News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Awards
The Nautilus Maldives honoured in 2025 Condé Nast Traveler Awards

In an increasingly fast-paced world, The Nautilus Maldives stands as a sanctuary where time slows and moments linger — a place that continues to capture the attention of discerning travellers. This haven of unhurried living has once again been recognised in the 2025 Condé Nast Traveler Readers’ Choice Awards, as voted by readers in both the United Kingdom and the United States.
The accolade reaffirms the island’s quiet ability to enchant. With just 26 exclusive ocean and beach houses, The Nautilus offers complete privacy and a philosophy built entirely around individual freedom. Dining is available whenever a guest desires, and experiences unfold as inspiration strikes. A secluded sandbank transforms into a private dining room, and the Maldivian night sky becomes a stage for endless wonder.
“To be recognised again by Condé Nast Traveler’s readers is deeply meaningful,” said Adan Gomez, General Manager of The Nautilus Maldives. “Our guests come seeking beauty, but what they discover and cherish is freedom — the freedom to design their own rhythm and to create moments that are theirs alone.”
At The Nautilus, luxury is defined as liberation. Guests may drift through the UNESCO-protected waters of Baa Atoll, indulge in a Solasta Spa ritual without time limits, or share vintage champagne beneath a canopy of stars. Each stay unfolds as a personal narrative — unscripted, unhurried, and unforgettable.
Now in its thirty-eighth year, the Condé Nast Traveler Readers’ Choice Awards remain among the most respected distinctions in global travel. The results, drawn exclusively from readers’ experiences and opinions, continue to represent one of the industry’s most prestigious marks of excellence.
Entertainment
Amilla Maldives embarks on ‘Around the World in Wonder’ festive journey

Amilla Maldives will host a festive season celebration titled ‘Around the World in Wonder’ from 20 December 2025 to 6 January 2026, inviting guests to experience a colourful exploration of global culture, curiosity, and joy.
Drawing inspiration from Jules Verne’s Around the World in 80 Days, the celebration takes guests on a journey across continents, with each day dedicated to a different country and its unique flavours, music, and traditions. The journey begins and concludes in the United Kingdom, tracing a route through the Maldives, Spain, Italy, France, Argentina, Japan, China, India, Egypt, Brazil, the United States, and Singapore, culminating in a grand finale on New Year’s Eve.
Amilla’s 11th anniversary on 21 December will feature island-wide festivities, including guided tours, tree planting, coconut painting, Maldivian cooking demonstrations, and a cocktail and cake-cutting ceremony. On 23 December, the Tree Lighting Ceremony will adopt an Italian flair with a Venetian-themed celebration, complete with mask-making workshops, Viennese waltz, wine tasting, the Venetian Masquerade Ball, and a special ‘Treasure of the Sea’ dinner.
France will take centre stage on 24 December, featuring the Dance of the Can Can, gingerbread house making, mime face painting, a Christmas Eve buffet, and an aerial hoop performance. The following day, 25 December, will celebrate Argentina with the arrival of Santa Claus, a festive brunch infused with tango rhythms, dance workshops, magic shows, and a lively tango dinner performance.
The festivities will reach their climax on 31 December, with the Around the World in a Cocktail party leading into the spectacular Global Carnival Event. The evening will feature live performances by the Hamilton Band, complemented by bongo drummers, saxophonists, acrobats, and fire dancers. The grand countdown and after party will usher in 2026 with music, energy, and celebration.
Awards
Lily Beach Resort & Spa wins Leading F&B Resort at South Asian Travel Awards 2025

Lily Beach Resort & Spa has been recognised as the Leading F&B Resort at the South Asian Travel Awards 2025, held in Colombo. The accolade reinforces the resort’s position as a destination where culinary excellence is at the heart of every guest experience.
Central to the resort’s success is its renowned Platinum All-Inclusive Plan, a comprehensive concept that offers guests access to a range of premium experiences. The plan includes à la carte dining across several speciality restaurants, unlimited premium wines and spirits, French Champagne such as Taittinger, themed buffets, private dining experiences, and selected excursions. Designed to elevate each stay, it allows guests to indulge fully without additional charges.
Lily Beach offers an array of distinctive restaurants and bars:
- Lily Maa, the main restaurant, features extensive buffets and live cooking stations.
- Tamarind presents refined Indian-Thai fusion cuisine in an elegant overwater setting.
- AQVA serves light fare and cocktails in a relaxed beachfront atmosphere.
- Teppanyaki delivers interactive Japanese dining, combining artistry and theatre.
- Les Turquoise d’Aqua provides a fine dining experience under the stars.
- The Spirit Bar, set beside the ocean, offers a tranquil space for sundowners and late-night drinks.
- Vibes combines a family-friendly pool, games area, and evening entertainment.
The resort’s culinary achievements have earned it continued recognition. In 2024, Lily Beach received the Wine Spectator Award for its exceptional wine cellar and sommelier programme, further affirming its place among the world’s leading resort dining destinations.
General Manager Laurent Driole expressed pride in the achievement, noting: “This award is a tribute to the vision, dedication, and artistry of our F&B team. Every menu, drink, and moment is crafted to delight, and to offer our guests a culinary journey as exceptional as the Maldives itself.”
The award for Leading Food & Beverage Resort is seen as a reflection of the passion and commitment of Lily Beach’s entire culinary team. Under the leadership of Executive Chef Alessio Biondi and F&B Director Adam Shareef, dishes are prepared using the finest ingredients sourced globally, ensuring guests enjoy the highest standards of quality. Their commitment to creativity and innovation means that every visit offers something new—both for first-time guests and returning visitors.
Equally vital to this success are the service teams who bring warmth and personality to each dining experience. Their genuine care and hospitality create a relaxed, homely atmosphere that embodies the essence of Lily Beach—a place where guests feel welcomed as part of a community.
With this latest recognition, Lily Beach continues to define the all-inclusive luxury segment in the Maldives, combining world-class gastronomy, seamless inclusions, and authentic Maldivian hospitality to deliver experiences that remain both refined and heartfelt.
-
Featured1 week ago
Shangri-La Villingili Resort reopening announced for December 2025
-
Featured1 week ago
Minor Hotels to reopen NH Collection Maldives Reethi Resort in December 2025
-
Featured1 week ago
Karan Veer Mehra celebrates Bigg Boss success at Centara Grand Lagoon Maldives
-
Action1 week ago
Dive into inspiration: Alessia Zecchini at Sun Siyam Olhuveli
-
News1 week ago
Amilla Maldives announces special experiences for Autumn, year-end holidays
-
Featured1 week ago
Finolhu showcases Maldives’ only PADI Mermaid Instructor Trainer
-
Featured1 week ago
Ifuru Island Maldives brings New Orleans vibes to festive season
-
Featured1 week ago
Crafting memories: Sirru Fen Fushi and The Clay Studio Maldives collaborate