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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

Awards

.Here Baa Atoll recognised for landscape and suite design at AHEAD Asia 2026

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.Here Baa Atoll has been named a winner in two categories at the AHEAD Asia 2026 Awards, receiving honours for Landscaping & Outdoor Spaces and Suite. The recognition celebrates the private island retreat’s distinctive approach to hospitality design, where architecture, interiors and landscape have been conceived as a unified response to one of the Maldives’ most extraordinary natural settings.

The wins follow .Here’s selection among the 2026 AHEAD Asia shortlist, which was drawn from a record field of more than 220 entries from across the region. The project was recognised alongside its creative collaborators Kulör Group, Muza Lab and Topo Design Studio.

Set within the UNESCO Biosphere Reserve of Baa Atoll, .Here takes an intentionally intimate approach to island hospitality, comprising just nine expansive residences across two natural islands, Somewhere and Nowhere. Rather than treating the landscape as a backdrop, the design places it at the centre of the experience, creating an architecture that responds to light, movement, material and the changing relationship between land and ocean.

The architectural vision was conceived by Christopher Chua of Kulör Group, with interiors by Inge Moore of London-based Muza Lab. The two disciplines were developed around a shared principle: spaces should feel grounded in their environment rather than imposed upon it. Indoor and outdoor areas flow into one another, while natural materials, muted tones and tactile layers create interiors that are deliberately restrained. Views towards the horizon, lagoon and sky become part of the composition, with architecture serving to frame rather than compete with the landscape.

That dialogue with nature extends through the residences themselves. Carefully considered proportions balance openness with intimacy, while transitions between beach and ocean, shade and sunlight, and interior and exterior spaces are designed to feel fluid. The architecture follows the contours of the islands, with residences positioned to maximise views and the experience of sunrise and sunset. Passive cooling strategies and responsibly sourced materials also form part of the project’s environmentally sensitive approach.

Inside, Muza Lab draws on the maritime character of the Maldives through bespoke furnishings, artisanal detailing and natural textures. References to traditional dhonis, celestial navigation and the shifting colours of the Indian Ocean are interpreted subtly rather than literally, creating spaces that feel contemporary while retaining a strong sense of place. Even the names of .Here’s residences look beneath the waterline for inspiration, referencing the coral reefs and marine formations that shape the ecosystem of Baa Atoll.

The Landscaping & Outdoor Spaces award places particular emphasis on another important element of the project: the relationship between the built environment and the existing island landscape. Working alongside Kulör Group and Muza Lab, Topo Design Studio approached the landscape as an extension of the architecture, retaining native vegetation and shaping pathways, gardens and shared spaces around the connection between land, sea and sky.

The Suite award, meanwhile, recognises the residential experience at the heart of .Here. Rather than conventional hotel accommodation, the retreat is composed entirely of large-scale private residences designed around space, privacy and a close relationship with the ocean. Across the project, architecture and interiors move between expansive living areas and quieter, more intimate spaces, allowing the experience of the surrounding landscape to remain ever-present.

The two awards mark a progression from .Here Baa Atoll’s earlier recognition as an AHEAD Asia finalist across multiple design disciplines and underscore the strength of the collaboration between Seaside Hotels & Resorts, Kulör Group, Muza Lab and Topo Design Studio. The official AHEAD shortlist credits the same project team across .Here’s Landscaping & Outdoor Spaces and Suite entries.

With the Asia winners now advancing to compete with winning projects from other regions, .Here Baa Atoll will progress to the next AHEAD Global edition, where the programme’s worldwide champions will be determined.

For .Here, the recognition ultimately reflects a design philosophy that is intentionally quiet: architecture that gives precedence to its surroundings, interiors informed by place rather than decoration, and a landscape allowed to retain its own identity. The result is a retreat where the experience of design is inseparable from the experience of Baa Atoll itself.

To learn more about .Here Baa Atoll, visit www.here-maldives.com.

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Awards

Three years, three wins: Siyam World retains Most Innovative Resort title at TTM Awards

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Siyam World Maldives, part of the Lifestyle Collection at Sun Siyam Resorts, a collection created for travellers looking for something less traditional. It probably explains a few things about us.

Apparently, once was not enough. Or twice.

