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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Eid al-Fitr celebrations return to Centara’s Maldives resorts

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As the Holy Month of Ramadan unfolds across the GCC, Centara Hotels & Resorts is preparing to mark Eid al-Fitr with a collection of unforgettable celebrations in the Maldives. Blending the sun-drenched charm of island living with Centara’s signature Thai-inspired hospitality and the warmth of the season, each property will unveil a thoughtfully curated programme of festive dining and themed experiences.

Guests can embrace refined island elegance at Centara Grand Lagoon Maldives, create memorable family moments at Centara Mirage Lagoon Maldives, immerse themselves in natural beauty at Machchafushi Island Resort & Spa Maldives, or retreat to an adults-only sanctuary at Centara Ras Fushi Resort & Spa Maldives.

Centara Grand Lagoon Maldives: A Grand Eid Celebration

Nestled within The Atollia by Centara Hotels & Resorts, Centara Grand Lagoon Maldives honours Eid al-Fitr in an atmosphere of privacy and seclusion, where calm lagoons and open horizons create space for meaningful moments. Ideal for those seeking an escape centred around connection, reflection, and quiet celebration, the resort’s Eid programme takes place from March 20th to 22nd.

Ease your way into the festivities and start your Friday morning on a mindful note with a Sunrise Yoga session that guides you through a sequence of gentle movements and encourages moments of uninterrupted reflection. Throughout the Eid weekend, wellness seekers will have plenty of opportunities to stay active, including an energising Core Power fitness class and Aqua Aerobics at the Main Pool featuring upbeat music to keep you motivated. Alternatively, head to the beach for a volleyball tournament on the sand or dive into a lively water polo challenge for some friendly competition.

To truly make the most of your trip to the Maldives, take the plunge and discover the island’s vibrant marine life by embarking on a guided snorkelling excursion for the adventure of a lifetime. During Eid, guests can also take the opportunity to learn more about Maldivian culture by joining a traditional dance class, attending a Dhivehi masterclass to learn simple phrases, or mastering the art of palm leaf origami. Meanwhile, creatives can unleash their inner artist with an expert-led canvas painting session, and foodies can enjoy a hands-on sushi masterclass.

Younger guests can also look forward to a collection of engaging activities designed for little explorers, such as a thrilling water relay pool challenge, a colourful Kite Fest, and The Nugget Factory cooking class, where children create their own chicken nuggets. Later, rally the whole family and show off your moves with a beach football match for all ages, or enjoy endless laughs with light-hearted beach games and challenges.

Finally, helping guests unlock their inner calm, SPA Cenvaree Retreat will be offering an exclusive Eid ritual throughout the weekend for total relaxation. Priced at USD 700 per couple, the 120-minute treatment begins with a revitalising scrub and a soothing body massage. Afterwards, guests are treated to a rejuvenating facial, designed to leave you looking and feeling your best for the festivities ahead.

When: From March 20th to 22nd  

Offer:

  • Festive experiences for in-house guests, with supplement charges applicable to select workshops and dining experiences
  • Eid Spa Experience at SPA Cenvaree Retreat: 30-minute body scrub, 60-minute body massage, and a 30-minute facial for USD 700 per couple

Price: Villas starting from USD 1,018++ for a couple on Full Board basis

For bookings and more information, please email cglm@chr.co.th. To view the full festive schedule, click here.

Centara Mirage Lagoon Maldives: Family Eid Moments

Spend Eid al-Fitr in an underwater-themed private island setting surrounded by those who matter most at Centara Mirage Lagoon Maldives. Also situated within The Atollia by Centara Hotels & Resorts, the resort is a haven for families to reconnect and create lasting memories. Helping you mark this special occasion in style, the Eid programme runs from March 20th to 22nd and promises endless excitement, laughs, and thrills for all ages.

Start your family-friendly retreat on a high by diving into the crystal-clear Maldivian waters to swim alongside graceful manta rays with an unforgettable snorkelling adventure on Friday. Afterwards, little ones can head to the water park and join Mr. Shark for a hilarious limbo challenge, while older kids splash about and make friends at a teen water polo challenge. In the evening, regroup for a lively beach football match for families as the sun sets over the Indian Ocean, before heading to the E-Zone for a lively game night.

On Saturday, guests of all ages can find their rhythm at an authentic Maldivian drumming Boduberu Masterclass, get creative with palm leaf origami, or whip up delicious creations at an interactive crêpe cooking class for kids. In the afternoon, glide along the lazy river with a fun race, serve and score at a beach volleyball showdown, and finish the evening on the right note by singing along to your favourite tunes at the Mirage Karaoke Night.

