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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Awards

The Nautilus Maldives named to Condé Nast Traveler Gold List 2026

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The Nautilus Maldives has once again earned a place in Condé Nast Traveler’s The Gold List for 2026, standing as the only destination from the Maldives to receive this prestigious recognition. Curated by the publication’s global editors, The Gold List honours destinations that set new benchmarks in luxury and celebrates places that leave a lasting imprint on discerning travellers.

This latest distinction reflects Condé Nast Traveler’s continued recognition of The Nautilus’s singular character and its commitment to crafting unscripted, deeply meaningful journeys. The private island’s captivatingly free-spirited ethos, where moments unfold without hurry and guests embrace a world unbound by schedules, has long drawn admiration from international tastemakers and influential editors. The philosophy of Freedom Unscripted continues to define the island today, evolving through thoughtful craftsmanship and an intuitively personalised approach to luxury.

Since its debut, The Nautilus has emerged as a powerful voice within the ultra-luxury landscape. Its rise was first marked by its success in Condé Nast Traveler’s Readers’ Choice Awards, followed by further acclaim through honours such as Tatler’s Best Private Island Retreat and its earlier inclusion in The Gold List. With only twenty-six beach and ocean houses, the private island has since become an unexpected yet compelling benchmark for privacy, individuality and the art of unscripted luxury.

Today’s inclusion in The Gold List 2026 reflects not only sustained excellence but also the private island’s ongoing evolution. From pioneering marine conservation programmes and curating world-class Masters for Masters residencies to elevating its culinary, wellness and personalisation frameworks, The Nautilus continues to shape a new narrative of experiential luxury in the Maldives.

General Manager Adan Gomez shared, “We are honoured to be named once more in The Gold List. Very few resorts have the privilege of receiving this recognition twice in such a short time. It speaks to the passion of our island family and the trust of the guests who choose The Nautilus as their home in the Maldives. The Gold List recognises destinations that are truly exceptional. To be acknowledged again reinforces The Nautilus’s place among the world’s most inspiring luxury resorts. It is a moment of great pride, and a meaningful affirmation of our philosophy rooted in freedom, individuality and authenticity.”

As The Nautilus looks ahead, this accolade strengthens its resolve to remain a place where time slows, creativity thrives and every journey is curated entirely around the guest. A world shaped by them, and for them.

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Serenity Spa at Baros Maldives introduces new rituals, multi-day wellness journeys

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Baros Maldives unveils a renewed Serenity Spa menu this season, marking a thoughtful evolution of the island’s wellness offering. Designed for travellers seeking restoration with tangible results, the new menu positions Baros as a refined glowcation destination — where meaningful relaxation meets visible, lasting wellbeing.

Set within the lush heart of the island, Serenity Spa is reached by a winding sandy path, accompanied by birdsong, palms and the soft scent of tropical blooms. Here, wellness moves beyond passive pampering. Baros blends time-honoured Asian healing traditions with modern techniques, advanced skincare and potent natural actives, creating experiences that restore balance, enhance radiance and invite deeper rest.

Central to the new menu is a curated collection of island-inspired signature rituals. Baros Forest Therapy draws on the calming power of nature, combining grounding essential oils, guided inhalation, flowing massage, a mineral-rich mud mask and a soothing scalp massage to ease stress and reconnect body and mind. The Serenity Green Signature and Walk in the Garden rituals further reflect Baros’ forested landscape, using botanical actives, aromatherapy and intuitive bodywork for deeply sensory renewal.

Serenity Spa’s enhanced product portfolio brings together globally respected wellness brands. Natura Bissé introduces science-led facial and body therapies, while Aromatherapy Associates offers mood-enhancing massages designed to support sleep, relaxation and emotional wellbeing. Obsidian for Men delivers focused, mineral-rich treatments and Margaret Dabbs elevates hand and foot care into restorative rituals.

“Each product has been carefully selected for its efficacy and its ability to work in harmony with our nature-led environment,” says Tri Wardani, Cluster Director of Spa at Baros Maldives. “This allows us to offer treatments that are both sensorial and results-driven, without losing the calm, understated essence of Baros.”

Complementing the menu are two wellness journeys, offered over three, five and seven days. Each combines personalised therapies, advanced facials, daily movement practices and time in nature, designed to be experienced at a personal pace.

“This new chapter at Serenity Spa is a natural evolution of what Baros has always stood for,” shares Ibrahim Shijah, the General Manager of Baros Maldives. “It is about deepening the guest experience, with wellness that feels natural, intelligent and entirely in tune with our island.”

Please contact reservations@baros.com or +960 664 2672 for booking enquiries.

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Love

Month of romance: Dusit Thani Maldives sets out Valentine’s dining, private experiences

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This February, Dusit Thani Maldives invites couples to celebrate love through a thoughtfully curated Month of Romance, where intimate island settings, refined dining, and heartfelt moments come together in one of the Maldives’ most captivating natural environments.

Set on Mudhdhoo Island in Baa Atoll, a UNESCO World Biosphere Reserve, Dusit Thani Maldives transforms the spirit of Valentine’s Day into a month-long celebration, offering couples the opportunity to reconnect through meaningful experiences designed to be savoured at an unhurried pace.

Throughout February, guests are invited to enjoy bespoke romantic experiences across the island, from secluded beachfront moments to sunset settings overlooking the Indian Ocean. Each experience is carefully designed to celebrate togetherness, guided by the resort’s signature blend of Thai hospitality and Maldivian island warmth.

Whether shared beneath starlit skies or surrounded by tranquil lagoon views, the Month of Love Escape offers couples the space to pause, connect, and create lasting memories.

At the heart of the celebration is a collection of Valentine’s dining experiences, crafted to elevate the art of romantic dining through refined flavours and immersive settings.

Overlooking the ocean at sunset, Sea Grill presents A Truffle Romance, a five-course set menu inspired by the rich aromas and textures of truffle, available from 7 to 21 February. Thoughtfully curated to complement the restaurant’s panoramic views, the experience offers a sophisticated celebration of flavour in a relaxed yet refined setting, with optional wine pairing available.

Set against the raw beauty of a secluded sandbank, this intimate dining experience invites couples to enjoy an unforgettable evening surrounded by the stillness of the ocean. Featuring a discreet sunken table setup on powder-soft sands, the experience unfolds with a thoughtfully curated multi-course menu highlighting premium lobster and caviar, complemented by elegant wine selections and champagne. With attentive private chef service and the open sky above, the evening is designed to be unhurried, personal, and deeply atmospheric, allowing couples to savour both the flavours and the moment.

For a timeless expression of romance, couples may enjoy a four-course set menu served directly on the beach. Surrounded by soft candlelight and the gentle rhythm of the waves, this intimate dining experience is designed to capture the essence of a classic Valentine’s evening in the Maldives.

Beyond the dining experiences, the natural beauty of Dusit Thani Maldives provides the perfect backdrop for romance. Lush tropical gardens, expansive beaches, and tranquil lagoon vistas set the stage for moments that unfold effortlessly, guided by the island’s serene pace and sense of privacy.

At Dusit Thani Maldives, romance is found in the details, in the settings created, the flavours presented, and the moments shared together. The Month of Romance is designed to offer guests meaningful experiences that feel personal, intimate, and truly memorable.

The Month of Romance and Valentine’s dining experiences are available throughout February, with advance reservations recommended.

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