For the third consecutive year, Siyam World Maldives has been named Most Innovative Resort at the TTM Awards 2026. We must be on to something here.

Three consecutive wins is starting to look less like a coincidence and more like a habit.

With one of the most extensive collections of experiences in the Maldives, there is a lot going on here. Guests can spend their entire holiday doing absolutely nothing.

They can also spend it doing almost everything.

The choice is rather the point.

Siyam World is home to 16 different villa categories, from Beach Villas with Pool to Over Water Villas with Slides, giving guests plenty of ways to find their own version of island life. Then there is the food. Guests can move around from one dining experience to another without feeling like they are eating at the same place twice. Different cuisines, different settings and enough choice to make deciding where to have dinner feel like a game of roulette.

And then there are the experiences.

This is where the Most Innovative Resort title starts to make a little more sense.

Siyam World is home to the largest floating water park in the Maldives, the first and only horse ranch in the country, and an ever-growing line-up of experiences that are not exactly what you would expect to find on a Maldivian island. There’s a Jetcar, a first-of-its-kind electric go-kart track, extensive sports facilities, overwater villas with slides and pools, and a 24-hour premium all-inclusive concept designed to keep the choice going long after dinner.

Even the reef has become part of the story, with the new Shipwreck project bringing together an unusual mix of adventure and reef restoration.

And the innovation does not stop at what is already here. Football camps have become a regular part of life at Siyam World, bringing international football legends to the island to work with young guests. The idea has always been bigger than a photo opportunity. It is about creating experiences that guests, especially the little ones, will actually remember.

Innovation at Siyam World has never been about introducing something new just for the sake of saying it is new. It is about asking what a Maldivian holiday could be if we stopped assuming there was only one way to do it.

Three years. Three wins.

Still doing things differently.

But an award for innovation comes with an interesting question.

What are they doing next?

With Halloween around the corner, the festive season already taking shape and another line-up of football camps on the horizon, one thing is certain, Siyam World is already busy dreaming up its next big idea.

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GullivAir announces direct Maldives–Bulgaria service for winter 2026/27

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Bulgarian airline GullivAir is set to launch direct scheduled flights between Malé and Sofia from 6 November 2026, establishing a new non-stop air connection between the Maldives and Bulgaria.

The service will operate throughout the 2026/27 winter season until 26 March 2027, using an Airbus A330-200 wide-body aircraft. The new route will provide Bulgarian travellers with direct access to the Maldives while allowing passengers departing from Malé to reach Bulgaria without an intermediate connection.

Under the announced schedule, flights from Malé to Sofia will operate every Friday, departing Malé at 4.30pm and arriving in the Bulgarian capital at 11.30pm local time. Flights from Sofia to Malé will operate every Saturday, departing at 7.45pm and arriving in the Maldives at 7.15am.

The flights will be operated using GullivAir’s Airbus A330-200, which is deployed on the airline’s long-haul services. Passengers will receive two hot meals and beverages during the flight, while baggage allowances and additional services will vary according to the fare selected at booking.

The launch provides the Maldives with a direct link to the Bulgarian market during the country’s main outbound winter travel period. At the same time, the route creates a new direct European connection for travellers from the Maldives.

Sofia, Bulgaria’s capital, serves as a gateway to a range of winter, cultural and wellness destinations. Bulgaria’s established ski areas include Bansko, Borovets and Pamporovo, while destinations such as Velingrad, Hisarya and Sandanski are known for mineral-water spas and wellness tourism.

The country also offers cultural and historical attractions including Sofia’s archaeological and religious sites, Plovdiv, Rila Monastery and Veliko Tarnovo. GullivAir said the direct connection would allow travellers from the Maldives to combine city stays, skiing, mountain experiences, spa visits and cultural tourism within one trip.

For the Maldivian tourism sector, the service adds another direct European connection for the 2026/27 winter season and provides easier access for travellers originating in Bulgaria. The route also broadens air connectivity between the Maldives and Southeast Europe at a time when direct services remain an important factor in facilitating leisure travel to the destination.

GullivAir is a Bulgarian airline operating international passenger services from Sofia. The airline said it is developing its scheduled network with a focus on direct connections between Bulgaria and international leisure and business destinations.

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