News
Taj enhances InnerCircle loyalty program
Maldives.net.mv – Taj Hotels Resorts & Palaces, custodian of Taj Exotica Resort & Spa and Vivanta by Taj Coral Reef resorts in Maldives, announced an all new Taj InnerCircle program with augmented features and enhancements, applicable across all brands globally.
Members stand to benefit from an enriched array of opportunities including a series of unique experiences as well as a seamless point redemption process. The reborn program now also gives the option to members to give back to society by contributing towards altruistic initiatives by donating points.
Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts & Palaces said, “We are excited to launch the “reborn” Taj InnerCircle program driven by valuable advice from our members. We feel most fortunate to have the guidance and counsel from our guests who have been loyal to Taj for generations. Our firm belief in the principles of Mutual Respecthas guided us to ensure we demonstrate our loyalty to guests who are loyal to our hotels and to our colleagues.”
No blackout dates, easy redemption process with a myriad of opportunities ranging from accommodation, restaurants, spas and no expiry of points for active members are the basic principles of the reborn Taj InnerCircle.
Taj InnerCircle will continue to remain committed to Giving Back to Society in the area of health and nutrition for under privileged children; Taj InnerCircle has empanelled NGO’s involved in this realm with a view to meaningfully assist. Staying true to its values and embedded commitment to community-Taj, through Taj InnerCircle program, will also match member contributions made towards this noble cause in the first month.
Taj InnerCircle portal has undergone a major makeover which incorporates a friendlier user interface design, new website and app. Features include a calendar of partner events, gift certificates and an endless source of inspiration for point redemptions.
News
Ifuru Island Maldives partners with Toddy to launch lifestyle collection
Ifuru Island Maldives has unveiled a vibrant new collaboration with Toddy, bringing together contemporary design and authentic island storytelling in a limited-edition lifestyle collection. Thoughtfully curated to reflect the rhythm and color of modern Maldivian living, the collection introduces three distinctive creations: sunglasses, quick-dry beach towels, and lenticular postcards.
The Ifuru x Toddy sunglasses are a bold expression of island artistry, drawing from the kaleidoscopic hues of the Maldivian reef and the unmistakable vibrancy of the parrotfish. Designed for both style and performance, the lightweight Mas (Ainu) shades feature polarised TAC lenses with anti-glare technology and 100% UV400 protection. Crafted with flexible yet durable frames, anti-slip detailing, and protective lens coatings to resist saltwater corrosion, they offer a seamless blend of innovation and effortless sophistication, equally suited for sun-drenched days and ocean-bound adventures.
The quick-dry beach towels reinterpret an icon of Ifuru Island, the resort’s signature three palm trees. Both emblematic and understated, the design is paired with highly functional craftsmanship. Made from absorbent microfiber, the towels are exceptionally quick-drying, lightweight, and compact, designed to move effortlessly from beach to lagoon. With sand-off technology woven into their structure, they offer a refined yet practical solution for guests seeking comfort without compromise, ensuring the island stays with you, but the sand does not.

Completing the collection, the lenticular postcards offer a poetic tribute to the rhythm of island time, shifting from sunlit brilliance to the deep, glowing tones of sunset. With imagery that transforms in motion, each piece captures the fleeting beauty of a single day in paradise, reimagined as an interactive and enduring keepsake.
“This collaboration is a celebration of Maldivian talent and storytelling,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Partnering with Toddy allows us to showcase local artistry while creating meaningful, design-led pieces that resonate with our guests long after their stay.”
Founded by siblings Fayaz and Riyaz, Toddy has grown from humble beginnings into a proudly Maldivian brand rooted in storytelling. Inspired by generations of cultural narratives from ancient seafaring legends to mythical tales, each design carries a sense of history reimagined through a modern lens, positioning Toddy as a distinctive voice within the region’s creative landscape.
“Working with Ifuru on this was something special. We got to take the feeling of the island and turn it into a small collection, each piece carrying a bit of its colour, movement, and calm. At Toddy, we’ve always believed the best things you take with you are the ones that hold a memory. These are made to travel, but more importantly, to bring you back to those moments at Ifuru. Big thanks to the team for trusting us to help tell their story through design,” shared Riyaz.
The Ifuru x Toddy collection is available exclusively at Ifuru Island Maldives, offering guests a unique opportunity to connect with the destination through thoughtfully designed, locally inspired pieces.
Awards
Reethi Faru Resort earns 2025 British Airways Holidays Customer Excellence Award
Reethi Faru Resort has been recognised with the 2025 British Airways Holidays Customer Excellence Award for exceptional service, facilities, and guest experiences.
This prestigious accolade positions the resort among the highest-rated hotels globally, based on verified guest reviews collected by British Airways Holidays in collaboration with Feefo, the world’s leading platform for authentic buyer feedback.
Guests evaluated their stays across key aspects including location, service quality, cleanliness, and sleep comfort, resulting in an overall score out of five. Reethi Faru Resort achieved an outstanding rating of 4.9/5.
Mark Hall, Head of Product and Sourcing at British Airways Holidays, said: “Congratulations to Reethi Faru Resort on this outstanding achievement. Delivering such consistent excellence truly reflects the dedication and care your team puts into every stay and every customer. At British Airways Holidays, we value partners who share our commitment to putting customer experience at the heart of everything we do, reflected in our Customer Excellence Awards. Reethi Faru Resort is a shining example of that. We’re proud to work with you and celebrate this success.”
For Reethi Faru Resort, the award underscores a philosophy centred on delivering not just stays, but memorable island experiences where thoughtful service meets unspoiled natural beauty.
News
The Standard Maldives curates sustainability-focused Earth Hour programme
The Standard, Maldives invites guests to switch off, slow down and come together for an evening that celebrates sustainability through atmosphere, flavour and connection. On 28 March 2026, the resort will dim non-essential lighting across the island, transforming the night into a thoughtfully curated experience where low light sets the mood and meaningful moments take centre stage. From 6.00 PM to 8.30 PM, guests are encouraged to enjoy dinner earlier in the evening at any of the resort’s restaurants as the island begins to power down. As darkness falls, The Standard, Maldives offers a series of experiences designed to show that saving energy can feel effortless—and still be vibrant.
The evening’s culinary highlight is a Japanese Affair Set Dinner, served beachside at Kula Beach from 6.30 PM to 9.30 PM, priced at USD 85 per person. Refined flavours, open skies and the natural ambience of the shore come together for a dining experience that proves everything tastes better under the stars.
As the lights go out, the energy shifts to Todis Beach, where guests are invited to go off the grid with glow-in-the-dark cocktails and mocktails, available àla carte from 8.30 PM to 9.30 PM. A ‘Buy One, Get One Free’ offer encourages guests to sip, glow and keep the night going, proof that low power does not mean low spirit. The atmosphere is elevated further with a bonfire and live, unplugged acoustic guitar performance, creating an intimate setting for conversation, storytelling, stargazing or quiet reflection. With rhythms guided by nature rather than electricity, the evening embodies the essence of Earth Hour in a way that feels relaxed and social.
By blending conscious choices with carefully crafted experiences, The Standard, Maldives reinforces its commitment to sustainability while staying true to its ethos of elevated yet unpretentious hospitality.
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