Featured
The Maldivian ‘new normal’
By Sonu Shivdasani
It has been a torrid few days in the Maldives’ battle against Covid-19: we’ve seen spikes in new cases and, unfortunately, the country’s first victim. In much of the rest of the world, though, the news has been more positive. Many countries, which are also big tourism markets to the Maldives, have flattened the curve and slowly started opening back up.
Life is starting to resemble a sort-of-normal in places such as Austria, Switzerland and Germany (although there is still no date for when international borders will reopen). Hopefully, the Maldives will flatten its curve over the next couple of weeks and bring the virus outbreak under control. This begs the question: what might the ‘new normal’ look like here?
There are many unique aspects to the virus. One of the most unexpected relates not to epidemiology, but to politics. In every global crisis since the Second World War, the United States led the global recovery effort. But under President Trump, America has turned its back to the world, and shunned international co-operation. Under Obama or Bush, the world could have sat back and allowed the superpower to lead efforts to combat the virus, and set international protocols about air travel and reopening borders. In the absence of US leadership, the Maldives, alongside everyone else, will have to figure this out on their own.
With travel and tourism accounting for a huge slice of the Maldivian economy and generating most jobs, clearly a ‘new normal’ has to include the re-opening of the country to tourists. But how can this be done safely?
We will have to work closely with other countries and organisations. This means striking bilateral agreements with our major tourism markets in Western Europe, India, and China, as well as working with international tourism bodies such as the United Nations World Tourism Organisation (UNWTO) to establish a way forward. One of the tricky issues will be establishing new protocols on how people can travel, how they are screened upon arrival, and how they can avoid the requirement to quarantine for two weeks when they return home.
For the Maldives, testing and screening passengers upon arrival and departure will have to become part of our new normal; it is difficult to see how we can reopen safely without it. This will pose challenges and require strict new protocols at the airports, but testing will become progressively easier as test kits become quicker, cheaper, and more reliable.
Hygiene will become a major consideration, or ‘qualifier’, for holidaymakers. Nobody wants to stay in a dirty hotel room, but in the Covid-19 era, hygiene will take on a whole new meaning. Travel and tour operators will compete fiercely on providing a safe, hygienic holiday, where social distancing can be maintained. Last week brought news of a partnership between Bureau Veritas, a testing, inspection and certification company, and Accor, a major hotel chain, which will establish standards for hygiene in hotel operations.
Other hotel companies are bound to follow suit, tying up with inspection agencies in order to reassure would-be travellers that their hotel rooms, restaurants and communal areas are properly sanitised, and the property isn’t overcrowded.
In an era where guests are as preoccupied about safety and hygiene as they are about the quality of the food, Maldivian resorts are well placed. The country is one of the few to operate a policy of ‘one island one resort’ – a geographic advantage that makes it much easier to prevent and contain a coronavirus outbreak, because each resort can strictly control who steps onto their island. In fact, the English word ‘isolation’ and the Italian ‘isola’ both derive from the Latin ‘insula’, which means island. Island = isolation. Perhaps the country’s tourism strapline, “The Sunny Side of Life” needs to change to reflect the safe, isolated nature of its resorts.
At Soneva, we’ve been thinking through our own ‘new normal’. We believe that customers’ fears over safety will be allayed by a rigorous new testing regime. Soneva plans to give everyone who arrives at our resorts a quick coronavirus test. After completing the test, guests will be escorted straight to their villa, or staff to their host accommodation, until the result comes through. If the test is negative, the guest or host can carry on as normal. If the test is positive, we will follow government rules, which likely means moving people to an isolation facility – which are fortunately some of the world’s most luxurious, located in resorts.
If such a testing policy was introduced across the Maldives, it will reassure tourists that the country is safe to visit, and also reduce the likelihood of future virus outbreaks. Robust testing also provides the Maldives with the opportunity of creating something truly unique: virus free resorts.
By testing everyone who comes onto an island, we can ensure that everybody on it is clear of the virus. This would render social distancing, and no-touching rules, unnecessary within that particular island. Maldivian resorts could thus transport guests back to the heyday of 2019, without constant coronavirus reminders spoiling their holiday. This could be a major ‘differentiator’ for Maldivian tourism compared to other holiday destinations.
For the rest of the world, largely made up of bigger countries adjoined to each other by land borders, it is almost impossible to create virus-free havens. The threat of infection will always lurk in the building across the street, the hotel staff who travel to work each morning on crowded public transport, or from the neighbouring country with a porous border.
The ‘new normal’ in the Maldives will be different to the normal life we enjoyed before Covid-19. But the country remains extremely lucky because of its unique geography. If the right testing protocols are established, the Maldives will enjoy a significant competitive advantage – something that could underpin its future prosperity, even during these troubled and turbulent times.
Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.
On December 10th, ELE|NA participated in the global celebration of World Digital Detox Day (WDDD) 2024, an initiative focused on promoting mindfulness and reducing screen dependency. The theme for this year, ‘Smartphone-Free Childhood,’ highlighted the importance of protecting young minds from overexposure to technology while fostering meaningful human connections and cultivating balance in an increasingly digital world.
World Digital Detox Day, founded by Dr. Rekha Chaudhari, is now celebrated in over 70 countries, with support from governments and organisations dedicated to promoting mindful living. ELE|NA’s involvement reflected its core philosophy, ‘Wellness Your Way™,’ which emphasises personalised well-being journeys, alongside its universal approach, “Wellness is for All,” aimed at fostering health and harmony within diverse communities.
