News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Graduate, then dive in: Eri Maldives unveils summer getaway
Graduation season lands differently when you’ve spent three or four years surviving deadline season, exam halls and budget pasta. The urge to go somewhere to treat yourself is entirely real.
For university and postgraduates mapping out a summer before recruitment season kicks in, Eri Maldives delivers the Maldives in its purest form, with a price point that makes a spontaneous booking feel less like a gamble and more like a very sensible decision.

An Easy Stop on the Asia Circuit
Male’ International Airport is where you can fly into from various Asian capital cities via direct flights, including regional hubs such as Singapore, Bangkok, Colombo, Kuala Lumpur, Hong Kong, Tokyo, Seoul, and Mumbai, making Eri an easy and logical addition to a multi-destination itinerary that might already be taking in Southeast Asia.
From Male’, the resort is just 45 minutes by speedboat. There is no domestic flight, no inter-island transfer, no additional carbon footprint calculation. It is the perfect detour to bundle a Maldives taster into a longer trip, with the island fitting as a three-night stopover.

Graduate-Friendly Prices in One of the World’s Most Iconic Destinations
The case for Eri doesn’t require softening. A Studio or Beach Villa on Full Board is priced in the £170–£300 (approx. €200–€350) per night range.
To put that in context, a 3-night stay for two, Full Board, with a handful of activities – such as guided snorkelling, a snorkelling safari, an hour of catamaran sailing, and an hour on a SUP board can come in at approximately only £750 (approx. €870) per person, meaning that the total cost of a full stay can be less than the price of a single night at other ultra-luxury counterparts.
Current Summer Escape and Last Minute Island Reset deals offer up to 40% off all room types for stays before 31 October, alongside 10% spa discounts, 15% discounts on select excursions and non-motorised water sports, and other complimentary perks.

Come for the Reef
Eri’s house reef is among the most active and accessible in North Malé Atoll: clear, warm waters averaging 27–29°C year-round, strong marine biodiversity, and conditions that suit first-timers and seasoned divers alike. Reef sharks, manta rays and eagle rays are consistent sightings across the atoll.
Close to the resort, the most reliable residents are turtles. 14 of them are already individually identified by the resident dive team through distinctive shell markings, flipper formations and carapace patterns, each with a name and a documented history. In several cases, the names were given by guests. You can meet the full community in the Eri Turtle Spotting Guide & Directory.
Eri’s water sports menu also reads like an antidote to burnout. On the surface, there’s complimentary guided snorkelling on the house reef, dedicated turtle-search snorkelling tours, longer Snorkelling Safaris by boat, catamaran sailing, SUP, jet ski rides, waterski, wakeboard, and windsurfing lessons.

Why Graduation Is the Right Moment to Learn to Dive
The window post-graduation is time entirely yours. Learning to dive during this time means acquiring a certification valid for life, transferable across every ocean, and one that permanently changes your relationship with every coastal destination you’ll ever visit.
Eri’s Euro-Divers Dive & Water Sports Centre is a fully-equipped PADI 5-Star operation with access to 30 dive sites across North Malé Atoll, spanning coral gardens, channel dives, thilas, and drift dives through current-rich passes. Courses run from entry-level Open Water Diver through to Advanced Open Water, Drift Diver, and Rescue Diver, with all equipment included. For certified divers, the welcome lagoon dive is complimentary, with 5-, 10- and 15-dive packages scaling up to a 6-Day Intensive Plan with nitrox fill options, and boat trips available for single-tank, two-tank, and full-day dives.

