News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Love
dusitD2 Feydhoo hosts multi-day wedding buyout with international guests
Following an elegant wedding celebration in Mumbai, a couple chose to extend their festivities in the Maldives with an exclusive multi-day post-wedding private island buyout at dusitD2 Feydhoo Maldives.
Joined by close family, Bollywood celebrities, and elite business figures, the celebration transitioned from a traditional city setting to a vibrant island experience, transforming the resort into a private playground of curated moments. The presence of high-profile guests added to the exclusivity and prestige of the occasion, further highlighting the Maldives as a preferred destination for distinguished clientele.

Over the course of four days, guests enjoyed a seamless blend of relaxed daytime gatherings, beachside experiences, and lively evening celebrations. The program featured a mix of themed events, entertainment, and social experiences, creating a dynamic atmosphere that balanced intimacy with high energy. From beachfront activities and sunset moments to music-led evenings and after-parties, the celebration reflected a modern approach to destination weddings.

dusitD2 Feydhoo Maldives continues to strengthen its position as a leading destination for weddings and exclusive group buyouts, offering a fresh, lifestyle-driven concept tailored for today’s luxury traveler. The resort is fully equipped with high-quality event infrastructure, including advanced audio-visual systems, premium sound setups, high-performance speakers, dynamic stage lighting, and fully customisable staging solutions.

A key highlight is the resort’s versatile indoor event hall, designed to host everything from elegant ceremonies and gala dinners to high-energy parties and late-night entertainment. With flexible layouts and integrated technical capabilities, alongside expansive outdoor venues, the resort delivers a complete and seamless event experience.

This celebration further reinforces the Maldives’ growing appeal as a preferred destination for post-wedding experiences and group celebrations. By combining creative flexibility with world-class execution, dusitD2 Feydhoo Maldives continues to redefine how modern weddings and events are experienced in the Maldives.
For more information or event inquiries, please visit dusitD2 Feydhoo Maldives’ website or contact the events team at events.d2md@dusit.com.
Action
Banyan Tree Vabbinfaru marks first Hawksbill turtle hatchling event since 2015
Banyan Tree Vabbinfaru has recorded the return of a Hawksbill sea turtle to its shores for the first time since 2015, with eggs laid in January hatching on the afternoon of 23 March, marking a meaningful moment for the island and its surrounding marine environment.
The eggs, laid on 24 January, have now hatched, with tiny hatchlings emerging beneath sun-warmed sands and making their way across the beach into the lagoon. The moment was quietly witnessed by guests and resort associates, offering a precious and moving glimpse into one of nature’s most delicate life cycles.
The return comes alongside Banyan Tree Vabbinfaru’s ongoing marine conservation efforts, led by its on-site Marine Lab – one of the first resort-based marine conservation programmes in the Maldives. For over two decades, the Marine Lab has contributed to coral restoration, reef protection, marine biodiversity monitoring and environmental education.
The Banyan Tree Marine Lab actively engages guests and associates through ongoing conservation activities, including Marine Talks on turtle and shark conservation, reef restoration and monitoring, as well as ongoing turtle identification and monitoring initiatives that support broader research efforts across the country.
Hawksbill turtles, listed as critically endangered, continue to face threats across the Maldives from habitat loss, marine pollution and climate change. Their rare return to shore serves as a gentle yet powerful reminder of the responsibility we share in protecting these fragile species and the ecosystems they depend on.
“Moments like are truly special,” said Alex Burden, Marine Lab Manager at Banyan Tree Vabbinfaru. “The return of a sea turtle to our shores is a powerful reflection of what long-term commitment and genuine care for the marine environment can achieve.”
Family
Sun Siyam Iru Veli curates Easter experience with dining and live entertainment
This Easter, Sun Siyam Iru Veli invites guests to enjoy a magical island programme from April 2nd to 6th, 2026, inspired by shimmering ocean blues and playful coastal elements. Part of Sun Siyam’s Privé Collection, the resort presents a five-day celebration where curated dining, family-friendly activities, wellness moments, and live entertainment come together to create an immersive Easter escape for couples and families alike.
At the heart of the celebration is Easter Day, when the island comes alive with experiences for all ages. Families can enjoy the Grand Easter Egg Hunt and Cocoa & Bunny moments, where little ones can meet and pet bunnies while sipping hot cocoa, while the Magical Splash Pool Party celebration brings together music, refreshments, and a lively island atmosphere. As evening falls, a Special Easter Buffet opens, followed by Wonders of the Ocean—a captivating live performance that brings a sense of magic to the lagoon setting.
The enchanting evening is brought to life through performances by magician Ahmed Shaman. Known for his engaging and interactive style, his work celebrates local talent while adding a sense of wonder to the island. From close-up illusions to playful mind-reading moments, each performance invites guests to become part of the experience, creating memories that feel both personal and unforgettable. His presence reflects the resort’s ongoing commitment to showcasing Maldivian artistry while enriching the guest journey.
Throughout the week, guests can explore a diverse lineup of experiences, including themed international buffets, beachfront lobster BBQ under the stars, cocktail nights, and live music. Younger guests are engaged through creative and playful activities, such as Easter card making, egg painting, kite flying, and musical games. The Ocean Spa welcomes all to unwind with special promotions that aim to bring a soft, seasonal glow to both mind and body. From sandbank picnics to sunset entertainment and wellness-led experiences, Easter 2026 at Sun Siyam Iru Veli invites guests to create lasting memories in a setting shaped by the shimmering lagoons and the rhythm of the ocean.
For more information and to book your Easter escape, please visit Sun Siyam Iru Veli Offers page.
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