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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Love

COMO Cocoa Island, COMO Maalifushi unveil Lunar New Year, Valentine’s Day celebrations

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This February, COMO Cocoa Island and COMO Maalifushi invite guests to experience two of the most cherished occasions of the year—the Lunar New Year, marking the Year of the Horse, and Valentine’s Day—in the unparalleled beauty of the Maldives. Each island resort presents bespoke celebrations that blend cultural richness, heartfelt romance, and signature COMO hospitality.

“We are delighted to welcome guests to celebrate renewal, connection and love across our two islands this season. Whether it’s the bold beginnings of the Lunar New Year or the intimate joy of Valentine’s Day, our experiences combine deeper cultural meaning with the serenity and natural beauty of the Maldives,” said Peter Nilsson, Managing Director, COMO Maldives. “From lantern-lit dinners by the sea to bespoke romantic moments under the stars, each celebration has been thoughtfully curated to inspire lasting memories.”

Lunar New Year: A Fresh Start by the Sea

At COMO Cocoa Island, the Lunar New Year programme embraces the spirit of bold renewal with experiences designed to reconnect body, mind and nature. Guests can explore pristine coral reefs, swim with reef sharks, rejuvenate with holistic treatments from visiting practitioner Kimiko Briody, and gather for a festive Oriental-style dinner that honours tradition and togetherness.

Meanwhile, COMO Maalifushi invites families and friends to celebrate amidst open skies and sea breezes. The highlight is a lantern-lit reunion feast by the ocean, where guests come together to savour seasonal flavours and shared joy. Throughout the day, world-class diving, snorkelling and curated cultural activities make for a meaningful start to the Year of the Fire Horse.

Both resorts offer Lunar New Year experiences crafted to reflect rich tradition, mindful wellness, and unforgettable island living.

Valentine’s Day: Romance, Curated the COMO Way

Love takes centre stage as COMO Cocoa Island and COMO Maalifushi present exceptional Valentine’s Day dining and romantic moments against the backdrop of Indian Ocean splendour.

At COMO Cocoa Island, couples can enjoy:

  • A complimentary wine tasting on Valentine’s Eve.
  • Signature Champagne cocktails under the setting sun.
  • A seven-course beachside dinner designed to celebrate love.
  • Bespoke experiences such as Private Yakiniku BBQs, served in-villa or beneath starlit skies. Available throughout the romantic season.

Meanwhile, at COMO Maalifushi, lovers are invited to a thoughtfully curated four-course Valentine’s Day menu crafted to elevate every moment. Complementing the dinner, a Valentine’s Package features sundowner Champagne, bespoke romantic touches, and personalised service for an unforgettable evening on February 14th, 2026.

Whether dining beside glistening waters, on a secluded sandbank, or within the intimacy of overwater villas, every experience is tailored to celebrate love’s lasting joy.

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Culture

Kuda Villingili presents family-focused Eid al-Fitr experience in Maldives

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Kuda Villingili Resort Maldives has announced a three-day Eid al-Fitr 1447 AH programme, inviting guests to celebrate the occasion from 19 to 21 March 2026 in a tranquil island setting that brings together family, reflection, and shared moments.

Following the holy month of Ramadan, Eid al-Fitr at the resort is designed as a gentle transition into celebration, offering guests the freedom to mark the festival at their own pace. The programme brings together families, couples, and friends through curated dining experiences, relaxed island gatherings, and moments of quiet connection by the Indian Ocean.

Culinary experiences form the centre of the Eid programme. Celebrations begin with the Kuda Eid Feast Buffet Dinner at The Restaurant, featuring Middle Eastern and Maldivian dishes served under the stars, accompanied by soft island music. Guests can also gather at Spice for the Kuda Eid Lunch Feast, a five-course Middle Eastern fusion menu by the Qureshi brothers, inspired by traditional flavours and designed for sharing in the spirit of Eid. Evenings continue at The Bar with an Arabic Shisha Night, combining live DJ music with a relaxed social atmosphere.

