News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
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COMO Cocoa Island blends wellness and ocean experiences for guests
There is a moment, just after arrival at COMO Cocoa Island, when everything softens. Time loosens its grip. The horizon stretches and the only sound is the tide shifting gently beneath your villa.
At COMO Cocoa Island, experiences are not designed to impress, but to unfold. Each one invites guests to rediscover a slower rhythm—guided by water, light, and instinct.
Where the Ocean Becomes the Guide
The island’s house reef lies just steps from each villa—a living, breathing ecosystem that reveals itself gradually. Slip into the water, and the world shifts: parrotfish flicker past, reef sharks glide at a distance, and turtles move with unhurried grace.
Further afield, journeys into deeper waters bring guests face-to-face with nurse sharks in the nearby atolls—encounters that feel both grounding and quietly exhilarating.
For those who choose to dive, the surrounding sites offer dramatic topographies—caves, channels, and coral walls—each shaped by currents that have moved through these waters long before the first footprints touched the island.

Drifting Towards Stillness
Back above the surface, experiences take on a different pace.
A private sandbank emerges from the horizon—untouched, impossibly white. Here, lunch is served with nothing but the gentle rhythm of waves in the background. There are no interruptions, no schedules. Just a sense of being suspended between sea and open sky.
As the day fades, traditional dhoni boats set out across the lagoon. The light softens. The ocean reflects gold, then amber, then deep blue. Sometimes, dolphins appear—not as spectacle, but as part of the natural rhythm of the place.
Wellbeing, Without Boundaries
At COMO Cocoa Island, wellness is not confined within walls. It exists in the spaces between. Morning yoga unfolds overlooking the ocean. Breathing slows in time with the tide and sandbank meditation becomes instinctive—guided by wind, warmth, and the steady presence of the sea.
The COMO Shambhala Retreat complements this with therapies that are precise yet intuitive—designed not to transform, but to restore.

A Philosophy of Less, Perfected
“Cocoa Island has never been about doing more—it’s about feeling more, with less,”says Peter Nilsson, Managing Director, COMO Maldives. “What makes this island special is its restraint. We don’t try to fill every moment—we allow space for the ocean, for stillness, for genuine connection. Guests leave not because they’ve done everything, but because they’ve experienced something real.”
An Island That Stays With You
There are no grand gestures here. No overstatement.
Instead, COMO Cocoa Island offers something increasingly rare—an experience that lingers quietly, long after departure. Not defined by what you did, but by how it made you feel. Because here, in this small corner of the Maldives, the most meaningful moments are often the simplest ones.
For more information, please visit the resort’s website.
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Cinnamon Velifushi Maldives introduces indoor mini golf experience
Resort experiences are increasingly shaped by the need for flexibility, with guests seeking activities that can be enjoyed beyond peak sun hours, creating a natural demand for engaging indoor spaces and particularly in tropical destinations where brief, seasonal rain showers are part of the island rhythm.
Cinnamon Velifushi Maldives builds on this evolving guest preference with the introduction of its new 8-hole Indoor Mini Golf Centre, adding a playful and interactive dimension to the island’s leisure offering. The space was officially unveiled at a recent opening, where a guest was invited to mark the occasion, setting the tone for an experience centred around shared enjoyment and light-hearted moments.

The indoor mini golf course offers a relaxed, air-conditioned space where guests of all ages can take part, whether as a casual game between families, a friendly challenge among couples, or a fun addition to group stays. It provides a comfortable alternative to outdoor activities while maintaining the sense of energy and connection that defines time on the island, regardless of the weather.
The addition builds on the resort’s existing indoor facilities, including billiards, table tennis, and a dedicated kids’ playroom, creating a more rounded leisure experience that caters to different moods and moments. Outdoors, guests can continue to explore a wide range of activities, from beach volleyball and futsal to badminton, diving, and both motorised and non-motorised water sports.

As one of the first resorts in the area to introduce an indoor mini golf experience, Cinnamon Velifushi Maldives continues to evolve its offerings in line with how guests choose to travel today, blending activity, comfort, and shared experiences in a setting designed for both relaxation and discovery.
News
InterContinental Maldives Maamunagau Resort hosts Earth Day experiences
In celebration of Earth Day, InterContinental Maldives Maamunagau Resort invites guests to reconnect with nature through a carefully curated programme of experiences taking place on 22 April 2026.
Set within the natural beauty of Raa Atoll, the resort’s Earth Day programme reflects its ongoing commitment to environmental stewardship, offering guests meaningful ways to engage with the surrounding marine and island ecosystem.
Throughout the day, guests are invited to explore sustainability through immersive experiences designed to inspire awareness and connection. A guided snorkelling experience with the resort’s Marine Biologist introduces coral restoration efforts within the Maamunagau Lagoon, offering insight into reef rehabilitation and the marine life it supports.
A dedicated coral workshop, alongside a manta ray session led by the Manta Trust team, further highlights the importance of marine conservation in the Maldives, sharing knowledge on the protection and preservation of these remarkable species.
On land, the resort offers a behind-the-scenes sustainability tour, showcasing operational practices that support island life, from renewable energy systems to waste reduction initiatives. Younger guests are engaged through an interactive bottling plant tour, encouraging environmentally conscious habits from an early age.
Wellbeing remains an integral part of the experience, with a digital detox offering at AVI Spa designed to encourage disconnection from screens and reconnection with the present moment. Complementing this, a plant-based breakfast and zero-waste cooking class highlight simple, mindful approaches to sustainable living.
As the day unfolds, guests are invited to participate in a tree planting activity within the resort’s greenhouse, contributing to the growth of native vegetation and supporting long-term biodiversity on the island.
The celebration concludes with a relaxed beachfront evening, featuring a curated BBQ dining experience complemented by live music and a traditional Maldivian Bodu Beru performance, bringing together culture, community, and connection.
Through initiatives that blend conservation, education, and wellbeing, InterContinental Maldives continues to champion responsible luxury, where every experience is thoughtfully designed with both people and planet in mind.
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