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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Finolhu strengthens racquet sports programme with new tennis pro

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As tennis and padel continue to shape the luxury travel landscape, Finolhu, a Seaside Collection Resort, has welcomed French-Mexican sports professional Stefano as its new Tennis Pro, further elevating the resort’s growing focus on world-class racquet experiences in the Maldives.

Originally from Mexico, Stefano arrives at Finolhu with an extensive background in both tennis and padel. A former competitive athlete who reached No. 4 nationally in Mexico, he has built an international career spanning Mexico, the French overseas region of Guadeloupe and the Maldives, where he has become a familiar figure across several of the country’s leading luxury resorts.

Prior to joining Finolhu, Stefano served as a Tennis and Padel Professional at Patina Maldives. He previously held similar roles at Anantara Kihavah and The St. Regis Maldives, coaching players of all ages and abilities, from first-time enthusiasts to seasoned competitors seeking to refine their game.

At Finolhu, Stefano will lead the resort’s tennis and padel programme, offering private coaching sessions, social matches and bespoke experiences for families, couples and sports enthusiasts. His arrival comes at a time when padel, one of the world’s fastest-growing sports, is increasingly finding a place alongside traditional wellness and recreation offerings at luxury destinations.

Known for its playful spirit and vibrant energy, Finolhu complements its two-kilometre sandbank, eclectic dining experiences and extensive activities with dedicated tennis and padel facilities, giving guests the opportunity to stay active while immersed in the natural beauty of Baa Atoll. Whether introducing newcomers to the fast-paced world of padel or helping experienced players perfect their serve, the resort’s racquet sports offering has become an increasingly popular part of the Finolhu experience.

The programme is delivered in partnership with LUX Tennis, the international tennis management company recognised for bringing premium coaching and curated sporting experiences to luxury resorts around the world. Through this collaboration, Finolhu offers guests access to professional instruction and tailored programmes that combine performance, wellness and leisure in an exceptional island setting.

For Stefano, whose journey has taken him from the courts of Mexico and the Caribbean to the Indian Ocean, Finolhu represents the latest chapter in a career dedicated to sharing a passion for racquet sports. Whether hosting friendly tournaments beneath the Maldivian sun or introducing guests to a new sport, his focus remains on creating memorable experiences that extend far beyond the court.

To learn more about Finolhu, a Seaside Collection resort, visit finolhu.com

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Sirru Fen Fushi unveils safari-inspired luxury glamping escape

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Sirru Fen Fushi–Private Lagoon Resort invites travellers to rediscover the Maldives through an extraordinary new luxury glamping experience, where safari- inspired living, immersive nature encounters and five-star indulgence come together on one of the Indian Ocean’s most secluded islands.

The Maldives has long been synonymous with overwater villas and endless turquoise horizons. Now, Sirru Fen Fushi is inviting guests to experience the destination from an entirely new perspective with The Ultimate Glamping Experience in the Maldives–an exclusive stay that combines the spirit of adventure with the comforts of refined luxury.

Set within the resort’s distinctive Safari Tented Beach Villas with Pool and Safari Tented Jungle Villas with Pool, this immersive escape redefines glamping for discerning travellers. Spanning an impressive 525 square metres, each villa blends handcrafted safari-inspired design with elegant interiors, a private pool, dedicated Personal Villa Host service and seamless indoor-outdoor living, creating a rare sense of adventure without compromising comfort.

Designed for those seeking deeper connections with nature, the experience celebrates the simple pleasures of island life through a thoughtfully curated collection of signature moments that inspire exploration, relaxation and meaningful connection.

Guests enjoy daily breakfast either in the privacy of their villa or overlooking the lagoon at Raha Market. During their stay, they will also embark on a guided turtle research snorkelling experience alongside the resort’s marine team, offering a unique opportunity to discover the Maldives’ vibrant underwater world while supporting marine conservation efforts.

Among the in-villa signature experiences included during the stay are a private outdoor cinema experience and a private barefoot barbecue beneath the stars, offering two unforgettable ways to enjoy the magic of Maldivian evenings. Guests can also indulge in a signature 60-minute in-villa spa treatment, completing an experience that balances adventure with effortless relaxation.

Throughout their stay, a dedicated Personal Villa Host ensures every detail is seamlessly arranged, allowing guests to embrace the island’s slower rhythm while reconnecting with nature and with each other.

