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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Awards

Baros Maldives honoured with Agoda Gold Circle Award 2025

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Baros Maldives has received the 2025 Agoda Gold Circle Award, recognising outstanding performance, service excellence and strong partnership with Agoda.

Presented annually, the award celebrates properties that consistently deliver exceptional guest experiences while maintaining competitive value and reliable availability. It recognises hotels that continue to adapt and innovate while upholding the highest standards of hospitality.

For Baros, this recognition reflects the dedication of its team, whose commitment to genuine Maldivian hospitality continues to shape memorable stays for guests from around the world.

“This recognition is a testament to the passion and professionalism of our team,” said Ibrahim Shijah, General Manager of Baros Maldives. “We are honoured to be acknowledged by Agoda and remain deeply grateful to our guests and partners whose trust inspires us to continually refine the Baros experience.”

The Agoda Gold Circle Award celebrates excellence in three key areas—superior service, competitive value and responsive availability—qualities that remain central to the Baros philosophy of hospitality.

Among the Maldives’ most iconic island resorts, Baros welcomes travellers seeking an intimate retreat defined by natural beauty, authentic service and timeless elegance.

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ELE|NA announces second menopause wellness retreat in Maldives

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On a day dedicated to celebrating progress, equality and empowerment, ELE|NA is shining a spotlight on one of the most overlooked aspects of women’s health: perimenopause and menopause.

Earlier this year, ELE|NA hosted Wellness on Deck in Dubai, an intimate gathering that brought together influential voices across women’s health, media and hospitality to reframe the menopause narrative from silence to strength.

Held aboard a private yacht in Dubai Marina, the event created space for honest dialogue, expert insight and meaningful connection among women navigating hormonal transitions at different stages of life.

Among the distinguished guests were internationally renowned therapist Marisa Peer, menopause specialist Dr Fiona Rennie, and journalist and filmmaker Punam Verma, creator of Men on Pause, alongside prominent women from the regional media and hospitality industries. Their presence underscored a powerful message. Women’s health conversations must evolve to reflect the realities of every life stage and circumstance.

While International Women’s Day celebrates achievement, it also calls attention to gaps that still exist. One of those gaps is menopause education.

Perimenopause and menopause do not occur only at one defined age. They may arise naturally over time, earlier than expected, or as a result of medical treatments or surgical procedures. Yet despite how common these experiences are, education and structured support remain limited.

By aligning this announcement with International Women’s Day, ELE|NA reinforces a simple belief. Empowerment includes informed health. True equality includes understanding the female body across all stages and situations.

Wellness on Deck introduced ELE|NA’s upcoming retreat, The Art of Graceful Change, taking place from June 4 to 8, 2026 at OBLU XPERIENCE Ailafushi in the Maldives.

The programme focuses on:

  • Hormonal literacy and metabolic health
  • Sleep restoration and nervous system regulation
  • Strength and mobility for longevity
  • Gut health and sustainable nourishment
  • Emotional resilience and identity evolution
  • Confidence, vitality and leadership through change

Set within a calm island environment, the retreat offers more than relaxation. It provides education, practical tools and a supportive community that empowers women to return home informed and confident in their changing physiology.

Perimenopause and menopause are not limited to one age bracket or life phase. They are biological transitions that can occur under varied circumstances. When supported with knowledge and intention, they can mark the beginning of a more powerful and aligned chapter.

As International Women’s Day calls for continued progress, ELE|NA invites women to extend the celebration beyond achievement and into self-understanding.

Retreat Details:

  • The Art of Graceful Change
  • June 4 to 8, 2026
  • OBLU XPERIENCE Ailafushi, Maldives

Limited places available. For retreat information and bookings, please visit ele-na.com/menopause-retreat.

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Family

Niva Dhigali Maldives hosts Easter festivities with Pastry Champion Florence Lesage

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When it comes to Easter getaways, few destinations promise the perfect blend of relaxation, adventure, and family-friendly fun like Niva Dhigali Maldives. This Indian Ocean, Premium All-Inclusive paradise is a go-to destination for sun-seekers and families looking to unwind in tropical bliss, all while indulging in world-class cuisine and vibrant activities. From 28 March–12 April 2026, the island transforms into an Easter wonderland, offering a mix of festivities that will delight both kids and adults alike.

Niva Dhigali’s Easter celebrations add a layer of indulgence to this already magical setting. At the centre of this year’s event is French pastry sensation Florence Lesage, crowned the World Champion of Sweet Arts in 2022. Renowned for her intricate sugar creations, Florence will lead guests on a culinary adventure, culminating in an Easter brunch featuring her signature desserts that taste as exquisite as they look.

For families travelling with little ones, PLAY Kids Club offers plenty to keep the children entertained. Easter comes alive with a dolphin cruise with the Easter Bunny, a traditional Easter egg hunt along jungle trails, egg painting, and creative arts and crafts. There’s even a“Little Bunny” aromatherapy massage and facial tailored just for kids at the serene Niva Dhigali Spa – a rare treat that lets parents sneak in some much-deserved downtime. To top it off, children under 12 stay for free and families can enjoy complimentary water activities like tube rides.

Adventure seekers will also find plenty to love at Niva Dhigali. Beyond the festive fun, the resort offers guided snorkelling trips, allowing guests to explore the vibrant coral reefs and marine life that make the Maldives a bucket-list destination. Evenings are equally enchanting, with outdoor movie nights under the stars, poolside parties, and gourmet dining experiences that highlight the best of Maldivian and international cuisine.

For those who crave a tropical escape with a side of sophistication, Dhigali Maldives offers a perfect blend of relaxation and adventure. Whether you’re sampling Florence Lesage’s decadent creations, exploring the underwater world, or simply soaking up the sunshine on the island’s idyllic beaches, Easter at Niva Dhigali is about creating cherished moments with loved ones. Add in the natural beauty of the Maldives, and this April getaway becomes more than just a holiday – it’s a memory families will treasure forever.

Niva Dhigali Maldives promises an unforgettable Easter escape. With its warm waters, vibrant celebrations, and indulgent treats, this tropical haven is the perfect place to savour the sweetness of spring.

For more information or reservations email: res.agent@dhigali.com or call +960 662 0100.

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