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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Drink

Atmosphere Core celebrates 100th wine masterclass with Bottega Gala Gold event

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A standout achievement in the Maldives’ experience-led hospitality scene, Atmosphere Core has completed its 100th Wine Masterclass as part of the resorts’ signature Holiday Plan. Held at Atmosphere Kanifushi on 6 December 2025, the landmark centenary event, Bottega Gala Gold, offered guests a rare opportunity to meet and engage directly with representatives of one of Italy’s most celebrated sparkling wine makers, while discovering the stories, terroir and craftsmanship behind the label.

What began in September 2021 with a Champagne Guy Charbaut masterclass at OZEN LIFE MAADHOO has since evolved into one of the region’s most distinctive wine-hospitality initiatives. Spanning nine island resorts, all the complimentary wine masterclasses invited in-house guests to enjoy hosted tastings and immersive encounters directly with the company’s partner winemakers.

Over the past four years, Atmosphere Core has forged pioneering partnerships with five terroir producers. Champagne Guy Charbaut (1er Cru Champagne) masterclasses have been held annually since 2021; Bodegas Viñátigo (Canary Islands) since 2022; Glenelly Estate (Stellenbosch) since 2023; Martín Códax (Galicia) since 2024; and, most recently, Bottega SpA a fourth-generation Italian estate, whose masterclasses debuted in 2025. Each partner was selected for its authenticity, expressive terroir, and craftsmanship, qualities increasingly sought by today’s global traveller.

From formal masterclasses and intimate vineyard-style dinners to lively sundowners and gala tastings, Atmosphere Core’s wine experiences showcase the versatility of its partners and the culinary team’s evolving sommelier expertise. In an innovative approach within the industry, all 100 events have been included within the resorts’ signature Holiday Plans.

Nicolas Laguette, Director of Wine at Atmosphere Core, said, “We set out to build a wine culture that allows us to be outrageously creative with the way we pair wines with culinary experiences and tell stories, while being vigorously disciplined in our selection, partnerships, training, and service. Reaching our 100th Wine Experience reminded us why we started. To make wine knowledge accessible, to spark curiosity, and to give generously to our guests and colleagues. That mindset, the Joy of Giving, is what has shaped every single one of these 100 moments.”

Atmosphere Core’s award-winning wine program is designed around three dimensions: in-resort experiences for guests, in-vineyard expeditions for culinary teams, and in-market events with travel and media partners. Together, these threads create an impactful wine culture.

Partner winemakers travel to the Maldives to host masterclasses, while the resort’s culinary teams journey to their vineyards in Europe and South Africa, deepening mutual understanding. Guest feedback has also highlighted the rarity of such terroir-driven offerings being built into a resort island holiday, as curiosity for authentic wines continues to grow globally.

With the successful milestone of its 100th Wine Masterclass now achieved, Atmosphere Core looks ahead to an expanded calendar of planned wine experiences, with the 2026 program currently in development. As the wine program evolves, the Joy of Giving remains at its core, ensuring guests always have something new to discover, one expressive bottle and one memorable story at a time.

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Hideaway Beach Resort & Spa announces holiday season line-up with dining and entertainment

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Hideaway Beach Resort & Spa invites guests to celebrate the holiday season in true Maldivian style with its enchanting Festive Programme, running from 21 December 2025 to 7 January 2026. The line-up promises a perfect blend of culinary indulgence, world-class entertainment, fun-filled activities, and family moments to make this festive season one to remember.

The celebrations begin on 21 December with a lively Indian Ocean Themed Buffet Night and Fisherman’s Night, setting the stage for a week of gastronomic adventures. Guests can savour global flavours with themed dining evenings that include the Silk Road Buffet, North & Latin America Buffet, North Africa & Middle East Buffet, and a vibrant South Asia & Sri Lanka Buffet. Signature dining experiences such as the Lobster Dinner Under the Stars at Meeru Beach and a Seafood BBQ Night with Boduberu add unforgettable flair to the season.

Entertainment takes centre stage each evening, with acoustic sessions, karaoke nights, and energetic DJ parties at Meeru Bar. Traditional Maldivian Boduberu drumming performances, fire and LED shows, and live music provide guests with plenty of reasons to gather and celebrate beneath the stars.

Recreation and wellness meet festive cheer through activities such as Face the Gingerbread Man, Olympic Games, Hands-Free Ornament Hanging, and Draw a Snowman, designed for light-hearted fun with friends and family.

Families can expect a programme that keeps all ages entertained. Children have a dedicated series of activities including pizza-making workshops, gingerbread-house decorating, sandcastle competitions, “Pin the Nose on Rudolph,” henna and face painting, and more. Each activity is thoughtfully designed to encourage creativity and build anticipation as Christmas approaches.

Christmas Eve is set to be a highlight of the season. Santa makes his grand arrival at Meeru Beach before joining children for music, carols, and a festive treasure hunt across the island. Guests will then gather for the spectacular Christmas Eve Dinner and Set Menu Experience, paired with live entertainment to create a truly magical night. The celebrations continue into Christmas Day with a leisurely Christmas Breakfast, themed buffets, live music, and joyful children’s workshops.

The festive atmosphere carries through the week, blending Hideaway’s signature luxury with heartwarming traditions, ensuring guests of all ages enjoy memorable moments against the backdrop of the Maldives’ turquoise waters and white sandy beaches.

New Year’s Eve marks the pinnacle of the celebration. Guests are invited to an elegant New Year’s Eve Gala Dinner at Matheefaru, followed by an evening of island-style celebration including live music, a Boduberu performance, DJ entertainment, and a spectacular fireworks display as the clock strikes midnight — reflecting across the lagoon and lighting up the night sky.

The festive atmosphere continues into early January with relaxed beachside evenings, gourmet experiences, and light entertainment as guests ease into the new year amidst the serenity of the Maldives.

With its unique mix of fine dining, entertainment, and family-friendly experiences, Hideaway Beach Resort & Spa offers the ultimate destination for those seeking to celebrate the holidays in a tropical paradise.

For bookings, click here. For the detailed programme, click here.

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The Marina at CROSSROADS Maldives to host holiday celebrations and seasonal experiences

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This festive season, The Marina at CROSSROADS Maldives invites you to step into a world of celebration, where the warmth of Maldivian hospitality meets the magic of the holidays. Set against a backdrop of turquoise lagoons and island charm, The Marina becomes a vibrant gathering place filled with festive energy, shared moments, and unforgettable experiences.

From lively evenings and immersive activities to relaxed seaside strolls and joyful celebrations, the season unfolds with something for everyone. Whether you’re joining friends for a festive meal, discovering seasonal experiences, or simply soaking in the island atmosphere, The Marina offers a festive journey designed to bring people together.

As day turns to night, the Marina comes alive with music, lights, and a celebratory spirit that captures the essence of the season. It’s a place to connect, to celebrate, and to create memories that linger long after the holidays end.

Explore the full festive programme and seasonal highlights on the official website.

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