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Sales, marketing takes spotlight at Kandooma Maldives

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Holiday Inn Resort Kandooma Maldives has strengthened its Sales & Marketing division with a series of appointments to support the resorts renewed focus on India, Europe/UK, USA, China and Middle East target markets.

“Like many resorts worldwide, following Covid-19, we’ve taken a close look at our business, where it’s coming from and what geographical markets need more focus. We are excited with the changes we have implemented to drive revenue and customer experience,” said Mark Eletr, General Manager Holiday Inn Resort Kandooma Maldives.

“Our team are all hands-on contributors in their field of expertise. We work well collaboratively balancing individual opinions of some strong personalities with strategic decision making. Let me just say our revenue meetings are a lot of fun.” he added.

With the impending departure of Inad Ibrahim who held the role for several years, taking the overall lead is newly appointed, Mike Tan Yan as Director of Sales & Marketing based on the island who will start 1 May.

In April, Dhawal Vyas, joined as Director of Sales – India. Well known in his market, Dhawal is spending time in-market driving leisure business as well as spending time on the island.

With a network of global operators, travel agents and DMC’s Simona Dobre, with 25+ years in senior level Sales & Marketing roles most recently in the UAE, has joined as Director of Sales – Europe/USA. Simona is an expert in the wholesale/leisure space and splits her time between Miami USA and Romania.

Another veteran with 25+ years experience is Sharon Garrett who is remotely leading Marketing from New Zealand. With extensive experience in Asia Pacific and the Middle East with well known brands, she is responsible for Marketing, Communications, Partnerships, PR and product development.

Priyanka Sarkar has been recently appointed as the resort’s Marketing Communications Manager, with a heavy focus on influencer visits and new media. Priyanka is the glue that brings the operation and marketing minds together. This is her first role in the Maldives.

Experienced graphic designer Shaimaa Shebl from Egypt has recently celebrated her one year anniversary with the team providing on-property creative development with a focus on short video reels to support the property’s efforts in the social media landscape.

Maldivian Fahud Ali is a key team member responsible for eCommerce and managing the onsite reservations team. Though not a new appointment, Fahud has worked his way up with IHG over 11+ years and rounds out the team. He is central to achieving the resort’s goals with a keen focus on OTAs and direct bookings.

Keeping this group of passionate minds focused on commercial goals and revenue is Justine Thomas, Director of Revenue based in Bangkok who joined the team at the end of 2022. Justine brings several years experience in revenue with high profile brands to the team.

The property has also appointed additional Sales support team members on the island including Ying Wang a Chinese national who has been appointed Sales Executive with responsibility for the China market, and a soon to be announced island-based Sales Manager to support the leisure sales directors. Specialised agencies providing support in key target markets and niche disciplines have been appointed around the world.

“The world we now live in, enjoys greater acceptance of remote and flexible working. That combined with the technology and tools to make it a success, meant we could look to people with the experience we need without them having to actually live on the island where we have limited accommodation. I think it’s a win-win, but time will tell if the strategy gives us the bottom line we are seeking,” added Mark.

“As a four-star resort serving the mid-market in what is known as a luxury destination, we have exciting plans ahead and are delighted to have assembled a strong and experienced team to drive those plans forward from a Sales & Marketing perspective. Had we tried to attain this level of experience through a normal hiring model our budgets simply wouldn’t stretch. By utilising remote working we can manage payroll and payroll related costs and attract great talent. It is just reframing and looking at things through a different lens.”

General Manager, Mark Eletr will be joined by new Director of Sales & Marketing, Mike Tan Yan on the Visit Maldives stand at the Arabian Travel Market in Dubai 1 – 4 May, 2023. (Stand No. AS6110)

Located in the South Male atoll just 40 mins from the airport by boat, Holiday Inn Resort Kandooma Maldives is a beautiful island paradise. White sandy beaches, swaying coconut palms and turquoise waters form the backdrop for a wide variety of leisure pursuits and some of the best diving in the Maldives. Guests can choose from Garden and Beach Villas, two storey Beach Houses and the popular Overwater Villas for their stay. Families are well catered for with a choice of 2- and 3-bed villas as well as the Kandoo Kids’ Club and its full activities programme. Six food and beverage outlets ensure healthy appetites are satisfied and the flavours of the Maldives are explored. For those guests who desire the ultimate in relaxation, sun loungers and hammocks are located around the island and the Kandooma Spa by COMO Shambhala offers the ultimate in tranquility and escape for body and mind.

For more information, visit www.maldives.holidayinnresorts.com

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Nova Maldives to host PADI AWARE Week this September

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Nova Maldives will renew its partnership with PADI this September to co-host Project AWARE Week from 16 to 20 September 2026.

Organised by the resort’s marine team, the programme will give guests, from first-time snorkellers to experienced divers, opportunities to combine marine wildlife observation with practical conservation activities. The initiative is intended to turn time spent in the ocean into an educational experience while encouraging greater awareness of marine conservation.

