News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
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JW Marriott Maldives Kaafu Atoll launches dining series featuring Chef Stéphan Paroche
JW Marriott Maldives Kaafu Atoll Island has introduced an exclusive dining series beginning May 13, 2026, featuring Michelin-starred Chef Stéphan Paroche, bringing his contemporary culinary philosophy to the Maldives through a refined exploration of balance, seasonality, and soulful gastronomy.
Originally from Digne-les-Bains in Alpes-de-Haute-Provence in France, Chef Stéphan developed an early appreciation for ingredient-driven cuisine through his family’s hospitality roots. He later refined his craft across acclaimed European kitchens, shaping a disciplined yet expressive approach to modern dining. Guided by precision and restraint, his philosophy celebrates the purity of seasonal ingredients, allowing each creation to unfold with intention, harmony, and depth.
The three-evening culinary series will unfold across the resort’s signature venues, each offering a distinct interpretation of the chef’s culinary identity. On May 13 and 16, Veyo will present a seafood-led dining experience inspired by the surrounding Indian Ocean, where the locally sourced catches are elevated through contemporary French techniques and elegant simplicity. On May 15, Pure will host an immersive vegetarian tasting menu centered on vibrant produce, showcasing a thoughtful interplay of texture, nourishment, and natural balance. Chef Stéphan Paroche will also be curating a special menu for Pure as the resort further enhances the offerings at the restaurant.
Designed to be intimate and immersive, each evening invites guests to connect with the story behind every composition. Rooted in mindful craftsmanship and understated sophistication, the experience reflects a seamless harmony between culinary artistry and soulful wellbeing, a philosophy deeply aligned with the spirit of JW Marriott.
This collaboration further reflects JW Marriott Maldives Kaafu Atoll Island Resort’s continued commitment to curating elevated gastronomic experiences through partnerships with internationally recognized culinary talents, strengthening its position as a destination for meaningful luxury and refined dining in the Maldives.
“We are delighted to welcome Chef Stéphan Paroche to the resort,” said Srikanth Devarapalli, General Manager of JW Marriott Maldives Kaafu Atoll Island Resort. “His philosophy rooted in precision, balance, and respect approach to cuisine defined by precision, clarity, and respect for ingredients beautifully complements our vision of creating enriching culinary journeys that nourish both palate and soul.”
With limited seating available, advance reservations are highly recommended. For more information, visit the resort’s website.
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The St. Regis Maldives Vommuli Resort to host Marriott Luxury Dining Series 2026
Marriott International has announced the return of its Luxury Dining Series for a third edition, with The St. Regis Maldives Vommuli Resort set to host the Maldives chapter of the regional culinary initiative from August 25 to 30, 2026.
The 2026 edition of the series is organised under the theme “Across the Table”, focusing on shared dining experiences, cultural storytelling, and culinary exchange across Asia Pacific. According to Marriott International, the programme aims to bring together chefs, guests, and destinations through immersive dining events designed around connection and hospitality.
The Maldives event at The St. Regis Maldives Vommuli Resort forms part of a wider regional series spanning six destinations, including Vietnam, Thailand, Indonesia, Japan, and The Ritz-Carlton Yacht Collection’s Luminara voyage across Japan.
Marriott International said the series will feature “world-class chefs and cultural storytellers” who will collaborate to create curated dining experiences that go beyond traditional restaurant settings. The company noted that chefs participating in the programme will engage directly with guests, presenting dishes designed for sharing while highlighting local ingredients, culinary traditions, and destination-driven narratives.
In addition to the dining events, Marriott International will introduce exclusive stay packages linked to the series. These packages will be available only during the Luxury Dining Series and are intended to combine culinary experiences with destination-focused stays across participating properties.
The St. Regis Maldives Vommuli Resort’s inclusion in the programme further positions the Maldives as a destination for luxury gastronomy and experiential travel, while reinforcing Marriott International’s focus on high-end culinary programming across its luxury portfolio.
Further details on chefs, menus, and programming are expected to be announced in the coming months.
Action
Madifushi Private Island introduces next-generation gaming arcade
Madifushi Private Island has announced the launch of Thinhama XP, a next-generation entertainment arcade that blends Maldivian heritage with contemporary gaming culture. Designed as a dynamic social space for guests of all ages, Thinhama XP redefines resort entertainment in the Maldives by merging tradition, technology, and interactive play.
The name Thinhama XP draws inspiration from “Thin Hama”, a traditional Maldivian strategy board game that has been played across generations. Known for its intellectual depth and strategic gameplay, “Thin Hama” reflects the rich cultural heritage of Maldivian leisure traditions. The addition of “XP” (Experience Points) introduces a modern gaming dimension, symbolizing achievement, progression, and skill development. Widely used in global gaming culture, XP represents growth through challenges and accomplishments. Together, Thinhama XP reflects the evolution of play—honouring the past while embracing the future.

Unlike conventional resort arcades, Thinhama XP has been thoughtfully designed as an immersive entertainment destination that goes beyond gaming machines. It is a multi-generational space where guests can connect, compete, and create shared memories. Guests can expect state-of-the-art arcade gaming experiences featuring modern titles and timeless classics, immersive interactive games that test reflexes, strategy, and skill, and multi-generational engagement that encourages families to play together. The space also features progression-based gameplay elements that reward continued participation, all within a fully climate-controlled environment ideal for both daytime and evening entertainment.

Thinhama XP strengthens Madifushi Private Island’s vision of delivering meaningful and differentiated guest experiences. It complements existing innovative concepts such as Kokko Learning Studio, further positioning the resort as a leader in experiential hospitality in the Maldives. Whether guests are seeking friendly competition, casual entertainment, or a relaxed indoor retreat, Thinhama XP offers an experience where every visit represents progression, achievement, and memorable island moments.
Mohamed Hilmy, General Manager of Madifushi Private Island commented: “Thinhama XP represents our continued commitment to redefining what a luxury island experience can be. We wanted to create a space where families, friends, and guests of all ages can come together through play, while also celebrating an important part of Maldivian cultural heritage. This is more than an arcade; it is a social and emotional experience designed for connection, competition, and joy.”

Ali Shakir, Group General Manager added: “At the group level, we are focused on developing concepts that are not only entertaining but also meaningful and distinctive. Thinhama XP is a perfect example of this vision in action. It bridges tradition and innovation in a way that is authentic to the Maldives, while also meeting the expectations of today’s global traveller who seeks immersive and memorable experiences.”
Madifushi Private Island is a luxury resort in the Maldives dedicated to delivering curated, high-end guest experiences through innovative concepts, personalised service, and culturally inspired programming.
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