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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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THE OZEN COLLECTION and Champagne Guy Charbaut return with annual Champagne Week

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For six years, a remarkable partnership has quietly flourished between two houses—one rooted in the limestone slopes of Champagne, the other cradled by the turquoise waters of the Maldives. This October, THE OZEN COLLECTION once again welcomes the esteemed family-owned Champagne house, Champagne Guy Charbaut, for its annual celebration from 19th to 25th October 2026. What began as a meeting of philosophies has evolved into one of the most anticipated events in the Maldivian luxury calendar—a week where rare vintages, world-class gastronomy, and island elegance converge in a symphony of flavour and tradition.

Founded in 1936 in the UNESCO-listed village of Mareuil-sur-Aÿ, Champagne Guy Charbaut has spent nearly a century perfecting the alchemy of terroir and tradition, crafting cuvées that reflect the elegance of the French countryside’s limestone slopes. This dedication to authenticity and craftsmanship mirrors THE OZEN COLLECTION’s philosophy of redefining luxury through curated, meaningful experiences. What began as a meeting of philosophies in 2021 has blossomed into a tradition that reinvents itself each year—a union that Nicolas Laguette, Director of Wines at Atmosphere Core, describes as “the very essence of what modern luxury should be: a harmonious dialogue between heritage and innovation”.

OZEN LIFE MAADHOO | 19th to 21st October

The celebrations commence at OZEN LIFE MAADHOO with The Benthic Bubble Soirée at M6m, the Maldives’ most celebrated underwater restaurant. On the evening of 19th October, guests will indulge in an exclusive dining experience six metres beneath the lagoon, where each course is thoughtfully paired with a bespoke Champagne, surrounded by the silent dance of reef sharks and eagle rays.

On 20th October, the vibrant spices of TRADITION INDOCEYLON take centre stage in the beloved Champagne & Spice dinner—a bold symphony of Franco-Indian flavours where the warmth of South Asian cuisine meets the precision of French winemaking. This guest-favourite event returns year after year, celebrated for its daring pairings and unforgettable sensory journey.

The Maadhoo chapter concludes on 21st October with Brunch Royale at THE PALMS, a masterclass in the theatrical art of sabrage followed by a lavish Champagne brunch where bubbles flow as freely as the ocean breeze.

OZEN RESERVE BOLIFUSHI | 23rd to 25th October

The celebration continues at OZEN RESERVE BOLIFUSHI, beginning on 23rd October—World Champagne Day—with an unforgettable over-water dining experience at ORIGINƎ, where ocean-inspired delicacies are elevated by rare vintages from the Guy Charbaut cellar.

On 24th October, the Champagne & Spice dinner returns at SAFFRON, once again proving the irresistible alchemy of Indian warmth and French finesse. This event has become a hallmark of the collaboration, showcasing how the complexity of spice harmonises with the nuanced profiles of fine Champagne.

The series culminates on 25th October with The Sabrage Sundowner at OZAR—a dazzling poolside soirée where golden hour meets golden bubbles. Guests will enjoy Champagne tastings, live entertainment, and a sunset celebration that captures the very essence of Maldivian luxury.

A Beloved Tradition, Included in Every Stay

What makes this annual celebration truly unique is its seamless integration into THE OZEN COLLECTION’s all-encompassing holiday plans. All Champagne events are included on a complimentary basis for guests staying under the INDULGENCE™ Plan at OZEN LIFE MAADHOO and the RESERVE™ Plan at OZEN RESERVE BOLIFUSHI. Curated menus, Champagne-paired dinners, and exclusive tastings are woven into the guest experience without additional charge—a testament to the resorts’ philosophy of effortless, worry-free luxury.

Beyond the events, guests may discover the Maison’s exceptional range at both resorts—from the enveloping Cuvée de Réserve ‘Old Vines’ Brut to the expressive Rosé 1er Cru Brut—each bottle an invitation to elevate the everyday into the extraordinary.

As Xavier Charbaut reflects on the enduring partnership: “What began as a meeting of philosophies has blossomed into a tradition that reinvents itself each year. These shores have become a second home for our Champagnes, where the salt-kissed air seems to amplify their vibrancy. As we raise our glasses to six years of shared excellence, we see not an endpoint, but a horizon brimming with possibilities.”

Beyond the Celebration: A Legacy of Learning

Each year, this enduring partnership extends beyond the shores of the Maldives. As part of the collaboration, future sommeliers and wine enthusiasts from THE OZEN COLLECTION travel to France to explore the historic grounds of Maison Guy Charbaut and the broader Champagne region. These immersive journeys offer a rare opportunity to deepen their understanding of the land, the craft, and the philosophy behind each bottle—enriching the intimate bond between both houses and ensuring that the knowledge and passion shared across borders continue to inspire generations of hospitality professionals.

