Business
Haute Grandeur Awards 2017 to take place in Bangkok in October

Anticipated as one of the most dazzling events on the luxury hospitality calendar, the annual Haute Grandeur Global Hotel and Spa Awards gala ceremony is set to take place on October 27 in Thai capital Bangkok.
The gala ceremony, to be held at the Sofitel Bangkok Sukhumvit hotel, commends exceptional hospitality establishments across seven continents and 172 countries, including the Maldives. Awards will be given in 94 categories.
This prestigious red-carpet event is associated with status and exclusivity, drawing admired industry influencers, decision-makers and VIPs together in celebration as top luxury hospitality brands vie for the ultimate accolade in overall excellence. Leading hospitality groups represented include Anantara, Banyan Tree, Dusit Thani, Fairmont, Hilton, Mandarin Oriental, Sofitel, St Regis, The Four Seasons, The Peninsula, Rosewood, The Ritz Carlton, and Westin amongst others.
“Hospitality is one of the world’s largest and fastest-growing industries. Healthy competition is crucial to the sustainability of an industry that creates so many jobs globally,” Haute Grandeur founder and Managing Director Marinique de Wet was quoted in a statement, as saying.
“We are proud to contribute and encourage establishments worldwide to continuously excel on all levels.”
Each year, Haute Grandeur chooses a leading destination to host the prestigious gala ceremony. Bangkok won the bid to host this year’s gala ceremony.
“With its fusion of traditional and contemporary, Bangkok is a gift for the senses. One moment you’re exploring ancient temples and floating markets, the next you’re immersed in luxurious hotels, restaurants and boutiques,” De Wet said.
Sofitel Bangkok Sukhumvit, the South-East Asian flagship of Sofitel Hotels and Resorts, was chosen as the ideal host venue because of its unwavering dedication to raising the standards of service excellence in a highly competitive industry. The 32-storey state-of-the-art hotel is situated in a vibrant cosmopolitan district of Bangkok, and seamlessly blends French elegance with Thai culture to offer discerning guests a magnificent experience.
“We are honoured and proud to be selected as the host property for the 2017 Haute Grandeur Awards,” Khun Oliver Schnatz, General Manager of Sofitel Bangkok Sukhumvit, was quoted in the statement.
“This trusted awards system reflects our commitment to excellence, and recognises the talent and ambassadors who work with unwavering dedication to excel. We look forward to welcoming esteemed guests to this prestigious affair.”
Recognised as the highest accolade a hotel or spa can receive, a Haute Grandeur Award is a guaranteed golden stamp of excellence. Award winners and participating establishments are perceived as exceptional and distinguished by association.
The Haute Grandeur Awards system is unlike any other. Unbiased results are guaranteed through a fair, transparent process that recognises brilliance by means of quality guest feedback rather than the quantity of votes by a panel of judges or the general public. This unique approach to measuring excellence is why Haute Grandeur is in a class of its own.
The 2016 gala ceremony took place at the Fairmont Abu Dhabi in the United Arab Emirates, with Raffles Jakarta crowned as the overall victor.
As one of the most illustrious events of the year, the Haute Grandeur Awards gala ceremony is featured prominently in the media spotlight. Global event partners for this year include Etihad Airways, the Tourism Authority of Thailand, Sofitel Hotels and Resorts, and Uber.
Events
Maldives China Tourism Association announces first roadshow in China to boost tourism

The Maldives China Tourism Association (MVCTA), a non-governmental and non-profit organization dedicated to promoting tourism in the Maldives to the Chinese market, has announced its upcoming roadshow in China. Founded in 2023 and registered in the Maldives, the MVCTA aims to provide information about the Maldives as a destination to the Chinese public and strengthen ties between the travel industries of China and the Maldives.
The MVCTA’s efforts include participating in regional travel exhibitions and roadshows, advertising and promotions, organizing familiarization trips for the travel trade and media, and maintaining contacts with government tourism bodies, travel agencies, and associations in China. By working together with various stakeholders, the association strives to advance the Maldives’ travel and tourism industry and enhance the country’s tourism image in the Chinese market.
To further their promotional activities, the MVCTA is pleased to announce its first roadshow in China, scheduled to take place in September 2023. The roadshow will span four cities, namely Shanghai, Shenzhen, Chengdu, and Beijing, from the 15th to the 21st of September. This significant event aims to showcase the unique attractions and experiences the Maldives has to offer to Chinese travelers.
The MVCTA’s roadshow in China presents an excellent opportunity for Chinese travelers to discover the allure of this tropical paradise. As the association embarks on its inaugural roadshow, it anticipates a successful event that will contribute to the growth and development of tourism between China and the Maldives.
Following the resumption of outbound travel from China in January 2023, the Maldives has seen a significant resurgence in Chinese tourist arrivals. Prior to the global impact of the Covid-19 pandemic, China held the top position as the leading inbound market for the Maldives. Although currently ranked as the sixth largest source market, Chinese arrivals have already accounted for 5.8% of the total tourist influx to the Maldives, with an impressive 48,668 Chinese tourists visiting by June 6th, 2023. These figures are expected to surge further in the coming years, as China’s appetite for international travel continues to grow, cementing its crucial role in the Maldives’ thriving tourism industry.
For further information, email to pr@mvcta.com
Business
TTM Travel Summit 2023 unveils exciting new concept with interactive, engaging workshops

