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Maldives crowned World’s Leading Destination for second year

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It was a triumphant day for Maldives as the country once again secured the World’s Leading Destination title and other accolades at World Travel Awards 2021.

The announcement was made at the WTA 2021 ceremony held virtually on 16th December 2021.

Established in 1993, World Travel Awards is the most prestigious honours program in global travel. The award is recognised globally as the ultimate hallmark of industry excellence.

The distinguished award is of great value to the destination, especially as it was achieved during such a challenging time.

Maldives won the title by competing against 18 destinations including Dubai, Indonesia, Spain, Vietnam, USA and Greece.

Speaking about the achievement, Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations (MMPRC) Thoyyib Mohamed expressed his sincere gratitude to everyone who voted for Maldives.

Thoyyib noted that the achievement is possible due to the concerted efforts of the Government of Maldives, the Ministry of Tourism, other authorities, associations, NGOs and all tourism sector stakeholders.

He particularly acknowledged the tireless effort of MMPRC employees in maintaining destination presence, marketing the destination as a safe haven, promoting our tourism products and our unique geography and experiences which promoted travellers confidence towards the destination post covid.

This is the second time the Maldives won the World’s Leading Destination in a row. The Maldives won the prestigious award last year during one of the most challenging periods for the tourism industry.

The award is a testament to the strength, dedication, effort and planning shown by the Maldivian government during the pandemic.

During the marketing efforts, emphasis was placed on promoting the unique geographical formation of the Maldivian islands and the key USP ‘one-island-one-respect-concept’. These characteristics make Maldives one of the safest destinations to travel to, thus making it a ‘safe haven’ for all travellers.

Several marketing activities and campaigns were carried out in 2021, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.

MMPRC carried out 209 different marketing activities in 24 global markets in 2021. These include 109 marketing campaigns in 24 markets, 60 fairs & virtual events, 10 roadshows and 30 familiarisation trips. With interviews and other participation over 400 activities were conducted in 2021.

Maldives has also won four awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Dive Destination 2021, Indian Ocean’s Leading Tourist Board 2021.

The destination has also won the famed Indian Ocean’s Leading Destination award 14 times within the last 18 years.

Awards

Maldives celebrates record wins at World Travel Awards 2024

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The Maldives Marketing & Public Relations Corporation (MMPRC) has announced that the Maldives received recognition in nine prestigious categories at the World Travel Awards 2024. Tourism leaders and dignitaries from across the globe gathered in Madeira, Portugal, for the World Travel Awards Grand Final Gala Ceremony 2024, which celebrated excellence, innovation, and prestige in the travel and tourism industry.

The Maldives secured the following accolades:

  • World’s Leading Destination 2024
  • World’s Leading Green Destination
  • World’s Leading Seaplane Operator 2024 – Trans Maldivian Airways
  • World’s Leading Airport Resort 2024 – Hulhule Island Hotel
  • World’s Leading Boutique Airport Hotel 2024 – JEN Maldives Malé by Shangri-La
  • World’s Leading Luxury Honeymoon Resort 2024 – Vakkaru Maldives
  • World’s Leading Luxury Island Resort 2024 – The St. Regis Maldives Vommuli Resort
  • World’s Leading Private Island Resort 2024 – Velaa Private Island
  • World’s Leading Water Villa Resort 2024 – Emerald Maldives Resort & Spa

Established in 1993, the World Travel Awards are widely recognised as one of the most prestigious honours in the travel and tourism industry. These awards symbolise excellence and aim to celebrate achievements across all sectors of global tourism. The Grand Final Gala Ceremony, held in Madeira, honoured representatives from the Maldivian government and local properties.

These accolades are expected to further solidify the Maldives’ reputation as a premier luxury travel destination. They also reflect the confidence and admiration of visitors toward the destination. MMPRC expressed pride in showcasing the Maldives’ dedication to delivering exceptional visitor experiences and in promoting and advancing the country’s tourism industry.

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Featured

Holistic healing awaits: Dr. Dinesh Singh at Ifuru Island Maldives

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Ifuru Island Maldives has announced the arrival of Dr. Dinesh Singh, a renowned expert in holistic wellness and Complementary and Alternative Medicine (CAM) therapies. From November 25, 2024, to January 4, 2025, guests will have the unique opportunity to engage in his transformative, personalised wellness programs amidst the tranquil and luxurious environment of Ifuru Island.

