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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Culture

Maagiri Hotel celebrates Independence Day with special dining offers

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Maagiri Hotel is set to celebrate the Independence Day of the Maldives with a series of special dining experiences, inviting guests, families, and the local community to come together and commemorate this significant national occasion.

To mark the celebrations, the hotel will host an Independence Day Special Breakfast Buffet from 24 to 26 July 2026. Guests can enjoy a generous selection of local and international breakfast favourites in a warm and welcoming setting, making it the perfect way to begin the holiday celebrations with family and friends.

The festivities will continue on 26 July 2026 with a Special Maldivian Dinner Buffet at Faru Restaurant. The dinner will feature a variety of authentic Maldivian dishes, carefully prepared by the hotel’s culinary team to showcase the rich flavours and traditions of the Maldives. From local delicacies to beloved national favourites, the buffet offers a memorable dining experience that celebrates the country’s culinary heritage.

Adding a sweet touch to the celebrations, Maagiri Hotel also features a selection of locally crafted artisan ice cream flavours with the support of Iceto, highlighting the creativity of local artisans and celebrating Maldivian craftsmanship through unique, handcrafted treats at the Rooftop Restaurant.

As part of the hotel’s commitment to celebrating national occasions, the Independence Day promotions are designed to bring people together through exceptional food, warm hospitality, and a shared appreciation for Maldivian culture and traditions.

Maagiri Hotel warmly welcomes guests to join the Independence Day celebrations and enjoy a memorable dining experience while honouring the spirit of the nation’s independence.

For reservations and bookings, please call 3318484 / 7228484 or text (Viber) 7228484.

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DJ Liliana Reagan returns to headline Niva Dhigali’s New Year’s Eve celebration

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As the year draws to a close, there’s nowhere quite like a private island in the Maldives to leave the old one behind. Niva Dhigali has unveiled its 2026 festive season programme, and the countdown to midnight comes with a familiar, electrifying face; Hungarian DJ Liliana Reagan is returning to headline the resort’s New Year’s Eve party.

A Festive Escape, Niva Dhigali Style

The season begins December 21 with a beachfront Tree Lighting Ceremony – barefoot, sun-warmed sand standing in for snow – followed by a Starlight Beach Dinner where the only ceiling is the night sky. Christmas brings its own island magic, with Santa making his arrival amid palm trees and turquoise water.

Where Freedom Celebrates

The season’s grand finale is New Year’s Eve itself, an event billed as “Where Freedom Celebrates.” The night unfolds slowly: a lavish gala dinner gives way to a beach party in full swing, fire dancers weaving through the crowd as the countdown builds. At the centre of it all is DJ Lili, spinning her soundtracks into the starlit night sky

It’s a homecoming of sorts for DJ Lili as she previously electrified the resort’s East Beach for its “Elemental” New Year celebration in 2025, wrapping her illusory, house-inflected sets around fire rituals and pyrotechnics for a night guests are still talking about.

Who Is Liliana Reagan?

Blue hair, boundless energy, and a sound that moves effortlessly between dreamy and galvanic. Known professionally as Regán Lili, she has been one of Hungary’s most in-demand DJs since 2016. From Sziget Festival to Balaton Sound, and a standing radio residency on Rádió 1 where listeners have crowned her DJ of the Year multiple times over. She has built a career on turning a night out into an unforgettable occasion.

For the full festive lineup and more on Niva Dhigali’s signature experiences, visit the resort’s website.

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ELE|NA, Mandara Spa and RIU RENOVA SPA join World Wellness Weekend activities in Maldives

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Forty-seven venues across the Maldives will take part in World Wellness Weekend from 18 to 20 September 2026, offering complimentary wellness activities for resort guests and local communities.

The three-day programme forms part of the 10th edition of World Wellness Weekend, a global initiative bringing together hotels, resorts, spas, fitness centres, municipalities and wellness professionals. The 2026 edition is expected to involve venues across 187 countries, with organisers targeting 15,000 participating venues and more than 20,000 free wellness experiences worldwide.

In the Maldives, all ELE|NA properties have confirmed their participation in the event. ELE|NA operates wellness facilities at several resorts in the country and will organise activities across its participating properties during the weekend.

Mandara Spa at Cinnamon Hakuraa Huraa Maldives, recognised as a Wellness Champion by World Wellness Weekend, will conduct a programme combining physical activity, wellness education and environmental action.

Its scheduled activities include an Island Rhythm Zumba session and an Art of Touch session focused on relieving tension, improving circulation and supporting general wellbeing.

The spa will also organise a herbal oil blending workshop, introducing participants to essential oils used for relaxation and rejuvenation. A beach clean-up challenge will connect the resort’s wellness programme with environmental responsibility and community participation.

RIU RENOVA SPA will also participate through Hotel Riu Atoll. The programme will include aquagym, aqua relaxation, aquafit, aqua boxing and sun salutation sessions.

Family-oriented activities, including yoga for children and dance classes, will also be offered. Hotel Riu Atoll is among more than 35 RIU properties expected to participate in World Wellness Weekend internationally.

The 2026 campaign is being held under the message, “Connect. Recharge. Wellness is Energy: Turn your Wellness ON.” Its programmes are structured around five areas: vitality and movement, serenity and mindfulness, nutrition and immunity, sleep and creativity, and purpose and solidarity.

World Wellness Weekend said the initiative seeks to make wellness activities accessible beyond spa and fitness services by encouraging participation in movement, mindfulness, education, nature experiences and community gatherings.

The event has also partnered with World Cleanup Day, linking personal wellbeing with environmental action. Participating venues around the world are expected to organise clean-ups in beaches, parks, neighbourhoods and other public areas alongside relaxation or meditation sessions.

Founder Jean-Guy de Gabriac said the initiative viewed wellness as a shared responsibility rather than an exclusive service.

“Wellness is not a luxury, but a collective responsibility. We need to think Global, act Local and make wellness Social,” he said.

The participation of resorts and spa operators across the Maldives reflects the hospitality sector’s increasing integration of wellness into guest experiences, employee programmes and community initiatives. The country’s natural environment also allows participating properties to combine fitness, mindfulness and wellness education with outdoor and marine-based activities.

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