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Maldives records 9.3 per cent hike in tourist arrivals in Sept
Tourist arrivals to the Maldives in September recorded year-over-year growth of 9.3 per cent, the island nation’s tourism ministry announced Wednesday.
Official figures for the month of September released by the tourism ministry show that a total of 117,619 tourists visited the Maldives during the month — a 9.3 per cent increase over the 107,620 in September 2018.
According to the September statistics, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
The strong performance in the January-September period is mostly due to a significant rise in tourist arrivals from the traditional European market, which recorded year-over-year growth of 47.5 per cent, and the relatively new American market, which recorded year-over-year growth of 24.7 per cent.
Relatively new markets such as Africa and the Middle East also maintained their strong performance.
Middle East saw its market share reach 3.8 per cent due to a 15.1 per cent increase in the number of tourist arrivals (42,774) in the January-September period, whilst Africa, which observed a 22 per cent growth in arrivals, contributed 1.1 per cent (13,285) of the total tourist arrivals over the past nine months.
All the top five source markets posted positive growth in arrivals by the end of August.
Despite a year-over-year drop of 11.6 per cent in arrivals in September, China maintained its position as the top contributor to Maldives tourism with a marketshare of 18.4 per cent, as arrivals from China increased by 3.7 per cent during the January-September period to reach 230,349.
India, which had recently overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.2 per cent with a 105.1 per cent growth in tourist arrivals during the past nine months of the year. A total of 115,507 tourists from India spent their vacation in the Maldives during the period.
Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 7.8 per cent. Arrivals from Italy increased by 31.7 per cent to reach 97,375 in the January-September period.
Germany and the UK, which slid to fourth and fifth position in May and again in August, retained their respective positions in September, as the UK and Germany maintained a marketshare of 7.3 per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 16.8 per cent to reach 93,727 during the past nine months of the year, whilst visitor numbers from the UK saw an increase of 9.2 per cent to reach 90,963 during the period.
France, which saw its marketshare fall to 3.6 per cent, maintained the seventh position, whilst Russia claimed the sixth position with a marketshare of 4.7 per cent. Arrivals from Russia increased by 14.1 per cent to reach 58,306 by the end of September, whilst the number of French tourists visiting the Maldives in the same period grew by 22 per cent to reach 44,722.
The US and Japan maintained their respective rankings as the eighth (3.1 per cent of total arrivals) and ninth (2.7 per cent of total arrivals) biggest contributor to the Maldives tourism. Arrivals from the US market increased by 29.2 per cent to reach 39,013 in the past nine months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 9.5 per cent to reach 33,367.
Meanwhile, the emerging Australian market knocked out established European markets such as Sweden and Switzerland from the top 10 source markets’ list, as Australia’s marketshare reached 2.4 per cent in September. Arrivals from Australia grew by 8.2 per cent in the January-September period to reach 30,066.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Photo: Kandima Maldives
Atmosphere Core concluded 2025 with a strong industry showing, securing three major honours at the Layalina Editor’s Choice Awards 2025 for RAAYA by Atmosphere, Atmosphere Kanifushi Maldives and OBLU XPERIENCE Ailafushi. The accolades underscore the group’s ability to deliver clearly differentiated resort concepts for diverse traveller profiles, while maintaining a consistent emphasis on quality, comfort and guest satisfaction across its portfolio.
At the awards, RAAYA by Atmosphere was named Best New Luxury Resort of the Year – Maldives. Atmosphere Kanifushi Maldives received the title of Best All-Inclusive Luxury Resort, while OBLU XPERIENCE Ailafushi was recognised as Most Stylish Resort – Maldives. The honours are based on Layalina’s independent editorial assessment and established quality benchmarks, celebrating excellence across luxury hospitality, all-inclusive offerings and lifestyle-led design. Layalina is a leading Arab lifestyle publication under 7awi Media Group, with a strong readership and influence across the GCC and wider region.
Collectively, the awards highlight Atmosphere Core’s understanding of evolving travel expectations, delivering experiences that are thoughtful, well-crafted and easy to enjoy, whether guests are seeking tranquillity, variety or social energy.
Each of the recognised resorts brings a distinct identity to the group’s Maldivian portfolio. RAAYA by Atmosphere, located in the Raa Atoll, is defined by its serene environment and castaway-artist concept, encouraging guests to slow down and reconnect through nature, creativity and adventure. Atmosphere Kanifushi continues to stand out for its scale and consistency, offering a generous all-inclusive experience through the Kanifushi Plan™, expansive villas and a long, natural island setting that appeals to both families and couples. In contrast, OBLU XPERIENCE Ailafushi delivers a more dynamic island escape, characterised by contemporary design and a lively social atmosphere that resonates with travellers drawn to shared spaces, movement and modern aesthetics. Together, the accolades reflect a carefully curated portfolio designed to cater to a wide spectrum of travel moods and preferences.
Commenting on the achievement, Ashwin Handa, Chief Operating Officer of Atmosphere Core, said the group was honoured to receive the Layalina Editor’s Choice Awards 2025, recognising the three resorts across distinct categories. He noted that the recognition reflects the company’s carefully curated experiences, shaped by a strong sense of product, space and genuine care, and credited the passion and commitment of the teams, as well as the continued trust of guests, for the achievement.
Central to these successes is Atmosphere Core’s philosophy of the Joy of Giving, which positions hospitality around care, generosity and attention to detail. This approach informs destinations that feel closely connected to their natural surroundings and supports bespoke experiences that anticipate guest needs. The result, the group says, is a style of hospitality that is welcoming, effortless and personal, creating meaningful moments that endure beyond the stay itself.
