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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Villa Nautica turns reef into living classroom through coral restoration project

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Villa Nautica and diveOceanus, in partnership with The Hub 10 – Finland International School, have launched the first phase of a long-term coral restoration and citizen science programme, transforming the reef surrounding the resort into a living classroom.

Following an introductory marine biology session at the school, students visited Villa Nautica to work alongside the diveOceanus team. They learned how to identify coral species, measure coral fragments, assess coral health and record baseline scientific data before preparing five dedicated coral restoration frames.

The initiative extends beyond a traditional coral planting activity. Each coral fragment has been individually recorded through a Coral Tracker system, allowing students to follow its progress over time. When they return approximately six months later, they will compare new measurements with the data collected during their first visit, documenting coral growth, survival and the marine life beginning to establish around the frames.

Over time, students will be able to observe how initially bare structures develop into functioning reef habitats that support fish and other marine organisms. As each class graduates, responsibility for the monitoring programme will pass to the next group, creating a continuous citizen science project in which each generation builds on the work of those before them.

The initiative forms part of Villa Nautica’s wider coral restoration programme, established in 2024 and managed by diveOceanus. The resort currently maintains approximately 65 coral restoration frames, contributing to more than 130 frames established across Villa Resorts.

Mohamed Seeneen, Director of Operations at diveOceanus, explained that the team has gained valuable knowledge through years of reef restoration during periods of elevated sea temperatures.

“Over the years, we have experienced several marine heatwaves that have affected reefs throughout the Maldives. While our restoration sites have also experienced losses, they have shown encouraging resilience. Rather than continually introducing new donor colonies, we focus on propagating coral fragments that have naturally survived previous bleaching events, allowing these more resilient corals to form the foundation of future restoration.”

The team has already observed coral colonies beginning to develop into more natural reef formations. Species such as the Harlequin Filefish have also been seen returning regularly to the restoration sites, providing an encouraging indication that the developing habitats are supporting marine biodiversity.

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Reethi Faru Resort named among Tripadvisor’s top 10% worldwide

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Reethi Faru Resort has announced that it has been recognised as a winner of the Tripadvisor Travellers’ Choice Awards 2026, placing the resort among the top 10% of hospitality businesses worldwide on Tripadvisor.

As the world’s largest travel guidance platform, Tripadvisor has unparalleled authority among travellers. The Travellers’ Choice Awards are based entirely on genuine reviews and ratings submitted by guests over a 12-month period, recognising businesses that consistently deliver exceptional experiences.

Reethi Faru Resort is grateful to its guests for their continued support and for sharing their experiences on Tripadvisor. This recognition would not have been possible without their trust and valuable feedback. The resort also extends its heartfelt appreciation to its dedicated team, whose passion, professionalism, and commitment ensure that every guest enjoys a truly memorable stay.

Receiving this award once again is a proud milestone for Reethi Faru Resort and reflects the authentic Maldivian hospitality and exceptional service that define the resort. As one of the travel industry’s most respected accolades, the Tripadvisor Travellers’ Choice Award inspires the team to continue delivering excellence in every aspect of the guest experience.

“Congratulations to Reethi Faru Resort on its recognition in Tripadvisor’s Travellers’ Choice Awards for 2026,” said Matt Dacey, Chief Marketing Officer, Tripadvisor. “Ranking among the top percentage of businesses globally means you have made such a memorable impact on your visitors that many of them took time to go online and leave a glowing review about their experience. We hope this recognition continues to drive business to you in 2026 and beyond.”

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Niyama Private Islands unveils reimagined beach and overwater pavilions

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Niyama Private Islands has announced the highly anticipated reveal of its final chapter in its year-long evolution, its reimagined beach and overwater pavilions – playgrounds beyond compare for multigenerational getaways and celebrations of the surreal.

Nature’s Playground emerges from its metamorphosis reborn and more tantalising than ever. Its refurbished pavilions – sprawling from 350 to 770 sqm, and with one, two or three bedrooms – are light, bright and breezy, the epitome of Maldives living, with every luxury imaginable.

Each pavilion boasts a living room, dining room, pantry, full-sized pool and jacuzzi. Life flows from indoors to out seamlessly in the overwater pavilions, beckoning guests to dive right into ocean adventures. Beach pavilions, meanwhile, are hideaways in a secluded cove of soft white sands, with Niyama’s best snorkelling just offshore.

Reigning above them all is The Crescent, a quintet of pavilions far out to sea reached by private boardwalk. Here, parties of up to 22 enjoy three living rooms, five pools, all with jacuzzi, and a team of thakurus and housekeepers to see to every wish. The days are surreal, spent floating on the horizon, while nights are simply magical. Exclusive experiences include an unforgettable underwater Champagne breakfast, and a private barbecue on a deserted stretch of beach followed by a movie under the stars, waves lapping nearby.

As well as a complete refurbishment of Niyama’s accommodations, dining takes on new life. Guests can ascend to the treetops at Nest, where avant-garde Asian cuisine lights up the night sky, or six metres below the ocean’s surface at Subsix, where the world’s first underwater Nikkei tasting menu intrigues and delights.

Surfers from around the world, meanwhile, gather at the new thatched-roof Surf Shack for rum, reggae and spectacular sunsets. Adjacent to the surf and new marine centre, and overlooking the resort’s famed break, Niyama officially offers the Maldives’ most stylish way to conquer the waves.

Yet despite the evolution, Niyama’s raw beauty remains untouched, with jungle still alive with birdsong, makana still silhouetted at water’s edge, and sea turtles still sunbathing in the turquoise lagoon. Guests can criss-cross the two islands in exploration, with always something new to discover – free to roam, free to simply be, at one with nature and the unrivalled beauty of the Maldives.

“Niyama is a magical place, and it always has been – this remains unchanged”, says General Manager of Niyama Private Islands Maldives, Hafidh Al Busaidy. “Our evolution is merely a celebration of everything our guests have always loved, elevated to new heights”.

With its evolution now complete, Niyama Private Islands Maldives invites free spirits to come and reconnect – with the islands, with themselves, with nature in all its beauty.

For more information or reservations, visit www.niyama.com, call +960 676 22 22 or email reservations@niyama.com. 

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