News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
News
Sheraton Maldives Full Moon Resort & Spa reimagines island experience with resort-wide makeover
Sheraton Maldives Full Moon Resort & Spa has announced an exciting new chapter with a comprehensive resort-wide refurbishment. The transformation reimagines accommodations, dining venues, public spaces, and guest experiences while preserving the lush island environment that has defined the resort for generations. To celebrate this transformation, travellers are invited to experience the renewed island retreat with an exclusive long-stay offer. For a limited time, guests who book five nights or more will enjoy complimentary round-trip speedboat transfers on any available package, making it easier to discover one of the Maldives’ most naturally abundant private islands, located just 15 minutes from Velana International Airport.
Long before the Maldives became one of the world’s most sought-after luxury destinations, Sheraton Maldives Full Moon Resort & Spa had established itself as a place where genuine hospitality and nature coexist in perfect harmony. While many islands have been developed in recent years, Sheraton Maldives has had the rare privilege of allowing its landscape to flourish over time, creating a mature tropical sanctuary that cannot be replicated overnight. Today, the resort is building on that legacy with thoughtful enhancements that elevate the guest experience and preserve the character that has always made the island distinctive.

The island is home to nearly 200 varieties of tropical plants, 18 species of orchids, and more than 600 coconut trees, creating a vibrant ecosystem that welcomes guests from the moment they arrive. At its heart stands a magnificent banyan tree that has flourished for more than a century, a living reminder of the island’s rich heritage and enduring connection to the Maldivian landscape. The island’s tropical landscape has developed over decades and is home to native flora, abundant birdlife, and shaded pathways that distinguish it from many newer developments across the Maldives.
Alongside its ongoing sustainability initiatives, the resort’s current refurbishment has been carefully designed to enhance what guests have always loved about the island. Guestrooms and villas are being refreshed with contemporary design and enhanced comforts. Restaurants, bars, recreational facilities, the kids’ club, and public spaces are also being reimagined to create a more seamless and refined guest experience.

Every enhancement aims to meet the evolving expectations of today’s travellers while maintaining the warmth, authenticity, and natural charm that define Sheraton Maldives. Guests can relax on powder-soft beaches, snorkel vibrant coral reefs, enjoy diverse culinary experiences, and unwind at Shine Spa for Sheraton. Every stay balances timeless island charm with modern luxury.
“At Sheraton Maldives, our story has always been about bringing people together in an extraordinary island setting,” said Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa. “Our refurbishment is an investment in the future of the resort, ensuring our guests enjoy modern comforts while preserving the island’s extraordinary natural beauty and the heartfelt hospitality that have defined Sheraton Maldives for decades. We are excited to welcome returning and first-time guests to experience a timeless destination that continues to evolve while staying true to its roots.”

To mark this exciting new chapter, guests who book for five nights or more will receive complimentary round-trip speedboat transfers on any available package. Whether choosing a bed and breakfast escape or a curated dining package, every eligible booking includes this exclusive benefit. The offer provides added value and convenience from the moment they arrive in the Maldives.
Guests can be among the first to experience the next chapter of Sheraton Maldives Full Moon Resort & Spa by booking directly through the resort’s official website at www.sheratonmaldives.com or by contacting the reservations team at Sheraton.Maldives@sheraton.com.
Action
Sun Siyam Vilu Reef introduces guest-led coral restoration initiative
Surrounded by one of the Maldives’ most vibrant house reefs, Sun Siyam Vilu Reef, is inviting guests to leave behind more than memories. This World Nature Conservation Day (28th July 2026), the boutique island retreat officially launched its signature ‘Adopt-a-Coral’ initiative, giving travellers the opportunity to play an active role in restoring one of nature’s most precious underwater sanctuaries.

Driven by Sun Siyam Resorts’ overarching sustainability program, Sun Siyam Cares, this initiative provides a hands-on opportunity to safeguard the fragile aquatic landscapes of the South Nilandhe Atoll. Guests become active participants in the restoration process, carefully attaching live coral fragments onto specially designed nursery frames under the guidance of the resort’s marine experts. These structures are then carefully placed in nursery zones across the lagoon to flourish and rebuild vital habitats.

To commemorate the launch, guests enjoyed an interactive morning event featuring bespoke refreshments and a symbolic frame planting ceremony. Long after returning home, guests continue receiving personalised updates, allowing them to witness the growth of the very coral they helped restore, creating a lasting connection with the island and its surrounding waters.

“Our reef is the heart of our island, and protecting it is a responsibility we proudly share with every guest who visits us,” said Masdhooq Saeed, Cluster General Manager. “By giving our guests the opportunity to plant coral, we offer them a meaningful way to leave our sanctuary even better than when they arrived. It is a genuine privilege to empower our visitors to play a direct role in building a more resilient ecosystem while forging a lifelong bond with the Maldives.”
The Adopt-a-Coral initiative forms a key part of Sun Siyam Vilu Reef’s long-term sustainability vision, seamlessly combining luxury island hospitality with meaningful conservation efforts, guest participation, and community engagement. The resort’s spectacular house reef is home to an extraordinary diversity of coral formations, tropical fish, turtles, and countless other species, making its protection essential for future generations.
Action
Fushifaru Maldives offers access to Lhaviyani’s manta ray hotspot
One of the Maldives’ most anticipated marine spectacles has arrived – manta ray season is returning to Lhaviyani Atoll. As plankton-rich waters attract these gentle giants, the atoll transforms into a haven for unforgettable underwater encounters. Graceful, curious and inspiring, manta rays can often be spotted gliding effortlessly through the turquoise waters, creating magical moments for both snorkelers and divers.
Whether you’re taking your first plunge beneath the surface or you’re a seasoned ocean explorer, there’s nothing quite like the thrill of swimming alongside these incredible creatures in their natural habitat. Think vibrant coral reefs, abundant marine life and crystal-clear lagoons. Manta ray season offers an unforgettable experience that captures the true wonder of the Maldives.
One of Lhaviyani Atoll’s most renowned manta ray sites is Fushifaru Thila, located just three minutes by boat from Fushifaru Maldives. This protected dive site is home to a natural manta cleaning station, where cleaner wrasse and other small reef fish remove parasites and dead skin from the mantas. Watching these gentle giants gracefully circle the cleaning station as they pause for their underwater “spa treatment” is a truly remarkable sight and one of the highlights of diving in the Maldives.
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