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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Love

dusitD2 Feydhoo brings wedding industry together for inaugural showcase

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dusitD2 Feydhoo Maldives, in collaboration with Bespoke Events Maldives, has hosted the inaugural Maldives Wedding Showcase 2026, bringing together engaged couples, wedding professionals, and leading lifestyle brands for an inspiring evening dedicated to celebrating love, creativity, and unforgettable occasions.

Held at the resort’s elegant Feydhoo Hall, the showcase marked an exciting milestone for both the resort and the Maldives’ wedding industry. Guests explored beautifully curated vendor displays, connected with industry experts, and discovered the endless possibilities for creating bespoke celebrations in one of the Maldives’ newest lifestyle destinations.

The event featured an impressive collection of carefully selected local partners, including wedding planners, bridal fashion specialists, photographers, videographers, florists, jewellery designers, entertainers, beauty professionals, decorators, stationery providers, and luxury service experts. Throughout the evening, guests enjoyed live entertainment, culinary tastings prepared by the resort’s talented culinary team, interactive experiences, and exclusive offers available only to Wedding Showcase attendees.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives is redefining destination celebrations by combining contemporary island living with stylish accommodation, exceptional dining experiences, and one of the Maldives’ most versatile event venues, Feydhoo Hall.

“The success of our first Maldives Wedding Showcase marks an exciting milestone for dusitD2 Feydhoo Maldives,” said Yogeswaran Veerasamy, General Manager of dusitD2 Feydhoo Maldives. “Seeing so many couples, families, and industry partners come together to celebrate love and creativity was truly rewarding. Together with Bespoke Events Maldives, we wanted to create more than just an exhibition—we wanted to inspire future celebrations and demonstrate what is possible when exceptional venues, talented local partners, and genuine hospitality come together. The overwhelming response has been incredibly encouraging, and we look forward to making the Maldives Wedding Showcase a signature annual event while creating unforgettable celebrations for years to come.”

As the Maldives continues to evolve as a destination for more than just beach weddings, the event highlighted the growing demand for stylish, purpose-built venues capable of hosting intimate ceremonies, grand receptions, multicultural weddings, corporate gatherings, exhibitions, gala dinners, and private celebrations.

With its contemporary design, flexible event spaces, and convenient location close to Malé, Feydhoo Hall offers one of the Maldives’ largest purpose-built function venues, providing an ideal setting for celebrations of every scale.

The success of the inaugural Maldives Wedding Showcase reflects dusitD2 Feydhoo Maldives’ commitment to supporting the local events industry while creating a platform that connects couples with trusted suppliers, innovative ideas, and exceptional experiences. Following the overwhelmingly positive response from guests and exhibitors alike, the resort looks forward to building on this success and establishing the Maldives Wedding Showcase as an annual celebration of love, collaboration, and creativity.

For more information about weddings and events at dusitD2 Feydhoo Maldives, please visit the resort’s website.

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Culture

Oaga Art Resort showcases Maldivian art on international stage

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Oaga Art Resort has successfully concluded The Shape of Return, a contemporary Maldivian art exhibition presented in collaboration with Oevaali Art Gallery, Singapore. Running from 21 June to 5 July 2026, the exhibition brought together the works of 15 Maldivian artists, introducing international audiences to stories of identity, memory, belonging and cultural heritage through contemporary visual art.

The collaboration between Oaga Art Resort and Oevaali Art Gallery reflects a shared commitment to creating meaningful platforms for Maldivian artists beyond the country’s shores. Housed within Oevaali Art Gallery’s intimate space dedicated to Maldivian fine art, The Shape of Return transformed the gallery into a window into the Maldives, inviting visitors to experience narratives that extend far beyond the destination’s familiar image of turquoise waters and white sand beaches.

Originally commissioned as part of Maldives; A Simple Story, the artworks were first created as individual installations within Oaga Art Resort’s Veyoge Gallery Villas, where each space was designed as a living narrative inspired by Maldivian culture and everyday life. Their presentation in Singapore brought these dispersed works together for the first time, forming a collective archive of contemporary Maldivian artistic expression within an international gallery setting.

The exhibition formed part of Oaga Art Resort’s broader engagement at ILTM Asia Pacific Singapore, where the resort representatives connected with luxury travel advisors and industry partners from across the region. Extending beyond the trade environment, Oaga hosted private viewings at Oevaali Art Gallery, offering selected partners a deeper cultural context to the resort’s creative philosophy and hospitality narrative. These sessions created a more immersive layer of engagement, bridging conversations initiated at ILTM with the artistic foundations of the resort experience.

