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Sales, marketing takes spotlight at Kandooma Maldives

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Holiday Inn Resort Kandooma Maldives has strengthened its Sales & Marketing division with a series of appointments to support the resorts renewed focus on India, Europe/UK, USA, China and Middle East target markets.

“Like many resorts worldwide, following Covid-19, we’ve taken a close look at our business, where it’s coming from and what geographical markets need more focus. We are excited with the changes we have implemented to drive revenue and customer experience,” said Mark Eletr, General Manager Holiday Inn Resort Kandooma Maldives.

“Our team are all hands-on contributors in their field of expertise. We work well collaboratively balancing individual opinions of some strong personalities with strategic decision making. Let me just say our revenue meetings are a lot of fun.” he added.

With the impending departure of Inad Ibrahim who held the role for several years, taking the overall lead is newly appointed, Mike Tan Yan as Director of Sales & Marketing based on the island who will start 1 May.

In April, Dhawal Vyas, joined as Director of Sales – India. Well known in his market, Dhawal is spending time in-market driving leisure business as well as spending time on the island.

With a network of global operators, travel agents and DMC’s Simona Dobre, with 25+ years in senior level Sales & Marketing roles most recently in the UAE, has joined as Director of Sales – Europe/USA. Simona is an expert in the wholesale/leisure space and splits her time between Miami USA and Romania.

Another veteran with 25+ years experience is Sharon Garrett who is remotely leading Marketing from New Zealand. With extensive experience in Asia Pacific and the Middle East with well known brands, she is responsible for Marketing, Communications, Partnerships, PR and product development.

Priyanka Sarkar has been recently appointed as the resort’s Marketing Communications Manager, with a heavy focus on influencer visits and new media. Priyanka is the glue that brings the operation and marketing minds together. This is her first role in the Maldives.

Experienced graphic designer Shaimaa Shebl from Egypt has recently celebrated her one year anniversary with the team providing on-property creative development with a focus on short video reels to support the property’s efforts in the social media landscape.

Maldivian Fahud Ali is a key team member responsible for eCommerce and managing the onsite reservations team. Though not a new appointment, Fahud has worked his way up with IHG over 11+ years and rounds out the team. He is central to achieving the resort’s goals with a keen focus on OTAs and direct bookings.

Keeping this group of passionate minds focused on commercial goals and revenue is Justine Thomas, Director of Revenue based in Bangkok who joined the team at the end of 2022. Justine brings several years experience in revenue with high profile brands to the team.

The property has also appointed additional Sales support team members on the island including Ying Wang a Chinese national who has been appointed Sales Executive with responsibility for the China market, and a soon to be announced island-based Sales Manager to support the leisure sales directors. Specialised agencies providing support in key target markets and niche disciplines have been appointed around the world.

“The world we now live in, enjoys greater acceptance of remote and flexible working. That combined with the technology and tools to make it a success, meant we could look to people with the experience we need without them having to actually live on the island where we have limited accommodation. I think it’s a win-win, but time will tell if the strategy gives us the bottom line we are seeking,” added Mark.

“As a four-star resort serving the mid-market in what is known as a luxury destination, we have exciting plans ahead and are delighted to have assembled a strong and experienced team to drive those plans forward from a Sales & Marketing perspective. Had we tried to attain this level of experience through a normal hiring model our budgets simply wouldn’t stretch. By utilising remote working we can manage payroll and payroll related costs and attract great talent. It is just reframing and looking at things through a different lens.”

General Manager, Mark Eletr will be joined by new Director of Sales & Marketing, Mike Tan Yan on the Visit Maldives stand at the Arabian Travel Market in Dubai 1 – 4 May, 2023. (Stand No. AS6110)

Located in the South Male atoll just 40 mins from the airport by boat, Holiday Inn Resort Kandooma Maldives is a beautiful island paradise. White sandy beaches, swaying coconut palms and turquoise waters form the backdrop for a wide variety of leisure pursuits and some of the best diving in the Maldives. Guests can choose from Garden and Beach Villas, two storey Beach Houses and the popular Overwater Villas for their stay. Families are well catered for with a choice of 2- and 3-bed villas as well as the Kandoo Kids’ Club and its full activities programme. Six food and beverage outlets ensure healthy appetites are satisfied and the flavours of the Maldives are explored. For those guests who desire the ultimate in relaxation, sun loungers and hammocks are located around the island and the Kandooma Spa by COMO Shambhala offers the ultimate in tranquility and escape for body and mind.

For more information, visit www.maldives.holidayinnresorts.com

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World Art Day inspires new Graffiti Club at InterContinental Maldives Maamunagau Resort

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InterContinental Maldives Maamunagau Resort has launched the Graffiti Club to mark World Art Day, introducing a team-led initiative focused on artistic expression, collaboration and storytelling through art.

