News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Featured
Francesc Miralles and Numthip Puntha to lead wellness residencies at Amilla Maldives
Amilla Maldives is hosting two visiting wellness practitioners during February and March, offering guests access to tailored therapies focused on balance, vitality and overall wellbeing.
Currently in residence, Francesc Miralles is at the resort from 30 January to 20 February 2026. An internationally recognised wellness consultant from Catalonia, he brings more than three decades of experience across Classical Chinese Medicine, physiotherapy and luxury hospitality. His approach integrates therapeutic movement, seasonal wellbeing and food as medicine, supporting guests in building resilience, restoring energy and achieving a sense of calm. During his residency, guests can book personalised sessions including physiotherapy, postural alignment, acupuncture, craniosacral therapy and facial acupuncture, alongside Harmonia classes focused on posture, mindfulness and longevity nutrition.

From 20 February to 25 March 2026, Francesc will be followed by Numthip Puntha, also known as Amp. A highly qualified physiotherapist from Thailand, she specialises in integrative therapies that combine Lifestyle Medicine, Sound Healing and Chi Nei Tsang. Her treatments are designed to support emotional release, detoxification and the restoration of the body’s natural energy flow. Guests will have the opportunity to experience healing massage, lymphatic drainage, Tibetan sound therapy, cranial release, Reiki and Chi Nei Tsang, as well as group sound bath sessions.
These visiting practitioner programmes form part of Amilla Maldives’ ongoing focus on personalised wellness, delivered within the resort’s tranquil island environment. Further information about the resort and its wellness offerings is available via the Amilla Maldives website.
Love
From beachfront dining to spa rituals: Valentine’s Day at The Westin Maldives
As Valentine’s Day approaches, The Westin Maldives Miriandhoo Resort invites couples to celebrate their love story in one of the world’s most romantic settings. Nestled in the Maldives’ first UNESCO Biosphere Reserve, the resort has curated an exceptional collection of experiences, from intimate beachfront dining under the stars to rejuvenating couples’ spa rituals and exclusive romantic activities. Every detail has been thoughtfully designed to make Valentine’s Day a memory that lasts a lifetime.
For couples seeking the ultimate intimate experience, the resort’s Destination Dinner offers an unparalleled romantic journey by the beach. Set against the backdrop of the Indian Ocean, with the gentle sound of waves and a canopy of stars overhead, guests will indulge in a meticulously crafted seven-course premium tasting menu prepared by a dedicated private chef. This exclusive experience includes one bottle of premium champagne, a romantic beach setup, and a fresh flower bouquet to mark the special occasion. Each course is designed to delight the senses, combining fresh, seasonal ingredients that celebrate both international flavors and local Maldivian influences.
For those who appreciate the artistry of Japanese cuisine, The Pearl restaurant presents a special Valentine’s Day dinner featuring a five-course Japanese set menu showcasing premium ingredients and masterful preparation, complemented by one bottle of champagne to toast to love. Stunning ocean views add the perfect touch, creating a romantic atmosphere.
No romantic escape is complete without moments of pure relaxation and connection. The Westin Maldives’ Heavenly Spa Signature treatment for couples offers an immersive wellness experience designed to bring partners closer together. This treatment delivers effective and immediate relaxation through long, flowing movements and therapeutic techniques at various pressure levels, complemented by enriching oil blends that leave couples with an enhanced sense of well-being. In the tranquil sanctuary of the spa, surrounded by the natural beauty of the Maldives, couples can unwind together and reconnect on a deeper level.
The Valentine’s Day experience extends beyond dining and spa treatments. Couples can enhance their romantic getaway by embarking on a magical sunset cruise as the sun paints the sky in brilliant hues of orange and pink. Alternatively, couples can start the day with a private yoga session, where a wellness specialist guides them through mindfulness and movement.
To make this Valentine’s Day even more special, The Westin Maldives Miriandhoo Resort is offering the “Escape to More” package, featuring a complimentary upgrade to All-Inclusive meal plans with three meals per day, unlimited beverages, and minibar. Couples can retreat to expansive villas, each featuring the signature Westin Heavenly® Bed for restorative sleep, along with panoramic ocean views or direct lagoon access for private swimming and snorkelling.
Plan your romantic getaway at westin-maldives.com.
Love
Romance on the menu: Maagiri Hotel curates Valentine’s dining and desserts
This Valentine’s Day, Maagiri Hotel invites couples and food lovers to celebrate romance with an indulgent dining experience and beautifully crafted desserts, thoughtfully curated to make the day truly special.
Maagiri Hotel will be hosting a Valentine’s Dinner featuring a full-day set menu, available during two dining periods: 12:00 pm to 3:00 pm for lunch and 7:00 pm to 11:30 pm for dinner. The specially designed 5 course menu offers a wide variety of exquisite dishes, perfectly paired with an elegant ambiance for an unforgettable Valentine’s celebration. From a refreshing welcome drink and comforting starters to elegant seafood or premium grilled meats, each dish is crafted to celebrate love. The evening concludes with handcrafted chocolates and warm beverages, creating a memorable and intimate celebration for couples.
In addition to the dining experience, Maagiri Hotel is also offering exclusive Valentine’s Day dessert boxes, ideal for gifting or sharing with your loved ones. Guests may choose from dessert boxes, each crafted with premium ingredients and artistic presentation:
- Mini Hearts Dessert Box–Four heart-shaped mini cakes featuring different exquisite flavours
- Macaron Box–A box of six handcrafted macarons filled with silky chocolate ganache
- Chocolate Covered Strawberries Box–Six fresh strawberries dipped in decadent silky chocolate
Celebrate love, indulgence, and togetherness this Valentine’s Day at Maagiri Hotel, where every detail is designed to create sweet memories.
Orders and reservations can be made by calling 331 8484 or 722 8484, or by texting via Viber on 722 8484.
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