News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Kuda Villingili marks Golden Week with Dragon Buffet, hot pot and family activities
Kuda Villingili Resort Maldives will celebrate Chinese Golden Week from 1–8 October 2026 with an eight-day programme of festive dining, cultural activities and family experiences. Coinciding with China’s National Day and Mid-Autumn Festival celebrations, the programme brings touches of Chinese tradition to the island while giving families time and space to reconnect in the Maldives.
At the heart of the celebrations is a series of specially curated dining experiences. On 3 October, The Restaurant will host a Dragon Buffet, bringing together Chinese dishes, live entertainment and a festive evening designed for families to enjoy together. Throughout the week, guests can also experience the resort’s signature Chinese Roast Duck and interactive Hot Pot Experience at East, alongside oceanfront Teppanyaki at Mar-Umi. Special Golden Week cocktails and mocktails will complement the celebrations across selected dining venues.

For younger guests, Kuda Fiyo Kids Club will host a dedicated eight-day programme inspired by the season. Through creative workshops, cultural activities, games and culinary experiences, children can discover elements of Chinese tradition while enjoying the outdoor adventures and island experiences that are part of life at Kuda Villingili.
“Golden Week is a special time for families to come together, and we wanted to create a celebration that feels both familiar and distinctly Maldivian. From shared dining experiences and cultural activities to simply having time together by the ocean, our programme is designed to allow families to celebrate traditions while creating new memories at Kuda Villingili,” said Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives.

Beyond the scheduled celebrations, families can make the most of the resort’s wide range of experiences. Days can be spent around the 150-metre pool, exploring the lagoon through watersports, surfing at the nearby Chickens Break, or enjoying tennis, padel, pickleball and other recreational activities. For those seeking a slower pace, the resort’s private-island spa offers a peaceful retreat, while the beach and ocean provide plenty of space to simply spend time together.
Kuda Villingili’s collection of 75 private pool villas and residences offers a choice of spacious accommodation for couples, families and larger multi-generational groups seeking a luxury holiday in the Maldives. The resort’s diverse dining collection gives guests the flexibility to enjoy familiar favourites alongside new culinary experiences throughout their stay.
Guests can discover Chinese and Asian favourites at East, gather around the interactive Wan Suk Hot Pot, experience Japanese-Peruvian cuisine and Teppanyaki at Mar-Umi, or opt for a private destination dining experience on the beach. Together with the resort’s wider international dining selection, the variety allows families and groups to experience something different throughout their Golden Week holiday.

Located in the North Malé Atoll, approximately 30 minutes by speedboat from Velana International Airport, Kuda Villingili is a five-star luxury resort in the Maldives offering private villas, family experiences, diverse dining and island activities.
This Golden Week, Kuda Villingili invites families to celebrate familiar traditions in a different setting — sharing meals, discovering new experiences and, above all, making time for one another.
View Kuda Villingili’s Golden Week Programme 2026 here. For more information and reservations, visit www.kudavillingili.com or contact reservations@kudavillingili.com
Awards
Kuredhivaru Resort and Spa named Best Beach Villa, Culinary Resort at TTM Awards 2026
Kuredhivaru Resort and Spa has been recognised with two TTM Awards 2026, receiving Best Beach Villa Resort 2026 and Best Culinary Resort 2026. The recognition highlights two important parts of the Kuredhivaru experience, from its beachfront villas and natural surroundings to its diverse culinary offering.
The TTM Awards 2026, organised by Travel Trade Maldives, recognise outstanding resorts and tourism businesses across the Maldives. The awards celebrate excellence across categories including villas, dining, wellness and guest experiences, bringing together recognition from the Maldives travel and hospitality industry.

The Best Culinary Resort 2026 award recognises the variety and care behind Kuredhivaru’s dining experiences. Across the resort, guests can explore different cuisines, flavours and settings, from fresh seafood and Japanese-inspired dishes to international favourites, wine pairings and personalised destination dining.

Each dining experience has its own character, with a focus on quality ingredients and considered menus. Together, they make food an important part of the Kuredhivaru stay and offer guests different ways to experience the flavours of the Maldives and beyond.

The Best Beach Villa Resort 2026 recognition reflects Kuredhivaru’s approach to creating private and comfortable beachfront stays. Set along the white-sand shores of Noonu Atoll, the resort’s beach villas offer private pools, direct access to the beach and views across the IndianOcean. The experience brings together space, privacy and the natural beauty of the island, supported by attentive service. Set along the white-sand shores of Noonu Atoll, the villas offer direct beach access and private pools, bringing the natural beauty of the island into everyday resort living.
The latest recognition builds on Kuredhivaru’s previous TTM achievements, including Best Culinary Resort 2024 and Best Beach Resort 2023, reflecting the continued work of the teams across the resort.

