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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Siyam World achieves snorkelling world record with 307 participants

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Siyam World, a five-star resort owned and operated by Sun Siyam, has entered the Guinness World Records for organising the highest number of people snorkelling simultaneously at a single venue.

The resort achieved the record through the ‘Snorkel World 300’ event held on Friday morning.

The event, conducted with Free Dive Maldives, included participants from 13 islands across Noonu Atoll, Baa Atoll, Haa Alifu Atoll and Haa Dhaalu Atoll. While the target was more than 250 participants, a total of 307 people took part.

Fahud Faiz of Free Dive Maldives, who played a central role in organising the event, said the outcome was possible due to the cooperation of Siyam World and the work of multiple contributors.

Fahud said Siyam World’s management supported the initiative and that both Siyam World and Free Dive Maldives shared the approach needed to carry out the event.

At the conclusion of the event, all participants received an official Guinness World Records medal. This was the first time participants of a Guinness World Records event in the Maldives were awarded the medal.

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Kuda Villingili Maldives crafts poetic Valentine’s escape ‘Through the Sands of Time’

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Kuda Villingili Resort Maldives, an island celebrated for barefoot luxury and refined romance, has announced its Valentine’s Day 2026 programme, Through the Sands of Time. Designed as a poetic journey honouring love in all its forms, the curated experience invites couples to pause, reconnect, and create memories that linger long after the waves have smoothed away their footprints.

Set amidst turquoise waters and powder-soft sands, the resort is widely regarded as one of the Maldives’ most romantic hideaways, with accommodation that naturally lends itself to intimate moments. The Water Villa with Private Pool, poised elegantly above the lagoon, offers uninterrupted ocean views and complete seclusion — ideal for couples seeking privacy wrapped in Maldivian tranquillity. On land, the Beach Villa with Private Pool is nestled in lush greenery with a private stretch of sand just steps away, creating a serene sanctuary for sunset rituals and gentle, unhurried mornings together. These villas provide the perfect setting for Valentine’s escapes, honeymoons, proposals, anniversaries, and destination celebrations throughout the year.

This year’s Valentine’s programme highlights the resort’s diverse approach to culinary romance. The celebration begins with an indulgent Valentine’s Buffet at The Restaurant, featuring tropical flavours, live cooking displays, and an artisanal dessert selection. For those seeking a more intimate dining experience, Mar-Umi will present two five-course degustation menus — Seafood or Vegetarian — both infused with delicate Nikkei influences and complemented by a glass of Champagne, with the option of a sommelier-curated wine pairing. Couples wishing to start the day with romance may opt for the sought-after Aqua Breakfast, served floating in the privacy of the villa pool with Brut Rosé Champagne.

Beyond 14 February, Kuda Villingili remains one of the Maldives’ most romantic dining destinations year-round, offering a range of beautifully staged destination dining experiences — from candlelit beach dinners and sandbank feasts to secluded in-villa soirées — each designed to turn special moments into unforgettable memories.

For Valentine’s Day 2026, the resort presents a thoughtfully crafted collection of romantic experiences designed to deepen connection. Couples may choose the Pool Escape, an experience beside the Maldives’ largest pool complete with cocktails, Champagne, and a refined multi-course menu, or the Beach Escape, a cinematic candlelit dinner on the sand framed by lanterns and uninterrupted ocean views.

Throughout the day, couples are invited to enjoy shared experiences including sunrise couples’ yoga, a mid-morning painting session, and a soothing sunset yoga flow. For deeper emotional harmony, private sound healing sessions use calming vibrations to align energy between partners, while an open-air Valentine’s Movie Date under the stars sets the tone for a truly enchanting evening.

The highlight of the wellness offerings is the Valentine’s Couples Spa experience — The Coconut Affair. This 2.5-hour ritual includes a warm coconut oil massage, body scrub, facial treatment, steam session, and a floral bath, all within the resort’s private island spa comprising eight standalone treatment villas designed for absolute serenity.

Whether marking an anniversary, renewing vows, or planning a memorable proposal, couples will find the island’s natural beauty, thoughtful architecture, world-class dining, and wellness experiences to be an ever-inspiring canvas for romance.

With its poetic theme, refined experiences, curated culinary journeys, and settings designed for intimacy, Kuda Villingili Resort Maldives invites couples to celebrate Through the Sands of Time — a day where love slows, deepens, and becomes a memory held forever in the heart.

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Luxury that whispers: THE OZEN COLLECTION celebrates five years of refined hospitality

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There is a distinct kind of magic that emerges when island sanctuaries are shaped by a visionary dream. Five years ago, that magic found its name: THE OZEN COLLECTION. What began as two intimate havens in the Maldivian seascape—the profoundly private OZEN RESERVE BOLIFUSHI and the contemporary OZEN LIFE MAADHOO—has since evolved into a refined hospitality philosophy that whispers luxury rather than declares it.

Founded in the heart of the Indian Ocean, THE OZEN COLLECTION established its legacy through two distinct Maldivian retreats: the ultra-exclusive OZEN RESERVE BOLIFUSHI and the bespoke OZEN LIFE MAADHOO. The brand quickly distinguished itself through its pioneering interpretation of all-inclusive luxury, expressed through its signature RESERVE™ Plan and INDULGENCE™ Plan. Far more than pricing models, these concepts serve as guiding philosophies, transforming each holiday into a seamlessly personalised narrative of indulgence shaped entirely around the guest.

This commitment to excellence has been consistently recognised through prestigious international accolades. OZEN RESERVE BOLIFUSHI exemplifies distinction, with its Royal RESERVE named Maldives’ Leading Luxury Hotel Villa at the World Travel Awards. The property’s MICHELIN Key further affirms its exceptional style and service, while its award for Best All-Inclusive Wine List at the 2025 World’s Best Wine Lists Awards highlights its sophisticated culinary identity.

OZEN LIFE MAADHOO has crafted its own celebrated path. A recipient of Tripadvisor’s Travellers’ Choice Awards Best of the Best 2025—an honour reserved for the top one percent of properties worldwide—it stands as a testament to consistently memorable guest experiences. Its recognition as Sustainable Champion at the Hotelier Maldives Awards reinforces the brand’s belief that profound luxury and responsible environmental stewardship are naturally connected.

Building on this foundation of success, THE OZEN COLLECTION is now embarking on an ambitious new chapter of global expansion. The brand is set to extend its signature elegance and personalised service beyond the Maldives with forthcoming openings in India: OZEN VILLAS JAIPUR, OZEN MANSION KOLKATA, and OZEN PRIVADO GOA. Simultaneously, it will deepen its presence in the Maldives with the exclusive OZEN PRIVÉ ATHIRI GILI, promising a new horizon of secluded luxury.

Reflecting on the journey, Stéphane Laguette, Chief Commercial Officer of Atmosphere Core, said: “Our first five years were about listening and refining our guests’ unspoken wishes, guiding us to the quiet verge of luxury. We learned that true excellence is not about being the largest, but the most meaningful. As we turn the page, we carry these lessons to new shores, ready to craft the next chapter of intimate, unforgettable escapes.”

As THE OZEN COLLECTION steps into its next era, its compass remains firmly aligned with its original purpose: the art of crafting sanctuaries where narrative is paramount. Here, architecture blends harmoniously with nature, service flows with intuitive grace, and every curated experience is designed to honour the unique story of each guest. This is more than hospitality; it is the preservation of moments that linger long after the journey ends—a legacy etched not in sand, but in memory.

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