News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
This Eid, Villa Resorts invites travellers to celebrate in the Maldives with an island break that feels warm, easy, and genuinely festive. With our Eid Offer, enjoy up to 30% off when you book direct at Villa Nautica, Villa Park, or Royal Island, and choose the kind of Eid escape that suits the way you want to spend the season.
At Villa Nautica, Eid feels effortless. Close to Malé and set over bright lagoon blues, it is ideal for a quick reset with family or friends, with the added joy of seasonal moments and celebrations that bring everyone together as the sun goes down.
For a bigger, more spacious holiday, Villa Park is made for families who want the full tropical-island feeling. Think lush greenery, wide beaches, and days that move easily between pool time, lagoon swims, and activities that keep every generation busy in the best way.
In Baa Atoll, Royal Island offers a quieter kind of Eid, with boutique island charm and a slower pace that helps you switch off properly. It is the perfect choice for travellers who want calm mornings, unhurried afternoons, and a celebration that feels more restorative than rushed.
The Eid Offer is valid for stays from 16 March 2026 to 12 April 2026, for new bookings confirmed from 01 March 2026, with savings of up to 30% available on Pool Villas, Water Villas, and Residences.
Book direct through the Villa Resorts website and let Eid unfold at island pace.
Kuredhivaru Resort & Spa has announced a special Easter collaboration with one of the most celebrated Maldivian watercolor artists, Shimha Shakeeb, taking place from 4 to 7 April. The exclusive residency will introduce guests to the rich cultural narratives of the Maldives through art, creativity, and immersive experiences.
Shimha Shakeeb is known for her beautiful watercolor paintings that capture the landscapes, architecture, and traditions of the Maldives. She has exhibited her work at Dubai Expo 2020, Crossroads Maldives, and the National Art Gallery in Malé, and has worked with well-known institutions and resorts, including The Ritz-Carlton Maldives.
During the Easter residency, guests can join live painting sessions, interactive workshops, and kids’ art classes. For those looking for a more personal experience, private art sessions will also be available, allowing guests to work closely with Shimha to create their own unique pieces under her guidance. These activities let visitors of all ages explore their creativity and connect with Maldivian heritage in a hands-on way.
This collaboration reflects Kuredhivaru Resort & Spa’s commitment to creating immersive art experiences that inspire guests while promoting sustainable and mindful practices. Through workshops, live demonstrations, and private sessions, visitors are encouraged to explore their creativity in harmony with the island’s natural surroundings. Set against the stunning Indian Ocean, the Easter art residency offers a meaningful and inspiring holiday where guests can connect with both art and nature, celebrate creativity, and take-home memories and skills that extend beyond their stay.
For any reservations or inquiries, guests are encouraged to contact the resort at Resort.Kuredhivaru.Reservations@ennismore.com or +960 656 3000.
This Easter, Meyyafushi Maldives takes guests on a journey filled with sunshine, togetherness and memorable moments. With a fun-filled Easter Programme, from easter egg painting to bowling tournaments, Meyyafushi encourages families and couples to connect within and beyond.
At the heart of Meyyafushi’s appeal is its collection of distinctive experiences designed to elevate the Maldives experience. Guests can enjoy one of the resort’s most iconic attractions – the world’s first fixed overwater padel tennis court, where sport meets spectacular ocean views. Culinary enthusiasts can discover unforgettable dining moments across the island’s diverse restaurants, including the spectacular Bubble underwater restaurant. For those seeking relaxation, Meyyafushi’s wellness and recreation facilities provide endless ways to unwind and reconnect. From its serene overwater Veyoge Spa and state-of-the-art fitness centre to tennis, watersports and diving adventures, every element of the resort is designed to inspire discovery and wellbeing.
Families travelling during Easter can also enjoy a special programme thoughtfully curated for younger guests and families alike. Creative workshops such as bunny mask making and Easter egg painting, island games including Kids Olympics and scavenger hunts, and special celebratory moments like Easter happy hour and a festive Easter dinner bring a playful spirit to the island throughout the holiday period.
Beyond the festivities, Meyyafushi’s spacious villas, calm lagoons and warm Maldivian hospitality make it an ideal destination for families looking to slow down, reconnect and experience the magic of the Maldives together. Every experience at Meyyafushi is designed to create memorable moments that last long after the holiday ends.
For more information, please contact reservations@meyyafushi.com or visit www.meyyafushi.com.
-
Drink1 week agoGerman winemaker Patrick Heitlinger to headline exclusive dinner at SO/ Maldives
-
News1 week agoNiva Dhigali Maldives to host wellness week with Gemma Merna this June
-
Cooking1 week agoChef Giorgio Servetto brings Michelin-starred dining to Atmosphere Core’s underwater restaurants
-
News1 week agoInterContinental Maldives celebrates Women’s Day through creative expression
-
Family1 week agoRoyal Island introduces Easter escape with up to 25% savings
-
Cooking1 week agoBa’theli by the Reef at Milaidhoo Maldives introduces family-style Maldivian fine dining
-
Drink7 days agoGerman winemaker Patrick Jacklin to host exclusive tasting at Constance Moofushi
-
Family1 week agoGrand Park Kodhipparu transforms into an Easter island wonderland