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Maldives unleashes video campaign in India with PVR Cinemas

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The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas pan-India for a 2-week video campaign that will run in all major cinema halls of the PVR auditoriums. The promotion had been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of the major
blockbusters — PIKU and Bombay Velvet from 8 May to 21 May 2015.

The cinemas where the Maldives clip will be shown are: New Delhi – PVR Anupam Saket, New Delhi, PVR Vikaspuri, New Delhi, PVR Priya, PVR Plaza, Select Citywalk; Gurgaon – PVR Ambience Mall, PVR MGF Mall; Mumbai — PVR Juhu, PVR Mulund, PVR Goregaon, PVR Phoenix Mills Worli, PVR Phoenix Market City Kurla, PVR Andheri Citi Mall; Bangalore – PVR Forum Mall, PVR Phoenix Market City Whitefield, PVR Banagalore MS Regaliaa Elements Mall, Hyderabad — PVR RK Cineplex, PVR Forum Mall Kukkapally; Chennai – PVR Ampa Mall; Kolkata — PVR Avani, Cinemax Mani Square Mall.

Mohamed Adam, Deputy Managing Director, MMPRC said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway — there is something for everyone.”

Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9% compared to year 2013. Maldives offers free visa on arrival for all nationalities which is a further incentive for the Indian traveler to visit Maldives.

2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives.

Awards

Three-year winning streak: Canareef Resort Maldives honoured by HolidayCheck again

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In a significant achievement for the hospitality sector in the southern atolls, Canareef Resort Maldives has been officially recognised as a Recommended Resort for 2026 by HolidayCheck, the leading travel review platform for the German-speaking market. This prestigious accolade continues a remarkable winning streak, as the resort consistently earned this same recommendation in 2024 and 2025. This consecutive recognition underscores a steady commitment to service and guest satisfaction that resonates with travellers year after year.

As a primary guide for international travellers, HolidayCheck is considered a gold standard for guest trust because its recommendations are earned purely through authentic guest reviews rather than industry panels. To be “Recommended on HolidayCheck,” a resort must maintain a high recommendation rate and strong ratings from verified visitors, making it one of the most reliable endorsements for travellers worldwide. For the global community, this award serves as a clear indicator of consistency, ensuring that the experiences shared by previous guests are backed by a proven track record.

Located in the unique and intimate Addu Atoll, Canareef Resort Maldives offers a distinct 4.5km island experience that highlights the natural beauty and biological diversity of the region. The resort has become a favourite for international visitors seeking a complete tropical escape that caters to every interest. Guests can explore world-class diving sites and engaging excursions, or find balance through yoga and aqua aerobics. For those seeking relaxation, the spa provides a serene sanctuary, while the tennis courts offer the perfect space for active recreation. From the excitement of the water sports centre to the peaceful nature trails that wind through the island’s lush interior, guests can explore vibrant house reefs, enjoy the local heritage of the southern atolls, or relax in one of the 271 villas that offer a sense of space and privacy.

The management of Canareef Resort Maldives noted that receiving this recognition for the third consecutive year is a testament to the hard work of the entire team. They expressed gratitude to the global guests whose reviews have highlighted the resort as a welcoming destination and emphasised that this award motivates them to continue showcasing the authentic charm of Addu Atoll to the world. As Canareef looks ahead to 2026, it remains a top-recommended choice for those seeking a high-quality and memorable Maldivian getaway.

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OBLU NATURE Helengeli by SENTIDO unveils chef-led 9-Hands Dinner experience

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OBLU NATURE Helengeli by SENTIDO has announced a 9-Hands Dinner event scheduled to take place from 25 to 27 May, offering a curated dining experience as part of its guest programme.

The event will feature a multi-course menu developed by three chefs representing Egypt, Madeira and the Maldives. Each chef will present dishes reflecting their respective culinary backgrounds, combining different techniques and flavour profiles within a single dining concept.

The dinner is positioned as an interactive culinary experience, bringing together elements of storytelling and presentation alongside the menu. According to the resort, the concept is designed to highlight both innovation and traditional influences in cuisine.

The experience will be included within the resort’s plan for in-house guests, forming part of the overall stay offering.

Commenting on the event, General Manager Alain Trefois stated that the initiative reflects the resort’s focus on expanding guest experiences beyond standard dining formats. He noted that the event provides an opportunity for guests to engage with culinary presentation in a structured setting.

Anupam Banerjee, Vice President Food & Beverage at Atmosphere Core, said the collaboration brings together different culinary influences, combining regional ingredients and techniques into a single dining programme.

Located in North Malé Atoll, OBLU NATURE Helengeli by SENTIDO is known for its house reef and marine environment, offering a range of activities alongside its accommodation and dining options.

The resort has indicated that availability for the 9-Hands Dinner event will be limited, with advance booking recommended for guests wishing to attend.

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Featured

Sun Siyam Vilu Reef rolls out Wellness Week from 15–22 June

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, has announced plans to host a Wellness Week from 15 to 22 June 2026, in conjunction with Global Wellness Week. The programme will be led by international creative and fitness practitioner Ilariia Auvitu.

Ilariia Auvitu, whose background spans multiple countries and disciplines including acting, modelling and fitness, will guide a series of sessions focused on structured wellbeing practices. Her approach combines physical activity with routines aimed at supporting mental balance.

A key component of the programme is the Tech-Free Sunrise Yoga and Breathwork Ritual. The session is designed to provide a period of structured activity without digital devices, with a focus on breath control and guided movement aimed at supporting mental regulation.

The schedule will also include Morning Yoga with Flow sessions, intended to establish physical rhythm and energy for the day. In addition, Pool Fitness sessions will be conducted in the resort’s pool area, offering water-based exercise.

Selected evenings will feature Sunset Pilates and Stretching sessions. These will include low-impact exercises focused on strength and flexibility, followed by guided stretching.

Through the Wellness Week programme, Sun Siyam Vilu Reef is offering a series of activities aligned with the observance of Global Wellness Week, combining structured fitness sessions with a setting designed to support rest and recovery.

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