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Support builds for code of conduct to protect gentle giants of South Ari Marine Protected Area

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A campaign launched this week is urging tourists to choose tour operators who have signed up to a new whale shark code of conduct when visiting the Maldives’ magnificent marine wildlife.

Launched by Maldives Whale Shark Research Programme (MWRSP) and marine conservation charities Maldives Resilient Reefs (MRR) and Blue Marine Foundation, #BeGentleToGiants seeks to encourage both tour operators and marine wildlife visitors alike to protect this iconic gentle giant of the ocean from negative effects of marine encounters.

The South Ari Marine Protected Area (MPA), located in the Maldives, plays host to a unique and naturally occurring year-round aggregation, and to date, no whale shark found here has been recorded anywhere else in the world. Sadly, they are declining in abundance, reduced in numbers by at least 16 per cent since 2014.

Some 45 per cent of whale sharks in the South Ari MPA waters now show signs of major injury – many of which can be attributed to boat strikes. These happen when boats speed within the reef where whale sharks cruise in the warm, shallow waters to regain energy after long periods in deeper, colder water. The code of conduct requires operators to cruise below ten knots within the reef to reduce the risk of these collisions.

The code also recommends limiting disturbance to these filter-feeding sharks when swimming with them as encounters that are too crowded or noisy can alter their natural behaviour. The code of conduct promotes just one boat per shark, encouraging those in the water to give the whale sharks space and keep splashes and sudden movements to a minimum.

Shaha Hashim of Blue Marine and MRR said: “The current whale shark tourism in the South Ari MPA is not only unsustainable, but it is also dangerous for the whale sharks and the tourists. It is crucial that all tour operators who use the area sign up to the #BeGentleToGiants code of conduct and abide by it to safeguard the whale sharks and their businesses while providing an enjoyable experience to their guests. In the past, we have seen how the Maldives tourism industry can be a driver of conservation and it’s time for them to step up again.”

Maldives Whale Shark Research Programme said: “South Ari atoll MPA is desperately in need of better protection, and we can all agree that full-on enforcement of the regulations set in place can only be achieved through a proper management plan. That said, each and every one of us using the area for its various ecosystem services have a role in ensuring our individual impact on the area is minimal, and that our actions do not lead to the degradation of the population and habitat of these gentle giants.”

Ibrahim Usman, President of Dhigurah Council: “Dhigurah has always been a partner to protect South Ari Atoll MPA since the work began in Maldives by the Maldives whale shark research programme. Whale shark snorkelling is the most important marketing tool for the nearby resorts and our island guest houses as well. Therefore, protecting whale sharks is very vital to promoting tourism in South Ari and the Maldives. To protect whale sharks, we must give our commitment and support in all activities and practices that promote policies and regulations in the South Ari MPA. Dhigurah Council and the whole community will definitely support the campaign.”

John Rogers, General Manager of LUX* South Ari Atoll which is championing the code of conduct, said: “We actively promote and follow the code of conduct for swimming with the whale sharks during each excursion; educating our guests on the importance of respecting these amazing creatures by providing awareness sessions prior to entering the water. It would be great to see whale shark tourism in the Maldives carefully regulated to avoid losing sight of whale sharks completely. Proper regulations will not only protect the sharks but it will continue to attract the tourists to visit South Ari Atoll and benefit the tourist industry in the long term.”

Alexandra Jamaica at Scubaspa:  “With increasing number of tourist vessels entering SAMPA every day, we observe whale sharks being harassed by visitors and struck by speeding boats on a daily basis. Guides and operators need to take responsibility for the protection of our whale sharks, starting with extensive safety briefings and enforcing the simple Code of Conduct among their guests. Hopefully the Gentle to Giants campaign will reach many local and tourist ocean enthusiasts and inspire them to make a difference.”

