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Tech, social, collaboration: Hideaway Beach Resort adopts modern approach to marketing

In this post-Covid era, it has become essential for all hospitality providers to embrace and harness the power of technology in order to supercharge their marketing efforts.
Hideaway Beach Resort & Spa has just released a slew of new technology adoptions right in time for the busy festive season. These include a new page to make it easier for the resort to communicate with potential key opinion leader collaborations, a brand-new app update that makes the resort app much more useful for the guests to use during and even before their stay, and releasing their TikTok channel on the popular platform to keep with the times.
The new page is one in their website where influencers and key opinion leaders who wants to partner with the resort to do a marketing campaign can go on and fill up.
If you are an influencer who think that their brand is congruent with the brand of the resort and have some great ideas to market the resort to their respective followers in their respective markets, do check out the page and fill it up and the resort will contact you shortly.
This new page will streamline the process so that the resort can work together the best influencers that can add value to the brand and run some great marketing campaigns together.

The Hideaway Beach App has always been a great way to discover more about the resort and the exciting experiences you can enjoy during your dream Maldives’ holiday.
The app is the perfect holiday companion, allowing you to discover what’s on and plan your perfect stay in paradise. Booking excursions, arranging special dinners, finding out what’s on in the evening all can be done through the app… before you have even left home!
You can also now check-in with the app, saving you valuable time at the resort for what’s important, looking after you!
To get started, download the app using these links (Apple App Store, Google Play Store) or by searching for Hideaway Beach Maldives in your app store.
Once installed on your phone, you will be able to use your booking details to log into your own personal app experience. This will allow you to start planning your itinerary and experiences and give you the opportunity to check-in before you travel, saving you time at the resort and provide you information on the cornucopia of activities available to you. Simply go to the Check-in Screen, accessed from the menu, and enter the details requested.
With all of the experiences and excursions on offer at Hideaway Beach available through the App, you can start planning your dream holiday from the moment you book. Set out your perfect itinerary so you don’t miss out on any of what Hideaway has to offer.
Arrive on the island and start taking advantage of everything Hideaway has to offer from minute one. You can continue to use your App whilst on the island to change and update your plans, but by planning before you arrive you don’t need to waste a second of your holiday on deciding what to do next, instead, you can jump straight into island life.
Not only that, the app comes with tons of new updates. Login with your booking confirmation or room number to access your personal trip concierge section in the app where you can:
- Check your booking details
- Countdown until arrival
- Access to information on all resort activities
- Can book and cancel activities and view itinerary of booked activities
- Check the menu of all restaurants at the resort instead of having to touch physical menus
This makes the Hideaway Beach App the quintessential travel companion that enhances your stay at the resort. The app also helps Hideaway Beach reduce the use of paper for uses such as feedback forms, helping to minimize waste and making the resort keep in step trying the utmost best to stick to better sustainability ideals.
Stay tuned for more announcements about new features coming to the app soon in this year too.

Not one to shy away from the hype, the resort has launched an official TikTok account, enabling travellers to experience the sights and sounds of the exciting life that awaits at this incredible resort.
The content on TikTok will show the essence of what makes Hideaway Beach Resort one of the best resorts in the Maldives that provide and intimate experience with an emphasis on privacy due to its naturally socially distancing villas.
If you want to know the feel of the resort just to enjoy, or to experience some sensations you will get if you book a stay at the resort before booking, do have a look and follow for more content.
The resort has joined the platform in order to connect with this trend and engage with the travellers. The resort will make use of their TikTok account to showcase locations around the property, including the unique experiences to do.
Travellers will also get to see what Hideaway has to offer; wellness activities, relaxation spots, and great food and dining options, and they will also be sharing the behind-the-scenes fun moments, with their friendly staff at work, their opinions on what do they recommend doing at the resort.
To enjoy some of our wholesome good tropical content showcasing the best experiences at our resort on the TikTok platform search for the resort’s account, @hideawaybeachmaldives.
All in all, Hideaway is going all in to utilise technology, venturing into new social media platforms, and creating better tools to help collaborate with interesting key opinion leaders to market the resort to the right audience and make guests stay even better with the use of the resort app.
We are all in a brave new world and the resort is taking a proactive approach to keep being in the forefront of the competition by not being afraid to try new things to get things done.

