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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Eid celebrations rooted in Maldivian culture headline Sun Siyam Resorts summer offers

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This Eid Al Adha, Sun Siyam invites Gulf travellers to swap city skylines for turquoise lagoons, white-sand beaches, and immersive island celebrations across some of the Indian Ocean’s most sought-after destinations. From authentic Maldivian cultural festivities and elevated private villa experiences to family-friendly escapes and bespoke wellness retreats, Sun Siyam presents a collection of unforgettable Eid getaways tailored for couples, families, and groups seeking meaningful moments this festive season.

A Celebration Rooted in Maldivian Culture

At Sun Siyam Iru Veli, Eid Al Adha will be celebrated through a thoughtfully curated day dedicated to Maldivian heritage and island traditions. Guests can enjoy traditional evening tea gatherings at Magoodhoo Beach, experience the folklore-inspired story of Bodu Mas, and come together for Eid Farivalhu, a communal feast served on a traditional Malaafaiy platter. The celebrations continue with a special dinner buffet featuring local and international flavours, followed by the resort’s signature Maldivian Roots cultural show accompanied by the rhythmic sounds of Boduberu drumming.

Guests visiting during Eid can also take advantage of the resort’s summer offer, including complimentary seaplane transfers, spa privileges, family benefits, and curated island experiences.

Refined Island Living for Couples and Families

At Sun Siyam Iru Fushi, Eid celebrations blend refined luxury with heartfelt island hospitality. From the moment guests arrive to the sound of Boduberu drumming and signature organic welcome drinks, the resort offers a seamless “home away from home” atmosphere. The newly renovated Water Villas with Pool provide enhanced privacy, expansive decks, and personalised butler service, creating the perfect setting for an indulgent Eid escape. Guests can enjoy floating breakfasts, wellness rituals at The Spa by Thalgo, Jet Car adventures with drone videography, elegant White Soirees, Lobster Barbecue Nights, and private cinema screenings beneath the stars.

The resort’s Premium All-Inclusive Dine Around experience includes access to 15 restaurants and bars, with flavours spanning authentic Maldivian cuisine, Italian favourites, and South-East Asian specialties. Families can also enjoy complimentary stays and dining for up to two children when accompanied by two paying adults.

Vibrant Island Energy and Family Escapes

For families and groups after a livelier Eid, Sun Siyam Olhuveli and Siyam World deliver on all fronts — beachside gatherings, sunset celebrations, island adventures, and a non-stop programme of entertainment spread across multiple islands. At Sun Siyam Olhuveli, guests can also look forward to special live performances by belly dancer Marianna alongside energetic sets by DJ Abo, bringing an added festive atmosphere to the Eid celebrations. Both resorts are built around togetherness, making them natural fits for larger parties celebrating the spirit of Eid.

Bespoke Summer Escapes in the Indian Ocean

For travellers seeking a more secluded retreat, Sun Siyam Vilu Reef offers an intimate island experience complete with complimentary seaplane transfers, floating breakfasts, dolphin cruises, spa credits, and private experiences including Cinema by Moonlight. Beyond the Maldives, Sun Siyam Pasikudah presents a serene coastal escape in Sri Lanka, combining wellness, adventure, and curated culinary experiences. Guests can enjoy complimentary spa sessions, kayaking, bicycle adventures, exclusive room upgrade savings, and romantic dining experiences designed for couples and families alike.

Your Eid Travels Awaits

Sun Siyam’s summer offers extend the celebration further, with exclusive savings and added benefits across the collection, available for bookings until 31 August 2026, for stays until 31 October 2027. Whether seeking barefoot luxury, cultural immersion, family adventures, or wellness escapes, Gulf travellers will find the perfect Eid setting across Sun Siyam’s Indian Ocean properties, with direct GCC connectivity and a collection of distinct island experiences to match every kind of celebration.

For reservations and more information, visit sunsiyam.com.

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Drink

Sun Siyam Vilu Reef marks World Cocktail Day with sustainable cocktail experiences

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, marks World Cocktail Day with a transformative celebration of Green Mixology blending creativity with a deep-rooted commitment to environmental stewardship with additional engaging activities.

The resort’s beverage philosophy centres on a zero-waste approach, where every ingredient is utilised to its full potential. Guests are welcomes to observe the sophisticated discipline of the bar team as they transform overlooked elements into artisanal accents, such as dehydrating organic citrus peels in-house to create fragrant, sustainable garnishes. By replacing industrial imports with these handcrafted touches, the sanctuary ensures that every drink remains an authentic reflection of its iridescent surroundings. Guests can join the expert bar team for immersive mixology lessons to master these sustainable creations firsthand.

