News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Awards
RAAYA by Atmosphere recognised at International Sustainability Awards 2026
RAAYA by Atmosphere has announced its recognition as a winner at the International Sustainability Awards 2026, celebrating the resort’s commitment to responsible hospitality and environmental stewardship.
At the heart of the award is RAAYA by Atmosphere’s on-site composting programme, introduced in April 2024. All wet organic waste, including fruit and vegetable scraps, coffee grounds and eggshells, is processed on the island and converted into nutrient-rich compost for landscaping. Garden waste such as leaves, grass cuttings and plant trimmings is also composted instead of being discarded.
Today, approximately 600 kilograms of organic waste is converted into compost each month, with no food waste leaving the island. This has reduced the need for off-island transportation and disposal, saving approximately USD 2,400 each month while lowering the emissions associated with waste transfers. Most of RAAYA by Atmosphere’s waste is now sorted and managed in-house, with a garbage transfer vessel required only once every two months to transport recyclable materials.

Commenting on the achievement, Mario Stanic, General Manager of RAAYA by Atmosphere, said, “We are truly honoured to receive this recognition at the International Sustainability Awards 2026. Sustainability is deeply embedded in our vision and guides every decision we make, from protecting our natural surroundings and embracing responsible operations to creating meaningful experiences for our guests. This award is a testament to the passion and commitment of our entire team, whose dedication enables us to make a lasting positive impact while delivering exceptional Maldivian hospitality.”
The initiative is part of a wider commitment to sustainability across RAAYA’s operations. The resort’s solar power production increased from 382,856 kWh in 2024 to 1,541,286 kWh in 2025. Solar energy now accounts for 21% of the island’s total energy needs, up from 8% the previous year. The resulting reduction in carbon emissions nearly doubled, rising from 541 metric tonnes to 1,097 metric tonnes.

As a Green Globe Certified resort, RAAYA by Atmosphere continues to build on this progress through responsible waste management and resource conservation. Future plans include introducing a glass crusher to repurpose waste glass for construction and a green waste shredder to strengthen the island’s circular waste-management system.
The award recognises a team effort that turns everyday operational decisions into measurable results. For RAAYA by Atmosphere, sustainability is a part of the island experience, in how the island operates, grows and protects its natural environment.
RAAYA by Atmosphere is a 167-key private island resort in the pristine Raa Atoll, offering a distinctive blend of adventure, creativity and authentic Maldivian hospitality. The exclusive RAAYA Plan™ seamlessly blends the stay with the finest world cuisine, premium beverages, spa and wellness therapies, ocean experiences and curated artistic interludes. Balancing indulgence and relaxation with an engaging island lifestyle that encourages outdoor fun, nature exploration and immersive experiences for couples, families, and friends alike.
Action
Le Méridien Maldives announces padel retreat with world champion Juani Mieres
Le Méridien Maldives Resort & Spa invites padel aficionados and active travellers to trade the city court for an extraordinary island escape with The Maldives Padel Retreat, from 13 to 23 December 2026. Led by former World No. 1, Juani Mieres, the retreat invites guests to refine their game with a legend of the sport while embracing the pleasures of island life.
The 10-day retreat brings together expert coaching on a state-of-the-art padel court overlooking the turquoise lagoon, island discovery and a curated programme of wellness, recreation and exploration.
Widely regarded as one of the sport’s most respected figures, Juani Mieres reached World No. 1 and won multiple World Championship and World Padel Tour titles. Known as “The Gentleman of Padel” for his elegant playing style and precision, Juani will open up his playbook, giving guests an insider’s look at the techniques, tactics and secrets behind the game at its highest level. Daily small-group clinics, personalised coaching, match play and friendly competition give players the chance to refine their skills while embracing the social spirit that makes padel such a unique and engaging sport.

Designed for players seeking to elevate their game, padel enthusiasts eager to connect through a shared passion, and travellers drawn to an active escape with a sense of adventure, the retreat extends well beyond the court. The programme brings together wellness and relaxation, with sunset yoga rituals, guided stretching and recovery sessions creating a rhythm that moves naturally between energy and the serenity of island life.
“I am delighted to return to Le Méridien Maldives to host a Padel Retreat. Padel has grown at an incredible pace around the world over the past few years, bringing together a global community of players and enthusiasts. I experienced the resort in 2025, and its beautiful island offers a unique backdrop for the sport. I am excited to welcome players from around the world and share my passion for the game in such an inspiring destination,” said Juani Mieres.
Beyond the court, a different kind of adventure awaits. Guests can explore the vibrant housereef and encounter marine life in its natural habitat, glide across turquoise lagoons by kayak and paddleboard, or discover the art of hydroponic farming at one of the Maldives’ largest greenhouses. Five restaurants and bars offer a journey of flavours, from Japanese teppanyaki at Tabemasu to Mediterranean-inspired dining at Riviera, while La Vie, the adults-only bar, offers a relaxed atmosphere for sunset drinks and live music. Days unfold with endless summer moments at Au Soleil pool parties or a private beach picnic by the sea, while evenings invite guests to explore the Maldivian sky alongside the resident astronomer.

