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Tourism and Covid-19: An opportunity to rebuild better
By Michelle Kovacevic
Scenarios by the World Tourism Organisation (UNWTO) suggests that tourism could decline by 60-80 per cent this year, completely decimating the sector that is a key driver of growth for the world’s poorest countries.
“The impacts of Covid-19 on tourism are unprecedented. With borders closed, hotels shut down and planes on the ground tourism has come to a total standstill in the last two months,” said Zoritsa Urosevic, Director of Institutional Relations and Partnerships at UNWTO.
“The best-case scenario is a 58 per cent decline in international tourist arrivals if borders start gradually opening in July. This would be the biggest dip in international tourist arrivals in history.”
One hundred per cent of all world destinations have implemented travel restrictions in the wake of Covid-19, and this means 67 million fewer international tourists up to March, and $80 billion in lost exports.
Crucial sector for millions
Tourism is one of the largest and fastest-growing sectors in the world, representing nearly 10 per cent of the world’s GDP, 30 per cent of global services exports and providing one out of every 11 jobs.
Tourism is a crucial growth pillar for least developed countries (LDCs). In 2019, LDCs received 41 million international tourist arrivals – more than double the volume registered in 2010 – and earned $26 billion from international tourism, or 11 per cent of their total exports.
“Tourism has a very broad value chain. It relies on industries like hospitality, transport and recreation but it also feeds demand in food, arts, design, cultural products and services. This is one of the reasons that it is such an important sector for development,” Urosevic said.
The tourism value chain also provides important direct and indirect employment opportunities for vulnerable communities such as women and youth.
Tourism was also one of the main factors enabling Cabo Verde, the Maldives and Samoa to graduate from LDC status.
Despite all this, tourism is not often a government priority nor a major action sector for donors. Between 2006 and 2013, tourism comprised only 0.09 per cent of Official Development Assistance (ODA) and 0.4 per cent of aid for trade disbursements.
“This has meant that many LDCs have struggled to make the substantial infrastructure and utility investments needed to develop their tourism sector, become more competitive and advance their capacity for inclusive economic growth,” Urosevic said.
Opportunity in crisis
One of the lessons from tourism’s collapse, Urosevic said, is that governments have become fully aware of the importance of tourism to their economies, and the associated socioeconomic impacts, especially when it comes to the millions of jobs that are now at risk.
“This means that we have an opportunity to adjust our focus and step up support to invest in tourism, in particular green investment,” she said.
“What is very clear is that this work has to be done right now. We need to help countries survive through the crisis and prepare to receive tourists again.”
The World Tourism Organisation has released 23 recommendations for actions to support the tourism sector to bounce back. In LDCs, the most urgent focus has been on supporting tourism ministers to secure financial packages and additional borrowing options for mitigation and recovery offered by the International Monetary Fund, the World Bank and other International finance institutions.
“We are helping these countries to secure the financial capacity to sustain and support tourism businesses surviving and workers to have a wage, particularly informal workers who are not registered anywhere and need social support to survive,” Urosevic said.
They have also been offering support to strengthen institutions, as well as an integrated technical assistance package covering immediate economic recovery, implementation of protocols to reopen, marketing and digitalisation.
“One of our focuses in reopening destinations is strengthening of domestic and intra-regional markets. We think this could help the sector tremendously in the immediate and as we build recovery,” Urosevic said.
The tourism sector will definitely bounce back, Urosevic said, because of the deep desire of people to travel and connect with others.
“Just listen to the people around you… everybody wants to go somewhere. Travel has become part of our DNA. We need this dream time and moment of retreat with ourselves, nature and other cultures,” she said.
“But I think travellers are going to be different. This crisis has forced many of us to live locally and so we may think more about that when travelling internationally – seeking out local food, local purchases – and growing the local production of foods and goods for the benefit of everyone, but we will TravelTommorrow!”
Note: This article was originally published on Trade for Development News. To view the original article, please follow this link.
Kuredhivaru Resort & Spa has introduced a series of guest experiences scheduled from May to July 2026, combining wellness, cultural activities, dining and entertainment across the island.
The programme is structured to offer a mix of daytime and evening activities, with each month featuring a different focus aligned with seasonal events and international observances.
In May, the programme begins with Full Moon Celebrations on 1 May 2026, including beachside dining alongside yoga and sound healing sessions. This is followed by Mother’s Day on 10 May 2026, with activities such as a Mother and Daughter Retreat and spa experiences designed for shared participation.
Later in the month, World Whisky Day on 16 May 2026 will be marked with a single malt tasting session. Activities for younger guests will include a Kids Fashion and Talent Show, providing a platform for participation and entertainment.
In June, the focus shifts towards wellness and cultural engagement. Global Wellness Day on 13 June 2026 will include guided sessions and ocean-based activities. The Dragon Boat Festival on 21 June 2026 will be marked with a themed dining experience.
The resort will also host World Cup live screenings throughout June and July, creating a social viewing environment for guests. International Yoga Day on 21 June 2026 will be observed with a sunrise beach session.
In July, World Chocolate Day on 7 July 2026 will be marked with themed culinary experiences. Maldives Independence Day on 26 July 2026 will be observed through a Maldivian night buffet and Boduberu performances.
Full Moon Night will return on 29 July 2026 with beach dining and wellness sessions, while the Sun and Splash Pool Party on 22 July 2026 will bring together music, dining and poolside activities.