Set on a crescent-shaped private island in the northern Haa Alif Atoll, this incredible resort offers a choice of private beach and overwater villas — many with pools — for guests to unwind and enjoy a home away from home. The privacy levels offered are the hallmark of this award-winning destination, which boasts some of the largest beachfront villas in Maldives.
Gourmands and foodies alike can indulge in award-winning culinary experiences.
Wellbeing is a core part of the Hideaway experience, with the Hideaway Spa offering a range of treatments for rejuvenation and relaxation.
The abundance of fish life around this Maldivian resort is second to none, making it a prime location for snorkelling and scuba diving.
The perfect Maldives retreat, Hideaway offers the utmost in romance and is one of the preferred destinations for those celebrating their honeymoon.
Families are also very welcome at Hideaway, with an extensive Kids Club available to help keep young travellers entertained during their stay.
To book your hideaway, check out their current offers here.
Featured
ELE|NA and VOYA unite for ocean-inspired wellness at THE OZEN COLLECTION

In celebration of World Ocean Day, ELE|NA Elements of Nature has announced an exclusive partnership with VOYA, the globally renowned organic seaweed skincare brand. Launching in July, this collaboration introduces a new era of ocean-inspired wellness at OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO. Guests will experience a deeply immersive and personalised spa journey, rooted in the healing power of the sea.
The new spa menu is crafted around three core wellness pillars—REST, ZEST, and BALANCE—each designed to meet individual needs, from deep relaxation and stress relief to energy rejuvenation and emotional renewal.
Each guest begins their spa experience with a personalised consultation to align treatments with their wellness goals. The journey starts with a calming aromatic foot ritual and a mindful breathing ceremony, establishing a foundation for a meaningful and restorative session.
The spa menu features marine-inspired massages, facials, and body therapies that incorporate VOYA’s certified organic, seaweed-based ingredients, sustainably harvested from the Atlantic coast. Key offerings include:
- Massage Therapies: Deep Muscle Melter, Tranquil Touch, and the signature VOYAGER Massage Journey
- Marine Facials: Pro-Age, Skin Renewal, and Bespoke Touch Facials
- Marine Exfoliations & Wraps: Detoxifying body buffs, nourishing sugar polishes, and sun-soothing wraps
- Sleeping Rituals: Mindful Dreams Massage and Herbal Cocoon Wrap with singing bowls
ELE|NA extends the wellness experience beyond the treatment room through group sessions such as guided meditations, sea and sound therapies, and aroma-intent practices. Guests can also enjoy bespoke VOYA bathing rituals in-spa or in-villa, including Detoxifying Seaweed Baths and Warm Spiced Mud Baths.
Guests are encouraged to continue their wellness journeys at home with a curated retail collection of VOYA products, including body oils, essential oils, pulse point oils, and aromatic room scents—each inspired by the tranquility and vitality of the ocean.
With a shared commitment to sustainability, ELE|NA and VOYA honour the ocean through ethical sourcing and eco-conscious practices. This partnership goes beyond providing luxurious spa experiences—it pays tribute to the sea’s natural rhythms and healing energy.
As part of the World Ocean Day celebration, ELE|NA invites guests to reconnect with nature and their inner selves. The transformative power of the ocean is available starting this July at THE OZEN COLLECTION.
Featured
Cinnamon Hotels & Resorts introduces curated all-inclusive getaways in Maldives

