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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Drink

Baros Maldives welcomes Italian winemaker Maria Stella for exclusive wine dinner

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There is something special about discovering a place through its wines. This November, Baros Maldives invites guests to experience a taste of Tuscany with an exclusive wine dinner celebrating the heritage and craftsmanship of Poliziano, hosted by third-generation winemaker Maria Stella.

Set against the beautiful ocean backdrop of The Lighthouse Restaurant, the intimate evening will take place on Sunday 29 November 2026, at 7 pm, bringing together fine wines, thoughtfully prepared cuisine and the pleasure of sharing a table.

Founded in 1961 by Dino Carletti in Montepulciano, Tuscany, Poliziano has long been guided by a deep connection to its land and the traditions of its region. Its name reflects both its Tuscan home and a tribute to Renaissance poet Angelo Ambrogini, known as Poliziano. Over the decades, the winery has remained true to its origins, producing wines that speak of their landscape, heritage and the people behind them.

Leading the evening, Maria Stella will share the story of Poliziano through a selection of its wines, offering guests a personal perspective on the family’s winemaking heritage and the philosophy that continues to shape the estate.

Each wine will be accompanied by a specially created dinner course, with pairings designed to bring out the character of both the glass and the plate.

Limited to just 16 guests, the dinner is intended to be as much about the company and conversation as it is about the wines themselves. An evening to slow down, discover something new and enjoy the simple pleasure of good food and wine in wonderful surroundings.

The experience is priced at USD 235 per guest, inclusive of the specially curated dinner menu and wine pairings. Advance reservations are essential, with seating limited to 16 guests.

Event Details:

  • Date: Sunday 29 November 2026
  • Time: 7 pm
  • Venue: The Lighthouse Restaurant, Baros Maldives

For booking enquiries, please contact reservations@baros.com or call +960 664 2672.

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Food

Michelin-starred Chef Charles Coulombeau to host exclusive residency at V Villas Maldives at Mirihi

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V Villas Maldives at Mirihi – MGallery Collection will welcome Michelin-starred French chef Charles Coulombeau from 26 to 28 November 2026.

The three-day programme opens with sunset cocktails and canapés, followed by a fine dining evening at Muraka Restaurant and a special cooking class with the chef.

Coulombeau leads the kitchen at La Maison dans le Parc in Nancy, France, which holds one Michelin star. His cooking pairs modern French technique with influences from his time in Japan, bringing ingredients such as citrus and seaweed into dishes shaped by seasonal produce.

The culinary programme:

  • Thursday, 26 November | Sunset cocktails and canapés. The programme opens with sunset cocktails and Michelin-inspired canapés, offering guests a first taste of the chef’s approach ahead of Friday’s fine dining event.
  • Friday, 27 November | Fine dining at Muraka Restaurant. Coulombeau will present a special dinner at the resort’s overwater Muraka Restaurant, where guests can experience his modern French cooking overlooking the Indian Ocean.
  • Saturday, 28 November | Special Cooking Class. Guests will have the opportunity to learn directly from Coulombeau and explore some of the techniques behind his cooking.

V Villas Maldives at Mirihi – MGallery Collection offers an intimate island retreat in the Maldives, with beach and overwater accommodation, dining overlooking the ocean, and experiences on and beneath the water.

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News

Dr Tridendra Shakya to lead wellness residency at Finolhu Maldives

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Finolhu, a Seaside Collection Resort, is set to welcome renowned wellness practitioner Dr Tridendra Shakya for an exclusive residency at Fehi Spa from 15 December 2026 to 31 January 2027. Set against the tranquil backdrop of the Maldives’ UNESCO Biosphere Reserve in Baa Atoll, the residency invites guests to explore a more mindful approach to wellbeing through personalised treatments, traditional healing practices and restorative experiences.

Hailing from Kathmandu, Nepal, Dr Shakya brings 17 years of experience in naturopathy and holistic wellbeing, drawing upon ancient Eastern healing philosophies and contemporary wellness practices. His approach centres on understanding each individual’s needs, combining therapeutic techniques with lifestyle guidance to encourage relaxation, balance and a deeper connection between mind and body.

Throughout his seven-week residency, Dr Shakya will offer a carefully curated selection of therapies encompassing Traditional Chinese Medicine (TCM), acupuncture, reflexology, cupping, manipulative massage and therapeutic yoga. Personalised wellness consultations, incorporating pulse diagnosis alongside lifestyle and nutritional guidance, will allow guests to explore treatments tailored to their individual wellbeing goals.

Among the signature experiences is Yin & Pin, a combination of gentle passive stretching and acupuncture designed to encourage deep relaxation and release muscular tension. Acu-Massage brings together acupuncture, Marma point massage and traditional cupping techniques, while the Head to Toe Reviver draws upon the principles of reflexology to provide a restorative experience particularly suited to travellers seeking relaxation after a long journey.

The programme also explores the relationship between movement, breath and mindfulness. Therapeutic yoga sessions incorporate supportive postures, breathing exercises and meditation techniques adapted to individual needs. Guests can also discover Motion Meditation, blending the graceful movements of Tai Chi and Qi Gong with mindful breathing, or experience Yoga Nidra, a guided meditation practice that encourages profound relaxation and mental stillness.

For those seeking a more personalised wellness journey, the residency includes specialised experiences focusing on sleep, stress management, spinal care and traditional yogic cleansing practices. Each experience begins with an assessment, allowing Dr Shakya to tailor his approach to the guest’s individual preferences and wellbeing objectives.

The residency complements Finolhu’s existing wellness offering at Fehi Spa, where the island’s natural beauty provides an inviting setting for relaxation and rejuvenation. Surrounded by turquoise waters, powder-soft beaches and lush tropical vegetation, the resort offers an opportunity to step away from everyday routines and embrace a slower, more considered pace of life.

With its distinctive blend of barefoot luxury, contemporary design and immersive island experiences, Finolhu continues to introduce thoughtfully curated programmes that enrich the guest journey. Dr. Shakya’s residency adds a new dimension to the resort’s wellness offering, inviting guests to incorporate moments of restoration and self-discovery into their Maldivian escape.

Dr Tridendra Shakya’s residency will take place at Fehi Spa from 15 December 2026 to 31 January 2027. Complimentary initial consultations are available, with advance reservations recommended. For further information or reservations, guests may visit www.finolhu.com or contact stay@finolhu.com.

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