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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

Awards

InterContinental Maldives earns second consecutive Travel + Leisure family resort honour

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InterContinental Maldives Maamunagau Resort has been recognised among the Top 10 Best Resorts for Families in the Maldives by the Travel + Leisure Luxury Awards Asia Pacific 2026, marking the second consecutive year the resort has received this distinction.

Set within the pristine blue of Raa Atoll, the resort continues to be a meaningful island address for families seeking space, ease and time together. From beach and overwater villas to thoughtful programming for children and teens, InterContinental Maldives creates moments for every generation. Younger guests are invited into the world of Planet Trekkers, while teens can enjoy their own rhythm

on the island, from spa specials and games to time on the water and relaxed moments with new friends. Families can spend their days exploring the lagoon, learning about the marine life that surrounds Maamunagau, or sharing quiet evenings as the sky softens over the Indian Ocean. It is this balance of discovery, calm and togetherness that makes each stay feel deeply personal.

“We are incredibly honoured to be recognised as one of the Maldives’ leading family resorts for two consecutive years,”said Reinhold Johann, General Manager of InterContinental Maldives Maamunagau Resort.“Family travel is central to our purpose here at InterContinental Maldives, and this award shines a light on our incredible team, whose genuine care consistently earns the highest praise from our guests. From curated experiences for all ages to multigenerational island adventures, we remain committed to making every family feel completely at home in our little slice of paradise.”

The T+L Luxury Awards Asia Pacific celebrate exceptional hotels, resorts and travel experiences across the region, with winners selected by readers of Travel + Leisure Southeast Asia, Hong Kong & Macau.

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Hideaway Beach Resort to host Maldives Hideaway Resort Run 2026

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Hideaway Beach Resort & Spa has officially launched the second annual Maldives Hideaway Resort Run 2026, with the main race set to take place on 18 September 2026 as part of a wider World Wellness Weekend programme from 17 to 20 September 2026 on the natural island of Dhonakulhi in Haa Alifu Atoll. The event brings together destination running, wellness, fitness, and island-inspired lifestyle experiences in one of the Maldives’ most scenic luxury resort settings.

The official partnership signing and launch ceremony, held at Muraka Maalam, Maagiri Hotel in Malé, brought together key event partners to formalise their commitment to the Maldives Hideaway Resort Run 2026. The event featured the official unveiling of the branding theme, event logo, launch video, and running jersey, all inspired by Hideaway Beach Resort & Spa’s lush tropical vegetation, natural island landscape, and Flora & Fauna. Guests were also introduced to the scenic race routes, designed to highlight the resort’s pristine beaches, island pathways, and tranquil surroundings. The race route spans three distinct terrains: North point beach, island trails, and the Deluxe Water Villa jetty.

The initiative is endorsed by Visit Maldives and delivered in partnership with TFG as race partner, with race consultation, registration, timing, and bib services powered by TFG Races. Maldivian joins as transport partner, Coral Glass as content partner, and Sporting Vacanze as agent partner. This partnership reflects continued collaboration between tourism, aviation, media, sports, and lifestyle stakeholders in supporting wellness tourism in the Maldives.

The Maldives Hideaway Resort Run 2026 will feature a 10K Challenge and a 5K Fun Run, welcoming both experienced runners and recreational participants. The 5K route will cover one lap of the resort’s scenic course, while the 10K will complete two laps. Participants will receive a race timing bib powered by TFG Races, a partner goodie bag, and the official Flora & Fauna Greenery Run T-shirt. Trophies will be awarded to the top three male and female finishers in both the 5K and 10K categories.

Beyond the race itself, the World Wellness Weekend programme will offer a curated series of activities including shakeout runs, stretching sessions, fitness clinics, group workouts, sunrise and sunset yoga, aqua yoga, sound bath experiences by Naga Healing, wellness experiences, and evening entertainment. The programme has been designed to balance movement, recovery, connection, and celebration throughout the event period.

“Following the success of the historic inaugural edition in 2025, we are delighted to launch the Maldives Hideaway Resort Run in 2026,” said Mohamed Muzaffar Ahmed, Business Development Manager of Lily Hotels. “With the continued endorsement of Visit Maldives and the support of our partners, this event reflects the growing opportunity to position the Maldives as a destination for luxury wellness, sports, and active travel. Our ambition is to develop the Maldives Hideaway Resort Run into one of the country’s leading luxury destination running events, offering participants an experience that is truly unique to the Maldives.”

