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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Awards

Three-year winning streak: Canareef Resort Maldives honoured by HolidayCheck again

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In a significant achievement for the hospitality sector in the southern atolls, Canareef Resort Maldives has been officially recognised as a Recommended Resort for 2026 by HolidayCheck, the leading travel review platform for the German-speaking market. This prestigious accolade continues a remarkable winning streak, as the resort consistently earned this same recommendation in 2024 and 2025. This consecutive recognition underscores a steady commitment to service and guest satisfaction that resonates with travellers year after year.

As a primary guide for international travellers, HolidayCheck is considered a gold standard for guest trust because its recommendations are earned purely through authentic guest reviews rather than industry panels. To be “Recommended on HolidayCheck,” a resort must maintain a high recommendation rate and strong ratings from verified visitors, making it one of the most reliable endorsements for travellers worldwide. For the global community, this award serves as a clear indicator of consistency, ensuring that the experiences shared by previous guests are backed by a proven track record.

Located in the unique and intimate Addu Atoll, Canareef Resort Maldives offers a distinct 4.5km island experience that highlights the natural beauty and biological diversity of the region. The resort has become a favourite for international visitors seeking a complete tropical escape that caters to every interest. Guests can explore world-class diving sites and engaging excursions, or find balance through yoga and aqua aerobics. For those seeking relaxation, the spa provides a serene sanctuary, while the tennis courts offer the perfect space for active recreation. From the excitement of the water sports centre to the peaceful nature trails that wind through the island’s lush interior, guests can explore vibrant house reefs, enjoy the local heritage of the southern atolls, or relax in one of the 271 villas that offer a sense of space and privacy.

The management of Canareef Resort Maldives noted that receiving this recognition for the third consecutive year is a testament to the hard work of the entire team. They expressed gratitude to the global guests whose reviews have highlighted the resort as a welcoming destination and emphasised that this award motivates them to continue showcasing the authentic charm of Addu Atoll to the world. As Canareef looks ahead to 2026, it remains a top-recommended choice for those seeking a high-quality and memorable Maldivian getaway.

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Cooking

OBLU NATURE Helengeli by SENTIDO unveils chef-led 9-Hands Dinner experience

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OBLU NATURE Helengeli by SENTIDO has announced a 9-Hands Dinner event scheduled to take place from 25 to 27 May, offering a curated dining experience as part of its guest programme.

The event will feature a multi-course menu developed by three chefs representing Egypt, Madeira and the Maldives. Each chef will present dishes reflecting their respective culinary backgrounds, combining different techniques and flavour profiles within a single dining concept.

The dinner is positioned as an interactive culinary experience, bringing together elements of storytelling and presentation alongside the menu. According to the resort, the concept is designed to highlight both innovation and traditional influences in cuisine.

The experience will be included within the resort’s plan for in-house guests, forming part of the overall stay offering.

Commenting on the event, General Manager Alain Trefois stated that the initiative reflects the resort’s focus on expanding guest experiences beyond standard dining formats. He noted that the event provides an opportunity for guests to engage with culinary presentation in a structured setting.

Anupam Banerjee, Vice President Food & Beverage at Atmosphere Core, said the collaboration brings together different culinary influences, combining regional ingredients and techniques into a single dining programme.

Located in North Malé Atoll, OBLU NATURE Helengeli by SENTIDO is known for its house reef and marine environment, offering a range of activities alongside its accommodation and dining options.

The resort has indicated that availability for the 9-Hands Dinner event will be limited, with advance booking recommended for guests wishing to attend.

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Featured

Sun Siyam Vilu Reef rolls out Wellness Week from 15–22 June

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, has announced plans to host a Wellness Week from 15 to 22 June 2026, in conjunction with Global Wellness Week. The programme will be led by international creative and fitness practitioner Ilariia Auvitu.

Ilariia Auvitu, whose background spans multiple countries and disciplines including acting, modelling and fitness, will guide a series of sessions focused on structured wellbeing practices. Her approach combines physical activity with routines aimed at supporting mental balance.

A key component of the programme is the Tech-Free Sunrise Yoga and Breathwork Ritual. The session is designed to provide a period of structured activity without digital devices, with a focus on breath control and guided movement aimed at supporting mental regulation.

The schedule will also include Morning Yoga with Flow sessions, intended to establish physical rhythm and energy for the day. In addition, Pool Fitness sessions will be conducted in the resort’s pool area, offering water-based exercise.

Selected evenings will feature Sunset Pilates and Stretching sessions. These will include low-impact exercises focused on strength and flexibility, followed by guided stretching.

Through the Wellness Week programme, Sun Siyam Vilu Reef is offering a series of activities aligned with the observance of Global Wellness Week, combining structured fitness sessions with a setting designed to support rest and recovery.

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