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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Joy Island plans festive season celebrations inspired by Maldivian island life

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Joy Island has unveiled its festive programme for 2026/2027. Titled Joyful Horizons the festive season runs from 22 December 2026 to 6 January 2027, offering a vibrant programme of celebrations and experiences inspired by the island’s natural rhythm.

Christmas on the Island

The season opens on 22 December with the lighting of the island’s Christmas tree on Rainbow Beach, with cocktails, and Captain Santa’s Ocean Escape, a family dhoni cruise. On Christmas Eve, guests can enjoy cocktails at Rainbow Bar, a candlelit Gala Dinner at The Market and a Christmas Eve Party with a midnight snack spread. Christmas Day begins with Santa’s arrival on Rainbow Beach, followed by a festive brunch at The Market, a Christmas BBQ Dinner at Palm Beach and live music at Rainbow Bar.

Welcoming the New Year 2027

On 31 December, guests can start with a pre-dinner cocktail at Rainbow Bar, then sit down to a multi-course Gala Dinner on Rainbow Beach. Fireworks light up the beach at midnight for the countdown to 2027, and a midnight snack spread keeps the celebration going. New Year’s Day begins with breakfast, a Recovery Brunch at Market Restaurant, a Celebrate Maldivian Culture evening and Cinema Under the Stars at Palm Beach.

Dining Experiences

Explore signature culinary experiences such as Tales of the Maldivian Sea on 26 December, A Food Journey Through the Wines with Master Sommelier on 28 December, Endless Romance, a private candlelit dinner for two on 30 December, and the Italian Wine Journey on 4 January. Guests can also savour a diverse range of flavours across the resort’s restaurants, from international cuisine at The Market to authentic Italian dishes at Il Basilico and Asian specialities, including teppanyaki-inspired creations, at the Japanese Corner.

Family, wellness and discovery

Beach Family Olympics, a Family Kayak Race, a Family Amazing Race and family pool fiestas run through the season. Guests can also join a local island discovery tour, sunset fishing, coral planting with a marine biologist, and mixology and chocolate-making classes. The daily Kiddie Cove programme includes coconut shell painting, gingerbread crafts, treasure hunts and a kids’ talent show. Oasis Spa offers couples’ massages, facials and a Maldivian herbal poultice, and daily yoga runs at the Spa Yoga Pavilion.

As night falls, Rainbow Bar comes alive with vibrant themed evenings, including Hawaiian Night with a fire show, the Blanc & Beats White Party, Mystic Mask Night, Masquerade Party and Glow After Dark, creating a festive atmosphere filled with music, entertainment and unforgettable island moments.

“This festive season, we invite our guests to embrace the joy of togetherness and create unforgettable holiday memories. From exquisite gala dinners and vibrant themed evenings to exciting island adventures and fun-filled celebrations for all ages, we have curated a festive programme that captures the lively spirit of Joy Island, ” said Bandula Thilakarathne, Resort Manager of Joy Island.

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You & Me Maldives to celebrate festive season with exclusive dining and island experiences

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You & Me Maldives has unveiled its festive programme for 2026/2027. From 22 December 2026 to 6 January 2027, the adults-only romantic retreat will offer sixteen days of vibrant celebrations, exclusive dining experiences and unforgettable island adventures.
Christmas on the Island

The season opens on 22 December with a sunset cocktail party and “A Spark of Love” tree-lighting ceremony at Cheers Bar Beach. On Christmas Eve, guests are joined by carolers for a cocktail party, followed by a Christmas Gala Dinner on The Sand Beach and a late-night Christmas Party. Christmas Day brings carols, Santa’s arrival on the beach, a Christmas Brunch, an X-Mas Day Cruise and an Indian Chef Movement dinner.

Welcoming the New Year 2027

On 31 December, guests can enjoy a cocktail party at Cheers Bar Beach and a gala dinner on The Sand Beach. The night closes with the Disco Around the World Party, featuring dazzling performances, live music and DJ sets, before a midnight fireworks display over the Maldivian sky. New Year’s Day starts slowly with a “Love at First Light” breakfast and a New Year’s Brunch, then continues with the First Wave and First Catch of the Year excursions.

