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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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NH Collection Maldives Reethi Resort launches Caravela dining concept

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NH Collection Maldives Reethi Resort has announced the grand opening of Caravela, its signature fine dining restaurant, welcoming distinguished guests to an extraordinary culinary voyage that redefines gastronomy in the Maldives.

The launch was marked by a memorable and elegant opening evening, graced by guest of honour Loredana Groza, one of Romania’s most celebrated and influential artists. Renowned internationally for her iconic music career, enduring cultural impact, and dynamic stage presence, Loredana brought a touch of glamour and prestige to the occasion, elevating the celebration into a truly remarkable event.

A First-of-Its-Kind Culinary Concept

Caravela stands as a pioneering concept in the Maldives, as the first restaurant to seamlessly fuse Spanish and Maldivian cuisines into a cohesive and immersive fine-dining experience.

Inspired by the legendary maritime voyages that once connected Spain to the Indian Ocean, the restaurant draws its name and spirit from the historic caravels that charted these routes. The concept is built around a symbolic culinary journey, where flavours, ingredients, and techniques converge to tell a story of exploration, trade, and cultural exchange.

A Menu That Tells a Story

At the heart of Caravela lies a meticulously crafted multi-course tasting experience, where each dish represents a chapter in a historic voyage. The menu blends Iberian culinary heritage with the richness of Maldivian ingredients and local seafood, reflecting the evolution of flavours shaped by centuries of maritime discovery.

Caravela will ultimately present three distinct tasting menus, each inspired by the great routes of the Age of Discovery:

  • The Atlantic voyages along the coast of Africa
  • The Pacific crossings to the Americas and Asia
  • The Indian Ocean route connecting Africa, Arabia, India, and the Maldives

Each menu unfolds as a chronological culinary journey, inviting guests to experience the spirit of exploration in sequence, much like the navigators who first charted these paths.

The current experience is presented as a seven-course degustation menu, thoughtfully curated to deliver depth, balance, and storytelling in every plate.

An Immersive Dining Experience

More than a restaurant, Caravela is conceived as an immersive narrative experience.

“We are building a bridge between two worlds that have shared a profound connection to the sea for centuries,” shares the resort’s leadership team. “This is not simply dinner. It is a living time capsule. From nautical map-inspired menus to curated storytelling woven into each course, guests are invited to relive the journeys of the São Cristóvão, Santa María, and São Gabriel, all while dining beneath the Maldivian stars.”

With limited seating and an intimate setting, the experience is designed to engage all senses, combining gastronomy, history, and atmosphere into a singular, unforgettable evening.

The Wine Pairing: A Journey in the Glass

Complementing the culinary narrative is a carefully curated wine pairing, designed to mirror the historic trade routes that defined the Age of Discovery.

From the crisp and expressive Cavas of Spain to the bold, structured reds of Stellenbosch, each selection reflects a stage of the journey, creating a parallel exploration in the glass that enhances and elevates the storytelling on the plate.

A New Benchmark in Maldivian Dining

With its innovative concept, refined execution, and strong narrative foundation, Caravela is poised to become one of the most distinctive and sought-after dining experiences in the Maldives.

Blending education, storytelling, and world-class cuisine, it offers guests far more than a meal. It delivers a voyage across time, cultures, and oceans.

As Caravela opens its doors, it sets a new benchmark for experiential dining, inviting guests to embark on a journey where Spanish passion meets Maldivian soul, and every course tells a story worth remembering.

For more information or bookings, please visit the resort’s website.

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Mandara Spa at Cinnamon Hakuraa Huraa receives global wellness award

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Mandara Spa at Cinnamon Hakuraa Huraa Maldives has been awarded the Best Traditional Healing Spa 2026 title at the Luxuri Awards, recognising its consistent approach to wellness rooted in time-honoured practices and thoughtful guest care.

Set within the tranquil surroundings of Cinnamon Hakuraa Huraa Maldives, Mandara Spa has built a reputation for offering restorative experiences that draw on traditional Balinese healing techniques. The recognition reflects the team’s continued focus on creating a calm, unhurried environment where each treatment is delivered with care, precision, and attention to detail.

A secluded retreat within the island’s natural landscape in Meemu Atoll, the spa introduces a subtle touch of Bali through its open, calming design. Comprising four double treatment villas and a dedicated manicure and pedicure area, the space is designed to encourage guests to fully disconnect and unwind. The spa experience is shaped by a blend of signature Mandara Spa therapies and ELEMIS treatments, a British luxury skincare brand known for combining advanced scientific formulations with naturally derived ingredients.

