News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Cooking
ONDA debuts at The Standard, Maldives as new Mediterranean dining venue
The Standard, Maldives is making waves with the debut of ONDA. More than just a restaurant, ONDA (meaning “wave”) is an energetic, sophisticated take on Mediterranean cuisine, designed to be the most exciting dining destination in the region. Delivering bold, soulful food with a “come-as-you-are” vibe, ONDA flips the script on typical resort dining by replacing formality with pure, sun-drenched enjoyment.
“ONDA is a commitment to the playful, unconventional spirit of The Standard,” says Justin Swart, General Manager. “We aren’t just breaking the mold; we’re setting a new benchmark for fresh, flavorful experiences that are truly full of life.”

Led by Chef David Hartwig, a visionary with a Michelin-starred pedigree, ONDA is a passion project rooted in the philosophy of “Close to Nature, Close to Tradition.” His menu celebrates pristine Maldivian seafood through a Mediterranean lens.
Signature dishes include:
- Red Snapper Crudo: A tribute to local waters, utilising traditional curing methods paired with a high-umami citrus vinaigrette—the “hero” of Mediterranean fruit.
- Caramelle Scampi with Chives: Hand-crafted pasta paired with succulent scampi in a refined, chive-infused bouillabaisse foam.
- ONDA Bouillabaisse: A lighter, vibrant reimagining of the French classic, utilising a base of scampi heads and herbs sourced from neighbouring islands.
- Amalfi Lemon Cake: A moist, citrus-forward sponge that captures the aromatic essence of the Mediterranean coast.

The beverage programme at ONDA reimagines classics through house-made cordials, tinctures, and infusions. The aspiration is to treat every cocktail as a sensory voyage.
- Golden Drift: A smoky, citrus journey of aquavit, sherry, and pineapple, inspired by Mediterranean sunsets.
- ONDA Spritz: A sparkling ode to coastal gardens featuring tangerine sherbet and woodruff tincture.
- Mindful Drinking: A sophisticated 0% cocktail selection ensures every guest enjoys the same complexity and flair without the alcohol.
The wine programme at ONDA is curated to tell a story of heritage. From the crisp minerality of a Joseph Drouhin Chablis 2022 to the prestige of Ornellaia Bolgheri DOC Superiore, the list is designed for the discerning palate. Our team focuses on the “why” behind every bottle, explaining the significance of labels like Chapoutier’s 2017 Chrysopée to ensure perfect harmony with Chef Hartwig’s menu.

ONDA is here to stay, rewriting the rules for island dining. It’s the brand’s definitive answer to luxury without pretension, an anchor point for flavour and fun that promises to be just as fresh and exhilarating as the Maldivian waves it’s named after. The New Wave of Culinary Excellence has officially Arrived at The Standard Maldives, proving ONDA is exactly what The Standard does best: taking the typical resort dining experience and flipping it on its head.
News
Alila Kothaifaru Maldives plans Chinese New Year dining and wellness experiences
Alila Kothaifaru Maldives invites guests to welcome the Chinese New Year with a refined island celebration taking place from 15 to 20 February 2026. The resort presents a curated programme of dining, wellness, cultural, and family experiences designed to honour the Year of the Horse in a serene and immersive setting.
In Chinese culture, the Year of the Horse symbolises strength, vitality, and forward movement which are values that resonate deeply with Alila’s philosophy of purposeful living, personal growth, and meaningful connection to nature. Reflecting this ethos, the resort’s Chinese New Year programme encourages guests to slow down, reconnect, and begin the year with clarity and intention.
“At Alila Kothaifaru Maldives, Chinese New Year is a meaningful opportunity to celebrate renewal and togetherness in a way that feels authentic and unhurried,” said Thomas Weber, the General Manager of Alila Kothaifaru Maldives. “Inspired by the Year of the Horse, our celebrations are designed to embody balance, resilience, and mindful progression which allowing guests to embrace the new year through enriching moments, shared traditions, and restorative experiences.”

