News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Madifushi Private Island has been internationally recognised as the Best Elegant Private Island in the Maldives at the prestigious Fashion Travel Awards 2026, organised by Fashion TV Russia, one of the world’s leading media platforms dedicated to fashion, luxury, and lifestyle.
The second edition of the Fashion Travel Awards took place on May 2026 in Moscow, aboard the luxurious Radisson Royal Flotilla. The exclusive gala welcomed over 150 distinguished guests, including tourism leaders, celebrities, influencers, media representatives, and renowned international travellers. The event celebrated excellence across the global travel and hospitality industry, recognising outstanding hotels, resorts, destinations, and tourism professionals.
As an official partner of the event, Madifushi Private Island was proudly presented on stage to an international audience before being announced as the recipient of the Best Elegant Private Island in the Maldives award. The recognition reflects the resort’s commitment to delivering refined luxury, personalised service, and unforgettable guest experiences in one of the world’s most sought-after island destinations.
Speaking on the achievement, Mohamed Hilmy, General Manager of Madifushi Private Island, said: “Receiving this recognition from the Fashion Travel Awards is particularly meaningful as it celebrates not only hospitality, but also elegance, sophistication, and the overall guest experience. Being named the Best Elegant Private Island in the Maldives is a wonderful reflection of the refined character we have carefully built at Madifushi Private Island. It inspires us to continue pushing boundaries, creating distinctive experiences, and introducing even more unique concepts that surprise and delight our guests.”
During the event, representatives of Madifushi Private Island also participated in an exclusive interview with Fashion TV, providing an opportunity to showcase the resort and the Maldives to a global audience. The interview will be broadcast throughout the year across the Fashion TV network and displayed at its partner venues, including luxury restaurants, fitness clubs, yacht clubs, and concert halls. The event will also receive continued coverage through international magazines and online media platforms.
This latest accolade further strengthens Madifushi Private Island’s growing international reputation as a destination that seamlessly combines elegance, privacy, authentic Maldivian hospitality, and bespoke luxury experiences.
InterContinental Maldives Maamunagau Resort has unveiled its new padel court, adding a fresh dimension to island wellness and offering guests a dynamic new way to stay active in paradise.
Now with over 30 million players worldwide, padel is one of the fastest growing sports, offering a fun and inclusive activity for beginners and experts alike. The brand new court is framed by Maldivian palm trees and white sand, creating a striking backdrop for both leisurely matches and spirited competition.
Complimentary for all guests, the court includes the use of premium rackets and balls, allowing guests to discover a new skill in a tropical island setting. Families are invited to enjoy dedicated on-court sessions designed for all ages to create memorable, shared experiences. Benches line the court, creating a comfortable space for spectators to watch and support friends and family.
Located beside InterContinental Maldives’ fitness centre with its state-of-the-art gym, personal training programmes, and aerobic workout sessions, the new padel court aims to enhance the resort’s distinctive approach to luxury, wellbeing and curated guest experiences.
Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions. The padel court is complimentary
for guests.
For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.
This festive season, Grand Park Kodhipparu Maldives invites guests to step away from the noise of the world and into a more intimate celebration of togetherness, unveiling its 2026/27 festive programme, A Celebration of Light & Lagoon, a season shaped not by spectacle, but by connection.
Running from Thanksgiving through to Orthodox Christmas, the boutique private island resort’s festive offering has been designed for travellers seeking something increasingly rare at this time of year: space to breathe, time to reconnect, and traditions shared in a setting of calm natural beauty. The programme centres around family, friendship, reflection and joyful celebration, all framed by the island’s turquoise lagoon, star-filled skies and the gentle rhythm of Maldivian life.
Unlike the grand fanfare of city festivities or the high-energy extravagance of larger resorts, Grand Park Kodhipparu offers something more personal—a luxury private island escape where festive moments unfold with ease and meaning.
“We wanted to create a festive season that feels both celebratory and restorative,” says Raffaele Solferino, General Manager of Grand Park Kodhipparu Maldives.
“At Kodhipparu, luxury is about how you feel. During the festive season especially, guests are looking for quality time—with family, with loved ones, and with themselves. Our programme reflects that: light-filled, thoughtful, and grounded in togetherness.”
At the heart of this year’s storytelling is the resort’s signature Heron protagonist—a whimsical character woven throughout the festive journey, reappearing across illustrations, island moments and guest experiences as a gentle guide through the season. Symbolising grace, patience and connection to the lagoon, the heron brings a playful thread of continuity to the celebration.
The festive calendar begins with a Thanksgiving dinner at Firedoor, the resort’s signature overwater grill restaurant, before moving into December with the island’s annual Tree Lighting Ceremony—a warm gathering of festive cocktails, carols and beachside BBQ beneath the stars.
Christmas Eve and Christmas Day bring a series of intimate traditions including degustation dinners, family brunches, carol singing, children’s festive adventures and the much-loved arrival of Santa by sea, a Kodhipparu tradition that swaps snow for soft white sand and turquoise waters.
For New Year’s Eve, the island transforms into Midnight in White—an elegant lagoon-side celebration inspired by moonlight over the Indian Ocean. Guests dress in white for an evening of live DJ performances, dancing beneath the stars, fireworks over the lagoon and the countdown into 2027.
The season continues into January with a quieter Orthodox Festive programme, embracing wellness, reflection and slower island rhythms—extending the celebration for those who seek a more peaceful beginning to the new year.
Beyond the festivities, guests can immerse themselves in the resort’s award-winning house reef, guided snorkelling with the marine biologist, overwater spa rituals, lantern-lit pathways, sunset dhoni cruises and private dining experiences designed for couples and families alike.
As Grand Park Kodhipparu approaches its 10th anniversary in 2027, this festive season reflects the essence of what has made it a favourite among returning guests: a boutique island resort where luxury is not about excess, but about feeling deeply connected—to nature, to loved ones, and to the moment itself.
Festive season stays are now open for booking. For more information on the festive programme and to download the full brochure, please visit the resort’s website.
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