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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Atmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026

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Atmosphere Core has been recognised with two prestigious honours at the South Asian Travel Awards (SATA) 2026, receiving the titles of Leading Resort/Hotel Brand and Leading Hospitality Development Company.

The recognition reflects Atmosphere Core’s continued contribution to the hospitality landscape across the Maldives and beyond, and its commitment to creating distinctive guest experiences through thoughtful hospitality, strong brand identities and responsible development.

With a growing portfolio spanning the Maldives and international destinations, Atmosphere Core continues to build a diverse collection of hospitality brands, each shaped by its own identity and approach to guest experience. As its brands expand, the company continues to evolve its portfolio while staying grounded in its philosophy of delivering heartfelt hospitality.

The Leading Hospitality Development Company title further recognises Atmosphere Core’s development journey, which has expanded beyond its established Maldivian portfolio into new destinations and concepts. Most recently, the company marked its debut in Europe with the opening of BORGO MONCHIERO HERITAGE by Atmosphere in Italy, while continuing to develop its pipeline of new hospitality projects across key markets.

Commenting on the recognition, Salil Panigrahi, Managing Director at Atmosphere Core, said: “We are honoured to receive these two recognitions at the South Asian Travel Awards 2026. They reflect the dedication of our teams across our resorts, offices and development projects, and the trust of our guests, partners and industry colleagues. As we continue to grow, our focus remains on creating meaningful hospitality experiences while developing brands and destinations with a clear sense of identity and purpose.”

The South Asian Travel Awards are among the region’s recognised platforms celebrating achievements across the travel, tourism and hospitality sectors. The 2026 awards recognise organisations and individuals demonstrating excellence and contribution to the industry across South Asia.

The two SATA 2026 recognitions add to Atmosphere Core’s growing list of industry accolades and mark another milestone in the group’s continued development as an international hospitality company.

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Reethi Faru Resort reveals festive line-up of dining, entertainment and island experiences

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Reethi Faru Resort has welcomed the festive season with its annual Fruit Mixing Ceremony, marking the beginning of a programme of celebrations, activities and experiences for guests visiting the resort during the Christmas and New Year period.

The resort has prepared a series of festive events and activities catering to guests of different ages and interests. Families will have the opportunity to participate in Christmas tree decorating, creative workshops and gingerbread house making, while couples can enjoy evening walks along beaches decorated with festive lights.

The festive programme will include a Christmas dinner and a New Year’s Eve gala, followed by a DJ party to welcome 2027. Guests will also be able to participate in coral planting activities alongside a marine biologist, providing an opportunity to learn about the island’s marine ecosystem and contribute to conservation efforts.

For guests seeking relaxation, the resort will offer yoga sessions and spa treatments, while those interested in outdoor activities can participate in water sports, island excursions, sports challenges and PADI diving experiences conducted by certified instructors.

Other events scheduled during the festive period include Reethi Faru Resort’s anniversary celebration, a Christmas Tree Lighting Ceremony and the arrival of Santa Claus. The programme will also feature live music, Maldivian cultural performances, outdoor movie nights and a selection of dining experiences.

According to the resort, the festive programme has been designed to bring together traditional Christmas and New Year celebrations with activities that highlight the Maldives’ natural environment and cultural heritage.

Through its combination of festive events, recreational activities, marine conservation initiatives and dining experiences, Reethi Faru Resort aims to provide guests with opportunities to celebrate the holiday season while experiencing island life in the Maldives.

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Banyan Tree Vabbinfaru unveils ‘The Secret Underwater Garden’ festive celebrations

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This festive season, Banyan Tree Vabbinfaru unveils The Secret Underwater Garden, a celebration inspired by the extraordinary marine world flourishing beneath its shores. From 22 December 2026 to 7 January 2027, the resort invites travellers to celebrate above and beneath the surface through experiences that honour Maldivian cultural heritage, marine preservation, culinary delight and restorative wellbeing.

