News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Awards
JOALI Maldives named among world’s top three hotels in Travel + Leisure Awards
JOALI Maldives has announced its recognition as the No. 2 Resort in Asia and No. 3 in the World’s Top 100 Hotels in the prestigious Travel + Leisure World’s Best Awards 2026.
Celebrating the world’s most exceptional hotels, resorts, cities, islands, airlines, and travel experiences, the Travel + Leisure World’s Best Awards are among the most respected recognitions in global hospitality, determined by the votes and experiences of the publication’s international readership.
This remarkable achievement reflects JOALI Maldives’ continued commitment to redefining contemporary luxury through its philosophy of Joy of Creative Living – a unique approach where art, nature, wellbeing, and heartfelt hospitality come together to create deeply meaningful experiences.

Since opening as the Maldives’ first art-immersive luxury resort, JOALI Maldives has introduced a new expression of island living, inviting guests to discover a destination where creativity and connection are woven into every detail. From immersive art installations and bespoke culinary journeys to transformative wellbeing experiences and intuitive service, every element of the resort is thoughtfully designed to inspire curiosity, imagination, and joy.
A Destination Where Art, Nature and Hospitality Intertwine
Located on Muravandhoo Island in the pristine Raa Atoll, just 45 minutes by seaplane from Malé, JOALI Maldives offers a sanctuary where guests can reconnect with nature while experiencing a world shaped by creativity and craftsmanship.
The resort’s philosophy of Creative Living is brought to life through collaborations with renowned artists and artisans, immersive installations across the island, and experiences that encourage guests to engage with art beyond traditional boundaries. From exploring the island’s living galleries to participating in curated creative journeys, every stay becomes an opportunity for discovery and self-expression.
Villas & Residences: Private Worlds of Creative Living
Set among lush tropical landscapes and the turquoise waters of the Indian Ocean, JOALI Maldives features 73 beach and overwater villas and residences, each designed as a private sanctuary blending refined luxury, natural beauty, and artistic expression.
Inspired by the rhythm of island life, the villas showcase contemporary architecture complemented by natural materials, handcrafted details, and bespoke artworks. Floor-to-ceiling windows frame uninterrupted ocean views, while private pools and expansive outdoor spaces create a seamless connection between indoor and outdoor living.
Each residence reflects JOALI Maldives’ belief that luxury should be personal and meaningful, with every space thoughtfully curated to tell its own story. Guests may choose from elegant Beach Villas, iconic Water Villas, and expansive multi-bedroom Residences, each offering exceptional privacy and tailored experiences.

