News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Entertainment
Craig David shares emotional Maldives moment after ‘Rise & Fall’ surprise at resort dinner
British singer and songwriter Craig David has shared an emotional reflection from his recent visit to the Maldives after being surprised at dinner by Maldivian performers Huyam Mohamed (Huya) and her musical partner, who performed a cover of his hit Rise & Fall at a resort.
Posting on Instagram, the 43-year-old artist wrote: “This touched my heart differently🥹❤️ At dinner @huya_shan a beautiful local Maldivian duo surprised me with a cover of Rise & Fall🎶 Little did I know a core memory was being made✨Thank you both for this kind & thoughtful gift.”
The moment—shared with David’s global audience—spotlighted a side of the Maldives experience that goes beyond scenery: intimate, guest-facing cultural encounters where local talent becomes part of the evening’s story. The singer’s emphasis on being “touched” and describing the performance as a “core memory” drew strong engagement from fans, many of whom responded to the warmth of the exchange and the setting in the Maldives.
Rise & Fall, released in 2003, is one of David’s best-known songs and features Sting, built around a sample from Shape of My Heart. The choice of song—and the surprise delivery—appeared to resonate personally with the artist, who has often spoken about music’s power to connect people across places and backgrounds.
Craig David rose to prominence in the late 1990s and early 2000s, breaking through with Fill Me In and the multi-platinum debut album Born to Do It, before building a catalogue spanning UK garage, R&B and pop. His Maldives post adds to a growing pattern of high-profile artists and public figures sharing on-island moments with local performers—an increasingly visible intersection between luxury hospitality and Maldivian creative talent.
Huya, known for her work as part of the duo Huya & Shan and for resort performances, has been featured previously for her role in the Maldives’ tourism entertainment scene. In this instance, the duet created what David described as a lasting memory—one that also amplified Maldivian musicianship to a global audience in a single post.
This February, Oaga Art Resort unveils Lunar Beats Festival, a week-long celebration of rhythm, light, movement, and fire. Taking place from 13 to 20 February 2026, the festival weaves together three powerful moments in Oaga’s cultural calendar: The Concert (Maahefun Edition), Valentine’s Day, and Lunar New Year, into a single, sensory rich story of connection, renewal, and collective energy.
Rooted in Oaga’s artistic soul, Lunar Beats Festival reflects the island’s natural rhythm: a space where people, music, movement, and emotion converge.
The Concert: Maahefun Edition
At the heart of Lunar Beats Festival lies The Concert: Maahefun Edition, a three-day ticketed concert inspired by Maahefun – the traditional Maldivian feast shared with family, friends, and community before the month of Ramadan.
The three days of the festival spotlight a dynamic lineup of local artists including Nish, Faya, Sentu, Soul Salad, Digital Flock, Farey, DJ RA.EE, alongside Oaga’s in-house acts Naffah and Nuff. Together, they create an atmosphere driven by sound, movement, and shared celebration.
Evening-pass tickets are available on Oaga’s website in two options: Blaze Tickets, with transfers, three drinks, entertainment access, and 30% off additional beverages; or Inferno Tickets, which add dinner at Kaa Kada and six drinks to transfers and entertainment. In-house guests enjoy complimentary access as part of their evening entertainment program.
Valentine’s Day: “All You Need Is Love”
On 14 February, the festival shifts into a celebration of love in all its forms under the theme “All You Need Is Love.” Focused on self-love, resilience, and meaningful connections, Valentine’s Day at Oaga unfolds across themed experiences island wide.
Highlights include a Sunset Group Bachata session hosted by Amney from Moo Gé, special Valentine’s features across dining outlets, and a Valentine’s Day Special Dinner (chargeable) at Samaasaa Beach. The evening continues with live performances by Nuff and Soul Salad, before flowing into a DJ-led pool party with Digital Flock, carrying the energy late into the night.
Lunar New Year: The Year of the Fire Horse
From 16 February, Oaga transforms once more to welcome the Year of the Fire Horse, ushering in a four-day renaissance inspired by courage, momentum, and rebirth.
The celebrations blend tradition and contemporary expression, from a Chinese New Year Special Dinner Night at Kaa Kada Beach (inclusive) to a Chinese Movie Night accompanied by traditional appetisers. Live performances by Project Groove, Harunulaa Boduberu Group, and Naffah lead into a high-energy Fire Beach Party with DJ Afruh, where rhythm and flame come together under the night sky.
A Festival of Renewal and Momentum
From the pulsating beats of The Concert to the intimate reflections of Valentine’s Day, and finally to the fiery resurgence of the Lunar New Year, Lunar Beats Festival is a journey through renewal, strength, and forward momentum.
Inclusive, culturally resonant, and unmistakably Oaga, the festival creates a contemporary space where tradition and modern artistry meet; inviting guests to rise, reconnect, and move forward together.
Nestled in North Malé Atoll, just a 45-minute speedboat ride from Velana International Airport, Oaga Art Resort features 60 vibrant beach and overwater villas, unique cart-style dining experiences, and a spa inspired by traditional Maldivian healing practices. With creativity and culture at its heart, Oaga is more than a resort it is a living canvas.
Oaga Art Resort stands as a creative hub, offering sensory-rich experiences thoughtfully curated by both local and visiting Maldivian artists and craftspeople. Guests seeking complete indulgence can enjoy the Greatest All Inclusive Plan, with moments designed to inspire from free-flow art sessions and dance experiences to floating meals, island excursions, and watersports.
Discover your next inspiration at www.oagaresorts.com and book your stay; an unforgettable artistic journey awaits!
Kuramathi Maldives has once again cemented its status as one of the Maldives’ leading holiday destinations by earning the coveted HolidayCheck Gold Award 2026. This prestigious accolade recognises the resort’s enduring popularity and consistent excellence in hospitality, marking it as a top choice for travellers across the globe.
The HolidayCheck Gold Award is an exclusive honour reserved for hotels that have demonstrated remarkable consistency in guest satisfaction. To qualify for this distinction, a property must have received a HolidayCheck Award at least five times since 2019. This rigorous criterion ensures that only establishments delivering sustained high-quality experiences over several years are recognised.
Reflecting on this milestone award, General Manager Bertrand Margerie expressed immense pride: “We are thrilled to be recognised with the HolidayCheck Gold Award 2026. This achievement is a testament to the hard work and passion of our entire team, who strive every day to provide exceptional service. Knowing that this award comes directly from the positive feedback of our guests makes it even more meaningful, and we look forward to continuing to deliver world-class Maldivian hospitality.”
Located in the North Ari Atoll, Kuramathi stretches across 1.8 kilometres of lush, tropical beauty. This idyllic sanctuary, with its vibrant coral house reef that gently unfurls into a shimmering sandbank, is a perfect symbol of natural beauty. From its pristine beaches and lush vegetation to its diverse dining options and heartfelt service, Kuramathi continues to set the benchmark for Maldivian hospitality. The Gold Award serves as a testament to the thousands of positive reviews and recommendations shared by satisfied guests who have experienced the magic of the island firsthand.
Travellers seeking an award-winning escape are invited to discover why Kuramathi remains a perennial favourite. Whether looking for a romantic retreat, a family adventure, or a diving getaway, the resort offers an exceptional environment that consistently exceeds expectations.
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