Connect with us

News

Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

Published

on

Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Awards

Waldorf Astoria Maldives Ithaafushi earns third Forbes five-star rating

Published

on

Waldorf Astoria Maldives Ithaafushi has once again secured the prestigious Forbes Travel Guide (FTG) Five-Star rating, marking its third consecutive year of recognition by the world’s only independent global rating system for luxury hospitality.

This accolade reinforces the resort’s reputation as a benchmark for unparalleled luxury, impeccable service and transformative guest experiences.

“This achievement is more than an award—it is a testament to the unwavering dedication of our team, who continuously redefine what luxury hospitality means in the Maldives,” said TJ Joulak, general manager of Waldorf Astoria Maldives Ithaafushi. “To be recognized for three consecutive years by Forbes Travel Guide reaffirms our promise to deliver an extraordinary level of service, ensuring that every moment spent at our resort is unforgettable.”

This highly coveted accolade underscores the resort’s unwavering commitment to elevating guest experiences, cementing its status among the world’s most luxurious destinations. The resort’s consistent excellence is further highlighted by its continued recognition for the third consecutive year, maintaining its place as a premier choice for discerning travellers.

The Forbes Travel Guide Star Rating is one of the industry’s most rigorous and respected distinctions, with properties evaluated against 900 exacting criteria that emphasise flawless service, exceptional facilities, and an unwavering commitment to excellence. Only properties that demonstrate consistently extraordinary experiences earn a Five-Star rating.

Continue Reading

Action

Dive into summer of marine marvels with Simon Lorenz at The Nautilus Maldives

Published

on

Immerse yourself in the extraordinary underwater world during Ocean Discovery Week at The Nautilus Maldives, an award-winning ultra-luxury private island hideaway. From 25th to 31st July 2025, this week-long summer experience invites guests to explore the vibrant marine biodiversity of the Baa Atoll UNESCO Biosphere Reserve. More than just a luxury escape, Ocean Discovery Week is an annual celebration of the ocean’s wonders, offering a profound connection to its delicate ecosystems and fostering a deeper commitment to marine conservation.

Nestled near the iconic Hanifaru Bay, The Nautilus provides unparalleled access to over 40 exceptional dive sites teeming with marine life. Bespoke diving and snorkelling adventures promise unforgettable encounters with manta rays, whale sharks, and vibrant coral gardens, creating an oceanic journey of discovery and wonder.

Partnering with Acclaimed Underwater Photographer Simon Lorenz

This year, The Nautilus is thrilled to welcome renowned underwater photographer Simon Lorenz to enrich the Ocean Discovery Week experience. An award-winning marine photographer, speaker, and writer, Simon’s work has graced the covers of leading nature publications worldwide. Beyond aesthetics, his photography serves as a compelling voice for marine conservation.

As a PADI instructor and photo coach, Simon is passionate about guiding divers and photographers in refining their skills. His curated dive expeditions blend rare underwater encounters with hands-on photography training. Simon’s impressive portfolio includes collaborations with CNN, BBC, NatGeo, and marine NGOs such as WWF, the UN, and The Nature Conservancy. A dedicated advocate for shark conservation, he serves on the advisory board of the Hong Kong Shark Foundation, actively fighting for their protection.

During The Nautilus’s Ocean Discovery Week, guests will have the rare opportunity to dive and snorkel alongside Simon, gaining insights into capturing the ocean’s breathtaking beauty while deepening their understanding of the marine ecosystems of the Maldives. His immersive workshops and marine talks, underwater family photography sessions, and guided dives and snorkelling expeditions promise an exclusive perspective on marine life, making this a truly one-of-a-kind experience.

An Ocean-Inspired Celebration Awaits

Beyond the depths, The Nautilus offers an exquisite blend of adventure and tranquillity through an array of water-inspired experiences. Thrill-seekers can embark on exhilarating Jetski, Seabob and E-foil expeditions, set sail on dolphin-watching cruises, or encounter sea turtles on a Hello Turtle adventure. For those seeking tranquillity, Solasta Spa provides serene escapes with sunrise yoga, mindful breathwork, and water sound healing meditation, all set against the soothing symphony of the ocean. Young explorers can take part in the resident marine biologist’s coral planting workshops, Bubble Maker courses, underwater treasure hunts, watercolour art sessions, and creative ocean-inspired projects.

