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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Niva Dhigali Maldives hosts Easter festivities with Pastry Champion Florence Lesage

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When it comes to Easter getaways, few destinations promise the perfect blend of relaxation, adventure, and family-friendly fun like Niva Dhigali Maldives. This Indian Ocean, Premium All-Inclusive paradise is a go-to destination for sun-seekers and families looking to unwind in tropical bliss, all while indulging in world-class cuisine and vibrant activities. From 28 March–12 April 2026, the island transforms into an Easter wonderland, offering a mix of festivities that will delight both kids and adults alike.

Niva Dhigali’s Easter celebrations add a layer of indulgence to this already magical setting. At the centre of this year’s event is French pastry sensation Florence Lesage, crowned the World Champion of Sweet Arts in 2022. Renowned for her intricate sugar creations, Florence will lead guests on a culinary adventure, culminating in an Easter brunch featuring her signature desserts that taste as exquisite as they look.

For families travelling with little ones, PLAY Kids Club offers plenty to keep the children entertained. Easter comes alive with a dolphin cruise with the Easter Bunny, a traditional Easter egg hunt along jungle trails, egg painting, and creative arts and crafts. There’s even a“Little Bunny” aromatherapy massage and facial tailored just for kids at the serene Niva Dhigali Spa – a rare treat that lets parents sneak in some much-deserved downtime. To top it off, children under 12 stay for free and families can enjoy complimentary water activities like tube rides.

Adventure seekers will also find plenty to love at Niva Dhigali. Beyond the festive fun, the resort offers guided snorkelling trips, allowing guests to explore the vibrant coral reefs and marine life that make the Maldives a bucket-list destination. Evenings are equally enchanting, with outdoor movie nights under the stars, poolside parties, and gourmet dining experiences that highlight the best of Maldivian and international cuisine.

For those who crave a tropical escape with a side of sophistication, Dhigali Maldives offers a perfect blend of relaxation and adventure. Whether you’re sampling Florence Lesage’s decadent creations, exploring the underwater world, or simply soaking up the sunshine on the island’s idyllic beaches, Easter at Niva Dhigali is about creating cherished moments with loved ones. Add in the natural beauty of the Maldives, and this April getaway becomes more than just a holiday – it’s a memory families will treasure forever.

Niva Dhigali Maldives promises an unforgettable Easter escape. With its warm waters, vibrant celebrations, and indulgent treats, this tropical haven is the perfect place to savour the sweetness of spring.

For more information or reservations email: res.agent@dhigali.com or call +960 662 0100.

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Banyan Tree Vabbinfaru, Dhawa Ihuru honour women with curated experiences

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This International Women’s Day, Banyan Tree Vabbinfaru and Dhawa Ihuru celebrate the important women in our lives through meaningful island experiences inspired by connection with self, nature and our loved ones.

The celebration begins beneath the surface of the sea with a Women’s Snorkelling Session, bringing guests from both resorts together for a guided exploration of the house reef. Guided by the resorts’ Marine Lab, explore vibrant coral gardens and observe marine life flourishing within one of the Maldives’ most carefully preserved reefs – a reflection of Banyan Group’s long-standing commitment to environmental stewardship since the island first welcomed guests more than three decades ago.

Banyan Tree Vabbinfaru: A Day of Meaningful Connection to the Nature and Wellbeing

In the afternoon, Saffron presents a Women’s Day Cooking Class, where fragrant herbs and vibrant spices come together in a hands-on journey through authentic Thai flavours.

As the golden sunset colours the sky, a beachfront yoga session invites a moment of stillness. Guided by breath and gentle movement, the rhythm of the waves deepens your connection with nature and the beauty of being fully present.

In the evening, Sangu Garden, the resort’s beachfront restaurant, presents a Special Women’s Day Buffet Night, where live BBQ stations showcase freshly grilled seafood and international flavours beneath the evening sky. Ocean breezes, cosy ambience and the aroma of the grill create a warm tropical setting, while each female guest is welcomed with a special surprise gift during the evening.

Dhawa Ihuru: Vibrant Island Flavours

Across the lagoon, Dhawa Ihuru brings its lively island energy to the occasion with experiences designed for fun and connection.

Later in the day, after the snorkel safari to the house reef, savour a Women’s Day Special BBQ Lunch at Riveli Restaurant, where vibrant island flavours and international favourites come together in a lively beachfront setting.

In the afternoon, a Sri Lankan Cooking Class invites guests to discover bold spices and traditional techniques in a lively hands-on culinary experience.

Together, Banyan Tree Vabbinfaru and Dhawa Ihuru offer a meaningful way to celebrate the women who inspire us, through moments of exploring wellness, discovery and joyful connection surrounded by the natural beauty of the Maldives.

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Fushifaru Maldives celebrates Women’s Day with art, community and ocean conservation focus

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Fushifaru Maldives is marking International Women’s Day 2026 with a series of activities under the theme “Waves of Kindness – #GivetoGain,” celebrating empowerment, community and ocean conservation.

The programme reflects the resort’s message of being “Empowered by Kindness, Inspired by the Ocean,” bringing together guests and team members through art, appreciation and shared experiences.

As part of the celebrations, the resort will welcome artist Rachel Brooks, who will host a live art workshop on 7 March. During the session, Brooks will create a painting inspired by marine life, drawing attention to the colours and forms found beneath the ocean’s surface.

Her work highlights the connection between creativity and environmental awareness, emphasising the importance of protecting marine ecosystems. The workshop will also serve as an opportunity for guests and residents to engage with the artist and learn about the inspiration behind her work.

The celebrations will continue on 8 March with activities marking International Women’s Day alongside the resort’s residents and guests. The theme #GivetoGain focuses on mutual support, the creation of opportunities, and the empowerment of women through collaboration and shared encouragement.

In the evening, Fushifaru Maldives will host a Women’s Day Cocktail Party, where gentlemen will present roses to women on the island, including guests and team members. The gesture is intended as a sign of appreciation and respect.

The celebration will continue with a DJ evening, providing a setting for guests and staff to gather and mark the occasion together.

According to the resort, the event is also an opportunity to recognise the contribution of women within the Fushifaru community. Female guests, residents and team members from different backgrounds and cultures will be acknowledged as part of the celebrations.

The resort said the initiative reflects the diversity and individuality of the women who form part of the Fushifaru Maldives community, while reinforcing the broader message of kindness, empowerment and environmental awareness associated with this year’s International Women’s Day.

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