Connect with us

News

Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

Published

on

Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

News

Sun Siyam Vilu Reef brings ‘Ocean Odyssey’ to life this festive season

Published

on

Sun Siyam Vilu Reef, celebrates a captivating festive season themed “Ocean Odyssey” this festive season. From December 21st, 2025 – 5th January 2026 the festive calendar blends sparkling beachfront moments with curated LED dancers and fire show for entertainment, with fun activities and exclusive raffle giveaways that capture the magic of the season in the heart of Dhaalu Atoll.

Festivities commenced on 21st December with an elegant Tree-Lighting Ceremony and a joyful cocktail gathering. On Christmas Eve, the celebrations continue with our Christmas Eve Gala Dinner. Christmas Day marks a highlight for our younger guests as we welcome the grand arrival of Santa Claus on our shores for a warm and festive meet-and-greet. The cultural journey continues 26th December with “Eveylaa Zamaan” Maldivian Showcase, authentic Grand Maldivian Cuisine and “Boduberu” show, followed by a relaxed evening of water sports and fun with Beach Vibes on 29th December. The season reaches its crescendo on 31st December with the New Year Odyssey Gala Dinner, an evening of exquisite dining accompanied by live music and world-class entertainment.

A curated selection of spa treatments and a variety of complimentary activities offer the perfect parity to our evenings of celebration. This season, spa presents an opportunity for indulgence through our Festive Spa Raffle. Every treatment booked includes a complimentary spa voucher and automatic entry into the Grand New Year’s Eve raffle giveaway on 31st December.

Throughout the holidays, the resort is infused with an enchanting ambience. Guests are invited to venture out on unforgettable excursions to explore an underwater world teeming with marine life, or paddle leisurely on complimentary ocean kayaks, beautifully complementing the “Ocean Odyssey” theme.

The resort’s distinctive restaurants and bars will host a series of themed nights, each showcasing fresh, vibrant flavours and thoughtful pairings. Whether gathering for a sparkling cocktail at sunset or an intimate dinner under the stars, guests will discover a season of connection and well-being, wrapped in the tropical warmth of Maldivian nights.

From the first light of dawn until the stars emerge, experience a holiday meticulously centred on connection. To ensure a seamless start to the New Year, guests can indulge in exclusive wellness packages and bespoke excursions. To guarantee availability for our most exquisite experiences, guests can pre-book their chosen rituals and adventures in advance.

Continue Reading

News

Cinnamon Hotels & Resorts Maldives wraps Christmas celebrations, prepares NY 2026 line-up

Published

on

The festive season has unfolded across Cinnamon Hotels & Resorts’ Maldives properties with a series of Christmas celebrations that brought together guests, island communities and resort teams, setting the tone for a vibrant transition into the New Year. Across all four resorts, the season has been marked by shared moments, seasonal traditions and relaxed island celebrations, with attention now turning to New Year’s Eve experiences planned to welcome 2026.

Christmas at Cinnamon Dhonveli Maldives, Ellaidhoo Maldives by Cinnamon, Cinnamon Hakuraa Huraa Maldives and Cinnamon Velifushi Maldives was celebrated with a consistent yet thoughtfully curated programme across the islands. Festivities included traditional carol singing, festive dinners, Santa’s arrival, beach barbecues and a range of children’s activities, creating a warm and inclusive atmosphere for families, couples and groups spending the holidays in the Maldives.

The celebrations reflected the resorts’ approach to festive programming, blending familiar seasonal traditions with the natural rhythm of island life. Guests were invited to experience Christmas in an unhurried setting, with beachfront gatherings, open-air dining and activities designed to encourage togetherness while embracing the surrounding ocean landscapes.

As the festive period continues, the focus now shifts to upcoming New Year’s Eve celebrations, which will be marked across all four resorts with gala dinners, beach parties, live DJs and bands, fireworks displays and countdown celebrations by the shore. Each resort will ring in the New Year against the backdrop of the Indian Ocean, offering guests a celebratory yet relaxed setting to mark the transition into the year ahead.

