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Tourism and Covid-19: An opportunity to rebuild better
By Michelle Kovacevic
Scenarios by the World Tourism Organisation (UNWTO) suggests that tourism could decline by 60-80 per cent this year, completely decimating the sector that is a key driver of growth for the world’s poorest countries.
“The impacts of Covid-19 on tourism are unprecedented. With borders closed, hotels shut down and planes on the ground tourism has come to a total standstill in the last two months,” said Zoritsa Urosevic, Director of Institutional Relations and Partnerships at UNWTO.
“The best-case scenario is a 58 per cent decline in international tourist arrivals if borders start gradually opening in July. This would be the biggest dip in international tourist arrivals in history.”
One hundred per cent of all world destinations have implemented travel restrictions in the wake of Covid-19, and this means 67 million fewer international tourists up to March, and $80 billion in lost exports.
Crucial sector for millions
Tourism is one of the largest and fastest-growing sectors in the world, representing nearly 10 per cent of the world’s GDP, 30 per cent of global services exports and providing one out of every 11 jobs.
Tourism is a crucial growth pillar for least developed countries (LDCs). In 2019, LDCs received 41 million international tourist arrivals – more than double the volume registered in 2010 – and earned $26 billion from international tourism, or 11 per cent of their total exports.
“Tourism has a very broad value chain. It relies on industries like hospitality, transport and recreation but it also feeds demand in food, arts, design, cultural products and services. This is one of the reasons that it is such an important sector for development,” Urosevic said.
The tourism value chain also provides important direct and indirect employment opportunities for vulnerable communities such as women and youth.
Tourism was also one of the main factors enabling Cabo Verde, the Maldives and Samoa to graduate from LDC status.
Despite all this, tourism is not often a government priority nor a major action sector for donors. Between 2006 and 2013, tourism comprised only 0.09 per cent of Official Development Assistance (ODA) and 0.4 per cent of aid for trade disbursements.
“This has meant that many LDCs have struggled to make the substantial infrastructure and utility investments needed to develop their tourism sector, become more competitive and advance their capacity for inclusive economic growth,” Urosevic said.
Opportunity in crisis
One of the lessons from tourism’s collapse, Urosevic said, is that governments have become fully aware of the importance of tourism to their economies, and the associated socioeconomic impacts, especially when it comes to the millions of jobs that are now at risk.
“This means that we have an opportunity to adjust our focus and step up support to invest in tourism, in particular green investment,” she said.
“What is very clear is that this work has to be done right now. We need to help countries survive through the crisis and prepare to receive tourists again.”
The World Tourism Organisation has released 23 recommendations for actions to support the tourism sector to bounce back. In LDCs, the most urgent focus has been on supporting tourism ministers to secure financial packages and additional borrowing options for mitigation and recovery offered by the International Monetary Fund, the World Bank and other International finance institutions.
“We are helping these countries to secure the financial capacity to sustain and support tourism businesses surviving and workers to have a wage, particularly informal workers who are not registered anywhere and need social support to survive,” Urosevic said.
They have also been offering support to strengthen institutions, as well as an integrated technical assistance package covering immediate economic recovery, implementation of protocols to reopen, marketing and digitalisation.
“One of our focuses in reopening destinations is strengthening of domestic and intra-regional markets. We think this could help the sector tremendously in the immediate and as we build recovery,” Urosevic said.
The tourism sector will definitely bounce back, Urosevic said, because of the deep desire of people to travel and connect with others.
“Just listen to the people around you… everybody wants to go somewhere. Travel has become part of our DNA. We need this dream time and moment of retreat with ourselves, nature and other cultures,” she said.
“But I think travellers are going to be different. This crisis has forced many of us to live locally and so we may think more about that when travelling internationally – seeking out local food, local purchases – and growing the local production of foods and goods for the benefit of everyone, but we will TravelTommorrow!”
Note: This article was originally published on Trade for Development News. To view the original article, please follow this link.
Sheraton Maldives Full Moon Resort & Spa has introduced its Family Fun Summer offer, a family-focused package designed to encourage guests to spend time together through dining, leisure and recreational activities in a private island setting.
Located 15 minutes by speedboat from Velana International Airport, the resort is offering the package as a year-round experience, despite its summer branding. The programme is intended for families seeking a stay that combines accommodation, meals and activities in a single offering.
