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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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The Westin Maldives Miriandhoo Resort introduces ‘Garden of Eve’ Christmas and New Year celebrations

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The Westin Maldives Miriandhoo Resort invites guests to discover a season of giving and renewal from December 22, 2026, to January 7, 2027. Set amid the natural beauty of Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, the resort’s Garden of Eve festive celebrations will bring together joyful gatherings, nourishing cuisine, family discoveries, and island adventures.

The festivities begin on December 22 with a Tree Lighting Ceremony, illuminating the resort’s Wish Tree, a large Boa’shi gas (velvetleaf soldierbush) at the heart of the island. Decorated with the modest wishes of children supported by the Baa Family and Children Service Center (FCSC) on Eydafushi Island, the tree symbolizes the resort’s commitment to giving back to the community. The Westin Maldives Miriandhoo Resort will fulfill the children’s wishes, and guests are warmly invited to participate in this meaningful gesture of generosity.

The celebrations continue on Christmas Eve with cocktails and music at the Pool Deck, followed by an international buffet dinner at Island Kitchen with seasonal favorites and flavors from around the world. On Christmas Day, Santa Claus makes a special appearance, bringing festive cheer, gifts, and memorable moments for families.

As the final evening of the year approaches, the island transforms into a lush Garden of Eve for a New Year’s Eve celebration under the stars. Inspired by the beauty and abundance of a tropical paradise, the theme brings together nature, wonder, and the promise of new beginnings. Guests can gather for a beachfront gala dinner featuring an abundant feast at lavishly presented culinary stations, with live entertainment and a countdown to the new year. A fireworks spectacle is planned to light up the island sky as the resort welcomes 2027.

Beyond the festivities, the resort offers time to slow down, reconnect, and recharge. Uplifting movement and mindful moments invite guests to embrace the natural rhythm of their surroundings, while younger travelers can create, explore, and make new friends through activities at the Westin Family Kids Club.

At Heavenly Spa by Westin, guests can pause amid the celebrations and unwind with restorative rituals in a tranquil setting. For those seeking adventure, AQUA offers a gateway to the waters of Baa Atoll, where water sports, excursions, and diving invite guests to explore the vibrant marine world surrounding the island.

With 69 villas, each featuring a private pool and uninterrupted ocean views, The Westin Maldives Miriandhoo Resort is a wellness-focused retreat where tranquility meets adventure. Three distinctive dining venues, rejuvenating spa experiences, and family-friendly activities offer guests opportunities to embrace well-being throughout their stay.

To discover more and reserve a festive escape, visit westin-maldives.com.

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Banyan Tree Vabbinfaru welcomes Consuelo Saroyan for exclusive wellness residency

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Banyan Tree Vabbinfaru, the original Banyan Tree resort in the Maldives and a pioneer in holistic wellbeing, has announced an exclusive visiting practitioner residency with Consuelo Saroyan, Founder of Marea Wellness, arriving in January 25 until February 21 2027. Bringing 18 years of international experience in luxury wellness, Consuelo will introduce a distinctive collection of therapeutic experiences, mindful practices and ancient healing rituals, inviting travellers to embark on a journey of self-discovery and inner balance.

Since opening the Maldives’ first resort spa in 1995, Banyan Tree Vabbinfaru has embraced wellbeing as an integral part of its philosophy. This upcoming residency continues that heritage, bringing together traditional healing wisdom and contemporary therapeutic practices in an intimate island setting surrounded by the Indian Ocean.

A New Chapter in Personalised Wellbeing

With an approach that recognises the connection between body, mind and emotions, Consuelo draws on Traditional Chinese Medicine, somatic therapies, yoga, meditation and creative rituals to create meaningful wellbeing experiences.

At the heart of her residency will be the Individual Therapeutic Reset, a personalised journey combining mindful consultation, movement and Conscious Body Therapy. Drawing on traditional techniques such as Tui Na, gua sha and meridian stimulation, the experience is designed to encourage physical relaxation, emotional awareness and a renewed sense of balance.

For couples, the Couples Connection Experience will offer an opportunity to reconnect through guided movement, meditation and shared rituals, creating space for presence, understanding and deeper connection.

Discover the Art of Healing and Connection

Beyond individual therapies, Consuelo will introduce immersive experiences inspired by ancient traditions and the natural world. From the rhythmic sounds of a Shamanic Drum Journey to the mindful creativity of Mandala & Altar Art Creation, each experience invites participants to explore new dimensions of awareness and personal discovery.

A curated programme of intimate group sessions will also feature Ocean Connection Meditation & Sound Healing, Five Elements Nature Connection Meditation, and Yin Yoga & Mindful Movement, encouraging moments of reflection and connection with the surrounding island environment.

An Invitation to Begin Your Journey Within

Set within the natural beauty of Banyan Tree Vabbinfaru, Consuelo’s residency reflects the resort’s enduring commitment to nurturing wellbeing through experiences that extend beyond the spa.

January 25 until February 21 2027, this limited-time residency invites travellers to make wellbeing a meaningful part of their Maldives journey, whether through individual therapeutic sessions, shared experiences or mindful rituals inspired by nature.

Advance enquiries and pre-bookings are now invited, allowing travellers to plan their preferred experiences ahead of their stay.

To discover more about Consuelo Saroyan’s upcoming residency and register your interest, visit here.

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The Nautilus Maldives to celebrate Valentine’s 2027 with ‘Love Freely’ experiences

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This Valentine’s, The Nautilus Maldives invites guests to embrace Love Freely, a celebration centred on freedom, presence, connection and time for one another. On this ultra-luxury bohemian private island hideaway, love finds its own rhythm through quiet mornings, shared discoveries and intimate evenings that invite you to linger.

Time to Rediscover One Another

Set sail as the sun goes down, sipping champagne as live music accompanies your journey and your private chef prepares a bespoke five-course dinner. Beneath the stars, linger over each course, with time for conversation, laughter and quiet moments together as the evening unfolds at your own pace. Beneath the Surface, Together invites beginners to discover scuba diving as a couple, followed by an unhurried dinner. With Roots of Our Story, coral or coconut-tree planting offers a living expression of a journey shared. These experiences, along with the specially curated rituals at Solasta Spa, are available from 11 to 17 February 2027.

Stillness and Connection at Solasta Spa

Solasta Spa embraces the spirit of Healing Unscripted. An Unhurried Embrace pairs a couples massage with a hibiscus milk bath, champagne and chocolate-dipped tropical fruits. Stillness, Shared brings together a body scrub, Tao’an tea bath and sound healing, while Love in Bloom combines Balinese massage and a nourishing facial. Enjoyed together or individually, each ritual invites a gentle return to yourself.

A Table for Two, A Moment to Keep

On 14 February, A Horizon for Two brings a secluded sandbank dinner with sunset cocktails, five courses and a live serenade, followed by floating breakfast the next morning. A Moment in Thyme pairs beachside dining with breakfast in bed, while Together Beneath the Stars offers a champagne dinner at Zeytoun. At Naiboli, Nautilus Rising: A Toast to Connection welcomes guests to share cocktails, canapés and easy conversation.

Love, at Your Own Pace

At The Nautilus, Love Freely is an invitation to reconnect through shared discoveries, thoughtful gestures and the pleasure of simply being together.

To discover Love Freely: Valentine’s 2027 and begin crafting your own romantic escape to The Nautilus, visit the resort’s website or contact hello@thenautilusmaldives.com.

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