The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, recently collaborated with popular Emirati content creator and digital storyteller Khalid Al Ameri for an exclusive familiarisation (FAM) trip held from March 22 to 26, 2025. The result: a heartfelt and engaging YouTube video that has already begun resonating with viewers across the globe.

Known for his authentic storytelling and ability to connect deeply with different cultures, Khalid’s visit captured the Maldives from a refreshingly local perspective—beyond the five-star resorts and crystal-clear lagoons that dominate travel brochures. The trip offered a deep dive into the culture, history, food, and way of life of the Maldivian people.

A Journey into the Heart of the Maldives

The video begins with Khalid journeying to Paree Fengandu—the mysterious “Fairy Pond.” With a sense of humor and wonder, Khalid narrates legends surrounding the lake’s reddish waters, rumored to be a gateway to the spiritual world. As he climbs into a canoe for the first time, Khalid embodies the spirit of exploration that threads through the entire video.

From there, viewers are taken to a traditional Maldivian home—“Relax Home”—for a dinner hosted by a local family. Khalid learns to prepare baiy mas, a traditional fish ball curry, alongside warm and welcoming hosts. His attempt at flaking fish may have been clumsy, but the scene was full of joy, laughter, and appreciation for Maldivian home cooking. A tasting session of local delicacies, including riha folhi (crepes) and mas huni, added a layer of culinary discovery to the experience.

Tracing History Through Mosques and Markets

Day two brought a deeper exploration of the country’s religious and architectural heritage. Khalid visits the historic Jumma Mosque, a 332-year-old structure known for its coral-stone architecture and wooden panels inscribed with Qur’anic verses. He reflects on the historical and cultural significance of the site, describing it as “hundreds of years of lessons” preserved through careful conservation.

He later visits the King Salman Mosque, the largest mosque in Malé, which was officially opened in 2024 and can accommodate up to 10,000 worshippers. Khalid admires the blend of modern design with island culture, noting the mosque’s woodwork and glass detailing. The segment subtly highlights the Maldives’ connections to the broader Islamic world while grounding them in local identity.

In between mosque visits, Khalid explores the vibrant local market in Malé. With his signature charm, he engages in friendly haggling with vendors—unsuccessfully, but humorously—while taking in the colours and sounds of everyday Maldivian life.

A Cultural Celebration and a Lesson in Patience

In a lighthearted moment, Khalid joins a group of performers from Rhythm Boduberu, a traditional Maldivian drumming troupe, in a high-energy beach performance. The scene is filled with laughter, clapping, and dancing—an authentic portrayal of Maldivian cultural expression.

The journey concludes with a fishing trip off the coast of Malé, where Khalid reflects on life’s simple lessons after a mostly fishless outing. “Sometimes we have to lose to win,” he remarks, as the group eventually enjoys a seafood buffet prepared by local chefs.

More Than Just a Vacation

The final moments of the video capture the essence of Khalid’s experience. “Not the Maldives that everyone shows on Instagram. The Maldives that the people live every day,” he says, offering a powerful reminder that behind every postcard-perfect beach lies a community, a culture, and a story worth telling.

This collaboration between Visit Maldives and Khalid Al Ameri marks a significant step in diversifying the global perception of the Maldives. By spotlighting its heritage, traditions, and people, the video invites travellers to look beyond the water villas and instead connect with the soul of the islands.

The full video is now available on Khalid Al Ameri’s YouTube channel, providing a heartfelt window into an unseen side of the Maldives.

As the world comes together to celebrate World Wildlife Day, there is no better time to explore the turquoise waters surrounding Cinnamon Hotels & Resorts’ four Maldivian properties. These waters, home to some of the most captivating marine creatures, provide a glimpse into a thriving underwater ecosystem brimming with life. Experts from Dive & Sail, the official dive operator at the resorts, share insights into the marine marvels awaiting guests beneath the waves.

“Each of the four resorts in the Maldives by Cinnamon Hotels & Resorts boasts a unique marine ecosystem,” says Adam Ali from the Dive & Sail team. He highlights the vibrant coral gardens of Ellaidhoo, the world-famous surf breaks and manta ray encounters near Dhonveli, and the diverse underwater landscapes that make each location a window into the wonders of the ocean.

At Cinnamon Velifushi Maldives, divers and snorkelers frequently encounter nurse sharks gliding through the waters, while the pristine lagoons of Cinnamon Hakuraa Huraa Maldives offer sightings of stingrays and colourful reef fish. The diversity of species across these resorts underscores the Maldives’ rich marine heritage, providing unforgettable underwater adventures.

