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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

News

GullivAir announces direct Maldives–Bulgaria service for winter 2026/27

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Bulgarian airline GullivAir is set to launch direct scheduled flights between Malé and Sofia from 6 November 2026, establishing a new non-stop air connection between the Maldives and Bulgaria.

The service will operate throughout the 2026/27 winter season until 26 March 2027, using an Airbus A330-200 wide-body aircraft. The new route will provide Bulgarian travellers with direct access to the Maldives while allowing passengers departing from Malé to reach Bulgaria without an intermediate connection.

Under the announced schedule, flights from Malé to Sofia will operate every Friday, departing Malé at 4.30pm and arriving in the Bulgarian capital at 11.30pm local time. Flights from Sofia to Malé will operate every Saturday, departing at 7.45pm and arriving in the Maldives at 7.15am.

The flights will be operated using GullivAir’s Airbus A330-200, which is deployed on the airline’s long-haul services. Passengers will receive two hot meals and beverages during the flight, while baggage allowances and additional services will vary according to the fare selected at booking.

The launch provides the Maldives with a direct link to the Bulgarian market during the country’s main outbound winter travel period. At the same time, the route creates a new direct European connection for travellers from the Maldives.

Sofia, Bulgaria’s capital, serves as a gateway to a range of winter, cultural and wellness destinations. Bulgaria’s established ski areas include Bansko, Borovets and Pamporovo, while destinations such as Velingrad, Hisarya and Sandanski are known for mineral-water spas and wellness tourism.

The country also offers cultural and historical attractions including Sofia’s archaeological and religious sites, Plovdiv, Rila Monastery and Veliko Tarnovo. GullivAir said the direct connection would allow travellers from the Maldives to combine city stays, skiing, mountain experiences, spa visits and cultural tourism within one trip.

For the Maldivian tourism sector, the service adds another direct European connection for the 2026/27 winter season and provides easier access for travellers originating in Bulgaria. The route also broadens air connectivity between the Maldives and Southeast Europe at a time when direct services remain an important factor in facilitating leisure travel to the destination.

GullivAir is a Bulgarian airline operating international passenger services from Sofia. The airline said it is developing its scheduled network with a focus on direct connections between Bulgaria and international leisure and business destinations.

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Food

The Standard, Maldives unveils September line-up of Oktoberfest, Negroni Week

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This September, The Standard, Huruvalhi Maldives invites guests to raise a glass, chase unforgettable moments, and embrace the resort’s signature playful spirit as Oktoberfest and Negroni Week arrive in paradise alongside a lineup of island adventures, social gatherings, and exclusive experiences.

From 19 September to 4 October 2026, Oktoberfest takes centre stage with daily beer-inspired celebrations, bringing together great food, ice-cold pours, and good company against the backdrop of the Indian Ocean. Meanwhile, cocktail enthusiasts can celebrate Negroni Week from 21 to 27 September 2026, discovering the timeless Italian classic reimagined in true Standard style.

At the heart of the Oktoberfest festivities is Todis Bar, where guests can enjoy a daily Happy Hour featuring refreshing beers and lively island vibes at sunset. Guests can also indulge in specially curated Beer Pairing Lunches at Joos Café, showcasing hearty favourites including gourmet hot dogs, German bratwurst, and shareable plates designed for gathering friends and loved ones around the table.

“At The Standard, Maldives, every celebration is an opportunity to connect, explore, and create memorable moments together,” said Nandakumar Dharuman, the resort’s Director of Culinary. “Whether guests are toasting Oktoberfest, enjoying a perfectly crafted Negroni, or setting off on a marine adventure, this season is all about bringing people together in a fun and unexpected way.”

Beyond the food and beverage experiences, guests can seamlessly combine the festivities with the resort’s signature island adventures. After all, a Maldives holiday is best enjoyed in and around the water. From snorkelling vibrant coral reefs and discovering the region’s marine wonders to unforgettable excursions in Hanifaru Bay, every experience offers a new opportunity to explore paradise. Guests can also join exhilarating manta ray excursions and glide alongside these gentle giants, with experiences available through the resort’s dive centre.

The Sip & Chat Cocktail Party, held every Monday, is another experience not to be missed. This lively social gathering brings together guests and members of the resort’s management team for an evening of cocktails, conversations, surprises, and exciting lucky draws. It is the perfect opportunity to mingle, share stories, and experience the warm, welcoming personality that defines The Standard.

Those seeking a more intimate celebration can elevate their stay with the resort’s Floating Sunset Sparkle experience. Set within the privacy of a villa pool, guests can enjoy house champagne and a selection of curated canapés while soaking in the magic of a Maldivian sunset, creating an unforgettable moment for couples and special occasions.

Whether sipping a Negroni at sunset, sharing a beer over lunch, connecting with fellow travellers, or discovering the natural beauty of the Maldives, guests are invited to celebrate September the Standard way: relaxed, playful, and anything but standard.

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Awards

ROBINSON NOONU wins Best Fun & Friendly Resort title for second time

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ROBINSON NOONU has been named Best Fun & Friendly Resort at the Travel Trade Maldives (TTM) Awards 2026 for the second time. This marks the fourth consecutive TTM award for ROBINSON Clubs in the Maldives.

“Receiving the award for the second time is particularly gratifying. It shows that our concept resonates with both our guests and our industry partners, whilst we continue to follow our own path. ROBINSON NOONU has its very own character,” says General Manager Jan Karliczek.

ROBINSON NOONU is located on Orivaru Island in the Noonu Atoll. Guests stay in beach and water villas, many with direct ocean access or private pools. The club’s house reef invites snorkelling and diving. Sports offerings include fitness classes from yoga to HOT IRON as well as padel. The resort also features special event weeks, diverse entertainment, and programmes for children and teenagers.

With this latest recognition, ROBINSON continues its TTM Awards success in the Maldives: ROBINSON MALDIVES won awards in 2023 and 2025, whilst ROBINSON NOONU impressed in the Best Fun & Friendly Resort category in 2024 and now 2026.

The TTM Awards are among the most prestigious accolades in the Maldivian tourism industry and are presented annually at the international TTM Maldives trade fair. Winners are determined through online voting accessible via the TTM website. In 2026, awards were presented across 32 categories.

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