In recognition of ELE|NA’s leadership in wellness within the Maldives, Heidi Grimwood, Vice President of ELE|NA, was appointed as the World Digital Detox Day Ambassador for the Maldives. This appointment acknowledged her dedication to advocating for digital mindfulness and holistic well-being across ELE|NA sanctuaries.
All eight ELE|NA sanctuaries—including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU NATURE Helengeli, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, and RAAYA by Atmosphere—hosted thoughtfully curated activities to promote disconnecting from screens.
Highlights of these activities included:
- Mindfulness sessions, encouraging participants to cultivate inner peace and self-awareness.
- Yoga classes, focusing on balance, strength, and present-moment mindfulness.
- Nature walks, offering opportunities to reconnect with the natural world.
- Team member wellness activities, designed to foster camaraderie and rejuvenation.
These initiatives invited participants to embrace meaningful, unplugged moments while nurturing their mental, physical, and emotional well-being.
At ELE|NA, wellness is a collective journey shared by both guests and team members. On this significant day, team members were encouraged to unplug, reflect, and engage in activities that nurtured their personal wellness.
As the World Digital Detox Day Ambassador for the Maldives, Heidi Grimwood emphasised the importance of being present, stating, “World Digital Detox Day serves as a powerful reminder of the importance of being truly present. Through our philosophy of ‘Wellness Your Way™’ and our belief in ‘Wellness for All,’ we aim to create spaces where everyone—from our guests to our teams—can disconnect, recharge, and rediscover the beauty of the present moment.”
Dr. Rekha Chaudhari, the founder of World Digital Detox Day, reflected on this year’s celebration, “This year’s worldwide celebration of World Digital Detox Day has spoken volumes, with wellness experts, educational entities, and global organisations joining hands to advocate for healthier, more mindful living. A significant highlight of our efforts has been the petition advocating for a ban on social media for children under 16 years, which has gained tremendous support. We are also thrilled to announce that we have surpassed our previous milestone of 7,500,000 offline supporters. This remarkable growth reflects the growing global recognition and impact of our mission.”
ELE|NA extended gratitude to Dr. Rekha Chaudhari for her vision and leadership, which have inspired millions to reevaluate their relationship with technology and prioritise offline moments of connection.
The success of World Digital Detox Day 2024 underscored ELE|NA’s commitment to promoting digital wellness and sustainable well-being. By supporting initiatives like WDDD, ELE|NA reaffirmed its mission to provide personalised wellness experiences while encouraging a deeper connection with what truly matters.
As the day concluded, the atmosphere across ELE|NA sanctuaries was one of inspiration and gratitude. Guests and team members celebrated the power of mindfulness, human connection, and the enduring beauty of an unplugged moment—reminding everyone that true wellness begins by stepping away from screens and embracing the present.
JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island.
Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW Garden to Glass experience, beachfront dining, and rejuvenating treatments at the tranquil overwater Spa by JW.
Each day begins with a sumptuous buffet breakfast offering international delicacies alongside locally inspired specialties. As the sun sets, guests can indulge in a captivating three-course beachfront dining experience under the stars, serenaded by the calming sounds of the ocean.
A standout feature of the package is the JW Garden to Glass experience. Guests are invited to join the resort’s mixologist and herb gardeners on a sensory journey where they hand-select fresh, seasonal ingredients and master the art of creating bespoke cocktails. This hands-on experience seamlessly combines creativity, mindfulness, and a deep connection to nature.
Thoughtfully curated turndown amenities further enhance the stay, bringing elements of nature into the villas to promote mindfulness and relaxation.
Guests can enjoy moments of togetherness with an 80-minute aromatherapy massage at Spa by JW, offering a serene escape. Personalised consultations with the resort’s in-house wellness instructor ensure each visit is tailored to individual needs. Private yoga sessions also elevate the experience, allowing guests to embrace the peaceful natural surroundings.
Located on the pristine Vagaru Island in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa provides an oasis of mindful luxury. Each of its 60 elegantly designed villas boasts a private pool and stunning ocean views. With world-class dining, holistic spa treatments, and enriching activities for all generations, the resort offers a perfect blend of mindfulness, luxury, and family-friendly experiences.
The ‘Stay in the Moment’ package reflects the resort’s commitment to crafting meaningful connections by merging luxury, wellness, and mindfulness. Guests can also take advantage of complimentary access to non-motorised water-sports, a one-time 30-minute complimentary photography session with a printed photo to capture treasured memories, and the attentive service of a private Thakuru (butler), ensuring every detail of their stay is seamlessly managed.
Celebration
Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas
The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean.
A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with applause and laughter. The vibrant procession, complete with festive ribbons, twinkling lights, and plenty of holiday cheer, brought smiles to guests of all ages as Santa waved his way into the celebrations.
At each resort, the ceremonial lighting of the Christmas tree brought families, couples, and friends together in a moment of enchantment. The joyful sounds of carollers filled the evening air, adding a harmonious touch to the festivities. Guests were treated to a selection of seasonal goodies, including freshly baked cookies and other festive delights. Children revelled in Santa’s arrival, receiving special treats while families captured precious memories against the twinkling backdrop of the decorated trees.
With more celebrations planned over Christmas and the New Year, guests can look forward to a holiday filled with memorable moments at Cinnamon Hotels & Resorts Maldives.
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