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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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The Westin Maldives installs 100 Reef Stars, 1,500 coral fragments in house reef

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The Westin Maldives Miriandhoo Resort has marked a new chapter in its marine conservation journey with the successful completion of Coral RISE (Coral Restoration Initiatives for Sustainable Ecosystems), an initiative created in collaboration with MARS Sustainable Solutions. From September 18 to 20, 2026, the resort installed 100 Reef Stars and 1,500 coral fragments in its house reef.

Reef Stars are sand-coated, hexagonal steel structures that provide a stable foundation for coral fragments in damaged or degraded reef areas. Installed underwater and connected to form a supportive reef framework, they help coral fragments establish and grow while creating habitat for fish and other marine life.

The restoration work follows MARS Assisted Reef Restoration System (MARRS), a science-based method developed by MARS Sustainable Solutions. The approach combines trained restoration teams, locally sourced coral fragments, Reef Stars, and ongoing maintenance and monitoring. Over time, the structures are designed to integrate into the reef environment and support the recovery of a more diverse marine habitat.

“Coral RISE demonstrates how a focused first step can develop into a lasting commitment to reef restoration,” said Kate Janetski, Marine Program Lead for Maldives & Caribbean and Global Training Manager at MARS Sustainable Solutions. “The 100 Reef Stars installed at The Westin Maldives Miriandhoo Resort provide a practical foundation for coral growth, while continued monitoring and care will be essential to the project’s long-term progress. We are pleased to support the resort in bringing science-based restoration closer to its guests and associates.”

“Completing the first phase of Coral RISE is an important milestone for The Westin Maldives Miriandhoo Resort,” said Harish Gopalakrishnan, General Manager of The Westin Maldives Miriandhoo Resort. “The ocean surrounding our island is central to the Maldivian experience, and protecting it is a responsibility we take seriously. By making the restoration area accessible to guests for snorkelling, we hope to foster a deeper understanding of the reef and inspire more people to care for the natural environment.”

The initiative was introduced during World Wellness Weekend, reflecting Westin’s belief that well-being extends beyond the individual. As part of the weekend’s activities, guests joined the resort team and MARS Sustainable Solutions in building and preparing the Reef Stars before they were installed in the reef.

Located within an area accessible for snorkelling, the restoration site will allow guests to observe the Reef Stars and monitor coral development over time. Ongoing marine education will also help raise awareness of coral ecosystems and the importance of reef conservation in the Maldives.

Coral RISE also complements the resort’s broader sustainability journey, including its Green Globe certification and continued efforts to embed responsible practices into its operations and guest experience. Situated in Baa Atoll, a region known for its rich marine biodiversity, The Westin Maldives Miriandhoo Resort’s coral restoration initiative creates a visible local contribution to the health of the atoll’s reef ecosystem. The certification provides a framework for the resort’s sustainability work, while Coral RISE brings that commitment to life through direct action to support the marine environment.

For more information, visit westin-maldives.com.

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Villa Nautica expands wellbeing programme with holistic practitioner Adrianna Lawera

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Villa Resorts is expanding its approach to wellbeing with a new series of experiences at Villa Nautica, led by holistic wellness practitioner Adrianna Lawera. Centred on breath, sound, somatic movement and intentional rest, the programme invites guests to step away from the pace of everyday life and reconnect with a slower, more considered rhythm.

Adrianna is a wellbeing lifestyle coach and integrated holistic practitioner specialising in skeletal restoration, fascia release, vibrational sound healing and breath-based movement. Through her signature approach, Wellness for Busy Minds, she makes rest and mindfulness feel more relevant to modern life, helping people build sustainable wellness habits that can exist alongside demanding routines.

Based in the Maldives, Adrianna draws much of her inspiration from nature and the restorative power of slowing down. She serves as a World Digital Detox Day Ambassador and a Global Wellness Day Official Key Supporter for the Maldives, with a wider mission to encourage more intentional relationships with technology, attention and rest.

At Villa Nautica, her programme brings together shared experiences and personalised therapeutic practices designed to address mental, physical and emotional fatigue. Rather than treating wellness as another activity to schedule into the day, the sessions create space for guests to release physical tension, quiet the mind and become more present in their own lives.

