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Afrah Ismail, Co-Founder of Zero Waste Maldives, shares thoughts and learnings from visit to Sri Lanka

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Afrah Ismail, Co-Founder of Zero Waste Maldives, visited Sri Lanka to witness first-hand the plastics collection and recycling infrastructure and management. During the visit he gained actionable intelligence on the local perspectives held on plastic pollution, sustainability, and Extended Producer Responsibility. Mr. Ismail visited many recycling organisations and facilities and met with Government Representatives and Members of the Ceylon Chamber of Commerce and shares insights from his visit.

How was your visit to Sri Lanka and what did it entail?

The visit to Sri Lanka was illuminating. I was especially attracted to the views on plastic pollution and the work being done to reduce single use plastic pollution amidst the mounting pressure globally to stop single use plastic. This trip was very insightful, especially regarding the work that Adelphi and Zero Waste Maldives is doing in setting up the extended producer responsibility scheme for the Maldives. Adelphi is a leading independent European think-and-do-tank for climate, environment, and development. They aim to support the Maldivian Government in developing an ERP scheme that focuses on the internalisation of environmental costs and incentives for innovative practices. We have always been interested in cross-border collaboration with neighbouring countries and this trip presented itself as a very good opportunity to meet potential partners for future collaborations and knowledge sharing.

Can you tell me about yourself and about Zero Waste Maldives and some of the key projects implemented over the years?

Zero Waste Maldives is a civil society organisation that works primarily on Waste Management and Climate Change related Issues in the Maldives. Our main goal is to get the Maldives government on board with the Circular Economy agenda, which entails markets that provide incentives for reusing products, rather than scrapping them and extracting new resources. In a Circular Economy, all forms of waste including plastics, garments, scrap metal and obsolete electronics are reintroduced to the economy or used more efficiently. We collaborate closely with both the public and private sectors to ensure that waste reduction and circularity are considered in key government policies. The main work that we are doing is creating the Extended Producer Responsibility Framework for the Government of the Maldives which will be the backbone of the circular economy in the Maldives. We also work closely with UN agencies and the private sector to implement smaller projects that are targeted towards island communities.

Sustainability has become a very important topic amongst governments, companies, and the public. Do you feel that everyone in general has the right understanding about Sustainability?

Not entirely. The term has lost its true meaning in recent years due to its overuse, particularly as a marketing gimmick. Sustainability can mean a variety of things depending on the situation, but from an environmental aspect, I consider circularity to be synonymous with sustainability. Ensuring that a product produced can be reused again in the market in its original intended purpose. Plastics have always been a major point of conversation when it comes to waste and sustainability.

There has been a major misunderstanding of PET. What do you think has been the reason for people to misunderstand PET?

The most noticeable type of litter and waste is PET. Because it is one of the most cost-effective, widely available, and durable materials, it quickly accumulates if the right infrastructure is not in place to ensure that it reaches its designated end-of-life destination, whether it is landfilled, burned or recycled into other products. PET being mismanaged at its current end of life is the major reason that it is misunderstood.

The global plastic recycling industry is estimated to reach approximately $45 Billion by the year 2026. It supports the environment and has a great potential towards nurturing economies and livelihoods. Why do you feel that people haven’t understood its potential?

We do not have a robust manufacturing sector in the Maldives and the actors in that sector are primarily interested in placing things on the market, not ensuring circularity or profiting from recycling. There is clearly a lot of value to be extracted but the proper actor has yet to emerge with the necessary investments to demonstrate that it can be done. Sometimes action speaks louder than words, like in the case of the Maldives, where someone must step in and demonstrate that things can be done differently and that they CAN be done. With more and more countries putting up green walls on recyclables such as Plastics it is an important sector for local actors to invest into.

Globally, companies are slowly embracing Extended Producer Responsibility (EPR) over Consumer Social Responsibility, what are your thoughts about the shift?

Extended Producer Responsibility, in my opinion, is the cornerstone policy that governments may use to shift from a linear economy to a circular economy. More work and energy should be invested into putting this policy approach into practice. EPR provides a much-needed platform for collaboration across various industries and governments. We are amid a climate emergency, which necessitates immediate collaboration and cooperation.

