Connect with us

News

Taj Hotels and Shangri-La Hotels form Industry-First Alliance

Published

on

Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

News

Cinnamon Hakuraa Huraa Maldives transitions to five-star adults-only resort

Published

on

Cinnamon Hakuraa Huraa Maldives has been reimagined as a five star, adults only sanctuary, setting a new standard for refined relaxation amidst the Maldives’ pristine surroundings. This repositioning ushers in a fresh chapter for the resort, unveiling thoughtfully designed spaces, curated dining experiences, and enhanced leisure facilities, all reflecting its promise – For Those Who’ve Outgrown Ordinary.

Dining

The resort’s culinary landscape has been completely reimagined with the introduction of two signature restaurants.

Summer, the resort’s open-air, beachfront restaurant, is set to open in late November. Capturing the vibrant energy of southern coastal cuisine, it brings to life a lively grill concept inspired by the laid-back charm of Louisiana. The menu celebrates flame-grilled specialities, gourmet burgers, and hearty comfort dishes, served in a beach-style setting that transitions effortlessly from the warmth of the afternoon to the relaxed rhythm of the evening.

Corals, opening in mid-December, introduces a semi-fine dining experience within an elegantly enclosed, air-conditioned space inspired by the island’s underwater world. Its menu highlights refined global and French influences, complemented by a carefully curated wine selection and live jazz performances that enhance the restaurant’s sophisticated ambience.

Wellness & Recreation

Further enriching the guest experience, the newly expanded Sports and Recreation Centre, set to open in mid-November, features a badminton court, newly introduced pickleball and tennis courts, and a dedicated table tennis hub, catering to the growing demand for social and wellness-focused experiences. These enhancements bring a renewed sense of energy and connection to the resort, ensuring every guest can find the perfect balance between activity and leisure during their stay.

Guest Experience Enhancements

Recognising the importance of comfort and connection throughout the guest journey, Cinnamon Hakuraa Huraa Maldives has unveiled a thoughtfully designed Guest Waiting Lounge for travellers arriving early or departing late. The lounge features plush seating, soft lighting, signature teas and coffees, Wi-Fi access, and a curated reading corner, complemented by washroom and shower facilities, providing a tranquil space to unwind before the next leg of the journey.

Speaking on the reopening, Rajeeva Rajapakse, General Manager of Cinnamon Hakuraa Huraa Maldives, shared, “Our vision was to create a sanctuary where adults can reconnect, relax, and rediscover the magic of island life in an elevated yet effortless setting. Every space, from our new dining venues to our wellness and recreation facilities, has been designed to celebrate experiences that feel personal and inspiring.”

With these enhancements, Cinnamon Hakuraa Huraa Maldives invites guests to experience an island escape where contemporary elegance meets Maldivian charm which is perfectly crafted for those who’ve outgrown the ordinary.

For more details and bookings, visit www.cinnamonhotels.com/cinnamon-hakuraa-huraa-maldives.

Continue Reading

News

Czech actress Simona Krainová enjoys island retreat at Brennia Kottefaru Maldives

Published

on

Brennia Kottefaru Maldives recently had the pleasure of welcoming renowned Czech actress and model Simona Krainová and her family for a relaxing island getaway, in collaboration with Colours of Maldives, a leading travel brand with over 28 years of experience promoting the Maldives.

Born on 19 February 1973 in Havířov, Czechoslovakia (now Czech Republic), Simona is best known for her roles in There Once Was a Cop (1995), Dodgeball (2015), and Kapitán Exner (2017). During their stay, Simona and her family enjoyed diving and snorkeling adventures, exploring the Maldives’ stunning marine life and crystal-clear waters.

Nestled in the heart of Raa Atoll, Brennia Kottefaru is home to 187 spacious villas, surrounded by lush nature, panoramic beaches, and a turquoise lagoon. The resort’s passionate hosts ensure that every stay is personal, authentic, and unforgettable.

To learn more, visit www.brennia.com and for reservations, please email info@brennia.com.

Continue Reading

Featured

Halloween at Sun Siyam Iru Veli turns fantasy, not fright

Published

on

Sun Siyam Iru Veli marked Halloween with a one-day island celebration, “Whimsy Over Wicked,” reimagining the tradition of fright as a fairytale of fantasy on 31 October. The programme invited guests of all ages to immerse themselves in themed workshops, entertainment, and dining experiences designed to encourage creativity and the joy of make-believe.

At the Turtle Kidz Club, children joined a full-house Pumpkin Workshop, decorating pumpkins with gemstones, bright colours, and playful patterns. As the sun set over Fresh Water Beach, the festivities shifted to a Masquerade Evening, where guests enjoyed island beats and signature cocktails and mocktails against a golden horizon. The celebration continued at Turtle Beach with a Beach BBQ Dinner, presenting a Halloween-inspired menu in a storybook setting with live music by the sea.

The night concluded with a private “Cinema Under the Stars” screening, offering an open-air experience that captured the spirit of the occasion.

Through “Whimsy Over Wicked,” Sun Siyam Iru Veli highlighted creativity, connection, and the island’s natural setting. Guests departed with memories shaped by laughter, imagination, and a shared celebration under the Maldivian night sky.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.