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Tourism and Covid-19: An opportunity to rebuild better
By Michelle Kovacevic
Scenarios by the World Tourism Organisation (UNWTO) suggests that tourism could decline by 60-80 per cent this year, completely decimating the sector that is a key driver of growth for the world’s poorest countries.
“The impacts of Covid-19 on tourism are unprecedented. With borders closed, hotels shut down and planes on the ground tourism has come to a total standstill in the last two months,” said Zoritsa Urosevic, Director of Institutional Relations and Partnerships at UNWTO.
“The best-case scenario is a 58 per cent decline in international tourist arrivals if borders start gradually opening in July. This would be the biggest dip in international tourist arrivals in history.”
One hundred per cent of all world destinations have implemented travel restrictions in the wake of Covid-19, and this means 67 million fewer international tourists up to March, and $80 billion in lost exports.
Crucial sector for millions
Tourism is one of the largest and fastest-growing sectors in the world, representing nearly 10 per cent of the world’s GDP, 30 per cent of global services exports and providing one out of every 11 jobs.
Tourism is a crucial growth pillar for least developed countries (LDCs). In 2019, LDCs received 41 million international tourist arrivals – more than double the volume registered in 2010 – and earned $26 billion from international tourism, or 11 per cent of their total exports.
“Tourism has a very broad value chain. It relies on industries like hospitality, transport and recreation but it also feeds demand in food, arts, design, cultural products and services. This is one of the reasons that it is such an important sector for development,” Urosevic said.
The tourism value chain also provides important direct and indirect employment opportunities for vulnerable communities such as women and youth.
Tourism was also one of the main factors enabling Cabo Verde, the Maldives and Samoa to graduate from LDC status.
Despite all this, tourism is not often a government priority nor a major action sector for donors. Between 2006 and 2013, tourism comprised only 0.09 per cent of Official Development Assistance (ODA) and 0.4 per cent of aid for trade disbursements.
“This has meant that many LDCs have struggled to make the substantial infrastructure and utility investments needed to develop their tourism sector, become more competitive and advance their capacity for inclusive economic growth,” Urosevic said.
Opportunity in crisis
One of the lessons from tourism’s collapse, Urosevic said, is that governments have become fully aware of the importance of tourism to their economies, and the associated socioeconomic impacts, especially when it comes to the millions of jobs that are now at risk.
“This means that we have an opportunity to adjust our focus and step up support to invest in tourism, in particular green investment,” she said.
“What is very clear is that this work has to be done right now. We need to help countries survive through the crisis and prepare to receive tourists again.”
The World Tourism Organisation has released 23 recommendations for actions to support the tourism sector to bounce back. In LDCs, the most urgent focus has been on supporting tourism ministers to secure financial packages and additional borrowing options for mitigation and recovery offered by the International Monetary Fund, the World Bank and other International finance institutions.
“We are helping these countries to secure the financial capacity to sustain and support tourism businesses surviving and workers to have a wage, particularly informal workers who are not registered anywhere and need social support to survive,” Urosevic said.
They have also been offering support to strengthen institutions, as well as an integrated technical assistance package covering immediate economic recovery, implementation of protocols to reopen, marketing and digitalisation.
“One of our focuses in reopening destinations is strengthening of domestic and intra-regional markets. We think this could help the sector tremendously in the immediate and as we build recovery,” Urosevic said.
The tourism sector will definitely bounce back, Urosevic said, because of the deep desire of people to travel and connect with others.
“Just listen to the people around you… everybody wants to go somewhere. Travel has become part of our DNA. We need this dream time and moment of retreat with ourselves, nature and other cultures,” she said.
“But I think travellers are going to be different. This crisis has forced many of us to live locally and so we may think more about that when travelling internationally – seeking out local food, local purchases – and growing the local production of foods and goods for the benefit of everyone, but we will TravelTommorrow!”
Note: This article was originally published on Trade for Development News. To view the original article, please follow this link.
One&Only Reethi Rah invites guests to continue their wellness journey at the renowned One&Only Spa, which has recently received a prestigious five-star rating from the Forbes Travel Guide — the first and only spa in the Maldives to earn this recognition. Surrounded by tropical greenery, the spa offers a tranquil retreat where ancient healing practices meet modern techniques, providing tailored treatments that promote lasting wellbeing.
Throughout the year, One&Only Reethi Rah has hosted leading international wellness practitioners, and the remainder of 2025 will feature an inspiring series of experiences guided by acclaimed experts. From holistic therapies and Ayurveda to Pilates, yoga, Barre, and CrossFit, each visiting specialist brings unique expertise and methodology to the island, delivering highly personalised sessions designed around each guest’s individual needs.
