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Sales, marketing takes spotlight at Kandooma Maldives

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Holiday Inn Resort Kandooma Maldives has strengthened its Sales & Marketing division with a series of appointments to support the resorts renewed focus on India, Europe/UK, USA, China and Middle East target markets.

“Like many resorts worldwide, following Covid-19, we’ve taken a close look at our business, where it’s coming from and what geographical markets need more focus. We are excited with the changes we have implemented to drive revenue and customer experience,” said Mark Eletr, General Manager Holiday Inn Resort Kandooma Maldives.

“Our team are all hands-on contributors in their field of expertise. We work well collaboratively balancing individual opinions of some strong personalities with strategic decision making. Let me just say our revenue meetings are a lot of fun.” he added.

With the impending departure of Inad Ibrahim who held the role for several years, taking the overall lead is newly appointed, Mike Tan Yan as Director of Sales & Marketing based on the island who will start 1 May.

In April, Dhawal Vyas, joined as Director of Sales – India. Well known in his market, Dhawal is spending time in-market driving leisure business as well as spending time on the island.

With a network of global operators, travel agents and DMC’s Simona Dobre, with 25+ years in senior level Sales & Marketing roles most recently in the UAE, has joined as Director of Sales – Europe/USA. Simona is an expert in the wholesale/leisure space and splits her time between Miami USA and Romania.

Another veteran with 25+ years experience is Sharon Garrett who is remotely leading Marketing from New Zealand. With extensive experience in Asia Pacific and the Middle East with well known brands, she is responsible for Marketing, Communications, Partnerships, PR and product development.

Priyanka Sarkar has been recently appointed as the resort’s Marketing Communications Manager, with a heavy focus on influencer visits and new media. Priyanka is the glue that brings the operation and marketing minds together. This is her first role in the Maldives.

Experienced graphic designer Shaimaa Shebl from Egypt has recently celebrated her one year anniversary with the team providing on-property creative development with a focus on short video reels to support the property’s efforts in the social media landscape.

Maldivian Fahud Ali is a key team member responsible for eCommerce and managing the onsite reservations team. Though not a new appointment, Fahud has worked his way up with IHG over 11+ years and rounds out the team. He is central to achieving the resort’s goals with a keen focus on OTAs and direct bookings.

Keeping this group of passionate minds focused on commercial goals and revenue is Justine Thomas, Director of Revenue based in Bangkok who joined the team at the end of 2022. Justine brings several years experience in revenue with high profile brands to the team.

The property has also appointed additional Sales support team members on the island including Ying Wang a Chinese national who has been appointed Sales Executive with responsibility for the China market, and a soon to be announced island-based Sales Manager to support the leisure sales directors. Specialised agencies providing support in key target markets and niche disciplines have been appointed around the world.

“The world we now live in, enjoys greater acceptance of remote and flexible working. That combined with the technology and tools to make it a success, meant we could look to people with the experience we need without them having to actually live on the island where we have limited accommodation. I think it’s a win-win, but time will tell if the strategy gives us the bottom line we are seeking,” added Mark.

“As a four-star resort serving the mid-market in what is known as a luxury destination, we have exciting plans ahead and are delighted to have assembled a strong and experienced team to drive those plans forward from a Sales & Marketing perspective. Had we tried to attain this level of experience through a normal hiring model our budgets simply wouldn’t stretch. By utilising remote working we can manage payroll and payroll related costs and attract great talent. It is just reframing and looking at things through a different lens.”

General Manager, Mark Eletr will be joined by new Director of Sales & Marketing, Mike Tan Yan on the Visit Maldives stand at the Arabian Travel Market in Dubai 1 – 4 May, 2023. (Stand No. AS6110)

Located in the South Male atoll just 40 mins from the airport by boat, Holiday Inn Resort Kandooma Maldives is a beautiful island paradise. White sandy beaches, swaying coconut palms and turquoise waters form the backdrop for a wide variety of leisure pursuits and some of the best diving in the Maldives. Guests can choose from Garden and Beach Villas, two storey Beach Houses and the popular Overwater Villas for their stay. Families are well catered for with a choice of 2- and 3-bed villas as well as the Kandoo Kids’ Club and its full activities programme. Six food and beverage outlets ensure healthy appetites are satisfied and the flavours of the Maldives are explored. For those guests who desire the ultimate in relaxation, sun loungers and hammocks are located around the island and the Kandooma Spa by COMO Shambhala offers the ultimate in tranquility and escape for body and mind.