In addition to traditional favourites, these liquid creations highlight a dedicated Island-to-Table ethos, incorporating seasonal greens and herbs harvested directly from the resort’s flourishing gardens. The celebration was further elevated by a spectacular Flair Bartending Show, showcasing technical precision and artistry in motion, choreographed to the energy of the island.

Each curated experience at Sun Siyam Vilu Reef invites guests toast to a future of mindful indulgence, where the luxury of the moment is perfectly balanced with the preservation of the surrounding environment.

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Culture

Coco Bodu Hithi and Coco Palm Dhuni Kolhu unveil Eid holiday offers

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Coco Collection, a truly Maldivian-owned resort brand celebrated for its personalised hospitality and soulful island settings, has unveiled a special Coco Eid Escape at Coco Bodu Hithi and Coco Palm Dhuni Kolhu, valid for stays from 21 May to 31 May 2026.

Designed to celebrate Eid through authentic Maldivian warmth and tradition-inspired experiences, the exclusive offer invites guests to enjoy a memorable island getaway complemented by generous holiday perks, immersive cultural touches, and signature hospitality that resonates deeply with Coco Collection’s philosophy.

Recognised as the Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, Coco Bodu Hithi invites guests to indulge an elegant pocket of peace. Bringing families together in a peaceful island setting to celebrate the blessings of Eid al-Adha, the island offers a vibrant line-up of experiences that allows guests to embrace a slower pace while enjoying thoughtfully curated festivities.

On Eid Day, guests can enjoy a selection of international and local cuisine alongside Maldivian cultural experiences such as Liyela Jehun and intricate Henna Art. Wellness experiences include a complimentary sunset yoga session and 20% savings on selected spa treatments, available throughout the day upon advance reservation. Highlights of the evening include the captivating Bodumas show, followed by a traditional Boduberu performance beneath the night sky.

Guests can enjoy up to 50% savings on villa stays and shared return speedboat transfers, complemented by a complimentary meal plan upgrade for a memorable island escape. To further elevate the stay, guests can also enjoy an additional 20% saving on food and beverages. Families are warmly welcomed, with up to two children under 12 years of age invited to stay, dine, and enjoy complimentary return transfers when travelling with their parents.

Meanwhile, at Coco Palm Dhuni Kolhu, situated in the UNESCO Biosphere Reserve of Baa Atoll, guests are offered thoughtfully curated experiences alongside a special 50% saving on the Half Board meal plan, with no minimum stay required. Completed with a complimentary upgrade to All-Inclusive, the invitation allows guests to gently immerse themselves in the secluded, unique rhythm of the island. To complement their stay, a further 20% saving on spa treatments provides a quiet opportunity to relax and unwind in true island serenity.

To mark this blessed occasion, the island presents an exquisite selection of traditional Maldivian delicacies at the Cowrie restaurant, served during both lunch and dinner. A variety of experiences will take place throughout the day, including the Bodumas performance crafted from palm leaves and accompanied by spirited dancers, followed by traditional games and a lively colour party. The celebration concludes with Eid Sai Fodhu, a special Maldivian high tea featuring a selection of local flavours and delicacies.

Beyond relaxation, guests can engage in unique and heartfelt experiences by volunteering at the resort’s Marine Turtle Rescue Centre, the first fully equipped, veterinary-run facility of its kind in the Maldives, in partnership with the Olive Ridley Project. Since opening in 2017, the centre has become a sanctuary of healing and hope, caring primarily for injured olive ridley turtles.

Guests are also invited to engage with the island’s conservation efforts through weekly marine talks, educational sessions led by the Marine Educator, and the unforgettable opportunity to witness rehabilitated sea turtles being released back into the ocean.

Celebrated for its genuine Maldivian heritage, breathtaking landscapes, and commitment to long-term sustainability practices, Coco Palm Dhuni Kolhu was recently named Sustainability Champion of the Year at the Hotelier Maldives Awards 2026. This recognition further strengthens their dedication to preserving the delicate beauty of Baa Atoll for generations to come. From serene beaches and crystal-clear waters to thoughtful, eco-friendly exploration, the island invites guests to discover the ‘Seven Wonders’ of Coco Palm Dhuni Kolhu.

To discover more about Coco Collection and their award-winning offerings, please visit www.cococollection.com. Coco Collection invites to enjoy a special saving on your next island retreat, valid across their spacious and comfortable villas. To reserve an unforgettable stay, please contact reservations@cococollection.com to secure this memorable getaway.

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