News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Local
Atmosphere Foundation supports 1,440 households, 3,599 students in 2025
The Atmosphere Foundation has published its inaugural annual report, bringing together the stories and results of its work across the Maldives during 2025. The report documents a year shaped by close collaboration with island councils, schools, universities, community organisations and individuals working to create lasting opportunities within their communities.
Established as the community and sustainability arm of Atmosphere Core, Atmosphere Foundation works by listening to communities and supporting ideas grounded in local priorities. The Annual Report 2025 offers a detailed account of this approach in action, covering initiatives in education, livelihoods, health, community wellbeing and environmental protection.
During the year, the Foundation worked alongside 47 implementing partners and engaged 37 experts across its programmes. Its initiatives supported more than 1,440 households and 3,599 students across 38 schools and two universities. The Foundation also conducted 91 training sessions, engaged 913 parents through awareness programmes and provided skills development opportunities for 463 teachers.
Environmental action remained a major focus. Through the Foundation’s flagship Bamboo for Climate Mitigation project, 3,722 bamboo plants were planted across 48 islands in every atoll of the Maldives. The programme has involved more than 23 community groups and 18 island councils. At the Vaikaradhoo Bamboo Park, the local council extended the initiative by replanting 200 bamboo cuttings across the island, demonstrating how a supported project can grow under community ownership.
The Foundation also partnered with the Maldives National University on a scientific study examining how different bamboo species grow in island environments. The research will help establish a stronger body of local knowledge to guide future cultivation and understand bamboo’s potential ecological role in the Maldives.
Alongside its environmental programmes, the Foundation supported practical routes towards income generation. In HDh. Vaikaradhoo, a soft toy initiative involving 14 households began producing fabric turtles and crabs for young guests visiting Atmosphere Core resorts.

Education initiatives ranged from improving preschool learning environments to placing locally relevant books in schools and libraries. The Foundation supported the printing of 1,000 copies of the Dhivehi children’s book Ainee aai Velaa, created with the Olive Ridley Project Maldives, and contributed towards 1,000 copies of Atoll and Island Formation in the Maldives. The latter was distributed free of charge as an educational resource for students across the country.
Health and community care programmes included 779 vision screenings and screenings for 112 people through community-based hearing camps. Other initiatives addressed healthy ageing, nutrition, non-communicable diseases and domestic violence awareness, reflecting the range of needs identified through the Foundation’s community partnerships.
Commenting on the report, Ismail Faseeh, Senior Vice President of Atmosphere Foundation, said: “Real change does not happen alone. It grows when communities, councils, educators and partners come together, each bringing their own knowledge and strengths. This report is a reflection of the trust communities have placed in us and of what becomes possible when people work towards a shared purpose.”
Rather than presenting support as a one-way contribution, the report recognises the communities and partners who shaped each initiative. Eighteen focus groups were conducted during the year to better understand community needs and help ensure that programmes remained locally relevant.
Through the publication of its first annual report, Atmosphere Foundation aims to provide a transparent record of its progress while recognising the many people and organisations behind it. Together, the projects illustrate how practical support, shared knowledge and local ownership can help good ideas take root and grow.
News
Finolhu brings ‘Magic by the Sea’ to Maldives for festive season 2026
This festive season, Finolhu, a Seaside Collection Resort, invites guests to embrace the wonder of Magic by the Sea, an imaginative celebration of togetherness, discovery and island living. Set within the UNESCO Biosphere Reserve of Baa Atoll, the resort will transform its celebrated Island Playground into a world of festive enchantment, where cherished traditions meet contemporary creativity, exceptional gastronomy and the carefree spirit of the Maldives.
Unfolding from 21 December 2026 through early January 2027, the festive programme brings together an inspiring collection of experiences designed for guests of all generations. From sun-drenched days exploring the island’s natural beauty to atmospheric evenings beneath the stars, the celebrations capture Finolhu’s distinctive approach to luxury: vibrant, expressive and effortlessly relaxed.
At the heart of the festivities is a celebration of connection. The season begins with the traditional Festive Tree Lighting, bringing guests together for an evening of music, entertainment and holiday cheer against the backdrop of the Indian Ocean. Christmas takes on a distinctly tropical character, with Santa Claus making a special island arrival, while elegant Christmas Eve celebrations and a spectacular New Year’s Eve gala bring a sense of occasion to the shores of Finolhu. As the year draws to a close, live performances by the international Goldsingers, captivating entertainment and a dazzling fireworks display set the stage for an unforgettable welcome to 2027.
Gastronomy remains central to the festive experience, reflecting Finolhu’s reputation as one of the Maldives’ leading culinary destinations and its recent recognition as Best Culinary Resort at the TTM Awards 2026. Throughout the season, guests can discover a diverse collection of dining experiences that celebrate international flavours, local ingredients and the pleasure of sharing memorable moments around the table. From refined festive gala dinners and exclusive Anguru dining experiences to relaxed beachfront gatherings, seafood specialities and vibrant culinary celebrations, each occasion is thoughtfully designed to complement the island’s extraordinary setting.