For more information, visit www.maldives.holidayinnresorts.com

Entertainment

Halloween and Autumn celebrations at The Ritz-Carlton Maldives, Fari Islands

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The Ritz-Carlton Maldives, Fari Islands, is preparing to welcome guests to a week-long Autumn Festival with Halloween-themed celebrations running from 30 October to 5 November. The programme features a variety of activities designed for families, couples, and individual travellers, with events ranging from treasure hunts and creative workshops to wellness sessions and exclusive dining experiences.

The celebrations begin on 30 October with a beachside Tabata workout followed by a pumpkin carving workshop at La Locanda. Activities for children and teens include the Magic of Mantas virtual reality exploration, Haunted Brick Builders, and the Autumn Costume Fashion Show. Parents are invited to a cocktail gathering on the shore before the evening concludes with a Culinary Maestro dinner by Michelin-starred Chef Max Strohe, as part of the resort’s Masters of Crafts series.

On 31 October, guests may join a morning Dynamic Flow Yoga session in the Mystique Garden or take part in a turtle snorkelling excursion. Children between four and twelve are encouraged to join the Flying Fox Quest, a Halloween-themed nature walk, while older children embark on an Island Treasure Quest. Seasonal workshops such as wreath decoration and creative pumpkin carving are available, and the day concludes with a Trick or Treat Treasure Hunt across the island and a Halloween Feast at La Locanda.

As the week progresses, the festival highlights wellness and creativity. Under the Masters of Crafts programme, mobility coach Anthony Green will host sessions on posture, flexibility, and spinal health. Seasonal crafts for younger guests include galaxy-themed pumpkin art, Halloween decorations, wand-making, and mask workshops. Family activities extend to Autumn Carnival Stalls, Magic Hat bowling, and themed cooking sessions. Evening entertainment includes a magic show, a piñata party, and further culinary experiences led by Chef Max Strohe.

The festival concludes on 5 November with a Vinsaya Flow Yoga session in the Mystique Garden, an art class featuring batfish designs on tote bags, and a children’s treasure hunt. Families are invited to join the Boos and Brews Halloween Dhoni Cruise before the celebrations end with a Luxury Sunset Cruise.

Through this programme, The Ritz-Carlton Maldives, Fari Islands, combines seasonal festivities with wellness, creativity, and gastronomy, offering guests a diverse celebration of autumn and Halloween in the Maldives.

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Featured

Soneva Fushi awarded SeiBellissimi Art of Hospitality 2025

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Soneva Fushi, situated within the Maldives’ Baa Atoll UNESCO Biosphere Reserve, has been named winner of the SeiBellissimi Art of Hospitality Award as part of The World’s 50 Best Hotels 2025. The accolade is one of two special awards announced ahead of the official ceremony on 30 October. The award is based on votes from more than 800 members of the Academy, who were asked to identify the hotel where they experienced their single-best hospitality moment within the two-year voting period.

The award recognises the quality of service that ensures guests feel cared for throughout their stay. It celebrates the work of a property and its entire team, acknowledging excellence in areas ranging from reception and housekeeping to amenities and food and beverage services. Voters were asked to consider ambience, unique experiential elements, and the warmth of the hospitality on offer.

Soneva Fushi, the original Soneva resort and regarded as the model for barefoot luxury, is located on one of the Maldives’ largest and least developed islands. The resort comprises 71 private villas, either set amidst dense jungle or positioned above the ocean. Guests are invited to embrace a slower pace of life, with experiences ranging from deserted island picnics and wellness treatments at Soneva Soul to curated events under the Soneva Stars calendar.

Emma Sleight, Head of Content for The World’s 50 Best Hotels, said: “This award celebrates the foundation of hospitality and honours the emotional connection that guests have with a hotel and its team. For three decades, Soneva Fushi has been delivering memorable service at the highest level that puts the guest at the heart of every interaction. A mainstay of The World’s 50 Best Hotels list since the awards’ inception, Soneva Fushi is a worthy winner of the SeiBellissimi Art of Hospitality Award, setting a benchmark of all-encompassing excellence one stay at a time.”

