Featured
Maldives to step up marketing to attract one million Chinese tourists per year
Maldives has announced plans to launch an aggressive marketing campaign in China in a bid to attract at least one million Chinese tourists per year.
Tourism minister Moosa Zameer told Chinese state run Xinhua news agency that the Maldives would launch a more aggressive tourism promotion campaign across many cities in China. The government was also planning to send a team of aviation officials to China to discuss increasing the number of flights between the two countries, he added.
“China has been a very important market for the Maldives, although we have had some ups and downs in tourism arrivals. But overall we are gaining ground, and we have planned a lot of new activities for the Chinese market,” Zameer said.

Tourism minister Moosa Zameer (L) is pictured with the Chinese ambassador to the Maldives Wang Fukang (C). PHOTO/ MIHAARU
The new initiatives, he stressed, are aimed at increasing the number of Chinese tourists to one million per year from the existing 400,000.
China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.5 percent drop in Chinese arrivals in March.
Maldives recorded a total of 1.4 million tourist arrivals last year, and has set an ambitious target to cross the 1.5 million mark this year.
In his recent interview with Xinhua, the minister also hailed the Belt and Road Initiative of China saying that it had further strengthened the close cooperation between China and the Maldives, with more Chinese investors and tourists coming into the island nation.
Proposed by China in 2013, the Belt and Road Initiative (also known as the One Belt One Road initiative) refers to the Silk Road Economic Belt and the 21st Century Maritime Silk Road, aiming at building a trade and infrastructure network connecting Asia with Europe and Africa along the ancient trade routes of Silk Road.
Zameer said congestion at the country’s main international airport was a major obstacle to expand the tourism industry. However, due to loans and infrastructural assistance from China, construction of a new runway is now underway at the Velana International Airport which will be completed by mid-2018, he added.
The Maldives aims to cater to at least seven million passengers per annum with its new runway, which is being built by Beijing Urban Construction Group (BUCG) of China.
Celebration
Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May
Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.
The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.
A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.
The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.
In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.
Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.
In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.
Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.
Featured
Reethi Faru Resort awarded Green Globe certification
Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.
The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.
Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.
With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.
In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.
The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.
Featured
InterContinental Maldives Maamunagau Resort marks loyalty week with member and staff recognition
InterContinental Maldives Maamunagau Resort is marking IHG Global Loyalty Week 2026, a group-wide initiative recognising IHG One Rewards members and the employees who contribute to guest experiences across the brand.
The observance will take place from 11 to 17 May 2026 and is aligned with IHG’s wider theme of “bringing loyalty to life”, focusing on guest recognition and service-led engagement.
As the Maldives’ first all-Club InterContinental resort, InterContinental Maldives is using the occasion to highlight its emphasis on personalised service and guest recognition. During the week, the resort will present a series of experiences and gestures intended to acknowledge IHG One Rewards members through tailored hospitality touches.
A central feature of the programme will be “Member Moments”, which are designed to reflect guest preferences, milestones and individual travel experiences. These will include personalised welcome arrangements, selected in-room amenities, culinary offerings and family-focused gestures.
The resort will also use the week to recognise its employees, whose service contributes to guest loyalty and repeat visits. Under its “Inspire Incredible” service culture, InterContinental Maldives will hold staff appreciation activities and internal recognition initiatives during the week.
Commenting on the occasion, General Manager Reinhold Johann said the initiative highlights the importance of making guests feel recognised and welcomed, while also acknowledging the role of employees in delivering those experiences.
Through IHG One Rewards, members have access to benefits and travel privileges across more than 6,800 hotels worldwide. At InterContinental Maldives Maamunagau Resort, these benefits are integrated into the resort’s all-Club InterContinental offering, which combines personalised service with resort-based experiences in Raa Atoll.
Through its participation in IHG Global Loyalty Week 2026, InterContinental Maldives Maamunagau Resort is positioning guest recognition and service culture as key elements of its hospitality approach.
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