News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Family
Kuda Villingili to host ‘Friendly Spirits & Ghosts After Dark’ this Halloween
This Halloween, Kuda Villingili Resort Maldives invites families to reconnect over a week of island celebrations. From 28 October to 1 November 2026, Friendly Spirits & Ghosts After Dark brings together imaginative children’s activities, Halloween evenings and time shared in the Maldives.
Home to a 150-metre swimming pool—one of the largest in the country —Kuda Villingili is among the best places to stay in the Maldives for families seeking space, privacy and experiences to enjoy together. Spacious one- to four-bedroom private pool villas provide space and privacy for multi-generational stays, complemented by eight restaurants, a dedicated Kids Club, spa and wellness experiences, watersports, surfing, tennis and pickleball. The five-star luxury resort in the Maldives is located just 30 minutes by speedboat from Velana International Airport.

Designed for young explorers, this year’s celebration introduces Kuda Fiyo & the Friendly Ghosts, an original island story that brings Halloween to life through imagination and discovery. Throughout the week, children can follow Kuda Fiyo on an adventure featuring creative workshops, themed games, arts and crafts, treasure hunts, cookie and cupcake decorating, mocktail experiences and a Halloween Party— giving families a collection of family experiences in the Maldives to enjoy together.
As the sun sets, Ghosts After Dark takes over with Halloween-inspired experiences for families, couples and friends. Guests can enjoy haunted cocktails at sunset, set sail on a themed sunset cruise, explore the house reef during guided night snorkelling, try their hand at Halloween mixology or settle in beneath the stars for an open-air movie night. A Halloween Buffet Dinner with seasonal dishes and live entertainment anchors the celebrations, while themed cocktails and mocktails are served throughout the week.

Beyond Halloween, families have the freedom to shape each day around what they enjoy most. They can discover the marine world together, dine across the resort’s restaurants, retreat to the privacy of their villa or spend an afternoon beside the expansive pool. With experiences for different ages and interests, there is space to come together as well as time to enjoy the island individually.
This Halloween, Kuda Villingili Resort Maldives offers families the chance to reconnect, create new traditions and experience the season differently. Friendly Spirits & Ghosts After Dark brings together children’s adventures, evenings by the sea and the freedom of an island holiday.
Because the best family traditions are not simply celebrated—they are created together.

View Kuda Villingili’s Halloween 2026 brochure here. For more information about Kuda Villingili Resort Maldives, please visit www.kudavillingili.com.
News
ELE|NA ReFine Body Collection taps into restorative power of island life
Ask a guest on their last morning what the holiday did for them and the answer is usually vague. Rested. Switched off.
Ask on the third day and it is more specific. Sleep arrived earlier and held longer. Skin that looked tired at the airport looks like itself again. By the third day, the body has caught up with the holiday.

The Conditions Behind It
Most of what restores a guest here is unremarkable. Consistent sunrise and sunset give the circadian system a signal most travellers arrive without. Warmth supports circulation. Humidity rehydrates skin. Ordinary mechanisms, unusual concentration.
Less obvious is that the island supplies materials as well as conditions. Sand at this latitude holds heat evenly and releases it slowly, which is why it reaches muscle at a rate the tissue accepts without guarding. Warmth is what lets deeper work happen at all, and deeper work is where elasticity, tone and drainage actually respond.
Which is the difference between a holiday that rests you and one you leave looking different.

Ageing Well Is Not the Same as Fighting It
Anti-ageing treats time as an opponent. It works on surfaces and rests on a premise nobody wins.
ReFine, one of ELE|NA’s Pillars of Vitality, asks what the body needs in order to keep doing well what it already does. Skin that holds its tone. Circulation that reaches the extremities. Lymph that clears rather than pools. Those are conditions rather than treatments, which is precisely what a week on an island supplies. The question, then, is what a therapist adds to a process the setting has already started.
Where Treatment Fits
ELE|NA’s body collection therapies are built on that logic. They are designed to work with the recovery already underway rather than to substitute for it. Sculpt & Smooth, a contouring massage that exfoliates and brings circulation to the surface. Firming Flow, a warm Maldivian sand poultice followed by deep firming work for elasticity and lift. Lymphatic Lightness, dry brushing and light-pressure drainage to reduce puffiness. Taken in sequence across a stay, each prepares the tissue for the next.
At OBLU SELECT Sangeli, the therapies can be paired with the resort’s ice bath and steam. Heat opens circulation, cold prompts it to constrict, and the alternation moves blood and lymph more forcefully than either alone.