Some individuals and companies have understood the potential that PET holds. Eco Spindle is one such organisation that understands the value of PET. You had an exclusive visit to their plant and got to experience the work they do and how they do it first-hand. What are your thoughts on Eco Spindles and their efforts to deal with the waste issues?

I was pleasantly surprised to find out that this level of advanced technology exists this close to home. In the Maldives we have been collecting and shipping single use plastic overseas to countries like India and Taiwan and my first thoughts were why were we not shipping it to Sri Lanka and having that cross-border collaboration with our closest neighbour. Eco Spindles is working hard to find more solutions to plastic pollution, both in terms of production and research and development. It was fascinating to see how the entire material supply chain works, from the Local Collection Agents to the collection stations, MRFs, and transportation to the Eco Spindles recycling facility. The similarities and differences with the Maldives waste management system were eye-opening, especially considering the work we’ve done to develop an EPR plan for the Maldives.

How would you describe your experiences with PET recycling?

In the Maldives, we don’t recycle anything in the country. Almost all the PET that is collected for recycling is exported. Personally, I believe that the country is losing value because raw material gathering is the most expensive and has the worst profit margins. But it makes a lot of sense for the Maldives if we can recycle and develop value-added upcycled materials and goods.

What are your thoughts on the products Eco Spindles and the partner companies have been able to produce?

For me, what makes sense for PET recycling is the upcycled products that these entrepreneurs have been able to create. PET recycling from bottle to bottle presents too many obstacles and risks of contamination for a food contact material, hence the safest solution is to upcycle PET into the items that Eco Spindles and partners are currently producing. It’s critical that the items have a long useful life so that they don’t become a problem down the road. It’s nice to see that these businesses are also considering how to recycle the PET products they create.

Sri Lanka had announced to go to a plastic ban, but they instead implemented an EPR solution, an initiative that has now proven results. What are your comments on Sri Lanka’s decision to choose EPR and discontinue the plastic ban?

Personally, I believe that some plastic products should be prohibited. Especially those that promote a take-make-trash linear economy, which puts a strain on waste management systems and the environment around the world. In Sri Lanka, I believe that the change from ban to EPR on some products has resulted in a favourable mindset shift within the industrial sector, as well as a significant increase in investment in recycling. This boosts both the country’s technical expertise as well as the creation of a new industrial sector that can provide economic value to the country.

It’s also encouraging to note that a variety of stakeholders are trying to improve interception and recycling rates around the country. This will encourage more money to flow into the informal waste management sector, as well as increased participation in collection and recycling efforts around the country.

When governments make policy decisions, the most important stage is to conduct thorough stakeholder consultations and discover the optimal middle ground that benefits all stakeholders. What are your thoughts on Sri Lanka’s existing waste management and collection centre infrastructure?

We were able to see how the Plastic Waste collecting infrastructure is built up, and how it is set up makes a lot of sense. All players at all levels of the process are compensated for their efforts to guarantee that the collected plastic reaches its intended destination, which is a recycling centre. This, in my opinion, is a significant flaw in the Maldives’ current system.

Do you see EPR and PET recycling as a feasible option in the Maldives as well, especially at a time some companies are showing interest in setting up recycling plants?

Yes, a PET recycling factory backed by an EPR scheme would be very successful in the Maldives. Just from the Maldives’ beverage manufacturers, about 3500 tons of PET should be generated each year.

What type of impact would you think a feasible EPR solution would have in your country?

Plastic and packaging waste would be included in the EPR program we are developing for the Maldives, but it might later be expanded to include other recyclables such as aluminium, tin, e-waste, glass, and other materials. Our intention with supporting the government in setting up this policy is to help Maldives transition to a circular economy. We also see the EPR scheme supporting the waste management infrastructure in the Maldives, particularly at the island level, by recognizing the value of recyclables and ensuring that they are collected separately so that they can be recycled in the Maldives.

Do you see room for further knowledge sharing collaborative sessions between both countries?

Yes, we see several areas where we can share our expertise and knowledge, particularly in the field of EPR. We are enthusiastic about sharing what we know and assisting our neighbours with their waste management efforts.

