News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
Bandos Maldives marks 53 years of hospitality with guest celebration
Bandos Maldives marked its 53rd anniversary on 10 December 2025 with a heartfelt celebration alongside in-house guests. The celebration honoured more than five decades of service since the resort first opened on 10 December 1972, becoming one of the earliest pioneers of Maldivian tourism.
Speaking at the event, the General Manager Ismail Rasheed thanked everyone who has been part of Bandos’ journey, including long-time guests, partners, and the dedicated team that has carried the resort forward. He noted that reaching 53 years is a remarkable achievement built on consistency, care, and the spirit of hospitality that Bandos is known for. He also shared that the resort is preparing for an exciting phase of improvements in the years ahead.
Bandos has continued to grow its reputation recently, earning multiple international awards over the past years for its exceptional service, family experiences and diving. The resort is also proud to be a Green Globe certified property, reflecting its commitment to environmental responsibility and sustainable tourism
Bandos has plans for upgrades with focus on fresh designs, improved comfort, and modern amenities to elevate the overall guest experience while maintaining the classic charm that many loyal visitors love.
With its long heritage, strong values, and continued focus on innovation, Bandos Maldives remains committed to offering memorable island experiences for travellers from around the world.
Entertainment
Hulhule Island Hotel names 2ofus as New Year’s Eve 2026 headline act
Hulhule Island Hotel (HIH) has announced 2ofus as the main entertainment for its New Year’s Eve 2026 festive events. The highly sought-after musical band has partnered with HIH to bring an unforgettable night of performance, energy, and celebration to guests.
Known for their exceptional talent and stage presence, 2ofus has reached remarkable heights in the music scene, participating in and performing at international competitions and concerts. Their collaboration with HIH marks an exciting addition to the hotel’s festive lineup.
Renowned as the most popular festive destination in the Greater Malé Area, HIH continues its tradition of delivering vibrant, world-class celebrations. This year, the hotel once again promises a festive season filled with elegance, entertainment, and the signature warmth HIH is known for.
Commenting on the partnership, Group General Manager, Ali Shakir said: “Signing with 2ofus for New Year’s Eve is truly special for us. They are one of the most in-demand acts during the festive season, and we are delighted to have them onboard. Their energy and talent are unmatched, and we are confident that HIH will once again be the place to be this New Year’s Eve. Our team is committed to creating a celebration that brings our guests joy, excitement, and unforgettable memories.”
For 2026, HIH unveils exclusive celebrations, granting guests access to multi-venue experiences, curated staycation packages, diverse multi-cuisine dining, and a range of thoughtfully designed festive highlights.
With limited slots available, guests are encouraged to secure their bookings early for the best experience.
For more information or reservations, please contact +960 762 2667 or email events@hih.com.mv
News
The Standard, Maldives achieves Green Globe Certification after rigorous audit
The Standard, Maldives has announced that it has successfully achieved the prestigious Green Globe Certification, recognizing the resort’s comprehensive and continuous dedication to sustainable operations and management. This monumental achievement underscores the property’s commitment to protecting the pristine Maldivian environment, supporting local communities, and maintaining the highest standards of social and environmental responsibility across all aspects of its unique island experience.
The certification follows a rigorous auditing process that evaluated The Standard, Maldives’ performance in energy and water conservation, waste management, social responsibility, and sustainable procurement. A key highlight of the resort’s innovative sustainability initiatives is the introduction of the Zero Capsule Machine System for Coffee. By replacing traditional single-use capsules with eco-friendly coffee balls, the resort has achieved an estimated reduction of over 25,000 pieces of non-biodegradable coffee capsules annually, substantially minimizing plastic and aluminium waste and setting a new, greener standard for in-room and dining beverage service.
Furthermore, as part of our commitment to local support and Green Globe sustainability standards, The Standard, Maldives has actively strengthened its local supply chain. For the past three months, the resort has been consistently sourcing fresh fruits, vegetables, herbs, and lettuce from a local farm, Maldivian Mermaid, on a nearby island. This initiative not only strengthens our relationship with the local community but also:
- Reduces carbon footprint by minimizing long-distance transportation.
- Supports regional agriculture and local island economies.
- Optimizes logistical efficiency by easing storage demands on regular supply boat from Malé, ensuring imported items are kept at the correct temperature. The redefining agriculture farm delivers directly to the resort using their own boat, streamlining the process.
“Achieving Green Globe Certification is a testament to the hard work and dedication of our entire team, who embody our commitment to sustainability every day,” says Justin Swart, General Manager The Standard, Maldives. “Our goal is to demonstrate that lifestyle, luxury and responsible travel can, and must, go hand in hand. Initiatives like the Zero Capsule Machine System and our growing partnership with local farmers like Maldivian Mermaid, show our proactive approach to finding practical, impactful solutions that preserve the incredible natural beauty surrounding us for generations to come.”
Moving forward, The Standard, Maldives will continue to implement and expand its sustainability programs, focusing on marine conservation, further reducing its carbon footprint, and enhancing local community engagement, all while ensuring guests enjoy the playful, yet mindful, hospitality the brand is known for. The resort looks forward to contributing to a more sustainable future for the Maldives and the broader travel industry.
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