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Maldives Travel Awards Guesthouse Edition set for spectacular show in Maafushi island



Maafushi island is all set to host a spectacular celebration of the Maldives booming guesthouse industry as the first ever dedicated Guesthouse Edition of the Maldives Travel Awards will be held on Monday with 96 nominees and 250 invitees.

The event, titled Dhiraagu Presents Maldives Travel Awards Guesthouse Edition, will take place Monday evening in Maafushi, which is widely regarded as the birthplace of guesthouse tourism in the Maldives. The event will be attended by 250 invitees.

Awards will be presented in 12 categories, for which 96 parties have been nominated:

Leading Guesthouse

  1. Kaani
  2. Arena Beach
  3. Hotel UI Inn
  4. Serene sky Guesthouse
  5. Velana Beach
  6. Plumeria Sea View
  7. Crystal Sands Hotel
  8. TME Retreats Dhigura

Leading Food and Beverage Guesthouse

  1. Plumeria Sea View
  2. Crystal Sands Hotel
  3. Arena
  4. Velana Beach
  5. Kaani
  6. Season Paradise
  7. Hotel 78
  8. Castle Inn

Leading Guesthouse / Diving and Water Sports

  1. iTouch Blue and Venus Villa
  2. Maafushi Dive
  3. Active Maldives Private Limited
  4. Rasdhoo Dive Club
  5. Rasdhoo Dive Lodge
  6. Beach Stay Maldives
  7. Shamar Guesthouse and Dive
  8. Kalhu Muraka Guesthouse

Leading Eco-Friendly Guesthouse

  1. TME Retreats Dhigurah
  2. Beachwood Hotel and Spa
  3. Canopus Retreats
  4. Island Way Etos
  5. Season Paradise
  6. Coconut Tree Hulhuvilla Beach
  7. Salt Beach
  8. Serene Sky Guesthouse

Leading Business Guesthouse

  1. Lonuveli Hotel
  2. Airport Beach
  3. Hotel UI Inn
  4. Ocean Grand
  5. Clear Sky Inn Hulhumale
  6. Coconut Tree Hulhuvila Beach
  7. Eureka Airport Inn
  8. Azoush Tourist Guesthouse

Leading Heritage Guesthouse

  1. Ariston Dhangethi Inn
  2. Local Island Inn
  3. Vashafaru Inn
  4. Lagoon View Maldives
  5. Banyan Villa
  6. Hiyaa Ilaa
  7. Mirian Sky Hotel
  8. Jupiter Sunrise Lodge

Leading Adventure Guesthouse

  1. Manta Inn
  2. Asia Inn Villa Retreat
  3. Detour Beach View
  4. Reveries Diving Village
  5. Boutique Beach All-Inclusive Diving Hotel
  6. Batuta Maldives Surf View Guesthouse
  7. Stingray Beach Inn
  8. Rasdhoo Dive Club

Most Innovative Guesthouse Concept

  1. Velana Beach
  2. Season Paradise
  3. Shallow Lagoon
  4. Tropical Village
  5. Casa Mia Maldives
  6. Masaaree Boutique Hotel
  7. White Shell Island Hotel and Spa
  8. Airport Beach

Leading Guesthouse Brand

  1. Kaani
  2. Arena Beach
  3. Hotel UI Inn
  4. Plumeria Hotel and Resorts Private Limited
  5. WhiteShell Island Hotel and Spa
  6. Serene Sky Guest Maldives
  7. LVIS Blancura Hotel

Leading Transport Service Provider

  1. iCom
  2. Nasru Speed
  3. Nevi Speed

Leading Guesthouse Island

  1. Maafushi
  2. Thoddoo
  3. Rasdhoo
  4. Dhigurah
  5. Keyodhoo
  6. Felidhoo
  7. Hangnaameedhoo
  8. Bodufolhudhoo

Leading Beach Island

  1. Fulidhoo
  2. Dhigurah
  3. Thoddoo
  4. Vashafaru
  5. Dharavandho
  6. Thinadhoo
  7. Dhangethi
  8. Kelaa

Nominees were evaluated and shortlisted to five contenders in each category based on their rating on TripAdvisor, which accounts for 40 percent of the total score. Shortlisted properties were then announced and featured for popular vote, which accounts for the remaining 60 percent of the final score.

