News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Kuda Villingili Resort Maldives plans Christmas and New Year celebrations under ‘Season of Light’
This festive season, Kuda Villingili Resort Maldives invites guests to come together beneath the Maldivian sun and stars with Season of Light, a festive journey unfolding from 23 December 2026 to 7 January 2027.
Inspired by the warmth of the season and the natural beauty of light in the Maldives, the programme is centred around the moments that make this time of year meaningful: shared celebrations, unhurried time with loved ones, new experiences and memories made together. From Christmas traditions and festive dining to days spent on the ocean, family adventures and a sparkling welcome to the New Year, guests are invited to experience the season at their own pace.

Season of Light arrives at the close of a milestone year for Kuda Villingili, with the resort recognised in the MICHELIN Guide 2026 Hotel Selection. The recognition reflects the resort’s distinctive sense of place, thoughtful design, quality of service and connection to its Maldivian surroundings — qualities that continue through the festive season, where each experience is designed to bring guests closer to the island and to one another.
Gastronomy takes centre stage throughout Season of Light, following a year of international recognition for Kuda Villingili’s culinary offering. Named Best Gastronomic Retreat in the Maldives at the Global Destination Awards 2026, the resort also celebrates its third consecutive year of Wine Spectator recognition, with Mar-Umi receiving the 2026 Award of Excellence. Across the festive season, guests can experience this passion for food and wine through Nikkei Nights at Mar-Umi, barbecue evenings, Steak & Wine Night, the intimate WINE-DOWN Wednesday seafood dinner, and A Journey Through India & Arabia at Spice. From thoughtfully curated wine pairings to evenings shaped around live music and shared tables, the programme brings together the resort’s diverse culinary experiences and celebrated wine collection.

The celebrations begin on 23 December as the island comes aglow with the Tree Lighting Ceremony and Festive Carols, setting the tone for the days ahead. Christmas Eve brings sunset cocktails at Raalhu Bar before an elegant Christmas Eve Gala Dinner at The Restaurant, with festive flavours and live entertainment carrying the celebrations into the evening. On Christmas morning, younger guests can look forward to a little island magic as Santa makes his much-awaited arrival on the beach.
Beyond the season’s main celebrations, island days are filled with opportunities to experience the Maldives from a different perspective. Guests can start the morning with Ocean Breeze Yoga over the water, head out in search of marine life on Echoes of the Reef and dolphin voyages, or discover the underwater world through snorkelling, scuba diving and wreck dives. Sunset brings its own rhythm, from Golden Hour Glide and secluded sandbank escapes to fishing beneath the stars, while Fun Ride Fest and the Water Scooter experience add a playful dose of adventure throughout the festive season.

Families have their own festive world to discover at Kuda Fiyo Kids Club, with a programme designed around creativity, play and shared discovery. Across the season, children can take part in festive arts and crafts, culinary workshops, treasure hunts, beach games, science activities, themed challenges and special Christmas and New Year moments. A team of children’s animators will also be on the island, bringing an additional programme of interactive games, creative sessions and entertainment for young guests and families throughout the festivities.
On 27 December, the celebrations spill poolside for the Season of Light Pool Party, bringing together music, tropical sunshine and a relaxed afternoon atmosphere around Kuda Villingili’s 150-metre pool.

The season reaches its crescendo on New Year’s Eve, beginning with cocktails and live music at Hawkers before the Season of Light: New Year’s Eve Gala Dinner at The Restaurant. Guests are invited to dress in white for a radiant final evening of 2026, accompanied by live entertainment before gathering on The Restaurant Beach for the Countdown to 2027 beneath the Maldivian night sky.
As the first light of 2027 reaches the island, celebrations continue with First Light Breakfast at The Restaurant, where guests can welcome the year over a leisurely breakfast and sparkling wine. The festive journey then continues into January with more time for ocean adventures, wellness, dining and relaxed island days before Season of Light draws to a close on 7 January.

“Season of Light is ultimately about giving our guests time to be together and the freedom to celebrate in a way that feels meaningful to them,” says Deepa Manuel, General Manager of Kuda Villingili Resort Maldives. “Whether that is gathering around the table, discovering the ocean, watching children experience the magic of Christmas or simply slowing down with the people they love, we hope the season becomes part of the memories they take home from Kuda Villingili.”

