News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
Umair Badheeu brings ‘Island Stories’ exhibition to ananea Madivaru Maldives
In the North Ari Atoll, ananea Madivaru Maldives will welcome multidisciplinary Maldivian artist and curator Umair Badheeu for the opening of Island Stories, a special exhibition celebrating Maldivian island life through art.
Opening at the resort’s Art Studio on Monday, 31 August 2026, Island Stories brings together selected works reflecting the people, places and everyday scenes that shape life across the islands.
Based in Malé, Umair has spent nearly 25 years working across fine art, documentary photography, exhibitions and cultural preservation. After years of documentary observation, he has returned to his roots in watercolour painting, turning his attention to familiar yet often overlooked moments of Maldivian life–including local harbours and fishing beaches.
Alongside his own artistic practice, Umair has played an active role in the preservation and presentation of Maldivian heritage. His curatorial work includes establishing the Dutch Onion Museum at Cora Cora Maldives, as well as leading the reconstruction of an ancient Maldivian home and conservation of 900-year-old bathing tanks.
The exhibition forms part of ananea Madivaru’s commitment to creating opportunities for guests to engage with Maldivian creativity, culture and storytelling, while providing a platform for local artistic talent.
Island Stories | Opening Event
- Monday, 31 August 2026 | 17:00–18:00
- Art Studio | ananea Madivaru Maldives, North Ari Atoll
The opening will include an introduction from Umair, followed by a guided journey through selected works and time to explore the exhibition. Guests will also be invited to enjoy canapés and refreshments, with selected artworks and merchandise available for purchase and signing.
News
Niva Kuramathi Maldives maintains Travelife Gold sustainability status
Niva Kuramathi Maldives has once again been recognised by Travelife with Gold status – the international benchmark for sustainable and responsible tourism.
The certification measures Niva Kuramathi against global Travelife standards across energy efficiency, waste reduction, water stewardship, responsible resource management, human rights, and support for local communities. Gold status is not a first step – it is a continuation, a promise kept season after season.
“Sustainability is not a milestone we reach and set aside. It is a way of living on the island,” says Bertrand Margerie, General Manager. “Being re-awarded Travelife Gold status affirms a path we have walked for years, and one we intend to keep walking. We are caring for our island home for those who come after us. It is our privilege to conserve, protect, and nurture both the land and the sea.”

Beneath the waves, the Muraka Coral Regeneration Project tends more than 7,500 coral fragments across 500 dedicated frames, nurturing the house reef for years still to come. Above the surface, rooftop solar generates close to one million kWh of clean energy each year – cutting diesel reliance by over 250,000 litres. In the hydroponic garden, some 500 kilograms of greens and herbs are harvested monthly, grown with recycled water and organic compost.
At the Eco Centre, the ocean becomes a living classroom offering guided snorkelling safaris above the house reef. Marine Biologist presentations reveal what stirs beneath the surface, and guests and children alike learn to read the sea.
The Rasdhoo Swim Club brings twenty-five local children to the reef each month – snorkelling beside turtles and rays, discovering something worth protecting. The Eco Centre team moves with them through it all – teaching them about reef sharks, mantas, living coral, and why it matters.
Every day, small choices add up. Reusable glass bottles, paper straws, a partnership with local recycler Parley to give used plastic a second life – simple acts of mindfulness that keep hundreds of thousands of plastic bottles from the shore each year.
“This recognition belongs to the team who live it daily,” says Tom Osborne, Sustainability Manager. “Our coral frames, solar panels, organic garden, recycling programmes – none of it happens on its own. Travelife Gold status gives us a clear standard to measure against, and it tells our people that the sustainable work that we do, genuinely matters.”
For further information and reservations, please visit the resort’s official website, call +960 666 01 50 or email reservations@nivakuramathi.com.
Action
Dusit Thani Maldives named Best House Reefs at TTM Awards 2026
Dusit Thani Maldives has been named Best House Reefs at the TTM Awards 2026, recognising one of the resort’s most distinctive natural treasures and its exceptional underwater experience.
Presented as part of the TTM Awards & Gala 2026 at CROSSROADS Maldives on 27 August, the annual awards recognise outstanding achievements across the Maldivian hospitality industry.
Set on Mudhdhoo Island in Baa Atoll, Dusit Thani Maldives is surrounded by a 360-degree house reef, giving guests direct access to a rich underwater ecosystem just moments from the island’s shores. The reef is home to a diverse variety of marine life, including colourful tropical fish, sea turtles, sharks and rays, creating memorable opportunities for snorkelling and diving throughout the year.
To mark the win in true island style, the resort team took the award beneath the surface, capturing it among the coral and marine life that inspired the recognition.
“This award is particularly meaningful to us because our house reef is such an important part of the Dusit Thani Maldives experience. It is something our guests can discover almost from the moment they step into the water, and it reminds us every day how fortunate we are to call this extraordinary island home. This recognition belongs to our entire team and to everyone who continues to support, appreciate and help protect the natural environment around us,” said Jean-Louis Ripoche, Area General Manager – Maldives.
Located within Baa Atoll, a UNESCO-designated Biosphere Reserve, the resort places the surrounding natural environment at the heart of the guest experience. Alongside snorkelling and diving, the resort undertakes regular reef and beach clean-ups and encourages guests to take part in activities aimed at protecting the marine environment.
The Best House Reefs recognition further reinforces Dusit Thani Maldives’ position as a destination where luxury island living and remarkable marine encounters come together naturally.
For more information or to experience the award-winning house reef at Dusit Thani Maldives, visit the resort’s official website.
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