One of the most sought-after experiences for divers and snorkelers is encountering manta rays and whale sharks. “The Maldives is one of the best places in the world for manta ray sightings, and they are often spotted in the channels near Cinnamon Velifushi Maldives and Cinnamon Dhonveli Maldives,” explains Ibrahim Shaah, a seasoned instructor at Dive & Sail. Recalling a particularly memorable dive, he describes being surrounded by half a dozen manta rays, their graceful movements almost hypnotic, with one even looping around the divers as if performing a dance.

Ellaidhoo Maldives by Cinnamon, renowned for its house reef, offers some of the best opportunities for close-up shark encounters. “Diving here, especially at night, is a surreal experience,” says diver Mohamad Amjey. He describes a moment of stillness as a school of reef sharks moved past him like shadows in the dark, an exhilarating yet peaceful experience.

Beyond providing exceptional underwater encounters, Cinnamon Hotels & Resorts remains committed to marine conservation. “Sustainable diving and snorkelling practices are essential to protecting these fragile ecosystems,” the team at Dive & Sail emphasises. The dive centres educate guests on responsible marine interactions, encouraging them to maintain a safe distance from marine life and avoid contact with corals.

The resort group also plays a crucial role in reef restoration through coral propagation initiatives. By planting coral frames and monitoring their growth, Cinnamon Hotels & Resorts contributes to preserving the reefs that support an incredible array of species. Guests are invited to take part in these efforts, fostering a deeper connection with marine conservation.

On this World Wildlife Day, the vibrant marine life of the Maldives is celebrated as a dream destination for ocean enthusiasts. Whether experienced divers or first-time snorkelers, guests at Cinnamon Hotels & Resorts in the Maldives are encouraged to discover, appreciate, and safeguard this underwater wonderland. After all, the true beauty of the ocean lies not only in what is witnessed but in the efforts made to protect it for future generations.

The Maldives, celebrated for its sun, sand, and sea, also offers a mesmerising encounter with nature’s avian marvels. Within the picturesque landscapes of Cinnamon Hotels & Resorts in the Maldives, waterbirds such as the Grey Heron and the Asian Koel add a lively and enchanting touch to the serene environment. These feathered inhabitants not only captivate the eyes but also elevate the ambiance, creating an immersive blend of luxury and nature.

A quintessential symbol of the Maldives, the Grey Heron, locally known as Maakanaa, graces the shores of the resorts with its tranquil presence. Frequently seen wading through the shallows, these elegant birds move with a calm poise that mirrors the serenity of their surroundings. At dawn and dusk, their silhouettes against the soft hues of the Maldivian sky add a touch of ethereal beauty. Those fortunate enough to witness a Grey Heron in mid-flight are often left in awe of its impressive wingspan, a memory that lingers long after the experience.

Renowned for its unmistakable melodious call, the Asian Koel infuses the resorts with a soothing soundtrack to peaceful mornings. Steeped in Maldivian culture, the Koel is regarded as a symbol of good fortune, further enhancing its charm. The male Koel, with its glossy black feathers and striking red eyes, captivates the eye, while the female, adorned in patterned brown and white plumage, offers a complementary beauty. Together, these birds contribute to the vibrant atmosphere of the resorts, delighting guests with their dynamic presence.

The White-breasted Waterhen, full of energy and character, adds a playful charm to the waterbodies scattered across the resorts. Distinguished by its white underbelly and contrasting dark plumage, this lively bird is often spotted darting near ponds and marshy areas. Its energetic movements and vibrant calls bring a sense of joy and liveliness to nature walks, offering an entertaining glimpse into the bustling world of these feathered residents.

Although pigeons are a common sight worldwide, the serene backdrop of the Maldives elevates their presence, making them feel special. Their gentle cooing blends harmoniously with the natural surroundings, creating a calming rhythm throughout the day. Meanwhile, the elegant egrets, often seen foraging along the water’s edge, add a touch of grace to the scenic landscapes. Whether perched amid the lush greenery or soaring over the lagoons, these birds embody the seamless coexistence of luxury and nature at Cinnamon Hotels & Resorts in the Maldives.

For those eager to witness these avian wonders firsthand, a leisurely morning walk through the resorts’ natural landscapes, paddling along the lagoons, or simply relaxing on the beachfront with binoculars offers an ideal opportunity. Early mornings and late afternoons are particularly suited for spotting these birds as they go about their day. Guests are invited to immerse themselves in this unique harmony of nature and indulgence – an adventure that promises unforgettable memories.