News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Action
Dhawa Ihuru to celebrate marine heritage with Rannamaari Dive Fest this May
A story long resting beneath the surface returns this May, as Dhawa Ihuru invites guests and ocean enthusiasts to experience the Rannamaari Dive Fest 2026, taking place on 23 May 2026.
Set against one of the Maldives’ most accessible and vibrant house reefs — recognised among the Best House Reefs in the Maldives by Travel + Leisure Asia (2025) and awarded Best Dive Resort by Travel Trade Maldives (2025) — Dhawa Ihuru offers a compelling setting for discovery both above and below the surface.

At the centre of the experience lies the Rannamaari Shipwreck, a former dredger deliberately sunk in 1999 just off the island’s shore. Today, it has evolved into a thriving artificial reef, drawing an abundance of marine life and offering an accessible yet captivating dive site for both beginners and experienced divers.
On 23 May, the island comes alive with a full-day programme designed to bring this underwater legend to life. Guests can explore the wreck through guided dives led by the resort’s PADI-certified Dive Centre, alongside activities such as underwater treasure hunts, marine discovery sessions, and interactive experiences with the resort’s Marine Lab.

Founded in 2004 as the first of its kind in the Maldives, our Marine Lab continues to pioneer reef protection and restoration efforts. During the festival, guests can engage with our marine biologists and gain deeper information into the ecosystems that sustain island life.
As part of the experience, guests will also be introduced to the resort’s pioneering underwater initiatives, including the Barnacle Project — the Maldives’ first electric reef, launched in 1996 — and the Necklace Reef, established in 1998. Today, these structures have evolved into thriving marine habitats, supporting coral growth and attracting a rich diversity of fish and marine life.

Beyond diving, the festival extends across the island with a vibrant mix of experiences for all. From watersports and island crafts to relaxed beachfront dining and family-friendly activities, the event reflects Dhawa Ihuru’s easy-going, all-inclusive approach – where everything is thoughtfully in place, so guests can simply arrive and enjoy.
“The Rannamaari is more than a shipwreck – it is a living symbol of how responsible marine initiatives can transform history into habitat. From its unexpected sinking in 1999 to becoming a thriving artificial reef and the heart of our signature dive events, Rannamaari reflects our commitment to marine conservation, meaningful guest experiences, and celebrating the Maldives’ deep connection with the ocean,” said Mujuthaba Ali, Marine Recreations Manager, Marine Centre, of Dhawa Ihuru and Banyan Tree Vabbinfaru.
Just 25 minutes by speedboat from Velana International Airport, Dhawa Ihuru offers seamless access to an island where reef, wreck, and relaxed island living come together.
News
Angsana Velavaru introduces curated day visit packages
Angsana Velavaru has introduced a curated collection of day visit experiences, inviting guests to step into the rhythm of island life, even if only for a day. Designed for those seeking a brief yet meaningful escape, the new offerings combine relaxation, dining, and wellness within the resort’s expansive lagoon setting.
Set against the backdrop of white sands and turquoise waters in the South Nilandhe Atoll, Angsana Velavaru’s day visit experiences present an opportunity to pause, unwind, and reconnect. Guests may choose to spend their day by the pool, enjoying access to the resort’s facilities while taking in uninterrupted ocean views. A leisurely lunch unfolds at either Kaani restaurant or Kuredhi bar, accompanied by a selection of beverages, creating a relaxed and effortless dining experience by the sea.
For those seeking a more private retreat, the beachfront villa day experience offers a tranquil setting framed by lush greenery and direct access to the beach. Thoughtfully designed for comfort and seclusion, the beach villa experience allows guests to enjoy their own space while still being connected to the island’s vibrant surroundings.
Wellbeing remains at the heart of the experience, with guests invited to indulge in rejuvenating spa treatments, complemented by exclusive privileges throughout the day. Whether spent lounging poolside, enjoying a private villa escape, or simply embracing the natural beauty of the Maldives, each experience is shaped by a sense of ease and balance.
Available from 01 May to 30 September 2026, the day visit package offers a seamless way to experience Angsana Velavaru’s distinctive island setting within a limited timeframe, making it an ideal option for residents and visitors alike.
At its core, the day visit experience reflects Angsana Velavaru’s philosophy of creating moments that are both simple and memorable—where time slows, and the essence of island life can be felt in every detail.
To learn more about Angsana Velavaru, please visit the resort’s website.
Drink
Thomas Ling returns to The St. Regis Maldives for two-day sake series
This October, guests of The St. Regis Maldives Vommuli Resort are invited to immerse themselves in the refined world of Japanese gastronomy as Thomas Ling, Japanese Cuisine Goodwill Ambassador and internationally acclaimed sake authority, returns for an exclusive two day sake experience celebrating culture, craftsmanship, and culinary artistry.
Curated on the secluded shores of Vommuli Island, the experience offers discerning traveler intimate access to one of Japan’s most respected voices in the world of Nihonshu, set against a backdrop of pristine natural beauty and serene seclusion.
Conferred by the Ministry of Agriculture, Forestry and Fisheries of Japan as a Japanese Cuisine Goodwill Ambassador—an honour shared among a select circle of global culinary luminaries including Nobu Matsuhisa and Tetsuya Wakuda—Thomas Ling has further received the Ambassador’s Commendation Award from Japan’s Ministry of Foreign Affairs. With more than 24 years of refined expertise, he is celebrated for his dedication to promoting Japan’s “Kokushu,” the national collective heritage beverages of sake, shochu, and awamori, while safeguarding the cultural traditions that define them.
This collaboration forms part of The St. Regis Maldives Vommuli Resort’s Tastemaker Series, which brings together influential global talents to one of the Maldives’ most captivating private island destinations. The programme continues to define the resort as a place where creativity, excellence, and cultural expression converge, offering guests rare opportunities to connect with leading voices across culinary arts, fine wine, mixology, wellness, and sport.
A Curated Programme of Japanese Artistry
The experience begins on 5 October with an intimate Sake Masterclass hosted at T•Pan, the resort’s refined Japanese dining venue. Designed for a maximum of just 12 guests, the complimentary session offers an in depth exploration of premium sakes, guided by Ling’s expert commentary on brewing techniques, regional expression, and cultural significance.
The programme begins on 5 October with an intimate Sake Masterclass at T•Pan, hosted by Thomas Ling. Taking place from 15:00 to 16:00, the complimentary experience is limited to 12 guests, offering a rare opportunity to explore premium sakes through expert insight into craftsmanship, regional expression, and cultural significance.
On 6 October, guests are invited to indulge in a meticulously curated four course Sake Pairing Dinner at Orientale, where contemporary Japanese cuisine is elevated through thoughtful pairings that enhance flavour, texture, and balance. Designed as a one night only experience, the evening celebrates harmony between dish and drink in the spirit of true omotenashi.
The Four Course Sake Pairing Dinner will be served from 19:00 to 22:30, priced at USD 295++ per person.
For more information and details, please visit www.stregismaldives.com.
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