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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Drink

Kuredhivaru Resort and Spa secures three Wine Spectator Awards of Excellence

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Kuredhivaru Resort and Spa has been recognised by Wine Spectator with the 2026 Award of Excellence for all three of its dining venues: Oak Lounge Wine Cellar, Bodumas and Latitude 5.5.

The Wine Spectator Restaurant Awards recognise restaurants whose wine lists offer quality selections that complement their cuisine while meeting high standards for accuracy and presentation.The Award of Excellence is presented to restaurants whose wine lists feature at least 75 selections and provide guests with a well-balanced choice of producers, styles and price points.

Under the direction of Head Sommelier Sasho Petereski, the resort’s wine programme spans approximately more than 300 labels across the three restaurants. Each wine list has been carefully developed to complement the individual dining concept of each venue, while all wines are maintained in temperature-controlled storage to preserve their quality and character. The selections range from well-known international producers to rare vintages, offering choices for both casual wine enthusiasts and experienced collectors.

Each restaurant presents a distinct dining experience. Latitude 5.5 pairs Mediterranean-inspired cuisine with an extensive wine selection, Bodumas specialises in Japanese-inspired cuisine complemented by wines from renowned wine regions, while Oak Lounge WineCellar focuses on curated wine experiences, including wine pairing dinners.

Receiving the Award of Excellence for all three restaurants highlights the resort’s commitment to maintaining internationally recognised standards in wine selection, storage and food pairing, while providing guests with wine lists that complement the unique character of each dining venue.

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NOOE Maldives Kunaavashi unveils new under-the-stars wellness ritual

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Th.ari Spa at NOOE Maldives Kunaavashi has introduced Th.ari Under the Night Sky, a new signature outdoor wellness experience designed for couples seeking relaxation, connection, and memorable moments beneath the Maldivian stars.

Inspired by the serenity of the Maldives after sunset, the 90-minute experience invites guests to immerse themselves in a unique wellness journey surrounded by the sights and sounds of the island evening. Set on an open-air spa deck, the ritual combines soothing massage techniques, warm locally sourced Maldivian coconut oil, and the calming resonance of singing bowls to create an unforgettable experience of relaxation and wellbeing.

Set on an open-air spa deck, the ritual allows couples to relax beneath the stars while enjoying a thoughtfully curated wellness experience designed to calm the mind, ease physical tension, and encourage a deeper sense of wellbeing. As the day gives way to evening, the Maldives transforms into a peaceful sanctuary where gentle ocean breezes, starlit skies, and the calming rhythm of island life create the perfect setting for relaxation.

Th.ari Under the Night Sky was created to embrace this natural beauty, offering guests an opportunity to experience wellness in harmony with their surroundings. The experience begins with a welcoming foot ritual before continuing with a restorative full-body massage using nourishing Maldivian coconut oil. The journey concludes with the soothing vibrations of singing bowls, encouraging a deeper sense of calm, balance, and renewal.

By bringing wellness outdoors, the experience allows guests to fully connect with the atmosphere that makes the Maldives one of the world’s most sought-after destinations.

Modern luxury travellers are increasingly seeking meaningful experiences that create lasting memories alongside traditional resort offerings. Th.ari Under the Night Sky responds to this desire by offering couples a shared wellness journey designed to foster relaxation, presence, and connection.

Ideal for honeymooners, anniversary celebrations, romantic getaways, or simply quality time together, the experience encourages guests to slow down and appreciate the moment while enjoying the beauty of the Maldives after dark.

Combining wellness with the intimacy of a private outdoor setting, the ritual offers a memorable way for couples to celebrate special occasions or enhance their island escape.

Available exclusively at Th.ari Spa, Th.ari Under the Night Sky adds a distinctive dimension to the wellness and romance offering at NOOE Maldives Kunaavashi. Created specifically for the resort, the experience reflects the destination’s commitment to delivering memorable guest experiences inspired by the natural beauty and tranquillity of the Maldives.

More than a spa treatment, the experience has been thoughtfully designed to combine wellness, romance, and a strong sense of place. Whether celebrating a honeymoon, anniversary, or romantic getaway, couples are invited to reconnect beneath the stars while enjoying a unique wellness journey inspired by the island’s enchanting evening atmosphere.

For travel partners and luxury travel advisors, Th.ari Under the Night Sky offers an additional point of differentiation for couples seeking meaningful, destination-inspired experiences during their stay. The experience is available exclusively at Th.ari Spa by Mandara Spa at NOOE Maldives Kunaavashi.

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Awards

.Here Baa Atoll earns four AHEAD Asia 2026 finalist nominations

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.Here Baa Atoll, the ultra-luxury private island retreat from Seaside Collection, has been named as a finalist at the AHEAD Asia 2026 Awards, earning recognition across four distinguished categories: Resort, Restaurant, Spa & Wellness and Suite.

The achievement places .Here Baa Atoll among Asia’s most exceptional hospitality design destinations and celebrates a project where architecture, interiors, landscape, and guest experience have been conceived as a singular, harmonious vision.

Nestled within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll presents a bold new interpretation of luxury in the Maldives. Comprising just nine extraordinary residences across two private natural islands, Somewhere and Nowhere. The retreat is defined by its commitment to privacy, spatial generosity, and an immersive connection with nature. Eschewing scale in favour of exclusivity, the resort offers an experience where tranquillity, design, and the natural environment exist in perfect balance.

At the heart of the project is a remarkable collaboration between internationally acclaimed architecture practice KulörGroup, London-based interior design studio Muza Lab and landscape architects Topo Design Studio. Together, they have created a destination that reimagines contemporary island living through thoughtful design and a profound sense of place.

KulörGroup’s architectural vision embraces the natural contours of the islands, positioning each residence to capture both sunrise and sunset while maximising uninterrupted views across the Indian Ocean. Designed with a strong commitment to environmental sensitivity, the architecture incorporates passive cooling strategies, responsibly sourced materials and a seamless integration between indoor and outdoor living. Expansive private residences, each complete with generous living spaces and infinity pools, are carefully situated to preserve the islands’ pristine beauty while offering unparalleled comfort and seclusion.

Inside, Muza Lab has crafted a sophisticated design narrative inspired by the Maldives’ rich maritime heritage. Through bespoke furnishings, artisanal craftsmanship, and a refined palette of natural textures, the interiors evoke the spirit of traditional dhonis, celestial navigation, and the ever-changing hues of the ocean. The result is an atmosphere that feels both contemporary and deeply connected to its surroundings.

Completing the vision, Topo Design Studio has seamlessly integrated landscape and architecture, preserving native vegetation while creating immersive outdoor environments that encourage meaningful engagement with the natural world. Every pathway, garden, and communal space has been carefully curated to strengthen the relationship between land, sea, and sky.

The AHEAD Asia 2026 finalist recognition reflects not only the excellence of the individual design elements, but also the strength of the collective vision that defines .Here Baa Atoll. From its expansive residential suites and transformative wellness offerings to SAFAR, the resort’s signature culinary destination, every aspect of the retreat has been thoughtfully designed to deliver a new benchmark in contemporary luxury hospitality.

As the newest addition to the Seaside Collection portfolio, .Here Baa Atoll represents a significant milestone in the evolution of ultra-luxury travel in the Maldives. This recognition celebrates the extraordinary collaboration between Seaside Collection and its creative partners, affirming a destination that continues to redefine luxury through exceptional design, immersive experiences, and a deep connection to place.

To learn more about .Here Baa Atoll, visit www.here-maldives.com.

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