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Sun Siyam Iru Fushi promotes Ahmed Ali to Director of Sales & Marketing, appoints Florante Abuton Jr as Assistant PR & Communications Manager

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Sun Siyam Iru Fushi is pleased to announce the promotion of Ahmed Ali (Adu) from Assistant Director of Sales & Marketing to Director of Sales and Marketing and welcomes Florante Abuton Jr. to the team as Assistant PR & Communications Manager.

Based on property, Adu has been a key component of the hotel’s sales and marketing team for the past five years. In his new role, he will be responsible for developing new business opportunities, creating, and executing marketing campaigns, managing a dynamic team of business development personnel, and leading and executing the sales and marketing strategies for Sun Siyam Iru Fushi.

His outstanding leadership skills, and his extensive understanding of the hotel and the Maldives tourism industry, as well as his ability to interact with clients and partners, have earned him recognition and respect from both his colleagues and key clients. Adu joined Sun Siyam Resorts in 2019 as Sales Manager at Sun Siyam Iru Fushi, and has since then been pivotal in growing sales and increasing revenue for the resort. Prior to that, he had a wealth of experience in the hospitality industry, having previously held several front office and sales positions at Soneva Resorts and South Lux Ari Atoll in the Maldives.

Originally from the Maldives, Adu has graduated from Taylor’s University in Malaysia in International Hospitality Management. He has a solid grasp of the business and a drive to quality that will help him succeed in his new role.

Abdullah Atham, Resort Manager at Sun Siyam Iru Fushi says: “We are confident that Adu will continue to excel in his new role and remain focused on developing creative ways to raise brand awareness and boost sales for Iru Fushi. His promotion is a testament to his hard work and dedication, as well as his talent and knowledge of the ever-evolving hospitality industry.”

Florante originates from the Philippines, is based on property as well, and joined the property earlier this year 2023. He will be assisting the Sun Siyam Iru Fushi sales & marketing team in all matters PR, communications, press, media, and marcomm related.

In addition to the day-to-day pr activities on the resort, Florante will support the Director of PR & Communications at Sun Siyam Resorts, in implementing the public relations, communications, and marcomm strategies, initiatives and projects for Sun Siyam Iru Fushi as well as looking after all press and media trips on the island.

With over 11 years of international experience in the hospitality industry and prior to moving to the Maldives, Florante worked for some of the biggest names in the hospitality and automotive industries, including Jumeirah Hotels and Resorts, Nissan Middle East, Marriott International, Hilton Hotels, Emaar Hospitality, and, most recently, Lapita Dubai Parks and Resorts.

His background in hospitality and professional skill set in public relations, combined with his bachelor’s degree in Mass Communication, makes him the perfect fit for this role.

Speaking about his new role, Florante said; “I am thrilled to be joining this magnificent Maldives resort and look forward to working with the incredible islanders and global teams to contribute to that wonderful and understated luxury Maldivian holiday experience, Sun Siyam Iru Fushi has always been recognised for.”

Nestled in the natural beauty of Noonu Atoll and a scenic 45-minute seaplane flight from Velana (Male) International Airport, the five-star Sun Siyam Iru Fushi spans 52 acres and boasts 221 villas and suites, perfecting the balance between rustic charm and understated luxury. This is a true island playground for families, groups of friends, couples and honeymooners alike. Guests can choose from a variety of meal plans and benefit from the excellent dine around program of 14 restaurants & bars, including French cuisine at the overwater restaurant Flavours; Asian fusion at Bamboo and freshly caught fish at Islander’s Grill. An award-winning Spa by Thalgo France with more than 140 treatments to choose from, make this tropical island the perfect wellness getaway. And for families, kids under 15 sleep and eat for free with two paying adults in the same room and all whilst enjoying and discovering local marine life at Nemo’s Reef and recreational activities at Koamas Kidz Club.

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Villa Nautica’s festive glow: Yoga at sunrise, fireworks at midnight

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Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.

The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.

For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.

A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.

Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.

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JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

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JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

  • CORE: a movement and fitness zone
  • AREKA: a transformative treatment centre
  • KAASHI: a hydrotherapy hall
  • SEDA: a sound-healing room
  • Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

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Coco Bodu Hithi wins Best Waterside Hotel at Condé Nast Johansens Awards 2026

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Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.

Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.

Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.

Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.

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