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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Vanessa Goodman joins Pullman Maldives Maamutaa for Vibrance Week

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Pullman Maldives Maamutaa has announced wellness expert Vanessa Goodman as its resident practitioner for Vibrance Week, a six-day wellness programme taking place from 21 to 26 September 2026.

Held under the theme “Relax, Restore, Revive”, the programme will introduce guests to a series of experiences centred on movement, recovery, mindfulness and personal wellbeing.

According to the resort, Vibrance Week reflects its approach to wellness as an ongoing, holistic practice rather than an experience limited to a holiday. The programme is intended to help guests reconnect, recharge and develop practices that can support balance in their personal and professional lives.

Goodman brings 14 years of practice and research into the relationship between movement, breath, emotions and the nervous system. Her approach considers movement not only as physical exercise, but also as a tool for developing strength, confidence, self-awareness and a deeper connection between physical and mental wellbeing.

During the week, Goodman will guide guests through a framework built around three areas: purposeful movement, safe physical challenge, and the balance between performance and recovery.

The resort said the programme will encourage participants to work towards physical goals while remaining mindful of their individual limits, with recovery and restoration incorporated alongside more active sessions.

“Vanessa’s philosophy aligns perfectly with this vision. For her, movement goes far beyond physical exercise — it is a strategic pathway to building inner strength, confidence, self-awareness and deeper cognitive connection,” Pullman Maldives Maamutaa said in announcing the programme.

Vibrance Week forms part of the resort’s wider focus on experiences designed around wellbeing and lifestyle, combining guided activities with its island setting in Gaafu Alifu Atoll.

The programme will run at Pullman Maldives Maamutaa from 21 to 26 September 2026.

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Finolhu wins Best Design Resort in Maldives at Global Destination Awards

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Finolhu, a Seaside Collection Resort, has been named Best Design Resort in the Maldives at the Global Destination Awards by World Fashion Channel, celebrating the resort’s distinctive approach to design, creativity and contemporary island living.

The award was announced at the Global Destination Awards ceremony in Moscow, an international luxury travel event bringing together leading hospitality professionals, international hotel brands, travel experts, celebrities and prominent travellers. The awards recognise outstanding destinations, hotels, resorts, restaurants and personalities shaping the global luxury travel landscape.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Finolhu is known for an aesthetic that deliberately departs from conventional interpretations of Maldivian luxury. The resort’s design, conceived by London-based design studio Muza Lab, brings together bold colours, expressive patterns, natural textures and playful details to create a contemporary interpretation of island life.

Across its 125 villas, restaurants, bars and social spaces, Finolhu’s visual identity is characterised by an eclectic mix of influences and a sense of individuality. From beachfront and overwater villas to the resort’s celebrated two-kilometre sandbank and the barefoot setting of Crab Shack, design is woven throughout the guest experience.

The recognition also reflects Finolhu’s wider identity as the Island Playground, where design is complemented by a year-round programme spanning art, gastronomy, wellness, sport and entertainment. Visiting artists and creative collaborations form an important part of this approach, allowing guests to engage with creativity through immersive experiences and encounters throughout their stay.

World Fashion Channel is an international lifestyle television network covering fashion, beauty, travel and luxury lifestyle, with an audience of more than 30 million viewers. The channel is distributed through major Russian cable and satellite operators, including MTS, Beeline and NTV-Plus, as well as across premium hotels, shopping destinations, luxury boutiques, restaurants, beauty salons and wellness clubs. It is also an official media partner of Moscow Fashion Week, Sochi Fashion Week and other major fashion and lifestyle events.

The Best Design Resort in the Maldives title adds to Finolhu’s growing portfolio of international recognition and reinforces the resort’s position as one of the Maldives’ most distinctive design-led destinations, where creativity, individuality and the natural beauty of Baa Atoll come together in an unmistakably playful island experience.

For more information and to learn more, visit finolhu.com.

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Alila Kothaifaru Maldives welcomes Golden Week with dining, tea and island experiences

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This Chinese National Day holiday, Alila Kothaifaru Maldives invites all guests to embrace the natural rhythm of island life in the serene surroundings of Raa Atoll. From 1 to 7 October 2026, the resort will celebrate the season with a thoughtfully curated programme of dining and cultural experiences, complemented by its Half Board Special and the privacy of its signature Overwater Pool Villas.

Set within a naturally lush island surrounded by the Indian Ocean, the resort offers the freedom to experience the holiday entirely at one’s own pace. Days might begin with breakfast overlooking the sea, continue with time in the lagoon or a quiet afternoon beside a private pool, and end over dinner beneath tropical skies.

