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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Culture

Eid Al-Adha celebrations come alive at The Standard, Maldives

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The Standard, Maldives invites guests to embrace a vibrant island celebration of Eid Al-Adha filled with rich cultural traditions, festive culinary experiences, and rejuvenating wellness rituals, all set against the breathtaking backdrop of the Indian Ocean. Blending playful energy with meaningful moments of connection, the resort creates a dynamic festive atmosphere where guests can truly celebrate, unwind, and immerse themselves in the spirit of the occasion.

The celebrations begin on 27 May 2026 with a Maldivian-inspired Eid Welcome Lunch at Kula, where guests are invited to indulge in a thoughtfully curated spread of fresh seafood, coconut-infused delicacies, and island spices that capture the essence of local flavours and the joy of togetherness. As the afternoon unfolds, the energy shifts to the Main Pool, where the lively Sip & Splash Pool Party brings the celebration to life. Set against an upbeat tropical atmosphere, guests can enjoy the vibrant rhythms of Bodumas and the captivating movements of Maali dance, creating an immersive cultural experience by the water. Throughout the day, specially curated alcohol-free elixirs are available across all outlets, offering refreshing creations that complement the festive spirit.

As evening arrives, the celebration continues with Surf & Turf Dinner at Kula, where an abundant spread of premium seafood and expertly grilled specialties creates a memorable culinary journey. The night then transitions into a rich cultural showcase at Todis Bar, where the rhythmic sounds of a traditional Boduberu performance, paired with local dance, bring Maldivian heritage to life in an energetic and captivating setting. For those seeking a more relaxed ambiance, the Shisha Lounge by the beach offers an inviting retreat, where guests can unwind with premium shisha, traditional Arabic coffee, and soft ambient lighting under a starlit sky. The experience is priced at USD 65 per person, inclusive of the shisha and coffee.

On 28 May 2026, the festivities continue with Bodu Eid, a celebration that pays tribute to authentic Maldivian traditions and local culture. Guests are invited to enjoy a Fisherman’s Catch dining experience at Kula, where freshly prepared seafood reflects the island’s deep-rooted connection to the ocean. As day transitions into evening, an Arabic-style seafood set dinner at Kula Beach unfolds into an elegant beachfront experience, where Middle Eastern flavours are seamlessly paired with the natural beauty of the Maldivian shores, complemented by a curated selection of hot and cold mezze. All set within a warm, inviting atmosphere enriched by traditional décor and coastal charm at USD 95 per person, served from 6:30 until 9:30 pm. The celebration concludes with a magical Cinema Under the Stars experience, where guests can relax on the beach and enjoy a film in an intimate and atmospheric setting beneath the night sky.

Complementing the festive programming, The Standard Spa introduces special wellness treatments available from 24 to 31 May 2026, offering guests a chance to reconnect through indulgent and restorative rituals. The Spa Indulgence Eid Edition is a thoughtfully curated 120-minute journey that begins with a gentle steam experience, preparing the body for a traditional Royal Hammam cleansing ritual. This is followed by a deeply relaxing full-body massage using fragrant frankincense oil, known for its calming and grounding properties, designed to ease tension and restore a sense of balance and well-being. Beyond spa treatments, guests can further enhance their stay through immersive wellness activities such as Healthy Drink Classes at the overwater Tonic Bar, where creativity and nutrition come together in a refreshing and engaging experience, as well as Traditional Yoga sessions tailored for modern living, inviting guests to reconnect with both body and mind in a serene island setting.

With its unique approach to lifestyle hospitality, The Standard, Maldives offers more than just a getaway, it presents a celebration of modern island living. By seamlessly blending cultural heritage, culinary creativity, wellness experiences, and laid-back luxury, the resort creates a distinctive and memorable setting for Eid Al-Adha. Guests are invited to embrace the festive spirit, connect with loved ones, and create unforgettable moments in a destination that redefines celebration in paradise.

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News

Sirru Fen Fushi unveils astronomy residency with ex-NASA astronaut Dominic Antonelli

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Sirru Fen Fushi–Private Lagoon Resort, a member of The Leading Hotels of the World, is set to host former NASA Astronaut Dominic Antonelli from 6 to 9 June 2026 for an exclusive celestial residency that brings together space exploration, storytelling, and the infinite beauty of the Maldivian night sky.

