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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Pulse Hotels & Resorts unveils eco-chic Eri Maldives in North Malé Atoll

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Eri Maldives has officially opened in the North Malé Atoll, introducing a new eco-chic lifestyle resort concept focused on accessible island living in the Maldives. Located a 45-minute speedboat journey from Velana International Airport, the resort combines ease of access with the calm of a natural island environment, offering a streamlined escape for travellers seeking authenticity rather than artificial luxury.

Set on a lush natural island, Eri Maldives is defined by dense greenery and a vibrant house reef accessible directly from the shore. The resort operates under the philosophy of “The Island of Becoming”, favouring genuine cultural immersion over traditional hospitality formality. Local arts, Maldivian cuisine and cultural practices shape the daily rhythm of island life, supported by a focus on mindful living that integrates sustainability and wellbeing throughout the guest experience. Visitors are encouraged to disconnect, slow down and engage more deeply with both the island and its cultural heritage.

Accommodation at the resort is offered across four categories designed to prioritise comfort, connection and simplicity. Beach Pool Villas feature private pools surrounded by tropical vegetation, while Beach Villas offer direct access to the shoreline and lagoon sunsets. Beach Studios, located on the ground floor, provide immediate beach access, and Sky Studios on the upper level include private balconies with expansive lagoon views. Dining follows the same relaxed approach, with Full Board Plus and All-Inclusive options available across three venues: international cuisine at Soul Kitchen, casual beachfront dining at Beach Shack, and sunset refreshments at Sip & Dip.

Adventure and relaxation are balanced through a range of experiences. A five-star PADI dive centre operated by Euro-Divers provides access to more than 30 recognised dive sites, alongside a comprehensive water sports programme. For restorative experiences, Eskape Spa is set within the island’s tropical canopy, offering holistic treatments and ocean-inspired rituals rooted in Maldivian traditions. The resort also curates bespoke celebrations, including destination dining under the stars and vow renewals accompanied by traditional Bodu Beru drumming.

Commenting on the opening, General Manager Haroon Mohamed stated that Eri Maldives is founded on the principle of experiencing the Maldives in an authentic and uncomplicated way, with an emphasis on wellbeing and meaningful connection. He noted that the resort aims to create moments that leave guests feeling cared for, understood and positively transformed.

Frederic Brohez, Chief Operating Officer of Pulse Hotels & Resorts, said the opening marks a significant addition to the group’s portfolio, introducing an eco-chic lifestyle brand designed for environmentally conscious travellers seeking a genuine Maldivian escape. He added that Eri Maldives reflects the group’s broader vision of sustainable island living, where design, community and wellbeing are closely aligned.

Eri Maldives is now welcoming guests. To mark its opening, the resort has introduced a limited-time launch offer featuring exclusive savings and added inclusions. Further information is available via the resort’s official website.

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Endless Summer awaits at Sheraton Maldives Full Moon Resort & Spa

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Sheraton Maldives Full Moon Resort & Spa is inviting guests to extend their time in paradise with the introduction of its Endless Summer offer, a thoughtfully curated stay designed to encourage a slower pace, elevated comfort and a deeper appreciation of island living.

Created for travellers seeking flexibility and ease, the Endless Summer offer combines dining experiences, leisure activities and added privileges that allow each stay to feel personalised. From arrival, guests receive USD 150 in resort credit per room, per stay, providing the freedom to enjoy moments of relaxation, culinary discovery or island exploration.

Mornings begin with a buffet breakfast at Feast, offering a selection of international favourites alongside fresh pastries and live cooking stations. Lunch is served as a relaxed three-course à la carte experience at four selected restaurants, including a beachfront venue, presenting a range of global flavours inspired by island freshness.

In the evening, guests may choose between a buffet dinner at Feast or a three-course à la carte menu at Indian, Mediterranean or Asian dining venues. Adults also receive a nightly USD 45 dining credit, which can be used at Baan Thai for authentic Thai cuisine or at Sea Salt, known for its seafood-focused menu and oceanfront setting.