Beginning in October, Ayurveda specialist Dr Shreejit Ghadigaonkar will offer personalised consultations and treatments based on one of the world’s oldest healing systems, using herbal remedies, massage, and holistic therapies to restore balance. During the same period, Shannon Fenton, a Pilates and yoga instructor, will lead mindful movement sessions to enhance posture, body awareness, and overall wellbeing.
In November, bespoke fitness coach Nicky Holender will introduce tailored programmes focused on strength, endurance, and motivation, while holistic therapist Darya Gudkova will offer deeply restorative treatments combining Eastern traditions with a contemporary understanding of anatomy and psychology.
The season will continue into December and January with Sanam Heravi, a STOTT-certified Barre specialist, whose sessions use intelligent movement to support rehabilitation and life transitions. Guests seeking high-intensity training will be able to train with Zubaid Toefy, a CrossFit coach with a background in Muay Thai and Olympic weightlifting, known for his dynamic and disciplined approach.
Each visiting practitioner contributes distinct expertise to the spa’s offerings, enabling guests to explore individual paths towards vitality, clarity, and inner balance
Whether guests are beginning a new wellness journey or deepening established rituals, the One&Only Spa provides a setting for intentional transformation. From sunrise yoga sessions to deeply restorative treatments, every moment is designed to strengthen the connection between mind, body, and nature within the serene environment of the Maldives.
For guests seeking advanced skincare, the spa also presents a curated selection of facial treatments that combine cutting-edge technology with high-performance formulations. Through partnerships with globally renowned brands such as Augustinus Bader, the spa offers rejuvenating therapies that leave the skin feeling nourished, firm, and radiant.
Royal Island participated in the Baani Event, which achieved a Guinness World Record for the largest number of people snorkelling simultaneously. Twenty-eight participants represented the resort at Villingilifaru Finolhu, located approximately two kilometres across the lagoon from Royal Island. The island lies within the UNESCO Biosphere Reserve of Baa Atoll, in close proximity to Hanifaru Bay, one of the Maldives’ most renowned manta aggregation sites.
The resort’s involvement aligns with its ongoing coral restoration initiatives on the house reef. Efforts include the installation of nursery frames, out-planting of resilient coral fragments, regular monitoring, and guest briefings aimed at encouraging reef-safe practices such as calm water entries, mindful finning, and maintaining respectful distances from marine life. These measures contribute to a low-impact snorkelling experience while supporting the long-term health of the reef ecosystem.
Royal Island’s environmental stewardship extends beyond marine conservation to community engagement. Recent activities include native tree and coastal vegetation planting to enhance shoreline stability and biodiversity, as well as periodic beach and lagoon clean-ups conducted in partnership with local organisations. Educational programmes for schools and youth groups promote ocean literacy and foster a culture of environmental guardianship across Baa Atoll.
Amidst the clear lagoons and coral gardens, Royal Island’s participation in the record-setting event underscores its message of responsible enjoyment of the Maldives — protecting coral ecosystems and strengthening community bonds through sustainable tourism and collaboration.
SO/ Maldives presents a bold fusion of avant-garde style and barefoot luxury, creating a distinctive island experience where fashion, art, and contemporary design converge. The resort embodies creativity and sophistication across its vibrant villas, dining venues, and beach clubs, inviting guests to embrace the high-energy spirit of “Style, Bold, and Playful.”
This Halloween, the resort will transform into an island of eerie elegance and playful mischief, offering guests an unconventional celebration on the shores of Lazuli Beach Club. On Friday, 31 October 2025, the day’s festivities will include activities for all ages, from imaginative workshops to moonlit gatherings by the sea.
The celebrations will begin with interactive family experiences at The Nest, including Mask Making, Tie-Dye Halloween T-Shirt Painting, and Scary Cookie Making. Children can also enjoy DIY Costume Creation, Face Painting, and a Trick-or-Treat Parade along Lazuli Beach Club. The daytime programme is designed to inspire creativity and fun for both young guests and adults.
As evening approaches, the atmosphere will take on a more mysterious tone. The Witches & Waves Dinner will be served beachside from 6:30 PM to 10:00 PM, offering a four-course set menu accompanied by a themed welcome cocktail and a captivating ambience under the stars.
From 8:00 PM to 11:00 PM, guests can enjoy Spooky Special Cocktails at Lazuli Beach Club Bar with 50% off themed drinks, followed by the Spooky Halloween Party featuring DJ performances, glow body paint, and “witchy shoulder spells”—a five-minute charm that may win participants 50% off. The evening will culminate in the Glow Foam Party at 8:30 PM, combining music, lights, and foam against the backdrop of the moonlit sea.
“This isn’t your average haunted house; it’s a beachfront bash with a twist of glamour and a splash of mischief,” said Olivier Moies-Delval, General Manager of SO/ Maldives. “We’re reimagining Halloween in true SO/ style—bold, beautiful, and beyond expectations.”
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