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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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From egg hunts to island feasts: Easter at Centara Maldives Resorts

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As spring prepares to cast its golden glow over the Maldives, Centara Resorts & Hotels is gearing up for another egg-ceptional Easter celebration. With four distinct island escapes to discover, guests can settle into a rhythm that suits them, as vibrant festivities unfold across Centara Grand Lagoon Maldives, Centara Mirage Lagoon Maldives, Machchafushi Island Resort & Spa Maldives, The Centara Collection & Centara Ras Fushi Resort & Spa Maldives. Thoughtfully curated for families, couples, and wellness seekers, each resort brings together indulgent feasts, playful Easter traditions, and soothing spa rituals, creating a getaway that feels joyful, immersive, and unmistakably Maldivian.

Centara Grand Lagoon Maldives: A Grand Easter Celebration

Located within The Atollia by Centara Hotels & Resorts, Centara Grand Lagoon Maldives’ Easter celebration blends elegance with picturesque turquoise lagoons and pristine beaches. Encouraging guests of all ages to embrace the spirit of the holiday, the property presents a full schedule of themed experiences from April 1st to 5th, spanning thoughtfully designed children’s activities, serene wellness moments, and evening entertainment.

Little ones can spring into the festivities with Easter-inspired fun, such as painting colourful eggs, decorating cookies, tackling an Easter Obstacle Course at the kids’ pool, and searching the island for hidden surprises with a classic Easter egg scavenger hunt. Teens are also well catered to with regular team-based challenges, relay races, and karaoke nights, all designed to keep them active and engaged. Guests can also bring the whole family together over cosy movie nights, high-energy beach games, or gather for the Grand Bingo Evening for some friendly competition.

Extending the experience beyond the shores, the Family Coral Adventure allows guests of all ages to help restore the reef and learn more about marine life, while parasailing, semi-submarine discovery, and guided snorkelling offer unforgettable ways to explore the island’s vibrant waters from every perspective. Those looking to try something new can also get moving with a lively Aqua Zumba class, ease into the morning with a sunset yoga session, or attend a hands-on sushi masterclass. Rounding out this action-packed escape, guests can hop over to The Gallery for a lavish Easter Sunday feast featuring international flavours and plenty of live music.

Giving families space to relax and recharge in between the festivities, the tranquil SPA Cenvaree retreat presents an exclusive Easter experience. Unwind together with a tranquil ritual crafted to restore and reconnect, where one adult enjoys a 60-minute treatment while a little one is treated to a soothing 30-minute session of their own.

When: From April 1st to 5th

Price: Villas starting from USD 800++ for a couple on Full Board basis

For bookings and more information, please email cglm@chr.co.th. To view the full festive schedule, click here.

Centara Mirage Lagoon Maldives: Easter Magic with Uncle Octopus & Island Friends

Also situated within The Atollia by Centara Hotels & Resorts, Centara Mirage Lagoon Maldives is an enchanting, underwater-themed paradise, where guests can celebrate Easter alongside the Easter Bunny, Uncle Octopus, Madame Stingray, and all your favourite island friends. Framed by golden sands and sparkling lagoons, the resort’s festive programme is bursting with creative workshops, ocean adventures, creative challenges, and festive family moments, each matching the magic of the occasion.

Starting on April 1st, younger guests can dive into the festivities with Bunny Splash Pool Games at Octo Splash or enjoy some competitive fun with family-friendly games at the beach. Older kids can also join a thrilling guided snorkelling excursion and get creative with canvas painting at The Sailhouse, before settling down for a laid-back outdoor movie night. The next morning, spring straight into action with island-inspired ornament making, roll up your sleeves for a spring roll masterclass bursting with fresh flavours, and wind down at sunset with a serene yoga session.

Once the weekend arrives, seize the opportunity to explore the deep blue and support marine life with a family-friendly reef restoration adventure or soar above the lagoon with an adrenaline-fuelled parasailing adventure. On land, little ones can drift through an Uncle Octopus–led lazy river race or set off with the Easter Bunny on a playful island scavenger hunt, while families join a beachside football match and teens close the evening with a lively bingo night. Saturday, April 4th, continues the celebrations with Acqua Zumba, intricate henna designs inspired by island motifs, a crêpe-making masterclass, and a traditional Maldivian sunset fishing experience out on the open water.

Finally, on Easter Sunday, The Sailhouse plays host to a delightful buffet filled with international flavours that promises to please even the fussiest eaters. Afterwards, unwind with a tote bag painting session or continue the festive fun with a lively Easter pool party for the whole family.

In addition to exciting island adventures, the resort also encourages moments of shared relaxation through a special Easter Family Bliss experience. Taking place at the tranquil SPA Cenvaree and the playful Candy Spa, parents enjoy a soothing 60-minute body massage while little island explorers are treated to a fun chocolate body wrap and a mini 30-minute massage.