The Standard, Maldives will mark the Lunar New Year this February with a week-long celebration that invites guests to swap urban festivities for the turquoise waters of the Raa Atoll. Taking place from 17 to 22 February, the programme will transform the island resort into a festive setting that blends time-honoured traditions with the brand’s playful and contemporary character.
Designed to move beyond a conventional island escape, the celebrations will open with lively visual touches, including jumping stilts and fortune cookies, setting the tone for a week where Maldivian tranquillity meets the spirit of East Asian culture. Throughout the programme, guests will be immersed in a series of experiences that combine culinary creativity, entertainment and cultural expression.
Food takes centre stage in the Lunar New Year offering, with a diverse line-up of dining events curated to engage all the senses. Highlights include an Asian Street Food buffet inspired by classic Chinese motifs, alongside more refined beachfront experiences such as five-course Crab Night and Lobster Night dinners at Kula Beach. Interactive elements are also woven into the programme, with Tangyuan Time at Joos Café inviting families to prepare traditional sweet glutinous rice balls together, while younger guests can participate in a dedicated mocktail-making masterclass.
Evenings at the resort will be defined by high-energy entertainment and cultural performances. Todis Beach will host LED and fire shows, complemented by special Chinese dance performances that illuminate the shoreline after dark. Adding a local dimension to the celebrations, Maldivian Boduberu drumming will feature prominently, creating a rhythmic fusion of regional and international traditions. For guests seeking a more relaxed pace, the programme also includes a Lunar New Year Movie Night at the main pool and a Bingo Night at Todis Bar.
Commenting on the celebrations, Sonika Adlakha, Commercial Director of The Standard, Maldives, said the aim was to create a Lunar New Year experience that feels both authentic and adventurous. She noted that by combining the dynamic energy of street food markets and fire shows with the calm luxury of a Maldivian retreat, the resort is offering guests a distinctive way to welcome the Year of the Horse.
To complement the festivities, the resort is offering a Premium All-Inclusive Package, designed to provide seamless access to the week’s dining and entertainment programme. The package includes the full range of culinary experiences, from Asian Street Food stalls to themed buffets at Kula, as well as a selection of premium spirits, cocktails and refreshments. This offering allows guests to fully immerse themselves in the celebrations while enjoying the freedom to experience the Lunar New Year at The Standard, Maldives without limits.
Four Seasons Resorts Maldives will welcome the Year of the Fire Horse with a week of Lunar New Year celebrations across Landaa Giraavaru and Kuda Huraa. Taking place from 16 to 24 February 2026, the programme will see both islands animated by the vibrant energy associated with this rare zodiac year.
Bold and spirited, the Fire Horse symbolises momentum, confidence and fresh beginnings. The celebrations are designed to reflect these qualities through a blend of cultural tradition, island elegance and family-focused experiences, positioning the Maldives as a fitting setting for the festive season.
Marking a first for the Maldives, the resorts will host an exclusive pop-up by Beijing’s Michelin-recognised Baiweiyuan Dumpling Restaurant, operating concurrently at both islands. Long celebrated in Beijing for its handmade dumplings and comforting soups, Baiweiyuan will present a menu featuring signature pork and chive dumplings, beef and onion fillings, and vegetarian options such as egg and tomato. Cold starters, including soy-braised pork trotter, will complement the experience.
Prepared fresh to order, the dumplings introduce an authentic taste of Beijing to the Indian Ocean, offering a culinary highlight that reflects the warmth and generosity associated with the Fire Horse.
Lunar New Year at Kuda Huraa
16–24 February 2026
At Kuda Huraa, Lunar New Year celebrations will unfold throughout the week in a lively, festival-style programme. Events begin with a Reunion Dinner at Café Huraa, followed by themed dining evenings, outdoor cinema screenings, a Pool Party and a Pop-Up Asian Market.
Evenings will include experiences such as a Secret Beach BBQ under the stars, a Mediterranean Market at Reef Club and an Asian Buffet at Café Huraa. Baiweiyuan’s dumpling pop-up will be available daily, allowing guests to enjoy the flavours of Beijing throughout the celebrations.
Kuda Huraa highlights include:
- Reunion Dinner on 16 February
- Family Feast Lunch, Seafood Night and Asian Buffet
- Secret Beach BBQ and Mediterranean Market
- Pool Party with DJ on 18 February
- Pop-Up Asian Market and outdoor movie nights
- Daily Baiweiyuan Dumpling pop-up
The Kuda Mas Kids Club will also host a two-week Fire Horse–inspired festival for younger guests, featuring activities such as lantern painting, snorkelling adventures, arts and crafts, dumpling making, tie-dye workshops, karaoke evenings and beach games. The programme is designed to encourage creativity, confidence and fun.
Lunar New Year at Landaa Giraavaru
16 February 2026
Landaa Giraavaru will welcome the New Year with a poolside celebration from 7.00pm to 10.30pm, featuring a Dragon Dance, live DJ and lantern-lit setting around the main pool. A Yu Sheng prosperity toss will symbolise abundance and good fortune, while live cooking stations will showcase celebratory flavours prepared by the resort’s culinary team.
Landaa Giraavaru highlights include:
- Poolside Lunar New Year celebration
- Dragon Dance performance
- Live DJ and festive ambience
- Yu Sheng prosperity toss
- Culture-inspired welcome drinks
- Baiweiyuan Dumpling pop-up available throughout the week
Across both islands, Lunar New Year at Four Seasons Resorts Maldives is designed to bring families and friends together in the spirit of prosperity, connection and shared celebration. Guests are invited to welcome the Year of the Fire Horse through traditions that honour luck, abundance and meaningful togetherness.
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