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Visit Maldives plans 343 major destination marketing activities for 2021

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A total of 343 major destination marketing activities, which includes both offline and online campaigns, have been planned for 2021, Visit Maldives announced Tuesday.

The announcement was made at a press conference held Thursday afternoon with the local media. During the press conference, officials from Visit Maldives highlighted the activities carried out and the achievements accomplished this year along with the plans for 2021.

The initial marketing plan for the year by Visit Maldives was developed with bigger brand visibility campaigns and creative initiatives to promote experiential tourism and niche segments.

However, with the onset of the Covid-19 pandemic, the campaigns and initiatives had to be shifted to social and digital media platforms.

The Visit Maldives campaigns were completely shifted online and with progressions, continuous assessments were conducted around the evolving challenges in three phases: React, Rethink and Recover.

The three phases focused on keeping the destination visible on online media, providing the tourism industry and tourists with regular updates on travel restrictions and safety measures taken in Maldives, and promoting the destination as a safe haven for tourists via several activities in different source markets.

The source markets were closely monitored to adapt the strategies accordingly for targeted activities.

Out of the 412 activities held throughout the year, 314 activities were carried out under the crisis plan.

Despite the Maldives reopening for all nationalities in July, arrivals were also dependent on factors such as travel restrictions in their residing countries, as well as the resumption of flight connectivity.

Immersive content to dream about the Maldives and keep the destination visible was also disseminated through these platforms. As the pandemic exacerbated, the marketing approach was adapted in line with the key messaging of UNWTO: Staying home today means traveling tomorrow.

The second phase involved informing all relevant stakeholders on the steps taken by the Maldives for recovery such as the health and hygiene measures planned, as well as the social distancing regulations.

Moving forward in the final phase of recovery, it is imperative to retain the brand awareness as the most preferred destination in the world.

Steps taken for travelling to the Maldives in the new normal were communicated as much as possible through PR representatives in the key source markets and industry stakeholders, as well as several marketing campaigns.

“We have consistently worked together with the government, stakeholders and tourism industry to ensure the maximum utilisation of our potential and resources in achieving our goals. The team at Visit Maldives has worked tirelessly to warrant that Maldives remains on top of the most preferred tourist destinations in the world,” Thoyyib Mohamed, the Managing Director of Visit Maldives, said.

“Gradually, our efforts seem to bear fruit: we have received 16 awards and accolades this year, including the World’s Leading Destination award by World Travel Awards 2020, and we have also reached the 500,000th tourist arrival milestone for the year.”

Visit Maldives will continue marketing the destination with an increased vigour and effort in the upcoming year, and 343 major activities have been planned which includes both offline and online campaigns.

The main objective of these activities is to increase tourist arrival numbers to pre-pandemic levels, reorient the perception of Maldives solely as a luxury and honeymoon destination, and utilise international recognition received during this pivotal moment.

More importance will also be given on developing and promoting local tourism, culture and heritage of the Maldives.

Business

Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

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BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.

This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.

Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.

A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”

The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.

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Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Business

Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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