Speaking at the launch ceremony, Managing Director and CEO of Visit Maldives, Ibrahim Shiuree, highlighted the significance of events such as the Maldives Hideaway Resort Run in inspiring greater participation in sports tourism and diversifying demand for visiting Maldives as well. He emphasised that initiatives of this nature play an important role in positioning the Maldives not only as one of the world’s leading luxury holiday destinations, but also as an emerging destination for sports, wellness, and active travel. He commended the work behind the event and highlighted the value of continuing such experiences to strengthen the Maldives’ competitiveness in the global travel market.

The event is open to international guests and Maldivian residents, with dedicated participation packages available for participants booking directly with the resort. Packages include a stay at Hideaway Beach Resort & Spa, meal plan benefits, transfer arrangements, and access to selected resort experiences during the event period.

Registration is free. The official TFG Races registration page will be available soon, while participants may reserve their slots in advance by contacting Hideaway Beach Resort & Spa reservations.

For packages, registration, and event details, please click here for the official brochure.

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Entertainment

Second Hard Rock Cafe Maldives music festival strengthens cultural exchange

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The vibrant music festival held at Hard Rock Cafe Maldives on the 19th of this month was successfully concluded, marking its second consecutive year in collaboration with Alliance Française de Male’. The event once again delivered a dynamic celebration of music, culture, and international artistic exchange.

Building on the success of its inaugural edition, this year’s festival featured a carefully curated lineup of three bands and two solo artists, creating a high-energy fusion of local and international talent that captivated audiences throughout the evening. The collaboration between Hard Rock Cafe Maldives and Alliance Française continued to strengthen cultural ties through music, offering a platform where local talent could perform alongside international artists in a shared creative space.

The lineup included:

  • Equatic Vibe (Maldives)—full band
  • SkyRock (Maldives)—full band
  • Funk Island (Sri Lanka)—featured international highlight band
  • Dr. Tatsuya Daniel (USA)—solo keyboard artist
  • Katherine (Sri Lanka)—solo expat keyboard artist

This year’s edition was further strengthened through important cultural sponsorships and institutional support, which played a key role in bringing together an internationally diverse lineup. The featured international band Funk Island (Sri Lanka) was sponsored by the French Embassy in Sri Lanka and the Maldives, while Dr Tatsuya Daniel (USA) was supported by the United States Embassy in the Maldives, reinforcing the role of cultural diplomacy in enabling artistic exchange.

The festival also forms part of the global spirit inspired by La Fête de la Musique (World Music Day), an annual celebration that originated in France in 1982. Created to encourage both amateur and professional musicians to perform freely in public spaces, the initiative promotes the idea of “music everywhere, for everyone.” Held annually on 21 June, it has since grown into a worldwide movement celebrated in more than 120 countries, uniting people through the universal language of music.

“Music remains one of the most powerful tools for cultural connection. This partnership with Hard Rock Cafe Maldives allows us to bring French and international artistic influences closer to the Maldivian audience while celebrating local creativity. We are proud to see this festival grow into a much-anticipated annual event,” said Beblai Gabin, Director at Alliance Française de Male’.

“Hosting this festival for the second consecutive year is a testament to the strong collaboration we have built with Alliance Française and the incredible support from our community. Bringing together local bands with international artists creates an unmatched energy that truly defines the Hard Rock Cafe spirit,” said Frederic Lebegue.

Guests were treated to an immersive live music experience, with performances spanning multiple genres and styles, delivering the signature high-energy atmosphere that the festival has become known for. The seamless blend of local and international acts reinforced the event’s reputation as a standout cultural highlight in Malé’s annual calendar.

Organisers expressed their appreciation for the continued partnership and strong audience turnout, noting that the success of the second edition sets a strong foundation for future expansions of the festival.

The evening concluded on a celebratory note, with enthusiastic feedback from attendees underscoring the festival’s growing popularity and its role in promoting music-driven cultural exchange in the Maldives

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