Families are welcomed with added convenience, as children aged 11 and under dine complimentary from the breakfast and dinner buffets or from the Kids’ Menu when accompanied by parents. Daily experiences throughout the resort include poolside events and live entertainment at Anchorage, creating relaxed and social evenings.

Wellbeing and recreation are integrated into the daily programme, with complimentary wellness sessions and recreational activities available according to the resort schedule. Guests also have access to the tennis court with equipment included and may enjoy a 15 per cent saving on selected treatments at Shine Spa for Sheraton.

The Endless Summer offer is available for booking until 28 February 2026, for stays valid through to 20 December 2026, allowing guests to plan a year-round island escape.

Reflecting the essence of a Maldivian holiday, the Endless Summer experience is defined by unhurried days, diverse dining options and moments designed to linger beyond the stay. At Sheraton Maldives Full Moon Resort & Spa, summer is presented not as a season, but as a way of life.

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From Lunar New Year to Easter: Sirru Fen Fushi reveals seasonal line-up

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Sirru Fen Fushi – Private Lagoon Resort, set within one of the Maldives’ largest lagoons, is inviting families and couples to embrace a season of celebration through a thoughtfully curated programme of cultural traditions, family gatherings and island experiences designed to encourage connection and renewal.

From the Lunar New Year celebrations marking the Year of the Horse, to Eid by the Sea and Easter festivities, the season is shaped by the resort’s brand pillars of Wild Luxury, Purposeful Living and Immersive Reconnection.

Lunar New Year: Year of the Horse (February 2026)

Welcoming the Year of the Horse, Sirru Fen Fushi will host a series of celebratory experiences that blend dining, movement and shared family moments. The programme includes a Lunar New Year special buffet, interactive dim sum experiences, floating mahjong, karaoke evenings and relaxed gatherings beneath the night sky.

Beyond dining, guests of all ages are invited to take part in activities such as Muay Thai sessions, friendly kayaking competitions and archery, alongside dedicated Kids’ Club events and a Junior Football Camp designed for younger guests.

Eid by the Sea (March 2026)

Eid by the Sea unfolds as a two-day celebration centred on togetherness and cultural connection. Guests can enjoy shared dining experiences from breakfast through to dinner, including destination dining inspired by traditional flavours.

Family-focused activities include football matches, a Junior Football Camp, hands-on cooking classes, kayaking competitions and archery. Guests may also join a local island discovery excursion, complemented by Maldivian folklore storytelling and live performances featuring the traditional Serpina instrument.

Easter at Sirru Fen Fushi (April 2026)

Easter celebrations at Sirru Fen Fushi are presented under the theme “Perfectly Island Hatched”, offering a relaxed island experience focused on family time and shared enjoyment. Guests are encouraged to celebrate spring through casual gatherings and beachside activities in a tropical setting.

Adding to the seasonal programme, the resort’s upcoming Sirru Icon Series will introduce a new dimension to the island experience, featuring curated culinary events, appearances by a football icon and experiences linked to Asia’s 50 Best Bars mixology scene.

At Sirru Fen Fushi, family time is positioned as a central part of the island experience. Accommodation options range from Sirru Residences and two- and three-bedroom water and beach villas to Safari Tented Villas, all offering generous living spaces, private pools and seamless indoor-outdoor layouts suited to multi-generational stays.

Throughout the season, families can participate in Sirru Family Moments, including Coralarium discovery experiences, stargazing, archery, tennis, football and Muay Thai. The resort also offers extensive children’s and teen programming, including arts and crafts, treasure hunts, beach and pool games, outdoor cinema nights and talent shows.

The Kids’ Club welcomes children aged four to 14, providing a bright and engaging environment featuring a distinctive spiral slide. As an added benefit for family travellers, the resort offers a Kids Fly, Stay and Eat Free programme for children under 14 years of age.

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