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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Amilla Maldives unveils first dedicated pottery and ceramics studio on the island

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Amilla Maldives has announced a groundbreaking partnership with The Clay Studio Maldives, introducing the island’s very first dedicated pottery and ceramic production space. This innovative studio will invite guests to embark on a grounding, tactile journey, deeply rooted in local artistry and mindfulness.

Set to provide an unhurried sensory experience, the upcoming studio aligns seamlessly with Amilla’s signature gentle rhythms and commitment to holistic well-being. Designed as a meditative retreat, this space will encourage guests to slow down, connect with the earth, and tap into the creative flow of working with clay.

Through this collaboration, the resort will further enrich its vibrant tapestry of cultural and artistic programming. The studio will offer a welcoming haven for all generations, featuring thoughtfully crafted workshops in wheel throwing, hand building, and pottery painting. Guided by skilled artisans, adults, couples, and inquisitive young minds from the Sultan’s Village kids club will have the opportunity to immerse themselves in the quiet satisfaction of creation.

Each session will empower guests to transform raw clay into personal narratives, crafting authentic, locally fired keepsakes. These unique creations will serve as meaningful mementos of their time on the island, tangible souvenirs that are truly “Made in Maldives.”

This partnership with The Clay Studio Maldives beautifully reflects our commitment to celebrating local creativity. By bringing this contemporary ceramic tradition to our shores, we look forward to honoring homegrown talent and offering our guests an intimate, immersive way to engage with Maldivian creative culture.

The forthcoming clay studio will add a tactile dimension to Amilla’s carefully curated blend of wellness, nature-led experiences, and the serene ease of island life.

For more information about Amilla Maldives, please visit www.amilla.com.

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InterContinental Maldives invites guests to reconnect through yoga and mindfulness

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With International Yoga Day fast approaching, InterContinental Maldives Maamunagau Resort invites guests to reconnect the mind, body and spirit through a curated programme of new wellness focused experiences at its award-winning AVI Spa. Celebrating the global day of mindfulness and movement, the resort will introduce a series of restorative spa activities designed to inspire balance and relaxation, and allowing guests to find their inner calm amidst the serenity of the Indian Ocean.

Guests can begin their days with Aqua Yoga at The Retreat, available from 6am–11am. This gentle, water-based yoga practice combines mindful movement with the soothing support of water, helping to improve flexibility and enhance balance. Guests are encouraged to welcome deep relaxation in the tranquil overwater setting. As evening falls, the 60-minute Floating Sound Therapy session begins at AVI Spa, running from 6pm–8pm. Floating effortlessly on water, participants are immersed in a deeply calming sensory journey as the soothing vibrations of Tibetan singing bowls and delicate chimes create a calming atmosphere of relaxation and renewal.

Wellness and mindfulness are at the heart of the InterContinental Maldives experience. Inspired by the turquoise waters that surround the island, the overwater AVI Spa serves as a sanctuary for restoration and rejuvenation. The award-winning spa features six tranquil overwater treatment villas, each designed to harness natural light, ocean sounds and the calming rhythm of the sea. From holistic therapies to immersive wellness rituals, expert therapists guide guests through transformative experiences that nurture both physical wellbeing and emotional balance, making InterContinental Maldives an idyllic destination for wellness-focused escapes.

AVI Spa is hosting a full-day wellness experience dedicated to mindful movement and wellness. The day will begin at sunrise with an energising yoga session designed to awaken the body and mind. Guests will then enjoy a nourishing breakfast to support their wellness journey. Throughout the day, guests can firstly immerse themselves in Floating Yoga, balancing across calm waters. Guests will have the opportunity to explore their strength, balance, and flexibility through Aerial Yoga, using suspension techniques to deepen movement and core engagement. As the day unfolds, guests will reconnect through guided breathwork, and meditation practices focused on clarity and mindfulness. The day will conclude with a restorative Yoga Flow and Sound Healing session, offering the perfect opportunity to unwind and end the day in a state of balance and renewal.

Aqua Yoga (45 minutes) from $85++ per person, Floating Yoga (45 minutes) from $85++ per person, Floating Sound Therapy (60 minutes) from $170++ per person and Aerial Yoga (60 minutes) from $50 ++ per person. Breathwork & Meditation (60 minutes) from $45++ per person.

Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions.

For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.

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Kandolhu Maldives unveils exclusive dining collaboration with Chef Benjamin Peifer

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This December, Kandolhu Maldives is set to host an extraordinary gastronomic event in collaboration with celebrated German Chef Benjamin Peifer. Recently named Chef of the Year 2025 by Gault & Millau, Peifer brings his highly distinctive culinary vision to the Maldives. His signature approach masterfully blends traditional Japanese techniques with carefully selected regional ingredients, with all dishes prepared over an open fire to create intense aromas and complex flavour profiles.

Benjamin Peifer’s journey from a baker’s apprentice to a two-star Michelin chef has forged a unique path in the world of high-end gastronomy. At his restaurant, Intense in Wachenheim, he creates an original fusion where traditional Palatinate pub fare meets Japanese haute cuisine. His goal is to deconstruct regional tastes into their core components and reimagine them, resulting in dishes that are both comforting and excitingly new.

Peifer’s culinary style is deeply connected to his personal history. After an unfulfilling start as a baker, he found his calling in the restaurant industry, drawn to its creativity and immediate feedback. He honed his skills at establishments like Zum Schwanen and Ketschauer Hof before opening Intense in 2017 with his wife, Bettina, who serves as the restaurant’s maître d’ and sommelier. He is known for reinterpreting everyday ingredients with exceptional technique and imagination, aiming to showcase the potential of what is readily available.

The collaboration features two distinct evenings of epicurean excellence, both beginning with a personal Meet & Greet. The first event on Saturday, 26 December, presents a bespoke four-course dinner, while the second evening on Tuesday, 29 December, offers an elevated five-course Wine & Dine experience. In keeping with Chef Peifer’s “no menu, trust the chef” philosophy, guests are invited to embrace a spontaneous and immersive culinary journey.

Discerning travellers and epicureans are encouraged to secure their reservations early to partake in this perfect blend of Maldives luxury and Michelin-starred artistry.

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