Cinnamon Hotels & Resorts is redefining stress-free travel with a trio of curated, all-inclusive offers across its Maldives properties. Each resort—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, and Cinnamon Velifushi Maldives—presents a unique experience, ranging from surfside excitement to secluded luxury, with every aspect of the stay carefully bundled for a seamless holiday.
At Cinnamon Dhonveli Maldives, guests are invited to enjoy five nights of barefoot luxury, with packages starting at USD 3,499 nett for double occupancy in a Water Bungalow or USD 3,999 nett in an Over Water Suite. Tailored for travellers seeking a balance of adventure and relaxation, the offer includes:
- Return speed boat transfers
- A 4-course beach dinner featuring steak or seafood
- A 30-minute spa treatment
- Snorkelling and swimming experiences
- A local island visit
- Unlimited laundry services
- Premium All-Inclusive privileges
For those in search of tranquillity, the adults-only Platinum Wing at Cinnamon Hakuraa Huraa Maldives offers a refined escape. With a minimum stay of seven nights in a Platinum Water Bungalow, the package is available at USD 6,999 nett for double occupancy and features:
- Return seaplane transfers with VIP lounge access
- A 4-course steak or seafood dinner by the beach
- A 45-minute spa treatment
- An island-hopping adventure
- A welcome bottle of wine, fruit basket, and bed decorations
- Unlimited laundry services
- Premium All-Inclusive privileges
At Cinnamon Velifushi Maldives, guests can indulge in serene overwater luxury with a seven-night stay starting from USD 6,999 nett for double occupancy in Water Bungalows and higher categories. The package highlights include:
- Return seaplane transfers with VIP lounge access
- Premium All-Inclusive privileges
- A 4-course steak or seafood dinner by the beach
- A 45-minute spa treatment
- An island-hopping adventure
- A dolphin-watching excursion
- Unlimited laundry services
These exclusive offers are available for stays between 1 June and 31 October 2025, with bookings now open.
Whether it’s catching waves at the iconic Pasta Point at Cinnamon Dhonveli Maldives, enjoying a sunset over the tranquil lagoon at Cinnamon Hakuraa Huraa Maldives, or exploring the pristine waters surrounding Cinnamon Velifushi Maldives, each resort promises a distinct and immersive experience. Cinnamon Hotels & Resorts delivers three unforgettable all-inclusive escapes, designed for effortless relaxation with every detail expertly managed.
Featured
Travel that matters: indulge in sustainability at Coco Palm Dhuni Kolhu

With World Environment Day (5 June) and World Oceans Day (8 June) approaching, and Sir David Attenborough’s highly anticipated film Ocean igniting renewed interest in marine conservation, more travellers are seeking meaningful ways to turn environmental concern into impactful action.
Coco Collection, a leading luxury resort brand in the Maldives, demonstrates that responsible travel and indulgent island experiences can coexist harmoniously. At Coco Palm Dhuni Kolhu, located in the UNESCO-listed Baa Atoll, guests are offered the opportunity to actively engage in ocean conservation efforts while enjoying a tranquil tropical retreat.
Far more than a scenic escape, the resort serves as a centre for daily, impactful sustainability work. Conservation initiatives at Coco Palm Dhuni Kolhu include:
- Coral restoration projects, led by the in-house marine biologist to regenerate local reef ecosystems.
- Sea turtle rescue and rehabilitation, hosted at the Maldives’ first veterinary-run turtle rescue centre in partnership with the Olive Ridley Project. Visitors can tour the centre, observe turtle feedings, and register in advance to volunteer.
- Turtle hatching monitoring, involving the observation of protected nests to ensure hatchlings can be safely guided back to the ocean.
- Guided snorkelling and diving excursions in the Baa Atoll’s thriving marine ecosystem, which is home to tropical fish, vibrant coral gardens, and sea turtles.
Following World Turtle Day on 23 May, the resort also commemorates the beginning of turtle hatching season. Weekly marine talks and immersive conservation activities allow guests to deepen their understanding and connection to the ocean.
In 2024, the Olive Ridley Project’s Maldives Research team reported 168 new turtle nests, over 5,264 successful hatchings, and nearly 3,500 turtle sightings. Since 2013, the project has surpassed 40,000 recorded sea turtle encounters, with Coco Collection associates logging the highest number of turtle encounters in the Maldives.
In addition to marine conservation, the resort offers a broad range of water sports — including water skiing, parasailing, paddleboarding, and kayaking — along with cultural experiences through its Coco Experiences programme.
Recognised among the top resorts in the Indian Ocean by the Condé Nast Traveler Readers’ Choice Awards 2024, Coco Palm Dhuni Kolhu is celebrated for its authentic Maldivian heritage, breathtaking natural surroundings, and steadfast commitment to sustainability.
Whether visitors are nature enthusiasts, aspiring conservationists, or simply seeking a purposeful and mindful retreat, Coco Palm Dhuni Kolhu provides a rare opportunity to follow in the footsteps of Sir David Attenborough and contribute to lasting environmental stewardship.
As sustainability-focused holidays approach, the resort is preparing a range of experiences for both guests and staff. Planned activities include tree planting, Saifodhu (a traditional Maldivian high tea accompanied by a display of homemade goods), a sustainable dining experience, and a sustainability presentation led by the resort’s Marine Educator and the ORP team in celebration of World Environment Day. For World Oceans Day, the island is also set to host various sustainability-driven events and experiences.
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