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Coco Bodu Hithi and Coco Palm Dhuni Kolhu join Preferred Boutique

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Maldives Promotion Hour – In conjunction with the revamp of their corporate identity and the rebrand and re-launch of their five star resort, Coco Bodu Hithi, Coco Collection – one of the leading portfolios of luxury resorts in the Maldives – recently signed a deal with branding, distribution, sales and marketing leaders, Preferred Hotel Group.

The alignment with a likeminded association such as Preferred Hotel Group signifies Coco Collection’s commitment to being a premier ‘luxury holiday lifestyle’ resort brand, with focus on service excellence, quality product, residential design and sustainability. Preferred Hotel Group will represent two of Coco Collection’s luxurious properties, Coco Bodu Hithi and Coco Palm Dhuni Kolhu, whilst also offering sales, marketing and technology support.

“We are very pleased to align the Coco Collection properties with a prestigious organization such as Preferred Hotel Group,” commented Patrick Heuzé, Chief Executive Officer of Coco Collection. “Preferred Hotel Group shares our own brand’s focus on customized service, and its superior distribution technology and sales & marketing expertise are the right fit to support the expanding portfolio of Coco Collection as we introduce the next generation of luxury hospitality into new destinations in the Middle East, Africa and Asian regions.”

The exotic 5 star resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu will be marketed under the Preferred Boutique brand. Launched in 2005, Preferred Boutique has rapidly emerged as the brand that defines the boutique hotel experience for travelers. Its members, each of which has 100 rooms or less, are categorized into four inspirational themes – Classic, Design, Adventure and Resort – that celebrate the art of travel and emphasize the palette of personal experiences that await each guest.

As commented by President of Preferred Hotel Group, Lindsey Ueberroth: “this new partnership with Coco Collection further strengthens our presence in Middle East, African & Asian markets, providing Preferred Hotel Group guests with exceptional new choices in leading resort destinations.

We look forward to a long, and mutually beneficial relationship as the companies continue to grow strategically and internationally.”

Coco Collection is a prestigious hotel group, and a subsidiary of Sunland Hotels. Since opening the flagship hotel in July 2007, the company has continued to grow and develop its reputation as a trailblazer in stylish, sophisticated yet sustainable hospitality.

Preferred Hotel Group is a global leader in the hospitality industry, representing the pinnacle of refined travel and gracious hospitality in an era in which travelers embrace the individuality of distinctive hotels and resorts, yet desire a commitment to excellence. Preferred Hotel Group’s family of brands encompasses six renowned brands of the finest hotels and resorts around the world: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Preferred Hotel Group also offers Preferred Residences™, a collection of luxury shared ownership resorts that provides an exceptional level of service and amenities.

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Atmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026

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Atmosphere Core has been recognised with two prestigious honours at the South Asian Travel Awards (SATA) 2026, receiving the titles of Leading Resort/Hotel Brand and Leading Hospitality Development Company.

The recognition reflects Atmosphere Core’s continued contribution to the hospitality landscape across the Maldives and beyond, and its commitment to creating distinctive guest experiences through thoughtful hospitality, strong brand identities and responsible development.

With a growing portfolio spanning the Maldives and international destinations, Atmosphere Core continues to build a diverse collection of hospitality brands, each shaped by its own identity and approach to guest experience. As its brands expand, the company continues to evolve its portfolio while staying grounded in its philosophy of delivering heartfelt hospitality.

The Leading Hospitality Development Company title further recognises Atmosphere Core’s development journey, which has expanded beyond its established Maldivian portfolio into new destinations and concepts. Most recently, the company marked its debut in Europe with the opening of BORGO MONCHIERO HERITAGE by Atmosphere in Italy, while continuing to develop its pipeline of new hospitality projects across key markets.

Commenting on the recognition, Salil Panigrahi, Managing Director at Atmosphere Core, said: “We are honoured to receive these two recognitions at the South Asian Travel Awards 2026. They reflect the dedication of our teams across our resorts, offices and development projects, and the trust of our guests, partners and industry colleagues. As we continue to grow, our focus remains on creating meaningful hospitality experiences while developing brands and destinations with a clear sense of identity and purpose.”

The South Asian Travel Awards are among the region’s recognised platforms celebrating achievements across the travel, tourism and hospitality sectors. The 2026 awards recognise organisations and individuals demonstrating excellence and contribution to the industry across South Asia.

The two SATA 2026 recognitions add to Atmosphere Core’s growing list of industry accolades and mark another milestone in the group’s continued development as an international hospitality company.

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Reethi Faru Resort reveals festive line-up of dining, entertainment and island experiences

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Reethi Faru Resort has welcomed the festive season with its annual Fruit Mixing Ceremony, marking the beginning of a programme of celebrations, activities and experiences for guests visiting the resort during the Christmas and New Year period.

The resort has prepared a series of festive events and activities catering to guests of different ages and interests. Families will have the opportunity to participate in Christmas tree decorating, creative workshops and gingerbread house making, while couples can enjoy evening walks along beaches decorated with festive lights.

The festive programme will include a Christmas dinner and a New Year’s Eve gala, followed by a DJ party to welcome 2027. Guests will also be able to participate in coral planting activities alongside a marine biologist, providing an opportunity to learn about the island’s marine ecosystem and contribute to conservation efforts.

