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‘Beyond the Equator’: Addu City’s new brand identity to elevate its tourism appeal

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In a significant development for Addu City’s tourism sector, the Addu City Council’s Secretariat introduced the new Addu Tourism brand identity at Canareef Resort. This initiative, spearheaded by the recently established Addu Destination Management Office (ADMO) under the City Council, aims to position Addu as a premier destination, showcasing the area’s distinct charm and natural beauty within the Maldives’ luxury tourism landscape. The brand launch underscores the Council’s commitment to creating a sustainable and thriving tourism sector in Addu.

The event featured notable attendees, including His Excellency Minister Faisal, Mayor Ali Nizar, and distinguished members of the City Council, who together unveiled the Addu Tourism brand film and officially launched the brand identity and tagline, “Beyond the Equator.” The brand highlights Addu’s unique positioning as one of the few places in the Maldives situated south of the equator, capturing the atoll’s rich heritage, vibrant marine ecosystems, and pristine landscapes.

Mayor Nizar, in his speech, elaborated on the vision behind Addu’s new tourism identity, emphasising its role in establishing Addu as a top destination in the Maldives. “Our goal is to make Addu a must-visit destination for every tourist coming to the Maldives. This new brand encapsulates the authenticity of our atoll while aligning with the Maldives’ reputation for luxury and unmatched hospitality. We aim to deliver an experience that marries Addu’s heritage with the high standards of Maldives’ premium tourism,” Mayor Nizar stated.

Councillor Zareer, head of the Addu Destination Management Office, highlighted the brand launch as a crucial part of Addu’s broader tourism strategy. “This brand represents more than a logo; it’s an invitation for international tourists to experience Addu’s unique charm. We are presenting Addu as a premium, culturally rich destination that aligns with the Maldives’ renowned appeal,” shared Councillor Zareer. “The success of Addu’s brand depends on the collective effort of our community, businesses, and stakeholders. This brand is something we all carry forward together.”

During the brand presentation by Encrea Studio, the creative team explained the inspiration behind “Beyond the Equator.” Addu, uniquely situated along the equator, has a distinct identity celebrated in travel literature for its equatorial allure. This unique trait informed the tagline and brand concept, which emphasises Addu’s natural landscape, including its pristine reefs and lush mangroves. The logo features the equator’s spherical path around Earth, centred at the heart of the Addu map.

Encrea Studio introduced five thematic areas to promote Addu’s brand identity: Beyond Ordinary: The Dive Destination, Beyond Beaches: The Heart of Islands, Beyond Horizons: Beauty in Sunrises and Sunsets, Beyond Serenity: The Biosphere, and Beyond Dreams: Atoll of Adventure. These themes are designed to position Addu as a place where visitors can explore beyond the usual, from historical landmarks to untouched natural beauty.

This new identity will drive ADMO’s upcoming tourism initiatives, aligning with Addu’s development goals to meet international standards while preserving its cultural heritage.

The unveiling of Addu’s brand identity signals a new chapter for tourism in Addu, guided by a shared vision of sustainable growth and distinctive visitor experiences that truly resonate “Beyond the Equator.”

Excursions

From first visit to thousand dives: Love story anchored at Bandos Maldives

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Bandos Maldives recently marked a significant milestone with two of its most loyal guests, Kate and Andy, who have shared a long-standing connection with the island.

Andy achieved an impressive feat by completing his 900th dive, all undertaken with Dive Bandos. His wife, Kate, surpassed this accomplishment by reaching her 1000th dive, with over 900 of those dives also completed alongside the Bandos team.

The Dive Bandos team joined the couple in celebrating this memorable occasion, recognising not only their dedication to diving but also the enduring bond they have formed with the resort over the years.

Kate and Andy’s relationship with Bandos extends far beyond statistics. Having first visited the island in 2006, they have returned every year since, making Bandos an integral part of their lives. In 2014, the couple even chose to exchange their wedding vows underwater at the resort — a unique moment that forever linked their love story with Bandos.

