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Visit Maldives collaborates with Surf Session and Kyllian Guerin to promote the Maldives as a leading surf destination

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Visit Maldives has collaborated with ‘Surf Session’, a media platform dedicated to surfing. An exciting familiarisation trip and a digital campaign was conducted to promote the Maldives as a leading surf destination in the French market. The digital campaign was conducted on social media and the Surf Session website.

During the first part of the campaign, a young surfer, Kyllian Guerin, accompanied Surf Session on a week-long trip where he surfed and explored the best waves of the Maldives. Ayada Maldives, Adaaran Select Hudhuranfushi, and Cinnamon Dhonveli Maldives hosted this familiarisation trip. Kyllians’ journey was captured and brand content in the form of Instagram stories, posts, articles and banners were disseminated on Kyllian Guerin and Surf Session social media platforms and official website. As for the second part of the campaign, digital and print articles highlighted the surf lifestyle in the Maldives and were published on Surf Session website. Additionally, an exciting video of Kyllian’s journey in the Maldives was posted on YouTube, showcasing the beauty of the surf spots of the destination.

The campaign strengthened Maldives’ presence as a premium surf destination and drove excitement among Surf Session’s readership and surfing community. The campaign increased visibility for French surfers and further strengthened the Maldives brand in the French market. Collaborating with prestigious media like Surf Session and influential personalities like Kyllian Guerin allows MMPRC to capture the attention of potential surfers and travel enthusiasts alike, encouraging them to choose the Maldives as their preferred holiday destination. The entire campaign resulted in over a collective reach of 919,209.00.

The current ranking of France is at #8 with 41,072 arrivals as of 31st October 2023. MMPRC is consistently promoting the Maldives in the French market through various marketing activities. This year, we conducted a campaign with Vogue France and IFTM Top Resa 2023. We also plan to promote the Maldives at ILTM Cannes 2023 later this year. These marketing activities ensure the Maldives remain a top-of-mind destination for travellers from the French market.

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Game on! Upcoming Meyyafushi unveils Maldives’ first overwater padel court

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Get ready for a unique sporting experience in paradise! Meyyafushi Maldives, the highly anticipated new resort from the owners and operators of Fushifaru Maldives, has teased an extraordinary amenity on its social media channels: an overwater padel tennis court. Set to open in October 2025, Meyyafushi Maldives is already generating buzz, and this innovative addition is sure to elevate its appeal.

Building on the established success of Fushifaru Maldives, known for its intimate atmosphere and stunning natural beauty in Lhaviyani Atoll, Meyyafushi Maldives promises a similar commitment to exceptional hospitality and unforgettable experiences. While details about the new resort have been gradually unfolding, the recent reveal of the overwater padel tennis court marks a significant and exciting development.

Padel tennis, a popular racquet sport that combines elements of tennis, squash, and badminton, is gaining traction globally. However, Meyyafushi Maldives is taking the game to a whole new level – literally. Imagine the thrill of a friendly (or perhaps a fiercely competitive!) match with the breathtaking backdrop of the turquoise Maldivian waters stretching out beneath the court. The social media post showcasing the court hints at a truly exceptional spot to engage in some active fun with loved ones while soaking in the unparalleled scenery.

This pioneering amenity underscores Meyyafushi Maldives’ dedication to offering distinctive and memorable experiences for its guests. It signals a resort that is not only focused on relaxation and natural beauty but also on providing unique and engaging activities. The overwater padel tennis court is poised to become a signature feature, attracting sports enthusiasts and those seeking novel ways to enjoy their Maldivian getaway.

As Meyyafushi Maldives gears up for its October 2025 opening, the introduction of the first overwater padel tennis court in the Maldives adds another compelling reason to anticipate its arrival. This innovative amenity promises a memorable and picturesque sporting experience, further solidifying the resort’s position as a noteworthy addition to the Maldivian hospitality landscape. 

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Ifuru Island Maldives takes part in Burunu Boma sport fishing tournament 

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Ifuru Island Maldives has announced its participation in the inaugural Burunu Boma Sport Fishing Tournament, taking place from 2 to 4 May 2025. Organized by the Visit Maldives Club (VMC), this premier event aims to position the Maldives as a leading destination for sustainable sport fishing.

As one of the select resorts competing in this prestigious tournament, Team Ifuru Maldives will showcase its commitment to marine conservation and responsible tourism. The competition emphasizes “catch and release” practices, aligning with global efforts to preserve marine biodiversity.

Participants will target species such as marlin, sailfish, mahi-mahi, yellowfin tuna, wahoo, swordfish, and bigeye tuna, with a grand prize of USD 25,000 awarded to the top-performing team. The event also features live entertainment and a festive atmosphere, celebrating the Maldives’ rich fishing heritage.

“We are thrilled to be part of Burunu Boma and to represent Ifuru Island Maldives in this landmark event,” said Marcel Sawyer, General Manager at Ifuru Island Maldives. “Our participation underscores our dedication to sustainable practices and our passion for the ocean that surrounds us.”

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Sirru Fen Fushi to host ‘One Ocean, One Breath’ with Freedive Maldives to mark World Oceans Day

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Sirru Fen Fushi – Private Lagoon Resort, invites ocean lovers and adventure seekers to a purposeful World Oceans Day celebration in partnership with Freedive Maldives, Guinness World Record Holder for the Most People Performing Static Apnea held last October 2022.

Set against the breathtaking backdrop of one of the largest natural lagoons and house reefs in the Maldives, the event promises a deep connection to the ocean through expert-led PADI Freediving courses, ranging from basic to advanced levels. Participants will have the opportunity to earn their freediving certification, explore Sirru’s 9-kilometer-long house reef, and admire vibrant marine biodiversity, including manta ray cleaning stations, nurse shark points, flourishing coral gardens, and turtle habitats, home to 93 resident turtles and 11 successful hatchings this year alone.

“Our house reef, one of the longest and most vibrant in the Maldives, is a sanctuary for marine life and a symbol of our deep commitment to ocean conservation,” said Lukasz Prendke, General Manager of Sirru Fen Fushi. “We are honoured to collaborate with Freedive Maldives in celebrating World Oceans Day, not only to offer our guests an unforgettable underwater journey, but also to empower local talents and inspire our community to protect what lies beneath the surface.”

The initiative aligns with the resort’s ongoing sustainability commitments, including regular lagoon cleaning programs and support for local marine conservation efforts. This collaboration further emphasizes a shared mission to preserve the Maldives’ rich underwater heritage and engage the local community in meaningful environmental action.

In a broader commitment to sustainable tourism, Freedive Maldives has also signed a partnership agreement with the Baa Atoll Council to host another record-breaking freediving event in October 2025, coinciding with World Tourism Day, reinforcing Baa Atoll’s position as a leader in eco-conscious marine tourism.

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