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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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‘Rosé All the Way’: SO/ Maldives plans beachfront Valentine’s Day celebration

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Love doesn’t arrive loudly at SO/ Maldives, it drifts in with the tide, glows at sunset, and lingers long after the last note of music fades. This Valentine’s Day, the island invites couples to slow down, lean in, and write their own love story in paradise with Rosé All the Way, an intimate beachfront celebration at Lazuli Beach on 14 February 2026.

As the sky blushes pink and the lagoon mirrors the stars, Lazuli Beach transforms into a romantic sanctuary. Soft candlelight flickers, a soulful live band sets the rhythm of the evening, and the gentle sound of waves becomes part of the melody. Here, time feels suspended just two hearts, one island, and a moment that belongs only to you.

Couples are treated to a thoughtfully curated four-course dining experience, paired with a bottle of rosé champagne, designed to be savoured slowly, sip by sip, course by course. Every detail is intentional, every moment effortless romance without rules, elegance without pretense.

Celebrate love starting on The Citronee Club Beach with Rosé All the Way, an exclusive Valentine’s Day dining experience:

  • USD 380++ per couple for Bed & Breakfast guests
  • USD 240++ per couple for Half Board, Full Board and All Inclusive guests

Valentine’s Day is not confined to a single setting it’s a feeling that can unfold anywhere. From quiet moments on your private villa deck to laughter by the pool or barefoot walks along the shore, the island becomes a canvas for love, painted in your own style.

And for those who dream beyond the expected, romance takes on new dimensions. Drift across the lagoon aboard a traditional Maldivian dhoni, or descend beneath the surface for an underwater celebration, where silence speaks louder than words and love knows no boundaries.

This Valentine’s Day, forget the clichés. Follow the feeling. Paint your story in paradise Rosé All the Way, only at SO/ Maldives.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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OZEN RESERVE BOLIFUSHI to host Janice Wong’s ‘Chocolate Art & Serenity’ experience

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The whispers of innovation are sweetening the Maldivian air once more as THE OZEN COLLECTION heralds the celebrated return of culinary visionary, Janice Wong. This April, the pristine shores of OZEN RESERVE BOLIFUSHI will again become a canvas for her genius, hosting the exclusive ‘Chocolate Art & Serenity’ pop-up from the 27th to the 29th. Here, against the iconic overwater backdrop of the resort’s world-class outlets, CUVÉE, ORIGINꓱ and Vista del Mar, indulgence is redefined transformed into an immersive journey of edible artistry and sublime flavour.

The ‘Chocolate Art & Serenity’ pop-up will present a meticulously curated series of exclusive engagements. From intimate masterclasses for adults, where the alchemy of chocolate is unveiled, to engaging guided cooking activities for children, and a bespoke Cacao Bonfire Meditation Ceremony with Chef Janice Wong combining a guided sound healing session and an intention-setting ritual with a cacao-infused culmination, the programme is designed to enchant every guest.

Leading the series is Chef Janice Wong, a visionary often hailed as Asia’s “Queen of Desserts.” Over a celebrated 18-year career, Chef Janice has revolutionised the world of patisserie, transforming desserts into multi-sensory works of art. Her eponymous restaurant, 2am:dessertbar, became a global phenomenon, earning her two consecutive spots on Asia’s 50 Best Restaurants list and establishing her as a formidable force in the industry.

“My passion for culinary art has always been driven by a desire to test the limits of dessert making,” said Chef Janice Wong. “At OZEN RESERVE BOLIFUSHI, chocolate becomes more than a confection, it is a medium where art meets design and mindfulness. Each creation is thoughtfully composed to encourage presence and curiosity, inviting guests to engage their senses and experience dessert as a moment of balance, creativity and wellbeing within this tranquil island environment.”

The event also underscores Atmosphere Core’s continued dedication to curating world-class gastronomic experiences. Anupam Banerjee, Vice President of Food & Beverage for Atmosphere Core, remarked, “Hosting a culinary artist of Janice’s calibre once again is a testament to our ongoing mission to deliver unparalleled, memorable moments to our guests. This collaboration reflects our company vision that true gastronomy transcends indulgence – it becomes a ritual of wellness, weaving artistry and nourishment into every experience. Her innovative approach aligns perfectly with our vision for OZEN RESERVE BOLIFUSHI as an invitation to savour health, joy and artistry in every bite.”

This highly anticipated 2026 series builds upon the resort’s distinguished legacy, a narrative woven from pioneering gastronomy, the restorative wellness of ELE|NA Elements of Nature and deeply engaging guest experiences. Since its inception, OZEN RESERVE BOLIFUSHI has masterfully curated moments where artistic expression and world-class hospitality converge, establishing an unwavering precedent for excellence that defines the very ethos of THE OZEN COLLECTION.

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Sun Siyam Iru Fushi introduces reimagined water villas in design refresh

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Sun Siyam Iru Fushi has unveiled the first phase of its resort-wide design transformation, marking a significant milestone in the evolution of the property under Sun Siyam’s newly launched Luxury Collection. The five-star resort introduces a reimagined portfolio of overwater accommodation, setting a new design direction rooted in refined island luxury and Maldivian craftsmanship.

Reimagined Water Villas & Horizon Water Villas with Private Pool

The newly reimagined over water villas are the first chapter of this design transformation. Sublime in form and feeling, they introduce a contemporary expression of rustic Maldivian luxury. Each villa frames the ocean, offering a serene open-plan layout and a spacious bathroom with a bathtub overlooking the lagoon. Private decks feature multiple lounging zones, suspended hammocks, and intimate corners in soft green tones, creating a sense of refined, lived-in luxury.

All Horizon Water Villas now feature a 22 sqm private pool and sunken seating, transforming the space into a sanctuary for sunrise rituals, slow afternoons, and cinematic sunsets. For couples and honeymooners, bespoke moments ensure every stay feels beautifully tailored.

The overwater portfolio features 40 Water Villas with Pool (123 sqm), 16 Horizon Water Villas with Pool (128 sqm), and 19 Sunset Horizon Water Villas with Pool (128 sqm), each offering a seamless blend of comfort and privacy.

Design Excellence Guided by Vision

Driven by the group’s commitment to positioning Sun Siyam Iru Fushi among the Maldives’ leading luxury resorts, Sun Siyam appointed international interior design consultants Lee McNichol and Jose Rivero—Founders and Creative Directors of the London-based Studio Sixty7—to lead the transformation. Their approach introduces a characterful aesthetic with muted tones, natural textures, and softly sculpted forms that evoke effortless barefoot luxury. Gently imperfect plastered walls, tactile finishes, and layers of breathable linen create a relaxed yet elevated atmosphere.

“Every element has been chosen to feel grounded and sensorial, inviting guests into a deep sense of calm,” said Lee McNichol and Jose Rivero.

“This transformation goes beyond aesthetics—it’s a careful orchestration of space, service excellence, and emotional detail,” highlighted Abdulla Atham, the hotel’s Resort Manager. “From villa layouts and in-villa experiences to the minibar selection, outdoor offerings, views, and quiet gestures from your butler, each moment is designed to immerse guests into the spirit of chic island living”.

Sun Siyam Iru Fushi continues its transformation into a destination defined by understated luxury and island authenticity.

Book your stay now on Sun Siyam Iru Fushi’s website and indulge in Premium Island Indulgence with Signature Moments.

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