Nicolas Laguette, Director of Wines at Atmosphere Core, adds “What we share with the Charbaut family is more than a wine programme—it is a meeting of philosophies rooted in authenticity, heritage, and a passion for excellence. This year, our guests can expect an even more immersive celebration, with rare vintage tastings, underwater aged Champagne, intimate masterclasses, and culinary experiences that honour the artistry behind each cuvée. Ultimately, this is about connection—to the land, to the craft, and to the people who make it all possible.”

Elevate your escape with an exceptional offer. Book direct to enjoy up to 20% savings—your seamless journey to unforgettable luxury begins here.

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Grand Park Kodhipparu redefines family escapes with ‘Life in Residence’ offer

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As luxury travel continues to evolve, today’s travellers are placing greater value on quality time together, shared experiences and the freedom to enjoy more spacious, private accommodation. Responding to this growing trend, Grand Park Kodhipparu Maldives has introduced Life in Residence–a new direct booking offer centred around the resort’s most exclusive villa category, the Grand Residence.

Launching as part of the resort’s Summer Lagoon Living campaign, Life in Residence celebrates a more relaxed way to experience the Maldives, inviting multi-generational families, groups of friends and guests seeking additional space to enjoy the island at their own pace.

Positioned at the very end of the jetty, the Grand Residence is a secluded two-bedroom retreat offering uninterrupted Indian Ocean views, generous indoor and outdoor living spaces, a private infinity pool and dedicated 24-hour butler service. Designed for up to six guests, it provides an exceptional setting for family holidays, milestone celebrations or simply spending more meaningful time together.

“Luxury today is increasingly defined by the quality of the time we spend together,” says Raffaele Solferino, General Manager of Grand Park Kodhipparu Maldives. “Life in Residence was created for guests who want a more personal Maldives experience—whether travelling with family, celebrating with friends or simply enjoying the comfort, privacy and space of our most exclusive villa.”

Available exclusively through direct bookings, Life in Residence includes 20% savings through Park Rewards for both existing members and new sign-ups, complemented by a collection of experiences designed to help guests make the most of their time on the island.

Days begin with breakfast at The Edge Restaurant, while sunrise and sunset yoga sessions invite moments of relaxation. Guests can discover the vibrant house reef alongside the resort’s resident marine biologist, with complimentary snorkelling equipment provided throughout their stay, and enjoy the attentive support of a dedicated Lifestyle Host to personalise their island experience from arrival to departure.

Located just 20 minutes by speedboat from Velana International Airport, Grand Park Kodhipparu Maldives combines effortless accessibility with the intimacy of a luxury boutique island retreat. With its award-winning house reef, expansive lagoon, FireDoor signature dining experience and contemporary villa design, the resort offers an ideal setting for families, couples and friends looking to reconnect in one of the Maldives’ most beautiful natural environments.

Whether gathering generations under one roof, celebrating a special occasion or simply enjoying the luxury of additional space, Life in Residence offers a new way to experience the Maldives.

Life in Residence is available now for direct bookings via the resort’s website.

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Villa Nautica turns reef into living classroom through coral restoration project

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Villa Nautica and diveOceanus, in partnership with The Hub 10 – Finland International School, have launched the first phase of a long-term coral restoration and citizen science programme, transforming the reef surrounding the resort into a living classroom.

Following an introductory marine biology session at the school, students visited Villa Nautica to work alongside the diveOceanus team. They learned how to identify coral species, measure coral fragments, assess coral health and record baseline scientific data before preparing five dedicated coral restoration frames.

The initiative extends beyond a traditional coral planting activity. Each coral fragment has been individually recorded through a Coral Tracker system, allowing students to follow its progress over time. When they return approximately six months later, they will compare new measurements with the data collected during their first visit, documenting coral growth, survival and the marine life beginning to establish around the frames.

Over time, students will be able to observe how initially bare structures develop into functioning reef habitats that support fish and other marine organisms. As each class graduates, responsibility for the monitoring programme will pass to the next group, creating a continuous citizen science project in which each generation builds on the work of those before them.

The initiative forms part of Villa Nautica’s wider coral restoration programme, established in 2024 and managed by diveOceanus. The resort currently maintains approximately 65 coral restoration frames, contributing to more than 130 frames established across Villa Resorts.

Mohamed Seeneen, Director of Operations at diveOceanus, explained that the team has gained valuable knowledge through years of reef restoration during periods of elevated sea temperatures.

“Over the years, we have experienced several marine heatwaves that have affected reefs throughout the Maldives. While our restoration sites have also experienced losses, they have shown encouraging resilience. Rather than continually introducing new donor colonies, we focus on propagating coral fragments that have naturally survived previous bleaching events, allowing these more resilient corals to form the foundation of future restoration.”

The team has already observed coral colonies beginning to develop into more natural reef formations. Species such as the Harlequin Filefish have also been seen returning regularly to the restoration sites, providing an encouraging indication that the developing habitats are supporting marine biodiversity.

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