News
Coco Bodu Hithi and Coco Palm Dhuni Kolhu join Preferred Boutique
Maldives Promotion Hour – In conjunction with the revamp of their corporate identity and the rebrand and re-launch of their five star resort, Coco Bodu Hithi, Coco Collection – one of the leading portfolios of luxury resorts in the Maldives – recently signed a deal with branding, distribution, sales and marketing leaders, Preferred Hotel Group.
The alignment with a likeminded association such as Preferred Hotel Group signifies Coco Collection’s commitment to being a premier ‘luxury holiday lifestyle’ resort brand, with focus on service excellence, quality product, residential design and sustainability. Preferred Hotel Group will represent two of Coco Collection’s luxurious properties, Coco Bodu Hithi and Coco Palm Dhuni Kolhu, whilst also offering sales, marketing and technology support.
“We are very pleased to align the Coco Collection properties with a prestigious organization such as Preferred Hotel Group,” commented Patrick Heuzé, Chief Executive Officer of Coco Collection. “Preferred Hotel Group shares our own brand’s focus on customized service, and its superior distribution technology and sales & marketing expertise are the right fit to support the expanding portfolio of Coco Collection as we introduce the next generation of luxury hospitality into new destinations in the Middle East, Africa and Asian regions.”

The exotic 5 star resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu will be marketed under the Preferred Boutique brand. Launched in 2005, Preferred Boutique has rapidly emerged as the brand that defines the boutique hotel experience for travelers. Its members, each of which has 100 rooms or less, are categorized into four inspirational themes – Classic, Design, Adventure and Resort – that celebrate the art of travel and emphasize the palette of personal experiences that await each guest.
As commented by President of Preferred Hotel Group, Lindsey Ueberroth: “this new partnership with Coco Collection further strengthens our presence in Middle East, African & Asian markets, providing Preferred Hotel Group guests with exceptional new choices in leading resort destinations.
We look forward to a long, and mutually beneficial relationship as the companies continue to grow strategically and internationally.”
Coco Collection is a prestigious hotel group, and a subsidiary of Sunland Hotels. Since opening the flagship hotel in July 2007, the company has continued to grow and develop its reputation as a trailblazer in stylish, sophisticated yet sustainable hospitality.
Preferred Hotel Group is a global leader in the hospitality industry, representing the pinnacle of refined travel and gracious hospitality in an era in which travelers embrace the individuality of distinctive hotels and resorts, yet desire a commitment to excellence. Preferred Hotel Group’s family of brands encompasses six renowned brands of the finest hotels and resorts around the world: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Preferred Hotel Group also offers Preferred Residences™, a collection of luxury shared ownership resorts that provides an exceptional level of service and amenities.
Awards
Trans Maldivian Airways named World’s Leading Seaplane Operator 2025
Trans Maldivian Airways (TMA), the world’s largest seaplane operator, has once again strengthened its position as a global aviation leader with new accolades at the World Travel Awards 2025. The airline was named the World’s Leading Seaplane Operator 2025 and the Indian Ocean’s Leading Seaplane Operator 2025, acknowledging its continued contribution to air connectivity across the Maldives. The 32nd Annual World Travel Awards ceremony took place at Exhibition World Bahrain and was attended by more than 300 leaders from the international tourism industry.
Established in 1993, TMA has played a central role in shaping the Maldives’ aviation and tourism sectors. Operating the world’s largest seaplane fleet with 65 DHC-6 Twin Otters and serving over 80 resort destinations, the airline provides vital connectivity across the archipelago with a focus on safety, reliability, and operational efficiency. Conducting more than 400 flights daily, TMA remains essential in enabling access to resort islands nationwide.
Commenting on the achievement, A.U.M. Fawzy, CEO of Trans Maldivian Airways, said: “This prestigious recognition from the World Travel Awards, year after year, reflects the trust placed in our team by our partners and guests, and the responsibility we carry as the primary air service provider connecting resort destinations across the Maldives. At TMA, our focus remains on continuous improvement and building on decades of service excellence. As the tourism industry in the Maldives continues to evolve and grow, we will continue strengthening our operations and supporting the long-term development of the Maldives as a world-leading destination.”
