Business
Maldives concludes China-focused webinar series

Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded a series of webinar sessions targeting the travel trade in China.
The webinar series was conducted through 10 sessions held from May 20 and October 16, for the purpose of educating the Chinese travel trade partners and positioning the Maldives as the most preferred tourist destination among Chinese travelers.
Over 2,370 travel agents from across China participated in the webinar series.
In the first five sessions, an in-depth presentation of Maldives tourism with information about the country’s tourism products and airlines operating to the destination was given to the participants in Chinese language. These sessions also focused on sharing information about travelling to the Maldives during the pandemic.
The remaining sessions were for partners from the Maldives tourism industry to share information about their respective properties and products with the travel agents.
Each session was conducted with specific discussion topics, based on Chinese tourists’ interests. At the end of each session, an interactive Q&A session was conducted to answer any queries the travel agents had about the destination.
“The feedback received by the participants was positive, with many Chinese tourists looking forward to travelling to Maldives,” MMPRC said, in a statement.
“These webinar sessions were an integral part of the marketing strategy by MMPRC to train travel trade in key tourist markets across the globe. It is important to continue to promote Maldives as a safe destination in the Chinese Market.”
MMPRC has conducted several marketing activities for the Chinese market, including digital campaigns on Weibo and WeChat, and outdoor campaigns in Beijing, Shanghai, Guangzhou and Beijing, as well as participation in Luxury Resort 2020 roadshow by Runtour and several media interviews.
MMPRC is planning to conduct online roadshows in China and to launch a China travel trade portal on WeChat, as well as to conduct more social media promotions and joint campaigns with the travel trade.
China remains the biggest source market for the Maldives. It is projected that arrivals from China will increase exponentially once China reopens its borders for international outbound travel.
Last year, 284,372 tourists arrived in the Maldives from China, making it the number one source market. In January alone, arrivals from China grew at an year-over-year rate of 23 per cent to reach 31,744.
Meanwhile, Visit Maldives is also carrying out several marketing activities worldwide to ensure that Maldives remains one of the most preferred and safest tourist destinations.
Global campaigns have been lauched with SkyScanner and CNN, while market specific campaigns are being carried out with DNATA in Middle East, Travel Weekly in UK, FVW in Germany, OTA in France, WeddingSutra in India, and Travelata, sletat and Squiz in Russia.
Outdoor advertising campaigns are also underway in UK and South Korea.
Maldives has also launched a global campaign titled, “Rediscover Maldives… The Sunny Side of Life”, which aims to create awareness among travellers about the pandemic travel situation in the country and the measures taken under the “new normal” guidelines, to ensure the health and safety of both tourists and staff.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
Business
Visit Maldives presents cultural, food festival to celebrate 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
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