News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Awards
InterContinental Maldives Maamunagau secures Readers’ Choice Awards nomination
InterContinental Maldives Maamunagau Resort has been nominated in the “Resort” category of the Condé Nast Traveler Readers’ Choice Awards 2026, one of the travel industry’s recognised measures of guest preference and brand standing.
Located in Raa Atoll, the resort is continuing to build its profile through its all-Club concept, service model and guest experiences shaped by both location and programme. As the Maldives’ first all-Club InterContinental resort, the property includes a set of signature benefits with each stay, including daily breakfast, afternoon tea and evening aperitif.
The resort features 81 beach, lagoon and overwater villas and residences, along with seven restaurants and bars. Its guest offering combines private accommodation with a range of tailored experiences, including manta ray encounters in the Maamunagau lagoon, customised Dining by Design experiences, visiting wellness practitioners and its Artist in Residence programme.
InterContinental Maldives Maamunagau Resort is also positioned to serve both couples and families, through its family offering and adults-only Retreat enclave.
The nomination reflects continued recognition for a resort that combines service, experience-led programming and a natural setting within one of the Maldives’ established tourism atolls.
Cooking
You & Me Maldives announces gourmet week with Chef Andrea Berton
You & Me Maldives, the intimate adults-only island retreat in Raa Atoll, is set to present an exceptional culinary journey as part of its highly anticipated Gourmet Week, taking place from 02 to 09 May 2026, featuring the renowned Michelin-starred Chef Andrea Berton.
Set against the serene backdrop of the Maldives, this exclusive week-long celebration invites guests to experience the art of fine dining through a curated series of immersive culinary moments, where refined technique meets the natural beauty of the island.
Chef Berton will personally host two signature evenings, offering guests a rare opportunity to experience his distinctive culinary philosophy in an intimate and inspiring setting. On 04 May, guests will be welcomed to a unique dining experience at Green Carpet, where nature and gastronomy come together in a relaxed yet sophisticated atmosphere. This will be followed by an elegant evening on 06 May at Sand, where the ambiance of the island’s refined beachfront setting enhances the overall dining journey.
More than just a dining event, Gourmet Week at You & Me Maldives is designed as a holistic experience bringing together exceptional cuisine, thoughtfully curated settings, and the signature warmth of Maldivian hospitality. Each moment is crafted to create a deeper connection between guests, the destination, and the artistry of one of Italy’s most celebrated chefs.
Nestled in a secluded corner of Raa Atoll, You & Me Maldives is known for its focus on privacy, romance, and unforgettable experiences, making it the perfect setting for such an exclusive collaboration. With its distinctive dining concepts, including the iconic H2O Underwater Restaurant, the resort continues to elevate the culinary landscape of the Maldives.
This special Gourmet Week reflects The Cocoon Collection’s ongoing commitment to delivering unique, world-class experiences that go beyond the ordinary, offering guests moments that are both memorable and meaningful.
Action
Siyam World expands activity line-up with 3K run and race
Part of the Lifestyle Collection of Sun Siyam, Siyam World has never really done “ordinary.” And with two of its most high-energy island experiences now firmly on the weekly roster, families, groups and anyone with a competitive streak have even more reason to book that trip.
Lace Up: The Siyam World 3K Wellness Run
Every week, guests gather at the start line for the Siyam World 3K Wellness Run, where good vibes meet great views. Clearly marked pathways guide the way to a marathon-style route around the island but the rules are simple: go at your own pace, take in the views, and enjoy the moment. Run it, jog it, or power-walk it with a smoothie in hand. No judgment here. Cross the finish line and you’ll earn an exclusive Siyam World 3K Run badge, the most stylish souvenir you’ll take home, and the ultimate bragging rights for completing a 3K on the most epic island in the Maldives. It’s all about moving, smiling, and enjoying the moment.
Game Faces On: The Amazing Race
For families and groups ready to turn up the heat, The Amazing Race is exactly what it sounds like, chaotic, competitive, and seriously good fun. Teams of up to five kick off at the starting point before racing across the island, completing challenges and hunting down clues at every turn. Five challenges. Multiple locations. Zero time to waste. It’s a test of speed, teamwork and quick thinking with a generous helping of chaos thrown in for good measure. And the rewards? Very worth running for. The winning team takes home a complimentary excursion, second place hits the waves on a banana boat, and third place gets behind the wheel at the Maldives’ first-ever resort based electric go-kart circuit. Not a bad consolation prize.
Whether you’re chasing that runner’s high, racing your kids across the island, or just looking for something a little different from the usual sun-lounger routine, Siyam World delivers. Every experience is designed to bring people together, keep the energy high, and create the kind of memories that don’t fade with the tan.
A World Beyond Your Wildest
Siyam World’s summer offer makes it easier than ever to say yes. Save up to 45% off, enjoy USD 150 resort credit, and settle in to Premium 24hrs WOW! All-inclusive from the moment you arrive. Stay 4 nights and a seaplane transfer is on the house — stay 7 and that extends to two guests, plus a floating breakfast for two. And for families, children under 12 stay completely free when sharing with adults. The only question is how long you can stay. Book your stay now.
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