News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Awards
The St. Regis Maldives named second best resort in Indian Ocean at Condé Nast Traveler Awards
The St. Regis Maldives Vommuli Resort has been recognised among the Top 20 Resorts in the Indian Ocean, earning the coveted No. 2 ranking in the Condé Nast Traveler US Readers’ Choice Awards 2026.
Widely regarded as one of the travel industry’s most trusted honours, the annual Readers’ Choice Awards celebrates the finest destinations, hotels, resorts, and experiences worldwide, based on authentic guest feedback and voting. The accolade reflects the enduring appeal of The St. Regis Maldives and its continued commitment to delivering exceptional experiences in one of the world’s most sought-after island destinations.
The recognition arrives during a particularly meaningful year for the resort as it celebrates its 10th anniversary, marking a decade of redefining luxury hospitality through bespoke service, distinctive design, world-class dining, and immersive island experiences in one of the Maldives’ most extraordinary destinations.
Nestled on its own private natural island in the pristine Dhaalu Atoll, The St. Regis Maldives Vommuli Resort has captivated guests since its opening in 2016 with its striking architecture inspired by the surrounding environment, expansive overwater and beach villas, vibrant house reef, signature St. Regis Butler Service, and commitment to sustainability. Over the past decade, the resort has become a destination of choice for discerning travelers, couples, families, and multigenerational guests seeking transformative escapes in an unparalleled setting.
“To be recognised as the No. 2 Resort in the Indian Ocean by the readers of Condé Nast Traveler US is an incredible honor and a testament to the passion, dedication, and unwavering commitment of our hosts,” says Ozgur Cengiz, General Manager of The St. Regis Maldives Vommuli Resort. “As we celebrate our 10th anniversary, this distinction makes the milestone even more meaningful. For the past decade, we have had the privilege of creating meaningful moments for our guests from around the world, and this recognition reflects the trust they place in us and the extraordinary experiences our team delivers every day. We are deeply grateful to our guests for their continued support and look forward to welcoming them to discover the timeless luxury, exceptional service, and natural beauty that define The St. Regis Maldives.”
From award-winning dining and wellness experiences to bespoke family adventures and immersive marine encounters, The St. Regis Maldives Vommuli Resort continues to elevate the luxury travel experience while remaining deeply connected to the natural beauty of its island surroundings. As the resort enters its next decade, it remains dedicated to setting new benchmarks for exceptional hospitality in the Maldives and beyond.
Discover more about The St. Regis Maldives Vommuli Resort at stregismaldives.com.
Cooking
The St. Regis Maldives to host Chef Alexander Herrmann for November culinary residency
The St. Regis Maldives Vommuli Resort welcomes the return of acclaimed German chef, restaurateur, television personality, and bestselling author Alexander Herrmann for an exclusive residency from November 19 to 23, 2026. As the visionary behind the two-Michelin-starred AURA by Alexander Herrmann & Tobias Bätz, Chef Herrmann will present a series of bespoke dining experiences that pay homage to culinary traditions through his innovative interpretation of contemporary gastronomy.
At the heart of the residency are two intimate six-course dinners personally curated by Chef Herrmann. The first will take place on November 19 at Decanter, the resort’s gold-toned underground wine cellar, followed by a second evening at The Whale Bar on November 23, set against the backdrop of the Indian Ocean. On November 20, guests are invited to join a masterclass at ALBA, where he will share the inspiration, techniques, and craftsmanship behind his acclaimed creations.
Chef Herrmann’s return is the latest chapter in the Tastemaker Series, which brings leading culinary talents to the island for intimate experiences shaped by individual craft, expertise, and passion. This residency takes on added significance as part of the resort’s 10th anniversary program, celebrating a decade of compelling gastronomy, meaningful moments, and personalized St. Regis service in the Maldives.
“As we celebrate the 10th anniversary of The St. Regis Maldives, we are delighted to welcome Chef Alexander Herrmann back to our island as part of our Tastemaker Series,” says Ozgur Cengiz, General Manager of The St. Regis Maldives Vommuli Resort. “Over the past decade, we have remained dedicated to creating exceptional experiences that connect our guests with inspiring talents from around the world. Chef Herrmann’s return reflects this vision, bringing together extraordinary culinary expertise, the timeless beauty of the Maldives, and the bespoke service that defines the St. Regis experience.”
