Action
Support builds for code of conduct to protect gentle giants of South Ari Marine Protected Area
A campaign launched this week is urging tourists to choose tour operators who have signed up to a new whale shark code of conduct when visiting the Maldives’ magnificent marine wildlife.
Launched by Maldives Whale Shark Research Programme (MWRSP) and marine conservation charities Maldives Resilient Reefs (MRR) and Blue Marine Foundation, #BeGentleToGiants seeks to encourage both tour operators and marine wildlife visitors alike to protect this iconic gentle giant of the ocean from negative effects of marine encounters.
The South Ari Marine Protected Area (MPA), located in the Maldives, plays host to a unique and naturally occurring year-round aggregation, and to date, no whale shark found here has been recorded anywhere else in the world. Sadly, they are declining in abundance, reduced in numbers by at least 16 per cent since 2014.
Some 45 per cent of whale sharks in the South Ari MPA waters now show signs of major injury – many of which can be attributed to boat strikes. These happen when boats speed within the reef where whale sharks cruise in the warm, shallow waters to regain energy after long periods in deeper, colder water. The code of conduct requires operators to cruise below ten knots within the reef to reduce the risk of these collisions.
The code also recommends limiting disturbance to these filter-feeding sharks when swimming with them as encounters that are too crowded or noisy can alter their natural behaviour. The code of conduct promotes just one boat per shark, encouraging those in the water to give the whale sharks space and keep splashes and sudden movements to a minimum.
Shaha Hashim of Blue Marine and MRR said: “The current whale shark tourism in the South Ari MPA is not only unsustainable, but it is also dangerous for the whale sharks and the tourists. It is crucial that all tour operators who use the area sign up to the #BeGentleToGiants code of conduct and abide by it to safeguard the whale sharks and their businesses while providing an enjoyable experience to their guests. In the past, we have seen how the Maldives tourism industry can be a driver of conservation and it’s time for them to step up again.”
Maldives Whale Shark Research Programme said: “South Ari atoll MPA is desperately in need of better protection, and we can all agree that full-on enforcement of the regulations set in place can only be achieved through a proper management plan. That said, each and every one of us using the area for its various ecosystem services have a role in ensuring our individual impact on the area is minimal, and that our actions do not lead to the degradation of the population and habitat of these gentle giants.”
Ibrahim Usman, President of Dhigurah Council: “Dhigurah has always been a partner to protect South Ari Atoll MPA since the work began in Maldives by the Maldives whale shark research programme. Whale shark snorkelling is the most important marketing tool for the nearby resorts and our island guest houses as well. Therefore, protecting whale sharks is very vital to promoting tourism in South Ari and the Maldives. To protect whale sharks, we must give our commitment and support in all activities and practices that promote policies and regulations in the South Ari MPA. Dhigurah Council and the whole community will definitely support the campaign.”
John Rogers, General Manager of LUX* South Ari Atoll which is championing the code of conduct, said: “We actively promote and follow the code of conduct for swimming with the whale sharks during each excursion; educating our guests on the importance of respecting these amazing creatures by providing awareness sessions prior to entering the water. It would be great to see whale shark tourism in the Maldives carefully regulated to avoid losing sight of whale sharks completely. Proper regulations will not only protect the sharks but it will continue to attract the tourists to visit South Ari Atoll and benefit the tourist industry in the long term.”
Alexandra Jamaica at Scubaspa: “With increasing number of tourist vessels entering SAMPA every day, we observe whale sharks being harassed by visitors and struck by speeding boats on a daily basis. Guides and operators need to take responsibility for the protection of our whale sharks, starting with extensive safety briefings and enforcing the simple Code of Conduct among their guests. Hopefully the Gentle to Giants campaign will reach many local and tourist ocean enthusiasts and inspire them to make a difference.”
Amir Schmidt at MV KEANA said: “It seems like whale sharks are home to Maldives before there were even humans. Over time human impact has reached alarming levels on the atoll ecosystems. Nobody actually wants to hunt down a whale shark together with a dozen different boats but it’s happening. Nobody wants to encircle a whale shark together with dozens of people not giving the fish its space but it’s happening. Nobody wants to ride over a whale shark with the boat but it’s happening. All stakeholders need to make a choice. Time is running out.”
Andre Horn at dive centre from resorts, EURODIVERS, said: “Whale sharks have roamed the oceans for over 70 million years and are an indicator of a healthy ocean itself. As whale sharks feed on ocean plankton, their role in regulating the ocean is as important as other species of sharks. These gentle giants are on the list of endangered species. Euro-Divers believes in the code of conduct as we are fortunate enough to visit the South Ari Marine Protected Area frequently with our guests and use these events to educate the various guests about the importance of whale sharks not only here in the Maldives but around the world.”
