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Maldives concludes China-focused webinar series

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Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded a series of webinar sessions targeting the travel trade in China.

The webinar series was conducted through 10 sessions held from May 20 and October 16, for the purpose of educating the Chinese travel trade partners and positioning the Maldives as the most preferred tourist destination among Chinese travelers.

Over 2,370 travel agents from across China participated in the webinar series.

In the first five sessions, an in-depth presentation of Maldives tourism with information about the country’s tourism products and airlines operating to the destination was given to the participants in Chinese language. These sessions also focused on sharing information about travelling to the Maldives during the pandemic.

The remaining sessions were for partners from the Maldives tourism industry to share information about their respective properties and products with the travel agents.

Each session was conducted with specific discussion topics, based on Chinese tourists’ interests. At the end of each session, an interactive Q&A session was conducted to answer any queries the travel agents had about the destination.

“The feedback received by the participants was positive, with many Chinese tourists looking forward to travelling to Maldives,” MMPRC said, in a statement.

“These webinar sessions were an integral part of the marketing strategy by MMPRC to train travel trade in key tourist markets across the globe. It is important to continue to promote Maldives as a safe destination in the Chinese Market.”

MMPRC has conducted several marketing activities for the Chinese market, including digital campaigns on Weibo and WeChat, and outdoor campaigns in Beijing, Shanghai, Guangzhou and Beijing, as well as participation in Luxury Resort 2020 roadshow by Runtour and several media interviews.

MMPRC is planning to conduct online roadshows in China and to launch a China travel trade portal on WeChat, as well as to conduct more social media promotions and joint campaigns with the travel trade.

China remains the biggest source market for the Maldives. It is projected that arrivals from China will increase exponentially once China reopens its borders for international outbound travel.

Last year, 284,372 tourists arrived in the Maldives from China, making it the number one source market. In January alone, arrivals from China grew at an year-over-year rate of 23 per cent to reach 31,744.

Meanwhile, Visit Maldives is also carrying out several marketing activities worldwide to ensure that Maldives remains one of the most preferred and safest tourist destinations.

Global campaigns have been lauched with SkyScanner and CNN, while market specific campaigns are being carried out with DNATA in Middle East, Travel Weekly in UK, FVW in Germany, OTA in France, WeddingSutra in India, and Travelata, sletat and Squiz in Russia.

Outdoor advertising campaigns are also underway in UK and South Korea.

Maldives has also launched a global campaign titled, “Rediscover Maldives… The Sunny Side of Life”, which aims to create awareness among travellers about the pandemic travel situation in the country and the measures taken under the “new normal” guidelines, to ensure the health and safety of both tourists and staff.

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Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah

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Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.

Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.

Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.

The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.

Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.

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