Business
Sirru Fen Fushi officially opens as Fairmont Maldives Sirru Fen Fushi

Sirru Fen Fushi has rebranded under AccorHotels’ Fairmont brand, two months after opening the shores of the brand new luxury resort to guests.
Located on the Shaviyani atoll, the stunning new Fairmont Maldives Sirru Fen Fushi offers 112 luxury villas, each with a private pool. Sirru Fen Fushi, which means ‘secret water island’ in the local Dhivehi language, is set on an exceptionally lush island bursting with flora and fauna. The picturesque locale is also surrounded by powder white sand beaches, peppered with thatched-roofed villas overlooking an endless turquoise sea.
The all-villa resort is ideal for couples or families, and features 200 metres of infinity pools as well as luxury safari-style tented villas nestled in the island’s lush interior jungle.
Homage to the abundant sea life and pristine coral house reef surrounding this world-class resort, Maldives’ first coral regeneration project in the form of an Underwater Art Installation is created by celebrated underwater naturalist and artist Jason deCaires Taylor. Its May 2018 launch is highly anticipated by international media and guests alike.
“We are thrilled to introduce the first Fairmont and our third development in the Maldives since our entry into this region in 2017. Fairmont guests feel like they are in the heart of the destination; and at our first Fairmont property in the Maldives, we are delighted to offer them the full Maldivian immersion with locally inspired design and indigenous cultural experiences, enhanced by Fairmont’s welcoming service and the destination’s fabled natural beauty,” Patrick Basset, Chief Operating Officer for Upper Southeast and Northeast Asia at AccorHotels, was quoted in a statement, a saying.
Fairmont Maldives Sirru Fen Fushi is the sole hotel on the pristine atoll, and its previously untouched location has allowed marine life to flourish, with manta rays, turtles, large pods of bottlenose dolphins and spinner dolphins regular visitors in the crystal-clear waters of the 600-hectare lagoon. The nine-kilometre-long house reef, directly accessible from the beach, is home to vibrant corals and a thriving ecosystem teeming with life. Uniquely, a manta ray cleaning station at the house reef, offers guests a rare close and extended glimpse of one of the world’s most majestic marine creatures, many of which drop by in a beautiful display of aquatic symbiosis with smaller sea life.
The 112 villas are categorised based on the island’s stunning topography, and include Beach Villas, Water Villas, and Tented Jungle Villas. Copper bathroom fittings and carved wood detailing on furniture lend the villas a bohemian rustic chic vibe. Specially adapted to the Maldives, the unique tented jungle villas offer privacy and a romantic castaway vibe; other guests can also experience the verdant island interiors with glamping BBQs or jungle cinema.
A strong connection to nature guides guests throughout their stay, even at the resort’s contemporary dining outlets. These include an international all-day dining spot called Raha Market; an overwater Japanese restaurant, sushi bar and sea lounge named Kata, where Chef Dharmen brings creative flair to add modern and Maldivian twists to Japanese dishes; and the overwater fine dining destination, Azure, where fresh seafood and fish-market displays of daily local catches are complemented by fantastic wines and Champagnes.
Throughout the resort, still and sparkling water produced by the resort’s desalinisation process are served in the Fairmont-branded glass bottles for guests’ ease of consumption.
Adjacent to the main all-day dining restaurant, the intimate Raha Market Bar is a relaxed space for aperitifs or digestifs to round off a meal at the water’s edge. At the all-bamboo Onu Onu, loungers and fire pits add to the laid-back poolside atmosphere, while sunsets are best enjoyed with a sundowner at the Kata Roof Top Bar and lounge which overlooks the entire western side of the island. Destination dining experiences draw guests further into nature with private meals enjoyed under the stars and powder-soft sand beneath the toes.
It’s the same tranquil natural surroundings from which the Willow Stream Spa at the Fairmont Maldives draws its energy and vitality. The 2,000 sqm wellness area has been adapted to Maldivian island chic in its concepts with the use of endemic herbs and Indian Ocean-inspired treatments. The architectural design features hand-carved wooden doors, with sea breeze passages designed to draw fresh sea air into the treatment rooms. A dedicated Olympic size Jacuzzi pool is provided for spa guests for pre or post treatment immersion.
