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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Villa Nautica hosts Bollywood filmmaker Farah Khan for holiday stay

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Bollywood filmmaker and celebrated choreographer Farah Khan marked the festive season with a holiday escape to the Maldives, staying at Villa Nautica and experiencing the island’s signature mix of warmth, privacy, and ocean-side celebration.

A defining creative force in Indian entertainment, Farah Khan has shaped some of Hindi cinema’s most recognisable on-screen moments, from iconic dance sequences to blockbuster storytelling. Widely regarded as one of Bollywood’s most influential choreographers, she has worked across more than 80 films and received major recognition for her craft, including India’s National Film Award for Best Choreography and multiple Filmfare Awards.

Farah’s impact extends beyond choreography. As a director, she is known for beloved mainstream hits including Main Hoon Na, Om Shanti Om, and Happy New Year, bringing together spectacle, humour, and heart with a style that audiences instantly connect with. She is also a familiar face to viewers through television and entertainment formats, where her sharp wit and straightforward personality have made her a standout on screen.

Villa Nautica is located on Lankanfinolhu Island in the North Malé Atoll, just 20 minutes by speedboat from Velana International Airport, making it an easy choice for travellers planning a festive season getaway in the Maldives. The resort is known for its yacht-life inspired spirit, shimmering lagoons, and a vibrant range of ocean experiences, including diving and watersports, paired with relaxed island luxury for all-day unwinding.

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JEN Maldives by Shangri-La to host New Year’s Eve celebrations with Kuala Lumpur giveaway

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JEN Maldives by Shangri-La invites guests to welcome 2026 with an unforgettable New Year’s Eve Gala Night, where city views, exceptional cuisine, and live entertainment come together for a truly memorable celebration.

This New Year’s Eve, guests can indulge in an exclusive festive gala experience featuring an elaborate buffet dinner at Lime Restaurant. Specially curated for the occasion, the menu offers an extensive selection of international favorites and celebratory delights, promising a refined culinary journey to mark the final night of the year.

As midnight approaches, the celebration moves to the Azur Rooftop, where guests can enjoy a magical countdown under the stars. With panoramic views, a lively atmosphere, and the excitement building toward the New Year, Azur provides the perfect backdrop to welcome 2026 in style.

Adding to the evening’s excitement, the night will feature a live performance by famous Maldivian singer Mohamed Nasooh.

To make the evening even more rewarding, one lucky guest will win an exclusive prize for two:

  • A 3-night / 2-day stay at Shangri-La Kuala Lumpur
  • Roundtrip air tickets from Malé to Kuala Lumpur with Batik Air

This special giveaway is presented in collaboration with Concierge Group Maldives Pvt Ltd, adding an extra layer of excitement to the New Year’s festivities.

From gourmet dining and rooftop celebrations to live music and an exceptional giveaway, the New Year’s Eve Gala Night at JEN Maldives by Shangri-La offers an evening filled with elegance, entertainment, and unforgettable moments as guests count down to a brilliant start to 2026.

For reservations and bookings, please call the hotel at (960) 330 0888 or email to maldives@hoteljen.com.

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NH Collection Maldives Reethi Resort reopens after six-month renovation

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NH Collection Maldives Reethi Resort has officially reopened on 21 December following a six-month renovation programme aimed at upgrading accommodation, dining venues, and leisure facilities while preserving the island’s natural character.

Located in Baa Atoll, a UNESCO Biosphere Reserve, the resort is accessible by a 35-minute seaplane transfer from Velana International Airport. The property is situated close to Hanifaru Bay, a well-known marine area recognised for seasonal manta ray and whale shark activity.

The resort features 105 beach and overwater villas. As part of the renovation, new Beach Villas with private plunge pools have been introduced, alongside refreshed overwater villas offering lagoon views. Existing villas have also undergone upgrades to align with NH Collection’s brand standards.

Dining outlets at the resort have been refurbished, with a focus on offering a range of cuisines. Guests can also access a variety of water sports and marine-based activities, supported by the resort’s proximity to key dive and snorkelling sites in the atoll.

Wellness facilities have been enhanced with the reopening of the resort’s spa, which now offers updated treatment spaces. Recreational and leisure areas across the island have also been improved as part of the renovation works.

With its reopening, NH Collection Maldives Reethi Resort resumes operations as part of the NH Collection portfolio in the Maldives, targeting leisure travellers seeking access to Baa Atoll’s marine environment alongside upgraded accommodation and facilities.

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