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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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‘Around the World in Wonder’ brings culture, cuisine, celebration to Amilla Maldives

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The festive season is in full swing at Amilla Maldives, where the island has come alive with Around the World in Wonder, a journey through global cultures, flavours and traditions. Inspired by Jules Verne’s Around the World in 80 Days, the celebration runs from 20 December 2025 to 6 January 2026, inviting guests to explore the world without leaving the island.

A meaningful early highlight of the programme was Amilla’s 11th anniversary on 21 December, marked by a festive cocktail and cake-cutting ceremony, followed by a Maldivian Night with bodu beru performances. The celebrations continued with the Tree Lighting Ceremony, which formed the glowing centrepiece of an Italian-themed Masquerade Ball. The evening unfolded with Viennese waltz performances and a fire show, while carolers filled the air with gentle festive melodies.

Christmas Eve turned its focus to France, featuring the lively Dance of the Can-Can, a festive buffet and aerial hoop performances. On Christmas Day, Argentina took centre stage as Santa arrived by yacht and rolled into the festive train buggy, leading a joyful island parade and gift-giving moments. The day continued with a festive brunch celebrating flavour, fun and festive cheer.

Festivities will build towards New Year’s Eve, with the Around the World in a Cocktail party and Global Carnival Event, including live performances from the Hamilton Band, bongo beats, soaring saxophone, acrobats and fire dancers, culminating in a countdown to 2026 under the Maldivian night sky.

Every detail has been thoughtfully prepared by the Amilla Maldives team, allowing guests to relax, explore and celebrate in a setting shaped by nature, warmth and wonder.

Click here to explore the full festive programme at Amilla Maldives. For more information about Amilla Maldives, please visit www.amilla.com.

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Christmas at Fushifaru Maldives begins with tree lighting, Boduberu, kids’ activities

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Fushifaru Maldives welcomed the Christmas season in grand style, beginning with a mesmerising tree lighting ceremony on 20 December set against the serene sunset at Thundi, accompanied by live music and tantalising canapés to mark the start of the celebrations. The holiday season runs from 20 December to 6 January, offering a variety of family-friendly activities, including cupcake decorating, pool parties, Boduberu classes, sandcastle making, and tennis classes for the little ones.

On Christmas Eve, 24 December, guests enjoyed a truly unforgettable celebration. The evening began with Santa’s arrival and a sunset aperitif with kids’ gift-giving, followed by a Christmas Gala Dinner featuring an extensive selection of international cuisines. Seafood lovers delighted in a live grilled station featuring jumbo prawns, lobsters, fishes, clams, octopus, and many more, all beautifully displayed on the Maldivian Dhoni boat, alongside a dedicated Japanese corner offering fresh sashimi, oysters, and other delicacies.

For dessert, the chefs presented a heavenly assortment including mousses, crème brûlée, tiramisu, macarons, meringues, soufflés, and many more, ensuring every guest indulged in a sweet finale. The night culminated in a vibrant disco by DJ Elton and a breathtaking performance by Anastasia Gordienko, a talented hula hoops, LED, and aerial gymnastics performer, leaving guests in awe and perfectly closing the Christmas Eve celebration.

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Villa Nautica hosts Bollywood filmmaker Farah Khan for holiday stay

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Bollywood filmmaker and celebrated choreographer Farah Khan marked the festive season with a holiday escape to the Maldives, staying at Villa Nautica and experiencing the island’s signature mix of warmth, privacy, and ocean-side celebration.

A defining creative force in Indian entertainment, Farah Khan has shaped some of Hindi cinema’s most recognisable on-screen moments, from iconic dance sequences to blockbuster storytelling. Widely regarded as one of Bollywood’s most influential choreographers, she has worked across more than 80 films and received major recognition for her craft, including India’s National Film Award for Best Choreography and multiple Filmfare Awards.

Farah’s impact extends beyond choreography. As a director, she is known for beloved mainstream hits including Main Hoon Na, Om Shanti Om, and Happy New Year, bringing together spectacle, humour, and heart with a style that audiences instantly connect with. She is also a familiar face to viewers through television and entertainment formats, where her sharp wit and straightforward personality have made her a standout on screen.

Villa Nautica is located on Lankanfinolhu Island in the North Malé Atoll, just 20 minutes by speedboat from Velana International Airport, making it an easy choice for travellers planning a festive season getaway in the Maldives. The resort is known for its yacht-life inspired spirit, shimmering lagoons, and a vibrant range of ocean experiences, including diving and watersports, paired with relaxed island luxury for all-day unwinding.

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