Business
Maldives reinforces destination presence in India at SATTE 2023
Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) is proud to announce our participation in SATTE 2023, a premier business-to-business exhibition for travel and tourism trade professionals in South Asia. From February 9th to 11th, Visit Maldives is showcasing the unparalleled beauty and diversity of the Sunny Side of Life as a short-haul holiday destination for Indian travellers. The event is being held in India Expo Mart in Delhi, India.
SATTE 2023 provides an ideal platform for industry leaders and professionals to connect, network, and showcase their products and services. With a growing number of exhibitors and visitors, both domestic and international, SATTE has established itself as the premier networking forum for the travel and tourism industry in South Asia. A total of 81 representatives from 48 companies from the Maldives’ tourism industry are taking part in the fair along with MMPRC.
One of the key objectives of participating in SATTE 2023 is to maintain destination presence in the Indian and wider South Asian market. It provides MMPRC the opportunity to share the latest information about the destination, the unique selling points of our products (resorts, hotels, guesthouses, liveaboards) and experiences with the participating travel trade representatives. A destination presentation will be given to travel trade visitors at the main SATTE presentation area on day two of the event. Through this event, our industry partners have the opportunity to update the Indian market about their individual properties, unique offers, and more.
Visitors can expect a range of activities at the Maldives stand at SATTE 2023, including destination presentations, meetings with key travel trade professionals and other partners, and influencer experiences. The destination presentation at the stand will be given at a dedicated area designed to reflect MICE concept offers awaiting business travelers in the Maldives. Free holiday giveaways to the Maldives sponsored by Adaaran Club Rannalhi and Seaside Finolhu Baa Atoll Maldives will also be awarded to lucky winners through a raffle to be held after the Destination Presentation at SATTE.
Additionally, we are proud to announce that the Maldives and MMPRC have been nominated for two prestigious categories of SATTE Awards, to be held on 10th February. The Maldives is nominated for the title of “Sustainable International Destination of the Year” and MMPRC is nominated for the title of “Best International Tourism Board”.
India was the top source market to the destination last year with 241,369 arrivals received by 31st December 2022, which is 14.4 percent of the total market share. MMPRC has been holding several promotional initiatives targeting this market to maintain destination momentum. This includes digital and social media campaigns; participation in major fairs and exhibitions; media interviews; ad campaigns; TV and online programmes; outdoor advertising campaigns; and familiarisation trips. Many such activities are planned to be held throughout 2023 for this market as well.
In 2022, MMPRC conducted a total number of 178 marketing activities. This included over 90 marketing campaigns, attending 44 fairs, hosting 06 roadshows, 10 virtual events, 18 familiarisation trips, and 10 other events executed worldwide. The national tourist arrivals target set by President Ibrahim Mohamed Solih for the year 2022 was also reached in December 2022, as the Maldives welcomed our 1.6 millionth visitor for the year two weeks ahead of the end of the year. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third year in a row in 2022 at World Travel Awards. MMPRC was also awarded the prestigious title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Business
Barcelo Nasandhura Malé to open in Q1 2025
Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.
Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.
Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.
Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.
While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.
Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.
Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.
Action
Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
Business
BBM, Lifebuoy empowers hygiene practices among Maldivian children
BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.
The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.
This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.
Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.
Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
-
Featured1 week ago
Six Senses Laamu honoured for groundbreaking marine conservation initiatives
-
Celebration1 week ago
Sheraton Maldives launches holiday festivities with Christmas Tree lighting
-
Family1 week ago
JA Manafaru secures Worldwide Kids Accreditation for second year
-
Excursions1 week ago
Fuvahmulah triumphs at 2024 DRT show as Best Shark Diving spot
-
Featured6 days ago
SAii Lagoon Maldives achieves Gold certification for sustainability excellence
-
Featured6 days ago
JW Marriott Maldives unveils luxury wellness escape
-
Awards7 days ago
Forbes Travel Guide ranks Maldives among top destinations for 2025
-
Fashion5 days ago
Aquazzura collaborates with JOALI Maldives to launch Maldives’ first-ever limited-edition capsule collection