News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Awards
RAAYA by Atmosphere wins Best Family Resort in Maldives at Travel Time Awards 2025
RAAYA by Atmosphere has received its latest recognition at the Travel Time Awards, held in Moscow in August 2026, where the island resort was named “The Best Family Resort in the Maldives 2025”.
The award marks RAAYA’s second consecutive recognition from Travel Time, following its win as “Opening of the Year 2024”.
The recognition reflects the resort’s growing presence in the Russian travel market and its approach to family holidays in the Maldives, with a focus on shared experiences, exploration and activities designed for guests across generations.
Located on a private island in Raa Atoll, RAAYA is centred around the fictional story of Seb, a shipwrecked artist and adventurer whose narrative is incorporated throughout the resort experience. Guests can take part in island exploration, creative activities and ocean-based experiences, alongside family-oriented facilities and a range of dining options under The RAAYA Plan™.
The award was also presented during a visit to the resort by Russian film actress Katerina Shpitsa, known for productions including “Metro”, “The Crew” and “Poddubny”. During her stay, Shpitsa presented the Travel Time Awards 2025 accolade to RAAYA by Atmosphere General Manager Mario Stanic.
“Receiving this recognition for a second consecutive year is a proud moment for everyone at RAAYA,” Stanic said. “Winning the Travel Time Award 2025 for Best Family Resort is a wonderful recognition of what we stand for — bringing families together through shared experiences and lasting memories within a backdrop of a tropical island paradise.
“We are proud to create experiences that resonate with Russian families and families from around the world, offering a place to connect, discover and create memories together. We thank the awards team, our partners and our guests for their continued trust and support.”
The award adds to the international recognition received by RAAYA by Atmosphere since the resort opened in July 2024. The property has positioned its offering around experiential hospitality, design, family-focused programming and its castaway-inspired narrative.
RAAYA features 167 beach and overwater villas, a collection of dining venues and a range of land and ocean activities within its Raa Atoll setting.
With two Travel Time Awards in consecutive years, the resort continues to develop its position within the family travel segment in the Maldives.
News
Coco Bodu Hithi invites guests to make memories with ‘Island Glow’ festive season
This festive season, Coco Bodu Hithi, part of Coco Collection, invites guests to embrace Island Glow: Moments Made to Remember, a joyful programme inspired by togetherness, shared experiences and the simple pleasure of spending meaningful time in the Maldives.
From 22 December 2026 to 7 January 2027, the island sets the scene for festive dining, live entertainment, ocean adventures, wellness experiences and time spent together. The season opens with the Annual Festive Tree Lighting, where twinkling lights, live music and a celebratory toast mark the start of the holidays.
The days that follow bring Maldivian experiences alongside festive traditions, from local handicrafts and underwater coral planting to cocktails, carols and live performances. On 24 December, guests gather for a Christmas Eve Gala Dinner accompanied by live music.

The following morning begins with a leisurely brunch before Santa makes his much-awaited arrival at the Main Jetty. By evening, Maldivian flavours, traditional music and island culture add a distinctly local touch to the celebrations.
The programme brings plenty of ways to spend meaningful time with the people who matter. Families can discover the house reef or have fun with a playful cook-off, while couples can escape to a Maldivian sandbank or capture a special moment with an underwater photoshoot. Friends can come together over sushi making, local cooking and cocktail workshops, with sunset cruises and laid-back evenings by the shore adding to the holiday spirit.

Dining brings its own pleasures, from freshly grilled favourites by the beach to intimate Wine & Dine evenings. For those seeking time to unwind, Coco Spa offers coconut-infused treatments, Ayurvedic therapies and restorative rituals designed for two.
Younger travellers can look forward to plenty of fun and discovery, with nature walks, marine-inspired crafts, colourful keepsakes, movies, karaoke and hands-on activities adding a little extra magic to their stay.
New Year’s Eve begins with a cruise across Maldivian waters to toast the final sunset of 2026, followed by an elegant Gala Dinner. Live performances, DJ beats and the Festive Raffle Draw build towards the midnight countdown and a sparkling welcome to 2027.

