News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
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InterContinental Maldives Maamunagau Resort launches ‘Swim with Nurse Sharks’ experience
Nestled in the pristine waters of the Raa Atoll, InterContinental Maldives Maamunagau Resort introduces Swim with Nurse Sharks, a new guided marine experience offering guests a rare opportunity to encounter these gentle creatures in their natural lagoon habitat.
Located just minutes from the island, the calm, shallow waters provide ideal conditions for observing nurse sharks at rest and in motion. The one-hour experience operates three times a week by speedboat and is designed for small groups, making it suitable for families and confident swimmers seeking a meaningful connection with the ocean.
Guided with care and respect for the environment, the experience reflects the resort’s ongoing commitment to marine awareness and responsible interaction with wildlife. Guests gain insight into the behaviour of nurse sharks while exploring one of the region’s few accessible snorkelling sites dedicated to this species.
Available at USD 95++ per person, with special rates for children under 12, Swim with Nurse Sharks adds a distinctive new chapter to the resort’s immersive ocean experiences.
For more information on “Swim with Nurse Sharks” at InterContinental Maldives Maamunagau Resort, please visit the resort’s website.
News
JW Marriott Maldives Resort & Spa invites families to celebrate Eid Al-Fitr in island luxury
This Eid Al-Fitr, JW Marriott Maldives Resort & Spa, a luxury multigenerational resort nestled on the serene shores of Vagaru Island in the Shaviyani Atoll, invites guests to celebrate Eid Mubarak through a crafted collection of experiences that honour tradition, connection, and the joy of togetherness.
To elevate the festive celebration, the resort presents its limited-time Eid Escape to Paradise offer, featuring USD 300 resort credit per stay, along with daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast, served in the privacy of the villa, adds an indulgent highlight to the experience. Families travelling with children under 12 enjoy complimentary accommodation and meals, creating the perfect setting for meaningful celebrations amid refined island luxury and warm hospitality.
With 60 spacious villas, each featuring a private pool and panoramic views of the turquoise waters. Guests can choose between beachfront serenity or the tranquillity of overwater living. Attentive service by a personal Thakuru (butler), ensuring every detail is tailored to their needs. Additionally Guests are also invited to explore the natural beauty of the island by bicycle, encouraging unhurried discovery across the island’s lush pathways.
Relax, Recharge, and Reconnect
To mark the festive occasion, JW Marriott Maldives Resort & Spa invites families to gather and celebrate through moments of connection and shared experience. Festivities begin with a curated “Around the World” buffet at Aailaa, our beachfront restaurant, bringing global flavors together in a warm, intended for loved ones to come together.
Dining remains at the heart of the guest experience across the resort’s five distinctive venues, each offering a refined expression of global cuisine. From the precision of Japanese artistry at Hashi and classic Western favourites at Fiamma, to the elevated treetop Thai dining experience at Kaashi, creating meaningful moments around the table throughout the Eid celebration.
Families are welcomed at Family by JW™ Little Griffins Kids’ Club, offering more than 100 immersive weekly activities, that encourage creativity and discovery, while teens enjoy their own dedicated space at the Teen Lounge. Parents may retreat to Spa by JW, an overwater sanctuary designed to soothe both body and mind, featuring six couple’s treatment rooms and a private deluxe suite
Guided by the JW philosophy of mindfulness, the resort presents experiences that bring families together, including hands-on cooking classes using fresh produce from the JW Garden, guided snorkelling through vibrant coral gardens, beachside cinema evenings, family yoga, sandcastle activities, and Maldivian cultural dinner.
This Eid, guests are invited to celebrate togetherness, presence, and meaningful moments, set against the tranquil rhythm of the Indian Ocean and the resort’s signature understated luxury.
The Endless Summer package elevates the stay with a USD 300 resort credit per stay, complemented by daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast served in the privacy of the villa adds an indulgent highlight, while a 60% reduction on food at Hashi and Shio invites guests to explore the resort’s culinary offerings. Complimentary non-motorised watersports provide effortless enjoyment on the lagoon, alongside the attentive service of a dedicated Thakuru (personal butler), complimentary bicycles, and a one-time 30-minute photography session with one printed keepsake to preserve moments in paradise.
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Avani+ Fares Maldives to host Michael Owen’s football camp for second year
Michael Owen’s Football Camp is returning to Avani+ Fares Maldives Resort for a second year, running from 31 March to 3 April 2026 as part of the resort’s Easter holiday programme. Following a strong debut in 2025, the camp will once again see children and teens join the former England striker for hands-on coaching sessions on Fares Island in Baa Atoll.
Designed for kids and teens aged 5 to 13, the four-day camp combines daily training sessions, skills development and team challenges, led by Michael Owen. The programme ends on a high with a celebratory finale, with certificates, medals and jersey signings for every participant. The camp is complimentary for all guests staying at Avani+ Fares Maldives during the event, and each registered participant will receive an official Football Kit, including two sets of customised jerseys, shorts and socks.

Building on the strong response from families last year, the 2026 Football Camp sits within Avani+ Fares Maldives’ broader Easter line-up, pairing structured sports sessions with relaxed island time. Beyond the pitch, younger guests can dip in and out of island adventures at AvaniKids and the Teens Club, with creative arts and crafts and dedicated spaces designed around their age group. Mealtimes are part of the fun too, with Petit Bistro, the resort’s kids-only restaurant, created just for younger guests.
For families keen to get out on the water together, Avani+ Fares Maldives is set within the UNESCO Biosphere Reserve of Baa Atoll, with snorkelling along the house reef right off the island and a full menu of water sports and dive experiences at this award-winning dive resort.
Commenting on the upcoming camp, Michael Owen said: “Coming back to Avani+ Fares Maldives feels like a natural next step after the energy and enthusiasm we saw at the first camp. It is a special environment for families and the camp is all about helping kids build confidence, develop their skills and most importantly enjoy the game together. I am really looking forward to being back on the island in 2026.”

Avani+ Fares Maldives is designed with families in mind, with a wide mix of accommodation styles to suit different group sizes and travel plans. Options range from interconnecting Pavilion rooms for easy togetherness, to Beach Pool Villas with outdoor space for daytime downtime, alongside over water villas set above the lagoon. For families travelling as a bigger group, the resort also offers spacious two and three bedroom Over Water Pool Residences, with generous living areas and room to spread out between activities.
Package rates start from USD 3,500 for a family of four, including accommodation, seaplane transfers and football camp registration. Based on two adults and two children sharing on a bed and breakfast basis, includes taxes and fees. To book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call +960 660 1660.
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