Connect with us

News

PER AQUUM unveils new brand identity

Published

on

PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

News

Banyan Tree Vabbinfaru marks Global Wellness Day with island wellbeing journey

Published

on

In celebration of Global Wellness Day, Banyan Tree Vabbinfaru invites guests to embrace a month of experiences inspired by the rhythms of island life. Guided by this year’s global theme, JoyMagenta, the programme celebrates joy through movement, creativity, connection and gratitude — from nourishing culinary experiences and mindful rituals to a reflective Full Moon gathering beneath the June Strawberry Moon.

Inspired by Banyan Tree Wellbeing’s eight pillars, the month’s experiences encourage guests to slow down, cultivate awareness, and discover simple practices that support a balanced and joyful way of life amidst the natural beauty of the Maldives, under the guidance of the resort’s resident wellbeing practitioner, Dr Sharma.

Celebrating Global Wellness Day

On 13 June, guests are invited to take part in a thoughtfully curated programme inspired by Banyan Tree’s integrated approach to well-living and this year’s Global Wellness Day theme, JoyMagenta.

The day begins with Sunrise Yoga and a Facelift Home-care Workshop, encouraging movement, mindfulness and self-care through simple practices that can be incorporated into everyday life.

At Sangu Garden, a Wellness Cooking Class celebrates nourishment through fresh, healthy ingredients, while a Wellness Mixology Class at Naiboli Bar explores creativity through wellness-inspired mocktails crafted with local ingredients such as butterfly pea flower, coconut water, turmeric, ginger and tropical fruits.

As the sun begins to soften, a Grounded Beach Walk Meditation by the beach invites guests to slow down, tune into the natural surroundings and embrace the calming pace of island life.

Together, these experiences reflect the spirit of JoyMagenta, celebrating joy through movement, creativity, connection and gratitude while encouraging small, intentional practices that enrich everyday life.

International Yoga Day

Building on the month’s focus on joyful movement and mindful living, the celebration continues on 21 June with International Yoga Day, marked by a special Sunset Yoga session on the beach.

As sunset settles across the lagoon and the sound of the ocean waves fills the air, guests are invited to move with intention, focus on their breath, and embrace the tranquillity of the moment. Guided by the natural rhythm of the island, the session creates space to slow down, cultivate awareness and arrive fully in the present moment.

The Fire Within Full Moon Ritual

The month unfolds on 29 June with The Fire Within, a special Full Moon Ritual taking place beneath the Strawberry Moon.

Known as a moon of warmth, rhythm and renewal, the June full moon arrives as the ocean responds to its gentle pull and moonlight shimmers across the lagoon. Inspired by themes of growth, courage and new possibilities, The Fire Within combines sound healing and reflective practices that encourage guests to pause, reconnect and create space for new intentions. Set beneath the moonlit sky and immersed in the natural beauty of the Maldives, the ritual offers a meaningful opportunity to slow down, listen inward and move forward with greater clarity and purpose.

Discover the Banyan Tree Wellbeing Sanctuary

To complement the Full Moon Ritual, Banyan Tree Vabbinfaru will offer a limited-time Full Moon Wellbeing Package from 26 to 30 June 2026. Designed for guests seeking a deeper immersion in the month’s experiences, the package combines a private yoga session, a personalised wellbeing treatment at Banyan Tree Spa, and participation in The Fire Within.

For guests wishing to extend their wellbeing journey, Banyan Tree Vabbinfaru also offers its Wellbeing Sanctuary experience — a curated retreat that brings together movement, mindful practices, nourishing cuisine and personalised spa therapies. Inspired by Banyan Tree Wellbeing’s philosophy of connection with self, others and nature, the experience invites guests to immerse themselves in a more intentional rhythm of island life while embracing the restorative qualities of the Maldives.

“Wellbeing often begins by paying attention to the present moment,” said Dr Sharma, Resident Wellbeing Practitioner of Banyan Tree Vabbinfaru. “Whether through movement, nourishment, time in nature or quiet reflection, these experiences invite guests to reconnect with what supports their wellbeing in ways that feel personal and meaningful.”

Continue Reading

Awards

Milaidhoo Maldives recognised by guests in Tripadvisor Best of the Best 2026

Published

on

Milaidhoo Maldives has announced that it has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026, placing the island among the top 1% of hotels worldwide based on traveller reviews and ratings.

