News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
News
W Maldives secures Green Globe status for sustainable operations
W Maldives celebrates significant moment with its first ever Green Globe certification, a recognition that reinforces the resort’s long standing dedication to sustainability. The achievement reflects then team’s work in building smarter, more responsible systems that support both exceptional guest experiences and the natural environment that surrounds the island.
Green Globe is one of the world’s most respected certification systems for sustainable tourism. It evaluates properties against rigorous global standards covering environmental management, social responsibility, energy efficiency, waste reduction, and cultural preservation. Gaining this certification positions W Maldives among a select group of resorts that meet these trusted benchmarks, offering travellers a destination that prioritises both luxury and long-term sustainability.
Throughout this year, W Maldives has expanded its sustainability programme with several impactful initiatives. The resort now mitigates half of its food waste through an on-site biogas plant that transforms discarded organics into methane for kitchen use and nutrient rich fertiliser for the island garden. A solar energy project featuring 647 panels has also been installed across the resort. This initiative generates 310kW of renewable power, reducing reliance on fossil fuels and lightening the overall carbon footprint.
The resort’s circularity efforts continue to grow, with expanded planting of bananas, mangoes, papayas, and other produce to support on-island supply and reduce import dependency. In the ocean, w Maldives has deepened its conservation work through its Sea of Stars program and its collaboration with MARS Sustainable Solutions. Together with the resort’s resident marine biologist, the team has successfully installed 400 reef stars as part of a long-term commitment to restoring coral ecosystems in the surrounding atoll.
“Achieving Green Globe certification is both an honor and a motivation for what comes next,” says Amila Handunwala, General Manager of W Maldives. “This recognition reflects the passion of our team and our dedication to protecting the natural beauty that makes the Maldives so extraordinary. We will continue to push forward with the initiatives that make our island more resilient, more energy efficient, and more connected to its environment, while still delivering the signature W experience our guests love.”
W Maldives continue elevating its sustainability roadmap with upcoming initiatives that further advance renewable energy use, circularity in operations, and marine conservation. The resort remains committed to shaping a future where bold hospitality and responsible environmental stewardship move forward together.
News
Brennia Kottefaru kicks off holiday season with joyful cake mixing celebration
The festive season at Brennia Kottefaru kicked off with the annual Christmas Cake Mixing Ceremony at La Pella Main Bar, bringing guests and staff together in celebration. Participants mixed a fragrant blend of dried fruits, nuts, and spices, filling the air with the warm scents of cinnamon, nutmeg, and rum.
The event was a joyful gathering, where laughter, holiday cheer, and shared memories created a true sense of togetherness. Brennia Kottefaru’s welcoming spirit shone through, making it the perfect tropical escape to celebrate the holidays. This Christmas, join the team at Brennia Kottefaru to experience festive traditions that will create sweet memories to last a lifetime
Nestled in the heart of Raa Atoll, Brennia Kottefaru is home to 187 spacious villas, surrounded by lush nature, panoramic beaches, and a turquoise lagoon. The resort’s passionate hosts ensure that every stay is personal, authentic, and unforgettable.
Entertainment
Holiday Inn Resort Kandooma Maldives announces week-long Music in Paradise experience with Kate Miller-Heidke
Holiday Inn Resort Kandooma Maldives, in partnership with Music in Paradise, has announced that acclaimed Australian artist Kate Miller-Heidke will perform live at the private island resort from 3 – 10 October 2026.
Renowned for her soaring vocals, magnetic stage presence and evocative storytelling, Kate is one of Australia’s most distinctive and celebrated performers. A classically trained vocalist from the Queensland Conservatorium, she moves effortlessly between pop, folk and opera. Alongside her chart-topping solo work, Kate and longtime collaborator Keir Nuttall composed the original music for Muriel’s Wedding The Musical and together with Iain Grandage and Lally Katz, the award-winning opera The Rabbits. In 2019, she captivated global audiences when she represented Australia at Eurovision with her hit “Zero Gravity”, and more recently has acted as a coach on The Voice Australia.
Kate’s debut at Kandooma Maldives will feature three intimate sunset concerts in an exclusive beachside setting with audiences capped at just 200 guests. Attendees can expect beloved favourites, reimagined arrangements and a few special surprises in an unforgettable island atmosphere.
Holiday Inn Resort Kandooma Maldives General Manager, Mark Eletr, said: “We couldn’t be more excited to welcome Kate to Kandooma next year. Her unmistakable voice, magnetic stage presence, and those breathtaking, angelic high notes promise a magical week of music on our beaches. With three intimate sunset concerts, it’s an experience our guests will be talking about for years to come.”
The first-release Ultimate Experience Package is now available at a special launch rate of A$5,790 per person twin share (regular price A$6,590). The package includes:
- Seven nights in a stunning Overwater Villa (3–10 October)
- Welcome bottle of sparkling wine
- Entry to three performances
- Music in Paradise welcome bag, event poster & t-shirt
- Welcome drinks with the Music in Paradise team
- Meet & greet with Kate
- Professional photo with Kate
- Return shared speedboat airport transfers
- Daily buffet breakfast at Kandooma Café
- Complimentary snorkel trip & snorkelling gear
- Unlimited group yoga sessions
- Unlimited group “Learn to Surf” experiences
- Ultimate Dolphin Cruise
- Welcome drink and cold towel on arrival
- Tea, coffee and water provisions in-villa daily
- Music in Paradise Traveller Care Guarantee
Additional early-bird packages start from A$3,490 per person. Full details, please visit the event website.
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