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S Hotels celebrates ground-breaking of SO/ Maldives
Created in partnership with Accor and Wai Eco World Developer (WEWD), this exclusive 80-villa beach resort will become the third property at CROSSROADS Maldives, the Indian Ocean’s first and only multi-island integrated lifestyle and leisure complex
S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, has celebrated the official launch of SO/ Maldives, with a ground-breaking ceremony for this vibrant new beachfront resort on the third island of CROSSROADS Maldives, the Indian Ocean’s first fully-integrated leisure and lifestyle destination.
This important milestone was marked with an event attended by senior representatives from S Hotels & Resorts.
Set to be opened in 2023, this exciting new project is being created by S Hotels & Resorts, Wai Eco World Developer (WEWD), the leading business and real estate conglomerate in Myanmar, in partnership with Accor, whose luxurious and rebellious SO/ Hotels & Resorts brand will be introduced to the Maldives for the very first time.
“This is a momentous day as we officially launch SO/ Maldives, the latest jewel in the Maldivian tourism crown. With SO/ Hotels & Resorts, Accor has created one of the hotel industry’s most expressive and individual luxury brands, catering to style-conscious travellers in some of the world’s most sought-after destinations,” said Dirk De Cuyper, Chief Executive Officer, S Hotels & Resorts.
“This makes it a great fit for CROSSROADS Maldives, our game-changing multi-island leisure complex. SO/ Maldives will complement our two other five-star resorts and further raise the standard of hospitality in this idyllic archipelago.”
SO/ Maldives will offer a unique collection of beachfront and over-water villas crafted by renowned designers, as well as an audacious array of dining and entertainment offerings.
Nestled on its own island overlooking the azure Emboodhoo Lagoon, the resort is set to become a hotspot for adventurous and free-spirited socialisers who can easily jet in from regional centres for a weekend or longer, thanks to its convenient location close to Malé’s Velana International Airport.

The private island of SO/ Maldives will become a playground for those seeking unconventional yet stylish spaces to eat, drink, work or kick back and relax.
The speciality restaurant will serve up Levantine cuisine exuding the aromatic fragrances and flavours of an Arabian night, with panoramic views across the ocean from its location above the arrival pavilion.
Over at the poolside, guests will discover an art deco-inspired beach club with serious Miami South Beach vibes and an innovative plant-based menu.
The vivid colour scheme is set to make it one of the coolest places to hang out in the archipelago, and is sure to impress those attending the brand’s pool parties – a popular event at SO/ addresses across the world.
The resort has ousted the traditional all-day buffet concept and will introduce a central cooking suite with various culinary theatre concepts.
A chef’s table will be discreetly tucked away for those seeking an exclusive dining experience, while outdoor areas will be blessed with warm and fresh Maldivian air.
The pan-Asian design will feature neutral terracotta palettes, elevated with accents of polished brass and rattan.
Unforgettable events can be brought to life at the oceanfront wedding venue and meeting spaces.
The globe-trotting guests at SO/ Maldives will also be able to take advantage of the world-class facilities at CROSSROADS Maldives.
The Marina @ CROSSROADS is an 800-metre beach walk lined with cool cafés, refined restaurants, a chilled-out beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina. Just 15 minutes by speedboat from the international airport, this breath-taking integrated resort has redefined tourism and hospitality in the Maldives since it launched in 2019.
“It gives us great pleasure to join hands with S Hotels & Resorts and Accor as we break ground on such a prestigious project. CROSSROADS Maldives is one of the most significant developments in the history of the country – and the entire Indian Ocean region – so we are honoured to have been tasked with the wonderful transformation of its third island,” said Zaw Win Maung, Managing Director, WEWD.
“SO/ Maldives will attract trend-setters from all around the world and I look forward to bringing this remarkable resort to life in the coming months.”

Chadi Farhat, Brand Chief Operating Officer at Ennismore, said: “We are delighted to see development kick-off for the audacious SO/ Maldives, a resort which will be the place to see and be seen for travellers that live vibrant lives and are seeking something truly avant-garde on their journeys around the world. We look forward to seeing this high-energy resort come to life and working alongside S Hotels & Resorts and WEWD.”
SO/ Maldives will become the third accommodation option at CROSSROADS Maldives, joining SAii Lagoon Maldives and Hard Rock Hotel Maldives, both of which were recently named as the “Best Luxury Beachfront Resorts” in the Maldives at the Luxury Lifestyle Awards 2021.
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From wellness to culture: Cinnamon Hotels & Resorts embodies new era of Maldivian travel
The Maldives continues to strengthen its position as one of the world’s premier island destinations, achieving global acclaim while maintaining steady growth in visitor arrivals. The country was recently named Best Beach Destination at the World Tourism Awards 2025 in Brussels and ranked among the Top Ten Countries for Food in the Condé Nast Traveller Readers’ Choice Awards 2025.
