Connect with us

News

PER AQUUM unveils new brand identity

Published

on

PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Family

Reethi Faru Resort celebrates Halloween with family activities and costume party

Published

on

On 31 October, Reethi Faru Resort invites guests to discover a different side of the Maldives, as the island transforms into a tropical Halloween escape filled with family fun, creative costumes, music, themed dining and unforgettable island moments.

Set against the turquoise waters of the Indian Ocean, Halloween at Reethi Faru brings together the playful spirit of the season with the natural beauty and relaxed atmosphere of a Maldivian island. From afternoon activities for younger guests to an evening costume celebration, the programme offers something for everyone.

Halloween Fun for Little Ones

The celebrations begin with a dedicated afternoon of Halloween fun for younger guests. Children can get into the spirit of the occasion with face painting, themed games and specially curated activities designed to encourage creativity, imagination and plenty of laughter.

Families are invited to embrace the occasion together, with little ones transforming into their favourite Halloween characters before enjoying an afternoon of playful island adventures.

A Night of Costumes, Music and Celebration

As the sun sets and the island takes on a different atmosphere, the celebrations continue with the Halloween Costume Party.

Guests are invited to dress up and join an evening of DJ music, dancing and Halloween entertainment, with the island providing a unique tropical setting for creative costumes and festive fun.

From mysterious characters to imaginative creations, the costume party brings guests together for an evening where the unexpected feels right at home in paradise.

A Halloween Feast with a Tropical Twist

Food is at the heart of every celebration, and Halloween at Reethi Faru is no exception.

The resort’s culinary team will create a specially themed Halloween buffet, featuring a selection of international and local flavours presented with a creative seasonal twist. From the buffet to the bar, the Halloween spirit continues with specially prepared Halloween cocktails, adding a playful finishing touch to the evening.

Halloween Under the Maldivian Sky

Celebrating Halloween in the Maldives offers a setting unlike any other.

As darkness falls, the sounds of the ocean replace the bustle of everyday life, while the moonlight reflects across the lagoon and the island’s tropical surroundings create an atmospheric backdrop for the evening’s celebrations.

This combination of Halloween tradition and Maldivian island life makes the experience at Reethi Faru distinctive. The result is a celebration that feels festive and familiar, yet entirely at home in paradise.

Whether travelling with family, enjoying a romantic escape or simply looking to experience the Maldives in a different way, guests can join the festivities and create their own Halloween memories on the island.

A Different Kind of Halloween

On 31 October, Reethi Faru Resort invites guests to leave the ordinary behind and experience Halloween where tropical island life meets the spirit of the season.

With creative activities, costumes, music, cuisine and the beauty of the Maldivian night providing the backdrop, Halloween at Reethi Faru offers a celebration that is playful, atmospheric and uniquely island-inspired.

Continue Reading

News

Nova Maldives invites independent travellers to reconnect during Solo Traveller Month

Published

on

With solo travel increasing year on year, and more independent travellers seeking purpose, flexibility and meaningful connection, Nova Maldives opens its shores to the solo spirit for a late summer reset.

Following PADI AWARE Week centered on marine conservation and ocean stewardship, the month is set to take an inward turn for the return of Solo Traveller Month, dedicated to holidays for one, with thematic practitioner-led sessions and holistic experiences that can be enjoyed alone, or with newfound company.

A Weekend of Coming Home to Yourself

From 25-30 September, the resort will welcome Pika Dubey, award-winning ELLE Mental Wellness Expert 2025 and founder of The Head Space Lab to host three workshops open to all guests, designed to form a journey that promotes self-discovery, anchoring, and release:

  • Notes to Self: Guided Journaling & Reflection: With prompts and helpful tips for guests to discover where they are, pause and reflect, and reconnect with what matters most to them.
  • The Reconnection Circle: A heart-to-heart workshop on emotional wellbeing, boundaries and life transitions, using psychological frameworks, closing with a “letter to your future self” exercise to put insights into words.
  • The Ritual of Release: A symbolic fire ceremony that turns reflection into action, letting burdens go and making space for what comes next.

Pika is an experienced professional who has dedicated her career to progressing mental health education and awareness across India. Having partnered with organisations to extend mental health access to underserved communities, and as an alumna of the National Healthcare Academy, Yale and Harvard, she brings a wealth of hands-on experience to equipping people with the tools to build resilience and cultivate inner peace at every stage in life.

