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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Meyyafushi Maldives expands wellness offering with sound healing programme

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Meyyafushi Maldives continues to elevate its wellness offerings with immersive sound healing experiences set in one of the island’s most striking locations – the adults-only glass-bottom infinity pool overlooking the turquoise blues of the Maldives.

Designed to create moments of deep relaxation and mindfulness on the occasion of World Sleep Day, this unique experience invites guests to relax while being guided through a restorative sound healing meditation led by a specialist practitioner. A place to connect within and beyond, Meyyafushi presents this experience for those seeking ultimate relaxation surrounded by the calming rhythm of the lagoon, encouraging guests to fully unwind and reconnect with their senses.

Using instruments such as singing bowls and bells, the practitioner guides participants through a calming journey designed to release stress, restore balance, and promote a deep sense of wellbeing.

“Sound healing offers a powerful way to slow down and reconnect,” said Ahmed Siaar, Cluster General Manager at Meyyafushi Maldives. “By combining mindful wellness practices with the natural beauty of our island setting, we aim to create experiences that allow guests to fully relax, restore their energy, and enjoy a deeper sense of calm during their stay.”

The adults-only Sky Lounge provides the perfect setting for the sound healing sessions. This forms part of Meyyafushi’s growing wellness programme, which offers guests a range of opportunities to unwind through aerial yoga, spa treatments, facials, steam amd sauna, and mindful activities inspired by the islands stunning landscape.

For more information about Meyyafushi Maldives, please contact reservations@meyyafushi.com or visit www.meyyafushi.com.

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Siyam World Maldives to host international football camps this Easter

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This Easter, Siyam World Maldives, part of Sun Siyam’s Lifestyle Collection, is clicking its ruby slippers and transforming into the magical World of Oz from From March 31st – April 17th, 2026 with not one, not two, but three international football legends arriving on island. Yes, while the Wizard may rely on smoke and mirrors, Massimo Ambrosini, Javier Saviola and Gary Cahill are very real, and they will be hosting exclusive football camps throughout April for young players and fans ready to sharpen their skills in paradise.

But that is only the beginning because, unlike Dorothy, you might not want to go home.

Alongside these star-studded camps, Siyam World’s Easter celebrations invite guests to follow the Yellow Brick Road into the World of Oz, where the island comes alive with magical shows, playful races, kid-friendly carnivals, and high-energy island adventures.

The journey begins with Dorothy’s Arrival, a sunset gathering at Together Beach where emerald lights glow, music fills the air, and the first clues of the Oz adventure begin to unfold. Guests are then invited to follow the Yellow Brick Road across the island, discovering surprises along the way. The highlight of the Easter programme is the spectacular Journey to the Emerald City Stage Show, featuring dazzling dance performances, aerial artistry, fire acts, and immersive visuals that bring the magic of Oz to life.

Young adventurers can explore the Wizard’s Kidz Carnival, packed with games, face painting, and playful characters, while guests ready for a challenge can join The Amazing Race – Wizard of Siyam Edition, racing around the island in a series of fun challenges inspired by brains, heart, and courage.

Meanwhile, the SW 3K Easter Run adds an extra splash of fun with bubble tunnels, misty surprises, and plenty of laughter along the way.

And for football lovers, the island’s pitch becomes the ultimate training ground with three exclusive camps:

  • Massimo Ambrosini Football Camp (2–4 April) – The AC Milan midfield legend known for leadership and tactical brilliance
  • Javier Saviola Football Camp (5–10 April) – The lightning-fast Argentine forward “El Conejo,” famed for creativity and clinical finishing.
  • Gary Cahill Football Camp (13–17 April) – The England international and former Chelsea captain celebrated for his defensive strength and leadership.

With world-class football, magical storytelling, and island adventures around every corner, The World of Oz at Siyam World promises an Easter celebration where fantasy, sport, and pure fun collide.

Because at Siyam World, the adventure never ends, it simply follows the Yellow Brick Road.

For more information and to book your stay or check out the full Easter programme, please visit the resort’s website.

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Art, gastronomy and island adventure headline Easter at JOALI Maldives

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JOALI Maldives, the Maldives’ first and only art-immersive resort, has officially unveiled its 2026 Easter theme: ‘Painted in Spring.’ From 1–12 April 2026, the island will transform into a vibrant tribute to Claude Monet, blending the natural beauty of the Maldives with world-class art, Michelin-starred gastronomy, and award-winning hospitality. As the most vibrant season at JOALI, Easter offers families a getaway that is as meaningful as it is memorable.

A Vision of Renewal Led by Maldivian Hospitality

The 2026 season at JOALI Maldives is centred on the promise of spring as a time for renewal, connection, and celebration. This Easter, the island invites guests to awaken their curiosity through art-led experiences and signature island rituals.

“Easter is a cherished season at JOALI, a time when families gather to create memories that last,” says General Manager Shifaz Hassan. “With our newly reimagined Muramas Kids Club and a calendar full of creative discovery, we have curated an environment where every generation can find joy, whether through spirited competition on the field or quiet reflection in our gardens.”

Villas and Residences Made for Families

Designed to be a home-away-from-home, the resort’s expansive villas and residences provide the ultimate sanctuary for family getaways. From multi-bedroom beach residences with private infinity pools to sprawling overwater villas, each space is crafted to balance privacy with shared family moments. These high-design sanctuaries offer dedicated areas for relaxation and play, ensuring that every generation can experience the island in total comfort and luxury.

World-Class Culinary Artistry and Rare Vintages

The Easter season features a sophisticated palette of flavours, headlined by an exclusive “Table in Bloom” dinner by Chef Alex Dilling of London’s two-Michelin-star Hotel Café Royal. Oenophiles can look forward to the Sogno d’Italia Wine Dinner, a prestigious evening hosted by Master Sommelier Kamal Malik, featuring rare Italian vintages.

The island’s diverse culinary landscape further enriches the season: Saoke offers overwater Nikkei cuisine; TUH’U serves authentic Levantine flavours; Bellinis captures the essence of Italy; and Vandhoo presents a vibrant palette of Southeast Asian, Chinese, and Indian dishes.

Classic Island Holiday Meets Creativity and Play

JOALI Maldives merges high-energy adventure with an artistic soul, offering a balanced holiday of discovery and play. Guests can explore the Raa Atoll through Turtle and Dolphin Quests and eFoil surfing or tap into their creativity at the Ceramic and Painting Studio with the Resident Artist. The island’s vibrant spirit extends to friendly competition, from the highly anticipated Annual Easter Football Cup and Padel matches to spirited family games. The experiences offer a lively contrast to the island’s serenity, ensuring a balanced and energetic holiday.

Whimsical Wonders at the Newly Revamped Muramas Kids Club

This season, young explorers will discover a world of reimagined magic at the newly revamped Muramas Kids Club. In addition to its existing world-class facilities, the club now features an all-new water slide, adding a splash of excitement to the daily program. The Easter schedule is packed with imagination-led activities, including Carrot Hunts, Family Treasure Hunts, and the island’s famous bubble parties, ensuring the Island of Joy lives up to its name for the youngest guests.

JOALI Maldives has villas starting from USD 4,315 per night for two guests sharing a Luxury Water Villa with Pool on Bed and Breakfast basis. For additional details on JOALI Maldives’ Easter programme, please visit joali.com or contact reservations.jomv@joali.com.

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