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Future of travel: How has Covid-19 affected people’s views on travel and what will change?

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By Sonu Shivdasani

This crisis that we are all going through now has allowed many people the opportunity to pause and rethink their values and importantly their priorities. I suspect that travellers will become more health-focused, more aware of nature and more sensitive to the challenges of the planet.

“Imaginative and Engaging SLOWLIFE” is our Core Purpose, that we as Soneva Hosts believe in and follow. It is not a consumer-facing concept. Our brand proposition is “Inspiring a Lifetime of Rare Experiences”. This brand proposition is still important but we will bring more SLOWLIFE imagery and examples into our descriptions of Inspiring a Lifetime of Rare Experiences. I strongly believe that more and more, going forward, our guests will find our core purpose and brand proposition increasingly relevant and important.

I suspect, that even though the second quarter of 2020 may be the period of the greatest economic decline in history, and in spite of the fact that we are going into a recession; I still suspect that consumers will be prepared to spend that little bit extra for a unique experience as they will value the precious time with their families more, now than ever.

They will try and recreate the bonds that they created during this crisis when they were locked down at home together, so families will either enjoy more “Staycations” where they will go to their home in the countryside with their closest. Or, they will travel to unique destinations where they can really enjoy special moments with their families.

Corporate travel will most likely shrink dramatically as we have gotten used to a new normal where business and meetings can be conducted very well through the internet. There is a silver lining to this for some of the great capitals in the world such as London, Paris, New York etc. The drop in corporate travellers will leave room in these cities where space is scarce for the leisure traveller. Leisure travellers contribute so much more to the local economy than the corporate traveller. The corporate traveller tends to visit a city, have meetings, and then returns to his hotel room, orders a very simple room service meal and is then on the next flight or train out of the city the next morning. The leisure traveller engages a lot with the city and the people living there. The leisure traveller will tend to consume much more. They will go out to restaurants, museums, the theatre and also go shopping.

We have already seen this trend start in the cities that I have mentioned above. The growth in leisure travel, and the greater spending in the culture and the experiences that the city has to offer has provided much-needed revenues to finance even greater experiences.

The extra revenues have encouraged entrepreneurs to make big investments in theatres, museums, restaurants, shops etc. It is a virtuous circle where the more that is spent by the visitors in the city, leads to more investment in these experiences, which in turn leads to more tourists coming. So, this trend that has started will actually grow further.

Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.

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From pizza to pasta: Alila Kothaifaru Maldives unveils Pibati Sul Mare

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“Pibati” in Sanskrit translates to “to drink, absorb, or imbibe,” reflecting a profound connection to savouring and enjoying sensory experiences such as food and drink. Guided by this philosophy, Alila Kothaifaru Maldives has unveiled a refined concept for its beachside restaurant under the leadership of Executive Chef Frank Wackerhagen. The newly reimagined dining destination invites guests to explore Italy’s cherished culinary traditions.

Renamed Pibati Sul Mare—Italian for “by the sea”—the restaurant serves lunch, specialising in artisanal pizzas and handcrafted pastas. Its menu features a harmonious blend of Italian classics and island-inspired flavours, such as the Margherita pizza and the exquisite Linguini allo Scoglio di Panna, a mixed seafood dish in a garlic cream sauce. These dishes are crafted with high-quality ingredients, including fresh, homegrown herbs cultivated on the island, creating comfort food that captures the island’s vibrant essence.

Nestled against the backdrop of stunning ocean views, Pibati Sul Mare offers a serene retreat for diners seeking a memorable culinary experience. The setting combines coastal charm with contemporary elegance, featuring airy, open spaces designed to immerse guests in the scenic surroundings. Soft, earthy tones and natural materials contribute to a warm and inviting ambiance, while exceptional service ensures every guest feels cared for and attended to.

Whether enjoying a gathering with family or savouring a moment of tranquility, Pibati Sul Mare provides an unforgettable dining experience. It promises to captivate the palate and create cherished memories that linger long after the visit.

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Tripadvisor names Ayada Maldives Best of the Best Resort for luxury and excellence

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Ayada Maldives has been recognised as the No. 1 Traveler-Ranked Best of the Best Resort in the Maldives by Tripadvisor for 2024. This prestigious accolade, based on authentic guest reviews, highlights the resort’s dedication to unparalleled luxury, exceptional service, and unforgettable experiences.