Tour operators who have signed up to the whale shark code of conduct can be found by visiting www.begentletogiants.org/maldives
Action
Soneva reveals star-studded calendar of residencies through end of 2026
Soneva has unveiled the latest Soneva Stars calendar, seeing out the year with a line-up spanning space, sport, gastronomy, craftsmanship and wellbeing. Across Soneva Fushi, Soneva Jani and Soneva Secret, guests are invited to train, learn and interact with remarkable personalities who have spent their careers at the top of their fields.
Among the year’s headline residences is Tim Peake, the first British ESA astronaut to visit the International Space Station. Peake will host talks, interactive sessions and stargazing experiences at Soneva Fushi from 19 to 29 December, sharing insights from his extraordinary career in space exploration beneath some of the clearest night skies on Earth.
The sporting calendar will welcome a series of internationally recognised athletes. A Premier League record goalscorer and former Manchester United striker, Andy Cole will lead football sessions from 25 October to 1 November, while former world No. 8 Marcos Baghdatis (25 October to 5 November) and current ATP star Karen Khachanov (12 to 22 November) will host tennis clinics and coaching experiences, giving guests a rare chance to train with players who have competed at the sport’s highest level. In September, Olympic medallist and world champion decathlete Leo Neugebauer will lead a session at Soneva Fushi’s outdoor gym as part of his residency.


In the world of wellbeing, Sarah Chapman, the facialist whose client list reads like a who’s who of the beauty world, will bring her treatments to Soneva Secret from 27 October to 5 November, offering guests the kind of skin expertise usually reserved for a waiting list.

The culinary programme features acclaimed chefs including Chantelle Nicholson (22 October to 6 November), known for her ingredient-led cooking and commitment to sustainable gastronomy, and champions of elevated Scandinavian dining, Niclas Jönsson (22 October to 6 November) and Fiskebar’s Jamie Lee (14 to 26 December), who will present special experiences throughout the season.

The Soneva Stars calendar runs even deeper. Astronomers Dr James Gilbert and Dr Lars Lindberg Christensen amplify the resorts’ celestial programme, while glass artists Adam Holtzinger and Susan Špiranović lead a residency at Soneva Fushi’s glass studio. Enhancing the wellbeing offering, guests can work with osteopath Hortensia Corredoira, East Asian healing specialist Alexander Scrimgeour, performance coach JP Liendi, Bodyism’s Nathalie Schyllert and wellbeing expert Richie Norton, alongside football freestyler Marcel Gurk, across residencies running through to the end of the year.

“The most memorable moments unfold through the power of human connection,” said Neil Gallagher, Chief Executive Officer of Soneva. “With Soneva Stars, our guests train with Andy Cole, sit with Tim Peake to find out what it’s truly like up there and get a fresh taste of the ocean’s bounty with Jamie Lee. These experiences spark conversations and memories that stay with them long after they leave.”
No two Soneva Stars seasons are ever the same. Each residency is an expression of Just What Matters: meaningful connections, new perspectives and moments of genuine wonder and discovery.
Guests can explore the full Soneva Stars calendar to book remarkable experiences.
Action
Ocean Group Maldives marks PADI AWARE Week with nine-resort dive campaign
Ocean Group Maldives has launched a week of ocean-focused diving activities across nine leading resorts in the Maldives in support of PADI AWARE Week 2026, taking place from 12–20 September.
The initiative brings together Ocean Group’s dive teams, resort partners and guests in a collective effort to celebrate the ocean while encouraging meaningful action to protect the Maldives’ extraordinary marine environment.
PADI AWARE Week is a global initiative that mobilises the diving community to take action for ocean conservation. Throughout the week, Ocean Group Maldives will invite divers to combine their passion for exploring the underwater world with hands-on conservation activities.
The campaign will take place across Ocean Group dive centres at Waldorf Astoria Maldives Ithaafushi, Dusit Thani Maldives, InterContinental Maldives Maamunagau Resort, Veligandu Maldives Resort Island, Hard Rock Hotel Maldives, SAii Lagoon Maldives, SO/ Maldives, Conrad Maldives Rangali Island and Radisson Blu Resort Maldives.
Dive for Fun. Dive for a Purpose.
As part of the campaign, guests who purchase two fun dives will receive a complimentary third dive dedicated to an ocean clean-up, giving divers an opportunity to enjoy the Maldives’ spectacular underwater environment while contributing directly to its protection.
Under the message “3 Dives. 1 Ocean. A Real Difference.”, the initiative encourages guests to see conservation not as something separate from the diving experience, but as part of being a responsible member of the global dive community.
“The ocean is at the heart of everything we do at Ocean Group Maldives, so PADI AWARE Week is an important opportunity for us to turn awareness into action,” said Yasmin Zahid, Director of Marketing & Strategic Partnerships at Ocean Group Maldives. “By activating the campaign simultaneously across nine resorts, we hope to demonstrate how individual actions, when multiplied across our dive community, can create a much greater collective impact.”
