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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Love

Valentine’s at Milaidhoo: Collection of intimate island experiences

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In the heart of the Maldives, love finds its true rhythm. At Milaidhoo, a sanctuary for couples of all ages, romance isn’t forced, it’s allowed to unfold naturally. Whether you’re beneath a blanket of stars, beside the gentle waves of the ocean or in the peace of your own private hideaway, each moment is designed to help you reconnect with yourself, your partner and the unspoiled nature that surrounds you.

This Valentine’s, Milaidhoo invites you to write your own love story through an exclusive collection of experiences, each crafted to celebrate the beauty of togetherness.

Culinary moments

Lagoon Breakfast

Start your day in the most serene way with an indulgent breakfast served by the ocean, right in front of your villa. The soft morning light, calm waters and a bottle of Ruinart Rosé set the perfect tone for a day of love.

Chocolate-Making Class

Indulge your senses in a private chocolate-making experience with our talented pastry chef. Learn the art of crafting delicate chocolates, paired with M. Chapoutier Banyuls Bila-Haut Rimage for the perfect finish.

Sandbank Picnic

Escape to a secluded sandbank for a romantic picnic, complete with gourmet delights, chilled rosé and breathtaking views of the endless horizon.

Valentine’s Beach Dinner on 14th February 2026

Let the stars be your ceiling as you enjoy a four-course dinner by the ocean. From a 10-rose bouquet to champagne and a romantic flower bath awaiting you back at your villa, every detail is designed to make this night unforgettable.

Ocean Stories

Beneath the Blue

Swim hand-in-hand through the thriving marine world of Milaidhoo’s house reef, where colourful fish and graceful corals create an underwater backdrop for your love story.

Private Cruise on Saima

Set sail aboard Saima, Milaidhoo’s handcrafted Maldivian dhoni, for a private cruise through tranquil waters. The experience can be elevated with champagne and gourmet canapés.

Private Cinema on the Sandbank

Create your own private movie night beneath the stars. Soft sand beneath your feet, your favourite film playing and the ocean as your soundtrack. You can even add dinner to make the evening even more special.

Serenity Spa

Reconnection Ritual

A deeply rejuvenating 120-minute experience designed to bring you closer together. From a mindful arrival ritual to a signature couple’s massage using rose oil and finishing with a moment of recommitment over rosebud tea, this is the ultimate expression of love and connection.

Partner Yoga

Support each other in synchronised yoga poses designed to nurture trust, balance and connection.

Couples Floating Sound Bath

Float on warm waters as the soothing sounds of singing bowls and gongs deepen your connection, helping you to harmonise body, mind and spirit.

At Milaidhoo, Valentine’s isn’t just a day, it’s a feeling that lingers in every experience, every moment and every sunset. Amidst turquoise waters, white sands and the gentle hum of island life, couples are invited to slow down and rediscover what truly matters.

This Valentine’s, let Milaidhoo be the island where your love story is written.

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Zara Larsson brings pop and tradition together at JOALI Maldives New Year event

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Swedish singer and songwriter Zara Larsson ushered in the New Year with a live performance at JOALI Maldives, marking the arrival of 2026 with an evening that blended international pop with Maldivian cultural expression.

Larsson performed as part of the resort’s New Year celebrations, held on 1 January 2026, delivering a set that included her fan-favourite track Symphony. A defining moment of the night saw the artist take to the stage wearing a traditional Maldivian feyli—a black-and-white striped sarong that holds cultural significance in the Maldives—adding a local touch to the festivities.

JOALI Maldives shared images and video highlights of the performance across its official social media channels, showing Larsson engaging with guests against the backdrop of the resort’s New Year programme. The singer also posted clips from her stay and celebrations on her own Instagram account, offering followers a glimpse into her Maldivian holiday.

Known for chart-topping tracks such as Lush Life and Never Forget You, as well as collaborations including This One Is for You and Ruin My Life, Larsson continues to enjoy strong global recognition. Her most recent single, Midnight Sun, was released in June 2025.

The New Year performance at JOALI Maldives adds to the resort’s growing profile as a destination for high-profile cultural and entertainment experiences, bringing together international artists and local traditions to mark key moments in the global festive calendar.

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Amilla Maldives hosts ‘Around the World in Wonder’ New Year experience

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Amilla Maldives welcomed the New Year with Around the World in Wonder, a globally inspired celebration beneath the Maldivian night sky.

The evening began with Around the World in a Glass, a beachfront cocktail journey with flavours from across the globe. A gourmet dinner buffet followed under the stars, each dish reflecting Amilla’s signature artistry. During the evening, Morgan Martinello, General Manager of Amilla Maldives, addressed the island with a warm welcome, sharing a few words of gratitude and reflection to set the tone for the night ahead.

The main stage, set over the pool, became the heart of the night bringing together an international line-up of performers. World rhythms flowed through the evening with DJ Elaiva, layered with vibrant saxophone interludes by Sharif and live sets from Australia’s Hamilton Band. Visual theatre unfolded around the stage as acrobats, aerialists and fire-led performances by Fiesta Creations brought movement and light, while cultural dance moments gently invited guests to join in. Throughout the night, Sid, the emcee, guided the celebration with warmth and an easy charm.

As midnight approached, the Hamilton Band led the countdown. Fireworks lit the sky above the lagoon, adding a dazzling finale to fire-lit performances and marking the arrival of 2026.

The celebration flowed into the early hours at Tessera, where DJ Kushan kept the rhythm alive, letting guests move seamlessly between music, conversation, and quiet moments by the sea.

Amilla Maldives’ Around the World in Wonder offered immersive, elegant, and personalised luxury, setting the tone for a year of connection, discovery, and island magic.

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