Culture
Coronavirus frustrates Saudi women’s push for financial independence
Al ULA, Saudi Arabia (Reuters) – Abeer al-Howayan despaired of ever working after spending eight years trying to find a job that would put her chemistry degree to use in the Saudi Arabian town of Al Ula.
She eventually abandoned her scientific ambitions and turned to selling homemade cakes, before she was chosen last year for a government training programme to support a $20 billion flagship tourism project in the kingdom’s northwestern region.
The 31-year-old learned how to make artisanal soap from French experts flown in by Saudi authorities, and in late December started selling her creations at a booth near the rock-hewn tombs of Madain Saleh, site of an ancient civilisation.
She also started offering her wares online.
Then the coronavirus struck. Even after all her compromises, Howayan’s future is uncertain once again.
The pandemic has hammered Saudi Arabia’s nascent non-religious tourism industry – among the few new sectors to have emerged under Crown Prince Mohammed bin Salman’s drive to diversify the economy from oil and create millions of jobs.
“It is very tough, but I keep telling myself things will get better after corona. One has to remain optimistic,” Howayan, whose online business has also slowed, told Reuters.
Women in the United States and Europe have taken an outsized hit from the wave of unemployment caused by the coronavirus, but for women in Saudi Arabia the downturn is particularly damaging because it struck just as their efforts to enter the workforce and gain greater financial independence were gaining traction.
Howayan is among nearly one million unemployed Saudis – 12% of the working-age population – pinning their hopes on the prince’s vision to modernise the conservative and patriarchal country with ambitious projects.
Women make up about 83% of the jobless, according to the Saudi statistics office. And it’s an educated group; 70% of those women have high school diplomas or university degrees.
And many were counting on the new sectors such as tourism to provide their entry to the workforce.
Private sector squeezed
Tackling unemployment is a main pillar of Prince Mohammed’s plan. He promised in 2017 “better unemployment numbers by 2020” and to cut the jobless rate to 7% over the next decade.
But the rate has fallen by less than 1 percentage point.
A tough task has become even tougher as coronavirus disruptions and austerity measures have squeezed the finances of the private sector.
“To reduce unemployment, the private sector will need to create at least 500,000 to 1 million jobs for Saudis, said John Sfakianakis, a Gulf expert at the University of Cambridge, “But this year alone, the private sector will unavoidably contract by 7% … and that’s just this year.”
Finance Minister Mohammed al-Jadaan told Reuters that the government remained committed to job creation targets and was still funding training and capacity building.
“Coronavirus is with us this year and possibly for a part of next year, but then it will go away and when it goes away we need to make sure that we have seized this time to build more capacity and train more people to be ready when we start offering services again,” said Jadaan. He did not specifically address the issue of women.
According to regional experts, a faltering of the reform drive could lead to the public questioning the social contract between the ruling Al Saud family and the people in a country where 80% of the population is under 30.
Oil wealth is shared across the kingdom in exchange for popular submission to absolute monarchical rule. However there could be some social discontent if jobs do not materialise and Saudis find themselves paying more taxes with less state benefits, according to Yasmine Farouk at the Carnegie Middle East Center.
“It will eventually guide the country into a political discussion that the leadership doesn’t want,” she said.
Ending gender segregation
Saudi Arabia has largely struggled to lure foreign capital outside the energy sector as many investors hesitate over Riyadh’s human rights record and the commercial viability of some domestic mega projects.
But the entertainment and tourism industries started taking off last year, accompanied by social reforms to open up the kingdom, including ending gender segregation in most public places and introducing public entertainment. Thousands of jobs were created and Saudis flocked to concerts, festivals and sporting events.
Last year, the kingdom attracted international acts from Cirque du Soleil to Mariah Carey, Italian tenor Andrea Bocelli and Greek musician Yanni. Saudis also cheered female WWE wrestlers in Riyadh, and heavyweight boxers Anthony Joshua and Andy Ruiz Jr in a custom-built 15,000 person stadium.
However the Saudi tourism minister told Reuters in April that the industry, including Muslim pilgrimages, could decline by 35-45% this year due to coronavirus measures.
Abeer Mohammed Jumuah is another example of a woman who benefited from the prince’s reform drive. She spent years looking for a job as a teacher after graduating from university in home economics, and eventually joined a government training programme last year to learn cooking skills in Paris.
The 31-year-old has returned to a catering role in Saudi Arabia helping Michelin-starred chefs, but it is only temporary and she will eventually need to find new work – something that has become a trickier proposition in the wake of the pandemic.
“I hope that one day I can open a café where I can offer a breakfast menu with lots of French pastries,” she said. “I want to be financially independent and I want my two daughters, aged four and seven, to have a better living standard.”
Changing expectations
Analysts said they expected a recovery in tourism and entertainment to start in the first half of 2021, with the sectors requiring government support for at least a few years.
The Royal Commission for Al Ula, set up in 2017 to carry out reforms in the crown prince’s drive, said it planned to reopen in October this year, and a spokesman said it was committed to job creation.
Some are hopeful for the future.
Madiha al-Anazy, 29, joined a five-month tour guide training programme when she returned from Florida in May 2019 with a masters degree in biotechnology, and now has a permanent job as a tour guide.
Her 33-year-old husband, Mohamad, was temporarily taken on as a part-time “ranger” to protect heritage sites and the couple is betting on a revival in the tourism sector.
“We hope he will find a permanent job one day,” Anazy said.
Private-sector job creation is partly intended to wean citizens off reliance on the state as more than two-thirds of the Saudi workforce is employed by the government and their salaries account for roughly half of 2020 budget spending.
Low oil prices would make it difficult for past state largesse to continue. This could lead to many young Saudis taking lower-income jobs typically relegated to foreigners, in a societal shift, according to Karen Young, a Gulf analyst at the American Enterprise Institute in Washington.
“People’s expectation for income and lifestyle are going to be different to their parents,” she said.
Reporting and photo: Reuters
Cooking
Chef Nawal Alkhalawi leads Eid culinary programme at JOALI BEING
JOALI BEING has concluded its Eid al-Adha celebrations, which took place from 25 to 31 May 2026, bringing together families, culture, culinary discovery and shared experiences through a curated programme inspired by generosity, togetherness and reflection.
A central feature of this year’s celebrations was an exclusive culinary residency by Saudi chef Nawal Alkhalawi, who joined the island from Jeddah to present a series of dining experiences inspired by contemporary Saudi cuisine, heritage and storytelling.Throughout the residency, Chef Nawal introduced guests to the flavours, traditions and rituals that shape Saudi family life, using food as a platform for cultural exchange and connection.

