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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO earn Tripadvisor Travellers’ Choice honours

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Tripadvisor has named OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO among the top 10% percent of hotels worldwide in its annual Travellers’ Choice Awards. Unlike honours determined by industry panels or internal juries, this recognition originates from a more direct source: the aggregated feedback of guests who have stayed, dined, and lingered on these island shores.

Over thousands of individual reviews, travellers from across the globe have shaped the reputation of both properties. Their collective voice, measured through rating consistency and recency of feedback, has placed THE OZEN COLLECTION alongside an elite cohort of international hospitality leaders.

Tripadvisor’s Travellers’ Choice Awards are unique in that no submission or nomination is required. Rankings are derived algorithmically from the volume, quality, and recency of guest reviews. For OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO, this translates to sustained excellence as measured not by a single visit, but by thousands of stays over time.

Where many ultra-luxury resorts operate on a model of à la carte pricing with added fees, THE OZEN COLLECTION pioneered an alternative approach. Both properties operate on all-encompassing holiday plans designed to eliminate unexpected charges and streamline the guest journey.

OZEN LIFE MAADHOO operates under the INDULGENCE™ Plan, which includes unlimited dining across multiple restaurants, premium wines and spirits, a signature spa treatment per guest, and curated excursions – all bundled into a single upfront rate. Guests have access to the underwater M6m restaurant, house reef snorkelling, and other activities without additional charges.

OZEN RESERVE BOLIFUSHI offers the RESERVE™ Plan, which adds a dedicated Hiyani butler operating 24 hours daily, private catamaran airport transfers, unlimited access to the CUVEÉ wine library, and bespoke dining experiences. All villas include private pools, with select overwater units featuring slides providing direct lagoon access.

As THE OZEN COLLECTION looks ahead, this recognition serves not as a final destination but as a quiet reaffirmation of purpose. To every guest who has taken the time to share their experience – whether a sentence or a story – we remain deeply grateful. Your words guide us. Your trust sustains us. And your return is the only accolade we continue to seek. We look forward to welcoming you back to our shores, again and again, for many years to come.

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Niyama invites travellers to explore the Maldives with new summer escape package

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With summer approaching, Niyama transformed, and the Maldives more stunning than ever, those in search of epic adventure and unfettered exploration are invited to visit the world’s most luxurious playground.

Niyama Private Islands Maldives launches its signature escape just in time for summer, with more and more benefits for longer bookings allowing guests to experience the Maldives in all its surreal beauty.

Stays in its sensual beach and overwater villas begin with a welcome bottle of champagne. Half-board dining is included, with nothing ordinary about either breakfast – with its mimosa and gelato bars – or dinner with its sizzling safari game one night and the world’s favourite street foods another. And guests are invited to surrender themselves to the most mesmerising of sunsets at the new Surf Shack with a complimentary cocktail.

Days drift by criss-crossing the resort’s two jungle islands by bicycle, kayaking across the dazzling lagoon in search of baby reef sharks, and snorkelling the outer reef where the corals bloom a riot of colour and the occasional sea turtles stop by to graze.

Stays in the resort’s pavilions are even more decadent, with not only everything bigger and better, but every detail personalised, from the warm welcome of a personalised board out front and a cool coconut waiting inside, to the luxury of breakfast in bed each day. A floating breakfast out in the full-sized pool, sunrise dappling on the water, is also quintessential Maldives in every way – yet out of this world.

For stays of five nights or more, Niyama amps things up with a magical movie night under the stars. Heading to a secret cove on the beach, guests settle into oversized beanbags for a private screening of their choice, a Thakuru (Villa Host) on hand throughout the night to bring icy drinks and unlimited amounts of popcorn.

And finally, for seven nights or more, the spa treatment of each guest’s choice lets any tension drift away with the tide and a sense of renewal to bathe them. Then as sunset paints the sky the most dramatic shades of ochre and flamingo, guests can embark on the adventure of a lifetime, cruising in search of dolphins that dance and play in the boat’s wake.

Nature’s Playground has never been more enticing, as across its two islands its facilities are refurbished, including all of its villas. Avant-garde restaurant Nest is unveiled as a treetop culinary dream, showcasing the fire and spice of Asia, while colourful beach bar Dune is an invitation to laidback lingering. Subsix, meanwhile, surrounded by nothing but open ocean, presents the world’s first and most exquisite underwater Nikkei tasting menu.

Signatures escapes begin at three nights priced at USD 730++ per night. For reservations or more information, call +960 676 22 22 or email reservations@niyama.com

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Global Wellness Day at Joy Island features giant floating breakfast experience

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Joy Island Maldives transformed Global Wellness Day into an unforgettable celebration of well-being, connection, and island living, bringing together wellness experiences, healthy cuisine, and joyful moments in a day designed to nourish the mind, body, and soul.

The celebrations began as the first rays of sunlight painted the Maldivian skies in shades of gold and pink. Guests were welcomed aboard a traditional Maldivian dhoni, gently anchored in the crystal-clear waters surrounding the island, for a serene Sunrise Gentle Hatha Flow Yoga Session. Surrounded by endless ocean views and the soothing rhythm of the sea, participants moved through a mindful practice focused on breath, balance, and connection with the natural elements. The gentle morning breeze, the warmth of the rising sun, and the calming sounds of the ocean created an atmosphere of complete tranquility, allowing guests to reconnect with themselves and the beauty of the world around them.

Following the yoga session, guests returned to the island for the highlight of the day: a spectacular wellness-inspired breakfast experience unlike anything ever seen before.

Taking centre stage at the resort’s Main Pool was a breathtaking 24-foot floating breakfast, believed to be the largest floating breakfast tray ever created in the world. Designed and curated by Joy Island Maldives’ Executive Chef and culinary team, the extraordinary floating display featured an abundant selection of wholesome breakfast favourites, freshly baked pastries, tropical fruits, nutrient-rich dishes, healthy refreshments, and a dedicated herbal tea station.

Beautifully arranged and adorned with the iconic Joy Island Maldives logo, the floating breakfast was more than a culinary experience, it was a celebration of wellness, creativity, and the joy of sharing meaningful moments together. Guests gathered around the impressive floating installation, enjoying nutritious cuisine while soaking in the vibrant atmosphere of the island.

The day continued with a lively Healthy Mocktail Making Competition, where members of the resort team showcased their creativity, passion, and talent through a collection of refreshing wellness-inspired beverages. Featuring fresh tropical ingredients, herbs, fruits, and innovative flavour combinations, the competition brought guests and team members together in a fun and interactive experience while highlighting the skill and personality of the Joy Island family.

“Global Wellness Day is about taking a moment to appreciate the importance of living well and embracing a healthier lifestyle,” said Ahmed Jihad (Jay), Chief Operating Officer of The Cocoon Collection. “At Joy Island Maldives, we wanted to create experiences that celebrate wellness in a joyful and memorable way. From greeting the sunrise through a peaceful Hatha Flow Yoga session on a traditional dhoni, to unveiling what we believe to be the world’s largest floating breakfast, and celebrating the creativity of our team through healthy mocktail creations, the day perfectly reflected the spirit of Joy.”

The Global Wellness Day celebrations formed part of Joy Island Maldives’ ongoing commitment to creating meaningful experiences that inspire guests to slow down, reconnect with nature, embrace wellness, and discover the simple joys of island life.

Surrounded by turquoise lagoons, pristine beaches, and endless shades of blue, Joy Island Maldives continues to redefine the art of hospitality through innovative experiences that bring people closer to themselves, to nature, and to one another.

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