According to the Ministry of Tourism, the Maldives recorded over 1.7 million tourist arrivals as of 21 October 2025 — a 10% year-on-year increase. The destination is on course to meet its ambitious target of 2.3 million arrivals by year-end, with the final quarter expected to bring the highest influx of visitors as the nation enters its peak travel season.
Sustained demand from key markets including India, China, Russia, and the United Kingdom, alongside rising interest from the Middle East and Europe, continues to fuel this growth. The trend reflects a broader global shift towards experience-led travel, where visitors seek meaningful, immersive stays rather than conventional leisure holidays.
As arrival numbers climb, the focus within the Maldives tourism industry is evolving from volume to value. Hospitality brands are responding by offering experiences that highlight authenticity, sustainability, and cultural engagement. Among them, Cinnamon Hotels & Resorts — which operates four properties across the Maldives — is redefining the concept of island travel through wellness, cuisine, and culture.
The brand’s approach extends beyond accommodation, curating distinctive experiences that deepen the guest journey. From spa rituals rooted in Asian wellness traditions at Mandara Spa and Chavana Spa to private beachfront dinners celebrating the region’s rich culinary heritage, each stay is designed to be both restorative and enriching. Guests who book directly also receive exclusive credits and tailored experiences, reinforcing the Maldives’ growing appeal as a destination for conscious and immersive travel.
This direction mirrors the Maldives’ evolving tourism strategy, which prioritises authenticity and quality over volume. As the nation edges closer to another record-breaking year, its success lies not only in the number of arrivals but in its ability to offer enduring, high-calibre experiences — a vision shared by Cinnamon Hotels & Resorts as it continues to shape the future of island hospitality across the region.
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Centara Maldives unveils bespoke National Day escapes for UAE holidaymakers
As one of the most notable occasions in the GCC calendar, UAE National Day presents the perfect opportunity to plan a dream island getaway at one of Centara Hotels & Resorts’ Maldivian destinations. Travellers can discover their own piece of paradise across four distinctive properties: Centara Grand Lagoon Maldives, Centara Mirage Lagoon Maldives, Centara Ras Fushi Resort & Spa Maldives, and Machchafushi Island Resort & Spa Maldives, The Centara Collection. Each resort offers a seamless blend of elegance, comfort, island activities, and rejuvenating spa experiences — the ideal way to celebrate the spirit of the occasion with a tropical touch.
Centara Grand Lagoon Maldives
Located a short speedboat ride from Malé International Airport, Centara Grand Lagoon Maldives provides an elegant island retreat ideal for celebrating special moments with family and friends. The resort features a range of overwater villas and beachfront residences, each complete with a private pool, jacuzzi, or both — offering guests an opportunity to truly unwind and disconnect from the outside world.
Set within The Atollia by Centara Hotels & Resorts, the resort offers an array of experiences, from exciting water sports and excursions to restorative wellness treatments at the tranquil SPA Cenvaree Retreat. Dining choices include international buffets at The Gallery, modern Mediterranean flavours at Bluefin, and light bites at Coco Drift’s swim-up bar. Guests can also toast to the occasion with a refreshing drink at Sunset Social.
In celebration of UAE National Day, Centara Grand Lagoon Maldives invites guests to reconnect with loved ones through an exclusive stay package. Guests booking before 15 December for stays until 20 December can enjoy four nights for the price of three or seven nights for the price of five, with complimentary round-trip transfers included.
Additional benefits include:
- Upgrade to the Half Board Plus meal plan when booking a Room with Breakfast
- Club access
- Complimentary sparkling beverage at Sunset Social on the first evening
- One complimentary couples’ treatment at SPA Cenvaree Retreat
- A 15% discount and triple points for CentaraThe1 members
Centara Mirage Lagoon Maldives
Nestled in the scenic North Malé Atoll, Centara Mirage Lagoon Maldives offers a vibrant, underwater world-themed escape perfect for families. The resort combines play and relaxation through its lazy river, splash zones, and water playgrounds, alongside the acclaimed SPA Cenvaree, a Candy Spa for children, and a lively kids’ club. Accommodation includes oceanfront and overwater villas, complemented by diverse dining experiences.
