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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Westin Maldives Miriandhoo introduces Family Fun Summer package

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The Westin Maldives Miriandhoo Resort has introduced its Family Fun Summer offer, aimed at families seeking longer island stays built around shared activities and rest. The offer is available for booking from 15 April to 15 June 2026, with a minimum stay of four nights for travel through to 20 December 2026.

Located within Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort is positioning the offer around family wellness, marine experiences and time spent together in a natural island setting. Seasonal snorkelling with manta rays in Hanifaru Bay remains one of the area’s key attractions, while the resort’s collection of beach and overwater villas is designed to accommodate families looking for space and flexibility during their stay.

For larger families and groups, the resort also offers the two-bedroom Heavenly Beach Residence, which includes a living room, kitchen and dining area intended to support longer and more relaxed island stays.

The resort says the guest experience can be shaped around both activity and downtime, supported by Westin’s Sleep Well concept and Heavenly Bed. Children have access to the Westin Family Kids Club, which includes a children’s pool and pirate ship, while parents can make use of Heavenly Spa by Westin.

Away from the villa, the resort is also promoting shared family experiences through Good Travel with Marriott Bonvoy activities focused on the culture and environment of Baa Atoll. These include traditional lacquer craft workshops, visits to local islands and guided marine activities in surrounding waters.

The Family Fun Summer package includes three meals per day, with children under 12 dining free of charge. It also includes a one-time dolphin cruise for two adults and two children, a 30-minute photography session with one printed photo, and a USD 150 resort credit.

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Reethi Faru Resort recognised in four categories at 2026 Haute Grandeur Awards

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Reethi Faru Resort has been recognised at the 2026 Haute Grandeur Global Excellence Awards, receiving honours in four categories: Best Beach Villa in Indian Ocean, Best Pool Villa in Indian Ocean, Best Eco-Friendly Resort in Maldives, and Best Sustainable Hotel in Maldives.

The awards recognise performance across villa accommodation and environmentally focused hospitality, reflecting the resort’s emphasis on guest experience alongside sustainability and environmental stewardship.

According to the resort, the recognition supports its positioning within the Maldives market as a property that combines natural surroundings, accommodation standards and responsible hospitality practices.

Located on Filaidhoo in Raa Atoll, Reethi Faru Resort features 145 villas, including beachfront and overwater accommodation designed in a style that combines Maldivian elements with contemporary comfort.

The resort’s food and beverage offering includes six restaurants and six bars, while its leisure facilities cover watersports, diving, yoga, spa treatments and fitness activities. Surrounded by coral reefs, the resort also offers guests access to marine-based experiences in the Indian Ocean.

Sustainability remains a central part of the resort’s operations, with initiatives that include coral reef restoration and guest experiences linked to environmental awareness.

Through its recognition at the 2026 Haute Grandeur Global Excellence Awards, Reethi Faru Resort has added to its profile as a Maldives resort with a focus on both accommodation standards and sustainability.

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Sun Siyam Iru Veli organises tree planting activity for Earth Day

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In celebration of Earth Day 2026, Sun Siyam Iru Veli, part of the Privé Collection within the House of Sun Siyam, hosted a purposeful evening inspired by this year’s global theme, Our Power, Our Planet. The evening brought together guests and team members for a meaningful tree planting ceremony along the shores of Magoodhoo Beach. It was an evening dedicated to celebrating the belief that everyday actions can lead to lasting environmental progress through collective, community-led effort.

The bamboo planted during this ceremony was chosen with purpose, representing more than a symbolic gesture. This fast-growing plant absorbs high levels of carbon dioxide, releases generous amounts of oxygen, and regenerates naturally from its root system. For small islands, it offers a thoughtful and space-efficient solution that supports greener landscapes while helping protect fragile coastlines. The planting also builds on a growing legacy at Magoodhoo Beach, where coconut trees planted during last year’s Eid celebrations are now thriving, adding new life and shade to the island’s natural beauty.

Sustainability at Sun Siyam Iru Veli is a year-round commitment shaped through everyday action. Earlier this April, 29 team members took part in a recycling training session led by the resort’s Training and Quality Assurance team, reinforcing environmental awareness across departments. Fresh herbs and produce grown on the island, including chillies, limes, coriander, rosemary, and pandan leaves, are incorporated into culinary experiences across the resort. Craftsmanship also plays a meaningful role, with statement planters, tabletops, and other design elements created in-house by the resort’s skilled engineers and carpenters using repurposed materials, reducing waste and transport impact while adding character and authenticity.

These initiatives reflect Sun Siyam Iru Veli’s year-round commitment to thoughtful hospitality, responsible island living, and the values of Sun Siyam Care. They are guided by a belief that meaningful progress is shaped through consistent action, and the resort remains dedicated to preserving the beauty of its surroundings while creating impactful experiences for the guests.

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