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La Vie Hotels & Resorts launches NOOE Maldives Kunaavashi under new upscale lifestyle brand
La Vie Hotels & Resorts, has launched its new lifestyle brand, NOOE, alongside its first resort, NOOE Maldives Kunaavashi.
NOOE promises to be a place where great things happen; where lobbies are abuzz, restaurants are local favourites, pools perform as day clubs and gyms build as many smiles as bodies. Guests are invited to lounge in studios, suites, bungalows and villas, not rooms, and sharply designed spaces inspire work and creativity, as much as rest and relaxation.
Designed with balance in mind, NOOE Maldives Kunaavashi offers travellers 72 Guest Bungalows and Villas spanning 3 hectares, 39 of which boast an overwater location. These stunning overwater villas provide the ultimate holistic and romantic escape, offering two stories, private plunge pools, a large deck area and uninterrupted views out over the Vaavu Atoll (affectionately known as the ‘Wow’ Atoll to the locals).

Located just 1 hour from Male city and international airport by speed boat or 25 minutes by seaplane, the property features six Food and Beverage Outlets, a Dive & Watersports Centre, kǔlh·un’ (Play) Kids Club, Boutique Shop and Th·āri by Mandara Spa, offering three private treatment rooms with a range of curated treatment options.
At NOOE, F&B is at its heart; it’s where culture, history and the ritual of food preparation and service encourage connection with artisans of local culinary delights. NOOE Maldives Kunaavashi has been carefully designed to deliver. From all-day dining restaurant Ìrǔ (Sun) providing themed buffets and live action stations, to Japanese inspired dining at w·āsho’ku, featuring a custom built teppanyaki grill and showcasing combinations of traditional and moderninterpretations of Japanese cuisine, NOOE Maldives Kunaavashi will offer the ultimate sensory experience.
The resort’s Pool bar vēlì (Sand) will provide life’s comforts (and cocktails) for guests to enjoy with its day club vibe, set up with sunlounges and cabanas looking out over the pool and crystal clear waters of the Indian Ocean. The resort’s coffee shop, mõ·odhǔ (Sea), offers guests a choice between selections of decadent and holistic treats to go, which path will you choose?
fl·äm·ē chargrill overwater restaurant showcases the best of air, land and sea. The perfect combination of dry aged meat partnered with premium seafood and poultry sourced locally and from across the globe.
Clubhouse is a global feature of NOOE, and the Clubhouse at NOOE Maldives Kunaavashi will feature an all-day dining offering featuring Mediterranean influenced small plates, the best coffee and cocktails on the island alongside buzzy live entertainment.

Craig Bond, Managing Director of La Vie Hotels & Resorts, said the group was beyond excited to be launching NOOE, a lifestyle brand that will truly encapsulate the essence of life, colour and vibrancy.
“We have been working on creating the NOOE brand for some time now, and we are thrilled to be launching this new lifestyle offering in the Maldives with our partners CJL Investments.
“The NOOE brand brings together what it means to live a balanced lifestyle; blending work, play, relaxation, good food and drink, and adventure all into one, and we are excited to grow the brand in other resort and urban locations.
“Careful attention has been paid to the design and layout to our Maldives resort, ensuring all who visit have the space and privacy to completely unwind. With 72 incredible bungalows and villas, a day spa, watersports centre, kids club, not to mention six restaurants and bars to choose from, the dream of paradise can truly be enjoyed.
“The Maldives has always been known as a bucket list destination for travellers across the globe, so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone dreams of visiting.
“We’ve long seen a gap in the market for an upscale lifestyle resort brand and see huge growth opportunities for urban and resort properties within this segment across Asia Pacific. We look forward to growing NOOE and bringing owners and guests on the journey with us”.
For more information on NOOE and to book NOOE Maldives Kunaavashi, head to www.nooe.com
Featured
ELE|NA expands sustainable wellness approach for World Earth Day
This World Earth Day, ELE|NA is placing sustainability at the centre of its wellness approach through a programme led by Sustainability Ambassadors across its spa network. Through a set of circular practices and guest-facing initiatives, the brand is linking environmental responsibility with the spa experience.
At the centre of the programme are ELE|NA’s Sustainability Ambassadors, team members based in each resort spa who promote environmentally conscious practices. These ambassadors support both staff and guests in adopting sustainable actions, from daily operations to workshops designed to encourage participation and awareness.
Guests are invited to join hands-on sustainability workshops that combine learning with practical activities. These include the Juice Bike, sessions on making natural haircare products, the preparation of coconut and coffee scrubs and oils, and the making of coconut candy. Guests can also take part in a sand bundle workshop, where used spa linen is repurposed into handmade sand bundles later used in spa treatments.
ELE|NA’s sustainability model also extends to resource use within spa and hospitality operations. Apples previously used in infused water are turned into apple chips, while orange peel waste from the kitchen is made into sweets served to guests after treatments. Used herbal tea is repurposed as fertiliser for spa gardens, supporting a circular approach to materials and waste.
The brand is also aligning its Earth Day programming with the 2026 global theme, “Our Power, Our Planet”, by focusing on nature-based healing practices. ELE|NA says this includes reducing the use of synthetic tools and instead incorporating natural materials such as bamboo and coconut shells into treatments. The approach is intended to reflect a model of wellness built around renewal and lower-impact resource use.
This philosophy is also reflected in wellness experiences including Ocean Flow, Reiki, Sunrise Yoga and Floating Sound Bath sessions, which are designed to connect guests more closely with the natural environment. Through these programmes, ELE|NA is positioning wellbeing and environmental awareness as part of the same experience.
ELE|NA has also received Gold Standard accreditation from Sustainable Wellness, a non-profit organisation established in 2020 to provide independent sustainability guidance and benchmarking for the wellness sector. The accreditation marks a step in the brand’s sustainability programme and reflects its stated focus on responsible wellness practices.
Beyond its own spas, ELE|NA is presenting sustainable wellness as an operational model that can be applied across resort and spa settings. The brand says the framework is designed to support guest engagement, brand positioning and service delivery, while also being scalable for hospitality operators seeking to integrate sustainability standards, staff training and wellness programming into their own operations.
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The Nautilus Maldives brings back Ocean Discovery Week
The Nautilus Maldives will host Ocean Discovery Week from 2 to 8 August 2026, offering guests a closer exploration of the marine environment in Baa Atoll’s UNESCO Biosphere Reserve. Set around the rhythms of the sea, the programme is designed to bring together ocean discovery, photography, storytelling and family participation.
This year’s edition will feature underwater photographer Tobias Friedrich, who will be joined by his wife Isidora and their two sons, Kian and Dorian. Together, they bring a family-based perspective to the programme, shaped by diving, marine advocacy and shared experience.
Tobias Friedrich is known for his underwater photography and his role as a jury member for the Underwater Photographer of the Year. His work has documented marine environments ranging from tropical reefs to Arctic waters. Isidora, a PADI AmbassaDiver, contributes through storytelling linked to ocean exploration, diving safety and conservation. Kian and Dorian, both certified junior divers, add a younger perspective to the programme through their own connection with the sea.