Ageing Well, Visibly
None of which is how guests describe what they are after. They want to look well on holiday, and that motivation happens to align with the physiological one more closely than it is usually given credit for. Skin that looks better on the last day looks that way because circulation improved and sleep did its work. Less puffiness is drainage functioning. Better tone is elasticity responding.
A holiday ends. A body that has slept properly for a week does not.
“The most lasting results come when we work with the body’s natural rhythms, not against them. ReFine Body Collection is designed to enhance the restorative benefits of a Maldivian escape, leaving guests feeling renewed from within,” said Heidi Grimwood, Senior Vice President, ELE|NA.
ELE|NA is a global spa and wellness management company dedicated to redefining personal well-being through tailored, immersive experiences. Operating in the Maldives and India, ELE|NA blends traditional healing practices, contemporary therapies, and wellness science to craft journeys as unique as each individual. Beyond exceptional spa and wellness experiences, ELE|NA provides expert management solutions for resorts and properties, helping them deliver personalized, elevated wellness offerings. Guided by the philosophy of Wellness Your Way™, ELE|NA empowers both guests and partners to discover their own path to vitality, balance, and inner harmony.
Drink
Atmosphere Kanifushi welcomes back BOTTEGA Gala Gold for second edition
BOTTEGA Gala Gold returns to Atmosphere Kanifushi from 12 to 14 November 2026 after a successful debut last year. Created with Italian winery Bottega S.p.A., the three-day event gives guests the chance to enjoy wine-led dining experiences, relaxed lifestyle events and a grand Gala Gold celebration.
This year’s edition will be led by Dario Camilotto, Export Manager for India, Sri Lanka, Nepal, Maldives, East Europe and Oceania at Bottega S.p.A., together with Elena Schipani, Bottega’s Head Sommelier. They will guide guests through the wine pairings, sharing the stories behind each selection and why they were chosen for the menu.

Sandro Bottega, President of Bottega S.p.A., said, “We’re delighted to return to Atmosphere Kanifushi for a second year. Sharing our wines with guests in the Maldives is always special, and this event is a chance to celebrate Italian winemaking in a setting that encourages people to slow down, taste and enjoy.”
As part of the Kanifushi Plan™, all experiences at the Just Veg Festival are complimentary for resort guests. Fine dining and lifestyle events are available on advance reservation due to limited seating, while the grand BOTTEGA Gala Gold celebration is open to all guests staying at the resort. BOTTEGA wines and Prosecco are also available year-round as part of the Kanifushi Plan™, allowing guests to enjoy these offerings throughout their stay.

The programme begins with two evenings at JUST VEG, the Maldives’ first fully vegetarian restaurant. Guests can expect a specially created tasting menu paired with a selection of Bottega wines, starting with a sparkling welcome and ending with a classic Italian finish. The pace changes the next day at PIER SIX. Here, Asian flavours, handcrafted dim sum and signature Bottega wines and cocktails set the scene for a relaxed afternoon by the water.
On 14 November, the celebration moves to SPICE for BOTTEGA Gala Gold. An expansive international buffet, live cooking stations, Bottega wines, signature cocktails and Italian liqueurs, along with a five-piece live band, set the stage for an unforgettable evening beneath the Maldivian stars.

Ram Bhoyroo, General Manager, Atmosphere Kanifushi said, “Guests are looking for more than great food and beautiful surroundings. They want experiences they can share and remember. BOTTEGA Gala Gold brings all of that together over three days in a relaxed island setting.”
“Atmosphere Kanifushi is the perfect setting to discover great wines in a relaxed way. Together with Bottega, we’re creating experiences that bring people together over exceptional wines, good food and memorable moments. That’s what the Atmosphere Core Wine Program is all about,” added Nicolas Laguette, Director of Wines, Atmosphere Core.

The celebrations don’t end in November. Guests visiting Atmosphere Kanifushi in December can also look forward to the resort’s spectacular Festive Extravaganza, featuring a vibrant calendar of seasonal dining experiences, live entertainment, themed celebrations and memorable moments designed to make the festive season truly unforgettable.
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