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Maldives to step up marketing to attract one million Chinese tourists per year

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Maldives has announced plans to launch an aggressive marketing campaign in China in a bid to attract at least one million Chinese tourists per year.

Tourism minister Moosa Zameer told Chinese state run Xinhua news agency that the Maldives would launch a more aggressive tourism promotion campaign across many cities in China. The government was also planning to send a team of aviation officials to China to discuss increasing the number of flights between the two countries, he added.

“China has been a very important market for the Maldives, although we have had some ups and downs in tourism arrivals. But overall we are gaining ground, and we have planned a lot of new activities for the Chinese market,” Zameer said.

Tourism minister Moosa Zameer (L) is pictured with the Chinese ambassador to the Maldives Wang Fukang (C). PHOTO/ MIHAARU

The new initiatives, he stressed, are aimed at increasing the number of Chinese tourists to one million per year from the existing 400,000.

China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.5 percent drop in Chinese arrivals in March.

Maldives recorded a total of 1.4 million tourist arrivals last year, and has set an ambitious target to cross the 1.5 million mark this year.

In his recent interview with Xinhua, the minister also hailed the Belt and Road Initiative of China saying that it had further strengthened the close cooperation between China and the Maldives, with more Chinese investors and tourists coming into the island nation.

Proposed by China in 2013, the Belt and Road Initiative (also known as the One Belt One Road initiative) refers to the Silk Road Economic Belt and the 21st Century Maritime Silk Road, aiming at building a trade and infrastructure network connecting Asia with Europe and Africa along the ancient trade routes of Silk Road.

Zameer said congestion at the country’s main international airport was a major obstacle to expand the tourism industry. However, due to loans and infrastructural assistance from China, construction of a new runway is now underway at the Velana International Airport which will be completed by mid-2018, he added.

The Maldives aims to cater to at least seven million passengers per annum with its new runway, which is being built by Beijing Urban Construction Group (BUCG) of China.

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Ayada Maldives presents Easter week of family and wellness activities

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Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.

As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.

Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.

Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.

According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.

Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.

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Sun Siyam Vilu Reef marks International Women’s Day with beach celebration

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Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.

The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.

Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.

As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.

Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.

Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.

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Angsana Velavaru plans Easter weekend of activities and dining

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Angsana Velavaru is inviting guests to celebrate Easter with a two-day island programme featuring family activities, ocean experiences and seasonal dining from 4 to 5 April 2026.

Located within a lagoon in South Nilandhe Atoll, the resort will host a series of activities designed for families, couples and travellers seeking a seasonal getaway by the sea. The programme includes a combination of wellness sessions, marine experiences and leisure activities intended to bring guests together during the Easter holiday period.

Mornings begin with yoga sessions overlooking the lagoon, followed by opportunities to explore the island’s marine environment through guided snorkelling excursions and discovery experiences organised by the Endheri Marine Centre.

Throughout the day, guests can take part in a range of recreational activities across the island. These include beach kite flying, aqua aerobics sessions and bird feeding at the island’s sanctuary. Adventure-focused experiences are also available, with water sports such as family tube rides and sunset cruises offering guests the opportunity to explore the surrounding lagoon.

Dining experiences form a central part of the Easter programme. Guests can participate in interactive activities including cocktail-making sessions and the Wok & Toss dining experience, which allows visitors to engage with the resort’s culinary team. The programme also includes Easter buffet lunch and dinner at Kaani Restaurant, where seasonal dishes are served in a relaxed island setting.

Evening entertainment includes live music performances, DJ sessions and outdoor film screenings under the stars, creating a relaxed atmosphere for guests to gather and socialise.

Children’s activities are organised through the Ranger’s Club, where a dedicated Easter programme features creative workshops such as bunny mask making, Easter egg painting and string art. Traditional activities including Easter egg hunts and beach races are also planned for younger guests.

The Easter programme at Angsana Velavaru combines marine exploration, family-friendly activities and seasonal dining experiences, offering guests an opportunity to celebrate the holiday while enjoying the island’s natural surroundings.

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