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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Waldorf Astoria Maldives Ithaafushi earns third Forbes five-star rating

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Waldorf Astoria Maldives Ithaafushi has once again secured the prestigious Forbes Travel Guide (FTG) Five-Star rating, marking its third consecutive year of recognition by the world’s only independent global rating system for luxury hospitality.

This accolade reinforces the resort’s reputation as a benchmark for unparalleled luxury, impeccable service and transformative guest experiences.

“This achievement is more than an award—it is a testament to the unwavering dedication of our team, who continuously redefine what luxury hospitality means in the Maldives,” said TJ Joulak, general manager of Waldorf Astoria Maldives Ithaafushi. “To be recognized for three consecutive years by Forbes Travel Guide reaffirms our promise to deliver an extraordinary level of service, ensuring that every moment spent at our resort is unforgettable.”

This highly coveted accolade underscores the resort’s unwavering commitment to elevating guest experiences, cementing its status among the world’s most luxurious destinations. The resort’s consistent excellence is further highlighted by its continued recognition for the third consecutive year, maintaining its place as a premier choice for discerning travellers.

The Forbes Travel Guide Star Rating is one of the industry’s most rigorous and respected distinctions, with properties evaluated against 900 exacting criteria that emphasise flawless service, exceptional facilities, and an unwavering commitment to excellence. Only properties that demonstrate consistently extraordinary experiences earn a Five-Star rating.

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Dive into summer of marine marvels with Simon Lorenz at The Nautilus Maldives

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Immerse yourself in the extraordinary underwater world during Ocean Discovery Week at The Nautilus Maldives, an award-winning ultra-luxury private island hideaway. From 25th to 31st July 2025, this week-long summer experience invites guests to explore the vibrant marine biodiversity of the Baa Atoll UNESCO Biosphere Reserve. More than just a luxury escape, Ocean Discovery Week is an annual celebration of the ocean’s wonders, offering a profound connection to its delicate ecosystems and fostering a deeper commitment to marine conservation.

Nestled near the iconic Hanifaru Bay, The Nautilus provides unparalleled access to over 40 exceptional dive sites teeming with marine life. Bespoke diving and snorkelling adventures promise unforgettable encounters with manta rays, whale sharks, and vibrant coral gardens, creating an oceanic journey of discovery and wonder.

Partnering with Acclaimed Underwater Photographer Simon Lorenz

This year, The Nautilus is thrilled to welcome renowned underwater photographer Simon Lorenz to enrich the Ocean Discovery Week experience. An award-winning marine photographer, speaker, and writer, Simon’s work has graced the covers of leading nature publications worldwide. Beyond aesthetics, his photography serves as a compelling voice for marine conservation.

As a PADI instructor and photo coach, Simon is passionate about guiding divers and photographers in refining their skills. His curated dive expeditions blend rare underwater encounters with hands-on photography training. Simon’s impressive portfolio includes collaborations with CNN, BBC, NatGeo, and marine NGOs such as WWF, the UN, and The Nature Conservancy. A dedicated advocate for shark conservation, he serves on the advisory board of the Hong Kong Shark Foundation, actively fighting for their protection.

During The Nautilus’s Ocean Discovery Week, guests will have the rare opportunity to dive and snorkel alongside Simon, gaining insights into capturing the ocean’s breathtaking beauty while deepening their understanding of the marine ecosystems of the Maldives. His immersive workshops and marine talks, underwater family photography sessions, and guided dives and snorkelling expeditions promise an exclusive perspective on marine life, making this a truly one-of-a-kind experience.

An Ocean-Inspired Celebration Awaits

Beyond the depths, The Nautilus offers an exquisite blend of adventure and tranquillity through an array of water-inspired experiences. Thrill-seekers can embark on exhilarating Jetski, Seabob and E-foil expeditions, set sail on dolphin-watching cruises, or encounter sea turtles on a Hello Turtle adventure. For those seeking tranquillity, Solasta Spa provides serene escapes with sunrise yoga, mindful breathwork, and water sound healing meditation, all set against the soothing symphony of the ocean. Young explorers can take part in the resident marine biologist’s coral planting workshops, Bubble Maker courses, underwater treasure hunts, watercolour art sessions, and creative ocean-inspired projects.

