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Visit Maldives plans 343 major destination marketing activities for 2021

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A total of 343 major destination marketing activities, which includes both offline and online campaigns, have been planned for 2021, Visit Maldives announced Tuesday.

The announcement was made at a press conference held Thursday afternoon with the local media. During the press conference, officials from Visit Maldives highlighted the activities carried out and the achievements accomplished this year along with the plans for 2021.

The initial marketing plan for the year by Visit Maldives was developed with bigger brand visibility campaigns and creative initiatives to promote experiential tourism and niche segments.

However, with the onset of the Covid-19 pandemic, the campaigns and initiatives had to be shifted to social and digital media platforms.

The Visit Maldives campaigns were completely shifted online and with progressions, continuous assessments were conducted around the evolving challenges in three phases: React, Rethink and Recover.

The three phases focused on keeping the destination visible on online media, providing the tourism industry and tourists with regular updates on travel restrictions and safety measures taken in Maldives, and promoting the destination as a safe haven for tourists via several activities in different source markets.

The source markets were closely monitored to adapt the strategies accordingly for targeted activities.

Out of the 412 activities held throughout the year, 314 activities were carried out under the crisis plan.

Despite the Maldives reopening for all nationalities in July, arrivals were also dependent on factors such as travel restrictions in their residing countries, as well as the resumption of flight connectivity.

Immersive content to dream about the Maldives and keep the destination visible was also disseminated through these platforms. As the pandemic exacerbated, the marketing approach was adapted in line with the key messaging of UNWTO: Staying home today means traveling tomorrow.

The second phase involved informing all relevant stakeholders on the steps taken by the Maldives for recovery such as the health and hygiene measures planned, as well as the social distancing regulations.

Moving forward in the final phase of recovery, it is imperative to retain the brand awareness as the most preferred destination in the world.

Steps taken for travelling to the Maldives in the new normal were communicated as much as possible through PR representatives in the key source markets and industry stakeholders, as well as several marketing campaigns.

“We have consistently worked together with the government, stakeholders and tourism industry to ensure the maximum utilisation of our potential and resources in achieving our goals. The team at Visit Maldives has worked tirelessly to warrant that Maldives remains on top of the most preferred tourist destinations in the world,” Thoyyib Mohamed, the Managing Director of Visit Maldives, said.

“Gradually, our efforts seem to bear fruit: we have received 16 awards and accolades this year, including the World’s Leading Destination award by World Travel Awards 2020, and we have also reached the 500,000th tourist arrival milestone for the year.”

Visit Maldives will continue marketing the destination with an increased vigour and effort in the upcoming year, and 343 major activities have been planned which includes both offline and online campaigns.

The main objective of these activities is to increase tourist arrival numbers to pre-pandemic levels, reorient the perception of Maldives solely as a luxury and honeymoon destination, and utilise international recognition received during this pivotal moment.

More importance will also be given on developing and promoting local tourism, culture and heritage of the Maldives.

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Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah

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Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.

Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.

Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.

The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.

Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.

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