News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
Kuda Villingili Resort Maldives marks Year of the Horse with four-day Lunar New Year programme
Kuda Villingili Resort Maldives invites guests to welcome the Year of the Horse with an inspired four-day Lunar New Year celebration from 15 to 18 February 2026, blending time-honoured Lunar traditions with the effortless luxury of island living. Celebrated for the fifth consecutive year, the festivities reflect the resort’s philosophy of Time & Space Redefined, creating meaningful moments for families, couples, and multigenerational travellers alike.
Set against the turquoise expanse of the Indian Ocean, Kuda Villingili offers a refined sanctuary for the festive season, anchored by its collection of expansive Beach and Water Villas with private pools. Elevated above the lagoon, the Water Villas provide uninterrupted ocean views and complete privacy—an idyllic setting to usher in a year symbolising strength, freedom, and vitality.
The culinary journey takes centre stage throughout the celebrations. Guests are invited to indulge in an array of dining experiences across the island, including East, the resort’s signature Asian restaurant, where bold flavours and contemporary interpretations honour the richness of Asian cuisine. Lunar festivities continue with Wansuk Hot Pot, designed for convivial sharing, and Teppanyaki by Mar-Umi, where live culinary theatrics transform dining into an engaging family experience. The highlight of the programme is the Lunar New Year Gala Dinner at The Hawkers, complemented by sunset cocktails and vibrant cultural performances inspired by Chinese heritage.
Beyond gastronomy, the island comes alive with festive entertainment and immersive activities. Traditional lion and dragon dances, cultural performances, and live shows create a celebratory rhythm across the resort, while Kuda Fiyo Kids Club offers a thoughtfully curated schedule of crafts, games, movie nights, and themed activities—ensuring younger guests experience the magic of the Lunar New Year in playful and meaningful ways.
Guests may also choose to enrich their stay with Kuda Villingili’s diverse island experiences—from floating breakfasts in private villa pools and bespoke destination dining under the stars, to wellness rituals including spa therapies, yoga, fitness sessions, and private sound healing. For those seeking adventure, excursions across the north Male’ Atoll, sunset dhoni cruises, and adrenaline-filled watersports and diving experiences with MSTS offer unforgettable ways to explore the surrounding natural beauty.
As Kuda Villingili ushers in the Lunar New Year, the celebration becomes more than a festive occasion—it is a shared journey of reconnection, indulgence, and renewal, thoughtfully designed to honour tradition while embracing modern luxury.
To view the Lunar New Year Programme, please click here. For more information about Kuda Villingili Resort Maldives, please visit www.kudavillingili.com.
News
Four Centara resorts in Maldives target school-holiday travellers with extended-stay offers
As the new year takes shape, the first of the school holidays is already approaching. To make your next break unforgettable, Centara Hotels & Resorts’ properties in the Maldives are ideal for trading everyday routines for barefoot luxury. With four distinctive island resorts, each offering its own sense of space, privacy, and personality, Centara Maldives presents the ultimate January escape, perfect for quality family moments, wellness-led indulgence, and effortless hospitality.
Blending understated elegance with warm Thai-inspired service, Centara’s Maldivian portfolio is designed to help guests slow down, reconnect, and begin the year refreshed. Enjoy tranquil spa rituals, spacious private villas, world-class dining, and immersive island experiences, as each resort offers a serene antidote to the January blues, surrounded by crystal-clear lagoons and powder-soft beaches.
Centara Grand Lagoon Maldives – Linger for Longer
Set within the prestigious The Atollia by Centara Hotels & Resorts, Centara Grand Lagoon Maldives is an elegant sanctuary where privacy meets polished island living. Spacious accommodations offer generous layouts, including one-bedroom overwater and beachfront villas and two- and three-bedroom overwater and beachfront residences, many with private pools, making it ideal for families seeking refinement without compromise. Guests can move freely between neighbouring Centara Mirage Lagoon Maldives, unlocking additional dining, leisure, and family-friendly facilities while returning to a calmer, more refined base.
Depending on the selected Atollia meal plan, guests also enjoy seamless access to Centara Mirage Lagoon Maldives, where an underwater-themed family oasis awaits, designed for all ages. Home to a vibrant water park, lazy river, splash zones, and an array of international dining venues, it adds an extra layer of adventure and variety to the stay.
Taking advantage of the Linger for Longer offer, days unfold gently with bespoke wellness experiences at SPA Cenvaree Retreat, refined dining across multiple venues, and tranquil lagoon-side moments designed for togetherness. Parents can indulge in spa rituals and sunset dining, while younger guests enjoy the freedom of safe beaches and curated activities, all supported by Centara’s attentive, five-star service.
When: Book and stay from now until December 31st, 2026
Offer Inclusions:
- Save up to 44% on extended stays
- Complimentary stays for up to two children
- Choice of Room Only or Bed & Breakfast rates
- Minimum stay requirements apply
For more information, click here.
Centara Mirage Lagoon Maldives – Linger for Longer
Purpose-built for families, Centara Mirage Lagoon Maldives, an underwater themed oasis, brings energy and imagination to island life. Featuring a lazy river, splash zones, kids’ club, and family-oriented dining, this playful resort is ideal for families travelling with children of all ages. Spacious rooms and overwater and beachfront villas are thoughtfully designed for comfort and ease, allowing families to settle in and truly unwind.
