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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Easter celebrations at NH Maldives Kuda Rah blend island experiences with family activities

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NH Maldives Kuda Rah has announced a line-up of Easter celebrations for guests, featuring a day of activities and dining experiences at its resort in South Ari Atoll.

The programme is designed to cater to families and travellers of all ages, combining interactive sessions, culinary offerings and outdoor activities across the island.

The day will begin at Sea Spray Restaurant with the “Flu y Bunny Breakfast Bash”, which will include live pancake stations and themed breakfast selections. Guests will also have the opportunity to take part in the “Egg Decoration Extravaganza”, an activity focused on creating decorated keepsakes.

Midday activities will continue at Glow Bar with “Bliss Cupcake Creations”, an interactive baking session led by the resort’s culinary team. An “Egg Hunt Adventure” will also be organised, allowing guests to search for hidden items across the resort.

In the evening, the resort will host an Easter Beach Dinner at Sunset Beach, offering a menu of seasonal dishes and international cuisine in a beachfront setting.

The resort team stated that the Easter programme is designed to provide opportunities for connection and shared experiences among guests.

NH Maldives Kuda Rah also noted that the activities align with its “Live Local” initiative under Minor DISCOVERY, which focuses on delivering local and experiential elements within guest stays.

Further details on the Easter programme are available through the resort’s official website.

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Tropical jungle theme to define Easter celebrations at Kuredhivaru Resort & Spa

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This Easter, Kuredhivaru Resort & Spa invites guests to experience a vibrant island celebration inspired by a Tropical Jungle theme from 4–13 April 2026. Set against the stunning natural beauty of the Maldives, the program blends art, gastronomy, entertainment, wellness, and family-friendly experiences for an unforgettable holiday escape.

The festivities include a variety of signature experiences, beginning with a lavish Easter Breakfast at ONU Marché and the cheerful arrival of the Easter Bunny for families and young guests. As the day unfolds, guests can gather for sunset cocktails at Bodumas Beach before enjoying a grand Easter Dinner featuring seasonal favorites and a curated selection of festive dishes.

A highlight of this year’s celebration is the residency of Maldivian watercolor artist Shimha Shakeeb, whose exhibition Stories of the Maldives will showcase vibrant works inspired by island landscapes, architecture, and everyday life. Guests will also can join art workshops and creative sessions led by the artist throughout the Easter week.

The celebrations continue with the energetic Sun & Splash Pool Party at Latitude 5.5, featuring tropical beats from a live DJ, poolside games, refreshing cocktails, and a vibrant lunch buffet. Evenings across the island will come alive with themed dining experiences, live music, dancers, and DJ performances, creating a lively atmosphere throughout the holiday period.

Guests can also unwind with curated wellness experiences at the resort’s spa, enjoy romantic dining moments such as the Secret Garden experience, or take part in family-friendly activities designed for all ages. The Easter festivities conclude with Orthodox Easter celebrations and a final Sun & Splash Pool Party on 13 April, bringing the island-wide celebration to a joyful close.

For any reservations or inquiries: Resort.Kuredhivaru.Reservations@ennismore.com or +960 656 3000.

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Ifuru Island Maldives introduces Easter festivities inspired by Chocolate Factory concept

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This Easter, Ifuru Island Maldives invites guests to experience “The Sweet Side of Wonder,” a playful seasonal celebration inspired by the imaginative spirit of Ifuru’s Chocolate Factory. Designed for travellers of all ages, the Easter programme blends festive traditions, indulgent treats, and joyful island experiences set against the breathtaking backdrop of the Maldives.

Throughout the celebration, guests can enjoy a thoughtfully curated programme that combines colourful festivities with the relaxed luxury of island life. From chocolate-inspired culinary creations crafted by the resort’s talented chefs to vibrant social gatherings and creative activities, the Easter festivities promise memorable moments for families, couples, and groups of friends.

A highlight of the celebration is the lively Sugar Rush Easter Parade, bringing a burst of colour, music, and festive energy to the island as guests gather to celebrate the spirit of Easter together. On Easter Sunday, families can also take part in the much-anticipated Easter Egg Hunt, where young explorers set off across the island in search of hidden treats and sweet surprises.

Families can also look forward to a variety of engaging experiences designed especially for younger guests. From creative workshops and playful island games to interactive activities inspired by the sweet spirit of Ifuru’s Chocolate Factory, children are invited to explore, create, and celebrate in a joyful and imaginative setting.

“Easter is a wonderful opportunity to create joyful moments for our guests,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “With ‘The Sweet Side of Wonder,’ we wanted to bring together playful imagination, indulgent flavours, and the relaxed beauty of our island to create a celebration that guests of all ages can enjoy.”

With its vibrant atmosphere, Premium All-Inclusive offering, and spectacular island setting in Raa Atoll, Ifuru Island Maldives provides the perfect destination for travellers seeking a unique Easter escape.

Guests can explore the full Easter programme, including festive events, family-friendly activities, and special celebrations, by visiting Easter Programme 2026.

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