News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance

Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Awards
Sustainability meets luxury: Reethi Faru Resort crowned LUXE Global Winner 2025

Reethi Faru Resort, located in the heart of the Maldives, has been recognised as a LUXE Global Winner 2025, earning the titles of Best Luxury Sustainable Resort in the Indian Ocean and Best Luxury Resort Globally. This accolade reflects the resort’s continued dedication to integrating eco-conscious practices with exceptional guest experiences.
Surrounded by the pristine waters of the Indian Ocean, Reethi Faru Resort has become known for its reef conservation initiatives and its commitment to renewable energy. Each stay embodies a balance between indulgence and environmental responsibility, establishing the resort as a benchmark for sustainable luxury hospitality worldwide.
Commenting on the recognition, Tanique van Dijk, Director of Sales at LUXE Global, stated that Reethi Faru Resort stands as a shining example of how true luxury can align with environmental responsibility. She noted that the resort’s vision demonstrates how sustainability and elegance can coexist seamlessly, offering guests world-class hospitality while contributing to a more sustainable future.
Awards
RIU Maldives brings home Gold for RIU Hotels & Resorts at SATA 2025

RIU Hotels & Resorts, with particular recognition for RIU Maldives, has been named the “Leading Resort / Hotel Brand in South Asia – Gold Winner” at the South Asian Travel Awards (SATA) 2025.
The accolade reflects the brand’s continued commitment to delivering outstanding guest experiences across the region. RIU Maldives’ signature offerings — including its renowned 24-hour all-inclusive service, in-room liquor dispensers, and a wide selection of themed restaurants available within the package — have been central to its appeal among travellers seeking both comfort and variety.
The award was accepted on behalf of the company by Mr. Sisitha Weerasekara, Head of Sales for the Maldives and Sri Lanka, during the recent SATA 2025 ceremony.
This achievement stands as a testament to the dedication and hard work of the entire RIU team, reaffirming the brand’s mission to provide memorable and seamless holiday experiences in the Maldives and beyond.
Featured
Save big on paradise: Sun Siyam Resorts’ limited-time Black Friday offers

Sun Siyam Resorts has announced the launch of its highly anticipated annual Black Friday and Cyber Monday sale, offering exclusive rates across its properties in the Maldives. The promotion is valid for bookings made between 1 November and 1 December 2025.
This limited-time opportunity allows travellers to experience the Maldives at special discounted rates, with unique offers tailored to each resort in the group.
Guests can enjoy up to 45% off on Siyam World’s 24-hour WOW! All-Inclusive package. The offer includes a complimentary floating breakfast and villa upgrade, subject to availability, alongside the resort’s wide range of experiences and activities.
At Sun Siyam Iru Veli, guests can enjoy free or half-price seaplane transfers, floating breakfasts, two-for-one spa treatments, and signature excursions such as dolphin cruises and snorkelling tours. Families benefit further, with children under 12 staying and dining free of charge.
Travellers can save up to 30% on all villas and receive a complimentary seaplane transfer for one guest on stays of four nights or more at Sun Siyam Iru Fushi. Additional perks include complimentary water sports for children, spa upgrades, and early check-in or late check-out subject to availability. Children under 16 stay and dine free.
Sun Siyam Vilu Reef offers complimentary seaplane transfers, a 60-minute couple’s spa treatment, and floating breakfasts. Children under 12 stay free, with further benefits including dinner dine-around options, early check-in, and special honeymoon amenities.
Guests can enjoy up to 50% off round-trip speedboat transfers, or free transfers for stays of five nights or more in pool villas at Sun Siyam Olhuveli. The offer also includes a floating breakfast, 25% off spa treatments, 30% off à la carte dining, and additional discounts on water sports and diving.
Travellers are encouraged to secure their island getaway before 1 December 2025, as these offers are available for a limited period only.
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