News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Featured
Kuramathi Maldives announces private wellness programmes with Imron Zulfikar
Kuramathi Maldives has announced the arrival of esteemed holistic wellness practitioner Imron Zulfikar, who will undertake an exclusive residency at the resort from 15 December 2025 to 3 January 2026. During this period, guests will have the opportunity to participate in bespoke wellness experiences crafted by a recognised expert in integrative health.
Throughout his residency, Imron will conduct a series of private wellness sessions designed to restore balance, promote renewal, and enhance long-term wellbeing. His practice brings together ancient therapeutic traditions and contemporary fitness science, resulting in personalised programmes that support harmony, mobility, and emotional resilience. Signature offerings include:
- Watsu Water Healing Journey: A restorative treatment conducted in warm water, combining elements of shiatsu, massage, and gentle movement to release deep tension, soothe the nervous system, and foster a sense of tranquillity.
- Chakra Balance Therapy: A holistic session that aligns mind and body through crystal healing, guided meditation, and calming massage techniques.
- Meridian Deep Release Massage: A therapeutic blend of deep tissue massage and acupressure aimed at easing chronic tension, improving flexibility, and stimulating energy flow.
- Accu Glow Facial: A rejuvenating facial incorporating acupuncture and customised skincare to activate collagen production, detoxify the skin, and enhance natural luminosity.
- Oriental Slim Detox Massage: A treatment grounded in Traditional Chinese Medicine, combining acupuncture and massage to promote lymphatic drainage and support detoxification.
Imron is an accomplished wellness lifestyle coach and holistic fitness specialist with more than ten years of experience in acupuncture, tension release therapies, yoga, Pilates, and personal training. His integrative methodology nurtures physical alignment, emotional balance, and overall vitality.
He has worked with numerous luxury resorts and an impressive roster of high-profile clients, including Serena Williams, Emma Watson, Richard Branson, and members of the UAE Royal Family. Celebrated for his intuitive approach and refined technique, Richard Branson has previously referred to Imron as having “golden hands.”
Kuramathi Maldives looks forward to offering guests this exceptional opportunity to engage in transformative, individually tailored wellness experiences during Imron’s residency.
Drink
Felice Capasso brings award-winning mixology to The St. Regis Maldives Vommuli this February
The St. Regis Maldives Vommuli Resort will host World Class Global Bartender of the Year 2025, Felice Capasso, for an exclusive Tastemaker Series collaboration from 4–5 February. The partnership further strengthens the resort’s position as a destination for discerning travellers seeking craftsmanship, cultural depth, and refined experiences.
Located on a private island in the Dhaalu Atoll, The St. Regis Maldives has established a contemporary interpretation of island glamour. Its signature villas include some of the most coveted accommodations in the Indian Ocean, notably the John Jacob Astor Estate—one of the Maldives’ largest overwater residences—and the tranquil, beachfront Caroline Astor Estate. Each estate offers generous living spaces, expansive pools, and panoramic views, reflecting the resort’s dedication to elevated, residential-style luxury.
Within this sophisticated environment, The Whale Bar—an iconic overwater structure—will serve as the setting for Capasso’s arrival. As evening falls, the venue will adopt a vibrant Latin-inspired ambience, where guests will enjoy family-style small plates, bespoke cocktails, and rare vintages on tap while the sunset illuminates the lagoon. In this atmospheric setting, Capasso will unveil an exclusive cocktail menu for his bar takeover, blending classical technique with modern creativity.
On the following day, the resort will host an intimate Masterclass led by Capasso, centred on rum. The session will explore the spirit’s history, its regional expressions, and the narrative approach that distinguishes exceptional mixology. His expertise—rooted in precision, intuition, and storytelling—offers guests a rare opportunity to engage with a leading figure in the global bar industry.