Amir Schmidt at MV KEANA said: “It seems like whale sharks are home to Maldives before there were even humans. Over time human impact has reached alarming levels on the atoll ecosystems. Nobody actually wants to hunt down a whale shark together with a dozen different boats but it’s happening. Nobody wants to encircle a whale shark together with dozens of people not giving the fish its space but it’s happening. Nobody wants to ride over a whale shark with the boat but it’s happening. All stakeholders need to make a choice. Time is running out.”

Andre Horn at dive centre from resorts, EURODIVERS, said: “Whale sharks have roamed the oceans for over 70 million years and are an indicator of a healthy ocean itself. As whale sharks feed on ocean plankton, their role in regulating the ocean is as important as other species of sharks. These gentle giants are on the list of endangered species. Euro-Divers believes in the code of conduct as we are fortunate enough to visit the South Ari Marine Protected Area frequently with our guests and use these events to educate the various guests about the importance of whale sharks not only here in the Maldives but around the world.”

Tour operators who have signed up to the whale shark code of conduct can be found by visiting www.begentletogiants.org/maldives

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Daniil Medvedev, Paula Badosa and Donna Vekić head to St. Regis Maldives for tennis series

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The St. Regis Maldives Vommuli Resort has announced a special edition of The Astor Club Soirée in partnership with LUX Tennis, welcoming three of the sport’s most accomplished players, Daniil Medvedev, Paula Badosa, and Donna Vekić, for a series of tennis residencies from October 26 through November 30, 2026. Taking place at the Maldives’ finest address, the program will feature private coaching sessions, group clinics, junior development activities, and guest appearances, offering participants direct engagement with some of tennis’s most recognized names.

The Astor Club Soirée Tennis Series will commence with Donna Vekić from October 29 to November 1, 2026. One of Croatia’s most accomplished tennis players, Vekić has captured five WTA singles titles throughout her career and achieved a career-high ranking of World No. 17. Her recent achievements include a silver medal at the Paris 2024 Olympic Games, a semifinal appearance at Wimbledon, and victory at the prestigious Queen’s Club Championships in 2026. Renowned for her powerful playing style and competitive spirit, Vekić will share her expertise through a series of guest sessions designed for players of all levels.

From November 13 to 14, 2026, the resort will welcome Paula Badosa, one of the most inspiring players on the WTA Tour. After capturing the French Open Girls’ title and turning professional in 2015, Badosa rose steadily through the ranks to reach a career-high World No. 2 ranking in 2022. Following a determined comeback from injury setbacks, she re-established herself among the world’s elite with a title run at the Washington Open, a quarterfinal appearance at the US Open in 2024, and an Australian Open semifinal appearance in 2025. Guests will have the chance to spend time with one of modern tennis’ most resilient and admired competitors through a series of coaching and on-court sessions.

The pinnacle of the series arrives November 26 to 27, 2026 with the highly anticipated residency of Daniil Medvedev, former ATP World No. 1 and one of the defining champions of his generation. Widely regarded as one of the most accomplished players in contemporary tennis, Medvedev’s distinguished career includes a historic US Open title, multiple ATP Masters 1000 victories, ATP Finals success, and numerous Grand Slam final appearances.

Celebrated for his tactical brilliance, relentless competitiveness, and commanding presence on court, Medvedev has consistently performed at the highest level of the sport while establishing himself as one of tennis’ most influential global stars. As the headline appearance of The Astor Club Soirée Tennis Series, he will lead a schedule of private lessons, clinics, and guest events throughout this stay.

“The Astor Club Soirée was created to bring influential figures in sport and culture to The St. Regis Maldives Vommuli Resort through bespoke guest programming,” says Ozgur Cengiz, General Manager of The St. Regis Maldives Vommuli Resort. “We are pleased to welcome Daniil Medvedev, Paula Badosa, and Donna Vekić, whose achievements have made a lasting impact on professional tennis. Their presence reflects our continued focus on presenting distinctive experiences that inspire, engage, and leave a lasting impression on our guests.”

