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Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
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COMO Cocoa Island blends wellness and ocean experiences for guests
There is a moment, just after arrival at COMO Cocoa Island, when everything softens. Time loosens its grip. The horizon stretches and the only sound is the tide shifting gently beneath your villa.
At COMO Cocoa Island, experiences are not designed to impress, but to unfold. Each one invites guests to rediscover a slower rhythm—guided by water, light, and instinct.
Where the Ocean Becomes the Guide
The island’s house reef lies just steps from each villa—a living, breathing ecosystem that reveals itself gradually. Slip into the water, and the world shifts: parrotfish flicker past, reef sharks glide at a distance, and turtles move with unhurried grace.
Further afield, journeys into deeper waters bring guests face-to-face with nurse sharks in the nearby atolls—encounters that feel both grounding and quietly exhilarating.
For those who choose to dive, the surrounding sites offer dramatic topographies—caves, channels, and coral walls—each shaped by currents that have moved through these waters long before the first footprints touched the island.

Drifting Towards Stillness
Back above the surface, experiences take on a different pace.
A private sandbank emerges from the horizon—untouched, impossibly white. Here, lunch is served with nothing but the gentle rhythm of waves in the background. There are no interruptions, no schedules. Just a sense of being suspended between sea and open sky.
As the day fades, traditional dhoni boats set out across the lagoon. The light softens. The ocean reflects gold, then amber, then deep blue. Sometimes, dolphins appear—not as spectacle, but as part of the natural rhythm of the place.
Wellbeing, Without Boundaries
At COMO Cocoa Island, wellness is not confined within walls. It exists in the spaces between. Morning yoga unfolds overlooking the ocean. Breathing slows in time with the tide and sandbank meditation becomes instinctive—guided by wind, warmth, and the steady presence of the sea.
The COMO Shambhala Retreat complements this with therapies that are precise yet intuitive—designed not to transform, but to restore.

A Philosophy of Less, Perfected
“Cocoa Island has never been about doing more—it’s about feeling more, with less,”says Peter Nilsson, Managing Director, COMO Maldives. “What makes this island special is its restraint. We don’t try to fill every moment—we allow space for the ocean, for stillness, for genuine connection. Guests leave not because they’ve done everything, but because they’ve experienced something real.”
An Island That Stays With You
There are no grand gestures here. No overstatement.
Instead, COMO Cocoa Island offers something increasingly rare—an experience that lingers quietly, long after departure. Not defined by what you did, but by how it made you feel. Because here, in this small corner of the Maldives, the most meaningful moments are often the simplest ones.
For more information, please visit the resort’s website.
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Cinnamon Velifushi Maldives introduces indoor mini golf experience
Resort experiences are increasingly shaped by the need for flexibility, with guests seeking activities that can be enjoyed beyond peak sun hours, creating a natural demand for engaging indoor spaces and particularly in tropical destinations where brief, seasonal rain showers are part of the island rhythm.
Cinnamon Velifushi Maldives builds on this evolving guest preference with the introduction of its new 8-hole Indoor Mini Golf Centre, adding a playful and interactive dimension to the island’s leisure offering. The space was officially unveiled at a recent opening, where a guest was invited to mark the occasion, setting the tone for an experience centred around shared enjoyment and light-hearted moments.

The indoor mini golf course offers a relaxed, air-conditioned space where guests of all ages can take part, whether as a casual game between families, a friendly challenge among couples, or a fun addition to group stays. It provides a comfortable alternative to outdoor activities while maintaining the sense of energy and connection that defines time on the island, regardless of the weather.
The addition builds on the resort’s existing indoor facilities, including billiards, table tennis, and a dedicated kids’ playroom, creating a more rounded leisure experience that caters to different moods and moments. Outdoors, guests can continue to explore a wide range of activities, from beach volleyball and futsal to badminton, diving, and both motorised and non-motorised water sports.

As one of the first resorts in the area to introduce an indoor mini golf experience, Cinnamon Velifushi Maldives continues to evolve its offerings in line with how guests choose to travel today, blending activity, comfort, and shared experiences in a setting designed for both relaxation and discovery.
News
InterContinental Maldives Maamunagau Resort hosts Earth Day experiences
In celebration of Earth Day, InterContinental Maldives Maamunagau Resort invites guests to reconnect with nature through a carefully curated programme of experiences taking place on 22 April 2026.
Set within the natural beauty of Raa Atoll, the resort’s Earth Day programme reflects its ongoing commitment to environmental stewardship, offering guests meaningful ways to engage with the surrounding marine and island ecosystem.
Throughout the day, guests are invited to explore sustainability through immersive experiences designed to inspire awareness and connection. A guided snorkelling experience with the resort’s Marine Biologist introduces coral restoration efforts within the Maamunagau Lagoon, offering insight into reef rehabilitation and the marine life it supports.
A dedicated coral workshop, alongside a manta ray session led by the Manta Trust team, further highlights the importance of marine conservation in the Maldives, sharing knowledge on the protection and preservation of these remarkable species.
On land, the resort offers a behind-the-scenes sustainability tour, showcasing operational practices that support island life, from renewable energy systems to waste reduction initiatives. Younger guests are engaged through an interactive bottling plant tour, encouraging environmentally conscious habits from an early age.
Wellbeing remains an integral part of the experience, with a digital detox offering at AVI Spa designed to encourage disconnection from screens and reconnection with the present moment. Complementing this, a plant-based breakfast and zero-waste cooking class highlight simple, mindful approaches to sustainable living.
As the day unfolds, guests are invited to participate in a tree planting activity within the resort’s greenhouse, contributing to the growth of native vegetation and supporting long-term biodiversity on the island.
The celebration concludes with a relaxed beachfront evening, featuring a curated BBQ dining experience complemented by live music and a traditional Maldivian Bodu Beru performance, bringing together culture, community, and connection.
Through initiatives that blend conservation, education, and wellbeing, InterContinental Maldives continues to champion responsible luxury, where every experience is thoughtfully designed with both people and planet in mind.
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