Featured

The Maldivian ‘new normal’

Published

5 years ago

May 9, 2020

By Sonu Shivdasani

It has been a torrid few days in the Maldives’ battle against Covid-19: we’ve seen spikes in new cases and, unfortunately, the country’s first victim. In much of the rest of the world, though, the news has been more positive. Many countries, which are also big tourism markets to the Maldives, have flattened the curve and slowly started opening back up.

Life is starting to resemble a sort-of-normal in places such as Austria, Switzerland and Germany (although there is still no date for when international borders will reopen). Hopefully, the Maldives will flatten its curve over the next couple of weeks and bring the virus outbreak under control. This begs the question: what might the ‘new normal’ look like here?

There are many unique aspects to the virus. One of the most unexpected relates not to epidemiology, but to politics. In every global crisis since the Second World War, the United States led the global recovery effort. But under President Trump, America has turned its back to the world, and shunned international co-operation. Under Obama or Bush, the world could have sat back and allowed the superpower to lead efforts to combat the virus, and set international protocols about air travel and reopening borders. In the absence of US leadership, the Maldives, alongside everyone else, will have to figure this out on their own.

With travel and tourism accounting for a huge slice of the Maldivian economy and generating most jobs, clearly a ‘new normal’ has to include the re-opening of the country to tourists. But how can this be done safely?

We will have to work closely with other countries and organisations. This means striking bilateral agreements with our major tourism markets in Western Europe, India, and China, as well as working with international tourism bodies such as the United Nations World Tourism Organisation (UNWTO) to establish a way forward. One of the tricky issues will be establishing new protocols on how people can travel, how they are screened upon arrival, and how they can avoid the requirement to quarantine for two weeks when they return home.

For the Maldives, testing and screening passengers upon arrival and departure will have to become part of our new normal; it is difficult to see how we can reopen safely without it. This will pose challenges and require strict new protocols at the airports, but testing will become progressively easier as test kits become quicker, cheaper, and more reliable.

Hygiene will become a major consideration, or ‘qualifier’, for holidaymakers. Nobody wants to stay in a dirty hotel room, but in the Covid-19 era, hygiene will take on a whole new meaning. Travel and tour operators will compete fiercely on providing a safe, hygienic holiday, where social distancing can be maintained. Last week brought news of a partnership between Bureau Veritas, a testing, inspection and certification company, and Accor, a major hotel chain, which will establish standards for hygiene in hotel operations.

Other hotel companies are bound to follow suit, tying up with inspection agencies in order to reassure would-be travellers that their hotel rooms, restaurants and communal areas are properly sanitised, and the property isn’t overcrowded.

In an era where guests are as preoccupied about safety and hygiene as they are about the quality of the food, Maldivian resorts are well placed. The country is one of the few to operate a policy of ‘one island one resort’ – a geographic advantage that makes it much easier to prevent and contain a coronavirus outbreak, because each resort can strictly control who steps onto their island. In fact, the English word ‘isolation’ and the Italian ‘isola’ both derive from the Latin ‘insula’, which means island. Island = isolation. Perhaps the country’s tourism strapline, “The Sunny Side of Life” needs to change to reflect the safe, isolated nature of its resorts.

At Soneva, we’ve been thinking through our own ‘new normal’. We believe that customers’ fears over safety will be allayed by a rigorous new testing regime. Soneva plans to give everyone who arrives at our resorts a quick coronavirus test. After completing the test, guests will be escorted straight to their villa, or staff to their host accommodation, until the result comes through. If the test is negative, the guest or host can carry on as normal. If the test is positive, we will follow government rules, which likely means moving people to an isolation facility – which are fortunately some of the world’s most luxurious, located in resorts.

If such a testing policy was introduced across the Maldives, it will reassure tourists that the country is safe to visit, and also reduce the likelihood of future virus outbreaks. Robust testing also provides the Maldives with the opportunity of creating something truly unique: virus free resorts.

By testing everyone who comes onto an island, we can ensure that everybody on it is clear of the virus. This would render social distancing, and no-touching rules, unnecessary within that particular island. Maldivian resorts could thus transport guests back to the heyday of 2019, without constant coronavirus reminders spoiling their holiday. This could be a major ‘differentiator’ for Maldivian tourism compared to other holiday destinations.

For the rest of the world, largely made up of bigger countries adjoined to each other by land borders, it is almost impossible to create virus-free havens. The threat of infection will always lurk in the building across the street, the hotel staff who travel to work each morning on crowded public transport, or from the neighbouring country with a porous border.

