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MATATO deplores tourism reopening proposals for ‘devaluating Maldives brand’
A representative body of local travel agents and tour operators has slammed tourism authorities in Maldives for a “devaluation of the Maldives brand”, after draft guidelines that will impose strict restrictions on tourist facilities and visitors when the country reopens its borders were published for industry feedback.
Maldives Association of Travel Agents and Tour Operators (MATATO) said Wednesday that the “devaluation” of the country’s tourism brand, which had been established over the course of four decades, will have significant negative effect in the months and years ahead.
Travellers are already painting the Maldives as unwelcoming and inhospitable, it added.
“It is important that we prepare ourselves to open our borders and have a practical approach to re-entering the global tourism market, rather than creating an approach that actively hinders an already ailing tourism industry,” a statement read.
“We believe that we should not depart from our 40 year history of welcoming travellers to the Maldives and we believe that a balance needs to be found to ensure that the largest revenue generating sector of the Maldives, the tourism industry, is not further hindered during our recovery process.”
MATATO also denied comments made by officials and media reports that the draft guidelines were prepared with the feedback and input of industry stakeholders.
Despite being a major tourism representative body, MATATO was not discussed during the drafting stage and only received the draft two days ago — when the tourism ministry published the guidelines for feedback, it said.
“Given the severity of the impact of the Covid-19 pandemic, it is imperative that all stakeholders are consulted and allowed the opportunity to give diligent feedback, in order to effectively recover from this global crisis,” the statement read.
“We appreciate the initiative now taken by the government to engage in meaningful dialogue with all stakeholders of the tourism industry in order to review the drafted SOP guideline, to facilitate the border’s reopening and the national recovery process.”
President Ibrahim Mohamed Solih announced Wednesday that the Maldives will reopen its borders and restart its worst-hit tourism industry in July.
The president’s announcement came a day after his tourism officials invited comments from industry stakeholders on draft guidelines, which — if finalised — will see the introduction of a $100 visa fee and mandatory on-arrival testing for coronavirus (at a cost of $100 per test) for all tourists when the island nation reopens its borders to visitors.
According to the draft guidelines, which have attracted public criticism for being too harsh and impractical, only resorts and liveaboard vessels that have a so-called “safe tourism licence” will be permitted to open at first.
Tourist establishments will have to pay a $50,000 fee and meet certain conditions to get the licence.
Guests can come to these tourist establishments either by private jet or superyacht from June 1, followed by charter and commercial flights a month later.
Charter flights and private jets will be charged a landing fee of $50,000. Superyachts will also have pay an entry fee fo $10,000.
Meanwhile, guesthouses and hotels will only be allowed to open from August.
There are no plans yet to allow cruise ships.
The tourism ministry expects the restrictions to be in effect until September “unless extended by the government”.
The ministry says the guidelines will only be finalised based on industry feedback.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Even before the visa suspension, the Maldives had closed its borders to arrivals from some of the worst-hit countries, including mainland China, Italy, Bangladesh, Iran, Spain, the United Kingdom, Malaysia and Sri Lanka. Visitors from three regions of Germany (Bavaria, North Rhine-Westphalia and Baden-Württemberg), two regions of France (Île-de-France and Grand Est) and two regions of South Korea were also banned from entering the country.
All direct flights to and from China, Italy, South Korea and Iran were also cancelled.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,186.
Four deaths have been reported and 91 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
Holiday Inn Resort Kandooma Maldives has been recognised as the Best Surf Resort in the Maldives at the Travel Trade Maldives (TTM) Awards 2025, achieving the accolade for the second consecutive year. The award underscores the resort’s reputation as a leading destination for surf enthusiasts in search of world-class waves and welcoming hospitality.
Located just 40 minutes by speedboat from Velana International Airport, the resort offers direct access to Kandooma Right, a renowned right-hand reef break celebrated for its long rides and playful barrels. Surf operations are exclusively managed by Perfect Wave Travel, ensuring uncrowded line-ups and an emphasis on sustainable surf tourism. The island has cultivated a dedicated surf community, with many guests returning annually, and some multiple times a year, drawn by the consistency of the waves, the warmth of the resort’s service, and expert surf guidance.
Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, commented on the achievement: “Our continued partnership with Perfect Wave and the team’s dedication to creating memorable surf experiences is what makes Kandooma stand out. We welcome surfers of all levels, and our aim is to ensure that every ride is unforgettable. The sense of belonging to the surf community here is what makes the island truly unique.”
In addition to Kandooma Right, surfers have access to nearby breaks such as Tucky Joe’s, Riptides, and Quarters, catering to intermediate surfers, progressive shortboarders, and longboarders alike.
Away from the surf, the resort offers a wide range of leisure experiences including the Kandooma Spa by COMO Shambhala, snorkelling and diving excursions showcasing the Maldives’ rich marine life, and diverse dining options serving global cuisine. The combination of surf culture, tropical adventure, and authentic hospitality contributes to a distinct island lifestyle.
This back-to-back success at the TTM Awards follows the resort’s 2023 title as Best Dive Resort, further reinforcing its position as one of the Maldives’ leading destinations for marine-based experiences.