Each villa offers extensive indoor and outdoor living space, private pools and ocean views. A distinctive feature of the resort is its Barefoot Guardians – dedicated butlers assigned to each villa to provide personalised service. Available at all times, they arrange every aspect of the guest experience, from zipline adventures and snorkelling at Hanifaru Bay to stargazing at the observatory or dining in one of 14 restaurants. The Barefoot Guardians also manage the Soneva Stars calendar, which hosts international chefs, wellness specialists and sporting figures.

Antony Paton, General Manager of Soneva Fushi, said: “This award belongs to the entire team at Soneva Fushi. It is a reflection of our shared purpose to create moments of joy, connection and wonder every single day. Being recognised by The World’s 50 Best Hotels affirms that the quiet magic we strive for is not only felt by our guests, but remembered. And that, to us, is the greatest reward.”

Giancarlo Mancino, Chief Executive Officer of SeiBellissimi, added: “At Soneva Fushi, hospitality is a seamless extension of a lifestyle deeply rooted in sustainability, wellness and mindful luxury. Founded with a slow life philosophy, every experience here is a tribute to living in harmony with nature, honouring health-conscious principles, and crafting each moment with genuine care. This devotion to sustainable elegance and the art of well-being is the perfect mirror of SeiBellissimi’s own values: Italian craftsmanship, conviviality, and a respect for quality that goes beyond the ordinary.”

The World’s 50 Best Hotels 2025 ceremony will take place at Old Billingsgate in London on Thursday 30 October, where Soneva Fushi will formally receive the SeiBellissimi Art of Hospitality Award.

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Awards

Minor Hotels celebrates multiple wins at TTM Awards 2025

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Minor Hotels, a global hospitality group operating nine resorts in the Maldives, has announced that three of its properties were recognised at the Travel Trade Maldives (TTM) Awards 2025. The annual awards celebrate achievements across 28 categories, with winners selected through votes cast by guests and travel partners.

Niyama Private Islands Maldives received the award for Best Family Resort. The property is known for offering experiences for all ages, with facilities including a playground, splash park, and gourmet kitchen at its children’s club, alongside an extensive schedule of activities. Young guests are provided with age-appropriate experiences such as snorkelling safaris, cooking classes, surf lessons, and outdoor cinema evenings.

Accommodation includes a variety of spacious villas and pavilions, such as the newly renovated Deluxe Family Beach Pool Villa. Combined with diverse dining options, recreational activities, and personalised service, the resort seeks to provide both adventure and relaxation for families.

Avani+ Fares Maldives Resort was named Best Beach Resort, reflecting its setting of white sands, turquoise lagoons, and coconut groves within Baa Atoll, a UNESCO Biosphere Reserve. The resort offers contemporary villas, including Beach Pool Villas and Two-Bedroom Beach Pool Villas, with direct beach access.

Since opening in 2023, Avani+ Fares has aimed to introduce a laid-back approach to Maldivian holidays, combining modern design with the natural environment. Guests can participate in activities ranging from water sports and wellness to dining and cultural programmes.

NH Collection Maldives Havodda Resort was awarded Best Dive Resort, recognised for its accessible house reef and marine biodiversity. Located close to the shoreline, the reef offers opportunities for snorkellers and divers of all levels, with frequent encounters with species such as reef sharks, turtles, rays, and tropical fish.

The resort also provides access to the dive sites of Gaafu Dhaalu Atoll, where PADI-certified instructors guide guests through channels, thilas, and reef walls.

In addition to these three awards, Minor Hotels’ properties received 12 finalist nominations across seven categories. These included its newest addition, NH Maldives Kuda Rah Resort, which was shortlisted in three categories.

The group’s nominations at the TTM Awards 2025 were:

  • Best Beach Resort: Avani+ Fares and NH Collection Maldives Havodda
  • Best Family Resort: Niyama, Avani+ Fares, and NH Maldives Kuda Rah
  • Best Boutique Resort: NH Maldives Kuda Rah
  • Best Culinary Resort: Niyama
  • Most Picturesque Resort: NH Collection Maldives Havodda
  • Best Surf Resort: Niyama
  • Best Dive Resort: Avani+ Fares, NH Collection Maldives Havodda, and NH Maldives Kuda Rah
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