When the fins come off, the Eskape Spa offers a natural close to the day. Healing Aromatherapy, the Maldivian Ocean Dream, and a Back to Life massage helps guests to recharge and restore their energy.
Graduates can safely press pause here, before stepping into whatever comes next.
Action
Nova Maldives celebrates Women’s Dive Day with Zoona Naseem
Every July, the diving world pauses to celebrate the women who have made the ocean their own. This year, Nova Maldives marks Women’s Dive Day with a three-day programme from 17 to 19 July 2026, brought to life by Zoona Naseem, the first Maldivian woman to qualify as a PADI Course Director, alongside Jenna Lehocki, the resort’s resident marine biologist.
Despite making up nearly 40% of divers worldwide, women still account for just 20% of PADI Pros, a gap that a 2025 peer-reviewed study attributes in part to the male-centric portrayal of the sport, with constraints that foster stigma and self-doubt that continue to create barriers for women at every level – a pattern that Nova is determined to help change.

A Weekend for Beginners & Avid Divers
True to Nova’s belief that the ocean belongs to everyone, the weekend will draw together resort guests and a group of participants from the neighbouring Dhangethi community for a shared journey into the water.
Guests and participants can embark on guided Discover Scuba dives and open water exploration led by Zoona, and an intimate fireside discussion joined by Jenna, where tales of the reef – memorable dives, marine encounters, and a shared wonder for the ocean, flow freely as the currents of the sea.
Guests and participants can embark on guided Discover Scuba dives or try dives led by Zoona, alongside open water exploration and enjoy an intimate fireside discussion hosted with both Jenna and Zoona — where tales of the reef flow freely: memorable dives, marine encounters, and a shared wonder for the ocean.
Zoona’s journey to becoming a PADI Course Director, and the first Maldivian woman to ever hold this title, is an inspiration for women seeking to carve out space in a traditionally male-dominated industry. Alongside her, Jenna brings a different but equally profound connection to the ocean: one built not in the pursuit of firsts, but in the patient, daily work of understanding and protecting the reef that Nova calls home.

“Growing up in the Maldives, the ocean was always there, but a seat at the table was not. I hope that every woman who enters the water this July leaves knowing that it was always hers to claim,” said Zoona.
Drawing on her lived experience from working with stakeholders from within the marine research sector and in hospitality, Jenna added – “Living and working on this island, you come to understand the reef not just as a place to dive, but as something that breathes and changes with the seasons. Sharing that with people, whether they are first-time snorkellers or seasoned divers, is the part of this work that never gets old.”
“There is something about the ocean that has always belonged to women. Its depth, its quiet power, its ability to hold everything at once. Women’s Dive Day is a celebration of every woman who has ever felt called to the water, and our commitment to making sure every woman who wants to experience that, whether for the first time or the hundredth, has every opportunity to do so.” said Abdulla Aboobakur, General Manager of Nova Maldives.
A Setting Unlike Any Other
Nestled on a natural island within the South Ari Marine Protected Area (SAMPA), the largest marine biodiversity reserve in the region, diving is one of the things that consistently draws travellers from around the world to the island. With 35 dive sites on its doorstep, and whale sharks and manta rays a quiet, year-round presence in the waters beyond its shore. Guests here do not simply visit the ocean, they can observe and truly live alongside it.
An active coral nursery sits at the heart of Nova’s marine offering, where seafarers are warmly invited to take part in coral planting to contribute to the reef’s ongoing restoration. The resort also holds a long-term partnership with the Maldives Whale Shark Research Programme (MWSRP), to run educational and conservation-focused experiences for researchers, local school pupils, and the wider community throughout the year.

