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La Vie Hotels & Resorts launches NOOE Maldives Kunaavashi under new upscale lifestyle brand

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La Vie Hotels & Resorts, has launched its new lifestyle brand, NOOE, alongside its first resort, NOOE Maldives Kunaavashi.

NOOE promises to be a place where great things happen; where lobbies are abuzz, restaurants are local favourites, pools perform as day clubs and gyms build as many smiles as bodies. Guests are invited to lounge in studios, suites, bungalows and villas, not rooms, and sharply designed spaces inspire work and creativity, as much as rest and relaxation.

Designed with balance in mind, NOOE Maldives Kunaavashi offers travellers 72 Guest Bungalows and Villas spanning 3 hectares, 39 of which boast an overwater location. These stunning overwater villas provide the ultimate holistic and romantic escape, offering two stories, private plunge pools, a large deck area and uninterrupted views out over the Vaavu Atoll (affectionately known as the ‘Wow’ Atoll to the locals).

Located just 1 hour from Male city and international airport by speed boat or 25 minutes by seaplane, the property features six Food and Beverage Outlets, a Dive & Watersports Centre, kǔlh·un’ (Play) Kids Club, Boutique Shop and Th·āri by Mandara Spa, offering three private treatment rooms with a range of curated treatment options.

At NOOE, F&B is at its heart; it’s where culture, history and the ritual of food preparation and service encourage connection with artisans of local culinary delights. NOOE Maldives Kunaavashi has been carefully designed to deliver. From all-day dining restaurant Ìrǔ (Sun) providing themed buffets and live action stations, to Japanese inspired dining at w·āsho’ku, featuring a custom built teppanyaki grill and showcasing combinations of traditional and moderninterpretations of Japanese cuisine, NOOE Maldives Kunaavashi will offer the ultimate sensory experience.

The resort’s Pool bar vēlì (Sand) will provide life’s comforts (and cocktails) for guests to enjoy with its day club vibe, set up with sunlounges and cabanas looking out over the pool and crystal clear waters of the Indian Ocean. The resort’s coffee shop, mõ·odhǔ (Sea), offers guests a choice between selections of decadent and holistic treats to go, which path will you choose?
fl·äm·ē chargrill overwater restaurant showcases the best of air, land and sea. The perfect combination of dry aged meat partnered with premium seafood and poultry sourced locally and from across the globe.

Clubhouse is a global feature of NOOE, and the Clubhouse at NOOE Maldives Kunaavashi will feature an all-day dining offering featuring Mediterranean influenced small plates, the best coffee and cocktails on the island alongside buzzy live entertainment.

Craig Bond, Managing Director of La Vie Hotels & Resorts, said the group was beyond excited to be launching NOOE, a lifestyle brand that will truly encapsulate the essence of life, colour and vibrancy.

“We have been working on creating the NOOE brand for some time now, and we are thrilled to be launching this new lifestyle offering in the Maldives with our partners CJL Investments.

“The NOOE brand brings together what it means to live a balanced lifestyle; blending work, play, relaxation, good food and drink, and adventure all into one, and we are excited to grow the brand in other resort and urban locations.

“Careful attention has been paid to the design and layout to our Maldives resort, ensuring all who visit have the space and privacy to completely unwind. With 72 incredible bungalows and villas, a day spa, watersports centre, kids club, not to mention six restaurants and bars to choose from, the dream of paradise can truly be enjoyed.

“The Maldives has always been known as a bucket list destination for travellers across the globe, so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone dreams of visiting.

“We’ve long seen a gap in the market for an upscale lifestyle resort brand and see huge growth opportunities for urban and resort properties within this segment across Asia Pacific. We look forward to growing NOOE and bringing owners and guests on the journey with us”.

For more information on NOOE and to book NOOE Maldives Kunaavashi, head to www.nooe.com

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Sun Siyam Olhuveli launches Coral Frame Adoption programme on Earth Day

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To mark Earth Day, Sun Siyam Olhuveli, part of the Lifestyle Collection within the House of Siyam, launched its new marine conservation initiative, the Adopt A Coral Frame experience, during a morning event held on 22 April at Milano Beach on Dream Island.

The initiative forms part of the resort’s wider marine conservation efforts and is designed to give guests a direct way to engage with coral restoration while supporting the protection of the surrounding reef ecosystem.

During the launch, guests were introduced to the coral restoration process through a hands-on experience that explained how new coral growth can be supported through frame-based planting. Under the programme, guests are invited to select and adopt a coral frame, attach healthy coral fragments to it, and take part in placing it within the lagoon to help form a new reef structure.

The process begins with the collection of healthy coral fragments under the guidance of the resort’s marine biologist. These fragments are then secured to specially designed coral frames and placed in selected areas within the resort’s coral garden, where conditions are intended to support growth and marine biodiversity. Guests who adopt a frame will also receive updates on its progress, including photographs shared every six months.

