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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Awards

Pulse Hotels & Resorts recognised for guest experience excellence at Singapore Business Awards

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Pulse Hotels & Resorts, a global hospitality development company renowned for creating extraordinary holiday experiences, has been honoured with the Experiential Hospitality and Guest Experience Excellence Award at the Singapore Business Awards 2026.

Presented by APAC Insider as part of its Singapore Business Awards programme, this accolade celebrates organisations that exemplify innovation, performance, and transformative impact across competitive industries in Singapore’s vibrant business landscape. Winners were selected through a rigorous, research-driven assessment process that prioritises merit and contribution to excellence.

The Experiential Hospitality and Guest Experience Excellence Award recognises a hospitality operator that has elevated guest experiences through differentiated service offerings, innovative guest engagement, and a commitment to exceeding evolving traveller expectations. Pulse’s recognition underscores its success in integrating creativity, thoughtful design, service excellence, and memorable experiences across its portfolio.

Pulse Hotels & Resorts currently operates a diverse portfolio of acclaimed properties across the Maldives, each tailored to distinct guest preferences and travel lifestyles. The group’s portfolio includes The Nautilus Maldives, an ultra-luxury private island retreat; Kandima Maldives, a vibrant lifestyle island resort offering extensive activities and dining options; Nova Maldives, a contemporary all-inclusive destination designed for connection and adventure; and Eri Maldives, an eco-chic lifestyle island resort nestled in the pristine North Malé Atoll. Pulse is expanding its footprint with additional projects scheduled to launch in 2026 and 2027, including integrated residential experiences such as The Coral Residences at Kandima, which promise to redefine luxury living and holiday lifestyles in the Maldives.

Commenting on the win, the leadership of Pulse Hotels & Resorts emphasised the company’s unwavering focus on guest-centric innovation and meaningful hospitality. This award reflects the group’s strategic vision of elevating the ordinary into extraordinary moments that resonate with travellers from around the world.

Since its founding in 2015, Pulse Hotels & Resorts has built a reputation as a forward-thinking hospitality brand driven by entrepreneurial spirit and a mission to deliver extraordinary holiday experiences filled with happiness, well-being and delight. The group’s values — rooted in being smart, playful, responsible and human — inform how it engages guests, collaborators and communities alike.

The Singapore Business Awards 2026 winners were publicly announced in February 2026, with Pulse’s accolade highlighting the group’s commitment to service excellence and experiential hospitality in one of Asia’s most competitive business environments.

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Featured

Coco Bodu Hithi and Coco Palm Dhuni Kolhu curate distinct Valentine’s escapes

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Coco Collection is inviting couples to mark Valentine’s Day through two distinct expressions of romance at its island resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu. While each resort presents its own interpretation of love, both are united by a shared focus on authenticity, refined design and intuitive service, offering couples experiences centred on meaningful connection.

At Coco Bodu Hithi, contemporary design is paired with experiences created to encourage closeness and shared moments. Recognised as the Indian Ocean’s Most Romantic Resort 2025 at the World Travel Awards for the second consecutive year, the resort frames each stay around personalised encounters and signature touches designed to feel considered and sincere. These experiences are intended to allow couples to reconnect in an environment that feels relaxed and attentive.

For guests seeking a higher level of privacy, Coco Residence offers a secluded retreat defined by spacious villas, private pools above the lagoon, dedicated butler service and bespoke dining experiences tailored to individual preferences. The enclave is designed to place privacy and personalisation at the centre of the stay.

Coco Bodu Hithi is also recognised for its culinary focus, hosting visiting Michelin-starred chefs whose menus contribute to the resort’s dining programme. Romantic dining experiences take place in overwater and beachfront settings, where carefully prepared menus are complemented by the island’s natural surroundings. Beyond dining, couples are encouraged to unwind through wellness rituals, time spent along the shoreline or guided ocean experiences, with activities designed to support relaxation and shared discovery.

At Coco Palm Dhuni Kolhu, set within a UNESCO Biosphere Reserve, Valentine’s celebrations take on a quieter and more nature-led character. Rooted in sustainability and Maldivian heritage, the resort invites couples to slow their pace and engage with experiences shaped by the island’s environment and traditions.

Romantic moments at Coco Palm Dhuni Kolhu are expressed through experiences such as private pergola dinners, vow renewal ceremonies at sunset and personalised surprises reflecting each couple’s journey together. From 7 to 14 February, the resort will host a dedicated Valentine’s itinerary designed to foster a reflective atmosphere focused on togetherness and appreciation. Guests are also invited to support marine conservation initiatives, including the ongoing work of the Olive Ridley Project, which is closely associated with the island.

Wellness plays a central role in the Valentine’s offering at both resorts. Coco Spa, set within natural surroundings, provides couples with shared spa journeys featuring treatments and therapies using natural ingredients. Additional experiences at Coco Palm Dhuni Kolhu include sunrise walks, lagoon swims, guided nature activities and quiet moments designed to restore balance and encourage personal reflection.

Across both islands, Coco Collection presents Valentine’s Day as an opportunity for couples to reconnect through thoughtful experiences, private moments and settings that highlight the natural beauty of the Maldives.

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Featured

Francesc Miralles and Numthip Puntha to lead wellness residencies at Amilla Maldives

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Amilla Maldives is hosting two visiting wellness practitioners during February and March, offering guests access to tailored therapies focused on balance, vitality and overall wellbeing.

Currently in residence, Francesc Miralles is at the resort from 30 January to 20 February 2026. An internationally recognised wellness consultant from Catalonia, he brings more than three decades of experience across Classical Chinese Medicine, physiotherapy and luxury hospitality. His approach integrates therapeutic movement, seasonal wellbeing and food as medicine, supporting guests in building resilience, restoring energy and achieving a sense of calm. During his residency, guests can book personalised sessions including physiotherapy, postural alignment, acupuncture, craniosacral therapy and facial acupuncture, alongside Harmonia classes focused on posture, mindfulness and longevity nutrition.

From 20 February to 25 March 2026, Francesc will be followed by Numthip Puntha, also known as Amp. A highly qualified physiotherapist from Thailand, she specialises in integrative therapies that combine Lifestyle Medicine, Sound Healing and Chi Nei Tsang. Her treatments are designed to support emotional release, detoxification and the restoration of the body’s natural energy flow. Guests will have the opportunity to experience healing massage, lymphatic drainage, Tibetan sound therapy, cranial release, Reiki and Chi Nei Tsang, as well as group sound bath sessions.

These visiting practitioner programmes form part of Amilla Maldives’ ongoing focus on personalised wellness, delivered within the resort’s tranquil island environment. Further information about the resort and its wellness offerings is available via the Amilla Maldives website.

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