The ‘new normal’ in the Maldives will be different to the normal life we enjoyed before Covid-19. But the country remains extremely lucky because of its unique geography. If the right testing protocols are established, the Maldives will enjoy a significant competitive advantage – something that could underpin its future prosperity, even during these troubled and turbulent times.

Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.

Related Topics:Coronavirus COVID-19 Sonu Shivdasani

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Featured

Cinnamon Hotels & Resorts introduces curated all-inclusive getaways in Maldives

Published

1 day ago

June 4, 2025

m@ldives

Cinnamon Hotels & Resorts is redefining stress-free travel with a trio of curated, all-inclusive offers across its Maldives properties. Each resort—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, and Cinnamon Velifushi Maldives—presents a unique experience, ranging from surfside excitement to secluded luxury, with every aspect of the stay carefully bundled for a seamless holiday.

At Cinnamon Dhonveli Maldives, guests are invited to enjoy five nights of barefoot luxury, with packages starting at USD 3,499 nett for double occupancy in a Water Bungalow or USD 3,999 nett in an Over Water Suite. Tailored for travellers seeking a balance of adventure and relaxation, the offer includes:

Return speed boat transfers
A 4-course beach dinner featuring steak or seafood
A 30-minute spa treatment
Snorkelling and swimming experiences
A local island visit
Unlimited laundry services
Premium All-Inclusive privileges

For those in search of tranquillity, the adults-only Platinum Wing at Cinnamon Hakuraa Huraa Maldives offers a refined escape. With a minimum stay of seven nights in a Platinum Water Bungalow, the package is available at USD 6,999 nett for double occupancy and features:

Return seaplane transfers with VIP lounge access
A 4-course steak or seafood dinner by the beach
A 45-minute spa treatment
An island-hopping adventure
A welcome bottle of wine, fruit basket, and bed decorations
Unlimited laundry services
Premium All-Inclusive privileges

At Cinnamon Velifushi Maldives, guests can indulge in serene overwater luxury with a seven-night stay starting from USD 6,999 nett for double occupancy in Water Bungalows and higher categories. The package highlights include:

Return seaplane transfers with VIP lounge access
Premium All-Inclusive privileges
A 4-course steak or seafood dinner by the beach
A 45-minute spa treatment
An island-hopping adventure
A dolphin-watching excursion
Unlimited laundry services

These exclusive offers are available for stays between 1 June and 31 October 2025, with bookings now open.

Whether it’s catching waves at the iconic Pasta Point at Cinnamon Dhonveli Maldives, enjoying a sunset over the tranquil lagoon at Cinnamon Hakuraa Huraa Maldives, or exploring the pristine waters surrounding Cinnamon Velifushi Maldives, each resort promises a distinct and immersive experience. Cinnamon Hotels & Resorts delivers three unforgettable all-inclusive escapes, designed for effortless relaxation with every detail expertly managed.

Featured

Travel that matters: indulge in sustainability at Coco Palm Dhuni Kolhu

Published

1 day ago

June 4, 2025

m@ldives

With World Environment Day (5 June) and World Oceans Day (8 June) approaching, and Sir David Attenborough’s highly anticipated film Ocean igniting renewed interest in marine conservation, more travellers are seeking meaningful ways to turn environmental concern into impactful action.

Coco Collection, a leading luxury resort brand in the Maldives, demonstrates that responsible travel and indulgent island experiences can coexist harmoniously. At Coco Palm Dhuni Kolhu, located in the UNESCO-listed Baa Atoll, guests are offered the opportunity to actively engage in ocean conservation efforts while enjoying a tranquil tropical retreat.

Far more than a scenic escape, the resort serves as a centre for daily, impactful sustainability work. Conservation initiatives at Coco Palm Dhuni Kolhu include:

Coral restoration projects, led by the in-house marine biologist to regenerate local reef ecosystems.
Sea turtle rescue and rehabilitation, hosted at the Maldives’ first veterinary-run turtle rescue centre in partnership with the Olive Ridley Project. Visitors can tour the centre, observe turtle feedings, and register in advance to volunteer.
Turtle hatching monitoring, involving the observation of protected nests to ensure hatchlings can be safely guided back to the ocean.
Guided snorkelling and diving excursions in the Baa Atoll’s thriving marine ecosystem, which is home to tropical fish, vibrant coral gardens, and sea turtles.