When: From April 1st to 5th

Price: Leading room starting from USD 546++ for a couple on Full Board basis

For bookings and more information, please email cmlm@chr.co.th. To view the full festive schedule, click here.

Machchafushi Island Resort & Spa Maldives, The Centara Collection: A Machchafushi Easter

This Easter, Machchafushi Island Resort & Spa Maldives, The Centara Collection, presents an egg-citing Easter and Orthodox Easter programme centred around connection and celebration. Kicking off on April 4th, each day brings something new for young guests to enjoy, with a junior mocktail class, Easter-themed crafts, scavenger hunts, and colourful face painting. Alternatively, embrace the spirit of adventure as a family by getting involved in Easter egg painting, Easter basket making, a beach volleyball match, or enjoying beach games such as sack races, egg spoon races, and balloon fights that promise endless laughs.

As for entertainment, the resort will be alive with festive energy throughout the holiday, beginning with a spectacular Machchafushi Easter Parade on Easter Sunday featuring the Easter Bunny and traditional Boduberu performers. Another highlight takes place on April 12th, with an unforgettable DJ performance under the stars at Coral Bar. For a more relaxed evening, the resort will also host an Easter-themed movie night by the beach on April 4th.

Ensuring no two days of your Easter escape taste the same, guests can also look forward to a variety of unique dining experiences, beginning with ‘A Sweet Prelude to Easter’, serving a selection of fine teas and delicate pastries. Later, on Easter Sunday, ease into the festivities with a generous breakfast spread at The Reef, before toasting to the occasion with an indulgent brunch brimming with seasonal favourites. As Orthodox Easter unfolds, evenings are best spent sipping sundowners or settling into a vibrant beachside BBQ filled with smoky flavours, lively entertainment, and the warm rhythm of the island after dark.

When: From April 4th to 12th

Price: Villas staring from USD 545++ for couple on Full Board basis

For bookings and more information, please email cirm@chr.co.th. To view the full festive schedule, click here.

Centara Ras Fushi Resort & Spa Maldives: An Easter Curated for You and Yours

As Centara Resorts & Hotels Maldives’ adults-only paradise, Centara Ras Fushi Resort & Spa Maldives sets the tone for an Easter escape shaped by tranquillity, privacy, and uninterrupted ocean horizons. Taking place on April 5th and 12th, the programme pairs relaxed, creative traditions such as beachside egg painting with elevated culinary experiences designed for couples and friends seeking an elevated celebration. Easter Sunday is marked with a refined BBQ served steps from the water, where flame-grilled specialities and live music create an intimate yet lively atmosphere, while Orthodox Easter brings a thoughtfully crafted multi-course dinner by the shore.

When: April 5th & 12th  

Price: Villas staring from USD 465++ for couple on Full Board basis

For bookings and more information, please email crf@chr.co.th. To view the full festive schedule, click here.

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InterContinental Maldives introduces sleep well experiences for World Sleep Day

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In celebration of World Sleep Day on 13 March 2026, InterContinental Maldives Maamunagau Resort introduces an enhanced series of sleep-focused wellness experiences, reinforcing the growing global shift toward restorative travel and mindful living.

Building on its established Sleep Well offering, the resort unveils a new Sleep Well Turndown Programme, a thoughtfully curated evening ritual designed around the five senses to guide guests into deeper, more restorative rest. From the gentle dimming of lights and naturally breathable linens to calming aromatherapy, tranquil soundscapes and indulgent dark chocolate, each element is carefully designed to prepare the body and mind for quality sleep in the serenity of the island setting.

Guests may further enhance their rest through the resort’s Sleep Enhancement Kit, featuring soothing oils, pillow mist, aromatherapy balms and calming candles crafted to create a peaceful bedtime ritual that continues beyond the stay.

Marking the occasion, AVI Spa also presents a dedicated Sleep Week Programme from 13–19 March 2026, inviting guests to rediscover the art of rest through structured wellness experiences designed to restore natural sleep rhythms.

Highlights include:

  • The Sleep Guru Programme: A multi-day guided wellness journey combining therapeutic treatments, relaxation techniques and personalised sleep-support rituals to improve deep recovery and emotional balance.
  • Nightly Sleep Ritual with Visiting Practitioner Brad Reed: Acalming evening session featuring gentle bodywork, guided breathwork and a soothing sound bath to help the nervous system settle into deep rest.
  • Sleep Enhancement Kit: A curated in-villa collection designed to quiet the mind and create the perfect pre-sleep environment.

Set against the tranquil backdrop of Raa Atoll, where natural stillness meets intuitive hospitality, these experiences reflect a modern understanding of luxury, where true indulgence lies in the ability to rest deeply and wake restored.

For full programme details, please view the Sleep Well brochure here.

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Ayada Maldives presents Easter week of family and wellness activities

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Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.

As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.

Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.

Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.

According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.

Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.

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