Insider Reviews

Discovering The Machchafushi Universe through sight, sound, scent, touch and flavour

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At Machchafushi Island Resort & Spa Maldives, The Centara Collection, the island is not simply the setting for the guest experience. It is the experience itself. Set within the South Ari Marine Protected Area (SAMPA), Machchafushi, meaning ‘Fish Island’ in Dhivehi, is defined by its relationship with the surrounding ocean, the life that inhabits it and the traditions that have shaped its identity.

Once a secluded, uninhabited island, Machchafushi has evolved while retaining its connection to the natural environment and cultural character of the Maldives. Today, its award-winning house reef, five times the size of the island, creates an underwater world inhabited by more than 1,000 species of reef fish and more than 200 varieties of coral. Beyond the reef, the waters of South Ari Atoll offer year-round opportunities to encounter whale sharks, manta rays and other marine life, while the 52 metre Kudhi Maa shipwreck has become a thriving underwater habitat of its own.

This sense of place forms the foundation of The Machchafushi Universe, a sensory expression of the island that invites guests to experience Machchafushi through sight, sound, fragrance, touch and flavour. Here, the senses are not experienced in isolation. The colour and movement of the reef are accompanied by the rhythm of the ocean, the feel of warm water against the skin and the salt carried by the breeze. Later, the flavours of the sea and the wider island find their way to the table. Together, these impressions create a deeper connection with the destination.

“Machchafushi has always had a character of its own. It comes from the environment around us, from the marine life and the reef, from the Banyan Tree and the traditions connected to it, and from the people who bring our experiences to life. The Machchafushi Universe gives us an opportunity to bring these elements together and allow guests to experience the island in a more meaningful way, through all of their senses,” said Francesco Pompilio, Cluster General Manager, Machchafushi Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives.

The experience begins with what can be seen. Beneath the surface, coral gardens come alive with reef fish, turtles, stingrays and reef sharks, while the Kudhi Maa shipwreck rests between 52 metres beneath the surface, its structure now covered in coral and inhabited by glassfish, trevally, snapper, lionfish, batfish and groupers. Around the atoll, encounters with whale sharks and manta rays offer a different perspective on the scale and diversity of the marine environment.

Above the water, the island reveals another landscape. The more than 200-year-old Banyan Tree, known as the Ummeedhu Tree in Dhivehi, meaning ‘Wish Fulfilment’, stands at the heart of the island, its roots reaching deep into the earth and its branches extending towards the sky. The changing light across the lagoon, the movement of birds through the vegetation and the shifting colours of the ocean create a visual landscape that changes naturally throughout the day.

Sound gives the island its rhythm. Along the shoreline, waves move across the reef, birds call from the vegetation, and the breeze moves through the palms. Beneath the surface, the soundscape becomes quieter, shaped by the movement of water, the rhythm of breathing and the subtle sounds of a living reef. A snorkel across the house reef or a dive to the Kudhi Maa becomes as much an auditory experience as a visual one, bringing guests into a world where the sounds of the island recede and the ocean takes over.

The human rhythm of Machchafushi adds another layer. The preparation of a Thai dish at Suan Bua, the movement of a traditional wellness treatment and the unhurried pace of service create their own sounds across the island. Together, they form an understated soundtrack to a place shaped as much by moments of stillness as by discovery.

Fragrance carries the character of the island on the breeze. Salt air and sea spray accompany the shoreline, while coconut, coastal vegetation and the earth beneath the island offer subtler notes further inland. The scent of freshly prepared ingredients emerges from the kitchens, while at SPA Cenvaree, natural aromas meet the traditions of Thai wellness through essential oils, botanical ingredients and traditional Thai treatments.

Touch offers perhaps the most immediate connection with Machchafushi. Bare feet meet warm sand, cool water moves across the skin and the gentle resistance of the sea changes with every stroke. Entering the water for a snorkel or dive creates a physical connection with the underwater world, from the sensation of descending through the water column to the changing currents around the reef. Kayaking and paddleboarding offer another way to experience the lagoon, allowing the surface of the water to become part of the journey.

