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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Drink

Sun Siyam Vilu Reef marks World Cocktail Day with sustainable cocktail experiences

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, marks World Cocktail Day with a transformative celebration of Green Mixology blending creativity with a deep-rooted commitment to environmental stewardship with additional engaging activities.

The resort’s beverage philosophy centres on a zero-waste approach, where every ingredient is utilised to its full potential. Guests are welcomes to observe the sophisticated discipline of the bar team as they transform overlooked elements into artisanal accents, such as dehydrating organic citrus peels in-house to create fragrant, sustainable garnishes. By replacing industrial imports with these handcrafted touches, the sanctuary ensures that every drink remains an authentic reflection of its iridescent surroundings. Guests can join the expert bar team for immersive mixology lessons to master these sustainable creations firsthand.

In addition to traditional favourites, these liquid creations highlight a dedicated Island-to-Table ethos, incorporating seasonal greens and herbs harvested directly from the resort’s flourishing gardens. The celebration was further elevated by a spectacular Flair Bartending Show, showcasing technical precision and artistry in motion, choreographed to the energy of the island.

Each curated experience at Sun Siyam Vilu Reef invites guests toast to a future of mindful indulgence, where the luxury of the moment is perfectly balanced with the preservation of the surrounding environment.

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Culture

Coco Bodu Hithi and Coco Palm Dhuni Kolhu unveil Eid holiday offers

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Coco Collection, a truly Maldivian-owned resort brand celebrated for its personalised hospitality and soulful island settings, has unveiled a special Coco Eid Escape at Coco Bodu Hithi and Coco Palm Dhuni Kolhu, valid for stays from 21 May to 31 May 2026.

Designed to celebrate Eid through authentic Maldivian warmth and tradition-inspired experiences, the exclusive offer invites guests to enjoy a memorable island getaway complemented by generous holiday perks, immersive cultural touches, and signature hospitality that resonates deeply with Coco Collection’s philosophy.

Recognised as the Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, Coco Bodu Hithi invites guests to indulge an elegant pocket of peace. Bringing families together in a peaceful island setting to celebrate the blessings of Eid al-Adha, the island offers a vibrant line-up of experiences that allows guests to embrace a slower pace while enjoying thoughtfully curated festivities.

On Eid Day, guests can enjoy a selection of international and local cuisine alongside Maldivian cultural experiences such as Liyela Jehun and intricate Henna Art. Wellness experiences include a complimentary sunset yoga session and 20% savings on selected spa treatments, available throughout the day upon advance reservation. Highlights of the evening include the captivating Bodumas show, followed by a traditional Boduberu performance beneath the night sky.

Guests can enjoy up to 50% savings on villa stays and shared return speedboat transfers, complemented by a complimentary meal plan upgrade for a memorable island escape. To further elevate the stay, guests can also enjoy an additional 20% saving on food and beverages. Families are warmly welcomed, with up to two children under 12 years of age invited to stay, dine, and enjoy complimentary return transfers when travelling with their parents.

Meanwhile, at Coco Palm Dhuni Kolhu, situated in the UNESCO Biosphere Reserve of Baa Atoll, guests are offered thoughtfully curated experiences alongside a special 50% saving on the Half Board meal plan, with no minimum stay required. Completed with a complimentary upgrade to All-Inclusive, the invitation allows guests to gently immerse themselves in the secluded, unique rhythm of the island. To complement their stay, a further 20% saving on spa treatments provides a quiet opportunity to relax and unwind in true island serenity.

To mark this blessed occasion, the island presents an exquisite selection of traditional Maldivian delicacies at the Cowrie restaurant, served during both lunch and dinner. A variety of experiences will take place throughout the day, including the Bodumas performance crafted from palm leaves and accompanied by spirited dancers, followed by traditional games and a lively colour party. The celebration concludes with Eid Sai Fodhu, a special Maldivian high tea featuring a selection of local flavours and delicacies.

Beyond relaxation, guests can engage in unique and heartfelt experiences by volunteering at the resort’s Marine Turtle Rescue Centre, the first fully equipped, veterinary-run facility of its kind in the Maldives, in partnership with the Olive Ridley Project. Since opening in 2017, the centre has become a sanctuary of healing and hope, caring primarily for injured olive ridley turtles.

Guests are also invited to engage with the island’s conservation efforts through weekly marine talks, educational sessions led by the Marine Educator, and the unforgettable opportunity to witness rehabilitated sea turtles being released back into the ocean.

Celebrated for its genuine Maldivian heritage, breathtaking landscapes, and commitment to long-term sustainability practices, Coco Palm Dhuni Kolhu was recently named Sustainability Champion of the Year at the Hotelier Maldives Awards 2026. This recognition further strengthens their dedication to preserving the delicate beauty of Baa Atoll for generations to come. From serene beaches and crystal-clear waters to thoughtful, eco-friendly exploration, the island invites guests to discover the ‘Seven Wonders’ of Coco Palm Dhuni Kolhu.

To discover more about Coco Collection and their award-winning offerings, please visit www.cococollection.com. Coco Collection invites to enjoy a special saving on your next island retreat, valid across their spacious and comfortable villas. To reserve an unforgettable stay, please contact reservations@cococollection.com to secure this memorable getaway.

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Meyyafushi Maldives expands renewable energy use with solar installation

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Set against the turquoise waters of the Maldives, BeKind Hospitality’s newest luxury resort, Meyyafushi Maldives, is taking a bold step toward a more sustainable future with the installation of a large-scale solar energy system across the island.

The solar initiative includes the installation of a 1-megawatt solar panel system supported by an advanced backup battery storage system, allowing Meyyafushi Maldives to significantly increase its use of renewable energy while improving long-term energy efficiency and resilience across the island.

Spanning across key operational areas, the solar installation project is designed to significantly reduce reliance on fossil fuels, lower carbon emissions, and increase the use of renewable energy throughout the island. This project represents a powerful statement about the future of hospitality in the Maldives – one where innovation, sustainability and guest experience exist hand in hand.

“From the very beginning, Meyyafushi was envisioned as a resort that embraces the future while respecting the natural beauty of the Maldives,” said Ahmed Siaar, Cluster General Manager at Meyyafushi Maldives. “This solar initiative is one of the most meaningful investments we have made, not only for our operations, but for the generations that will experience these islands after us.”

The solar project forms part of the wider sustainability philosophy of BeKind Hospitality, whose core pillars centre around kindness to the environment, community, guests and residents. The group’s commitment to renewable energy extends beyond Meyyafushi Maldives, with sister property Fushifaru Maldives also utilising solar energy as part of its ongoing sustainability efforts across the atoll.

Alongside renewable energy investments, Meyyafushi Maldives continues to champion coral restoration projects, reduced single-use plastics, marine conservation, locally inspired experiences and conscious operational practices across the resort.

As the Maldives continues to evolve as a global luxury destination, Meyyafushi hopes the project will inspire a new generation of hospitality developments rooted in long-term environmental responsibility.

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