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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Eri Maldives launches Beach Shack artist takeover with Ismail Maaish

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At Eri Maldives, becoming begins with experiences that invite guests to see the island differently, and art has always offered one of the most powerful ways in.

The resort welcomed Maldivian artist Ismail Maaish for a collaboration that turned a beloved island landmark into something new: Beach Shack, a humble beach bar set beside one of the island’s favourite stretches of reef, became a living canvas for the first time.

Sharing his creative process with guests as he worked, Ismail curated an original mural at Beach Shack over the weekend, inspired by the underwater world surrounding the island — a bow-tied, sunglasses-wearing octopus mixing cocktails amid schools of fish, echoing the plush octopus character that greets guests in their villas on arrival, and weaving local craft and cultural storytelling into the everyday rhythm of island life.

“At Beach Shack, I wanted to bring the energy of the house reef above the water and create something playful, distinctly Maldivian and connected to its surroundings,” said Ismail. “The ocean is part of everyday life here, and this mural celebrates the colour, movement and marine characters found just beyond the shore.”

With a background in architecture, Maaish works across ink, watercolour, acrylic and large-scale murals. His art balances structure with spontaneity, using bold colours and expressive characters to explore Maldivian folklore, island life, culture and identity.

“Through the Beach Shack Artist Takeover, we bring the essence of Eri as The Island of Becoming to life—a place where nature inspires creativity and every experience opens the way for discovery and connection,” said Haroon Mohamed, General Manager of Eri Maldives. “Together with Ismail Maaish and the KULA Initiative, we are proud to provide Maldivian talent with a meaningful platform while inviting guests to experience our house reef and island culture from a fresh perspective.”

The project was presented under Pulse Resorts’ KULA Initiative, which gives local artists a platform to share their work and cultural perspectives with a wider audience, keeping Maldivian creativity and heritage visible within contemporary island life.

It’s the first of the Beach Shack Takeovers, an evolving platform inviting artists and creative talent to reinterpret the venue through their own craft.

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Fari Islands Festival wraps second edition of art, culture and conservation

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The Maldives’ Fari Islands archipelago came alive from 13–15 August as the second edition of the Fari Islands Festival unfolded across Patina Maldives and The Ritz-Carlton Maldives. Guided by its ‘One Festival, Every Sense’ philosophy, the festival welcomed an international community of artists, cultural voices, chefs, musicians, wellness practitioners and conservationists, including headline contributor Rosamund Pike and acclaimed designer Sean Wotherspoon.

The three-day celebration of creativity, connection and discovery invited guests to experience the Fari Islands through every sense, from mindful mornings and ocean experiences to creative workshops, culinary discoveries, thought-provoking conversations and music beneath the Maldivian sky.

At the heart of this year’s festival was Rosamund Pike, the Golden Globe, Emmy and Olivier Award- winning and BAFTA and Academy Award-nominated actor and humanitarian. Pike opened the festival with a charity dinner supporting MAG (Mines Advisory Group), the humanitarian organisation dedicated to clearing landmines and unexploded ordnance from conflict zones around the world. Throughout the weekend, she explored the relationship between creativity, performance and the roles we choose to play in life through a solo address, before leading guests through a guided meditation in partnership with Lumenate, the psychedelic meditation app. Pike also embraced local culture through an intimate Maldivian cooking class at Patina Maldives’ newly launched Kandu restaurant.

Globally recognised designer and cultural tastemaker Sean Wotherspoon led a collaborative art residency, bringing his vibrant, sustainability-focused aesthetic to the islands. Throughout the festival, Wotherspoon worked alongside guests on a large-scale, reef-inspired sculpture, built collectively across the festival.

The completed sculpture will become part of ongoing coral regeneration efforts in the Fari Islands lagoon, where it will continue to evolve as marine life takes hold. Wotherspoon also transformed the Fari Art Atelier into a dedicated festival pop-up, showcasing an exclusive Fari Islands merchandise collection and limited pieces created especially for festival guests.

Wellness and movement provided a constant rhythm throughout the three days, with the Maldives’ leading running community, iRunners, bringing guests and participants together for a 5km Charity Island Run as part of the festival’s ‘Protect the Reef’ campaign. The run raised USD 5,000, which was donated to Save the Beach in support of marine and coastal conservation.

Meanwhile, Wellness by Bamford returned for a second year, with sound healer Stephanie Waxberg and aromatherapist Louise Riby leading immersive wellness experiences, joined by Noble Panacea for sessions centred on longevity and holistic wellbeing.

