News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Cooking
The St. Regis Maldives Vommuli Resort welcomes Chef Renzi Gianluca for Tastemaker series collaboration
The St. Regis Maldives Vommuli Resort continues its celebrated Tastemaker Series with an exclusive culinary collaboration featuring acclaimed Italian Chef Renzi Gianluca. Taking place across three days, the immersive experience invites guests to discover Chef Gianluca’s contemporary interpretation of Italian gastronomy through thoughtfully curated dining moments and an interactive masterclass.
The collaboration will be highlighted by two intimate guest dinners on 21 January 2026 and 23 January 2026, where Chef Gianluca will present a bespoke menu inspired by his culinary heritage, seasonal ingredients, and refined technique. On 22 January 2026, guests are invited to deepen their appreciation of Italian cuisine during an exclusive masterclass led by the chef, offering insight into his creative philosophy and signature approach.
Set on a private island in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is renowned for its striking architecture, secluded villas, and exceptional dining experiences. The resort is home to a diverse culinary portfolio, including Alba, its signature Italian restaurant; Orientale, celebrating Asian flavours; the overwater Whale Bar; and Cargo, a destination for Indian Ocean-inspired cuisine under the stars. Each venue reflects the brand’s commitment to refined craftsmanship, immersive storytelling, and memorable moments at the table.
Chef Renzi Gianluca’s residency builds upon the resort’s ongoing Tastemaker Series, which has recently welcomed distinguished culinary talents such as Chef Gregory Doyen, Chef Alexander Herrmann, and Chef Jolly. These collaborations underscore The St. Regis Maldives’ position as a leading epicurean destination, offering guests rare access to globally celebrated chefs and elevated gastronomic experiences in an extraordinary setting.
With its seamless blend of luxury, culture, and culinary artistry, The St. Regis Maldives Vommuli Resort continues to redefine destination dining in the Indian Ocean.
For more information and details, please visit www.stregismaldives.com.
Sun Siyam Iru Veli was honored with the coveted ‘Best Resort’ title at the 17th annual ‘Stylish Escape’ Bund Design Hotels Awards, during a prestigious ceremony held on 3rd December at Shanghai’s former Hendricks Institute on the North Bund. The accolade places the resort among a select group of properties shaping the future of design-led hospitality.
Presented by The Bund Media, an influential voice in the industry for over two decades, the award is celebrated as a definitive barometer for hotel design and innovation. The event, which also marked the launch of the new MILESTONE Landmark Awards, gathered over one hundred distinguished guests from the global architecture, design, and art communities.
The award recognises Sun Siyam Iru Veli’s exceptional contribution to redefining modern hospitality. The resort masterfully embodies the spirit of contemporary design, seamlessly blending commercial vitality, artistic ambiance, and a rich humanistic fabric. Its revolutionary approach to aesthetics has set a new standard for what constitutes an asset of lasting beauty.
“We are honoured by this recognition,” said Masdhooq Saeed, General Manager of Sun Siyam Iru Veli. “Here, nature defines the architecture. The island’s beaches, vegetation, and reef form the heart of the design, with every structure shaped to enhance, not overshadow, its surroundings. Our team is deeply committed to preserving this balance, ensuring the integrity and authenticity of the island.”
True to its philosophy, Sun Siyam Iru Veli offers guests an intimate island hideaway in a breathtakingly boutique setting. As a quintessential spot to relax, recharge, and reconnect, the resort stands as a beacon of thoughtful, human-centric design in the heart of the Maldives.
The Nautilus Maldives is set to welcome back Denise Höfer, Germany’s No. 1 padel player and a leading global ambassador of the sport, for a renewed edition of its Masters for Masters series, taking place from 25 to 28 March 2026. This four-day programme invites families, couples and players of every level to discover Padel as a joyful shared adventure, guided by one of the world’s most inspiring Padel athletes.
Padel has grown into a worldwide phenomenon, celebrated for its accessibility and its ability to bring people together. Fast, intuitive and inherently social, it is the perfect sport for parents and children, partners and friends. With its playful nature and quick learning curve, Padel creates rare moments where beginners and seasoned players can genuinely enjoy the game side by side.
In this spirit, The Nautilus presents a Padel Masterclass shaped by connection. Whether learning your first rally with your partner, watching your children gain confidence on the court, or joining a spirited group session with fellow travellers, the programme transforms play into an experience of shared joy and discovery.
Guests will train with Denise Höfer across a curated line up of classes. Tailored, on-demand experiences including Couples Escape, Family Fun, Cardio Padel and Padel × Wellness invite guests to hyper-personalise their journey, blending movement with mindfulness, and performance with light hearted enjoyment. Complimentary daily sessions feature a Group Masterclass and a Children’s Masterclass, each thoughtfully crafted to suit different learning styles and skill levels.
After energising mornings on the court, guests can retreat to Solasta Spa for treatments inspired by natural flow and deep release. Personalised massages, stretching rituals and ocean-influenced therapies provide a gentle counterbalance to the day’s activities, inviting both body and mind to settle into a state of restoration. The experience becomes a soothing rhythm of movement, rest and reconnection, perfectly aligned with the private island’s unhurried philosophy.
With just 26 ultra-luxury houses and residences in the Baa Atoll UNESCO Biosphere Reserve, The Nautilus offers the ideal setting for meaningful time together. Days unfold freely, guided not by schedules but by the simple desire to savour each moment. Whether learning a new skill as a family, sharing a playful match at sunset, or cheering one another from the sidelines, every experience becomes part of a memory shaped by spontaneity and warmth.
The Padel Masterclass with Denise Höfer invites guests to discover more than technique. It offers a chance to bond, to grow and to reconnect with the joy of learning something new together. At The Nautilus, this journey is shaped not by rules, but by the freedom to follow your own rhythm.
Denise Höfer, Germany’s No. 1 Padel Player, shares: “I’m thrilled to be returning to The Nautilus for this special edition of its Masters for Masters series. The Nautilus’s Padel court is truly one of my favourites in the world: it’s incredible setting and stunning lagoon views create an atmosphere unlike anywhere else. I can’t wait to share this unique experience with The Nautilus guests once again.”
Adan Gomez, General Manager of The Nautilus Maldives, adds: “We are delighted to welcome Denise Höfer back to our shores. Having an athlete of her talent and success return to our island is a true honour and offering our guests the rare opportunity to train with her makes this event genuinely exceptional.”
Event Details:
- Dates: 25 to 28 March 2026
- Location: The Nautilus Maldives
To learn more about Denise Höfer and this exclusive experience, please visit the resort’s website. To book your stay, please contact hello@thenautilusmaldives.com
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