News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
The St. Regis Maldives Vommuli Resort unveils ‘Chapter X’ for 10th anniversary
The St. Regis Maldives Vommuli Resort announces its most anticipated festive season yet, commemorating a decade of unparalleled luxury with distinct celebration themed “Chapter X: Celebrating 10 Years Through the Island’s Story.” From December 20, 2026 through January 7, 2027, the private island resort will celebrate the story of Vommuli Island, Maldivian heritage, and the timeless traditions that define the St. Regis experience.
Over the past decade, The St. Regis Maldives has been consistently recognized among the Indian Ocean’s leading luxury resorts, distinguished by exceptional design, nature, culture, and bespoke service. Marking a significant milestone, this festive season pays tribute not only to the architectural vision and natural beauty of Vommuli Island, but also to the cherished memories created by families, couples, and generations of guests who have made the island part of their own story.

Inspired by the island’s four ecological zones, Lagoon, Beach, Jungle, and Coast, the festive program invites guests of all ages to explore Vommuli through immersive experiences that inspire connection, wonder, and togetherness.
In the Lagoon Zone, where the ocean shapes both landscape and imagination, marine life and iconic overwater architecture. Sunset celebrations and ocean-inspired dining overlooking the turquoise lagoon honor the beauty of the Maldives and the adventures that await beneath its waters.
The Beach Zone reflects the island’s origins and the enduring traditions of Maldivian coastal life. Here, festive gatherings and family experiences celebrate the warmth of the season, drawing inspiration from the fishermen’s huts that once lined these shores and the generations who called the ocean their home.
Within the lush Jungle Zone, Vommuli House becomes a place of shared learning, where young explorers and multi-generational families engage with the island’s biodiversity through nature-inspired activities, storytelling, and educational experiences.

The Coastal Zone pays homage to the Maldives’ seafaring heritage, expressed through architecture modelled after the graceful dhoni. Against panoramic ocean views, families can reconnect through meaningful moments and the joy of time spent together.
Together, these four environments will serve as the backdrop for a festive calendar of gastronomy, restorative experiences, entertainment, culture, and signature St. Regis traditions.
“As we celebrate ten remarkable years at The St. Regis Maldives Vommuli Resort, this festive season represents not only a milestone for the resort, but also a celebration of the countless memories created by our guests who have become part of our story,” says Ozgur Cengiz, General Manager of The St. Regis Maldives Vommuli Resort. “Chapter X invites guests to experience the spirit of Vommuli Island while honouring our legacy and creating new traditions for generations to come.”

A Festive Calendar Designed for Every Generation
From timeless family traditions to exceptional culinary experiences, the festive program has been crafted to delight guests across generations.

The season begins with the enchanting Christmas Tree Lighting Ceremony, followed by the arrival of Santa, festive treats, island-wide activities, and dedicated children’s programming. Adults can indulge in exceptional dining experiences, wine journeys, restorative rituals, and bespoke island experiences.
Signature occasions include gala dinners, immersive culinary showcases, and wellness experiences inspired by the rhythms of island life. As the year draws to a close, guests will gather for a spectacular New Year’s Eve celebration, culminating in a dazzling fireworks display illuminating the Indian Ocean sky.

Festive Getaway Package
For families and loved ones seeking to share precious moments over the holiday, The St. Regis Maldives Vommuli Resort introduces the Festive Getaway Package to elevate seasonal escapes with exclusive privileges, and the signature St. Regis butler service. Guests can book by November 15, 2026 for stays from December 15, 2026 to January 15, 2027.

