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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Alila Kothaifaru Maldives plans Chinese New Year dining and wellness experiences

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Alila Kothaifaru Maldives invites guests to welcome the Chinese New Year with a refined island celebration taking place from 15 to 20 February 2026. The resort presents a curated programme of dining, wellness, cultural, and family experiences designed to honour the Year of the Horse in a serene and immersive setting.

In Chinese culture, the Year of the Horse symbolises strength, vitality, and forward movement which are values that resonate deeply with Alila’s philosophy of purposeful living, personal growth, and meaningful connection to nature. Reflecting this ethos, the resort’s Chinese New Year programme encourages guests to slow down, reconnect, and begin the year with clarity and intention.

“At Alila Kothaifaru Maldives, Chinese New Year is a meaningful opportunity to celebrate renewal and togetherness in a way that feels authentic and unhurried,” said Thomas Weber, the General Manager of Alila Kothaifaru Maldives. “Inspired by the Year of the Horse, our celebrations are designed to embody balance, resilience, and mindful progression which allowing guests to embrace the new year through enriching moments, shared traditions, and restorative experiences.”

The festivities are anchored by elevated Chinese New Year themed ‘Boat To Table” at Seasalt Restaurant, highlighting thoughtfully sourced ingredients and fresh island flavours, presented within a relaxed beachfront dining experience.

Cultural immersion continues with complimentary Dumpling Making Classes, offering guests a hands-on way to engage with time-honoured Chinese New Year traditions in an intimate and interactive setting.

Wellness takes centre stage at Spa Alila with Spring of Luck, a restorative ritual inspired by the season of renewal. Combining a Mandarin Body Renewal with a personalised massage, the experience reflects Alila’s holistic approach to wellbeing, by nurturing both body and mind as guests step into the new year.

Adding a creative and reflective dimension to the celebrations, Mandala of the Horse invites guests to participate in a guided session inspired by themes of strength, creativity, and forward momentum. The experience encourages mindfulness and self-expression, aligning with the resort’s emphasis on purposeful, design-led encounters.

Families are also invited to celebrate together with Festive Fun at Play Alila, featuring a vibrant line-up of Chinese New Year–themed activities for children and families, from arts and crafts to playful traditions inspired by the season.

Blending refined dining, mindful wellness, cultural discovery, and family-friendly moments, Alila Kothaifaru Maldives offers a meaningful and elevated way to begin the Year of the Horse, rooted in balance, intention, and the beauty of island life.

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Constance Moofushi achieves 11 years of Green Globe Platinum certification

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Constance Moofushi has announced its Green Globe Platinum certification for the 11th consecutive year, reaffirming a long-standing and deeply rooted commitment to sustainable tourism. More than a certification milestone, this recognition reflects an evolving journey in which sustainability is embedded in the daily fabric of resort operations — driven by the passion, creativity and dedication of every team member.

At the heart of Constance Moofushi’s approach lies a simple yet powerful principle: sustainability thrives when people lead. Each year, teams across the resort independently initiate sustainability projects shaped by their own work environments and values. From housekeeping and IT teams innovatively repurpose electronic waste, giving new life to old televisions and mattresses, or F&B teams celebrating local heritage by preparing and serving traditional Maldivian Bondi snacks, every initiative reflects a strong culture of environmental and cultural consciousness.

This grassroots approach has delivered measurable impact. Since 2023, Constance Moofushi has implemented FIT (Food Intel Tech), an advanced food waste monitoring system providing detailed visibility across preparation, buffet, and plate waste. This precise tracking enables teams to identify reduction opportunities and foster awareness throughout the resort. Through three years of consistent data collection and operational refinement, Constance Moofushi achieved the Best Food Waste Performance Award among all Constance Hotels & Resorts, a significant recognition demonstrating how data-driven management combined with genuine commitment delivers tangible outcomes and measurable progress.

What truly distinguishes Constance Moofushi’s sustainability culture is its authenticity Rather than approaching Green Globe requirements as a compliance exercise, the resort has cultivated an environment where environmental stewardship is a shared value. Engineering teams optimize energy and water systems to protect the fragile marine ecosystem. Guest experiences are intentionally designed to inspire ocean conservation awareness and appreciation for local culture. Staff wellness programs integrate with sustainability initiatives, recognising that employee well-being and environmental care are interconnected.

“This certification belongs to our people,” said Mevin Ramasamy, General Manager. “It reflects their creativity, care, and commitment to leaving the island better than they found it.”

Set within the Maldives’ pristine marine environment, Constance Moofushi reinforces this responsibility. Every decision, from material sourcing to waste management to community partnerships, carries meaning. The team at Constance Moofushi understands that recertification is not an endpoint, but a milestone along a longer path toward deeper sustainability integration.

The focus remains on advancing circular economy practices, strengthening local community engagement, and deepening the sustainability culture that defines the resort. Green Globe recertification validates a core belief: meaningful environmental change begins with people who genuinely care, supported by systems that measure progress and inspire continuous improvement.

The journey continues, driven by purpose, guided by data, and rooted in the belief that sustainability is not a programme, but a way of life.

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Kuda Villingili Resort Maldives becomes part of Global Hotel Alliance network

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Kuda Villingili Resort Maldives has announced its official partnership with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. This exciting milestone marks a new chapter for the five-star private island resort as it enhances its global visibility and connects with a wider community of discerning travellers seeking authentic, meaningful luxury experiences.

Through this collaboration, Kuda Villingili became part of an exclusive collection of over 950+ hotels across 50 iconic brands in 100 countries, offering the 34 million members of GHA’s award-winning loyalty programme, GHA DISCOVERY, a new gateway to the Maldives and its timeless island charm.

A sanctuary where time and space are redefined, Kuda Villingili Resort Maldives is celebrated for its elegant overwater and beach villas, the largest swimming pool in the Maldives, eight exceptional dining venues, immersive wellness journeys, world-class surfing at Chicken’s Break, and enriching experiences tailored for couples, families, and adventurers alike. Being part of GHA’s global network further amplifies the resort’s presence in key international markets and deepens its connection with travellers who value exclusivity, authenticity, and experiential luxury.

Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives, shared his enthusiasm: “We are proud to join Global Hotel Alliance, the world’s largest network of independent luxury hotels. GHA DISCOVERY is a powerful loyalty program that celebrates exceptional destinations and distinctive hospitality—values that resonate deeply with our brand. This partnership enables us to showcase Kuda Villingili’s unique island experiences to a global audience of discerning travellers. We are excited to welcome GHA DISCOVERY members to our resort and elevate their journey with our signature warmth, refined luxury, and heartfelt Maldivian hospitality.”

Unlike more traditional programmes, GHA DISCOVERY does not ask members to count points towards their next upgrade. Instead, members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each hotel and have access to properties close to home, without a stay, through member-only Local Offers. Through its ‘Live Local’ concept, it creates a member community and offers access to local hotels’ facilities and events.

To celebrate the official launch and reward our guests, Kuda Villingili encourages registration for GHA DISCOVERY over the next three months. Members who register by 15 April 2026 and book directly through GHA are eligible to enjoy a complimentary KV Faru snorkelling excursion once during their stay.

For more information about the GHA DISCOVERY Programme and its loyalty benefits, please visit Global Hotel Alliance or GHA DISCOVERY.

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