News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Awards
Canareef secures Top Hotel Partner 2026 recognition from German tour operator
Canareef Resort Maldives has once again strengthened its position as a preferred destination for European travellers, earning the prestigious Top Hotel Partner 2026 recognition from Schauinsland Reisen, one of Germany’s leading tour operators.
This latest accolade reflects the resort’s continued commitment to delivering exceptional guest experiences, particularly among the German market, where Schauinsland Reisen holds a strong presence. The recognition is awarded to top-performing hotel partners who consistently maintain high standards in service quality, guest satisfaction, and operational excellence.
This achievement follows a successful partnership history between the two brands. In 2023, Canareef was honoured with both the Top Hotel Partner award and the distinguished Partner of Excellence title by Schauinsland Reisen. These recognitions highlighted the resort’s dedication to exceeding guest expectations and its strong collaboration with international travel partners.
Nestled in the southernmost atoll of the Maldives, Canareef offers a unique blend of untouched natural beauty, spacious beachfront villas, and authentic Maldivian experiences. Its tranquil setting, combined with diverse leisure activities and warm hospitality, has made it a favored choice among European travelers seeking both relaxation and adventure.
The continued recognition from Schauinsland Reisen underscores the resort’s ability to maintain consistency in quality while evolving to meet the expectations of global travelers. It also reflects the growing demand for the Maldives as a premier long-haul destination in the German-speaking market.
Speaking on the achievement, the management of Canareef expressed gratitude for the ongoing partnership and trust placed by Schauinsland Reisen and its valued guests. The resort remains committed to enhancing its offerings and delivering memorable stays that resonate with travellers worldwide.
As Canareef celebrates this milestone, it reaffirms its position as a leading hospitality provider in the Maldives, dedicated to excellence, sustainability, and authentic island experiences.
News
Kandooma Maldives hosts recycling initiative for Global Recycling Day
Earlier this month, in celebration of Global Recycling Day, Holiday Inn Resort Kandooma Maldives brought sustainability to life through a vibrant, team-driven initiative that transformed everyday waste into creative works of art.
Centred around the theme “Don’t Think Waste – Think Opportunity”, the resort invited colleagues from across all departments to participate in a Sculpture Competition designed to reimagine discarded materials and give them new purpose. The result was a showcase of ingenuity, collaboration and environmental awareness, demonstrating that sustainability can be both impactful and inspiring.
The winning entry, Waste to Wonder, was created by the resort’s Front Office team using bottle tops and recycled glass to form a striking framed mosaic, bound together with discarded wire.

Second place was awarded to the Recreation team for Varah Majaa, a playful yet purposeful installation featuring broken fins reimagined as turtle flippers, combined with old fishing nets and aluminium cans. The piece delivers a clear visual message on the impact of marine pollution and the importance of protecting our oceans and marine-life.
The team from Kandooma Spa secured third place with Tanya, a thoughtful creation crafted from old magazines, egg trays and discarded paper waste. Inspired by the work of marine veterinarians dedicated to sea turtle conservation, the piece also celebrates female leadership in science and environmental protection.
The quality of the entries are a powerful reminder that innovation and creativity thrive across every area of the resort, not only within traditional creative roles such as marketing and design.
The initiative aligns with the United Nations Sustainable Development Goals, particularly Responsible Consumption and Production (SDG 12), which encourages waste reduction through reuse, recycling and responsible resource management. It also supports IHG Hotels & Resorts’ Journey to Tomorrow, the company’s commitment to drive positive change for people, communities and the planet.

Commenting on the initiative, Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives, said: “This Global Recycling Day, we turned waste into something worth celebrating. Our teams came together for our creative sculpture challenge with one brief: transform what would have been discarded into something meaningful. Every department brought their ideas to life, and the energy, craft and care on display made judging no easy task.”
“The array of entries and their themes was inspiring, while our Front Office team won with their recycled glass mosaic, I was personally drawn to the Engineering team’s entry made from recycled mechanical bits and pieces to resemble a Heron. It is now in pride of place in our Chef’s Garden called Magey Bageecha for all to see.”
Sharon reinforced that for Holiday Inn Resort Kandooma Maldives, sustainability is not another marketing gimmick or campaign.
“Sustainable practices are ingrained in our Kandooma culture and special calendar days like Global Recycling Day enable us to inspire and show that we are building that culture together and that it’s an ongoing commitment requiring focus and fun,” she added.
The resort’s General Manager Mark Eletr, Sustainability Officer Krisel Magallon and the Sustainability ‘EcoAction’ Team led the initiative, creating an engaging platform that encouraged participation, collaboration and awareness with prizes. A panel of judges, including resort guests, added a unique and inclusive perspective to the event.
In addition, the resort’s Sustainability Officer, Krisel Magallon, hosted a Recycling Workshop that covered the dos and don’ts of waste segregation, how to identify recyclable materials, and the environmental and economic benefits. The workshop included valuable interactive discussions among participants on the best recycling practices in the Maldives, together with practical recycling solutions that could be implemented at Kandooma.

Holiday Inn Resort Kandooma Maldives continues to embed sustainability into its daily operations, from reef conservation and responsible waste management to community engagement and guest education. Initiatives such as the Sculpture Competition and the Recycling Workshop reinforce the resort’s commitment to fostering a culture where sustainability is lived, shared and celebrated.
Located in the South Malé Atoll, just 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a lively island resort known for its excellent diving, surfing and family-friendly experiences. With a range of villas, multiple dining venues, a dedicated kids’ club, and the Kandooma Spa by COMO Shambhala, the resort offers a relaxed and accessible private-island Maldivian escape.
Guests and partners are invited to learn more about the resort’s sustainability initiatives in the Kandooma Green Book, available here.
Love
dusitD2 Feydhoo hosts multi-day wedding buyout with international guests
Following an elegant wedding celebration in Mumbai, a couple chose to extend their festivities in the Maldives with an exclusive multi-day post-wedding private island buyout at dusitD2 Feydhoo Maldives.
Joined by close family, Bollywood celebrities, and elite business figures, the celebration transitioned from a traditional city setting to a vibrant island experience, transforming the resort into a private playground of curated moments. The presence of high-profile guests added to the exclusivity and prestige of the occasion, further highlighting the Maldives as a preferred destination for distinguished clientele.

Over the course of four days, guests enjoyed a seamless blend of relaxed daytime gatherings, beachside experiences, and lively evening celebrations. The program featured a mix of themed events, entertainment, and social experiences, creating a dynamic atmosphere that balanced intimacy with high energy. From beachfront activities and sunset moments to music-led evenings and after-parties, the celebration reflected a modern approach to destination weddings.

dusitD2 Feydhoo Maldives continues to strengthen its position as a leading destination for weddings and exclusive group buyouts, offering a fresh, lifestyle-driven concept tailored for today’s luxury traveler. The resort is fully equipped with high-quality event infrastructure, including advanced audio-visual systems, premium sound setups, high-performance speakers, dynamic stage lighting, and fully customisable staging solutions.

A key highlight is the resort’s versatile indoor event hall, designed to host everything from elegant ceremonies and gala dinners to high-energy parties and late-night entertainment. With flexible layouts and integrated technical capabilities, alongside expansive outdoor venues, the resort delivers a complete and seamless event experience.

This celebration further reinforces the Maldives’ growing appeal as a preferred destination for post-wedding experiences and group celebrations. By combining creative flexibility with world-class execution, dusitD2 Feydhoo Maldives continues to redefine how modern weddings and events are experienced in the Maldives.
For more information or event inquiries, please visit dusitD2 Feydhoo Maldives’ website or contact the events team at events.d2md@dusit.com.
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