Join The Nautilus’s Ocean Discovery Week, a one-of-a-kind summer festival, where the ocean’s beauty, mystery, and wonder come to life through unforgettable adventures and heartfelt connections to the sea.

Continue Reading

Family

Blush de Peonia: The St. Regis Maldives offers springtime celebration of Easter

Published

on

This Easter, The St. Regis Maldives invites guests to embrace a celebration of renewal in one of the world’s most breathtaking island destinations. Here, bespoke luxury meets the untouched beauty of nature, creating an extraordinary escape where relaxation and adventure exist in perfect harmony.

Nestled on its own private natural island in the pristine Dhaalu Atoll, the resort has curated an exceptional collection of experiences that elevate the holiday season. From immersive epicurean journeys to transformative wellness rituals, every detail is designed to inspire and enchant. Guests are invited to indulge in a series of thoughtfully crafted celebrations, each offering an exquisite way to savor the moment.

The Easter festivities feature a selection of refined culinary and cultural experiences:

  • Sushi Crafting Mastery (April 14, 2025) – Master the delicate art of crafting island-inspired sushi rolls under the guidance of an expert sushi chef.
  • Champagne & Cheese Pairing (April 15, 2025) – Experience the perfect harmony of fine champagnes and gourmet cheeses, set against the mesmerizing backdrop of the Maldivian sunset.
  • Mixology Masterclass (April 16, 2025) – Craft signature cocktails in an immersive session led by the resort’s expert mixologists.
  • Beachfront Seafood Market (April 17, 2025) – Indulge in the freshest seafood selections, prepared to perfection, while live saxophone music sets an elegant ambiance.
  • Chocolate Making Class (April 19, 2025) – Discover the artistry of fine chocolate-making in an exclusive hands-on experience with master chocolatiers.
  • Easter Feast Under the Stars (April 20, 2025) – A spectacular gala dinner on Alba Beach, featuring a lavish feast, live music, and the enchanting glow of the Maldivian night sky.

For those seeking restoration, the Iridium Spa offers an exquisite sanctuary of serenity. Signature treatments, from deep tissue massages to oxygenating facials and revitalising body scrubs, are designed to rejuvenate the body and elevate the spirit, all set against the tranquil expanse of the Indian Ocean.

Meanwhile, younger guests are invited to embark on their own Easter adventure at the Vommuli House Kids Club. A series of engaging activities, including nature-inspired crafts, junior science experiments, and thrilling games like the Great Puzzle Race and Mini Olympics, ensure endless excitement. Signature experiences such as Mixology Magic and the Pirate Paradise Party add an extra touch of enchantment, creating cherished memories for children of all ages.

Whether indulging in world-class gastronomy, embarking on island adventures, or embracing moments of pure tranquility, The St. Regis Maldives presents an Easter celebration beyond compare—an extraordinary journey of luxury, curated with the brand’s signature sophistication and refinement.

Located in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is a sanctuary of luxury and tranquility, surrounded by lush landscapes, white-sand beaches, and the azure Indian Ocean. The resort’s 77 villas blend seamlessly with nature while offering modern comforts like private terraces, pools, and stunning ocean or garden views. Signature accommodations include the overwater John Jacob Astor Estate, featuring three bedrooms, a private gym, and massage rooms, and the beachfront Caroline Astor Estate, with panoramic views, a 67-square-meter pool, and opulent living spaces.

Guests can discover the vibrant marine world through snorkelling, diving, and an array of water sports or embark on an exclusive yacht excursion aboard Norma. Committed to sustainability, the resort features coral restoration programs led by a dedicated Marine Biologist. Renowned for its signature St. Regis Butler Service and award-winning hospitality, the resort seamlessly combines luxury, adventure, and tranquility, ensuring an unforgettable experience in the heart of the Maldives.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.