One of the highlights of the programme was Chef Nawal Alkhalawi’s Dinner, held on 29 May at MOJO. The family-style sharing experience drew inspiration from the hospitality and flavours of Saudi Arabia, featuring signature dishes such as Whipped Date Butter with charcoal bread and her “Jewels of the Red Sea” selection.
The dinner continued with slow-roast lamb shoulder served with curated shawarma accompaniments, before concluding with a contemporary dessert of white peach, apricot rose and coconut yoghurt. Guests were also served a Saudi date and cheese platter showcasing regional flavours.

The following day, families gathered at the Culinary Learning Centre for Chef Nawal Alkhalawi’s Family Cooking Class. Designed as a hands-on experience for guests of different generations, the class explored the culinary meeting point between the Red Sea and the Indian Ocean.
Participants prepared Spiced Prawn Tartare with Lime and Black Lime Aioli in Tapioca-Wild Rice, reflecting the connections between the two regions through ingredients, techniques and shared coastal influences.

In addition to the residency, JOALI BEING’s Eid programme featured a range of family-focused culinary and lifestyle experiences. These included energy bar making, waffle and pizza workshops, afternoon tea rituals, chocolate masterclasses, destination dining experiences and the Eid Sunset Soirée, where guests gathered on FLOW Beach for a golden-hour celebration with music and ocean views.
Other experiences during the week included private villa dining, breakfasts at the Turtle Tree House and a special Eid edition of the Indian Ocean Dinner, offering families and loved ones opportunities to mark the occasion in different settings across the island.