Join The Nautilus’s Ocean Discovery Week, a one-of-a-kind summer festival, where the ocean’s beauty, mystery, and wonder come to life through unforgettable adventures and heartfelt connections to the sea.

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Blush de Peonia: The St. Regis Maldives offers springtime celebration of Easter

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This Easter, The St. Regis Maldives invites guests to embrace a celebration of renewal in one of the world’s most breathtaking island destinations. Here, bespoke luxury meets the untouched beauty of nature, creating an extraordinary escape where relaxation and adventure exist in perfect harmony.

Nestled on its own private natural island in the pristine Dhaalu Atoll, the resort has curated an exceptional collection of experiences that elevate the holiday season. From immersive epicurean journeys to transformative wellness rituals, every detail is designed to inspire and enchant. Guests are invited to indulge in a series of thoughtfully crafted celebrations, each offering an exquisite way to savor the moment.

The Easter festivities feature a selection of refined culinary and cultural experiences:

  • Sushi Crafting Mastery (April 14, 2025) – Master the delicate art of crafting island-inspired sushi rolls under the guidance of an expert sushi chef.
  • Champagne & Cheese Pairing (April 15, 2025) – Experience the perfect harmony of fine champagnes and gourmet cheeses, set against the mesmerizing backdrop of the Maldivian sunset.
  • Mixology Masterclass (April 16, 2025) – Craft signature cocktails in an immersive session led by the resort’s expert mixologists.
  • Beachfront Seafood Market (April 17, 2025) – Indulge in the freshest seafood selections, prepared to perfection, while live saxophone music sets an elegant ambiance.
  • Chocolate Making Class (April 19, 2025) – Discover the artistry of fine chocolate-making in an exclusive hands-on experience with master chocolatiers.
  • Easter Feast Under the Stars (April 20, 2025) – A spectacular gala dinner on Alba Beach, featuring a lavish feast, live music, and the enchanting glow of the Maldivian night sky.

For those seeking restoration, the Iridium Spa offers an exquisite sanctuary of serenity. Signature treatments, from deep tissue massages to oxygenating facials and revitalising body scrubs, are designed to rejuvenate the body and elevate the spirit, all set against the tranquil expanse of the Indian Ocean.

Meanwhile, younger guests are invited to embark on their own Easter adventure at the Vommuli House Kids Club. A series of engaging activities, including nature-inspired crafts, junior science experiments, and thrilling games like the Great Puzzle Race and Mini Olympics, ensure endless excitement. Signature experiences such as Mixology Magic and the Pirate Paradise Party add an extra touch of enchantment, creating cherished memories for children of all ages.

Whether indulging in world-class gastronomy, embarking on island adventures, or embracing moments of pure tranquility, The St. Regis Maldives presents an Easter celebration beyond compare—an extraordinary journey of luxury, curated with the brand’s signature sophistication and refinement.

Located in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is a sanctuary of luxury and tranquility, surrounded by lush landscapes, white-sand beaches, and the azure Indian Ocean. The resort’s 77 villas blend seamlessly with nature while offering modern comforts like private terraces, pools, and stunning ocean or garden views. Signature accommodations include the overwater John Jacob Astor Estate, featuring three bedrooms, a private gym, and massage rooms, and the beachfront Caroline Astor Estate, with panoramic views, a 67-square-meter pool, and opulent living spaces.

Guests can discover the vibrant marine world through snorkelling, diving, and an array of water sports or embark on an exclusive yacht excursion aboard Norma. Committed to sustainability, the resort features coral restoration programs led by a dedicated Marine Biologist. Renowned for its signature St. Regis Butler Service and award-winning hospitality, the resort seamlessly combines luxury, adventure, and tranquility, ensuring an unforgettable experience in the heart of the Maldives.

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