Adding an extra touch of magic for younger guests, the colourful Candy Spa at SPA Cenvaree is a dedicated, candy-themed retreat designed for children aged 4 to 11, offering age-appropriate spa experiences including edible treatments, manicures, and pedicures in a fun, safe, and imaginative setting.
Enjoy an extended stay, with up to 44% off your booking, and while the children explore a world of water-based fun and creative activities, parents can retreat to SPA Cenvaree, enjoy lagoon-front relaxation, or savour unhurried meals overlooking the ocean. The atmosphere is lively yet considered, balancing excitement with moments of calm and connection.
When: Book and stay from now until December 31st, 2026
Offer Inclusions:
- Save up to 44% on extended stays
- Complimentary stays for up to two children
- Choice of Room Only or Bed & Breakfast rates
- Minimum stay requirements apply
For more information, click here.
Machchafushi Island Resort & Spa Maldives – Sea, Sand, & Centara
Located in the South Ari Atoll, Machchafushi Island Resort & Spa Maldives offers a more nature-led and authentic experience, ideal for families seeking serenity. Known for its vibrant and award-winning house reef and diverse marine life, diving hotspots, and an array of watersports, the resort encourages guests to slow down and reconnect, both with nature and one another.
For those tempted by the allure of the ocean, Machchafushi is a true diver’s playground, located within the UNESCO-recognised South Ari Marine Protected Area, one of the Maldives’ most celebrated underwater destinations. Home to over 50 nearby dive sites and one of the world’s highest year-round whale shark resighting rates, the surrounding waters reveal encounters with manta rays, reef sharks, sea turtles, and vibrant schools of tropical fish. A standout highlight is the Machchafushi Wreck, a 52-metre sunken cargo ship resting just offshore, now transformed into a thriving coral habitat alive with glassfish, trevally, snapper, and white-tip reef sharks.
Families can explore snorkelling adventures together, enjoy picnic lunches on secluded sandbanks, or unwind with spa experiences designed for complete restoration. The resort’s calm rhythm, combined with thoughtful family perks, makes it especially appealing for multi-generational travellers seeking privacy and meaningful moments.
When: Book and stay from now until September 30th, 2027
Offer Inclusions:
- 45% off accommodation
- 30% off seaplane transfers
- Children up to 6 years stay, play, and eat free
- Buy one, get one free spa massage (selected treatments)
- Complimentary picnic lunch for families or a private dinner for couples
- Discounts on dining, water sports, and excursions
For more information, click here.
Centara Ras Fushi Maldives – Ultimate Adults Only Escape
Made for honeymooners, friends, or couples seeking uninterrupted tranquillity, Centara Ras Fushi Maldives delivers an adults-only escape defined by calm, discretion, and elevated wellness. Overwater villas offer direct lagoon access, while the island’s serene atmosphere encourages rest, reflection, and reconnection.
Guests can begin their mornings with yoga by the sea, indulge in holistic spa rituals, or enjoy intimate dining experiences beneath the stars. With its understated elegance and attentive service, Centara Ras Fushi is ideal for those looking to start the year restored and re-energised.
When: Book and stay from now until September 30th, 2027
Offer Inclusions:
- Up to 45% off villas for CentaraThe1 members
- 30% off for non-members
- 50% off transfers (2–4 night stays)
- Sparkling grape and fruit basket on arrival
- Buy one, get one free spa treatment
- Complimentary snorkelling gear and non-motorised water sports
For more information, click here.
News
‘Around the World in Wonder’ brings culture, cuisine, celebration to Amilla Maldives
The festive season is in full swing at Amilla Maldives, where the island has come alive with Around the World in Wonder, a journey through global cultures, flavours and traditions. Inspired by Jules Verne’s Around the World in 80 Days, the celebration runs from 20 December 2025 to 6 January 2026, inviting guests to explore the world without leaving the island.
A meaningful early highlight of the programme was Amilla’s 11th anniversary on 21 December, marked by a festive cocktail and cake-cutting ceremony, followed by a Maldivian Night with bodu beru performances. The celebrations continued with the Tree Lighting Ceremony, which formed the glowing centrepiece of an Italian-themed Masquerade Ball. The evening unfolded with Viennese waltz performances and a fire show, while carolers filled the air with gentle festive melodies.
Christmas Eve turned its focus to France, featuring the lively Dance of the Can-Can, a festive buffet and aerial hoop performances. On Christmas Day, Argentina took centre stage as Santa arrived by yacht and rolled into the festive train buggy, leading a joyful island parade and gift-giving moments. The day continued with a festive brunch celebrating flavour, fun and festive cheer.
Festivities will build towards New Year’s Eve, with the Around the World in a Cocktail party and Global Carnival Event, including live performances from the Hamilton Band, bongo beats, soaring saxophone, acrobats and fire dancers, culminating in a countdown to 2026 under the Maldivian night sky.
Every detail has been thoughtfully prepared by the Amilla Maldives team, allowing guests to relax, explore and celebrate in a setting shaped by nature, warmth and wonder.
Click here to explore the full festive programme at Amilla Maldives. For more information about Amilla Maldives, please visit www.amilla.com.
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