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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Cooking

Gili Lankanfushi Executive Chef Hari releases plant-based cookbook celebrating sustainable cuisine

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Gili Lankanfushi Maldives has announced that Plant to Plate: Vegan Recipes from Gili Lankanfushi Maldives, the debut cookbook from Executive Chef Harinath Govindaraj, has officially been published and is now available. Published by St James’s House, the beautifully curated coffee-table book marks Chef Hari’s 20th year at the award-winning resort and celebrates his vibrant approach to plant-based cuisine.

Now available to purchase online via the Gili Lankanfushi Maldives website and on the island, Plant to Plate allows guests and food lovers alike to recreate a taste of Gili at home. More than a cookbook, it is a reflection of Chef Hari’s philosophy of simple, mindful cooking, encouraging readers to embrace seasonal ingredients, fresh herbs and the joy of creating nourishing meals from nature’s bounty.

Featuring more than 60 recipes spanning breakfasts, starters, soups, salads, mains, desserts and signature drinks, the collection showcases Chef Hari’s wellness-led approach to food. Highlights include Rainbow Root Ceviche, Gili Garden Green Gazpacho, Teriyaki Tofu Steak with Coriander Sticky Rice, Pan-Seared Radish Scallops, Roasted Green Cauliflower with Zesty Couscous and Caramel Pistachio Silk Cheesecake, alongside treasured family recipes inspired by his South Indian heritage.

“Plant to Plate is about making beautiful, wholesome food accessible to everyone,” says Chef Harinath Govindaraj. “The recipes are designed to be practical, flexible and easy to recreate at home using fresh, seasonal ingredients. I want readers to feel confident in the kitchen and to understand that some of the most memorable dishes come from the simplest ingredients.”

A much-loved figure at Gili Lankanfushi Maldives, Chef Hari has spent the past two decades helping shape the resort’s culinary identity. Born in southern India, his passion for cooking began at an early age and has evolved into a distinctive style centred around sustainability, wellness and plant-based dining. Today, he oversees the island’s flourishing organic garden, growing herbs, fruits and vegetables used throughout the resort’s restaurants and menus.

Throughout the book, Chef Hari challenges traditional perceptions of vegan cuisine, transforming radishes into scallops, tofu into flavour-packed steaks and root vegetables into vibrant ceviches. His inventive recipes demonstrate how plant-based cooking can be every bit as satisfying, creative and indulgent as more conventional dishes.

Rodrigo Buanafina, General Manager of Gili Lankanfushi Maldives, comments: “Seeing Plant to Plate in print is a proud moment for everyone at Gili Lankanfushi. Chef Hari has shaped the culinary identity of the island for two decades, and this beautiful book captures his creativity, his passion for sustainability and the generosity he shows to every guest who sits at his table. Knowing that a portion of the proceeds will support the Cancer Society of Maldives makes it all the more special. It is a wonderful way for guests, old and new, to take a taste of the Gili experience home with them.”

Katie Nicholl, international broadcaster and author of the cookbook, comments: “To be clear, this is not just a book for vegans, it is a book for anyone who loves food, is passionate about healthy eating and is curious about blending new tastes and flavours and creating something truly spectacular. There is no end to Chef Hari’s creativity, he can create a tastebud tingling masala ‘steak’ from tofu, pan seared ‘scallops’ out of radishes… This is a book to inspire and surprise you and teach us all that vegan food can be creative, exciting and above all, delicious.”

Featuring stunning photography by acclaimed photographer Mel Yates, Plant to Plate combines evocative imagery of island life with easy-to-follow recipes designed for delicious and healthy everyday living. The result is a visually striking keepsake that transports readers to the shores of Gili Lankanfushi with every turn of the page.

Plant to Plate Vegan Recipes from Gili Lankanfushi Maldives is now available for $129 USD with 25% of the profits going towards Cancer Society of Maldives (CSM). Sample recipes are available on request. Order your copy here.

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Awards

Heritance Aarah wins Gold in Leading All-Inclusive Resort category at SATA 2026

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Heritance Aarah has won Gold in the Leading All-Inclusive Hotel/Resort category at the South Asian Travel Awards (SATA) 2026, recognising its Premium All-Inclusive offering in the Maldives.

Located in Raa Atoll, Heritance Aarah offers beach and overwater accommodation alongside dining, wellness, marine activities and cultural experiences. The resort’s Premium All-Inclusive concept focuses on providing guests with a range of experiences and personalised services throughout their stay.

Stasshani Jayawardena, Chairperson of Aitken Spence Hotel Holdings PLC, attributed the achievement to the resort’s team.

“This award is a tribute to our team, whose commitment to creating exceptional guest experiences brings together the very best of Heritance Aarah while celebrating the beauty and character of the Maldives,” Jayawardena said.

