News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
JW Marriott Maldives Kaafu Atoll Island Resort introduces new luxury all-inclusive offering
JW Marriott Maldives Kaafu Atoll Island Resort has introduced a new Luxury All-Inclusive experience, inviting guests to embrace elevated living, exceptional dining, and a seamless island escape. Set within the tranquil Emboodhoo Lagoon and just 15 minutes by speedboat from Velana International Airport, the private island resort offers a luxury Maldives all-inclusive stay defined by effortless access and a sense of calm. Rooted in JW Marriott’s philosophy of mindful living, the experience is designed to encourage presence, balance, and meaningful connection.
Crafted for ease and intention, the Luxury All-Inclusive experience allows guests to fully unwind, with every detail thoughtfully considered from sunrise to starlight. Days begin with a leisurely breakfast at Veyo, the resort’s all-day dining venue, followed by a three-course lunch with the option to dine poolside at Wahoo bar. For dinner, guests can explore a world of flavours, from international favorites to South American grill, and Indian Ocean inspired cuisine. Each venue presents a distinct culinary perspective, drawing on seasonal ingredients and locally sourced produce.
The experience is complemented by a curated beverage program featuring premium Champagne, a selection of wines from renowned regions, and crafted cocktails. Guests may also enjoy a range of premium spirits, selected beers, and non- alcoholic beverages, from fresh juices and smoothies to specialty teas and handcrafted mocktails.
“True luxury is the ability to be present and experience each moment with ease,” said Srikanth Devarapalli, General Manager, JW Marriott Maldives Kaafu Atoll Island Resort. “Our Luxury All-Inclusive offering invites guests to fully immerse themselves in the destination while creating meaningful memories with those who matter most.”
Beyond the table, the experience extends into moments of discovery. Guests can explore the vibrant marine life of the Maldives through guided snorkelling excursions, or enjoy the use of paddle boats, stand-up paddleboards and kayaks. A state-of-the-art fitness centre open 24 hours supports wellness at every pace.
For children, Family byJW™offers a vibrant kids club experience designed with young explorers in mind. Through an enticing program of daily activities, children are whisked into adventure, discovering the magic of the underwater world and the rhythms of island life in an engaging environment.
At the overwater SPA by JW, guests are invited into a tranquil sanctuary featuring BABOR precision skincare products. Each treatment is tailored to individual needs, creating space for restoration and renewal.
Available for stays from March 10 to December 20, 2026, The Luxury All-Inclusive offering at JW Marriott Maldives Kaafu Atoll Island Resort redefines island living, where every experience is seamlessly woven together–allowing guests to focus on what truly matters.
Click here to book the Luxury All-Inclusive package or contact reservations.maldives@jwmarriott.com. For more information, please visit jwmarriottkaafuatoll.com.
Drink
Felice Capasso returns to The St. Regis Maldives for exclusive November residency
The St. Regis Maldives Vommuli Resort is set to welcome back celebrated mixologist Felice Capasso, Diageo World Class Global Bartender of the Year 2025, for a series of exclusive appearances this November as part of the resort’s distinguished Tastemaker Series.
Renowned for his refined technique and imaginative approach to flavour, Capasso will host a curated programme of intimate masterclasses and a signature bar takeover, inviting guests to explore the artistry behind world class cocktails in one of the Maldives’ most iconic settings.
Taking place at the resort’s dramatic overwater Whale Bar, inspired by the graceful form of a whale shark and suspended above the turquoise lagoon, guests will experience Capasso’s award winning style against sweeping views of the Indian Ocean and the resort’s private coral reef. His appearances will reflect the balance of classical precision and contemporary creativity that has defined his global reputation.
The programme begins on 7 November, with a complimentary Master Cocktail Class at the Whale Bar, where Capasso will guide guests through the foundations of modern mixology, sharing insights into technique, balance and storytelling behind exceptional drinks.
On 9 November, a more intimate Master Cocktail Class with Canapés will be hosted at T•Pan, the resort’s signature overwater teppanyaki venue. Limited in capacity, this exclusive session pairs Capasso’s bespoke cocktails with refined culinary accompaniments, creating a multi sensory tasting experience.
The series culminates on 10 November with a three hour Bar Takeover at the Whale Bar, where Capasso will debut a specially curated cocktail menu crafted exclusively for the evening. Guests can enjoy innovative flavour combinations, refined presentation, and the vibrant energy of a world class bartender in residence.
