News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Entertainment
Strong demand sees Kandooma Maldives 2026 concert series selling out early
Holiday Inn Resort Kandooma Maldives, in partnership with Music in Paradise, has confirmed an exceptional line-up of internationally acclaimed Australian artists for its 2026 concert series. With demand already soaring, several events are now sold out or close to capacity, reaffirming Kandooma’s reputation as one of the world’s most intimate and exclusive live-music destinations.
The Cat Empire | 17–24 May 2026 – Almost Sold Out
The multi-award-winning jazz-funk phenomenon will bring their infectious energy and global sound to Kandooma for three sunset beach concerts. Fusing jazz, funk, ska, Latin and reggae, The Cat Empire are renowned for high-octane live performances and feel-good rhythms. Only six Beach Houses (from A$4,550++ per person twin share) remain available for this week. Please visit here.
Missy Higgins | 13–20 June 2026 – Limited Availability
Following her hugely successful 2025 debut at Kandooma, Missy Higgins returns to the Maldives after declaring she had “unfinished business” in paradise. The beloved singer-songwriter will perform three exclusive sunset concerts across the resort’s beachfront and rooftop venues, complemented by intimate meet-and-greet moments. Overwater Villas and Two-Bedroom Beach Houses are now sold out. 7-night packages start at A$4,490++ per person, twin share. Please visit here.
SOLD OUT – ICEHOUSE | 5–12 September 2026
One of Australia’s most iconic bands, ICEHOUSE will perform two unforgettable sunset beach concerts on Kandooma’s private island, limited to just 250 guests. Frontman and creative visionary Iva Davies will also host a special fan Q&A, creating a rare opportunity for music lovers to connect up close with a true legend. This week-long tropical celebration is now completely sold out.
Kate Miller-Heidke | 3–10 October 2026
Renowned for her soaring vocals and captivating stage presence, Kate Miller-Heidke brings her extraordinary talent to Kandooma for an exclusive island residency. A classically trained vocalist and one of Australia’s most distinctive performers, Kate moves seamlessly between pop, folk and opera. From composing Muriel’s Wedding The Musical and the award-winning opera The Rabbits, to representing Australia at Eurovision and coaching on The Voice Australia, her performances promise emotional depth and musical brilliance in an unforgettable setting. 7-night stays start from A$3,450 per person, twin share.
“We’re incredibly excited by this year’s line-up, with each artist bringing something truly distinctive and appealing to different audiences,” said Sharon Garrett, Director of Marketing & Sustainability, Holiday Inn Resort Kandooma Maldives.
“The response to our 2026 concerts has been phenomenal, and it’s easy to see why. These are not traditional concerts, they are highly exclusive island residencies that blend music, travel and once-in-a-lifetime moments, which is exactly what today’s travellers are seeking,”
A hallmark of a Music in Paradise organised event at Holiday Inn Resort Kandooma Maldives is its unrivalled intimacy. Each concert week is strictly capped at approximately 250 guests, with performances staged across spectacular island venues including the Surf Beach, Main Beach and the resort’s iconic rooftop Sunset Bar. Every event spans several days and features multiple performances, special artist interactions and curated island experiences.
Located in the South Malé Atoll, just 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a tropical island paradise renowned for its white, sandy beaches, turquoise lagoon and world-class diving and surfing. Accommodation ranges from Garden and Beach Villas to two-storey Beach Houses and Overwater Villas. Families are welcomed with the Kandoo Kids’ Club and a full activities programme, while six dining venues and the Kandooma Spa by COMO Shambhala complete the experience.
The exclusive concert weeks are available only to guests who book through Music in Paradise. For bookings and full programme details, please visit here.
Awards
Atmosphere Core earns triple honours at Layalina Editor’s Choice Awards
Atmosphere Core concluded 2025 with a strong industry showing, securing three major honours at the Layalina Editor’s Choice Awards 2025 for RAAYA by Atmosphere, Atmosphere Kanifushi Maldives and OBLU XPERIENCE Ailafushi. The accolades underscore the group’s ability to deliver clearly differentiated resort concepts for diverse traveller profiles, while maintaining a consistent emphasis on quality, comfort and guest satisfaction across its portfolio.
