News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
Milaidhoo Maldives included in Tatler Travel Guide 2026’s top hotels
Milaidhoo Maldives has announced its inclusion in the prestigious Tatler Travel Guide 2026, a coveted recognition celebrating the world’s most exceptional hotels. The island has been selected among Tatler 101: The World’s Best Hotels, an annual list that represents the pinnacle of excellence in global hospitality.
Curated by Tatler’s Travel Editor alongside an expert editorial team and an international network of contributors, the Tatler Travel Guide is renowned for its rigorous and discerning selection process. Each property is carefully evaluated to ensure that only those offering truly remarkable experiences earn a place on the list.
As one of the most established and influential society magazines in the world, Tatler’s endorsement is considered one of the highest honours in the travel industry. The guide speaks directly to a sophisticated and discerning audience, celebrating hotels that combine authenticity, character and outstanding service.
For Milaidhoo Maldives, the recognition is a meaningful affirmation of the island’s philosophy: a boutique, barefoot sanctuary where the essence of the Maldives is experienced in its most genuine form. Set within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo is known for its intimate atmosphere, thoughtful hospitality and deep connection to Maldivian heritage and culture.
“We are deeply honoured to be recognised in the Tatler Travel Guide 2026,” said Paul van Frank, General Manager. “At Milaidhoo, we strive to create experiences that feel personal, soulful and truly reflective of the Maldives. To be included among the world’s best hotels is a wonderful recognition of the passion and dedication of our team, the Milaidhoo Family.”
From the island’s iconic overwater restaurant Ba’theli, inspired by traditional Maldivian sailing vessels, to curated cultural and marine experiences, Milaidhoo offers guests an opportunity to slow down and connect with the natural beauty and traditions of the Maldives.
This recognition from Tatler further reinforces Milaidhoo’s reputation as one of the Indian Ocean’s most distinctive luxury escapes, where authenticity, intimacy and heartfelt service define every stay.
News
ELE|NA marks World Sleep Day with SleepSync wellness ritual
In recognition of World Sleep Day, ELE|NA highlights SleepSync, one of its Six Pillars of Vitality dedicated to restoration and circadian rhythm alignment, through the SleepSync Ritual, a deeply calming spa experience designed to guide guests toward profound, uninterrupted sleep. The ritual is implemented across all ELE|NA locations in both the Maldives and India, ensuring guests can reconnect with restorative sleep wherever they experience the brand.
In today’s always-connected world, restful sleep has become increasingly elusive. Within this ritual, the body is gently led from stimulation into stillness, releasing the tensions of the day, calming the nervous system and preparing the mind and body for restorative rest.
ELE|NA believes that sleep is not simply the absence of wakefulness, but an essential pillar of holistic wellbeing – where restoration, emotional balance and cellular renewal take place.

Supporting the Body’s Natural Sleep Rhythm
Sleep begins long before the moment the head meets the pillow. It is a gradual transition where the body releases the day and prepares for stillness.

Within ELE|NA’s SleepSync Rituals, this transition is approached with intention and calm. As evening settles, the body begins its quiet descent into rest with the following:
- Reduce blue light exposure before sleep
- Dim lighting to signal the body’s nighttime rhythm
- Create calm through mindful transitions away from daily activity
- Release thoughts through journaling
- Hydrate and support the body’s nighttime recovery
These small rituals help guide the body from stimulation to restoration.

Reclaiming the Night
World Sleep Day serves as an important reminder that quality sleep is not a luxury, but a foundation of health and longevity. When supported with mindful rituals and intentional slowing down, the night becomes a space for true renewal.
Through SleepSync Rituals, ELE|NA continues its commitment to nurturing holistic wellbeing, guiding individuals back to the natural rhythms that allow the body to rest, restore and awaken with clarity and vitality.
Family
Kandooma Maldives invites families to Easter island celebrations
Swap traditional Easter routines for barefoot island celebrations as Holiday Inn Resort Kandooma Maldives unveils a vibrant Easter programme designed for families seeking adventure, connection and memorable island moments.
Set on a lush private island surrounded by turquoise lagoons and powder-white beaches, the resort’s Easter festivities blend family adventures, island experiences and indulgent dining in true Maldivian style.
“Easter is a wonderful time for families to come together and create special memories,” said Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives. “Our Easter programme has been designed to capture the spirit of the season while embracing the relaxed island lifestyle that makes the Maldives such a special place to celebrate.”
Guests can enjoy a week of fun-filled activities for all ages, from beach games, snorkelling adventures and creative craft sessions to relaxing spa rituals and sunset cocktails by the ocean. Younger guests will be happily entertained at the Kandoo Kids’ Club, where a dedicated Easter programme offers plenty of excitement for little explorers.
The highlight of the celebrations will be the Easter Sunday Dinner Buffet at Kandooma Café, a festive island feast bringing families together around a table filled with global flavours.
Guests can savour traditional Easter favourites from the carving station, vibrant salads and international cuisine, alongside chef-prepared dishes from live cooking stations. A dedicated Kids’ Corner ensures younger diners have their own fun selections, while a spectacular dessert spread, including Kandooma Café’s famous chocolate fountain and live crêpe station, provides a sweet finale to the evening.
Families planning an Easter holiday can choose from a range of holiday packages, including the resort’s popular All-Inclusive offer and a Family Getaway package packed with added extras for parents and children alike. More details can be found here.
The resort’s Easter Brochure outlines the full programme of island adventures and special experiences, including the Kandoo Kids’ Club Easter activities. View Easter Brochure here.
Located in the South Malé Atoll, just a 45-minute speedboat transfer from Velana International Airport, Holiday Inn Resort Kandooma Maldives is renowned for its beautiful beaches, crystal-clear lagoon and some of the Maldives’ best scuba diving experiences.
Accommodation ranges from garden and beach villas to spacious two-storey beach houses and overwater villas, offering options ideal for couples, families and groups. Guests can enjoy six dining venues, a vibrant activities programme and wellness experiences at Kandooma Spa by COMO Shambhala.
For more information, please visit: www.maldives.holidayinnresorts.com.
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