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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Reethi Faru Resort celebrates Halloween with family activities and costume party

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On 31 October, Reethi Faru Resort invites guests to discover a different side of the Maldives, as the island transforms into a tropical Halloween escape filled with family fun, creative costumes, music, themed dining and unforgettable island moments.

Set against the turquoise waters of the Indian Ocean, Halloween at Reethi Faru brings together the playful spirit of the season with the natural beauty and relaxed atmosphere of a Maldivian island. From afternoon activities for younger guests to an evening costume celebration, the programme offers something for everyone.

Halloween Fun for Little Ones

The celebrations begin with a dedicated afternoon of Halloween fun for younger guests. Children can get into the spirit of the occasion with face painting, themed games and specially curated activities designed to encourage creativity, imagination and plenty of laughter.

Families are invited to embrace the occasion together, with little ones transforming into their favourite Halloween characters before enjoying an afternoon of playful island adventures.

A Night of Costumes, Music and Celebration

As the sun sets and the island takes on a different atmosphere, the celebrations continue with the Halloween Costume Party.

Guests are invited to dress up and join an evening of DJ music, dancing and Halloween entertainment, with the island providing a unique tropical setting for creative costumes and festive fun.

From mysterious characters to imaginative creations, the costume party brings guests together for an evening where the unexpected feels right at home in paradise.

A Halloween Feast with a Tropical Twist

Food is at the heart of every celebration, and Halloween at Reethi Faru is no exception.

The resort’s culinary team will create a specially themed Halloween buffet, featuring a selection of international and local flavours presented with a creative seasonal twist. From the buffet to the bar, the Halloween spirit continues with specially prepared Halloween cocktails, adding a playful finishing touch to the evening.

Halloween Under the Maldivian Sky

Celebrating Halloween in the Maldives offers a setting unlike any other.

As darkness falls, the sounds of the ocean replace the bustle of everyday life, while the moonlight reflects across the lagoon and the island’s tropical surroundings create an atmospheric backdrop for the evening’s celebrations.

This combination of Halloween tradition and Maldivian island life makes the experience at Reethi Faru distinctive. The result is a celebration that feels festive and familiar, yet entirely at home in paradise.

Whether travelling with family, enjoying a romantic escape or simply looking to experience the Maldives in a different way, guests can join the festivities and create their own Halloween memories on the island.

A Different Kind of Halloween

On 31 October, Reethi Faru Resort invites guests to leave the ordinary behind and experience Halloween where tropical island life meets the spirit of the season.

With creative activities, costumes, music, cuisine and the beauty of the Maldivian night providing the backdrop, Halloween at Reethi Faru offers a celebration that is playful, atmospheric and uniquely island-inspired.

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Nova Maldives invites independent travellers to reconnect during Solo Traveller Month

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With solo travel increasing year on year, and more independent travellers seeking purpose, flexibility and meaningful connection, Nova Maldives opens its shores to the solo spirit for a late summer reset.

Following PADI AWARE Week centered on marine conservation and ocean stewardship, the month is set to take an inward turn for the return of Solo Traveller Month, dedicated to holidays for one, with thematic practitioner-led sessions and holistic experiences that can be enjoyed alone, or with newfound company.

A Weekend of Coming Home to Yourself

From 25-30 September, the resort will welcome Pika Dubey, award-winning ELLE Mental Wellness Expert 2025 and founder of The Head Space Lab to host three workshops open to all guests, designed to form a journey that promotes self-discovery, anchoring, and release:

  • Notes to Self: Guided Journaling & Reflection: With prompts and helpful tips for guests to discover where they are, pause and reflect, and reconnect with what matters most to them.
  • The Reconnection Circle: A heart-to-heart workshop on emotional wellbeing, boundaries and life transitions, using psychological frameworks, closing with a “letter to your future self” exercise to put insights into words.
  • The Ritual of Release: A symbolic fire ceremony that turns reflection into action, letting burdens go and making space for what comes next.

Pika is an experienced professional who has dedicated her career to progressing mental health education and awareness across India. Having partnered with organisations to extend mental health access to underserved communities, and as an alumna of the National Healthcare Academy, Yale and Harvard, she brings a wealth of hands-on experience to equipping people with the tools to build resilience and cultivate inner peace at every stage in life.

The Journey Continues, At Your Own Pace

Beyond these sessions, travellers can also sample additional experiences at Nova that fosters stillness, with a chance to experiment with a retreat-style experience without signing up to a fixed schedule. The resort weekly programme ranges from group yoga across various modalities: from Vinyasa to Surya Namaskar (Sun Salutation) and Hatha, to sound baths with singing bowls, gongs and ocean drums, and Bodu Beru drumming classes rooted in Maldivian tradition, a meditative practice that encourages bonding through shared beats and vibrations.

