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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Cooking

VARU by Atmosphere celebrates Maldivian cuisine with new Kaagé cookbook

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VARU by Atmosphere has unveiled the Kaagé Progressive Maldivian Cookbook, bringing the flavours and culinary heritage of the Maldives to life through an immersive new experience. As part of the island experience, guests can enjoy private cooking masterclasses, offering a hands-on connection to authentic local flavours and the opportunity to take home the beautiful cookbook as a memento.

At Kaagé, the award-winning speciality restaurant, guests embark on a culinary journey through the history and traditions of the Maldivian islands. Time-honoured local recipes are paired with modern culinary techniques, allowing the distinctive flavours of the Maldives to be recreated in kitchens around the world.

Held on 20th August, the exclusive cookbook launch event brought together journalists, culinary influencers and resort guests, who joined the resort’s chef team for an interactive masterclass. The session explored local ingredients including skipjack tuna, coconut and fiery Scotch bonnet chillies, offering participants an authentic taste of Maldivian culinary traditions.

“These immersive cooking classes are now a permanent part of your resort experience. Kaagé is a tribute to the vibrant culinary identity of the Maldives,” says Maurice Van Den Bosch, General Manager at VARU by Atmosphere. “Through our cookbook and masterclasses, we invite you to connect deeply with island culture. We look forward to sharing these traditions with you.”

VARU by Atmosphere is a naturally Maldivian island escape in North Malé Atoll, just a 45-minute speedboat journey from Malé. Blending authentic Maldivian culture with contemporary elegance, the resort offers an intimate island experience centred around warm hospitality, vibrant dining, wellness and immersive experiences. From its distinctive overwater villas and unique overwater cellar to its island-inspired cuisine and commitment to sustainability, VARU by Atmosphere celebrates the essence of the Maldives while offering a refined and relaxed tropical retreat.

The Kaagé Progressive Maldivian Cookbook is available exclusively to participants of cooking masterclass. To discover more or reserve your spot, visit www.varu-atmosphere.com or contact reservations@varu-atmosphere.com.

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BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade

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Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.

The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.

To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.

The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.

Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.

Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.

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Drink

The Ritz-Carlton Maldives, Fari Islands welcomes SUSHISAMBA Dubai for exclusive pop-up

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SUSHISAMBA Dubai, the multi-award-winning dining destination perched 51 floors above The Palm Jumeirah, is taking its renowned energy to the shores of the Indian Ocean. From Friday, September 25 to Sunday, September 27 September 2026, SUSHISAMBA Dubai arrives at The Ritz-Carlton Maldives, Fari Islands for an exclusive three-night pop-up at EAU Bar, spotlighting Dubai’s thriving hospitality scene on an international stage.

Highlighting Dubai’s status as a global dining capital, this island takeover brings together two powerhouses of luxury hospitality. Running nightly from 7PM to 10PM with two dinner seatings, the pop-up features a curated dining experience led by Brand Chef Kitak Lee, brought to life by live performances from SUSHISAMBA’s iconic samba dancers, a signature element that made the venue one of Dubai’s most sought-after spots, for an unforgettable celebration by the sea.

Set against the pristine oceanfront backdrop of EAU Bar at The Ritz-Carlton Maldives, Fari Islands, a ultra-luxury resort known for its legendary Aris Meeha service, immersive Maldivian traditions, and world-class epicurean offerings across its island destinations, guests will experience SUSHISAMBA’s signature blend of Japanese, Brazilian, and Peruvian culture. The exclusive pop-up will feature a bespoke menu of signature dishes crafted with the highest standards of culinary artistry, complemented by SUSHISAMBA’s bar team serving craft cocktails infused with exotic ingredients.

“This collaboration marks an exciting milestone as we take the electric spirit and culinary excellence of SUSHISAMBA Dubai to one of the world’s most spectacular luxury destinations,” said Brand Chef Kitak Lee. “We look forward to bringing our signature blend of flavours, theatrical energy, and world- class hospitality to EAU Bar for three unforgettable nights.”

Whether dining under the stars or enjoying inventive mixology by the ocean, guests can expect an immersive journey defined by elevated dining, dynamic entertainment, and the unmistakable SUSHISAMBA spirit.

Event Details:

Venue: EAU Bar, at The Ritz-Carlton Maldives, Fari Islands

Dates: September 25–27 2026

Seating Schedule:

Friday, September 25:

  • First Seating: 6:30 PM–8:30 PM
  • Second Seating: 8:30 PM–10:30 PM

Saturday, September 26 & Sunday, September 27:

  • First Seating: 6:30 PM–8:30 PM
  • Second Seating: 8:30 PM–10:30 PM

For bookings and more information, please contact the reservations team at +960 400 0999 or maldives.reservations@ritzcarlton.com, or visit The Ritz-Carlton Maldives, Fari Islands website here.

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