At the awards, RAAYA by Atmosphere was named Best New Luxury Resort of the Year – Maldives. Atmosphere Kanifushi Maldives received the title of Best All-Inclusive Luxury Resort, while OBLU XPERIENCE Ailafushi was recognised as Most Stylish Resort – Maldives. The honours are based on Layalina’s independent editorial assessment and established quality benchmarks, celebrating excellence across luxury hospitality, all-inclusive offerings and lifestyle-led design. Layalina is a leading Arab lifestyle publication under 7awi Media Group, with a strong readership and influence across the GCC and wider region.
Collectively, the awards highlight Atmosphere Core’s understanding of evolving travel expectations, delivering experiences that are thoughtful, well-crafted and easy to enjoy, whether guests are seeking tranquillity, variety or social energy.
Each of the recognised resorts brings a distinct identity to the group’s Maldivian portfolio. RAAYA by Atmosphere, located in the Raa Atoll, is defined by its serene environment and castaway-artist concept, encouraging guests to slow down and reconnect through nature, creativity and adventure. Atmosphere Kanifushi continues to stand out for its scale and consistency, offering a generous all-inclusive experience through the Kanifushi Plan™, expansive villas and a long, natural island setting that appeals to both families and couples. In contrast, OBLU XPERIENCE Ailafushi delivers a more dynamic island escape, characterised by contemporary design and a lively social atmosphere that resonates with travellers drawn to shared spaces, movement and modern aesthetics. Together, the accolades reflect a carefully curated portfolio designed to cater to a wide spectrum of travel moods and preferences.
Commenting on the achievement, Ashwin Handa, Chief Operating Officer of Atmosphere Core, said the group was honoured to receive the Layalina Editor’s Choice Awards 2025, recognising the three resorts across distinct categories. He noted that the recognition reflects the company’s carefully curated experiences, shaped by a strong sense of product, space and genuine care, and credited the passion and commitment of the teams, as well as the continued trust of guests, for the achievement.
Central to these successes is Atmosphere Core’s philosophy of the Joy of Giving, which positions hospitality around care, generosity and attention to detail. This approach informs destinations that feel closely connected to their natural surroundings and supports bespoke experiences that anticipate guest needs. The result, the group says, is a style of hospitality that is welcoming, effortless and personal, creating meaningful moments that endure beyond the stay itself.
Featured
The Standard, Maldives brings Lunar New Year energy to Raa Atoll
The Standard, Maldives will mark the Lunar New Year this February with a week-long celebration that invites guests to swap urban festivities for the turquoise waters of the Raa Atoll. Taking place from 17 to 22 February, the programme will transform the island resort into a festive setting that blends time-honoured traditions with the brand’s playful and contemporary character.
Designed to move beyond a conventional island escape, the celebrations will open with lively visual touches, including jumping stilts and fortune cookies, setting the tone for a week where Maldivian tranquillity meets the spirit of East Asian culture. Throughout the programme, guests will be immersed in a series of experiences that combine culinary creativity, entertainment and cultural expression.
Food takes centre stage in the Lunar New Year offering, with a diverse line-up of dining events curated to engage all the senses. Highlights include an Asian Street Food buffet inspired by classic Chinese motifs, alongside more refined beachfront experiences such as five-course Crab Night and Lobster Night dinners at Kula Beach. Interactive elements are also woven into the programme, with Tangyuan Time at Joos Café inviting families to prepare traditional sweet glutinous rice balls together, while younger guests can participate in a dedicated mocktail-making masterclass.
Evenings at the resort will be defined by high-energy entertainment and cultural performances. Todis Beach will host LED and fire shows, complemented by special Chinese dance performances that illuminate the shoreline after dark. Adding a local dimension to the celebrations, Maldivian Boduberu drumming will feature prominently, creating a rhythmic fusion of regional and international traditions. For guests seeking a more relaxed pace, the programme also includes a Lunar New Year Movie Night at the main pool and a Bingo Night at Todis Bar.
Commenting on the celebrations, Sonika Adlakha, Commercial Director of The Standard, Maldives, said the aim was to create a Lunar New Year experience that feels both authentic and adventurous. She noted that by combining the dynamic energy of street food markets and fire shows with the calm luxury of a Maldivian retreat, the resort is offering guests a distinctive way to welcome the Year of the Horse.
To complement the festivities, the resort is offering a Premium All-Inclusive Package, designed to provide seamless access to the week’s dining and entertainment programme. The package includes the full range of culinary experiences, from Asian Street Food stalls to themed buffets at Kula, as well as a selection of premium spirits, cocktails and refreshments. This offering allows guests to fully immerse themselves in the celebrations while enjoying the freedom to experience the Lunar New Year at The Standard, Maldives without limits.
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