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Parley recognises Maldives as Future Island Nation’, launches 10-year action plan on waste management

Published

6 years ago

October 1, 2019

Parley for the Oceans has recognised the Maldives as the first ‘Future Island Nation’, as the environmental organisation and the island nation extend their partnership to reduce plastic waste.

The Maldives and Parley have extended their partnership to create a scalable, nationwide framework for solutions towards the achievement of SDG 7, SDG 9, SDG 11, SDG 12, SDG 13, SDG 14 and SDG 15 under the United Nations 2030 Agenda for Sustainable Development.

The island nation was the first to answer a global call to action led by Parley in collaboration with the UN-OHRLLS to demonstrate how small island developing states (SIDS) can become leaders in the fight to end marine plastic pollution by implementing the Parley AIR Strategy (Avoid, Intercept, Redesign) in a collaborative, innovative approach to solutions.

With the successful completion of an initial pilot phase, Parley recognises the Maldives as the first ‘Future Island Nation.’ The expanding collaboration now includes the Ministry of Environment and the national waste management company WAMCO in a 10-year action plan.

Immediate steps include policy change, the expansion of recycling infrastructure, cleanups and community education initiatives across all levels of society, industry and government. Education and direct action initiatives will also be offered to tourists visiting the country, empowering visitors to become messengers for the oceans who bring change back to their homeland.

“As a small island nation, we are faced with many economic and environmental challenges. We suffer from problems that we didn’t create, and materials we didn’t invent. Plastic pollution is an example of that. We need to protect our ocean, because it is our national treasure, and we need to find ways to establish a new, vibrant blue economy,” Ibrahim Mohamed Solih, President of the Maldives, was quoted in a statement, as saying.

“That is why we decided to take the path of ocean conservation, collaboration and Eco-Innovation with Parley for the Oceans. Together, we will tackle plastic pollution, harness alternative, clean energy sources, and protect Maldivian waters from illegal fishing. I truly believe in the innovative power and resilience of my country, and its young and creative people.”

Declaring the Maldives as the base and epicentre for its next chapter, Parley is calling for a ‘Material Revolution’ and is gathering the world’s leading creators and scientists to replace all harmful materials and products used in the supply chains of its brand partners within the next seven years.

The base for this global eco-innovation initiative will be a small island in the southern atolls of the Maldives, where Parley is building, in collaboration with the Maldives, a permanent collaboration space, Parley Station One.

Parley Station One, located on the island of Kondey Mathee Laabadhoo in the southern Gaafu Alifu atoll, will provide a unique destination and collaboration space for creators, leaders and thinkers – connecting art, design, science, technology and business in an eco-innovation driver for a new, blue economy. This programme will turn the Maldives into a launchpad for future technology, research and development, and creative collaboration.

“To leave toxic materials in the past, we need to do more than intercept them. We need to develop and test new materials, new technologies and question existing product concepts and business models. By inventing Ocean Plastic, Parley turned a problem into an economic opportunity, and with our AIR Strategy, we are creating the blueprints for systemic change,” Cyrill Gutsch, Founder and CEO of Parley for the Oceans said.

“The Republic of the Maldives was early to believe in our vision and to act on our strategy. We’re honoured to call the Maldives the first ‘Future Island Nation’, because we see this magic country as a Symbol of Change and a canvas for the new. Together we are now not only combatting marine plastic pollution but piloting solutions for Climate Change and Illegal Fishing.”

The Maldives first entered into a collaboration with Parley in September 2016, during the 70th Session of the United Nations General Assembly.

Since piloting the project, Parley has introduced programmes to reduce reliance on single-use plastics, as well as plastic interception and baling sites in island communities and more than 70 schools. Parley has also led collaborative cleanups on affected coastlines and opened the first-ever recycling centre and innovation lab in the island nation’s capital Male.

In collaboration with the Ministry of Education, local schools and NGOs, Parley Ocean School programmes have helped more than 100,000 youth and their parents go swimming and snorkelling to experience the world beneath the blue surface, many for the very first time.

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JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

Published

16 hours ago

November 15, 2025

m@ldives

JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

CORE: a movement and fitness zone
AREKA: a transformative treatment centre
KAASHI: a hydrotherapy hall
SEDA: a sound-healing room
Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

Awards

Coco Bodu Hithi wins Best Waterside Hotel at Condé Nast Johansens Awards 2026

Published

3 days ago

November 13, 2025

m@ldives

Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.

Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.

Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.

Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.

Featured

‘Unlimited Play – Eat. Sip. Repeat.’: New Premium All-Inclusive at The Standard, Maldives

Published

3 days ago

November 13, 2025

m@ldives

The Standard, Maldives, the stylish and unconventional resort in Raa Atoll, announces the launch of its most generous offering yet: the Premium All-Inclusive package, timed to complement its highly anticipated Festive 2025 programme. Titled “Unlimited Play – Eat. Sip. Repeat,” the package is designed to provide guests with a hassle-free, elevated island experience, ensuring every moment is infused with fun and luxury without reaching for the wallet. The move reinforces The Standard’s commitment to offering unscripted fun and memorable stays in the Maldives.

The Premium All-Inclusive

The Premium All-Inclusive package covers all daily meals across four dining venues, including the signature specialty restaurants. At the heart of the offering is the unlimited premium beverage programme: guests can enjoy free-flowing Champagne; choose from over 50 premium wines, prosecco, and sparkling selections from around the world; and access top-shelf spirits with crafted cocktails and mocktails available all day and into the late-night hours at Todis and by the pool.

Beyond dining, the package includes further inclusions. Every villa receives a daily replenished, fully stocked mini bar featuring two bottles of premium wine, two spirits, and four beers. For stays of six nights or more, the Ultimate Indulgence is unlocked, granting each adult a complimentary 45-minute spa treatment—either a restorative massage or a DIY hammam experience. In addition, guests receive one complimentary Adventure Time excursion per stay, selecting from a sunset fishing trip, a lucky dolphin cruise, or a romantic sunset cruise.

Festive Season 2025

As the year draws to a close, The Standard, Maldives invites guests to join the Festive 2025 celebrations, an immersive programme that transforms the island into a lively setting of parties and bespoke gastronomy. From Christmas Eve through the New Year, the resort’s playful spirit will feature uniquely Standard activities, decorations, and a curated line-up of entertainment for guests of all ages.

Highlights of the Festive 2025 calendar include exclusive themed beach parties, culinary journeys crafted by international chefs, and dedicated events for families. The celebrations will culminate in a high-energy New Year’s Eve gala with performances, fireworks over the lagoon, and dancing to ring in 2026 in The Standard’s signature style.

“At The Standard, we believe true luxury means freedom; freedom to play, indulge, and live in the moment without a second thought. Our new Premium All-Inclusive is all about that: seamless, generous, and fun. From Champagne breakfasts to late-night cocktails, it’s the easiest decision guests will ever make on holiday,” said Justin Swart, General Manager, The Standard, Maldives.

The Standard, Maldives aims to offer a celebratory experience this year by coupling the convenience of the Premium All-Inclusive with its Festive 2025 programming, setting the stage for a holiday season where preferences are catered to from the first welcome bubbles to the last dance of the New Year.