This recognition at the Luxuri Awards 2026 highlights Mandara Spa’s ongoing commitment to delivering meaningful wellness experiences, while reinforcing Cinnamon Hotels & Resorts’ broader focus on thoughtful, experience-led hospitality across its Maldives portfolio.

For those looking to experience this award-winning wellness offering, Cinnamon Hakuraa Huraa Maldives is currently extending a seasonal offer with added travel benefits. Guests can enjoy complimentary round-trip domestic flight transfers on stays of seven nights or more, and complimentary one-way transfers for shorter stays. The offer is available for bookings made until 31 October 2026, with stay dates valid from 1 April 2026 to 31 October 2027.

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The Standard, Maldives introduces Onda with Mediterranean-inspired menu

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The wait is over. The Standard, Maldives is set to celebrate the opening of Onda, a bold new Mediterranean dining destination redefining island dining, on 5 April 2026.

Designed for sharing, lingering, and celebrating, Onda brings a fresh rhythm to the island’s culinary scene, blending vibrant flavours with The Standard’s signature approach: elevated, expressive, and never overdone. Named after the Italian word for wave, Onda captures a sense of movement, flow, and effortless energy.

From the moment guests arrive, the restaurant invites them to let go of convention and lean into a dining experience that feels vibrant, relaxed, and deeply connected to its surroundings. This is Mediterranean cuisine stripped of pretence: bold, fresh, soulful, and designed to be shared.

A Concept Rooted in Flow and Freedom

Onda was conceived as an antidote to traditional resort dining. There are no rigid rituals here, no formal stiffness, just the pleasure of great food, good company, and a front-row seat to the Indian Ocean. The concept is built around the idea of flow: the flow of waves, of conversation, of plates moving effortlessly from kitchen to table.

“Onda is a pure expression of The Standard’s playful, unconventional spirit,” says Justin Swart, General Manager of The Standard, Maldives. “We didn’t want to create another ‘fine-dining’ restaurant. We wanted something alive, a place that feels exciting, approachable, and rooted in flavour. Our ambition is for Onda to be recognised as the best Mediterranean restaurant in the region, delivering not just incredible food, but an experience that’s energetic, flowing, and full of life.”

Guests can savour a selection of fresh creations, including Bouillabaisse Scampi, offering a harmonious balance of umami depth and the freshness of the sea; Red Snapper Crudo with Citrus and Daikon, highlighting the purity of Maldivian waters with subtle Mediterranean accents; and Wahoo Carpaccio with Black Pepper and Tomato, a familiar classic reimagined with vibrant simplicity and restraint. Each plate reflects a collective commitment to generosity, balance, and pleasure.

Design Inspired by a Day at Sea

The design of Onda mirrors the feeling of being out on the water. Light, open, and breezy, the space is shaped by natural textures, fluid lines, and an effortless indoor-outdoor connection. Every element, from the seating layout to the ocean-facing views, is designed to draw guests into the surrounding seascape.

As daylight fades, Onda transitions seamlessly from sun-lit lunches to golden-hour dinners, with the ocean setting the pace. The atmosphere is elevated yet easy, striking a balance between refined design and relaxed island energy, a signature hallmark of The Standard brand.

The People Behind the Plate

At the heart of Onda is a belief that memorable dining is shaped not only by what is served, but by the people who bring it to life. From the kitchen to the floor, Onda is driven by a team united by craft, curiosity, and a shared respect for ingredients, tradition, and the rhythm of island life.

Beyond the cuisine, it is the atmosphere and human connection that define the Onda experience. Service is guided by The Standard’s signature human touch: warm, intuitive, and genuinely attuned to each guest. The team moves with ease and personality, creating an environment that feels welcoming, relaxed, and alive, where energy flows naturally from table to table.

Completing the experience is a carefully curated beverage programme that mirrors the same sense of freshness and flow, ensuring that the spirit of Onda extends seamlessly from the first sip to the final moment. Together, the people behind Onda create an experience that feels purposeful yet effortless, rooted in connection, shaped by care, and designed to be shared.

A New Benchmark for Island Dining

Onda marks a new chapter for The Standard, Maldives, one that challenges expectations and sets a fresh benchmark for contemporary island dining. Guests and visitors are warmly invited to take their place at the table, share in the rhythm of Mediterranean flavours, and experience dining that is designed to be savoured, celebrated, and enjoyed together.

Whether for an intimate evening or a lively gathering, Onda welcomes all who appreciate good food, great company, and moments that linger long after the last bite. The new wave of Mediterranean dining has arrived at The Standard, Maldives. And Onda is here to stay.

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