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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Love

Fushifaru Maldives combines romance and lunar new year traditions in guest programme

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Fushifaru Maldives marked Valentine’s Day and the Year of the Fire Horse with a week of themed celebrations, offering guests a programme of dining, performances and cultural activities.

Valentine’s Day was observed with a series of resort-wide arrangements, including bespoke décor at the infinity pool and a kissing booth set up on the sandbank. Live music and a curated playlist accompanied the celebrations, while couples dined under the stars at Korakali. The dinner featured a menu designed for the occasion, with desserts including red velvet cake, macarons, chocolate almond cake and butterscotch mousse.

The programme then transitioned to celebrations for the Year of the Fire Horse, which symbolises energy and new beginnings. Guests attended fire dance and lion dance performances staged along the beach. Two red horse installations were positioned as part of the setup, framed by a line of fire to mark the start of the lunar year.

Younger guests were offered a hands-on cultural activity through a Tang Hu Lu class, where participants learned to prepare traditional caramelised fruit candy.

The week concluded with an Asian-themed dinner, featuring dishes such as Peking duck, grilled seafood and an interactive Chinese wok station, allowing guests to engage directly with the culinary experience.

The series of events formed part of the resort’s ongoing efforts to provide themed experiences that combine dining, culture and seasonal celebrations.

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Awards

Bandos Maldives earns Booking.com Traveller Review Award 2026

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Bandos Maldives has been recognised with the Traveller Review Award 2026 by Booking.com, marking another milestone in the resort’s long-standing commitment to exceptional guest experiences.

The Traveller Review Award is an annual recognition given to properties that consistently achieve high ratings through verified guest feedback. For Bandos Maldives, it reflects the resort’s strong service culture, attention to detail, and the team’s continuous efforts to create meaningful and satisfying holiday experiences for travellers from around the world.

Speaking on the achievement, Ismail Rasheed, General Manager of Bandos Maldives, said: “This award is especially meaningful to us because it reflects the voices of our guests. We sincerely appreciate those who took the time to share their experiences and feedback, as it plays an important role in helping us grow and improve. Their support encourages our team to continue delivering genuine hospitality and memorable stays for every guest who visits Bandos Maldives.”

The Traveller Review Award 2026 further reinforces Bandos Maldives’ position as one of the Maldives’ most well-regarded resorts, known for its welcoming atmosphere, authentic island experience, and heartfelt service

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Featured

Ancient banyan tree anchors spiritual experiences at Machchafushi Island Resort

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Machchafushi Island Resort & Spa, part of The Centara Collection, offers an island experience shaped by the rhythm of the ocean in the heart of South Ari Atoll. While the resort is widely recognised for its celebrated dive sites, award-winning house reef and rich marine life, another presence quietly anchors the spirit of the island.

Within the peaceful grounds of SPA Cenvaree stands a centuries-old banyan tree known locally as the Ummeedhu Tree, meaning Wish Fulfilment. With its expansive canopy and cascading aerial roots, the tree is regarded as more than a natural landmark. It is a symbol of continuity and reflection, standing as a silent witness to the island’s past and present.

Long before the island became a resort destination, the banyan tree stood rooted in the sands of Machchafushi. Today, the resort honours it as the spiritual heart of the island, inviting guests to pause beneath its branches and engage in moments of reflection and reconnection.

This connection is expressed through the Sacred Thread Ceremony, a contemplative ritual designed to offer guests a personal and meaningful experience. The ceremony begins with a quiet walk through the spa gardens, encouraging stillness and intention. Guests select a delicate golden leaf to represent a personal wish—whether for love, wellbeing, success, abundance or inner peace—and hold it alongside a wish card while visualising that intention fulfilled. The golden leaf is then tied to the banyan’s ancient branches, symbolising the offering of the wish to the tree’s enduring presence. The leaf remains there, carrying the quiet energy of the intention until the guest’s return.

Beyond the banyan, the island continues its natural rhythm. The surrounding waters form part of one of the Maldives’ most significant marine environments, known for year-round whale shark encounters and an extensive house reef that stretches beyond the shoreline. Yet amid the movement of the sea and the vibrancy of coral life, it is often the stillness beneath the banyan tree that leaves the most lasting impression.

Sustainability and heritage are integral to life on Machchafushi Island. Located within the South Ari Marine Protected Area, the island is committed to safeguarding both its marine ecosystems and its cultural identity. The banyan tree stands as a reminder that preservation extends beyond the natural environment to include traditions, stories and the deeper connections between people and place.

At Machchafushi Island Resort & Spa, each day unfolds with moments shaped by nature and intention. From golden sunrises over the lagoon to wishes entrusted to ancient branches, experiences on the island are designed not only to be remembered, but to take root.

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