News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
InterContinental Maldives marks brand’s 80th anniversary with Michelin-starred culinary collaboration
InterContinental Maldives Maamunagau Resort will mark InterContinental’s 80th anniversary with a rare four-hands culinary collaboration, in partnership with InterContinental Danang Sun Peninsula Resort and its Michelin-starred restaurant La Maison 1888. Taking place from 18 to 20 November at The Lighthouse restaurant, the three-night guest dinner series will bring together the creative talent behind two of InterContinental’s most distinctive resort destinations for an elevated celebration of travel, gastronomy and cultural connection.
Set against the turquoise waters of Raa Atoll in the Maldives, the collaboration will transform The Lighthouse into a stage for an intimate culinary journey shaped by flavours from the island of Maamunagau and the forested cliffs of Vietnam’s Son Tra Peninsula. Across three evenings, guests will experience a refined menu, pairing the contemporary French-style cuisine of La Maison 1888, Central Vietnam’s only One Michelin star restaurant, with the fresh seafood and Mediterranean flavours of The Lighthouse.

The series will see the culinary team from La Maison 1888 travel from Vietnam to the Maldives to collaborate with Chef Arun Sivasankaran, Executive Chef of InterContinental Maldives Maamunagau Resort, and his team. Bringing more than 20 years of experience across luxury hotels and island resorts, Chef Arun will lend his ingredient-led approach, refined technique and deep understanding of destination dining to a limited-edition menu. La Maison 1888’s Chef de Cuisine, Jean-Louis Angulo, will bring his classical fine-dining expertise to the island, shaped by training at some of the world’s most famous hotels.

At The Lighthouse, guests will be invited to settle into an elegant dinner with panoramic views over the Indian Ocean. The menu will spotlight refined technique, premium seasonal ingredients, ocean-led flavours and thoughtful pairings. The setting, known for its 360-degree vistas and overwater location, provides an atmospheric backdrop for a collaboration designed to appeal to discerning travellers seeking immersive culinary moments within a luxury island setting.
The upcoming dinner series highlights the connection between two landmark InterContinental resorts during the brand’s 80th year, inviting guests to travel between destinations through taste, storytelling and shared craftsmanship.

“This exciting collaboration is a celebration of the InterContinental spirit: bringing cultures, people and experiences together in beautiful destinations. We are delighted to welcome the team from InterContinental Danang Sun Peninsula Resort to The Lighthouse, to create an experience that reflects the elegance of both resorts and the culinary ambition our guests seek when they travel,” said Reinhold Johann, General Manager InterContinental Maldives Maamunagau Resort.


Available for three nights only (18, 19, 20 November 2026), the guest dinner series will be hosted at The Lighthouse at InterContinental Maldives Maamunagau Resort. Reservations are required, with further menu details and booking information to be announced soon.

For inquiries and reservations, please visit maldives.intercontinental.com/twelve-pearls-of-the-ocean or email reservations.icmaldives@ihg.com.
Awards
Baros Maldives wins Indian Ocean’s Leading Water Villa Resort at World Travel Awards
There are few images more closely associated with the Maldives than a villa suspended above a turquoise lagoon. For travellers dreaming of the islands, the water villa has become an icon in its own right, a private place above the sea, where mornings begin with the sound of water and the lagoon is just a few steps away.
Against this backdrop, Baros Maldives has been named Indian Ocean’s Leading Water Villa Resort 2026 at the World Travel Awards, recognising its distinctive collection of overwater villas and the experience they offer above and within the lagoon.
At Baros, life over the water is wonderfully simple. The Water Villas are designed around a close connection with the sea, each with its own private deck and direct access to the lagoon. From here, guests can slip into the water for an early morning swim, snorkel across the reef or simply sit back and watch the changing colours of the Indian Ocean.
For those seeking a little more space and a private pool, the Water Pool Villas bring together the best of both worlds.
At 126 square metres, each villa offers generous space and privacy, with a private pool overlooking the lagoon and the sea stretching endlessly beyond.

