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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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InterContinental Maldives Maamunagau unveils ‘Calm Waters: Swim with Nurse Sharks’

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InterContinental Maldives Maamunagau Resort has introduced “Calm Waters: Swim with Nurse Sharks”, a new package combining marine adventure, wellness and education in Raa Atoll.

The package is designed for travellers seeking experiences that go beyond leisure, offering opportunities to engage with the natural environment through activities that are both educational and responsible. Located close to one of the most accessible nurse shark snorkelling sites in the Maldives, just a 10-minute boat ride from the resort, InterContinental Maldives is offering guests the chance to observe the species in its natural habitat.

At the centre of the package is a guided swim with nurse sharks, giving guests the opportunity to observe the animals at close range in the water. Ahead of the excursion, guests are invited to attend a complimentary presentation led by one of the resort’s resident marine biologists. Held two days before the swim, the session is designed to address common misconceptions about sharks while providing information on their behaviour and ecological role. The presentation also includes refreshments and an interactive question-and-answer session.

The package also incorporates wellness elements in line with the resort’s broader focus on wellbeing. On the morning of the excursion, guests may take part in a 60-minute Morning Meditation & Slow Stretch session at the resort’s Yoga Pavilion. The session includes guided breathwork and mindful movement intended to help participants feel prepared before entering the water. The group session is priced at USD 35++ per person.

Before the swim begins, the resort’s marine team assesses shark activity and water visibility in Maamunagau Lagoon to ensure suitable conditions. The experience does not involve feeding or pursuing the sharks. Instead, guests observe them from a respectful distance as they rest on the seabed or move along the reef. The activity is positioned as an accessible marine encounter for a wide range of guests, including families, while also serving as an introduction to marine ecosystems and conservation. The guided swim is priced at USD 120+.

After the excursion, guests may choose from a selection of spa treatments at AVI Spa. These include Floating Sound Healing, which places guests in water while sound vibrations are used to support relaxation, priced at USD 150+. Another option is the 120-minute Maldivian Essence ritual, a full-body treatment drawing on local healing traditions and designed to relax muscles, nourish the skin and restore balance. This treatment is priced at USD 280+.

Through the “Calm Waters: Swim with Nurse Sharks” package, InterContinental Maldives Maamunagau Resort is bringing together marine education, responsible wildlife interaction and wellness experiences in a single programme. The package presents ocean exploration as both a nature-based activity and a restorative experience, allowing guests to engage with the marine environment in a considered and structured way.

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SO/ Maldives to celebrate Eid Al Adha with dining, wellness and entertainment

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SO/ Maldives has announced its Eid Al Adha programme, “Eid, the Island Way”, set to take place from 26 to 28 May 2026, presenting a resort-led celebration that blends cultural elements with contemporary luxury.

Set in the Indian Ocean, the resort is positioning the three-day programme as an immersive experience aimed at travellers seeking leisure, wellness and curated island activities. The celebration will bring together a series of daytime and evening experiences built around relaxation, dining, entertainment and family-oriented programming.

During the mornings, guests will be able to begin the day with sunrise yoga overlooking the lagoon or take part in snorkelling and diving activities designed to showcase the surrounding marine environment. The programme is intended to reflect a style of luxury travel in the Maldives centred on personal experience and wellbeing.

Throughout the day, Lazuli Beach Club will serve as a social venue for guests, offering tropical milkshakes, live music, and Karak tea paired with shisha. The setting is designed to create a relaxed atmosphere for guests to gather and mark the occasion of Eid.
In the evenings, the resort will shift its focus to live entertainment. The programme will include Oud performances, DJ sessions by the shoreline, and fire dance performances. Pavilion Bar will also host its Sunset Hour, where guests can enjoy drinks alongside views of the sunset.

Dining will be a central part of the Eid offering. At Hadaba, SO/ Maldives’ signature restaurant, guests will be offered a four-course menu inspired by traditional flavours and presented through a contemporary approach. The menu will feature dishes influenced by shawarma, slow-cooked lamb and pistachio-based desserts.

The resort will also offer a range of wellness and activity-based experiences during the celebration. These will include spa treatments such as the Eid Aroma Deep Journey, as well as fitness sessions aimed at relaxation and rejuvenation. Marine excursions will give guests opportunities to explore coral areas and observe marine life.

Families travelling to the resort will also have access to activities for children, including workshops and cultural sessions, intended to reflect the spirit of Eid across different age groups.

