News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Niva Dhigali has unveiled its comprehensive festive programme for the upcoming December Festive Season, inviting guests to experience a blend of traditional holiday charm and vibrant island celebrations. The resort’s itinerary features a classic Christmas theme, exclusive culinary events, and a dynamic New Year’s Eve celebration headlined by Hungarian celebrity DJ Liliana Reagan, offering a memorable end-of-year escape in the Maldives.
The festivities commence on 21 December 2026 with a heart-warming Tree Lighting Ceremony on the beach, setting a classic Christmas tone against a tropical backdrop. This is closely followed by an elegant Starlight Beach Dinner, where guests can enjoy a thoughtfully crafted culinary experience beneath the Maldivian night sky. The holiday spirit continues to build towards Christmas Day, highlighted by the highly anticipated arrival of Santa Claus, bringing joy and festive magic to the resort’s youngest visitors.
Throughout the festive period, guests can rejuvenate with a daily selection of Festive Elixirs. These refreshing, health-forward blends are expertly crafted to capture the vibrant energy of the island and support wellness during the holiday indulgences. Families and active guests are also encouraged to participate in a variety of engaging events, including outdoor chess competitions and spirited beach Olympics.
The seasonal celebrations culminate in a spectacular New Year’s Eve event titled: Where Freedom Celebrates. The evening transitions smoothly from an abundant gala dinner to an electrifying beach party, led by celebrity DJ Liliana Reagan. Her energetic performance, paired with a spectacular fire ritual and midnight fireworks, ensures a vibrant and unforgettable welcome to the new year.
For more information or reservations email: reservations@nivadhigali.com or call +960 6586060.
JOALI BEING has concluded its Eid al-Adha celebrations, which took place from 25 to 31 May 2026, bringing together families, culture, culinary discovery and shared experiences through a curated programme inspired by generosity, togetherness and reflection.
A central feature of this year’s celebrations was an exclusive culinary residency by Saudi chef Nawal Alkhalawi, who joined the island from Jeddah to present a series of dining experiences inspired by contemporary Saudi cuisine, heritage and storytelling.Throughout the residency, Chef Nawal introduced guests to the flavours, traditions and rituals that shape Saudi family life, using food as a platform for cultural exchange and connection.
One of the highlights of the programme was Chef Nawal Alkhalawi’s Dinner, held on 29 May at MOJO. The family-style sharing experience drew inspiration from the hospitality and flavours of Saudi Arabia, featuring signature dishes such as Whipped Date Butter with charcoal bread and her “Jewels of the Red Sea” selection.
The dinner continued with slow-roast lamb shoulder served with curated shawarma accompaniments, before concluding with a contemporary dessert of white peach, apricot rose and coconut yoghurt. Guests were also served a Saudi date and cheese platter showcasing regional flavours.
The following day, families gathered at the Culinary Learning Centre for Chef Nawal Alkhalawi’s Family Cooking Class. Designed as a hands-on experience for guests of different generations, the class explored the culinary meeting point between the Red Sea and the Indian Ocean.
Participants prepared Spiced Prawn Tartare with Lime and Black Lime Aioli in Tapioca-Wild Rice, reflecting the connections between the two regions through ingredients, techniques and shared coastal influences.
In addition to the residency, JOALI BEING’s Eid programme featured a range of family-focused culinary and lifestyle experiences. These included energy bar making, waffle and pizza workshops, afternoon tea rituals, chocolate masterclasses, destination dining experiences and the Eid Sunset Soirée, where guests gathered on FLOW Beach for a golden-hour celebration with music and ocean views.
Other experiences during the week included private villa dining, breakfasts at the Turtle Tree House and a special Eid edition of the Indian Ocean Dinner, offering families and loved ones opportunities to mark the occasion in different settings across the island.
JOALI BEING said the celebrations reflected its commitment to creating spaces where guests can reconnect with themselves and one another while embracing the island’s philosophy of the Joy of Well-Living.
Taj Exotica Resort & Spa, Maldives has introduced Sol & Sea.
Perched elegantly above the crystal-clear waters of the Indian Ocean, Sol & Sea is an exclusive overwater dining destination at Taj Exotica Resort & Spa, Maldives, offering an intimate culinary journey inspired by the rich coastal traditions of India.
Thoughtfully designed for only 16 guests, this refined dining experience combines uninterrupted sunset views, bespoke service, and the soulful flavours of India’s coastline in a setting defined by understated luxury and island serenity.
At Sol & Sea, the art of the traditional Indian coastal thali is elevated through sophisticated presentation and carefully curated regional flavours. Drawing inspiration from the coastal kitchens of Indian Western Coastline each menu celebrates the richness of Indian spices, the freshness of ocean harvests, and the depth of authentic culinary heritage.
As twilight settles over the lagoon and the horizon glows in hues of gold and amber, guests are invited to savour an immersive dining experience surrounded by the tranquil beauty of the Maldives. Every detail — from the gentle sea breeze and candlelit ambience to the thoughtfully paired flavours — has been designed to create moments of connection, indulgence, and lasting memory.
Elegant, intimate, and destination-led, Sol & Sea offers a distinctive expression of luxury dining where the warmth of Indian hospitality meets the timeless beauty of the ocean.
Experience highlights:
- Exclusive 16-seater overwater dining venue
- Signature Indian Coastal Thali experience (Vegetarian & Non-Vegetarian option)
- Curated sunset dining atmosphere
- Personalised and intimate guest experience
- Ideal for couples, honeymooners, and celebratory occasions
- Elevated luxury dining concept unique to the Maldives
As the sun sets over the Indian Ocean and the evening unfolds beneath the stars, Sol & Sea invites guests to discover a soulful expression of coastal India surrounded by the serenity of the Maldives.
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