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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Cinnamon Hotels & Resorts Maldives launches March flash offer with savings of up to 80%

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Cinnamon Hotels & Resorts Maldives has announced a limited-time flash offer inviting travellers to experience the Maldives in March, one of the destination’s most favourable months, with savings of up to 80 per cent when booking direct. The promotion is available across all four Cinnamon resorts in the Maldives and combines discounted rates with added island experiences, allowing guests to enjoy the destination during a period of ideal weather conditions.

The offer is open for bookings from 23 January to 2 February 2026, for stays between 1 March and 31 March 2026, using the promotional code MARCH26.

Guests booking under the offer can look forward to a range of experiences, including diving and snorkelling excursions with opportunities to encounter manta rays, reef sharks and sea turtles. On land, activities include island hopping, sunset fishing trips, Balinese spa treatments and four-course beachfront dinners. Guests staying a minimum of three nights are also eligible to receive resort credits of up to USD 150, providing additional value during their stay.

At Cinnamon Dhonveli Maldives, guests booking direct may select any two island experiences, or enjoy up to all available benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Available experiences include a beach dinner, a Balinese massage, a swim and snorkel excursion, and a local island visit.

At Cinnamon Velifushi Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 150 in resort credits for qualifying stays. Available options include a beach dinner, a spa treatment, island hopping and dolphin watching.

At Cinnamon Hakuraa Huraa Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Experiences include sunset fishing, island hopping, a bottle of sparkling wine and a kayaking experience.

At Ellaidhoo Maldives by Cinnamon, guests booking direct may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 100 in resort credits for qualifying stays. Available experiences include a beach dinner, a Balinese massage, sunset fishing and a dolphin safari.

Under the GHA DISCOVERY membership programme, Silver tier members may select two benefits, Gold tier members may select three benefits, and Platinum tier members are entitled to all listed benefits once per stay.

In addition, GHA DISCOVERY members who book direct are eligible for further privileges, including the ability to earn and redeem DISCOVERY Dollars, potential room upgrades up to suite category, and early check-in and late check-out, subject to availability and membership tier.

Available for a limited time, the flash offer is designed to encourage travellers to visit the Maldives in March, when weather conditions are favourable and island experiences are at their most appealing.

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Romantic island experiences await couples at Sun Siyam Vilu Reef

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At Sun Siyam Vilu Reef, romance forms an integral part of the island’s atmosphere, unfolding from the first light of sunrise to the calm of moonlit evenings. This Valentine’s season, the boutique resort is inviting couples to rediscover connection through a curated collection of experiences designed specifically for two. From early morning moments by the lagoon to evenings beneath the stars, each experience is created to celebrate intimacy, encourage togetherness and transform simple moments into lasting memories.

One of the signature experiences offered is the Sunrise Lagoon Breakfast, designed as a gentle beginning to the day in a tranquil setting. Breakfast is served directly over the water, allowing couples to enjoy the warmth of the early sun and the sound of the waves in a private and visually striking environment. The experience is intended for guests who wish to begin the day in a quiet and intimate way.

As evening approaches, couples may retreat to the Tranquillity Package, created for those seeking relaxation and renewal together. The experience takes place in one of the resort’s outdoor cabanas during the golden hour and begins with a traditional foot bath ritual. Guests may then choose between a Balinese massage or an Asian blend massage, followed by a relaxing foot treatment. The ritual concludes with a toast using a chilled bottle of sparkling wine, reflecting the resort’s focus on personalised service and romantic detail.

Nightfall introduces an exclusive date night through the resort’s Cinema by the Moonlight experience. Couples may choose from a floating cinema aboard a dhoni, a sunset cruise with a film, or a private dinner accompanied by champagne in a tailored setting. These experiences combine cinema with the natural beauty of the Maldivian night sky, offering personalised menus and locations designed for an intimate evening.

Throughout February, Sun Siyam Vilu Reef presents its Valentine’s Collection under the theme of Coastal Blush and Champagne Bubbles. The programme includes experiences such as a floating breakfast, signature cocktails, dedicated Valentine’s spa rituals, private lagoon dining and starlit movie nights. Each element is designed to encourage connection and create a relaxed and romantic atmosphere.

Together, these experiences form a season of calm, harmony and reflection for couples, with every detail intended to deepen the sense of escape and support meaningful reconnection at Sun Siyam Vilu Reef.

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Awards

Ifuru Island Maldives secures repeat honour in Luxury Lifestyle Awards’ Top 100

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Ifuru Island Maldives is celebrating an extraordinary achievement, earning recognition among the TOP 100 Hotels & Resorts of the World 2025 by the Luxury Lifestyle Awards for the second year in a row, marking another milestone in the resort’s journey of excellence.

Ifuru Island Maldives has been honoured for the second consecutive year in the TOP 100 Hotels & Resorts of the World 2025, a prestigious accolade by the Luxury Lifestyle Awards that celebrates the “Best of the Best” in global hospitality. This recognition affirms the resort’s position as one of the world’s most distinguished properties, with a reputation for exceptional service and vibrant lifestyle offerings that bring the island experience to life.

Adding to this remarkable achievement, General Manager Marcel Sawyer has been recognised globally among the Top 100 General Managers of the World, highlighting his exceptional leadership and vision that have shaped Ifuru Island Maldives into a celebrated lifestyle destination. Under his guidance, every guest experience reflects the resort’s vibrant spirit and commitment to excellence.

Offering the perfect escape in the heart of Raa Atoll, Ifuru Island Maldives is a secluded paradise with a full kilometre of pristine white sand and stunning Maldivian sunsets, featuring a seamless blend of vibrant shared areas and peaceful private retreats. With 147 well-appointed accommodations including private pools and direct beach access, the resort has earned global recognition for its outstanding hospitality and remains a preferred destination for families, couples, friends, or solo travellers seeking unforgettable island experiences.

“Being recognised among the Top 100 Hotels & Resorts of the World for the second consecutive year is a true honour for both our team and myself. This achievement reflects the passion, dedication, and teamwork behind every experience we create, and our continued commitment to delivering exceptional service, memorable moments, and vibrant experiences for every guest,” shared General Manager, Marcel Sawyer.

With this honour, Ifuru Island Maldives continues to reinforce its position as a leading lifestyle destination, offering guests unforgettable experiences, vibrant moments, and the authentic warmth of Maldivian culture.

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