News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Sun Siyam Iru Veli organises tree planting activity for Earth Day
In celebration of Earth Day 2026, Sun Siyam Iru Veli, part of the Privé Collection within the House of Sun Siyam, hosted a purposeful evening inspired by this year’s global theme, Our Power, Our Planet. The evening brought together guests and team members for a meaningful tree planting ceremony along the shores of Magoodhoo Beach. It was an evening dedicated to celebrating the belief that everyday actions can lead to lasting environmental progress through collective, community-led effort.

The bamboo planted during this ceremony was chosen with purpose, representing more than a symbolic gesture. This fast-growing plant absorbs high levels of carbon dioxide, releases generous amounts of oxygen, and regenerates naturally from its root system. For small islands, it offers a thoughtful and space-efficient solution that supports greener landscapes while helping protect fragile coastlines. The planting also builds on a growing legacy at Magoodhoo Beach, where coconut trees planted during last year’s Eid celebrations are now thriving, adding new life and shade to the island’s natural beauty.

Sustainability at Sun Siyam Iru Veli is a year-round commitment shaped through everyday action. Earlier this April, 29 team members took part in a recycling training session led by the resort’s Training and Quality Assurance team, reinforcing environmental awareness across departments. Fresh herbs and produce grown on the island, including chillies, limes, coriander, rosemary, and pandan leaves, are incorporated into culinary experiences across the resort. Craftsmanship also plays a meaningful role, with statement planters, tabletops, and other design elements created in-house by the resort’s skilled engineers and carpenters using repurposed materials, reducing waste and transport impact while adding character and authenticity.

These initiatives reflect Sun Siyam Iru Veli’s year-round commitment to thoughtful hospitality, responsible island living, and the values of Sun Siyam Care. They are guided by a belief that meaningful progress is shaped through consistent action, and the resort remains dedicated to preserving the beauty of its surroundings while creating impactful experiences for the guests.
News
The Westin Maldives Miriandhoo Resort engages guests in Earth Day initiatives
The Westin Maldives Miriandhoo Resort marked Earth Day with a resort-wide celebration that brought guests closer to the destination’s natural environment and the sustainability practices that help preserve it. From coastal protection to responsible dining, the program was designed as a hands-on experience, reflecting the resort’s ongoing focus on sustainable operations and meaningful guest engagement.
The day began with a behind-the-scenes sustainability tour, inviting guests to step into the resort’s back of house to discover the facilities and initiatives that support its environmental efforts. The tour then led into a tree-planting activity, where guests planted Sea Lettuce and coconut trees. Selected for their strong root systems, Sea Lettuce trees can hold sand in place, making them particularly effective in reducing erosion and strengthening coastlines against wind and waves.

Guests were also invited to take part in a Lagoon Health Check, a guided coastal walk focused on monitoring shoreline conditions and collecting any waste found along the way. Nestled in the Baa Atoll UNESCO Biosphere Reserve, the island is surrounded by crystal-clear waters where vibrant marine life thrives, making the experience as much about appreciation as it is about care. Through this proactive check, guests helped ensure the surrounding environment remains healthy and free of waste, reflecting the idea that sustainability is strengthened through consistent attention.
The celebration concluded with Garden to Plate, an elevated dinner that officially launched the resort’s new garden dining experience. Set amid lush greenery at a beautifully styled table decorated with seedlings and a flowing water fountain, the evening showcased a menu inspired by local ingredients harvested from the garden and demonstrated how thoughtful sourcing can shape a more sustainable dining culture. The multi-course menu included the resort’s signature Garden Salad, Tuna Tartare featuring local catch, and Executive Chef Alberto’s signature Mushroom Risotto.
The Westin Maldives Miriandhoo Resort continues to advance broader environmental progress through efforts such as harnessing solar power and its recent Green Globe certification, reflecting the resort’s long-term commitment to sustainability across its operations.
To learn more about responsible travel at The Westin Maldives Miriandhoo Resort, or to plan a rejuvenating tropical escape, visit westin-maldives.com.
News
The Ritz-Carlton Maldives, Fari Islands expands Summer Collective programme for 2026
The Ritz-Carlton Maldives, Fari Islands has unveiled the return of its highly anticipated ‘Summer Collective’ for 2026, a season-long series of immersive moments designed to celebrate nature, wellness, culture, and creativity across the islands. Set against one of the world’s most extraordinary ocean landscapes, this year’s edition expands its programming with global talent, signature partnerships, and island-wide activations for all ages.
From June through August, the resort transforms into a living canvas of discovery bringing together celebrated wellness leaders, artists, chefs, and environmental advocates, creating opportunities for families to connect, explore, and learn together. Each element is thoughtfully curated to inspire curiosity, deepen connection, and foster meaningful engagement with the surrounding marine and island environment.