The resort said the programme is intended to make coral conservation more accessible to guests while also highlighting the role of reefs in supporting marine life, protecting coastlines and maintaining ocean ecosystems.

Chaminda Upul, Group Sustainability Manager for Sun Siyam, said the initiative was designed to give guests an opportunity to contribute in a direct way.

“Earth Day is a reminder that even the smallest actions can shape something far greater,” he said. “With Adopt-A-Coral Frame, we wanted to create an experience where our guests can leave a positive mark on the ocean. It’s simple, it’s meaningful, and it stays with you.”

Hassan Adil, General Manager of Sun Siyam Olhuveli, said the resort wanted to create an experience that combines guest participation with long-term environmental value.

“At Olhuveli, we believe the best experiences are the ones that stay with you long after you leave. Adopt-A-Coral is our way of inviting guests to be part of something lasting, while caring for the natural beauty that makes this place so special,” he said.

Part of the proceeds from each coral adoption will go towards Sun Siyam Care, the group’s sustainability platform, supporting marine conservation and reef restoration efforts.

Through the launch of Adopt A Coral Frame, Sun Siyam Olhuveli is combining guest experience with reef restoration, reflecting a wider focus on environmental engagement within its island operations.

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Atmosphere Core reports progress on energy, waste and coral restoration

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Atmosphere Core has released its latest sustainability report, the Core Impact Report 2025, outlining progress across its Maldives operations in areas including energy use, waste management, marine conservation and community engagement.

Published on Earth Day 2026, the report sets out the company’s efforts to integrate sustainability into day-to-day operations and longer-term planning, at a time when tourism businesses face increasing pressure to demonstrate measurable environmental and social performance.

According to the report, Atmosphere Core generated 7.9 million kilowatt-hours of solar power over the past year, with renewable energy accounting for 13 per cent of its total energy demand. The company also reported that waste-to-value systems, including the conversion of 140 tonnes of organic waste into biogas energy, contributed to savings of more than 2.1 million litres of diesel and helped avoid over 5,700 tonnes of carbon emissions.

The report also details progress in reducing single-use plastics across Atmosphere Core’s portfolio of nine resorts. To date, the company said it has eliminated more than 2.1 million plastic bottles and 1.48 million plastic straws. These measures are supported by a centralised sourcing model aimed at improving operational efficiency and reducing waste across the supply chain.

Marine conservation remains a central part of the company’s sustainability programme. According to the report, more than 16,600 coral fragments have been planted across 360 reef frames as part of restoration efforts intended to support reef regeneration around its resorts.

The report also highlights the work of the Atmosphere Foundation, the company’s non-profit corporate social responsibility arm, which is currently supporting 26 projects focused on education, livelihoods and community resilience. Among these is a bamboo-planting initiative that has established more than 3,700 plants across 45 locations in the Maldives.

Atmosphere Core said sustainability is embedded across the business rather than treated as a separate initiative, reflecting a broader shift in the hospitality sector towards operational accountability and measurable outcomes.

Commenting on the report, Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Core, said: “At Atmosphere Core, sustainability is not a parallel initiative; it is fundamental to how we operate and grow. The Core Impact Report reflects our commitment to moving beyond reducing impact to creating lasting value for our communities and ecosystems.”

“As we look ahead, our focus remains on scaling these efforts in a meaningful way, ensuring that each of our resorts contributes to a more resilient and regenerative future,” he added.

Through the report, Atmosphere Core is positioning its sustainability strategy around data-led progress in environmental management and community engagement, while aligning its operations with wider industry expectations on climate and destination stewardship.

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SO/ Maldives introduces ‘Fight Fit’ wellness activation

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On Saturday, 25 April 2026, SO/ Maldives will stage its “Fight Fit” island activation as part of the resort’s ongoing 120 Days Fitness Challenge, bringing together fitness, wellness and local collaboration in a resort-wide programme.

Developed in partnership with Fight Soul Maldives, a local fitness collective focused on combat sports, the activation is designed to offer guests both participation and live viewing experiences while also bringing a local element into the resort’s wellness programming.

A key part of the activation is the Muay Thai Guest Workshop, where guests will have the opportunity to train with fighters from Fight Soul Maldives. Open to different fitness levels, the sessions will introduce the basics of Muay Thai through drills, technique-based training and group activity.

The programme will extend across the island through a series of activities including sunrise yoga, beach combat training, aqua yoga accompanied by DJ music, and sunset fight showcases. According to the resort, the aim is to combine physical activity with the island setting through a range of structured wellness experiences.

The activation will also include a healthy menu developed to support fitness and balanced living, in line with the resort’s wider wellness focus.

Guests will also be invited to take part in a skincare workshop and ritual linked to the launch of products from Comfort Zone. The experience will introduce skincare practices based on science and sustainability as part of the broader wellness programme.

In the evening, the programme will continue with foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions featuring athletes from Fight Soul Maldives.

Through “Fight Fit”, SO/ Maldives is presenting a wellness-led island activation that combines fitness, lifestyle programming and collaboration with local talent.

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