News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
NH Collection Maldives Havodda Resort opens final days to book Endless Horizon Maldives Escape offer

With limited time remaining, NH Collection Maldives Havodda Resort is encouraging guests to take advantage of its seasonal “Endless Horizon, Maldives Escape” offer before the booking window closes on 31 August 2025. Originally launched in July, the promotion remains available for stays from 1 October 2025 to 31 March 2026, targeting guests seeking value-driven peak season travel.
Whether you’re planning a romantic escape or a long-overdue family holiday, this offer gives you more time on the island with fewer add-ons to worry about. Reef restaurant brings the ease of daily dining with global flavors and Maldivian touches, while the destination dining experience adds something personal and memorable. The spa credit invites guests to slow down and reconnect in a natural setting, while the transfer discount ensures that longer stays bring even greater value. Every detail is designed to create a seamless and enriching experience from arrival to farewel
Positioned in the secluded Gaafu Dhaalu Atoll, NH Collection Maldives Havodda blends pristine beaches, spacious villas, and thoughtful service in a natural island setting. The journey begins with a one-hour domestic flight to Kaadedhdhoo, followed by a short speedboat ride to the resort.
Offer Inclusions
- 30% savings on accommodation
- Daily breakfast and dinner at Reef
- One destination dining experience per stay
- USD 30 spa credit per person
- 50% off roundtrip transfers to and from Malé for stays of six nights or more
“This campaign delivers real value during our most popular travel window,” said Ibrahim Sifaah, Assistant Marketing Manager. “With limited time left, we’re making one final push to ensure our partners and future guests don’t miss out.”
Guests are invited to book directly via the offer page before 31 August here.
News
Milaidhoo Maldives presents ‘Reef Stories’ in celebration of World Photo Day

This World Photo Day, Milaidhoo Maldives opens a compelling new chapter in ocean storytelling with the launch of “Reef Stories”, a digital gallery dedicated to showcasing the breathtaking marine life flourishing around our island sanctuary, through the unique eyes and artistry of our guests.
Tucked within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo is more than just paradise, it’s a living masterpiece painted with dazzling coral reefs, crystal-clear waters and gentle giants like manta rays and sea turtles. Every wave, every current, every splash holds a story waiting to be captured.
“Reef Stories” invites guests to share their unforgettable encounters beneath the waves, each image a work of art that reflects personal perspective, emotion and the intimate connection between photographer and ocean. From shy sea turtles weaving through coral gardens to magical moments swimming alongside majestic manta rays, these photographs weave together a collective tapestry celebrating the beauty and fragility of our underwater world.
At the heart of this initiative is Ocean Stories, Milaidhoo’s aquatic discovery centre led by expert PADI 5-star dive instructors and a resident marine biologist. Guests deepen their connection to the ocean through guided snorkelling, diving, citizen science projects and educational talks, designed to inspire stewardship of this precious ecosystem.
True to Milaidhoo’s commitment to sustainability, we prioritise non-motorised water activities like kayaking, paddleboarding and windsurfing, ensuring guests experience the lagoon’s magic with minimal impact.
As Abdulla Mufeed, Base Leader, puts it: “Reef Stories is more than a collection of images; it’s a celebration of our guests’ personal perspectives and deep connection to the ocean. By sharing these moments, we hope to inspire greater care and conservation as well as to encourage those less familiar with the water to discover the magic beneath the surface.”
This World Photo Day, Milaidhoo invites you to become part of the story by uploading your Milaidhoo Moments in sharing your Reef Story.
News
Sirru Fen Fushi welcomes Anastasia Yatsenko for 3-day Pilates escape

Sirru Fen Fushi – Private Lagoon Resort, a distinguished member of the prestigious The Leading Hotels of the World collection, has announced an exclusive 3-day wellness experience, Pilates Escape in Paradise. Led by certified Pilates instructor Anastasia Yatsenko, artistic director of a renowned contemporary dance company, celebrated choreographer, Honored Artist of Russia, and former ballerina of the Bolshoi Theatre, the retreat promises a transformative journey of grace, strength, and mindful movement.
From September 19 to 21, 2025, guests of the resort will embark on a unique journey toward harmony of body and mind. Anastasia Yatsenko brings to each session grace, precision, and mindfulness, shaped by years of performing on the world’s leading stages.
Each day of the retreat features two signature sessions, morning and evening, designed to follow the natural rhythm of the day and aimed at improving posture, flexibility, strength, and inner balance. Participants will discover the capabilities of their bodies through a free movement practice, release tension with specialized stretches that realign the entire body and correct posture, and enjoy sunset sessions focused on breathing and emotional relaxation. These practices are suitable for both experienced participants and beginners.
The Pilates Escape retreat with Anastasia Yatsenko at Sirru Fen Fushi offers a chance to restore energy, achieve inner balance, and spend time in the secluded atmosphere of a paradise island surrounded by breathtaking Maldivian scenery.
To book your stay and participate in The Pilates Escape with Anastasia Yatsenko, please visit www.sirrufenfushi.com or email reservations@sirrufenfushi.com.
-
Featured1 week ago
Tiny flippers, big journey: sea turtles hatch at Alila Kothaifaru
-
Featured1 week ago
Island traditions shine at Nova Maldives’ Maldivian magic festive programme
-
Drink1 week ago
La Scolca’s Chiara Soldati to host winemaker dinner at Conrad Maldives
-
Featured1 week ago
Le Méridien Maldives hosts SSI’s ambitious global training video production
-
News5 days ago
World-renowned healer Emilie Chanon joins Milaidhoo as visiting practitioner for journey of deep healing
-
Awards6 days ago
Maldives’ leading all-Inclusive resort for 2025: Lily Beach Resort & Spa
-
Cooking6 days ago
Gourmet pizza takes centre stage at COLOURS OF OBLU with Chef Marco Piccini
-
Featured5 days ago
Anantara Kihavah Maldives Villas unveils magical holiday celebrations