The programme carries on into January with leisurely dining, underwater adventures and evenings by the sea, including the Orthodox Christmas Eve Gala Dinner. On Orthodox Christmas Day, 7 January, the season draws to a close with a relaxed Breeze Beach BBQ, featuring freshly grilled favourites and live entertainment by the sea.
Framed by turquoise waters, private pool villas and warm Maldivian hospitality, Island Glow welcomes loved ones to reconnect, share meaningful moments and take home lasting memories of their time at Coco Bodu Hithi. Recognised for two consecutive years at the Condé Nast Johansens Awards for Excellence, Best Service in 2025 and Best Waterside Hotel in 2026, Coco Bodu Hithi continues to create heartfelt stays shaped by thoughtful experiences and the beauty of the Maldives.

To celebrate the season at Coco Bodu Hithi, guests can visit www.cococollection.com or contact reservations@cococollection.com to plan their stay and discover the exclusive Coco Festive Celebration.
News
Sun Siyam Iru Fushi builds more into the stay with expanded guest inclusions
At Sun Siyam Iru Fushi, luxury is increasingly defined not by what guests can add to their stay, but by how much is already thoughtfully built into it. From Maldivian cultural experiences and daily wellness to guided ocean adventures, family privileges, and island-wide dining, the resort brings together a comprehensive collection of inclusions designed to make each guest stay feel both richer and more effortless.

Cultural Immersion and Ceremonial Arrivals
Culture sits at the heart of the experience, reflecting Sun Siyam Resorts’ brand tagline, The Home of the Maldivian Spirit. Included activities celebrating local heritage ensure the stay feels naturally immersive. From the moment guests step ashore, the arrival is marked by the subtle beat of Bodu Beru drums, traditional ceremonial umbrellas, and artisanal refreshments before they are guided to their villa. Through the weekly Maldivian Roots programme, guests engage in hands-on cultural moments, from grinding island spices and learning Dhivehi phrasing to receiving traditional henna art. In the evenings, Turndown Journeys goes beyond classic evening service, offering a calm transition into night with island folklore, small handcrafted keepsakes, and local delicacies, allowing the heritage of the Maldives to unfold at its own pace.

Holistic Wellbeing and Destination Discovery
Active living forms an integral part of island life, with an array of integrated wellness and water activities. Guests enjoy access to guided yoga, meditation, functional training, and beach conditioning sessions, seamlessly blending well-being into every moment of exploration. On the lagoon, the experience includes guided snorkelling at Nemo Park alongside non-motorised water sports, such as kayaking and stand-up paddleboarding.

Generational Freedom and Lifestyle Retreats
True luxury is the freedom to connect without distraction. While dedicated adults-only hideaways offer peaceful moments for couples, families enjoy generous privileges and expansive living spaces. At Sun Siyam Iru Fushi, every generation is welcomed with genuine warmth, highlighted by complimentary stays and dining for children under 15 when sharing a villa with 2 adults. Days unfold with included leisure activities, from tennis matches and games lounge access to daily frozen treats at La Cremeria. For those seeking complete seclusion, premium villas include exclusive privileges: Sunset Horizon Water Villas with Pool feature chef-curated apéritifs in private sunken lounges, ideal for a romantic escape, while The Retreats elevate the stay with dedicated butler service, private floating breakfasts, and sommelier-led tastings.

A Generous 24-Hour Premium All-Inclusive Dine Around
Designed for total peace of mind, the newly introduced 24-Hour Premium All-Inclusive Dine Around invites guests to explore the resort’s exquisite culinary landscape across 15 distinct restaurants and bars. A curated collection of 66 world-class wines from renowned winemakers and fine champagne inclusions further elevate the experience. Beyond premium dining, this elevated all-inclusive concept extends to curated experiences: ocean enthusiasts can take their first breath beneath the waves with a guided trial dive, while female guests receive a rejuvenating spa facial. For shared moments, families can immerse themselves in an included local island excursion or set sail on a scenic sunset cruise.

Celebratory Privileges
As A Curated Island Sanctuary, Sun Siyam Iru Fushi turns personal milestones into lasting memories. Every celebratory stay is shaped by thoughtful, discreet gestures. Birthdays and anniversaries are celebrated with bespoke artisanal cakes and fresh tropical blooms, while honeymoon stays feature romantic bath rituals and private candlelit dining under the night sky. Housekeeping takes the time to create personalised turn-down touches and decorations, ensuring each guest feels truly pampered.

Experience or Share the Magic
For those looking to extend extraordinary island moments to loved ones or add magic to friends and family’s stays, Sun Siyam Iru Fushi gift cards offer a flexible way to gift elevated stays, spa therapies, or tailor-made island experiences.
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