News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Grand Park Kodhipparu Maldives is celebrating nine accolades at the 2026 World Luxury Awards, including two prestigious Global Winner titles, recognising excellence across resort hospitality, leadership, wellness and gastronomy.
The awards reflect the resort’s philosophy of Connected Island Luxury, where personalised hospitality, restorative wellness, exceptional dining and meaningful encounters with nature come together to create memorable island experiences.
Among the highlights, The Spa at Grand Park Kodhipparu Maldives was named Global Winner for Best Luxury Island Resort Spa, while signature fine-dining restaurant FireDOOR received the Global Winner title for Best Sunset Views.
The resort also received recognition as Best Luxury Boutique Resort and Best Luxury Lifestyle Resort in the Indian Ocean, alongside Best General Manager for Raffaele Solferino.
Global Recognition for Wellness and Gastronomy
Perched above the turquoise waters of the Indian Ocean, the resort’s overwater Spa offers a tranquil sanctuary for relaxation and restoration. In addition to its global title, it received two Indian Ocean awards: Best Luxury Boutique Spa and Best Luxury Oceanview Spa.
Meanwhile, FireDOOR’s global recognition celebrates its spectacular sunset setting overlooking the island’s house reef. Combining intimate fine dining with distinctive glass-floor features and panoramic ocean views, the restaurant also received Indian Ocean titles for Best Luxury Boutique Resort Restaurant and Best Luxury Waterside Restaurant.
Together, these achievements highlight the breadth of experiences that define Grand Park Kodhipparu Maldives, from restorative wellness to memorable moments shared over exceptional cuisine.
Celebrating the People Behind the Experience
For General Manager Raffaele Solferino, who has been part of the resort’s journey since pre-opening, the awards are a testament to the dedication of the island team.
“To receive nine World Luxury Awards, including two Global Winner titles, is an extraordinary honour and a wonderful recognition of our team’s passion and commitment,” said Raffaele Solferino, General Manager of Grand Park Kodhipparu Maldives.
“What makes this achievement particularly meaningful is that it celebrates the complete guest experience. We believe true luxury goes beyond beautiful surroundings; it is about genuine connections, thoughtful hospitality and creating moments that stay with our guests long after they leave. As we approach our tenth anniversary in 2027, these awards are both a celebration of our journey and an inspiration for the next chapter.”
A Decade of Island Hospitality
Since opening in 2017, Grand Park Kodhipparu Maldives has established a distinctive identity built around contemporary island luxury, personalised service and a deep connection with its natural surroundings.
As the resort prepares to celebrate ten years of welcoming guests in 2027, the nine World Luxury Awards provide a fitting recognition of its achievements and continued commitment to creating extraordinary island experiences.
From 1 November 2026, ananea Madivaru Maldives will introduce its new Island Concierge Programme. A more personal and relaxed approach to island hospitality built around one simple idea: Here, you’re never just a villa number.
Rather than adopting the formality of a traditional butler service, the Island Concierge becomes each guest’s personal connection to the island, someone who knows their journey, remembers their preferences, anticipates their needs and helps them discover the resort naturally.
From the moment guests arrive, their Island Concierge becomes a familiar face throughout their stay. They personally welcome guests on arrival, connect with them over breakfast, assist with plans and experiences throughout the day, and return for a personal farewell at departure.
The concept is intentionally uncomplicated.
Less formality. More connection.
Island Concierges spend their time where guests are rather than behind a desk, around the beaches, pools, restaurants, bars and pathways of the resort. Whenever possible, they may even personally drive guests to dinner, spa appointments or activities, turning a simple buggy journey into another opportunity to connect.
They can assist with everything from restaurant recommendations and spa treatments to watersports, excursions, celebrations and the spontaneous island moments that often become the most memorable parts of a holiday.
The Island Concierge is also there to share the story of the island itself, its people, Maldivian culture, marine life and the fascinating realities of island living, from producing fresh water and electricity to caring for the beaches and surrounding environment.
“We don’t want to create another traditional butler or host concept,” says Pierre Edlund, General Manager of ananea Madivaru Maldives.
“We want something more natural and more human. Your Island Concierge is someone who gets to know you, remembers what you enjoy and helps make things happen without unnecessary formality. But ultimately, every colleague on our islands is part of the experience. The Island Concierge may be your personal connection, but the whole island is looking after you.”
Importantly, the philosophy extends far beyond the Island Concierge team.
At ananea Madivaru Maldives, every guest belongs to everyone. Whether a guest meets a chef, engineer, bartender, housekeeper, watersports colleague or leader, the philosophy remains the same.
Wellness by Mandara at Barceló Nasandhura has been named among the Top 100 Spas of the World 2026 by Luxury Lifestyle Awards, recognising the spa’s wellness services in Malé.
Located on Level 3 of Barceló Nasandhura, Wellness by Mandara caters to both international visitors and local residents, offering spa treatments and wellness services within the capital. Unlike spas located at island resorts, the facility provides an urban wellness option for guests seeking relaxation, physical recovery and regular self-care.
The spa draws on traditional Eastern healing practices and offers a range of treatments, including Mandara’s signature multi-hand massage therapies, ELEMIS facials, body treatments and specialised nail care packages.
Treatments are tailored to individual requirements by the spa’s therapists, with services designed to relieve muscle tension, support physical recovery and promote relaxation.
Trent Munday of Mandara Spa said the recognition reflected the team’s commitment to providing Asian spa therapies in Malé while serving both hotel guests and the local community.
Wellness by Mandara operates daily, offering treatments and spa packages to Barceló Nasandhura guests, Malé residents and day visitors.
-
News1 week agoSix Maldives spas operated by Mandara Spa recognised in global top 100 list
-
Entertainment1 week agoFormer Savoy Hotel pianist Richard Sully to perform at V Villas Maldives at Mirihi
-
Local1 week agoAtmosphere Foundation supports 1,440 households, 3,599 students in 2025
-
Entertainment1 week agoHard Rock Hotel Maldives welcomes British duo The Whiskey Brothers for live performances
-
News1 week agoKuredhivaru Resort & Spa marks eight years in Maldives with special guest experiences
-
News1 week agoKandooma Maldives introduces experience-led all-inclusive holiday concept
-
News6 days agoThe Ritz-Carlton Maldives, Fari Islands welcomes French artist Alexandre Benjamin Navet for festive residency
-
Awards1 week agoAlila Kothaifaru Maldives secures Best Resort of the Year title at AHA Asia Hotel Awards