Romantic Dining Experiences

Romantic dining is the heart of the programme, featuring exclusive culinary experiences such as Krug Beneath the Waves on 28 December, a five-course dinner paired with Krug Champagne at H2O, the resort’s underwater restaurant six metres below the ocean’s surface, curated by Chef Andrea Berton. Other highlights include Journey Through the Night, a five-course dinner aboard the Love Boat; Beneath the Canopy of Love, an intimate beachside dinner paired with Ruinart Brut; Sand & Romance, featuring a unique sunken table set into the sand; and An Affair with Lobster, a beachfront lobster barbecue accompanied by Champagne, alongside many other exquisite culinary offerings.

Experiences and entertainment

Guests can head out on a Love Drift castaway sandbank picnic lunch, sunset fishing, dolphin cruises, stargazing and local island excursions. Evenings feature a Maldivian Boduberu show, a fashion show, karaoke, belly dance performances, a Glow Party and an Orthodox Christmas Party on 6 January. By day, the resort offers morning flow yoga, aqua aerobics, Tabata and a pool party.

Wellness Packages include the Moonlight Spa Ritual under the stars and a Private Sandbank Massage. Highlights include the Asian Heritage Signature Massage, Chakra Therapy and Lava Stone Therapy at our beautiful You & Me Spa.

“This festive season, we celebrate the special moments and connections that make the holidays truly memorable. From sumptuous gala feasts to extraordinary dining experiences six metres beneath the ocean at H2O, we have curated an exclusive programme that reflects the essence of our adults-only premium all-inclusive resort, inviting guests to celebrate romance in its most enchanting form here on the Island of Love,” said Mohamed Imthiyaz, General Manager of You & Me Maldives.

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Cocoon Maldives to mark 10th anniversary with beachfront gala and festive celebrations

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Cocoon Maldives has unveiled its festive programme for 2026/2027, featuring 16 days of celebrations from 22 December 2026 to 6 January 2027. This festive season is particularly special as the resort celebrates its 10th anniversary marking a decade of exceptional hospitality, distinctive design and unforgettable island experiences.

Christmas on the Island

The season opens on 22 December with a Christmas Tree Lighting Ceremony and carols at Loabi Loabi Bar, followed by a Family Feast BBQ. Celebrations build through Christmas Eve with a Christmas Cocktail Party, a Christmas Gala Dinner at Octopus Restaurant and a late-night Christmas Party.

On Christmas Day, guests can enjoy a festive breakfast, Santa’s arrival with carols on the beach, a Christmas lunch and a Lucky Dolphin Cruise. The day ends with Wine & Dine at Manta Restaurant, an Indian Night and a Christmas movie show with a live band.

Celebrating a Decade of Cocoon

On 26 December, Cocoon Maldives celebrates its 10th anniversary with a special cocktail party, followed by an Anniversary Dinner and cake-cutting ceremony on the beach. The celebrations also feature the Cocoon Run and a Lobster Beach BBQ at Kurumbar Beach, bringing guests together to commemorate this important milestone.

Welcoming the New Year 2027

New Year’s Eve begins with a pre-dinner cocktail on the beach, followed by a New Year Gala Dinner with special performances and a New Year’s Eve Party. At midnight, guests can join the countdown and watch the fireworks over the water. New Year’s Day continues with the First Breakfast of 2027, a New Year’s Brunch and Wine & Dine at Manta. The programme closes on 6 January with a Festive Grill and Goodbye Gala Dinner with lobster at Kurumbar Beach.

Dining and Entertainment

In between the main events, guests can enjoy a vibrant dining experiences at Octopus Restaurant, featuring Moroccan, Indian, Italian, Maldivian, Mediterranean, and International Buffet evenings, alongside the popular Fish Market night. . The evening entertainment continues with a captivating Maldivian Cultural Show, live music, and lively Hawaiian, Glow, and White parties, creating memorable moments throughout the stay.

Wellness and Discovery

Enjoy a selection of daily wellness activities, including yoga, Pilates, stretching, meditation, Zumba, and aqua fitness, designed to rejuvenate both body and mind. Embark on exciting boat excursions for the chance to encounter magnificent marine life, from sea turtles and playful dolphins to graceful manta rays and sharks.

For Younger Guests

The Kids Village runs a full daily programme of crafts, games and activities. Highlights include 3D Christmas cards, gingerbread house making, a Christmas piñata, a Kids Fashion Show, a Mini Olympics and a New Year Wishing Wand.

“This festive season, our team is dedicated to surrounding you with thoughtful service and genuine hospitality. As we celebrate ten years at Cocoon, we are honoured to welcome our guests to a season of peace, joy and the effortless serenity of the Maldives,” said Anish Abdulla, Resort Manager of Cocoon Maldives

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