News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Action
Fushifaru Maldives offers access to Lhaviyani’s manta ray hotspot
One of the Maldives’ most anticipated marine spectacles has arrived – manta ray season is returning to Lhaviyani Atoll. As plankton-rich waters attract these gentle giants, the atoll transforms into a haven for unforgettable underwater encounters. Graceful, curious and inspiring, manta rays can often be spotted gliding effortlessly through the turquoise waters, creating magical moments for both snorkelers and divers.
Whether you’re taking your first plunge beneath the surface or you’re a seasoned ocean explorer, there’s nothing quite like the thrill of swimming alongside these incredible creatures in their natural habitat. Think vibrant coral reefs, abundant marine life and crystal-clear lagoons. Manta ray season offers an unforgettable experience that captures the true wonder of the Maldives.
One of Lhaviyani Atoll’s most renowned manta ray sites is Fushifaru Thila, located just three minutes by boat from Fushifaru Maldives. This protected dive site is home to a natural manta cleaning station, where cleaner wrasse and other small reef fish remove parasites and dead skin from the mantas. Watching these gentle giants gracefully circle the cleaning station as they pause for their underwater “spa treatment” is a truly remarkable sight and one of the highlights of diving in the Maldives.
News
Baros Maldives invites guests to slow down with ‘Baros Pause’ weekly wellness programme
Known for its intimate island setting, timeless Maldivian charm and experiences that encourage guests to reconnect, Baros Maldives has introduced Baros Pause, a complimentary weekly wellness programme designed to help guests step away from the pace of everyday life and embrace moments of stillness, movement and meaningful connection.
Launching on 20 August, Baros Pause will take place every Thursday from 5:30 pm to 6:30 pm at Serenity Spa, with sessions hosted on the tranquil Overwater Villa Deck or at the Indoor Pavilion should the weather require an alternative setting.
Designed around the natural rhythm of island life, Baros Pause invites guests to put aside digital distractions and reconnect with what truly matters — themselves, the surrounding nature and the people they share their journey with. Each 60-minute session combines mindful practices such as meditation, breathwork, yoga and island-inspired rituals, offering guests a simple yet meaningful way to enhance their stay at Baros.
The programme follows a four-week cycle, with each week offering a different approach to wellbeing:
Week 1: Reconnect with Self
Mind • Breath • Stillness
A calming journey inward, this session focuses on restoring balance and creating a sense of inner calm through guided meditation, breathwork, gentle yoga and mindfulness practices. Ideal for guests looking to reset and enjoy a moment of personal reflection.
Week 2: Reconnect with Nature
Earth • Water • Island Energy
Inspired by the beauty and tranquillity of Baros’ natural surroundings, this experience encourages guests to connect with the island through outdoor yoga, mindful beach walks, ocean-inspired breathing exercises and sunset or moon rituals. A celebration of the healing energy found in nature.
Week 3: Connect with Each Other
Couples • Presence • Shared Moments
Created with Baros’ romantic island setting in mind, this session offers couples an opportunity to reconnect through shared experiences including partner yoga, breathwork, connection meditation and mindful rituals. A meaningful addition for honeymooners, anniversaries or simply those wishing to spend quality time together.
Week 4: Connect with Energy and Flow
Movement • Vitality • Balance
A gentle and uplifting session designed to awaken the body and restore energy. Combining flow yoga, mobility stretches, chakra balancing and mindful movement, this practice supports relaxation, circulation and a renewed sense of wellbeing.
At Baros Maldives, wellbeing is found not only within Serenity Spa, but throughout the island itself — from quiet moments on the Piano Deck to barefoot walks along the beach and time spent surrounded by the beauty of the Indian Ocean. Baros Pause reflects the resort’s philosophy of creating authentic experiences that allow guests to reconnect and fully immerse themselves in island life.
Baros Pause is complimentary for all resort guests and takes place every Thursday from 5:30 pm to 6:30 pm at Serenity Spa.
Endless Summer at Baros provides timeless elegance at exceptional value. Guests may enjoy a complimentary upgrade to half board, special rates on speedboat transfers from Velana International Airport and enhanced privileges. Valid for stays between 01 May 2026 to 31 October 2026. For booking enquiries, please contact reservations@baros.com or call +960 664 2672.
Drink
Kuda Villingili secures third consecutive Wine Spectator honour
Kuda Villingili Resort Maldives celebrates three consecutive years of recognition in the prestigious Wine Spectator Restaurant Awards, as its signature restaurant Mar-Umi has once again been honoured with the 2026 Award of Excellence. Following Fire’s Award of Excellence in 2024 and Mar-Umi’s recognition in 2025, this latest accolade reflects the resort’s unwavering commitment to exceptional wine programmes, culinary innovation, and world-class dining experiences.