“Celebrating guests like Kate and Andy reminds us of what Bandos truly represents,” said Ismail Rasheed, General Manager of Bandos Maldives.

For Bandos Maldives, moments such as these exemplify why guests continue to choose the island for both adventure and a sense of belonging. With stories like Kate and Andy’s, Bandos stands not merely as a dive destination, but as a home — both beneath and above the waves.

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InterContinental Maldives Maamunagau Resort marks Mental Health Day with Tai Chi for inner peace

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As the seasons change, InterContinental Maldives Maamunagau Resort invites guests to slow down and reconnect with themselves through a tranquil wellness retreat. In observance of World Mental Health Day on 10 October, the resort will host an exclusive ‘Tai Chi for Internal Peace’ session led by visiting practitioner Thana Jindashotinun, followed by complimentary one-on-one consultations. Guests can also opt for the AVI Wellness Journey, a holistic programme featuring breathwork, meditation, yoga, and spa rituals inspired by the island’s serene natural surroundings.

Located on the southernmost tip of Raa Atoll, on the edge of a UNESCO World Biosphere Reserve, the InterContinental Maldives Maamunagau Resort provides an ideal setting to reset both mind and body. As the first and only all-Club InterContinental property in the Maldives, the resort combines five-star island luxury with exclusive Club InterContinental benefits. Guests can customise their stay across 81 villas and residences, seven restaurants and bars, and The Retreat, an adults-only enclave dedicated to relaxation. The resort’s AVI Spa offers an overwater sanctuary specialising in signature treatments and therapies.

Harmony healer Thana Jindashotinun will guide guests on their wellness journey from October to 30 November. Having begun practising Tai Chi at the age of eight to manage asthma, Thana has dedicated his life to mastering the art. Combining a background in psychology, anatomy, and Oriental medicine, his sessions integrate a range of disciplines, including Qi Gong, Meridian breathwork, yoga, postural assessment, and acupressure.

Guests will have the opportunity to join Thana’s signature class, ‘Tai Chi for Internal Peace’, on 10 October at 18:00 hrs at Lighthouse Beach. The class focuses on calming the nervous system through gentle movement and mindful breathing, aiming to ease anxiety, improve sleep, and restore inner balance. Following the session, participants will receive a complimentary 15-minute consultation to explore personalised wellness guidance.

Throughout his residency, Thana will also offer a variety of therapeutic experiences such as Yin Yang Bodywork, the EnerQi Massage for restoring inner harmony, and energy-focused treatments designed to promote deep relaxation and improved circulation. His Energy Detox Treatment is particularly aimed at revitalising the body’s natural rhythms and promoting a sense of renewal.

Complementing Thana’s offerings, guests can join regular wellness sessions with resident experts Zhazira Kurmangalina and Mett, including guided yoga, aerial yoga, meditation, and mat Pilates. For those seeking more active pursuits, the resort offers high-energy bootcamps, circuit training, and private personal training sessions.

The resort’s wellness philosophy extends to guests of all ages, with dedicated activities for teenagers such as Peace of Mind meditation and posture yoga at the Yoga Pavilion. Younger guests can take part in Muay Thai boxing, creative crafts, and Boduberu drumming workshops, while the Young Spa Ritual offers facials, massages, and body scrubs tailored for teens.

Visitors are encouraged to celebrate wellness throughout the season by participating in the resort’s holistic programmes and exclusive sessions with Thana Jindashotinun. From complimentary Tai Chi and meditation classes to bespoke therapies at AVI Spa, the resort presents an ideal opportunity to rejuvenate the mind, body, and spirit.

For a complete restorative experience, the AVI Wellness Journey offers guests a curated itinerary based on individual goals, including private yoga, meditation, and fitness sessions, spa treatments, and thermal suite access. The package also includes complimentary breakfast and dinner, use of non-motorised water sports, and Club InterContinental benefits such as afternoon tea and evening aperitifs. Extended stays come with added privileges—30% savings on seaplane transfers and meal plans for stays of four nights or more, and USD 50 daily resort credit for stays of seven nights or longer.

