News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Love
COMO Cocoa Island, COMO Maalifushi unveil Lunar New Year, Valentine’s Day celebrations
This February, COMO Cocoa Island and COMO Maalifushi invite guests to experience two of the most cherished occasions of the year—the Lunar New Year, marking the Year of the Horse, and Valentine’s Day—in the unparalleled beauty of the Maldives. Each island resort presents bespoke celebrations that blend cultural richness, heartfelt romance, and signature COMO hospitality.
“We are delighted to welcome guests to celebrate renewal, connection and love across our two islands this season. Whether it’s the bold beginnings of the Lunar New Year or the intimate joy of Valentine’s Day, our experiences combine deeper cultural meaning with the serenity and natural beauty of the Maldives,” said Peter Nilsson, Managing Director, COMO Maldives. “From lantern-lit dinners by the sea to bespoke romantic moments under the stars, each celebration has been thoughtfully curated to inspire lasting memories.”
Lunar New Year: A Fresh Start by the Sea
At COMO Cocoa Island, the Lunar New Year programme embraces the spirit of bold renewal with experiences designed to reconnect body, mind and nature. Guests can explore pristine coral reefs, swim with reef sharks, rejuvenate with holistic treatments from visiting practitioner Kimiko Briody, and gather for a festive Oriental-style dinner that honours tradition and togetherness.
Meanwhile, COMO Maalifushi invites families and friends to celebrate amidst open skies and sea breezes. The highlight is a lantern-lit reunion feast by the ocean, where guests come together to savour seasonal flavours and shared joy. Throughout the day, world-class diving, snorkelling and curated cultural activities make for a meaningful start to the Year of the Fire Horse.
Both resorts offer Lunar New Year experiences crafted to reflect rich tradition, mindful wellness, and unforgettable island living.
Valentine’s Day: Romance, Curated the COMO Way
Love takes centre stage as COMO Cocoa Island and COMO Maalifushi present exceptional Valentine’s Day dining and romantic moments against the backdrop of Indian Ocean splendour.
At COMO Cocoa Island, couples can enjoy:
- A complimentary wine tasting on Valentine’s Eve.
- Signature Champagne cocktails under the setting sun.
- A seven-course beachside dinner designed to celebrate love.
- Bespoke experiences such as Private Yakiniku BBQs, served in-villa or beneath starlit skies. Available throughout the romantic season.
Meanwhile, at COMO Maalifushi, lovers are invited to a thoughtfully curated four-course Valentine’s Day menu crafted to elevate every moment. Complementing the dinner, a Valentine’s Package features sundowner Champagne, bespoke romantic touches, and personalised service for an unforgettable evening on February 14th, 2026.
Whether dining beside glistening waters, on a secluded sandbank, or within the intimacy of overwater villas, every experience is tailored to celebrate love’s lasting joy.
Culture
Kuda Villingili presents family-focused Eid al-Fitr experience in Maldives
Kuda Villingili Resort Maldives has announced a three-day Eid al-Fitr 1447 AH programme, inviting guests to celebrate the occasion from 19 to 21 March 2026 in a tranquil island setting that brings together family, reflection, and shared moments.
Following the holy month of Ramadan, Eid al-Fitr at the resort is designed as a gentle transition into celebration, offering guests the freedom to mark the festival at their own pace. The programme brings together families, couples, and friends through curated dining experiences, relaxed island gatherings, and moments of quiet connection by the Indian Ocean.
Culinary experiences form the centre of the Eid programme. Celebrations begin with the Kuda Eid Feast Buffet Dinner at The Restaurant, featuring Middle Eastern and Maldivian dishes served under the stars, accompanied by soft island music. Guests can also gather at Spice for the Kuda Eid Lunch Feast, a five-course Middle Eastern fusion menu by the Qureshi brothers, inspired by traditional flavours and designed for sharing in the spirit of Eid. Evenings continue at The Bar with an Arabic Shisha Night, combining live DJ music with a relaxed social atmosphere.
Eid mornings at the resort offer a calmer start to the day, with a Signature Floating Breakfast served in the privacy of each villa pool. Guests can also enjoy Eid Signature Mocktails, created with floral and spice notes that reflect the season’s sense of gratitude and renewal. An interactive Art of Shisha Making experience is also available, encouraging conversation and shared storytelling.
The Eid programme has been curated to include guests of all ages. Younger visitors are welcomed at Kuda Fiyo, where Eid-themed creative workshops, treasure trails, storytelling sessions, games, and movement activities are organised to create memorable experiences while reflecting the cultural significance of the occasion.
For families and adventure-seekers, the resort also offers Eid al-Fitr Ocean Adventures. A personalised Big Game Fishing experience provides an opportunity to spend time together on the open sea, combining quiet reflection with exploration of the surrounding waters.
With its expansive island layout, eight dining destinations, and the Maldives’ largest swimming pool, Kuda Villingili Resort Maldives presents an Eid al-Fitr celebration that blends tradition with contemporary island living, offering space, privacy, and a relaxed setting for guests seeking a meaningful Eid experience in the Maldives.
The full Eid al-Fitr 2026 programme can be viewed here. More information about the resort is available from the resort’s website.
Cooking
Michelin-starred Chef Jaume collaborates with One&Only Reethi Rah’s TAPASAKE for four-hands dinner
TAPASAKE Maldives, the destination dining restaurant set in the private island of One&Only Reethi Rah, will be welcoming Michelin-starred Chef Jaume to serve an exclusive four-hands dinner at the iconic overwater restaurant alongside their resident Chef Ahmed Jameel.
The first of its kind since the inception of One&Only Reethi Rah, TAPASAKE Maldives features breathtaking ocean views, bold contemporary design, and dining experiences that unite the precision of Japan and the soul of the Mediterranean in a flowing exchange of flavour, texture, and culture. In addition to the original restaurant in the Maldives, TAPASAKE also operates in Dubai, Mauritius, and Montenegro.
The exclusive collaboration features the authentic and sophisticated artistry of Chef Jaume, originally from Mallorca and Head Chef of Béns d’Avall in Sóller, Spain, awarded one Michelin star since 2021 and a Michelin Green Star in 2023. Chef Jaume’s cuisine is deeply rooted in family tradition, cultural heritage, and the Mallorcan landscapes, and with his meticulous eye for detail and instinctive sense of harmony, Chef Jaume transforms local, seasonal produce into refined compositions that evoke memory, place, and authenticity. Chef Jaume will be collaborating with the restaurant’s Chef de Cuisine, Ahmed Jameel, a native of the Maldives whose culinary work is founded in balancing both traditional and contemporary Japanese techniques.

Set against the soothing backdrop of the azure Indian Ocean, the Four-Hands Dinner offers an exceptionally curated menu celebrating Chef Jaume and Chef Jameel’s quiet artistry, refined technique, and harmonious blend of Japanese and Mediterranean cuisines, with each dish shaped to honour the purity of ingredients and the emotional power of flavour.
“We are excited to collaborate with Chef Jaume on this exclusive dining experience,” says Jan B. Tibaldi, General Manager of One&Only Reethi Rah. “Paired with Chef Jameel’s refined techniques and Chef Jaume’s sophisticated creativity and philosophy grounded in a deep respect for nature, this Four-Hands Dinner offers an exceptional evening to celebrate the fusion of soulful cuisine against the spectacular backdrop of the Maldives.”
The dinner will be held exclusively on 18 February at TAPASAKE Maldives, which will be open from 7.30pm to 10.30pm.
For pre-bookings and more information, please email guest.information@oneandonlyreethirah.com or call +960 664 8800. For more information about the resort, please visit oneandonlyreethirah.com.
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