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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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InterContinental Maldives Maamunagau unveils Spooktacular Halloween celebration

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InterContinental Maldives Maamunagau Resort is set to transform into a realm of moonlit enchantment this October, unveiling a Spooktacular line-up of Halloween-inspired experiences for guests of all ages. From imaginative family activities to elegant soirées, each detail has been meticulously curated to reflect the spirit of the season in true InterContinental style.

From 29 to 31 October 2025, the resort will come alive with immersive entertainment, themed dining, and creative experiences that blend playful charm with refined sophistication.

At Planet Trekkers, younger guests will enjoy a series of interactive and artistic workshops, including Creepy House Decorations, Pirate Sword-Making, T-Shirt Painting, and Pumpkin Carving — designed to inspire creativity and family connection. As night falls, the fun continues with Kids’ Movie Nights, trick-or-treat adventures, and a lively Spooktacular Kids’ Disco under the island’s starry sky.

For adults, the celebrations take on an air of indulgent elegance. Spooky Mixology Hours at the Pool Bar will offer hauntingly beautiful cocktails accompanied by chilled island rhythms. Culinary experiences reach new heights with The Dark Harvest: A Zombie-Inspired Dinner at The Lighthouse Beach and Secrets of the Cellar: A Wine Pairing Dinner at The Retreat — both five-course affairs that reinterpret Halloween dining through refined artistry and flavour.

The festivities culminate on 31 October with an all-day celebration, beginning with a vibrant Pool Party and leading into Feast of the Shadows: Beach BBQ, where guests can dine by firelight and the ocean breeze. The evening concludes with the Halloween DJ Party at Café Umi Beach, where guests are invited to dance beneath the stars as the rhythm of the waves meets the beat of the night.

Through this curated collection of events, InterContinental Maldives Maamunagau Resort captures the true essence of Halloween — a seamless blend of mystery, sophistication, and wonder.

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Intimate, infinite, unscripted: Valentine’s at The Nautilus Maldives

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This Valentine’s Day, The Nautilus Maldives invites guests to immerse themselves in Unwritten Nights — a celebration of love that unfolds freely, without schedules or scripts. At this ultra-luxury bohemian private island retreat, romance flows at its own pace: barefoot dinners beneath a canopy of stars, candlelight shimmering across the lagoon, and timeless moments that belong entirely to those who share them.

At the heart of Unwritten Nights lies a one-of-a-kind experience designed for a single couple. From sunrise yoga and sound healing on a secluded sandbank to an intimate art of chocolate alchemy workshop and a private starlit yacht dinner curated by a personal chef, each element is shaped by spontaneity and personal expression — a love story written only once.

As evening descends, Solasta Spa transforms into a sanctuary of stillness and connection. Signature rituals such as Unison Flow and Whispers of Harmony blend touch, aroma, and sound in perfect synchrony, while Eternal Embrace and Moonlit Renewal offer sensual, candlelit journeys of renewal and intimacy.

Dining at The Nautilus redefines freedom, with no menus or fixed hours. Each meal becomes a surprise — from champagne degustation menus at Zeytoun to barefoot dinners on Thyme Beach or secluded sandbank feasts beneath the brilliance of the Milky Way.

While couples embrace tranquillity, young guests are invited to explore Young Wonderers — a world of discovery, creativity, and island adventure designed to ignite imagination and joy.

At The Nautilus, Valentine’s is not bound by time or convention; it is a feeling — a celebration of love, freedom, and connection in all its forms.

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Flavours of Japan light up Maldives: Sun Siyam Iru Fushi’s International Chefs Day experience

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Sun Siyam Iru Fushi will mark International Chefs Day with a week-long celebration of Japanese artistry and flavour from 20th to 25th October 2025. The resort will host acclaimed Japanese Chef Junichi “JT” Tanaka, owner of Binchō Tanaka, and Sake Sommelier Yasuyuki “Sakeyasu” Suzuki for an exclusive series of culinary experiences.

Originating from Japan’s Izu Peninsula, Binchō Tanaka reflects the quiet philosophy of Sumibi Kappo—a charcoal-inspired cuisine that embodies harmony with nature. At Iru Fushi, Chef JT and Sommelier Sakeyasu will present an immersive omakase experience where Japanese sake and tea converge with fire and fermentation beneath the Maldivian sky.

Chef JT, whose career spans Japan, Jamaica, New York, and Australia, is recognised for his soulful omakase creations that blend tradition, wellness, and artistry. Joining him, Sommelier Sakeyasu—America’s first certified sake sommelier and a prominent figure in New York’s dining scene—will curate refined pairings showcasing precision, balance, and craftsmanship.

Guests will enjoy two signature events: an Artisanal Sake and Craft Brew Tea Pairing Dinner at Islander’s Grill, and an intimate beachside dinner under the stars. Each will celebrate the essence of Japanese culinary mastery in a Maldivian island setting.

The collaboration will feature Binchō Tanaka’s refined dishes paired with the renowned sake of Tanaka Shuzo—who recently revived the traditional kimoto fermentation method after 67 years—and the innovative craft brew teas of Marushichi Seicha. Together, they will capture the spirit of Izu in the Maldives through a fusion of fire, fermentation, and leaf.

To commemorate International Chefs Day, Chef JT will also conduct an exclusive workshop for Iru Fushi’s culinary team, offering hands-on training and sharing his culinary philosophy to inspire creativity and elevate the resort’s gastronomic craft.

“At Sun Siyam Iru Fushi, we are proud to celebrate International Chefs Day not only by delighting our guests but also by investing in the growth and creativity of our culinary team,” said Abdulla Atham, Resort Manager at Sun Siyam Iru Fushi. “Welcoming Chef JT and Yasuyuki Suzuki to share their expertise is a true honour. Their passion for Japanese gastronomy perfectly complements our vision of delivering experiences that are authentic, inspiring, and crafted with heart.”

Part of Sun Siyam Resorts’ (r)evolution, Iru Fushi stands as the only resort within The Luxury Collection—a portfolio inspired by the elements and dedicated to delivering exceptional guest experiences.

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