News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Atmosphere Kanifushi celebrates one year of Essens Spa
Atmosphere Kanifushi Maldives has marked a significant milestone as Essens Spa celebrates its first anniversary. Since its launch in June 2025, Essens Spa has redefined the luxury wellness landscape in the Maldives, welcoming guests of all ages on a transformative journey of relaxation, rejuvenation, and renewal set against the breathtaking natural beauty of Kanifushi Island.
Over the past year, Essens Spa has established itself as one of the most sought-after wellness destinations in the premium Maldives segment. Nestled amidst lush tropical foliage and a tranquil beachfront, the spa has delivered thousands of immersive wellness journeys, holistic rituals, and signature treatments to guests from around the world, earning recognition for its unwavering commitment to quality, authenticity, and care.
In its first year, Essens Spa has carved a distinctive identity within the Maldives wellness space. As the only spa in the premium segment to offer ELEMIS BIOTEC facials, Essens has set a new benchmark in advanced skincare, with therapies including ultrasonic peels, microcurrent sculpting, and LED light therapy attracting discerning global travellers.
The signature Essens Spa Journey—a 150-minute immersive ritual featuring a coconut scrub, full-body massage, traditional haircare ritual, and coconut milk bath using locally sourced Maldivian ingredients—has become one of the resort’s most celebrated experiences. Equally acclaimed is the Healing Touch Massage, which uses warm Maldivian sand compresses to deliver deep relaxation and restoration.
Beyond individual treatments, Essens Spa has evolved into a holistic wellness destination offering yoga sessions, Ayurvedic programmes, detox rituals, couples’ therapies, and a comprehensive salon experience. Each offering reflects the spa’s core philosophy: wellness is not a moment, but a journey.
A defining pillar of Essens Spa has been its commitment to inclusive wellness. From thoughtfully curated Kids Spa Experiences introducing younger guests to self-care, to Teen Wellness Rituals supporting balance and well-being, and intimate Couples’ Journeys designed for connection, Essens Spa has created a rare sanctuary where every member of the family feels welcome. This inclusive approach has resonated strongly, with families forming a meaningful segment of the spa’s growing loyal clientele.
The first anniversary also reflects a moment of heartfelt gratitude, acknowledging the collective effort behind Essens Spa’s success. From the dedication of the spa team and the continued support of the resort’s operations, to the invaluable contributions of partners and collaborators, Essens Spa stands as a testament to shared commitment and passion. At its core lies a belief in creating meaningful, lasting experiences for guests, guided by inspiration, teamwork, and a deep-rooted vision that continues to evolve with every passing year.

Commenting on the occasion, Ram Bhoyroo, General Manager, Atmosphere Kanifushi Maldives said “When we launched Essens Spa, our vision was to create a space where every guest regardless of age could genuinely reconnect with themselves and the natural world around them. One year on, that vision has become a reality, and it has surpassed even our own expectations. The warmth and dedication of our spa team, combined with the extraordinary natural setting of Kanifushi, has made Essens Spa a truly special place. We are deeply proud of what has been built here in just one year, and we are excited about the chapters still to come.”
Kamroon, from the ownership, Atmosphere Kanifushi Maldives, added, “Essens Spa was born from a deeply personal belief that true luxury is not simply about beautiful spaces or exceptional service, but about how a place makes you feel when you leave it. From the very beginning, our intention was to create a wellness sanctuary that carried the soul of the Maldives within every treatment, every ritual, and every moment of stillness it offers its guests. One year on, seeing Essens Spa flourish touching the lives of so many guests from around the world fills me with immense pride and gratitude. This is only the beginning of a journey we have always believed in deeply.”
As Essens Spa enters its second year, Atmosphere Kanifushi Maldives remains committed to further elevating its wellness offering. Plans are underway to introduce new signature rituals, expanded Ayurvedic programmes, and curated wellness retreats designed to meet the evolving needs of its global guests.
This anniversary marks not only a celebration of what has been achieved, but also a renewed commitment to the journey ahead—one defined by healing, intention, and the timeless beauty of the Maldives.
Awards
Sirru Fen Fushi secures dual nomination in Condé Nast Traveler Awards
Sirru Fen Fushi – Private Lagoon Resort has been nominated in both the Condé Nast Traveller (UK) and Condé Nast Traveler (US) Readers’ Choice Awards 2026, reflecting recognition across two of the travel industry’s established global platforms.
The annual awards highlight hospitality brands based on guest feedback, with nominations reflecting performance across areas such as service, design, wellness and overall guest experience.
Located within one of the Maldives’ larger resort lagoons, Sirru Fen Fushi is known for features including the Coralarium, an underwater art installation, as well as its approach to sustainability and wellness. The resort said the dual nomination reflects its continued focus on delivering guest experiences aligned with international expectations.
According to the property, its offering combines accommodation, dining and wellness programmes within a natural island setting, supported by service and curated activities.
In a statement, resort management said the nomination acknowledged both the contribution of its team and the support of its guests.
“We are honoured to be nominated in both editions of the 2026 Readers’ Choice Awards,” the resort said. “This recognition is a testament to our dedicated team and the heartfelt support of our guests. We remain committed to creating experiences that resonate long after our guests return home.”
Voting for the Condé Nast Traveler (US) Readers’ Choice Awards and Condé Nast Traveller (UK) Readers’ Choice Awards is open until 30 June 2026.
Action
The St. Regis Maldives Vommuli Resort adds padel court to wellness offering
The St. Regis Maldives Vommuli Resort has introduced a new padel court as part of its ongoing development of wellness and recreational facilities, expanding its racquet sports offering alongside the existing tennis court at Vommuli House.
The addition reflects increasing global interest in padel and forms part of the resort’s approach to providing activity-based experiences for guests within its island setting. Located within landscaped surroundings, the court is available for both casual play and structured sessions, including coaching with a resident padel professional.
According to the resort, the facility is intended to cater to a range of skill levels and provides an option for guests seeking to incorporate physical activity into their stay.
The introduction of the padel court is part of a broader expansion of the resort’s wellness programme. Guests also have access to fitness and wellbeing activities including Tabata and boxing sessions, reformer Pilates, and guided yoga and meditation classes held at the Yoga Sala.
In addition, the resort has upgraded its fitness centre with equipment from Technogym, including the Artis Cardio, Skillrun and Strength series. The facility is designed to maximise natural light and views of the surrounding ocean environment.
The upgraded gym also includes the Technogym Checkup System, which provides assessments of body composition, posture and performance, allowing for the development of personalised fitness programmes for guests.
Through these additions, The St. Regis Maldives Vommuli Resort continues to expand its wellness and recreation offering, with a focus on integrating fitness, sport and wellbeing into the guest experience.
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