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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Meditation

Dr Shakkeel AM to offer visiting practitioner sessions at Ifuru Island Maldives

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Ifuru Island Maldives is welcoming Dr Shakkeel AM as a Visiting Wellness Practitioner, marking a step in the resort’s plans to develop a curated Visiting Practitioner programme.

Dr Shakkeel, a CIDESCO-certified naturopath and acupuncturist, will be in residence at the resort from 28 January to 30 March. The residency forms part of Ifuru Island Maldives’ strategy to introduce rotating international wellness specialists and expand its holistic wellbeing offering.

With more than ten years of experience in luxury wellness hospitality across the Maldives, India and Bahrain, Dr Shakkeel brings a personalised and integrative approach to wellbeing. His practice is influenced by classical Ayurveda and modern therapeutic methods, drawing inspiration from his grandfather, an Ayurvedic healer.

He holds a Bachelor’s degree in Naturopathy and Yogic Sciences and advanced acupuncture training from the Jing Well Academy. Each guest programme begins with a comprehensive consultation, including Tridosha assessment, tongue diagnosis and pulse analysis, to tailor treatments to individual needs.

During his residency, guests will have access to a range of therapies, including therapeutic and cosmetic acupuncture, Kalari Marma therapy, sleep-enhancing treatments, detoxification programmes, posture alignment therapy, immersive Ayurvedic rituals, restorative bodywork and guided meditation sessions.

Ifuru Island Maldives said the residency supports its long-term plan to establish a rotating Visiting Practitioner programme, aimed at offering guests access to internationally experienced wellness experts and structured, results-driven wellness journeys.

Guests will be able to begin their experience with a complimentary Ayurveda or wellness consultation during the residency period.

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Kandooma Maldives to mark Lunar New Year with week-long island celebration

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This February, Holiday Inn Resort Kandooma Maldives invites guests to welcome Lunar New Year 2026 with a vibrant island celebration honouring the Year of the Fire Horse. Running from 16 to 21 February, the programme blends festive dining, restorative wellness, and family-friendly fun set against the breathtaking natural beauty and stunning sunsets of the Maldives.

In Chinese culture, the Horse symbolises energy, confidence, freedom and forward momentum, qualities intensified by the Fire element, which represents passion, renewal and bold new beginnings. At Kandooma, this spirit comes to life through a thoughtfully prepared celebration that balances relaxation with movement, and time-honoured traditions with the freedom of a private island escape.

Festive dining sits at the heart of the celebrations. Guests are invited to share in a Prosperity Yu Sheng (Lo Hei) experience, where fresh fish, vibrant shredded vegetables and condiments are tossed together to invite abundance, unity and good fortune. Traditionally, the higher the toss, the greater the luck. Interactive Hot Pot evenings at The Asian Kitchen on the beach include the Yu Sheng set, a choice of two savoury broths, fresh vegetables, chewy noodles, premium Angus beef slices, juicy Tiger prawns, pork belly and an assortment of tasty fish balls. (US$99++ per person available 16-21 February except 19 February). Seafood lovers will be delighted with the Seafood Fiesta at The Asian Kitchen on 19 February where an indulgent spread will welcome guests, including fresh sushi and sashimi, sand lobster, Norwegian salmon and more. Meat lovers are catered for too, with a choice of grass-fed beef sirloin, succulent lamb cutlets, roasted Beijing Duck, crispy pork belly and more. (US$99++ per person).

The Lunar New Year also invites renewal and reflection. Throughout the week (16-21 February), guests can unwind with special offers on spa rituals focused on balance and gentle rejuvenation. Refresh the skin and spirit with the Kandooma Spa’s Express Facial using SUNDARI skincare products (US$45, normally $70). Rejuvenate the body with a gentle Full-body Exfoliation (US$40, normally US$80). Beyond signature treatments at Kandooma Spa by COMO Shambhala, a programme of wellness and movement activities encourages reconnection and vitality, including sunrise and sunset yoga, ‘Float & Flow’ SUP yoga, and the immersive new ‘Salt & Sound’ healing sessions, ensuring you begin the year feeling refreshed and aligned.

Designed as a family-friendly celebration, Lunar New Year at Kandooma offers added value with IHG’s Kids Eat & Stay Free (for up to two children under 13). On Lunar New Year’s Day, 17 February, younger guests are welcomed at Kandoo Kids’ Club for hands-on festivities including wishing tree creations, red-envelope treasure hunts, crafts and festive games, creating fun memories for the whole family.

Surrounded by turquoise waters, vibrant marine life and white-sand beaches fringed with palms, guests are free to shape their celebration their own way. For some, the New Year begins with adventure: snorkelling, jet-ski safaris, scuba diving and ocean excursions. For others, it’s about slowing down and simple pleasures: spa time, hammock lounging with a good book, or a refreshing swim in crystal-clear waters.

Accommodation options cater to couples and families alike, from lush garden villas and beachfront villas to the resort’s popular two-storey beach houses. Among the most sought-after are the spacious overwater villas featuring a signature hammock suspended above the lagoon and direct ladder access into the water below, presenting an array of opportunities for the perfect selfie.

Throughout the festive period, guests are supported by Chinese-language menus and the resort’s multilingual team, with Mandarin-speaking colleagues available to ensure comfort, ease and a seamless stay.

Welcome Lunar New Year 2026 at Holiday Inn Resort Kandooma Maldives, where island beauty, meaningful traditions and fun for all ages come together to usher in the Year of the Fire Horse. The resort’s Lunar New Year programme is available here. For getaways to the Maldives please contact your travel agent or visit www.maldives.holidayinnresorts.com

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Love

‘Rosé All the Way’: SO/ Maldives plans beachfront Valentine’s Day celebration

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Love doesn’t arrive loudly at SO/ Maldives, it drifts in with the tide, glows at sunset, and lingers long after the last note of music fades. This Valentine’s Day, the island invites couples to slow down, lean in, and write their own love story in paradise with Rosé All the Way, an intimate beachfront celebration at Lazuli Beach on 14 February 2026.

As the sky blushes pink and the lagoon mirrors the stars, Lazuli Beach transforms into a romantic sanctuary. Soft candlelight flickers, a soulful live band sets the rhythm of the evening, and the gentle sound of waves becomes part of the melody. Here, time feels suspended just two hearts, one island, and a moment that belongs only to you.

Couples are treated to a thoughtfully curated four-course dining experience, paired with a bottle of rosé champagne, designed to be savoured slowly, sip by sip, course by course. Every detail is intentional, every moment effortless romance without rules, elegance without pretense.

Celebrate love starting on The Citronee Club Beach with Rosé All the Way, an exclusive Valentine’s Day dining experience:

  • USD 380++ per couple for Bed & Breakfast guests
  • USD 240++ per couple for Half Board, Full Board and All Inclusive guests

Valentine’s Day is not confined to a single setting it’s a feeling that can unfold anywhere. From quiet moments on your private villa deck to laughter by the pool or barefoot walks along the shore, the island becomes a canvas for love, painted in your own style.

And for those who dream beyond the expected, romance takes on new dimensions. Drift across the lagoon aboard a traditional Maldivian dhoni, or descend beneath the surface for an underwater celebration, where silence speaks louder than words and love knows no boundaries.

This Valentine’s Day, forget the clichés. Follow the feeling. Paint your story in paradise Rosé All the Way, only at SO/ Maldives.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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