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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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‘Rosé All the Way’: SO/ Maldives plans beachfront Valentine’s Day celebration

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Love doesn’t arrive loudly at SO/ Maldives, it drifts in with the tide, glows at sunset, and lingers long after the last note of music fades. This Valentine’s Day, the island invites couples to slow down, lean in, and write their own love story in paradise with Rosé All the Way, an intimate beachfront celebration at Lazuli Beach on 14 February 2026.

As the sky blushes pink and the lagoon mirrors the stars, Lazuli Beach transforms into a romantic sanctuary. Soft candlelight flickers, a soulful live band sets the rhythm of the evening, and the gentle sound of waves becomes part of the melody. Here, time feels suspended just two hearts, one island, and a moment that belongs only to you.

Couples are treated to a thoughtfully curated four-course dining experience, paired with a bottle of rosé champagne, designed to be savoured slowly, sip by sip, course by course. Every detail is intentional, every moment effortless romance without rules, elegance without pretense.

Celebrate love starting on The Citronee Club Beach with Rosé All the Way, an exclusive Valentine’s Day dining experience:

  • USD 380++ per couple for Bed & Breakfast guests
  • USD 240++ per couple for Half Board, Full Board and All Inclusive guests

Valentine’s Day is not confined to a single setting it’s a feeling that can unfold anywhere. From quiet moments on your private villa deck to laughter by the pool or barefoot walks along the shore, the island becomes a canvas for love, painted in your own style.

And for those who dream beyond the expected, romance takes on new dimensions. Drift across the lagoon aboard a traditional Maldivian dhoni, or descend beneath the surface for an underwater celebration, where silence speaks louder than words and love knows no boundaries.

This Valentine’s Day, forget the clichés. Follow the feeling. Paint your story in paradise Rosé All the Way, only at SO/ Maldives.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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OZEN RESERVE BOLIFUSHI to host Janice Wong’s ‘Chocolate Art & Serenity’ experience

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The whispers of innovation are sweetening the Maldivian air once more as THE OZEN COLLECTION heralds the celebrated return of culinary visionary, Janice Wong. This April, the pristine shores of OZEN RESERVE BOLIFUSHI will again become a canvas for her genius, hosting the exclusive ‘Chocolate Art & Serenity’ pop-up from the 27th to the 29th. Here, against the iconic overwater backdrop of the resort’s world-class outlets, CUVÉE, ORIGINꓱ and Vista del Mar, indulgence is redefined transformed into an immersive journey of edible artistry and sublime flavour.

The ‘Chocolate Art & Serenity’ pop-up will present a meticulously curated series of exclusive engagements. From intimate masterclasses for adults, where the alchemy of chocolate is unveiled, to engaging guided cooking activities for children, and a bespoke Cacao Bonfire Meditation Ceremony with Chef Janice Wong combining a guided sound healing session and an intention-setting ritual with a cacao-infused culmination, the programme is designed to enchant every guest.

Leading the series is Chef Janice Wong, a visionary often hailed as Asia’s “Queen of Desserts.” Over a celebrated 18-year career, Chef Janice has revolutionised the world of patisserie, transforming desserts into multi-sensory works of art. Her eponymous restaurant, 2am:dessertbar, became a global phenomenon, earning her two consecutive spots on Asia’s 50 Best Restaurants list and establishing her as a formidable force in the industry.

“My passion for culinary art has always been driven by a desire to test the limits of dessert making,” said Chef Janice Wong. “At OZEN RESERVE BOLIFUSHI, chocolate becomes more than a confection, it is a medium where art meets design and mindfulness. Each creation is thoughtfully composed to encourage presence and curiosity, inviting guests to engage their senses and experience dessert as a moment of balance, creativity and wellbeing within this tranquil island environment.”

The event also underscores Atmosphere Core’s continued dedication to curating world-class gastronomic experiences. Anupam Banerjee, Vice President of Food & Beverage for Atmosphere Core, remarked, “Hosting a culinary artist of Janice’s calibre once again is a testament to our ongoing mission to deliver unparalleled, memorable moments to our guests. This collaboration reflects our company vision that true gastronomy transcends indulgence – it becomes a ritual of wellness, weaving artistry and nourishment into every experience. Her innovative approach aligns perfectly with our vision for OZEN RESERVE BOLIFUSHI as an invitation to savour health, joy and artistry in every bite.”

This highly anticipated 2026 series builds upon the resort’s distinguished legacy, a narrative woven from pioneering gastronomy, the restorative wellness of ELE|NA Elements of Nature and deeply engaging guest experiences. Since its inception, OZEN RESERVE BOLIFUSHI has masterfully curated moments where artistic expression and world-class hospitality converge, establishing an unwavering precedent for excellence that defines the very ethos of THE OZEN COLLECTION.

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Sun Siyam Iru Fushi introduces reimagined water villas in design refresh

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Sun Siyam Iru Fushi has unveiled the first phase of its resort-wide design transformation, marking a significant milestone in the evolution of the property under Sun Siyam’s newly launched Luxury Collection. The five-star resort introduces a reimagined portfolio of overwater accommodation, setting a new design direction rooted in refined island luxury and Maldivian craftsmanship.

Reimagined Water Villas & Horizon Water Villas with Private Pool

The newly reimagined over water villas are the first chapter of this design transformation. Sublime in form and feeling, they introduce a contemporary expression of rustic Maldivian luxury. Each villa frames the ocean, offering a serene open-plan layout and a spacious bathroom with a bathtub overlooking the lagoon. Private decks feature multiple lounging zones, suspended hammocks, and intimate corners in soft green tones, creating a sense of refined, lived-in luxury.

All Horizon Water Villas now feature a 22 sqm private pool and sunken seating, transforming the space into a sanctuary for sunrise rituals, slow afternoons, and cinematic sunsets. For couples and honeymooners, bespoke moments ensure every stay feels beautifully tailored.

The overwater portfolio features 40 Water Villas with Pool (123 sqm), 16 Horizon Water Villas with Pool (128 sqm), and 19 Sunset Horizon Water Villas with Pool (128 sqm), each offering a seamless blend of comfort and privacy.

Design Excellence Guided by Vision

Driven by the group’s commitment to positioning Sun Siyam Iru Fushi among the Maldives’ leading luxury resorts, Sun Siyam appointed international interior design consultants Lee McNichol and Jose Rivero—Founders and Creative Directors of the London-based Studio Sixty7—to lead the transformation. Their approach introduces a characterful aesthetic with muted tones, natural textures, and softly sculpted forms that evoke effortless barefoot luxury. Gently imperfect plastered walls, tactile finishes, and layers of breathable linen create a relaxed yet elevated atmosphere.

“Every element has been chosen to feel grounded and sensorial, inviting guests into a deep sense of calm,” said Lee McNichol and Jose Rivero.

“This transformation goes beyond aesthetics—it’s a careful orchestration of space, service excellence, and emotional detail,” highlighted Abdulla Atham, the hotel’s Resort Manager. “From villa layouts and in-villa experiences to the minibar selection, outdoor offerings, views, and quiet gestures from your butler, each moment is designed to immerse guests into the spirit of chic island living”.

Sun Siyam Iru Fushi continues its transformation into a destination defined by understated luxury and island authenticity.

Book your stay now on Sun Siyam Iru Fushi’s website and indulge in Premium Island Indulgence with Signature Moments.

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