Connect with us

News

PER AQUUM unveils new brand identity

Published

on

PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Meditation

Imron Zulfikar returns to Niva Kuramathi Maldives for festive wellness residency

Published

on

As the festive season casts its gentle glow, Niva Kuramathi Maldives is set to welcome the return of acclaimed holistic wellness practitioner Imron Zulfikar. From 16 December 2026 to 2 January 2027, guests are invited to embark on a transformative journey, immersing themselves in bespoke wellness journeys designed to restore harmony and vitality under the guidance of a true master of holistic health.

During his residency, Imron will offer a curated selection of signature therapies designed for lasting wellbeing. Experience the Functional Alignment Massage, a 90-minute restorative bodywork session that combines therapeutic massage, Thai stretching, and body mechanics to improve posture, release chronic tension, and enhance mobility. For pain relief, the Radiant Heat Deep Release offers an advanced treatment using deep tissue massage and infrared heat to soften tension, improve circulation, and accelerate recovery, with acupuncture available to enhance results.

Restore your inner harmony with the Chakra Balance Treatment, a 90-minute journey that begins with a mental wellness consultation and unfolds with crystal healing, guided meditation, and a soothing massage to align body, mind, and spirit. For a focused and powerful renewal, the 45-minute Yoga Intestinal Detox Therapy offers a guided practice of specific yoga movements and mineral-balanced hydration to support health.

Facial Rejuvenation

Indulge in rejuvenating facial treatments designed to illuminate your skin from within. The Accu Glow Facial is a refined 90-minute treatment using facial acupuncture and a bespoke skincare ritual to stimulate collagen, leaving skin firmer, brighter, and with a youthful glow. The Radiant Crystal Lift Facial provides a gentle 60-minute experience, combining infrared light with a Rose Quartz massage to enhance lymphatic drainage, soften tension, and promote a luminous, healthy glow.

Private Movement Classes:

Imron will also lead private sessions in Therapeutic Yoga, Body Alignment, Mat Pilates, and Personal Training. Guests are also invited to join a series of rejuvenating group classes designed to elevate vitality and inspire a sense of renewal.

Imron brings over a decade of expertise as a wellness lifestyle coach and holistic fitness specialist. His integrative methods, encompassing acupuncture, tension release, yoga, and Pilates, offer a comprehensive approach to emotional wellbeing and mobility. His intuitive healing and unwavering professionalism have earned the trust of high-profile clients worldwide, including Serena Williams, Emma Watson, and Richard Branson, who described him as having “golden hands.”

For more inspiration, please visit www.nivakuramathi.com.

Continue Reading

Action

Centara Mirage Lagoon Maldives develops next generation of dive instructors

Published

on

Against the backdrop of the Maldives’ world-renowned marine environment, Centara Mirage Lagoon Maldives is nurturing the next generation of dive professionals as the exclusive Best Dives Maldives resort authorised to deliver the PADI Instructor Development Course (IDC).

Bringing together Divemasters from Best Dives Maldives operations across the Maldives, the two-week programme reflects the resort’s growing role as the group’s dedicated training hub, supporting the development of the next generation of PADI Open Water Scuba Instructors while reinforcing its commitment to excellence in diving education.

Designed exclusively for certified Divemasters, the IDC combines comprehensive classroom learning with practical teaching workshops, confined and open water assessments, Emergency First Response Instructor Development, and Scuba Dive Instructor training. Participants entered the programme having already fulfilled PADI’s rigorous prerequisites, including logged dives, professional certifications, and medical clearances, before progressing to the Instructor Examination, the final step towards becoming a PADI Open Water Scuba Instructor.