Younger visitors are welcomed through Ritz Kids, where interactive programming blends education, play, and purpose, while adults explore world-class wellness, culinary artistry, and cultural immersion across the resort’s iconic spaces.
June – Environment, Wellness, and Fifth Anniversary Celebrations
June marks the opening of the Summer Collective with a month dedicated to environment, ocean preservation, wellness, and celebration, anchored by the fifth anniversary of the resort’s opening. Throughout the month, guests can enjoy a dynamic lineup of island-wide bar takeovers from June 6-8 led by world-class mixology talent from Asia’s 50 Best Bars, such as The St. Regis Bar Jakarta, Punch Room Tokyo, and Bar Sathorn.

Environmental and ocean awareness programming offers immersive workshops, talks, and excursions led by the resort’s Naturalists, focusing on marine ecosystems, sustainability, and conservation that encourages families to discover and protect the ocean together. This is complemented by Visiting Hero eco-journalist Sarah Roberts from June 10-14, as well an ongoing collaboration with conservation partners, including the Olive Ridley Project, an official partner from June onwards.
The weekly Summer Collective calendar in June centres on restorative, nature-led experiences, with offerings such as a Kombucha Masterclass, daily fitness sessions, and engaging, educational environmental challenges designed for younger guests. Wellness takes center stage through Deep Blue Presence, the resort’s new emotional signature philosophy, brought to life through a three-day “Blue”-themed immersive journey led by yoga instructor Anabella Landa from June 20-22. The retreat, part of the Masters of Crafts:
Essence of Balance, honours both International Yoga Day and the launch of Deep Blue Presence with sunrise yoga, oceanfront breathwork, sound healing, and restorative spa rituals designed to align body, breath, and ocean energy.

July – Surf, Movement, and Adventure
July is dedicated to surf, movement, and ocean connection, highlighted by the return of world-renowned surfer Nic von Rupp, who will host a dedicated Surf Retreat from July 1-11. A great activity for families, guests of all ages are invited to engage in guided surf lessons across beginner, intermediate, and advanced levels, alongside inspiring talks on resilience and life in the ocean.

Building on this energy, the island’s weekly programming brings the theme to life through a dynamic mix of recreation, fitness, and marine exploration. Guests can take to the water with experiences such as turtle snorkelling, shark quests, and sunset dolphin cruises, or deepen their connection to the marine world through naturalist-led activities including coral regeneration, lagoon life discovery, and island ecosystem explorations. On land, sport-driven moments range from pickleball, padel, tennis clinics to beach volleyball, high-energy workouts, and sunrise yoga, encouraging movement at every pace. Creative workshops like surfboard painting and eco-craft sessions offer a more relaxed, yet still ocean-inspired, expression of the theme.
August – Art, Culture, and Vibrant Fari Islands Festival
August brings the Summer Collective to a creative and cultural crescendo, blending art, culinary innovation, wellness, and environmental storytelling. From August 13-15, the Fari Islands Festival presents a multidisciplinary cultural showcase featuring Wagyu Mafia’s culinary residency with three immersive beachfront dining moments at Beach Shack. Artist Tomislav Topic leads an expressive art collaboration through hands-on oil pastel workshops, alongside a curated island-wide exhibition and a site-specific installation at EAU Bar. The Olive Ridley Project will bring one Visiting Hero while wellness and lifestyle partnerships with Bamford and REFY by Jess Hunt, further enrich the stay through curated gifting, beauty rituals, and immersive wellness touchpoints.

Extending this creative spirit across the month, daily activities invite all ages to engage with art and nature in meaningful, hands-on ways. Experiences range from textured canvas painting, ceramic sculpting, and mosaic-making to playful workshops such as reef-inspired art, ocean slime creation, and tropical tie-dye. Marine discovery remains central, with naturalist-led sessions alongside interactive elements such as VR ocean adventures and guided lagoon snorkelling. Wellness continues with grounding rhythm of yoga, meditation, and beach fitness. Together, these elements create a thoughtfully layered program where artistic expression and environmental awareness come together in a distinctly island-inspired setting, designed to be enjoyed across generations.

To complete a summer of connection, the resort invites guests to experience the Maldives through its‘Embrace Island Life’ offer across its portfolio of private island resorts. Available to book now for stays through December 23, 2026, with a minimum four-night stay required, the offer is designed for a seamless and rewarding island escape. Inclusions such as daily breakfast and dinner, return transfers, create an effortless way to reconnect in one of the world’s most extraordinary destinations. More details are here.
For more information, please visit the resort’s website.
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