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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Sun Siyam Resorts marks Valentine’s season with multi-resort celebrations

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Sun Siyam Resorts is inviting couples to celebrate Valentine’s season across its collection of Maldivian island resorts, with each destination offering a distinct rhythm and character. From unhurried island experiences to celebrations shaped by nature and shared moments, the programme presents couples with a range of intimate ways to reconnect in settings designed to feel personal and considered.

At Sun Siyam Iru Fushi, Valentine’s celebrations will take place from 12 to 14 February, unfolding through a series of tailored experiences focused on togetherness. The programme includes floating breakfasts, sunset moments in private pool villas, secluded island picnics and snorkelling excursions. Evenings feature experiences such as Cinema by Moonlight on the water, live DJ sessions and couple-focused spa rituals, creating a balance between relaxed romance and private time.

From 11 to 14 February, Sun Siyam Iru Veli will present a Valentine’s programme centred on candle-lit dining, beachfront gatherings and personalised experiences across lagoon and sandbank locations. Live performances by Maldivian saxophonist Shahy Siraj will accompany sunsets and evening celebrations, offering couples a setting designed to feel relaxed and timeless.

Throughout February, Sun Siyam Vilu Reef will host a month-long Valentine’s journey inspired by coastal tones and slower-paced island living. The programme includes outdoor dining experiences, sunset performances, beachside theatre and personalised couple activities across dining, spa and excursions, inviting guests to engage with a more extended celebration of the season.

At Siyam World, Valentine’s Day on 13 and 14 February will be marked by a more expressive programme where romance is paired with music, performances and island-wide dining experiences. The celebrations culminate in a signature Valentine’s show, presenting a high-energy approach to the occasion.

From 13 to 20 February, Sun Siyam Olhuveli will offer a week-long Valentine’s escape focused on shared experiences, food and island life. The programme includes evening performances by DJ Slim Belghith and a culinary residency by Italian chef Francesca Gambacorta, alongside beachfront dining, wellness experiences and activities designed for couples to spend time together at a relaxed pace.

Across the Sun Siyam portfolio in the Maldives, Valentine’s season is defined by time spent together through shared meals, music, unhurried days and the natural island setting. Couples are invited to explore seasonal offers and programmes across the collection via the Sun Siyam Resorts website.

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Ifuru Island Maldives presents intimate Valentine’s escape for couples

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Ifuru Island Maldives has unveiled A Valentine’s Escape, Curated for Two, a Valentine’s season programme featuring a collection of experiences designed for couples seeking connection in a private island setting shaped by natural surroundings and a restrained approach to luxury.

Central to the offering are romantic beach dinners held under the night sky, alongside an exclusive private dining experience at the resort’s Secret Spot. This secluded location is reserved for couples seeking privacy and is available by prior arrangement. Each dining experience is curated by the culinary team and includes bespoke menus, candlelit table settings and personalised service.

For couples wishing to spend time on the water, the resort is introducing a private romantic yacht charter in collaboration with Blend. The experience offers a quiet journey across the lagoon and open waters, with curated refreshments and uninterrupted sunset views. Designed for a limited number of couples, the charter is positioned for occasions such as proposals, anniversaries and Valentine’s celebrations.

Wellness experiences form an additional element of the Valentine’s programme. Couples can book a dedicated spa package focused on shared relaxation rituals in a calm setting. For guests interested in mindfulness, a guided meditation and bonding session led by visiting practitioner Dr. Sha is available on selected dates, offering an opportunity for reflection and balance within the island environment.

Through private dining, ocean-based experiences, spa rituals and mindful moments, A Valentine’s Escape, Curated for Two presents couples with the opportunity to celebrate Valentine’s season in a manner that is personal, unhurried and considered.

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COMO Cocoa Island, COMO Maalifushi unveil Lunar New Year, Valentine’s Day celebrations

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This February, COMO Cocoa Island and COMO Maalifushi invite guests to experience two of the most cherished occasions of the year—the Lunar New Year, marking the Year of the Horse, and Valentine’s Day—in the unparalleled beauty of the Maldives. Each island resort presents bespoke celebrations that blend cultural richness, heartfelt romance, and signature COMO hospitality.

“We are delighted to welcome guests to celebrate renewal, connection and love across our two islands this season. Whether it’s the bold beginnings of the Lunar New Year or the intimate joy of Valentine’s Day, our experiences combine deeper cultural meaning with the serenity and natural beauty of the Maldives,” said Peter Nilsson, Managing Director, COMO Maldives. “From lantern-lit dinners by the sea to bespoke romantic moments under the stars, each celebration has been thoughtfully curated to inspire lasting memories.”

Lunar New Year: A Fresh Start by the Sea

At COMO Cocoa Island, the Lunar New Year programme embraces the spirit of bold renewal with experiences designed to reconnect body, mind and nature. Guests can explore pristine coral reefs, swim with reef sharks, rejuvenate with holistic treatments from visiting practitioner Kimiko Briody, and gather for a festive Oriental-style dinner that honours tradition and togetherness.

Meanwhile, COMO Maalifushi invites families and friends to celebrate amidst open skies and sea breezes. The highlight is a lantern-lit reunion feast by the ocean, where guests come together to savour seasonal flavours and shared joy. Throughout the day, world-class diving, snorkelling and curated cultural activities make for a meaningful start to the Year of the Fire Horse.

Both resorts offer Lunar New Year experiences crafted to reflect rich tradition, mindful wellness, and unforgettable island living.

Valentine’s Day: Romance, Curated the COMO Way

Love takes centre stage as COMO Cocoa Island and COMO Maalifushi present exceptional Valentine’s Day dining and romantic moments against the backdrop of Indian Ocean splendour.

At COMO Cocoa Island, couples can enjoy:

  • A complimentary wine tasting on Valentine’s Eve.
  • Signature Champagne cocktails under the setting sun.
  • A seven-course beachside dinner designed to celebrate love.
  • Bespoke experiences such as Private Yakiniku BBQs, served in-villa or beneath starlit skies. Available throughout the romantic season.

Meanwhile, at COMO Maalifushi, lovers are invited to a thoughtfully curated four-course Valentine’s Day menu crafted to elevate every moment. Complementing the dinner, a Valentine’s Package features sundowner Champagne, bespoke romantic touches, and personalised service for an unforgettable evening on February 14th, 2026.

Whether dining beside glistening waters, on a secluded sandbank, or within the intimacy of overwater villas, every experience is tailored to celebrate love’s lasting joy.

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