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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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ELE|NA marks World Sleep Day with SleepSync wellness ritual

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In recognition of World Sleep Day, ELE|NA highlights SleepSync, one of its Six Pillars of Vitality dedicated to restoration and circadian rhythm alignment, through the SleepSync Ritual, a deeply calming spa experience designed to guide guests toward profound, uninterrupted sleep. The ritual is implemented across all ELE|NA locations in both the Maldives and India, ensuring guests can reconnect with restorative sleep wherever they experience the brand.

In today’s always-connected world, restful sleep has become increasingly elusive. Within this ritual, the body is gently led from stimulation into stillness, releasing the tensions of the day, calming the nervous system and preparing the mind and body for restorative rest.

ELE|NA believes that sleep is not simply the absence of wakefulness, but an essential pillar of holistic wellbeing – where restoration, emotional balance and cellular renewal take place.

Supporting the Body’s Natural Sleep Rhythm

Sleep begins long before the moment the head meets the pillow. It is a gradual transition where the body releases the day and prepares for stillness.

Within ELE|NA’s SleepSync Rituals, this transition is approached with intention and calm. As evening settles, the body begins its quiet descent into rest with the following:

  • Reduce blue light exposure before sleep
  • Dim lighting to signal the body’s nighttime rhythm
  • Create calm through mindful transitions away from daily activity
  • Release thoughts through journaling
  • Hydrate and support the body’s nighttime recovery

These small rituals help guide the body from stimulation to restoration.

Reclaiming the Night

World Sleep Day serves as an important reminder that quality sleep is not a luxury, but a foundation of health and longevity. When supported with mindful rituals and intentional slowing down, the night becomes a space for true renewal.

Through SleepSync Rituals, ELE|NA continues its commitment to nurturing holistic wellbeing, guiding individuals back to the natural rhythms that allow the body to rest, restore and awaken with clarity and vitality.

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Kandooma Maldives invites families to Easter island celebrations

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Swap traditional Easter routines for barefoot island celebrations as Holiday Inn Resort Kandooma Maldives unveils a vibrant Easter programme designed for families seeking adventure, connection and memorable island moments.

Set on a lush private island surrounded by turquoise lagoons and powder-white beaches, the resort’s Easter festivities blend family adventures, island experiences and indulgent dining in true Maldivian style.

“Easter is a wonderful time for families to come together and create special memories,” said Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives. “Our Easter programme has been designed to capture the spirit of the season while embracing the relaxed island lifestyle that makes the Maldives such a special place to celebrate.”

Guests can enjoy a week of fun-filled activities for all ages, from beach games, snorkelling adventures and creative craft sessions to relaxing spa rituals and sunset cocktails by the ocean. Younger guests will be happily entertained at the Kandoo Kids’ Club, where a dedicated Easter programme offers plenty of excitement for little explorers.

The highlight of the celebrations will be the Easter Sunday Dinner Buffet at Kandooma Café, a festive island feast bringing families together around a table filled with global flavours.

Guests can savour traditional Easter favourites from the carving station, vibrant salads and international cuisine, alongside chef-prepared dishes from live cooking stations. A dedicated Kids’ Corner ensures younger diners have their own fun selections, while a spectacular dessert spread, including Kandooma Café’s famous chocolate fountain and live crêpe station, provides a sweet finale to the evening.

Families planning an Easter holiday can choose from a range of holiday packages, including the resort’s popular All-Inclusive offer and a Family Getaway package packed with added extras for parents and children alike. More details can be found here.

The resort’s Easter Brochure outlines the full programme of island adventures and special experiences, including the Kandoo Kids’ Club Easter activities. View Easter Brochure here.

Located in the South Malé Atoll, just a 45-minute speedboat transfer from Velana International Airport, Holiday Inn Resort Kandooma Maldives is renowned for its beautiful beaches, crystal-clear lagoon and some of the Maldives’ best scuba diving experiences.

Accommodation ranges from garden and beach villas to spacious two-storey beach houses and overwater villas, offering options ideal for couples, families and groups. Guests can enjoy six dining venues, a vibrant activities programme and wellness experiences at Kandooma Spa by COMO Shambhala.

For more information, please visit: www.maldives.holidayinnresorts.com.

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Cinnamon Dhonveli Maldives expands sustainability efforts with coral restoration

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The vibrant coral reefs surrounding Cinnamon Dhonveli Maldives play a vital role in sustaining the island’s rich marine biodiversity. Recognising the growing threats faced by coral ecosystems worldwide, the resort has introduced a coral restoration initiative aimed at supporting the long-term recovery of its house reef.

Coral reefs are among the most sensitive and fragile ecosystems on the planet and are increasingly affected by environmental stressors such as rising ocean temperatures, coral bleaching, and human activity. These ecosystems not only support thousands of marine species but also play a crucial role in maintaining ocean health and protecting coastlines.

As part of its ongoing sustainability efforts, Cinnamon Dhonveli Maldives has taken proactive steps to assist reef regeneration through a structured coral restoration programme. The initiative recently saw the installation of 25 coral frames, each carefully planted with coral fragments collected from naturally broken corals found within the surrounding lagoon and reef areas.

Over time, these fragments will grow and fuse with one another, gradually forming new coral colonies that contribute to rebuilding the reef structure. As the corals mature, they create shelter and feeding grounds for a wide variety of marine life, helping restore the ecological balance of the reef ecosystem.

The restoration project also serves as an important platform for raising awareness among guests and team members about the importance of marine conservation. By nurturing these coral frames and monitoring their progress, the resort contributes to strengthening the resilience of its surrounding reef while supporting broader efforts to safeguard the Maldives’ underwater ecosystems.

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