Business
Sirru Fen Fushi officially opens as Fairmont Maldives Sirru Fen Fushi
Sirru Fen Fushi has rebranded under AccorHotels’ Fairmont brand, two months after opening the shores of the brand new luxury resort to guests.
Located on the Shaviyani atoll, the stunning new Fairmont Maldives Sirru Fen Fushi offers 112 luxury villas, each with a private pool. Sirru Fen Fushi, which means ‘secret water island’ in the local Dhivehi language, is set on an exceptionally lush island bursting with flora and fauna. The picturesque locale is also surrounded by powder white sand beaches, peppered with thatched-roofed villas overlooking an endless turquoise sea.
The all-villa resort is ideal for couples or families, and features 200 metres of infinity pools as well as luxury safari-style tented villas nestled in the island’s lush interior jungle.
Homage to the abundant sea life and pristine coral house reef surrounding this world-class resort, Maldives’ first coral regeneration project in the form of an Underwater Art Installation is created by celebrated underwater naturalist and artist Jason deCaires Taylor. Its May 2018 launch is highly anticipated by international media and guests alike.
“We are thrilled to introduce the first Fairmont and our third development in the Maldives since our entry into this region in 2017. Fairmont guests feel like they are in the heart of the destination; and at our first Fairmont property in the Maldives, we are delighted to offer them the full Maldivian immersion with locally inspired design and indigenous cultural experiences, enhanced by Fairmont’s welcoming service and the destination’s fabled natural beauty,” Patrick Basset, Chief Operating Officer for Upper Southeast and Northeast Asia at AccorHotels, was quoted in a statement, a saying.
Fairmont Maldives Sirru Fen Fushi is the sole hotel on the pristine atoll, and its previously untouched location has allowed marine life to flourish, with manta rays, turtles, large pods of bottlenose dolphins and spinner dolphins regular visitors in the crystal-clear waters of the 600-hectare lagoon. The nine-kilometre-long house reef, directly accessible from the beach, is home to vibrant corals and a thriving ecosystem teeming with life. Uniquely, a manta ray cleaning station at the house reef, offers guests a rare close and extended glimpse of one of the world’s most majestic marine creatures, many of which drop by in a beautiful display of aquatic symbiosis with smaller sea life.

The 112 villas are categorised based on the island’s stunning topography, and include Beach Villas, Water Villas, and Tented Jungle Villas. Copper bathroom fittings and carved wood detailing on furniture lend the villas a bohemian rustic chic vibe. Specially adapted to the Maldives, the unique tented jungle villas offer privacy and a romantic castaway vibe; other guests can also experience the verdant island interiors with glamping BBQs or jungle cinema.



A strong connection to nature guides guests throughout their stay, even at the resort’s contemporary dining outlets. These include an international all-day dining spot called Raha Market; an overwater Japanese restaurant, sushi bar and sea lounge named Kata, where Chef Dharmen brings creative flair to add modern and Maldivian twists to Japanese dishes; and the overwater fine dining destination, Azure, where fresh seafood and fish-market displays of daily local catches are complemented by fantastic wines and Champagnes.
Throughout the resort, still and sparkling water produced by the resort’s desalinisation process are served in the Fairmont-branded glass bottles for guests’ ease of consumption.
Adjacent to the main all-day dining restaurant, the intimate Raha Market Bar is a relaxed space for aperitifs or digestifs to round off a meal at the water’s edge. At the all-bamboo Onu Onu, loungers and fire pits add to the laid-back poolside atmosphere, while sunsets are best enjoyed with a sundowner at the Kata Roof Top Bar and lounge which overlooks the entire western side of the island. Destination dining experiences draw guests further into nature with private meals enjoyed under the stars and powder-soft sand beneath the toes.
It’s the same tranquil natural surroundings from which the Willow Stream Spa at the Fairmont Maldives draws its energy and vitality. The 2,000 sqm wellness area has been adapted to Maldivian island chic in its concepts with the use of endemic herbs and Indian Ocean-inspired treatments. The architectural design features hand-carved wooden doors, with sea breeze passages designed to draw fresh sea air into the treatment rooms. A dedicated Olympic size Jacuzzi pool is provided for spa guests for pre or post treatment immersion.