As part of this collaboration, Marriott Bonvoy members have the opportunity to bid on An Exquisite Culinary Escape with Chef Alexander Herrmann through Marriott Bonvoy Moments. The package includes a four-night stay for two guests in an Overwater Villa with Pool from November 19 to 23, 2026 with daily breakfast at ALBA, a private six-course wine-paired dinner hosted by Chef Alexander, a signature massage and the Blue Hole Hydrotherapy Pool experience at Iridium Spa. Round-trip seaplane transfers from Velana International Airport are also included, creating a seamless luxury journey from arrival to departure.
Set on its own private island in the pristine Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is a sanctuary defined by visionary design, timeless luxury, and the natural beauty of the Maldives. Its distinctive architecture that blends tropical modernism with inspirations drawn from the surrounding environment, while 77 elegantly appointed villas offer ocean vistas or serene tropical landscapes. Each stay is complimented by the signature St. Regis Butler Service, providing discreet and personalized attention to every detail.
Members can now bid on An Exquisite Culinary Escape with Chef Alexander Herrmann through October 22, 2026. For more information on Chef Alexander Herrmann’s Tastemaker Series residency and upcoming events, visit stregismaldives.com.
Cooking
Indian celebrity Chef Jolly Returns to The St. Regis Maldives for Diwali
This Diwali, The St. Regis Maldives Vommuli Resort invites guests to embark on an extraordinary culinary journey led by acclaimed Indian chef Surjan Singh, affectionately known as Chef Jolly. Returning to the resort from October 28 to 30, 2026, Chef Jolly will host a series of immersive dining experiences while collaborating with the resort’s culinary team to further elevate the guest experience at Cargo, the resort’s jungle-inspired dining venue celebrating the diverse flavors, cultures, and culinary traditions of the Indian Ocean.
Set amidst lush tropical gardens and illuminated by lantern light, Cargo draws inspiration from the historic spice routes and rich gastronomic heritage that connect the shores of India, the Maldives, and Sri Lanka. Through contemporary techniques, refined presentation, and thoughtfully sourced ingredients, the venue offers a modern interpretation of Indian Ocean cuisine, transforming each dining experience into a journey of discovery.
Working alongside Christian Pedersen, Executive Assistant Manager of Culinary and Food & Beverage, Chef Jolly has curated a menu that honours regional traditions while embracing a contemporary perspective. Together, they have crafted distinctive dishes that showcase the depth, vibrancy, and complexity of Indian flavours, inviting guests to rediscover familiar tastes through a sophisticated and modern lens.
“Diwali is a celebration of light, togetherness, and the joy of sharing a meal,” says Chef Jolly. “Through this collaboration, we wanted to create experiences that honour the depth and diversity of Indian cuisine while embracing the unique spirit and natural beauty of the Maldives.”
Recognised for his appearances on MasterChef India and a culinary career spanning more than three decades, Chef Jolly is celebrated for bringing regional Indian cuisine to life with warmth, creativity, and contemporary flair. His international experience across leading hospitality and restaurant concepts has established him as one of India’s most respected culinary ambassadors.
Curated to coincide with the Festival of Lights, this exclusive program of events invites guests to experience Chef Jolly’s culinary philosophy through a collection of intimate dining experiences, interactive masterclasses, and bespoke menus that celebrate the enduring richness of Indian cuisine in the unparalleled setting of the Maldives.
Diwali Culinary Highlights with Chef Jolly
As part of the Diwali activation, Chef Jolly brings a series of curated culinary experiences to The St. Regis Maldives, using Indian cuisine as a connecting narrative across distinct dining settings.
Festival of Lights Set Menu | Cargo
At the heart of the celebration is Cargo’s Indian menu, featuring refined three course and five course set menus inspired by Diwali traditions across India. Designed as a modern interpretation rather than a traditional offering, the menus emphasize aromatic spices, balance, and contemporary technique.
Available from October 30 to November 8, 2026
Chef Jolly Wine Dinner | Decanter
A one evening dining experience presenting a six course Indian menu paired with exceptional wines, highlighting the depth and versatility of Indian flavors in a refined, intimate setting.
October 29, 2026 | 19:30 – 22:30
Master Cooking Class with Chef Jolly | ALBA
A hands-on culinary masterclass where guests will discover the art of Indian cooking, from spice blending to flavor development, guided by Chef Jolly himself.
October 30, 2026 | 13:00 – 14:30
Complimentary | Limited to 8 guests
Together, these experiences celebrate the spirit of Diwali through exceptional cuisine, meaningful connections, and memorable moments, reinforcing the resort’s commitment to culinary excellence while establishing Cargo as a destination for modern Indian Ocean gastronomy.
For more information and details, please visit www.stregismaldives.com.
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