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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Milaidhoo Maldives celebrates International Men’s Day with ‘Gentlemen & Cocktails’

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Milaidhoo Maldives will mark International Men’s Day with a cocktail-making competition for male guests, as the resort celebrates its tenth anniversary this November.

The occasion will also recognise the contributions of the men involved in the resort’s development and operations over the past decade. Since its establishment, Milaidhoo has maintained a focus on Maldivian hospitality and cultural traditions, with its original vision continuing to influence the guest experience.

As part of the celebrations, the resort will host Gentlemen & Cocktails, an interactive cocktail-making challenge at Compass Pool Bar.

The event will begin with a workshop led by the bar’s bartenders, who will introduce participants to the fundamentals of cocktail preparation. Following the workshop, participants will compete to create their own signature cocktails using a selection of ingredients.

Each participant will receive a black box containing secret ingredients, which must be incorporated into their creation. They will also be required to select an additional herb, vegetable or aromatic ingredient from the resort’s Chef’s Garden.

Participants will have a limited amount of time to prepare their cocktails, with their partners serving as judges. The creations will be assessed based on flavour, presentation and originality.

The winning cocktail will be featured as the Cocktail of the Day at Compass Pool Bar for one week. The winning couple will also be entitled to unlimited servings of their creation for the remainder of their stay.

The International Men’s Day celebrations form part of Milaidhoo Maldives’ tenth anniversary year, recognising the people who have contributed to the resort’s development and its approach to hospitality.

Through the cocktail-making competition, the resort aims to provide guests with an interactive experience while commemorating International Men’s Day.

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Angsana Velavaru brings island-inspired celebrations to Christmas and New Year

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Angsana Velavaru has announced its festive programme for Christmas and New Year, featuring seasonal celebrations, family activities, dining experiences, cultural performances and marine excursions in the Maldives.

The celebrations will begin with a Christmas tree lighting ceremony, bringing guests together to mark the start of the festive season. On Christmas Eve, the resort will host traditional Christmas carols at sunset, while younger guests can look forward to a visit from Santa Claus.

Throughout the festive period, families will be able to participate in activities such as gingerbread cookie decorating and bracelet making. The programme will also include outdoor games and beach activities, including football matches and traditional tug-of-war competitions.

Traditional Bodu Beru performances will form part of the celebrations, introducing guests to Maldivian music and cultural traditions.

Dining will be a central part of the festive programme, with the resort hosting a Christmas Eve dinner and Christmas brunch. New Year’s Eve celebrations will feature a New Year Garden Soirée Dinner, followed by a New Year brunch on 1 January. The resort will also organise dedicated celebrations for guests observing Orthodox Christmas.

In addition to the seasonal activities, guests will have opportunities to explore the surrounding marine environment through excursions such as manta ray and turtle safaris. The resort will also offer wellness experiences for those seeking relaxation during their stay.

The festive programme is designed to accommodate couples, families and groups of friends, combining traditional Christmas and New Year celebrations with recreational activities, cultural experiences and the resort’s existing leisure offerings.

Through its programme of dining, entertainment, outdoor activities and marine excursions, Angsana Velavaru aims to provide guests with a range of experiences throughout the festive season.

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Maldives-born wellness brand ELE|NA celebrates 11 years of operations

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ELE|NA, the spa and wellness brand by Atmosphere Wellness, celebrates its 11th anniversary this November under the theme 11 Years. One Essence. Born in the Maldives, the brand has grown through a philosophy rooted in nature, personalisation and connection, carrying its wellness philosophy to new destinations while staying true to the principles that shaped its beginnings.

Eleven years on, the essence is unchanged. What evolves is how that philosophy is experienced: through new wellness practices, scientific innovation, sustainability initiatives and the people who bring each guest journey to life.

Recognition has followed. ELE|NA was named Leading Wellness Brand of the Year at the South Asian Travel Awards (SATA) 2026, and ELE|NA Essentia was named Emerging Skincare Brand of the Year at the Destination Deluxe Awards 2025.

“For eleven years, ELE|NA has believed that wellness should feel personal and give back to the places that inspire it. That belief has not changed. What has grown is our team, our knowledge and our reach, now across South Asia. This anniversary belongs to the therapists and colleagues who bring that essence to every guest,” said Heidi Grimwood, Senior Vice President, ELE|NA.

A Maldives-Born Philosophy, Evolving with Time

The Maldives is at the heart of ELE|NA’s story. Across its sanctuaries, the brand explores how wellness can respond to the individual while drawing inspiration from nature and the surrounding environment.

This year, ELE|NA introduced the Pillars of Vitality, a framework that now anchors its therapies and shapes a more considered, holistic approach to wellbeing. Spanning TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight, the pillars give each guest journey a clear structure while leaving room for personal choice.

At selected sanctuaries, QEST4 bio-energetic assessment adds a technology-led dimension to personalised wellness, complementing traditional practices with a deeper understanding of individual needs.

The ELE|NA Wellness Academy, endorsed by CIBTAC, is advancing the brand’s commitment to learning. It has hosted Reiki and sound healing courses that develop practitioners and deepen their understanding of complementary wellness practices.

A Milestone in Sustainable Wellness

Nature has always been central to ELE|NA’s philosophy, extending beyond treatments to the brand’s responsibility towards the environments in which its sanctuaries operate.

That commitment reached an important milestone this year, when all eight ELE|NA sanctuaries in the Maldives were awarded Platinum, the highest tier of the Sustainable Wellness Group’s Sustainable Spa & Wellness Accreditation, following three consecutive years at Gold Standard. The recognition reflects a sustainability journey built year on year, and a focus on embedding responsible practices into everyday spa operations.

Celebrating the People Behind Eleven Years

Across ELE|NA’s Maldives sanctuaries, the anniversary is being celebrated through experiences that bring guests and teams together. Sunrise yoga, meditation and sound healing sit alongside tree planting, botanical workshops, sustainable craft activities and anniversary gatherings.

At the heart of the day is The 11:11 Moment. At 11:11 AM on 1 November, every sanctuary pauses together, as guests and teams stop to breathe, make a wish and share it, marking eleven years with one shared intention.

Each property brings its own character to the celebrations, with activities and shared rituals that reflect local surroundings and resort communities. Team performances and appreciation initiatives also recognise the therapists and colleagues whose care and expertise shape the guest experience every day.

While each sanctuary celebrates in its own way, the intention is shared: to honour the connections between wellness, nature and community.

From the Maldives to New Horizons

ELE|NA’s next chapter carries its wellness philosophy further into India. Building on its presence at Sadar Manzil Heritage by Atmosphere in Bhopal, the brand opens ELE|NA Ayur at Ananta Spa & Resort, Ajabgarh, on 1 November, with OZEN Villas Jaipur and Arunya in Coorg to follow. Each destination offers an opportunity to interpret the brand’s approach through its own landscape and setting.

The brand is also introducing ELE|NA Essentia, its own skincare line, to India. Made in India and inspired by Indian botanicals, Essentia extends ELE|NA’s nature-led philosophy beyond the spa and into everyday skincare rituals.

Beyond India, ELE|NA’s pipeline extends to Sri Lanka and Nepal, where new destinations will bring the brand’s nature-led approach to fresh landscapes and cultures.

Eleven years on, the destinations have grown and the practices have evolved. The essence remains one.

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