Presented annually by Wine Spectator, one of the world’s most respected authorities on wine, the Restaurant Awards recognise restaurants whose wine lists demonstrate exceptional quality, diversity, and synergy with their cuisine. The Award of Excellence celebrates establishments that have built thoughtfully curated wine programmes, creating memorable guest experiences through outstanding wine service and carefully selected collections.
For Kuda Villingili, the recognition extends beyond a single restaurant. It represents the continued evolution of the resort’s gastronomic philosophy, where every dining experience is thoughtfully designed to celebrate exceptional cuisine, remarkable wines, and meaningful moments shared around the table.
Today, Kuda Villingili has established itself as one of the Maldives’ most compelling culinary destinations. Across eight distinctive restaurants, guests can explore twelve international cuisines, each with its own unique identity—from the refined Nikkei flavours and interactive Teppanyaki experiences at Mar-Umi, authentic Asian cuisine at East and Earth, Mediterranean classics at Med, premium charcoal-grilled dining at Fire, fresh seafood at Ocean, vibrant Indian-Arabic flavours at Spice, to international favourites served throughout the island. Every venue contributes to a dining journey that celebrates authenticity, creativity, and craftsmanship.
Central to this culinary journey is one of the Maldives’ most thoughtfully curated wine programmes. Designed to complement the resort’s diverse dining concepts, the collection features 370 wine labels from 16 renowned wine-producing countries, representing approximately 8,750 bottles in active inventory. From iconic Old World estates and celebrated New World producers to prestigious Grand Crus, rare vintages, organic and biodynamic wines, every bottle has been carefully selected to inspire discovery while perfectly complementing the resort’s culinary offerings.
Wine at Kuda Villingili is not simply an accompaniment to cuisine—it is an essential part of the guest experience. Whether enjoying a perfectly paired tasting menu, discovering an unfamiliar grape varietal, or exploring a rare vintage, guests are invited on a journey through the world’s most celebrated wine regions. The programme reflects a philosophy of exploration, balancing renowned classics with emerging boutique producers while showcasing the diversity of terroirs and winemaking traditions. This dedication to excellence has also earned the resort international recognition from The World of Fine Wine, which named Kuda Villingili among the world’s Best Designed Wine Lists.
Leading this vision is Director of Food & Beverage Aravindan V. Raj alongside Chief Sommelier Samantha Kumara, both WSET Level 3 certified. They are supported by two additional WSET Level 3-certified ambassadors and twenty WSET Level 1 and Level 2-certified wine ambassadors, ensuring every guest receives knowledgeable recommendations, expertly curated pairings, and personalised service throughout every restaurant on the island.
Further strengthening the programme is the resort’s dedicated climate-controlled wine and cigar room, where every bottle is stored under carefully monitored conditions to preserve provenance, authenticity, and quality. Guests can also participate in exclusive wine pairing dinners, sommelier-led tastings, and bespoke culinary events that transform every meal into an immersive gastronomic experience.
By the Numbers:
- 3 consecutive years of Wine Spectator recognition
- 2 award-winning restaurants — Fire and Mar-Umi
- 8 signature restaurants
- 12 international cuisines
- 370 carefully curated wine labels
- 16 wine-producing countries represented
- 8,750 bottles in active collection
- 22 WSET-certified wine ambassadors across the resort
“To receive Wine Spectator’s Award of Excellence for the third consecutive year is a tremendous honour for our team and a meaningful recognition of the journey we have been building over the years,” said Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives.
“Every bottle in our collection has been chosen with intention, every pairing carefully considered, and every dining experience thoughtfully crafted. This recognition belongs to our passionate culinary and service teams, whose dedication continues to elevate Kuda Villingili as one of the Maldives’ leading gastronomic destinations.”
Mar-Umi continues to stand as one of the resort’s signature culinary experiences, where contemporary Japanese-Peruvian cuisine, premium sake, expertly curated wine pairings, and interactive Teppanyaki dining come together in an elegant overwater setting overlooking the Indian Ocean. Together with Fire’s previous recognition and the resort’s broader culinary philosophy, the latest accolade reinforces Kuda Villingili’s reputation for delivering exceptional dining experiences that celebrate both innovation and authenticity.
As luxury travellers increasingly seek destinations where gastronomy forms an integral part of the journey, Kuda Villingili continues to distinguish itself as a leading luxury resort in Maldives, investing in exceptional experiences that inspire discovery, connection, and celebration. The Wine Spectator 2026 Award of Excellence marks another proud milestone in that journey—one that continues to redefine island dining through exceptional cuisine, remarkable wines, and heartfelt hospitality.
For more information about Kuda Villingili Resort Maldives, please visit www.kudavillingili.com.
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