News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
‘The Curse of the Vigani’ takes over Oaga Art Resort this Halloween
On October 31, Oaga ArtResort invites guests on a Dhathuru to the island of Maaranfushi, where a day of beachside BBQ, traditional Maldivian picnic fare, live music and games slowly gives way to something much darker.
As sundown approaches, Dhon Hassanube makes his first appearance at Oaga, introducing guests to the story of the Vigani, a mysterious demon once bound to Maaranfushi to protect the islands of the Maldives from its curse. But with the Vigani said to have returned, Hassanube has some explaining to do.

The story will unfold across the island, with new characters and mysterious entities revealed along the way. Guests are guided through an island tour, meeting those caught within the curse and uncovering fragments of its story as they go. What begins as a Dhathuru soon becomes a Cursed trick or treating Island Tour, leading to unexpected encounters, storytelling and a Halloween special dinner at Kaa Kada.

The soundtrack to the story comes courtesy of Project Groove, bringing live music to the Dhathuru, while Amney and Faudi take the stage at Kaa Kada for an evening of live storytelling and music. The final chapter unfolds at Raa Baa, where Suvāsthi’s Unethical Projection brings the tale of the Vigani to life before Cursed Groove takes over for a night of Halloween revelry.

For families and younger guests, Fiyoh Kids Club has its own little Dhathuru of Halloween fun, with trick or treat basket decorating, costume making, games and playful activities for young explorersto create their own chapter of the story.
From the first clues at Maaranfushi to the final chapter at Raa Baa, this Halloween invites guests to become part of a story that unfolds around them. Come curious, follow the clues and keep an eye out for who, or what, you might meet along the way.
The Curse of the Vigani awaits at Oaga Art Resort this Halloween.
News
Fushifaru Maldives unveils five-day celebration for ninth anniversary
Nine divine years of this exquisite island paradise in Lhaviyani Atoll… Fushifaru Maldives gears up to celebrate its ninth anniversary this October with a special programme of experiences taking place from 20 to 24 October 2026, culminating in the resort’s official anniversary celebration on 24 October.
Over the past nine years, Fushifaru has established itself as an award-winning boutique resort in The Maldives known for its intimate barefoot island atmosphere, personalised service, rich Maldivian character and memorable guest experiences.
To mark the occasion, the resort has created a programme designed to bring guests, team members and the island community together in true #FeelingFantastic spirit. Celebrations will begin with Bodukakka–Guest Chef Challenge, inviting guests to team up with Fushifaru’s culinary team for a friendly cooking competition inspired by local flavours. Guests can also take part in a SUP Race around the island, with the winner receiving a romantic sandbank dinner for two.
Guests will also witness Fushifaru’s connection to the natural environment through Coral Planting and Guided Snorkelling, offering guests the opportunity to contribute to marine conservation while exploring the island’s underwater world.
The celebrations will culminate on 24 October with Fushifaru’s official 9th Anniversary Celebration, bringing together guests and the Fushifaru team for an evening dedicated to nine years of memories, friendships and exceptional experiences. The milestone reflects Fushifaru’s continued focus on creating meaningful and authentic Maldivian experiences while building lasting relationships with guests from around the world.
For Fushifaru sales enquiries and bookings, please contact reservations@fushifaru.com or visit www.fushifaru.com.
News
Meyyafushi celebrates first anniversary with three days of island experiences
Meyyafushi will celebrate its first anniversary from 1 to 3 November 2026 with a three-day programme of wellness, gastronomy, entertainment, culture and meaningful island experiences.
The anniversary marks an important milestone for the five-star Premium All-Inclusive resort, which has spent its first year welcoming guests to experience its distinctive combination of contemporary luxury, immersive dining, recreation and connection. To celebrate, Meyyafushi has curated a programme showcasing some of the resort’s most memorable experiences.
The festivities will begin with a serene Sunrise Floating Sound Bath at the Sky Lounge, offering guests a peaceful start to the celebrations, a Golden Cocktail Hour and Gala Dinner await in the evening, followed by a vibrant Glow in the Dark Grand Party.
The second day will focus on both sustainability and gastronomy. Guests will be invited to join a Coral Planting Journey, supporting the resort’s marine conservation efforts and pillar of kindness #KindnesstotheEnvironment, followed by an exclusive four-course Dinner with Chef Wout Bru, a renowned Belgian Michelin-starred chef.
On the final day, guests can enjoy a refined Wine & Charcuterie Tasting Experience at overwater Wine Cellar Raa, before the celebrations conclude with a Cultural Show and Bonfire, bringing together music, tradition and the relaxed spirit of island life.
Meyyafushi’s first anniversary represents not only a celebration of its opening year, but also the beginning of a longer journey focused on creating meaningful connections between guests, people and the natural beauty of the Maldives.
For Meyyafushi sales enquiries and bookings, please contact reservations@meyyafushi.com or visit www.meyyafushi.com.
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