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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Entertainment

The Presets to ignite nights in exclusive Kandooma Maldives showcase in April 2026

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Imagine your favourite music festival—but swap muddy fields for white sands, palm trees, and crystal-clear waters. In April 2026, acclaimed electronic duo The Presets will trade stadiums and festival crowds for an exclusive beachfront series of shows at Holiday Inn Resort Kandooma Maldives, offering fans an intimate, once-in-a-lifetime island escape curated by Music in Paradise.

From Coachella to Splendour in the Grass, The Presets—Julian Hamilton and Kim Moyes—have made their mark on the global stage. But this time, they’re doing things differently. From 11–18 April 2026, fans will experience a week of sun-drenched luxury capped off by three electrifying live performances, including a sunset DJ set on the beach and an exclusive rooftop party at the resort’s Sunset Bar.

“We’re beyond excited to host The Presets at Kandooma,” said Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives. “Their energy, talent, and incredible live shows are a perfect match for our vibrant island setting. Guests can expect something truly unforgettable.”

With a career spanning two decades, The Presets are electronic music royalty in Australia. Their breakout 2008 album Apocalypso went triple platinum and produced the festival anthem “My People.” With multiple ARIA Awards, APRA Songwriter of the Year titles, and collaborations like the RAKA EP with Golden Features under their belt, the duo continues to shape the sound of electronic music worldwide.

Their 2018 album HI VIZ soared to the top of iTunes within hours of release and included hits like “Do What You Want” and “Martini,” both nominated for major Australian music prizes.

Fans can now secure the Early Bird Gold Experience Package for A$3,790 per person (twin share) for seven nights in a Beach Villa—saving over $1,000. This VIP experience includes:

  • Entry to 3 Nightly Exclusive Events
  • 3 Intimate Performances
  • Meet & Greet with artists
  • Professional Photo with artists
  • Music in Paradise Welcome Bag
  • Music in Paradise Event Poster
  • Event commemorative t-shirt
  • Return shared Speedboat airport transfers
  • Welcome drink and cold towel on arrival
  • Delicious buffet breakfast daily at Kandooma Café
  • Tea, coffee & bottled water in-villa, and replenished daily
  • Complimentary snorkel trip & use of snorkelling gear
  • Music in Paradise Traveller Care Guarantee

Additional packages offering different villa types are also available exclusively from Music in Paradise here. All packages exclude airfares.

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News

Embudu Village achieves Travelife Gold certification for sustainability

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Embudu Village, one of Maldives’ most cherished island resorts, has been awarded the Travelife Gold Certification, a globally recognised mark of excellence in sustainable tourism. The certification encompasses a resort’s environmental footprint, impact in the community, as well as labour standards, and the protection of biodiversity.

Embudu Village previously held the Travelife Silver Certification. Following a recent evaluation, though, the resort successfully met Travelife’s comprehensive criteria for Gold Certification. This accomplishment reflects Embudu’s ongoing commitment to sustainable tourism practices.

Travelife, a leading international sustainability certification body for hotels and resorts, evaluates properties against a strict checklist. Certification is awarded after an in-depth, on-site audit conducted by an independent auditor. The findings undergo a comprehensive quality assurance review before Travelife confers certification status.

Expressing his gratitude in receiving the certification, Ramsay Perera, General Manager of Kaimoo Resorts, said: “Our team is thrilled to be recognised with the Travelife Gold Certification. This reflects our longstanding commitment to sustainable tourism and protecting the natural beauty of Maldives.”

As one of the Maldives’ pioneering resorts, Embudu continues to lead by example, proving that authentic island hospitality can go hand in hand with sustainable practices. With the Travelife Gold Certification, Embudu Village strengthens its promise to offer guests a meaningful holiday experience in the heart of the Maldives.

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Awards

Amilla Maldives’ Javvu Spa recognised in Forbes Travel Guide 2025 Star Awards

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Building on Amilla Maldives’ recognition in the Forbes Travel Guide 2025 Star Awards, Javvu Spa is celebrating its own honour in this prestigious global listing.

Nestled within the island’s lush jungle and bordered by the Indian Ocean, Javvu Spa offers a peaceful retreat where modern wellness gently blends with nature’s rhythms. This recognition is a heartfelt acknowledgement of the spa team’s dedication and Amilla’s ongoing focus on personalised, intuitive care for the wellbeing of its guests.

This honour follows Amilla Maldives’ own recognition in the Forbes Travel Guide 2025 Star Awards, positioning the resort as one of a select group of destinations worldwide to be acknowledged for both its resort and spa. The dual recognition reflects a thoughtful commitment to excellence across the guest experience, from island living to holistic wellness.

Javvu Spa’s inclusion in the 2025 Star Awards further strengthens its role as a leading wellness destination in the Maldives, offering guests a serene sanctuary to restore, reconnect and renew.

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