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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

News

Sun Siyam Iru Veli introduces new treatments at Ocean Spa

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Sun Siyam Iru Veli, part of the Privé Collection within the House of Sun Siyam, enhances its wellness offering with a variety of curated treatments at Ocean Spa, bringing together Maldivian heritage, time-honoured healing practices, and personalised spa journeys.

Available daily, these treatments range from Haveeru Harmony – The Iruveli Ritual, a signature couple’s experience inspired by island twilight, to Nirvana, an Ayurvedic therapy combining Abhyanga and Shirodhara, and the Hiyala Head & Scalp Massage, a locally inspired treatment rooted in traditional coconut oil rituals. Each experience is designed to restore balance, encourage reconnection, and deepen the resort’s holistic approach to wellbeing.

Haveeru Harmony – The Iruveli Ritual

This 150-minute couple’s experience is timed to coincide with the island’s transition into evening, drawing inspiration from the calm and stillness of a Maldivian twilight. Designed as a private experience for couples, the treatment brings together key elements of a full spa journey, including exfoliation, massage, and hydrotherapy. It is curated with couples in mind, creating a more intimate approach to relaxation and shared wellbeing. With only one session available per day, the ritual is positioned as one of the most exclusive offerings within the Ocean Spa’s wellness portfolio.

Ayurveda Treatment Nirvana

Ayurveda forms an integral part of the wellness philosophy at Ocean Spa, offering time-honoured therapies designed to restore balance between body and mind. Building on this, Nirvana offers a 90-minute treatment that focuses on full-body balance, combining both Abhyanga and Shirodhara therapies. The treatment uses warm herbal oils to support circulation, ease physical tension, and promote mental clarity. Designed to restore equilibrium, it reflects the spa’s continued emphasis on holistic wellbeing.

Hiyala Head & Scalp Massage

Rooted in local tradition, this massage offers a 50-minute treatment inspired by Maldivian beauty rituals passed down through generations. Using homemade coconut oil prepared on the island, the treatment focuses on nourishing the scalp and strengthening hair while offering protection against the effects of sun and saltwater. Guests may also witness and take part in the coconut oil-making process during the resort’s Maldivian Roots experiences, connecting the treatment to its cultural origins.

Through this curated collection, Ocean Spa at Sun Siyam Iru Veli continues to evolve its wellness offering, blending global techniques with local knowledge to create treatments that are both meaningful and restorative.

For more information and to book your tropical island getaway, please visit Sun Siyam Iru Veli Offers page

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Anantara Veli Maldives continues Michelin guest chef series with female lineup

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Ventive Hospitality Limited continues with the fourth edition of its Michelin Star Guest Chef Series at Anantara Veli Maldives Resort, featuring exclusive dining experiences from world-class chef residencies. This year’s edition features an all-female lineup of Michelin-starred and award-winning chefs from across the globe, reflecting the company’s continued focus on delivering differentiated, experience-led offerings while championing greater diversity in global cuisine and gastronomy.

The Michelin Star Guest Chef Series is a proprietary platform developed by Ventive to drive premium guest engagement, strengthen brand equity, and enhance culinary capabilities across its hospitality portfolio. Through this initiative, the company integrates global culinary expertise into its operations while creating high-value, experience-driven propositions for its guests.

At Anantara Veli Maldives Resort, the series is being delivered through curated formats including exclusive tasting menus, collaborative dining experiences, and interactive engagements. These are designed to deepen guest interaction, increase on-property spend, and reinforce the positioning of Ventive’s assets as destinations for experiential luxury.

The participating chefs represent a cross-section of leading culinary markets across Europe and Asia, bringing diverse perspectives shaped by innovation, technique, and cultural storytelling. The all-female lineup further underscores a progressive shift within the global culinary landscape and aligns with Ventive’s commitment to enabling broader representation within the industry.

Residencies Already Completed

Chef Caterina Ceraudo kicked off the series in January, bringing her Calabrian-rooted cuisine that reflects the landscapes and traditions of Southern Italy through a contemporary lens. Known for her thoughtful approach to ingredients and refined techniques, her dishes honoured the connection between land, heritage, and modern Italian creativity.