Eid mornings at the resort offer a calmer start to the day, with a Signature Floating Breakfast served in the privacy of each villa pool. Guests can also enjoy Eid Signature Mocktails, created with floral and spice notes that reflect the season’s sense of gratitude and renewal. An interactive Art of Shisha Making experience is also available, encouraging conversation and shared storytelling.

The Eid programme has been curated to include guests of all ages. Younger visitors are welcomed at Kuda Fiyo, where Eid-themed creative workshops, treasure trails, storytelling sessions, games, and movement activities are organised to create memorable experiences while reflecting the cultural significance of the occasion.

For families and adventure-seekers, the resort also offers Eid al-Fitr Ocean Adventures. A personalised Big Game Fishing experience provides an opportunity to spend time together on the open sea, combining quiet reflection with exploration of the surrounding waters.

With its expansive island layout, eight dining destinations, and the Maldives’ largest swimming pool, Kuda Villingili Resort Maldives presents an Eid al-Fitr celebration that blends tradition with contemporary island living, offering space, privacy, and a relaxed setting for guests seeking a meaningful Eid experience in the Maldives.

The full Eid al-Fitr 2026 programme can be viewed here. More information about the resort is available from the resort’s website.

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Cooking

Michelin-starred Chef Jaume collaborates with One&Only Reethi Rah’s TAPASAKE for four-hands dinner

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TAPASAKE Maldives, the destination dining restaurant set in the private island of One&Only Reethi Rah, will be welcoming Michelin-starred Chef Jaume to serve an exclusive four-hands dinner at the iconic overwater restaurant alongside their resident Chef Ahmed Jameel.

The first of its kind since the inception of One&Only Reethi Rah, TAPASAKE Maldives features breathtaking ocean views, bold contemporary design, and dining experiences that unite the precision of Japan and the soul of the Mediterranean in a flowing exchange of flavour, texture, and culture. In addition to the original restaurant in the Maldives, TAPASAKE also operates in Dubai, Mauritius, and Montenegro.

The exclusive collaboration features the authentic and sophisticated artistry of Chef Jaume, originally from Mallorca and Head Chef of Béns d’Avall in Sóller, Spain, awarded one Michelin star since 2021 and a Michelin Green Star in 2023. Chef Jaume’s cuisine is deeply rooted in family tradition, cultural heritage, and the Mallorcan landscapes, and with his meticulous eye for detail and instinctive sense of harmony, Chef Jaume transforms local, seasonal produce into refined compositions that evoke memory, place, and authenticity. Chef Jaume will be collaborating with the restaurant’s Chef de Cuisine, Ahmed Jameel, a native of the Maldives whose culinary work is founded in balancing both traditional and contemporary Japanese techniques.

Set against the soothing backdrop of the azure Indian Ocean, the Four-Hands Dinner offers an exceptionally curated menu celebrating Chef Jaume and Chef Jameel’s quiet artistry, refined technique, and harmonious blend of Japanese and Mediterranean cuisines, with each dish shaped to honour the purity of ingredients and the emotional power of flavour.

“We are excited to collaborate with Chef Jaume on this exclusive dining experience,” says Jan B. Tibaldi, General Manager of One&Only Reethi Rah. “Paired with Chef Jameel’s refined techniques and Chef Jaume’s sophisticated creativity and philosophy grounded in a deep respect for nature, this Four-Hands Dinner offers an exceptional evening to celebrate the fusion of soulful cuisine against the spectacular backdrop of the Maldives.”

The dinner will be held exclusively on 18 February at TAPASAKE Maldives, which will be open from 7.30pm to 10.30pm.

For pre-bookings and more information, please email guest.information@oneandonlyreethirah.com or call +960 664 8800. For more information about the resort, please visit oneandonlyreethirah.com

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