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MATATO deplores tourism reopening proposals for ‘devaluating Maldives brand’
A representative body of local travel agents and tour operators has slammed tourism authorities in Maldives for a “devaluation of the Maldives brand”, after draft guidelines that will impose strict restrictions on tourist facilities and visitors when the country reopens its borders were published for industry feedback.
Maldives Association of Travel Agents and Tour Operators (MATATO) said Wednesday that the “devaluation” of the country’s tourism brand, which had been established over the course of four decades, will have significant negative effect in the months and years ahead.
Travellers are already painting the Maldives as unwelcoming and inhospitable, it added.
“It is important that we prepare ourselves to open our borders and have a practical approach to re-entering the global tourism market, rather than creating an approach that actively hinders an already ailing tourism industry,” a statement read.
“We believe that we should not depart from our 40 year history of welcoming travellers to the Maldives and we believe that a balance needs to be found to ensure that the largest revenue generating sector of the Maldives, the tourism industry, is not further hindered during our recovery process.”
MATATO also denied comments made by officials and media reports that the draft guidelines were prepared with the feedback and input of industry stakeholders.
Despite being a major tourism representative body, MATATO was not discussed during the drafting stage and only received the draft two days ago — when the tourism ministry published the guidelines for feedback, it said.
“Given the severity of the impact of the Covid-19 pandemic, it is imperative that all stakeholders are consulted and allowed the opportunity to give diligent feedback, in order to effectively recover from this global crisis,” the statement read.
“We appreciate the initiative now taken by the government to engage in meaningful dialogue with all stakeholders of the tourism industry in order to review the drafted SOP guideline, to facilitate the border’s reopening and the national recovery process.”
President Ibrahim Mohamed Solih announced Wednesday that the Maldives will reopen its borders and restart its worst-hit tourism industry in July.
The president’s announcement came a day after his tourism officials invited comments from industry stakeholders on draft guidelines, which — if finalised — will see the introduction of a $100 visa fee and mandatory on-arrival testing for coronavirus (at a cost of $100 per test) for all tourists when the island nation reopens its borders to visitors.
According to the draft guidelines, which have attracted public criticism for being too harsh and impractical, only resorts and liveaboard vessels that have a so-called “safe tourism licence” will be permitted to open at first.
Tourist establishments will have to pay a $50,000 fee and meet certain conditions to get the licence.
Guests can come to these tourist establishments either by private jet or superyacht from June 1, followed by charter and commercial flights a month later.
Charter flights and private jets will be charged a landing fee of $50,000. Superyachts will also have pay an entry fee fo $10,000.
Meanwhile, guesthouses and hotels will only be allowed to open from August.
There are no plans yet to allow cruise ships.
The tourism ministry expects the restrictions to be in effect until September “unless extended by the government”.
The ministry says the guidelines will only be finalised based on industry feedback.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Even before the visa suspension, the Maldives had closed its borders to arrivals from some of the worst-hit countries, including mainland China, Italy, Bangladesh, Iran, Spain, the United Kingdom, Malaysia and Sri Lanka. Visitors from three regions of Germany (Bavaria, North Rhine-Westphalia and Baden-Württemberg), two regions of France (Île-de-France and Grand Est) and two regions of South Korea were also banned from entering the country.
All direct flights to and from China, Italy, South Korea and Iran were also cancelled.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,186.
Four deaths have been reported and 91 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
OZEN LIFE MAADHOO has announced the introduction of its newest villa category, the Wind Villa with Jacuzzi & Slide, offering guests a playful yet luxurious twist to their Maldivian getaway. Designed for travellers seeking both relaxation and excitement, the new villa combines captivating ocean views with dynamic features for an unforgettable island experience.
Located at the edge of the island, the Wind Villa enjoys a prime sunrise position and includes a spacious bedroom with high ceilings, an elegant outdoor lounge, and direct access to the lagoon’s clear waters. The addition of a private Jacuzzi and waterslide adds an element of adventure and intimacy, ideal for couples or small families in search of both tranquillity and fun.
Guests can unwind on the sun-drenched deck, enjoy a soothing soak under the Maldivian skies, or take a refreshing slide into the turquoise lagoon, surrounded by the serene beauty of Maadhoo’s shimmering waters.
Stéphane Laguette, Chief Commercial Officer of Atmosphere Core, commented: “Imagining the children’s faces when they see for the first time the striking blue lagoon off the terrace and the bonus of sliding directly into the warm, calm waters below is a joy in itself. What’s even more delightful is the thought of adults embracing the same experience – sliding by day, then later cuddling beneath the starlit Maldivian sky in a hot Jacuzzi, bubbles all around – including in their flute glass! We are thrilled to introduce the Wind Villa with Jacuzzi & Slide, a fresh take on luxury that fuses private leisure with a sense of adventure. This new category reflects our commitment to creating memorable experiences for families and couples seeking a vibrant or romantic island retreat.”
The launch of the Wind Villa coincides with the upcoming holiday season and follows recent enhancements across the resort, including new pool additions to the Earth Villas. OZEN LIFE MAADHOO continues to evolve its offerings to elevate the guest experience.