For younger guests and families travelling together, the Family Kids Hub offers a world of its own, with creative activities and experiences designed for curious little explorers. From culinary workshops and arts and crafts to marine conservation, children can follow their curiosity and make the most of island life while parents take to the court.
“At Le Méridien Maldives, we strive to create experiences that invite guests to engage, connect and discover. The Padel Retreat brings the spirit of the sport together with the pleasures of island life: a shared passion for padel, learning from an icon of the game and savouring the good life, from the court and the ocean to wellness, gastronomy and adventure,” said Thomas Schult, General Manager of Le Méridien Maldives Resort & Spa.

Located in the Lhaviyani Atoll on the natural island of Thilamaafushi, Le Méridien Maldives Resort & Spa is a 360-degree chic, eco-conscious island escape surrounded by a pristine lagoon and the Indian Ocean. The resort’s collection of overwater and beach villas, alongside two-bedroom villas ideal for families and groups of friends, offers an idyllic hideaway to indulge in island life, explore the surrounding waters and immerse in the beauty of the Maldives.

The Maldives Padel Retreat with Juani Mieres will take place from 13 to 23 December 2026. The retreat package includes:
- 10-night stay in an Overwater Villa
- Return seaplane transfers
- Full Board dining
- Padel Retreat programme with Juani Mieres
- One 60-minute massage per guest
- Complimentary yoga sessions, guided stretching and recovery sessions
- Complimentary daily watersports, including kayaking, paddleboarding and snorkelling
- 24/7 access to Waves Fitness Centre
- A collection of complimentary wellness and recreational activities
For more information or to book, please visit lemeridien-maldives.com or contact reservations.maldives@lemeridien.com.
Cooking
The Standard, Maldives’ Mediterranean restaurant Onda earns regional nomination
Just months after opening its doors and introducing a bold new expression of Mediterranean dining to the Maldives, Onda at The Standard, Maldives, by Hyatt has been nominated for Indian Ocean’s Best Mediterranean Cuisine Restaurant at the prestigious World Culinary Awards 2026.
The nomination marks a significant milestone for the restaurant, recognising Onda’s distinctive approach to Mediterranean cuisine, its commitment to exceptional guest experiences, and its growing reputation as one of the region’s most exciting dining destinations. Named after the Italian word for ‘wave’, Onda was conceived as a celebration of movement, connection, and shared experiences. Since its debut in April 2026, the restaurant has attracted guests with its vibrant flavours, relaxed sophistication, and seamless integration with the natural beauty of the Indian Ocean.
“We are incredibly honoured to receive this nomination,” said Justin Swart, General Manager of The Standard, Maldives. “From the beginning, our vision was to create a Mediterranean restaurant that felt approachable yet exceptional, where outstanding food, genuine hospitality, and the spirit of island living come together effortlessly.”
“One of the most rewarding aspects of Onda’s journey so far has been seeing guests return time and time again,” said Nandakumar Dharuman, Director of Culinary at The Standard, Maldives. “Many of our guests first discover Onda during their stay and then choose to dine with us again on another evening, whether revisiting a favourite dish or exploring something new from the menu. It’s especially gratifying to hear families and couples tell us that Onda became one of the highlights of their holiday experience. The feedback we receive consistently points to the same combination: exceptional food, a vibrant atmosphere, and genuine hospitality from our team. As we continue to grow, we remain committed to listening to our guests, being responsive to their preferences, and evolving our offerings to ensure that every dining experience feels fresh, memorable, and deeply personal.”
At the heart of Onda is a menu inspired by the coastal cultures of the Mediterranean, brought to life through premium ingredients, contemporary techniques, and a philosophy centred on sharing. Signature dishes such as Bouillabaisse Scampi, Red Snapper Crudo with Citrus and Daikon, and Wahoo Carpaccio showcase the restaurant’s commitment to freshness, simplicity, and bold expression of flavour.
Beyond the cuisine, Onda’s design plays a central role in the guest experience. Inspired by the rhythm and openness of life at sea, the restaurant blends natural textures, ocean-facing views, and effortless indoor-outdoor living. The result is a setting that transitions naturally from leisurely daytime dining to vibrant sunset gatherings, embodying The Standard’s signature balance of style, energy, and authenticity.
The World Culinary Awards serve as a global benchmark of excellence in the culinary and hospitality industries, celebrating the restaurants, chefs, and dining experiences that continue to raise standards worldwide. Onda’s nomination places it among the leading Mediterranean dining concepts across the Indian Ocean, further strengthening The Standard, Maldives’ position as a destination for distinctive culinary experiences. For the team behind Onda, the nomination reflects more than culinary achievement. It represents a collective commitment to creating meaningful moments around the table, where guests can connect through food, conversation, and the shared spirit of discovery.
As voting opens for the 2026 World Culinary Awards, The Standard, Maldives warmly invites guests, industry partners, and supporters to celebrate this exciting recognition and support Onda in its journey toward becoming the Indian Ocean’s leading Mediterranean dining destination. Since opening, Onda has redefined expectations of island dining through its energetic atmosphere, expressive flavours, and unwavering focus on hospitality. This latest nomination is not only a recognition of what has been accomplished, but also a glimpse of what lies ahead.
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