Rounding out the weekend, Sunday unfolds with a blend of creativity, culture, and coastal adventure. Begin the morning with a guided Canvas Painting Masterclass at The Sailhouse, then immerse yourself in the rhythm of the island during a Traditional Maldivian Dance Masterclass at the Kids’ Club. Later, explore the vibrant house reef on a snorkelling excursion or gather for spirited Family Beach Games on Sailhouse Beach, before unwinding beneath the stars with an open-air movie screening, bringing a heartwarming close to a joy-filled Eid escape.

In addition to all the exciting festivities, parents can also savour some well-earned ‘me time’ with a signature Maldivian wellness ritual at SPA Cenvaree. Drawing on ancient healing techniques, this deeply restorative 90-minute massage blends rhythmic strokes and gentle stretches to release tension, boost circulation, and unlock inner harmony.

When: From March 20th to 22nd 

Offer:

  • Festive experiences for in-house guests, with supplement charges applicable to select workshops and dining experiences
  • Signature Maldivian Ritual at SPA Cenvaree: 90-minute body massage for USD 170 per person

Price: Leading rooms starting from USD 895++ for a couple on Full Board basis

For bookings and more information, please email cmlm@chr.co.th. To view the full festive schedule, click here.

Machchafushi Island Resort & Spa Maldives, The Centara Collection: Eid by the Machchafushi Waves

Experience an Eid that flows just as effortlessly as the rolling waves of the Indian Ocean, with daily culinary adventures at Machchafushi Island Resort & Spa Maldives, The Centara Collection. Available daily from March 19th to 26th, guests can choose to celebrate Eid al-Fitr with a beautifully curated Arabian and South Asian-inspired sharing-style set menu at The Love Hut. Ideal for a romantic couple’s evening, this elevated dining experience is complemented by flavourful hubbly bubbly and the soothing sounds of nearby waves.

For a truly memorable family feast, the resort will host an Arabic-themed beach BBQ, where a private chef prepares a curated Middle Eastern mixed grill live beside the Indian Ocean. As the sky turns gold, the evening continues with an intimate open-air cinema experience under the stars, offering a relaxed way to close the celebration. Taking place exclusively on March 20th and 23rd, guests can also join a complimentary Mocktail Masterclass at Coral Bar, learning the art of crafting refreshing tropical blends in a breezy oceanfront setting.

When: From March 19th to 26th

Offer: Festive experiences for in-house guests, with supplement charges applicable to select workshops and dining experiences

Price: Villas starting from USD 585++ for a couple on Full Board basis

For bookings and more information, please email cirm@chr.co.th. To view the full festive schedule, click here.

Centara Ras Fushi Resort & Spa Maldives

Soft island breezes, lantern-lit dinners, and uninterrupted ocean views set the tone for an intimate Eid escape at Centara Ras Fushi Resort & Spa Maldives. Designed exclusively for adults, this North Malé Atoll retreat features an array of elegant private beachfront and overwater villas with Full Board stays starting from USD 535++ per couple. Each day unfolds at your own pace, encouraging guests to savour slow mornings over turquoise waters, relish unhurried moments at SPA Cenvaree, and reconnect with nature through reef dives, dolphin cruises, and sea turtle encounters.

By evening, guests can honour the occasion across a choice of exceptional restaurants, savouring authentic Thai cuisine at Suan Bua, enjoying Italian specialties at La Brezza, or embracing Eid traditions with Arabian-inspired dishes at Al Khaimah.

When: From March 19th to 22nd 

Price: Villas starting from USD 535++ for a couple on Full Board basis

For bookings and more information, please email crf@chr.co.th.

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Fushifaru Maldives celebrates Women’s Day with art, music and island festivities

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Fushifaru Maldives marked International Women’s Day 2026 with a series of events under the theme “Waves of Kindness – #GivetoGain,” bringing together guests and team members for two days of activities focused on celebration, creativity and shared experiences.

The celebrations began on 7 March with a live painting session by artist Rachel Brooks at Fanihandhi Bar. Held during sunset by the beach, the session saw Brooks create a painting inspired by the marine life surrounding the island. Guests and team members gathered to observe the artwork as it developed, while enjoying the setting and atmosphere of the evening.

