News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Innahura upgraded and relaunched as Nala Maldives by Jawakara
Crown & Champa Resorts on Monday opened its 11th resort in Maldives, upgrading Innahura Maldives Resort in Lhaviyani Atoll to a five-star property and rebranding it as Nala Maldives by Jawakara.
The resort was formally inaugurated by Tourism Minister Ibrahim Thoriq and Champa Brothers Chairperson Mohamed Moosa at a ceremony held at Nala Maldives.
Crown & Champa CEO Mohamed Solah said the resort had been redeveloped and reopened following two years of work. He said the property was designed as a five-star entry-level resort with operations shaped around sustainability.

Tourism Minister Thoriq Ibrahim said Crown & Champa is one of Maldives’ strongest and most innovative companies in the tourism sector. He also thanked the company for its continued contribution to tourism development.
Crown & Champa Resorts Chairperson Sara Moosa said Nala Maldives had been developed to remain competitive in the evolving tourism market.

Nala Maldives is located a 35-minute seaplane flight from Velana International Airport. The resort has 80 villas across four categories:
- 8 Romantic Beach Villas
- 20 Sunrise Beach Villas
- 22 Sunset Beach Pool Villas
- 30 Ocean Pool Villas
The property includes seven F&B outlets, including beach bars and restaurants serving international cuisine. It also features a spa offering eight types of treatments, along with a medical clinic.
Recreational facilities include tennis, football, volleyball, badminton, an indoor games room and a water sports centre.
The resort is designated as an adults-only property, open to guests aged 12 and above. Jawakara, located on the same lagoon and accessible by a two-minute speedboat ride, caters to guests travelling with children.
Photos: Dhauru/Next Media Group
Featured
‘Threading Time’: Stitched photo stories debut at Oaga Art Resort
Oaga Art Resort, a homegrown Maldivian brand where creativity thrives and stories unfold, has announced Threading Time, a captivating solo exhibition by Maldivian artist Hajja Nazwa. The exhibition will open on 5 December 2025 at Moo Gé Gallery by Suvāsthi, the art brand of Oaga Resorts, and will run until 6 January 2026, giving guests the chance to experience Hajja’s stitched photographic narratives throughout the festive season.
Threading Time explores memory, everyday life, and the subtle beauty of island living. Through a fusion of photography and embroidery, Hajja Nazwa transforms ordinary moments into enduring visual stories. Each stitched detail reflects scenes of Maldivian daily life—street corners, bursts of colour, the quiet rhythm of the city, and the serenity of the islands.
Reflecting on her work, Hajja said: “Photo embroidery gives me a gentle place to return to… a space where I can slow down, look closely, and connect with myself. The act of stitching feels like a conversation between my hands and my memories. It reminds me to notice the small things, to honour them, and to hold on to the parts of life that quietly shape me.”
The exhibition features 55 works from Hajja’s stitched-story collection, many based on her own photographs celebrating Maldivian culture, heritage, and everyday moments. The pieces encourage viewers to engage with the interplay of thread, colour, and light, creating a space where art, memory, and island life intersect.
The exhibition is curated by Ahmed Sobah, whose long-standing involvement in the Maldivian arts scene ensures a presentation that highlights the vibrancy, intimacy, and contemplative depth of Hajja’s work.
The exhibition will open with a ticketed event on 5 December, offering guests:
- A guided tour with the artist
- A curated dinner at Kaa Kada, Oaga’s signature restaurant
- Evening entertainment at Raa Baa bar
Date & Time: 5 December 2025, 16:00 – 22:30
Ticket Price: MVR 1,542 (USD 100)
Includes: Roundtrip speedboat transfer from Malé International Airport, exhibition access with guided tour, dinner, and entertainment.
From 6 December 2025 to 6 January 2026, the exhibition will be open to all resort guests, allowing visitors to explore Hajja’s work at their own pace in an intimate island gallery setting.
Moo Gé is the transformative creative space of Oaga Art Resort—a hybrid venue that functions as a movement studio, performance arena, and exhibition platform. Its fluid design allows it to adapt to the needs of artists and audiences alike. For Threading Time, Moo Gé becomes a dedicated gallery, enabling guests to experience Hajja Nazwa’s embroidered photographic works up close.
As part of Suvāsthi, Oaga’s artistic ecosystem centred on joy and creative expression, Moo Gé reflects the resort’s commitment to nurturing local and visiting talent. It is a place where culture, creativity, and island spirit come together, offering an experience rooted not only in observation but also in participation.
Oaga Art Resort continues to champion Maldivian artistry, giving guests the rare opportunity to engage with local talent in meaningful ways. Threading Time is more than an exhibition— it is an ongoing dialogue between artist, audience, and island life, where each thread and photograph tells a story of home, memory, and culture.
Featured
Firedoor at Grand Park Kodhipparu introduces overwater glass-floor dining
Grand Park Kodhipparu, Maldives has announced a distinctive enhancement to its acclaimed restaurant Firedoor, an award-winning luxury boutique dining venue recognised by the World Luxury Restaurant Awards. Renowned for its refined overwater setting and exceptional culinary craftsmanship, Firedoor now features a custom-designed glass floor, offering guests a remarkable view into the island’s vibrant marine world.
Suspended gracefully above the turquoise lagoon, the new glass-floor installation transforms Firedoor into an immersive sanctuary where fine dining and underwater discovery coexist. As guests enjoy carefully curated tasting menus, they can watch a dynamic natural tableau unfold beneath them—shoals of colourful fish, soft corals swaying with the current, and rays gliding silently through the sunlit waters below.
Firedoor has long been celebrated for its intimacy, craftsmanship, and elegant overwater design. The introduction of the glass floor elevates the restaurant’s identity even further, providing a perspective that is both unique and unforgettable—a seamless fusion of luxury, artistry, and the natural beauty surrounding Kodhipparu.
As a distinguished winner of the World Luxury Restaurant Awards, Firedoor has established itself as one of the Maldives’ most exclusive dining destinations. The new design feature reinforces this standing, enriching the venue’s sophisticated atmosphere while highlighting its deep connection to the island’s marine environment.
Crafted with careful attention to architectural integrity and environmental sensitivity, the glass-floor feature preserves the tranquillity of the lagoon while adding a new sensory dimension to the dining experience. The upgrade reflects the resort’s commitment to innovation, curated luxury, and experiences that embody the signature identity of Grand Park Kodhipparu, Maldives.
The enhanced Firedoor experience is now available exclusively to guests of Grand Park Kodhipparu, Maldives, inviting them to enjoy fine dining above the water, where culinary excellence meets the mesmerising beauty of the Indian Ocean.
-
Featured1 week agoVilla Park now accessible via new Villa Air seaplane route
-
Awards1 week agoKuda Villingili ranked 5th in Condé Nast Traveller Middle East’s top overseas leisure resorts 2025
-
Awards1 week agoCentara Grand Lagoon Maldives secures Readers’ Choice honour in Condé Nast Traveller Middle East Awards
-
News4 days agoJOALI BEING partners with Munich’s LVATE to launch science-led skin longevity facials
-
Celebration1 week agoMaldivian Christmas and New Year at Vakkaru Maldives: Timeless moments await
-
Entertainment4 days agoHoliday Inn Resort Kandooma Maldives announces week-long Music in Paradise experience with Kate Miller-Heidke
-
Business1 week agoBestbuy Maldives, Atmosphere Core elevate chef training with Michelin-star masterclass
-
Featured6 days agoHuvafen Fushi partners with Forbes Travel Guide in pursuit of five-star status