Designed to complement the resort’s landmark 10th anniversary, the package provides an invitation to experience Vommuli Island at one of its most anticipated times of year.
For more information or to make a reservation, please visit stregismaldives.com.
Awards
Ellaidhoo, Hakuraa Huraa Maldives secure double TTM awards win for Cinnamon
Cinnamon Hotels & Resorts Maldives celebrated a double win at the Travel Trade Maldives Awards 2026, with Ellaidhoo Maldives by Cinnamon recognised among the winners in the Best Dive Resort category and Cinnamon Hakuraa Huraa Maldives among the winners for Best Honeymoon Destination, celebrating two distinctive island experiences within the brand’s Maldives portfolio.
The awards were presented at the TTM Awards & Gala 2026, held at CROSSROADS Maldives on 27 August, marking the conclusion of the 10th edition of TTM Maldives. The annual awards celebrate achievements across the Maldivian tourism and hospitality industry, recognising resorts and experiences that continue to shape the destination’s diverse tourism offering.
For Ellaidhoo Maldives by Cinnamon, the recognition celebrates an island where diving has long been at the heart of the experience. Located in North Ari Atoll, the resort is surrounded by a spectacular house reef, regarded as one of the finest in the Maldives, bringing an extraordinary underwater world within easy reach of the island. A 24 hour diving facility gives guests greater freedom to explore beneath the surface, while more than 50 nearby dive sites reveal an abundance of marine life and some of the atoll’s most rewarding underwater encounters.
“Diving is deeply connected to the identity of the resort and has been part of the island’s story for many years. We are fortunate to have an incredible house reef on our doorstep and access to some remarkable dive sites across North Ari Atoll, but what makes this recognition especially meaningful is the dedication of the teams who help our guests experience this underwater world every day,” said Hassan Shihab, Resort Manager, Ellaidhoo Maldives by Cinnamon.
From the underwater world of North Ari Atoll to the tranquillity of Meemu Atoll, Cinnamon Hakuraa Huraa Maldives offers a distinctly different expression of the destination. The five star adults only resort stretches across two islands, creating a setting defined by space, privacy and serenity. Overwater and beach accommodation, sweeping lagoon views and memorable sunsets set the scene for couples seeking time away together, complemented by intimate experiences designed around the natural beauty and unhurried rhythm of island life.

“Our resort has always had a natural sense of romance, shaped by the privacy of our two islands, the beauty of the lagoon and the feeling of being away from everything. As we continue our journey as an adults only resort, being recognised among the Best Honeymoon Destinations is particularly meaningful. It reflects what our team strives to create for every couple who stays with us, the space and setting to slow down, reconnect and leave with memories that belong entirely to them,” said Rajeeva Rajapakse, General Manager, Cinnamon Hakuraa Huraa Maldives.
Together, the two wins reflect the breadth of experiences found across Cinnamon Hotels & Resorts Maldives. Ellaidhoo Maldives by Cinnamon invites travellers to discover the Maldives beneath the surface, while Cinnamon Hakuraa Huraa Maldives creates an intimate setting for couples seeking privacy, romance and time together.
Action
Pullman Maldives Maamutaa adds six Leopard Sharks to Maldives identification database
Pullman Maldives Maamutaa continues its ongoing marine conservation journey with the identification of Six Individual Indo-Pacific Leopard Sharks along the resort’s house reef. The sharks were documented through photographic observation and submitted to the MIYARU, the Maldives’ national non-profit organisation and research network focused on collaborative shark research and conservation.
The six identified sharks namely Atlas (LS081), Aurelian (LS083), Kikongo (LS090), Ambala (LS091), Ingwe (LS096), and Fowler (LS097) – can each be recognized by their distinctive patterns of dots and spots. Similar to a human fingerprint, these natural markings are unique to every shark, enabling marine researchers to identify individuals when they are encountered again.

By documenting these individual sharks, Pullman Maldives Maamutaa is contributing to a growing body of knowledge about the species and how it uses local reef habitats. Each sighting adds another piece to the wider picture of leopard shark presence and movements in the Maldives, supporting continued awareness, research and conservation.
For Pullman Maldives Maamutaa, conservation is about creating meaningful connections with the natural world. From a passing encounter with a leopard shark to learning how individual animals can be recognized beneath the surface, every discovery can offer a new perspective on the living reef.

The identification of these six leopard sharks reflects the resort’s continued approach to marine conservation through attentive observation, responsible marine experiences and collaboration with conservation partners.
As monitoring continues, Pullman Maldives Maamutaa invites guests to discover its house reef not simply as a destination beneath the surface, but as a living environment shared with an extraordinary diversity of marine life.
With every sighting, every photograph and every new record, the resort continues to build a deeper understanding of the waters surrounding Maamutaa – inspiring greater appreciation for the wildlife that calls the Maldives home.

Kayla Shortt is Pullman Maldives Maamutaa’s in-house Marine Biologist and PADI IDC Staff Instructor, who coordinated the in-water observations, photographic documentation and identification submissions that resulted in the six individual records.
Originally from South Africa, she has worked across five-star resorts in the Maldives since 2021, bringing together her experience in marine tourism and practical conservation.

Her expertise spans reef-health monitoring, turtle rehabilitation and shark behavior, with a particular focus on creating greater awareness and understanding of the marine environment.
At Pullman Maldives Maamutaa, Kayla makes marine science engaging and accessible, connecting guests with the underwater world while supporting the resort’s ongoing conservation efforts. Through her work, she contributes to a deeper understanding of the Maldives’ marine environment and the remarkable wildlife that calls it home.
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