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Tourism and Covid-19: An opportunity to rebuild better
By Michelle Kovacevic
Scenarios by the World Tourism Organisation (UNWTO) suggests that tourism could decline by 60-80 per cent this year, completely decimating the sector that is a key driver of growth for the world’s poorest countries.
“The impacts of Covid-19 on tourism are unprecedented. With borders closed, hotels shut down and planes on the ground tourism has come to a total standstill in the last two months,” said Zoritsa Urosevic, Director of Institutional Relations and Partnerships at UNWTO.
“The best-case scenario is a 58 per cent decline in international tourist arrivals if borders start gradually opening in July. This would be the biggest dip in international tourist arrivals in history.”
One hundred per cent of all world destinations have implemented travel restrictions in the wake of Covid-19, and this means 67 million fewer international tourists up to March, and $80 billion in lost exports.
Crucial sector for millions
Tourism is one of the largest and fastest-growing sectors in the world, representing nearly 10 per cent of the world’s GDP, 30 per cent of global services exports and providing one out of every 11 jobs.
Tourism is a crucial growth pillar for least developed countries (LDCs). In 2019, LDCs received 41 million international tourist arrivals – more than double the volume registered in 2010 – and earned $26 billion from international tourism, or 11 per cent of their total exports.
“Tourism has a very broad value chain. It relies on industries like hospitality, transport and recreation but it also feeds demand in food, arts, design, cultural products and services. This is one of the reasons that it is such an important sector for development,” Urosevic said.
The tourism value chain also provides important direct and indirect employment opportunities for vulnerable communities such as women and youth.
Tourism was also one of the main factors enabling Cabo Verde, the Maldives and Samoa to graduate from LDC status.
Despite all this, tourism is not often a government priority nor a major action sector for donors. Between 2006 and 2013, tourism comprised only 0.09 per cent of Official Development Assistance (ODA) and 0.4 per cent of aid for trade disbursements.
“This has meant that many LDCs have struggled to make the substantial infrastructure and utility investments needed to develop their tourism sector, become more competitive and advance their capacity for inclusive economic growth,” Urosevic said.
Opportunity in crisis
One of the lessons from tourism’s collapse, Urosevic said, is that governments have become fully aware of the importance of tourism to their economies, and the associated socioeconomic impacts, especially when it comes to the millions of jobs that are now at risk.
“This means that we have an opportunity to adjust our focus and step up support to invest in tourism, in particular green investment,” she said.
“What is very clear is that this work has to be done right now. We need to help countries survive through the crisis and prepare to receive tourists again.”
The World Tourism Organisation has released 23 recommendations for actions to support the tourism sector to bounce back. In LDCs, the most urgent focus has been on supporting tourism ministers to secure financial packages and additional borrowing options for mitigation and recovery offered by the International Monetary Fund, the World Bank and other International finance institutions.
“We are helping these countries to secure the financial capacity to sustain and support tourism businesses surviving and workers to have a wage, particularly informal workers who are not registered anywhere and need social support to survive,” Urosevic said.
They have also been offering support to strengthen institutions, as well as an integrated technical assistance package covering immediate economic recovery, implementation of protocols to reopen, marketing and digitalisation.
“One of our focuses in reopening destinations is strengthening of domestic and intra-regional markets. We think this could help the sector tremendously in the immediate and as we build recovery,” Urosevic said.
The tourism sector will definitely bounce back, Urosevic said, because of the deep desire of people to travel and connect with others.
“Just listen to the people around you… everybody wants to go somewhere. Travel has become part of our DNA. We need this dream time and moment of retreat with ourselves, nature and other cultures,” she said.
“But I think travellers are going to be different. This crisis has forced many of us to live locally and so we may think more about that when travelling internationally – seeking out local food, local purchases – and growing the local production of foods and goods for the benefit of everyone, but we will TravelTommorrow!”
Note: This article was originally published on Trade for Development News. To view the original article, please follow this link.
The Westin Maldives Miriandhoo Resort has announced a series of complimentary and signature wellness experiences to mark World Wellness Weekend, scheduled for the third week of September 2025. The programme is designed around Westin’s five Pillars of Well-Being — Feel Well, Eat Well, Sleep Well, Move Well, and Play Well — encouraging guests to restore, move, and connect in the natural surroundings of the Maldives.
The activities commence on Friday, 19 September, with a game of water volleyball, combining light-hearted competition with physical activity under the Maldivian sun. As evening falls, the practice of Yoga Nidra will be held, guiding participants into a state of conscious rest and restoration.
On Saturday, 20 September, the agenda features Craft Your Glow, a workshop where guests create body scrubs using natural ingredients and tropical botanicals. The day continues with runWestin, an invigorating sunset beach run that highlights the benefits of movement and outdoor exercise.