The festivities are anchored by elevated Chinese New Year themed ‘Boat To Table” at Seasalt Restaurant, highlighting thoughtfully sourced ingredients and fresh island flavours, presented within a relaxed beachfront dining experience.
Cultural immersion continues with complimentary Dumpling Making Classes, offering guests a hands-on way to engage with time-honoured Chinese New Year traditions in an intimate and interactive setting.
Wellness takes centre stage at Spa Alila with Spring of Luck, a restorative ritual inspired by the season of renewal. Combining a Mandarin Body Renewal with a personalised massage, the experience reflects Alila’s holistic approach to wellbeing, by nurturing both body and mind as guests step into the new year.

Adding a creative and reflective dimension to the celebrations, Mandala of the Horse invites guests to participate in a guided session inspired by themes of strength, creativity, and forward momentum. The experience encourages mindfulness and self-expression, aligning with the resort’s emphasis on purposeful, design-led encounters.
Families are also invited to celebrate together with Festive Fun at Play Alila, featuring a vibrant line-up of Chinese New Year–themed activities for children and families, from arts and crafts to playful traditions inspired by the season.
Blending refined dining, mindful wellness, cultural discovery, and family-friendly moments, Alila Kothaifaru Maldives offers a meaningful and elevated way to begin the Year of the Horse, rooted in balance, intention, and the beauty of island life.
News
Constance Moofushi achieves 11 years of Green Globe Platinum certification
Constance Moofushi has announced its Green Globe Platinum certification for the 11th consecutive year, reaffirming a long-standing and deeply rooted commitment to sustainable tourism. More than a certification milestone, this recognition reflects an evolving journey in which sustainability is embedded in the daily fabric of resort operations — driven by the passion, creativity and dedication of every team member.
At the heart of Constance Moofushi’s approach lies a simple yet powerful principle: sustainability thrives when people lead. Each year, teams across the resort independently initiate sustainability projects shaped by their own work environments and values. From housekeeping and IT teams innovatively repurpose electronic waste, giving new life to old televisions and mattresses, or F&B teams celebrating local heritage by preparing and serving traditional Maldivian Bondi snacks, every initiative reflects a strong culture of environmental and cultural consciousness.

This grassroots approach has delivered measurable impact. Since 2023, Constance Moofushi has implemented FIT (Food Intel Tech), an advanced food waste monitoring system providing detailed visibility across preparation, buffet, and plate waste. This precise tracking enables teams to identify reduction opportunities and foster awareness throughout the resort. Through three years of consistent data collection and operational refinement, Constance Moofushi achieved the Best Food Waste Performance Award among all Constance Hotels & Resorts, a significant recognition demonstrating how data-driven management combined with genuine commitment delivers tangible outcomes and measurable progress.
What truly distinguishes Constance Moofushi’s sustainability culture is its authenticity Rather than approaching Green Globe requirements as a compliance exercise, the resort has cultivated an environment where environmental stewardship is a shared value. Engineering teams optimize energy and water systems to protect the fragile marine ecosystem. Guest experiences are intentionally designed to inspire ocean conservation awareness and appreciation for local culture. Staff wellness programs integrate with sustainability initiatives, recognising that employee well-being and environmental care are interconnected.

“This certification belongs to our people,” said Mevin Ramasamy, General Manager. “It reflects their creativity, care, and commitment to leaving the island better than they found it.”
Set within the Maldives’ pristine marine environment, Constance Moofushi reinforces this responsibility. Every decision, from material sourcing to waste management to community partnerships, carries meaning. The team at Constance Moofushi understands that recertification is not an endpoint, but a milestone along a longer path toward deeper sustainability integration.

The focus remains on advancing circular economy practices, strengthening local community engagement, and deepening the sustainability culture that defines the resort. Green Globe recertification validates a core belief: meaningful environmental change begins with people who genuinely care, supported by systems that measure progress and inspire continuous improvement.
The journey continues, driven by purpose, guided by data, and rooted in the belief that sustainability is not a programme, but a way of life.
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