News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Awards
Grand Park Kodhipparu Maldives secures nine accolades at World Luxury Awards 2026
Grand Park Kodhipparu Maldives is celebrating nine accolades at the 2026 World Luxury Awards, including two prestigious Global Winner titles, recognising excellence across resort hospitality, leadership, wellness and gastronomy.
The awards reflect the resort’s philosophy of Connected Island Luxury, where personalised hospitality, restorative wellness, exceptional dining and meaningful encounters with nature come together to create memorable island experiences.
Among the highlights, The Spa at Grand Park Kodhipparu Maldives was named Global Winner for Best Luxury Island Resort Spa, while signature fine-dining restaurant FireDOOR received the Global Winner title for Best Sunset Views.
The resort also received recognition as Best Luxury Boutique Resort and Best Luxury Lifestyle Resort in the Indian Ocean, alongside Best General Manager for Raffaele Solferino.

Global Recognition for Wellness and Gastronomy
Perched above the turquoise waters of the Indian Ocean, the resort’s overwater Spa offers a tranquil sanctuary for relaxation and restoration. In addition to its global title, it received two Indian Ocean awards: Best Luxury Boutique Spa and Best Luxury Oceanview Spa.
Meanwhile, FireDOOR’s global recognition celebrates its spectacular sunset setting overlooking the island’s house reef. Combining intimate fine dining with distinctive glass-floor features and panoramic ocean views, the restaurant also received Indian Ocean titles for Best Luxury Boutique Resort Restaurant and Best Luxury Waterside Restaurant.
Together, these achievements highlight the breadth of experiences that define Grand Park Kodhipparu Maldives, from restorative wellness to memorable moments shared over exceptional cuisine.

Celebrating the People Behind the Experience
For General Manager Raffaele Solferino, who has been part of the resort’s journey since pre-opening, the awards are a testament to the dedication of the island team.
“To receive nine World Luxury Awards, including two Global Winner titles, is an extraordinary honour and a wonderful recognition of our team’s passion and commitment,” said Raffaele Solferino, General Manager of Grand Park Kodhipparu Maldives.
“What makes this achievement particularly meaningful is that it celebrates the complete guest experience. We believe true luxury goes beyond beautiful surroundings; it is about genuine connections, thoughtful hospitality and creating moments that stay with our guests long after they leave. As we approach our tenth anniversary in 2027, these awards are both a celebration of our journey and an inspiration for the next chapter.”

A Decade of Island Hospitality
Since opening in 2017, Grand Park Kodhipparu Maldives has established a distinctive identity built around contemporary island luxury, personalised service and a deep connection with its natural surroundings.
As the resort prepares to celebrate ten years of welcoming guests in 2027, the nine World Luxury Awards provide a fitting recognition of its achievements and continued commitment to creating extraordinary island experiences.
News
ananea Madivaru Maldives unveils personalised island concierge experience
From 1 November 2026, ananea Madivaru Maldives will introduce its new Island Concierge Programme. A more personal and relaxed approach to island hospitality built around one simple idea: Here, you’re never just a villa number.
Rather than adopting the formality of a traditional butler service, the Island Concierge becomes each guest’s personal connection to the island, someone who knows their journey, remembers their preferences, anticipates their needs and helps them discover the resort naturally.

From the moment guests arrive, their Island Concierge becomes a familiar face throughout their stay. They personally welcome guests on arrival, connect with them over breakfast, assist with plans and experiences throughout the day, and return for a personal farewell at departure.

The concept is intentionally uncomplicated.
Less formality. More connection.

Island Concierges spend their time where guests are rather than behind a desk, around the beaches, pools, restaurants, bars and pathways of the resort. Whenever possible, they may even personally drive guests to dinner, spa appointments or activities, turning a simple buggy journey into another opportunity to connect.
They can assist with everything from restaurant recommendations and spa treatments to watersports, excursions, celebrations and the spontaneous island moments that often become the most memorable parts of a holiday.

The Island Concierge is also there to share the story of the island itself, its people, Maldivian culture, marine life and the fascinating realities of island living, from producing fresh water and electricity to caring for the beaches and surrounding environment.

“We don’t want to create another traditional butler or host concept,” says Pierre Edlund, General Manager of ananea Madivaru Maldives.
“We want something more natural and more human. Your Island Concierge is someone who gets to know you, remembers what you enjoy and helps make things happen without unnecessary formality. But ultimately, every colleague on our islands is part of the experience. The Island Concierge may be your personal connection, but the whole island is looking after you.”

Importantly, the philosophy extends far beyond the Island Concierge team.
At ananea Madivaru Maldives, every guest belongs to everyone. Whether a guest meets a chef, engineer, bartender, housekeeper, watersports colleague or leader, the philosophy remains the same.
Awards
Wellness by Mandara at Barceló Nasandhura named among world’s top 100 spas
Wellness by Mandara at Barceló Nasandhura has been named among the Top 100 Spas of the World 2026 by Luxury Lifestyle Awards, recognising the spa’s wellness services in Malé.
Located on Level 3 of Barceló Nasandhura, Wellness by Mandara caters to both international visitors and local residents, offering spa treatments and wellness services within the capital. Unlike spas located at island resorts, the facility provides an urban wellness option for guests seeking relaxation, physical recovery and regular self-care.
The spa draws on traditional Eastern healing practices and offers a range of treatments, including Mandara’s signature multi-hand massage therapies, ELEMIS facials, body treatments and specialised nail care packages.
Treatments are tailored to individual requirements by the spa’s therapists, with services designed to relieve muscle tension, support physical recovery and promote relaxation.
Trent Munday of Mandara Spa said the recognition reflected the team’s commitment to providing Asian spa therapies in Malé while serving both hotel guests and the local community.
Wellness by Mandara operates daily, offering treatments and spa packages to Barceló Nasandhura guests, Malé residents and day visitors.
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