Action
Support builds for code of conduct to protect gentle giants of South Ari Marine Protected Area

A campaign launched this week is urging tourists to choose tour operators who have signed up to a new whale shark code of conduct when visiting the Maldives’ magnificent marine wildlife.
Launched by Maldives Whale Shark Research Programme (MWRSP) and marine conservation charities Maldives Resilient Reefs (MRR) and Blue Marine Foundation, #BeGentleToGiants seeks to encourage both tour operators and marine wildlife visitors alike to protect this iconic gentle giant of the ocean from negative effects of marine encounters.
The South Ari Marine Protected Area (MPA), located in the Maldives, plays host to a unique and naturally occurring year-round aggregation, and to date, no whale shark found here has been recorded anywhere else in the world. Sadly, they are declining in abundance, reduced in numbers by at least 16 per cent since 2014.
Some 45 per cent of whale sharks in the South Ari MPA waters now show signs of major injury – many of which can be attributed to boat strikes. These happen when boats speed within the reef where whale sharks cruise in the warm, shallow waters to regain energy after long periods in deeper, colder water. The code of conduct requires operators to cruise below ten knots within the reef to reduce the risk of these collisions.
The code also recommends limiting disturbance to these filter-feeding sharks when swimming with them as encounters that are too crowded or noisy can alter their natural behaviour. The code of conduct promotes just one boat per shark, encouraging those in the water to give the whale sharks space and keep splashes and sudden movements to a minimum.
Shaha Hashim of Blue Marine and MRR said: “The current whale shark tourism in the South Ari MPA is not only unsustainable, but it is also dangerous for the whale sharks and the tourists. It is crucial that all tour operators who use the area sign up to the #BeGentleToGiants code of conduct and abide by it to safeguard the whale sharks and their businesses while providing an enjoyable experience to their guests. In the past, we have seen how the Maldives tourism industry can be a driver of conservation and it’s time for them to step up again.”
Maldives Whale Shark Research Programme said: “South Ari atoll MPA is desperately in need of better protection, and we can all agree that full-on enforcement of the regulations set in place can only be achieved through a proper management plan. That said, each and every one of us using the area for its various ecosystem services have a role in ensuring our individual impact on the area is minimal, and that our actions do not lead to the degradation of the population and habitat of these gentle giants.”
Ibrahim Usman, President of Dhigurah Council: “Dhigurah has always been a partner to protect South Ari Atoll MPA since the work began in Maldives by the Maldives whale shark research programme. Whale shark snorkelling is the most important marketing tool for the nearby resorts and our island guest houses as well. Therefore, protecting whale sharks is very vital to promoting tourism in South Ari and the Maldives. To protect whale sharks, we must give our commitment and support in all activities and practices that promote policies and regulations in the South Ari MPA. Dhigurah Council and the whole community will definitely support the campaign.”
John Rogers, General Manager of LUX* South Ari Atoll which is championing the code of conduct, said: “We actively promote and follow the code of conduct for swimming with the whale sharks during each excursion; educating our guests on the importance of respecting these amazing creatures by providing awareness sessions prior to entering the water. It would be great to see whale shark tourism in the Maldives carefully regulated to avoid losing sight of whale sharks completely. Proper regulations will not only protect the sharks but it will continue to attract the tourists to visit South Ari Atoll and benefit the tourist industry in the long term.”
Alexandra Jamaica at Scubaspa: “With increasing number of tourist vessels entering SAMPA every day, we observe whale sharks being harassed by visitors and struck by speeding boats on a daily basis. Guides and operators need to take responsibility for the protection of our whale sharks, starting with extensive safety briefings and enforcing the simple Code of Conduct among their guests. Hopefully the Gentle to Giants campaign will reach many local and tourist ocean enthusiasts and inspire them to make a difference.”
Amir Schmidt at MV KEANA said: “It seems like whale sharks are home to Maldives before there were even humans. Over time human impact has reached alarming levels on the atoll ecosystems. Nobody actually wants to hunt down a whale shark together with a dozen different boats but it’s happening. Nobody wants to encircle a whale shark together with dozens of people not giving the fish its space but it’s happening. Nobody wants to ride over a whale shark with the boat but it’s happening. All stakeholders need to make a choice. Time is running out.”
Andre Horn at dive centre from resorts, EURODIVERS, said: “Whale sharks have roamed the oceans for over 70 million years and are an indicator of a healthy ocean itself. As whale sharks feed on ocean plankton, their role in regulating the ocean is as important as other species of sharks. These gentle giants are on the list of endangered species. Euro-Divers believes in the code of conduct as we are fortunate enough to visit the South Ari Marine Protected Area frequently with our guests and use these events to educate the various guests about the importance of whale sharks not only here in the Maldives but around the world.”
Tour operators who have signed up to the whale shark code of conduct can be found by visiting www.begentletogiants.org/maldives
Action
Go behind scenes at Cinnamon Velifushi Maldives with new immersive tour

