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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Soneva Fushi takes top honour for sustainable childcare in luxury hospitality

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Soneva Fushi in the Maldives has won the Excellence in Sustainable Childcare award at the Luxury Childcare Association (LCA) Awards 2026, recognising the resort’s approach to incorporating environmental education and sustainability into experiences for younger guests.

The award was among five categories announced by the association following a voting process held last month. The awards recognise luxury hotels and resorts that provide childcare facilities, programmes and family experiences, with winners selected through votes cast by families, guests and industry leaders.

Located within the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi received the recognition for The Den, its children’s club, where activities are designed to introduce younger guests to environmental responsibility through play and learning.

The programme includes tree planting, environmental scavenger hunts, nature-inspired arts and crafts, and recycled paper-making. Children can also visit the resort’s Eco Centro, where waste materials are separated, composted, reused or transformed into new products.

Beyond The Den, the resort offers guided nature walks, marine conservation activities and opportunities to learn about the island’s wildlife. These experiences aim to help children develop an understanding of the natural environment and the importance of conservation.

The Excellence in Sustainable Childcare category recognises properties that integrate environmental responsibility into their childcare programmes, encouraging young guests to develop respect for nature through practical activities and everyday experiences.

Soneva Fushi was the only resort in the Maldives among the five category winners announced for 2026.

Other winners included JW Marriott Crete Resort & Spa in Greece, which received the Excellence in Children’s Programming award, and The Westin Turtle Bay Resort & Spa in Mauritius, which won Excellence in Family Experiences.

Paradisus by Meliá Bali in Indonesia received the Excellence in Childcare Facilities award, while MarBella, part of the Mar-Bella Collection in Greece, won Excellence in Baby & Toddler Care.

The 2026 awards follow the association’s inaugural awards in 2025. The five categories were developed to recognise different aspects of family hospitality, including childcare facilities, programming, environmental responsibility and services for younger children.

The Luxury Childcare Association is a membership organisation that accredits luxury hotels and resorts providing professional childcare services and family experiences. Its membership includes more than 70 properties, with the association promoting standards in childcare safety, professionalism and guest experiences across the luxury hospitality sector.

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The Standard, Huruvalhi Maldives expands wellness offering with new spa experiences

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Perched above the crystal-clear lagoon, The Standard Spa at The Standard, Huruvalhi Maldives, by Hyatt serves as the resort’s overwater wellness centre, where transformative wellbeing experiences are inspired by the natural rhythms of island life. Surrounded by endless shades of blue and gentle ocean breezes, the spa is designed as a haven for restoration, movement, and mindfulness, inviting guests to slow down, reconnect with themselves, and embrace a renewed sense of balance while immersed in the beauty of the Maldives.

The wellness philosophy at The Standard Spa is thoughtfully centred around three core pillars: Recovery & Reset, Balance & Movement, and Relaxation & Healing, creating a holistic framework that nurtures both physical vitality and mental wellbeing.

Recovery & Reset focuses on restoring the body and replenishing energy through experiences designed to ease physical fatigue, support muscle recovery, and encourage overall rejuvenation. At the heart of this pillar is the spa’s newly introduced Contrast Therapy Circuit, a guided wellness experience featuring alternating hot and cold therapies including a steam room, sauna, cold plunge pools, cold-water bucket therapy, warm showers, and dedicated relaxation spaces (including an infinity pool) overlooking the crystal blue colours of a shallow water lagoon which extends to the Maldives ocean. Rooted in time-honoured wellness traditions, the circuit promotes circulation, recovery, and a revitalised sense of wellbeing.

Balance & Movement celebrates mindful movement as an essential component of holistic health. Guests can participate in private or group yoga sessions, guided stretching, personalised wellness activities designed to strengthen the connection between body and mind. For those seeking a more active approach to wellbeing, the wellness team can also curate experiences incorporating private tennis coaching, recognising the sport’s natural synergy with movement, coordination, focus, and overall physical vitality. Personal fitness studio, cardio and strength training are also available in the resort’s fitness centre. This pillar encourages guests to cultivate strength, flexibility, and mindfulness while embracing an active lifestyle during their island escape.

Relaxation & Healing invites guests to pause, unwind, and nurture inner calm through treatments inspired by both ancient healing traditions and contemporary wellness practices. Signature experiences range from therapeutic massages and hammam rituals to body scrubs, body wraps, facials, and sound healing therapies, each carefully designed to promote deep relaxation, emotional balance, and a renewed sense of harmony.

Further elevating the spa’s wellness offering, The Standard Spa has introduced a collection of multi-experience wellness journeys, allowing guests to personalise their path to wellbeing by combining treatments from each of the three pillars. Designed as immersive three-day programmes, these curated experiences create a balanced wellness flow tailored to individual goals, whether focused on recovery, movement, relaxation, or a combination of all three. The flagship Journey to Ultimate Bliss delivers a comprehensive wellness experience featuring Contrast Therapy, private yoga or tennis sessions, and restorative healing treatments, while the Self-Discovery Journey provides an accessible introduction to holistic wellbeing through group wellness activities complemented by signature spa therapies. Guests seeking a more focused escape can also indulge in specialised experiences such as the Awakening and Serenity Signature Rituals, or enjoy dedicated couples’ experiences including the Romantic Couple Ritual and Starlight Couple Massage, each thoughtfully crafted to foster relaxation, connection, and renewal.

