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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Adaaran Select Hudhuranfushi’s Mandara Spa expands wellness offering with athlete-inspired recovery treatments

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Mandara Spa at Adaaran Select Hudhuranfushi is expanding its wellness offering with the launch of a new Recovery experience, developed in collaboration with Hyperice, the performance recovery technology brand trusted by elite athletes worldwide.

Created for today’s active traveller, surf community, and wellness-conscious guest, the new offering reflects Mandara Spa’s commitment to going beyond traditional spa experiences by integrating modern recovery solutions into luxury island hospitality. Designed to support the way contemporary guests move, recover, and experience wellbeing, the collaboration represents a forward-thinking approach to wellness in one of the Maldives’ most iconic surf destinations.

Redefining Wellness for the Modern Guest

For over three decades, Mandara Spa has built its reputation on deep wellness expertise, drawing from Asian therapeutic traditions to create experiences that restore both body and mind. Today, that philosophy continues to evolve. As guest lifestyles shift through long haul travel, active pursuits, and a growing awareness of physical recovery, Mandara Spa is responding with intention by bringing contemporary wellness innovation into the heart of island hospitality.

The collaboration with Hyperice is a natural extension of that vision. By integrating performance recovery technology into its wellness offering, Mandara Spa continues to redefine the modern wellness experience, creating a space where guests can transition seamlessly from the surf, the airport, or a full day of activity into meaningful physical restoration.

Set within one of the Maldives’ most recognised surf destinations, the collaboration also reflects the growing connection between wellness, performance, and recovery within today’s surf culture. For athletes whose lifestyles revolve around endurance and longevity, recovery has become an essential part of sustaining both performance and wellbeing. A philosophy also shared by 11 Time World Surf League Champion Kelly Slater, who has long emphasised the importance of recovery throughout his career: “You’ll learn things that you don’t realize. You go in and have to work it out. It’s like a search and rescue tool for the body. For me, it’s a perfect recovery tool.”

This philosophy strongly aligns with Mandara Spa at Adaaran Select Hudhuranfushi’s approach to modern wellness. The pursuit of longevity, whether for a professional surfer or a well-travelled guest, requires more than relaxation alone. It calls for recovery that is intelligent, intentional, and accessible. The new recovery experiences at the resort have been thoughtfully designed with exactly that in mind.

Recovery, Redefined — For Every Kind of Explorer

Active days and long journeys take their toll. These experiences are designed to change that.

  • Normatec Recovery Boots: Using dynamic air compression technology, the Normatec Legs deliver rhythmic pressure from foot to upper leg — stimulating circulation, reducing muscle fatigue, and accelerating recovery after physical activity. Whether you’ve spent the day in the surf or stepped off a long-haul flight, this treatment offers a meaningful reset: legs that feel lighter, looser, and ready for whatever comes next.
  • Quick Fix Muscle Release / Flight Recovery: A self-guided session using the Hypervolt percussive device — designed to release tension, restore energy, and ease the physical demands of an active day or extended travel. With simple guidance from spa staff, guests target the areas that carry the most stress, finishing the session feeling grounded, mobile, and at ease.

A Forward-Thinking Approach to Island Wellness

The collaboration with Hyperice marks another step in Mandara Spa’s evolving approach to contemporary wellness, combining the spa’s deep roots in traditional Asian therapies with performance-focused recovery technology designed for the way modern guests move through the world. It is an approach that honours Mandara Spa’s wellness heritage while continuing to look toward the future of guest wellbeing.

The recovery experiences at Mandara Spa have been thoughtfully designed to support both the surfer looking to extend time in the water and the traveller seeking to recover, recharge, and fully settle into island life.

By bringing Hyperice technology into the spa environment, Mandara Spa continues to demonstrate what has long defined the brand: an understanding of how wellness continues to evolve, and a commitment to meeting guests where they are through experiences that feel both restorative and relevant to modern lifestyles. The collaboration also reflects Mandara Spa’s ongoing openness to future partnerships that continue to shape the next generation of wellness experiences.

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Kuda Villingili Resort Maldives unveils surf-focused luxury escape for 2026

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Kuda Villingili Resort Maldives invites travellers to embrace the rhythm of island life with the launch of its new Surf & Relax Offer — a thoughtfully curated experience blending world-class surf, elevated dining, restorative wellness, and unforgettable adventures in the heart of the Maldives.

Located just 30 minutes by speedboat from Velana International Airport in the North Malé Atoll, Kuda Villingili is home to the Maldives’ longest left-hand barrel wave, Chicken’s Break, making it one of the region’s most sought-after surf destinations. Framed by the resort’s philosophy of Time & Space Redefined, the new offer presents a seamless balance between thrill and tranquillity, designed for both experienced surfers and those discovering the sport for the very first time.

