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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Entertainment

Game on! Kandima unveils Maldives’ most exciting all-ages entertainment hub

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Kandima Maldives, the bold lifestyle resort known for redefining island getaways, has once again raised the bar with the launch of PlaySpace – an all-ages entertainment destination transforming the leisure landscape of the Maldives.

Centrally located within the island resort, PlaySpace blends nostalgic retro flair with cutting-edge fun, offering a dynamic mix of activities for families, thrill-seekers, and social guests alike. From action-packed bowling and immersive virtual reality to escape room challenges and private karaoke sessions, the venue strengthens Kandima’s position as the Maldives’ leading active lifestyle destination.

According to Dermot Birchall, General Manager at Kandima Maldives, “At Kandima, we’re constantly evolving the island experience. PlaySpace adds a new dimension – it’s immersive, social, and above all, wildly entertaining.”

Key Highlights of PlaySpace Include:

  • Bowling Lanes with a Twist: Themed experiences such as Team Challenge, Date Night Deluxe, and Family Blitz, complemented by snacks, drinks, and curated playlists.
  • Karaoke & Cocktails: Private singing rooms paired with wine, beer, or bubbly under the Karaoke & Cocktails Package.
  • VR & Arcade Zone: Thrilling VR adventures, air hockey, billiards, and timeless arcade classics.
  • Escape Rooms: Brain-teasing challenges for up to three guests – ideal for team bonding or friendly competition.
  • Eats & Treats: A variety of gourmet snacks including paninis and mini pizzas, plus refreshing beverages like Tropical Dreamscape and Lychee Breeze – all alcohol-free.

With its vibrant 80s-inspired design and bold approach to leisure, PlaySpace perfectly reflects Kandima’s playful luxury ethos. Open daily from 10 am to 10 pm, it promises guests a unique and energetic addition to their island stay.

Adding to the excitement, Kandima has also introduced Fast Track, the Maldives’ first and only oceanfront e-go-kart circuit. Spanning 500 metres with 10 turns and speeds reaching up to 80 km/h, this professional-grade asphalt track brings a high-octane edge to island adventure.

As Kandima continues to innovate and launch new experiences, guests can expect even more surprises in the near future – with fun, flair, and freedom at the heart of it all.

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Awards

Equator Village wins Indian Ocean’s Leading Airport Hotel 2025 at World Travel Awards

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Equator Village has once again been honoured as the Indian Ocean’s Leading Airport Hotel at the World Travel Awards 2025, held on 28 June in Dar es Salaam, Tanzania. This marks the third consecutive year the resort has received this prestigious accolade, following earlier wins in 2023 and 2024, underscoring its commitment to service excellence and consistent guest satisfaction.

Mohamed Waheed, Resort Manager at Equator Village, expressed pride in the achievement, stating that the recognition reflects the dedication, creativity, and hard work of the entire team. He highlighted their commitment to delivering warm, personalised service and creating welcoming spaces that resonate with the charm and hospitality of the south. Waheed also extended gratitude to the resort’s guests and partners for their continued support and trust.

Celebrating over three decades of recognising hospitality excellence, the World Travel Awards is regarded as one of the most esteemed honours in global tourism. Winners are selected through a rigorous international voting process involving both travel professionals and the public.

Located just a five-minute drive from Gan International Airport, Equator Village offers exceptional convenience along with the relaxed charm of the southern Maldives. The resort features 78 spacious bungalows surrounded by lush flower gardens, alongside facilities including a beachfront restaurant, bar, pool, gym, and meeting spaces – all infused with tropical flair and heartfelt southern hospitality.

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Awards

Dhawa Ihuru recognised among Maldives’ Best House Reefs by Travel + Leisure Asia

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Dhawa Ihuru has been named one of the Best House Reefs in the Maldives by Travel + Leisure Asia in its esteemed Luxury Awards 2025. Renowned as a stylish retreat for diving enthusiasts, the resort’s house reef—home to reef sharks, turtles, eagle rays, and vibrant coral ecosystems—continues to attract and inspire travellers from across the globe.

This accolade goes beyond recognition, reflecting over two decades of steadfast dedication to marine conservation, scientific research, and coral restoration. These efforts have transformed the house reef into a living testament to sustainable tourism.

Since the establishment of the Banyan Group’s Marine Lab in 2004—the first resort-based conservation and research facility in the Maldives—Dhawa Ihuru has been at the forefront of environmental responsibility. Through long-term coral preservation projects and guest-focused educational initiatives, the resort has consistently promoted biodiversity and sustainability.

Guests at Dhawa Ihuru are invited to participate in a range of conservation efforts, including:

  • Coral planting and reef regeneration
  • Reef monitoring alongside marine biologists
  • Turtle identification and tracking
  • Sustainability workshops and marine talks
  • Community engagement programmes

These hands-on experiences not only aid in ecosystem restoration but also nurture awareness and a sense of shared responsibility among travellers.

“This recognition is a reflection of our long-standing commitment to marine protection,” said Elias Pertoft, General Manager of Dhawa Ihuru and Banyan Tree Vabbinfaru. “What began as a vision nearly three decades ago has evolved into a living legacy of conservation. We are proud to continue nurturing one of the Maldives’ most biodiverse reefs—not only for our guests, but for future generations.”

Nick, Marine Lab Manager at the resort, added, “Over the past 20 years, our immersive marine biodiversity programmes, including hands-on conservation activities, have provided both educational and inspiring experiences. By involving our guests, we are enriching their stay and fostering a global community of marine stewards.”

To commemorate this achievement and celebrate the resort’s flourishing marine environment, Dhawa Ihuru will host the Rannamaari Dive Fest on 24 July 2025—a full-day celebration running from 10 AM to 10 PM. Inspired by the legendary Rannamaari shipwreck, the event will showcase the vibrancy of island life both above and below the waterline.

Event highlights include:

  • Underwater treasure hunts for divers and non-divers
  • Marine conservation talks and activities with the resort’s Marine Lab team
  • Cultural and creative island experiences, such as Maldivian arts & crafts with local artists, a Maldivian cooking class, a DIY wellbeing workshop, and family-friendly activities
  • A sunset cocktail celebration at Velavani Bar, followed by a beachfront DJ night

Travellers are invited to take part in this unique celebration that blends adventure, culture, and conservation—honouring one of the Maldives’ most iconic house reefs and contributing to its protection for generations to come.

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