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Media team from Middle East arrives in Maldives for familiarisation trip

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A media team from the Middle East has arrived in the Maldives for a familiarization trip on invitation by Visit Maldives.

This team will be staying in the Maldives from 15th to 20th October 2021.

The team consists of writers, journalists, and editors from Travel & Tourism News – TTN, Al Press, Al Bayan and Travel Trendz International. These diverse outlets target all key segments of the Middle East audience from high-end affluent segments to budget travellers. They are published on print, online and social media on a frequent basis.

The team will be hosted in Hurawalhi Island Resort and Spa, Kagi Maldives, and The Westin Maldives Miriandhoo Resort. During their stay they will experience various amenities and services available in these properties and will enjoy snorkelling, spa and wellness treatments, watersports and other activities available in the resorts. They will also get to try out the world class cuisines offered to tourists in the restaurants in these resorts.

The media team from the Middle East is expected to cover 2-3 articles per publication, regarding the destination and host properties, on either print/online or both mediums over a span of 4 months after the FAM trip.

This familiarisation trip is a great opportunity to relay the latest information about the destination, the strict safety measures in place in our resorts, hotels, guesthouses and liveaboards to potential tourists from the Middle East market.

Through this, we can promote the unique geography of our islands, which provides natural social distancing for tourists, making Maldives one of the safest destinations for tourists to visit post covid. We can also market the unique experiences available for tourists in the Maldives.

The media familiarisation trip is conducted as part of Visit Maldives’ strategy for the Middle East market to promote Maldives on high-end channels, focused advertising and promotion of individual products and experiences.

So far this year we have held several activities targeting this market to maintain destination momentum and make Maldives the preferred destination for tourists from the Middle East.

This includes familiarisation trips, webinars, roadshows, participation in fairs, exhibitions, joint marketing, social media and digital campaigns with stakeholders from this market. Similar activities will be held for this market during the rest of the year as well.

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ELE|NA marks World Asthma Day with guided wellness experiences

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ELE|NA marked World Asthma Day with a series of wellness activities across its properties, focusing on the role of breath in overall wellbeing.

The programme was designed to highlight the connection between breathing, movement and daily health practices. According to the company, the initiative aimed to position respiratory health as an integral part of routine wellness rather than a purely clinical concern.

Activities began with guided breath awareness sessions combined with stretching exercises. These sessions focused on controlled movement and breathing techniques intended to improve mobility and support more regulated breathing patterns. The approach was structured to help participants reduce tension and restore a steady physical rhythm.

The programme also included Floating Sound Healing sessions, where participants were positioned on water while exposed to therapeutic sound frequencies. The sessions were designed to support relaxation and mental focus through controlled sensory input.

The overall programme combined breathwork, movement and sound-based therapy as part of a structured wellness approach. ELE|NA indicated that these practices were intended to support awareness, relaxation and physical balance.

The company operates across 12 properties, including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, OBLU NATURE Helengeli by SENTIDO and RAAYA by Atmosphere, as well as properties in India.

Through the initiative, ELE|NA presented its wellness framework as extending beyond spa treatments, incorporating routine practices centred on breathing, movement and relaxation.

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Holiday Inn Resort Kandooma Maldives offers Dive Free programme

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Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.

Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.

The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.

According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.

Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.

Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:

  • Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
  • Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
  • Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
  • Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
  • Kandooma Caves, characterised by overhangs and reef formations with diverse marine species

Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.

The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.

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Grand Park Kodhipparu Maldives unveils Eid al-Adha experience

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Grand Park Kodhipparu Maldives has introduced a curated Eid al-Adha offering aimed at travellers seeking a structured yet flexible way to mark the occasion in a resort setting.

Branded “Island Celebrations: Eid – Connect in Paradise”, the experience is positioned for guests from the Middle East, North Africa and Asia, with a focus on shared experiences, personal time and engagement with the surrounding environment.

Located approximately 20 minutes by speedboat from Velana International Airport, the resort is accessible for short-stay and family travel during peak holiday periods. The property features 120 beach and overwater villas, alongside an overwater spa, house reef and multiple dining outlets.

The Eid experience will begin with an in-villa welcome offering, including Arabic sweets, dates and fruit. The programme is structured around a series of optional activities rather than a fixed schedule. These include lagoon-based experiences, daily yoga sessions at sunrise and sunset, spa treatments, sunset cruises and dining options designed for private or shared settings.

The resort has indicated that the programme is intended to allow guests to engage with activities at their own pace, rather than follow a defined itinerary.

In line with the preferences of Muslim travellers, the resort has incorporated halal-friendly dining options, flexible meal arrangements and an expanded range of non-alcoholic beverages. Villa layouts are also designed to support privacy.
Grand Park Kodhipparu Maldives has reported guest ratings of 9.2 out of 10 on halal travel platforms, reflecting demand within this segment.

The introduction of the Eid programme aligns with broader trends in the Maldives tourism sector, where travel experiences are increasingly structured around personalisation, cultural considerations and smaller-scale experiences.

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