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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Love

Grand Park Kodhipparu curates new ‘Romance in Paradise’ experience for couples

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Grand Park Kodhipparu Maldives, the contemporary island retreat set in the heart of the North Malé Atoll, has announced the launch of its Romance in Paradise offer — a thoughtfully curated couples’ experience debuting for the Valentine’s period and available for stays throughout the year.

Designed for couples seeking meaningful connection rather than occasion-led indulgence, Romance in Paradise invites guests to slow down, reconnect and celebrate love in one of the world’s most captivating natural settings — framed by luminous lagoons, soft white sands and endless Indian Ocean horizons.

At Grand Park Kodhipparu Maldives, romance is expressed through personalised moments and shared island experiences. Contemporary design blends effortlessly with the surrounding environment, creating a relaxed yet refined atmosphere where couples can enjoy time together in a way that feels natural, unhurried and deeply personal.

Set on a pristine island encircled by soft white sand and crystal-clear waters, the resort offers a sense of openness and ease, allowing romance to unfold organically. Days can be as tranquil or as adventurous as couples choose — from gliding across the lagoon by paddleboard and exploring vibrant marine life together, to quiet moments of reflection, wellness rituals for two and golden-hour sunsets by the ocean.

A signature highlight of Romance in Paradise is the resort’s Floating Deck experience — an intimate and unforgettable way to dine together on the open ocean. Couples sail gently into seclusion on a private floating deck, complete with plush daybeds, uninterrupted ocean views and a curated menu prepared and served by the resort’s chef. As the sun dips below the horizon and the Indian Ocean shifts through shades of gold and indigo, the experience offers a rare sense of privacy, presence and shared discovery.

Dining becomes a shared celebration with Romance in Paradise. Couples are invited to enjoy an intimate sunset dining experience in an inspired island setting, where carefully curated menus and attentive service are elevated by the rhythm of the ocean and the fading light of day.

Wellness is gently woven into the journey, with daily morning and evening yoga sessions offering couples the opportunity to reconnect in body and mind, guided by the natural pace of island life.

Offer Highlights Include:

  • Daily Breakfast at The Edge – Start each day with a sumptuous spread of international and local delicacies in a relaxed island setting.
  • Romantic Celebration Amenities on Arrival – Celebrate togetherness with a specially prepared cake, a bottle of wine, and a tropical fruit basket awaiting you in-villa.
  • Sunset Rendezvous Private Dining – Share an intimate beachfront dinner as the sun dips below the horizon (advance reservation required).
  • Non-Motorised Watersports Experience – Enjoy one hour of lagoon activities together — from paddleboarding to canoeing (advance reservation required).
  • Yoga Sessions for Two – Rejuvenate with daily morning and evening shared yoga sessions — a perfect wellness ritual for balance and connection.
  • Dedicated Lifestyle Host Service & Complimentary Wi-Fi – Ensuring personalised support and seamless connectivity throughout your stay.

Available exclusively for direct bookings via the resort’s official website, Romance in Paradise offers exceptional value for couples celebrating honeymoons, anniversaries or simply time together. Park Rewards members can enjoy additional savings of up to 15% on villa rates when signing up for free. “Romance in Paradise reflects our belief that the most meaningful luxury is time well spent together,” said Liz Smailes the Resort’s Director of Marketing. “This experience is designed to feel effortless and authentic — where connection, place and shared moments come together naturally, any time of year.”

The Romance in Paradise offer is available for stays up to 23 December 2026, with rates starting from USD 500 per night. For full details and reservations, guests are encouraged to book directly via the Grand Park Kodhipparu Maldives website.

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Cooking

JOALI BEING partners with Chef Kelvin Cheung for Lunar New Year residency

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JOALI BEING has unveiled an exclusive culinary partnership with acclaimed Chef Kelvin Cheung, the award-winning pioneer of Third Culture cuisine, recognised by the MICHELIN Guide and MENA’s 50 Best Restaurants. Taking place from 18th to 22nd February, the collaboration invites guests to gather and celebrate renewal and togetherness through a thoughtfully curated culinary journey.