Designed for aspiring young athletes, tennis enthusiasts, and seasoned players, each residency offers a unique opportunity to learn directly from some of the sport’s most accomplished professionals.

The Astor Club Soirée forms part of The St. Regis Maldives Vommuli Resort’s signature platform for distinctive guest programming. Inspired by the Astor family’s appreciation for sports, culture, and refined leisure, The Astor Club Soirée unites influential figures from around the world through engaging experiences that inform, inspire, and connect, embodying the quintessential St. Regis tradition of bringing people together through personalized service.

For more information, please visit stregismaldives.com. 

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Adaaran Select Hudhuran Fushi brings together 40 women for surfing, wellness retreat

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One of the Maldives’ most celebrated surf destinations, Lohis, is making waves beyond the surfing world as Adaaran Select Hudhuran Fushi hosts a landmark all-female surf retreat, bringing together 40 women for eight days of surfing, adventure, wellness and meaningful connections.

Taking place from 11 to 18 October, the exclusive surfing experience, organised by renowned surf coach and SurferElle founder Elle Sampiere, marks an exciting new chapter for Lohis, showcasing not only the exceptional quality of its waves but also its growing appeal as a destination where world-class surfing meets extraordinary island living. For this special gathering, the iconic Lohis lineup has been dedicated to the female surfing community, creating an environment where participants can challenge themselves, share experiences and build friendships against the breathtaking backdrop of the Indian Ocean.

Lohis: Where the World’s Surfers Come for More Than Just Waves

Situated along the edge of Adaaran Select Hudhuran Fushi in North Malé Atoll, Lohis has earned an international reputation for its celebrated left-hand reef break, attracting passionate surfers from around the world.

What makes Lohis truly distinctive, however, extends beyond the wave itself.

Few surf destinations offer the opportunity to wake up on a tropical island, walk directly from your accommodation to an internationally recognised surf break and enjoy the comforts of an all-inclusive resort between sessions. At Lohis, surfing is not simply an excursion. It is part of everyday island life. With access managed through a limited number of surf passes, capped at 45 registered surfers per day under the resort’s standard surf management programme, Adaaran Select Hudhuran Fushi offers a carefully managed surfing experience that distinguishes it from many of the world’s more crowded surf destinations.

The resort also provides access to several celebrated breaks across North Malé Atoll through organised surf excursions, offering visiting surfers the opportunity to explore the diversity of waves that has made the Maldives a sought-after destination on the international surfing map.Just a short speedboat journey from Velana International Airport, this unique combination of exceptional surfing, accessibility, natural beauty and relaxed island hospitality reinforces Lohis’ position among the world’s most distinctive surf resort experiences.

A New Wave of Women Redefining Surf Travel

The SurferElle gathering brings a powerful new dimension to Lohis’ established surfing heritage.Throughout the eight-day retreat, participants are embracing a programme that extends well beyond the surf lineup, with professional coaching, yoga, wellness experiences, snorkeling, diving, fishing and island excursions creating opportunities for adventure, relaxation and personal discovery.

More importantly, the gathering reflects a growing movement within international surf culture: women seeking experiences that combine the thrill of the ocean with genuine connection, confidence and a sense of belonging.

The exclusive female surfing environment encourages participants to support one another, develop their abilities and enjoy the freedom of surfing alongside women who share their passion.

Against the turquoise waters and tropical scenery of the Maldives, the event demonstrates how a surf holiday can evolve into something more meaningful, an experience that inspires long after the final wave.

Connecting International Surf Culture with the Maldives

Beyond the international attention surrounding the gathering, the retreat also places importance on fostering connections with the emerging community of Maldivian female surfers.

By celebrating women’s participation in surfing and encouraging engagement between visiting surfers and the local community, the initiative highlights the potential for surf tourism to create opportunities for cultural exchange, inspiration and greater visibility for women in ocean sports.

It is a reflection of how the Maldives can continue to evolve as a surf destination, not only through the quality of its waves, but through the people, experiences and communities that shape its identity.

