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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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ELE|NA marks World Sleep Day with SleepSync wellness ritual

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In recognition of World Sleep Day, ELE|NA highlights SleepSync, one of its Six Pillars of Vitality dedicated to restoration and circadian rhythm alignment, through the SleepSync Ritual, a deeply calming spa experience designed to guide guests toward profound, uninterrupted sleep. The ritual is implemented across all ELE|NA locations in both the Maldives and India, ensuring guests can reconnect with restorative sleep wherever they experience the brand.

In today’s always-connected world, restful sleep has become increasingly elusive. Within this ritual, the body is gently led from stimulation into stillness, releasing the tensions of the day, calming the nervous system and preparing the mind and body for restorative rest.

ELE|NA believes that sleep is not simply the absence of wakefulness, but an essential pillar of holistic wellbeing – where restoration, emotional balance and cellular renewal take place.

Supporting the Body’s Natural Sleep Rhythm

Sleep begins long before the moment the head meets the pillow. It is a gradual transition where the body releases the day and prepares for stillness.

Within ELE|NA’s SleepSync Rituals, this transition is approached with intention and calm. As evening settles, the body begins its quiet descent into rest with the following:

  • Reduce blue light exposure before sleep
  • Dim lighting to signal the body’s nighttime rhythm
  • Create calm through mindful transitions away from daily activity
  • Release thoughts through journaling
  • Hydrate and support the body’s nighttime recovery

These small rituals help guide the body from stimulation to restoration.

Reclaiming the Night

World Sleep Day serves as an important reminder that quality sleep is not a luxury, but a foundation of health and longevity. When supported with mindful rituals and intentional slowing down, the night becomes a space for true renewal.

Through SleepSync Rituals, ELE|NA continues its commitment to nurturing holistic wellbeing, guiding individuals back to the natural rhythms that allow the body to rest, restore and awaken with clarity and vitality.

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Kandooma Maldives invites families to Easter island celebrations

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Swap traditional Easter routines for barefoot island celebrations as Holiday Inn Resort Kandooma Maldives unveils a vibrant Easter programme designed for families seeking adventure, connection and memorable island moments.

Set on a lush private island surrounded by turquoise lagoons and powder-white beaches, the resort’s Easter festivities blend family adventures, island experiences and indulgent dining in true Maldivian style.

“Easter is a wonderful time for families to come together and create special memories,” said Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives. “Our Easter programme has been designed to capture the spirit of the season while embracing the relaxed island lifestyle that makes the Maldives such a special place to celebrate.”

Guests can enjoy a week of fun-filled activities for all ages, from beach games, snorkelling adventures and creative craft sessions to relaxing spa rituals and sunset cocktails by the ocean. Younger guests will be happily entertained at the Kandoo Kids’ Club, where a dedicated Easter programme offers plenty of excitement for little explorers.

The highlight of the celebrations will be the Easter Sunday Dinner Buffet at Kandooma Café, a festive island feast bringing families together around a table filled with global flavours.

Guests can savour traditional Easter favourites from the carving station, vibrant salads and international cuisine, alongside chef-prepared dishes from live cooking stations. A dedicated Kids’ Corner ensures younger diners have their own fun selections, while a spectacular dessert spread, including Kandooma Café’s famous chocolate fountain and live crêpe station, provides a sweet finale to the evening.

Families planning an Easter holiday can choose from a range of holiday packages, including the resort’s popular All-Inclusive offer and a Family Getaway package packed with added extras for parents and children alike. More details can be found here.

The resort’s Easter Brochure outlines the full programme of island adventures and special experiences, including the Kandoo Kids’ Club Easter activities. View Easter Brochure here.

Located in the South Malé Atoll, just a 45-minute speedboat transfer from Velana International Airport, Holiday Inn Resort Kandooma Maldives is renowned for its beautiful beaches, crystal-clear lagoon and some of the Maldives’ best scuba diving experiences.

Accommodation ranges from garden and beach villas to spacious two-storey beach houses and overwater villas, offering options ideal for couples, families and groups. Guests can enjoy six dining venues, a vibrant activities programme and wellness experiences at Kandooma Spa by COMO Shambhala.

For more information, please visit: www.maldives.holidayinnresorts.com.

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Cinnamon Dhonveli Maldives expands sustainability efforts with coral restoration

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The vibrant coral reefs surrounding Cinnamon Dhonveli Maldives play a vital role in sustaining the island’s rich marine biodiversity. Recognising the growing threats faced by coral ecosystems worldwide, the resort has introduced a coral restoration initiative aimed at supporting the long-term recovery of its house reef.

Coral reefs are among the most sensitive and fragile ecosystems on the planet and are increasingly affected by environmental stressors such as rising ocean temperatures, coral bleaching, and human activity. These ecosystems not only support thousands of marine species but also play a crucial role in maintaining ocean health and protecting coastlines.

As part of its ongoing sustainability efforts, Cinnamon Dhonveli Maldives has taken proactive steps to assist reef regeneration through a structured coral restoration programme. The initiative recently saw the installation of 25 coral frames, each carefully planted with coral fragments collected from naturally broken corals found within the surrounding lagoon and reef areas.

Over time, these fragments will grow and fuse with one another, gradually forming new coral colonies that contribute to rebuilding the reef structure. As the corals mature, they create shelter and feeding grounds for a wide variety of marine life, helping restore the ecological balance of the reef ecosystem.

The restoration project also serves as an important platform for raising awareness among guests and team members about the importance of marine conservation. By nurturing these coral frames and monitoring their progress, the resort contributes to strengthening the resilience of its surrounding reef while supporting broader efforts to safeguard the Maldives’ underwater ecosystems.

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