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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Westin Maldives Miriandhoo introduces Family Fun Summer package

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The Westin Maldives Miriandhoo Resort has introduced its Family Fun Summer offer, aimed at families seeking longer island stays built around shared activities and rest. The offer is available for booking from 15 April to 15 June 2026, with a minimum stay of four nights for travel through to 20 December 2026.

Located within Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort is positioning the offer around family wellness, marine experiences and time spent together in a natural island setting. Seasonal snorkelling with manta rays in Hanifaru Bay remains one of the area’s key attractions, while the resort’s collection of beach and overwater villas is designed to accommodate families looking for space and flexibility during their stay.

For larger families and groups, the resort also offers the two-bedroom Heavenly Beach Residence, which includes a living room, kitchen and dining area intended to support longer and more relaxed island stays.

The resort says the guest experience can be shaped around both activity and downtime, supported by Westin’s Sleep Well concept and Heavenly Bed. Children have access to the Westin Family Kids Club, which includes a children’s pool and pirate ship, while parents can make use of Heavenly Spa by Westin.

Away from the villa, the resort is also promoting shared family experiences through Good Travel with Marriott Bonvoy activities focused on the culture and environment of Baa Atoll. These include traditional lacquer craft workshops, visits to local islands and guided marine activities in surrounding waters.

The Family Fun Summer package includes three meals per day, with children under 12 dining free of charge. It also includes a one-time dolphin cruise for two adults and two children, a 30-minute photography session with one printed photo, and a USD 150 resort credit.

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Reethi Faru Resort recognised in four categories at 2026 Haute Grandeur Awards

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Reethi Faru Resort has been recognised at the 2026 Haute Grandeur Global Excellence Awards, receiving honours in four categories: Best Beach Villa in Indian Ocean, Best Pool Villa in Indian Ocean, Best Eco-Friendly Resort in Maldives, and Best Sustainable Hotel in Maldives.

The awards recognise performance across villa accommodation and environmentally focused hospitality, reflecting the resort’s emphasis on guest experience alongside sustainability and environmental stewardship.

According to the resort, the recognition supports its positioning within the Maldives market as a property that combines natural surroundings, accommodation standards and responsible hospitality practices.

Located on Filaidhoo in Raa Atoll, Reethi Faru Resort features 145 villas, including beachfront and overwater accommodation designed in a style that combines Maldivian elements with contemporary comfort.

The resort’s food and beverage offering includes six restaurants and six bars, while its leisure facilities cover watersports, diving, yoga, spa treatments and fitness activities. Surrounded by coral reefs, the resort also offers guests access to marine-based experiences in the Indian Ocean.

Sustainability remains a central part of the resort’s operations, with initiatives that include coral reef restoration and guest experiences linked to environmental awareness.

Through its recognition at the 2026 Haute Grandeur Global Excellence Awards, Reethi Faru Resort has added to its profile as a Maldives resort with a focus on both accommodation standards and sustainability.

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Sun Siyam Iru Veli organises tree planting activity for Earth Day

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In celebration of Earth Day 2026, Sun Siyam Iru Veli, part of the Privé Collection within the House of Sun Siyam, hosted a purposeful evening inspired by this year’s global theme, Our Power, Our Planet. The evening brought together guests and team members for a meaningful tree planting ceremony along the shores of Magoodhoo Beach. It was an evening dedicated to celebrating the belief that everyday actions can lead to lasting environmental progress through collective, community-led effort.

The bamboo planted during this ceremony was chosen with purpose, representing more than a symbolic gesture. This fast-growing plant absorbs high levels of carbon dioxide, releases generous amounts of oxygen, and regenerates naturally from its root system. For small islands, it offers a thoughtful and space-efficient solution that supports greener landscapes while helping protect fragile coastlines. The planting also builds on a growing legacy at Magoodhoo Beach, where coconut trees planted during last year’s Eid celebrations are now thriving, adding new life and shade to the island’s natural beauty.

Sustainability at Sun Siyam Iru Veli is a year-round commitment shaped through everyday action. Earlier this April, 29 team members took part in a recycling training session led by the resort’s Training and Quality Assurance team, reinforcing environmental awareness across departments. Fresh herbs and produce grown on the island, including chillies, limes, coriander, rosemary, and pandan leaves, are incorporated into culinary experiences across the resort. Craftsmanship also plays a meaningful role, with statement planters, tabletops, and other design elements created in-house by the resort’s skilled engineers and carpenters using repurposed materials, reducing waste and transport impact while adding character and authenticity.

These initiatives reflect Sun Siyam Iru Veli’s year-round commitment to thoughtful hospitality, responsible island living, and the values of Sun Siyam Care. They are guided by a belief that meaningful progress is shaped through consistent action, and the resort remains dedicated to preserving the beauty of its surroundings while creating impactful experiences for the guests.

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