Both AccorHotels and the Fairmont brand have a strong reputation globally for sustainable tourism and are committed to improving the well-being of local communities and ecosystems wherever they operate and addressing the environmental impacts of their operations.
Fairmont is renowned for capturing the heart of a destination through community engagement and memorable guest experiences. At Sirru Fen Fushi these include cooking classes with a Maldivian master chef, local island adventures, and sunset fishing aboard an authentic Maldivian dhoni while learning traditional line fishing methods to give guests a taste of the Maldivian way of life. The surrounding idyll is showcased with castaway picnics and overnight cruises to enjoy the stunning night sky of the Maldives from the luxury of the resort yacht.
When the mood takes them – and it will – the resort’s on-site art studio offers guests all the tools and materials required to be inspired and express their creative spirit with the guidance of resident and visiting artists.
With a tailored selection of units suitable for families and children at the resort, a variety of daytime activities including coconut painting, canvas creations, jewelry and making dreamcatchers are available. Families are well-catered with a Kid’s Club, Toddler’s play garden, and the dedicated Teen Town, offering a wealth of exciting experiences for young adults.
Fairmont Maldives Sirru Fen Fushi is also poised to bring the essence of its secret water island location to life with experiences that bring guests closer to nature. A sunset dolphin tour offers guests the chance to watch dolphins playing in the light of the setting sun.
Guests can also give back to nature by planting coconut trees on the island, or by participating in coral restoration efforts and turtle release programmes.
“Our resort and the destination itself are inextricably linked. As the location for the Maldives’ first Underwater Art installation we hope to raise awareness that encourages long-term reef protection and sustainable tourism,” Denis Dupart, General Manager of Fairmont Maldives Sirru Fen Fushi, said.
A newcomer to the Maldives booming tourism industry, AccorHotels is on a major expansion drive, with three existing properties and two under development in the island nation.
The French multinational hotel group took over the management of Dhevanafushi from Dubai-based hospitality group Jumeirah in September, with plans to reposition the luxury resort under the iconic Raffles Hotels and Resorts brand.
Mercure Maldives Kooddoo Resort, the only resort in the Maldives with direct access to an airport, welcomed the first group of tourists in August. The resort, located in the southern Gaafu Alif atoll, was officially inaugurated in late September.
AccorHotels has also signed up to manage another resort being developed in Gaafu Alif atoll.
Set to open next year, the Pullman Maldives Maamutaa resort is a traditional ‘one island, one resort’ property located a 10-minute speedboat ride away from its sister property, the Mercure Maldives Kooddoo Resort. The five star resort will offer upscale modern facilities such as two swimming pools, a sunset bar overlooking the lagoon, a luxury spa, a state-of-the-art fitness centre, a kids club, beach playground, tennis courts, gourmet restaurants, organic gardens, a dive centre and a water sports centre.
Alongside Raffles, Pullman, Sofitel, Swissôtel and MGallery, Fairmont Hotels and Resorts is part of the luxury brands portfolio of AccorHotels. With 75 properties in 24 countries, hotels under the Fairmont banner offer guests an extraordinary place that is created by combining unique architecture and structure, expressive decor and artistry, magnificent features and exceptional service all in one great location.
Business
BBM’s ‘Studio of Culinary Excellence’ opens at MNU to bridge classroom, industry
The best way to secure the future is to create it.
Creating that future through specific, purposeful initiatives is what drives people of purpose—and, in turn, moves us all closer to the future we desire.
The Maldives is a compelling case study of a tourism-driven economy. Look around and ask why an event is being staged, what someone is working on, or where a new initiative is leading, and the answer will often point to the hospitality sector. Securing the future, therefore, is inextricably linked to strengthening and advancing that sector.

Here, “strengthening” means making the sector’s contribution more sustainable; ensuring that a greater share of its growth benefits the community; continuing to offer a compelling value proposition to the discerning global traveller; and ensuring that visitor experiences continue to generate an unparalleled reputation and valuable referrals.
To achieve these outcomes in the future, it is essential that current and future generations of the local community engage actively with the industry. Making hospitality appealing and aspirational, enhancing the quality of delivery and service, and building a pipeline of skills and talent into the sector are areas in which initiatives, inspiration, infrastructure and investment should be concentrated.

It is firmly in this context that Mr Ismail Hilmy, Chairman and Managing Director of BBM, initiated the establishment of a modern, exceptionally well-equipped and thoughtfully designed model kitchen, aptly named the Studio of Culinary Excellence. By donating the Studio to MNU, under whose auspices it will serve the Maldivian culinary community, Mr Hilmy is responding directly to the need for deeper community engagement. At the heart of BBM’s framework for industry-outreach initiatives— “Because tomorrows start today”—is Mr Hilmy’s ethos of fostering engagement and vibrancy in the industry.
“For our students, the gap between the classroom and a working resort kitchen has always been the hardest one to close,” said Dr Shehenaaz Adam, Vice Chancellor of the Maldives National University. “The Studio of Culinary Excellence closes that gap. Students can now train on the same equipment and to the same standards they will encounter on their first day in the industry. We are grateful to BBM for a partnership that goes well beyond a donation, and we look forward to the Studio becoming a place where the university and the industry learn from one another.”

The Studio therefore creates an opportunity to develop a pipeline of skills and talent in service of the industry.
“Embedding purpose in our work has been an ongoing endeavour at BBM. It keeps us connected to our stakeholders and builds insight, understanding and trust. Being a meaningful partner to academia as we move into the future gives us a great sense of fulfilment and guides our initiatives under the banner, ‘Because tomorrows start today,’” said AVS Subrahmanyam, Chief Operating Officer of BBM.
But what is the value of physical infrastructure without the corresponding spark of aspiration and ambition?

As Ali Afrah Hassan, Executive Representative at Chairman’s Office – BBM, aptly observed: “The Studio offers students and members of the community hands-on experience with world-class equipment, together with knowledge-sharing masterclasses. Who knows—in the not-too-distant future, a Michelin-starred Maldivian chef may fondly credit some of their inspiration to time spent at the Studio!”
Now that is the mind and heart in sync—working towards a future that is aspirational, ambitious and entirely attainable.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Business
Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
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