JOALI BEING said the celebrations reflected its commitment to creating spaces where guests can reconnect with themselves and one another while embracing the island’s philosophy of the Joy of Well-Living.
Culture
Madifushi Private Island brings Maldivian Eid traditions to life with island-wide celebration
Madifushi Private Island, one of the Maldives’ most cherished luxury island retreats, welcomed Eid Al Adha with a heartfelt and immersive day of cultural celebrations. Under the theme Eid By The Sea: Timeless Maldivian Heritage, the resort crafted a thoughtfully curated programme honouring the sacred traditions of Eid whilst inviting guests into the warmth and depth of authentic Maldivian culture.
From dawn prayers at the resort’s mosque to an enchanting evening of traditional Langiri performance, the day was designed to offer guests and team members alike a genuine and meaningful connection to this beloved occasion — experienced against the breathtaking backdrop of the Indian Ocean.
The celebrations commenced at dawn with the Eid Prayer at the resort’s mosque, open to all guests wishing to participate in this sacred and serene moment of communal reflection. The morning continued with an Eid Cake Cutting Ceremony held immediately following prayers, inviting the entire resort community — guests and team — to gather and mark the occasion together.

As the afternoon unfolded, the energy of the island transformed with one of the day’s most spectacular highlights: the Maali Parade and Bodu Mas Beynun. Mythical creatures crafted with extraordinary artistry from coconut palm leaves paraded through the resort’s roads and Splash Beach, accompanied by the vibrant rhythms of traditional Maldivian music and dance. The spectacle drew guests into the heart of an ancient cultural tradition rarely experienced beyond local Maldivian communities.
Simultaneously, the Eid ‘Sai’ Tea offered guests a curated spread of authentic Maldivian Eid delicacies at Splash Beach — a convivial and flavourful celebration of the islands’ culinary heritage, served in true island style.
The evening was elevated further with the Special Eid Buffet Dinner at Bluefin restaurant, where a festive spread — thoughtfully crafted to honour the spirit of Eid — was laid out for guests.
The night drew to a close with an enchanting Langiri Show at Splash Bar — a traditional performance that captivated audiences with its grace and cultural depth, followed by a cultural video showcase celebrating Maldivian heritage and identity.

“Celebrating Eid Al Adha at Madifushi Private Island is always a deeply meaningful occasion for us. This is not simply an event — it is an expression of who we are and where we come from. The Maldives carries a rich and beautiful heritage, and Eid is one of those rare moments where that heritage comes alive in the most vivid and joyful way,” said Mohamed Hilmy, General Manager, Madifushi Private Island.
“We are enormously proud to share that with our guests, many of whom travel from around the world, and to offer them an experience that goes far beyond the spectacular setting of our island. To see our guests moved by the Maali parade, sharing in the Sai tea, joining us in prayer — that is what makes hospitality truly meaningful. On behalf of our entire team, we extend our warmest Eid Mubarak to all who celebrated with us, and to all those celebrating around the world.”
Madifushi Private Island is a luxury island resort nestled in the Meemu Atoll of the Republic of Maldives. Embodying the philosophy of Timeless Maldivian Heritage, the resort offers guests an exclusive sanctuary where natural beauty, cultural authenticity, and world-class hospitality converge. From overwater villas to pristine beaches and a vibrant programme of cultural and recreational experiences, Madifushi Private Island is committed to creating memories that endure long beyond the visit.
Culture
Cocoon Maldives brings Maldivian culture to life for Eid Al-Adha Celebrations
Cocoon Maldives invites guests to experience the spirit of Eid Al-Adha through a vibrant celebration inspired by authentic Maldivian culture, traditions, and island hospitality.
Bringing together local heritage and festive island experiences, the celebration will feature a lively lineup of traditional performances and interactive activities designed to immerse guests in the rich cultural identity of the Maldives. Guests will have the opportunity to witness the colourful Bodumas and Maali Parade, inspired by traditional folklore and island festivities, alongside energetic local dance performances presented by the resort’s team members.

The celebration will also include a traditional Coconut Show, the exciting Bodumas Chase performance, live DJ entertainment, and a festive gathering atmosphere complete with refreshing mocktails and island-inspired refreshments.
As part of the experience, guests can enjoy authentic cultural moments while discovering the warmth and joyful spirit of Maldivian celebrations in a unique beachfront setting. The festivities will continue into the second day with interactive activities and friendly games between guests and team members, creating memorable moments of connection and celebration.

“At Cocoon Maldives, we are delighted to celebrate Eid Al-Adha by sharing the beauty of Maldivian traditions and creating meaningful experiences for our guests,” said Ahmed Jihad, Chief Operating Officer of The Cocoon Collection. “Through cultural performances, island festivities, and shared moments of joy, we aim to offer an authentic and memorable celebration in paradise.”

Known as the first design resort in the Maldives, Cocoon Maldives continues to create immersive guest experiences that combine island luxury with local culture, bringing travellers closer to the spirit of the destination.
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