Situated on a private natural island in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is celebrated for its iconic architecture, bespoke St. Regis Butler Service, and exceptional hospitality. The resort features 77 villas—33 on the beach and 44 overwater—each with a private infinity pool and uninterrupted ocean views. At its pinnacle sits the John Jacob Astor Estate, the Maldives’ largest three bedroom overwater villa, offering expansive living spaces, a private spa suite, and a 92 square meter infinity pool.
Felice Capasso’s residency continues the legacy of the Tastemaker Series, which brings leading global talents across mixology, gastronomy, fine wine, wellness and sport to The St. Regis Maldives Vommuli Resort. The programme is designed to offer guests privileged access to influential voices shaping contemporary culture, creativity and craftsmanship.
Event Details
- Master Cocktail Class | Whale Bar (Complimentary experience): 7 November | 15:00 – 16:00
- Intimate Master Cocktail Class with Canapés | T•Pan: 9 November | 15:00 – 16:00
- Bar Takeover | Whale Bar: 10 November | 17:00 – 20:00
For more information and details, please visit www.stregismaldives.com.
Drink
Kevin Armstrong to appear at The St. Regis Maldives for exclusive December residency
The St. Regis Maldives Vommuli Resort welcomes Kevin Armstrong, owner of London’s acclaimed Satan’s Whiskers Cocktail Bar, for an exclusive two-day appearance this December as part of the resort’s celebrated Tastemaker Series.
A globally respected figure in modern cocktail culture, Armstrong brings more than 25 years of beverage, business, and operational expertise to the Maldives, offering guests a rare opportunity to experience the philosophy and precision behind one of the world’s most influential cocktail bars.
Events will take place at the resort’s signature Whale Bar, a striking overwater destination inspired by the form of a whale shark and set above the turquoise lagoon with uninterrupted views of the Indian Ocean. Known for its refined yet relaxed atmosphere, Whale Bar provides the perfect setting for Armstrong’s meticulous, method driven approach to cocktails.
On 7 December, guests are invited to a Master Gin & Martini Class, a complimentary session exploring the elegance, balance, and technique behind two of cocktail culture’s most enduring styles. Drawing on his deep knowledge of classic preparation and modern execution, Armstrong will guide guests through flavour, structure, and best practice, offering insight into how simplicity, when done well, becomes exceptional.
Across 8 and 9 December, Armstrong will take over the Whale Bar for two evenings, presenting a Satan’s Whiskers Bar Takeover. Guests can enjoy a specially curated menu of cocktails inspired by the bar’s celebrated ethos—focused on quality, consistency, and method—while experiencing the energy and craftsmanship of a true London institution reimagined in a Maldivian setting.
Kevin Armstrong is the founder and owner of Satan’s Whiskers, a multi award winning cocktail bar in East London, consistently recognized among the best bars in the world. An entrepreneur, educator and consultant, he is co author of Round Building, a respected guide to practical bartending technique. His career includes senior beverage and operations roles with some of London’s most influential hospitality brands, including Milk & Honey, as well as extensive experience across restaurants, street food markets, festivals, and large scale events.
Armstrong’s work in bar design, consultancy, and bartender education has seen him deliver seminars in over 30 countries and contribute to the opening of more than a dozen venues worldwide. Fiercely passionate about beverage quality and execution, his approach continues to champion clarity of flavor, disciplined technique, and exceptional guest experience.
Set on a private natural island in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is renowned for its Iconic design, bespoke St. Regis Butler Service, and exceptional hospitality. The resort offers an all villa experience, with both beach and overwater villas featuring private infinity pools and uninterrupted ocean views. At its pinnacle sits the John Jacob Astor Estate, the Maldives’ largest three bedroom overwater villa.
This collaboration forms part of the resort’s ongoing Tastemaker Series, which brings influential global talents in mixology, gastronomy, fine wine, wellness and culture to one of the Maldives’ most captivating private island destinations, offering guests rare access to the world’s leading creative voices.
Event Details:
- Master Gin & Martini Class | Whale Bar: 7 December | 15:00 – 16:00
- Bar Takeover | Whale Bar: 8–9 December | 17:00 – 20:00
For more information and details, please visit www.stregismaldives.com.
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