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Maldives unleashes video campaign in India with PVR Cinemas

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The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas pan-India for a 2-week video campaign that will run in all major cinema halls of the PVR auditoriums. The promotion had been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of the major
blockbusters — PIKU and Bombay Velvet from 8 May to 21 May 2015.

The cinemas where the Maldives clip will be shown are: New Delhi – PVR Anupam Saket, New Delhi, PVR Vikaspuri, New Delhi, PVR Priya, PVR Plaza, Select Citywalk; Gurgaon – PVR Ambience Mall, PVR MGF Mall; Mumbai — PVR Juhu, PVR Mulund, PVR Goregaon, PVR Phoenix Mills Worli, PVR Phoenix Market City Kurla, PVR Andheri Citi Mall; Bangalore – PVR Forum Mall, PVR Phoenix Market City Whitefield, PVR Banagalore MS Regaliaa Elements Mall, Hyderabad — PVR RK Cineplex, PVR Forum Mall Kukkapally; Chennai – PVR Ampa Mall; Kolkata — PVR Avani, Cinemax Mani Square Mall.

Mohamed Adam, Deputy Managing Director, MMPRC said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway — there is something for everyone.”

Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9% compared to year 2013. Maldives offers free visa on arrival for all nationalities which is a further incentive for the Indian traveler to visit Maldives.

2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives.

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Four Seasons Resorts Maldives honoured for 25 years of marine conservation efforts at HICAP 2026

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Four Seasons Resorts Maldives has won the 2026 Sustainable Hotel Award for Biodiversity Action & Education from Hotel Investment Conference Asia Pacific (HICAP). The award recognises 25 years of conservation, research and training at Four Seasons Resort Maldives at Kuda Huraa (since May 1998) and Four Seasons Resort Maldives at Landaa Giraavaru (since November 2006).

Winners are selected by an expert judging panel for innovative sustainability practices that can be replicated across Asia Pacific. The Biodiversity Action & Education category emphasises measurable conservation and practical learning. Four Seasons Resorts Maldives was recognised for connecting sustained conservation and scientific advances with hands-on learning for guests, local schoolchildren and young Maldivians.

The resorts’ Reefscapers partnership, launched at Kuda Huraa in 2001, encompasses more than 9,000 coral frames across one of the Indian Ocean’s largest artificial reef restoration projects. Decades of monitoring have supported peer-reviewed, AI-assisted research into coral survival, informing restoration methods as environmental pressures increase. Corals on mature frames now reproduce naturally, while spawning and larval-settlement research advances methods to repopulate damaged reefs and increase diversity.

That research also supports practical conservation education. Since 2023, Landaa has hosted the Baa Atoll Marine Biology Internship Programme, a three-stage, three-year initiative introducing students across the atoll to marine science.

Furthermore, the resorts’ government-accredited Apprenticeship Programme has produced 1,058 Maldivian graduates since 2001 and currently offers 14 career pathways, including Marine Conservation. A new, fully funded four-year Marine and Environmental Science apprenticeship with Maldives National University combines academic study with fieldwork at both Kuda Huraa and Landaa Giraavaru. The pathway progresses towards a bachelor’s degree.

“This award belongs to the people who keep doing the work,” says Armando Kraenzlin, Regional Vice President and General Manager. “Our marine biologists, conservation partners, gardeners and trainers turn years of experience into knowledge others can use. Guests and young Maldivians contribute too, learning alongside our teams and helping carry that work forward.”

Science that informs action

Marine Savers, the resorts’ conservation programme, operates from Marine Discovery Centres at Kuda Huraa and Landaa Giraavaru, working with long-term partners including Reefscapers and The Manta Trust.

Reefscapers achieved a Maldives first by collecting coral reproductive cells in the wild, then fertilising them and settling larvae under controlled conditions. During severe bleaching in 2024, teams relocated 28,000 corals to deeper, cooler waters.

The Turtle Rehabilitation Centres at Kuda Huraa and Landaa Giraavaru have cared for over 500 sea turtles. To date, of the many injured by ghost fishing nets carried into Maldivian waters by wider Indian Ocean currents, more than 280 have been released.

Both resorts also support manta research, with studies by Landaa’s onsite Manta Trust scientists identifying the world’s largest-known reef manta population. Their research contributed to Baa Atoll’s designation as the Maldives’ first UNESCO World Biosphere Reserve in 2011.

