News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Cora Cora Maldives earns Green Globe Gold certification
Cora Cora Maldives has achieved Green Globe Certification with Gold status after receiving a rating of 93% in an onsite sustainability audit.
The Raa Atoll resort said the certification recognised the environmental, social and cultural initiatives delivered through its Freedom Footprints sustainability programme. The programme is guided by the resort’s position that the freedom offered to guests should be accompanied by responsibility towards the environment and surrounding communities.
According to the resort, the achievement reflects work undertaken across coral restoration, marine conservation, community partnerships, cultural preservation, resource management and guest education.
“This Gold status is a reflection of collaboration, shared responsibility, and the collective belief that hospitality can create a positive impact far beyond the guest experience,” Cora Cora Maldives said in its announcement.
The resort credited its guests, partners, suppliers, heads of departments and team members, known as Freedom Fighters, for contributing to the certification. It also acknowledged NSURE Private Limited for its role in the certification process.
Among the main initiatives under Freedom Footprints is a five-year coral restoration programme involving guests, employees, resort leaders and conservation partners. The project uses Reef Stars fitted with coral fragments to support coral growth and increase marine biodiversity across sections of the resort’s lagoon and house reef.
The resort’s 2026 Sustainability Management Plan states that more than 1,000 Reef Stars had been installed and over 15,000 coral fragments restored during 2025. The project is being implemented with MARS and SHEBA and also incorporates rope nurseries, coral clips, direct outplanting and planned microfragmentation techniques.
Members of the resort’s diving team and sustainability department have received training in the Society for Ecological Restoration-certified Mars Assisted Reef Restoration System and the Ocean Quest methodology. Guests can participate by tying coral fragments, adopting Reef Stars and joining guided sessions with the resident marine biologist.
Cora Cora Maldives also works with Save the Beach Maldives to share restoration knowledge with local island communities and encourage wider participation in reef conservation.
Marine protection efforts extend to sea turtles through partnerships with the Olive Ridley Project and the Atoll Marine Centre. The resort supports turtle rescue, rehabilitation, research and education, while its team contributes sighting photographs and data to help researchers understand turtle populations, migration patterns and threats. Educational activities are also conducted for guests and students from nearby islands.
Operational measures include reducing single-use plastics and monitoring the resort’s environmental and social impact. Cora Cora Maldives produces drinking water through desalination and bottles it onsite in reusable glass bottles. The resort estimates that its bottling plant prevents the use of more than 100,000 plastic bottles each year.
Plastic straws have been replaced with alternative materials, while bathroom amenities are supplied in refillable containers. The resort also monitors its direct and supply-chain impacts through EarthCheck software and conducts staff training on sustainable operations.
Its sustainability plan includes targets covering energy efficiency, water conservation, waste reduction and recycling. The resort has retained targets to reduce both energy and water consumption by 1.5%, while waste is transferred to the regional waste management centre at Vandhoo. It also works with organisations including Parley for the Oceans on recycling and waste-management activities.
The programme also covers local sourcing and community development. The resort purchases produce from local suppliers and pole-and-line-caught fish from Maldivian fishermen, while prioritising bulk purchasing and products that are biodegradable, recycled or supplied with reduced packaging.
Cora Cora Maldives supports vocational training and hospitality career development through internships for students from local educational institutions. Its community policy also includes local recruitment, healthcare support, purchases from neighbouring islands and support for small businesses.
At the resort’s Art Hut, a Maldivian artist produces and sells handmade souvenirs directly to guests and retains the proceeds. The resort boutique also carries locally produced crafts, with a percentage of sales from selected manta and turtle jewellery donated to conservation organisations.
Cultural preservation forms another component of the sustainability programme. The resort maintains a museum displaying archaeological objects under the required permits, trains employees to explain Maldivian culture to guests and communicates rules intended to protect historical objects, coral reefs and marine life.
Cora Cora Maldives said the Green Globe Gold recognition would serve as an incentive to continue developing its sustainability work.
“We are grateful for this milestone, but we also know the journey is far from over. There is still much to accomplish,” the resort said. “This recognition inspires us to keep pushing forward and protecting the natural wonders that make Cora Cora Maldives so special.”
News
Manhattan Grand Hotel aims to transform Maldives’ MICE industry
Manhattan Grand Hotel is set to redefine the Meetings, Incentives, Conferences and Exhibitions (MICE) industry with the launch of one of the largest integrated MICE and event destinations in the Greater Malé Area. Combining premium accommodation, versatile event venues, multiple dining outlets and comprehensive event services under one roof, the hotel is now accepting advance bookings for conferences, exhibitions, corporate events, weddings and social celebrations from September 2026 onwards.