Through the programme, SO/ Maldives continues to develop its identity as a luxury lifestyle resort in the Maldives, combining design, hospitality and curated guest experiences. With “Eid, the Island Way”, the resort is presenting Eid Al Adha as a multi-day celebration centred on connection, dining, entertainment and island living.

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Atmosphere Kanifushi celebrates one year of Essens Spa

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Atmosphere Kanifushi Maldives has marked a significant milestone as Essens Spa celebrates its first anniversary. Since its launch in June 2025, Essens Spa has redefined the luxury wellness landscape in the Maldives, welcoming guests of all ages on a transformative journey of relaxation, rejuvenation, and renewal set against the breathtaking natural beauty of Kanifushi Island.

Over the past year, Essens Spa has established itself as one of the most sought-after wellness destinations in the premium Maldives segment. Nestled amidst lush tropical foliage and a tranquil beachfront, the spa has delivered thousands of immersive wellness journeys, holistic rituals, and signature treatments to guests from around the world, earning recognition for its unwavering commitment to quality, authenticity, and care.

In its first year, Essens Spa has carved a distinctive identity within the Maldives wellness space. As the only spa in the premium segment to offer ELEMIS BIOTEC facials, Essens has set a new benchmark in advanced skincare, with therapies including ultrasonic peels, microcurrent sculpting, and LED light therapy attracting discerning global travellers.

The signature Essens Spa Journey—a 150-minute immersive ritual featuring a coconut scrub, full-body massage, traditional haircare ritual, and coconut milk bath using locally sourced Maldivian ingredients—has become one of the resort’s most celebrated experiences. Equally acclaimed is the Healing Touch Massage, which uses warm Maldivian sand compresses to deliver deep relaxation and restoration.

Beyond individual treatments, Essens Spa has evolved into a holistic wellness destination offering yoga sessions, Ayurvedic programmes, detox rituals, couples’ therapies, and a comprehensive salon experience. Each offering reflects the spa’s core philosophy: wellness is not a moment, but a journey.

A defining pillar of Essens Spa has been its commitment to inclusive wellness. From thoughtfully curated Kids Spa Experiences introducing younger guests to self-care, to Teen Wellness Rituals supporting balance and well-being, and intimate Couples’ Journeys designed for connection, Essens Spa has created a rare sanctuary where every member of the family feels welcome. This inclusive approach has resonated strongly, with families forming a meaningful segment of the spa’s growing loyal clientele.

The first anniversary also reflects a moment of heartfelt gratitude, acknowledging the collective effort behind Essens Spa’s success. From the dedication of the spa team and the continued support of the resort’s operations, to the invaluable contributions of partners and collaborators, Essens Spa stands as a testament to shared commitment and passion. At its core lies a belief in creating meaningful, lasting experiences for guests, guided by inspiration, teamwork, and a deep-rooted vision that continues to evolve with every passing year.

Commenting on the occasion, Ram Bhoyroo, General Manager, Atmosphere Kanifushi Maldives said “When we launched Essens Spa, our vision was to create a space where every guest regardless of age could genuinely reconnect with themselves and the natural world around them. One year on, that vision has become a reality, and it has surpassed even our own expectations. The warmth and dedication of our spa team, combined with the extraordinary natural setting of Kanifushi, has made Essens Spa a truly special place. We are deeply proud of what has been built here in just one year, and we are excited about the chapters still to come.”

Kamroon, from the ownership, Atmosphere Kanifushi Maldives, added, “Essens Spa was born from a deeply personal belief that true luxury is not simply about beautiful spaces or exceptional service, but about how a place makes you feel when you leave it. From the very beginning, our intention was to create a wellness sanctuary that carried the soul of the Maldives within every treatment, every ritual, and every moment of stillness it offers its guests. One year on, seeing Essens Spa flourish touching the lives of so many guests from around the world fills me with immense pride and gratitude. This is only the beginning of a journey we have always believed in deeply.”

As Essens Spa enters its second year, Atmosphere Kanifushi Maldives remains committed to further elevating its wellness offering. Plans are underway to introduce new signature rituals, expanded Ayurvedic programmes, and curated wellness retreats designed to meet the evolving needs of its global guests.

This anniversary marks not only a celebration of what has been achieved, but also a renewed commitment to the journey ahead—one defined by healing, intention, and the timeless beauty of the Maldives.

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