Chef Gabriela Chamorro brought the vibrant spirit of Dubai’s cosmopolitan dining scene to the island last February. Her residency showcased bold flavours and contemporary flair, with standout dishes such as a Buñuelo with tuna tartare, guava jam, and black garlic aioli, balancing sweetness, richness, and bright coastal notes in a single elegant creation.

Upcoming Residencies

Chef Kelly Rangama, a Michelin-starred chef and winner of Top Chef France, is known for weaving her Creole heritage into refined French cuisine. Her signature Rougail Saucisse elevates the beloved Réunion Island classic of smoky sausage, tomato, and aromatic spices with contemporary finesse.

Chef Emily Roux, of the legendary Roux family, brings elegant and inventive French-inspired cuisine to the series. Having earned her Michelin star through her restaurant Caractère in London, Chef Emily holds a proud place within one of Britain’s most iconic culinary dynasties. Her seared John Dory with beurre blanc and seasonal vegetables showcases her refined technique and mastery of balanced, expressive flavours.

Chef Nao Motohashi of Restaurant JULIA brings the precision and quiet elegance of Japanese cuisine to the series. Known for her refined approach to seasonal ingredients and meticulous technique, Chef Nao creates dishes that balance purity, harmony, and visual artistry. Her cooking reflects the philosophy of Japanese gastronomy, where flavour, texture, and presentation come together in thoughtful simplicity —offering guests a dining experience that is both delicate and deeply expressive.

Rising Chefs

Expanding the chef list beyond its usual Michelin-starred lineup, visiting chefs for the rest of the year include Chef Iris Jordan Martin of Restaurant Ansils in Aragón, Spain, winner of the 2025 Michelin Guide Young Chef Award; Chef Ash Valenzuela-Heeger of Riverine Rabbit in Birmingham, UK; and Chef Niyati Rao of Ekaa in Bombay, India.

“As a hospitality platform, our focus is on building assets that stand out through differentiated experiences. Culinary plays a central role in that strategy. The Guest Chef Series enables us to bring together global talent, local context, and immersive formats to create experiences that go beyond traditional dining. The all-female lineup this year is both timely and important, reflecting the changing dynamics of the global culinary industry while reinforcing our commitment to inclusive growth,” said Ranjit Batra, Chief Executive Officer, Ventive Hospitality Limited.

“We’re excited to have an all-female lineup this year. The culinary scene is a male-dominated industry, but there are many female chefs out there whom we believe deserve the same recognition and our team of chefs would benefit tremendously from this experience,” said Chef Francis Purification, Culinary Director, Anantara Veli Maldives Resort.

“Each residency features collaborative dinners with our chefs, cooking classes and a long table dinner, hosted by a member of our family, allowing guests to engage not only with delicious food but with the stories and inspirations behind it.”

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Awards

Villa Park recognised with CHECK24 Top Hotel Award

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Villa Park has been recognised with the CHECK24 Top Hotel Award 2026, awarded based on outstanding guest reviews submitted on the CHECK24 platform. The award reflects strong guest satisfaction and reinforces Villa Park’s growing visibility in the German-speaking travel market.

As part of the recognition, Villa Park will be featured with the official Top Hotel Award seal on CHECK24’s travel portal, supporting traveller confidence and strengthening the resort’s positioning across the DACH region. CHECK24 is one of Germany’s best-known travel comparison platforms, and the award is positioned to provide additional exposure through their hotel and package holiday listings.

Villa Park is widely known as a vibrant tropical escape for families, combining lush island greenery and bright lagoon views with a strong mix of experiences. From year-round whale shark encounters in the South Ari region to signature moments like treetop dining at ZERO, the resort offers a wide variety of ways to spend the day. Its broad range of family-friendly accommodation also makes it a natural choice for couples, groups, and multigenerational travel.

The CHECK24 Top Hotel Award adds to Villa Park’s recent momentum in the market, alongside continued recognition across tour operator channels and positive performance on leading review platforms used by German-speaking travellers.

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