Following World Turtle Day on 23 May, the resort also commemorates the beginning of turtle hatching season. Weekly marine talks and immersive conservation activities allow guests to deepen their understanding and connection to the ocean.

In 2024, the Olive Ridley Project’s Maldives Research team reported 168 new turtle nests, over 5,264 successful hatchings, and nearly 3,500 turtle sightings. Since 2013, the project has surpassed 40,000 recorded sea turtle encounters, with Coco Collection associates logging the highest number of turtle encounters in the Maldives.

In addition to marine conservation, the resort offers a broad range of water sports — including water skiing, parasailing, paddleboarding, and kayaking — along with cultural experiences through its Coco Experiences programme.

Recognised among the top resorts in the Indian Ocean by the Condé Nast Traveler Readers’ Choice Awards 2024, Coco Palm Dhuni Kolhu is celebrated for its authentic Maldivian heritage, breathtaking natural surroundings, and steadfast commitment to sustainability.

Whether visitors are nature enthusiasts, aspiring conservationists, or simply seeking a purposeful and mindful retreat, Coco Palm Dhuni Kolhu provides a rare opportunity to follow in the footsteps of Sir David Attenborough and contribute to lasting environmental stewardship.

As sustainability-focused holidays approach, the resort is preparing a range of experiences for both guests and staff. Planned activities include tree planting, Saifodhu (a traditional Maldivian high tea accompanied by a display of homemade goods), a sustainable dining experience, and a sustainability presentation led by the resort’s Marine Educator and the ORP team in celebration of World Environment Day. For World Oceans Day, the island is also set to host various sustainability-driven events and experiences.

Celebration

Escape to Banyan Tree Vabbinfaru and Dhawa Ihuru for Eid, wellness, and ocean adventures

Published

1 day ago

June 4, 2025

m@ldives

This June, Banyan Tree Vabbinfaru and Dhawa Ihuru welcome guests to immerse themselves in a memorable Eid al-Adha celebration, enhanced by a range of wellbeing-focused experiences, sustainability activities, and exclusive seasonal offers. The resorts invite visitors to honour this special time while exploring the Maldives’ rich local culture and breathtaking natural environment.

Tripadvisor has recognised Banyan Tree Vabbinfaru as one of the Top 15 Best All-Inclusive Resorts in the World as part of the 2025 Travellers’ Choice Best of the Best Awards. This accolade reaffirms the resort’s status as a luxury sanctuary, celebrated for its dedication to excellence and delivering authentic, enriching guest experiences.

Throughout June, guests are invited to reconnect with mind, body, and spirit through a series of carefully curated wellbeing experiences offered at both resorts:

Wellbeing Wednesday: Barefoot Grounding Day – Inspired by walking meditation, this experience encourages guests to rebalance and reconnect with nature, promoting a healthier work-life harmony.
Global Wellness Day (14 June): Breathwork & Meditation – An intuitive workshop teaching effective breathing techniques to rejuvenate body and mind.
International Yoga Day (21 June): Guided Sunset Yoga – Held by the beach, this session offers a peaceful opportunity to embrace mindfulness amidst a stunning natural backdrop.

The resorts commemorate World Environment Week with a series of impactful activities that deepen guest engagement with nature and community:

Reef Awareness Day – Guided snorkelling sessions introduce guests to the vibrant marine life of the house reefs.
Citizen Science Snorkel & Culture Talk – A morning snorkel followed by an afternoon discussion exploring Maldivian cultural heritage.
World Environment Day – Guests can participate in a swim between the islands and join a reef clean-up effort.
World Ocean Day – Activities include the removal of coral predators from a nearby reef to protect marine biodiversity.
Environment Week Talk – An educational session at the Marine Lab, detailing the Maldives’ environmental narrative.

The resorts celebrate Eid al-Adha with a variety of exclusive experiences and promotions designed to enhance each guest’s stay:

Dive More, Pay Less – Guests can uncover the Maldives’ underwater wonders with a special diving promotion that offers increasing savings with each dive.
Banyan Tree Vabbinfaru: Stay 3, Pay 2 – A chance to enjoy an extended stay in a serene island retreat, with a complimentary third night.
Dhawa Ihuru: Special Eid al-Adha Dinner (6 June) – A festive culinary event celebrating local flavours, culture, and traditions.
Exclusive Discounts – Offers include 10% off arts and crafts, 30% off selected watersports and diving activities, and 20% off specially curated guest experiences—inviting travellers to rediscover the magic of the Maldives in unforgettable ways.