News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Business
Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.
Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.
Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:
- Up to 300 guests in theatre-style setup
- Up to 240 guests for dining and banquet-style events
- Up to 200 guests for cocktail-style receptions
- Up to 144 guests in cluster-round configuration
Enhancing the flexibility of the venue are additional dedicated spaces, including:
- A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
- A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
- The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.
Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.
True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.
The venue offers flexible meeting formats designed to suit different event needs, including:
- Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
- Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.
These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.
With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.
News
Ventive Hospitality aligns Maldives portfolio with Green Fins marine sustainability platform
Ventive Hospitality Limited, a leading owner, developer, and asset manager of luxury and upper-upscale hospitality assets in India and the Maldives, on Monday announced that three of its Maldives resorts — Conrad Maldives Rangali Island, RAAYA by Atmosphere, and Anantara Dhigu and Veli — have been inducted as Green Fins Digital Members, aligning the portfolio with the world’s first global marine tourism sustainability platform.
Developed by The Reef-World Foundation in partnership with the United Nations Environment Programme (UNEP), the Green Fins Hub is a landmark digital initiative designed to scale responsible marine tourism practices from approximately 700 operators in 14 countries today to a potential 30,000 operators worldwide, significantly amplifying coral reef protection efforts at a global level.
For Ventive Hospitality, this recognition goes beyond certification, it represents the institutionalisation of science-based marine conservation standards across assets located in one of the world’s most ecologically sensitive tourism destinations.
Coral reefs support at least 25% of marine life and contribute up to 40% of GDP in some island nations. Yet they remain among the most climate vulnerable ecosystems globally, with even marginal temperature increases posing existential threats.
By joining the Green Fins Digital Membership framework, Ventive’s Maldives resorts commit to structured sustainability action plans with defined environmental targets, annual self-evaluation and environmental impact scoring, continuous monitoring and measurable progress tracking, access to over 100 proven operational solutions for reducing marine impact, alignment of diving, snorkelling, and marine recreation with globally benchmarked reef protection standards.
The programme equips operators with practical, cost efficient tools to reduce environmental footprint while strengthening transparency and accountability, increasingly critical as sustainability shapes global travel decisions.
Ranjit Batra, CEO, Ventive Hospitality Limited, said: “The Maldives’ marine ecosystems are among the most extraordinary natural assets in global tourism and among the most vulnerable. As long-term custodians of these destinations, we believe sustainability must be embedded into operational systems, not treated as a peripheral initiative. Through Green Fins, we are institutionalising global best practices across our portfolio and reinforcing our commitment to responsible growth, environmental accountability, and long-term value creation.”
Recent industry research conducted by The Reef-World Foundation found that 83% of dive tourists seek stronger sustainability education, 75% are willing to pay more for responsible experiences, 85% find it difficult to identify truly sustainable operators. The Green Fins Hub addresses this gap by introducing structured environmental scoring systems and clear performance thresholds, catalysing a measurable shift toward sustainability across marine tourism.
Dr Oriana Migliaccio, Sustainability Manager & Marine Biologist (PhD) at Anantara Dhigu and Veli, said: “Seeing our guests actively engage in conservation makes every effort worthwhile. When people become part of the solution, we move closer to protecting the ocean we all depend on.”
Ventive Hospitality continues to advance a disciplined, ESG aligned asset management strategy. The Green Fins Digital Membership strengthens the company’s positioning as a responsible hospitality platform that integrates environmental science, operational excellence, and destination preservation into its broader growth roadmap.
Jessica Miller, Marine Biologist at Conrad Maldives, says: “Protecting coral reefs is not optional, it is fundamental to the future of island tourism. By integrating science with sustainable practice, we ensure these ecosystems endure for generations to come.
As global tourism accelerates toward sustainability driven decision making, Ventive Hospitality’s Maldives portfolio stands aligned with international conservation benchmarks, contributing to a more resilient future for coral reefs and marine biodiversity worldwide
Awards
Double gold win for OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO at Junior Travel Awards
OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO in the Maldives have been awarded The JOINT GOLD winner of the ‘Best All-Inclusive Hotel for Families’ in the inaugural Junior Travel Awards 2026.
This significant win comes in the primary year of these brand-new awards, hosted by Junior magazine—one of the UK’s most influential family titles. Renowned for expertly curating essential advice for the parenting journey, Junior is a trusted authority that champions premium brands and businesses of all sizes.
In awarding GOLD to OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO, the award recognises that: “The all-inclusive offering at both resorts is refreshingly complete with dining, spa treatments, snorkelling trips, and daily activities all included, letting families focus on spending time together instead of planning”.
The judges continue, “Accommodation can suit families of every size and the thoughtfully planned two-bedroom villas offer privacy for parents and space for children, while playful overwater suites with slides add a sense of adventure without losing sight of comfort or design. Everything feels considered, from layouts to location”.

The Junior Travel Awards judges could see that children are incredibly well catered for at OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO. Both resorts offer spacious and engaging kids’ clubs, guided marine excursions with resident biologists, complimentary bicycles, and an array of water sports to ensure all ages can be entertained. For slightly older children, the teens can explore the lagoon or dive into activities, while the younger children enjoy calm, shallow waters and soft white beaches.
Furthermore, the experience is defined by unparalleled personal service. Each villa is assigned a dedicated butler, known as a Hiyani, who is available 24/7 via WhatsApp. This ensures that every guest request, whether grand or simple, is transformed into a flawlessly seamless and effortless moment.
Bonita Turner, editor of Junior commented “Having experienced both resorts, it’s hard to choose one over the other. However, for families, I’d confidently point you toward Bolifushi, home to the largest kids’ club in the Maldives, no less! Both are set in out-of-this-world surroundings, where every little luxury you could want from a dream getaway is right in front of you – no pressure, no purse, and truly no place like it.”
THE OZEN COLLECTION is also featured by the UK’s premier tour operators, including Best at Travel, Inspiring Travel, Elegant Resorts, Virgin Holidays, Carrier, and Destinology. Together with these esteemed partners, the premium brand is redefining the future of family luxury travel, transforming the all-inclusive experience into a seamless journey of joy, discovery, and unforgettable connection.
Overnight rates at OZEN RESERVE BOLIFUSHI start from USD 2,295, two sharing an Earth Pool Villa with the RESERVE™ Plan, including complimentary luxury catamaran transfers to and from Velana International Airport, Malé. Overnight rates at OZEN LIFE MAADHOO start from USD 1,646 two sharing an Earth Villa with the INDULGENCE™ Plan, including complimentary luxury speedboat transfers to and from Velana International Airport, Malé.
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