With its contemporary design, luxurious comforts, and imaginative features, the Wind Villa with Jacuzzi & Slide offers a refreshing balance of indulgence and exhilaration—an experience that perfectly captures the resort’s philosophy of joyful island living.
Stay More & Pay Less with 20% savings when booking directly. These one-of-a-kind exclusive rates ensure a perfectly tailored Maldivian escape. Discover more at theozencollection.com.
In a distinguished evening celebrating global unity and purpose, Sun Siyam Group and its Founder and Chairman, Ahmed Siyam Mohamed, received top honours at the Global Peace Hospitality Summit & Awards 2025, held in Dubai. Organised by the Global Peace Institute (UK) in partnership with Impact Hub UAE, the summit welcomed over 200 leaders and delegates from 46 nations under the theme “Peace Through Hospitality.”
Siyam was awarded three of the night’s highest distinctions — the Golden Sail of Distinction and two Lifetime Achievement Awards for Hospitality & Service Excellence and Entrepreneurship & Business Innovation. He was the only recipient to receive all three accolades.
These awards recognised Siyam’s pioneering role in shaping the Maldives into a world-class tourism destination, as well as his longstanding contributions to national development, philanthropy, and youth empowerment. His leadership continues to exemplify how business success can align with sustainability and social progress to create lasting, positive impact.
In addition to these individual honours, Sun Siyam Group achieved six major awards across its resort portfolio, reaffirming its reputation as a leader in peace-driven hospitality and sustainable luxury.
The recognised resorts included:
- Siyam World Maldives – World’s Leading Lifestyle Resort
- Sun Siyam Pasikudah, Sri Lanka – Luxury Beachfront Retreat of the Year
- Sun Siyam Vilu Reef – Peaceful Indulgence Award
- Sun Siyam Iru Fushi – Luxury Peace Retreat
- Sun Siyam Iru Veli – Maldives’ Leading All-Inclusive Luxury Resort
- Sun Siyam Olhuveli – Indian Ocean’s Leading Family Lifestyle Resort
Siyam was joined at the event by his wife, Soukayna Hadfi, Vice President of Operations Abdulla Thamheed, Assistant Group General Manager and Sun Siyam Olhuveli General Manager Hassan Adil, and members of the brand’s Middle East sales and PR representation team, proudly representing Maldivian hospitality on the global stage.
The evening also witnessed the launch of the Golden Wing of Peace Movement, a new international initiative designed to unite leaders, creators, and institutions around conscious leadership and community-centred business. The gala featured two Wings of Harmony fashion showcases by Egyptian designer Nadine Ellithy, symbolising compassion, culture, and creativity as universal expressions of peace. The keynote address was delivered by General Dr Mohammed Al Shamsi, who highlighted the UAE’s growing role as a global exemplar of coexistence.
The Global Peace Institute (UK), an independent non-profit organisation promoting peace, diplomacy, and education, has previously hosted successful summits in London, Scotland, Singapore, Malaysia, and Thailand. Its Dubai edition reflected the deepening connection between hospitality and mindful leadership in a global context.
For Sun Siyam Group, the honours mark yet another milestone in a journey defined by Maldivian authenticity, mindful luxury, and purposeful hospitality — continuing a legacy of welcome, integrity, and global connection.
Sirru Fen Fushi – Private Lagoon Resort, celebrated for its wild luxury and immersive reconnection experiences, has announced the latest chapter in its Sirru Icon Series: Behind the Bar. Taking place from 18 to 19 November 2025, this global mixology showcase will bring together some of the world’s most acclaimed bartenders for a celebration of artistry, innovation, and craftsmanship in the world of cocktails.
Following the success of Pilates Escape, The Michelin Series, and Golden Week with Opium Bar Bangkok, this new experience invites guests to indulge in liquid artistry as internationally renowned mixologists transform the resort’s signature bar venues into stages of creativity, culture, and taste. The event will feature a curated cocktail selection inspired by Sirru Fen Fushi’s lagoon and coral ecosystem, accompanied by live music, inventive culinary pairings, and the island’s dynamic social ambience.
Building on the debut of Opium Bar Bangkok, Behind the Bar will welcome a distinguished lineup of mixology legends from Asia’s 50 Best Bars, including Colin Chia from Nutmeg & Clove in Singapore, Hidetsugu Ueno from Bar High Five in Tokyo, and Nick Wu from Bar Mood in Taipei. Each brings a unique approach to storytelling and sensory experience, offering guests an exclusive opportunity to savour world-class cocktails within an intimate Maldivian setting.
True to the resort’s ethos of purposeful living, the Behind the Bar series emphasises mindful indulgence and cultural exchange. Visiting mixologists will collaborate with Sirru Fen Fushi’s culinary and beverage team, integrating local herbs, lagoon botanicals, and sustainable methods to create drinks that embody the concept of wild luxury with conscience.
“Behind the Bar isn’t just about cocktails; it’s about connection, culture, and creativity. Every experience we create at Sirru Fen Fushi has a purpose—it’s our way of bringing people together through stories and craftsmanship,” said Gerhard Stutz, General Manager of Sirru Fen Fushi.
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