This collaboration forms part of the resort’s ongoing Tastemaker Series, which brings influential creators and innovators to the island. By welcoming talents such as Felice Capasso, The St. Regis Maldives Vommuli Resort continues to craft immersive, evocative experiences that embody the distinctive spirit of St. Regis.
Drink
Sun Siyam Olhuveli unveils Milano, Olive Bar and Crust & Flame on Dream Island
Sun Siyam Olhuveli has introduced three new dining and social venues on its Dream Island — Milano, Olive Bar, and Crust & Flame — each conceptualised by the award-winning Studio Sixty7. Together, the venues bring a contemporary expression of coastal European style to the Maldives, blending refined design, effortless island living, and a sense of community that positions Dream Island as the resort’s newest lifestyle and entertainment hub.
Milano – An Italian Soul with a Front-Row Kitchen
Milano celebrates the warmth and generosity of Italian dining, presented through a coastal aesthetic that feels both relaxed and refined. The open kitchen serves as the heart of the restaurant, where guests can watch chefs craft handmade pasta, simmer traditional sauces, and prepare wood-fired dishes. The experience is intimate and engaging, reflecting the sincerity of Italian cooking.
Studio Sixty7 designed the space with an olive-green palette, arched features, textured off-white plaster, linen drapery, and sculpted timber furnishings. Deep green crittall-style glazing adds a quiet elegance, while patterned floors create a gentle visual rhythm. As evening falls, woven pendant lights warm the room, making Milano ideal for leisurely lunches and romantic dinners. Every design detail balances Italian flair with Maldivian tranquillity.

Olive Bar – The New Entertainment Pulse
At the centre of Dream Island’s social energy, Olive Bar offers a refreshed take on family entertainment, hosting nightly performances from acoustic musicians and cultural acts to lively DJ sets. By day, it provides a relaxed lounge environment; by night, it transforms into a vibrant social hub.
The bar’s design embraces coastal openness, featuring timber shutters, adaptable lounge seating, abundant greenery, and natural textures that reflect Studio Sixty7’s craftsmanship-driven approach. Gentle ambient lighting completes the atmosphere, creating a welcoming setting for conversation, laughter, and shared experiences.

Crust & Flame – Casual, Beachside, and Comfort-Driven
Crust & Flame offers a relaxed beachside dining experience centred around artisanal brick-oven pizzas and contemporary light dishes. Its striking emerald-and-sage terrazzo pizza oven serves as the visual anchor of the venue, glowing subtly in natural light as chefs prepare fresh creations throughout the day.
Muted olive and white tiles, moss-toned upholstery, and dark timber seating create a coastal trattoria feel, while maintaining a distinctly Maldivian beach ambience — toes in the sand, ocean breeze drifting through the space, and a focus on simple, well-crafted comfort food.
Reflecting on the creative direction, Lee McNichol, Co-founder of Studio Sixty7, noted that the aim was to craft spaces that feel like a gentle exhale — warm, textured, softly lit, and subtly inspired by European coastal landscapes. Co-founder Jose Rivero added that the intention was to build venues that feel lived-in and soulful, where guests naturally settle into the experience rather than simply dine or watch a performance.
Hassan Adil, General Manager of Sun Siyam Olhuveli, commented: “Our vision for Dream Island was to create a place where guests immediately feel the rhythm of island life — relaxed, social, and full of positive energy. Milano, Olive Bar, and Crust & Flame each offer something distinct, yet together they form a cohesive atmosphere that encourages connection and enjoyment. It is Olhuveli at its most effortless and playful.”
With the launch of these venues, Dream Island evolves into a dynamic culinary and social destination where design, flavour, and ambience come together seamlessly. This development reflects Sun Siyam Olhuveli’s continued journey toward contemporary lifestyle hospitality, grounded in the warmth and authenticity of Maldivian service.
Sun Siyam Olhuveli now offers more than twenty restaurants and bars across its islands, ensuring an ever-diverse dining landscape shaped by creativity, global influence, and the joy of island living.
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