Culture
Coronavirus frustrates Saudi women’s push for financial independence
Al ULA, Saudi Arabia (Reuters) – Abeer al-Howayan despaired of ever working after spending eight years trying to find a job that would put her chemistry degree to use in the Saudi Arabian town of Al Ula.
She eventually abandoned her scientific ambitions and turned to selling homemade cakes, before she was chosen last year for a government training programme to support a $20 billion flagship tourism project in the kingdom’s northwestern region.
The 31-year-old learned how to make artisanal soap from French experts flown in by Saudi authorities, and in late December started selling her creations at a booth near the rock-hewn tombs of Madain Saleh, site of an ancient civilisation.
She also started offering her wares online.
Then the coronavirus struck. Even after all her compromises, Howayan’s future is uncertain once again.
The pandemic has hammered Saudi Arabia’s nascent non-religious tourism industry – among the few new sectors to have emerged under Crown Prince Mohammed bin Salman’s drive to diversify the economy from oil and create millions of jobs.
“It is very tough, but I keep telling myself things will get better after corona. One has to remain optimistic,” Howayan, whose online business has also slowed, told Reuters.
Women in the United States and Europe have taken an outsized hit from the wave of unemployment caused by the coronavirus, but for women in Saudi Arabia the downturn is particularly damaging because it struck just as their efforts to enter the workforce and gain greater financial independence were gaining traction.
Howayan is among nearly one million unemployed Saudis – 12% of the working-age population – pinning their hopes on the prince’s vision to modernise the conservative and patriarchal country with ambitious projects.
Women make up about 83% of the jobless, according to the Saudi statistics office. And it’s an educated group; 70% of those women have high school diplomas or university degrees.
And many were counting on the new sectors such as tourism to provide their entry to the workforce.
Private sector squeezed
Tackling unemployment is a main pillar of Prince Mohammed’s plan. He promised in 2017 “better unemployment numbers by 2020” and to cut the jobless rate to 7% over the next decade.
But the rate has fallen by less than 1 percentage point.
A tough task has become even tougher as coronavirus disruptions and austerity measures have squeezed the finances of the private sector.
“To reduce unemployment, the private sector will need to create at least 500,000 to 1 million jobs for Saudis, said John Sfakianakis, a Gulf expert at the University of Cambridge, “But this year alone, the private sector will unavoidably contract by 7% … and that’s just this year.”
Finance Minister Mohammed al-Jadaan told Reuters that the government remained committed to job creation targets and was still funding training and capacity building.
“Coronavirus is with us this year and possibly for a part of next year, but then it will go away and when it goes away we need to make sure that we have seized this time to build more capacity and train more people to be ready when we start offering services again,” said Jadaan. He did not specifically address the issue of women.
According to regional experts, a faltering of the reform drive could lead to the public questioning the social contract between the ruling Al Saud family and the people in a country where 80% of the population is under 30.
Oil wealth is shared across the kingdom in exchange for popular submission to absolute monarchical rule. However there could be some social discontent if jobs do not materialise and Saudis find themselves paying more taxes with less state benefits, according to Yasmine Farouk at the Carnegie Middle East Center.
“It will eventually guide the country into a political discussion that the leadership doesn’t want,” she said.
Ending gender segregation
Saudi Arabia has largely struggled to lure foreign capital outside the energy sector as many investors hesitate over Riyadh’s human rights record and the commercial viability of some domestic mega projects.
But the entertainment and tourism industries started taking off last year, accompanied by social reforms to open up the kingdom, including ending gender segregation in most public places and introducing public entertainment. Thousands of jobs were created and Saudis flocked to concerts, festivals and sporting events.
Last year, the kingdom attracted international acts from Cirque du Soleil to Mariah Carey, Italian tenor Andrea Bocelli and Greek musician Yanni. Saudis also cheered female WWE wrestlers in Riyadh, and heavyweight boxers Anthony Joshua and Andy Ruiz Jr in a custom-built 15,000 person stadium.
