News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Drink
Kuredhivaru Resort and Spa secures three Wine Spectator Awards of Excellence
Kuredhivaru Resort and Spa has been recognised by Wine Spectator with the 2026 Award of Excellence for all three of its dining venues: Oak Lounge Wine Cellar, Bodumas and Latitude 5.5.
The Wine Spectator Restaurant Awards recognise restaurants whose wine lists offer quality selections that complement their cuisine while meeting high standards for accuracy and presentation.The Award of Excellence is presented to restaurants whose wine lists feature at least 75 selections and provide guests with a well-balanced choice of producers, styles and price points.
Under the direction of Head Sommelier Sasho Petereski, the resort’s wine programme spans approximately more than 300 labels across the three restaurants. Each wine list has been carefully developed to complement the individual dining concept of each venue, while all wines are maintained in temperature-controlled storage to preserve their quality and character. The selections range from well-known international producers to rare vintages, offering choices for both casual wine enthusiasts and experienced collectors.
Each restaurant presents a distinct dining experience. Latitude 5.5 pairs Mediterranean-inspired cuisine with an extensive wine selection, Bodumas specialises in Japanese-inspired cuisine complemented by wines from renowned wine regions, while Oak Lounge WineCellar focuses on curated wine experiences, including wine pairing dinners.
Receiving the Award of Excellence for all three restaurants highlights the resort’s commitment to maintaining internationally recognised standards in wine selection, storage and food pairing, while providing guests with wine lists that complement the unique character of each dining venue.
News
NOOE Maldives Kunaavashi unveils new under-the-stars wellness ritual
Th.ari Spa at NOOE Maldives Kunaavashi has introduced Th.ari Under the Night Sky, a new signature outdoor wellness experience designed for couples seeking relaxation, connection, and memorable moments beneath the Maldivian stars.
Inspired by the serenity of the Maldives after sunset, the 90-minute experience invites guests to immerse themselves in a unique wellness journey surrounded by the sights and sounds of the island evening. Set on an open-air spa deck, the ritual combines soothing massage techniques, warm locally sourced Maldivian coconut oil, and the calming resonance of singing bowls to create an unforgettable experience of relaxation and wellbeing.
Set on an open-air spa deck, the ritual allows couples to relax beneath the stars while enjoying a thoughtfully curated wellness experience designed to calm the mind, ease physical tension, and encourage a deeper sense of wellbeing. As the day gives way to evening, the Maldives transforms into a peaceful sanctuary where gentle ocean breezes, starlit skies, and the calming rhythm of island life create the perfect setting for relaxation.
Th.ari Under the Night Sky was created to embrace this natural beauty, offering guests an opportunity to experience wellness in harmony with their surroundings. The experience begins with a welcoming foot ritual before continuing with a restorative full-body massage using nourishing Maldivian coconut oil. The journey concludes with the soothing vibrations of singing bowls, encouraging a deeper sense of calm, balance, and renewal.
By bringing wellness outdoors, the experience allows guests to fully connect with the atmosphere that makes the Maldives one of the world’s most sought-after destinations.
Modern luxury travellers are increasingly seeking meaningful experiences that create lasting memories alongside traditional resort offerings. Th.ari Under the Night Sky responds to this desire by offering couples a shared wellness journey designed to foster relaxation, presence, and connection.
Ideal for honeymooners, anniversary celebrations, romantic getaways, or simply quality time together, the experience encourages guests to slow down and appreciate the moment while enjoying the beauty of the Maldives after dark.
Combining wellness with the intimacy of a private outdoor setting, the ritual offers a memorable way for couples to celebrate special occasions or enhance their island escape.
Available exclusively at Th.ari Spa, Th.ari Under the Night Sky adds a distinctive dimension to the wellness and romance offering at NOOE Maldives Kunaavashi. Created specifically for the resort, the experience reflects the destination’s commitment to delivering memorable guest experiences inspired by the natural beauty and tranquillity of the Maldives.
More than a spa treatment, the experience has been thoughtfully designed to combine wellness, romance, and a strong sense of place. Whether celebrating a honeymoon, anniversary, or romantic getaway, couples are invited to reconnect beneath the stars while enjoying a unique wellness journey inspired by the island’s enchanting evening atmosphere.
For travel partners and luxury travel advisors, Th.ari Under the Night Sky offers an additional point of differentiation for couples seeking meaningful, destination-inspired experiences during their stay. The experience is available exclusively at Th.ari Spa by Mandara Spa at NOOE Maldives Kunaavashi.
Awards
.Here Baa Atoll earns four AHEAD Asia 2026 finalist nominations
.Here Baa Atoll, the ultra-luxury private island retreat from Seaside Collection, has been named as a finalist at the AHEAD Asia 2026 Awards, earning recognition across four distinguished categories: Resort, Restaurant, Spa & Wellness and Suite.
The achievement places .Here Baa Atoll among Asia’s most exceptional hospitality design destinations and celebrates a project where architecture, interiors, landscape, and guest experience have been conceived as a singular, harmonious vision.
Nestled within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll presents a bold new interpretation of luxury in the Maldives. Comprising just nine extraordinary residences across two private natural islands, Somewhere and Nowhere. The retreat is defined by its commitment to privacy, spatial generosity, and an immersive connection with nature. Eschewing scale in favour of exclusivity, the resort offers an experience where tranquillity, design, and the natural environment exist in perfect balance.
At the heart of the project is a remarkable collaboration between internationally acclaimed architecture practice KulörGroup, London-based interior design studio Muza Lab and landscape architects Topo Design Studio. Together, they have created a destination that reimagines contemporary island living through thoughtful design and a profound sense of place.
KulörGroup’s architectural vision embraces the natural contours of the islands, positioning each residence to capture both sunrise and sunset while maximising uninterrupted views across the Indian Ocean. Designed with a strong commitment to environmental sensitivity, the architecture incorporates passive cooling strategies, responsibly sourced materials and a seamless integration between indoor and outdoor living. Expansive private residences, each complete with generous living spaces and infinity pools, are carefully situated to preserve the islands’ pristine beauty while offering unparalleled comfort and seclusion.
Inside, Muza Lab has crafted a sophisticated design narrative inspired by the Maldives’ rich maritime heritage. Through bespoke furnishings, artisanal craftsmanship, and a refined palette of natural textures, the interiors evoke the spirit of traditional dhonis, celestial navigation, and the ever-changing hues of the ocean. The result is an atmosphere that feels both contemporary and deeply connected to its surroundings.
Completing the vision, Topo Design Studio has seamlessly integrated landscape and architecture, preserving native vegetation while creating immersive outdoor environments that encourage meaningful engagement with the natural world. Every pathway, garden, and communal space has been carefully curated to strengthen the relationship between land, sea, and sky.
The AHEAD Asia 2026 finalist recognition reflects not only the excellence of the individual design elements, but also the strength of the collective vision that defines .Here Baa Atoll. From its expansive residential suites and transformative wellness offerings to SAFAR, the resort’s signature culinary destination, every aspect of the retreat has been thoughtfully designed to deliver a new benchmark in contemporary luxury hospitality.
As the newest addition to the Seaside Collection portfolio, .Here Baa Atoll represents a significant milestone in the evolution of ultra-luxury travel in the Maldives. This recognition celebrates the extraordinary collaboration between Seaside Collection and its creative partners, affirming a destination that continues to redefine luxury through exceptional design, immersive experiences, and a deep connection to place.
To learn more about .Here Baa Atoll, visit www.here-maldives.com.
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