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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Drink

Sun Siyam Vilu Reef marks World Cocktail Day with sustainable cocktail experiences

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, marks World Cocktail Day with a transformative celebration of Green Mixology blending creativity with a deep-rooted commitment to environmental stewardship with additional engaging activities.

The resort’s beverage philosophy centres on a zero-waste approach, where every ingredient is utilised to its full potential. Guests are welcomes to observe the sophisticated discipline of the bar team as they transform overlooked elements into artisanal accents, such as dehydrating organic citrus peels in-house to create fragrant, sustainable garnishes. By replacing industrial imports with these handcrafted touches, the sanctuary ensures that every drink remains an authentic reflection of its iridescent surroundings. Guests can join the expert bar team for immersive mixology lessons to master these sustainable creations firsthand.

In addition to traditional favourites, these liquid creations highlight a dedicated Island-to-Table ethos, incorporating seasonal greens and herbs harvested directly from the resort’s flourishing gardens. The celebration was further elevated by a spectacular Flair Bartending Show, showcasing technical precision and artistry in motion, choreographed to the energy of the island.

Each curated experience at Sun Siyam Vilu Reef invites guests toast to a future of mindful indulgence, where the luxury of the moment is perfectly balanced with the preservation of the surrounding environment.

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Culture

Coco Bodu Hithi and Coco Palm Dhuni Kolhu unveil Eid holiday offers

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Coco Collection, a truly Maldivian-owned resort brand celebrated for its personalised hospitality and soulful island settings, has unveiled a special Coco Eid Escape at Coco Bodu Hithi and Coco Palm Dhuni Kolhu, valid for stays from 21 May to 31 May 2026.

Designed to celebrate Eid through authentic Maldivian warmth and tradition-inspired experiences, the exclusive offer invites guests to enjoy a memorable island getaway complemented by generous holiday perks, immersive cultural touches, and signature hospitality that resonates deeply with Coco Collection’s philosophy.

Recognised as the Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, Coco Bodu Hithi invites guests to indulge an elegant pocket of peace. Bringing families together in a peaceful island setting to celebrate the blessings of Eid al-Adha, the island offers a vibrant line-up of experiences that allows guests to embrace a slower pace while enjoying thoughtfully curated festivities.

On Eid Day, guests can enjoy a selection of international and local cuisine alongside Maldivian cultural experiences such as Liyela Jehun and intricate Henna Art. Wellness experiences include a complimentary sunset yoga session and 20% savings on selected spa treatments, available throughout the day upon advance reservation. Highlights of the evening include the captivating Bodumas show, followed by a traditional Boduberu performance beneath the night sky.

Guests can enjoy up to 50% savings on villa stays and shared return speedboat transfers, complemented by a complimentary meal plan upgrade for a memorable island escape. To further elevate the stay, guests can also enjoy an additional 20% saving on food and beverages. Families are warmly welcomed, with up to two children under 12 years of age invited to stay, dine, and enjoy complimentary return transfers when travelling with their parents.

Meanwhile, at Coco Palm Dhuni Kolhu, situated in the UNESCO Biosphere Reserve of Baa Atoll, guests are offered thoughtfully curated experiences alongside a special 50% saving on the Half Board meal plan, with no minimum stay required. Completed with a complimentary upgrade to All-Inclusive, the invitation allows guests to gently immerse themselves in the secluded, unique rhythm of the island. To complement their stay, a further 20% saving on spa treatments provides a quiet opportunity to relax and unwind in true island serenity.

To mark this blessed occasion, the island presents an exquisite selection of traditional Maldivian delicacies at the Cowrie restaurant, served during both lunch and dinner. A variety of experiences will take place throughout the day, including the Bodumas performance crafted from palm leaves and accompanied by spirited dancers, followed by traditional games and a lively colour party. The celebration concludes with Eid Sai Fodhu, a special Maldivian high tea featuring a selection of local flavours and delicacies.

Beyond relaxation, guests can engage in unique and heartfelt experiences by volunteering at the resort’s Marine Turtle Rescue Centre, the first fully equipped, veterinary-run facility of its kind in the Maldives, in partnership with the Olive Ridley Project. Since opening in 2017, the centre has become a sanctuary of healing and hope, caring primarily for injured olive ridley turtles.

Guests are also invited to engage with the island’s conservation efforts through weekly marine talks, educational sessions led by the Marine Educator, and the unforgettable opportunity to witness rehabilitated sea turtles being released back into the ocean.

Celebrated for its genuine Maldivian heritage, breathtaking landscapes, and commitment to long-term sustainability practices, Coco Palm Dhuni Kolhu was recently named Sustainability Champion of the Year at the Hotelier Maldives Awards 2026. This recognition further strengthens their dedication to preserving the delicate beauty of Baa Atoll for generations to come. From serene beaches and crystal-clear waters to thoughtful, eco-friendly exploration, the island invites guests to discover the ‘Seven Wonders’ of Coco Palm Dhuni Kolhu.

To discover more about Coco Collection and their award-winning offerings, please visit www.cococollection.com. Coco Collection invites to enjoy a special saving on your next island retreat, valid across their spacious and comfortable villas. To reserve an unforgettable stay, please contact reservations@cococollection.com to secure this memorable getaway.

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Meyyafushi Maldives expands renewable energy use with solar installation

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Set against the turquoise waters of the Maldives, BeKind Hospitality’s newest luxury resort, Meyyafushi Maldives, is taking a bold step toward a more sustainable future with the installation of a large-scale solar energy system across the island.

The solar initiative includes the installation of a 1-megawatt solar panel system supported by an advanced backup battery storage system, allowing Meyyafushi Maldives to significantly increase its use of renewable energy while improving long-term energy efficiency and resilience across the island.

Spanning across key operational areas, the solar installation project is designed to significantly reduce reliance on fossil fuels, lower carbon emissions, and increase the use of renewable energy throughout the island. This project represents a powerful statement about the future of hospitality in the Maldives – one where innovation, sustainability and guest experience exist hand in hand.

“From the very beginning, Meyyafushi was envisioned as a resort that embraces the future while respecting the natural beauty of the Maldives,” said Ahmed Siaar, Cluster General Manager at Meyyafushi Maldives. “This solar initiative is one of the most meaningful investments we have made, not only for our operations, but for the generations that will experience these islands after us.”

The solar project forms part of the wider sustainability philosophy of BeKind Hospitality, whose core pillars centre around kindness to the environment, community, guests and residents. The group’s commitment to renewable energy extends beyond Meyyafushi Maldives, with sister property Fushifaru Maldives also utilising solar energy as part of its ongoing sustainability efforts across the atoll.

Alongside renewable energy investments, Meyyafushi Maldives continues to champion coral restoration projects, reduced single-use plastics, marine conservation, locally inspired experiences and conscious operational practices across the resort.

As the Maldives continues to evolve as a global luxury destination, Meyyafushi hopes the project will inspire a new generation of hospitality developments rooted in long-term environmental responsibility.

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