Dr. Dinesh operates under the philosophy that “the foundation of happiness in life is good health.” His dedication lies in assisting individuals to achieve harmony and well-being through tailored, result-oriented wellness programs. By combining compassion with his expertise, he addresses the underlying causes of health issues, offering therapies designed to promote inner balance, prevent disease recurrence, and support sustainable lifestyle changes.

The holistic retreat experience led by Dr. Dinesh includes Ayurvedic practices such as pulse diagnosis, personalised detox programs, and Panchakarma (Indian Herbal Detox). Guests will also benefit from yoga, pranayama breathing techniques, and meditation, creating a comprehensive healing journey. His treatments encompass energy and spiritual healing, providing participants with a deeply transformative experience. The wellness programs aim to restore vitality, improve sleep, and enhance overall well-being. Through detoxification and rejuvenation, guests will be supported by Dr. Dinesh’s expertise in herbal medicine and natural therapies. These retreats foster a nurturing environment, allowing individuals to reconnect with themselves and achieve long-lasting health benefits.

This exclusive residency offers a rare chance to benefit from Dr. Dinesh’s extensive knowledge and practices, with personalised care ensuring that each program is uniquely crafted to meet individual needs, promoting longevity and inner harmony.

Since its opening in September 2023, Ifuru Island Maldives has become a premier destination, featuring 147 sunset suites and villas. The resort offers six exceptional dining options, including two signature restaurants and four bars, complemented by a 24-hour premium All-Inclusive experience.

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Celebration

Stars, space, and celebration: Sirru Fen Fushi’s Christmas with NASA astronauts

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Sirru Fen Fushi – Private Lagoon Resort, situated in the pristine Shaviyani Atoll, is preparing to host a remarkable celestial celebration this Christmas. In collaboration with SpaceCat Astrotourism, the resort will welcome retired NASA astronaut Dominic A. Antonelli and Analog Astronaut Anisa Qureshi for a series of exclusive events beneath some of the world’s clearest, light-pollution-free night skies.

Renowned for its remote location and unspoiled natural surroundings, Sirru Fen Fushi is among the few destinations in the Maldives that offers visitors a truly dark night sky, where stars shine with unparalleled brilliance. This unique feature makes the resort an ideal destination for astronomy enthusiasts and those seeking a profound connection with the cosmos. This holiday season, not only will champagne glasses sparkle, but the resort’s night skies will also dazzle with the brilliance of stars—and the wisdom of astronauts who have ventured beyond Earth.

The festivities are set to commence on December 24th with a special Meet & Greet during the resort’s Christmas Cocktail Party. Guests will have the opportunity to interact with Dominic “Tony” Antonelli, a veteran NASA Space Shuttle pilot, and Anisa Qureshi, who will share insights from her inspiring experiences as an Analog Astronaut.

On December 25th, Antonelli will present a lecture titled ‘Seeing Home from Space’, offering a rare glimpse into how viewing Earth from space transforms perceptions of home and humanity.

The celebrations will continue on December 26th with Qureshi’s lecture, ‘My Analog Astronaut Mission Experience’, which will explore the rigorous training and exploration involved in preparing for the challenges of space. That evening, Qureshi will lead a stargazing event, ‘Beyond Exploration’, guiding participants through constellations and cosmic wonders while reflecting on humanity’s enduring quest to explore the unknown.

The event will conclude on December 27th with Antonelli’s talk, ‘Journey of a Space Shuttle Pilot’, providing an insider’s perspective on piloting the Space Shuttle and the technical marvels of human space exploration.

This partnership with SpaceCat Astrotourism represents another milestone for Sirru Fen Fushi, whose commitment to sustainability and connection with nature includes offering guests transformative experiences under the stars. The resort’s pristine night skies have become a defining feature of its charm, and this Christmas promises to strengthen that bond with the cosmos through the insights and expertise of two extraordinary astronauts.

Guests visiting Sirru Fen Fushi during this festive season will be invited to look beyond the horizon and into the universe, making this Christmas a memorable fusion of luxury, discovery, and awe-inspiring stargazing.

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