News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Drink
French winemaker Pascal Jolivet to lead wine-pairing dinner at Milaidhoo Maldives
Milaidhoo Maldives will welcome French winemaker Pascal Jolivet to the island for an exclusive five-course wine-pairing dinner on 4 December, where guests will have the chance to meet him in person, discover his wines and hear more about his approach to winemaking.
Known for his distinctive wines from France’s Loire Valley, Pascal Jolivet will personally present a selection from his collection throughout the evening. Each wine will be paired with a specially created course, bringing together carefully prepared dishes and wines chosen to complement their flavours.
The selection will include Sancerre Signature 2023, Pouilly-Fumé Indigène 2023, Attitude Pinot Noir 2024 and Sancerre Rosé 2024, giving guests the chance to discover different styles from the winemaker’s collection.
Founded in 1987, Pascal Jolivet’s wine house has become well regarded for its approach to expressing the natural character of the Loire Valley’s vineyards. His wines are particularly recognised for their freshness, precision and elegance.
At Milaidhoo, food and wine are an important part of island life. With a strong focus on quality ingredients, varied culinary experiences and a carefully selected wine collection, the island attracts guests who appreciate good food and fine wines.
Nikhil Bakle, Resident Wine Sommelier at Milaidhoo Maldives, says: “What makes an evening like this special is the chance to go beyond the wine in the glass. Having Pascal with us means guests can hear directly from the winemaker, learn about his approach and discover what goes into each bottle. It is also a lovely opportunity to explore how these wines complement the food.”
Set in the UNESCO Biosphere Reserve of Baa Atoll, the evening will bring together good food, exceptional wines and the chance to meet the man behind the label, making it a special occasion for wine lovers visiting Milaidhoo.
Read more about Milaidhoo’s culinary offering here.
News
SO/ Maldives celebrates three years with new island experiences and villa offerings
Three years of bold expressions, unforgettable moments and unapologetic individuality. SO/ Maldives celebrates its third anniversary, marking an iconic journey of redefining contemporary island luxury with its distinctive style and playful sophistication.
Designed for the stylish individualist, SO/ Maldives commemorated the milestone in collaboration with Rip Curl Maldives, bringing together ocean culture, vibrant entertainment and the resort’s signature barefoot glamour in a celebration of creativity and island living.
To mark this new chapter, the resort introduces SO/ Signature Experiences, a curated collection of playful and elevated island moments. From Lazuli Frequency’s silent disco sessions and energetic Water Drums to Floating Pickleball and board games at Lazuli, Afternoon High Tea and Sunset Rituals at Pavilion Bar, each offering captures the resort’s distinctive personality.
Further elevating its luxury offering, SO/ Maldives unveils Your Villa, Your Way, an exclusive villa escape celebrating personalised indulgence and effortless privacy. Featuring private speedboat transfers, bespoke in-villa dining, flexible check-in and check-out, and curated privileges, the experience also extends to the entire CROSSROADS dining experiences.
Beyond the resort, guests are invited to discover a world of flavours across CROSSROADS Maldives, home to 17 restaurants and bars offering everything from international favourites to exceptional culinary experiences, including dining recognised by Asia’s 50 Best. With flexible meal plans and an extensive choice of dining destinations, guests can explore the wider culinary scene with ease.
Connecting SO/ Maldives to The Marina and neighbouring resorts, a complimentary premium Maldivian dhoni shuttle offers a seamless and distinctly local way to experience everything CROSSROADS Maldives has to offer.
As SO/ Maldives enters its fourth chapter, the resort continues to push boundaries through bold collaborations, immersive experiences, environmental stewardship and a fresh perspective on contemporary island luxury.
For reservations and further enquiries, please visit the resort’s official website.
Action
ananea Madivaru Maldives to host international padel player Cornelia Lister
ananea Madivaru Maldives will welcome Cornelia Lister, international padel player and Captain of the Swedish National Junior Padel Team, from 7 to 14 November 2026. Bringing experience from both professional tennis and international padel, she will host two afternoons of padel sessions, inviting guests to refine their game and enjoy friendly competition in an intimate group setting.
With a tennis career spanning appearances at Wimbledon, the Australian Open, the French Open and the US Open, Lister brings a distinguished sporting background to the experience. A WTA doubles titleholder who reached a career-high world doubles ranking of No. 72, she combines experience at the highest levels of tennis with a passion for developing players on the padel court.
With the growing appeal of padel inspiring new ways to spend time together on holiday, ananea Madivaru offers a setting where a love of sport finds its place within the ease of island life. Its padel and pickleball courts, overwater gym and Kandu Spa allow guests to move between spirited play and quieter moments at their own pace. Lister’s visit lends a distinctive touch to this experience, bringing the insight and warmth of an accomplished player to afternoons shared on court.
Pierre Edlund, General Manager of ananea Madivaru Maldives, says: “Having worked with Cornelia before, I know firsthand the incredible energy and passion she brings, not only to the sport but also to the people around her. Her enthusiasm is contagious, and for me, it was an obvious choice to welcome her to ananea Madivaru Maldives. She brings exactly the kind of personality and spirit we love, adding a little extra sporty glamour, fun and unforgettable moments to our guests’ island experience.”
Padel sessions with Cornelia Lister are exclusively available to in-house guests on a complimentary basis, adding a fun, active and memorable moment to their Slow Glamour holiday.
Opened in July 2025, ananea Madivaru is a luxury twin-island resort set in the heart of the Maldives’ North Ari Atoll. Rooted in the philosophy of slow glamour, the resort invites guests to embrace life’s unhurried rhythms while immersed in timeless beauty and refined simplicity. With 111 elegantly designed villas, nine distinct dining destinations, a private lagoon, serene spa, immersive experiences, and a dedicated kids’ club, ananea Madivaru blends contemporary sophistication with the traditions and natural splendour of its surroundings. Every element has been carefully curated to offer meaningful, memorable escapes that resonate long after departure.
For more information and bookings, please visit the resort’s official website.
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