Featured
Sales, marketing takes spotlight at Kandooma Maldives
Holiday Inn Resort Kandooma Maldives has strengthened its Sales & Marketing division with a series of appointments to support the resorts renewed focus on India, Europe/UK, USA, China and Middle East target markets.
“Like many resorts worldwide, following Covid-19, we’ve taken a close look at our business, where it’s coming from and what geographical markets need more focus. We are excited with the changes we have implemented to drive revenue and customer experience,” said Mark Eletr, General Manager Holiday Inn Resort Kandooma Maldives.
“Our team are all hands-on contributors in their field of expertise. We work well collaboratively balancing individual opinions of some strong personalities with strategic decision making. Let me just say our revenue meetings are a lot of fun.” he added.
With the impending departure of Inad Ibrahim who held the role for several years, taking the overall lead is newly appointed, Mike Tan Yan as Director of Sales & Marketing based on the island who will start 1 May.
In April, Dhawal Vyas, joined as Director of Sales – India. Well known in his market, Dhawal is spending time in-market driving leisure business as well as spending time on the island.
With a network of global operators, travel agents and DMC’s Simona Dobre, with 25+ years in senior level Sales & Marketing roles most recently in the UAE, has joined as Director of Sales – Europe/USA. Simona is an expert in the wholesale/leisure space and splits her time between Miami USA and Romania.
Another veteran with 25+ years experience is Sharon Garrett who is remotely leading Marketing from New Zealand. With extensive experience in Asia Pacific and the Middle East with well known brands, she is responsible for Marketing, Communications, Partnerships, PR and product development.
Priyanka Sarkar has been recently appointed as the resort’s Marketing Communications Manager, with a heavy focus on influencer visits and new media. Priyanka is the glue that brings the operation and marketing minds together. This is her first role in the Maldives.
Experienced graphic designer Shaimaa Shebl from Egypt has recently celebrated her one year anniversary with the team providing on-property creative development with a focus on short video reels to support the property’s efforts in the social media landscape.
Maldivian Fahud Ali is a key team member responsible for eCommerce and managing the onsite reservations team. Though not a new appointment, Fahud has worked his way up with IHG over 11+ years and rounds out the team. He is central to achieving the resort’s goals with a keen focus on OTAs and direct bookings.
Keeping this group of passionate minds focused on commercial goals and revenue is Justine Thomas, Director of Revenue based in Bangkok who joined the team at the end of 2022. Justine brings several years experience in revenue with high profile brands to the team.
The property has also appointed additional Sales support team members on the island including Ying Wang a Chinese national who has been appointed Sales Executive with responsibility for the China market, and a soon to be announced island-based Sales Manager to support the leisure sales directors. Specialised agencies providing support in key target markets and niche disciplines have been appointed around the world.
“The world we now live in, enjoys greater acceptance of remote and flexible working. That combined with the technology and tools to make it a success, meant we could look to people with the experience we need without them having to actually live on the island where we have limited accommodation. I think it’s a win-win, but time will tell if the strategy gives us the bottom line we are seeking,” added Mark.
“As a four-star resort serving the mid-market in what is known as a luxury destination, we have exciting plans ahead and are delighted to have assembled a strong and experienced team to drive those plans forward from a Sales & Marketing perspective. Had we tried to attain this level of experience through a normal hiring model our budgets simply wouldn’t stretch. By utilising remote working we can manage payroll and payroll related costs and attract great talent. It is just reframing and looking at things through a different lens.”
General Manager, Mark Eletr will be joined by new Director of Sales & Marketing, Mike Tan Yan on the Visit Maldives stand at the Arabian Travel Market in Dubai 1 – 4 May, 2023. (Stand No. AS6110)
Located in the South Male atoll just 40 mins from the airport by boat, Holiday Inn Resort Kandooma Maldives is a beautiful island paradise. White sandy beaches, swaying coconut palms and turquoise waters form the backdrop for a wide variety of leisure pursuits and some of the best diving in the Maldives. Guests can choose from Garden and Beach Villas, two storey Beach Houses and the popular Overwater Villas for their stay. Families are well catered for with a choice of 2- and 3-bed villas as well as the Kandoo Kids’ Club and its full activities programme. Six food and beverage outlets ensure healthy appetites are satisfied and the flavours of the Maldives are explored. For those guests who desire the ultimate in relaxation, sun loungers and hammocks are located around the island and the Kandooma Spa by COMO Shambhala offers the ultimate in tranquility and escape for body and mind.
For more information, visit www.maldives.holidayinnresorts.com
Featured
Oaga Art Resort brings back Kula Kula Festival with global influences
Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.
The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.
The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.
Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.
The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.
Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.
Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.
Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.
Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.
For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.
The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.
The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.
Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.
Family
Ayada Maldives presents Easter week of family and wellness activities
Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.
As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.
Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.
Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.
According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.
Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.
Featured
Sun Siyam Vilu Reef marks International Women’s Day with beach celebration
Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.
The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.
Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.
As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.
Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.
Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.
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