News
Coco Bodu Hithi and Coco Palm Dhuni Kolhu join Preferred Boutique
Maldives Promotion Hour – In conjunction with the revamp of their corporate identity and the rebrand and re-launch of their five star resort, Coco Bodu Hithi, Coco Collection – one of the leading portfolios of luxury resorts in the Maldives – recently signed a deal with branding, distribution, sales and marketing leaders, Preferred Hotel Group.
The alignment with a likeminded association such as Preferred Hotel Group signifies Coco Collection’s commitment to being a premier ‘luxury holiday lifestyle’ resort brand, with focus on service excellence, quality product, residential design and sustainability. Preferred Hotel Group will represent two of Coco Collection’s luxurious properties, Coco Bodu Hithi and Coco Palm Dhuni Kolhu, whilst also offering sales, marketing and technology support.
“We are very pleased to align the Coco Collection properties with a prestigious organization such as Preferred Hotel Group,” commented Patrick Heuzé, Chief Executive Officer of Coco Collection. “Preferred Hotel Group shares our own brand’s focus on customized service, and its superior distribution technology and sales & marketing expertise are the right fit to support the expanding portfolio of Coco Collection as we introduce the next generation of luxury hospitality into new destinations in the Middle East, Africa and Asian regions.”

The exotic 5 star resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu will be marketed under the Preferred Boutique brand. Launched in 2005, Preferred Boutique has rapidly emerged as the brand that defines the boutique hotel experience for travelers. Its members, each of which has 100 rooms or less, are categorized into four inspirational themes – Classic, Design, Adventure and Resort – that celebrate the art of travel and emphasize the palette of personal experiences that await each guest.
As commented by President of Preferred Hotel Group, Lindsey Ueberroth: “this new partnership with Coco Collection further strengthens our presence in Middle East, African & Asian markets, providing Preferred Hotel Group guests with exceptional new choices in leading resort destinations.
We look forward to a long, and mutually beneficial relationship as the companies continue to grow strategically and internationally.”
Coco Collection is a prestigious hotel group, and a subsidiary of Sunland Hotels. Since opening the flagship hotel in July 2007, the company has continued to grow and develop its reputation as a trailblazer in stylish, sophisticated yet sustainable hospitality.
Preferred Hotel Group is a global leader in the hospitality industry, representing the pinnacle of refined travel and gracious hospitality in an era in which travelers embrace the individuality of distinctive hotels and resorts, yet desire a commitment to excellence. Preferred Hotel Group’s family of brands encompasses six renowned brands of the finest hotels and resorts around the world: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Preferred Hotel Group also offers Preferred Residences™, a collection of luxury shared ownership resorts that provides an exceptional level of service and amenities.
Cooking
VARU by Atmosphere celebrates Maldivian cuisine with new Kaagé cookbook
VARU by Atmosphere has unveiled the Kaagé Progressive Maldivian Cookbook, bringing the flavours and culinary heritage of the Maldives to life through an immersive new experience. As part of the island experience, guests can enjoy private cooking masterclasses, offering a hands-on connection to authentic local flavours and the opportunity to take home the beautiful cookbook as a memento.
At Kaagé, the award-winning speciality restaurant, guests embark on a culinary journey through the history and traditions of the Maldivian islands. Time-honoured local recipes are paired with modern culinary techniques, allowing the distinctive flavours of the Maldives to be recreated in kitchens around the world.

Held on 20th August, the exclusive cookbook launch event brought together journalists, culinary influencers and resort guests, who joined the resort’s chef team for an interactive masterclass. The session explored local ingredients including skipjack tuna, coconut and fiery Scotch bonnet chillies, offering participants an authentic taste of Maldivian culinary traditions.

“These immersive cooking classes are now a permanent part of your resort experience. Kaagé is a tribute to the vibrant culinary identity of the Maldives,” says Maurice Van Den Bosch, General Manager at VARU by Atmosphere. “Through our cookbook and masterclasses, we invite you to connect deeply with island culture. We look forward to sharing these traditions with you.”

VARU by Atmosphere is a naturally Maldivian island escape in North Malé Atoll, just a 45-minute speedboat journey from Malé. Blending authentic Maldivian culture with contemporary elegance, the resort offers an intimate island experience centred around warm hospitality, vibrant dining, wellness and immersive experiences. From its distinctive overwater villas and unique overwater cellar to its island-inspired cuisine and commitment to sustainability, VARU by Atmosphere celebrates the essence of the Maldives while offering a refined and relaxed tropical retreat.

The Kaagé Progressive Maldivian Cookbook is available exclusively to participants of cooking masterclass. To discover more or reserve your spot, visit www.varu-atmosphere.com or contact reservations@varu-atmosphere.com.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Drink
The Ritz-Carlton Maldives, Fari Islands welcomes SUSHISAMBA Dubai for exclusive pop-up
SUSHISAMBA Dubai, the multi-award-winning dining destination perched 51 floors above The Palm Jumeirah, is taking its renowned energy to the shores of the Indian Ocean. From Friday, September 25 to Sunday, September 27 September 2026, SUSHISAMBA Dubai arrives at The Ritz-Carlton Maldives, Fari Islands for an exclusive three-night pop-up at EAU Bar, spotlighting Dubai’s thriving hospitality scene on an international stage.
Highlighting Dubai’s status as a global dining capital, this island takeover brings together two powerhouses of luxury hospitality. Running nightly from 7PM to 10PM with two dinner seatings, the pop-up features a curated dining experience led by Brand Chef Kitak Lee, brought to life by live performances from SUSHISAMBA’s iconic samba dancers, a signature element that made the venue one of Dubai’s most sought-after spots, for an unforgettable celebration by the sea.

Set against the pristine oceanfront backdrop of EAU Bar at The Ritz-Carlton Maldives, Fari Islands, a ultra-luxury resort known for its legendary Aris Meeha service, immersive Maldivian traditions, and world-class epicurean offerings across its island destinations, guests will experience SUSHISAMBA’s signature blend of Japanese, Brazilian, and Peruvian culture. The exclusive pop-up will feature a bespoke menu of signature dishes crafted with the highest standards of culinary artistry, complemented by SUSHISAMBA’s bar team serving craft cocktails infused with exotic ingredients.

“This collaboration marks an exciting milestone as we take the electric spirit and culinary excellence of SUSHISAMBA Dubai to one of the world’s most spectacular luxury destinations,” said Brand Chef Kitak Lee. “We look forward to bringing our signature blend of flavours, theatrical energy, and world- class hospitality to EAU Bar for three unforgettable nights.”

Whether dining under the stars or enjoying inventive mixology by the ocean, guests can expect an immersive journey defined by elevated dining, dynamic entertainment, and the unmistakable SUSHISAMBA spirit.

Event Details:
Venue: EAU Bar, at The Ritz-Carlton Maldives, Fari Islands
Dates: September 25–27 2026
Seating Schedule:
Friday, September 25:
- First Seating: 6:30 PM–8:30 PM
- Second Seating: 8:30 PM–10:30 PM
Saturday, September 26 & Sunday, September 27:
- First Seating: 6:30 PM–8:30 PM
- Second Seating: 8:30 PM–10:30 PM

For bookings and more information, please contact the reservations team at +960 400 0999 or maldives.reservations@ritzcarlton.com, or visit The Ritz-Carlton Maldives, Fari Islands website here.
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