News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Machchafushi Island Resort & Spa Maldives by The Centara Collection, has announced its recognition in the Tripadvisor® Travellers’ Choice® Awards Best of the Best for 2026, placing the resort among the top 1% of listings worldwide.
This highest tier of Tripadvisor recognition celebrates properties that consistently captivate travellers through exceptional experiences, as reflected in authentic reviews shared by guests over the past 12 months. The award stands as a global benchmark of guest satisfaction and trust.
Set within one of the Maldives’ most naturally expressive islands in South Ari, Machchafushi is defined by its living reef, rich marine biodiversity, and the quiet presence of its 200-year-old Banyan Tree, Ummeedhu. The island offers an experience shaped by discovery, where overwater and beachfront living, a diverse culinary journey, and wellness come together with the underwater world, island heritage, and the natural rhythm of life in seamless harmony.
“We are deeply honoured to be recognised among the world’s most exceptional destinations, as chosen by the travellers who experience Machchafushi first-hand,” stated Francesco Pompilio, Cluster General Manager of Machchafushi Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives. “This island is not defined by its scenery alone, but by the emotions it evokes, the sense of wonder beneath the sea, the stillness beneath the Banyan Tree, and the memories created in between. This recognition belongs to our guests, whose journeys give meaning to our story, and to our team, whose passion brings the island’s spirit to life every day.”
“Congratulations to Machchafushi Island Resort & Spa Maldives on its Tripadvisor’s Travelers’ Choice Award: Best of the Best win for 2026,” said Laurel Greatrix, Chief Communications Officer, Tripadvisor Group. “Earning a place among the top percentage of listings globally is no small feat. It reflects the lasting impression made on travelers who took the time to go online and leave a glowing review about their experience. Travelers look to Tripadvisor’s Best of the Best as a trusted guide to the world’s top destinations and experiences. We hope this recognition helps inspire even more visitors in 2026 and beyond!”
This achievement reaffirms Machchafushi Island Resort & Spa Maldives as a destination where nature, authenticity, and experience converge to create lasting impressions.
Grand Park Kodhipparu Maldives is building on the success of its Summer Lagoon Living campaign with the introduction of Summer Made Seamless. Rather than introducing a separate package, the promotion adds new benefits to the resort’s existing Bed & Breakfast, Half Board and Full Board rate plans, allowing guests to enjoy more value and flexibility throughout their stay.
Celebrating the simple pleasures of island life, Summer Lagoon Living encourages guests to slow down, reconnect and discover the joys of unhurried days spent by the lagoon. The newest addition to the seasonal campaign removes some of the practical barriers to travel while adding meaningful value throughout the guest journey.
Just 20 minutes by speedboat from Velana International Airport, the award-winning island retreat is introducing a collection of enhanced inclusions that allow guests to focus less on planning and more on enjoying quality time with loved ones, embracing wellbeing and immersing themselves in the beauty of the Maldives.
The new enhancements apply across Grand Park Kodhipparu Maldives’ standard direct booking offers and are designed to add value without requiring guests to select a separate promotional package. Available for new direct bookings throughout the summer season until 30th September 2026, the promotion rewards guests with enhanced inclusions based on their chosen meal plan:
- Book Bed & Breakfast for three nights or more and enjoy complimentary return speedboat transfers.
- Book Half Board and receive a complimentary upgrade to Full Board.
- Book Full Board and receive a complimentary upgrade to All-Inclusive.
In addition, all guests can begin and end their days with complimentary sunrise and sunset group yoga sessions, embracing the restorative rhythm of life by the lagoon.
“Summer Lagoon Living is about rediscovering the luxury of time,” said Liz Smailes, Director of Marketing at Grand Park Kodhipparu Maldives. “With Summer Made Seamless, we’ve taken that concept a step further by simplifying the travel experience and adding thoughtful benefits that allow guests to focus on what matters most: spending time together, unwinding and creating lasting memories.”
The announcement follows the resort’s recent recognition in the 2026 Tripadvisor Travellers’ Choice Awards, placing Grand Park Kodhipparu Maldives among the top 10% of hotels worldwide. The accolade reflects the guest experiences that sit at the heart of Summer Lagoon Living: meaningful connection, authentic hospitality and time well spent.
Whether snorkelling the vibrant house reef, enjoying leisurely breakfasts overlooking the Indian Ocean from Edge restaurant, unwinding at the award-winning spa or simply watching the colours of sunset dance across the lagoon from Breeze bar and restaurant, guests are invited to experience the resort’s philosophy of Connected Island Luxury—where luxury is measured not by excess, but by meaningful experiences and genuine connection.
From sunrise yoga overlooking turquoise waters to evenings spent sharing stories beneath starlit skies, every element of the Summer Lagoon Living campaign has been designed around one simple aspiration: helping guests leave feeling better than the day they arrived.
Summer Made Seamless:
- Book Bed & Breakfast (minimum three nights) and receive complimentary return speedboat transfers.
- Book Half Board and receive a complimentary upgrade to Full Board.
- Book Full Board and receive a complimentary upgrade to All-Inclusive.∞ Complimentary sunrise and sunset group yoga sessions.
These enhancements can be combined with the resort’s existing direct booking benefits, providing guests with greater value while maintaining the flexibility to choose the board basis that best suits their style of holiday.
Centara Ras Fushi Resort & Spa Maldives has announced that it has been recognised with the Tripadvisor Travellers’ Choice Award 2026, placing the resort among travellers’ favourite destinations worldwide.
Awarded based on genuine reviews and ratings shared by guests over a 12-month period, the Tripadvisor Travellers’ Choice Award celebrates hospitality businesses that consistently deliver exceptional experiences. Winners are recognised among the top-rated properties on Tripadvisor, reflecting the trust and appreciation of travellers from around the globe.
Nestled in the heart of the Maldives and accessible via a short speedboat journey from Velana International Airport, Centara Ras Fushi Resort & Spa Maldives is an adults-only island escape designed for couples, honeymooners, and travellers seeking a tranquil escape. Surrounded by crystal-clear waters, vibrant coral reefs, and breathtaking sunsets, the resort offers a blend of contemporary comfort, authentic Maldivian experiences, and warm Thai-inspired hospitality.
Guests can enjoy a diverse collection of dining experiences, rejuvenating treatments at SPA Cenvaree, unforgettable marine adventures, and idyllic overwater and beachfront accommodation, all set amidst the natural beauty of the Indian Ocean.
“To be recognised by those who have experienced our island is the greatest accolade we could receive,” said Francesco Pompilio, Cluster General Manager of Centara Ras Fushi Resort & Spa Maldives and Machchafushi Island Resort & Spa Maldives, The Centara Collection. “Every stay is shaped by meaningful moments, genuine connections, and the dedication of our team. This recognition reflects the memories created on our shores and the trust our guests place in us. We are deeply grateful to every guest who has been part of our journey and to the team members who bring our hospitality to life each day.”
“Congratulations to Centara Ras Fushi Resort & Spa Maldives on its recognition in Tripadvisor’s Travelers’ Choice Awards for 2026,” said Matt Dacey, Chief Marketing Officer, Tripadvisor. “Ranking among the top percentage of businesses globally means you have made such a memorable impact on your visitors that many of them took time to go online and leave a glowing review about their experience. We hope this recognition continues to drive business to you in 2026 and beyond.”
The award reflects Centara Ras Fushi Resort & Spa Maldives’ continued commitment to creating memorable island experiences and delivering genuine hospitality that inspires guests to return year after year.
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