The resort also welcomed one of its returning guests who has made it a tradition to visit the property each year during the period of International Women’s Day. According to the resort, her continued visits to celebrate the occasion have become a meaningful part of the annual event for both guests and team members.

Celebrations continued on 8 March with a Women’s Day Cocktail Party, where guests and residents gathered for an evening reception. As part of the resort’s tradition for the occasion, male guests and team members presented flowers to the women on the island, marking the day with a gesture of appreciation.

The evening concluded with a Disco Night featuring an LED performance by Anastasia. The show brought music and visual effects to the celebration, closing the two-day programme with entertainment for guests and residents.

International Women’s Day is observed annually on 8 March, recognising the achievements of women and promoting gender equality. Resorts across the Maldives often mark the occasion with special programmes and activities for guests and team members.

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The Nautilus Maldives partners with NYITA for World Sleep Day wellness experience

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On 13 March 2026, as the World Sleep Society marks World Sleep Day under the theme Sleep Well, Live Better, The Nautilus Maldives invites guests to experience sleep not as routine, but as ritual. In a world that rarely pauses, The Nautilus has always believed that true luxury begins where time gently recedes.

This World Sleep Day, the ultra-private island resort transforms into a sanctuary of intentional rest, unveiling a curated series of immersive wellness experiences designed to quiet the senses, restore balance, and guide guests toward deeper, more restorative sleep.

A Sanctuary for Rest at Solasta Spa

At the heart of the celebration is a trio of deeply personal spa and meditation journeys at Solasta Spa, each thoughtfully designed to support the body’s natural rhythms and invite stillness back into modern life. The Tao’an Tea Meditation with Sound Healing offers a rare one-to-one ritual that begins with mindful tea preparation and guided breathing. As crystal singing bowls gently resonate, a bespoke sound healing journey unfolds, releasing tension, calming the nervous system, and creating space for profound relaxation.

Complementing this is the Moksha Massage with Shirodhara, a transformative holistic therapy blending traditional Ayurvedic massage and Marma point stimulation to restore balance on physical, mental, and spiritual levels. The ritual culminates in a warm, steady stream of herbal oil poured across the forehead, inducing meditative calm and a lingering sense of clarity and renewal. Completing the experience is Yoga Nidra, often referred to as “yogic sleep,” a guided meditation that allows the body to rest deeply while the mind remains softly aware. Gentle yet powerful, it resets internal rhythms and prepares both body and mind for a night of effortless rest.

The NYITA Bath Butler: The Art of Intentional Bathing

In honour of World Sleep Day, The Nautilus collaborates with NYITA, a multi-award-winning luxury organic scent house founded on the principles of purity, sustainability, and ethical craftsmanship. Renowned for its uncompromising commitment to all-natural formulations, NYITA creates Organic Extrait de Parfum, Organic Bath & Shower Oils, Organic Body Oils, and its signature Cleaner Burning Candle, entirely free from synthetic ingredients. From responsible farming through to essential oil extraction, each creation reflects a philosophy of integrity and excellence, values closely aligned with The Nautilus.

On 13 March, guests are invited to experience the NYITA Bath Butler, a bespoke in-residence ritual designed to transform bathing into a restorative prelude to sleep. Within the privacy of their island home, guests select their preferred bathing journey from a curated menu. Their dedicated House Master prepares the bath, artfully adorning it with botanical elements and infusing the water with NYITA’s organic oils. Refreshments are thoughtfully arranged to complement the ritual, allowing the evening to unfold in complete ease.

As the body settles into warm water, the nervous system begins to soften, mirroring the calm achieved through meditation. Research has shown that bathing before sleep can support deeper, more restorative rest, the phase most closely associated with renewal. It is this depth of rest that we instinctively knew as children and often lose with time. For the quintessential Nautilus evening ritual, the NYITA Bath Butler invites guests to rediscover that restorative stillness, to simply sleep like a baby.

To complete the celebration, guests will also discover a thoughtfully curated sleep turndown amenity prepared especially for this occasion.

At The Nautilus, sleep is not scheduled. It unfolds. There are no alarms. No imposed routines. Only the rhythm of the sea, the softness of linen, and the freedom to rise when the body is ready. This World Sleep Day, guests are invited to rediscover rest, not as escape, but as return. Because to sleep well is, quite simply, to live better.

Event Details:

  • Date: 13 March 2026
  • Location: The Nautilus Maldives

For further information or to book your stay, please contact hello@thenautilusmaldives.com.

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