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Tech, social, collaboration: Hideaway Beach Resort adopts modern approach to marketing

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In this post-Covid era, it has become essential for all hospitality providers to embrace and harness the power of technology in order to supercharge their marketing efforts.

Hideaway Beach Resort & Spa has just released a slew of new technology adoptions right in time for the busy festive season. These include a new page to make it easier for the resort to communicate with potential key opinion leader collaborations, a brand-new app update that makes the resort app much more useful for the guests to use during and even before their stay, and releasing their TikTok channel on the popular platform to keep with the times.

The new page is one in their website where influencers and key opinion leaders who wants to partner with the resort to do a marketing campaign can go on and fill up.

If you are an influencer who think that their brand is congruent with the brand of the resort and have some great ideas to market the resort to their respective followers in their respective markets, do check out the page and fill it up and the resort will contact you shortly.

This new page will streamline the process so that the resort can work together the best influencers that can add value to the brand and run some great marketing campaigns together.

The Hideaway Beach App has always been a great way to discover more about the resort and the exciting experiences you can enjoy during your dream Maldives’ holiday.

The app is the perfect holiday companion, allowing you to discover what’s on and plan your perfect stay in paradise. Booking excursions, arranging special dinners, finding out what’s on in the evening all can be done through the app… before you have even left home!

You can also now check-in with the app, saving you valuable time at the resort for what’s important, looking after you!

To get started, download the app using these links (Apple App Store, Google Play Store) or by searching for Hideaway Beach Maldives in your app store.

Once installed on your phone, you will be able to use your booking details to log into your own personal app experience. This will allow you to start planning your itinerary and experiences and give you the opportunity to check-in before you travel, saving you time at the resort and provide you information on the cornucopia of activities available to you. Simply go to the Check-in Screen, accessed from the menu, and enter the details requested.

With all of the experiences and excursions on offer at Hideaway Beach available through the App, you can start planning your dream holiday from the moment you book. Set out your perfect itinerary so you don’t miss out on any of what Hideaway has to offer.

Arrive on the island and start taking advantage of everything Hideaway has to offer from minute one. You can continue to use your App whilst on the island to change and update your plans, but by planning before you arrive you don’t need to waste a second of your holiday on deciding what to do next, instead, you can jump straight into island life.

Not only that, the app comes with tons of new updates. Login with your booking confirmation or room number to access your personal trip concierge section in the app where you can:

  • Check your booking details
  • Countdown until arrival
  • Access to information on all resort activities
  • Can book and cancel activities and view itinerary of booked activities
  • Check the menu of all restaurants at the resort instead of having to touch physical menus

This makes the Hideaway Beach App the quintessential travel companion that enhances your stay at the resort. The app also helps Hideaway Beach reduce the use of paper for uses such as feedback forms, helping to minimize waste and making the resort keep in step trying the utmost best to stick to better sustainability ideals.

Stay tuned for more announcements about new features coming to the app soon in this year too.

Not one to shy away from the hype, the resort has launched an official TikTok account, enabling travellers to experience the sights and sounds of the exciting life that awaits at this incredible resort.

The content on TikTok will show the essence of what makes Hideaway Beach Resort one of the best resorts in the Maldives that provide and intimate experience with an emphasis on privacy due to its naturally socially distancing villas.

If you want to know the feel of the resort just to enjoy, or to experience some sensations you will get if you book a stay at the resort before booking, do have a look and follow for more content.

The resort has joined the platform in order to connect with this trend and engage with the travellers. The resort will make use of their TikTok account to showcase locations around the property, including the unique experiences to do.

Travellers will also get to see what Hideaway has to offer; wellness activities, relaxation spots, and great food and dining options, and they will also be sharing the behind-the-scenes fun moments, with their friendly staff at work, their opinions on what do they recommend doing at the resort.

To enjoy some of our wholesome good tropical content showcasing the best experiences at our resort on the TikTok platform search for the resort’s account, @hideawaybeachmaldives.

All in all, Hideaway is going all in to utilise technology, venturing into new social media platforms, and creating better tools to help collaborate with interesting key opinion leaders to market the resort to the right audience and make guests stay even better with the use of the resort app.

We are all in a brave new world and the resort is taking a proactive approach to keep being in the forefront of the competition by not being afraid to try new things to get things done.

Set on a crescent-shaped private island in the northern Haa Alif Atoll, this incredible resort offers a choice of private beach and overwater villas — many with pools — for guests to unwind and enjoy a home away from home. The privacy levels offered are the hallmark of this award-winning destination, which boasts some of the largest beachfront villas in Maldives.

Gourmands and foodies alike can indulge in award-winning culinary experiences.

Wellbeing is a core part of the Hideaway experience, with the Hideaway Spa offering a range of treatments for rejuvenation and relaxation.

The abundance of fish life around this Maldivian resort is second to none, making it a prime location for snorkelling and scuba diving.

The perfect Maldives retreat, Hideaway offers the utmost in romance and is one of the preferred destinations for those celebrating their honeymoon.

Families are also very welcome at Hideaway, with an extensive Kids Club available to help keep young travellers entertained during their stay.

To book your hideaway, check out their current offers here.

Featured

Worldwide Kids accreditation highlights Dhigali Maldives’ commitment to exceptional childcare

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Dhigali Maldives has announced that its “Play” Kids Club has been accredited by Worldwide Kids, becoming one of only nine such facilities in the Maldives. This recognition underscores Dhigali’s commitment to providing high-quality and inclusive childcare services.

Christian Szabo, the General Manager of Dhigali Maldives, described the accreditation as a significant milestone, emphasising that it affirms the resort’s dedication to offering exceptional and inclusive childcare programs. He expressed pride in joining a network that shares the vision of nurturing young minds.