On land, touch takes on a quieter character. Traditional Thai massage and wellness treatments at SPA Cenvaree centre on movement, pressure and balance, while beneath the Banyan Tree, the Sacred Thread Ceremony offers a more personal connection through a simple cultural ritual. In different ways, each experience brings guests closer to the island.

Flavour completes the sensory journey, reflecting the diverse influences that form part of Machchafushi’s identity. At Suan Bua, traditional Thai cuisine is presented through authentic flavours and techniques, while Mare Azzurro Italian Coastal Cuisine draws on the simplicity and character of Italian coastal cooking. The Reef presents an indulgent all day dining experience, with a variety of world cuisines served buffet style, from local Maldivian specialities to international favourites.

At Aqua and Coral Bars, classic cocktails meet island inspired signatures, adding another expression of the destination to the glass. Beyond the restaurants and bars, dining experiences bring cuisine into the island landscape, allowing the setting itself to become part of the occasion. From the waters surrounding Fish Island to the flavours served upon it, the connection between Machchafushi and the sea finds its way naturally to the table.

A first snorkel may reveal a turtle moving across the reef or a reef shark passing through the shallows. Further exploration brings coral formations, schools of tropical fish and the quiet presence of the Kudhi Maa. For experienced divers, sites such as Kudarah Thila, Broken Rock, Dhigurah Beyru and Maamigili Corner offer opportunities to encounter a wider range of marine life and underwater environments. Night snorkelling introduces yet another dimension, revealing a reef transformed after dark.

For those venturing further into the atoll, whale shark encounters offer a profound sense of scale. South Ari is renowned for year round whale shark sightings, allowing guests to experience these gentle giants in their natural environment. Manta rays, turtles, sharks and schools of tropical fish add to a marine landscape that is constantly moving and evolving.

Together, these experiences form a more complete expression of Machchafushi. The island is not defined by a single attraction, restaurant or wellness ritual, but by the relationship between its natural environment, cultural heritage, marine life and the people who bring the destination to life.

Machchafushi is, ultimately, an island that reveals itself gradually. Not through a single moment, but through the accumulation of sensory impressions that stay long after the experience itself has passed.

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Maldives’ first island-to-island zipline receives global excellence award

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Zipline Maldives, the first island-to-island zipline in the Maldives, has received the Global Excellence Award for “World’s Most Beautiful Zipline – Maldives” at the Global Brand Awards 2026.

The recognition was presented as part of Season 2 of the Global Brand Awards, Sri Lanka Chapter. The certificate of achievement was presented to Ibrahim Asim of Vahmaafushi Picnic Island, recognising the project’s contribution and performance.

Located in South Malé Atoll, Zipline Maldives connects Maafushi with neighbouring Vahmaafushi, taking riders across 428 metres of open ocean between the two islands. The attraction, which opened earlier this year, introduced an island-to-island zipline experience to the Maldives and has added a new adventure tourism offering to the country’s local island sector.

The ride takes approximately 45 to 60 seconds and operates on two parallel lines, allowing two people to travel side by side. According to Zipline Maldives, more than 2,000 riders from over 50 countries have used the attraction since its launch.

The experience begins in Maafushi and crosses the lagoon to Vahmaafushi. A standard booking includes the 428-metre zipline ride, safety briefing and equipment, a return speedboat transfer, a welcome drink and access to Vahmaafushi Island. The attraction is open to riders aged six and above, subject to a weight range of 40 to 110 kilograms and operating conditions.

Vahmaafushi was developed as an experience-focused island close to Maafushi, combining the zipline with beach visits, dining, private celebrations and other island activities. Located around two minutes from Maafushi by boat, the island forms part of efforts to expand the range of experiences available to visitors staying in one of the Maldives’ largest local tourism destinations.

The zipline was introduced commercially in May 2026, with its operators positioning the over-ocean crossing as a new attraction for tourists and residents. Its location near Maafushi also allows visitors staying in the wider South Malé Atoll area to incorporate the activity into day excursions.

The Global Excellence Award marks an international recognition for the attraction within months of its opening, as local tourism operators continue to introduce experience-based activities alongside the Maldives’ established accommodation and marine tourism offerings.

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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches

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Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.

The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.

The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.

Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.

Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.

Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.

Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.

“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.

“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”

While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.

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