TMA continues to enhance its operational capabilities through ongoing investments in fleet upgrades, infrastructure, staff training, and technology-driven improvements, ensuring it meets rising demand while maintaining its hallmark of dependable service.
As the Maldives prepares for further growth in visitor arrivals, Trans Maldivian Airways remains committed to working closely with industry partners, supporting national tourism objectives, and ensuring a seamless and reliable travel experience for guests visiting the country’s island destinations.
Awards
Maldives again named World’s Leading Destination
The Maldives has once again secured its position as a global tourism leader after being named World’s Leading Destination 2025 for the sixth consecutive year and World’s Leading Green Destination 2025 for the second consecutive year at the World Travel Awards Grand Final Gala Ceremony, held at Exhibition World Bahrain.
The World Travel Awards, established in 1993, are recognised worldwide as the highest honour in the global travel and tourism industry. The awards celebrate excellence across all sectors of travel and tourism and are determined through international voting from industry professionals and the public.
Winning the title of World’s Leading Destination for six years in a row marks a historic achievement for the Maldives, reflecting the destination’s long-term consistency, strong brand presence, and sustained global appeal. The Maldives’ second consecutive win as World’s Leading Green Destination highlights its ongoing commitment to environmental stewardship, sustainable tourism development, and the protection of its fragile marine ecosystems.
These recognitions come during a year of record-breaking performance for the Maldives. Visitor arrivals reached the two million milestone earlier than any previous year, and the destination is firmly on track to achieve the national target of 2.3 million arrivals by the end of 2025. Strong market performance has been supported by strategic global campaigns, high-impact partnerships, expanded trade engagements, and improved destination visibility across key markets.
Throughout 2025, Visit Maldives Corporation (VMC) delivered a series of coordinated global initiatives that strengthened the Maldives’ leadership position. These included major ambassador programmes, large-scale digital campaigns, targeted roadshows, co-branded partnerships, and the launch of the 2026 “Ocean Nation” theme. The Maldives also increased its presence at international trade fairs and executed successful collaborative marketing efforts with industry partners across Europe, Asia, the Middle East, and North America.
In addition to the two world titles, the Maldives received three regional honours at this year’s awards:
- Indian Ocean’s Best MICE Destination 2025: Maldives
- Indian Ocean’s Best Incentive Destination 2025: Malé
- Indian Ocean’s Best Tourism Authority Website 2025: VisitMaldives.com
These regional recognitions reflect the Maldives’ expanding tourism portfolio, which now includes MICE travel, incentive markets, urban tourism, and digitally enhanced visitor engagement.
The Maldives’ success at the World Travel Awards is a result of the collective efforts of the tourism industry, local communities, government stakeholders, and the global travel trade. The awards reinforce the Maldives’ position as a leading premium destination and affirm the effectiveness of continuous, year-round destination promotion carried out by VMC and its partners.
Action
Siyam World achieves snorkelling world record with 307 participants
Siyam World, a five-star resort owned and operated by Sun Siyam, has entered the Guinness World Records for organising the highest number of people snorkelling simultaneously at a single venue.
The resort achieved the record through the ‘Snorkel World 300’ event held on Friday morning.
The event, conducted with Free Dive Maldives, included participants from 13 islands across Noonu Atoll, Baa Atoll, Haa Alifu Atoll and Haa Dhaalu Atoll. While the target was more than 250 participants, a total of 307 people took part.

Fahud Faiz of Free Dive Maldives, who played a central role in organising the event, said the outcome was possible due to the cooperation of Siyam World and the work of multiple contributors.
Fahud said Siyam World’s management supported the initiative and that both Siyam World and Free Dive Maldives shared the approach needed to carry out the event.
At the conclusion of the event, all participants received an official Guinness World Records medal. This was the first time participants of a Guinness World Records event in the Maldives were awarded the medal.
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