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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

News

Hulhule Island Hotel marks World Coconut Day with culture and cuisine

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Hulhule Island Hotel celebrated World Coconut Day with a lively programmes highlighting the coconut’s deep cultural significance, versatility and enduring place in Maldivian life.

Guests were welcomed with beautifully woven coconut-leaf creations, including traditional birds and other handcrafted pieces. Throughout the day, an assortment of coconut-based specialities and delicacies was served, offering guests an authentic taste of this treasured island ingredient.

The celebrations also featured a dedicated cultural display showcasing traditional practices associated with the coconut palm. Guests had the opportunity to discover how different parts of the coconut and its tree have long been transformed into food, household items, decorative crafts and other useful products within Maldivian communities.

Adding a spirited and interactive element to the occasion, team members participated in a coconut mocktail-making competition, presenting creative and refreshing beverages inspired by tropical flavors. A traditional coconut-scraping competition brought further excitement, celebrating a familiar skill that remains an important part of Maldivian culinary heritage.

The day concluded with a special dinner buffet featuring an extensive selection of coconut-inspired specialties and delicacies, thoughtfully prepared for guests to enjoy.

Through the celebration, Hulhule Island Hotel offered guests an engaging glimpse into Maldivian culture while recognizing the coconut palm as one of the country’s most cherished and versatile natural treasures.

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Kuda Villingili marks Golden Week with Dragon Buffet, hot pot and family activities

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Kuda Villingili Resort Maldives will celebrate Chinese Golden Week from 1–8 October 2026 with an eight-day programme of festive dining, cultural activities and family experiences. Coinciding with China’s National Day and Mid-Autumn Festival celebrations, the programme brings touches of Chinese tradition to the island while giving families time and space to reconnect in the Maldives.

At the heart of the celebrations is a series of specially curated dining experiences. On 3 October, The Restaurant will host a Dragon Buffet, bringing together Chinese dishes, live entertainment and a festive evening designed for families to enjoy together. Throughout the week, guests can also experience the resort’s signature Chinese Roast Duck and interactive Hot Pot Experience at East, alongside oceanfront Teppanyaki at Mar-Umi. Special Golden Week cocktails and mocktails will complement the celebrations across selected dining venues.

For younger guests, Kuda Fiyo Kids Club will host a dedicated eight-day programme inspired by the season. Through creative workshops, cultural activities, games and culinary experiences, children can discover elements of Chinese tradition while enjoying the outdoor adventures and island experiences that are part of life at Kuda Villingili.

“Golden Week is a special time for families to come together, and we wanted to create a celebration that feels both familiar and distinctly Maldivian. From shared dining experiences and cultural activities to simply having time together by the ocean, our programme is designed to allow families to celebrate traditions while creating new memories at Kuda Villingili,” said Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives.

Beyond the scheduled celebrations, families can make the most of the resort’s wide range of experiences. Days can be spent around the 150-metre pool, exploring the lagoon through watersports, surfing at the nearby Chickens Break, or enjoying tennis, padel, pickleball and other recreational activities. For those seeking a slower pace, the resort’s private-island spa offers a peaceful retreat, while the beach and ocean provide plenty of space to simply spend time together.

Kuda Villingili’s collection of 75 private pool villas and residences offers a choice of spacious accommodation for couples, families and larger multi-generational groups seeking a luxury holiday in the Maldives. The resort’s diverse dining collection gives guests the flexibility to enjoy familiar favourites alongside new culinary experiences throughout their stay.

Guests can discover Chinese and Asian favourites at East, gather around the interactive Wan Suk Hot Pot, experience Japanese-Peruvian cuisine and Teppanyaki at Mar-Umi, or opt for a private destination dining experience on the beach. Together with the resort’s wider international dining selection, the variety allows families and groups to experience something different throughout their Golden Week holiday.

Located in the North Malé Atoll, approximately 30 minutes by speedboat from Velana International Airport, Kuda Villingili is a five-star luxury resort in the Maldives offering private villas, family experiences, diverse dining and island activities.

This Golden Week, Kuda Villingili invites families to celebrate familiar traditions in a different setting — sharing meals, discovering new experiences and, above all, making time for one another.

View Kuda Villingili’s Golden Week Programme 2026 here. For more information and reservations, visit www.kudavillingili.com or contact reservations@kudavillingili.com

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Awards

Kuredhivaru Resort and Spa named Best Beach Villa, Culinary Resort at TTM Awards 2026

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Kuredhivaru Resort and Spa has been recognised with two TTM Awards 2026, receiving Best Beach Villa Resort 2026 and Best Culinary Resort 2026. The recognition highlights two important parts of the Kuredhivaru experience, from its beachfront villas and natural surroundings to its diverse culinary offering.

The TTM Awards 2026, organised by Travel Trade Maldives, recognise outstanding resorts and tourism businesses across the Maldives. The awards celebrate excellence across categories including villas, dining, wellness and guest experiences, bringing together recognition from the Maldives travel and hospitality industry.

The Best Culinary Resort 2026 award recognises the variety and care behind Kuredhivaru’s dining experiences. Across the resort, guests can explore different cuisines, flavours and settings, from fresh seafood and Japanese-inspired dishes to international favourites, wine pairings and personalised destination dining.

Each dining experience has its own character, with a focus on quality ingredients and considered menus. Together, they make food an important part of the Kuredhivaru stay and offer guests different ways to experience the flavours of the Maldives and beyond.

The Best Beach Villa Resort 2026 recognition reflects Kuredhivaru’s approach to creating private and comfortable beachfront stays. Set along the white-sand shores of Noonu Atoll, the resort’s beach villas offer private pools, direct access to the beach and views across the IndianOcean. The experience brings together space, privacy and the natural beauty of the island, supported by attentive service. Set along the white-sand shores of Noonu Atoll, the villas offer direct beach access and private pools, bringing the natural beauty of the island into everyday resort living.

The latest recognition builds on Kuredhivaru’s previous TTM achievements, including Best Culinary Resort 2024 and Best Beach Resort 2023, reflecting the continued work of the teams across the resort.

Together, Best Culinary Resort 2026 and Best Beach Villa Resort 2026 capture two defining sides of Kuredhivaru: dining that turns every meal into part of the island experience, and beachfront villas that put the Indian Ocean at the heart of the stay. It is a proud recognition of the team behind both, and of the guests and travel partners who continue to choose Kuredhivaru.

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