Both AccorHotels and the Fairmont brand have a strong reputation globally for sustainable tourism and are committed to improving the well-being of local communities and ecosystems wherever they operate and addressing the environmental impacts of their operations.
Fairmont is renowned for capturing the heart of a destination through community engagement and memorable guest experiences. At Sirru Fen Fushi these include cooking classes with a Maldivian master chef, local island adventures, and sunset fishing aboard an authentic Maldivian dhoni while learning traditional line fishing methods to give guests a taste of the Maldivian way of life. The surrounding idyll is showcased with castaway picnics and overnight cruises to enjoy the stunning night sky of the Maldives from the luxury of the resort yacht.
When the mood takes them – and it will – the resort’s on-site art studio offers guests all the tools and materials required to be inspired and express their creative spirit with the guidance of resident and visiting artists.
With a tailored selection of units suitable for families and children at the resort, a variety of daytime activities including coconut painting, canvas creations, jewelry and making dreamcatchers are available. Families are well-catered with a Kid’s Club, Toddler’s play garden, and the dedicated Teen Town, offering a wealth of exciting experiences for young adults.
Fairmont Maldives Sirru Fen Fushi is also poised to bring the essence of its secret water island location to life with experiences that bring guests closer to nature. A sunset dolphin tour offers guests the chance to watch dolphins playing in the light of the setting sun.
Guests can also give back to nature by planting coconut trees on the island, or by participating in coral restoration efforts and turtle release programmes.
“Our resort and the destination itself are inextricably linked. As the location for the Maldives’ first Underwater Art installation we hope to raise awareness that encourages long-term reef protection and sustainable tourism,” Denis Dupart, General Manager of Fairmont Maldives Sirru Fen Fushi, said.
A newcomer to the Maldives booming tourism industry, AccorHotels is on a major expansion drive, with three existing properties and two under development in the island nation.
The French multinational hotel group took over the management of Dhevanafushi from Dubai-based hospitality group Jumeirah in September, with plans to reposition the luxury resort under the iconic Raffles Hotels and Resorts brand.
Mercure Maldives Kooddoo Resort, the only resort in the Maldives with direct access to an airport, welcomed the first group of tourists in August. The resort, located in the southern Gaafu Alif atoll, was officially inaugurated in late September.
AccorHotels has also signed up to manage another resort being developed in Gaafu Alif atoll.
Set to open next year, the Pullman Maldives Maamutaa resort is a traditional ‘one island, one resort’ property located a 10-minute speedboat ride away from its sister property, the Mercure Maldives Kooddoo Resort. The five star resort will offer upscale modern facilities such as two swimming pools, a sunset bar overlooking the lagoon, a luxury spa, a state-of-the-art fitness centre, a kids club, beach playground, tennis courts, gourmet restaurants, organic gardens, a dive centre and a water sports centre.
Alongside Raffles, Pullman, Sofitel, Swissôtel and MGallery, Fairmont Hotels and Resorts is part of the luxury brands portfolio of AccorHotels. With 75 properties in 24 countries, hotels under the Fairmont banner offer guests an extraordinary place that is created by combining unique architecture and structure, expressive decor and artistry, magnificent features and exceptional service all in one great location.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
Business
Visit Maldives presents cultural, food festival to celebrate 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
-
Action1 week ago
OBLU NATURE Helengeli, partners to celebrate inaugural Women’s Dive Month in July
-
News7 days ago
Jennifer Aniston dreams of Maldives escape
-
Cooking1 week ago
BBM partners with Dreidoppel to host Chef Frankie Robin for pastry demo tour
-
Action1 week ago
Patina Maldives partners with FC Bayern Munich to host exclusive football camps
-
Cooking1 week ago
Taste of Sardinia comes to Maldives at COMO Cocoa Island
-
Lifestyle7 days ago
Rosamund Pike escapes to paradise at Patina Maldives
-
Family1 week ago
Amilla Maldives wraps up whimsical ‘Wands, Wings and Easter Things’ celebration
-
Business1 week ago
Redefining corporate retreats at Cinnamon Dhonveli Maldives