Throughout the week, guests will be able to take part in a range of activities including manta ray encounters in Hanifaru Bay, night dives and guided snorkelling on the house reef. The programme also includes photography sessions led by Tobias Friedrich, covering underwater composition, storytelling and image-making. These sessions will range from introductory poolside workshops to more advanced guidance.
Alongside this, Isidora will lead storytelling and engagement sessions, while also guiding children’s activities. Evening events will include outdoor cinema screenings focused on underwater phenomena, as well as talks aimed at giving guests a wider understanding of the marine world.
At Naiboli, an Ocean Gallery will display Tobias Friedrich’s work through books, calendars and selected pieces, some of which will be available for purchase. A portion of proceeds will go towards marine conservation initiatives.
For younger guests, Ocean Discovery Week will also be reflected in the Young Wonderers programme. Activities will include coral planting sessions with the resort’s resident marine biologist, along with ocean-themed art, storytelling and reef exploration.
The Nautilus Maldives is presenting Ocean Discovery Week as a programme shaped less by fixed schedules than by shared experiences in and around the sea. Through diving, photography, storytelling and conservation-based activities, the week is intended to deepen guests’ understanding of the marine environment while creating opportunities for connection across age groups.
Featured
Kandooma Maldives offers complimentary third night on premium villa stays
Holiday Inn Resort Kandooma Maldives is offering guests the opportunity to extend their stays through a promotional campaign in which every third night is complimentary across selected premium villa categories.
The offer applies to Beach Houses and Overwater Villas and extends beyond a standard Stay 3 Pay 2 structure. Guests can also book under Stay 6 Pay 4, Stay 9 Pay 6, and longer-stay formats, with every third night free for stays of up to 30 nights.
Available exclusively to IHG One Rewards members, the promotion forms part of IHG’s Asia Pacific “One More Moment” campaign. It is valid for bookings made before 1 May 2026, with travel available through to the end of the year, subject to blackout dates.
The offer also includes no upfront payment and free cancellation up to three days before arrival, giving travellers added flexibility when planning future stays.
Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives, said the offer builds on the appeal of a familiar stay incentive while giving guests more scope to extend their time at the resort.
“Our members really value the simplicity of a Stay 3 Pay 2 offer, but what makes this particularly appealing is the ability to extend that benefit across longer stays,” she said.
“It is about giving guests the freedom to enjoy one more dive, one more spa treatment, or simply one more unhurried day on the island.”
Located in South Malé Atoll, around 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is positioned as a private island resort with a focus on diving, family-friendly facilities and accessible Maldives holidays. The resort offers a range of accommodation categories, several dining venues, the Kandoo Kids’ Club, and Kandooma Spa by COMO Shambhala.
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