News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
ELE|NA Wellness Academy expands wellness education in Maldives
In Maldives, ELE|NA Wellness Academy continues to strengthen its position as a leading centre for holistic wellness education through the successful completion of two specialised certification courses: the Sound Healing Certification Course and the Reiki Level 1 Certification Course.
Designed to bridge traditional healing wisdom with contemporary wellness practices, both programmes welcomed wellness professionals, therapists, and aspiring practitioners seeking to deepen their expertise and expand their therapeutic offerings.
Building Practitioner Expertise in Sound Healing and Reiki
ELE|NA Wellness Academy delivered specialised certification programmes in Sound Healing from 10th–13th May and Reiki Level 1 from 14th–18th June 2026, equipping wellness professionals with practical skills in two increasingly sought-after healing modalities. Led by renowned practitioners Arjun Arora, founder of Sarveda Sound Healing India, and Gayatri Panjabi, Reiki Grandmaster and energy healing educator. The immersive courses explored sound therapy, energy healing, meditation practices, chakra systems, and hands-on therapeutic techniques. Through experiential learning and guided practice, participants gained the knowledge and confidence to integrate these holistic modalities into their personal wellbeing journeys and professional wellness offerings.
Building the Future of Wellness Education
As the wellness industry continues to evolve, the demand for specialised skills and authentic healing practices continues to grow globally. Through courses like Sound Healing & Reiki, the ELE|NA Wellness Academy is committed to developing the next generation of wellness professionals while supporting continuous learning within the hospitality and wellness sectors.
“At ELE|NA, we believe when therapists are given opportunities to learn, grow, and expand their expertise, the entire industry benefits from their knowledge and skills. Whether they continue their journey here or take their expertise elsewhere, they contribute to raising standards, enriching guest experiences, and advancing the profession as a whole. Through the ELE|NA Wellness Academy, our goal is to create meaningful pathways for learning that empower practitioners and strengthen the wellness community across regions,” said Heidi Grimwood, Senior Vice President of ELE|NA.
The successful completion of these certification courses marks another milestone in the ELE|NA Wellness Academy’s mission to cultivate knowledge, inspire growth, and create meaningful pathways for wellness professionals across the Maldives and beyond.
Coming Up Next: Body Massage Training – August 2026
Registrations are now open for ELE|NA Wellness Academy’s next CIBTAC-accredited Body Massage Training from 17-27 August 2026. Combining essential theory with immersive, hands-on practical training, the course equips aspiring and experienced therapists with internationally recognised skills and certification, preparing them for rewarding careers in the global spa and wellness industry.
For more information on ELE|NA Wellness Academy: trainingacademy@ele-na.com.
Lifestyle
British designer Matthew Williamson to host residency at Finolhu Maldives
Finolhu, a Seaside Collection Resort, has announced the upcoming residency of internationally acclaimed British designer Matthew Williamson. Taking place from 21 to 31 October 2026, the residency will invite guests to immerse themselves in Williamson’s vibrant creative universe through exclusive workshops and artistic experiences inspired by the natural beauty of the Maldives.
Widely recognised for his kaleidoscopic use of colour, bold patterns and joyful maximalist aesthetic, Williamson first rose to prominence with his acclaimed debut collection at London Fashion Week in 1997. Over a career spanning more than two decades, he has become one of Britain’s most celebrated creative talents, expanding from fashion into interiors, homeware and design, where his distinctive approach continues to shape inspiring spaces around the world.
Matthew Williamson’s residency forms part of Finolhu’s ongoing Art & Design programme, an initiative that has welcomed an exceptional roster of internationally acclaimed creatives to the island throughout 2026. Earlier this year, guests had the opportunity to engage with celebrated British artist and designer Sophie Tea, renowned fashion illustrator and creative director Megan Hess, acclaimed interior designer and television personality Laurence Llewelyn-Bowen, and multidisciplinary artist Natasha Kumar. Through workshops, exhibitions and immersive creative experiences, the programme continues to foster meaningful connections between guests and some of the world’s most inspiring artistic talents.
A proud member of Design Hotels™, Finolhu is renowned for its bold design identity and creative approach to luxury hospitality. The resort’s Art & Design programme extends this philosophy beyond architecture and interiors, offering guests rare opportunities to engage directly with globally recognised artists, designers and cultural visionaries in an inspiring island setting.
During his residency at Finolhu, Williamson will lead a series of intimate guest workshops focused on one of his favourite motifs – the palm tree. Drawing inspiration from the island’s tropical landscape, participants will explore an abstract and contemporary painting style that celebrates colour, nature and personal expression. Designed for both aspiring and experienced creatives, the sessions will offer guests a unique opportunity to engage directly with one of the industry’s most influential designers while creating their own artwork to take home.
The residency further strengthens Finolhu’s position as a leading creative destination in the Maldives, bringing together art, design and meaningful guest engagement in a setting that encourages inspiration, self-expression and cultural exchange.
At the heart of the programme is Finolhu’s Art Lab, a striking barnacle-inspired creative sanctuary that serves as a hub for artistic expression and cultural exchange. The space hosts workshops, exhibitions and immersive experiences throughout the year, encouraging guests to explore their creativity while engaging with leading artists and designers from around the world.
inolhu, a Seaside Collection Resort, has established itself as one of the Maldives’ most celebrated lifestyle resorts, renowned for its vibrant personality, playful approach to luxury and iconic two-kilometre sandbank, one of the longest in the Maldives. Located within the UNESCO Biosphere Reserve of Baa Atoll, the resort offers a collection of stylish beachfront and overwater villas, diverse culinary experiences, holistic wellness offerings and immersive recreational experiences. Known for seamlessly blending barefoot luxury with a dynamic social atmosphere, Finolhu has cultivated a loyal international following and continues to distinguish itself through creative guest experiences, contemporary design and a distinctive sense of island character. Through initiatives such as its Art & Design programme, the resort further reinforces its reputation as a destination where creativity, culture and hospitality converge in inspiring and unexpected ways.
To learn more about Finolhu, a Seaside Collection resort, visit the resort’s website.
Awards
Fashion Travel Awards name Villa Park Maldives’ best family island resort
There are family resorts, and then there are islands that seem to understand how families actually travel. Villa Park, set in the whale shark waters of South Ari Atoll, belongs firmly to the latter. Named Best Family Island Resort in the Maldives at the Fashion Travel Awards 2026, the resort has been recognised for an experience that feels generous, unforced and made for every generation.
Organised by Fashion TV Russia, the awards took place in Moscow in aboard the Radisson Royal Flotilla, bringing together tourism leaders, media, tastemakers and international travellers to celebrate standout names in global hospitality.
At Villa Park, the luxury is not only in the setting, though there is plenty of that. It is in the space to spread out, the ease of moving through the day, and the rare feeling that no one has to compromise. Children have the world of Park Players Kids’ Club, teens can cycle, snorkel or head out on the water, while parents find their own rhythm between the beach, Araamu Spa, long lunches and quiet moments by the pool.
Set on one of the largest natural islands in the Maldives, Villa Park has the scale to keep a holiday interesting and the softness to make it feel simple. Days move from palm-lined cycling paths to white-sand beaches, from watersports to whale shark excursions in the marine protected waters of South Ari, from casual family meals to evenings by the ocean. Polished, but never precious.
The recognition reflects Villa Park’s growing reputation as a Maldivian resort that does family travel with both style and substance, creating holidays that feel adventurous, easy and deeply shared.
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