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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

Love

Angsana Velavaru unveils Valentine’s Day experiences

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This Valentine’s Day, Angsana Velavaru invites couples to experience a romantic Maldives getaway designed for intimacy, connection, and unforgettable moments. Set within a private lagoon in the pristine South Nilandhe Atoll, the resort offers an idyllic Valentine’s Day escape for couples seeking privacy, wellbeing, and meaningful shared experiences.

On 14 February, Angsana Velavaru presents Valentine’s Day Under the Stars, a beachfront dining experience created exclusively for couples. Set along the shoreline, this elegant five-course dinner combines refined cuisine with ocean views, candlelit ambience, and personalised service, making it one of the most romantic Valentine’s Day dinners in the Maldives.

Beyond the evening celebration, the resort extends Valentine’s experiences throughout February with a curated programme of couples’ wellness and spa offerings. Designed to encourage relaxation and reconnection, these experiences include shared spa treatments at the award-winning Angsana Spa, private yoga sessions by the beach, and holistic rituals that promoted balance and wellbeing for couples.

Couples can enjoy sunset walks along white-sand beaches, floating breakfast in private pools, or tranquil time together in the resort’s signature beachfront and overwater villas. The iconic InOcean villas, offer exceptional privacy and panoramic ocean views, making them ideal for honeymooners and couples celebrating Valentine’s Day in the Maldives.

With its blend of romantic dining, couple’s spa experiences, and secluded island living, Angsana Velavaru offers one of the most distinctive Valentine’s Day resort experiences in the Maldives. Whether celebrating new love or deepening a lifelong bond, couples are invited to mark Valentine’s Day in a setting where romance feels natural, personal and timeless.

For more information on Valentine’s Day experiences and romantic stays at Angsana Velavaru, please visit the resort’s website.

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COMO Maalifushi introduces new all-inclusive experience, Simply COMO

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COMO Maalifushi, the only resort in the unspoiled Thaa Atoll, has announced the launch of a new all-inclusive plan – Simply COMO – available from February 1, 2026. Designed for depth over excess, this elevated experience brings together COMO Hotels and Resorts’ renowned culinary philosophy, transformative wellness, and bespoke ocean adventures into one effortless, thoughtfully curated journey.

Simply COMO reshapes the conventional all-inclusive approach. Dining spans multiple venues — from Mediterranean flavours at Thila to Japanese at Tai and the wellness-driven COMO Shambhala Kitchen — complemented by weekly chef-led themed dinners, beach BBQs and a curated beverage list including more than 50 labels of wines, variety of spirits, cocktails and non-alcoholic options, complemented by a daily restocked in-villa private bar. Offering oceanfront dining, barefoot lunches and dinner under the stars, each culinary experience showcases the resort’s dedication to quality, simplicity, and naturally sourced ingredients.

Simply COMO includes an enriching selection of island and marine activities that reveal the beauty and unique surrounding COMO Maalifushi including:

  • Dolphin Sunset Cruise – a spectacle of nature creating a moment of wonder for guests they’ll never forget
  • Splash Boat Cruise – a must for the family at sunset to hop onto our dhoni’s splash net and experience the thrill of being towed through the ocean
  • Guided turtle and reef snorkeling safaris to experience the rich house reef in this remote atoll
  • Offshore sunset drop-line fishing, for a moment of calm as the sky turns gold (one per guest)

Wellness forms the heartbeat of Simply COMO, with inclusion of a signature COMO Shambhala massage per guest as well as daily movement classes – ranging from yoga and stretching to meditation and functional strength – all supported and enhanced by COMO Shambhala Kitchen, for those guests looking to enrich their wellness experience.

For families, Play by COMO offers younger guests a world of discovery, with dedicated supervision that gives parents complete peace of mind. Children can dive into purposeful, creative play including treasure hunts, fort building, yoga sessions, and conservation projects, while parents embrace the island’s natural beauty and curated barefoot rituals. Thoughtful touches, from handcrafted afternoon tea to an all-day ice-cream bar, add a gentle sense of indulgence for little ones too.

Designed to meet the needs of every type of traveller, Simply COMO brings people together across generations – appealing to couples seeking privacy and reconnection, families looking for effortless bonding, and wellness seekers drawn to restorative practices – while inviting everyone to explore the Maldives’ extraordinary marine life and unique position of COMO Maalifushi.

“With Simply COMO, we focused on creating an experience that feels effortless yet elevated,” says Peter Nilsson, Managing Director, COMO Maldives. “Every element — from cuisine and wellness to our ocean-led adventures — has been crafted to feel distinctly COMO.”

Simply COMO all-inclusive plan is available to book now for stays from February 1, 2026, offered alongside the resort’s existing Half Board meal plan to provide guests with flexible choices tailored to their style of travel.

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Cooking

Meera Sodha to host plant-forward dining experience at Kurumba Maldives

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Kurumba Maldives has announced an exciting culinary collaboration with acclaimed food columnist and cookbook author Meera Sodha. Scheduled from 13 to 15 February 2026, this partnership brings Meera Sodha’s celebrated plant-forward cooking philosophy to the coral shores of Kurumba for a series of curated dining experiences.

This special activation sees Sodha join forces with Kurumba’s own esteemed culinary team. Together, they’ll craft and present a collection of dishes inspired by her acclaimed cookbooks ‘Fresh India’ and ‘Made in India’, which champion bold, vibrant, and accessible vegetarian and vegan cuisine. The collaboration promises to deliver an authentic Gujarati experience that will delight guests, food enthusiasts, and discerning travellers alike.

Throughout her residency, guests at Kurumba Maldives will discover plant-based dishes that reflect Sodha’s signature style. The event showcases the versatility of plant-based ingredients, presented through a series of thoughtfully crafted dining experiences including a Sunset Canapé Evening at Athiri Beach Bar on 15 February 2026.

The collaboration represents a significant moment for the Maldivian culinary scene – a rare chance to experience the creations of one of the UK’s most influential food writers in an iconic island setting. Travellers with a passion for creative and flavourful food will discover a fresh and inspiring take on vegetarian and vegan dining.

For more information or to make a booking, visit www.kurumba.com.

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