News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Awards
Pulse Hotels & Resorts recognised for guest experience excellence at Singapore Business Awards
Pulse Hotels & Resorts, a global hospitality development company renowned for creating extraordinary holiday experiences, has been honoured with the Experiential Hospitality and Guest Experience Excellence Award at the Singapore Business Awards 2026.
Presented by APAC Insider as part of its Singapore Business Awards programme, this accolade celebrates organisations that exemplify innovation, performance, and transformative impact across competitive industries in Singapore’s vibrant business landscape. Winners were selected through a rigorous, research-driven assessment process that prioritises merit and contribution to excellence.
The Experiential Hospitality and Guest Experience Excellence Award recognises a hospitality operator that has elevated guest experiences through differentiated service offerings, innovative guest engagement, and a commitment to exceeding evolving traveller expectations. Pulse’s recognition underscores its success in integrating creativity, thoughtful design, service excellence, and memorable experiences across its portfolio.
Pulse Hotels & Resorts currently operates a diverse portfolio of acclaimed properties across the Maldives, each tailored to distinct guest preferences and travel lifestyles. The group’s portfolio includes The Nautilus Maldives, an ultra-luxury private island retreat; Kandima Maldives, a vibrant lifestyle island resort offering extensive activities and dining options; Nova Maldives, a contemporary all-inclusive destination designed for connection and adventure; and Eri Maldives, an eco-chic lifestyle island resort nestled in the pristine North Malé Atoll. Pulse is expanding its footprint with additional projects scheduled to launch in 2026 and 2027, including integrated residential experiences such as The Coral Residences at Kandima, which promise to redefine luxury living and holiday lifestyles in the Maldives.
Commenting on the win, the leadership of Pulse Hotels & Resorts emphasised the company’s unwavering focus on guest-centric innovation and meaningful hospitality. This award reflects the group’s strategic vision of elevating the ordinary into extraordinary moments that resonate with travellers from around the world.
Since its founding in 2015, Pulse Hotels & Resorts has built a reputation as a forward-thinking hospitality brand driven by entrepreneurial spirit and a mission to deliver extraordinary holiday experiences filled with happiness, well-being and delight. The group’s values — rooted in being smart, playful, responsible and human — inform how it engages guests, collaborators and communities alike.
The Singapore Business Awards 2026 winners were publicly announced in February 2026, with Pulse’s accolade highlighting the group’s commitment to service excellence and experiential hospitality in one of Asia’s most competitive business environments.
Featured
Coco Bodu Hithi and Coco Palm Dhuni Kolhu curate distinct Valentine’s escapes
Coco Collection is inviting couples to mark Valentine’s Day through two distinct expressions of romance at its island resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu. While each resort presents its own interpretation of love, both are united by a shared focus on authenticity, refined design and intuitive service, offering couples experiences centred on meaningful connection.
At Coco Bodu Hithi, contemporary design is paired with experiences created to encourage closeness and shared moments. Recognised as the Indian Ocean’s Most Romantic Resort 2025 at the World Travel Awards for the second consecutive year, the resort frames each stay around personalised encounters and signature touches designed to feel considered and sincere. These experiences are intended to allow couples to reconnect in an environment that feels relaxed and attentive.
For guests seeking a higher level of privacy, Coco Residence offers a secluded retreat defined by spacious villas, private pools above the lagoon, dedicated butler service and bespoke dining experiences tailored to individual preferences. The enclave is designed to place privacy and personalisation at the centre of the stay.
Coco Bodu Hithi is also recognised for its culinary focus, hosting visiting Michelin-starred chefs whose menus contribute to the resort’s dining programme. Romantic dining experiences take place in overwater and beachfront settings, where carefully prepared menus are complemented by the island’s natural surroundings. Beyond dining, couples are encouraged to unwind through wellness rituals, time spent along the shoreline or guided ocean experiences, with activities designed to support relaxation and shared discovery.
At Coco Palm Dhuni Kolhu, set within a UNESCO Biosphere Reserve, Valentine’s celebrations take on a quieter and more nature-led character. Rooted in sustainability and Maldivian heritage, the resort invites couples to slow their pace and engage with experiences shaped by the island’s environment and traditions.
Romantic moments at Coco Palm Dhuni Kolhu are expressed through experiences such as private pergola dinners, vow renewal ceremonies at sunset and personalised surprises reflecting each couple’s journey together. From 7 to 14 February, the resort will host a dedicated Valentine’s itinerary designed to foster a reflective atmosphere focused on togetherness and appreciation. Guests are also invited to support marine conservation initiatives, including the ongoing work of the Olive Ridley Project, which is closely associated with the island.
Wellness plays a central role in the Valentine’s offering at both resorts. Coco Spa, set within natural surroundings, provides couples with shared spa journeys featuring treatments and therapies using natural ingredients. Additional experiences at Coco Palm Dhuni Kolhu include sunrise walks, lagoon swims, guided nature activities and quiet moments designed to restore balance and encourage personal reflection.
Across both islands, Coco Collection presents Valentine’s Day as an opportunity for couples to reconnect through thoughtful experiences, private moments and settings that highlight the natural beauty of the Maldives.
Featured
Francesc Miralles and Numthip Puntha to lead wellness residencies at Amilla Maldives
Amilla Maldives is hosting two visiting wellness practitioners during February and March, offering guests access to tailored therapies focused on balance, vitality and overall wellbeing.
Currently in residence, Francesc Miralles is at the resort from 30 January to 20 February 2026. An internationally recognised wellness consultant from Catalonia, he brings more than three decades of experience across Classical Chinese Medicine, physiotherapy and luxury hospitality. His approach integrates therapeutic movement, seasonal wellbeing and food as medicine, supporting guests in building resilience, restoring energy and achieving a sense of calm. During his residency, guests can book personalised sessions including physiotherapy, postural alignment, acupuncture, craniosacral therapy and facial acupuncture, alongside Harmonia classes focused on posture, mindfulness and longevity nutrition.

From 20 February to 25 March 2026, Francesc will be followed by Numthip Puntha, also known as Amp. A highly qualified physiotherapist from Thailand, she specialises in integrative therapies that combine Lifestyle Medicine, Sound Healing and Chi Nei Tsang. Her treatments are designed to support emotional release, detoxification and the restoration of the body’s natural energy flow. Guests will have the opportunity to experience healing massage, lymphatic drainage, Tibetan sound therapy, cranial release, Reiki and Chi Nei Tsang, as well as group sound bath sessions.
These visiting practitioner programmes form part of Amilla Maldives’ ongoing focus on personalised wellness, delivered within the resort’s tranquil island environment. Further information about the resort and its wellness offerings is available via the Amilla Maldives website.
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