The New Year’s Eve programmes are designed to complement the Christmas festivities, extending the seasonal experience while allowing each resort to reflect its own character from lively beachfront gatherings to more laid-back island celebrations, all centred around open-air venues and shared moments under the night sky.

Continue Reading

News

Holiday Inn Resort Kandooma Maldives unveils week-long Orthodox Christmas celebrations

Published

on

Holiday Inn Resort Kandooma Maldives gears up to welcome guests celebrating the magic of Orthodox Christmas on 7 January 2026 in true island style – surrounded by turquoise lagoons, swaying palms, and warm Maldivian hospitality. The week-long celebrations kick off on New Year’s Eve and form part of Kandooma’s enchanting Festive Programme, making it the perfect winter-sun escape for couples, families, and friends.

Festivities commence on New Year’s Eve, 31 December, with pre-dinner cocktails at the resort’s iconic Sunset Bar, followed by a festive Global Countdown Dinner at Kandooma Café, set poolside beneath the stars. Guests welcome the first morning of 2026 with an extensive breakfast buffet, before easing into the day – whether relaxing in a hammock beneath gently swaying palms or joining Kandooma’s much-loved afternoon football match on the island’s west beach. As the sun sets, the Surf Beach comes alive with a bonfire lighting at 5.30pm, drinks from the Surf Shack, and DJ beats to kick off the evening, followed by a Scandinavian-inspired dinner buffet at Kandooma Café.

Throughout the festive week, Kandooma Spa by COMO Shambhala invites families to reconnect with a specially curated Family Wellness Package (US$240++). Parents can indulge in a 60-minute COMO Shambhala or Deep Tissue massage while two younger guests (under 13) enjoy pampering mini mani-pedis – an experience designed to soothe, relax, and bring families together.

Beyond the spa, guests can immerse themselves in everything that makes Kandooma a favourite for those seeking adventure, including guided snorkelling safaris, sunset dolphin cruises, world-class diving with the resort’s award-winning PADI 5-Star Dive Centre, paddleboarding and kayaking, sunrise yoga and beach fitness classes, island-style cooking and cocktail-making sessions, and private sandbank picnics or romantic beachside dining experiences.

The celebratory atmosphere continues across the island with a series of drink promotions, from pitchers of cocktails on the main beach at BAR-Aveli Beach Bar, to sparkling gin creations at the Sunset Bar, and Vodka parties on the white sands – each venue offering its own festive rhythm and vibe.

Orthodox Christmas Eve on 6 January begins with a golden-hour celebration and a 2-for-1 Aperol Sundowners offer at the Sunset Bar, the perfect way to toast the evening as pastel skies melt into the horizon. The night continues with an indulgent six-course wine dinner at The Asian Kitchen.

On Orthodox Christmas Day, 7 January, guests can start the morning with a lavish buffet breakfast at Kandooma Café or elevate the experience with a dreamy Floating Breakfast served in the resort pool. Younger guests are treated to festive cupcake decorating at Kandoo Kids’ Club, while families and thrill-seekers can enjoy an afternoon Banana Boat or Fun Tube ride, always a highlight for kids and adults alike.

As evening falls, The Asian Kitchen transforms into a beachfront celebration with a “Seafood & Grill” dinner, showcasing premium cuts, fresh-from-the-ocean seafood, an array of salads, starters, and decadent desserts. The celebrations continue at BAR-Aveli Beach Bar, where a DJ-led beach party keeps the festive spirit alive beside the resort’s main pool, complemented by a special Buy 2, Get 1 Free bubbly offer.

Whether travellers are seeking rest, adventure, or the simple joy of barefoot freedom, Kandooma offers the perfect blend of relaxation, celebration, and island discovery to welcome 2026 and celebrate Orthodox Christmas in style.

Guests can book their winter-sun escape directly with the resort by emailing reservations.hikandooma@ihg.com or visiting the resort’s website. The full Festive Brochure is available to view here

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.