More than a holiday, The Ultimate Glamping Experience in the Maldives reflects the growing demand for experiential luxury, where authentic moments, wellness, sustainability and personal connection take centre stage. As travellers increasingly seek journeys that inspire rather than simply impress, Sirru Fen Fushi offers an experience unlike any other in the Maldives.

Hidden within one of the country’s largest natural lagoons in Shaviyani Atoll, Sirru Fen Fushi is renowned for its untouched natural beauty, iconic 200-metre infinity pool, vibrant nine-kilometre house reef and the Coralarium–the world’s first semi-submerged gallery installation that also serves as a coral regeneration project.

With the launch of this new experience, Sirru Fen Fushi continues to redefine luxury hospitality by inviting guests to swap the expected for the extraordinary, where jungle meets ocean, adventure meets serenity, and every moment is designed to awaken the spirit of exploration.

The Ultimate Glamping Experience includes:

  • Accommodation in a Safari Tented Beach Villa with Pool or Safari Tented Jungle Villa with Pool
  • Daily breakfast served in the villa or at Raha Market
  • One private outdoor cinema experience in the villa
  • One private barefoot barbecue beneath the stars in the villa
  • One guided turtle research snorkelling experience
  • One signature 60-minute in-villa spa treatment
  • Dedicated Personal Villa Host throughout the stay

For further information and reservations, please visit the resort’s website or contact reservations@sirrufenfushi.com.

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Coco Collection showcases Maldivian culture through authentic guest experiences

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While the Maldives is best known for its crystal-clear waters and white sandy beaches, it is also home to a rich cultural heritage shaped by generations of island life. As a truly Maldivian-owned company, Coco Collection honours the traditions that continue to shape the islands, inviting guests to experience authentic customs, local craftsmanship and the genuine warmth of Maldivian hospitality.

From the moment guests arrive at Coco Bodu Hithi, located in North Malé Atoll and Coco Palm Dhuni Kolhu, located in Baa Atoll, they are welcomed with a heartfelt “Maruhabaa”, the traditional greeting of the Maldives. At Coco Bodu Hithi, the sounding of the “Sangu” (conch shell), a customary welcome, the rhythmic beats of “Boduberu” (translates to ‘big drums’ in Dhivehi), and handcrafted palm-leaf necklaces create a memorable introduction to the essence of island life. At Coco Palm Dhuni Kolhu, a departure necklace crafted from the seeds of the native Funa tree grows with every return visit, symbolising each guest’s lasting connection with the island.

Across both resorts, every detail tells a story of the Maldives. Villa interiors draw inspiration from the surrounding natural beauty, dhoni-inspired housekeeping trolleys honour local craftsmanship, and Raazuvaa, a board game passed down through generations, offers guests a glimpse into the country’s culture.

At the heart of these experiences are Coco Collection’s homegrown Maldivian associates, whose stories, traditions and genuine warmth bring the culture of the islands to life. They create meaningful connections, allowing guests to experience the Maldives through the people who call these islands home.

On Fridays, Liyelaa Jehun (lacquerwork) is also displayed, celebrating and supporting the artistry of local craftsmen. In the evening, the captivating sound of Boduberu brings guests together in celebration. Performed by local associates, this centuries-old tradition offers an authentic glimpse into one of the Maldives’ most treasured cultural expressions. By preserving and sharing these customs with authenticity and care, Coco Collection offers guests a genuine connection to the living heritage of the Maldives. The evening is complemented by a display of Maldivian cuisine, where time-honoured recipes and local flavours celebrate the culinary heritage. From traditional delicacies to locally inspired dishes, each meal offers another way to discover the destination.

“We believe the true beauty of the Maldives extends beyond its natural surroundings to its people, traditions and way of life. It is a privilege to share our heritage with guests through authentic experiences that celebrate the stories, customs and genuine warmth of our islands,” said Siraj Ali Waseem, General Manager of Coco Palm Dhuni Kolhu, who has led the resort since 2017.

In celebration of Maldives’ 61st Independence Day on 26 July 2026, Coco Collection honours the nation’s enduring heritage and the traditions.

Since 2005, Coco Collection has remained committed to preserving Maldivian culture by sharing the islands’ heritage, traditions and way of life through authentic experiences that celebrate the heart of the Maldives.

Guests are invited to explore the Maldives beyond the blue with Coco Collection through the Early Bird Offer, featuring exclusive benefits when planning their island escape in advance at Coco Bodu Hithi and Coco Palm Dhuni Kolhu.

Discover the programme here. Visit cococollection.com or contact reservations@cococollection.com for further enquiries.

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