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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Beneath and beyond the reef, Machchafushi Island tells a story of nature

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Hidden within the South Ari Atoll lies a remarkable ecosystem where life moves in quiet harmony. At Machchafushi Island Resort and Spa by the Centara Collection, the island is more than a destination, it is a living universe shaped by ocean currents, coral gardens, tropical birds, and the rhythms of the reef. From the vibrant world beneath the lagoon to the gentle rustle of palms overhead, every corner of the island supports a delicate network of life. Together, these elements form the Machchafushi Universe, a place where nature thrives, evolves, and invites discovery. Guests become observers of a living story, written in coral formations, passing reef fish, turtles gliding gracefully through the water, nesting seabirds, and the ever-changing colours of the Indian Ocean.

Just steps from the shoreline lies a thriving underwater world. The award-winning house reef surrounding Machchafushi Island shelters a diverse community of marine life, from delicate coral formations to schools of reef fish moving like living currents through the lagoon. Hard and soft corals form intricate underwater gardens, creating habitats for countless species. Among them, Blue-tip Acropora with its cream, brown or greenish branches tipped in blue or purple and Maze Coral with its meandering valleys and thick ridges form the foundation of the reef. Sea fans sway gently in the currents, offering shelter to small fish, crustaceans and seahorses. Parrotfish, butterflyfish, angelfish, reef sharks, stingrays, manta rays, whale sharks and turtles glide through this kaleidoscopic marine tapestry.

The house reef is also home to the Kudhi Maa Shipwreck, a sunken Japanese cargo ship now alive with lionfish, batfish, glassfish and groupers, creating a spectacular underwater theatre for snorkellers and divers alike. Each dive or snorkelling experience reveals another chapter of this underwater universe, defined by colour, movement and remarkable biodiversity.

At the heart of the Machchafushi Universe are the corals themselves, living architects that build the foundation of the reef. Branching corals form underwater forests while massive boulders rise slowly over decades, sheltering fish, protecting the shoreline and sustaining the delicate balance of ocean life. Through reef awareness initiatives and careful stewardship, the resort actively supports the preservation of these vital ecosystems.

Above the shoreline, another world unfolds. Towering coconut palms, tropical shrubs, and coastal vegetation create a lush canopy that shelters a variety of birdlife. Early mornings often begin with the song of birds moving through the trees, while gentle sea breezes carry the rhythm of island life through the foliage. Machchafushi Island Resort and Spa by the Centara Collection is home to a fascinating array of feathered visitors. Grey Herons (Maakana) stand patiently along the water’s edge, hunting fish or crabs, while White-breasted Waterhens (Kanbili) move energetically through bushes and shallow waters. Asian Koels (Koholu) call from the treetops, and graceful Black-naped Terns (Dhivehi Raajeh) and Roseate Terns (Raajeh Dhivehi) glide elegantly over the lagoon. Colourful parrots, including Blue-and-Gold Macaws (Ossie) and Ringneck Parrots (Sunday), bring energy and charm to the island’s surroundings, adding vibrancy and life to the immersive experience of the Machchafushi Universe.

The Banyan Tree, or Ummeedhu Tree meaning Wish Fulfillment in Dhivehi, holds a sacred place at Machchafushi Island. Over two centuries old, its roots reach deep into the earth while its branches stretch skyward, embodying strength, resilience and enduring spirit. Guests may participate in the Sacred Thread Ceremony, tying golden leaves to the tree to set intentions, a quiet moment to reflect, reconnect with nature and leave a piece of their story within the island’s living legend.

Every experience at Machchafushi Island is crafted to awaken the senses. Guests can swim alongside gentle whale sharks, explore the house reef just steps from their villas, glide over coral gardens, or dive into the waters of the Kudhi Maa Wreck. Kayaking and paddleboarding offer a closer connection to the lagoon, while night snorkelling reveals glowing plankton and the secret world of nocturnal marine life.