Located in North Malé Atoll, just 30 minutes by luxury speedboat from Velana International Airport, Kuda Villingili Resort Maldives is home to 75 spacious villas and residences, all with private pools, eight distinctive restaurants, an overwater spa, a 150-metre pool, Kuda Fiyo Kids Club and extensive sports, recreation, watersports and diving experiences. With space for couples, families, friends and multi-generational travellers to shape each day around what matters most to them, the five star luxury resort in Maldives continues to bring its philosophy of Time and Space Redefined to life.
Discover the Season of Light Festive Programme here. For more information about Kuda Villingili Resort Maldives, please visit the official website.
News
Milaidhoo Maldives named among Indian Ocean’s top resorts in 2026 Readers’ Choice Awards
Milaidhoo Maldives has been ranked 10th in the Indian Ocean in the Resorts category of the Condé Nast Traveller 2026 Readers’ Choice Awards, with the recognition coinciding with the resort’s 10th anniversary.
Opened with the concept of creating an intimate island retreat where guests could slow down, feel at home and experience the Maldives in a more personal way, Milaidhoo said its decade-long journey has been shaped as much by its people as by the island itself.
Over the past 10 years, the resort’s team, known as the Milaidhoo Family, has grown alongside the property. A number of colleagues have been with the resort since its early days, while others have joined throughout its journey, contributing to the personalised service that forms a central part of the Milaidhoo experience.
According to the resort, this approach is reflected in details such as remembering returning guests’ preferred tables and coffee choices, reconnecting with familiar visitors after several years and attending to individual preferences throughout their stay.
Milaidhoo has also welcomed a growing number of repeat guests over the years, many returning with family and friends or choosing the island to mark personal milestones and celebrations.
The resort said the Readers’ Choice recognition carries particular significance as it is based on the experiences and votes of travellers who have stayed at Milaidhoo.
For the resort, the accolade reflects the experiences of guests who have spent time on the island, from walking its beaches and watching sunsets from their villas to dining and interacting with members of the Milaidhoo team.
As Milaidhoo marks its 10th anniversary, the resort expressed gratitude to its team and guests for contributing to its development over the past decade, particularly those who have returned, recommended the resort to others and continued to be part of its story.
Milaidhoo Maldives is located in Baa Atoll and can be reached by a 35-minute seaplane journey from Velana International Airport. Alternatively, guests can take a 15-minute domestic flight to Dharavandhoo Airport, followed by a 15-minute speedboat transfer to the private island resort.
Awards
Condé Nast Traveler names .Here Baa Atoll among Indian Ocean’s top resorts
.Here Baa Atoll, a private island retreat in the Maldives, has been named the No. 6 Resort in the Indian Ocean in the Condé Nast Traveler Readers’ Choice Awards 2026.
The annual Readers’ Choice Awards recognise hotels, resorts, destinations, airlines and other travel experiences based on votes submitted by Condé Nast Traveler readers.
The recognition places .Here Baa Atoll among the highest-ranked resorts in the Indian Ocean and comes during a milestone year for the property.
Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll comprises nine residences spread across two natural islands, Somewhere and Nowhere.
Somewhere features seven three- and four-bedroom residences extending from the beach towards the lagoon and designed for families and groups travelling together. Each residence offers indoor and outdoor living spaces, multiple pools, private dining and personalised Roohu service. Guests are transferred directly to their residence by private speedboat, avoiding a conventional lobby and check-in process.
Condé Nast Traveler has previously highlighted the resort for its emphasis on privacy, its beach-to-lagoon residences and its discreet approach to luxury.
The resort experience also includes Nowhere Private Island, which is reserved exclusively for a single group at a time. The island features a five-bedroom Presidential Residence and a three-bedroom Lagoon Residence, providing eight bedrooms and 3,329 square metres of private living space, supported by dedicated service and individually curated experiences.
The Readers’ Choice Award follows several other recognitions received by .Here Baa Atoll during 2026. The resort was included in the Condé Nast Traveler Hot List 2026, with the publication highlighting its residences and design. It has also received international recognition for its architecture and design, alongside creative collaborators Kulör Group, Muza Lab and Topo Design Studio.
Elina Adiyan, Resident Manager of .Here Baa Atoll, said: “To be recognised by the readers of Condé Nast Traveler so early in our journey is incredibly meaningful. .Here was created around a simple idea: to give guests extraordinary space, genuine privacy and the freedom to experience the Maldives entirely on their own terms. This recognition belongs equally to our team, whose care and dedication bring that vision to life every day. We are deeply grateful to everyone who voted for us.”
The latest recognition adds to .Here Baa Atoll’s growing international profile within the luxury travel sector, with the resort positioning privacy, spacious accommodation, design and personalised service at the centre of its guest experience.
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