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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Family

Easter celebrations at NH Maldives Kuda Rah blend island experiences with family activities

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NH Maldives Kuda Rah has announced a line-up of Easter celebrations for guests, featuring a day of activities and dining experiences at its resort in South Ari Atoll.

The programme is designed to cater to families and travellers of all ages, combining interactive sessions, culinary offerings and outdoor activities across the island.

The day will begin at Sea Spray Restaurant with the “Flu y Bunny Breakfast Bash”, which will include live pancake stations and themed breakfast selections. Guests will also have the opportunity to take part in the “Egg Decoration Extravaganza”, an activity focused on creating decorated keepsakes.

Midday activities will continue at Glow Bar with “Bliss Cupcake Creations”, an interactive baking session led by the resort’s culinary team. An “Egg Hunt Adventure” will also be organised, allowing guests to search for hidden items across the resort.

In the evening, the resort will host an Easter Beach Dinner at Sunset Beach, offering a menu of seasonal dishes and international cuisine in a beachfront setting.

The resort team stated that the Easter programme is designed to provide opportunities for connection and shared experiences among guests.

NH Maldives Kuda Rah also noted that the activities align with its “Live Local” initiative under Minor DISCOVERY, which focuses on delivering local and experiential elements within guest stays.

Further details on the Easter programme are available through the resort’s official website.

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Tropical jungle theme to define Easter celebrations at Kuredhivaru Resort & Spa

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This Easter, Kuredhivaru Resort & Spa invites guests to experience a vibrant island celebration inspired by a Tropical Jungle theme from 4–13 April 2026. Set against the stunning natural beauty of the Maldives, the program blends art, gastronomy, entertainment, wellness, and family-friendly experiences for an unforgettable holiday escape.

The festivities include a variety of signature experiences, beginning with a lavish Easter Breakfast at ONU Marché and the cheerful arrival of the Easter Bunny for families and young guests. As the day unfolds, guests can gather for sunset cocktails at Bodumas Beach before enjoying a grand Easter Dinner featuring seasonal favorites and a curated selection of festive dishes.

A highlight of this year’s celebration is the residency of Maldivian watercolor artist Shimha Shakeeb, whose exhibition Stories of the Maldives will showcase vibrant works inspired by island landscapes, architecture, and everyday life. Guests will also can join art workshops and creative sessions led by the artist throughout the Easter week.

The celebrations continue with the energetic Sun & Splash Pool Party at Latitude 5.5, featuring tropical beats from a live DJ, poolside games, refreshing cocktails, and a vibrant lunch buffet. Evenings across the island will come alive with themed dining experiences, live music, dancers, and DJ performances, creating a lively atmosphere throughout the holiday period.

Guests can also unwind with curated wellness experiences at the resort’s spa, enjoy romantic dining moments such as the Secret Garden experience, or take part in family-friendly activities designed for all ages. The Easter festivities conclude with Orthodox Easter celebrations and a final Sun & Splash Pool Party on 13 April, bringing the island-wide celebration to a joyful close.

For any reservations or inquiries: Resort.Kuredhivaru.Reservations@ennismore.com or +960 656 3000.

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Ifuru Island Maldives introduces Easter festivities inspired by Chocolate Factory concept

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This Easter, Ifuru Island Maldives invites guests to experience “The Sweet Side of Wonder,” a playful seasonal celebration inspired by the imaginative spirit of Ifuru’s Chocolate Factory. Designed for travellers of all ages, the Easter programme blends festive traditions, indulgent treats, and joyful island experiences set against the breathtaking backdrop of the Maldives.

Throughout the celebration, guests can enjoy a thoughtfully curated programme that combines colourful festivities with the relaxed luxury of island life. From chocolate-inspired culinary creations crafted by the resort’s talented chefs to vibrant social gatherings and creative activities, the Easter festivities promise memorable moments for families, couples, and groups of friends.

A highlight of the celebration is the lively Sugar Rush Easter Parade, bringing a burst of colour, music, and festive energy to the island as guests gather to celebrate the spirit of Easter together. On Easter Sunday, families can also take part in the much-anticipated Easter Egg Hunt, where young explorers set off across the island in search of hidden treats and sweet surprises.

Families can also look forward to a variety of engaging experiences designed especially for younger guests. From creative workshops and playful island games to interactive activities inspired by the sweet spirit of Ifuru’s Chocolate Factory, children are invited to explore, create, and celebrate in a joyful and imaginative setting.

“Easter is a wonderful opportunity to create joyful moments for our guests,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “With ‘The Sweet Side of Wonder,’ we wanted to bring together playful imagination, indulgent flavours, and the relaxed beauty of our island to create a celebration that guests of all ages can enjoy.”

With its vibrant atmosphere, Premium All-Inclusive offering, and spectacular island setting in Raa Atoll, Ifuru Island Maldives provides the perfect destination for travellers seeking a unique Easter escape.

Guests can explore the full Easter programme, including festive events, family-friendly activities, and special celebrations, by visiting Easter Programme 2026.

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