“More than 70,000 votes are registered for Maldives Travel Awards Guesthouse Edition 2017, when the final day of voting closed on 27th September 2017. 32000 votes were registered online and another fifty thousand people voted through SMS,” a statement issued by MATATO read.

Additionally, MATATO will give recognitions in three categories, including Leading Business Development Partner for the Guesthouse Industry, Newcomer of the Year and Most Supportive Guesthouse.

Introduced this year, the Guesthouse Edition builds on the recognitions awarded to guesthouses by MATATO as part of the Maldives Travel Awards, and celebrates the outstanding performance of the guesthouse sector.

Maldives, known world over for its upmarket tourism industry, has resorts in the hundreds spread across the archipelago. The industry has in recent years expanded to introduce more affordable segments, including guesthouses and liveaboards. Some 330 guesthouses have started operations over the past five years as the number of travellers that choose to stay in guesthouses rise.

Initiated in 2012 by MATATO, Maldives Travel Awards celebrate and honour the best tourism and hospitality products in the Maldives, while fostering relationships with suppliers and local travel agents. From 20 categories in 2012, the awards have now expanded into three editions totalling 55 categories.

This year, MATATO has for the first time branched out the prestigious awards into three categories; the People’s Edition, which recognises successful pioneers and long serving individuals in the tourism industry, a Guesthouse Edition, which celebrates the outstanding performance of the up and coming guesthouse sector, and the Grand Gala, which is exclusive for winners in the categories for resorts, airlines and liveaboards.

As the first event held under the Maldives Travel Awards brand, Adaaran Select Hudhuranfushi hosted the People’s Edition on July 13, where 10 individuals were recognised for their immense contributions to the development of the Maldives tourism industry.

After the Guesthouse Edition, the Grand Gala will be held in Adaaran Select Hudhuranfushi resort in November. Voting for the Grand Gala is now open.

The non-profit will also combine the Grand Gala with the travel conference happening a day before at Bandos Maldives resort, bringing an international audience of industry experts.


Maldives China Tourism Association announces first roadshow in China to boost tourism



The Maldives China Tourism Association (MVCTA), a non-governmental and non-profit organization dedicated to promoting tourism in the Maldives to the Chinese market, has announced its upcoming roadshow in China. Founded in 2023 and registered in the Maldives, the MVCTA aims to provide information about the Maldives as a destination to the Chinese public and strengthen ties between the travel industries of China and the Maldives.

The MVCTA’s efforts include participating in regional travel exhibitions and roadshows, advertising and promotions, organizing familiarization trips for the travel trade and media, and maintaining contacts with government tourism bodies, travel agencies, and associations in China. By working together with various stakeholders, the association strives to advance the Maldives’ travel and tourism industry and enhance the country’s tourism image in the Chinese market.

To further their promotional activities, the MVCTA is pleased to announce its first roadshow in China, scheduled to take place in September 2023. The roadshow will span four cities, namely Shanghai, Shenzhen, Chengdu, and Beijing, from the 15th to the 21st of September. This significant event aims to showcase the unique attractions and experiences the Maldives has to offer to Chinese travelers.

The MVCTA’s roadshow in China presents an excellent opportunity for Chinese travelers to discover the allure of this tropical paradise. As the association embarks on its inaugural roadshow, it anticipates a successful event that will contribute to the growth and development of tourism between China and the Maldives.

Following the resumption of outbound travel from China in January 2023, the Maldives has seen a significant resurgence in Chinese tourist arrivals. Prior to the global impact of the Covid-19 pandemic, China held the top position as the leading inbound market for the Maldives. Although currently ranked as the sixth largest source market, Chinese arrivals have already accounted for 5.8% of the total tourist influx to the Maldives, with an impressive 48,668 Chinese tourists visiting by June 6th, 2023. These figures are expected to surge further in the coming years, as China’s appetite for international travel continues to grow, cementing its crucial role in the Maldives’ thriving tourism industry.