For those seeking a more introspective connection with the sea, Nova also offers a unique Wellness Diving experiences, one that introduces mindfulness with marine exploration through floating meditation, buoyancy workshops, underwater yoga, and breathwork. Research has found that recreational diving can be more effective at reducing stress and boosting mental wellbeing than other sports, with the slow, controlled breathing required underwater naturally stimulating the parasympathetic nervous system, evoking a sense of deep calm that so many divers describe as unlike anything they have found on land.
The water is waiting. Join Nova Maldives for Women’s Dive Day from £301/night in a villa on Full Board Plus basis. Visit nova-maldives.com to find out more.
Awards
Tripadvisor places The Standard, Maldives among global top 10% hotels
The Standard, Maldives, by Hyatt has earned the Tripadvisor Travellers’ Choice Award 2026, placing it among the top 10% of hotels globally, based on authentic guest reviews and ratings collected over the past 12 months. Unlike industry-judged accolades, this recognition is shaped entirely by guest feedback, reflecting genuine experiences, meaningful interactions, and the moments that leave a lasting impression long after the journey ends.
Located in the untouched beauty of Raa Atoll, surrounded by turquoise waters and a rich marine ecosystem, The Standard, Maldives offers a distinctive blend of contemporary lifestyle luxury and immersive island experiences. As part of Hyatt’s Lifestyle portfolio, the brand brings a vibrant, social energy to the destination, where memorable stays are defined not only by place, but by people.
Guest reviews frequently highlight that while the island’s natural setting is undeniably stunning, what resonates most deeply is the heartfelt service delivered by the team. Personal interactions, intuitive gestures, and a genuine sense of care consistently stand out, reinforcing that true luxury lies in how guests feel throughout their stay.
Culinary experiences have also played a key role in guest satisfaction, particularly with the recent debut of Onda, the resort’s Mediterranean restaurant. Since its launch earlier this year, Onda has received strong praise for its fresh flavours, lively atmosphere, and distinctive dining concept, adding a new dimension to the resort’s culinary offering.
At the same time, the island’s vibrant house reef continues to captivate guests, with many noting the ease of access directly from the overwater villas. Snorkelling experiences just steps from their accommodation reveal encounters with tropical fish, reef sharks, sea turtles, and other marine life, creating moments that are both effortless and unforgettable. This recognition follows the resort’s Tripadvisor Travellers’ Choice Award last year, further strengthening its position as one of the Maldives’most dynamic lifestyle destinations.
“We welcome new guests every day, while also cherishing those who return to us time and time again. Many of our loyal guests have come to know the resort and our team by heart, choosing to make The Standard, Maldives part of their ongoing journeys. Our Guest Experience Makers, or GEMs, truly embody their name. They are the individuals who bring personality, warmth, and authenticity to every stay, rare qualities that our guests deeply value. We take great pride in our team, as they are the true essence of what defines us as The Standard. It is these meaningful, personal interactions that ultimately shape and elevate the guest experience,” said Naseef Abdulla, Front Office Manager.
“At The Standard, Maldives, we believe that memorable stays are not only about beautiful villas or idyllic locations, but about creating moments that feel personal and effortless. As part of Hyatt’s Lifestyle portfolio, we aim to deliver an experience that is both elevated and approachable, where guests can connect, unwind, and express themselves freely, while maintaining a level of excellence and consistency that our guests can always rely on,” said Justin Swart, General Manager of The Standard, Maldives.
Drawing inspiration from guest feedback, The Standard, Maldives continues to evolve, enhancing its offerings while staying true to its vibrant personality, strong service culture, and connection to its natural surroundings. More than just a place to visit, the resort aspires to create explorative yet playful experiences that guests carry with them, and often inspiring them to return.
-
Cooking1 week agoSt. Regis Maldives Vommuli Resort to host Asia’s culinary talents for ‘Across the Table’ dining experience
-
Awards1 week agoMachchafushi Island Resort & Spa Maldives wins ‘Best House Reef’ at Travel + Leisure Luxury Awards 2026
-
Cooking1 week agoMichelin-Starred Chef Grégoire Berger to host dining experience at Lily Beach Resort & Spa
-
Awards1 week agoOBLU SELECT Lobigili named among world’s top 1% hotels in Tripadvisor awards
-
Family1 week agoArt, sport and island adventure shape JOALI Maldives Summer Camp 2026
-
Awards1 week agoSix Senses Laamu tops Travel + Leisure Asia Pacific Luxury Awards family resort category
-
Awards1 week agoJOALI Maldives wins two honours at Travel + Leisure Luxury Awards Asia
-
Awards1 week agoAlila Kothaifaru recognised among top 10% of hotels worldwide