Alongside the exhibition, visitors also experienced a miniature installation inspired by Oaga’s Veyoge Gallery Villas, offering visitors a scaled glimpse into the environments where the artworks originate. Guests were also invited to participate in a Veyoge giveaway, extending the exhibition beyond the gallery space while introducing audiences to the artistic experiences that await at Oaga Art Resort.

Bringing together artists from diverse creative disciplines, The Shape of Return showcased painting, mixed media, illustration and visual storytelling that explored the connections between people, place and memory while celebrating the evolving narratives of contemporary Maldivian creators.

“We have always envisioned Oaga as more than just a beach resort – it is an art platform; a destination where people can connect with the Maldives through creative and whimsical storytelling. It has been a joy to bring a glimpse of this to a global stage through the work of 15 local artists, and deeply moving to witness the connections formed through this exhibition. This is a milestone not just for Oaga, but for Maldivian contemporary art.” said Nawaila Nashid, Director of Brand Experience of Oaga Art Resort.

Featured Maldivian artists include Alwan Ibrahim, Hawwa Lahfa, Hidhana Latheef, Zifla Ibrahim, Zuha Bari, Hassan Niyaz, Aishath Shuaila, Mariyam Halym, Baburu Akuru x Jille, Dhyna Shaheem, Emaz Shakoor, Aminath Fathina, Afzal Shaafiu (Afu), Mohamed Hisan and Aima Musthafa.

Concluding on 5 July 2026, The Shape of Return marks another milestone in Oaga Art Resort’s continued mission to create meaningful opportunities for Maldivian artists while fostering international appreciation for the country’s contemporary creative voices through art, storytelling and cultural exchange.

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Drink

World-renowned mixologist Hiroyasu Kayama to take over W Maldives

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W Maldives, the luxury private-island resort and home to one of the Maldives’ best house reefs, will welcome international acclaimed Japanese cocktail pioneer Hiroyasu Kayama and Tokyo’s legendary Bar Benfiddich from August 18-21, 2026. As part of The Wavemaker Edit’s Island Alchemy series, the exclusive residency brings one of the world’s most sought-after cocktail experiences to the Maldives for a rare international appearance, offering guests immersive mixology events, bespoke cocktails and unforgettable island-inspired creations.

Hidden above the streets of Tokyo, the intimate 15-seat Bar Benfiddich has earned an almost mythical reputation among cocktail enthusiasts. Currently ranked No. 18 in The World’s 50 Best Bars 2026 and No. 9 in Asia’s 50 Best Bars 2026, following its recognition as The Best Bar in Japan 2025, the bar is celebrated for its deeply personal approach to cocktail creation, where craftsmanship, storytelling and discovery converge in every glass.

Every cocktail begins with curiosity. Kayama, a mixologist, farmer, ingredient curator, scientist and collector of forgotten traditions, builds his creations from botanicals harvested on his family’s farm in Saitama, alongside ingredients discovered through years of travel, research and experimentation. Antique tools share the bar with centuries-old books, Indigenous spirits sit beside freshly harvested herbs. Every conversation can inspire a new creation, making each to Bar Benfiddich as personal as the drink itself. It is this philosophy that makes Bar Benfiddich one of the most sought-after reservations in Asia, and one that is rarely experience outside Tokyo.

On August 18 and 19, guests are invited to SIP, the resort’s overwater cocktail bar, for intimate guest shits inspired by the spirit of Bar Benfiddich. Kayama will present four bespoke cocktails, including signature creations and original recipes inspired by the colours, botanicals and rhythms of Island life. Guests are encouraged to lean in, ask questions and discover the stories behind each creation directly from the master himself. Available exclusive at W Maldives during the residency, each cocktail reflects a unique dialogue between Japanese craftsmanship and the natural beauty of the Maldives through his own lens.

The residency culminates on August 21 at WET Deck, where Island Alchemy shifts into celebration. Set against sweeping ocean views and accompanied by a live DJ, Kayama’s inventive creations take on a brighter, more playful expression through an exclusive cocktail menu designed for a vibrant daytime poolside party, where Japanese precision meets the unmistakable energy of W Maldives.

“The Wavemaker Edit was created to connect our guests with the people redefining culture around the world,” said Amila Handunwala, General Manager of W Maldives. “Hiroyasu Kayama embodies everything Island Alchemy stands for–creativity, craftsmanship, curiosity, and a genuine sense of discovery. Experiences like this become part of the island’s story, giving guests the chance to encounter extraordinary talent in a setting unlike anywhere else.”

Guests looking to immerse themselves in the island’s ever-evolving calendar of cultural experience can book the Original Wavemaker package, available until July 31, 2026. This offer includes a minimum four-night stay, seaplane transfers and half-board dining for two adults, creating the perfect base from which to experience eth next wave of The Wavemaker Edit.

For more information, visit wmaldives.com or connect with the resort team at reservations.wmaldives@whotels.com.

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