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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Bandos Maldives lines up festive dining, family activities and entertainment for Christmas, New Year

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Bandos Maldives has announced its festive programme for Christmas 2026 and New Year 2027, introducing a Candy Land-themed celebration featuring dining experiences, live entertainment, family activities, cultural performances and island excursions.

Running from 20 December 2026 to 7 January 2027, the programme will bring together seasonal celebrations and the resort’s established recreational activities, with events designed for families, couples and guests of all ages.

The celebrations will begin on 20 December with the lighting of the Christmas tree at Huvan Deck, accompanied by Christmas carols performed by the Bandos Carollers. The opening day will also feature a Christmas cake-mixing ceremony, a Maldivian cooking experience, sunset entertainment by Beatus Duo and a Candy Land Street Food Market at Sea Breeze.

A series of dining experiences will form part of the festive calendar. On 21 December, Umi Yaki will host Tokyo in Maldives, a Japanese-inspired dinner incorporating seasonal elements. Guests can also participate in a festive food and wine pairing experience at Grill Bar on 23 December.

Christmas Eve, on 24 December, will feature a gala dinner at Gallery Restaurant from 7pm to 10pm, with festive decorations and a selection of seasonal dishes. The evening’s entertainment will include Christmas carols, sunset music and a performance by The Notion Band, followed by DJ Katty at Sand Bar.

On Christmas Day, the resort will welcome Santa Claus to Huvan Beach at 10.45am, followed by a programme of family activities. Guests can begin the day with morning yoga and a Christmas breakfast at Gallery before joining the Candy Cane Beach Bash in the afternoon. Sunset entertainment and a karaoke evening will conclude the day’s celebrations.

The culinary programme will continue on 26 December with a Candy Land Beach BBQ at Huvan Beach, featuring grilled specialities in a beachfront setting. Other activities will include pastry-making sessions, vegetable carving demonstrations and mixology experiences, giving guests opportunities to learn from the resort’s culinary and beverage teams.

The programme will culminate in New Year’s Eve celebrations on 31 December, featuring a gala dinner at Gallery from 7pm to 9.30pm. The festivities will continue at Sand Bar with live music, DJ entertainment and a countdown to 2027, accompanied by fireworks.

Guests will also have opportunities to explore the surrounding marine environment during the festive period. Activities include sunset dolphin-watching excursions, sunrise fishing, water sports and a sandbank picnic. The resort will conduct environmental awareness activities under its Eco Adventures programme, introducing guests to its sustainability initiatives and efforts to protect the island’s natural surroundings.

Families travelling with children will have access to an extensive schedule of activities organised through Kokko Club and other areas of the resort. These include gingerbread house decorating, Christmas arts and crafts, costume parades, treasure hunts, beach games, children’s discos and cooking sessions.

Sporting and recreational activities will also feature throughout the celebrations, including tennis challenges, beach volleyball, football matches involving guests and resort staff, water polo, aqua aerobics and morning yoga sessions.

Live entertainment will be a regular feature of the programme, with performances by Beatus Duo, The Notion Band and DJ Katty. Traditional Maldivian music and dance performances are also scheduled, offering guests opportunities to experience local cultural traditions alongside the international festive celebrations.

Following New Year’s Day, the programme will continue with additional dining and entertainment experiences. Umi Yaki will host a Japanese-inspired Sakura Evening on 2 January, while Maldivian cultural performances and family activities will continue during the first week of the year.

On 6 January, Bandos will host an Orthodox Christmas dinner at Huvan Beach, featuring a beachfront barbecue accompanied by live music from Beatus Duo. The festivities will conclude on 7 January with a Candy Land Party Night at Sand Bar.

In his welcome message accompanying the festive programme, Ismail Rasheed highlighted the resort’s focus on creating memories through shared meals, time spent together, exploring the ocean and enjoying island life.

Bandos Maldives is located in North Malé Atoll, approximately 15 minutes by speedboat from Velana International Airport. Opened on 10 December 1972 as the second tourist resort in the Maldives, Bandos is among the country’s longest-established tourism properties and is known as the Island of Hospitality.

The 18-hectare island features 220 rooms and villas across several accommodation categories, including beachfront rooms, garden villas, beach villas and overwater accommodation. Its facilities include restaurants and bars, Orchid Spa, a diving centre, water sports facilities, a swimming pool, sports and fitness amenities, and Kokko Club for younger guests.

The resort is also known for its house reef and diving experiences, offering access to marine activities within North Malé Atoll. Its combination of family facilities, dining options and proximity to the international airport makes Bandos an established destination for both leisure holidays and short island stays.

