News

PER AQUUM unveils new brand identity

Published

11 years ago

May 16, 2015

Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Related Topics:Featured Huvafen Fushi Niyama Per AQUUM

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Brennia Kottefaru kicks off holiday season with joyful cake mixing celebration

Published

4 hours ago

November 28, 2025

m@ldives

The festive season at Brennia Kottefaru kicked off with the annual Christmas Cake Mixing Ceremony at La Pella Main Bar, bringing guests and staff together in celebration. Participants mixed a fragrant blend of dried fruits, nuts, and spices, filling the air with the warm scents of cinnamon, nutmeg, and rum.

The event was a joyful gathering, where laughter, holiday cheer, and shared memories created a true sense of togetherness. Brennia Kottefaru’s welcoming spirit shone through, making it the perfect tropical escape to celebrate the holidays. This Christmas, join the team at Brennia Kottefaru to experience festive traditions that will create sweet memories to last a lifetime

Nestled in the heart of Raa Atoll, Brennia Kottefaru is home to 187 spacious villas, surrounded by lush nature, panoramic beaches, and a turquoise lagoon. The resort’s passionate hosts ensure that every stay is personal, authentic, and unforgettable.

Entertainment

Holiday Inn Resort Kandooma Maldives announces week-long Music in Paradise experience with Kate Miller-Heidke

Published

7 hours ago

November 28, 2025

m@ldives

Holiday Inn Resort Kandooma Maldives, in partnership with Music in Paradise, has announced that acclaimed Australian artist Kate Miller-Heidke will perform live at the private island resort from 3 – 10 October 2026.

Renowned for her soaring vocals, magnetic stage presence and evocative storytelling, Kate is one of Australia’s most distinctive and celebrated performers. A classically trained vocalist from the Queensland Conservatorium, she moves effortlessly between pop, folk and opera. Alongside her chart-topping solo work, Kate and longtime collaborator Keir Nuttall composed the original music for Muriel’s Wedding The Musical and together with Iain Grandage and Lally Katz, the award-winning opera The Rabbits. In 2019, she captivated global audiences when she represented Australia at Eurovision with her hit “Zero Gravity”, and more recently has acted as a coach on The Voice Australia.

Kate’s debut at Kandooma Maldives will feature three intimate sunset concerts in an exclusive beachside setting with audiences capped at just 200 guests. Attendees can expect beloved favourites, reimagined arrangements and a few special surprises in an unforgettable island atmosphere.

Holiday Inn Resort Kandooma Maldives General Manager, Mark Eletr, said: “We couldn’t be more excited to welcome Kate to Kandooma next year. Her unmistakable voice, magnetic stage presence, and those breathtaking, angelic high notes promise a magical week of music on our beaches. With three intimate sunset concerts, it’s an experience our guests will be talking about for years to come.”

The first-release Ultimate Experience Package is now available at a special launch rate of A$5,790 per person twin share (regular price A$6,590). The package includes:

Seven nights in a stunning Overwater Villa (3–10 October)
Welcome bottle of sparkling wine
Entry to three performances
Music in Paradise welcome bag, event poster & t-shirt
Welcome drinks with the Music in Paradise team
Meet & greet with Kate
Professional photo with Kate
Return shared speedboat airport transfers
Daily buffet breakfast at Kandooma Café
Complimentary snorkel trip & snorkelling gear
Unlimited group yoga sessions
Unlimited group “Learn to Surf” experiences
Ultimate Dolphin Cruise
Welcome drink and cold towel on arrival
Tea, coffee and water provisions in-villa daily
Music in Paradise Traveller Care Guarantee

Additional early-bird packages start from A$3,490 per person. Full details, please visit the event website.

News

JOALI BEING partners with Munich’s LVATE to launch science-led skin longevity facials

Published

7 hours ago

November 28, 2025

m@ldives

JOALI BEING, the transformative Well-Living island in the Maldives, has announced an exclusive partnership with Munich’s boutique dermatology and aesthetics clinic, LVATE, bringing together expertise in skin health with sensory wellbeing. From 2026, guests will be able to experience bespoke LVATE Signature Facials, created by renowned physicians PD Dr med. Anne Gürtler (dermatologist) and Dr med. Lukas Kohler (plastic surgeon).

Founded in Munich by Dr Anne Gürtler and Dr Lukas Kohler, LVATE combines cutting-edge technology with science-backed expertise to deliver exceptional, personalised facial treatments. Led by a team of specialists in dermatology, aesthetics and cosmetics, LVATE is dedicated to enhancing natural beauty with precision, safety and lasting results.

Guided by a holistic philosophy that engages all the senses, LVATE creates more than treatments — it creates meaningful experiences. Time is taken to listen, to care and to restore. The focus is on optimisation, not transformation, welcoming everyone — whether seeking subtle enhancement or addressing specific skin concerns — and helping each guest feel at ease in their own skin.

“We bring together the best of two worlds: science-based dermatology and the transformative calm of JOALI BEING,” says PD Dr. med. Anne Gürtler. “Our goal is not perfection, but long-term skin health and natural balance.”

The new LVATE Facials combine Bavarian herbal tradition, advanced technology, and the restorative atmosphere of the island. Each treatment follows a clear philosophy: optimisation instead of transformation.

“We want to emphasise the natural beauty of our guests, not change them,” says Dr. med. Lukas Kohler. “It’s about trust, precision, and a noticeable sense of well-being – inside and out.”

During select periods such as Christmas, New Year, and Easter, PD Dr med. Anne Gürtler and Dr med. Lukas Kohler will be personally present at JOALI BEING to offer expert consultations focused on skin health and longevity.

These 60-minute sessions combine dermatological diagnostics, nutritional guidance, and holistic aesthetic insight to create a personalised Skin Longevity Plan — including recommendations on lifestyle, mindfulness, and nutrition.

This collaboration reflects the shared philosophy of JOALI BEING and LVATE — a commitment to holistic wellbeing that unites science, mindfulness, and sensory immersion. Together, they invite guests on a transformative journey of renewal, where vibrant energy, balance, and natural beauty come together in harmony. Rooted in the Joy of Well-Living, this partnership embodies the island’s vision of helping guests feel better, lighter, and more connected — body, mind, and skin.

JOALI BEING offers villas from USD 2,326 per night, based on two persons sharing an Ocean Pool Villa on a B&B basis. For bookings and further information, please contact reservations.being@joali.com