“At Machchafushi Island, every ripple of the lagoon, every whisper of palms and every vibrant flicker of coral tells a story waiting to be discovered,” says Francesco Pompilio, Cluster General Manager of Machchafushi Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives. “The Machchafushi Universe is more than an island, it is a living tapestry of nature, culture and wonder. From swimming alongside gentle whale sharks and gliding past kaleidoscopic coral gardens to pausing beneath the ancient Banyan Tree and listening to the island’s songbirds at dawn, each moment is crafted to spark connection. Here, we are redefining the Maldivian experience, offering guests not just a stay, but a journey into a universe where nature leads, and every encounter becomes a memory etched in the heart of Machchafushi Island.”

Every coral colony, reef fish, turtle and seabird forms part of the intricate web that makes Machchafushi Island so special. Through responsible marine practices, reef awareness programmes and conservation initiatives, the resort remains committed to protecting this living environment for generations to come. The Machchafushi Universe is not only something to admire, it is something to understand, respect and preserve, a living paradise where every moment tells a story, and every visit becomes part of its enduring legacy.

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Milaidhoo Maldives welcomes visiting Thai healer for spa residency

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Milaidhoo Maldives is set to welcome visiting Thai wellness practitioner Naphat Theechanthuek for a special residency at the island’s serene spa from 11th to 30th April 2026.

With more than two decades of experience in luxury wellness and holistic healing, Naphat brings a deeply intuitive approach to her practice. Her treatments blend time-honoured Thai bodywork with energy-based therapies, creating experiences that nurture balance, release tension and restore harmony between body, mind and spirit.

During her residency, guests will be invited to discover a thoughtfully curated collection of therapies inspired by ancient Thai healing wisdom. These signature rituals combine traditional Thai massage with Himalayan crystal salt stone therapy, herbal compress treatments, Tok-Sen rhythmic tapping therapy, reflexology and the soothing vibrations of crystal singing bowls.

Every experience begins with a personal consultation, allowing Naphat to tailor each treatment to the guest’s individual needs, whether seeking deep muscular release, energetic alignment, deep relaxation or a moment of mindful reconnection.

Among the highlights of the residency is the Thai Energy Balancing Ritual, an immersive therapy that weaves together Thai massage, Tok-Sen tapping, Himalayan salt stones and the resonant vibrations of crystal bowls to help restore the body’s natural energy flow.

Guests may also experience Crystal Resonance Sound Healing, a deeply meditative session designed to calm the nervous system and invite a profound sense of stillness through harmonic sound vibrations.

Set within the peaceful natural beauty of Milaidhoo Maldives, this visiting practitioner residency offers a rare opportunity to experience authentic Thai healing traditions in one of the world’s most tranquil island settings.

Naphat’s residency will run from 11th to 30th April 2026 and advance reservations are recommended.

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The Halcyon Private Isles Maldives collaborates with Maldivian artist Ahmed Aleem

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The Halcyon Private Isles Maldives, Autograph Collection has announced a collaboration with Ahmed Aleem Shakoor, who is currently in residence at the resort, introducing a creative element to the guest experience.

Aleem, a self-taught artist, is known for work that combines maritime themes, surrealism and symbolism. His practice spans watercolours, acrylics and mixed media, drawing inspiration from the Maldives’ history and ocean landscapes, often expressed through the use of light, depth and narrative.

During his residency, Aleem is working with the resort to develop a series of artistic and cultural experiences aimed at engaging guests. These include live painting sessions, informal interactions with the artist and workshops designed to encourage creative participation.

The programme forms part of the resort’s wider activities, with offerings such as mini canvas painting, coconut painting and creative art sessions available to guests. In addition, Tales Painted in Sunlight combines elements of Maldivian folklore, storytelling and visual art, providing further insight into local culture.

The collaboration reflects the resort’s approach to incorporating local artistic talent into its programming, while offering guests opportunities to engage with creative activities in a relaxed setting. The residency is designed to allow guests to explore artistic expression as part of their island experience.

As part of its seasonal programme, selected artistic activities are also included in the resort’s Easter offerings, providing additional opportunities for guests to take part in creative experiences during their stay.

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