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Bollywood actress Urvashi Rautela in Maldives for Maldives Travel Awards Gala Edition

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Bollywood actress Urvashi Rautela has arrived in the Maldives to attend the upcoming Maldives Travel Awards Gala Edition.

Urvashi arrived in the Maldives Wednesday morning, and was welcomed at the main Velana International Airport by top officials from organiser Maldives Association of Travel Agents and Tour Operators (MATATO) and host Adaaran Resorts Maldives.

Urvashi (C) is pictured with officials from MATATO and Adaaran Resorts Maldives after her arrival in the Maldives Wednesday morning. PHOTO/ MATATO

The actress-cum-model is staying at Adaaran Select Hudhuranfushi resort, where the Gala Edition is set to take place. She will be the guest of honour at the gala ceremony on Thursday evening.

Urvashi was crowned Miss Diva 2015, and represented India at the Miss Universe 2015 pageant.

The 23-year-old actress made her Bollywood debut in 2013 with the film, Singh Saab the Great, followed by critically acclaimed roles in Sanam Re and Great Grand Masti in 2016. She also starred alongside Hrithik Roshan in the 2017 movie Kaabil.

Urvashi (L) is pictured with Asra Naseem, the Deputy Secretary General of MATATO, after her arrival in the Maldives Wednesday morning. PHOTO/ MATATO

Meanwhile, MATATO is making final preparations for the Gala Edition.

Voting for the 230 properties nominated for the 25 categories in the awards closed on Tuesday with an overwhelming 100,000 plus votes.

Winners for the Gala Edition will be decided by a collective score based on traveller reviews on TripAdvisor and the popular vote. The winners will be announced at the gala ceremony to be held at  Adaaran Select Hudhuranfushi Thursday evening.

In addition to the main categories, MATATO will present five awards to recognise special areas of tourism development and sustainability.

MATATO will also combine the grand gala with the second edition of the Maldives Travel Conference, which is set to be held on Thursday at Bandos Maldives resort.

Adaaran Select Hudhuranfushi: Maldives Travel Awards Gala Edition will take place at the resort Thursday evening. PHOTO/ ADAARAN

Initiated in 2012 by MATATO, Maldives Travel Awards celebrate and honour the best tourism and hospitality products in the Maldives, while fostering relationships with suppliers and local travel agents. From 20 categories in 2012, the awards have now expanded into three editions totalling 55 categories.

This year, MATATO has for the first time branched out the prestigious awards into three categories; the People’s Edition, which recognises successful pioneers and long serving individuals in the tourism industry, a Guesthouse Edition, which celebrates the outstanding performance of the up and coming guesthouse sector, and the Grand Gala, which is exclusive for winners in the categories for resorts, airlines and liveaboards.

As the first event held under the Maldives Travel Awards brand, Adaaran Select Hudhuranfushi hosted the People’s Edition on July 13, where 10 individuals were recognised for their immense contributions to the development of the Maldives tourism industry.

The Guesthouse Edition, held in the island of Maafushi on October 30, expanded on the recognitions awarded to guesthouses by MATATO as part of the Maldives Travel Awards, and celebrated the outstanding performance of the guesthouse sector.

As MATATO brings in a rising Bollywood actress for the most anticipated travel event of the year, the Maldives has become a sought after destination by Bollywood stars.

A-list Bollywood stars who have visited the Maldives include Salman Khan, Hrithik Roshan, Alia Bhatt and Priyanka Chopra. Bollywood couples such as Saif Ali Khan and Kareena Kapoor have also spent their holidays in the Maldives, while Bollywood couple Arbaaz Khan and Malaika Arora Khan has declared the Maldives as their favourite holiday destination.

India has also become a major emerging source market for the Maldives tourism industry.

Official figures show that 66,955 tourists arrived in Maldives from its closest neighbour last year, a 27.9 percent increase from the 52,368 Indian travellers that chose the Maldives in 2015.

That growth has gathered steam this year, as the number of Indian tourists that visited the Maldives recorded a 25.4 percent increase in the past 10 months to reach 63,141 from 50,369 in the same period last year.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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