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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Awards

Milaidhoo Maldives honoured with Forbes VERIFIED™ Responsible Hospitality badge

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Milaidhoo Maldives has announced that it has been awarded the 2026 VERIFIED™ Responsible Hospitality badge with Forbes Travel Guide, a recognition that celebrates hotels and resorts committed to making a meaningful, measurable difference through responsible tourism.

For an island with just 50 villas nestled within the breathtaking UNESCO Biosphere Reserve of Baa Atoll, this recognition is especially significant. It reflects a philosophy that has always been at the heart of Milaidhoo: that the most memorable luxury experiences are created by caring deeply, for guests, for people, for culture and for the extraordinary natural environment that surrounds the private boutique island.

From protecting the thriving coral reefs and supporting local communities to showcasing authentic Maldivian traditions through cuisine, storytelling and personalised experiences, responsibility has never been a separate initiative at Milaidhoo. It is simply the way hospitality is practiced every single day.

“We have always believed that luxury should leave guests inspired, not destinations compromised,” said the General Manager of Milaidhoo Maldives, Paul van Frank. “Receiving the VERIFIED™ Responsible Hospitality badge with Forbes Travel Guide is a wonderful recognition of the passion our team, the Milaidhoo Family, brings to every experience and every decision. We are proud that our small island continues to prove that thoughtful hospitality can create a lasting positive impact.”

Milaidhoo has never aspired to be the biggest resort in the Maldives. Instead, it has quietly earned a reputation as one of its most cherished boutique escapes, where every guest is known by name, every experience is thoughtfully crafted to create the unique Milaidhoo Moments and every stay reflects the warmth of genuine Maldivian hospitality.

As travellers increasingly seek destinations that combine exceptional service with authentic purpose, Milaidhoo continues to demonstrate that luxury and responsibility are not competing ideals, they are inseparable.

This latest recognition is more than another accolade. It is a celebration of the people behind the island, the community that inspires it and a vision of hospitality where every thoughtful choice contributes to a more sustainable future.

Sometimes, the smallest islands make the biggest impression.

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Awards

Crown & Champa Resorts earns multiple Tripadvisor awards

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Crown & Champa Resorts (CCR) has announced that numerous properties within its portfolio have been recognised in the Tripadvisor® Travellers’ Choice Awards 2026, reinforcing the resort collection’s reputation for delivering exceptional holiday experiences in the Maldives.

Based on genuine guest reviews and ratings collected over a 12-month period, Tripadvisor’s Travellers’ Choice Awards recognise hospitality businesses that consistently receive outstanding feedback from travellers worldwide. The awards recognise the resorts among the highest-rated accommodations.

Jawakara Islands Maldives Earns ‘Best of the Best’ Recognition

Among CCR’s award-winning resorts, Jawakara Islands Maldives received Tripadvisor’s prestigious ‘Best of the Best’ distinction for 2026, placing it among the top 1% of hotels worldwide. The resort was also ranked #21 among Asia’s top hotels.

Featuring two islands connected by a bridge across a turquoise lagoon, Jawakara Islands Maldives combines contemporary luxury with authentic Maldivian charm, offering guests a unique island experience.

The ‘Best of the Best’ accolade is Tripadvisor’s highest recognition, awarded to a select group of properties that consistently receive exceptional guest feedback and maintain outstanding traveller satisfaction throughout the year.

Travellers’ Choice Awards 2026 – Top 10% Worldwide

The following CCR resorts were recognised among the top 10% of hotels globally in the Tripadvisor Travellers’ Choice Awards 2026:

  • Kudadoo Maldives Private Island – An exclusive fully solar-powered private island featuring 15 overwater residences and its signature fully inclusive “Anything. Anywhere. Anytime.” luxury concept.
  • Hurawalhi Island Resort – Home to the iconic all-glass 5.8 Undersea Restaurant and offering an adults-only retreat with exceptional dining and ocean experiences.
  • Kagi Maldives Resort & Spa – A wellness-focused resort featuring all-pool villas, holistic spa experiences, and a vibrant house reef.
  • Veligandu Maldives Resort Island – Renowned for its iconic sandbank, natural beauty, diverse culinary offerings, and memorable marine adventures.
  • Komandoo Island Resort & Spa – Truly adults-only (aged +18) island retreat known for its romantic atmosphere, vibrant house reef, and exceptional diving experiences.
  • Meeru Maldives Resort Island – One of the Maldives’ most popular resorts, offering a blend of family-friendly and adults-focused experiences, extensive dining options, and expansive beaches.
  • Vilamendhoo Island Resort & Spa – A top diving and snorkelling destination located within a whale shark hotspot and offering both adults-only and family-friendly accommodation options.

“These recognitions reflect the dedication and passion of our champions across the resorts. Every day, they work tirelessly to create memorable experiences for our guests, and these awards are a testament to their commitment to genuine Maldivian hospitality. We are grateful to our guests for their trust and valuable feedback, which continues to inspire us to deliver exceptional holiday experiences,” said Mohamed Solah, CEO, Crown & Champa Resorts.

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Awards

Fashion Travel Awards name Madifushi Maldives’ best elegant private island

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Madifushi Private Island has been internationally recognised as the Best Elegant Private Island in the Maldives at the prestigious Fashion Travel Awards 2026, organised by Fashion TV Russia, one of the world’s leading media platforms dedicated to fashion, luxury, and lifestyle.

The second edition of the Fashion Travel Awards took place on May 2026 in Moscow, aboard the luxurious Radisson Royal Flotilla. The exclusive gala welcomed over 150 distinguished guests, including tourism leaders, celebrities, influencers, media representatives, and renowned international travellers. The event celebrated excellence across the global travel and hospitality industry, recognising outstanding hotels, resorts, destinations, and tourism professionals.

As an official partner of the event, Madifushi Private Island was proudly presented on stage to an international audience before being announced as the recipient of the Best Elegant Private Island in the Maldives award. The recognition reflects the resort’s commitment to delivering refined luxury, personalised service, and unforgettable guest experiences in one of the world’s most sought-after island destinations.

Speaking on the achievement, Mohamed Hilmy, General Manager of Madifushi Private Island, said: “Receiving this recognition from the Fashion Travel Awards is particularly meaningful as it celebrates not only hospitality, but also elegance, sophistication, and the overall guest experience. Being named the Best Elegant Private Island in the Maldives is a wonderful reflection of the refined character we have carefully built at Madifushi Private Island. It inspires us to continue pushing boundaries, creating distinctive experiences, and introducing even more unique concepts that surprise and delight our guests.”

During the event, representatives of Madifushi Private Island also participated in an exclusive interview with Fashion TV, providing an opportunity to showcase the resort and the Maldives to a global audience. The interview will be broadcast throughout the year across the Fashion TV network and displayed at its partner venues, including luxury restaurants, fitness clubs, yacht clubs, and concert halls. The event will also receive continued coverage through international magazines and online media platforms.

This latest accolade further strengthens Madifushi Private Island’s growing international reputation as a destination that seamlessly combines elegance, privacy, authentic Maldivian hospitality, and bespoke luxury experiences.

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