The experience includes daily breakfast at Feast, where guests can access buffet selections for adults and children. Lunch is served as a three-course beachside meal, while evenings include buffet dinners, à la carte options and access to the resort’s speciality restaurants.
As part of the package, adult guests receive a USD 45 dining credit per night, which can be used at selected outlets including Baan Thai and Sea Salt. The offer is designed to expand dining options within the resort’s full board arrangement.
The package also includes activities aimed at different age groups. Children have access to the Sheraton Adventure Club, while families can take part in pool activities, water sports, sunset dolphin cruises and guided snorkelling excursions.
For guests seeking wellness experiences, Shine Spa for Sheraton offers a range of treatments, with the package including 15 per cent savings on selected services. The resort has also introduced a spa experience designed for parent and child. Additional recreational options include sunrise beach yoga, as well as access to tennis and football facilities.
Other inclusions within the offer include a complimentary family photoshoot and dining benefits for children when eating with their parents.
Family Fun Summer is available for booking until 15 June 2026, for stays through to 20 December 2026. Through the package, Sheraton Maldives Full Moon Resort & Spa is presenting a family-oriented resort experience centred on dining, recreation and shared time together.
Featured
InterContinental Maldives Maamunagau to mark Mother’s Day with wellness and dining offerings
InterContinental Maldives Maamunagau Resort has announced a Mother’s Day programme centred on wellness, dining and family experiences, offering guests a range of activities designed to mark the occasion in Raa Atoll.
Set within the resort’s island setting, the programme will feature a series of experiences aimed at encouraging families to spend time together through relaxation, dining and shared activities.
At AVI Spa, the Mother’s Day offering will include signature treatments focused on rest and balance. Guests will also have access to holistic sessions led by visiting practitioner Dr Afsana Aradhana Ghyas, whose work focuses on integrative wellbeing and emotional balance.
Dining experiences will form a central part of the programme. These will include floating breakfasts served in private villas, interactive cooking sessions with the resort’s chefs, and private dining experiences ranging from sunset beach dinners to sandbank dining under the stars.
The resort will also offer family-focused activities for the occasion. These will include craft sessions for children, ocean-inspired guided art activities and a family photoshoot intended to capture the day’s experiences.
Through the Mother’s Day programme, InterContinental Maldives Maamunagau Resort is presenting a combination of wellness, dining and family activities shaped around personal and shared experiences in a resort setting.
W Maldives has launched The Wavemaker Edit, a new ongoing series of curated collaborations with international talent, aimed at introducing a range of guest experiences across mixology, wellness, cuisine and music.
The series is designed as a rotating programme, with each edition bringing a different creative perspective to the resort. According to W Maldives, the initiative is intended to create a continuing calendar of experiences that combine social, cultural and wellness-led elements.
The first edition of The Wavemaker Edit will run from 3 to 14 June 2026 and will feature two themed chapters, titled Island Alchemy and The Restore Ritual.
Island Alchemy will focus on mixology. On 3 June, Kwok will lead a guest shift at SIP, presenting three cocktails that explore contrast and balance, including a bespoke creation inspired by the Maldives. The collaboration will continue on 6 June at WET Deck, where a poolside day party will feature a curated cocktail menu.
The second chapter, The Restore Ritual, will centre on wellness and movement in recognition of Global Wellness Day. Led by Mumbai-based yoga and movement educator Samiksha Shetty, the programme will include sessions focused on breathwork, mindfulness and alignment-based practice.
The wellness programme will include Sunset Yoga sessions at FIRE Beach on 12 and 14 June, as well as a morning meditation session at AWAY Spa on 13 June. The main event within this chapter will take place on 13 June, when guests will be able to join a Sunset Yoga session aboard the Horizon Yacht. This bookable experience will also include healthy refreshments and a 60-minute massage at AWAY Spa.
W Maldives said future editions of The Wavemaker Edit will expand into culinary, music and art-led experiences under a number of themed series, including Flavors Unscripted, Sound Wave and Make A Scene.
Commenting on the launch, General Manager Amila Handunwala said the initiative reflects the resort’s approach to continuously evolving the guest experience through collaborations with international talent.
W Maldives is positioning the series as part of its broader effort to offer more structured and experience-led programming for guests. In addition, the resort is promoting its Original Wavemaker package, which includes seaplane transfers and a half-board meal plan for two adults with a minimum stay of four nights.
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