News
PER AQUUM unveils new brand identity

Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Featured
Kuda Villingili’s iconic pool honoured in Travel + Leisure Asia Pacific Awards

Kuda Villingili Resort Maldives has been ranked among the Best Resort Pools in the Travel + Leisure Luxury Awards Asia Pacific 2025. This prestigious accolade, determined by votes from discerning travellers across the region, comes at a time of dual celebration for the resort as it marks its fourth anniversary.
Located in the picturesque North Malé Atoll, just 30 minutes by speedboat from Velana International Airport, Kuda Villingili has garnered a reputation for its seamless blend of design, immersive experiences, and strong sense of community. Central to the resort’s appeal is its iconic 150-metre swimming pool—the largest in the Maldives. This architectural masterpiece redefines leisure and stands as a social and visual centrepiece of the island.
Encircled by swaying palms, luxurious daybeds, and jacuzzis, the pool connects effortlessly to the resort’s trio of lively bars and eight globally inspired restaurants. It is more than a swimming area; it is a meticulously designed space offering distinct zones to cater to diverse guest preferences. These include a 50-metre Olympic-sized lap pool for fitness enthusiasts, dedicated areas for daily aqua fitness and yoga sessions, jacuzzis tucked beneath tropical greenery, and shallow zones tailored for children. The pool also transforms into a romantic setting for candlelit dinners beneath the stars, offering couples a unique dining experience under the Milky Way.
Deepa Manuel, General Manager of Kuda Villingili Resort Maldives, commented on the recognition, “This award is a testament to our commitment to creating unforgettable, design-led experiences with heartfelt Maldivian hospitality. The pool was designed to bring people together—from families and fitness lovers to couples and solo travellers. It’s where our guests laugh, connect, and relax. To be ranked among the top three Best Resort Pools by Travel + Leisure readers just as we celebrate our fourth anniversary is a beautiful affirmation of what we have created here.”
Further affirming its status, Kuda Villingili also recently received the Reader’s Favourite Overseas Hotel award at the Travel + Leisure China Travel Awards 2024, underscoring its growing popularity across key Asian markets.
Kuda Villingili continues to push the boundaries of luxury island living, rooted in wellness, connection, and authenticity. The resort boasts eight exceptional dining venues offering 11 global cuisines, including the signature beachfront Japanese-Peruvian restaurant Mar-Umi and Earth, which celebrates Maldivian and vegetarian dishes. Guests also enjoy access to a wellness-focused private island spa, an active surf culture with proximity to the famed Chickens Break, and 75 luxurious villas and residences—many featuring private infinity pools and offering spaces for both solitude and meaningful connection.
Whether guests are swimming laps at sunrise, soaking in a jacuzzi beneath the stars, or toasting during a floating dinner at dusk, the pool at Kuda Villingili offers more than just a recreational space—it embodies an experience. This recognition from the Travel + Leisure Awards reflects the heartfelt appreciation of guests who consistently celebrate not only the beauty of the resort but the soulful experiences it provides.
Awards
Sirru Fen Fushi secures top spots in Travel + Leisure Luxury Awards 2025

Sirru Fen Fushi – Private Lagoon Resort has been honoured in the prestigious Travel + Leisure Luxury Awards Asia Pacific 2025, securing top rankings in two highly sought-after categories:
- #2 Best Resort Pools in the Maldives
- #4 Best Resort for Families in the Maldives
These accolades underscore the resort’s unwavering commitment to providing immersive, meaningful, and luxurious experiences for guests of all ages.
Celebrated for its expansive villas tailored with families in mind, Sirru Fen Fushi offers serene sanctuaries in beach, jungle, and overwater settings. Accommodations include the unique Safari Tented Villas, Sirru Residences, and spacious two- and three-bedroom villas, along with deluxe family lodgings—each offering privacy, ample space, and direct access to either the lagoon or beach.
Beyond its thoughtfully designed accommodations, the resort presents a range of family-friendly experiences. Guests can enjoy an interactive Kids’ Club, curated cultural and nature-based activities, hands-on art and sustainability workshops, and unforgettable marine adventures such as turtle discovery, snorkelling safaris, guided dolphin cruises, and stargazing. Each offering is crafted to inspire connection, learning, and joy across generations.
Ranked as the #2 Best Resort Pools in the Maldives, Sirru Fen Fushi features an awe-inspiring 200-meter infinity pool that spans from the island’s eastern to western shores, symbolically linking sunrise to sunset. Framed by soft white sands and boundless ocean views, the pool has become an iconic centerpiece of the resort—captivating photographers, influencers, and leisure seekers from around the world.
Nestled on a pristine, untouched island, Sirru Fen Fushi seamlessly blends the quintessential Maldivian experience with sustainability, artistic expression, and cultural immersion. With this latest recognition, the resort continues to set new standards for modern luxury through meaningful travel and exceptional hospitality.
Awards
Travel + Leisure Asia Pacific awards Villa Nautica Best Resort Pool in Maldives

Villa Nautica’s signature infinity pool has been awarded the title of Best Resort Pool in the Maldives by readers of the Travel + Leisure Asia Pacific Luxury Awards 2025. More than just an architectural feature, the pool serves as the heart of the resort—a tranquil expanse of water that seamlessly mirrors the sea beyond and transforms swimming into a meditative experience. Here, thoughtful design blends effortlessly with the natural environment, creating a space where the boundaries between land, water, and sky dissolve into serenity.
Located in the North Malé Atoll, only a short speedboat ride from the capital, Villa Nautica’s 1,350-square-meter pool is both a focal point and a design statement. It does not clamor for attention but draws it gently, extending confidently toward the horizon and creating the illusion of merging with the open ocean—while still offering the comfort and stability of land.
What distinguishes this pool is not merely its size or the flawless infinity illusion, but the way it quietly becomes part of the guest’s daily rhythm. Sun loungers are thoughtfully spaced and positioned, offering just the right amount of shade and always seeming to face the light at its most flattering angle. From morning sunbathing to lazy midday naps and sunset refreshments, the space is designed for lingering.
Adjacent to the pool is Press & Pot, a favoured spot among guests who enjoy pairing their swim with an artisanal coffee. The scent of freshly brewed espresso mingles with the sea breeze and the subtle aroma of sunscreen. Here, pastries come warm from the oven, tropical fruits are sliced to order, and coffee is served to a standard that rivals any urban café—with the added luxury of an uninterrupted ocean view.
Villa Nautica’s approach is not one of ostentation but of elegance. Its luxury lies in the details: the coolness of the stone underfoot, the soft rustle of palm leaves, and the way the water reflects the sky like glass as dusk approaches. It is an environment where nature and design exist in perfect, understated harmony.
This is what set Villa Nautica apart and earned it top honors. Among a competitive field of exceptional Maldivian resorts, the Travel + Leisure panel identified a timeless quality here. This is not simply a pool to swim in—it is one to experience. A space that encourages guests to pause, disconnect, and simply be.
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