News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
News
Amilla Maldives hosts ‘Around the World in Wonder’ New Year experience
Amilla Maldives welcomed the New Year with Around the World in Wonder, a globally inspired celebration beneath the Maldivian night sky.
The evening began with Around the World in a Glass, a beachfront cocktail journey with flavours from across the globe. A gourmet dinner buffet followed under the stars, each dish reflecting Amilla’s signature artistry. During the evening, Morgan Martinello, General Manager of Amilla Maldives, addressed the island with a warm welcome, sharing a few words of gratitude and reflection to set the tone for the night ahead.
The main stage, set over the pool, became the heart of the night bringing together an international line-up of performers. World rhythms flowed through the evening with DJ Elaiva, layered with vibrant saxophone interludes by Sharif and live sets from Australia’s Hamilton Band. Visual theatre unfolded around the stage as acrobats, aerialists and fire-led performances by Fiesta Creations brought movement and light, while cultural dance moments gently invited guests to join in. Throughout the night, Sid, the emcee, guided the celebration with warmth and an easy charm.
As midnight approached, the Hamilton Band led the countdown. Fireworks lit the sky above the lagoon, adding a dazzling finale to fire-lit performances and marking the arrival of 2026.
The celebration flowed into the early hours at Tessera, where DJ Kushan kept the rhythm alive, letting guests move seamlessly between music, conversation, and quiet moments by the sea.
Amilla Maldives’ Around the World in Wonder offered immersive, elegant, and personalised luxury, setting the tone for a year of connection, discovery, and island magic.
Drink
Huvafen Maldives hosts exclusive Riedel Wine experience led by Maximilian J. Riedel
Huvafen Maldives is hosting an extraordinary wine experience in collaboration with Riedel, the world-renowned Austrian glassware company, led by 11th-generation CEO Maximilian J. Riedel. The exclusive event will take place in Vinum, Huvafen’s underground wine cellar – the first of its kind in the Maldives – offering guests a uniquely immersive setting to explore the art of wine enjoyment.
Over two evenings, Maximilian J. Riedel, the eleventh generation of family owned company RIEDEL, will personally guide an intimate group of guests through a sensory tasting of iconic wines using four distinct glasses from the RIEDEL Veloce collection, highlighting how the shape and size of each glass considerably influences aroma, texture and flavour – a hallmark of Riedel’s renowned approach to wine enjoyment.
Carrying forward a remarkable family legacy, Maximilian leads the Austrian glassware company with great success and a keen spirit for the Zeitgeist. He continues to redefine the so called Riedel Wine Glass Experience. Each year, these comparative tastings inspire, educate, and entertain more than 50,000 participants all over the world.
“Maximilian Riedel’s expertise brings an extraordinary dimension to wine enjoyment,” said General Manager, Noel Cameron. “This partnership aligns perfectly with our philosophy of curating unforgettable, refined experiences for our guests, where every detail, from the wine to the glass, is considered.”
“A glass can make the wine shine or destroy its magic. This is why we at Riedel offer exclusively functional tools. Their only purpose is to support and present the wine in its best possible way,” said Maximilian Riedel. “I am looking very much forward to demonstrate which enormous difference glasses make, in this extraordinary underground setting of Huvafen Fushi. Guests will experience and enjoy how the functional glasses enhance their wine enjoyment.”
For reservations or to explore exclusive packages, please contact the resort’s reservations team at stay@huvafenfushi.com.
News
InterContinental Maldives Maamunagau rings in 2026 with ocean-inspired festive programme
InterContinental Maldives Maamunagau Resort welcomed 2026 with an extraordinary festive season inspired by the mysteries of the ocean, culminating in a spectacular New Year’s Eve celebration themed “Atlantis: The Lost Kingdom.” Set against the turquoise backdrop of the Indian Ocean, the resort transformed into a world of myth, artistry, and immersive island experiences.
Throughout the festive period, guests were invited to journey through a thoughtfully curated programme that blended refined celebration with meaningful connection. From the ceremonial Christmas Tree Lighting and joyful family moments to hands-on creative workshops, wellness experiences, and ocean-led adventures, the season unfolded as a celebration of togetherness, discovery, and mindful luxury.

The highlight of the festivities arrived on New Year’s Eve, where guests gathered for an elegant cocktail reception followed by a grand gala dinner beneath the stars. Inspired by the mythical splendour of Atlantis, the evening featured captivating live performances, artistic choreography, and immersive entertainment that brought the underwater legend to life. As midnight approached, the shoreline became the stage for a breath-taking starlit drone show, illuminating the night sky and marking the arrival of the New Year in radiant style.

Wellness and creativity were also woven seamlessly into the programme, with visiting specialists offering personalised movement sessions, celestial journeys under the night sky, and ocean-inspired art experiences that invited guests to slow down, reconnect, and create lasting memories.

Reflecting InterContinental Maldives’ commitment to True Hospitality for Good, the festive celebrations honoured both indulgence and intention, bringing guests together in a setting where celebration, nature, and storytelling coexist in perfect harmony.

As the final moments of the festive season faded into golden island mornings, Maamunagau stood as a place where meaningful experiences, shared joy, and timeless memories defined the start of a new year.
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