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Maldives to host dedicated shows to promote tourism, local talent

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6 years ago

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Maldives government on Sunday announced plans to host dedicated shows with local artists in a bid to boost the island nation’s multi-billion-dollar tourism industry.

In a statement, tourism ministry said the ‘Visit Maldives Destination Shows’ will be held in local islands as well as abroad.

The initiative aims to promote the unique aspects of different regions within the country whilst fostering local talent, the ministry added.

Applications are open until January 19 for local artists interested in performing at the shows. Islands interested in hosting the show can also send in their application.

Early last year, President Ibrahim Mohamed Solih announced plans to develop tourist destinations and divide them into zones, with marketing strategies focused on informing tourists of the singularity of these zones. This will allow tourism to flourish across the country from north to south, he had said.

However, no details have been disclosed yet.

The Maldives comprises of 26 natural atolls consisting of dual island chains. Incidentally the Maldivian language has the distinct pleasure of contributing to the English word “atoll”, which was derived from the Maldivian word “atholhu”.

There are channels of various sizes between the atolls used for navigation. For efficient administrative functioning, the 26 natural atolls are categorised into 20 administrative divisions. Particularly the island nation is located in a strategic area with access to major international sea routes in the Indian Ocean.

The Maldives, located on top of a vast underwater mountain range have around 1190 islands and sandbanks. The pearl string like islands covers a land area of no less than 298 square kilometres.  All the islands are encircled by a lagoon blessed with crystal clear water. These islands are protected by a reef structure, housing one of the most exclusive and spectacular underwater life.

Maldives concluded 2019 with a record 1.67 million tourists, surpassing the destination’s own revised forecast for the year.

The government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.

The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.

However, challenges remain as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 150. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

Photo: Mihaaru

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Hulhumalé’ set for New Year festivities as Visit Maldives and partners launch preparations

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2 weeks ago

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December 22, 2025

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Visit Maldives Corporation, together with the Ministry of Tourism & Environment and the Housing Development Corporation (HDC), has commenced planning for New Year celebrations in Hulhumalé’, building on the success and positive public response of last year’s festivities.

The celebrations are expected to feature signature elements that resonated strongly with the public in 2024, including a special Drone Show, Fireworks, Food stalls, and cultural experiences designed for both locals and visitors. The initiative, running from 30 December 2025 to 1 January 2026, aims to once again create a vibrant, inclusive, and family-friendly atmosphere to welcome the New Year.

At this stage, planning is ongoing and further details regarding the programme, dates, and activations will be announced in due course.

The New Year celebrations are being developed as a joint initiative by Visit Maldives, the Ministry of Tourism & Environment, and HDC.

Organisers are also in discussions with potential partners and sponsors and welcome expressions of interest from organisations keen to be part of this national celebration.

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Award-winning singer Nicole Scherzinger to appear at One&Only Reethi Rah’s New Year’s Eve celebrations

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2 weeks ago

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December 16, 2025

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One&Only Reethi Rah, the all-villa resort in the Maldives, has announced the international star and award-winning singer Nicole Scherzinger will make an exclusive live appearance during the resort’s iconic New Year’s Eve celebrations, welcoming guests into 2026 with a special musical performance as part of the countdown.

Renowned for her magnetic stage presence and powerhouse vocals, Nicole Scherzinger originally rose to fame as a member of one of the best-selling female groups of all time, the Pussycat Dolls, before pursuing her career as a solo musician, a judge on various television shows, and a stage actress in theatrical work such as in Cats and Sunset Boulevard. Throughout her career, Scherzinger has received numerous nominations and awards, including the 2024 Laurence Olivier Award and the 2025 Tony Award, both for Best Actress in a Musical for her role in Sunset Boulevard.

Set against the breathtaking backdrop of the Indian Ocean, the resort’s annual New Year’s Eve celebrations take place on 31st December 2025 at the Believe Ball, the Festive program’s main event featuring a refined beachside cocktail reception before unfolding into a joyous evening of epicurean discovery and thrilling entertainment. As the year draws to a close, Scherzinger will take the stage for a highlight live performance as part of the countdown, bringing the New Year’s celebrations to new heights with glamour, energy, and musical prowess.

“We are thrilled and honoured to welcome Nicole Scherzinger to One&Only Reethi Rah for our New Year’s Eve celebrations,” said Jan Tibaldi, General Manager of the resort. “Her global appeal, extraordinary talent, and dynamic energy make her the perfect artist to be part of our most iconic evening of the year, setting the scene for a remarkable welcome to 2026.”

The Festive season at One&Only Reethi Rah invites guests to embrace the spirit of the season with this year’s theme of Believe, centered on celebrating the joy, wonder, and magic of the holidays. From Christmas family traditions and world-class culinary experiences to quiet moments of deep wellbeing and exciting sports tournaments, the resort’s Festive program promises an array of unforgettable moments designed to delight guests of all ages and interests. Scherzinger’s special live appearance will be the highlight of the program, culminating with an exciting countdown to welcome the New Year.

The Festive season at One&Only Reethi Rah commences on 20th December 2025 with the traditional Tree Lighting Ceremony & Cocktail and ends on 13th January 2026 with the Orthodox New Year Gala Dinner.

Reservations and pre-bookings are recommended for most of the Festive events. For inquiries and bookings, please contact the VIP Services team at reethirah.festive@oneandonlyreethirah.com. For bookings, please call +960 664 8800 or contact the Reservations team at reservations@oneandonlyreethirah.com.

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Hulhule Island Hotel names 2ofus as New Year’s Eve 2026 headline act

Published

3 weeks ago

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December 13, 2025

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Hulhule Island Hotel (HIH) has announced 2ofus as the main entertainment for its New Year’s Eve 2026 festive events. The highly sought-after musical band has partnered with HIH to bring an unforgettable night of performance, energy, and celebration to guests.

Known for their exceptional talent and stage presence, 2ofus has reached remarkable heights in the music scene, participating in and performing at international competitions and concerts. Their collaboration with HIH marks an exciting addition to the hotel’s festive lineup.

Renowned as the most popular festive destination in the Greater Malé Area, HIH continues its tradition of delivering vibrant, world-class celebrations. This year, the hotel once again promises a festive season filled with elegance, entertainment, and the signature warmth HIH is known for.

Commenting on the partnership, Group General Manager, Ali Shakir said: “Signing with 2ofus for New Year’s Eve is truly special for us. They are one of the most in-demand acts during the festive season, and we are delighted to have them onboard. Their energy and talent are unmatched, and we are confident that HIH will once again be the place to be this New Year’s Eve. Our team is committed to creating a celebration that brings our guests joy, excitement, and unforgettable memories.”

For 2026, HIH unveils exclusive celebrations, granting guests access to multi-venue experiences, curated staycation packages, diverse multi-cuisine dining, and a range of thoughtfully designed festive highlights.

With limited slots available, guests are encouraged to secure their bookings early for the best experience.

For more information or reservations, please contact +960 762 2667 or email events@hih.com.mv

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