But perhaps what makes the Baros water villa experience truly distinctive is what lies beneath.
Baros is a small island and its house reef is remarkably close to the Water Villas. Within minutes of leaving the villa, guests can find themselves among coral gardens and tropical marine life, discovering the underwater world that has always been at the heart of Baros. Overwater living is not simply about being above the sea, it is about being immersed in it.
It is this effortless connection between villa, lagoon and reef that makes the Water Villas at Baros so special. The setting is spectacular, but the experience is unhurried and deeply personal: barefoot mornings, afternoons spent in the water and evenings watching the sun disappear into the horizon.
The award was presented by the World Travel Awards, one of the travel industry’s most established international awards programmes, recognising excellence across hotels, resorts and travel businesses worldwide through votes from travel professionals and the public.
“We are very pleased to receive this award,” says Ibrahim Faisal, Sales Manager at Baros Maldives. “The water villas have always been an important part of the Baros experience and we are proud to see them recognised in such a competitive destination. The setting speaks for itself, but it is our team who bring the experience to life and make each stay memorable for our guests.”

At Baros, there is no need to look far for the sea. It is beneath your feet, beyond your deck and all around the island.
And perhaps that is the enduring appeal of a Baros Water Villa: the luxury of having the Indian Ocean as your backyard, your swimming pool and your view.
Life here remains intentionally uncomplicated. A small island to explore barefoot, a reef just moments away, a villa above the lagoon and time to simply enjoy being here.
For booking enquiries, please contact reservations@baros.com or call +960 664 2672.
Awards
Finolhu earns five Luxury Childcare Association Awards nominations
Finolhu, a Seaside Collection Resort has received five nominations at the Luxury Childcare Association Awards 2026, with recognition spanning sustainable childcare, children’s programming, family experiences, childcare facilities, and baby and toddler care.
The nominations place particular focus on the breadth of Finolhu’s family offering, which has been developed to cater to different stages of childhood rather than centring on a single children’s programme. Alongside dedicated facilities for younger guests, the resort has separate spaces and activities for teenagers, as well as experiences designed for families to enjoy together.
The resort’s Kids Club forms the centre of its younger guests’ programme, combining indoor and outdoor spaces with a changing schedule of creative workshops, games, sports and island-inspired activities. Rather than being entirely removed from the destination, elements of the programme draw on Finolhu’s surroundings, introducing children to the natural environment through activities connected to the island and ocean.
Older children have their own dedicated space at the Teens Hut, conceived as a more independent and informal alternative to the Kids Club. Games, entertainment and social activities give teenagers a place to spend time together, while the separation between the two facilities allows programming to be adapted more closely to different ages and interests.
Provision for babies and toddlers is another element of the resort’s family infrastructure, with dedicated childcare services and age-appropriate facilities intended to make longer stays in the Maldives more practical for families with very young children. This is complemented by family-friendly amenities across the resort, allowing parents to balance time together with opportunities for children to take part in supervised activities.
Finolhu’s setting within the Baa Atoll UNESCO Biosphere Reserve also plays a role in its approach to younger guests. Marine education and environmental awareness are incorporated into selected activities, connecting children with the ecosystem surrounding the island. These experiences sit alongside the resort’s wider conservation work, including its coral restoration programme, which maintains two coral nurseries with more than 40 coral trees and has worked with thousands of coral fragments.
Beyond organised childcare, much of the family experience takes place outdoors. Finolhu’s two-kilometre sandbank, beaches and lagoon provide the setting for watersports and island activities, while creative workshops, recreational facilities and entertainment offer alternatives away from the water. The intention is to give families the flexibility to alternate between shared experiences and age-specific activities throughout their stay.
The five nominations at the Luxury Childcare Association Awards reflect this broader approach. Finolhu is nominated for Excellence in Sustainable Childcare, Excellence in Children’s Programming, Excellence in Family Experiences, Excellence in Childcare Facilities and Excellence in Baby & Toddler Care, covering areas that range from physical facilities and supervised care to programming and environmental engagement.
For a resort long associated with its “Island Playground” character, the nominations highlight how that concept extends to its youngest visitors, with dedicated spaces for children and teenagers alongside experiences shaped by the distinctive natural setting of Baa Atoll.
For more information and to learn more, please visit finolhu.com.
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