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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Awards

Amilla Maldives recognised at global awards ceremonies in Russia and China

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Amilla Maldives has been celebrated on the international stage for its commitment to refined luxury, thoughtful service, and immersive island experiences, receiving accolades across multiple prestigious hospitality awards.

In Russia, the resort was named Best Spa & Relax Resort at the White Wedding Awards 2025, recognising its dedication to mindful wellness, gentle rhythms, and experiences curated with care to allow guests to fully unwind. The resort was further acknowledged as Best Hotel for Romantic & Family Getaway at the Fashion New Year Awards 2025, reflecting its ability to craft meaningful connections and intimate moments for couples and families within the serene beauty of the Maldives.

In China, Amilla Maldives was honoured as Luxury Resort Hotel of the Year 2025 at the Target Taste Awards, highlighting the resort’s commitment to elevated hospitality, considered service, and bespoke experiences that combine luxury with effortless ease. The resort was also recognised as Overseas Resort of the Year 2025 by Target Elite Select, celebrating its status as a refined destination for discerning travellers seeking immersive, world-class island escapes. In addition, the resort was named Best Overseas Resort 2025 at the Voyage Hotel & Resort Awards 2025, further affirming its reputation within the Chinese market for elegance, privacy, and thoughtfully curated guest journeys.

“These accolades celebrate the heart of what we do at Amilla Maldives,” said Morgan Martinello, General Manager. “From the curated rhythms of wellness and relaxation to the thoughtful touches that define each guest’s experience, our team is dedicated to offering moments of luxury that are both intimate and immersive. We are grateful to our partners, guests, and staff whose care and attention continue to elevate every stay.”

Amilla Maldives remains committed to redefining island luxury, creating experiences that balance serenity, elegance, and thoughtful hospitality for every guest.

For more information about Amilla Maldives, please visit the resort’s website.

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Love

Fushifaru Maldives highlights romance-focused offerings for Valentine’s Day

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Fushifaru Maldives has unveiled its Valentine’s Day programme, highlighting a series of experiences designed for couples seeking a romantic island escape. The update also marks the resort’s recognition as Best Romantic Escape Hotel at the White Wedding Awards.

The resort said the Valentine’s Day concept reflects its focus on creating personalised experiences for couples, with activities centred on the natural surroundings of the island. These include lagoon-based experiences such as swimming and snorkelling, as well as canoe and jet ski excursions across the resort’s waters.

Couples can also take part in private sandbank experiences, including daytime picnics and overnight stays under the stars. According to the resort, these experiences are designed to offer privacy and a sense of seclusion, with the sandbank setting providing a distinctive backdrop for special occasions.

Evening programmes include cultural performances such as Boduberu, alongside sunset and night-time dining options. Guests may choose to dine aboard a traditional dhoni or enjoy a private beach dinner arranged by the resort.

Fushifaru Maldives said the Valentine’s Day update reflects its broader approach to curating experiences that focus on storytelling and emotional connection, particularly for couples celebrating milestones or planning romantic getaways.

The resort added that the White Wedding Award recognition underscores its continued emphasis on romance-led travel experiences within the Maldives hospitality sector.

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Food

Michelin-starred Italian chef Maurizio Bufi brings Lake Garda flavours to The Ritz-Carlton Maldives, Fari Islands

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The Ritz-Carlton Maldives, Fari Islands brings the shores of Lake Garda to the palm-fringed beaches of the Maldives. Michelin-starred Chef Maurizio Bufi and mixologist Rama Redzepi will take guests on an unforgettable culinary journey from February 26 to 28, 2026. Maurizio Bufi, born in the Apulia region, creates modern Mediterranean cuisine that combines Italian roots with contemporary precision. His dishes are characterised by clear flavours, lightness, and understated elegance, with each ingredient speaking for itself. Rama Redzepi learned from the best in Italian bar and cocktail culture, Remo Pizzolito and Samuele Ambrosi. Through his cocktail creations, he elevates Bufi’s vegetarian menu into an entirely new dining experience. Instead of wine, Rama’s cocktails accompany the menu.

As part of the Masters of Crafts and Behind the Bar 2026 series, the resort welcomes this formidable duo from Italy’s Grand Hotel Fasano on Lake Garda. At The Ritz-Carlton Maldives, Fari Islands, where each experience is designed to engage all the senses, international masters of their craft bring culinary artistry to life in one of the world’s most extraordinary settings.