The Journey Continues, At Your Own Pace

Beyond these sessions, travellers can also sample additional experiences at Nova that fosters stillness, with a chance to experiment with a retreat-style experience without signing up to a fixed schedule. The resort weekly programme ranges from group yoga across various modalities: from Vinyasa to Surya Namaskar (Sun Salutation) and Hatha, to sound baths with singing bowls, gongs and ocean drums, and Bodu Beru drumming classes rooted in Maldivian tradition, a meditative practice that encourages bonding through shared beats and vibrations.

Elsewhere on the island, solos can graze on plant-based Maldivian small bites at Soul Kitchen’s all-day dining, or slip beneath the surface to snorkel and dive alongside whale sharks and manta rays. For something more private still, curated sandbank escapes offer guests a slice of paradise entirely their own, after which they can settle into Mizu, the resort’s overwater pavilion, for a Teppanyaki dinner inspired by seafood and seaweed under the open sky.

These experiences reflect Nova’s belief in conscious connection, prioritising quality over quantity, where casual gatherings and shared moments create a natural setting for like-minded travellers to meet and connect over common interests.

Whether venturing out for their first solo trip or their tenth, Nova invites travellers to embrace a softer escape and experience the beauty of the South Ari Atoll. Beach Villas are available to book from £363/night and Water Villas from £439/night on Full Board, with up to 50% off room rates on nova-maldives.com.

Continue Reading

News

Sun Siyam marks Golden Week across Iru Veli, Vilu Reef with dining and island experiences

Published

on

This Golden Week, Sun Siyam Iru Veli and Sun Siyam Vilu Reef, two of Sun Siyam’s Privé Collection retreats in the Maldives, invite guests to celebrate one of the year’s most anticipated holiday periods with seven days of island experiences centred around togetherness, gastronomy, wellbeing and discovery.

From 1 to 7 October 2026, both resorts will bring their own character to the occasion, combining thoughtful Chinese-inspired touches with the warmth, natural beauty and sense of place that define a Sun Siyam escape. From sharing memorable meals and slowing down at the spa to discovering the Indian Ocean together, couples, families and friends can experience Golden Week at their own pace.

Golden Week at Sun Siyam Iru Veli

At Sun Siyam Iru Veli, Golden Week is shaped around time well spent together, with gastronomy and shared experiences at the heart of the programme.

Chinese-inspired flavours and hotpot experiences bring a familiar taste of the occasion to the island, while lantern-lit evenings by the beach combine dining with live entertainment and the sound of the Indian Ocean. Maldivian touches are woven throughout the week, adding a strong sense of place and allowing guests to experience the destination alongside the celebration.

Beyond the table, the programme creates plenty of opportunities to slow down, reconnect and explore. Ocean Spa brings a restorative element to the week with a special herbal rejuvenation offer, while younger guests can enjoy playful cultural activities at Turtle Kidz Club.

For those looking for adventure, the waters surrounding Dhaalu Atoll offer another side to Golden Week. Guests can set out in search of whale sharks, discover the underwater world through scuba diving, or take to the lagoon with flyboarding and extended Jet Car rides.

Whether spent exploring beneath the surface or simply enjoying time together by the ocean, the week is designed to leave guests the freedom to experience the island in their own way.

For more information and to view the detailed programme of Sun Siyam Iru Veli, please visit the resort’s website.

Golden Week at Sun Siyam Vilu Reef

At Sun Siyam Vilu Reef, Golden Week takes on a spirited ocean-inspired character, bringing together vibrant dining, family experiences, wellbeing and aquatic adventure.

The culinary journey moves from dedicated Chinese live-cooking stations to seafood barbecues beside the Indian Ocean. For a distinctly Maldivian experience, Golden Catch & Grill invites guests to head out onto the water, catch their own fish and enjoy it freshly prepared in traditional island style.

The celebration continues beyond the dining table. The Spa offers restorative wellness rituals for guests looking to slow down, while Island Movie Magic brings families together for cinema by the sea.

Out on the water, family dive journeys, guided Seabob experiences, introductory scuba excursions and the snorkelling adventures offer different ways to discover the surrounding marine world. As the day draws to a close, Golden Hour Jet Car rides bring an exhilarating finish to the afternoon against the colours of the Maldivian sunset.

For more information and to view the detailed programme of Sun Siyam Vilu Reef, please visit the resort’s website.

Two Islands, Two Ways to Celebrate

While Iru Veli and Vilu Reef each bring their own personality to Golden Week, both reflect the spirit of Sun Siyam’s Privé Collection: intimate island escapes where experiences feel personal, days unfold naturally and the Maldives remains at the heart of every stay.

From sharing a hotpot beside the ocean and discovering Maldivian flavours to exploring tropical reefs or simply watching the sunset together, the programmes are designed around what matters most during Golden Week, having the time and space to reconnect with the people who matter.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.