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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Food

Michelin-starred Chef Charles Coulombeau to host exclusive residency at V Villas Maldives at Mirihi

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V Villas Maldives at Mirihi – MGallery Collection will welcome Michelin-starred French chef Charles Coulombeau from 26 to 28 November 2026.

The three-day programme opens with sunset cocktails and canapés, followed by a fine dining evening at Muraka Restaurant and a special cooking class with the chef.

Coulombeau leads the kitchen at La Maison dans le Parc in Nancy, France, which holds one Michelin star. His cooking pairs modern French technique with influences from his time in Japan, bringing ingredients such as citrus and seaweed into dishes shaped by seasonal produce.

The culinary programme:

  • Thursday, 26 November | Sunset cocktails and canapés. The programme opens with sunset cocktails and Michelin-inspired canapés, offering guests a first taste of the chef’s approach ahead of Friday’s fine dining event.
  • Friday, 27 November | Fine dining at Muraka Restaurant. Coulombeau will present a special dinner at the resort’s overwater Muraka Restaurant, where guests can experience his modern French cooking overlooking the Indian Ocean.
  • Saturday, 28 November | Special Cooking Class. Guests will have the opportunity to learn directly from Coulombeau and explore some of the techniques behind his cooking.

V Villas Maldives at Mirihi – MGallery Collection offers an intimate island retreat in the Maldives, with beach and overwater accommodation, dining overlooking the ocean, and experiences on and beneath the water.

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Dr Tridendra Shakya to lead wellness residency at Finolhu Maldives

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Finolhu, a Seaside Collection Resort, is set to welcome renowned wellness practitioner Dr Tridendra Shakya for an exclusive residency at Fehi Spa from 15 December 2026 to 31 January 2027. Set against the tranquil backdrop of the Maldives’ UNESCO Biosphere Reserve in Baa Atoll, the residency invites guests to explore a more mindful approach to wellbeing through personalised treatments, traditional healing practices and restorative experiences.

Hailing from Kathmandu, Nepal, Dr Shakya brings 17 years of experience in naturopathy and holistic wellbeing, drawing upon ancient Eastern healing philosophies and contemporary wellness practices. His approach centres on understanding each individual’s needs, combining therapeutic techniques with lifestyle guidance to encourage relaxation, balance and a deeper connection between mind and body.

Throughout his seven-week residency, Dr Shakya will offer a carefully curated selection of therapies encompassing Traditional Chinese Medicine (TCM), acupuncture, reflexology, cupping, manipulative massage and therapeutic yoga. Personalised wellness consultations, incorporating pulse diagnosis alongside lifestyle and nutritional guidance, will allow guests to explore treatments tailored to their individual wellbeing goals.

Among the signature experiences is Yin & Pin, a combination of gentle passive stretching and acupuncture designed to encourage deep relaxation and release muscular tension. Acu-Massage brings together acupuncture, Marma point massage and traditional cupping techniques, while the Head to Toe Reviver draws upon the principles of reflexology to provide a restorative experience particularly suited to travellers seeking relaxation after a long journey.

The programme also explores the relationship between movement, breath and mindfulness. Therapeutic yoga sessions incorporate supportive postures, breathing exercises and meditation techniques adapted to individual needs. Guests can also discover Motion Meditation, blending the graceful movements of Tai Chi and Qi Gong with mindful breathing, or experience Yoga Nidra, a guided meditation practice that encourages profound relaxation and mental stillness.

For those seeking a more personalised wellness journey, the residency includes specialised experiences focusing on sleep, stress management, spinal care and traditional yogic cleansing practices. Each experience begins with an assessment, allowing Dr Shakya to tailor his approach to the guest’s individual preferences and wellbeing objectives.

The residency complements Finolhu’s existing wellness offering at Fehi Spa, where the island’s natural beauty provides an inviting setting for relaxation and rejuvenation. Surrounded by turquoise waters, powder-soft beaches and lush tropical vegetation, the resort offers an opportunity to step away from everyday routines and embrace a slower, more considered pace of life.

With its distinctive blend of barefoot luxury, contemporary design and immersive island experiences, Finolhu continues to introduce thoughtfully curated programmes that enrich the guest journey. Dr. Shakya’s residency adds a new dimension to the resort’s wellness offering, inviting guests to incorporate moments of restoration and self-discovery into their Maldivian escape.

Dr Tridendra Shakya’s residency will take place at Fehi Spa from 15 December 2026 to 31 January 2027. Complimentary initial consultations are available, with advance reservations recommended. For further information or reservations, guests may visit www.finolhu.com or contact stay@finolhu.com.

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Drink

V Villas Maldives at Mirihi announces exclusive wine Dinner with Hunter’s Wines

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V Villas Maldives at Mirihi – MGallery Collection will host an exclusive Hunter’s Wine Dinner on Monday, 16 November 2026, inviting guests to experience an evening of fine wine, thoughtful gastronomy and personal storytelling from one of Marlborough’s pioneering family-owned wineries.

The evening will be hosted by James Macdonald, Chief Operating Officer and Senior Winemaker at Hunter’s Wines, alongside Chelsea Macdonald and sommelier Khail van Niekerk of Grape Expectations Maldives.

Part of the founding family, James holds a degree in Oenology and Viticulture from Lincoln University and has completed several vintages overseas. Today, he helps lead Hunter’s Wines while preserving the winery’s signature Marlborough character and guiding its continued evolution.

Founded in 1979 by Ernie and Jane Hunter, Hunter’s is Marlborough’s oldest independent winery under continuous family ownership. Its internationally recognized wines reflect more than four decades of winemaking expertise, innovation and respect for the land.

For this special occasion, the culinary team at V Villas Maldives at Mirihi will present a curated menu designed to complement a selection of Hunter’s wines. The featured collection is expected to include MiruMiru sparkling wine, Sauvignon Blanc, Chardonnay, Rose, Pinot Noir and Gewurztraminer, guiding guests through the diversity and distinctive character of Marlborough.

Throughout the dinner, James will share the stories behind the wines, the Hunter family journey and the winemaking philosophy that has helped establish Marlborough as one of the world’s most celebrated wine regions.

“V Villas Maldives at Mirihi is committed to creating memorable experiences that connect our guests with exceptional personalities, craftsmanship and stories from around the world. We are delighted to welcome James and Chelsea Macdonald and to offer our guests an intimate discovery of Hunter’s Wines in the distinctive setting of Mirihi” said Mohamed Shareef, General Manager of V Villas Maldives at Mirihi – MGallery Collection.

The event reflects the resort’s approach to experiential dining, where refined cuisine, a carefully curated wine programme and Mirihi’s intimate island atmosphere come together to create meaningful moments for guests.

V Villas Maldives at Mirihi – MGallery Collection is an intimate private-island resort in South Ari Atoll. Set amid a renowned house reef and surrounded by the natural beauty of the Maldives, the resort brings together contemporary island living, personalized service, distinctive culinary experiences and meaningful encounters inspired by the spirit of Mirihi.

The resort features 42 villas, two restaurants, AKOYA Sea Lounge, Mirihi Spa, a wine cellar offering more than 300 labels, and a collection of ocean, wellness and cultural experiences.

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