News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Kuredhivaru Resort & Spa marks eight years in Maldives with special guest experiences
Eight years of island moments, memorable stays, and Maldivian hospitality come together this November as Kuredhivaru Resort & Spa celebrates its eighth anniversary with a month of special experiences, culminating in a gala evening on 7 November.
Set against the turquoise waters of Noonu Atoll, the celebrations reflect what makes time at Kuredhivaru distinctive: the freedom to slow down, reconnect, and discover the island in unexpected ways.

The anniversary gala will begin with cocktails on Bodumas Beach before guests gather for dinner at Onu Marche. Live music, DJ performances, a special address from the General Manager, and the traditional cutting of the anniversary cake will bring the evening together in a festive celebration of the resort’s journey.
Throughout November, guests can also discover Eight Experiences for Eight Years, a collection of curated dining, wellness, and ocean adventures. Highlights include private dining in the resort’s Secret Garden, a castaway picnic on a nearby private island, and Cinema Underthe Stars, where a movie unfolds beneath the Maldivian night sky.

For those seeking a slower pace, multi-day spa journeys offer moments of renewal and relaxation. Guests looking for adventure can take to the waves with special offers on jetskiing or even explore the breathtaking underwater world with their first Discover Scuba Diving experience.
The celebrations extend beyond dining and wellness, with recreational activities and friendly competitions bringing guests together through beach sports, stand-up paddleboarding, fitness challenges, and family games.
More than marking a milestone, the eighth anniversary is an opportunity to celebrate the experiences and connections that have shaped Kuredhivaru over the years. From quiet moments by the lagoon to evenings shared beneath the stars, the resort’s November programme invites guests to make new memories while celebrating eight years of island living.

For any reservations or inquiries, guests are encouraged to contact the resort at Resort.Kuredhivaru.Reservations@ennismore.com or +960 656 3000.
Awards
Alila Kothaifaru Maldives secures Best Resort of the Year title at AHA Asia Hotel Awards
Alila Kothaifaru Maldives has been named Best Resort of the Year at the 2026 AHA Asia Hotel Awards, held at Capella Bangkok in Thailand. The recognition places the resort among leading hospitality properties across Asia, acknowledging its approach to luxury hospitality, guest experiences, design and service.
The award was presented during the 15th edition of the ceremony, which marked a milestone in the programme’s history. Established in 2010 by LIFESTYLE Magazine as the CHA China Hotel Awards, the programme expanded in 2026 to become the AHA Asia Hotel Awards, bringing together hotels and resorts from across the region.
The decision to host the gala in Bangkok for the first time reflected the programme’s broader ambition to recognise achievements in hospitality beyond China. The ceremony brought together hospitality leaders and industry representatives to celebrate achievements in luxury accommodation, resort experiences, design, wellness and service.
Alila Kothaifaru Maldives received the Best Resort of the Year award in recognition of its approach to providing guest experiences that combine contemporary design, personalised service and a connection to the island’s natural surroundings.
“To receive this recognition alongside some of Asia’s most respected hospitality names is a proud moment for all of us at Alila Kothaifaru Maldives,” said Thomas Weber, General Manager.
“Our island has its own character, and we have always believed that the most meaningful experiences come from allowing guests to discover it at their own pace. This award belongs to our team, whose care, dedication and genuine warmth bring that philosophy to life every day. We are equally grateful to our guests for choosing to share their time and special moments with us.”
Located in Raa Atoll, Alila Kothaifaru Maldives features 41 beachfront villas, 36 overwater villas, three two-bedroom beach villas and the Boduge Residence. Each accommodation category includes a private pool, with designs intended to offer privacy while maintaining a connection to the island’s landscape and surrounding Indian Ocean.
The resort offers a range of experiences centred on its location, including guided house reef exploration with marine experts, underwater activities and opportunities to learn about Maldivian traditions through cultural programmes.
Its dining experiences include seafood and international cuisine, as well as private dining arrangements on The Shack, a secluded sand cay. Spa Alila offers treatments and wellness programmes designed around relaxation and wellbeing.
“An award such as this reflects the dedication of many people working together, often through the smallest details that guests may never see,” said Jamal Ahmed, Resort Manager.
“We take great pride in creating an atmosphere where service feels personal and unforced, and where every guest feels genuinely welcomed. It is especially rewarding to see the efforts of our colleagues recognised on a regional stage.”
The latest recognition follows another achievement for Alila Kothaifaru Maldives in 2026, when the resort received the Tripadvisor Travellers’ Choice Award. The accolade places the property among the top 10 per cent of hotels worldwide based on traveller reviews and ratings.
The two awards recognise the resort’s performance from both industry and guest perspectives, reflecting its focus on service standards, guest satisfaction and experiences connected to the Maldivian environment.
Alila Kothaifaru Maldives continues to focus on delivering personalised hospitality, maintaining service standards and developing experiences that allow guests to explore the natural and cultural attractions of the Maldives.
Entertainment
Former Savoy Hotel pianist Richard Sully to perform at V Villas Maldives at Mirihi
V Villas Maldives at Mirihi – MGallery Collection has announced a residency by British pianist Richard Sully from 4 to 9 November 2026, featuring a series of live performances alongside dining experiences, sunset cruises and evening gatherings across the resort.
Sully, a former resident pianist at London’s Savoy Hotel, has performed at venues across Britain and internationally. His repertoire includes popular music, light jazz, classic standards and compositions from film and theatre, which he performs entirely from memory.
The residency will begin on 4 November with sundowner cocktails and a Lobster Extravaganza on the beach, accompanied by a live piano performance. The opening evening will combine music with beachfront dining.
On 5 November, Sully will perform at AKOYA Sea Lounge, offering guests an evening of live music in the resort’s oceanfront setting.
The programme will continue on 7 November with a sunset cruise aboard the Mirihi Thari Sailing Yacht, bringing the musical experience onto the Indian Ocean.
On 8 November, Sully will present a sundowner performance at Muraka, before concluding his residency with a final evening performance at AKOYA Sea Lounge on 9 November.

The five scheduled experiences form part of the resort’s efforts to incorporate live entertainment into its dining and leisure offerings, allowing guests to enjoy music in different settings across the island.
V Villas Maldives at Mirihi, part of the MGallery Collection, offers beach and overwater accommodation, oceanfront dining and marine experiences. The November residency will add a series of music-focused activities to the resort’s guest experience programme.
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