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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Gallery Restaurant reopens at Bandos Maldives with elegant new look

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Bandos Maldives has officially announced the reopening of its main buffet venue, the Gallery Restaurant, on 1st June 2025. Originally constructed in 2004, this renovation represents the first major upgrade to the restaurant in over twenty years.

The extensive refurbishment was carried out by the local architectural firm Hannaan Architects, with interior design by AIDIZ Interior Design. The transformation has resulted in a modern, elegant space that offers a more spacious and welcoming dining atmosphere, seamlessly blending contemporary design with the resort’s enduring charm.

As the second resort to be established in the Maldives, Bandos Maldives continues to honour its heritage while embracing progress. The newly renovated Gallery Restaurant stands as a reflection of this dedication to evolution and excellence.

According to Ismail Rasheed, General Manager of Bandos Maldives, the aim of the renovation was to retain the essence of Bandos while introducing a fresh, modern aesthetic to one of the resort’s most iconic venues. He emphasised that the project not only elevates the dining experience for guests but also symbolises Bandos’ ongoing journey of growth and transformation.

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OBLU SELECT Sangeli achieves Green Globe Gold Certification for fifth consecutive year

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In 2025, traveling more sustainably continues to be a priority for most travellers, with 84% indicating its importance according to Booking.com’s 2025 Travel & Sustainability Report. Reflecting this growing eco-conscious mindset, OBLU SELECT Sangeli, an award-winning resort in the North Malé Atoll, has achieved the prestigious Green Globe Gold Certification. This marks five consecutive years of independently accredited sustainability excellence.

Green Globe, a globally recognised certification for sustainable tourism, evaluates environmental, social, and economic practices. To attain Gold status, a property must be certified for five consecutive years, demonstrating consistent improvement and responsible management across all operational areas.

The milestone was celebrated during a special island ceremony, where the Green Globe certificate was officially presented by Babli Jahau, General Manager at NSURE Private Limited. Jahau praised the team’s dedication and collaboration, noting, “Green Globe Gold is a true mark of excellence. OBLU SELECT Sangeli has demonstrated long-term commitment to protecting the Maldives’ fragile ecosystem while engaging both the island team and guests in meaningful sustainability initiatives.”

Jenni Hartatik, General Manager of OBLU SELECT Sangeli, emphasised the resort’s dedication to sustainability, stating, “At OBLU SELECT Sangeli, sustainability is an integral part of operations. From coral plantations and marine life sessions to reusable glass water bottles and gentle reminders for towel and linen reuse, every aspect reflects a commitment to sustainable hospitality. These thoughtful details not only create memorable stays but also promote eco-friendly practices.”

Central to the resort’s success is a holistic sustainability strategy underpinned by comprehensive policies. These include a broad environmental policy, an eco-conscious purchasing framework, landscaping practices favoring native plants and water conservation, and a biodiversity policy dedicated to preserving Sangeli’s unique island ecosystem. From energy reduction and waste diversion to flora and fauna protection, environmental stewardship is integrated into the resort’s daily operations.

The resort’s coral restoration project has successfully transplanted over 10,000 coral fragments through coral nursery and frame techniques. Despite bleaching events impacting the Maldives, Sangeli’s reefs displayed notable resilience, underscoring the effectiveness of ongoing restoration efforts and marine protection measures. Adding creativity to conservation, the resort’s ghost net upcycling initiative transforms discarded fishing nets into handmade bracelets, sold to guests, with proceeds supporting coral restoration efforts. This initiative combines environmental action with community-driven craftsmanship.

As part of the Sangeli Muraka Project, a state-of-the-art underwater camera now live-streams footage from a coral garden directly to guest villas. This immersive experience enables travellers to observe the dynamic reef ecosystem in real time, perfect for those who do not snorkel or dive. The footage is also featured during marine biology sessions and at the Muraka Marine Centre, fostering greater appreciation and engagement with ocean conservation.

The resort’s on-site biogas plant significantly contributes to sustainability by processing up to 1,000 kilograms of kitchen waste daily. This generates methane gas that supplies approximately 40% of the kitchen’s gas needs, while the compost byproduct is used to fertilise landscaped areas, creating a full-circle sustainability loop.

Located on the serene north-western tip of North Malé Atoll, OBLU SELECT Sangeli offers a tropical retreat for couples and families alike. This five-star resort combines natural beauty, contemporary villa design, and world-class dining through the all-inclusive Serenity Plan™, while being in proximity to some of the Maldives’ most vibrant diving and snorkelling spots. The resort stands as a testament to how travel and environmental responsibility can coexist, delivering unforgettable experiences with a lighter ecological footprint.

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Global Wellness Day 2025 at Milaidhoo: journey of transformation and reconnection

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On Global Wellness Day, celebrated on 14th June 2025, Milaidhoo invites guests to embrace a deeper sense of presence and harmony through its unique wellbeing philosophy rooted in ‘slow living.’ Reflecting the global theme of #ReconnectMagenta, which emphasises the importance of meaningful connections, Milaidhoo’s curated programme encourages guests to reconnect with themselves, the community, and the natural world in one of the most serene settings on Earth.

Situated in the heart of the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo is more than a boutique island retreat; it is a sanctuary for mindful rejuvenation. At Milaidhoo, wellness extends beyond the spa, permeating every detail of the guest experience — from barefoot living and soulful seclusion to fresh, nourishing cuisine and personalised wellness menus designed to support individual journeys of transformation.

Global Wellness Day 2025 at Milaidhoo will begin with a soul-awakening dynamic cleansing and yoga nidra session at 8:00 on an exclusive sandbank. This session offers guests a chance to silence external noise, realign with their inner rhythm, and reconnect with themselves amidst the Indian Ocean horizon.

At 11:00, guests will have the opportunity to participate in a coral plantation activity led by the resort’s marine biologist at the Ocean Stories Aquatic Centre. This interactive conservation initiative allows guests to give back to the local ecosystem and fosters an emotional connection to the broader community of life beneath the waves.

In the afternoon, from 16:00 to 17:00, guests can embark on a guided mindful walking experience around the island. This activity invites participants to reconnect with nature through observation and intention, with each barefoot step across soft sand and lush jungle paths revealing the healing power of nature.

At Milaidhoo, food is an integral part of wellness, with every dish curated with wellbeing in mind. Whether it is plant-based vitality bowls from the Chef’s Garden, fresh-caught seafood, or custom-designed menus tailored to individual health goals, guests are encouraged to nourish not only their bodies but also their senses.

Paul van Frank, Milaidhoo’s general manager, shared, “Our wellness ethos embraces the art of slowing down and living in the moment. Global Wellness Day is an opportunity to remind guests of the power of reconnecting with themselves, with each other, and with the beautiful world around them.”

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