News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
JOALI Maldives, the first and only art-immersive resort in the Maldives, has presented its Summer Camp 2026 programme, running from 1 July to 31 August 2026. Set against the backdrop of the Island of Joy, the immersive summer experience invites families to discover a world of creativity, adventure, culture and connection through an inspiring calendar of activities, workshops and exclusive residencies with internationally acclaimed artists, athletes and culinary talents.
Rooted in the resort’s joy of Creative Living philosophy, Summer Camp 2026 is designed for the whole family – a season of shared discovery where guests of all ages can engage with remarkable creators, explore new crafts and be inspired by extraordinary talent. From contemporary sculpture and heritage weaving to chocolate artistry and Olympic-level athletics, each residency offers a different lens through which to experience the world.
Younger guests aged 4 to 12 are also invited into a world of their own at Muramas Kids Club, where a dedicated programme of hands-on activities and island adventures runs throughout the summer, complementing the wider residency calendar and ensuring every member of the family finds their own moment of joy.
A remarkable group of creators, visionaries, and champions join JOALI Maldives, bringing new perspectives, creative practices and inspiring experiences to the island.
Aurélie Hoegy
Contemporary Artist and Designer | Residency: 16 – 21 July 2026
Aurélie Hoegy is a French multidisciplinary artist whose work explores the forms, textures and movement found throughout the natural world. Known for her handcrafted sculptural installations, including the JOALI Hammock at JOALI Maldives, Aurélie works with natural fibres and organic forms to create immersive pieces that invite curiosity, participation and discovery.
Workshops & Activities:
- Tapestry Weaving Experience – Recommended for ages: 4 – 12 years (Complimentary)
- Illuminated Jellyfish Craft – Recommended for ages: 12+ years
Laima Laurina
Ceramic Artist and Sculptor | Residency: 30 July – 2 August 2026
Laima Laurina is a Latvian ceramic artist whose handcrafted porcelain creations are inspired by the textures, colours and quiet rhythms of the natural world. Laima explores the relationship between craftsmanship and creativity, transforming raw materials into delicate works that celebrate curiosity, care and attention to detail.
Workshops & Activities:
- Porcelain Studio – Recommended for ages: 4 – 12 years (Complimentary)
Hidhana Latheef
Heritage Artist and Designer | Residency: 7 – 10 August 2026
Hidhana Latheef is a Maldivian heritage craft artist and designer dedicated to preserving and reimagining the traditional art of Kasabu Viyun – an intricate weaving technique that combines gold and silver threads into decorative patterns passed down through generations.
Workshops & Activities:
- Kasabu Viyun: Heritage Craft Workshop – Recommended for ages: 8+ years (Complimentary)
Nicola Adams Obe
Olympic Gold Medallist Boxer | Residency: 17 – 19 August 2026
Nicola Adams OBE is a double Olympic gold medallist and a celebrated athlete in British sporting history. Widely recognised for her determination and pioneering achievements, Nicola’s journey has inspired people around the world to pursue their goals with confidence and self-belief.
Workshops & Activities:
- Train Like a Champion – Family fitness & boxing-inspired workshop – Recommended for ages: 8+ years (Complimentary)
- Elite Fitness Session – Recommended for ages: 12+ years (Complimentary)
Melissa Coppel
Master Chocolatier and Pastry Chef | Residency: 22 – 26 August 2026
Melissa Coppel is a master chocolatier whose creations transform chocolate into expressions of flavour, craftsmanship and design. Her work explores the intersection of artistry and pâtisserie, where technique and creativity come together in unexpected ways.
Workshops & Activities:
- Chocolate Ateliers – Recommended for ages: 4 – 12 years (Complimentary)
Raya Mansoor
Contemporary Artist | Residency: 23rd–29th August 2026
Raya Mansoor is a Maldivian contemporary artist known for bold, expressive canvases that pulse with colour and emotion. Co-founder of Oevaali Art Shop and named in the Forbes 30 Under 30 Asia 2026, Raya brings her ongoing Avi series to JOALI Maldives, creating a new large-scale original work and inviting guests into her creative world.
Guests are also invited to attend an Artist Showcase & Exhibition – a curated presentation of works, including the piece created during her residency, hosted alongside an exclusive on-site guest event.
Muramas Kids’ Activities
To complement the artist and talent residencies, a rich programme of daily complimentary activities will also be available to all young guests at Muramas Kids Club.
Highlights include:
- Laser Tag – Dodge, hide and tag your way through exciting team challenges.
- Little Chefs – Discover the joy of cooking through fun hands-on culinary creations.
- Polaroid Photography Workshop – Capture favourite island memories through instant photography.
- DIY Mosaic Art – Design colourful masterpieces inspired by the island’s natural beauty.
- Basket Weaving Workshop – Learn traditional weaving techniques and create your own keepsake.
- Puppet Workshop & Performance – Craft unique puppets and bring stories to life through performance.
