News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Centara Hotels & Resorts, Thailand’s leading hotel operator, has on April 1 officially opened Centara Grand Lagoon Maldives with an exclusive introductory offer. Guests are invited to experience this tranquil island retreat with special privileges and premium benefits, including Stay 4, Pay 3 and Stay 7, Pay 5 packages, upgrades, and more, for a limited time only.
Representing the final piece in Centara’s vision of offering extraordinary experiences across four distinctive properties in the Maldives, each catering to unique traveller preferences, Centara Grand Lagoon Maldives features 142 elegantly designed beachfront and overwater accommodations that perfectly complement the natural beauty of the surroundings. This private island sanctuary seamlessly blends Thai-inspired hospitality with Maldivian allure, inviting guests to indulge in world-class dining across multiple restaurants and bars, and experience rejuvenating wellness journeys at the serene Spa Cenvaree Retreat.
The opening of this stunning property also signifies the completion of The Atollia by Centara Hotels & Resorts, a visionary project set to redefine experiential travel in this breathtaking destination. As part of this exclusive multi-island destination, Centara Grand Lagoon Maldives blends sophisticated tranquillity with immersive experiences, catering to discerning travellers seeking a refined escape while also granting guests unprecedented access to the thrilling water attractions and vibrant facilities of neighbouring Centara Mirage Lagoon Maldives.
“We are thrilled to officially welcome guests to Centara Grand Lagoon Maldives this April,” said Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives & Centara Mirage Lagoon Maldives. “From our picturesque beachfront and overwater villas to our exquisite dining and holistic wellness journeys, our team has worked tirelessly to ensure every aspect of this magnificent property exceeds expectations. We look forward to offering travellers a truly distinctive experience that captures the essence of both Centara’s signature warm hospitality and the beauty of this Maldivian paradise.”
To celebrate the grand opening, Centara invites guests to take advantage of its Grand Island Indulgence: Exclusive Introductory Offer. Book from now until 30th June 2025 for stays between 1st April and 15th October 2025 and enjoy the privilege of staying 4 nights while only paying for 3, or extend your escape with Stay 7, Pay 5. This offer also includes meal plan upgrades, complimentary champagne and couples’ massages, exclusive access to The Club, a choice of an ocean excursion, plus extra perks for CentaraThe1 members and more.
For more information about Centara Grand Lagoon Maldives or to make a reservation, please visit https://www.centarahotelsresorts.com/centaragrand/cglm/introductoryoffer.
Holiday Inn Resort Kandooma Maldives invites families to embrace the spirit of Easter with an exciting line-up of activities and themed experiences from 18 to 24 April 2025. Set on a private island in the South Malé Atoll, the resort offers the perfect setting for a memorable tropical Easter escape.
A Week of Wholesome Adventures at Kandoo Kids’ Club
The Easter celebrations centre around the Kandoo Kids’ Club, open daily from 8:00 am to 8:00 pm for children aged 4 to 12. Supervised by a caring and energetic team, it will offer a rotating schedule of themed activities, including nature exploration, wellness-focused fun, traditional Maldivian experiences, Easter celebrations, and ocean discovery that little VIPs will surely enjoy.
Island-Wide Easter Fun
Families can enjoy a week full of island-wide Easter activities. On Easter Sunday, 20 April, guests can participate in Easter card making, egg painting and decoration, and a festive Easter Egg Hunt. The evening will conclude with an International Easter Dinner Buffet at Kandooma Café, showcasing a diverse selection of global flavours, from roast lamb and seafood to bunny-themed treats and indulgent desserts.
Throughout the week, guests can also participate in various recreational activities, including sunset cruises, snorkelling adventures, volleyball matches, and an Easter-themed movie night under the stars.
Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, shared: “Easter is a time for families to come together, and at Kandooma, we’re proud to offer a setting where guests of all ages can connect, celebrate, and create special memories. Our team puts great care into crafting meaningful experiences, especially for our younger guests, and we’re excited to welcome families for a truly unforgettable Easter week.”
