News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Drink
German winemaker Patrick Jacklin to host exclusive tasting at Constance Moofushi
Constance Moofushi Maldives is set to welcome Patrick Jacklin of Weingut Heitlinger, Germany, for an exclusive wine tasting experience on 9th March from 06:00pm to 07:30pm. Set on a sunset sandbank, this unique experience will feature a curated selection of biodynamic wines, paired with refined canapés in an unforgettable Indian Ocean setting. During his visit, Patrick Jacklin will also conduct a dedicated masterclass with the resort’s sommeliers, offering an opportunity to further expand their knowledge and understanding of biodynamic wines and viticulture.
At Constance Hotels & Resorts, wine is an integral part of the guest experience, shaped by passionate sommeliers and a long-standing culture of discovery. At Constance Moofushi, this dedication is reflected in Alizée Restaurant being recognized by The World of Fine Wine for its Best All-Inclusive Wine List, highlighting the resort’s carefully curated selection and pairing philosophy. This intimate tasting continues that spirit, celebrating terroir, craftsmanship, and meaningful encounters between guests and winemakers.
Raised in the Kraichgau region of Baden, Patrick Jacklin comes from a family deeply rooted in winemaking. Alongside his brother Philip, he represents the next generation of the Weingut Heitlinger bringing fresh energy and vision to the estate.

Passionate about biodynamic viticulture Patrick plays an active role in shaping the estate’s style and guiding its evolution in both cellar and vineyard.
Located in Östringen‑Tiefenbach, Weingut Heitlinger, is recognised among Germany’s leading organic and biodynamic estates. The winery is also part of the VDP (Verband Deutscher Prädikatsweingüter) Since 2012, Germany’s most respected association of top-quality wine estates — a distinction that reflects a shared commitment to origin, craft, and rigorous standards.
“This evening with Patrick Jacklin is a celebration of what we love most – exceptional wines, generous sharing, and the magic of a Maldivian sunset. We look forward to welcoming our guests for this intimate moment of discovery,” says Mevin Ramasamy, General Manager of Constance Moofushi.
News
Celebrating the women behind Coco Collection’s island experiences
In celebration of International Women’s Day, Coco Collection, a proudly Maldivian-owned hospitality group, continues its mission to empower the women shaping the future of hospitality in the Maldives. This year, Coco Collection celebrates the inspiring women across its island resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu. Leading with vision, purpose, and passion creating meaningful guest experiences while championing sustainability and community empowerment.
At Coco Bodu Hithi, women play a pivotal role in redefining luxury hospitality through innovation, artistry, and heartfelt service. From front-of-house professionals to wellness experts, female team members are instrumental in shaping the resort’s distinctive guest journey with warmth, precision, and flair.
The resort will celebrate women who are breaking barriers in traditionally male-dominated roles, leading departments with confidence and inspiring the next generation of hospitality professionals. Their contributions span guest relations, culinary arts, spa and wellness, resort operations and more. Each bringing a powerful blend of expertise, and creativity that elevates the island experience.

“Being part of this journey means creating experiences that nurture both body and mind. As women in leadership, we bring passion, intuition, and dedication to everything we do, inspiring our teams while ensuring every guest leaves feeling renewed and cared for,” says Dini Utami, Spa and Wellness Manager at Coco Bodu Hithi.
Through mentorship initiatives and professional development programmes, Coco Bodu Hithi fosters an environment where women can thrive, lead, and innovate. Their leadership not only enhances the guest experience but also strengthens the culture of collaboration and inclusivity that defines the resort.

In honour of International Women’s Day and this year’s theme, “Give to Gain,” the resort pays tribute to their courage, creativity, and leadership with a series of specially curated guest experiences. Highlights include an exclusive 25% saving on dive adventures, inviting guests to celebrate strength and spirit beneath the waves. Guests may also indulge in traditional Henna Art, a beautiful expression of culture and artistry, or savour an intimate Romantic Beach Dinner Under the Pergola, where refined flavours are complemented by the tranquillity of the ocean.
At Coco Spa, tranquillity and empowerment unite in the bespoke “Her Wellness Journey”, a restorative experience designed to nurture body, mind, and spirit. This indulgent offering includes a complimentary revitalising face mask, a soothing herbal tea refreshment, and an exclusive 20% saving on retail purchases, available from 1 to 15 March 2026. Thoughtfully selected, the experience invites every guest to pause, reflect, and embrace holistic wellbeing in a sanctuary of calm.

At Coco Palm Dhuni Kolhu, sustainability lies at the very heart of the island experience, championed by many dedicated women across the island. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, the resort is deeply committed to environmental stewardship, with female team members leading and supporting impactful conservation initiatives that safeguard the natural beauty of the Maldives.
From marine conservation and coral regeneration projects to innovative waste reduction strategies and community outreach programmes, women at the resort are driving meaningful and measurable change. Their influence extends beyond daily operations, shaping long-term environmental strategies that protect the island’s fragile marine ecosystem for generations to come.
“Our work is about more than protecting coral reefs; it’s protecting an entire ecosystem that island communities depend on,” says Rosalie Bailie, Marine Educator at Coco Palm Dhuni Kolhu. “Through restoration, research, and education, we aim to inspire both guests and locals to become active stewards of the ocean.”

Central to these efforts is the resort’s ongoing work with the Olive Ridley Project (ORP), supporting turtle conservation, rehabilitation, and marine research. Through education, advocacy, and hands-on involvement, female sustainability associates along with the Marine Educator actively contribute to protecting endangered sea turtles and raising awareness among guests about responsible marine interaction, transforming guest holidays into a purposeful journey.
Coco Palm Dhuni Kolhu marks the occasion with a vibrant programme of shared guest experiences. As part of the celebrations, female guests are invited to enjoy an exclusive 20% saving on experiences across the island, an opportunity to explore, connect, and celebrate in a setting where sustainability and empowerment go hand in hand.
To plan your dream Maldivian escape in advance, take advantage of an exclusive Early Bird offer. Enjoy a limited-time early booking offer up to 40% savings on villa rates when you reserve ahead of time, available at Coco Bodu Hithi and Coco Palm Dhuni Kolhu. For further queries and reservations, contact reservations@cococollection.com or visit www.cococollection.com.
Family
Easter comes alive at Amilla Maldives with family activities
This Easter, Amilla Maldives invites families to enjoy a joyful island journey filled with creativity, discovery and shared moments in the heart of the Baa Atoll UNESCO Biosphere Reserve.
Taking place from 1 to 12 April 2026, the Easter programme follows the story of Paddy the Travelling Bear and his friend Bunny, guiding young explorers through a series of themed activities, playful challenges and creative workshops across the island.

Throughout the celebration, guests can take part in Easter egg hunts and treasure trails, discovering hidden surprises across sandy pathways and beneath the island’s banyan trees. Creative sessions invite little ones to paint, craft and build keepsakes, while interactive games and island adventures encourage curiosity and playful exploration.
The festive programme also includes a variety of family-friendly entertainment and wellness experiences, allowing guests of all ages to enjoy the island in their own way, whether through gentle moments of creativity, active outdoor play or shared family activities.

The festivities culminate on Easter Sunday, when the island comes alive with joyful celebrations, music and activities for the whole family, creating memories to treasure long after the holiday ends.
Surrounded by lush tropical greenery, white sand beaches and vibrant marine life, Amilla Maldives offers a naturally beautiful setting for a memorable Easter escape.
Guests can explore the full Easter programme here. For more information about Amilla Maldives, please visit www.amilla.com.
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