Complementing every wellness journey is access to Tonic Lounge, the spa’s adults-only swim-up bar and relaxation space overlooking the lagoon. Here, guests can continue their wellbeing experience with a thoughtfully crafted wellness beverage menu of fresh juices, herbal infusions, and healthy tonics designed to nourish the body from within and give your health an extra boost. Available to guests enjoying spa treatments and wellness journeys, Tonic Lounge provides the perfect setting to relax, refuel, and savour mindful dining in a tranquil overwater environment.

“Wellness continues to play an increasingly important role in the way our guests travel,” said Justin Swart, General Manager of The Standard, Huruvalhi Maldives, by Hyatt. “At The Standard Spa, we have created experiences that go beyond traditional spa treatments by combining recovery, movement, nourishment, and healing into a truly holistic wellness offering. Whether guests embark on one of our curated wellness journeys, experience the Contrast Therapy Circuit, enjoy a healthy meal at Tonic Lounge, or simply take time to disconnect and unwind, our goal is to help them leave feeling restored, energised, and fully present throughout their stay.”

With its refreshed wellness philosophy, curated healing journeys, and immersive overwater experiences, The Standard Spa reaffirms The Standard, Huruvalhi Maldives’ commitment to creating meaningful moments of wellbeing, inviting guests to reconnect, recharge, and discover balance in one of the world’s most captivating island destinations.

For reservations and enquiries, please contact the resort at mv.reservations@standardhotels.com or visit the resort’s website.

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Gili Lankanfushi Executive Chef Hari releases plant-based cookbook celebrating sustainable cuisine

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Gili Lankanfushi Maldives has announced that Plant to Plate: Vegan Recipes from Gili Lankanfushi Maldives, the debut cookbook from Executive Chef Harinath Govindaraj, has officially been published and is now available. Published by St James’s House, the beautifully curated coffee-table book marks Chef Hari’s 20th year at the award-winning resort and celebrates his vibrant approach to plant-based cuisine.

Now available to purchase online via the Gili Lankanfushi Maldives website and on the island, Plant to Plate allows guests and food lovers alike to recreate a taste of Gili at home. More than a cookbook, it is a reflection of Chef Hari’s philosophy of simple, mindful cooking, encouraging readers to embrace seasonal ingredients, fresh herbs and the joy of creating nourishing meals from nature’s bounty.

Featuring more than 60 recipes spanning breakfasts, starters, soups, salads, mains, desserts and signature drinks, the collection showcases Chef Hari’s wellness-led approach to food. Highlights include Rainbow Root Ceviche, Gili Garden Green Gazpacho, Teriyaki Tofu Steak with Coriander Sticky Rice, Pan-Seared Radish Scallops, Roasted Green Cauliflower with Zesty Couscous and Caramel Pistachio Silk Cheesecake, alongside treasured family recipes inspired by his South Indian heritage.

“Plant to Plate is about making beautiful, wholesome food accessible to everyone,” says Chef Harinath Govindaraj. “The recipes are designed to be practical, flexible and easy to recreate at home using fresh, seasonal ingredients. I want readers to feel confident in the kitchen and to understand that some of the most memorable dishes come from the simplest ingredients.”

A much-loved figure at Gili Lankanfushi Maldives, Chef Hari has spent the past two decades helping shape the resort’s culinary identity. Born in southern India, his passion for cooking began at an early age and has evolved into a distinctive style centred around sustainability, wellness and plant-based dining. Today, he oversees the island’s flourishing organic garden, growing herbs, fruits and vegetables used throughout the resort’s restaurants and menus.

Throughout the book, Chef Hari challenges traditional perceptions of vegan cuisine, transforming radishes into scallops, tofu into flavour-packed steaks and root vegetables into vibrant ceviches. His inventive recipes demonstrate how plant-based cooking can be every bit as satisfying, creative and indulgent as more conventional dishes.

Rodrigo Buanafina, General Manager of Gili Lankanfushi Maldives, comments: “Seeing Plant to Plate in print is a proud moment for everyone at Gili Lankanfushi. Chef Hari has shaped the culinary identity of the island for two decades, and this beautiful book captures his creativity, his passion for sustainability and the generosity he shows to every guest who sits at his table. Knowing that a portion of the proceeds will support the Cancer Society of Maldives makes it all the more special. It is a wonderful way for guests, old and new, to take a taste of the Gili experience home with them.”

Katie Nicholl, international broadcaster and author of the cookbook, comments: “To be clear, this is not just a book for vegans, it is a book for anyone who loves food, is passionate about healthy eating and is curious about blending new tastes and flavours and creating something truly spectacular. There is no end to Chef Hari’s creativity, he can create a tastebud tingling masala ‘steak’ from tofu, pan seared ‘scallops’ out of radishes… This is a book to inspire and surprise you and teach us all that vegan food can be creative, exciting and above all, delicious.”

Featuring stunning photography by acclaimed photographer Mel Yates, Plant to Plate combines evocative imagery of island life with easy-to-follow recipes designed for delicious and healthy everyday living. The result is a visually striking keepsake that transports readers to the shores of Gili Lankanfushi with every turn of the page.

Plant to Plate Vegan Recipes from Gili Lankanfushi Maldives is now available for $129 USD with 25% of the profits going towards Cancer Society of Maldives (CSM). Sample recipes are available on request. Order your copy here.

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