Business
Media team from US arrives in Maldives for familiarisation trip

A media team from the USA has arrived in the Maldives for a familiarisation trip on invitation by Visit Maldives. This team will be staying in the Maldives from 3rd – 10th November 2021.
The team consists of freelance writers and travel journalists from the United States. Their coverage for this trip will include video, photo and articles published for USA Today, Travel + Leisure, Conde Nast Traveler, Lonely Planet, Newsmax, Bleu Magazine and Matador Network’s “Creators”. The reach of these media are above millions, with their target audience covering high-end to budget travellers.
The USA market has a deep interest in conservation, sustainability, and wellness-focused experiences. The interests are aligned with a global trend of travellers wishing to reconnect with nature. Ultimately, travellers are interested in sustainability and ‘attainable luxury’.
Therefore, this familiarisation trip will highlight Maldives as a leading example of sustainable tourism and the perfect destination for travellers to unwind and reconnect with nature.
Additionally, the trip will highlight Maldives as a safe haven for travellers all over the world. The purpose of the trip is to increase the arrivals from US and share the most updated destination information and to promote Maldives as a Safe Haven with a range of options available as accommodation.
The team will be hosted in Coco Bodu Hithi, Yacht Maldives and Reethi Beach Resort. During their stay they will experience the Maldivian hospitality and various amenities and services available in the individual properties.
They will enjoy snorkelling, spa and wellness treatments, watersports and other activities available in the resorts. The media team will also get to experience the world class cuisines available in these resorts.
The media team from the USA is expected to cover one or more articles per person, regarding the destination and host properties following the FAM trip.
This familiarisation trip is a great opportunity to relay the latest information about the destination, the strict safety measures in place in our resorts, hotels, guesthouses and liveaboards to potential tourists from the USA market.
Through this, we will also promote the unique geography of our islands, which provides natural social distance for tourists, making Maldives one of the safest destinations for tourists to visit post covid. We can also market the unique experiences available for tourists in the Maldives.
The media familiarisation trip is conducted as part of Visit Maldives’ strategy for the USA market to promote Maldives on high-end channels, focused advertising and promotion of individual products and experiences.
This is the second FAM Trip from this market for the year. To target the US market, Visit Maldives took part in ILTM North America in October and is planning to take part in DEMA Show 2021 in November.
By 14th October Maldives had welcomed 923,146 into the country. Currently USA is the 4th top source market to Maldives, with the country contributing 4.1 percent of the total arrivals. During this period 37,463 tourists from the USA visited the Maldives.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
Business
Visit Maldives presents cultural, food festival to celebrate 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
-
Family1 week ago
‘Bunnies Gone Wild’ becomes bold, Playboy-inspired Easter celebration at Mercure Maldives Kooddoo Resort
-
Family1 week ago
Pullman Maldives Maamutaa unveils enhancements for Easter celebrations
-
Cooking1 week ago
Feast for senses: Evolving culinary canvas of Alila Kothaifaru Maldives
-
Family1 week ago
Castaway Easter at RAAYA by Atmosphere
-
Action1 week ago
OBLU NATURE Helengeli, partners to celebrate inaugural Women’s Dive Month in July
-
News1 week ago
Celebrate a family fun summer at The Westin Maldives Miriandhoo Resort
-
News4 days ago
Jennifer Aniston dreams of Maldives escape
-
News1 week ago
Kuda Villingili Resort Maldives recognised as finalist in prestigious SPA Star Awards 2025