News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
Eid escape at Noku Maldives

This Eid al-Adha, Noku Maldives, a member of IHG’s Vignette Collection, invites guests to experience a soulful three-day celebration set against the serene beauty of Noonu Atoll. Rooted in culture and connection, the resort’s Eid Escape is thoughtfully curated to honour the essence of the season through a blend of Maldivian heritage, island rituals, and shared moments of joy.
Guests are welcomed into a journey where each day unfolds with intention—from immersive wellness sessions to meaningful cultural workshops. Highlights of the celebration include traditional Maldivian performances, where the island’s rich storytelling heritage comes alive through the Bodumas procession, Bandiya Jehun dance, and the rhythmic beat of Boduberu drums. These time-honoured performances, held beneath golden skies, invite guests to witness the living spirit of the Maldives.
The celebration culminates in a generous Eid Feast by the beach, featuring a curated menu of local delicacies, fresh catch, and tropical indulgences—all served in a setting that captures the warmth of island life.
Whether participating in games by the sea, exploring island rituals, or simply soaking in the festive atmosphere, Eid Escape at Noku Maldives is a celebration of grace, heritage, and togetherness, woven into the heart of a secluded paradise.
Drink
Master Sommelier Kamal Malik to host exclusive dinner at Ithaa Underwater Gem

Conrad Maldives Rangali Island is set to host an exclusive champagne pairing dinner at its iconic Ithaa Underwater Gem on 23 May 2025. Leading the experience is Kamal Malik, India’s only Master Sommelier and judge for the 2025 Decanter World Wine Awards.
Guests will indulge in a specially curated six-course menu featuring refined dishes from land and sea, each paired with a selection of Ruinart’s elegant cuvées—including Dom Ruinart Blanc de Blanc and Rosé. This one-night-only event offers a rare opportunity to experience expert wine pairing in one of the world’s most unique dining settings, five meters below the ocean’s surface.
Conrad Maldives Rangali Island is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.
For more information or to book your experience, please visit www.conradmaldives.com or email mlehi.experiences@conradhotels.com or contact +960 6680629.
News
Free transfers, beachside dinners, spa escapes await this summer at Cinnamon Velifushi Maldives

If your idea of perfect summer living means uninterrupted 360-degree beach access, private overwater sanctuaries with direct ocean entry, and personalised luxury that lets you craft your own island adventure, then Cinnamon Velifushi Maldives is where your sun-drenched story begins. Imagine an intimate dinner beneath a canopy of stars, the gentle touch of a Balinese massage melting away the day’s cares, and dolphins dancing joyfully on the horizon as the sun sets, here, every moment invites you to savour the magic of summer living like never before.
Summer at Cinnamon Velifushi Maldives is designed for those who seek indulgence and connection in equal measure. The resort features five elegant room categories, including the coveted Sunset Water Bungalows with Jacuzzi. These spacious overwater sanctuaries are ideal for ocean lovers and romantics, offering direct lagoon access where schools of fish glide beneath the surface—and if you’re lucky, a manta ray, reef shark, or even a dolphin may pass by.
This season, Cinnamon Velifushi Maldives elevates your summer escape with an exclusive offer for stays of four nights or more. Enjoy complimentary return transfers, the freedom to choose three or more added benefits based on your DISCOVERY loyalty tier or by booking direct, and access to exclusive perks such as complimentary room upgrades and the opportunity to earn DISCOVERY Dollars (D$) to use during your stay or future getaways.
- • A four-course beach dinner (Seafood or Steak) – Set on a secluded stretch of beach, this candlelit dinner is a sensory celebration of summer. As waves whisper along the shore and the stars shimmer overhead, the evening unfolds into a private moment of flavour, connection, and romance.
- A 45-minute spa treatment – After a day of snorkelling, diving vibrant reefs, or embarking on a fishing adventure, retreat to the Mandara Spa for a blissful Balinese massage that soothes the body and stills the mind.
- Island hopping adventure – Step beyond the resort and into the daily rhythms of the Maldives. Visit nearby islands, meet local communities, and experience authentic island life where time slows and hospitality comes naturally.
- Dolphin watching delight – A sunset cruise becomes truly magical as pods of dolphins leap through the golden waves. These playful encounters often bring smiles that linger long after you’ve returned to shore.
- USD 200 resort credit – Whether it’s used for signature cocktails, unforgettable meals, or more explorations across the atoll, this credit enhances your freedom to savour every moment as you please.
When it comes to dining, Cinnamon Velifushi Maldives delivers variety and flair. With four restaurants and four bars, each meal invites discovery. A standout is the Marlin Seafood Restaurant and while it is a haven for seafood lovers, it also caters to those with a taste for premium meats. From tender lobster and perfectly grilled reef fish to expertly prepared steaks, every dish is elevated by a refined wine selection and the soothing soundtrack of the sea just metres away.
Whether you’re basking in barefoot bliss, discovering coral gardens, or raising a glass beneath the stars, summer living at Cinnamon Velifushi Maldives is a mood, a memory, and a moment all rolled into one.
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