At Cinnamon Velifushi Maldives, the allure of turquoise waters and golden sunsets is only part of the journey. As part of its Week in Paradise initiative, they have introduced a rare and eye-opening experience that takes guests behind the scenes—offering a deeper appreciation for what it truly takes to keep island life thriving.
Titled the Explore Our Resort Tour, this guided walkthrough is designed to go beyond the beach, spotlighting the systems, spaces, and people that quietly power of its island. It’s an invitation to witness the inner workings of paradise, where sustainability, efficiency, and teamwork come together in perfect harmony.

The tour begins at their Eco Park, where guests learn about our waste management operations—specifically the incinerator and digestor systems that play a critical role in reducing the resort’s environmental impact. From there, they visit the sewage treatment plant, where water is processed responsibly to maintain a clean and eco-conscious environment.
A stop at the diesel tanks and generator systems offers insight into the island’s energy supply, revealing how carefully calibrated operations ensure uninterrupted comfort for guests and colleagues alike. The RO (reverse osmosis) plant—another key highlight—demonstrates how seawater is converted into fresh, usable water through advanced desalination technology.

Guests also visit the laundry facilities, where mountains of linen are refreshed daily, and the often unseen administrative offices and associate accommodation units, which form the backbone of daily resort life. It’s a behind-the-curtain view of the dedication and effort that go into creating the effortless luxury that defines the Cinnamon experience.
More than just an operational tour, Explore Our Resort is about storytelling. It’s about giving guests a richer understanding of the care, coordination, and innovation that support each moment of their stay—from the spotless sheets to the lights that twinkle across the lagoon at night.

By launching this initiative, Cinnamon Velifushi Maldives invites travellers to connect with the island on a deeper level—not just as guests, but as curious explorers of the world that quietly exists beyond the beach.
Action
Ocean, culture, community: sustainable celebrations at Banyan Tree Vabbinfaru & Dhawa Ihuru