Selected festive dining experiences, excursions and activities require advance reservations and are subject to additional charges.

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Niva Kuramathi Maldives celebrates International Men’s Day with spa and fitness experiences

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Throughout November, Niva Kuramathi Maldives turns toward movement and wellbeing. From 1 to 30 November 2026, LIME Wellbeing presents its International Men’s Day Wellness Collection. The collection brings together four restorative treatment packages, complimentary group sessions on 19 November and a three-day retail offer. These are days made for the body to relax, the mind to settle and energy to return.

Restore, 1–30 November

The Executive Recharge is a 60-minute deep tissue massage that reaches the places where stress sits. Tight muscles loosen, and energy returns. The Athlete’s Recovery Package is a 90-minute sports recovery massage. It combines focused stretching with deep muscle work to restore range of motion, so the body remembers how to move with ease. The Gentleman’s Grooming Ritual is a 30-minute express Obsidian facial for the face, neck and torso. Rich in minerals and plant extracts, it deeply cleanses and hydrates. Tension lifts, texture softens, clarity returns. The Total Wellbeing Experience pairs a 60-minute deep tissue massage with a 30-minute Obsidian men’s facial. Muscle recovery flows into skin restoration – body first, then face, then a calm you may not have felt in a while.

Move, 19 November

On International Men’s Day itself, you can join one of two complimentary male group sessions, each designed to build strength, mobility and resilience. The Resistance & Core Group Fitness Class focuses on breath core strength. The Office Yoga Group Session concentrates on gentle stretches to ease stiff shoulders and neck caused by to many long hours spent at a desk.

Obsidian Gentlemen’s Skincare Rituals

At the heart of the collection sits Obsidian, a range designed around the distinct needs of men’s skin. Tailored specifically for men, these treatments offer deep-cleansing, revitalising facials that target the unique needs of men’s skin, leaving you refreshed and perfectly groomed.

Retail, 19–21 November

For three days, all retail products at LIME Wellbeing are 15% off, and select treatments carry exclusive International Men’s Day pricing.

For further information and reservations, please call +960 666 01 50 or email  reservations@nivakuramathi.com.

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Six Senses Laamu unveils 17 new overwater villas across four categories

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Six Senses Laamu has introduced 17 new overwater villas across four accommodation categories as part of a multi-year transformation programme aimed at upgrading guest accommodation and shared facilities at the resort.

The new villas feature expanded living spaces, redesigned interiors and additional amenities, while maintaining the resort’s focus on marine conservation and its surrounding natural environment.

The interiors incorporate a coastal colour palette featuring white and neutral tones alongside shades of blue inspired by the surrounding lagoon. Natural materials are used throughout the villas, including driftwood coffee tables, handcrafted hanging lamps and decorative features.

A notable design element is a textured surface pattern inspired by the structure of a turtle shell. The design references the hawksbill and green turtles found in the waters surrounding the resort, reflecting Six Senses Laamu’s marine conservation initiatives.

Each villa features panoramic windows overlooking the ocean, alongside indoor seating and dining spaces.

Outdoor amenities include an 18-square-metre private swimming pool, an overwater hammock, dining and lounge areas, and an upper deck offering views across the lagoon. The villas also feature bathtubs positioned to provide ocean views.

The four new accommodation categories are Ocean Water Villa Suite with Pool, Laamu Water Villa Suite with Pool, Horizon Water Villa Suite with Pool and Family Water Villa with Pool.

All four categories offer expanded interiors, dedicated seating and dining areas, additional wardrobe space and outdoor decks.

The Horizon Water Villa Suite with Pool is designed to provide uninterrupted views of the ocean horizon.

The Family Water Villa with Pool is a new accommodation concept for Six Senses Laamu, featuring a separate children’s bedroom with an adjoining bathroom.

The family villas also include private pools and outdoor decks, providing shared recreational spaces alongside separate accommodation areas for children.

Families staying in the new villas can participate in the resort’s Junior Marine Biologist programme, which introduces younger guests to marine life and conservation activities.

The introduction of the new accommodation categories marks the first phase of a wider redevelopment programme at Six Senses Laamu.

The multi-year project will include further improvements to guest accommodation and shared facilities, while retaining the resort’s existing marine conservation programmes, house reef and environmental initiatives.

The 17 new villas will be available for stays from 6 December 2026, with rates starting from USD 2,185 for an Ocean Water Villa Suite with Pool.

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