This achievement reinforces Ayada Maldives’ status as a premier destination for discerning travellers. The resort has also received acclaim for its exquisite overwater villas, pristine beaches, and world-class culinary offerings, earning additional recognition across categories for hospitality excellence and sustainability.

Renowned for its timeless beauty and immersive luxury, Ayada Maldives continues to redefine the art of indulgence. The resort acknowledges the trust and support of its esteemed guests, which inspire ongoing efforts to set new benchmarks in luxury travel.

Located in the pristine Gaafu Dhaalu Atoll, Ayada Maldives is a luxury resort offering an authentic Maldivian retreat. With a selection of opulent villas and suites, world-class dining options, and a wide range of recreational activities, the resort provides a personalised experience for every guest. Globally celebrated for its stunning natural beauty, exceptional hospitality, and vibrant social media presence, Ayada Maldives remains a standard-bearer for luxury travel in the Maldives.

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From sunrise to sunset: Valentine’s Day bliss at Kuda Villingili

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This Valentine’s Day, love takes centre stage at Kuda Villingili, a premier romantic retreat in the Maldives. With its sun-drenched beaches, indulgent dining options, and rejuvenating spa experiences, Kuda Villingili provides couples with an idyllic setting to rekindle joy and celebrate their love stories.

Since its inception, Kuda Villingili Resort Maldives has been synonymous with romance. Its powdery white shores, crystal-clear waters, and expansive vistas offer a sanctuary where serenity and passion intertwine. The resort’s private villas are thoughtfully designed to enhance intimacy, featuring Beach Villas with private pools and views of both sunrise and sunset. Meanwhile, the Water Villas, perched over a vibrant blue lagoon, promise complete privacy and panoramic views of turquoise waters. Whether guests wake to the gentle hues of sunrise from ocean-facing beds or savor sunset’s fiery glow from their private pools, every moment in these villas is crafted to be a dream come true.

For Valentine’s Day 2025, Kuda Villingili invites couples to immerse themselves in romantic experiences as unique as the destination itself. Guests are encouraged to create joyful memories and redefine their love stories within this tropical paradise.

One of the highlights is the floating breakfast experience, offering an indulgent start to the day. Served in the privacy of villa pools, the breakfast includes gourmet selections paired with a bottle of Victoire Prestige Brut Rosé Champagne, setting the tone for a luxurious day.

In the evening, the ‘Crimson and Aqua’ dining experience by the largest pool in the Maldives promises an unforgettable culinary journey. Guests can savour Cantonese-style lobster, dumplings, and an array of desserts amidst tranquil waters and a lush tropical garden. Handcrafted cocktails, sparkling wine, or a bottle of red or white wine ensure every detail is perfect for the occasion.

For a more intimate setting, Mar-Umi Beach offers Peruvian-Japanese fusion cuisine in a curated menu designed for couples seeking both culinary adventure and romance. The dining experience is elevated with a bottle of sake or the finest sparkling wine, accompanied by the soothing sounds of the ocean.

Alternatively, couples can indulge in the ‘Sands of Love’ buffet at The Restaurant, featuring tropical delicacies and live cooking stations. Set beneath swaying palms and a starlit sky, this culinary offering blends exquisite flavours with an enchanting ambiance.

For those seeking relaxation, The Spa provides a Valentine’s package designed for connection and indulgence. This 2.5-hour coconut-inspired journey includes full-body massages, scrubs, and a floral bath, offering rejuvenation for the body and soul.

Throughout the day, guests can toast to love with specialty cocktails and mocktails at The Bar, crafted to capture the joy of connection. In the evening, The Bar transforms into a cozy venue for screenings of classic romantic movies, complemented by snacks and an intimate atmosphere.

To further celebrate love, Kuda Villingili offers complimentary activities such as partner yoga, couples’ painting sessions, heart-opening yoga flows, and outdoor games. Each experience is curated to foster connection and create enduring memories.

Kuda Villingili embodies the essence of romance through its pristine beaches, lush landscapes, and turquoise waters. From private destination dining to stargazing under Maldivian skies, every moment is tailored to inspire intimacy and celebrate the extraordinary.

This Valentine’s Day, Kuda Villingili invites couples to rediscover romance in a haven where love is celebrated, cherished, and immortalised.

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