Susith Jayawickrama, Managing Director of Aitken Spence Hotel Holdings PLC, said the award recognised the resort’s approach to hospitality and the efforts of its employees.

“This recognition is a proud moment for everyone at Heritance Aarah. Our Premium All-Inclusive experience has always been about going beyond the expected, delivering thoughtful service, exceptional dining, and moments that profoundly connect our guests with the Maldives. This award is a reflection of the passion, commitment and consistency of our team, who continue to raise the bar every day,” Jayawickrama said.

Dining forms a central part of the resort’s offering, with seven restaurants and five bars serving international and Mediterranean cuisine, seafood and overwater dining experiences.

Among its dining venues is Ambula, which combines Sri Lankan and Maldivian culinary traditions through a specially developed menu. Ralu Lounge features one of the largest rum collections in the Maldives.

The resort has also introduced new dining concepts, including Fehi Raha, a garden-to-table experience set within its organic garden. The concept incorporates seasonal produce grown on the island into its menus.

For families, the Ufa Ghadhiya ice cream truck offers ice cream, sundaes and tropical popsicles.

Beyond dining, Heritance Aarah provides a range of recreational and wellness activities, including snorkelling, diving and ocean excursions in Raa Atoll. Guests can also access treatments at IASO Medi Spa and explore Maldivian traditions, craftsmanship and cultural heritage through the resort’s Maldivian Village.

The resort’s adults-only Ocean Suite Wing caters to couples seeking greater privacy, offering overwater accommodation, butler service, private leisure spaces and exclusive dining options. The main island accommodates couples, families and multigenerational travellers.

According to the resort, the SATA 2026 recognition reflects the contribution of its employees across culinary operations, wellness, guest services and recreational activities, as well as its continued focus on developing its Premium All-Inclusive offering.

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Chef Mos to showcase northern Thai cuisine at Adaaran Select Meedhupparu

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This November, Adaaran Select Meedhupparu welcomes a taste of Northern Thailand as Michelin recognized Ginger Farm Kitchen and The House by Ginger arrives in the Maldives for a special culinary collaboration inspired by the traditions, ingredients and home cooking of Chiang Mai.

Born and raised in Chiang Mai, Chef Mos brings with him a strong connection to the food of Northern Thailand and the philosophy behind Ginger Farm Kitchen, a restaurant concept that began on a working farm in Saraphi, just outside the city.

What started as a family space for children and visitors to experience rice planting, harvesting and traditional farm life gradually evolved into the brand’s distinctive Farm to City philosophy.

Today, Ginger Farm Kitchen celebrates authentic Thai home cooking, with an emphasis on Northern Thai flavours, family recipes, local produce and time-honoured cooking techniques.

Chef Mos will bring this spirit to Adaaran Select Meedhupparu through a series of specially curated culinary experiences on 8 and 9 November 2026.

On 8 November, guests can begin with an intimate, hour-long cooking demonstration. The session will showcase three Thai favourites: Tom Kha with chicken, Pad Thai with prawns or chicken, and Thai green curry with chicken, offering an opportunity to discover the ingredients and techniques behind each dish.

That evening, the experience continues at Tawa with an exclusive five-course wine pairing dinner. The menu combines Thai flavours with contemporary presentation, beginning with Ma Hor and prawn spring roll, followed by crab pani puri with coconut citrus sauce, Burmese tea leaf salad with soft-shell crab and Tom Yum lobster bisque.

For the main course, guests can choose between beef Massaman with garlic mashed potatoes, burnt leeks and Thai gremolata, or grilled sea bass with Tom Kha sauce, crab salad and jasmine rice. A lemongrass panna cotta with tropical fruits and mango and passion fruit sauce brings the evening to a close.

On 9 November, the focus shifts to a more relaxed Thai street-food and BBQ dinner on the beach. The buffet will feature favourites including chicken satay, spring rolls, Thai pineapple fried rice, seafood Tom Yum, Massaman curry, pomelo salad and Pad Ka Prao Neur. Live stations will serve freshly prepared Pad Thai with prawns and Khao Soi chicken curry noodles, followed by mango sticky rice for dessert.

The collaboration also brings recognised culinary pedigree. Ginger Farm Kitchen’s original Chiang Mai restaurant at One Nimman received Michelin Bib Gourmand recognition from 2020 to 2023.

From Chiang Mai’s farms to the shores of the Raa Atoll, Ginger Farm Kitchen x Adaaran Select Meedhupparu brings guests closer to the roots of Thai cuisine through shared dining, authentic flavours and chef-led discovery.

For more information and bookings, please visit the resort’s website.

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