News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Family
Alila Kothaifaru Maldives introduces ‘Easter by the Tides’ programme
Alila Kothaifaru Maldives invites guests to embrace the spirit of renewal with “Easter by the Tides,” a thoughtfully curated island celebration inspired by the rhythms of the ocean and the joy of togetherness. Set against the tranquil beauty of the Indian Ocean, the festivities blend culinary artistry, nature-led exploration, wellness rituals, and family-friendly experiences designed to create meaningful moments throughout the Easter season.
Rooted in Alila’s philosophy of purposeful living and connection to nature, the celebration unfolds through a series of immersive activities that encourage guests to slow down, reconnect, and experience the island in new and inspiring ways.

Guests can begin their days with mindful wellness sessions such as Tai Chi Breathing and morning yoga overlooking the sea, while marine-led experiences including coral planting and guided snorkeling invite them to discover the vibrant underwater world surrounding the resort.
Families and younger guests can also take part in playful Easter traditions with a tropical twist, including a snorkeling Easter egg hunt set within the island’s turquoise lagoon — a joyful moment of discovery that blends festive fun with the beauty of the ocean environment.
Culinary experiences form a highlight of the celebration, with special themed dining moments and sweet creations by World Champion Pastry Chef Rolf Mürner from Switzerland. Guests will have the opportunity to witness the artistry behind his celebrated chocolate craftsmanship and indulge in imaginative desserts inspired by the spirit of Easter.

“At Alila Kothaifaru Maldives, Easter is a meaningful time to celebrate renewal, connection, and shared moments in a setting shaped by nature,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives. “With ‘Easter by the Tides,’ our team has created experiences that reflect the beauty and rhythm of island life while inviting guests to embrace the season with a sense of joy and discovery.”
The celebration is complemented by distinctive dining experiences across the resort’s restaurants, including a special Boat-to-Table BBQ at Seasalt, where fresh flavours and island-inspired cuisine take centre stage.

“Our culinary team wanted to capture the essence of Easter through creativity, craftsmanship, and flavour,” said Frank Wackerhagen, Executive Chef of Alila Kothaifaru Maldives. “From Chef Rolf Mürner’s exquisite chocolate creations to our Easter-themed dining experiences by the sea, every detail has been thoughtfully designed to create moments of delight for our guests.”
Blending nature, gastronomy, wellness, and family traditions, Easter by the Tides invites guests to celebrate the season in a way that feels both vibrant and serene — where every moment unfolds in harmony with the gentle rhythm of island life.
News
Canareef Resort Maldives celebrates Women’s Day with sunset beach yoga session
Canareef Resort Maldives marked International Women’s Day on 8th March with a meaningful celebration focused on wellness, mindfulness, and appreciation for women, aligning with this year’s global theme, “Give To Gain.” The resort organised a special complimentary Sunset Beach Yoga Session along with exclusive wellness offers to create a relaxing and empowering experience for guests.
The Sunset Yoga session, held at the beautiful Dhoni Bar Beach, invited guests and team members to unwind and reconnect with nature while enjoying the breathtaking Maldivian sunset. Set against the soothing sounds of the ocean and the warm glow of the evening sky, the session offered a perfect opportunity to practice mindfulness, improve well-being, and celebrate the spirit of togetherness.
The theme “Give To Gain” highlights the power of kindness, generosity, and support, emphasising that by giving to others and nurturing positive actions, individuals and communities can gain strength, happiness, and personal growth. Through this thoughtful initiative, Canareef celebrated the resilience, achievements, and contributions of women around the world.
Adding to the celebration, the resort’s spa also introduced a special International Women’s Day offer, providing a discount on all 60-minute massage treatments, allowing guests to indulge in a rejuvenating wellness experience and embrace the importance of self-care.
Participants enjoyed the tranquil yoga session and the calming atmosphere of the island, making the celebration both relaxing and inspiring. The event reflected Canareef Resort Maldives’ commitment to promoting wellness, inclusivity, and meaningful experiences for guests and team members alike.
By organising wellness-focused activities such as the Sunset Beach Yoga Session at Dhoni Bar Beach and offering special spa benefits, Canareef continues to highlight the importance of balance, appreciation, and well-being, while celebrating global occasions that bring people together in harmony.
News
Angsana Velavaru marks International Women’s Day with appreciation event
Angsana Velavaru marked International Women’s Day with a heartfelt celebration honouring the remarkable women who contribute to the resort’s vibrant workplace and guest experiences.
The evening brought together team members for a warm and meaningful gathering focused on appreciation, connection, and recognition. Colleagues took the opportunity to acknowledge the dedication, strength, and contributions of the women who play an important role in shaping the spirit and success of the resort.

The celebration featured an intimate programme that included shared conversations, a ceremonial cake-cutting, and dinner together as a team. The occasion provided a moment to pause, reflect, and celebrate the inspiring individuals whose passion and commitment help create memorable experiences for guests each day.

“International Women’s Day is an important opportunity for us to recognise and celebrate the incredible women across our team whose dedication, resilience, and passion contribute greatly to our workplace and the experiences we create for our guests,” said Ahmed Zahir, General Manager of Angsana Velavaru.“We are proud to work alongside such inspiring individuals who continue to make a meaningful impact within our resort and our community.”
Through initiatives that encourage collaboration, growth, and wellbeing, Angsana Velavaru remains committed to fostering an inclusive environment where every team member feels valued and empowered.
-
Cooking1 week agoChef Giorgio Servetto brings Michelin-starred dining to Atmosphere Core’s underwater restaurants
-
News1 week agoInterContinental Maldives celebrates Women’s Day through creative expression
-
Family1 week agoRoyal Island introduces Easter escape with up to 25% savings
-
Drink1 week agoGerman winemaker Patrick Jacklin to host exclusive tasting at Constance Moofushi
-
Family1 week agoGrand Park Kodhipparu transforms into an Easter island wonderland
-
Family1 week agoEaster comes alive at Amilla Maldives with family activities
-
Food1 week agoA short escape from Malé: Iftar by the ocean at Villa Nautica
-
Cooking1 week agoTAPASAKE Maldives hosts Chef Norimasa Kosaka for four-hands dining collaboration