Elsewhere on the island, solos can graze on plant-based Maldivian small bites at Soul Kitchen’s all-day dining, or slip beneath the surface to snorkel and dive alongside whale sharks and manta rays. For something more private still, curated sandbank escapes offer guests a slice of paradise entirely their own, after which they can settle into Mizu, the resort’s overwater pavilion, for a Teppanyaki dinner inspired by seafood and seaweed under the open sky.

These experiences reflect Nova’s belief in conscious connection, prioritising quality over quantity, where casual gatherings and shared moments create a natural setting for like-minded travellers to meet and connect over common interests.

Whether venturing out for their first solo trip or their tenth, Nova invites travellers to embrace a softer escape and experience the beauty of the South Ari Atoll. Beach Villas are available to book from £363/night and Water Villas from £439/night on Full Board, with up to 50% off room rates on nova-maldives.com.

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Sun Siyam marks Golden Week across Iru Veli, Vilu Reef with dining and island experiences

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This Golden Week, Sun Siyam Iru Veli and Sun Siyam Vilu Reef, two of Sun Siyam’s Privé Collection retreats in the Maldives, invite guests to celebrate one of the year’s most anticipated holiday periods with seven days of island experiences centred around togetherness, gastronomy, wellbeing and discovery.

From 1 to 7 October 2026, both resorts will bring their own character to the occasion, combining thoughtful Chinese-inspired touches with the warmth, natural beauty and sense of place that define a Sun Siyam escape. From sharing memorable meals and slowing down at the spa to discovering the Indian Ocean together, couples, families and friends can experience Golden Week at their own pace.

Golden Week at Sun Siyam Iru Veli

At Sun Siyam Iru Veli, Golden Week is shaped around time well spent together, with gastronomy and shared experiences at the heart of the programme.

Chinese-inspired flavours and hotpot experiences bring a familiar taste of the occasion to the island, while lantern-lit evenings by the beach combine dining with live entertainment and the sound of the Indian Ocean. Maldivian touches are woven throughout the week, adding a strong sense of place and allowing guests to experience the destination alongside the celebration.

Beyond the table, the programme creates plenty of opportunities to slow down, reconnect and explore. Ocean Spa brings a restorative element to the week with a special herbal rejuvenation offer, while younger guests can enjoy playful cultural activities at Turtle Kidz Club.

For those looking for adventure, the waters surrounding Dhaalu Atoll offer another side to Golden Week. Guests can set out in search of whale sharks, discover the underwater world through scuba diving, or take to the lagoon with flyboarding and extended Jet Car rides.

Whether spent exploring beneath the surface or simply enjoying time together by the ocean, the week is designed to leave guests the freedom to experience the island in their own way.

For more information and to view the detailed programme of Sun Siyam Iru Veli, please visit the resort’s website.

Golden Week at Sun Siyam Vilu Reef

At Sun Siyam Vilu Reef, Golden Week takes on a spirited ocean-inspired character, bringing together vibrant dining, family experiences, wellbeing and aquatic adventure.

The culinary journey moves from dedicated Chinese live-cooking stations to seafood barbecues beside the Indian Ocean. For a distinctly Maldivian experience, Golden Catch & Grill invites guests to head out onto the water, catch their own fish and enjoy it freshly prepared in traditional island style.

The celebration continues beyond the dining table. The Spa offers restorative wellness rituals for guests looking to slow down, while Island Movie Magic brings families together for cinema by the sea.

Out on the water, family dive journeys, guided Seabob experiences, introductory scuba excursions and the snorkelling adventures offer different ways to discover the surrounding marine world. As the day draws to a close, Golden Hour Jet Car rides bring an exhilarating finish to the afternoon against the colours of the Maldivian sunset.

For more information and to view the detailed programme of Sun Siyam Vilu Reef, please visit the resort’s website.

Two Islands, Two Ways to Celebrate

While Iru Veli and Vilu Reef each bring their own personality to Golden Week, both reflect the spirit of Sun Siyam’s Privé Collection: intimate island escapes where experiences feel personal, days unfold naturally and the Maldives remains at the heart of every stay.

From sharing a hotpot beside the ocean and discovering Maldivian flavours to exploring tropical reefs or simply watching the sunset together, the programmes are designed around what matters most during Golden Week, having the time and space to reconnect with the people who matter.

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