Learning through participation

Guest coral sponsorship funds restoration, with guests transplanting fragments alongside marine biologists and following their development on MarineSavers.com.

Marine Discovery Centres connect guests and local schoolchildren with this conservation work. At Kuda Huraa, the Junior Marine Savers introduces younger children to ocean conservation through hands-on marine discovery activities. Landaa’s one-to-one Trainee Marine Biologist Programme gives teenagers practical experience across six specialist modules, while garden tours connect cultivation with food, wellness and composting.

All of the resorts’ research, field reports and findings are shared with the Maldives wider resort community, students, researchers and a global audience via MarineSavers.com. The Reefscapers programme’s selection as a World Sustainable Hospitality Alliance case study further extends its relevance to the hospitality industry.

For more information and ways to participate in award-winning biodiversity conservation and education at Four Seasons Resorts Maldives, visit MarineSavers.com or contact the Resorts at reservations.mal@fourseasons.com or call +960 66 00 888.

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Siyam World Maldives adds JetCar Cinema to collection of island experiences

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At Siyam World, part of the Lifestyle Collection of Sun Siyam, even movie night comes with a twist. The resort has introduced its latest experience. JetCar Cinema, taking the classic drive-in concept off the road and straight into the lagoon. Because apparently watching a movie from a normal seat was never going to be enough.

The experience invites guests to hop into a JetCar, cruise across the lagoon and settle in for a film on a floating big screen, surrounded by the warm Maldivian waters and open night sky. Yes, you drive to the cinema. On the water. Part JetCar adventure, part drive-in cinema and completely Siyam World, it is a movie night with a rather different kind of front-row seat.

Then again, doing things differently is hardly new territory for Siyam World. Home to the Maldives’ largest floating waterpark, the country’s first in-resort horse ranch and its very own electric go-kart track the resort has built a reputation for turning the familiar holiday experiences into something entirely unexpected. JetCar Cinema is simply the latest addition to an island where ordinary has never been part of the plan.

Whether it is a date night with a difference or another holiday story worth bringing home, this is one cinema experience where the journey is just as much fun as the movie itself.

Lights, camera, splash. Movie night just found a new address.

JetCar Cinema welcomes up to four guests per session, with the film, drinks and popcorn all part of the experience. Ready to experience your own lagoon-side movie night? Discover the latest offers here. After all, at Siyam World, even a quiet night in comes with a little more going on.

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Atmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026

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Atmosphere Core has been recognised with two prestigious honours at the South Asian Travel Awards (SATA) 2026, receiving the titles of Leading Resort/Hotel Brand and Leading Hospitality Development Company.

The recognition reflects Atmosphere Core’s continued contribution to the hospitality landscape across the Maldives and beyond, and its commitment to creating distinctive guest experiences through thoughtful hospitality, strong brand identities and responsible development.

With a growing portfolio spanning the Maldives and international destinations, Atmosphere Core continues to build a diverse collection of hospitality brands, each shaped by its own identity and approach to guest experience. As its brands expand, the company continues to evolve its portfolio while staying grounded in its philosophy of delivering heartfelt hospitality.

The Leading Hospitality Development Company title further recognises Atmosphere Core’s development journey, which has expanded beyond its established Maldivian portfolio into new destinations and concepts. Most recently, the company marked its debut in Europe with the opening of BORGO MONCHIERO HERITAGE by Atmosphere in Italy, while continuing to develop its pipeline of new hospitality projects across key markets.

Commenting on the recognition, Salil Panigrahi, Managing Director at Atmosphere Core, said: “We are honoured to receive these two recognitions at the South Asian Travel Awards 2026. They reflect the dedication of our teams across our resorts, offices and development projects, and the trust of our guests, partners and industry colleagues. As we continue to grow, our focus remains on creating meaningful hospitality experiences while developing brands and destinations with a clear sense of identity and purpose.”

The South Asian Travel Awards are among the region’s recognised platforms celebrating achievements across the travel, tourism and hospitality sectors. The 2026 awards recognise organisations and individuals demonstrating excellence and contribution to the industry across South Asia.

The two SATA 2026 recognitions add to Atmosphere Core’s growing list of industry accolades and mark another milestone in the group’s continued development as an international hospitality company.

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