News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Manhattan Grand Hotel aims to transform Maldives’ MICE industry
Manhattan Grand Hotel is set to redefine the Meetings, Incentives, Conferences and Exhibitions (MICE) industry with the launch of one of the largest integrated MICE and event destinations in the Greater Malé Area. Combining premium accommodation, versatile event venues, multiple dining outlets and comprehensive event services under one roof, the hotel is now accepting advance bookings for conferences, exhibitions, corporate events, weddings and social celebrations from September 2026 onwards.
Purpose-built to meet the growing demand for world-class event facilities, the hotel offers three major event halls Mā Ashi (700 sqm), Maalan (400 sqm) and Holhuashi (390 sqm) supported by the Ras Ain Meeting & Conference Facilities, comprising Ras Giri Conference Room, Ras Faruma Training Room, Ras Vani Meeting Room and Ras Pod working spaces. Together with 162 contemporary guest rooms, four restaurants and dedicated event services, Manhattan Grand Hotel provides a complete destination for events of every scale.
Designed to cater for conferences, exhibitions, Government and State-Owned Enterprise (SOE) meetings, Annual General Meetings (AGMs), corporate conventions, product launches, seminars, training programmes, weddings, gala dinners and private celebrations, Manhattan Grand Hotel can comfortably host three major events simultaneously. With separate guest flows, dedicated banquet operations and professional event management teams, each event can operate independently without disruption to others, setting a new benchmark for MICE facilities in the Greater Malé Area.
Complementing the event facilities are four distinctive dining outlets Hen Na, Manhattan Fish Market, Café Barbera and Vilu offering organisers a variety of dining experiences for delegates, networking sessions, VIP functions and private events. The hotel also features professional audiovisual technology, LED displays, high-speed Wi-Fi, conference facilities, integrated catering services and dedicated event management support, delivering a seamless experience from planning through execution.
The Chief Operating Officer of Manhattan Grand Hotel said: “Our vision is to redefine how conferences, exhibitions and major events are hosted in the Maldives. Manhattan Grand Hotel has been purpose-built to deliver the scale, flexibility and professional services required by government institutions, state-owned enterprises, corporations and international event organisers. By bringing together one of the largest integrated MICE facilities in the Greater Malé Area with premium accommodation, dining and hospitality, we are changing the landscape of MICE events in the Greater Malé Area and setting a new benchmark for the industry. We look forward to welcoming our first events from September onwards.”
Strategically located in Hulhumalé, just minutes from Velana International Airport, Manhattan Grand Hotel is positioned to become the preferred venue for government institutions, SOEs, corporate organisations, international associations, event organisers and wedding planners seeking a world-class venue in the Maldives.
Drink
SO/ Maldives introduces premium Dilmah Tea experience
Luxury is often found in life’s quietest moments, the gentle sound of waves, the warmth of the tropical breeze, and now, the comforting aroma of a perfectly brewed cup of tea. Embracing this philosophy, SO/ Maldives has introduced an exclusive collaboration with Dilmah Tea, bringing one of the world’s most celebrated premium tea experiences to the island.
More than simply serving exceptional tea, the partnership reimagines how guests connect with the destination. Every carefully selected blend becomes an invitation to slow down, reconnect with nature, and embrace the effortless sophistication that defines the SO/ Maldives experience. Whether enjoyed overlooking the turquoise lagoon, paired with an elegant afternoon indulgence, or savoured during moments of wellness and relaxation, Dilmah Tea becomes another expression of the resort’s signature Island Couture lifestyle.
Rooted in authenticity and sustainability, Dilmah’s philosophy of handpicked, single-origin Ceylon tea perfectly complements SO/ Maldives’ commitment to meaningful luxury experiences. Together, the two iconic brands celebrate craftsmanship, conscious living, and unforgettable moments shared in one of the world’s most breathtaking island destinations.
To commemorate the collaboration, SO/ Maldives will host an exclusive Dilmah Tea Launch Experience on 04th August 2026 at the vibrant Lazuli Beach Club, inviting resort guests and distinguished partners to discover the art of tea through an immersive evening of flavour, storytelling, and entertainment.

Guests will begin the experience with a signature welcome before exploring an interactive Dilmah Tea Experience featuring a curated collection of premium tea varieties. Guided by the Dilmah team, guests will discover the heritage behind each blend, learn the art of tea appreciation, and experience thoughtfully curated snack pairings designed to enhance every flavour profile.
As the sun begins to set over the Indian Ocean, the evening will seamlessly transition into a celebration of SO/ Maldives’ unmistakable style. A spectacular Flying Dress showcase will capture the vibrant colours and elegance of island couture against the Maldivian horizon, followed by a captivating fire performance that lights up the beach, creating an unforgettable finale beneath the stars.
The introduction of Dilmah Tea further strengthens SO/ Maldives’ commitment to offering world-class culinary and lifestyle experiences that blend international excellence with the serenity of island living. Guests can now discover an elevated tea programme across selected dining venues and experiences, reinforcing the resort’s promise to deliver exceptional moments from sunrise to sunset.
From tranquil mornings overlooking crystal-clear lagoons to golden-hour reflections by the beach, every cup of Dilmah Tea invites guests to pause, breathe, and savour the beauty of the present, transforming an everyday ritual into an extraordinary island experience.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.
Awards
.Here Baa Atoll receives Forbes VERIFIED™ Responsible Hospitality recognition
.Here Baa Atoll has been awarded the prestigious Forbes Travel Guide VERIFIED™ Responsible Hospitality recognition, affirming the resort’s commitment to responsible luxury and its dedication to delivering exceptional guest experiences while embracing sustainable and ethical hospitality practices.
Developed by Forbes Travel Guide, the global authority on luxury hospitality, the VERIFIED™ Responsible Hospitality programme recognises hotels and resorts that demonstrate a comprehensive commitment to environmental stewardship, community engagement, employee wellbeing and responsible operational practices. The recognition is awarded following an independent assessment of more than 100 standards designed specifically for the luxury hospitality sector.
Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll has been conceived around the philosophy of The Art of Duality—bringing together immersive luxury and a profound respect for the natural world. Across its two private islands connected by a pristine sandbank, the resort integrates thoughtful design, personalised experiences and responsible practices that aim to preserve the destination for generations to come.
The recognition reflects the resort’s ongoing efforts to minimise its environmental impact while creating meaningful experiences that connect guests with the unique marine ecosystem and cultural heritage of the Maldives. Through responsible resource management, conservation initiatives, local partnerships and a continued focus on guest and team wellbeing, .Here Baa Atoll strives to demonstrate that exceptional luxury and responsible hospitality can exist in harmony.
“This recognition represents an important milestone for .Here Baa Atoll and reflects the collective commitment of our team to creating experiences that are both meaningful and mindful,” said Elina Adiyan, Resident Manager of .Here Baa Atoll. “Responsible hospitality is embedded in every aspect of the guest journey, from the way we design experiences to how we care for our people, our community and the remarkable environment that surrounds us. We are honoured to be recognised by Forbes Travel Guide for this commitment.”
As global travellers increasingly seek destinations that align with their values, the Forbes Travel Guide VERIFIED™ Responsible Hospitality recognition reinforces .Here Baa Atoll’s position among the world’s leading ultra-luxury resorts, offering guests the confidence that their stay supports a property committed to responsible operations without compromising on service, comfort or exclusivity.
The achievement marks another significant milestone for the resort as it continues to establish itself as one of the Maldives’ most distinctive luxury destinations, where contemporary design, personalised hospitality and a deep respect for nature come together to create extraordinary experiences.
To learn more about .Here Baa Atoll, visit www.here-maldives.com.
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