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Carpe Diem’s first resort welcomes new GM ahead of Spring 2018 launch

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Carpe Diem Beach Resort and Spa, the first resort being developed by leading luxury cruise operator Carpe Diem Maldives, has welcomed Socrates Alvaro as General Manager.

In a statement, Carpe Diem said Socrates will be responsible for driving the pre-opening development of Carpe Diem Beach Resort and Spa. He will also oversee the day-to-day operations of the resort and the development of his team, it added.

No stranger to the region, Socrates returns to the Maldives four years after a previous General Manager posting with Coco Collection ended in 2013. He joins Carpe Diem from prior General Manager roles in Dubai and South East Asia with Emaar Hospitality Group, Aleenta and Minor Hotels.

According to Carpe Diem, Socrates, who officially started in July, spent his first week inspecting the new island development in Raa atoll, reviewing the construction and design plans for the 115 pool villa resort and discussing the natural marine and reef diversity with visiting marine biologists from Coral Reef CPR.

He explains: “I am very excited and motivated to be joining a growing company that has a vision towards new traveller demographics to the Maldives. With some fantastic collaboration already in place and a wonderful marine biology programme with Coral Reef CPR, it’s these kind of memorable experiences that I think makes a company and resort stand out. I look forward to sharing this and many other unique offerings with a new kind of social traveller that we now see attracted to the destination.”

Socrates and Carpe Diem Maldives management with Coral Reef CPR team at Carpe Diem Maldives Beach Resort and Spa in July. PHOTO/ CARPE DIEM

Located in in the northern Raa atoll, one of a trio of uninhabited islands on the cusp with Baa atoll, Carpe Diem Beach Resort and Spa is on track to open in Spring 2018. The resort’s vast lagoon will be home to a private water park of inflatable slides, which is included in full-board packages and bespoke stays across the 115 pool villas, spa and restaurant.

Agnes Van Linden, Assistant Managing Director of Carpe Diem Maldives, concludes, “We’re delighted to welcome Socrates Alvaro as our new resort General Manager. He’s done some excellent work throughout his career and we believe his insight and enthusiastic approach towards new hospitality trends will be invaluable to both the resort and our brand as we grow from being a luxury liveaboard cruise operation to this latest addition of a resort.”

Sunset at Carpe Diem Beach Resort and Spa. PHOTO/ CARPE DIEM

Established in 2008, Carpe Diem currently showcases a collection of three luxury liveaboard cruises, each accommodating 20 guests at a time. Carpe Diem is renowned for delivering a sense of discovery and adventure while enriching guests’ knowledge. The Carpe Diem name has built significant brand recognition within the top echelons of the travel industry for diving and leisure.

As the company expands into resort operations, it has recently appointed Minor Hotel Group’s former Area Director of Marketing Communications for the Maldives Liz Smailes as its marketing communications chief.

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Indian influencer Niki Mehra in Maldives

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) hosted a familiarisation trip with Amilla Maldives for high-end influencer, Niki Mehra, from India to experience the luxury and romantic offerings of the Maldives from 3rd – 6th May 2024.

The familiarisation trip was a great opportunity to Niki Mehra, a renowned Indian model, fashion, beauty and travel content creator and social media influencer with over half a million followers who has carved a niche in the Indian fashion industry with her unique sense of style. During her time in the Sunny Side of Life, Niki Mehra showcased luxury to romantic experiences of the destination.

The trip promoted Maldives through social media platforms of Niki Mehra while highlighting experiential itinerary offerings of the Maldives. Additionally, the influencer trip assisted MMPRC in propelling growth in the luxury travel segment and honeymoon market by showcasing the Maldives as a premier honeymoon destination for the Indian travellers.

The Indian market has been a strong market for the Maldives over the years, currently ranked number 6 with 46,970 tourists as of 13th May 2024. Additionally, MMPRC showcased the Maldives in OTM and SATTE held earlier this year. MMPRC is committed to boosting the arrivals from the market and has exciting marketing activities planned for future, including joint campaigns, familiarisation trips, participation in major events and other campaigns which provides numerous opportunities to showcase the breathtaking Maldives to the market, attracting more Indian travellers.

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130 hotels in The Prestige Collection with 4 Maldives properties

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The Prestige Collection has reached 130 hotels in its portfolio, continuing to uphold quality and excellence as core pillars. It represents the most exclusive selection within Keytel, the world’s first alliance of independent hotels.