Set against the remote natural surroundings of Sirru Fen Fushi’s private lagoon in Shaviyani Atoll, this rare collaboration invites guests to journey beyond the horizon through the eyes of a veteran astronaut who has completed two Space Shuttle missions. The programme blends science, narrative, and astronomy into an immersive experience designed to spark curiosity and wonder.

Across three evenings, guests will join Captain Antonelli for a series of intimate and family-friendly encounters, including a relaxed beachfront welcome gathering, an inspiring session exploring his Space Shuttle missions, and an elevated stargazing experience overlooking the lagoon. Through vivid storytelling, visual insights, and personal reflections from his time in orbit, the residency offers rare and meaningful moments for guests of all ages.

“We are honoured to welcome Dominic Antonelli to Sirru Fen Fushi for this exceptional residency,” said the resort’s management. “This programme reflects our commitment to creating meaningful and inspiring experiences that go beyond traditional luxury, offering guests moments of discovery, connection, and wonder in one of the most extraordinary natural settings in the world.”

Sirru Fen Fushi continues to curate unique and immersive experiences that celebrate exploration, nature, and storytelling, further positioning the resort as a destination where luxury meets purpose and imagination.

Guests are invited to secure their place for this limited-engagement residency and experience a rare convergence of ocean, sky, and space on the resort’s secluded “Secret Water Island.”

For further information and reservations, please visit the resort’s website or contact reservations@sirrufenfushi.com.

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Fitness

Sun Siyam Olhuveli to host week-long wellness residency led by global practitioners

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Wellness Week kicks off at Sun Siyam Olhuveli from 14 to 20 June 2026, inviting guests into a vibrant celebration of movement, mindfulness, and island energy led by wellness practitioners Marina Pavlenko and Nour Montasser. The immersive residency transforms Sun Siyam Olhuveli, the Lifestyle Collection under the House of Siyam, into a vibrant space where sunrise workouts, oceanfront rituals, and restorative experiences unfold naturally across days shaped by wellness, movement, and meaningful connection.

Set across the resort’s three island setting surrounded by endless ocean views and open skies, Wellness Week at Sun Siyam Olhuveli moves beyond traditional wellness retreats. Mornings begin with energising yoga and Pilates sessions designed to strengthen the body and build awareness through movement, while sunset experiences shift into slower, more reflective moments with ocean sound journeys, meditation gatherings, crystal bowl sessions, yoga Nidra under the stars, and immersive rituals that encourage guests to reconnect with themselves in a more intentional way. The programme also includes vision creation workshops and guided experiences blending movement, sound healing, journaling, and mindful reflection.

Leading the residency is Marina Pavlenko, a Yoga and Pilates instructor and integrative health coach with more than a decade of experience in the UAE wellness space. Known for her approach that combines Yoga, Pilates, strength training, and nervous system work, Marina’s sessions focus on mobility, core strength, vitality, and creating a body that supports modern lifestyles with energy and balance. Alongside her is Nour Montasser, a certified sound healer, transformational life coach, and space holder whose work centres around creating safe and meaningful environments where individuals can slow down, reflect, and reconnect inwardly.

“Today, wellness is no longer about slowing down alone. It is about finding moments that make you feel alive, connected, and fully present,” said Hassan Adil, General Manager of Sun Siyam Olhuveli. “This residency brings together movement, energy, mindfulness, and the beauty of island living in a way that feels immersive and uplifting. We want guests to leave not only feeling restored but inspired by the experiences they shared here.”

Designed to feel vibrant, social, and experience led, Wellness Week captures a more contemporary side of wellbeing at Sun Siyam Olhuveli. Guests can move from sunrise sessions by the ocean to evenings filled with sound healing beneath the stars, all while embracing the naturally active spirit of island life. Whether travelling solo, as couples, or with friends, the residency invites guests to experience wellness not as routine, but as something alive, uplifting, and deeply woven into every moment of the stay.

As Paradise of Plenty, Sun Siyam Olhuveli invites guests to embrace a more vibrant way to escape where movement, connection, island living, and wellbeing come together in experiences designed to energise, restore, and inspire.

To discover Wellness Week and plan your stay, please visit the resort’s website

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