News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Action
Eri Maldives offers accessible reef diving and snorkelling
Eri Maldives is located within the waters of North Malé Atoll and is surrounded by a house reef accessible to both beginner and experienced divers. With four direct reef entry points and shore access, the resort offers opportunities for snorkelling, introductory dives and certified diving.
The house reef supports a range of marine life, including white-tip and black-tip reef sharks, nurse sharks, hawksbill turtles, mobula rays and spotted eagle rays, as well as schools of reef fish. The accessibility of the reef allows guests to explore the area over multiple days, providing opportunities to observe marine behaviour and habitats over time.
Turtle encounters
Hawksbill turtles are among the most frequently observed species on the reef. The resort’s dive team has identified 14 individual turtles, each recognised by shell patterns and physical features. These include turtles known as Rosie, Cara and Anna, which have been documented through repeated sightings.
The resort maintains records of these turtles, allowing returning guests to identify individuals over time. Guests may also contribute to this initiative by naming newly identified turtles that have not previously been recorded.
Manta ray season
From December to April, manta rays are known to visit cleaning stations at Bodu Hithi Thila, located approximately one hour by boat from the resort. During this period, ocean conditions support plankton flows that attract mantas to the area, where they can be observed feeding or visiting cleaning stations.
Night diving experiences
Night snorkelling and diving activities provide a different perspective on reef activity. Species such as reef sharks, trevallies, moray eels and nurse sharks become more active after dark, offering guests the opportunity to observe nocturnal marine behaviour.
At Eri Maldives, marine experiences form a central part of the guest offering, with the house reef providing consistent opportunities for exploration. The resort’s dive programme is designed to support repeated interaction with the marine environment, allowing guests to experience a range of underwater activity throughout their stay.
Accommodation is available in studio and beach villa categories, with full board packages offered for direct bookings, subject to availability.
Action
Sirru Fen Fushi hosts football programme with Marcus Allbäck
Sirru Fen Fushi Private Lagoon Resort has announced another successful edition of the Sirru Icon Series, a week-long programme that brought international sporting energy, youth inspiration, and meaningful community connection to this private lagoon paradise.
Held from 27 March to 3 April, the initiative welcomed former Swedish professional footballer Marcus Allbäck, whose presence made the week truly exceptional for guests, young aspiring players, and the neighbouring island community. Marcus Allbäck is a celebrated former Swedish international striker, having played 74 games for his country, scoring 30 goals. He represented Sweden in three European Championships and two World Cups, and enjoyed a distinguished club career across Europe, including the Bundesliga, Serie A, the English Premier League, the Dutch Eredivisie, and the UEFA Champions League. Following his retirement, Marcus served as assistant coach for the Swedish national team for six years. Today, he continues to inspire the next generation of footballers, working as a player agent and advisor to help aspiring players achieve their dreams. His visit highlighted the power of sport not only as entertainment, but as a bridge for cultural exchange and social impact. This reflected the resort’s ongoing commitment to purposeful, community-centred initiatives.

Throughout the week, Marcus led a line-up of engaging activities, including friendly football matches with guests, dedicated junior football camps that fostered confidence and skill-building among young participants, and a memorable visit to a nearby local island. This local-island match stood out as a meaningful moment of connection, bringing the resort and community together through shared passion and friendly competition.
Guests also enjoyed an intimate Sirru Signature Sunset Cocktail, where they had the rare opportunity to meet Marcus in person, hear stories from his international career, and enjoy a relaxed, uplifting atmosphere against the backdrop of the resort’s iconic sunsets.

Programme Highlights:
- Friendly Football Matches–A fun and energetic opportunity for guests to play alongside an international football figure.
- Junior Football Camps –Inspiring sessions focused on youth development, teamwork, and confidence-building.
- Local Island Football Match – A memorable moment on the local island Milandhoo, celebrating the power of sport to bring resort guests and the local community together.
- Meet & Greet Sunset Cocktail – An exclusive experience offering direct interaction with Marcus and inspiring conversation.
The Sirru Icon Series reflects the resort’s dedication to creating exceptional experiences that go beyond traditional hospitality, pairing luxury with purpose and offering guests opportunities to connect, learn, and create lifelong memories.

This remarkable week marked an inspiring chapter of the Sirru Icon Series, with more unique programmes planned for the future to continue delivering immersive guest experiences at Sirru Fen Fushi Private Lagoon Resort.
For further information and reservations, please visit sirrufenfushi.com or contact reservations@sirrufenfushi.com.
Cooking
Kuredhivaru Resort & Spa introduces Secret Garden private dining concept
Kuredhivaru Resort & Spa presents a new chapter in destination dining with the launch of its Secret Garden concept, a thoughtfully designed experience that brings guests into a secluded setting surrounded by nature, soft lighting, and carefully curated details.
Tucked away in a quiet corner of the island, Secret Garden is created for those moments that deserve more than a traditional dinner. The space is styled with flowing drapes, warm candlelight, and natural greenery, creating a calm and intimate atmosphere that feels both personal and special. It is a setting that invites guests to slow down, connect, and enjoy the evening at their own pace.
At the centre of the experience is a seven-course menu, crafted to guide guests through a balanced journey of flavours. Each course is presented with care, with live cooking moments adding a sense of theatre and interaction throughout the evening. The service remains attentive yet discreet, allowing the experience to feel seamless and uninterrupted.
Guests can choose between two tailored offerings. The Romantic Escape focuses on the dining experience itself, complemented by a beautifully arranged setup and personalised service. For those looking to extend the evening, the Ultimate Romance Experience adds thoughtful touches such as a welcome glass of champagne, a private cinema moment under the open sky, in-villa breakfast the next day, and special bed decoration to complete the occasion.
The concept also allows for additional customisation, from floral arrangements to bespoke messages and decorative details, giving guests the flexibility to shape the evening around their celebration, whether it is a birthday, proposal, or simply a meaningful time together.
With Secret Garden, Kuredhivaru continues to expand its dining experiences beyond traditional venues, offering guests something more personal and immersive. It reflects the resort’s approach to hospitality, where every detail is considered, and each experience is designed to feel natural, effortless, and quietly memorable.
For any reservations or inquiries, guests are encouraged to contact the resort at Resort.Kuredhivaru.Reservations@ennismore.com or +960 6563000.
-
Family1 week agoJA Manafaru launches Easter programme with family-focused experiences
-
Cooking1 week agoThe Standard, Maldives introduces Onda with Mediterranean-inspired menu
-
Cooking1 week agoThe Halcyon Private Isles Maldives announces Easter residency by Chef Dimitry Eremeev
-
News1 week agoThe Standard Maldives curates sustainability-focused Earth Hour programme
-
Action6 days agoSix Senses Kanuhura participates in international COASTS Project on blue carbon ecosystems
-
Cooking6 days agoAnantara Veli Maldives continues Michelin guest chef series with female lineup
-
News1 week agoIfuru Island Maldives partners with Toddy to launch lifestyle collection
-
News1 week agoAlila Kothaifaru Maldives expands villa offering with multi-bedroom residences