Since its establishment in 2007, The Prestige Collection has been dedicated to meeting the growing demand for luxury hotels, becoming a reference for hospitality industry specialists. Despite its focus on independent hotels, the collection has successfully attracted prestigious properties from international luxury chains such as Rosewood Villa Magna, Mandarín Oriental Ritz Madrid, and Fairmont Mayakoba in Riviera Maya. These hotels view The Prestige Collection as a complement to their commercial strategy for attracting luxury clientele.

With a prominent presence both nationally and internationally across 36 countries, The Prestige Collection shines in with four distinguished resorts: Baglioni Resort Maldives, Diamonds Athuruga Maldives Resort & Spa, Diamonds Thudufushi Maldives Resort & Spa, and Hideaway Beach Resort & Spa. Internationally, the collection boasts emblematic properties like Armani Dubai, Café Royal in London, The Pierre in New York, and Kappa Senses in Ubud, Bali, among others.

The collection categorises hotels into four distinctive categories, highlighting ideal places to disconnect, properties in vibrant urban settings, coastal options for those seeking serenity, and unique experiences for those seeking singularity.

Furthermore, this milestone coincides with the relaunch of its new experiential website platform. This platform offers users and industry professionals the opportunity to explore the collection in greater detail and drives qualified traffic to the official websites of member hotels.

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Waste Management Corporation (WAMCO) Marks a Significant Step Towards Transforming Urban Waste Management

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Waste Management Corporation (WAMCO) marked a significant step towards plastic waste management with the adoption of dedicated vehicles handed over to boost this transformation of urban waste management supported by The Coca-Cola Foundation (TCCF) and the United Nations Development Programme (UNDP) in the Maldives.  

In March 2024, UNDP Maldives officially handed over a fleet of six vehicles to WAMCO, which included two electric vehicles (EVs), as part of an initiative aimed at enhancing waste management across the Greater Male’ Area (GMA). This acquisition, facilitated through the financial support of TCCF paves the way for a crucial advancement in bolstering PET collection efforts and tackling the challenge of plastic waste in the Maldives.

“This initiative marks a significant step towards boosting recycling rates and combating environmental pollution in the Maldives,” stated Pek Chuan Gan, Deputy Resident Representative of UNDP Maldives speaking at the handover ceremony. “Integrating electric vehicles into WAMCO’s fleet and improving PET recycling processes not only lowers carbon emissions but also pioneers renewable energy use in waste management. It’s a vital move for steering the Maldives towards a sustainable and renewable-powered future.”

The provision of electric vehicles marks a continuation of UNDP Maldives’ support to the Government’s vision to introduce renewable energy in key sectors such as waste management that significantly contribute to the country’s renewable energy transition ambition. By embracing clean energy solutions, such as electric vehicles in waste management practices, the Maldives can further reduce its carbon footprint and move closer to achieving its renewable energy goals.

“Utilizing eco-friendly vehicles is a pivotal change for WAMCO, signifying a major leap towards modernizing waste management in the Maldives,” remarked Mujthaba Jaleel, Managing Director, from WAMCO. “This collaboration highlights the shared commitment to environmental stewardship and the potential for such partnerships to catalyse meaningful progress in sustainability and about the positive impact these vehicles will have on our operations and the environment.”

Representatives from UNDP Maldives, WAMCO, and The Coca-Cola Foundation’s unified efforts towards a sustainable future. Photo courtesy: CIAO Advertising.

“Our commitment goes beyond just recycling; it’s about fostering a culture of sustainability,” remarked Saadia Madsbjerg, President, Coca‑Cola Foundation and VP Community Affairs. “By enhancing waste management in the Maldives, we aspire to set a benchmark for environmental stewardship.”

For The Coca-Cola Foundation, together with the stakeholders, the aim is to propel Maldives towards a future where plastic circularity is not just envisioned but actively pursued. By channelling resources and expertise into the heart of waste management, TCCF has made a sizeable contribution in enhancing and attracting investment to this crucial sector in the Maldives. This initiative is a testament to TCCF’s commitment to fostering sustainable practices and promoting the reuse and recycling of plastics, thereby reducing environmental impact, and paving the way for a circular economy.

The fleet handover event held on March 18, 2024, served as a celebration of collaboration in waste management. Representatives from UNDP Maldives, WAMCO, The Coca-Cola Foundation, government officials, and stakeholders came together to mark this significant step and reinforced their collective dedication to building a more sustainable future for the Maldives.

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