News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Veligandu Maldives Resort Island has been awarded One MICHELIN Key in the MICHELIN Guide’s 2026 hotel selection, recognising the resort’s accommodation, service, design and overall guest experience.
The distinction places Veligandu among hotels recognised by the MICHELIN Guide for delivering what it describes as a “very special stay”. The MICHELIN Key system evaluates hotels based on factors including architecture and interior design, quality and consistency of service, personality and character, value for money, and contribution to the local experience.
Announcing the recognition, General Manager Fathuhulla Ibrahim attributed the achievement to the property’s natural surroundings, sense of seclusion, connection with the ocean and commitment to responsible island living.
He also acknowledged the contribution of the resort’s team, highlighting the importance of personalised service, genuine hospitality and attention to detail in creating memorable experiences for guests.
The recognition comes as Veligandu Maldives continues to introduce enhancements to its guest experience ahead of the festive season.
Among the developments is an enhanced semi-buffet breakfast experience at Raalhu, available to guests staying in Ocean Pool Villas and Sunset Ocean Pool Villas. The resort has also refreshed menus across its dining outlets, reflecting guest feedback and its ongoing efforts to develop its food and beverage offerings.
Veligandu Maldives is also preparing to introduce new destination dining experiences designed for couples celebrating special occasions, including marriage proposals, anniversaries and romantic evenings.
In addition, the resort has made complimentary snorkelling equipment available to guests across all meal plans, providing greater access to the marine environment surrounding the island.
The property is also placing emphasis on personalised holiday planning through its dedicated Lifestyle Hosts, who assist guests with arrangements for marine activities, wellness experiences, private dining, weddings and other activities before arrival.
The MICHELIN Key distinction follows the resort’s transformation into a five-star luxury property, marking another development in its positioning within the Maldives’ luxury hospitality market.
Veligandu Maldives Resort Island is part of the Crown & Champa Resorts portfolio and is located in North Ari Atoll, approximately 20 minutes by seaplane or 60 minutes by speedboat from Velana International Airport. Established in 1984, the resort reopened in November 2024 following an 18-month renovation that transformed the property into a five-star luxury resort.
The resort features 100 beach and overwater villas, including accommodation with private pools, spread across a nine-hectare natural island known for its sandbank and house reef. Its facilities include Dhonveli Restaurant, Madivaru Restaurant, Raalhu Restaurant, Himeyn Spa, diving and water sports facilities, and recreational activities.
The 2026 MICHELIN Guide hotel selection includes 2,832 MICHELIN Key properties worldwide, of which 2,020 hold One MICHELIN Key. The distinction recognises hotels offering notable accommodation experiences, based on assessments conducted by the Guide’s independent inspectors.
Emerald Faarufushi Resort & Spa has announced its first Hunter’s Wine Dinner, scheduled for 17 November 2026, bringing together Italian cuisine and wines from New Zealand producer Hunter’s Wines.
The event will feature a five-course Italian dining experience, with each course paired with selected wines from Hunter’s Wines. The dinner will be hosted by James Macdonald, Chief Operating Officer and Senior Winemaker at Hunter’s Wines, alongside Chelsea Macdonald.
The evening will provide guests with an opportunity to explore the relationship between food and wine, with the pairings designed to complement the flavours and characteristics of each course. Guests will also have the opportunity to engage with the hosts and learn more about the wines, winemaking techniques and principles of food and wine pairing.
Based in Marlborough, New Zealand, Hunter’s Wines is a family-owned winery established in 1979. The winery has played a role in the development of Marlborough’s wine industry and produces a range of wines, including Sauvignon Blanc, Chardonnay, Pinot Noir and sparkling wines.
James Macdonald, a member of the Hunter family, holds a degree in Oenology and Viticulture from Lincoln University. He has gained winemaking experience internationally and currently oversees winemaking operations while contributing to the winery’s management and development.
The upcoming dinner forms part of Emerald Faarufushi Resort & Spa’s culinary offerings, which include international dining experiences across its restaurants and bars.
Located on a seven-hectare private island in Raa Atoll, Emerald Faarufushi Resort & Spa is a five-star property operated by the Italian family-owned Emerald Collection. The resort is a member of The Leading Hotels of the World and operates under a Deluxe All-Inclusive concept.
The property features 80 villas, comprising 38 beach villas and 42 overwater villas, surrounded by a lagoon and house reef. Its dining facilities include Aqua Restaurant, Beach Club Grill, Carnivorous Restaurant, Le Asiatique and Mediterraneo, offering Mediterranean, Asian and other international cuisines.
Additional facilities include The Emerald Spa, which offers Thai and Balinese treatments, a fitness centre, water sports and recreational activities. The resort is accessible by a seaplane journey of approximately 45 minutes from Velana International Airport.
The Hunter’s Wine Dinner on 17 November will provide another opportunity for guests to experience the resort’s culinary programme through a collaboration with an international wine producer.
News
The Westin Maldives Miriandhoo Resort introduces ‘Garden of Eve’ Christmas and New Year celebrations
The Westin Maldives Miriandhoo Resort invites guests to discover a season of giving and renewal from December 22, 2026, to January 7, 2027. Set amid the natural beauty of Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, the resort’s Garden of Eve festive celebrations will bring together joyful gatherings, nourishing cuisine, family discoveries, and island adventures.
The festivities begin on December 22 with a Tree Lighting Ceremony, illuminating the resort’s Wish Tree, a large Boa’shi gas (velvetleaf soldierbush) at the heart of the island. Decorated with the modest wishes of children supported by the Baa Family and Children Service Center (FCSC) on Eydafushi Island, the tree symbolizes the resort’s commitment to giving back to the community. The Westin Maldives Miriandhoo Resort will fulfill the children’s wishes, and guests are warmly invited to participate in this meaningful gesture of generosity.
The celebrations continue on Christmas Eve with cocktails and music at the Pool Deck, followed by an international buffet dinner at Island Kitchen with seasonal favorites and flavors from around the world. On Christmas Day, Santa Claus makes a special appearance, bringing festive cheer, gifts, and memorable moments for families.
As the final evening of the year approaches, the island transforms into a lush Garden of Eve for a New Year’s Eve celebration under the stars. Inspired by the beauty and abundance of a tropical paradise, the theme brings together nature, wonder, and the promise of new beginnings. Guests can gather for a beachfront gala dinner featuring an abundant feast at lavishly presented culinary stations, with live entertainment and a countdown to the new year. A fireworks spectacle is planned to light up the island sky as the resort welcomes 2027.
Beyond the festivities, the resort offers time to slow down, reconnect, and recharge. Uplifting movement and mindful moments invite guests to embrace the natural rhythm of their surroundings, while younger travelers can create, explore, and make new friends through activities at the Westin Family Kids Club.
At Heavenly Spa by Westin, guests can pause amid the celebrations and unwind with restorative rituals in a tranquil setting. For those seeking adventure, AQUA offers a gateway to the waters of Baa Atoll, where water sports, excursions, and diving invite guests to explore the vibrant marine world surrounding the island.
With 69 villas, each featuring a private pool and uninterrupted ocean views, The Westin Maldives Miriandhoo Resort is a wellness-focused retreat where tranquility meets adventure. Three distinctive dining venues, rejuvenating spa experiences, and family-friendly activities offer guests opportunities to embrace well-being throughout their stay.
To discover more and reserve a festive escape, visit westin-maldives.com.
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