This year’s AWARE Week coincides with PADI’s 60th anniversary and Nova Maldives’ fourth year of operation in South Ari Atoll. Now in its eighth global edition, PADI AWARE Week has developed into a citizen science movement within the diving community and has helped rescue more than 41,000 entangled marine animals to date.

Through its continued participation, Nova Maldives aims to encourage guests to become ocean advocates and remain engaged with marine conservation beyond their stay.

Guests staying at Nova during AWARE Week will be able to participate in a programme designed for different levels of ocean experience. Activities will include:

  • Ocean immersion and storytelling: Sessions inspired by Blue Planet and other ocean documentaries, highlighting the diversity and vulnerability of marine life.
  • Dive Against Debris: Underwater clean-up dives in the resort’s lagoon, during which participants will remove plastic and other waste before recording the findings in PADI AWARE’s global database.
  • Whale shark snorkelling: Guided encounters that will allow guests to swim alongside whale sharks in the open waters of South Ari Atoll.
  • Manta ray and turtle-spotting excursions: Guided boat trips to feeding and nesting areas where manta rays and turtles can be observed in their natural habitats.
  • Coral restoration workshops: Practical sessions introducing guests to coral planting and the resort’s ongoing reef regeneration work.

“Some of the most meaningful work happens when you show up year after year. Four years into Nova’s story, we’ve learned that the health of the reef tells us a great deal about the impact we’re making, and that the guests who choose to return aren’t just here for the view,” said Abdulla Aboobakuru, General Manager of Nova Maldives.

“They’re here because Nova reflects something they already care about, including care for the ocean, a sense of community and a more thoughtful way of experiencing the places we visit. That’s what we hope Nova can inspire in new and returning guests alike: less a destination, more a calling.”

The resort’s marine conservation work continues throughout the year. Its coral nursery contains a growing collection of metal frames holding individually secured coral fragments, which are later transplanted onto the house reef. Guests are regularly invited to participate in the planting process, while the marine team monitors the young coral colonies as they develop.

Nova Maldives also maintains partnerships with the Maldives Whale Shark Research Programme and Manta Trust. The resort is accredited as a Responsible Manta Tourism Operator, with the partnerships supporting its year-round approach to marine conservation.

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Sun Siyam Vilu Reef secures Best House Reef title at TTM Awards

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Renowned for its marine life and underwater experiences, Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has been named Best House Reef at the Travel Trade Maldives (TTM) Awards 2026.

The award recognises the resort’s marine environment, which is accessible directly from its beaches and overwater villas. The annual TTM Awards and Gala brings together travel professionals and hoteliers from across the archipelago to recognise achievements within the Maldivian hospitality industry.

The island’s coral reef is home to marine species including resident sea turtles, reef sharks, tropical fish and eagle rays. Guests can explore the reef through guided excursions led by the resort’s resident marine experts, customised scuba-diving experiences and coral restoration initiatives designed to support the long-term preservation of the marine environment.

“Our reef is the living soul of Sun Siyam Vilu Reef, shaping every visitor’s journey from the moment they step into our turquoise lagoon,” said Masdhooq Saeed, Cluster General Manager. “To be named the Maldives’ Best House Reef is an immense honour, strengthening our commitment to nurturing this remarkable marine sanctuary so our guests can keep discovering its quiet magic beneath the surface.”

Travellers seeking underwater experiences can book directly with the resort to access exclusive benefits and guided marine excursions.

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Featured

‘Eutopia: The Infinite Bloom’ comes to Sun Siyam Vilu Reef this festive season

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Sun Siyam Vilu Reef, part of the Privé Collection within the House of Siyam, has announced its festive programme, “Eutopia: The Infinite Bloom”, which will run from 22 December 2026 to 7 January 2027.

The seasonal programme features activities and experiences for guests of all ages. Dining will take centre stage with Christmas Eve and New Year’s Eve gala dinners by the water, exclusive Chef’s Table experiences and seafood barbecues on the beach.

The evening entertainment programme will include live acoustic performances, island DJ sets, aerial dance shows and Maldivian cultural performances.

During the day, guests will be able to explore the resort’s lagoon through activities such as house reef snorkelling, sunset Jet Car rides and sandbank excursions. The Spa will offer wellness rituals and couples’ therapies, while younger guests can take part in gingerbread decorating, a fashion show and Santa’s arrival on the beach.

“Eutopia is our invitation to celebrate and embrace nature, meaningful moments, and the relaxed luxury that defines Sun Siyam Vilu Reef through our festivities,” said Masdhooq Saeed, Cluster General Manager.

“From unforgettable ocean adventures to starlit beach celebrations, every experience has been thoughtfully designed to create lasting memories that will continue to flourish long after the season ends.”

The programme will culminate with a New Year’s Eve celebration on the beach on 31 December, featuring live music, midnight toasts and a fireworks display over the water.

The resort’s festive programme is available to view online, with bookings open for stays between 22 December 2026 and 7 January 2027.

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