However the Saudi tourism minister told Reuters in April that the industry, including Muslim pilgrimages, could decline by 35-45% this year due to coronavirus measures.
Abeer Mohammed Jumuah is another example of a woman who benefited from the prince’s reform drive. She spent years looking for a job as a teacher after graduating from university in home economics, and eventually joined a government training programme last year to learn cooking skills in Paris.
The 31-year-old has returned to a catering role in Saudi Arabia helping Michelin-starred chefs, but it is only temporary and she will eventually need to find new work – something that has become a trickier proposition in the wake of the pandemic.
“I hope that one day I can open a café where I can offer a breakfast menu with lots of French pastries,” she said. “I want to be financially independent and I want my two daughters, aged four and seven, to have a better living standard.”
Changing expectations
Analysts said they expected a recovery in tourism and entertainment to start in the first half of 2021, with the sectors requiring government support for at least a few years.
The Royal Commission for Al Ula, set up in 2017 to carry out reforms in the crown prince’s drive, said it planned to reopen in October this year, and a spokesman said it was committed to job creation.
Some are hopeful for the future.
Madiha al-Anazy, 29, joined a five-month tour guide training programme when she returned from Florida in May 2019 with a masters degree in biotechnology, and now has a permanent job as a tour guide.
Her 33-year-old husband, Mohamad, was temporarily taken on as a part-time “ranger” to protect heritage sites and the couple is betting on a revival in the tourism sector.
“We hope he will find a permanent job one day,” Anazy said.
Private-sector job creation is partly intended to wean citizens off reliance on the state as more than two-thirds of the Saudi workforce is employed by the government and their salaries account for roughly half of 2020 budget spending.
Low oil prices would make it difficult for past state largesse to continue. This could lead to many young Saudis taking lower-income jobs typically relegated to foreigners, in a societal shift, according to Karen Young, a Gulf analyst at the American Enterprise Institute in Washington.
“People’s expectation for income and lifestyle are going to be different to their parents,” she said.
Reporting and photo: Reuters
Culture
Maagiri Hotel celebrates Independence Day with special dining offers
Maagiri Hotel is set to celebrate the Independence Day of the Maldives with a series of special dining experiences, inviting guests, families, and the local community to come together and commemorate this significant national occasion.
To mark the celebrations, the hotel will host an Independence Day Special Breakfast Buffet from 24 to 26 July 2026. Guests can enjoy a generous selection of local and international breakfast favourites in a warm and welcoming setting, making it the perfect way to begin the holiday celebrations with family and friends.
The festivities will continue on 26 July 2026 with a Special Maldivian Dinner Buffet at Faru Restaurant. The dinner will feature a variety of authentic Maldivian dishes, carefully prepared by the hotel’s culinary team to showcase the rich flavours and traditions of the Maldives. From local delicacies to beloved national favourites, the buffet offers a memorable dining experience that celebrates the country’s culinary heritage.
Adding a sweet touch to the celebrations, Maagiri Hotel also features a selection of locally crafted artisan ice cream flavours with the support of Iceto, highlighting the creativity of local artisans and celebrating Maldivian craftsmanship through unique, handcrafted treats at the Rooftop Restaurant.
As part of the hotel’s commitment to celebrating national occasions, the Independence Day promotions are designed to bring people together through exceptional food, warm hospitality, and a shared appreciation for Maldivian culture and traditions.
Maagiri Hotel warmly welcomes guests to join the Independence Day celebrations and enjoy a memorable dining experience while honouring the spirit of the nation’s independence.
For reservations and bookings, please call 3318484 / 7228484 or text (Viber) 7228484.
Culture
Where Maldivian culture lives on: Inside Athireege at Sun Siyam Vilu Reef
How Sun Siyam Vilu Reef Is Keeping Maldivian Culture Alive: The smell reaches you before anything else: warm coconut oil, faintly sweet, drifting from a low-roofed beach house. Inside, a woman works patiently with her hands, pressing, turning and drawing the oil slowly from the flesh, just as it has been done for generations on these islands. Standing on a tiny coral island in the South Nilandhe Atoll, time seems to lose its importance.

