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Visit Maldives launches campaign with VOOT India

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As part of an ongoing tourism recovery plan, Visit Maldives on Friday launched a campaign with Over-the-Top (OTT) video streaming platform in India.

The targeted advertisement will run on the VOOT platform from November 6 to December 3. The native advertisement will target audiences from Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad.

“The aim of the campaign is to leverage the growing media landscape to build awareness of Maldives among new audiences while driving performance with target consumers,” a statement issued by Visit Maldives read.

“The advertisement will build brand awareness for ‘Rediscover Maldives…The sunny side of life’ campaign and while encouraging the Indian travellers to visit Maldives.”

Voot is one of India’s most engaging OTT and subscription video on demand (SVOD) platforms. Consistently ranked at the top in terms of watch time metrics, Voot has a premium inventory on connected TVs that approach affluent audiences in top metros reaching approximately 15 million monthly views.

Visit Maldives has launched several marketing campaigns and activities targeting the Indian market such as media familiarisation trips, nationwide radio promotions, and a campaign targeting honeymoon segments in Indian market. Officials also took part in the Satte GenX Virtual fair and Outbound Travel Roadshow.

Visit Maldives is currently conducting various campaigns in key markets such as an outdoor brand visibility campaign in S.Korea, a global campaign with CNN, and a campaign with Skyscanner, as well as joint marketing campaigns with Travelata, Sletat and Squizz in Russia.

With the reopening of borders to tourists on July 15, Visit Maldives launched the “Rediscover Maldives…the sunny side of life” global campaign to entice travellers to return to the Maldives.

“The overall objective of the recovery initiative is to present the message that Maldives is a safe haven for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept,” the statement read.

India is one of the key focus markets after the border reopening, with travel bubble arrangements in place. With the gradual increase in flight connectivity and ongoing marketing efforts, arrivals from India is gradually increasing.

Cooking

Michelin-Star magic: Chef Igles Corelli to host exclusive culinary week at Lily Beach Resort

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Lily Beach Resort & Spa has announce an exclusive culinary collaboration with renowned Italian chef and Gambero Rosso TV personality, Michelin-Star Chef Igles Corelli. This special event will take place from 11th to 18th August 2025, bringing Corelli’s award-winning expertise and distinctive culinary philosophy to the Maldives for an unforgettable gastronomic experience.

Chef Igles Corelli rose to national and international prominence during the 1980s and 1990s as the head chef of the legendary Il Trigabolo in Ferrara, where he earned two Michelin stars and played a pivotal role in ushering in a new era of Italian cuisine. He later founded La Locanda della Tamerice, which earned another Michelin star, and served as executive chef of Atman, further solidifying his reputation for innovation and excellence in the culinary world.

In 2012, Chef Corelli introduced the concept of Circular Cooking on the Gambero Rosso Channel—a zero-waste culinary philosophy that aligns seamlessly with Lily Beach’s commitment to mindful, ingredient-focused cuisine.

Lily Beach is internationally celebrated for its pristine natural beauty, five-star hospitality, and world-class dining experiences. With a wide array of restaurants and bars, the resort offers something to please every palate—from refined à la carte dinners and vibrant live cooking stations to fresh, global cuisine served in relaxed, beachfront settings. Culinary highlights include gourmet international buffets at Lily Maa and signature overwater Asian fusion at Tamarind, each meal elevated by breathtaking ocean views and genuine Maldivian warmth.

During his stay, Chef Corelli will conduct a full-day training session with the resort’s in-house culinary team, culminating in a one-night-only Signature Dinner for guests. In addition, he will curate a daily ‘Dish of the Day’ featured on AQVA Restaurant’s lunch menu throughout the week.

This collaboration reflects Lily Beach’s ongoing dedication to providing exceptional gastronomic experiences. Guests will enjoy the rare opportunity to explore the artistry of a chef who has shaped the course of Italian cuisine and inspired generations of culinary professionals.

Set against the stunning backdrop of the Maldives’ South Ari Atoll, this culinary event promises a week of elevated dining, innovation, and unforgettable flavours.

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Celebrate Eid al-Adha in style with Hulhule’ Island Hotel’s Festive ‘Eid Malaafaiy’ events

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Hulhule’ Island Hotel (HIH) has announced its festive ‘Eid Malaafaiy’ celebrations for Eid al-Adha—a three-day series of events that combine joyful festivities, luxurious experiences, and signature Maldivian hospitality. From lively family activities to romantic getaways, the hotel offers an inviting setting for guests to enjoy a memorable holiday in the heart of the Maldives.

The celebrations are set to begin on Friday, 6th June 2025, with the launch of the Eid Sunbuli experience. This package features a stay in a Superior Room for two guests, inclusive of access to special entertainment and the highly anticipated HIH Bodu Gala Dinner, held at the Faru Courtyard from 18:00 to 21:00 hrs. Designed with both families and couples in mind, the Eid Sunbuli package is offered at special rates. Guests who prefer to attend only the evening’s culinary experience can enjoy the curated dinner for $40 net per person.

The festivities continue on Saturday, 7th June, with Eid Mariyaadhu, a full day of activities suited for all ages. Events kick off at the Pool Bar with Eid Maja Fen Kulhi, offering Water Polo, Aqua Basket, and Aqua Zumba sessions from 10:00 to 17:00 hrs. A Chef Market and live barbeque will be available from 12:00 to 14:00 hrs by the Poolside. Additionally, a Junior Masterclass with a luxury chef is scheduled from 15:00 to 17:00 hrs, providing young guests with an interactive cooking experience. The day concludes with a kids’ movie night under the stars at Spa Garden, complete with flavoured popcorn and snacks. Participation in these activities is open to all guests, regardless of package bookings.

On Sunday, 8th and Monday, 9th June, the hotel presents its ‘Treat Your Better Half’ offer, specially curated for expatriates. Hosted at the Pool and Champs Bar, this romantic package features three exclusive beverage offerings—Fan Maali, Mashi Maali, and Bodu Maali—designed to create a relaxing and intimate ambiance for couples to unwind and connect during the holiday period.

Whether guests are seeking a lively family retreat or a peaceful holiday escape, Hulhule’ Island Hotel’s ‘Eid Malaafaiy’ celebration promises a vibrant blend of festivity, relaxation, and authentic local flair. With each detail thoughtfully crafted, the hotel ensures a festive Eid al-Adha experience filled with cherished memories.

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Gallery Restaurant reopens at Bandos Maldives with elegant new look

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Bandos Maldives has officially announced the reopening of its main buffet venue, the Gallery Restaurant, on 1st June 2025. Originally constructed in 2004, this renovation represents the first major upgrade to the restaurant in over twenty years.

The extensive refurbishment was carried out by the local architectural firm Hannaan Architects, with interior design by AIDIZ Interior Design. The transformation has resulted in a modern, elegant space that offers a more spacious and welcoming dining atmosphere, seamlessly blending contemporary design with the resort’s enduring charm.

As the second resort to be established in the Maldives, Bandos Maldives continues to honour its heritage while embracing progress. The newly renovated Gallery Restaurant stands as a reflection of this dedication to evolution and excellence.

According to Ismail Rasheed, General Manager of Bandos Maldives, the aim of the renovation was to retain the essence of Bandos while introducing a fresh, modern aesthetic to one of the resort’s most iconic venues. He emphasised that the project not only elevates the dining experience for guests but also symbolises Bandos’ ongoing journey of growth and transformation.

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