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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Love

COMO Cocoa Island, COMO Maalifushi unveil Lunar New Year, Valentine’s Day celebrations

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This February, COMO Cocoa Island and COMO Maalifushi invite guests to experience two of the most cherished occasions of the year—the Lunar New Year, marking the Year of the Horse, and Valentine’s Day—in the unparalleled beauty of the Maldives. Each island resort presents bespoke celebrations that blend cultural richness, heartfelt romance, and signature COMO hospitality.

“We are delighted to welcome guests to celebrate renewal, connection and love across our two islands this season. Whether it’s the bold beginnings of the Lunar New Year or the intimate joy of Valentine’s Day, our experiences combine deeper cultural meaning with the serenity and natural beauty of the Maldives,” said Peter Nilsson, Managing Director, COMO Maldives. “From lantern-lit dinners by the sea to bespoke romantic moments under the stars, each celebration has been thoughtfully curated to inspire lasting memories.”

Lunar New Year: A Fresh Start by the Sea

At COMO Cocoa Island, the Lunar New Year programme embraces the spirit of bold renewal with experiences designed to reconnect body, mind and nature. Guests can explore pristine coral reefs, swim with reef sharks, rejuvenate with holistic treatments from visiting practitioner Kimiko Briody, and gather for a festive Oriental-style dinner that honours tradition and togetherness.

Meanwhile, COMO Maalifushi invites families and friends to celebrate amidst open skies and sea breezes. The highlight is a lantern-lit reunion feast by the ocean, where guests come together to savour seasonal flavours and shared joy. Throughout the day, world-class diving, snorkelling and curated cultural activities make for a meaningful start to the Year of the Fire Horse.

Both resorts offer Lunar New Year experiences crafted to reflect rich tradition, mindful wellness, and unforgettable island living.

Valentine’s Day: Romance, Curated the COMO Way

Love takes centre stage as COMO Cocoa Island and COMO Maalifushi present exceptional Valentine’s Day dining and romantic moments against the backdrop of Indian Ocean splendour.

At COMO Cocoa Island, couples can enjoy:

  • A complimentary wine tasting on Valentine’s Eve.
  • Signature Champagne cocktails under the setting sun.
  • A seven-course beachside dinner designed to celebrate love.
  • Bespoke experiences such as Private Yakiniku BBQs, served in-villa or beneath starlit skies. Available throughout the romantic season.

Meanwhile, at COMO Maalifushi, lovers are invited to a thoughtfully curated four-course Valentine’s Day menu crafted to elevate every moment. Complementing the dinner, a Valentine’s Package features sundowner Champagne, bespoke romantic touches, and personalised service for an unforgettable evening on February 14th, 2026.

Whether dining beside glistening waters, on a secluded sandbank, or within the intimacy of overwater villas, every experience is tailored to celebrate love’s lasting joy.

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Culture

Kuda Villingili presents family-focused Eid al-Fitr experience in Maldives

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Kuda Villingili Resort Maldives has announced a three-day Eid al-Fitr 1447 AH programme, inviting guests to celebrate the occasion from 19 to 21 March 2026 in a tranquil island setting that brings together family, reflection, and shared moments.

Following the holy month of Ramadan, Eid al-Fitr at the resort is designed as a gentle transition into celebration, offering guests the freedom to mark the festival at their own pace. The programme brings together families, couples, and friends through curated dining experiences, relaxed island gatherings, and moments of quiet connection by the Indian Ocean.

Culinary experiences form the centre of the Eid programme. Celebrations begin with the Kuda Eid Feast Buffet Dinner at The Restaurant, featuring Middle Eastern and Maldivian dishes served under the stars, accompanied by soft island music. Guests can also gather at Spice for the Kuda Eid Lunch Feast, a five-course Middle Eastern fusion menu by the Qureshi brothers, inspired by traditional flavours and designed for sharing in the spirit of Eid. Evenings continue at The Bar with an Arabic Shisha Night, combining live DJ music with a relaxed social atmosphere.

