News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Awards
Baros Maldives honoured with Agoda Gold Circle Award 2025
Baros Maldives has received the 2025 Agoda Gold Circle Award, recognising outstanding performance, service excellence and strong partnership with Agoda.
Presented annually, the award celebrates properties that consistently deliver exceptional guest experiences while maintaining competitive value and reliable availability. It recognises hotels that continue to adapt and innovate while upholding the highest standards of hospitality.
For Baros, this recognition reflects the dedication of its team, whose commitment to genuine Maldivian hospitality continues to shape memorable stays for guests from around the world.
“This recognition is a testament to the passion and professionalism of our team,” said Ibrahim Shijah, General Manager of Baros Maldives. “We are honoured to be acknowledged by Agoda and remain deeply grateful to our guests and partners whose trust inspires us to continually refine the Baros experience.”
The Agoda Gold Circle Award celebrates excellence in three key areas—superior service, competitive value and responsive availability—qualities that remain central to the Baros philosophy of hospitality.
Among the Maldives’ most iconic island resorts, Baros welcomes travellers seeking an intimate retreat defined by natural beauty, authentic service and timeless elegance.
News
ELE|NA announces second menopause wellness retreat in Maldives
On a day dedicated to celebrating progress, equality and empowerment, ELE|NA is shining a spotlight on one of the most overlooked aspects of women’s health: perimenopause and menopause.
Earlier this year, ELE|NA hosted Wellness on Deck in Dubai, an intimate gathering that brought together influential voices across women’s health, media and hospitality to reframe the menopause narrative from silence to strength.
Held aboard a private yacht in Dubai Marina, the event created space for honest dialogue, expert insight and meaningful connection among women navigating hormonal transitions at different stages of life.
Among the distinguished guests were internationally renowned therapist Marisa Peer, menopause specialist Dr Fiona Rennie, and journalist and filmmaker Punam Verma, creator of Men on Pause, alongside prominent women from the regional media and hospitality industries. Their presence underscored a powerful message. Women’s health conversations must evolve to reflect the realities of every life stage and circumstance.
While International Women’s Day celebrates achievement, it also calls attention to gaps that still exist. One of those gaps is menopause education.
Perimenopause and menopause do not occur only at one defined age. They may arise naturally over time, earlier than expected, or as a result of medical treatments or surgical procedures. Yet despite how common these experiences are, education and structured support remain limited.
By aligning this announcement with International Women’s Day, ELE|NA reinforces a simple belief. Empowerment includes informed health. True equality includes understanding the female body across all stages and situations.
Wellness on Deck introduced ELE|NA’s upcoming retreat, The Art of Graceful Change, taking place from June 4 to 8, 2026 at OBLU XPERIENCE Ailafushi in the Maldives.
The programme focuses on:
- Hormonal literacy and metabolic health
- Sleep restoration and nervous system regulation
- Strength and mobility for longevity
- Gut health and sustainable nourishment
- Emotional resilience and identity evolution
- Confidence, vitality and leadership through change
Set within a calm island environment, the retreat offers more than relaxation. It provides education, practical tools and a supportive community that empowers women to return home informed and confident in their changing physiology.
Perimenopause and menopause are not limited to one age bracket or life phase. They are biological transitions that can occur under varied circumstances. When supported with knowledge and intention, they can mark the beginning of a more powerful and aligned chapter.
As International Women’s Day calls for continued progress, ELE|NA invites women to extend the celebration beyond achievement and into self-understanding.
Retreat Details:
- The Art of Graceful Change
- June 4 to 8, 2026
- OBLU XPERIENCE Ailafushi, Maldives
Limited places available. For retreat information and bookings, please visit ele-na.com/menopause-retreat.
Family
Niva Dhigali Maldives hosts Easter festivities with Pastry Champion Florence Lesage
When it comes to Easter getaways, few destinations promise the perfect blend of relaxation, adventure, and family-friendly fun like Niva Dhigali Maldives. This Indian Ocean, Premium All-Inclusive paradise is a go-to destination for sun-seekers and families looking to unwind in tropical bliss, all while indulging in world-class cuisine and vibrant activities. From 28 March–12 April 2026, the island transforms into an Easter wonderland, offering a mix of festivities that will delight both kids and adults alike.
Niva Dhigali’s Easter celebrations add a layer of indulgence to this already magical setting. At the centre of this year’s event is French pastry sensation Florence Lesage, crowned the World Champion of Sweet Arts in 2022. Renowned for her intricate sugar creations, Florence will lead guests on a culinary adventure, culminating in an Easter brunch featuring her signature desserts that taste as exquisite as they look.

For families travelling with little ones, PLAY Kids Club offers plenty to keep the children entertained. Easter comes alive with a dolphin cruise with the Easter Bunny, a traditional Easter egg hunt along jungle trails, egg painting, and creative arts and crafts. There’s even a“Little Bunny” aromatherapy massage and facial tailored just for kids at the serene Niva Dhigali Spa – a rare treat that lets parents sneak in some much-deserved downtime. To top it off, children under 12 stay for free and families can enjoy complimentary water activities like tube rides.

Adventure seekers will also find plenty to love at Niva Dhigali. Beyond the festive fun, the resort offers guided snorkelling trips, allowing guests to explore the vibrant coral reefs and marine life that make the Maldives a bucket-list destination. Evenings are equally enchanting, with outdoor movie nights under the stars, poolside parties, and gourmet dining experiences that highlight the best of Maldivian and international cuisine.

For those who crave a tropical escape with a side of sophistication, Dhigali Maldives offers a perfect blend of relaxation and adventure. Whether you’re sampling Florence Lesage’s decadent creations, exploring the underwater world, or simply soaking up the sunshine on the island’s idyllic beaches, Easter at Niva Dhigali is about creating cherished moments with loved ones. Add in the natural beauty of the Maldives, and this April getaway becomes more than just a holiday – it’s a memory families will treasure forever.

Niva Dhigali Maldives promises an unforgettable Easter escape. With its warm waters, vibrant celebrations, and indulgent treats, this tropical haven is the perfect place to savour the sweetness of spring.
For more information or reservations email: res.agent@dhigali.com or call +960 662 0100.
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