Travel Trade Maldives (TTM) has introduce an elevated concept for the highly anticipated TTM Travel Summit 2023. Building upon 6 years of success, this year’s summit promises an immersive and engaging experience, focusing on interactive brainstorming sessions and workshops that will shape the industry’s future.
TTM Travel Summit 2023 boasts a dynamic lineup of sessions and workshops designed to encourage active participation from industry stakeholders. With keynote presentations by industry experts and collaborative brainstorming sessions, the summit will explore crucial topics essential for advancing the tourism sector in the Maldives.
Attendees can anticipate thought-provoking discussions on the future of aviation in the Maldives, exploring emerging trends and challenges that will significantly impact the travel industry. The evolving role of travel agents in the digital era will also take centre stage, emphasising the importance of adapting to changing landscapes and embracing new strategies.
Another significant focus of the summit will be marketing the Maldives to new markets, with experts sharing insights on diversifying tourism products. Furthermore, participants will gain valuable knowledge on media and content strategies for effective tourism promotion, unravelling the secrets behind captivating travel stories and engaging content.
TTM Travel Summit is an exclusive invitation-only event that brings together thought leaders, industry shapers, and senior decision-makers professionally engaged with Maldives tourism. By fostering collaboration and knowledge exchange, the summit aims to propel the industry forward and pave the way for a thriving future in travel.
Registration for the TTM Travel Summit will be open from 1st July onwards, and industry professionals are encouraged to secure their spot early to be part of this groundbreaking experience.
Taking place from August 22nd to 24th, 2023, TTM Maldives 2023 will feature TTM Connect Meetings during the first two days at Meeruma Conference Facility, followed by the TTM Travel Summit and the prestigious TTM Awards & Gala Night on the final day at CROSSROADS Maldives.
Business
Visit Maldives collaborates with SQ to showcase Maldives with familiarisation trip for Chinese market

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) concludes a familiarisation trip in collaboration with Singapore Airlines (SQ). The trip was held from 29th May to 4th June 2023. This familiarisation trip provided participants from the Chinese market with an immersive experience of the world-class Maldivian hospitality, focusing on affordable luxury and sustainability in the Sunny Side of Life.
The familiarisation trip commenced 31st May 2023, following the Visit Maldives Storytellers’ Conference 2023. It featured representatives from various publications and social media platforms, with a specific focus on the mass market. This trip generated extensive coverage that highlighted the unique geographical features of the Maldives and its one-island-one-resort concept, along with the exceptional experiences that have made the Maldives one of the world’s most sought-after holiday destinations.


With a estimated combined reach of 1,270,000, leading publications and platforms such as Travel+Leisure, City Traveller, Conde Nast Traveller 悦游, Voyage 新旅行, and 公众号:飞客 Flyer Tea provided coverage that reached a wide audience. During the trip, participants had the opportunity to engage with consumers on social media, share first-hand experiences of Maldivian hospitality through local life experiences, and promote the destination’s sustainability efforts. The trip showcased the range of unique experiences available in the Maldives, highlighting its position as a top destination and environmentally-friendly getaway. Through this trip, MMPRC aimed to not only reach a vast audience but also create a strong presence on various platforms and entice travellers to experience the unparalleled beauty and hospitality of the Maldives.

MMPRC aims to promote the Maldives as a safe and attractive destination for Chinese travellers through this activity. China has consistently been in the top 10 source markets for the Maldives in terms of arrivals pre-pandemic, and despite the challenges posed by the pandemic, the market is showing promising signs of recovery. In the first quarter of 2023, 17,691 Chinese tourists visited the Maldives, and the Maldives aims to leverage its presence on various platforms to gain a competitive advantage over other destinations.
This familiarisation trip with Singapore Airlines is part of a broader marketing strategy that includes ongoing PR activities, social media promotions, joint campaigns with leading travel agencies, and more. MMPRC is dedicated to enhancing destination presence in the Chinese market and capitalising on the growing interest in travel opportunities post-pandemic.
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