Applicable for direct bookings made through the Kuda Villingili Resort Maldives website, the Surf & Relax Offer is available for stays in Beach Villas with Private Pool and Water Villas with Private Pool (Sunrise and Sunset) for a minimum of four nights, with bookings open until 31 October 2026 using offer code KVSURF. The offer combines immersive surf experiences with moments of indulgence and relaxation. Guests staying in Beach Villas with Private Pool or Water Villas with Private Pool (Sunrise and Sunset) will enjoy USD 100 resort credit per villa, while guests staying seven nights or longer will receive a total of USD 300 resort credit during their stay. Resort credit can be redeemed towards dining experiences, spa treatments, and excursions.

The offer includes complimentary return shared speedboat transfers, daily breakfast at The Restaurant, and daily three-course dinner experiences across five of the resort’s signature dining venues — SPICE, EAST, EARTH, FIRE, and OCEAN. Guests will also enjoy a one-time three-course dinner at the award-winning Mar-Umi, celebrated for its Japanese-Peruvian cuisine and theatrical dining experience. Additional dining at Mar-Umi is complemented with a 15% discount under the Half Board meal plan.

Beyond the waves, the experience extends into wellness and island discovery. Guests can unwind with a 60-minute Deep Tissue Massage per adult at the resort’s private island spa, explore the vibrant marine life surrounding the island through the KV Faru Snorkelling Excursion, enjoy a traditional Sunset Fishing Excursion, and take part in a Cocktail Class at Raalhu Bar overlooking the surf.

For surf enthusiasts, the offer includes 15% savings on surfboard rentals and surf trips to nearby breaks including Cokes, Lohis, Sultans, Jails, and Ninjas. Beginner surfers can enjoy 25% savings on surf beach lessons and water lessons, while guests looking to capture their surf journey can also enjoy 15% savings on surf photography packages. Complimentary early check-in and late check-out, subject to availability, further enhance the ease of the island escape.

Whether chasing perfect swells at sunrise, slowing down through restorative wellness rituals, or simply embracing the laid-back rhythm of island life, Kuda Villingili’s Surf Offer presents a fresh perspective on the Maldives — one where adventure, connection, and serenity exist effortlessly side by side.

Discover Kuda Villingili’s latest special offers here, including the Surf Offer, here.

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The Westin Maldives Miriandhoo Resort combines marine adventure with wellness-focused island stays

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The Westin Maldives Miriandhoo Resort, a five-star holistic wellness sanctuary nestled in the pristine Baa Atoll UNESCO Biosphere Reserve, invites travellers to experience one of the Maldives’ most spectacular seasonal phenomena. From May through October, guests can witness the extraordinary feeding gatherings of manta rays that turn the waters of Hanifaru Bay into a world-renowned stage for marine life.

Just 45 minutes from the resort, Hanifaru Bay is among the planet’s most remarkable manta aggregation sites, famed for its “cyclone feeding” behaviour as mantas glide, spiral, and swoop through nutrient-rich waters in an awe-inspiring underwater ballet. With more than a thousand manta rays recorded in the bay, and the Maldives home to the world’s largest studied manta ray population, this protected sanctuary offers an unforgettable bucket-list opportunity to snorkel alongside these gentle giants.

“During peak season, it’s possible to witness dozens, sometimes over 100 manta rays, feeding in the bay, with occasional whale shark sightings, especially around the full moon,” shared José Daniel González, The Westin Maldives Miriandhoo Resort’s resident marine biologist.

Beyond Hanifaru Bay, the Baa Atoll Biosphere Reserve is celebrated for thriving reefs and abundant marine biodiversity. Divers and snorkelers can explore coral gardens filled with colourful reef fish, including batfish, fusiliers, and eagle rays, while dolphins are frequently spotted from the island. The resort also offers traditional line fishing and a wide range of watersports, from jet ski adventures to guided snorkelling experiences with turtles.

For guests who would like to learn more about the underwater world, The Westin Maldives Miriandhoo Resort hosts engaging marine education, including weekly marine biology presentations. Led by the resort’s resident marine biologist, these sessions highlight local ecosystems, marine conservation, and responsible tourism, helping guests connect more deeply with the island’s natural beauty.

After a day of exploration, guests can unwind with Westin’s signature wellness programs, from rejuvenating rituals at the overwater Heavenly Spa to energising movement at the WestinWORKOUT® Fitness Studio. Guests can also enhance post-adventure restoration with the WestinWORKOUT® Gear Lending Program, which includes the Recover and Recharge Kit by Hyperice, designed to ease muscle fatigue and help the body reset. Evenings promise restful comfort in one of the resort’s 69 spacious villas, complete with the award-winning Heavenly® Bed and curated Sleep Well amenities.

Those looking to visit the Maldives for this extraordinary season, or throughout the year, can benefit from the Escape to More package, which includes a complimentary upgrade to an All-Inclusive meal plan featuring three meals daily, unlimited beverages, and a restocked minibar, plus kids under 12 dine free.

For more information,  please visit westin-maldives.com.

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