News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Action
Holiday Inn Resort Kandooma Maldives offers Dive Free programme
Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.
Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.
The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.
According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.
Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.
Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:
- Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
- Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
- Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
- Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
- Kandooma Caves, characterised by overhangs and reef formations with diverse marine species
Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.
The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.
Featured
Grand Park Kodhipparu Maldives unveils Eid al-Adha experience
Grand Park Kodhipparu Maldives has introduced a curated Eid al-Adha offering aimed at travellers seeking a structured yet flexible way to mark the occasion in a resort setting.
Branded “Island Celebrations: Eid – Connect in Paradise”, the experience is positioned for guests from the Middle East, North Africa and Asia, with a focus on shared experiences, personal time and engagement with the surrounding environment.
Located approximately 20 minutes by speedboat from Velana International Airport, the resort is accessible for short-stay and family travel during peak holiday periods. The property features 120 beach and overwater villas, alongside an overwater spa, house reef and multiple dining outlets.
The Eid experience will begin with an in-villa welcome offering, including Arabic sweets, dates and fruit. The programme is structured around a series of optional activities rather than a fixed schedule. These include lagoon-based experiences, daily yoga sessions at sunrise and sunset, spa treatments, sunset cruises and dining options designed for private or shared settings.
The resort has indicated that the programme is intended to allow guests to engage with activities at their own pace, rather than follow a defined itinerary.
In line with the preferences of Muslim travellers, the resort has incorporated halal-friendly dining options, flexible meal arrangements and an expanded range of non-alcoholic beverages. Villa layouts are also designed to support privacy.
Grand Park Kodhipparu Maldives has reported guest ratings of 9.2 out of 10 on halal travel platforms, reflecting demand within this segment.
The introduction of the Eid programme aligns with broader trends in the Maldives tourism sector, where travel experiences are increasingly structured around personalisation, cultural considerations and smaller-scale experiences.
Awards
Three-year winning streak: Canareef Resort Maldives honoured by HolidayCheck again
In a significant achievement for the hospitality sector in the southern atolls, Canareef Resort Maldives has been officially recognised as a Recommended Resort for 2026 by HolidayCheck, the leading travel review platform for the German-speaking market. This prestigious accolade continues a remarkable winning streak, as the resort consistently earned this same recommendation in 2024 and 2025. This consecutive recognition underscores a steady commitment to service and guest satisfaction that resonates with travellers year after year.
As a primary guide for international travellers, HolidayCheck is considered a gold standard for guest trust because its recommendations are earned purely through authentic guest reviews rather than industry panels. To be “Recommended on HolidayCheck,” a resort must maintain a high recommendation rate and strong ratings from verified visitors, making it one of the most reliable endorsements for travellers worldwide. For the global community, this award serves as a clear indicator of consistency, ensuring that the experiences shared by previous guests are backed by a proven track record.
Located in the unique and intimate Addu Atoll, Canareef Resort Maldives offers a distinct 4.5km island experience that highlights the natural beauty and biological diversity of the region. The resort has become a favourite for international visitors seeking a complete tropical escape that caters to every interest. Guests can explore world-class diving sites and engaging excursions, or find balance through yoga and aqua aerobics. For those seeking relaxation, the spa provides a serene sanctuary, while the tennis courts offer the perfect space for active recreation. From the excitement of the water sports centre to the peaceful nature trails that wind through the island’s lush interior, guests can explore vibrant house reefs, enjoy the local heritage of the southern atolls, or relax in one of the 271 villas that offer a sense of space and privacy.
The management of Canareef Resort Maldives noted that receiving this recognition for the third consecutive year is a testament to the hard work of the entire team. They expressed gratitude to the global guests whose reviews have highlighted the resort as a welcoming destination and emphasised that this award motivates them to continue showcasing the authentic charm of Addu Atoll to the world. As Canareef looks ahead to 2026, it remains a top-recommended choice for those seeking a high-quality and memorable Maldivian getaway.
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