Together, Best Culinary Resort 2026 and Best Beach Villa Resort 2026 capture two defining sides of Kuredhivaru: dining that turns every meal into part of the island experience, and beachfront villas that put the Indian Ocean at the heart of the stay. It is a proud recognition of the team behind both, and of the guests and travel partners who continue to choose Kuredhivaru.
Cooking
Three Michelin-starred chefs head to Conrad Maldives Rangali Island for Michelin Master Series 2026
Conrad Maldives Rangali Island, owned by Ventive Hospitality and operated by Hilton under the Conrad Hotels & Resorts brand, will host its Michelin Master Series 2026 from 19 October to 7 December 2026, bringing three Michelin-starred chefs to the Maldives for 12 culinary experiences across the resort.
Part of Ventive Hospitality’s five-resort, 515-key Maldives portfolio, the series will feature Chef Theodor Falser, Chef Simon Hulstone and Chef Gabriela Filca, with each residency combining chef-led dining, tasting menus, wine experiences and culinary interactions across the resort’s distinctive dining venues. Ventive’s Maldives portfolio comprises Conrad Maldives Rangali Island, the three Anantara properties at Dhigu, Veli and Naladhu Private Island, and Raaya by Atmosphere.
Three chefs. 12 experiences. One culinary calendar.
- Theodor Falser (19–24 October): Sunset Soirée; seven-course dinner at Ithaa; Champagne Cruise; five-course beachfront dinner with Maldivian lobster and Ruinart Champagne
- Simon Hulstone (16–21 November): Sunset Soirée; seven-course dinner at Ithaa; five-course Wine Cellar dinner with wine pairings; five-course beachfront dinner
- Gabriela Filca (1–7 December): Sunset Soirée; tasting menu at Ithaa; four-course beachfront dinner with Maldivian lobster; interactive culinary masterclass
The series opens with Theodor Falser, chef behind the Michelin-starred Johannesstube in South Tyrol. Falser took over the restaurant in 2014 and earned its Michelin star within his first year. His culinary philosophy is rooted in nature, seasonal ingredients and South Tyrolean produce, with his “Taste Nature” concept drawing heavily from the landscapes of the Dolomites.
From 16–21 November, Simon Hulstone will bring more than three decades of culinary experience to the island. Chef-proprietor of The Elephant in Torquay, which has held a Michelin star for more than 20 consecutive years, Hulstone is a Roux Scholar, former UK National Chef of the Year and two-time Great Britain representative at the Bocuse d’Or. His approach also extends to sustainable sourcing, with produce for The Elephant supported by his 90-acre farm and regional producers.
The series concludes with Gabriela Filca, Chef de Cuisine at Nebo Restaurant & Lounge at Hilton Rijeka Costabella Beach Resort & Spa. At 23, Filca became one of the youngest women to lead a Michelin-starred kitchen; Nebo retained its Michelin star under her leadership, while she was named Gault&Millau’s Great Chef of Tomorrow and received Croatia’s Michelin Young Chef Award.
The programme will make use of some of Conrad Maldives Rangali Island’s most recognisable culinary settings.
The chefs will host seven-course tasting menus at Ithaa Undersea Restaurant, the world’s first undersea restaurant, located five metres beneath the Indian Ocean and seating just 14 guests. The resort’s Wine Cellar, located two metres underground, houses 18,000 bottles across up to 800 labels and will host Simon Hulstone’s five-course wine-paired dinner.
The programme will also extend to the beach and open waters, with a sunset Champagne cruise aboard the Majesty Yacht, beachfront dinners featuring local Maldivian lobster, and a culinary masterclass with Filca exploring modern techniques and the creative process behind her cuisine.
Food and beverage is an increasingly important value driver within luxury hospitality, contributing not only to guest experience but also to the overall economics of a resort. Across our international portfolio, F&B and other services contributed 40% of revenue in Q1 FY27, while our Maldives resorts delivered a 15% year-on-year increase in same-store TRevPAR in FY26. Culinary programming such as the Michelin Master Series allows us to build on this strength by bringing recognised culinary talent to our destinations, creating additional reasons for guests to choose our resorts while deepening the value and differentiation of the overall stay,” said Ranjit Batra, Chief Executive Officer, Ventive Hospitality Ltd.
The Michelin Master Series 2026 reinforces Conrad Maldives Rangali Island’s position as a destination where culinary programming, destination-led dining and high-value guest experiences form an integral part of the resort proposition.
Cover photo (R-L): Theodor Falser, Simon Hulstone and Gabriela Filca.
-
Meditation1 week agoFour Seasons Kuda Huraa introduces ŪRJĀ, a new naturopathy wellness island
-
Honeymoon1 week ago10 ways Sun Siyam Iru Fushi is redefining the modern Maldives honeymoon
-
Cooking7 days agoVakkaru Maldives welcomes back Chef Jesper Koch for autumn culinary residency
-
Entertainment5 days agoIfuru Island Maldives to stage four nights of music and culture with Ripple & Friends
-
News1 week agoMandara Spa launches immersive wellness journeys across Maldives resorts
-
News1 week agoChavana Spa introduces personalised wellness journeys in Maldives
-
News1 week agoFootball stars, freestyle champions headline Kandima Maldives’ Summer Kamp 2026
-
Cooking5 days agoRiva enters new chapter with Mediterranean concept at JW Marriott Maldives Kaafu Atoll