Creativity also finds its place within Magic by the Sea, with Finolhu’s Art Lab offering opportunities for guests to explore artistic expression inspired by the surrounding ocean. A highlight of the season is the collaboration with Casa Adams, founded by ceramic artist Araceli Adams, whose hands-on pottery experiences invite guests to discover traditional techniques and create personal keepsakes inspired by the colours, textures and beauty of the Maldives. Alongside these artistic encounters, an engaging programme of painting, craft workshops and creative experiences encourages guests of all ages to embrace their imagination.
For families, the festive season promises a world of discovery and adventure. Finolhu’s Oceaneers Club and Teens Hut will host an extensive programme of experiences tailored to younger guests, from festive baking and treasure hunts to creative workshops, sporting challenges and island explorations. Family-friendly competitions, interactive entertainment and shared adventures offer opportunities for parents and children to connect, while dedicated experiences for teenagers introduce a contemporary mix of music, photography, creativity and outdoor activities.
Beyond the festivities, the natural beauty of Baa Atoll provides the setting for moments of exploration and renewal. Guided snorkelling experiences with Finolhu’s Marine Biologist offer a closer connection to the remarkable marine environment, while ocean-inspired educational activities introduce younger guests to the importance of marine conservation. For those seeking a gentler rhythm, sunrise yoga, meditation, wellness experiences and peaceful moments by the sea provide a welcome balance to the season’s lively celebrations.

As daylight gives way to golden sunsets, Finolhu’s signature social spirit comes alive. Beachfront cocktail gatherings, sunset celebrations, live music, DJ performances and the resort’s celebrated White Parties create an atmosphere that is both sophisticated and refreshingly playful. Whether enjoying a leisurely afternoon at Crab Shack, gathering with loved ones on the sandbank or dancing beneath the stars, guests are invited to experience the festive season at their own pace.
Framed by turquoise lagoons, powder-soft beaches and Finolhu’s iconic two-kilometre sandbank, Magic by the Sea offers more than a traditional festive escape. It is an invitation to rediscover the joy of being together, embrace new experiences and create lasting memories in one of the Indian Ocean’s most extraordinary island settings.
With its distinctive blend of creativity, gastronomy, wellness and spirited entertainment, Finolhu welcomes guests to celebrate the season in true Island Playground style, where every day brings a new discovery and every evening holds the promise of something magical.
For more information and reservations, visit www.finolhu.com.
News
Kuredhivaru Resort & Spa marks eight years in Maldives with special guest experiences
Eight years of island moments, memorable stays, and Maldivian hospitality come together this November as Kuredhivaru Resort & Spa celebrates its eighth anniversary with a month of special experiences, culminating in a gala evening on 7 November.
Set against the turquoise waters of Noonu Atoll, the celebrations reflect what makes time at Kuredhivaru distinctive: the freedom to slow down, reconnect, and discover the island in unexpected ways.

The anniversary gala will begin with cocktails on Bodumas Beach before guests gather for dinner at Onu Marche. Live music, DJ performances, a special address from the General Manager, and the traditional cutting of the anniversary cake will bring the evening together in a festive celebration of the resort’s journey.
Throughout November, guests can also discover Eight Experiences for Eight Years, a collection of curated dining, wellness, and ocean adventures. Highlights include private dining in the resort’s Secret Garden, a castaway picnic on a nearby private island, and Cinema Underthe Stars, where a movie unfolds beneath the Maldivian night sky.

For those seeking a slower pace, multi-day spa journeys offer moments of renewal and relaxation. Guests looking for adventure can take to the waves with special offers on jetskiing or even explore the breathtaking underwater world with their first Discover Scuba Diving experience.
The celebrations extend beyond dining and wellness, with recreational activities and friendly competitions bringing guests together through beach sports, stand-up paddleboarding, fitness challenges, and family games.
More than marking a milestone, the eighth anniversary is an opportunity to celebrate the experiences and connections that have shaped Kuredhivaru over the years. From quiet moments by the lagoon to evenings shared beneath the stars, the resort’s November programme invites guests to make new memories while celebrating eight years of island living.

For any reservations or inquiries, guests are encouraged to contact the resort at Resort.Kuredhivaru.Reservations@ennismore.com or +960 656 3000.
-
Awards7 days agoCinnamon Maldives resorts celebrate triple win at SATA 2026
-
Awards1 week agoAtmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026
-
Action1 week agoFour Seasons Resorts Maldives honoured for 25 years of marine conservation efforts at HICAP 2026
-
Featured1 week agoReethi Faru Resort reveals festive line-up of dining, entertainment and island experiences
-
Fashion7 days agoKAYALI showcases Maldives as luxury brand destination with first global trip
-
Cooking1 week agoMilaidhoo Maldives welcomes Chef JKP for culinary workshop, wine-pairing dinner
-
Awards1 week agoELE|NA recognised for excellence in wellness hospitality at SATA 2026
-
News1 week agoThe Standard, Huruvalhi Maldives to introduce refreshed villas, dining and wellness facilities


