News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Action
Consistently awarded, beyond compare: Machchafushi Island Resort’s house reef

Recently recognised among the Best House Reefs in the Maldives by the Travel + Leisure Luxury Awards Asia Pacific 2025, the house reef at Machchafushi Island Resort & Spa, The Centara Collection (formerly known as Centara Grand Island Resort & Spa), offers an extraordinary experience for divers and snorkelers alike. The South Ari Atoll in the Maldives is renowned for its exceptional diving sites, snorkelling, and marine adventures, and the resort’s house reef only enhances this natural beauty with its rich marine biodiversity, thriving coral gardens, and easy access from the shore.

The Machchafushi house reef is approximately five times larger than the island itself, encircling a breathtaking lagoon. Most of the coral reef lies on a gentle slope, descending to depths of 15 – 20m, where it then flattens out into a sandy seabed. At around 30m from the top of the reef, guests can explore a remarkable shipwreck. This sunken treasure is home to a variety of marine species, including glassfish, stonefish and nurse sharks.
Among the largest coral species found on any house reef, the Machchafushi house reef is home to rare varieties such as Acropora granulosa and Acropora latistella, found exclusively on the wreck. The surrounding coral gardens showcase vibrant Blue Coral and Staghorn Coral, creating a stunning display of marine biodiversity.

Marine life thrives around the house reef, with seven resident Nurse sharks, including three adults, one sub-adult, and three juveniles. White Tip Reef sharks, the most curious of the reef’s sharks, are often seen coming close to snorkelers and divers. Other notable species include
Black Tip sharks, Lemon sharks, Leopard sharks, Guitar sharks, and various rays. The Black Blotched Stingrays, known for their friendly nature despite their large size, are a common sight, especially around feeding areas and the reef’s shallow waters. The barbless male rays are particularly known for their gentle interactions with guests.

Sustainability is at the heart of Machchafushi Island Resort’s philosophy. Coral protection, reef conservation, and restoration projects are continuously rolled out, ensuring that the house reef remains a thriving ecosystem for future generations. Guests are regularly educated about the reef’s delicate ecosystem, its abundant marine life, and the resort’s ongoing efforts to promote sustainable practices.
Sharing his views, Cluster General Manager of Machchafushi Island Resort and Spa, Francesco Pompilio said, “This honour reflects not only the natural beauty of our house reef, but also the unwavering commitment of our team to its protection and preservation. Sustainability is at the heart of everything we do, and we remain dedicated to safeguarding this vibrant marine sanctuary for generations to come. We are deeply grateful to our guests for their continued trust and patronage.”

Experience the awe-inspiring beauty of Machchafushi Island Resort’s house reef, where exceptional diving, vibrant coral gardens, and abundant marine life meet, all set against the backdrop of the Maldives’ unparalleled natural beauty.
Cooking
Jumeirah Olhahali Island welcomes Shimmers’ Chef Emanuele for exclusive culinary residency this July

Jumeirah Olhahali Island has announced a culinary residency in collaboration with Chef Emanuele De Leo, Head Chef of the award-winning Shimmers at Jumeirah Mina Al Salam in Dubai. Taking place from 7 to 10 July 2025, this exclusive experience will bring the vibrant flavours of the Mediterranean to the Maldives through a specially curated tasting-style menu.
Following a stint as Sous Chef at L’Olivo at Al Mahara, the two Michelin-starred restaurant at Jumeirah Burj Al Arab, Chef Emanuele took up his position as Head Chef at Shimmers in 2023. There, he leads the kitchen, where his menu pays homage to his Sicilian heritage, while embracing bold, contemporary interpretations of classic Mediterranean cuisine. Under his direction, Shimmers has earned recognition from Gault&Millau UAE in 2025, a testament of the restaurant’s elevated dining experience and Chef Emanuele’s distinctive culinary vision. With a strong focus on seasonality, he draws inspiration from the freshest market produce, transforming each ingredient into flavour-driven, elegantly presented creations.

For his residency at Jumeirah Olhahali Island, Chef Emanuele has crafted a bespoke menu that fuses Greek influences with his Sicilian roots, showcasing refined coastal flavours and thoughtfully sourced seasonal ingredients. In true Shimmers fashion, the evening will be presented as a series of small, shareable plates, designed to bring guests together around the table. Highlights include a fresh cauliflower salad, zingy tuna tartare, and grilled octopus with Santorini fava. These are followed by indulgent mains such as slow-braised beef cheek paired with celery purée and red wine jus, alongside orzo with red prawns, lemon, and caviar. The experience concludes, with a duo of desserts: Greek yoghurt ice cream and orange crème brûlée, offering a refreshing and indulgent finale.
The exclusive dinner experience with Chef Emanuele is priced at USD 195 plus taxes per person. For more information or to reserve, visit the Jumeirah Olhahali Island website here.
Drink
Cellar of quiet distinction: Vakkaru Reserve wins fifth Wine Spectator Award

At Vakkaru Maldives, wine isn’t merely served — it is curated, conversed with, and quietly revered. This has led to the resort’s European wine cellar, Vakkaru Reserve, being awarded Wine Spectator’s Best of Award of Excellence for the fifth year — the only resort in the Maldives to have done so.
Vakkaru Reserve, an intimate, striking space at the heart of the island, houses 620 labels selected with care by Head Sommelier Retheesh Kakkareth Mohanan and Assistant Sommelier Vasantha Kumar Nadarajah. Some stars in the collection favour narrative as much as provenance: a Château Cheval Blanc Premier Grand Cru Classé A trio from 1983, 1985 and 1990; Château Mouton Rothschild Pauillac 2009; Krug Clos du Mesnil Blanc de Blanc Brut 2002 and Château Pavie 1982, each one a vignette of a time and place, waiting to be uncorked.
“Our intention with Vakkaru Reserve has never been to impress with excess,” says Teddy Susanto Wiryawan, General Manager of Vakkaru Maldives. “Instead, it’s about assembling a collection that invites reflection, wines that linger in the mind as much as on the palate. This fifth award is not a milestone, but a reminder to keep listening to winemakers, regions, and the guests who come here seeking something they can’t find elsewhere.”
In a setting where time is allowed to stretch and the pace remains unhurried, the wine experience is naturally immersive. Vakkaru’s cellar hosts guided tastings, bespoke pairings, and a distinctive offering — a Wine & Chocolate Pairing Experience, where artisanal chocolates crafted in-house are paired with wine labels in unexpected harmony. Think Yuzu and Matcha Bonbon with Sauvignon Blanc, or an Espresso Bonbon set against a Tawny Port, delicious, deliberate acts of indulgence.
Vakkaru Reserve remains a quiet benchmark for those who appreciate depth over display. In this place of timelessness, let your wine journey stand less on ceremony, and more on memory and discovery.
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