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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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JW Marriott Maldives Kaafu Atoll Island Resort introduces new luxury all-inclusive offering

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JW Marriott Maldives Kaafu Atoll Island Resort has introduced a new Luxury All-Inclusive experience, inviting guests to embrace elevated living, exceptional dining, and a seamless island escape. Set within the tranquil Emboodhoo Lagoon and just 15 minutes by speedboat from Velana International Airport, the private island resort offers a luxury Maldives all-inclusive stay defined by effortless access and a sense of calm. Rooted in JW Marriott’s philosophy of mindful living, the experience is designed to encourage presence, balance, and meaningful connection.

Crafted for ease and intention, the Luxury All-Inclusive experience allows guests to fully unwind, with every detail thoughtfully considered from sunrise to starlight. Days begin with a leisurely breakfast at Veyo, the resort’s all-day dining venue, followed by a three-course lunch with the option to dine poolside at Wahoo bar. For dinner, guests can explore a world of flavours, from international favorites to South American grill, and Indian Ocean inspired cuisine. Each venue presents a distinct culinary perspective, drawing on seasonal ingredients and locally sourced produce.

The experience is complemented by a curated beverage program featuring premium Champagne, a selection of wines from renowned regions, and crafted cocktails. Guests may also enjoy a range of premium spirits, selected beers, and non- alcoholic beverages, from fresh juices and smoothies to specialty teas and handcrafted mocktails.

“True luxury is the ability to be present and experience each moment with ease,” said Srikanth Devarapalli, General Manager, JW Marriott Maldives Kaafu Atoll Island Resort. “Our Luxury All-Inclusive offering invites guests to fully immerse themselves in the destination while creating meaningful memories with those who matter most.”

Beyond the table, the experience extends into moments of discovery. Guests can explore the vibrant marine life of the Maldives through guided snorkelling excursions, or enjoy the use of paddle boats, stand-up paddleboards and kayaks. A state-of-the-art fitness centre open 24 hours supports wellness at every pace.

For children, Family byJW™offers a vibrant kids club experience designed with young explorers in mind. Through an enticing program of daily activities, children are whisked into adventure, discovering the magic of the underwater world and the rhythms of island life in an engaging environment.

At the overwater SPA by JW, guests are invited into a tranquil sanctuary featuring BABOR precision skincare products. Each treatment is tailored to individual needs, creating space for restoration and renewal.

Available for stays from March 10 to December 20, 2026, The Luxury All-Inclusive offering at JW Marriott Maldives Kaafu Atoll Island Resort redefines island living, where every experience is seamlessly woven together–allowing guests to focus on what truly matters.

Click here to book the Luxury All-Inclusive package or contact reservations.maldives@jwmarriott.com. For more information, please visit jwmarriottkaafuatoll.com

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Drink

Felice Capasso returns to The St. Regis Maldives for exclusive November residency

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The St. Regis Maldives Vommuli Resort is set to welcome back celebrated mixologist Felice Capasso, Diageo World Class Global Bartender of the Year 2025, for a series of exclusive appearances this November as part of the resort’s distinguished Tastemaker Series.

Renowned for his refined technique and imaginative approach to flavour, Capasso will host a curated programme of intimate masterclasses and a signature bar takeover, inviting guests to explore the artistry behind world class cocktails in one of the Maldives’ most iconic settings.

Taking place at the resort’s dramatic overwater Whale Bar, inspired by the graceful form of a whale shark and suspended above the turquoise lagoon, guests will experience Capasso’s award winning style against sweeping views of the Indian Ocean and the resort’s private coral reef. His appearances will reflect the balance of classical precision and contemporary creativity that has defined his global reputation.

The programme begins on 7 November, with a complimentary Master Cocktail Class at the Whale Bar, where Capasso will guide guests through the foundations of modern mixology, sharing insights into technique, balance and storytelling behind exceptional drinks.

On 9 November, a more intimate Master Cocktail Class with Canapés will be hosted at T•Pan, the resort’s signature overwater teppanyaki venue. Limited in capacity, this exclusive session pairs Capasso’s bespoke cocktails with refined culinary accompaniments, creating a multi sensory tasting experience.

The series culminates on 10 November with a three hour Bar Takeover at the Whale Bar, where Capasso will debut a specially curated cocktail menu crafted exclusively for the evening. Guests can enjoy innovative flavour combinations, refined presentation, and the vibrant energy of a world class bartender in residence.

