News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
Amilla Maldives unveils first dedicated pottery and ceramics studio on the island
Amilla Maldives has announced a groundbreaking partnership with The Clay Studio Maldives, introducing the island’s very first dedicated pottery and ceramic production space. This innovative studio will invite guests to embark on a grounding, tactile journey, deeply rooted in local artistry and mindfulness.
Set to provide an unhurried sensory experience, the upcoming studio aligns seamlessly with Amilla’s signature gentle rhythms and commitment to holistic well-being. Designed as a meditative retreat, this space will encourage guests to slow down, connect with the earth, and tap into the creative flow of working with clay.

Through this collaboration, the resort will further enrich its vibrant tapestry of cultural and artistic programming. The studio will offer a welcoming haven for all generations, featuring thoughtfully crafted workshops in wheel throwing, hand building, and pottery painting. Guided by skilled artisans, adults, couples, and inquisitive young minds from the Sultan’s Village kids club will have the opportunity to immerse themselves in the quiet satisfaction of creation.
Each session will empower guests to transform raw clay into personal narratives, crafting authentic, locally fired keepsakes. These unique creations will serve as meaningful mementos of their time on the island, tangible souvenirs that are truly “Made in Maldives.”
This partnership with The Clay Studio Maldives beautifully reflects our commitment to celebrating local creativity. By bringing this contemporary ceramic tradition to our shores, we look forward to honoring homegrown talent and offering our guests an intimate, immersive way to engage with Maldivian creative culture.
The forthcoming clay studio will add a tactile dimension to Amilla’s carefully curated blend of wellness, nature-led experiences, and the serene ease of island life.
For more information about Amilla Maldives, please visit www.amilla.com.
News
InterContinental Maldives invites guests to reconnect through yoga and mindfulness
With International Yoga Day fast approaching, InterContinental Maldives Maamunagau Resort invites guests to reconnect the mind, body and spirit through a curated programme of new wellness focused experiences at its award-winning AVI Spa. Celebrating the global day of mindfulness and movement, the resort will introduce a series of restorative spa activities designed to inspire balance and relaxation, and allowing guests to find their inner calm amidst the serenity of the Indian Ocean.
Guests can begin their days with Aqua Yoga at The Retreat, available from 6am–11am. This gentle, water-based yoga practice combines mindful movement with the soothing support of water, helping to improve flexibility and enhance balance. Guests are encouraged to welcome deep relaxation in the tranquil overwater setting. As evening falls, the 60-minute Floating Sound Therapy session begins at AVI Spa, running from 6pm–8pm. Floating effortlessly on water, participants are immersed in a deeply calming sensory journey as the soothing vibrations of Tibetan singing bowls and delicate chimes create a calming atmosphere of relaxation and renewal.

Wellness and mindfulness are at the heart of the InterContinental Maldives experience. Inspired by the turquoise waters that surround the island, the overwater AVI Spa serves as a sanctuary for restoration and rejuvenation. The award-winning spa features six tranquil overwater treatment villas, each designed to harness natural light, ocean sounds and the calming rhythm of the sea. From holistic therapies to immersive wellness rituals, expert therapists guide guests through transformative experiences that nurture both physical wellbeing and emotional balance, making InterContinental Maldives an idyllic destination for wellness-focused escapes.
AVI Spa is hosting a full-day wellness experience dedicated to mindful movement and wellness. The day will begin at sunrise with an energising yoga session designed to awaken the body and mind. Guests will then enjoy a nourishing breakfast to support their wellness journey. Throughout the day, guests can firstly immerse themselves in Floating Yoga, balancing across calm waters. Guests will have the opportunity to explore their strength, balance, and flexibility through Aerial Yoga, using suspension techniques to deepen movement and core engagement. As the day unfolds, guests will reconnect through guided breathwork, and meditation practices focused on clarity and mindfulness. The day will conclude with a restorative Yoga Flow and Sound Healing session, offering the perfect opportunity to unwind and end the day in a state of balance and renewal.

Aqua Yoga (45 minutes) from $85++ per person, Floating Yoga (45 minutes) from $85++ per person, Floating Sound Therapy (60 minutes) from $170++ per person and Aerial Yoga (60 minutes) from $50 ++ per person. Breathwork & Meditation (60 minutes) from $45++ per person.
Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions.
For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.
Cooking
Kandolhu Maldives unveils exclusive dining collaboration with Chef Benjamin Peifer
This December, Kandolhu Maldives is set to host an extraordinary gastronomic event in collaboration with celebrated German Chef Benjamin Peifer. Recently named Chef of the Year 2025 by Gault & Millau, Peifer brings his highly distinctive culinary vision to the Maldives. His signature approach masterfully blends traditional Japanese techniques with carefully selected regional ingredients, with all dishes prepared over an open fire to create intense aromas and complex flavour profiles.
Benjamin Peifer’s journey from a baker’s apprentice to a two-star Michelin chef has forged a unique path in the world of high-end gastronomy. At his restaurant, Intense in Wachenheim, he creates an original fusion where traditional Palatinate pub fare meets Japanese haute cuisine. His goal is to deconstruct regional tastes into their core components and reimagine them, resulting in dishes that are both comforting and excitingly new.

Peifer’s culinary style is deeply connected to his personal history. After an unfulfilling start as a baker, he found his calling in the restaurant industry, drawn to its creativity and immediate feedback. He honed his skills at establishments like Zum Schwanen and Ketschauer Hof before opening Intense in 2017 with his wife, Bettina, who serves as the restaurant’s maître d’ and sommelier. He is known for reinterpreting everyday ingredients with exceptional technique and imagination, aiming to showcase the potential of what is readily available.

The collaboration features two distinct evenings of epicurean excellence, both beginning with a personal Meet & Greet. The first event on Saturday, 26 December, presents a bespoke four-course dinner, while the second evening on Tuesday, 29 December, offers an elevated five-course Wine & Dine experience. In keeping with Chef Peifer’s “no menu, trust the chef” philosophy, guests are invited to embrace a spontaneous and immersive culinary journey.

Discerning travellers and epicureans are encouraged to secure their reservations early to partake in this perfect blend of Maldives luxury and Michelin-starred artistry.
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