The island itself becomes part of that experience. Open skies, ocean air and the natural pace of life in the Maldives create an environment where slowing down feels instinctive rather than prescribed.

The programme reflects Villa Resorts’ wider approach to wellbeing, with experiences shaped by nature, place and meaningful restoration. By welcoming practitioners such as Adrianna, Villa Resorts continues to explore more thoughtful ways for guests to reconnect with themselves and with the environments around them.

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Le Méridien Maldives Resort & Spa celebrates World Wellness Weekend with three-day wellness programme

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Le Méridien Maldives Resort & Spa marked the 10th edition of World Wellness Weekend with a three-day programme led by Singapore-based wellness practitioner Dawn Sim. From 18 to 20 September 2026, guests were invited to embrace a more mindful approach to wellbeing through a curated series of experiences centred on movement, relaxation and nutrition.

With more than 25 years of experience in fitness and wellness, Dawn Sim has dedicated her practice to encouraging healthier, more balanced lifestyles. A yoga and Pilates instructor, certified sound bowl therapist and health coach, she brings together movement, breathwork, sound and holistic practices through an approachable philosophy centred on physical and mental wellbeing.

Across the three-day programme, Dawn led sunrise and sunset yoga, Pilates, meditation and sound bath sessions, with private classes also available for guests seeking a more personalised experience. Moving beyond physical practice, she hosted a diet and nutrition conversation focused on mindful eating and practical ways to support everyday wellbeing.

“I am delighted to return to Le Méridien Maldives, this time for World Wellness Weekend. The Maldives offers a beautiful environment to slow down, reconnect and spend time in nature, and I hope guests leave feeling restored and inspired to carry some of these practices into their everyday lives,” said Dawn Sim.

Set on the natural island of Thilamaafushi in Lhaviyani Atoll, Le Méridien Maldives Resort & Spa brings wellbeing into the island experience through an active lifestyle, restorative treatments, nourishing cuisine and time spent outdoors. At Waves Lifestyle Hub, guests can take part in a daily programme including yoga, Pilates, Zumba, aqua aerobics, workout sessions and more, complemented by a 24-hour fitness centre and personal training. Outdoors, the resort offers a padel court alongside complimentary non-motorised water activities including kayaking, stand-up paddleboarding and snorkelling, while the surrounding lagoon and nearby housereef invite guests to explore below the surface.

For moments of relaxation, the overwater Explore Spa features treatment rooms with glass-panel floors offering views of the ocean beneath. Drawing inspiration from Ayurvedic principles, its collection of massages, body treatments and facials is designed to restore balance and enhance overall wellbeing. Expanding its wellness offering, the resort has recently introduced dynamic air-compression boots, designed to support circulation and ease tired legs after workouts, watersports or active days around the island.

Mindful dining forms another part of the resort’s approach to wellbeing. Waves Café presents an all-day menu of fresh, nourishing dishes featuring produce harvested from the resort’s hydroponic Greenhouse, one of the largest in the Maldives.

“It is a pleasure to welcome Dawn back to Le Méridien Maldives and bring World Wellness Weekend to life through a programme that complements the experiences we offer throughout the year,” said Thomas Schult, General Manager of Le Méridien Maldives Resort & Spa. “Our approach to wellbeing is about creating opportunities for guests to move, recharge and enjoy the island at their own pace, whether starting the day with sunrise yoga, staying active on the padel court, enjoying nourishing food or simply taking time to unwind. Dawn’s approach was a natural fit for this philosophy.”

Surrounded by a 360-degree lagoon and the Indian Ocean, Le Méridien Maldives Resort & Spa features 134 beach and overwater villas inspired by mid-century modern design and the brand’s European heritage. From private pool villas to spacious two- and three-bedroom options for families and groups of friends, the resort invites guests to savour the good life through an unhurried approach to island living.

From 13 to 23 December 2026, Le Méridien Maldives will welcome former World No. 1 padel player Juani Mieres for a dedicated padel retreat, inviting guests to take their game further through daily clinics led by one of the sport’s most accomplished players.

For more information or to book, please visit lemeridien-maldives.com or contact reservations.maldives@lemeridien.com.

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