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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Alila Kothaifaru Maldives hosts Campania Wine Dinner with Mastroberardino

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Alila Kothaifaru Maldives is hosting an exclusive Mastroberardino Wine Dinner on Wednesday, 28 January 2026, inviting wine enthusiasts and culinary travellers to an evening of fine wine and gastronomy at The Shack, the resort’s secluded sandbank venue.

Set against the backdrop of the Indian Ocean, the intimate dinner celebrates Mastroberardino, one of Italy’s longest-established winemaking families, known for championing Campania’s native grape varieties since the mid-18th century. Led by Piero Mastroberardino, a tenth-generation winemaker and an internationally recognised figure in Italian viticulture, the estate is widely regarded for preserving and promoting historic varietals such as Greco, Fiano and Aglianico, including the Taurasi DOCG.

Guests will take part in a curated dining experience featuring a bespoke multi-course menu created by Executive Chef Frank and paired with a selection of Mastroberardino wines. The menu begins with Greco di Tufo DOCG and Fiano di Avellino DOCG, continues with Lacrimarosa Rosato, and concludes with Radici Taurasi DOCG, followed by a dessert course paired with Melizie Fiano Passito.

Thomas Weber, General Manager of Alila Kothaifaru Maldives, said the resort aims to create dining experiences that go beyond conventional formats, where heritage, storytelling and setting come together in a meaningful way. He noted that hosting the Mastroberardino Wine Dinner on a private sandbank provides an opportunity to present one of Italy’s historic winemaking traditions while offering guests an intimate evening within the natural setting of the Maldives.

In addition to its heritage, Mastroberardino is recognised for its sustainability practices, including responsible vineyard management, biodiversity conservation and energy efficiency. These values align closely with Alila Kothaifaru Maldives’ own approach to mindful luxury and environmental stewardship.

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Grand Park Kodhipparu wins Resort of the Year 2025 honour in China market

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Grand Park Kodhipparu, Maldives has been named Resort of the Year 2025 by Target Taste China, one of China’s most influential platforms recognising excellence in hospitality, dining and experiential luxury.

The award places Grand Park Kodhipparu among a select group of internationally respected luxury resorts, acknowledged for their commitment to taste, craftsmanship and holistic guest experience. Winners were chosen by Target Taste’s editorial and expert panel, which is known for its rigorous evaluation process and strong influence among China’s high-end travel and lifestyle audiences.

Commenting on the recognition, Raffaele Solferino, General Manager of Grand Park Kodhipparu Maldives, said the award was a meaningful endorsement of the resort’s team and its long-term vision. He noted that as the resort marks its ninth year of operations, being named Resort of the Year reflects the passion, creativity and dedication of its staff, as well as its continued commitment to delivering experiences that resonate with discerning travellers.

Located on a private island accessible by speedboat from Malé International Airport, Grand Park Kodhipparu has gained recognition for its contemporary interpretation of Maldivian luxury, combining modern design, attentive service and a strong culinary identity. A central feature of the guest experience is the resort’s destination dining portfolio, which has become one of its defining attributes.

Target Taste China is widely regarded as an authority on luxury taste and lifestyle, with a strong following among affluent Chinese travellers and industry professionals. Its annual awards recognise excellence across hotels, resorts, dining concepts and destinations worldwide.

Resort Executive Chef Raymond Tan said dining at the resort is intended to be immersive and sensory. He explained that the Firedoor signature dining experience is built around open-flame cooking, elemental techniques and the integrity of premium ingredients, allowing natural flavours to take prominence. He added that this is complemented by the Maldives’ only glass-floor overwater dining venue, where guests are connected to the ocean beneath them as much as to the cuisine itself.

The accolade further strengthens Grand Park Kodhipparu Maldives’ position as a leading luxury resort in the Indian Ocean and reinforces its appeal within the Chinese market and internationally.

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Kandolhu Maldives curates Peruvian culinary journey with Claudia Canessa

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Kandolhu Maldives has announced its next culinary collaboration with Lima-born chef Claudia Canessa, with a special residency scheduled from 30 April to 4 May 2026. During this period, guests will have the opportunity to experience the flavours of Peru through a series of dining events curated by one of the country’s most recognised contemporary culinary figures.

Chef Canessa brings extensive experience and a distinctive culinary perspective to Kandolhu Island. She is best known for her work at Amaru in St. Moritz, a bespoke restaurant created specifically for her and designed by Luke Edward Hall, where she presents Peruvian cuisine shaped by Swiss restraint. Her cooking style is rooted in the traditions of Peru while incorporating refined techniques, earning international recognition for the balance and precision of her ceviche dishes.

Her cuisine reflects influences from South America, Japan and Mexico. Having lived in Switzerland for many years, Chef Canessa credits her adopted country with shaping her approach to harmony in cooking. She describes the evolution of her style as a journey towards symmetry, with Swiss culinary discipline refining her palate, particularly in the use of spices, allowing her to present bold flavours that remain measured and controlled.

Chef Canessa’s signature style is defined by layered aromatic flavours and careful use of spice. Her residency at Kandolhu will feature a selection of her most noted dishes, including Tuna Chicano with lemon zest and a salmon tiradito served with yuzu ponzu.

The collaboration is designed to offer guests a focused gastronomic experience, combining Chef Canessa’s culinary approach with the setting of Kandolhu Island.

The programme for the residency includes:

  • Special Peruvian Lunch: Served daily at Ato Roa from Thursday, 30 April to Sunday, 3 May. Two seatings will be offered each day, with a maximum of seven guests per seating.
  • Surprise Dinner Menu: The residency will conclude on Monday, 4 May, with a four-course surprise dinner menu at Olive Restaurant, limited to 14 guests.

The partnership is expected to enhance Kandolhu’s culinary offering, support its reputation for curated dining experiences, and introduce new creative influences to the resort’s culinary team.

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