The resort said the initiative brings together more than 18 team members from across different departments, reflecting a shared interest in creativity. As part of the project, selected back-of-house spaces have been turned into canvases, transforming staff areas into spaces for artistic work.

Inspired by the natural environment of the Maldives and the Maamunagau lagoon, the first set of artworks features marine life such as manta rays, whale sharks and sea turtles. The resort said the designs reflect the biodiversity of the destination and its connection to the surrounding ocean. Additional artwork is also being developed as the project continues.

InterContinental Maldives said the initiative is rooted in its brand culture and service philosophy, Inspire Incredible, and is intended to support creativity, collaboration and self-expression among team members.

Renuka Gupta, cluster director of learning and development, said creativity exists in every individual, regardless of role or background. She said the initiative was created to provide team members with a space to express themselves, connect with colleagues and contribute to the environment in which they work each day.

The resort said the Graffiti Club forms part of its wider approach to workplace culture, with a focus on creativity, wellbeing and personal expression alongside the guest experience.

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Holiday Inn Resort Kandooma Maldives reinvests waste recovery proceeds into sustainability

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Holiday Inn Resort Kandooma Maldives has completed its first quarterly waste collection of the year in partnership with Secure Bag Maldives, as part of the resort’s sustainability programme.

The resort said the latest weigh-in and collection reflected the progress of a partnership launched in August last year, under which discarded materials are recovered, processed and returned to the supply chain as new products.

Secure Bag Maldives operates with a focus on repurposing, reusing and reselling materials through sustainable lifecycle solutions. Holiday Inn Resort Kandooma Maldives said the partnership supports its environmental goals and aligns with IHG Hotels & Resorts’ Journey to Tomorrow framework.

Sharon Garrett, director of marketing and sustainability at Holiday Inn Resort Kandooma Maldives, said both Secure Bag and the resort’s team believed that most resources retained value beyond their initial use. She said materials that might otherwise be discarded were being transformed through recovery methods into sustainable products.

Garrett said that while receiving payment for waste might appear unusual, the model was widely used internationally and reflected a shift towards circular resource management. She added that the resort was encouraged to see the approach gaining ground in the Maldives.

Through the partnership, the resort said it is able to manage a range of materials including metals, baled paper, batteries, motors, crushed glass, aluminium cans, air-conditioning components, used lubricants and cooking oils. These materials are sorted on the island before collection, with returns based on volume and category.

Garrett said she and the resort’s sustainability officer, Krisel, were encouraged by the volume of waste being diverted from landfill.

Over the past three months, the resort collected 3.7 tonnes of iron scrap, 1.4 tonnes of motor and compressor components, 544 kilograms of aluminium cans, 565 kilograms of air-conditioning parts, and 3,200 litres of used lubricants and cooking oils.

The resort said the initiative helps reduce environmental impact while supporting a circular economy in which materials are reused and assigned further value. Funds generated during the quarter totalled US$1,700, or MVR 26,592, and will be reinvested in sustainability initiatives on the island.

Holiday Inn Resort Kandooma Maldives also encouraged guests and partners to learn more about its environmental work through the Kandooma Green Book, which is available online.

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Celebration

Centara Maldives resorts to mark Songkran with Thai-inspired celebrations

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Centara Hotels & Resorts Maldives has invited guests to celebrate Songkran this April across its resorts in the Maldives, marking the Thai New Year through a series of experiences inspired by the brand’s Thai heritage.

The hotel group said the celebrations would reflect Thai culture and hospitality while adapting traditional Songkran elements to island settings in the Maldives. Across its resorts, the festival is being presented through activities centred on renewal, togetherness and shared experiences.

At Centara Mirage Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, the celebration is set to take place in a family-focused setting. The resort said guests could take part in water activities, beach games and poolside gatherings, followed by a Songkran carnival by the sea. Evening dining experiences will feature Thai flavours in a setting designed for families and groups.

At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the programme will include a beachfront parade and traditional Thai games. The resort said evening events would continue with a Thai-inspired dining experience, cultural performances and entertainment. Activities for younger guests will also be included as part of the celebrations.

Centara Ras Fushi Resort & Spa Maldives, which caters to adults, is also marking Songkran with its own programme. The resort said guests could expect beachside activities, evening dining experiences and entertainment shaped around the festival’s themes of joy and togetherness.

Centara Hotels & Resorts Maldives said the Songkran celebrations across its properties are intended to give guests an opportunity to experience Thai-inspired traditions in the Maldives while creating shared holiday experiences during the festival period.

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