News
Taj Hotels and Shangri-La Hotels form Industry-First Alliance
Two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations
Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the “Warmer Welcomes” programme, which integrates Taj InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance. Both Taj and Shangri-La are renowned worldwide for their exceptional service philosophy that is deeply rooted in, and inspired by, the cultures and traditions of the markets they operate in.
Recognition is Just the Beginning
The “Warmer Welcomes” programme will offer Shangri-La and Taj’s combined 6 million loyalty programme members the benefits most important to them:
- Recognition: Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching.
- Earn points across 200 hotels, 27 countries and 131 destinations: Members of either program will now be able to earn award points in their preferred programme while staying with Taj or Shangri-La whether in Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other key destinations in the world.
- Seamless redemptions: Members will be able to convert points to redeem awards between both programmes.
Rakesh Sarna, MD and CEO Taj Hotels Resorts and Palaces said: “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”
“As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,” said Shangri-La Acting President Madhu Rao. “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”
India and China are currently the fastest-growing major economies of the world. They have the fastest-growing outbound travel markets in terms of number of travellers and have witnessed double-digit year-on-year growth for the past few years.
As part of its “Loyalty Is” fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, the most recent being Infinite Journeys with Singapore Airlines. In addition, Golden Circle has recently introduced programmes such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Most recently, Taj InnerCircle also redesigned its Epicure programme, renewed with offers that extend globally. It now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.
Action
Banyan Tree Vabbinfaru marks first Hawksbill turtle hatchling event since 2015
Banyan Tree Vabbinfaru has recorded the return of a Hawksbill sea turtle to its shores for the first time since 2015, with eggs laid in January hatching on the afternoon of 23 March, marking a meaningful moment for the island and its surrounding marine environment.
The eggs, laid on 24 January, have now hatched, with tiny hatchlings emerging beneath sun-warmed sands and making their way across the beach into the lagoon. The moment was quietly witnessed by guests and resort associates, offering a precious and moving glimpse into one of nature’s most delicate life cycles.
The return comes alongside Banyan Tree Vabbinfaru’s ongoing marine conservation efforts, led by its on-site Marine Lab – one of the first resort-based marine conservation programmes in the Maldives. For over two decades, the Marine Lab has contributed to coral restoration, reef protection, marine biodiversity monitoring and environmental education.
The Banyan Tree Marine Lab actively engages guests and associates through ongoing conservation activities, including Marine Talks on turtle and shark conservation, reef restoration and monitoring, as well as ongoing turtle identification and monitoring initiatives that support broader research efforts across the country.
Hawksbill turtles, listed as critically endangered, continue to face threats across the Maldives from habitat loss, marine pollution and climate change. Their rare return to shore serves as a gentle yet powerful reminder of the responsibility we share in protecting these fragile species and the ecosystems they depend on.
“Moments like are truly special,” said Alex Burden, Marine Lab Manager at Banyan Tree Vabbinfaru. “The return of a sea turtle to our shores is a powerful reflection of what long-term commitment and genuine care for the marine environment can achieve.”
Family
Sun Siyam Iru Veli curates Easter experience with dining and live entertainment
This Easter, Sun Siyam Iru Veli invites guests to enjoy a magical island programme from April 2nd to 6th, 2026, inspired by shimmering ocean blues and playful coastal elements. Part of Sun Siyam’s Privé Collection, the resort presents a five-day celebration where curated dining, family-friendly activities, wellness moments, and live entertainment come together to create an immersive Easter escape for couples and families alike.
At the heart of the celebration is Easter Day, when the island comes alive with experiences for all ages. Families can enjoy the Grand Easter Egg Hunt and Cocoa & Bunny moments, where little ones can meet and pet bunnies while sipping hot cocoa, while the Magical Splash Pool Party celebration brings together music, refreshments, and a lively island atmosphere. As evening falls, a Special Easter Buffet opens, followed by Wonders of the Ocean—a captivating live performance that brings a sense of magic to the lagoon setting.
The enchanting evening is brought to life through performances by magician Ahmed Shaman. Known for his engaging and interactive style, his work celebrates local talent while adding a sense of wonder to the island. From close-up illusions to playful mind-reading moments, each performance invites guests to become part of the experience, creating memories that feel both personal and unforgettable. His presence reflects the resort’s ongoing commitment to showcasing Maldivian artistry while enriching the guest journey.
Throughout the week, guests can explore a diverse lineup of experiences, including themed international buffets, beachfront lobster BBQ under the stars, cocktail nights, and live music. Younger guests are engaged through creative and playful activities, such as Easter card making, egg painting, kite flying, and musical games. The Ocean Spa welcomes all to unwind with special promotions that aim to bring a soft, seasonal glow to both mind and body. From sandbank picnics to sunset entertainment and wellness-led experiences, Easter 2026 at Sun Siyam Iru Veli invites guests to create lasting memories in a setting shaped by the shimmering lagoons and the rhythm of the ocean.
For more information and to book your Easter escape, please visit Sun Siyam Iru Veli Offers page.
News
TIME recognises Six Senses Laamu among World’s Greatest Places for 2026
TIME Magazine has named Six Senses Laamu to its prestigious World’s Greatest Places of 2026 list, recognising destinations that offer extraordinary experiences, innovation, and meaningful impact around the globe. The accolade highlights the resort’s pioneering marine conservation initiatives and its immersive approach to sustainability-driven luxury in the Maldives.
“Being recognised by TIME as one of the world’s greatest places is an incredible honour for our team,” said Marteyne van Well, Regional General Manager. “Our vision has always been to demonstrate that hospitality and meaningful environmental stewardship can coexist. This accolade celebrates the dedication of our entire resort team, and local community who work every day to protect Laamu’s remarkable ecosystem.”
Situated in the remote Laamu Atoll, Six Senses Laamu is distinguished by its integration of environmental research into the guest experience. Central to this effort is the Sea Hub for Environmental Learning in Laamu (SHELL), a purpose-built marine research centre that hosts resident NGOs and one of the world’s most ambitious resort-based conservation programmes.
Through the creation of the Maldives Underwater Initiative (MUI) in collaboration with different NGOs, the resort has played a key role in reef restoration and marine research across the atoll. Following the global coral bleaching event of 2024, scientists released three million coral larvae grown in on-site laboratories onto damaged reefs while cloning vulnerable coral species to support ecosystem recovery.
The resort also supports groundbreaking research initiatives across the Laamu Atoll. The Manta Trust has catalogued more than 150 individual manta rays in the region and utilises the world’s first underwater contactless ultrasound scanner to monitor pregnant mantas, while the Olive Ridley Project leads critical sea turtle conservation programmes. Ongoing seagrass research has also identified previously undocumented species and confirmed these ecosystems as vital nurseries for reef fish.
A defining element of Six Senses Laamu is how these scientific initiatives are woven directly into the guest experience. Visitors can explore the laboratories and galleries at SHELL, participate in marine conservation initiatives, dive alongside working biologists, and earn specialty diving certifications focused on manta rays and reef ecosystems.
Surrounded by turquoise waters, Six Senses Laamu features overwater and beachfront villas built with sustainably sourced materials and is the only five-star resort in Laamu Atoll, Maldives. The resort continues to serve as a model for how hospitality can support scientific discovery and long-term environmental protection while delivering unforgettable guest experiences.
For more information, please visit the resort’s website.
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