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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Banyan Tree Vabbinfaru, Dhawa Ihuru honour women with curated experiences

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This International Women’s Day, Banyan Tree Vabbinfaru and Dhawa Ihuru celebrate the important women in our lives through meaningful island experiences inspired by connection with self, nature and our loved ones.

The celebration begins beneath the surface of the sea with a Women’s Snorkelling Session, bringing guests from both resorts together for a guided exploration of the house reef. Guided by the resorts’ Marine Lab, explore vibrant coral gardens and observe marine life flourishing within one of the Maldives’ most carefully preserved reefs – a reflection of Banyan Group’s long-standing commitment to environmental stewardship since the island first welcomed guests more than three decades ago.

Banyan Tree Vabbinfaru: A Day of Meaningful Connection to the Nature and Wellbeing

In the afternoon, Saffron presents a Women’s Day Cooking Class, where fragrant herbs and vibrant spices come together in a hands-on journey through authentic Thai flavours.

As the golden sunset colours the sky, a beachfront yoga session invites a moment of stillness. Guided by breath and gentle movement, the rhythm of the waves deepens your connection with nature and the beauty of being fully present.

In the evening, Sangu Garden, the resort’s beachfront restaurant, presents a Special Women’s Day Buffet Night, where live BBQ stations showcase freshly grilled seafood and international flavours beneath the evening sky. Ocean breezes, cosy ambience and the aroma of the grill create a warm tropical setting, while each female guest is welcomed with a special surprise gift during the evening.

Dhawa Ihuru: Vibrant Island Flavours

Across the lagoon, Dhawa Ihuru brings its lively island energy to the occasion with experiences designed for fun and connection.

Later in the day, after the snorkel safari to the house reef, savour a Women’s Day Special BBQ Lunch at Riveli Restaurant, where vibrant island flavours and international favourites come together in a lively beachfront setting.

In the afternoon, a Sri Lankan Cooking Class invites guests to discover bold spices and traditional techniques in a lively hands-on culinary experience.

Together, Banyan Tree Vabbinfaru and Dhawa Ihuru offer a meaningful way to celebrate the women who inspire us, through moments of exploring wellness, discovery and joyful connection surrounded by the natural beauty of the Maldives.

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Fushifaru Maldives celebrates Women’s Day with art, community and ocean conservation focus

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Fushifaru Maldives is marking International Women’s Day 2026 with a series of activities under the theme “Waves of Kindness – #GivetoGain,” celebrating empowerment, community and ocean conservation.

The programme reflects the resort’s message of being “Empowered by Kindness, Inspired by the Ocean,” bringing together guests and team members through art, appreciation and shared experiences.

As part of the celebrations, the resort will welcome artist Rachel Brooks, who will host a live art workshop on 7 March. During the session, Brooks will create a painting inspired by marine life, drawing attention to the colours and forms found beneath the ocean’s surface.

Her work highlights the connection between creativity and environmental awareness, emphasising the importance of protecting marine ecosystems. The workshop will also serve as an opportunity for guests and residents to engage with the artist and learn about the inspiration behind her work.

The celebrations will continue on 8 March with activities marking International Women’s Day alongside the resort’s residents and guests. The theme #GivetoGain focuses on mutual support, the creation of opportunities, and the empowerment of women through collaboration and shared encouragement.

In the evening, Fushifaru Maldives will host a Women’s Day Cocktail Party, where gentlemen will present roses to women on the island, including guests and team members. The gesture is intended as a sign of appreciation and respect.

The celebration will continue with a DJ evening, providing a setting for guests and staff to gather and mark the occasion together.

According to the resort, the event is also an opportunity to recognise the contribution of women within the Fushifaru community. Female guests, residents and team members from different backgrounds and cultures will be acknowledged as part of the celebrations.

The resort said the initiative reflects the diversity and individuality of the women who form part of the Fushifaru Maldives community, while reinforcing the broader message of kindness, empowerment and environmental awareness associated with this year’s International Women’s Day.

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German winemaker Patrick Jacklin to host exclusive tasting at Constance Moofushi

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Constance Moofushi Maldives is set to welcome Patrick Jacklin of Weingut Heitlinger, Germany, for an exclusive wine tasting experience on 9th March from 06:00pm to 07:30pm. Set on a sunset sandbank, this unique experience will feature a curated selection of biodynamic wines, paired with refined canapés in an unforgettable Indian Ocean setting. During his visit, Patrick Jacklin will also conduct a dedicated masterclass with the resort’s sommeliers, offering an opportunity to further expand their knowledge and understanding of biodynamic wines and viticulture.

At Constance Hotels & Resorts, wine is an integral part of the guest experience, shaped by passionate sommeliers and a long-standing culture of discovery. At Constance Moofushi, this dedication is reflected in Alizée Restaurant being recognized by The World of Fine Wine for its Best All-Inclusive Wine List, highlighting the resort’s carefully curated selection and pairing philosophy. This intimate tasting continues that spirit, celebrating terroir, craftsmanship, and meaningful encounters between guests and winemakers.

Raised in the Kraichgau region of Baden, Patrick Jacklin comes from a family deeply rooted in winemaking. Alongside his brother Philip, he represents the next generation of the Weingut Heitlinger bringing fresh energy and vision to the estate.

Passionate about biodynamic viticulture Patrick plays an active role in shaping the estate’s style and guiding its evolution in both cellar and vineyard.

Located in Östringen‑Tiefenbach, Weingut Heitlinger, is recognised among Germany’s leading organic and biodynamic estates. The winery is also part of the VDP (Verband Deutscher Prädikatsweingüter) Since 2012, Germany’s most respected association of top-quality wine estates — a distinction that reflects a shared commitment to origin, craft, and rigorous standards.

“This evening with Patrick Jacklin is a celebration of what we love most – exceptional wines, generous sharing, and the magic of a Maldivian sunset. We look forward to welcoming our guests for this intimate moment of discovery,” says Mevin Ramasamy, General Manager of Constance Moofushi.

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