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Taj Hotels and Shangri-La Hotels form Industry-First Alliance

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Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations

Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.

Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:

  • Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
  • Earn points across 200 hotels, 27 countries and 131 destinations:  Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
  • Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.

 Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.

As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.

Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Reiki Master Nikki begins August residency at Amilla Maldives’ Javvu Spa

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Amilla Maldives is hosting holistic wellness practitioner Nongluck Chuaychuang, known as Nikki, for a month-long residency at the resort’s Javvu Spa.

Running from 2 to 30 August 2026, the residency offers guests a collection of treatments focused on physical relaxation, energy alignment and mental wellbeing.

A Reiki Master and sound healing specialist, Nikki has practised at luxury wellness destinations around the world. During her residency at Amilla, she is offering treatments tailored to guests’ individual needs, with sessions designed to release physical tension, support energy flow and encourage relaxation.

“True healing begins when we give ourselves the space to slow down, listen within, and return to our natural rhythm,” Nikki said.

The programme includes The Nikki Essence, her signature holistic massage, as well as Reiki Energy Healing, which focuses on subtle body alignment.

Guests can also take part in sound bath journeys using Tibetan and crystal bowls, or book intuitive bodywork sessions designed to provide restorative release.

The residency forms part of Javvu Spa’s wellness programme, which incorporates treatments and practices intended to support physical and emotional balance.

Sessions are available at Javvu Spa throughout the residency, with advance reservations recommended.

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Reconnect with nature at Milaidhoo Maldives this World Wellness Weekend

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This September, Milaidhoo Maldives invites guests to press pause and reconnect with what matters most. From 18th to 20th September, the boutique island retreat in Baa Atoll, a UNESCO Biosphere Reserve, will mark World Wellness Weekend with a thoughtfully curated programme of experiences celebrating movement, mindfulness and the simple joy of being immersed in nature.

At Milaidhoo, wellbeing isn’t centred on strict routines or quick fixes. It comes naturally through the island’s slower pace, the restorative power of the ocean, time spent outdoors and fresh, nourishing cuisine inspired by the Maldives. On the small island, guests are gently encouraged to switch off, breathe deeply and savour each moment.

This philosophy is reflected at Serenity Spa, where a dedicated team of therapists and wellness practitioners share a deeply personal approach to wellbeing. Every treatment is thoughtfully tailored, blending time-honoured healing traditions with genuine care to help guests relax and restore themselves.

To celebrate World Wellness Weekend, Milaidhoo has created a three-day programme of complimentary and signature experiences, from sunrise yoga and aqua meditation to aerial wellness sessions and a workshop on mental wellbeing led by visiting practitioner Dr Lim Xiang Jun, who combines traditional healing wisdom with modern medical knowledge. Guests and the Milaidhoo Family members will also come together for Moving Together, a relaxed community jog along the Water Villa Jetty, celebrating the wellbeing that comes from sharing experiences with others.

Programme of activities as follows for the World Wellness Weekend:

Friday, 18th September 2026

08.00 – Complimentary Morning Yoga
Yoga Pavilion
Begin the day with a gentle yoga practice surrounded by the peaceful sounds of the ocean.

11.00 – Mental Wellbeing and Stress Management Workshop
Yoga Pavilion | Complimentary | 45 minutes
Led by Dr Lim Xiang Jun, visiting practitioner at Milaidhoo. A Modern Traditional Doctor, Dr. Lim combines traditional healing practices with modern medical knowledge, sharing practical approaches to managing stress and supporting mental wellbeing.

19.00 – Moonlit Sound Journey
Yoga Pavilion | $35++ per person (minimum of 4 guests)
A calming evening experience using sound and vibration to encourage deep relaxation beneath the Maldivian night sky.

Saturday, 19th September 2026

08.00 – Complimentary Aqua Workout
Compass Pool
A refreshing water-based workout to energise the body and mind.

11.00 – Group Aerial Yoga Flow
$35++ per person (minimum 4 guests)
A guided aerial yoga session combining movement, balance and mindful breathing.

16:30 – Moving Together
Water Villa Jetty | Complimentary
A one-hour relaxed jog along the Water Villa jetty, open to all guests and Milaidhoo Family members, celebrating movement and connection.

Sunday, 20th September 2026

08.00 – Complimentary Morning Yoga
Yoga Pavilion

11.00 – Aqua Sonic Meditation
Compass Pool | Complimentary
A unique meditation experience combining the calming environment of water with soothing sounds.

15.00 – Aerial Thai Wellness
Yoga Pavilion | $35++ per person (minimum of 4 guests)
A gentle wellness session inspired by Thai therapeutic movement techniques.

At Milaidhoo, wellbeing is not something to be added to island life, it is naturally part of it.

This World Wellness Weekend, guests are invited to take time for themselves, discover new ways to unwind and enjoy the simple pleasures of being fully present.

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Vakkaru Maldives elevates overwater luxury with new pool villas

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Vakkaru Maldives, the award-winning private island resort set within the UNESCO Biosphere Reserve of the Baa Atoll, has revealed the launch of a new villa category: the Overwater Villa with Pool.

The new Overwater Villa with Pool is available to book now for stays from 22 October 2026 onwards. Combining the spacious, light-filled layout and direct lagoon access that define a stay at Vakkaru with the addition of a private pool suspended above the water, the new category offers an enhanced overwater experience. Each villa offers 165 sqm of villa space and a private pool of 23 sqm, creating an intimate sanctuary where the lagoon begins at the doorstep and the horizon stretches uninterrupted to the edge of the Indian Ocean.

Comprising odd-numbered villas 211 to 245, the new Overwater Villa with Pool category sits within Vakkaru’s carefully considered overwater collection, which also includes the resort’s signature Overwater Deluxe Pool Villa. The new category has been designed for guests who seek the freedom of private outdoor space alongside the calm and seclusion that only an overwater setting can offer.

Introductory rates for 2026 start from US$1,650++ per night in low season, with shoulder season rates from US$1,950++ and festive season rates from US$4,500++. All rates are combinable with current seasonal offers.

To better reflect the distinction within its overwater collection, Vakkaru Maldives will simultaneously rename the current Overwater Pool Villa category to Overwater Deluxe Pool Villa. This is a name change only, with no amendments to villa features, inventory or rates.

Vakkaru Maldives was recognised with one MICHELIN Key in the MICHELIN Guide Hotel Selection 2025 and was recently ranked No. 9 among the Best Resorts in Asia in the Travel + Leisure World’s Best Awards 2026. The resort was also named World’s Leading Private Island Resort and Indian Ocean’s Leading Resort at the World Travel Awards 2025, marking its sixth consecutive year of recognition.

For reservations, please visit vakkarumaldives.com or contact reservations@vakkarumaldives.com.

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