Celebrating Maldivian Heritage and Local Traditions

The festivities begin on 22 December with a Christmas tree decoration workshop led by resident artist Abdulla, celebrating local creativity, followed by a beachfront Christmas Tree Lighting Ceremony.

Throughout the season, cultural experiences offer a closer connection to traditions that have shaped island life for generations. From traditional sandbank shore fishing and Maldivian cooking classes to the powerful rhythms of Bodu Beru, each experience celebrates the country’s living heritage and the spirit of its people.

On 1 January, a Festive Maldivian Night with Bodu Beru brings together traditional island flavours and cultural performances, welcoming the New Year with the warmth of Maldivian hospitality.

Festive Culinary Celebrations Above the Surface

From the vibrant marine world beneath the surface to elegant celebrations overlooking the Indian Ocean, Banyan Tree Vabbinfaru brings the festive spirit to life throughout the island.

Culinary experiences celebrate the art of gathering, from refined Japanese gastronomy at the award-winning Madi Hiyaa and signature Thai flavours at Saffron to Maldivian-inspired dining, interactive cooking classes and festive mixology.

The festivities culminate in an elegant Christmas Eve Dinner and a glamorous New Year Gala Dinner on Naiboli Beach, where exquisite gastronomy, a cosy beachfront ambience and sparkling moments set the stage for a spectacular countdown to 2027 beneath the Maldivian stars.

Giving Back to the Ocean, Inspiring Future Guardians

At the heart of The Secret Underwater Garden is the resort’s longstanding commitment to marine conservation. Home to the Maldives’ first resort-based Marine Lab, established in 2004, Banyan Tree Vabbinfaru invites travellers to engage in meaningful preservation activities alongside its marine biologists.

A signature highlight, Christmas Tree Coral Planting on 25 December, transforms a festive symbol into a contribution towards restoring the island’s house reef. Other experiences include Save The Reef, Citizen Science snorkelling, educational marine talks and coral micro-fragmentation sessions, connecting travellers with the island’s marine ecosystem.

For little explorers, the new Junior Ocean Guardian programme introduces the wonders of marine life through educational workshops led by the Marine Lab team, inspiring curiosity, ocean awareness and a sense of environmental responsibility from an early age.

Ocean Adventures and Island Discoveries Under The Surface

Beyond the reef, the festive programme celebrates the natural beauty of the Maldives through ocean excursions and island adventures.

Festive Dolphin Cruises offer opportunities to see dolphins in their natural habitat, while Kahan’bhu sunset cruises reveal the beauty of the Maldivian horizon. Traditional fishing excursions, private big-game fishing and day cruises invite further exploration of the surrounding waters.

For adventure seekers, Christmas diving, windsurfing, sailing, jet skiing and Ride & Slide experiences bring excitement to the lagoon. An Island-to-Island Swim between Banyan Tree Vabbinfaru and its sister resort Dhawa Ihuru celebrates movement and connection with the ocean, while beach volleyball, football and playful island activities create moments of togetherness.

A Season of Wellbeing and Gratitude

Amid the festive celebrations, Banyan Tree Vabbinfaru offers moments to slow down, reconnect and restore inner balance. From sunrise and sunset yoga by the ocean to immersive outdoor wellbeing experiences, self-care massage workshops and personalised wellness rituals, each experience nurtures a deeper connection with oneself and nature.

On 31 December, the Year-End Gratitude Meditation offers a moment of reflection by the ocean, encouraging participants to appreciate the passing year and welcome new beginnings with mindfulness and intention.

The festive season draws to a close on 7 January 2027 with an Orthodox Christmas Party, marking the final chapter of The Secret Underwater Garden – a season of meaningful connections, cultural discovery, ocean preservation and gratitude, capturing the true essence of the Original Maldives.

For reservations and further information, visit the resort’s website or email reservations-vabbinfaru@banyantree.com.

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