News
Maldives unleashes video campaign in India with PVR Cinemas
The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas pan-India for a 2-week video campaign that will run in all major cinema halls of the PVR auditoriums. The promotion had been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of the major
blockbusters — PIKU and Bombay Velvet from 8 May to 21 May 2015.
The cinemas where the Maldives clip will be shown are: New Delhi – PVR Anupam Saket, New Delhi, PVR Vikaspuri, New Delhi, PVR Priya, PVR Plaza, Select Citywalk; Gurgaon – PVR Ambience Mall, PVR MGF Mall; Mumbai — PVR Juhu, PVR Mulund, PVR Goregaon, PVR Phoenix Mills Worli, PVR Phoenix Market City Kurla, PVR Andheri Citi Mall; Bangalore – PVR Forum Mall, PVR Phoenix Market City Whitefield, PVR Banagalore MS Regaliaa Elements Mall, Hyderabad — PVR RK Cineplex, PVR Forum Mall Kukkapally; Chennai – PVR Ampa Mall; Kolkata — PVR Avani, Cinemax Mani Square Mall.
Mohamed Adam, Deputy Managing Director, MMPRC said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway — there is something for everyone.”
Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9% compared to year 2013. Maldives offers free visa on arrival for all nationalities which is a further incentive for the Indian traveler to visit Maldives.
2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives.
Featured
Dusit Thani Maldives and beOnd Airlines announce exclusive discounts and benefits
Dusit Thani Maldives, a premier Thai-inspired luxury resort, has announced an exclusive partnership with beOnd Airlines, a premium leisure airline renowned for its exceptional services and luxury. This collaboration offers travellers a unique opportunity to enjoy exclusive privileges when booking their stay at Dusit Thani Maldives through beOnd Airlines.
Passengers flying with beOnd are eligible for a special offer at Dusit Thani Maldives, including discounts of up to 10% for stays between November 1, 2024, and April 30, 2025. Dusit Gold members receive additional discounts and privileges, further enhancing the benefits for loyal guests.
To access these exclusive offers, passengers must present a valid beOnd booking reference and use the booking code FLYDTMD when making a reservation at Dusit Thani Maldives.
This partnership strengthens the seamless travel experience that both Dusit Thani Maldives and beOnd Airlines aim to deliver to their discerning guests.
“We are thrilled to collaborate with beOnd Airlines and offer their passengers an opportunity to experience the unique blend of luxury and serenity at Dusit Thani Maldives,” said Jean-Louis Ripoche, Area General Manager, Maldives. “This partnership allows us to create more memorable stays for travellers looking to explore the beauty of the Maldives with the convenience and style that both Dusit Thani and beOnd Airlines are known for.”
Celebration
Waldorf Astoria Maldives Ithaafushi unveils Sixties Glamour holiday celebration
The Waldorf Astoria Maldives Ithaafushi invites guests to step back in time with its “Sixties Glamour” festive theme, capturing the elegance and charm of a bygone era. From December 15 to January 7, the resort transforms into a sixties-inspired setting with a chic colour palette of blue, white, silver, and black, adorned with pearls, bold accents, and iconic decorations. Guests will experience a world of vintage style, complete with family-friendly activities, unforgettable events, culinary delights, and festive experiences.
“We’re delighted to once again invite our guests to enjoy the magic of the holidays with us,” said General Manager TJ Joulak. “Our ‘Sixties Glamour’ program invites guests to embrace the spirit of the season in an atmosphere of timeless elegance and create unforgettable memories with loved ones.”
The resort offers a variety of spacious accommodations suitable for couples and families, from overwater villas to Ithaafushi – The Private Island, providing the ultimate island escape. A full calendar of events and sixties-inspired holiday decor ensures that guests are surrounded by festive cheer and celebrations, including the following highlights:
Guests can embrace the season’s magic with events for all ages. Highlights include a Christmas Tree Lighting Ceremony at Peacock Alley on December 17, featuring festive music and seasonal treats. On December 25, Santa Claus and his team will bring joy to NAVA Beach with gift-giving and a chance to meet Santarina and the elves. A sixties-themed fashion show for kids and teens will also offer young guests an opportunity to showcase their style on the runway.
For the season’s major celebrations, a grand tent will host Christmas Eve and New Year’s Eve festivities, complete with world-class cuisine and captivating entertainment. Additionally, “Cinema Under the Stars” at the Lagoon Pool provides a unique experience with a movie night under the Maldivian sky.
The resort’s 11 distinctive dining venues will elevate the holiday dining experience with exclusive, specially crafted menus. Signature options include “Timeless Pairing” at Amber, featuring oysters and champagne, and the “Festive Flavours of Japan” at ZUMA, offering an elegant tasting menu. At Terra, “Dom Perignon Prestige” pairs gourmet dishes with Dom Perignon Champagne, while Yasmeen presents a festive buffet inspired by Lebanese street food. Guests can also enjoy a curated wine experience at Rock, savour fresh lobster and champagne by the ocean at Mirror Pool, and partake in festive brunches at ZUMA and Tasting Table. The “Maldivian Charm” dinner highlights local flavours, while “A Tale of Two Wines” at Glow features Bordeaux and Burgundy wines paired with gourmet cuisine. Another unique experience awaits at Li Long’s Laba Festival feast.
Guests seeking relaxation can enjoy holistic wellness practices led by visiting experts, Shree and Dr. Syed, including Himalayan Sound Bath Meditation, Acupuncture, and Pranic Healing. For younger guests, special wellness activities include “Splash and Fun” at the Aqua Wellness Pool, a “Beauty Camp” for girls, and a “Fitness Boot Camp” for children.
This holiday season, Waldorf Astoria Maldives Ithaafushi invites guests to create unforgettable memories surrounded by the glamour and warmth of the sixties.
Cooking
Domenico Carella and Fabrizio Margarita unite for innovative culinary experience at Patina Maldives
Patina Maldives has announces an exclusive culinary pop-up, Ultra Milano by Domenico Carella, taking place from November 9th to November 13th, 2024. This exclusive experience will showcase the innovative culinary and mixology talents of Domenico Carella, a renowned figure in the food and beverage industry.
Carella has built an impressive career as a professional chef, bartender, and manager. With over a decade of experience, he has mastered the art of blending ingredients and flavours to create dishes that perfectly balance texture and taste. His culinary journey has taken him around the world, earning accolades such as Manager of the Year in Asia by “That’s Shanghai” in 2015.
At this event, Domenico Carella’s mixology will complement Fabrizio Margarita’s pizza artistry, reimagining dining with a sustainable flair at Veli Bar in Patina Maldives, Fari Islands.
Carella’s approach to food and beverage emphasises environmental respect and sustainability. His holistic vision ensures that all departments, from the kitchen to the bar, work harmoniously, aligning the procurement of raw materials to create a unified and sustainable operation.
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