Jumeirah Olhahali Island will celebrate Chinese Golden Week this October with a curated programme titled ‘A Golden Journey Together’. From 1 to 8 October 2025, the island will host experiences designed to bring families and friends closer, combining creativity, wellbeing and discovery with the natural rhythm of Maldivian island life.
Dining will be central to the celebrations, blending Asian traditions with the tropical setting of the island. Guests will be able to enjoy an Asian-Inspired Gala Dinner at Glow, Ocean’s Embrace Hot Pot, and Flavours of Asia at Shimmers, accompanied by live music and culinary offerings from across the continent. Other highlights will include an Asian-Inspired Floating Breakfast, an Afternoon of Bliss tea ritual, and a Maldivian Sharing Beach Dinner under the stars with the rhythmic beat of Boduberu.
Cultural encounters will add depth to the week’s programme. At the MURACA Art Studio, guests will be invited to shape and paint bespoke tea cups, create auspicious pottery designs, or hand-decorate a Tuanshan fan with traditional motifs. Shared culinary experiences will include Kayto’s Family Dim Sum Masterclass, offering parents and children the chance to fold and enjoy dim sum together. Evenings will feature celebrations such as the Lantern Ceremony at Shimmers Beach, a radiant tribute to hope and renewal.
The week will also bring opportunities for renewal and recreation. Gentle face yoga, Pilates by the sea and natural self-care workshops will provide calm, while social and competitive spirit will be encouraged through sunset tennis gatherings and a holiday tournament. Guests seeking adventure at sea will have options ranging from semi-submarine excursions and snorkelling to dolphin quests, parasailing and traditional sunset fishing.
On 6 October, the island will mark the Mid-Autumn Festival with a Sunset Soirée Gathering of canapés and cocktails, a Lunar Wellness Ritual by moonlight, and the International Market Night at Glow, which will take guests on a culinary journey across continents.
Accommodation will be in the resort’s collection of 67 all-villa retreats, each offering sweeping ocean views. One-bedroom villas, with private infinity pools, rooftop terraces and light-filled interiors, will be ideal for families of four, while larger two- and three-bedroom residences will provide ample space for extended families or groups of friends to create shared memories.
InterContinental Maldives Maamunagau Resort has announced its festive programme for the upcoming season, themed around ‘A Celebration for the Oceans’. Drawing inspiration from the Indian Ocean, the programme will transport guests into the mythical world of Atlantis: The Lost Kingdom, offering a range of cultural, culinary, artistic and wellness experiences. Highlights include a culinary residency by Tom Aikens, art classes and exhibitions led by UK artist Florence Super, physiotherapy sessions with Emma Diani, and entertainment for younger guests provided by Sharky & George. A series of gala dinners, live musical performances, and festive traditions will also form part of the celebrations.
The resort’s calendar of activities is designed to appeal to a wide audience, including families, food enthusiasts, creatives and those seeking wellness. Guests will be able to enjoy themed gala dinners, musical entertainment, Santa appearances, and New Year’s Eve celebrations, alongside time for relaxation at AVI Spa, which will feature holistic treatments and visiting practitioner sessions. The resort’s Resident Astronomer, Aleks, will also offer stargazing sessions.
Situated on the southern tip of Raa Atoll, at the edge of a UNESCO World Biosphere Reserve and near a juvenile manta ray aggregation site, the resort supports manta ray research and has introduced sustainable waste and recycling initiatives. Ocean-focused activities such as diving, seabobbing and coral adoption will also be incorporated into the programme.
Michelin-starred Chef Tom Aikens will take up a 12-day residency at the resort, curating exclusive tasting menus at The Lighthouse restaurant across several gala evenings. His residency will also feature a cooking class, a private yacht dinner for two, and a finale beachside buffet. The programme offers guests the opportunity to combine fine dining with the resort’s island setting.
Florence Super will debut her ocean-inspired art at the resort, delivering five creative sessions for guests. Her work, which often utilises recycled materials, will culminate in an exhibition with select pieces available for purchase. This collaboration complements the resort’s sustainability initiatives and partnership with The Manta Trust.
Wellness practitioner Emma Diani, an experienced physiotherapist, will be in residence from mid-December 2025 to mid-February 2026, offering treatments designed to improve posture, ease chronic pain and restore mobility. The resort’s AVI Spa will also provide a range of therapies, including Maldivian-inspired treatments and specialised body sculpting.
Family entertainment will be provided by Sharky & George, who will return to host activities at the Planet Trekkers Kids Club. Their programme includes treasure hunts, games, cooking classes, gingerbread house making, pirate cruises and mini expeditions, encouraging children to explore the island and its marine life.
Music and live entertainment will play a central role, with Jazzubeat The Band and DJ Levi set to perform. Traditional Christmas elements such as a tree lighting ceremony and Santa visits will accompany the festivities. On Christmas Eve, guests will gather for cocktails and a gala dinner, while New Year’s Eve will be marked with a gala celebration, ballet performances, fireworks and dancing on the oceanfront.
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