The first Culinary Maestro of 2026, Chef Maurizio Bufi, will bring his signature Italian creations to the resort’s Italian restaurant, La Locanda, for two exceptional evenings. On February 26, guests will enjoy the exclusive 4-course vegetarian menu, “Dalla Terra” (from the earth), where vegetables take center stage— even in dessert. Chef Bufi’s risotto combines lemon, burrata, and a hint of licorice, perfectly complemented by cocktails crafted by Rama Redzepi. Wine is not served with this menu, allowing guests to fully savour the interplay of flavours and mixology.

On February 28, Chef Bufi returns with a second 4-course menu, featuring seafood, fish, and meat. Squid is paired with sweetbreads and cashews, while beef ravioli is accompanied by shiitake mushrooms, barley miso, and orange. A curated selection of exquisite wines accompanies this menu, while both evenings begin with a series of amuse-bouchées from the kitchen, designed to prepare the palate for Maurizio’s masterful creations.

Dining at La Locanda is an experience in itself, with overwater tables set beneath the open sky. Guests can immerse themselves in the same sense of place as Lake Garda’s Il Fagiano, where lights shimmer across Italy’s largest lake, while enjoying the flavours of the Maldives.

Meanwhile, Bar Manager and Mixologist Rama Redzepi will take over the resort’s EAU Bar for three nights, presenting his signature cocktails as part of the Behind the Bar 2026 series. His four creations include “Il Tramonto Sul Lago,” inspired by the landscapes and sunsets of Lake Garda; “Midori No Sakura,” inspired by Japan and the tea ceremony; “From Jalisco to Benaco,” a journey from Mexico to Lake Garda; and “Total Branco,” representing Porto, the birthplace of port wine.

At the EAU Bar, the transition from day to night is brought to life each evening through the resort’s Defining Moment ritual. For three days in February, guests can enjoy the magic of the island alongside a taste of Lake Garda, echoing Rama Redzepi’s summer terrace at La Terrazza, overlooking the boat dock and shimmering waters of the Italian lake.

Maurizio Bufi grew up in southern Italy, in Puglia, and from an early age he was so enthusiastic about the flavous and ingredients of his homeland that he developed a desire to become a chef. After training as a chef, he was drawn to Lake Como, then to the high seas on a cruise ship, and finally to Switzerland and then Lake Garda, where he earned his first star at Villa Giulia. In 2024, his restaurant Fagiano at the Grand Hotel Fasano was awarded a Michelin star.

To this day, he has retained his childhood memories and respect for all products, and vegetables, which play a major role in Apulian cuisine, have also become increasingly important to Bufi. His cuisine is based on seasonality, sustainability, and the careful selection of the best Italian products, with technique serving exclusively to emphasise the purity of flavour without overshadowing it. Abroad, he encountered new products, spices, and preparation methods, which he skilfully combines with his Mediterranean cuisine.

Rama Redzepi, born in Pristina, moved to Italy at the age of 13. He comes from a multicultural family and quickly fell in love with his new country, which he embraced wholeheartedly. His passion belongs to the bar – he is a mixologist and has been bar manager at the Grand Hotel Fasano for 12 years, which received the “Best Hotel Bar in Lombardy” award from Gambero Rosso in 2020. Rama discovered his love of bartending at a beach bar in Veneto. This passion led him on a successful career path throughout Europe. After a first stop at a hotel bar in Frankfurt, he moved to Spain and developed a deep love for gin and tonic. Upon his return to Italy, two leading figures in Italian bar and cocktail culture, Remo Pizzolitto and Samuele Ambrosi, took him under their wing, and Rama became a bartender.

His bar at the Grand Hotel Fasano stocks over 70 gins and 30 tonic waters. Rama Redzepi has created cocktails to accompany each course of Maurizio Bufi’s “Dalla Terra” (English: from the earth) menu. Wine is not served with this menu, opening up a whole new world of enjoyment for guests.

At Restaurant Fagiano, the culinary flagship of the Grand Hotel Fasano, Chef Maurizio Bufi shapes the cuisine with his modern, Mediterranean-inspired signature style. Awarded a Michelin star since 2024, Fagiano stands for precise flavors, elegant lightness, and cuisine that interprets Italian tradition in a contemporary way. The gastronomic offering is complemented by Rama’s Bar, run by Bar Manager Rama Redzepi, who creates a stylish meeting place in the heart of the historic building with creative signature drinks and classic bar culture. Between palm trees, lakeshore, and Belle Époque ambience, a place has been created where enjoyment, style, and the Italian way of life come together in a special way.

For more information and bookings, visit the resort’s website.

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