For guests seeking relaxation, the resort will offer yoga sessions and spa treatments, while those interested in outdoor activities can participate in water sports, island excursions, sports challenges and PADI diving experiences conducted by certified instructors.

Other events scheduled during the festive period include Reethi Faru Resort’s anniversary celebration, a Christmas Tree Lighting Ceremony and the arrival of Santa Claus. The programme will also feature live music, Maldivian cultural performances, outdoor movie nights and a selection of dining experiences.

According to the resort, the festive programme has been designed to bring together traditional Christmas and New Year celebrations with activities that highlight the Maldives’ natural environment and cultural heritage.

Through its combination of festive events, recreational activities, marine conservation initiatives and dining experiences, Reethi Faru Resort aims to provide guests with opportunities to celebrate the holiday season while experiencing island life in the Maldives.

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Banyan Tree Vabbinfaru unveils ‘The Secret Underwater Garden’ festive celebrations

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This festive season, Banyan Tree Vabbinfaru unveils The Secret Underwater Garden, a celebration inspired by the extraordinary marine world flourishing beneath its shores. From 22 December 2026 to 7 January 2027, the resort invites travellers to celebrate above and beneath the surface through experiences that honour Maldivian cultural heritage, marine preservation, culinary delight and restorative wellbeing.

Celebrating Maldivian Heritage and Local Traditions

The festivities begin on 22 December with a Christmas tree decoration workshop led by resident artist Abdulla, celebrating local creativity, followed by a beachfront Christmas Tree Lighting Ceremony.

Throughout the season, cultural experiences offer a closer connection to traditions that have shaped island life for generations. From traditional sandbank shore fishing and Maldivian cooking classes to the powerful rhythms of Bodu Beru, each experience celebrates the country’s living heritage and the spirit of its people.

On 1 January, a Festive Maldivian Night with Bodu Beru brings together traditional island flavours and cultural performances, welcoming the New Year with the warmth of Maldivian hospitality.

Festive Culinary Celebrations Above the Surface

From the vibrant marine world beneath the surface to elegant celebrations overlooking the Indian Ocean, Banyan Tree Vabbinfaru brings the festive spirit to life throughout the island.

Culinary experiences celebrate the art of gathering, from refined Japanese gastronomy at the award-winning Madi Hiyaa and signature Thai flavours at Saffron to Maldivian-inspired dining, interactive cooking classes and festive mixology.

The festivities culminate in an elegant Christmas Eve Dinner and a glamorous New Year Gala Dinner on Naiboli Beach, where exquisite gastronomy, a cosy beachfront ambience and sparkling moments set the stage for a spectacular countdown to 2027 beneath the Maldivian stars.

Giving Back to the Ocean, Inspiring Future Guardians

At the heart of The Secret Underwater Garden is the resort’s longstanding commitment to marine conservation. Home to the Maldives’ first resort-based Marine Lab, established in 2004, Banyan Tree Vabbinfaru invites travellers to engage in meaningful preservation activities alongside its marine biologists.

A signature highlight, Christmas Tree Coral Planting on 25 December, transforms a festive symbol into a contribution towards restoring the island’s house reef. Other experiences include Save The Reef, Citizen Science snorkelling, educational marine talks and coral micro-fragmentation sessions, connecting travellers with the island’s marine ecosystem.

For little explorers, the new Junior Ocean Guardian programme introduces the wonders of marine life through educational workshops led by the Marine Lab team, inspiring curiosity, ocean awareness and a sense of environmental responsibility from an early age.

Ocean Adventures and Island Discoveries Under The Surface

Beyond the reef, the festive programme celebrates the natural beauty of the Maldives through ocean excursions and island adventures.

Festive Dolphin Cruises offer opportunities to see dolphins in their natural habitat, while Kahan’bhu sunset cruises reveal the beauty of the Maldivian horizon. Traditional fishing excursions, private big-game fishing and day cruises invite further exploration of the surrounding waters.

For adventure seekers, Christmas diving, windsurfing, sailing, jet skiing and Ride & Slide experiences bring excitement to the lagoon. An Island-to-Island Swim between Banyan Tree Vabbinfaru and its sister resort Dhawa Ihuru celebrates movement and connection with the ocean, while beach volleyball, football and playful island activities create moments of togetherness.

A Season of Wellbeing and Gratitude

Amid the festive celebrations, Banyan Tree Vabbinfaru offers moments to slow down, reconnect and restore inner balance. From sunrise and sunset yoga by the ocean to immersive outdoor wellbeing experiences, self-care massage workshops and personalised wellness rituals, each experience nurtures a deeper connection with oneself and nature.

On 31 December, the Year-End Gratitude Meditation offers a moment of reflection by the ocean, encouraging participants to appreciate the passing year and welcome new beginnings with mindfulness and intention.

The festive season draws to a close on 7 January 2027 with an Orthodox Christmas Party, marking the final chapter of The Secret Underwater Garden – a season of meaningful connections, cultural discovery, ocean preservation and gratitude, capturing the true essence of the Original Maldives.

For reservations and further information, visit the resort’s website or email reservations-vabbinfaru@banyantree.com.

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