For further information, email to

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TTM Travel Summit 2023 unveils exciting new concept with interactive, engaging workshops



Travel Trade Maldives (TTM) has introduce an elevated concept for the highly anticipated TTM Travel Summit 2023. Building upon 6 years of success, this year’s summit promises an immersive and engaging experience, focusing on interactive brainstorming sessions and workshops that will shape the industry’s future.

TTM Travel Summit 2023 boasts a dynamic lineup of sessions and workshops designed to encourage active participation from industry stakeholders. With keynote presentations by industry experts and collaborative brainstorming sessions, the summit will explore crucial topics essential for advancing the tourism sector in the Maldives.

Attendees can anticipate thought-provoking discussions on the future of aviation in the Maldives, exploring emerging trends and challenges that will significantly impact the travel industry. The evolving role of travel agents in the digital era will also take centre stage, emphasising the importance of adapting to changing landscapes and embracing new strategies.

Another significant focus of the summit will be marketing the Maldives to new markets, with experts sharing insights on diversifying tourism products. Furthermore, participants will gain valuable knowledge on media and content strategies for effective tourism promotion, unravelling the secrets behind captivating travel stories and engaging content.

TTM Travel Summit is an exclusive invitation-only event that brings together thought leaders, industry shapers, and senior decision-makers professionally engaged with Maldives tourism. By fostering collaboration and knowledge exchange, the summit aims to propel the industry forward and pave the way for a thriving future in travel.

Registration for the TTM Travel Summit will be open from 1st July onwards, and industry professionals are encouraged to secure their spot early to be part of this groundbreaking experience.

Taking place from August 22nd to 24th, 2023, TTM Maldives 2023 will feature TTM Connect Meetings during the first two days at Meeruma Conference Facility, followed by the TTM Travel Summit and the prestigious TTM Awards & Gala Night on the final day at CROSSROADS Maldives.

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Visit Maldives collaborates with SQ to showcase Maldives with familiarisation trip for Chinese market



Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) concludes a familiarisation trip in collaboration with Singapore Airlines (SQ). The trip was held from 29th May to 4th June 2023. This familiarisation trip provided participants from the Chinese market with an immersive experience of the world-class Maldivian hospitality, focusing on affordable luxury and sustainability in the Sunny Side of Life.

The familiarisation trip commenced 31st May 2023, following the Visit Maldives Storytellers’ Conference 2023. It featured representatives from various publications and social media platforms, with a specific focus on the mass market. This trip generated extensive coverage that highlighted the unique geographical features of the Maldives and its one-island-one-resort concept, along with the exceptional experiences that have made the Maldives one of the world’s most sought-after holiday destinations.

With a estimated combined reach of 1,270,000, leading publications and platforms such as Travel+Leisure, City Traveller, Conde Nast Traveller 悦游, Voyage 新旅行, and 公众号:飞客 Flyer Tea provided coverage that reached a wide audience. During the trip, participants had the opportunity to engage with consumers on social media, share first-hand experiences of Maldivian hospitality through local life experiences, and promote the destination’s sustainability efforts. The trip showcased the range of unique experiences available in the Maldives, highlighting its position as a top destination and environmentally-friendly getaway. Through this trip, MMPRC aimed to not only reach a vast audience but also create a strong presence on various platforms and entice travellers to experience the unparalleled beauty and hospitality of the Maldives.

MMPRC aims to promote the Maldives as a safe and attractive destination for Chinese travellers through this activity. China has consistently been in the top 10 source markets for the Maldives in terms of arrivals pre-pandemic, and despite the challenges posed by the pandemic, the market is showing promising signs of recovery. In the first quarter of 2023, 17,691 Chinese tourists visited the Maldives, and the Maldives aims to leverage its presence on various platforms to gain a competitive advantage over other destinations.

This familiarisation trip with Singapore Airlines is part of a broader marketing strategy that includes ongoing PR activities, social media promotions, joint campaigns with leading travel agencies, and more. MMPRC is dedicated to enhancing destination presence in the Chinese market and capitalising on the growing interest in travel opportunities post-pandemic.

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