This October, InterContinental Maldives Maamunagau Resort reaffirms its commitment to wellbeing, inviting guests to embrace stillness, mindfulness, and renewal in one of the Maldives’ most serene settings.

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Entertainment

Joy, creativity and connection define JOALI Maldives’ ‘Rise & Shine’ festive journey

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JOALI Maldives, the Maldives’ first and only art-immersive resort, is set to welcome guests to a radiant festive season celebration under the theme ‘Rise & Shine’ — a tribute to joy, beauty, and inner light. Taking place from 21 December 2025 to 10 January 2026, the Raa Atoll retreat will transform into a celestial haven of creative expression, blending art, culture, and wellbeing experiences inspired by the resort’s Joy of Creative Living philosophy.

“Each festive season, our goal is to create an atmosphere that uplifts and inspires,” said Shifaz Hassan, General Manager of JOALI Maldives. “With this year’s Rise & Shine theme, we invite guests to reconnect with loved ones, express their creativity, and celebrate the holidays surrounded by the island’s natural beauty.”

The celebration will encompass culinary artistry, interactive workshops, family adventures, and world-class fitness programmes led by visiting experts.

Visiting Experts:

  • Chef Nina Tarasova, the acclaimed pastry chef, will return to host her signature Russian Voyage Wine Dinner — a multisensory journey through traditional flavours and curated wine pairings.
  • Dr. Sanket Yadahalli, a respected wellness practitioner, will conduct transformative sessions in breathwork for pain relief alongside Pranayama Renewal classes designed to restore energy and balance.

JOALI Maldives’ Rise & Shine celebrations will feature a dynamic array of experiences across its restaurants and creative spaces:

  • Culinary Events: Guests can savour themed dining experiences including A Taste of Japan at Saoke, Indian Ocean Voyage, and the Mediterranean-inspired Levantine Dream. Curated cocktail evenings such as Once Upon a Sake, Old World Wine Dinner, and Theatre of Gin will complement indulgent festive feasts for Christmas Eve, Christmas Day, New Year’s Eve, Orthodox Christmas and beyond.
  • Art, Culture & Creativity: The resort’s immersive art spaces will host celestial pottery classes, wooden craft workshops, starry night painting sessions, and festive embroidery workshops at the JOALI Art Studio. Sustainability takes centre stage with coral nursery tours and reef restoration projects like Christmas Corals, reflecting JOALI’s ongoing commitment to marine conservation.
  • Wellbeing & Movement: The resort will offer a holistic wellbeing schedule featuring Lunar Glow meditations, Qi Flow, HIIT Challenge, a Padel Tournament, and Sunrise Bootcamp. Guests may also book night snorkelling adventures, Primal Flow, and Core Connect sessions.
  • For Families & Young Explorers: Under the enchanting theme “Stardust & Sparkle”, the Muramas Kids Club will curate daily programmes for younger guests — from Christmas tree decorating and mocktail mixology to galactic kite flying and star map painting — guided by Pico the Heron, the resort’s beloved festive mascot.

Beloved traditions will return, including the lighting of the Holiday Tree, the unveiling of the Gingerbread House, and the eagerly anticipated arrival of Santa Claus. Guests can enjoy festive favourites such as the Christmas Scavenger Hunt, a Football Tournament, and the dazzling New Year’s Eve Starlight Gala — a night of fireworks, live entertainment, and fine dining. The celebrations will also include My Maldives, an elegant cocktail reception where guests can toast the season alongside JOALI’s leadership team.

Guests can experience the festivities from one of 73 beach and over-water villas, ranging from one to four bedrooms, each attended by a personal Jadugar (meaning “skilled magician”). Villa rates start from USD 5,851 per night based on two guests sharing a Water Villa with Pool on a bed-and-breakfast basis.

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