Purpose-built to meet the growing demand for world-class event facilities, the hotel offers three major event halls Mā Ashi (700 sqm), Maalan (400 sqm) and Holhuashi (390 sqm) supported by the Ras Ain Meeting & Conference Facilities, comprising Ras Giri Conference Room, Ras Faruma Training Room, Ras Vani Meeting Room and Ras Pod working spaces. Together with 162 contemporary guest rooms, four restaurants and dedicated event services, Manhattan Grand Hotel provides a complete destination for events of every scale.
Designed to cater for conferences, exhibitions, Government and State-Owned Enterprise (SOE) meetings, Annual General Meetings (AGMs), corporate conventions, product launches, seminars, training programmes, weddings, gala dinners and private celebrations, Manhattan Grand Hotel can comfortably host three major events simultaneously. With separate guest flows, dedicated banquet operations and professional event management teams, each event can operate independently without disruption to others, setting a new benchmark for MICE facilities in the Greater Malé Area.
Complementing the event facilities are four distinctive dining outlets Hen Na, Manhattan Fish Market, Café Barbera and Vilu offering organisers a variety of dining experiences for delegates, networking sessions, VIP functions and private events. The hotel also features professional audiovisual technology, LED displays, high-speed Wi-Fi, conference facilities, integrated catering services and dedicated event management support, delivering a seamless experience from planning through execution.
The Chief Operating Officer of Manhattan Grand Hotel said: “Our vision is to redefine how conferences, exhibitions and major events are hosted in the Maldives. Manhattan Grand Hotel has been purpose-built to deliver the scale, flexibility and professional services required by government institutions, state-owned enterprises, corporations and international event organisers. By bringing together one of the largest integrated MICE facilities in the Greater Malé Area with premium accommodation, dining and hospitality, we are changing the landscape of MICE events in the Greater Malé Area and setting a new benchmark for the industry. We look forward to welcoming our first events from September onwards.”
Strategically located in Hulhumalé, just minutes from Velana International Airport, Manhattan Grand Hotel is positioned to become the preferred venue for government institutions, SOEs, corporate organisations, international associations, event organisers and wedding planners seeking a world-class venue in the Maldives.
Drink
SO/ Maldives introduces premium Dilmah Tea experience
Luxury is often found in life’s quietest moments, the gentle sound of waves, the warmth of the tropical breeze, and now, the comforting aroma of a perfectly brewed cup of tea. Embracing this philosophy, SO/ Maldives has introduced an exclusive collaboration with Dilmah Tea, bringing one of the world’s most celebrated premium tea experiences to the island.
More than simply serving exceptional tea, the partnership reimagines how guests connect with the destination. Every carefully selected blend becomes an invitation to slow down, reconnect with nature, and embrace the effortless sophistication that defines the SO/ Maldives experience. Whether enjoyed overlooking the turquoise lagoon, paired with an elegant afternoon indulgence, or savoured during moments of wellness and relaxation, Dilmah Tea becomes another expression of the resort’s signature Island Couture lifestyle.
Rooted in authenticity and sustainability, Dilmah’s philosophy of handpicked, single-origin Ceylon tea perfectly complements SO/ Maldives’ commitment to meaningful luxury experiences. Together, the two iconic brands celebrate craftsmanship, conscious living, and unforgettable moments shared in one of the world’s most breathtaking island destinations.
To commemorate the collaboration, SO/ Maldives will host an exclusive Dilmah Tea Launch Experience on 04th August 2026 at the vibrant Lazuli Beach Club, inviting resort guests and distinguished partners to discover the art of tea through an immersive evening of flavour, storytelling, and entertainment.

Guests will begin the experience with a signature welcome before exploring an interactive Dilmah Tea Experience featuring a curated collection of premium tea varieties. Guided by the Dilmah team, guests will discover the heritage behind each blend, learn the art of tea appreciation, and experience thoughtfully curated snack pairings designed to enhance every flavour profile.
As the sun begins to set over the Indian Ocean, the evening will seamlessly transition into a celebration of SO/ Maldives’ unmistakable style. A spectacular Flying Dress showcase will capture the vibrant colours and elegance of island couture against the Maldivian horizon, followed by a captivating fire performance that lights up the beach, creating an unforgettable finale beneath the stars.
The introduction of Dilmah Tea further strengthens SO/ Maldives’ commitment to offering world-class culinary and lifestyle experiences that blend international excellence with the serenity of island living. Guests can now discover an elevated tea programme across selected dining venues and experiences, reinforcing the resort’s promise to deliver exceptional moments from sunrise to sunset.
From tranquil mornings overlooking crystal-clear lagoons to golden-hour reflections by the beach, every cup of Dilmah Tea invites guests to pause, breathe, and savour the beauty of the present, transforming an everyday ritual into an extraordinary island experience.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.
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