Every villa is accompanied by a dedicated Jadugar, meaning “magician” in Dhivehi. More than a traditional butler, the Jadugar provides intuitive and personalised hospitality, anticipating guests’ needs and creating memorable moments throughout their stay – from private dining experiences and island adventures to celebrations crafted around individual preferences.
Guests are also invited to explore the island at their own pace with complimentary bicycles, discovering hidden pathways, tropical gardens, and serene viewpoints that reveal the natural beauty of Muravandhoo.
Celebrating a Shared Vision of Excellence
This recognition is a testament to the passion and dedication of the entire JOALI Maldives team, whose commitment brings the spirit of Creative Living to life every day. It also celebrates the trust and support of guests, partners, and the wider JOALI community, whose appreciation continues to inspire the resort’s pursuit of excellence.
As JOALI Maldives continues its journey, the resort remains devoted to creating transformative experiences that celebrate imagination, wellbeing, and meaningful connection.
For those seeking more than a holiday, JOALI Maldives offers a destination where every stay becomes a story, every moment inspires, and every experience embodies the Joy of Creative Living.
Awards
JW Marriott Maldives Resort & Spa earns triple recognition at Travel + Leisure Asia Pacific Awards
JW Marriott Maldives Resort & Spa has announced its multi-category triumph at the Travel + Leisure Southeast Asia, Hong Kong & Macau Luxury Awards Asia Pacific 2026. Voted on by discerning global travellers who value meaningful travel experiences, the prestigious annual awards have recognised the resort across three highly competitive categories:
- The Maldives’ Best Resort for Families – Ranked #3
- The Maldives’ Best Pool – Ranked #3
- The Maldives’ Best Resort Spas – Ranked #9 (Spa by JW)
This year’s stellar performance marks the third consecutive year that JW Marriott Maldives Resort & Spa has been named among the elite properties in the region, solidifying its reputation as a sanctuary for guests to foster deeper connections and focus on what matters most.
“We are incredibly honored to receive this multi-category recognition from Travel + Leisure Asia Pacific,” said Mohit Dembla, General Manager. “To be celebrated for three years in a row is a direct reflection of our associates’ dedication to delivering the legendary ‘JW Treatment.’ At JW Marriott, we believe true luxury is an environment where guests can feel fulfilled, present, and wholly nourished. Whether it is a multi-generational family discovering the joy of togetherness or a solo traveler finding a mindful retreat at our spa, we remain committed to fostering experiences that feed the soul.”
A Haven for Mindful Togetherness
Nestled on a pristine natural island in the Shaviyani Atoll, JW Marriott Maldives Resort & Spa continues to elevate the multi-generational vacation by seamlessly blending family connection, tranquil recreation, and holistic wellness.
The resort’s award-winning approach to family travel is anchored by the FAMILY by JW™ Little Griffins Kids’ Club—one of the largest in the Maldives, which offers over 100 engaging, nature-inspired activities designed to keep younger guests inspired while allowing parents the space to breathe and be present.
Leisure is beautifully redefined by the resort’s iconic swim hubs, including the expansive Horizon Pool, which invites families to gather against dramatic, panoramic views of the turquoise Indian Ocean, alongside Pool 18, an exclusive overwater infinity pool designed as a peaceful, adults-only sanctuary.
Completing this well-rounded journey of well-being is the overwater Spa by JW, a holistic haven delivering deep physical and spiritual renewal through bespoke wellness treatments inspired by the calm of the surrounding waters, ensuring that every guest leaves feeling entirely revitalised.
Building on this multi-year recognition, the resort continues to curate spaces that encourage well-being and connection. From the nourishing, farm-to-table ingredients sourced directly from the JW Garden to newly enhanced multi-bedroom family villas, the island sanctuary ensures that every generation finds its perfect balance of activity and rest.
For more information, visit the website at jwmarriottmaldives.com.
Action
Five turtle nests mark rare conservation milestone at Niva Kuramathi
Since May 2026, a single female green turtle has returned to the beaches of Niva Kuramathi on five separate occasions—on 8, 18, and 29 May, and again on 9 and 20 June—choosing these shores to lay her eggs.
Kuramathi Island is not a regular nesting ground for turtles, which makes each return, and each nest, a rare and significant event. The nesting turtle hauls herself ashore to dig a hollow chamber in the warm sand before laying a clutch of up to 100 eggs. She then draws the sand back over the eggs to camouflage them, smoothing the surface until the nest disappears beneath her. Slowly, she makes her way back to the sea.
This labour-intensive journey usually takes place under the cover of darkness. Green sea turtles can weigh between 150 and 250 kg, with their heart-shaped shells stretching up to 140 cm in length. In the water, their paddle-like flippers sweep through the currents.
Every nest at Niva Kuramathi has been carefully marked and protected, giving it the best chance of success. On 7 July, the first hatchlings emerged from the warm sand at night and instinctively made their way towards the sea.

The nest hatched after 59 days of incubation. It contained 107 eggs, producing 59 hatchlings that made it to the sea. There were 46 unfertilised eggs and only two fertilised eggs that did not hatch. This represents a fantastic hatching rate for the fertilised eggs. The nest was excavated with permission from the Environmental Regulatory Authority (ERA).

Throughout, guests have been given the opportunity to witness both nesting and hatching events – always at a respectful distance. These are the moments that reveal the wildlife that calls the island home, watched not as just a rare spectacle but as something shared.
“We are excited to have a green turtle choose our island to nest on,” said Tom Osborne, Sustainability Manager at Niva Kuramathi. “This isn’t a regular nesting ground for turtles, so to have five nests is truly special.”
For more inspiration, visit www.nivakuramathi.com.
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