Connect with us

News

PER AQUUM unveils new brand identity

Published

on

PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Awards

Amilla Maldives recognised for accessible travel at Travel for Every Body Awards

Published

on

Amilla Maldives has received further recognition for its dedication to inclusivity and accessibility, being Highly Commended in the ‘Accessible Travel Initiative – Accommodation’ category at the inaugural Travel for Every Body Awards by Selling Travel.

Launched this year, the Travel for Every Body Awards celebrates individuals, initiatives, organisations, and campaigns that are making a positive impact on the accessible travel industry, highlighting progress and inspiring further change.

As the world’s first IncluCare-certified resort, Amilla Maldives continues to enhance its facilities and services to meet the diverse accessibility needs of its guests. The resort goes beyond full wheelchair accessibility, offering features designed for guests who are hearing or visually impaired. Team members have also undertaken MyHappyMind training to better support guests with hidden disabilities such as autism and ADHD. In partnership with Dive Butler, Amilla has established an accessible dive centre, and introduced pool hoists, ramp access, and personal guides to facilitate inclusive participation in activities such as snorkelling, Dolphin Discovery, and fishing excursions. Within its dining venues, adaptive cutlery, tailored menus, and staff trained in supporting guests with dysphagia ensure a thoughtful and inclusive culinary experience.

This recognition joins Amilla Maldives’ growing list of accolades, including being named among the Best Resorts for Families in the Maldives at the Travel + Leisure Luxury Awards Asia Pacific 2025; and being one of only five Maldivian resorts featured in the FORBES Travel Guide VERIFIED™ Responsible Hospitality 2025 programme. Both the resort and its Javvu Spa were also honoured in the FORBES Travel Guide 2025 Star Awards, underscoring Amilla’s commitment to excellence and meaningful guest experiences.

Continue Reading

News

Cinnamon Hotels & Resorts Maldives launches biggest 11.11 offer yet

Published

on

This 11.11, the award-winning Cinnamon Hotels & Resorts Maldives introduces its most generous direct booking offer to date. Guests who book directly from 1 to 14 November 2025, for stays until 31 March 2026, will receive complimentary one-way transfers and enjoy all Book Direct benefits. From four-course beachfront dinners and rejuvenating spa sessions to island-hopping excursions, dolphin safaris, and resort credits, guests can experience up to USD 500 in added value across the collection’s four distinctive Maldivian resorts.

Cinnamon Dhonveli Maldives

Cinnamon Dhonveli Maldives, the Gold Award winner for Leading Surf Resort, offers the perfect balance of adventure and relaxation for families seeking a fun-filled island escape which is a 20-minute speedboat ride away from Malé. With 152 rooms across seven diverse categories, the resort caters to every family’s preference. Younger guests can enjoy splashing about in the pool, while adults unwind with soothing spa treatments or cocktails by the Rayvilla bar to catch the best sunset.

Cinnamon Velifushi Maldives

Located in the untouched Vaavu Atoll, Cinnamon Velifushi Maldives is the recipient of the Gold Award for Leading Beach Resort. Its distinctive manta ray-inspired design gracefully extends over the lagoon, creating one of the most visually striking settings in the Maldives. With 90 stylish rooms and a comprehensive all-inclusive offering, guests can savour world-class dining at Marlin, where each dish is thoughtfully paired with fine wines in an intimate setting of just ten tables.

Cinnamon Hakuraa Huraa Maldives

Recognised as the Leading Adults-Only Resort, Cinnamon Hakuraa Huraa Maldives redefines serenity and seclusion. From 1 November onwards, the resort welcomes guests to an exclusive haven designed for couples and honeymooners. Enhancing the guest experience even further, Cinnamon Hakuraa Huraa Maldives will soon unveil a series of new additions, including two exciting restaurants, a sports and recreation hub with padel ball, and a relaxing waiting lounge designed for guests to unwind in comfort between arrivals and departures.

Ellaidhoo Maldives by Cinnamon

For those who dream beneath the surface, Ellaidhoo Maldives by Cinnamon reveals an underwater world unlike any other. Celebrated by Lonely Planet for having one of the best house reefs in the Maldives, the island is a haven for divers and snorkellers of all levels, from curious beginners to seasoned adventurers. With dive sites encircling the island and effortless ocean access, guests can experience the thrill of exploring vibrant coral gardens, spotting graceful reef sharks, and even embarking on mesmerising night dives that bring the reef’s nocturnal life to light.