Sharing his thoughts, Cluster General Manager Jorge Fernandez stated, “Our vision extends beyond delivering exceptional guest experiences. Across Centara Mirage Lagoon Maldives and its neighbouring Centara Grand Lagoon Maldives, we are committed to supporting the long-term growth of the Maldives’ diving industry through education, professional development, and marine stewardship. As the exclusive PADI Instructor Development Course centre within the Best Dives Maldives network, our resort plays a vital role in developing the next generation of dive professionals, strengthening industry standards, and reinforcing our commitment to advancing the Maldives as one of the world’s leading diving destinations.”

“Centara Mirage Lagoon Maldives has become the dedicated home of professional instructor development within the Best Dives Maldives network,” said Shimal Mohamed, Base Leader, Best Dives Maldives at Centara Mirage Lagoon Maldives. “Hosting the PADI Instructor Development Course allows us not only to develop future dive professionals, but also to maintain consistent training standards across our operations. It is a responsibility we are proud to uphold while supporting the career progression of our teams throughout the Maldives. We are equally committed to bringing more Maldivians into the diving profession, creating meaningful career pathways for local talent and helping the industry grow from within.”

With its protected lagoon, vibrant house reef, and diverse marine ecosystem, the resort offers an ideal environment for instructor development, allowing candidates to gain hands on teaching experience in conditions that closely reflect real world diving environments. Beyond delivering certification, the programme strengthens knowledge, confidence, and instructional skills, ensuring graduates are well prepared to guide and inspire future divers.

As the exclusive PADI Instructor Development Course provider within the Best Dives Maldives portfolio, Centara Mirage Lagoon Maldives continues to play a pivotal role in advancing professional dive education while enhancing the Maldives’ reputation as one of the world’s premier diving destinations. Alongside its instructor development programmes, the resort welcomes guests of all experience levels, from first time divers discovering the underwater world to experienced enthusiasts seeking unforgettable marine encounters.

Continue Reading

Action

Jamie Murray to host week-long tennis residency at Finolhu Maldives

Published

on

What happens when one of tennis’s most accomplished doubles players swaps the intensity of the Grand Slam circuit for barefoot island living? This October, Finolhu, a Seaside Collection Resort, welcomes British tennis champion Jamie Murray for an exclusive week-long residency, taking place from 23 to 27 October 2026.

A former World No. 1 in doubles, seven-time Grand Slam champion and Davis Cup winner, Murray brings more than two decades at the highest level of professional tennis to the island. Having announced his retirement from professional tennis earlier this year after a career spanning 36 years, his residency at Finolhu marks a new chapter – one where the competitive court gives way to a more relaxed setting for sharing his knowledge, passion and love of the game.

During his time at Finolhu, guests will have the opportunity to step onto the court with one of British tennis’s most successful doubles players, gaining personal insight into the game from someone who has competed, won and travelled at the very highest level.

The residency will bring together exclusive tennis sessions, informal coaching and opportunities for guests to connect with Murray away from the traditional tournament environment, creating an experience that is as much about the stories and spirit of the sport as it is about the game itself.

Murray’s career is marked by an extraordinary collection of achievements. He became the first British player to reach World No. 1 in the ATP doubles rankings in 2016, the same year he won the Australian Open and US Open men’s doubles titles alongside Bruno Soares. His seven Grand Slam victories also include mixed doubles titles at Wimbledon and the US Open, while his contribution to Great Britain’s 2015 Davis Cup triumph remains one of the defining moments of his career.

Now, the setting is altogether different.

Surrounded by the turquoise waters of the Indian Ocean and Finolhu’s signature two-kilometre sandbank, guests can combine time on court with the freedom of island life – from barefoot walks along the sand to long lunches, ocean adventures, sunset moments and evenings under the stars.

At Finolhu, tennis becomes another way to embrace the island’s playful spirit: competitive when you want it to be, relaxed when you don’t. With Murray’s residency taking place during the resort’s vibrant October season, guests can expect a week where world-class sporting experience meets the carefree rhythm of Maldivian island life.

The Jamie Murray Tennis Residency takes place at Finolhu from 23 to 27 October 2026.

For more information and reservations, visit finolhu.com.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.