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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Sun Siyam Vilu Reef unveils expanded marine excursion portfolio

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Sun Siyam Vilu Reef, part of the Sun Siyam Privé Collection, has introduced an expanded portfolio of water-based experiences designed to showcase the natural environment and marine life of the surrounding atolls. The enhanced programme combines exploration, activity and moments of calm, offering guests new ways to experience the Maldives through curated ocean journeys and personalised excursions.

Building on established activities such as Jet Car rides, SeaBob adventures and windsurfing, the resort has expanded its watersports offering to include private speedboat journeys and bespoke marine experiences. These additions are tailored for small groups seeking intimate and meaningful encounters with the ocean.

Available daily from the resort’s Watersports Centre, the new private speedboat excursions provide a personalised way to explore the hidden marine sites of Dhaalu Atoll. Designed for one to four guests, each journey offers flexibility and individual attention. Guests may choose from four-hour, five-hour or full-day itineraries, all of which include a freshly prepared barbecue lunch. From coral gardens to secluded sandbanks, the excursions highlight the region’s diverse marine landscapes.

The programme’s centrepiece is the Full Day Adventure Trip, which offers an extended exploration of key marine locations. Highlights include the Coral Garden, known for its biodiversity and reef formations; Turtle Point, where sea turtles are frequently sighted; and Nurse Shark Point, which provides opportunities to observe nurse sharks in their natural environment. The experience concludes with a beachside lunch on a private sandbank, set against uninterrupted views of the Indian Ocean.

For guests seeking a balance between activity and relaxation, the Waves of Adventure and Calmness experience combines a private two-hour snorkelling safari or Jet Ski safari with a full-body massage at the resort. The programme is designed to transition smoothly from ocean exploration to restorative island time, reflecting the relaxed pace that characterises Sun Siyam Vilu Reef.

As part of the Sun Siyam Privé Collection, Sun Siyam Vilu Reef continues to focus on personalised service and experiences rooted in the natural setting of the Maldives. Through its expanded watersports offering, the resort invites guests to engage with the marine environment while enjoying a sense of privacy, discovery and connection to the Maldivian seascape.

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A spring of flavours: Nowruz dining series at JW Marriott Maldives Resort & Spa

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This March, JW Marriott Maldives Resort & Spa invites global tastemakers and discerning travellers to celebrate Nowruz with an elevated Spring Festival activities set along the pristine shores of Vagaru Island. Marking a season of renewal and new beginnings, the resort unveils a meticulously composed journey of gastronomy, culture, and inspired island living in honour of this timeless tradition.

At the heart of the Nowruz celebration is a trilogy of curated destination dining experiences on March 20, 22 and 24, each designed to highlight the artistry and versatility of the resort’s culinary landscape while embracing the spirit of spring.

On March 20, an intimate wine dinner in the exclusive Wine Room sets the tone for the festivities. Tucked within Aaila, the beachfront restaurant, this elegant enclave is dedicated to private tastings and bespoke culinary encounters. Home to a curated collection of over 1,200 labels from renowned and boutique vineyards alike, the Wine Room offers a serene setting.

Against this backdrop, a distinguished selection of fine wines is paired with a seasonal menu beginning with A Perfect Egg with Sea Urchin Caviar, followed by Sterlet with Chestnut Velouté. The evening unfolds as a welcoming prelude to the Spring Festival, presented as a five-course wine pairing dinner where each selection is harmoniously matched, creating a seamless journey of flavour, balance, and warm celebration.

The celebration continues on March 22 at RIHA, the resort’s distinctive destination dining venue, a hidden beachfront oasis designed for immersive culinary experiences. Set directly on the sand and framed by the Indian Ocean, RIHA features a dramatic sunken Tandoor and Tawa, creating an intimate, theatrical setting. Here, meals are prepared by a personal chef, allowing each course from Cured Duck Tartare with Eel Cream and Fiddlehead Greens to Deer Pie with Civet Sauce to unfold as a bespoke expression of craftsmanship and seasonality.