Eid mornings at the resort offer a calmer start to the day, with a Signature Floating Breakfast served in the privacy of each villa pool. Guests can also enjoy Eid Signature Mocktails, created with floral and spice notes that reflect the season’s sense of gratitude and renewal. An interactive Art of Shisha Making experience is also available, encouraging conversation and shared storytelling.

The Eid programme has been curated to include guests of all ages. Younger visitors are welcomed at Kuda Fiyo, where Eid-themed creative workshops, treasure trails, storytelling sessions, games, and movement activities are organised to create memorable experiences while reflecting the cultural significance of the occasion.

For families and adventure-seekers, the resort also offers Eid al-Fitr Ocean Adventures. A personalised Big Game Fishing experience provides an opportunity to spend time together on the open sea, combining quiet reflection with exploration of the surrounding waters.

With its expansive island layout, eight dining destinations, and the Maldives’ largest swimming pool, Kuda Villingili Resort Maldives presents an Eid al-Fitr celebration that blends tradition with contemporary island living, offering space, privacy, and a relaxed setting for guests seeking a meaningful Eid experience in the Maldives.

The full Eid al-Fitr 2026 programme can be viewed here. More information about the resort is available from the resort’s website.

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Cooking

Michelin-starred Chef Jaume collaborates with One&Only Reethi Rah’s TAPASAKE for four-hands dinner

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TAPASAKE Maldives, the destination dining restaurant set in the private island of One&Only Reethi Rah, will be welcoming Michelin-starred Chef Jaume to serve an exclusive four-hands dinner at the iconic overwater restaurant alongside their resident Chef Ahmed Jameel.

The first of its kind since the inception of One&Only Reethi Rah, TAPASAKE Maldives features breathtaking ocean views, bold contemporary design, and dining experiences that unite the precision of Japan and the soul of the Mediterranean in a flowing exchange of flavour, texture, and culture. In addition to the original restaurant in the Maldives, TAPASAKE also operates in Dubai, Mauritius, and Montenegro.

The exclusive collaboration features the authentic and sophisticated artistry of Chef Jaume, originally from Mallorca and Head Chef of Béns d’Avall in Sóller, Spain, awarded one Michelin star since 2021 and a Michelin Green Star in 2023. Chef Jaume’s cuisine is deeply rooted in family tradition, cultural heritage, and the Mallorcan landscapes, and with his meticulous eye for detail and instinctive sense of harmony, Chef Jaume transforms local, seasonal produce into refined compositions that evoke memory, place, and authenticity. Chef Jaume will be collaborating with the restaurant’s Chef de Cuisine, Ahmed Jameel, a native of the Maldives whose culinary work is founded in balancing both traditional and contemporary Japanese techniques.

Set against the soothing backdrop of the azure Indian Ocean, the Four-Hands Dinner offers an exceptionally curated menu celebrating Chef Jaume and Chef Jameel’s quiet artistry, refined technique, and harmonious blend of Japanese and Mediterranean cuisines, with each dish shaped to honour the purity of ingredients and the emotional power of flavour.

“We are excited to collaborate with Chef Jaume on this exclusive dining experience,” says Jan B. Tibaldi, General Manager of One&Only Reethi Rah. “Paired with Chef Jameel’s refined techniques and Chef Jaume’s sophisticated creativity and philosophy grounded in a deep respect for nature, this Four-Hands Dinner offers an exceptional evening to celebrate the fusion of soulful cuisine against the spectacular backdrop of the Maldives.”

The dinner will be held exclusively on 18 February at TAPASAKE Maldives, which will be open from 7.30pm to 10.30pm.

For pre-bookings and more information, please email guest.information@oneandonlyreethirah.com or call +960 664 8800. For more information about the resort, please visit oneandonlyreethirah.com

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