For Milaidhoo, the recognition is especially meaningful as it comes directly from its guests. Their stories, shared experiences, and reviews have earned the island a place among travellers’ favourite destinations around the world.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo was created for guests seeking a more personal and authentic Maldivian experience. With just 50 villas surrounded by turquoise waters and flourishing coral reefs, the island offers a sense of intimacy and freedom, encouraging guests to reconnect with nature, with each other, and with themselves.

“We are deeply grateful to every guest who has chosen Milaidhoo and taken the time to share their experience,” said Paul van Frank. “To be recognised among Tripadvisor’s Best of the Best is an honour, but what means the most to us are the memories behind each review, the anniversaries celebrated, the friendships formed, the marine encounters discovered and the moments of joy shared on our island. This recognition also belongs to our Milaidhoo Family, whose warmth, care and genuine passion create the heartfelt experiences our guests remember long after they leave. We are proud to share this achievement with every member of our team and every guest who has become part of the Milaidhoo story.”

The Tripadvisor Travellers’ Choice Best of the Best Awards recognise the highest-rated hotels around the world, based on authentic reviews collected over a 12-month period. As one of the world’s most trusted travel guidance platforms, Tripadvisor’s recognition reflects the voices of travellers and the experiences that resonate most strongly with them.

As Milaidhoo continues to welcome guests from around the world, the recognition serves as a reminder of what has always mattered most to the island: creating meaningful experiences, sharing the beauty of the Maldives, and making every guest feel at home.

Continue Reading

News

The Standard, Maldives to ring in 2027 with ‘Reveal Your Glow’ beach party

Published

on

This festive season, The Standard, Maldives invites guests to escape to a sun-drenched celebration where island spirit meets holiday magic. Set against the turquoise waters of the Indian Ocean, the resort presents an effortlessly vibrant lineup of experiences designed for all ages, bringing together joyful moments, lively entertainment, and exceptional culinary offerings in one unforgettable setting.

The celebrations begin on 20 December 2026 with a beachfront Tree Lighting Ceremony, where festive tradition meets laid- back natural island charm. Set against the glow of the ocean at dusk, the evening is brought to life with sounds from resident DJ and live performances, adding a contemporary pulse to the occasion. Guests are then invited to continue the night with a Fire & Grill Dinner, a curated dining experience at Kula. Across Christmas Eve and Christmas Day, the resort embraces a lively blend of activity and indulgence. Days start on a playful note with energizing sessions by the pool and engaging classes, before easing into relaxed, flavour-forward dining experiences in the afternoon. As daylight fades, the atmosphere shifts, sunset cocktails set the tone, followed by immersive dinners and upbeat celebrations that stretch into the night.

Families and younger guests can enjoy beloved festive traditions reimagined with a tropical touch, while adults are invited to soak up the island’s vibrant social scene, think beachside gatherings, live acts, and high-energy performances that turn the shoreline into a dynamic backdrop of music, light, and movement. Throughout the festive period, Lil’ Shark Kids Club offers a variety of engaging activities, bringing together the warmth of Christmas with a playful island spirit.

Adding to the festive spirit, New Year’s Eve promises a dazzling grand finale. The seasonal celebrations culminate in a spectacular New Year’s Eve theme: Reveal Your Glow. The much-anticipated glow-up party will set the tone for the year ahead, headlined by internationally acclaimed DJ Kessaé Kimmi. Known for her magnetic stage presence and electrifying sets, the Thailand-based artist will take over the island with her signature sound, delivering vibrant beats, immersive visuals, and dance-floor euphoria that keeps the energy high until sunrise. Bringing the same high-octane energy that lights up full moon festivals, luxury hotspots, and global stages, she arrives with a suitcase full of irresistible beats, flawless mixes, and pure countdown magic. The night unfolds from an abundant gala dinner into an electrifying beach party, where music, fire performances, and captivating rituals ignite the shoreline. A midnight fireworks display lights up the Maldivian sky, creating a vibrant and unforgettable welcome to the new year.

Whether seeking relaxed holiday indulgence or high-energy celebrations, The Standard, Maldives offers the perfect balance of both, where good food, great company, and unforgettable moments come together in true island style.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.