The programme concludes on Sunday, 21 September, with Sunrise Yoga at the resort’s Yoga Pavilion. This gentle morning practice harmonises breath and movement, offering a balanced start to the day. Later, a Massage Workshop will provide guided techniques for easing tension in the head, neck, and shoulders, offering couples and individuals alike skills they can apply beyond their stay.
Situated in Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort integrates its well-being philosophy across the guest experience. The resort positions World Wellness Weekend as more than a schedule of events, presenting it instead as an opportunity to embrace mindful living, movement, and rest.
Guests considering a stay may also opt for the ‘Earn, Eat, Enjoy; package, which includes breakfast for two adults and two children, a resort credit of USD 70, and a range of complimentary wellness activities to enhance their island experience.
This September, SO/ Maldives will host SCULPT. STRETCH. SHINE., a three-day wellness retreat in collaboration with international wellness figure and founder of Top Stretching, Anna Kanyuk. The programme will take place in the setting of Emboodhoo Lagoon and aims to combine movement, mindfulness, and contemporary lifestyle elements within a luxury resort environment.
The retreat will span three days on the resort’s private island, offering participants a structured experience designed to support physical fitness, skincare, and overall wellbeing. Activities will include sunrise sessions on floating decks, evening programmes on the beach, and a series of workshops and classes delivered by Kanyuk and other experts.
Mornings will begin with workouts on the ocean-facing yoga deck, ranging from full-body flows and posture-focused core exercises to high-intensity cardio sessions. These will be followed by small-group workshops at the Pavilion at Hadaba, where participants can join sessions such as Kanyuk’s Facebuilding 101, skincare practices, and talks on nutrition, motivation, and lifestyle balance. In the evenings, activities will move to Lazuli Beach, where stretching, breathwork, and reflection will take place as the sun sets.
The retreat is designed not as a detox programme but as a curated approach to rebalancing and rejuvenation. Each session is intended to help participants enhance physical strength, improve skin health, and adopt practices to support mental clarity.
SO/ Maldives describes itself as a private-island fashion resort that combines avant-garde design with natural surroundings. Villas are located either overwater or within the island’s vegetation, with minimalist interiors, private pools, and wide lagoon or jungle views. Social and dining venues include Lazuli Beach Club, which offers a Mediterranean-inspired experience, and Hadaba, the resort’s signature Middle Eastern dining concept.
With its design-driven identity and wellness-focused philosophy, SO/ Maldives is positioning the retreat as an opportunity for guests to pursue wellbeing within a high-end leisure setting. SCULPT. STRETCH. SHINE. will be held as an intimate programme with limited participation available.
Summer Island Maldives is celebrating a decade of barefoot charm and Maldivian hospitality with the launch of a special 10th Anniversary Giveaway. The award-winning resort is offering one winner and a companion the opportunity to enjoy 10 nights in paradise, entirely complimentary.
The Grand Prize Includes:
- Ten nights for two in a Water Villa
- All-inclusive meals and beverages
- Roundtrip speedboat transfers from Velana International Airport
- A Serenity full-body massage for two at Firuma Spa by Serena
- A 10-dive package per guest with Diverland Maldives, or an Open Water certification course for beginners
- Curated experiences including a Beach BBQ Dinner, Sandbank Picnic, Sunset Cruise, and non-motorised water sports
“This anniversary marks a decade of incredible memories and meaningful connections with guests from around the world,” said Mohamed Thaufeeq, Resort Manager at Summer Island Maldives. “As a way of saying thank you, we are inviting our guests to join the celebration and have the chance to experience everything that makes Summer Island so special.”
To enter, participants are required to:
- Follow @summer.island.maldives on Instagram
- Like the giveaway post
- Tag two friends in the comments (the tagged friends must also follow the page)
- Share the post on their Instagram story and tag the resort (private account holders must send a screenshot of the tagged story)
Key Details:
- Open to all nationalities aged 18 and above
- Travel period: 1 September 2025 to 31 August 2026 (blackout dates apply and bookings are subject to availability)
- International flights are not included
- Winner will be announced on 1 October 2025 via Instagram
- Prize is non-transferable and cannot be redeemed for cash
The giveaway reflects the resort’s ongoing commitment to offering authentic, joyful, and eco-conscious holiday experiences.
Located just 45 minutes by speedboat from Malé, Summer Island Maldives is managed by Kaimoo Resorts and Hotels. The resort is recognised for its relaxed barefoot philosophy, sustainability initiatives, and warm hospitality. Its accolades include the Tripadvisor Travellers’ Choice Award 2024 and the TUI Global Hotel Quality Awards in both 2024 and 2025.
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