News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
News
Milaidhoo Maldives marks decade milestone with week-long anniversary celebration
Milaidhoo Maldives marks a defining milestone this year as it celebrates 10 years of barefoot informality, heartfelt hospitality and deeply personal island stories in the heart of the Maldives.
To mark this occasion, the Milaidhoo Family invites guests, friends and loyal guests to join a week-long anniversary celebration from 23rd to 29th November 2026, a carefully curated journey through the experiences, people and traditions that have shaped the island over the past decade.
Set within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo was born as a sanctuary of reinvented luxury, where connection matters more than convention and where every experience is shaped by nature, culture and human warmth. Ten years on, it remains a place defined not by grandeur, but by meaning – a home for those who seek the true Maldives.
This anniversary celebration reflects the essence of Milaidhoo: intimate, soulful and guided by the rhythm of island life. Each day has been thoughtfully designed to celebrate the pillars that define the island: ocean, well-being, gastronomy, culture and community – bringing them together in a week of shared moments and meaningful encounters.
Days begin with champagne sunrise cruises aboard Saima, the traditional dhoni, followed by guided snorkelling across the flourishing house reef and immersive marine conversations that reflect Milaidhoo’s long-standing commitment to ocean stewardship. Coral planting experiences invite guests to leave a lasting contribution to the reef that sustains the island.
At Serenity Spa, restorative rituals unfold throughout the week, from breathwork journeys to sound healing, embracing the island’s philosophy of wellbeing, where stillness and simplicity become the greatest luxuries of all.
Culinary experiences take centre stage, celebrating both Maldivian heritage and global artistry. Highlights include a Maldivian night at Azure, a traditional Malaafaiy feast at Ba’theli and a 10-course Japanese-inspired wine-pairing dinner at Chef’s Table. The celebrations culminate on 29th November 2026 with the “10 years, 10 food stalls” gala dinner, followed by live entertainment and fireworks over the Indian Ocean.
“This milestone is not only a celebration of Milaidhoo but also of every guest, colleague and friend who has become part of our story,” said Paul van Frank, General Manager. “Milaidhoo has always been shaped by genuine connection and this week is our way of honouring the shared memories that have brought this island to life over the past 10 years.”
Exclusive anniversary experiences will also be available throughout 2026, including A decade of you, a romantic celebration designed for couples marking milestone wedding anniversaries in decades – 10, 20, 30 years and beyond – with meaningful island moments that reflect their journey together; and 10 years, 10 nights, 10 privileges, an immersive Milaidhoo journey featuring a collection of bespoke experiences personally curated by the Milaidhoo Family.
As Milaidhoo enters its next chapter, its essence remains unchanged: a sanctuary of island soul, where guests arrive as visitors and leave as part of something far more enduring.
Milaidhoo invites the world to return home and to celebrate not just 10 years of history, but the beginning of many more stories still to be written.
Explore the full programme of celebrations and experience 10 years of Milaidhoo island soul, beautifully brought to life.
Action
Angsana Velavaru invites guests to explore quieter side of Maldives
There is a quieter side to the Maldives, one found beyond the familiar rhythm of overwater escapes and sunset rituals. In Angsana Velavaru, the ocean becomes more than a backdrop. It becomes part of the journey itself.
With Sun, Sea & Fishing in Velavaru, guests are invited to discover an island experience shaped by adventure, wellbeing and a meaningful connection to the nature. Thoughtfully curated for travellers who wish to balance exploration with relaxation, the experience combines the exhilaration of deep-sea fishing with the restorative calm of island living in the heart of the Indian Ocean.

As dawn unfolds across unique turquoise lagoons, mornings begin with gentle cruises over calm waters, where the sea reflects the changing colours of the sky. Later, the rhythm shifts as guests venture further offshore for a guided big game fishing experience, embracing the anticipation and excitement of the open ocean. Between each adventure, moments of stillness await, from unwinding beside the water to reconnecting with slower pace of island life.

Available with a minimum stay of 4 nights, the offer includes:
- 1 Big Game Fishing trip per stay for 2 people
- 25% savings on stays with a Half Board meal plan
- 20% savings on return seaplane transfers for 2 people
- 1 Morning Cruise per stay
Designed for couples, ocean lovers and modern explorers alike, the experience reflects the spirit of Velavaru, serene, grounding and deeply connected to its natural surroundings. Every detail encourages guests to rediscover balance through immersive experiences that awaken the senses while nurturing rest and renewal.

Whether you are casting a line into the open sea, gathering with loved ones after a day on the water or simply listening to the gentle movement of the waves, each moment invites you to embrace the essence of island life in a more meaningful way.
To discover more or reserve your island retreat, please visit the resort’s website.
Culture
Eid al-Adha at InterContinental Maldives Maamunagau Resort to feature Arabian BBQ and island experiences
InterContinental Maldives Maamunagau Resort invites guests to celebrate Eid al-Adha on 27 May 2026 with a thoughtfully curated collection of island experiences inspired by togetherness, reflection, wellbeing, and celebration. Set against the serene backdrop of the Indian Ocean, the resort’s Eid programme embraces the spirit of the occasion through beachfront dining, wellness journeys, artistic expression, and family moments designed for guests of all ages.
The evening’s celebrations will feature a special Management Cocktail at Café Umi Beach, welcoming guests to gather for sunset refreshments and relaxed island conversations by the shore. As the evening unfolds, guests may continue the celebration with the Arabian BBQ Beach Dinner, an atmospheric beachfront dining experience featuring Arabian-inspired flavours accompanied by live music, DJ entertainment, and a captivating fire performance beneath the stars.

For guests seeking moments of restoration and mindful wellbeing during the Eid holiday, AVI Spa will present a series of personalised wellness experiences led by visiting practitioner Dr Afsana Aradhana Ghyas. Designed to encourage balance, relaxation, and inner calm, the tailored holistic therapies offer a meaningful opportunity for guests to reconnect and recharge within the tranquillity of the island setting. Guests may also enjoy a complimentary 30-minute massage with selected facial or body therapy experiences throughout the celebration period.

Adding a creative dimension to the celebrations, the resort will also host a resin art experience inspired by ocean textures and Eid traditions. From live artistic showcases to interactive workshops, guests will have the opportunity to create handcrafted keepsakes reflecting the beauty and spirit of the occasion.
Families celebrating Eid at the resort can also look forward to a variety of island activities throughout the day, including a Middle Eastern breakfast experience, afternoon tea, beach games, and a special Eid pajama party for younger guests at Planet Trekkers.

Located in the heart of Raa Atoll, InterContinental Maldives Maamunagau Resort is the Maldives’ first and only all-Club InterContinental resort, offering elevated island experiences through personalised service, curated dining, wellness, and meaningful family moments.
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