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Maldives ranked most popular destination of 2021

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A new study by Club Med has revealed which destinations people are looking to travel to in 2021 by analysing Google search data. In the most unusual year for travel, Club Med looked at where people are most desperate to go to in the new year.

With ever changing restrictions, a pandemic meaning some countries were less safe to travel to than usual and a country dying to get out of their homes and into a new environment, the results are revealing.

Top 10 travel destinations of 2021 (by search volume):

  1. Maldives: 2,960
  2. Mexico: 2,930
  3. Thailand: 1,600
  4. Turkey: 1,300
  5. Spain: 880
  6. US: 730
  7. Malta: 720
  8. Portugal: 590
  9. Mauritius: 480
  10. South Africa: 390

Exotic international travel destinations reign supreme as the most popular countries people want to visit in 2021. Holidaymakers seem to be looking to travel far from home next year with the Maldives as the country at the top of people’s list.

Mexico and Thailand come in second and third, each country as exotic as the last.

Looking at Europe, Brits want to travel to Turkey, Spain and Malta in the new year following a trend of people wanting to go to sunny spots over more prominent winter destinations.

Recent booking data from Club Med also shows that Italy has recently been a popular choice. Kamarina in Sicily saw a large increase of 214% in September compared to the same time last year while Cefalù, also in Sicily, saw an ever larger increase of 350 per cent.

Top 10 travel destinations of 2020 (by search volume):

  1. Greece: 74,500
  2. Maldives: 74,200
  3. Turkey: 74,000
  4. Mexico: 49,550
  5. Spain: 49,500
  6. United Kingdom: 49,470
  7. Barbados: 33,400
  8. Croatia: 33,350
  9. Cyprus: 33,100
  10. Thailand: 33,000

Greece came out as the top destination for people in the UK looking to get away after a long year of uncertainty and restrictions. The country was one of the first to open back up to travellers after the first lockdown, and since then has been a popular spot for Brits.

The Maldives is the second most popular country. People who have saved up over lockdown may now have more disposable income, meaning a Maldives holiday that may traditionally be too expensive is now officially on the cards.

Turkey came in third place with a mad rush of people looking to travel to the country once restrictions were lifted. Club Med has seen a 155 per cent increase in booking to their Palmiye resort in September compared to the same time last year.

People looking to travel closer to home and spend their holidays in the UK increased massively over the past year with 49,470 people looking for staycations. With more restrictions preventing people from taking an overseas holiday, they instead spent time exploring the great outdoors in their own country.

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

Club Med, the French pioneer of luxury all-inclusive holiday experience, runs two resorts in the Maldives; Club Med Kani and Club Med Finolhu Villas.

Occupying the island of Gasfinolhu, a 40-minute boat ride from the main Velana International Airport, Club Med Finolhu Villas features 52 villas — overwater and on the beach — that line the sunrise and sunset sides of the island.

Finolhu Villas sets itself from other properties in the Maldives with its “eco chic” offering; built from sustainable materials and 100 percent powered by the solar panels that line the roofs of the jetties.

Located on a paradise island garden in the Maldives with a magnificent lagoon in the north of Male atoll, Club Med Kani is a quiet and unique resort, ideal for couples. 

An 800-metre sandy, private beach is equipped with deckchairs, parasols, hammocks, showers and a beach bar, while guests also have access to an infinity pool located on the edge of the beach, a sailing academy with specialist instructors and the Club Med Spa by Mandara Spa.

Two restaurants and two bars are on offer and for Five Trident guests, the Five Trident Luxury Space provides an exclusive area with luxury accommodation, private swimming pool and access to all the services and activities at the resort.

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Villa Nautica’s festive glow: Yoga at sunrise, fireworks at midnight

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Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.

The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.

For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.

A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.

Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.

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JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

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JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

  • CORE: a movement and fitness zone
  • AREKA: a transformative treatment centre
  • KAASHI: a hydrotherapy hall
  • SEDA: a sound-healing room
  • Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

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Coco Bodu Hithi wins Best Waterside Hotel at Condé Nast Johansens Awards 2026

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Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.

Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.

Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.

Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.

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