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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Awards

Kuramathi Maldives earns HolidayCheck Gold Award for consistent guest satisfaction

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Kuramathi Maldives has once again cemented its status as one of the Maldives’ leading holiday destinations by earning the coveted HolidayCheck Gold Award 2026. This prestigious accolade recognises the resort’s enduring popularity and consistent excellence in hospitality, marking it as a top choice for travellers across the globe.

The HolidayCheck Gold Award is an exclusive honour reserved for hotels that have demonstrated remarkable consistency in guest satisfaction. To qualify for this distinction, a property must have received a HolidayCheck Award at least five times since 2019. This rigorous criterion ensures that only establishments delivering sustained high-quality experiences over several years are recognised.

Reflecting on this milestone award, General Manager Bertrand Margerie expressed immense pride: “We are thrilled to be recognised with the HolidayCheck Gold Award 2026. This achievement is a testament to the hard work and passion of our entire team, who strive every day to provide exceptional service. Knowing that this award comes directly from the positive feedback of our guests makes it even more meaningful, and we look forward to continuing to deliver world-class Maldivian hospitality.”

Located in the North Ari Atoll, Kuramathi stretches across 1.8 kilometres of lush, tropical beauty. This idyllic sanctuary, with its vibrant coral house reef that gently unfurls into a shimmering sandbank, is a perfect symbol of natural beauty. From its pristine beaches and lush vegetation to its diverse dining options and heartfelt service, Kuramathi continues to set the benchmark for Maldivian hospitality. The Gold Award serves as a testament to the thousands of positive reviews and recommendations shared by satisfied guests who have experienced the magic of the island firsthand.

Travellers seeking an award-winning escape are invited to discover why Kuramathi remains a perennial favourite. Whether looking for a romantic retreat, a family adventure, or a diving getaway, the resort offers an exceptional environment that consistently exceeds expectations.

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Cooking

ONDA debuts at The Standard, Maldives as new Mediterranean dining venue

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The Standard, Maldives is making waves with the debut of ONDA. More than just a restaurant, ONDA (meaning “wave”) is an energetic, sophisticated take on Mediterranean cuisine, designed to be the most exciting dining destination in the region. Delivering bold, soulful food with a “come-as-you-are” vibe, ONDA flips the script on typical resort dining by replacing formality with pure, sun-drenched enjoyment.

“ONDA is a commitment to the playful, unconventional spirit of The Standard,” says Justin Swart, General Manager. “We aren’t just breaking the mold; we’re setting a new benchmark for fresh, flavorful experiences that are truly full of life.”

Led by Chef David Hartwig, a visionary with a Michelin-starred pedigree, ONDA is a passion project rooted in the philosophy of “Close to Nature, Close to Tradition.” His menu celebrates pristine Maldivian seafood through a Mediterranean lens.

Signature dishes include:

  • Red Snapper Crudo: A tribute to local waters, utilising traditional curing methods paired with a high-umami citrus vinaigrette—the “hero” of Mediterranean fruit.
  • Caramelle Scampi with Chives: Hand-crafted pasta paired with succulent scampi in a refined, chive-infused bouillabaisse foam.
  • ONDA Bouillabaisse: A lighter, vibrant reimagining of the French classic, utilising a base of scampi heads and herbs sourced from neighbouring islands.
  • Amalfi Lemon Cake: A moist, citrus-forward sponge that captures the aromatic essence of the Mediterranean coast.

The beverage programme at ONDA reimagines classics through house-made cordials, tinctures, and infusions. The aspiration is to treat every cocktail as a sensory voyage.

  • Golden Drift: A smoky, citrus journey of aquavit, sherry, and pineapple, inspired by Mediterranean sunsets.
  • ONDA Spritz: A sparkling ode to coastal gardens featuring tangerine sherbet and woodruff tincture.
  • Mindful Drinking: A sophisticated 0% cocktail selection ensures every guest enjoys the same complexity and flair without the alcohol.

The wine programme at ONDA is curated to tell a story of heritage. From the crisp minerality of a Joseph Drouhin Chablis 2022 to the prestige of Ornellaia Bolgheri DOC Superiore, the list is designed for the discerning palate. Our team focuses on the “why” behind every bottle, explaining the significance of labels like Chapoutier’s 2017 Chrysopée to ensure perfect harmony with Chef Hartwig’s menu.

ONDA is here to stay, rewriting the rules for island dining. It’s the brand’s definitive answer to luxury without pretension, an anchor point for flavour and fun that promises to be just as fresh and exhilarating as the Maldivian waves it’s named after. The New Wave of Culinary Excellence has officially Arrived at The Standard Maldives, proving ONDA is exactly what The Standard does best: taking the typical resort dining experience and flipping it on its head.

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News

Alila Kothaifaru Maldives plans Chinese New Year dining and wellness experiences

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Alila Kothaifaru Maldives invites guests to welcome the Chinese New Year with a refined island celebration taking place from 15 to 20 February 2026. The resort presents a curated programme of dining, wellness, cultural, and family experiences designed to honour the Year of the Horse in a serene and immersive setting.

In Chinese culture, the Year of the Horse symbolises strength, vitality, and forward movement which are values that resonate deeply with Alila’s philosophy of purposeful living, personal growth, and meaningful connection to nature. Reflecting this ethos, the resort’s Chinese New Year programme encourages guests to slow down, reconnect, and begin the year with clarity and intention.

“At Alila Kothaifaru Maldives, Chinese New Year is a meaningful opportunity to celebrate renewal and togetherness in a way that feels authentic and unhurried,” said Thomas Weber, the General Manager of Alila Kothaifaru Maldives. “Inspired by the Year of the Horse, our celebrations are designed to embody balance, resilience, and mindful progression which allowing guests to embrace the new year through enriching moments, shared traditions, and restorative experiences.”

The festivities are anchored by elevated Chinese New Year themed ‘Boat To Table” at Seasalt Restaurant, highlighting thoughtfully sourced ingredients and fresh island flavours, presented within a relaxed beachfront dining experience.

Cultural immersion continues with complimentary Dumpling Making Classes, offering guests a hands-on way to engage with time-honoured Chinese New Year traditions in an intimate and interactive setting.

Wellness takes centre stage at Spa Alila with Spring of Luck, a restorative ritual inspired by the season of renewal. Combining a Mandarin Body Renewal with a personalised massage, the experience reflects Alila’s holistic approach to wellbeing, by nurturing both body and mind as guests step into the new year.

Adding a creative and reflective dimension to the celebrations, Mandala of the Horse invites guests to participate in a guided session inspired by themes of strength, creativity, and forward momentum. The experience encourages mindfulness and self-expression, aligning with the resort’s emphasis on purposeful, design-led encounters.

Families are also invited to celebrate together with Festive Fun at Play Alila, featuring a vibrant line-up of Chinese New Year–themed activities for children and families, from arts and crafts to playful traditions inspired by the season.

Blending refined dining, mindful wellness, cultural discovery, and family-friendly moments, Alila Kothaifaru Maldives offers a meaningful and elevated way to begin the Year of the Horse, rooted in balance, intention, and the beauty of island life.

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