Born in Canada, raised in Chicago, and now based in Dubai, Chef Kelvin Cheung’s culinary philosophy is shaped by a life lived between cultures. Drawing from his Chinese heritage, North American upbringing, and classical French training, his cuisine reflects a deeply personal narrative rooted in memory, movement, and meaning. Thoughtful and instinctive, his approach speaks to balance, harmony, and intention — values that align naturally with both the spirit of Lunar New Year and JOALI BEING’s philosophy of well-living through conscious, considered experiences.

The collaboration is expressed through a curated programme of dining and culinary moments across JOALI BEING’s signature spaces. From shared dining experiences that celebrate cultural storytelling and togetherness, to immersive workshops at the Culinary Learning Centre, guests are invited to experience food not only as nourishment, but as a meaningful expression of creativity, presence, and joy. With world-acclaimed recognition and a career shaped by cultural exchange, Chef Kelvin Cheung brings a distinctive culinary voice to JOALI BEING’s well-living journey. Rooted in intention and sustainability, the partnership highlights thoughtfully sourced ingredients — both local and global — crafted with respect for the land, the ocean, and the shared moments created around the table.

Programme highlights include a series of exclusive dinners showcasing Chef Kelvin’s signature Third Culture creations, where flavours move seamlessly across borders and traditions, capturing the energy and optimism of the new year. Complementing these experiences, hands-on cooking classes invite guests to explore Chef Kelvin’s culinary perspective through interactive learning, while a dedicated kids-only cooking class encourages young guests to reimagine familiar dishes through playful experimentation. Inspired by Chef Kelvin’s own experiences cooking with his son, the class nurtures confidence, curiosity, and self-expression, allowing children and teens to discover food as a creative and personal journey.

Chef Kelvin Cheung’s residency forms part of JOALI BEING’s wider Lunar New Year celebrations, thoughtfully curated to honour tradition, renewal, and the joy of coming together. The programme begins with festive dining to welcome the new year, followed by a diverse calendar of culinary and cultural experiences — from hot pot gatherings and hands-on masterclasses to tea rituals and celebratory dining moments — unfolding across a two-week period. Designed for families and guests of all ages, the celebrations extend beyond the table to include wellbeing rituals, marine adventures, recreational sports, interactive workshops, and sunset gatherings, creating a holisti,c island-wide celebration rooted in connection and joy.

To complement the experience, guests travelling as families or groups may also explore JOALI BEING’s Residence Escape Offer, designed for extended stays in the island’s three- and four-bedroom residences. Created for unhurried living, the offer invites guests to mark the season through meaningful rituals, shared moments, and time spent together.

For full programme details, including Chef Kelvin Cheung’s culinary experiences, please visit the resort’s website. For bookings and further information, please contact reservations.being@joali.com. 

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Meditation

Dr Shakkeel AM to offer visiting practitioner sessions at Ifuru Island Maldives

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Ifuru Island Maldives is welcoming Dr Shakkeel AM as a Visiting Wellness Practitioner, marking a step in the resort’s plans to develop a curated Visiting Practitioner programme.

Dr Shakkeel, a CIDESCO-certified naturopath and acupuncturist, will be in residence at the resort from 28 January to 30 March. The residency forms part of Ifuru Island Maldives’ strategy to introduce rotating international wellness specialists and expand its holistic wellbeing offering.

With more than ten years of experience in luxury wellness hospitality across the Maldives, India and Bahrain, Dr Shakkeel brings a personalised and integrative approach to wellbeing. His practice is influenced by classical Ayurveda and modern therapeutic methods, drawing inspiration from his grandfather, an Ayurvedic healer.

He holds a Bachelor’s degree in Naturopathy and Yogic Sciences and advanced acupuncture training from the Jing Well Academy. Each guest programme begins with a comprehensive consultation, including Tridosha assessment, tongue diagnosis and pulse analysis, to tailor treatments to individual needs.

During his residency, guests will have access to a range of therapies, including therapeutic and cosmetic acupuncture, Kalari Marma therapy, sleep-enhancing treatments, detoxification programmes, posture alignment therapy, immersive Ayurvedic rituals, restorative bodywork and guided meditation sessions.

Ifuru Island Maldives said the residency supports its long-term plan to establish a rotating Visiting Practitioner programme, aimed at offering guests access to internationally experienced wellness experts and structured, results-driven wellness journeys.

Guests will be able to begin their experience with a complimentary Ayurveda or wellness consultation during the residency period.

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