Single-use plastics continue to pose a significant threat to marine ecosystems, with over 11 million metric tonnes entering the oceans each year. Since the Banyan Group began its efforts to eliminate single-use plastics in 2018, Banyan Tree Vabbinfaru and Dhawa Ihuru have led the way within the group—achieving a 75% reduction in plastic use, the highest rate across all properties.
This July, guests are invited to participate in a series of sustainability-focused activities designed to create meaningful impact:
- 12 July: A community clean-up in Malé City in collaboration with CLEAN Maldives, bringing together locals, guests, and team members to reduce marine waste in urban environments.
- 19 & 26 July: Marine litter snorkelling clean-ups around the house reef, removing plastic debris while protecting marine life and habitats.
- 29 July: A recycled arts and crafts workshop at Banyan Tree Vabbinfaru in partnership with Feyran Craft House, transforming collected plastic into handcrafted artworks.
These efforts support the Banyan Group’s ‘Brand for Good’ sustainability targets, which include the complete elimination of guest-facing single-use plastics by 2025 and full elimination across operations by 2030.
Taking place at Dhawa Ihuru—recognised for having one of the best house reefs in the Maldives (Travel + Leisure Luxury Awards 2025)—the Rannamaari Dive Fest invites divers and marine enthusiasts to explore the famed Rannamaari Shipwreck, located just metres from the shoreline.
This immersive day features:
- Guided dives to the shipwreck
- Underwater treasure hunts
- Marine conservation talks
- Cultural experiences including local arts and crafts, Maldivian cooking classes, and spa rituals
The event pays tribute to the vibrant marine ecosystem that defines Dhawa Ihuru as a premier dive destination.
Observed on 26 July, Maldivian Independence Day commemorates the country’s emergence as a sovereign island nation. In celebration of this historic occasion, both Banyan Tree Vabbinfaru and Dhawa Ihuru have curated three days of experiences rooted in national pride, community, and tradition.
- 26 July: Guests may participate in a symbolic swim across the channel connecting the two islands, representing unity and freedom. The day continues with a Maldivian Culture Talk exploring traditions, language, and the significance of Independence Day, followed by a traditional Bodu Beru performance and beach bonfire under the stars.
- 26–28 July: Three days of beachside “Fun Olympic Games” celebrate island spirit through friendly competition and laughter.
- 25–31 July: Special dive and water sports promotions of up to 30% will be available. Offers include signature experiences such as diving the Rannamaari Shipwreck and snorkelling excursions with nurse sharks and stingrays.
The July programming forms part of the lead-up to Banyan Tree Vabbinfaru’s official 30th anniversary in September 2025. Each initiative reflects the resort’s founding philosophy: Embracing the Environment, Empowering People. Guests are invited to reconnect with nature, engage with Maldivian culture, and experience the true spirit of the Original Maldives.
Excursions
COMO Maalifushi and Cocoa Island join global tribute to women divers on 10th PADI Dive Day

In celebration of the 10th anniversary of PADI Women’s Dive Day, COMO Maalifushi and COMO Cocoa Island will host dedicated dive experiences in tribute to the passion, resilience, and adventurous spirit of women divers worldwide. Scheduled for Saturday, 19 July 2025, this global initiative brings together divers in a united effort to increase female participation in scuba diving, while also promoting marine conservation and inclusivity beneath the waves.
On this date, both COMO properties in the Maldives will organise specially guided dives exclusively for certified female guests. These experiences offer participants the chance to explore the region’s thriving marine ecosystems and connect with a broader movement that champions gender inclusivity and environmental stewardship in the diving community.
Situated in the unspoilt waters of the Maldives, COMO Maalifushi provides access to a range of renowned dive sites, including coral gardens and manta ray cleaning stations. These underwater landscapes are ideal for divers seeking meaningful interactions with marine life in a setting of natural splendour.
Peter Nilsson, Managing Director of COMO Hotels and Resorts in the Maldives, commented, “At COMO, we are committed to empowering women not only on land but also beneath the surface of the ocean. PADI Women’s Dive Day gives us a platform to honour values such as inclusivity, passion, and marine conservation — all of which resonate strongly with our brand ethos. We are proud to create experiences that allow our guests to forge lasting connections with the natural world in transformative and memorable ways.”
At COMO Cocoa Island, participants can expect similarly enriching experiences, with access to gentle reef slopes, crystal-clear lagoons, and a diversity of marine life. Supported by expert marine guides, the dives are designed to be both empowering and educational, fostering a deeper appreciation of the ocean’s delicate balance.
First launched in 2015, PADI Women’s Dive Day has grown into the world’s largest celebration of women in diving. This year, both COMO resorts aim to inspire a new wave of female divers while reinforcing the importance of sustainability and unity beneath the surface.
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