Situated on a private natural island in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is celebrated for its iconic architecture, bespoke St. Regis Butler Service, and exceptional hospitality. The resort features 77 villas—33 on the beach and 44 overwater—each with a private infinity pool and uninterrupted ocean views. At its pinnacle sits the John Jacob Astor Estate, the Maldives’ largest three bedroom overwater villa, offering expansive living spaces, a private spa suite, and a 92 square meter infinity pool.

Felice Capasso’s residency continues the legacy of the Tastemaker Series, which brings leading global talents across mixology, gastronomy, fine wine, wellness and sport to The St. Regis Maldives Vommuli Resort. The programme is designed to offer guests privileged access to influential voices shaping contemporary culture, creativity and craftsmanship.

Event Details

  • Master Cocktail Class | Whale Bar (Complimentary experience): 7 November | 15:00 – 16:00
  • Intimate Master Cocktail Class with Canapés | T•Pan: 9 November | 15:00 – 16:00
  • Bar Takeover | Whale Bar: 10 November | 17:00 – 20:00

For more information and details, please visit www.stregismaldives.com

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Drink

Kevin Armstrong to appear at The St. Regis Maldives for exclusive December residency

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The St. Regis Maldives Vommuli Resort welcomes Kevin Armstrong, owner of London’s acclaimed Satan’s Whiskers Cocktail Bar, for an exclusive two-day appearance this December as part of the resort’s celebrated Tastemaker Series.

A globally respected figure in modern cocktail culture, Armstrong brings more than 25 years of beverage, business, and operational expertise to the Maldives, offering guests a rare opportunity to experience the philosophy and precision behind one of the world’s most influential cocktail bars.

Events will take place at the resort’s signature Whale Bar, a striking overwater destination inspired by the form of a whale shark and set above the turquoise lagoon with uninterrupted views of the Indian Ocean. Known for its refined yet relaxed atmosphere, Whale Bar provides the perfect setting for Armstrong’s meticulous, method driven approach to cocktails.

On 7 December, guests are invited to a Master Gin & Martini Class, a complimentary session exploring the elegance, balance, and technique behind two of cocktail culture’s most enduring styles. Drawing on his deep knowledge of classic preparation and modern execution, Armstrong will guide guests through flavour, structure, and best practice, offering insight into how simplicity, when done well, becomes exceptional.

Across 8 and 9 December, Armstrong will take over the Whale Bar for two evenings, presenting a Satan’s Whiskers Bar Takeover. Guests can enjoy a specially curated menu of cocktails inspired by the bar’s celebrated ethos—focused on quality, consistency, and method—while experiencing the energy and craftsmanship of a true London institution reimagined in a Maldivian setting.

Kevin Armstrong is the founder and owner of Satan’s Whiskers, a multi award winning cocktail bar in East London, consistently recognized among the best bars in the world. An entrepreneur, educator and consultant, he is co author of Round Building, a respected guide to practical bartending technique. His career includes senior beverage and operations roles with some of London’s most influential hospitality brands, including Milk & Honey, as well as extensive experience across restaurants, street food markets, festivals, and large scale events.

Armstrong’s work in bar design, consultancy, and bartender education has seen him deliver seminars in over 30 countries and contribute to the opening of more than a dozen venues worldwide. Fiercely passionate about beverage quality and execution, his approach continues to champion clarity of flavor, disciplined technique, and exceptional guest experience.

Set on a private natural island in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is renowned for its Iconic design, bespoke St. Regis Butler Service, and exceptional hospitality. The resort offers an all villa experience, with both beach and overwater villas featuring private infinity pools and uninterrupted ocean views. At its pinnacle sits the John Jacob Astor Estate, the Maldives’ largest three bedroom overwater villa.

This collaboration forms part of the resort’s ongoing Tastemaker Series, which brings influential global talents in mixology, gastronomy, fine wine, wellness and culture to one of the Maldives’ most captivating private island destinations, offering guests rare access to the world’s leading creative voices.

Event Details:

  • Master Gin & Martini Class | Whale Bar: 7 December | 15:00 – 16:00
  • Bar Takeover | Whale Bar: 8–9 December | 17:00 – 20:00

For more information and details, please visit www.stregismaldives.com.

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