This year’s programme also welcomed Malin Fezehai, a National Geographic Explorer, offering guests a unique opportunity to explore the natural world through the lens of observation, storytelling and conservation. Alongside Olive Ridley Project, experiences throughout the festival centred on the Maldives’ remarkable marine ecosystems, biodiversity and ongoing conservation efforts.

As the sun set, French musician and creative icon Sébastien Tellier mesmerised festival goers with a live piano performance, while Thai multidisciplinary artist NOTEP wove together music, nature and storytelling. The festival culminated in a beachfront celebration led by acclaimed Dutch DJ and producer FS Green, one of Amsterdam’s finest talents.

Food and drink became an essential part of the ‘One Festival, Every Sense’ journey, inviting guests to slow down and savour new flavours. Michelin-starred chef Samuel Lee, founder of Parisian neo-bistrot SENsation, joined Tokyo-born dining collective WAGYUMAFIA for a series of distinctive culinary experiences, while Dry Wave Cocktail Studio, ranked No. 5 in Asia’s 50 Best Bars 2025, joined Michter’s Whiskey for narrative-led cocktail experiences, alongside curated spirits sessions from Sei Bellissimi’s Danilo Pozone.

With its second edition now wrapped, Fari Islands Festival continues its evolving reputation as an annual gathering where creativity, culture, wellbeing and conservation meet the natural beauty of the Maldives. Following the success of the 2026 edition, Fari Islands Festival will return in 2027, inviting a new generation of artists, thinkers, chefs, performers and cultural voices to Fari Islands for its next chapter.

The Fari Islands Festival is set to return from 8-10 July in 2027. Stay up to date and reserve a stay at The Ritz-Carlton Maldives or Patina Maldives. For more information visit fari-islands.com.

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Joy Island Maldives marks third anniversary with week of island celebrations

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Joy Island has announced its third year anniversary celebration.

The week-long celebration will start from 28 September to 4 October 2026, bringing together a vibrant programme of wellness, entertainment and island experiences designed to create memorable moments for all guests.

The celebrations will begin on 28 September with Sunrise Energy Flow Yoga, setting the tone for a week of joyful experiences. The opening evening will feature spectacular fire shows and a tropical welcome, inviting guests to come together and celebrate the beginning of this special milestone.

The main anniversary celebrations on 1 October will feature a series of signature experiences, beginning with Golden Sunset Cocktails, where guests can unwind and enjoy refreshing drinks as the sun sets over the island. This will be followed by the Anniversary Gala Dinner, hosted by Chef Koyi Tanabe offering a unique culinary experience.

The highlight of the evening will be the much-anticipated Anniversary Party, featuring live music, entertainment and an energetic atmosphere as guests come together to celebrate three years of Joy Island.

Throughout the week, guests can enjoy a vibrant programme of activities, includingJoy Beach Olympics, Stand-Up Paddle Relay Fun, Sunset DJ Sessions, Family Fashion Show, Mixology Competition and White Party. Younger guests can take part in bracelet-making, kite flying, pizza tossing, beach games and a Farewell Tree Planting Ceremony. Together, these experiences will create a vibrant celebration filled with fun, creativity, connection and unforgettable island memories.

The celebrations will also welcome distinguished guest personalities, adding an extra touch of culinary and wellness excellence to this special milestone at Joy Island Maldives. Among the featured guests will be Chef Koyi Tanabe, Executive Chef of Salvaje Dubai and Arrogante Dubai joining as the visiting chef, and Imran Zulfikar, a Wellness and Lifestyle Coach specialising in deep-tension release therapy joining as the visiting practitioner.

“Joy Island’s third year anniversary is a wonderful opportunity to celebrate the memories we have created together with our guests, partners and team members,” said Bandula Thilakarathne, Resort Manager at Joy Island. “This milestone reflects our continued commitment to delivering genuine hospitality, meaningful experiences and moments of joy that stay with our guests long after their holiday. We look forward to welcoming everyone to a celebration filled with happiness, connection and the vibrant spirit of Joy Island.”

As Joy Island celebrates 3 years of creating memorable experiences in the Maldives, the resort looks forward to welcoming guests to an anniversary week filled with laughter, discovery, relaxation and celebration. At Joy Island, the spirit remains simple: “Keep Calm and JOY Your Life.”

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