With expansion into resorts, Carpe Diem Maldives appoints Liz Smailes as marketing communications chief
Carpe Diem Maldives has brought in Minor Hotel Group’s former Area Director of Marketing Communications for the Maldives Liz Smailes as its marketing communications chief, as the company expands its reputable dive and surf liveaboard operations into resorts.
In a statement, Carpe Diem said Liz joined the company in June from Anthem Asia, an investment company in Yangon, Myanmar, where she was a consultant for the past year. Returning to the Maldives, Liz takes on a new role within Carpe Diem as Head of Brand and Marketing Communications and will be responsible for all aspects of the brand expansion, marketing communications and PR strategy, it added.
According to the company, from the UK, Liz will also oversee the company’s European business development. Building on Carpe Diem’s strong name over the last nine years as a liveaboard dive operator of three luxury cruises in the Maldives, Liz joins the company at an exciting time of expansion into resort hospitality, it said.
Agnes Van Linden, Assistant Managing Director of Carpe Diem, said Liz would bring a wealth of experience to the role, having worked previously with brands such as Anantara and Per Aquum.
“I am really delighted that Liz has joined us in this vital role. She brings with her a wealth of leadership experience and proven track record in brand strategy, marketing communications and public relations. We’ve already achieved a lot in the first two months and we look forward to establishing a stronger brand recognition and identity as the company grows,” she said.
Speaking on the appointment, Liz added: “I’m thrilled at this opportunity to develop something new out of a strong foundation. I’m also very excited to join such a unique company with a solid reputation for excellent dive and surf cruises that is now embracing new challenges of resort expansion. It’s a vibrant time for the Maldives too, as we see a new demographic of travellers to the destination. They are seeking a more social environment paired with adventure and excitement, rather than just a romance and honeymoon emphasis, and Carpe Diem Maldives is set to deliver on that market demand.”
Established in 2008, Carpe Diem showcases a collection of three luxury liveaboard cruises, each accommodating 20 guests at a time. Carpe Diem is renowned for delivering a sense of discovery and adventure while enriching guests’ knowledge. The Carpe Diem name has built significant brand recognition within the top echelons of the travel industry for diving and leisure, and is currently developing a resort in the Maldives.