Dive teams at participating resorts will also use the week to engage guests in conversations around responsible diving, marine debris and the importance of protecting the fragile ecosystems that make the Maldives one of the world’s most celebrated diving destinations.
Local Action. Global Impact.
The nine-resort activation reflects Ocean Group Maldives’ broader commitment to making marine conservation an integral part of the guest experience across its diving and marine operations.
By connecting international visitors with practical conservation activities during their stay, Ocean Group aims to inspire guests to become more conscious ocean advocates—not only while diving in the Maldives, but wherever their future travels take them.
PADI AWARE Week runs from 12–20 September 2026 at participating Ocean Group Maldives dive centres.
Action
18-yacht Azimut fleet to serve Waldorf Astoria, Rosewood resorts in Maldives
Global destinations developer Assets Group and world-leading nautical brand Azimut Yachts bring together their expertise to integrate bespoke resort stays with the freedom of cruising at sea. Starting in 2026, a dedicated fleet of 18 Azimut yachts and a specialised Azimut Service Centre in Malé will bring this vision to life.
The agreement was formally sealed on Sunday, September 13, aboard Azimut’s new flagship, the Grande 44M, against the stunning backdrop of the Cannes Yachting Festival.
The partnership is rooted in a strong alignment of ethos and ambition: Assets Group, a subsidiary of Power International Holding and a global developer creating destinations defined by experiential depth and environmental harmony, finds a natural counterpart in Azimut Yachts, a brand that has defined the contemporary yachting lifestyle by combining Italian design, innovation and a deep connection with the sea.
Their shared commitment to experience-led design, personalised service and responsible stewardship creates a natural platform for collaboration. Its first landmark expression will take shape in the Maldives beginning in 2026, with a dedicated fleet of 18 Azimut yachts designed to serve Waldorf Astoria Maldives Ithaafushi and Rosewood Ranfaru Maldives, extending the guest experience beyond the shore and making the journey itself part of the destination.
To support the fleet and ensure a consistently high standard of service, a new Azimut Service Centre in Malé will complement the partnership. Supported by the brand’s Italian team and Azimut Yachts Maldives powered by Elite Yachts—Azimut’s longstanding partner in the Middle East and now the Maldives—the Centre will provide dedicated local support and help ensure seamless operations across the islands.
“This partnership represents a major strategic milestone for Azimut across two key dimensions. First, regarding our business model, which expands into new distribution channels. Second, with respect to our brand positioning: by partnering with leaders in ultra-luxury hospitality, we elevate the ecosystem of yacht-related experiences for a discerning audience, in a highly compelling hub,” states Marco Valle, CEO of Azimut|Benetti Group.
“At Assets Group, we are shaping destinations around the full guest journey, creating experiences that extend far beyond the stay itself. Our investment in 18 Azimut yachts brings that vision onto the water, combining world-class craftsmanship, personalised service and seamless mobility. In doing so, Assets Group will become the operator of the largest private luxury yacht fleet in the Indian Ocean—setting a new benchmark for integrated luxury hospitality and reflecting the ambition with which we are building the future of destination experiences in the Maldives,” states Khaled Zi Alnon, Group Chief Executive Officer of Assets Group.
“The Maldives represent a high-potential market where we already enjoy a solid footprint. Here, we are set to further consolidate our leadership position, also thanks to the opening of a local service centre. It is precisely Azimut’s ability to combine market expansion with an uncompromised standard of service excellence that enables us to scale with long-term stability, while ensuring partner satisfaction at the highest level,” emphasises Enrico Chiaussa, Chief Commercial Officer EMEA APAC of Azimut Yachts.
The fleet and the exceptional natural settings at the heart of this collaboration embody a philosophy in which the luxury of the stay and the freedom of the voyage become one. Azimut’s Magellano Series—with 15 yachts set to join the fleet in the Maldives—pioneered the nautical crossover, capturing the spirit of exploration and the freedom to journey beyond the expected.
This nautical spirit is anchored in Assets Group’s approach to purposeful hospitality. The Waldorf Astoria Maldives Ithaafushi—a private sanctuary spanning three islands—and Rosewood Ranfaru Maldives—stretched across a striking chain of private islands around a pristine lagoon—reflect a strategy in which exceptional destinations, highly personalised hospitality and respect for the natural environment come together to create enduring experiences.
The collaboration reflects a broader evolution in contemporary luxury—toward a form of exclusivity defined not simply by place, but by access, freedom, personalisation and a deeper connection with nature. Together, Azimut Yachts and Assets Group are bringing this vision to life for a new generation of global travellers seeking meaningful experiences that extend far beyond the stay.
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