On March 24, Hashi concludes the Spring Festival series amid a serene overwater setting, transformed for the evening into an intimate fine dining experience. Guests will savor a specially curated menu, with highlights such as Éclair with Cod Rillette and Reindeer Pelmeni with Porcini Broth, celebrating both the purity of ingredients and the precision of technique, seamlessly blending tradition with contemporary expression. This culminating evening not only honors the artistry of the chefs but also embodies the spirit of the Spring Festival series.

Together, these three evenings unfold as a harmonious celebration of spring as each venue sharing its own expression of renewal and the joy of gathering.

With 60 spacious villas, each featuring a private pool and panoramic views of the turquoise waters. Guests can choose between beachfront serenity or the tranquillity of overwater living. Attentive service by a personal Thakuru (butler), ensuring every detail is tailored to their needs. Additionally, guests are also invited to explore the natural beauty of the island by bicycle, encouraging unhurried discovery across the island’s lush pathways.

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Refined overwater vision: Velaa Private Island’s upgraded Ocean Pool House

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Located at the ultra-luxury Velaa Private Island, Maldives, the Ocean Pool House has been thoughtfully reimagined and elevated, unveiling a sophisticated new chapter in contemporary coastal design. The upgraded space seamlessly blends architecture, bespoke furnishings and artisanal details, creating an atmosphere that is both relaxed and refined, a destination designed for effortless luxury by the ocean.

At the heart of the project is Joy Alexandre Harb, principal architect and founder of JYH International Architects. Renowned for his contextual and human-centred approach, Harb’s architectural vision brings clarity, balance and flow to the Ocean Pool House, enhancing its relationship with light, water and the surrounding environment.

The interior concept is further enriched by the creative direction of Eva Szumilas, whose furniture designs introduce sculptural elegance and tactile comfort. Her work complements the architecture with a refined sense of proportion and materiality, ensuring each piece feels both intentional and inviting.

Adding a distinctive layer of character is a selection of atypical furniture curated and supplied by L´ATELIER, led by Aziz Moussawer. Known for sourcing unique, conversation-driven pieces, L´ATELIER brings an artisanal and expressive quality to the space.

A standout feature within the Ocean Pool House is the inclusion of the iconic Litho chair by Pierre Frey. Celebrated for its bold design language and craftsmanship, the chair serves as both a functional element and a sculptural statement, reinforcing the project’s commitment to timeless yet contemporary design.

Completing the interior palette are bespoke carpets by BM HOME, created under the direction of Elif Paşalıoğlu Demirtaş. These custom pieces ground the space with warmth and texture, subtly enhancing comfort while harmonising with the overall aesthetic.

Together, these collaborations result in an Ocean Pool House at Velaa Private Island, Maldives that is not merely upgraded, but transformed, a space where architecture, design and craftsmanship converge to create an immersive and elevated guest experience within one of the Indian Ocean’s most exclusive private island destinations.

Nestled within the constellation of islands that form the Noonu Atoll in the Maldives, Velaa Private Island takes exclusivity to the next level with facilities and service that go beyond traditional resorts. Designed by award-winning Czech architect Petr Kolar as “an elegant fusion of Maldivian culture with contemporary luxury, intimate with Maldivian nuances”.

Velaa Private Island is the realisation of a dream to create a ‘beyond luxury’ exclusive boutique hideaway in the Maldives. Velaa means “Turtle” in the local language, named after generations of sea turtles that flock there to nest and hatch. From a broader “bird’s eye view” which greets arrivals by seaplane, the island’s exclusive over-water villas are also constructed to resemble the head of a turtle, with the island forming the body.

The resort comprises 47 private villas, houses and exclusive residences. While 18 of the 47 are built over water, the Romantic Pool Residence can only be reached by boat, allowing even more privacy and exclusivity.

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