Featured
Tech, social, collaboration: Hideaway Beach Resort adopts modern approach to marketing
In this post-Covid era, it has become essential for all hospitality providers to embrace and harness the power of technology in order to supercharge their marketing efforts.
Hideaway Beach Resort & Spa has just released a slew of new technology adoptions right in time for the busy festive season. These include a new page to make it easier for the resort to communicate with potential key opinion leader collaborations, a brand-new app update that makes the resort app much more useful for the guests to use during and even before their stay, and releasing their TikTok channel on the popular platform to keep with the times.
The new page is one in their website where influencers and key opinion leaders who wants to partner with the resort to do a marketing campaign can go on and fill up.
If you are an influencer who think that their brand is congruent with the brand of the resort and have some great ideas to market the resort to their respective followers in their respective markets, do check out the page and fill it up and the resort will contact you shortly.
This new page will streamline the process so that the resort can work together the best influencers that can add value to the brand and run some great marketing campaigns together.

The Hideaway Beach App has always been a great way to discover more about the resort and the exciting experiences you can enjoy during your dream Maldives’ holiday.
The app is the perfect holiday companion, allowing you to discover what’s on and plan your perfect stay in paradise. Booking excursions, arranging special dinners, finding out what’s on in the evening all can be done through the app… before you have even left home!
You can also now check-in with the app, saving you valuable time at the resort for what’s important, looking after you!
To get started, download the app using these links (Apple App Store, Google Play Store) or by searching for Hideaway Beach Maldives in your app store.
Once installed on your phone, you will be able to use your booking details to log into your own personal app experience. This will allow you to start planning your itinerary and experiences and give you the opportunity to check-in before you travel, saving you time at the resort and provide you information on the cornucopia of activities available to you. Simply go to the Check-in Screen, accessed from the menu, and enter the details requested.
With all of the experiences and excursions on offer at Hideaway Beach available through the App, you can start planning your dream holiday from the moment you book. Set out your perfect itinerary so you don’t miss out on any of what Hideaway has to offer.
Arrive on the island and start taking advantage of everything Hideaway has to offer from minute one. You can continue to use your App whilst on the island to change and update your plans, but by planning before you arrive you don’t need to waste a second of your holiday on deciding what to do next, instead, you can jump straight into island life.
Not only that, the app comes with tons of new updates. Login with your booking confirmation or room number to access your personal trip concierge section in the app where you can:
- Check your booking details
- Countdown until arrival
- Access to information on all resort activities
- Can book and cancel activities and view itinerary of booked activities
- Check the menu of all restaurants at the resort instead of having to touch physical menus
This makes the Hideaway Beach App the quintessential travel companion that enhances your stay at the resort. The app also helps Hideaway Beach reduce the use of paper for uses such as feedback forms, helping to minimize waste and making the resort keep in step trying the utmost best to stick to better sustainability ideals.
Stay tuned for more announcements about new features coming to the app soon in this year too.

Not one to shy away from the hype, the resort has launched an official TikTok account, enabling travellers to experience the sights and sounds of the exciting life that awaits at this incredible resort.
The content on TikTok will show the essence of what makes Hideaway Beach Resort one of the best resorts in the Maldives that provide and intimate experience with an emphasis on privacy due to its naturally socially distancing villas.
If you want to know the feel of the resort just to enjoy, or to experience some sensations you will get if you book a stay at the resort before booking, do have a look and follow for more content.
The resort has joined the platform in order to connect with this trend and engage with the travellers. The resort will make use of their TikTok account to showcase locations around the property, including the unique experiences to do.
Travellers will also get to see what Hideaway has to offer; wellness activities, relaxation spots, and great food and dining options, and they will also be sharing the behind-the-scenes fun moments, with their friendly staff at work, their opinions on what do they recommend doing at the resort.
To enjoy some of our wholesome good tropical content showcasing the best experiences at our resort on the TikTok platform search for the resort’s account, @hideawaybeachmaldives.
All in all, Hideaway is going all in to utilise technology, venturing into new social media platforms, and creating better tools to help collaborate with interesting key opinion leaders to market the resort to the right audience and make guests stay even better with the use of the resort app.
We are all in a brave new world and the resort is taking a proactive approach to keep being in the forefront of the competition by not being afraid to try new things to get things done.

Set on a crescent-shaped private island in the northern Haa Alif Atoll, this incredible resort offers a choice of private beach and overwater villas — many with pools — for guests to unwind and enjoy a home away from home. The privacy levels offered are the hallmark of this award-winning destination, which boasts some of the largest beachfront villas in Maldives.
Gourmands and foodies alike can indulge in award-winning culinary experiences.
Wellbeing is a core part of the Hideaway experience, with the Hideaway Spa offering a range of treatments for rejuvenation and relaxation.
The abundance of fish life around this Maldivian resort is second to none, making it a prime location for snorkelling and scuba diving.
The perfect Maldives retreat, Hideaway offers the utmost in romance and is one of the preferred destinations for those celebrating their honeymoon.
Families are also very welcome at Hideaway, with an extensive Kids Club available to help keep young travellers entertained during their stay.
To book your hideaway, check out their current offers here.
Featured
Oaga Art Resort brings back Kula Kula Festival with global influences
Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.
The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.
The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.
Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.
The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.
Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.
Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.
Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.
Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.
For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.
The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.
The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.
Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.
Family
Ayada Maldives presents Easter week of family and wellness activities
Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.
As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.
Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.
Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.
According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.
Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.
Featured
Sun Siyam Vilu Reef marks International Women’s Day with beach celebration
Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.
The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.
Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.
As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.
Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.
Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.
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