The setting itself has earned international recognition for its distinctive design and visual appeal. Alila Kothaifaru Maldives was named among Trip.com’s Asia 100 – Instagrammable Hotels in both 2025 and 2026, while Trip.com’s 2026 ranking of Instagrammable Hotels in the Maldives places the resort at No. 3.

Overwater Living, the Alila Way

For travellers dreaming of the quintessential Maldives experience, the resort’s Overwater Pool Villas extend above the lagoon with uninterrupted views of the Indian Ocean.

The Lagoon Overwater Pool Villa, Ocean Overwater Pool Villa and Sunset Overwater Pool Villa each offer 125 square metres of contemporary indoor-outdoor living, with a private pool and the water always within sight. Whether waking to the changing colours of the lagoon or watching the sun descend from the privacy of the villa, the experience places the landscape at the centre of the stay.

For larger families and multi-generational groups, the resort also offers spacious multi-bedroom accommodation, including the Two-Bedroom Beach Pool Villa and Boduge Residence, allowing extended families and friends to stay together while retaining their own sense of space.

“Golden Week is an occasion to come together, and we wanted the celebration on the island to feel both familiar and distinctly Alila. Guests can gather over steamed local reef fish with ginger and scallion, share the warmth of a hot pot evening, learn the art of dumpling making with Chef Amrit, or slow down over tea masterclasses and pairing rituals with Dilmah Tea. These experiences bring the spirit of the celebration into the rhythm of island life, while giving families and friends the freedom to enjoy their time together in their own way,” says Thomas Weber, General Manager of Alila Kothaifaru Maldives.

A Celebration Around the Table

Dining takes a central place in the celebrations, with a programme created especially for the week.

The programme begins on 1 October with a Dumpling Making Class with Chef Amrit, followed on 2 October by Flavors of the Golden Week, featuring steamed local reef fish with ginger and scallion. The weekend brings convivial Flavors of the East Hot Pot Nights, while Chinese-Flavored BBQ Skewer Night at Yakitori Bar adds another celebratory evening on 6 October. The programme culminates on 7 October with the Golden Week “Seasalt Night” Buffet Dinner.

Throughout the week, guests can also discover a series of tea experiences presented in collaboration with Dilmah Tea, including Tea Mini-Classes exploring wellness and health tips, Tea Masterclasses and Tastings, and evening Tea-Pairing Rituals — introducing a quieter ritual to the island celebrations.

Half Board, with the Freedom to Explore

Adding ease and flexibility to the stay, the resort’s Half Board Special brings breakfast and dinner into the rhythm of each day while leaving guests free to explore Alila Kothaifaru Maldives’ wider culinary landscape.

The plan includes daily breakfast at Seasalt and dinner at Seasalt, Pibati, Yakitori Bar or Umami, served as a three-course à la carte menu, excluding Teppanyaki. Guests wishing to dine at another venue receive a USD 75 food credit, applicable at participating experiences including Teppanyaki, The Shack and Dining Experiences, subject to availability. Premium and signature items may carry an additional charge.

This flexibility means no two evenings need feel the same: dinner might unfold over Japanese flavours at Umami, around the table at Seasalt, or somewhere entirely more secluded at The Shack, the resort’s private sand cay.

The Half Board Special is complemented by a collection of Alila Hospitalities, including welcome amenities, Spa Alila wellness activities, complimentary use of snorkelling equipment, daily poolside refreshments and access to Play Alila, the 24-hour Fitness Centre and Library. In-room reusable water bottles, Alila Living bath amenities, Villa Host service and resort-wide Wi-Fi are also included.

Island Days, Made Personal

Beyond the celebrations, the island invites guests to find their own rhythm. Snorkelling and diving reveal the marine environment of Raa Atoll, while Play Alila, outdoor games and padel tennis offer easy ways for families to spend time together.

For something slower, Spa Alila and island wellness experiences create space to reset, while Alila Moments connect guests more closely with Maldivian culture, nature and local traditions.

The programme has deliberately been designed with room for spontaneity. Complimentary experiences are woven between the culinary events, including dumpling making and scheduled tea activities, allowing guests to participate as much — or as little — as they wish. Selected activities require advance reservations, while dine-around credit is applicable to certain dining experiences.

An Island Celebration, Shaped Around You

From overwater mornings and private-pool afternoons to dumpling making, tea rituals and dinners overlooking the Indian Ocean, the week celebrates a simple luxury: time together, with the freedom to choose how it is spent.

For more information or to plan a Golden Week escape, visit www.alilakothaifarumaldives.com.

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