- Tie-Dye Sessions – Twist, colour and create vibrant wearable artwork.
- Eco Heroes: Trash to Treasure – Transform recycled materials into creative works while learning about sustainability.
- Boduberu Workshop – Experience the rhythm and energy of traditional Maldivian drumming.
- Glow Games – Enjoy interactive glow-in-the-dark games after sunset.
- Stargazing – Discover constellations and stories hidden within the night sky.
- Balloon Art – Shape colourful balloons into imaginative creations.
- Pool Battles & Water Games – Splash into friendly competitions and aquatic adventures.
- Beach Spike Ball – A fast-paced beach game focused on teamwork and fun.
- Outdoor Badminton – Enjoy friendly matches under the Maldivian sun.
- Tennis Clinics – Develop new skills and confidence on the court.
- Junior Archery – Learn precision, focus and coordination through beginner-friendly archery.
For bookings and further information, please visit the resort’s website or contact reservations.jomv@joali.com.
Alila Kothaifaru Maldives, a Hyatt resort, has been recognised with the TripAdvisor Travellers’ Choice Award 2026, placing the resort among the top 10% of hotels worldwide based on reviews and ratings shared by travellers over the past year.
Unlike awards determined by industry panels, the TripAdvisor Travellers’ Choice Award reflects the experiences of guests themselves. From memorable marine encounters and thoughtfully curated dining experiences to the genuine hospitality of the resort’s team, the recognition highlights the moments that guests continue to remember long after their stay.
Situated in the pristine Raa Atoll and surrounded by a vibrant house reef, Alila Kothaifaru Maldives has become a favourite among travellers seeking a balance of contemporary luxury and meaningful connection with nature. Guest reviews frequently describe the resort as a “slice of paradise,” praising its attentive service, tranquil atmosphere, beautiful villas, exceptional dining, and unforgettable snorkeling experiences.
Many guests have highlighted the warmth and sincerity of the resort’s team, noting how personalised gestures and intuitive service transformed their stay into something truly memorable. Others have shared glowing reviews of the island’s marine life, from encounters with sea turtles, eagle rays and black tip reef sharks just steps from their villa to excursions in search of manta rays and dolphins in the surrounding waters.
The recognition follows the resort’s TripAdvisor Travellers’ Choice Award in 2025, reaffirming its reputation as one of the Maldives’ most highly regarded luxury island retreats.
“What stands out most when reading our TripAdvisor reviews is how closely the island and its people are connected in our guests’ memories. They speak about the turquoise lagoon, the vibrant house reef, and the sense of tranquility they find here, but they also remember the waiter who knew their morning coffee order, the chef who thoughtfully accommodated their dietary preferences, the dive instructor who guided their first underwater adventure, or the villa host who added a personal touch to a special celebration,” said Abdul Salam Ahmed, Guest Experience Manager.
“Luxury is often measured by beautiful villas, exceptional cuisine, or breathtaking scenery. While we are fortunate to offer all of these, true luxury is something far less tangible. It is the luxury of uninterrupted time, of complete peace of mind, and of feeling genuinely cared for by a team that anticipates every need. What resonates most deeply with our guests is not simply what they see, but how they feel when they are here,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives.
Inspired by the stories and feedback shared by its guests, Alila Kothaifaru Maldives continues to shape experiences that celebrate the island’s natural beauty, rich marine environment, and genuine hospitality—creating memories that linger long after the journey home.
Rather than simply being a destination to visit, Alila Kothaifaru Maldives strives to be a place guests return to in their memories and increasingly, in person.
For more information, visit the resort’s website.
Six Senses Laamu has been recognised as the #1 Best Resort for Families in the Maldives at the Travel + Leisure Asia Pacific LuxuryAwards 2026, reaffirming its position as one of the region’s most sought-after destinations for meaningful family travel. The resort was also named among the Top 10 Best House Reefs in the Maldives, celebrating its exceptional marine environment and world- class snorkelling.
Presented by Travel + Leisure Southeast Asia, Hong Kong and Macau, the annual awards recognize the region’s leading travel experiences, with winners chosen by reader vote. The 2026 awards featured the best hotels, resorts, spas, and travel experiences across Asia Pacific.
Located in the remote Laamu Atoll, Six Senses Laamu is the only five-star resort in the atoll and is known for its blend of sustainability, wellness, adventure, and family-friendly experiences. Families can explore the underwater world, join educational programs such as the much-loved Junior Marine Biologist experience, enjoy outdoor movie nights, and discover the rich natural beauty of one of the Maldives’ most pristine destinations.
The recognition also highlights the resort’s vibrant house reef, home to abundant marine life and offering easy access to snorkelling directly from the island. Conservation remains central to the guest experience through the Maldives Underwater Initiative, a pioneering program founded by Six Senses Laamu that brings the resort together with its leading marine conservation partners to protect the reef ecosystem for generations to come.
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