Families can enjoy the ultimate island holiday where children stay, play, and dine for free on all stays before 15 December. Perfect for the UAE National Day long weekend, the offer includes:
- Special room rates
- Complimentary round-trip speedboat transfers
- Free stays and meals for up to two children aged 11 and under
- A 15% discount and triple points for CentaraThe1 members
Centara Ras Fushi Resort & Spa Maldives
For couples and solo travellers seeking tranquillity, Centara Ras Fushi Resort & Spa Maldives offers an adults-only sanctuary designed for relaxation and connection. Guests can wake to panoramic sea views from oceanfront or overwater villas with direct lagoon access. The resort features world-class dining, a yoga pavilion, award-winning SPA Cenvaree, and water sports including windsurfing, parasailing, and snorkelling.
To mark UAE National Day, guests can take advantage of 30% off all villas (and 45% off for CentaraThe1 members), along with 50% off transfers for stays of two to four nights. The package also includes:
- Sparkling beverage and fresh fruit upon arrival in overwater villas
- A three-course poolside dinner under the stars for Half Board Plus guests and above
- Buy-one-get-one-free spa treatments
- 20% discount on food and beverages
- 10% off water sports and excursions
- Complimentary snorkelling and kayaking equipment
Bookings and stays are valid until 10 January 2026.
Machchafushi Island Resort & Spa Maldives, The Centara Collection
Set amidst breathtaking ocean views and a UNESCO-protected marine reserve, Machchafushi Island Resort & Spa Maldives, The Centara Collection caters to adventure seekers and nature enthusiasts alike. Home to an award-winning house reef and several renowned dive sites, guests can spend their days exploring coral reefs or discovering a historic shipwreck, followed by spa treatments and gourmet dining.
Guests can enjoy 45% off flexible rates for CentaraThe1 members and 30% off for non-members, along with 30% off seaplane transfers for stays of two to six nights until 10 January 2026.
The offer includes:
- Handmade chocolates and tropical fruit upon arrival in overwater or pool villas
- A complimentary picnic lunch for families or a private beach dinner for couples (Half Board Plus and above)
- Buy-one-get-one-free spa treatments
- Complimentary stays and meals for children aged six and under
- 20% discount on à la carte dining and floating breakfasts (Club Pool Villas only)
- 10% discount on water sports and excursions
- Complimentary snorkelling gear and kayak use
For more information or reservations, guests can visit Centara Hotels & Resorts and explore exclusive UAE National Day offers available across all Maldivian properties.
Featured
Holistic journeys at One&Only Reethi Rah: Year of global wellness expertise
One&Only Reethi Rah invites guests to continue their wellness journey at the renowned One&Only Spa, which has recently received a prestigious five-star rating from the Forbes Travel Guide — the first and only spa in the Maldives to earn this recognition. Surrounded by tropical greenery, the spa offers a tranquil retreat where ancient healing practices meet modern techniques, providing tailored treatments that promote lasting wellbeing.
Throughout the year, One&Only Reethi Rah has hosted leading international wellness practitioners, and the remainder of 2025 will feature an inspiring series of experiences guided by acclaimed experts. From holistic therapies and Ayurveda to Pilates, yoga, Barre, and CrossFit, each visiting specialist brings unique expertise and methodology to the island, delivering highly personalised sessions designed around each guest’s individual needs.
Beginning in October, Ayurveda specialist Dr Shreejit Ghadigaonkar will offer personalised consultations and treatments based on one of the world’s oldest healing systems, using herbal remedies, massage, and holistic therapies to restore balance. During the same period, Shannon Fenton, a Pilates and yoga instructor, will lead mindful movement sessions to enhance posture, body awareness, and overall wellbeing.
In November, bespoke fitness coach Nicky Holender will introduce tailored programmes focused on strength, endurance, and motivation, while holistic therapist Darya Gudkova will offer deeply restorative treatments combining Eastern traditions with a contemporary understanding of anatomy and psychology.
The season will continue into December and January with Sanam Heravi, a STOTT-certified Barre specialist, whose sessions use intelligent movement to support rehabilitation and life transitions. Guests seeking high-intensity training will be able to train with Zubaid Toefy, a CrossFit coach with a background in Muay Thai and Olympic weightlifting, known for his dynamic and disciplined approach.
Each visiting practitioner contributes distinct expertise to the spa’s offerings, enabling guests to explore individual paths towards vitality, clarity, and inner balance
Whether guests are beginning a new wellness journey or deepening established rituals, the One&Only Spa provides a setting for intentional transformation. From sunrise yoga sessions to deeply restorative treatments, every moment is designed to strengthen the connection between mind, body, and nature within the serene environment of the Maldives.
For guests seeking advanced skincare, the spa also presents a curated selection of facial treatments that combine cutting-edge technology with high-performance formulations. Through partnerships with globally renowned brands such as Augustinus Bader, the spa offers rejuvenating therapies that leave the skin feeling nourished, firm, and radiant.
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