This 11.11, give yourself the gift of an island escape unlike any other and one where every sunrise feels new, every meal tastes of the sea breeze, and every resort at Cinnamon Hotels & Resorts tells a story of its own. Whether you’re a solo traveller in search of tranquillity, a couple seeking a romantic retreat, or a family looking to create lasting memories, this offer invites you to discover four distinct Cinnamon island resorts, each with its own character and charm.

Book now via www.cinnamonhotels.com and let your next Maldivian adventure begin.

Continue Reading

News

IHG launches Vignette Collection in Maldives with Noku Maldives

Published

on

IHG Hotels & Resorts has announced the opening of Noku Maldives, Vignette Collection, marking the debut of the Vignette Collection brand in the Maldives. The addition of Noku Maldives to IHG’s fast-growing Vignette Collection, a family of one-of-a-kind hotels in destinations to remember.

Set within the pristine waters of Noonu Atoll, Noku Maldives offers 50 private beach and overwater villas, many with pools, surrounded by powder-soft sands and turquoise lagoons. Each villa blends contemporary comfort with natural island materials, creating a serene retreat that captures the essence of barefoot luxury.

“We are thrilled to introduce Noku Maldives now as part of IHG’s Vignette Collection – a brand that celebrates individuality and authentic connection,” said Hussain Shahid, General Manager, Noku Maldives, Vignette Collection. “Over the past year, our team has been refining every touchpoint of the guest journey – from refreshed culinary concepts and immersive experiences to new signature rituals – to ensure our guests continue to experience the heartfelt Maldivian warmth that defines the resort experience.”

At the heart of the island’s hospitality are distinctive dining experiences that highlight regional flavours and fresh island ingredients. Palms Restaurant and Bar offers a relaxed beachfront setting where fire-grilled dishes and ocean views create an atmosphere of effortless indulgence, inspired by the day’s freshest catch. Thari blends the vibrant flavours of the Maldives, India, and Sri Lanka, complemented by tropical cocktails in an inviting poolside setting. Guests may also enjoy private dining under the stars, castaway picnics on secluded sandbanks, romantic dinners on their villa decks, or floating breakfasts in the privacy of their pools — each moment designed to capture the intimacy and natural beauty of the island.

Noku Spa, set within a tranquil garden sanctuary, invites guests to embrace holistic wellness through treatments inspired by Maldivian healing traditions. Using natural ingredients such as coconut oil and local botanicals, each therapy is crafted to restore balance, relax the body, and uplift the spirit in harmony with the island’s serene surroundings.

Vignette Collection combines each property’s individual identity with the brand’s collective vision to offer a more authentic travel experience. Each property is unique, yet united through key hallmarks Memorable Rituals and ‘A Means For Good’.

Memorable Rituals – bespoke to each Vignette Collection property – connect guests with the hotel’s unique identity, locality, and cultural landscape. Guests of the resort are invited to Island Echoes, where they gather barefoot by a bonfire at dusk for a storytelling experience where legends of seafarers and island spirits come alive beneath the stars.

Means For Good initiatives weaved throughout all Vignette Collection properties represent each hotel’s commitment to responsibility, community engagement, and local culture. With a commitment to tailoring initiatives to suit the unique character of each hotel, they partner with non-profit organizations to contribute positively to the local ecosystem.

At Noku Maldives, Vignette Collection the resort’s commitment to community and environment is reflected through initiatives such as the weekly Fisherman’s Visit, where a local fisherman shares his daily catch to support nearby schools and women’s committees. The philosophy extends beneath the waves through coral regeneration and sea turtle rescue projects, in partnership with local NGOs, allowing guests to adopt coral fragments and contribute to reef preservation.

Since its launch in 2021, Vignette Collection has become one of IHG Hotels & Resorts’ fastest-growing luxury and lifestyle brands, offering purpose-led stays in distinctive destinations around the world. With 19 hotels open and 34 more in the pipeline, the brand continues to expand its presence in key markets including Japan and China.

Now open for stays, room rates at Noku Maldives, Vignette Collection start from USD 613++ per night, inclusive of breakfast.

For more information and reservations, please visit the hotel website or email us at noku.reservations@ihg.com.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.