This is Athireege, the cultural heart of Sun Siyam Vilu Reef, part of the Privé Collection within Sun Siyam. It is not a museum, nor a demonstration staged for the camera. It is a living sanctuary where the crafts, rituals and flavours of traditional Maldivian life are practised by hand, by voice and by fire. Here, an immersive cultural journey invites guests to discover the traditions, flavours and stories that continue to shape island life, offering a deeper connection to the Maldives beyond its postcard-perfect beaches.

Once a week, guests are invited to experience Maldivian Roots Day, a journey that reveals the customs, skills and traditions that have shaped island life for generations. Visitors leave with more than memories of turquoise waters they leave with a deeper understanding of the place they have called home, even if only for a few days.

The experience begins with a hands-on coconut oil making class, uncovering traditional crafting techniques first-hand at Athireege. Authenticity is the soul of this space, where traditional island living is brought to life using real, handcrafted tools. Guests can run their fingers over the very techniques that Maldivians have used to sustain island life for centuries whether witnessing the intricate art of palm weaving known as Fangi Vinun, trying their hand at coir rope making, known in Dhivehi as Roanu Veshun or playing traditional mancala style games like Ohvalhu Gondi Kulhun.

As the afternoon softens into evening, pandan-infused tea is served alongside sweet and savoury local delicacies. As daylight fades, stories take their place. History of Maldives, real experiences with island tales and memories of life before tourism are shared aloud, reviving a tradition that once passed history from one generation to the next.
The centre of this cultural journey is the Malaafaih, a magnificent, traditional Maldivian banquet. Translating roughly to “abundance,” the Malaafaih was historically prepared for grand celebrations, weddings, and community gatherings. This carefully curated feast invites guests to gather, share, and experience authentic local flavours in a deeply communal setting, honouring the true spirit of island hospitality.

At Sun Siyam Vilu Reef, the Malaafaih is celebrated both at sunrise, as a traditional breakfast, and beneath the stars as an evening feast. The menu changes with the season and the day’s catch, but its spirit remains the same, dishes are shared, conversations unfold naturally, and strangers often leave the table feeling like friends. Whether beginning the day with a traditional breakfast or gathering beneath the stars for an evening feast, guests can completely immerse themselves in this rare culinary ritual, tailored exclusively to their stay.

At a time when travellers increasingly seek meaningful connections with the places they visit, Athireege offers something becoming increasingly rare: traditions that are still lived rather than performed. Long after the final stories have been told and the feast has ended, it is often these moments not simply the beaches or the villas that guests remember most. At Sun Siyam Vilu Reef, space has always been made for the culture that made these islands worth travelling to in the first place.
To explore or to book your stay, visit Sun Siyam Vilu Reef. For exclusive offers, join Siyam Rewards and book direct at sunsiyam.com.
Culture
Oaga Art Resort showcases Maldivian art on international stage
Oaga Art Resort has successfully concluded The Shape of Return, a contemporary Maldivian art exhibition presented in collaboration with Oevaali Art Gallery, Singapore. Running from 21 June to 5 July 2026, the exhibition brought together the works of 15 Maldivian artists, introducing international audiences to stories of identity, memory, belonging and cultural heritage through contemporary visual art.
The collaboration between Oaga Art Resort and Oevaali Art Gallery reflects a shared commitment to creating meaningful platforms for Maldivian artists beyond the country’s shores. Housed within Oevaali Art Gallery’s intimate space dedicated to Maldivian fine art, The Shape of Return transformed the gallery into a window into the Maldives, inviting visitors to experience narratives that extend far beyond the destination’s familiar image of turquoise waters and white sand beaches.

Originally commissioned as part of Maldives; A Simple Story, the artworks were first created as individual installations within Oaga Art Resort’s Veyoge Gallery Villas, where each space was designed as a living narrative inspired by Maldivian culture and everyday life. Their presentation in Singapore brought these dispersed works together for the first time, forming a collective archive of contemporary Maldivian artistic expression within an international gallery setting.
The exhibition formed part of Oaga Art Resort’s broader engagement at ILTM Asia Pacific Singapore, where the resort representatives connected with luxury travel advisors and industry partners from across the region. Extending beyond the trade environment, Oaga hosted private viewings at Oevaali Art Gallery, offering selected partners a deeper cultural context to the resort’s creative philosophy and hospitality narrative. These sessions created a more immersive layer of engagement, bridging conversations initiated at ILTM with the artistic foundations of the resort experience.

Alongside the exhibition, visitors also experienced a miniature installation inspired by Oaga’s Veyoge Gallery Villas, offering visitors a scaled glimpse into the environments where the artworks originate. Guests were also invited to participate in a Veyoge giveaway, extending the exhibition beyond the gallery space while introducing audiences to the artistic experiences that await at Oaga Art Resort.
Bringing together artists from diverse creative disciplines, The Shape of Return showcased painting, mixed media, illustration and visual storytelling that explored the connections between people, place and memory while celebrating the evolving narratives of contemporary Maldivian creators.

“We have always envisioned Oaga as more than just a beach resort – it is an art platform; a destination where people can connect with the Maldives through creative and whimsical storytelling. It has been a joy to bring a glimpse of this to a global stage through the work of 15 local artists, and deeply moving to witness the connections formed through this exhibition. This is a milestone not just for Oaga, but for Maldivian contemporary art.” said Nawaila Nashid, Director of Brand Experience of Oaga Art Resort.
Featured Maldivian artists include Alwan Ibrahim, Hawwa Lahfa, Hidhana Latheef, Zifla Ibrahim, Zuha Bari, Hassan Niyaz, Aishath Shuaila, Mariyam Halym, Baburu Akuru x Jille, Dhyna Shaheem, Emaz Shakoor, Aminath Fathina, Afzal Shaafiu (Afu), Mohamed Hisan and Aima Musthafa.

Concluding on 5 July 2026, The Shape of Return marks another milestone in Oaga Art Resort’s continued mission to create meaningful opportunities for Maldivian artists while fostering international appreciation for the country’s contemporary creative voices through art, storytelling and cultural exchange.
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