The “Play” Kids Club caters to children aged 4-12, providing a vibrant array of activities facilitated by certified childcare professionals. This accreditation further solidifies Dhigali’s focus on delivering exceptional family experiences in a safe and stimulating environment.

With this accomplishment, Dhigali Maldives continues to set a high standard for family-friendly luxury, ensuring parents can relax with the confidence that their children are engaged in fun and enriching activities during their stay.

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Celebration

VARU by Atmosphere marks five years of unmatched hospitality

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VARU by Atmosphere, an iconic private island resort in the Maldives, celebrated its five-year anniversary this week, marking five years of hospitality, culture, and luxury inspired by the core philosophy of the Joy of Giving. The Naturally Maldivian resort hosted key stakeholders, including the island’s owners, corporate leadership, and colleagues, for an evening of grand celebrations featuring cultural performances, awards, and diverse culinary experiences.

Since its opening in 2019, VARU by Atmosphere has established itself as a sanctuary for travellers seeking to explore the Maldives’ rich cultural heritage while enjoying heartfelt hospitality. Guests at the resort experience the beauty of the turquoise lagoon and immerse themselves in the relaxed island lifestyle of this picturesque Indian Ocean destination. A standout feature of the resort is the award-winning Kaagé restaurant, which highlights authentic Maldivian cuisine, celebrating local ingredients, flavors, and culinary traditions.

Reflecting on the milestone, Mei P. Pun, General Manager of VARU by Atmosphere, noted the significance of the resort’s name, saying, “In Dhivehi, the Maldivian dialect, VARU translates to living life in abundance, strength, resilience, and above all, authenticity. For us, hospitality is about sharing the soul of the Maldives with every visitor, a mission made possible by the dedicated team. Their passion, warm smiles, and unwavering energy resonate with guests, many of whom return time and again.”

Part of the Atmosphere Hotels & Resorts brand, VARU by Atmosphere is a contemporary 5-star resort offering a luxurious island experience with 108 villas situated along white sandy beaches, crystal-clear turquoise lagoons, and three jetties featuring spacious over-water accommodations. Guests benefit from the exclusive VARU Plan™, a comprehensive holiday package that includes diverse dining options, spa experiences, daily activities, and excursions designed to enrich their stay.

Situated on the North-West edge of Malé Atoll, the resort is easily accessible via a 40-minute speedboat ride from Velana International Airport. It boasts four restaurants and two bars, ensuring a wide range of culinary options, alongside premium facilities such as a dive school, water sports centre, overwater ELE|NA spa complex, gym, kids’ club, ocean excursions, and daily complimentary snorkelling trips to explore the vibrant underwater world.

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Celebration

JOALI Maldives celebrates six years of art and luxury with Maison Ruinart

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JOALI Maldives, the first and only art-immersive resort in the Maldives, will commemorate its sixth anniversary on November 15, 2024, with a special event that highlights its dedication to art, sustainability, and nature. For this milestone celebration, the resort is collaborating with Ruinart, the world’s oldest Champagne house. Founded in 1729 in Reims, France, and currently owned by LVMH Moët Hennessy, Ruinart has a long-standing connection to art, dating back to 1895 when Andre Ruinart commissioned Czech artist Alphonse Mucha to design a poster for the brand. Similarly, since its launch in 2018, JOALI has redefined the role of art in luxury hospitality by showcasing works from international artists. Renowned for its vibrant joie de vivre lifestyle, JOALI aligns with Maison Ruinart’s savoir-vivre philosophy, sharing values rooted in art and luxury.

As part of the celebration, British-French artist Sophie Kitching will present an ethereal art display during a cocktail event at Mura Bar, the heart of the resort. A graduate of the École nationale supérieure des Arts Décoratifs in Paris and the School of Visual Arts in New York, Kitching is acclaimed for her installations, paintings, sculptures, and works on paper. She frequently employs oils, watercolours, and gold leaves on natural materials. Having collaborated with Maison Ruinart for events such as Frieze NY 2022 and the “Maison 1729” exhibition, Kitching will create bespoke eco-designed second skins and coasters for JOALI’s sixth anniversary. Drawing inspiration from the island’s native flora and fauna, including grey herons, sea birds, vibrant corals, and marine life, her creations incorporate vivid colours and copper-zinc leaves to adorn Ruinart bottles. These pieces reflect both JOALI’s and Ruinart’s shared commitment to art and sustainability.

During the event, guests will savour Ruinart Blanc de Blancs Cuvées while admiring Kitching’s ‘Invisible Green Art XXX, 2024’, an abstract masterpiece featuring a distinctive green tone originally developed during England’s Georgian and Regency eras. Transported from Ruinart’s archives in Reims, this artwork will remain on display at JOALI Maldives for over six months. Art and wine enthusiasts will also have the opportunity to purchase limited-edition hand-painted second skins by Kitching during the cocktail event or until the pieces are sold out.

On November 16, 2024, guests can further indulge in an exclusive champagne-pairing dinner hosted by Fabien Vallérian, International Director of Arts & Culture at Ruinart. This gastronomic experience will pair Maison Ruinart’s champagnes with a meticulously curated menu, with each plate and glass weaving a narrative of art and flavour.

Fabien Vallérian praised the partnership, stating: “At Maison Ruinart, the protection of nature is central to our values. We are dedicated to supporting artists who foster a dialogue between humanity and nature through their creativity and craftsmanship. Since 2022, we have collaborated with Sophie Kitching on various artistic commissions, and this project with JOALI provides an incredible opportunity for her to explore and celebrate the ecosystems of the Maldives.”

These celebratory events mark the beginning of a promising partnership, with future activations planned both in the Maldives and globally.

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