Through this three-month programme, Kuredhivaru Resort & Spa is offering a mix of wellness, cultural and social experiences designed to provide guests with a range of activities during their stay.
Le Méridien Maldives Resort & Spa has introduced its Family Fun Summer package, aimed at families seeking a longer island stay built around shared activities, dining and accommodation benefits. The offer is available for booking until 15 June 2026, for stays through to 20 December 2026, with a minimum stay of four nights.
Located in Lhaviyani Atoll, the resort is set within a lagoon environment and is positioning the package around a combination of family-oriented experiences and flexible daily programming. The property incorporates eco-conscious design elements alongside its natural island setting, with activities structured across both recreation and relaxation.
The Family Fun Summer package is designed for two adults and two children aged 12 and below. It includes full board dining with daily breakfast, lunch and dinner across selected venues, while children in this age group stay and dine free of charge. Guests also receive a USD 150 resort credit per stay, which can be used across dining outlets and Explore Spa by Le Méridien.
Daily watersports such as kayaking, paddleboarding and snorkelling are included, alongside a programme of activities that varies each day. These include yoga, Pilates, beach volleyball, scavenger hunts and live entertainment. Younger guests have access to the Le Méridien Family Kids Hub, which offers structured activities, outdoor play areas and a dedicated toddler space.
Additional experiences include access to the Marine Conservation Hub, where guests can engage with the resident marine biologist, and guided tours of the resort’s hydroponic garden through The Greenhouse Tour. The Waves Fitness Centre is also available, offering programmes for different fitness levels, while the in-villa minibar is replenished daily with non-alcoholic beverages and snacks.
For children, the Kids Hub programme includes themed activity days focused on subjects such as marine life and local culture, alongside workshops, games and evening experiences including a children’s camping activity with stargazing and group activities.
Families can also take part in marine-based activities including snorkelling, lagoon exploration and excursions such as dolphin and turtle trips. Creative sessions, including painting, are also part of the activity offering.
Through the Good Travel with Marriott Bonvoy programme, the resort offers a Family Foraging experience in its hydroponic garden, where guests can take part in harvesting produce with the resident horticulturalist before using the ingredients in cooking sessions.
The resort’s dining outlets include a range of options, from Mediterranean-style lunches at Riviera to beachside dining at Velaa Bar + Grill. Le Scoop, the resort’s gelato outlet, offers a selection of flavours including options using locally sourced ingredients.
For adults, La Vie provides an adults-only bar environment, with views over the Indian Ocean, a private pool and a selection of beverages and light dishes.
Le Méridien Maldives Resort & Spa features 134 villas across beach and overwater categories, including two-bedroom options designed for families and groups. These include Beach Villas with direct access to the shoreline and Overwater Villas with lagoon access. Some villas also include private pools.
For larger groups, the three-bedroom Thilamaafushi Beach Villa accommodates up to six adults and three children, with indoor and outdoor living spaces, a private beach area, swimming pool and jacuzzi.
Through the Family Fun Summer package, Le Méridien Maldives Resort & Spa is positioning its offer within the family and multigenerational travel segment, combining accommodation, dining and activity-based experiences within an island setting.
As multigenerational travel continues to influence the luxury hospitality sector, JW Marriott Maldives Resort & Spa has reintroduced its Family Fun Summer programme, aimed at families seeking more time together through a combination of accommodation, activities and dining benefits.
Built around the brand’s “Stay in the Moment” philosophy, the programme includes a USD 300 resort credit that can be used across dining, spa and recreational experiences, allowing different generations to shape their stay according to their interests.
At the centre of the offer are the resort’s Overwater Duplex Villas and Two-Bedroom Duplex Beach Villas with Pool, which are designed to accommodate multigenerational travel through larger layouts and private space. These villas are supported by Thakuru service and complimentary bicycles, giving guests flexibility in how they move around and experience the island.
Beyond the villa, the programme includes a range of activities intended to support family engagement and shared experiences. Younger guests have access to the Family by JW™ Little Griffins Kids’ Club, one of the larger children’s clubs in the Maldives, with more than 100 programmes focused on play and discovery. Families can also take part in culinary classes at the JW Garden, where the resort offers a farm-to-table experience linked to the natural setting of the island.
Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa, said the programme responds to changing guest expectations around luxury travel.
“Today’s luxury traveller isn’t just seeking a beautiful destination, they’re seeking time,” he said. “Time together, time to be present, time away from the noise. ‘Family Fun Summer’ is our answer to that, a sanctuary where every generation finds something meaningful.”
The Family Fun Summer package includes the USD 300 resort credit, which can be used for spa treatments, dining or island activities. It also includes daily breakfast, as well as three-course lunches and dinners for two adults and children under 12 at selected venues. Families will also receive a floating breakfast served in the privacy of their villa.
In addition, the package offers 60 per cent savings on dining at the resort’s signature restaurants, Hashi and Shio. Other inclusions include Thakuru service, complimentary use of non-motorised watersports equipment, and private bicycles for island use. The package also includes a 30-minute photography session and one printed photograph as a keepsake.
Through the relaunch of Family Fun Summer, JW Marriott Maldives Resort & Spa is positioning itself within the growing multigenerational travel segment, combining larger villa accommodation with dining, leisure and family-focused experiences.
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