More Than a Wave. A Destination That Stays With You.

For Adaaran Select Hudhuran Fushi, the SurferElle gathering represents more than a special event. It demonstrates the destination’s ability to bring together the very best elements of surf travel: celebrated waves, a carefully managed surf environment, exceptional island surroundings and experiences that create lasting emotional connections.From early-morning sessions at Lohis to relaxed afternoons overlooking the Indian Ocean, the resort offers a distinctive rhythm of life where adventure and relaxation exist naturally side by side.As the gathering continues, Lohis is demonstrating that its greatest appeal lies not only in the waves surfers travel across the world to experience, but also in the memories, friendships and sense of community created around them.

At Lohis, the wave brings people together. The island makes the experience unforgettable.

Located in North Malé Atoll, Maldives, Adaaran Select Hudhuran Fushi is an all-inclusive island resort renowned for its natural tropical beauty, relaxed hospitality and direct access to the internationally celebrated Lohis Surf Break.

With a dedicated surf management programme, access to nearby surfing destinations, a range of accommodation options, dining experiences, wellness facilities and island activities, the resort offers a distinctive combination of world-class surfing and immersive Maldivian island living.

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Adaaran Select Hudhuranfushi brings together local, international female surfers

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Adaaran Select Hudhuranfushi with its renowned wave Lohis, recently welcomed an all-female surf group for a week of surfing, wellness, and meaningful connections. Beyond experiencing the Maldives’ world-class waves, the visit created an opportunity to bring together international surfers from Surferelle, a women-focused female surf KOL, and members of Surf Her Story, a local female surfing community, for an inspiring exchange of experiences, perspectives, and stories.

Connecting Women Through Surfing

The gathering brought together women from different countries, cultures, and backgrounds, united by their shared passion for the ocean.

Through conversations and shared experiences, participants exchanged perspectives on surfing, personal growth, confidence, and the challenges women face in pursuing their passions.

What began as a meeting of surfers became a reminder that, despite cultural differences, women often share similar aspirations and challenges. The exchange offered an opportunity for mutual encouragement, new friendships, and inspiration that extended well beyond the water.

Surf Her Story: Empowering the Next Generation

Founded by former professional surfer Maju Freitas, with the support of local surfers Aya Naseem and Rishtha Suja, Surf Her Story is a community-driven initiative dedicated to introducing more girls across the Maldives to surfing.

The idea began four years ago when Freitas first visited the Maldives and noticed something missing from its incredible surf scene.

“I remember thinking, ‘Oh my God! This place has amazing waves… but WHERE ARE ALL THE GIRLS?'” she recalls.

Determined to make a difference, Maju created Surf Her Story to help more Maldivian girls discover the physical, mental, and social benefits of surfing.

Beyond developing surfing skills, the initiative aims to build confidence, encourage self-expression, and create a supportive sisterhood where girls can grow together, both in and out of the ocean.

“My biggest dream is for every girl to have the opportunity to experience the freedom, happiness, and empowerment that surfing has given me throughout my life,” says Maju. “I truly believe surfing can change lives, and through Surf Her Story, I hope to share that feeling with as many girls as possible.”

Giving Back to the Community That Makes Surfing Possible

As a surf destination, the Maldives offers extraordinary experiences to visitors from around the world. Lohis Maldives believes that the benefits of surf tourism should also extend to the local communities that call these islands home.

Welcoming Surf Her Story was a small but meaningful step toward that vision: creating space for local female surfers to connect with an international community, share their voices, and gain encouragement from women with different life experiences.

By facilitating these connections, the resort hopes to contribute to a future where more Maldivian girls feel welcome in the water, confident in their abilities, and supported in pursuing their ambitions.

At Lohis, the true value of surf travel lies not only in the waves we enjoy, but also in the positive connections and opportunities we leave behind.

The resort looks forward to continuing to support community engagement, celebrate women in surfing, and create experiences that bring lasting value to both visitors and the local community.

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