Plan the Perfect Family Escape
Families looking to make the most of Easter at Kandooma Maldives are encouraged to take advantage of the Family Getaway package. This special offer includes family-friendly accommodation, thoughtful amenities, memorable island experiences, and the added benefit of kids staying and dining for free. Terms and conditions apply.
For bookings and more information, visit https://maldives.holidayinnresorts.com/hotel-offers/family-getaway/. For the full Easter 2025 Brochure, visit https://holidayinn.aflip.in/HIRKM_EasterBrochure.html.
News
Celebrate sustainability, exclusive offers, meaningful connections at Banyan Tree Vabbinfaru, Dhawa Ihuru
Banyan Tree Vabbinfaru and Dhawa Ihuru, renowned for their luxury hospitality and sustainability ethos, continue to set benchmarks in eco-luxury experiences, community engagement, and environmental stewardship.
Banyan Tree Vabbinfaru Named Top 10 Maldives Resort by DestinAsian 2025
Banyan Tree Vabbinfaru has been honoured as one of the Top 10 Best Maldives Resorts at the prestigious DestinAsian Readers’ Choice Awards 2025, voted by luxury travellers from Asia-Pacific region. This accolade underscores the resort’s commitment to delivering authentic barefoot eco-luxury experiences while championing environmental conservation and fostering deep connections within the local community.
Exclusive Offer: Stay More, Pay Less, Save up to 30%
Guests planning an extended tropical getaway can now take advantage of the enticing “Stay More, Pay Less” offer available at both Banyan Tree Vabbinfaru and Dhawa Ihuru. This special promotion invites travellers to indulge longer in unparalleled luxury and experience the Original Maldives while enjoying savings of up to 30%, 100 USD resort credits along with other additional exclusive benefits. Full details of these exceptional offers can be found on the resorts’ official websites:
A Memorable Media Iftar Gathering
On 20 March 2025, Banyan Tree Vabbinfaru and Dhawa Ihuru proudly hosted a special Media Iftar Gathering to express heartfelt appreciation for the immense contributions of local media partners. The evening commenced with a warm Iftar at Sangu Garden, followed by a tranquil gathering at Madi Hiyaa – paying tribute to the media’s vital role in shaping and promoting Maldivian tourism both locally and beyond.
Honouring Earth Hour 2025
Reflecting a profound commitment to sustainability, Banyan Tree Vabbinfaru and Dhawa Ihuru joined millions worldwide in observing Earth Hour on 22nd March. Guests and associates began the evening with a serene sunset meditation. Following this peaceful reflection, a soulful acoustic performance illuminated by candlelight captivated attendees. As the resort lights dimmed, the shoreline came alive with beautifully illuminated 60+ signage, symbolising global unity in conservation and underscoring the powerful impact of collective, purposeful action.
Community Clean-up at Huraa Island
Reaffirming their dedication to environmental stewardship, associates and guests from both resorts joined the local community on Huraa Island for a significant clean-up effort. Working closely with the Huraa island council and local residents, the enthusiastic team collected nearly 100 kilograms of waste from critical mangrove areas. This monthly initiative reflects Banyan Tree Group’s ongoing commitment to “Embracing the Environment,” consistently demonstrated over the past 30 years.
Empowering Future Conservationists
In support of cultivating the next generation of marine conservationists, Banyan Tree Vabbinfaru hosted an educational visit from Himmafushi High School. Students and teachers participated in an interactive coral biology workshop, which included insightful sessions on the “Story of the Maldives,” marine conservation, and practical coral micro-fragmentation training. The programme concluded with students planting 110 coral fragments in the resort’s nursery, reinforcing their role as future environmental stewards.
Whether you’re seeking serene sanctuary, enriching experiences, or a deeper connection with the natural world and your loved ones, Banyan Tree Vabbinfaru and Dhawa Ihuru invite you to escape, explore, and rediscover the Original Maldives in barefoot eco-luxury.
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