Action
Soneva embarks on project to launch one of world’s largest coral nurseries
Partnership with Coralive and Ark2030 aims to propagate 50,000 coral fragments every year.
Soneva has launched an ambitious programme to restore coral reef systems and create a coral hub for the Maldives.
A partnership between the Soneva Foundation, the Swiss environmental organisation Coralive and the global ecosystem restoration organisation Ark2030, the project aims to protect and regenerate this vital marine habitat, which has been decimated by rising sea temperatures, ocean acidification, El Niño events and ocean pollution.
The coral restoration programme, located onsite at Soneva Fushi in the Baa Atoll, is the largest conservation initiative to be supported by the Soneva Foundation.
Founded in 2010 by Sonu and Eva Shivdasani, this UK-registered charity builds on their belief that a business must have a purpose beyond profit and invests in the development of global projects that have a positive environmental, social and economic impact.
“With the global warming crisis, the Maldives has little influence over the actions of the big greenhouse gas emitting countries. We can’t bet our future on a wish and a prayer that the big countries decarbonise their economies in time to halt climate change before it wipes out our coral reefs. We need a back-up plan,” said Sonu Shivdasani, CEO and Co-Founder of Soneva.
“When finished, the coral farm at Soneva Fushi will be 1 hectare in size – one of the largest coral farms in the world – and in the ensuing years it is our goal to cultivate 1 hectare of coral each year at each of our resorts. This is the scale that is needed to have a meaningful impact and it also represents a huge opportunity for the Maldives to become a global leader in an activity that will likely have considerable future demand.”
Coral reefs are among the most biodiverse ecosystems on the planet, providing habitat for a quarter of all marine life, as well as protecting coastal communities from storms and erosion, with an estimated half a billion people worldwide reliant on reef systems for their livelihoods.
Over the last three decades, more than half of the earth’s corals have died, with scientists predicting that up to 90 percent of all reefs will be lost over the next 20 years if decisive action is not taken.
The large-scale, in-situ restoration programme at Soneva Fushi aims to restore coral habitats and improve the resilience of the marine ecosystem around the Baa Atoll resort, with the long-term goal of becoming a coral restoration and knowledge hub for the Maldives and beyond.
Following a two-year study to define the most suitable restoration techniques for the Maldives’ unique marine environment, it will become the largest Mineral Accretion Technology (MAT) coral nursery in the world.
Once fully operational, the nursery will cover one hectare of ocean and propagate 50,000 coral fragments every year.
The ultimate aim of the programme is to regenerate the reef back to the state in which it existed 25 years ago, covering out-planted corals across 40 hectares over the next decade.
Channelling low voltage electricity through metal structures placed underwater, MAT creates the ideal environment for corals to grow – as the electrons flow, calcium carbonate (CaCO3) deposits begin to accumulate on the structures, the same mineral that forms the skeleton of most hard and some soft coral species. Corals that have been placed on MAT structures have been observed to grow up to four times faster than other propagation methods, as well as having significantly higher survival rates during bleaching events.
At Soneva Fushi, the nursery will be cultivated from ‘corals of opportunity’ – rather than being harvested, these are corals that have been broken or damaged due to storms, waves or human activity.
Located at the outer edge of the house reef, the coral nursery at Soneva Fushi will comprise 432 table structures, arranged in three circular clusters.
The project is divided into three distinct phases: the initial installation phase, where the tables and nursery infrastructure will be placed into the water, expected to take up to three months; a two- to three-month population phase, which will include scouting for donors and creating a detailed database to record taxonomy, growth and survival rates; and the third, ongoing maintenance and monitoring phase to ensure the health of the corals, monitor predation and verify that the MAT equipment is fully functional.
Each table structure will be given its own unique code, where coral growth rates and health are recorded twice a year.
The restoration site at Soneva Fushi will be constantly monitored via an Aqualink Smart Buoy, which records temperatures at both the surface and the ocean floor, with all data accessible through the cloud. In phases two and three of the project, guests at Soneva Fushi will be invited to join in the restoration efforts themselves – a unique opportunity to be part of this ground-breaking project.

Founded in 1995, Soneva is an award-winning sustainable luxury resorts operator. At Soneva Fushi, Soneva Jani and Soneva in Aqua in the Maldives, and Soneva Kiri in Thailand, true ‘luxury’ is defined by peace, time and space. Each day, guests are encouraged to discover the SLOW LIFE, reconnecting with themselves and the natural world through rare, unforgettable experiences that inspire and enthral.
Soneva is a pioneer for responsible tourism, combining a conscientious, proactive approach to sustainability with exquisite luxury and intuitive personalised service. Carbon neutral since 2012, Soneva launched its Total Impact Assessment in 2016, a first for the hospitality industry, measuring its social and environmental impacts.
A mandatory 2% environmental levy is added to every Soneva stay, with proceeds going towards the not-for-profit Soneva Foundation to offset both direct and indirect carbon emissions from resort activities and guest flights. The Foundation funds a range of global projects that have a positive environmental, social and economic impact.
Action
Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
Action
Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
Action
LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme
St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.
The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.
Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.
Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.
The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.
The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.
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