News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.
Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.
The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.
Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.
Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.
Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.
Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.
Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.
The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.
COLOURS OF OBLU is celebrating a remarkable year of recognition. Guest love has placed OBLU SELECT Lobigili among the top 1% of hotels worldwide, earning the adults-only resort Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026 honour. Joining the celebration, OBLU SELECT Sangeli and OBLU NATURE Helengeli by SENTIDO have both been recognised with Tripadvisor Travellers’ Choice Awards 2026.
Tripadvisor’s Travellers’ Choice Awards are the top accolades in the travel industry. The awards are given by real travellers who share their travel experiences on the world’s largest travel guidance platform and are not decided by panels or experts as is the case in industry awards. The award recognises properties that consistently provide outstanding hospitality and memorable guest experiences.
OBLU SELECT Lobigili is a popular adults-only escape for travellers seeking a secluded Maldivian getaway centred on romance and relaxation. Located just 15 minutes by speedboat from Malé, the resort continues to earn praise for its charming nest villas, personalised service, and the unforgettable under ocean dining experience at Only BLU. This latest honour further reinforces OBLU SELECT Lobigili’s reputation as one of the Maldives’ most sought-after luxury resorts, known for its intimate island setting, exquisite food, and warm hospitality.
The recognition extends across the wider COLOURS OF OBLU collection. OBLU SELECT Sangeli continues to delight guests with its vibrant island atmosphere, chic contemporary villas, diverse dining options, and seamless blend of relaxation and adventure. Meanwhile, OBLU NATURE Helengeli by SENTIDO remains a favourite among diving and snorkelling enthusiasts, offering direct access to one of the Maldives’ most celebrated house reefs, complemented by an authentic island ambience and heartfelt service.
From romantic escapes and island adventures to unforgettable underwater discoveries, these resorts create experiences that guests value, remember, and recommend. Together, this Tripadvisor Travellers’ Choice recognition reflects the power of authentic guest reviews and stands as a testament to the warm hospitality, personalised service, and memorable holiday experiences that define COLOURS OF OBLU.
Angsana Velavaru has refreshed three of its most beloved villa categories: the Beach Infinity Pool Villa, the Velavaru Two-Bedroom Pool Villa, and the Angsana Three-Bedroom Pool Villa. Updated furnishings, reimagined living spaces, and a bolder embrace of the island’s vibrant spirit invite you to experience the resort in a distinctly new light.
Beach Infinity Pool Villa
Step inside and the island finds its way in. The Beach Infinity Pool Villa has been refreshed with warm timber bed frames, a generous L-shaped daybed that draws you towards the pool deck, and an outdoor bathroom that transforms bathing into a ritual. A freestanding oval bath sits centre-stage on a circular teak platform, enclosed by lush tropical plantings, while a rain shower opens to the sky above. Bold artwork adorns the bedroom walls, vivid coral reefs and schooling fish offering a quiet celebration of the underwater world just beyond your door.
Velavaru Two-Bedroom Pool Villa
Designed for those who wish to gather and unwind together, the Velavaru Two-Bedroom Pool Villa balances energy and ease across its two distinct bedrooms. The master suite is anchored by a new timber bed frame and a seating area adorned with vibrant local artwork, while the second bedroom offers a relaxed twin configuration with direct access to the private pool deck. Outside, sun loungers frame a cobalt blue pool set against a canopy of palm trees, a space as suited to quiet mornings as it is too long, unhurried afternoons.
Angsana Three-Bedroom Pool Villa
The Angsana Three-Bedroom Pool Villa is a haven unto itself, generous, colourful, and alive with the spirit of togetherness. A dedicated dining and living area anchors the villa’s social heart, opening through glass-panelled doors to a sun-drenched pool deck framed by two thatched pavilions. Each bedroom carries its own distinct character: the master and second bedrooms refreshed with new timber furniture and original artwork inspired by the island’s natural heritage, while the third bedroom, dressed in playful space-themed linen, is thoughtfully designed to delight younger guests. This is a villa that grows with your family.
-
Celebration1 week agoFinding your #JoyMagenta: Why the Maldives is the ultimate global capital for wellness
-
News7 days agoNiyama invites travellers to explore the Maldives with new summer escape package
-
News7 days agoOZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO earn Tripadvisor Travellers’ Choice honours
-
Action7 days agoAnantara Dhigu partners with rrreefs on 3D-printed reef restoration project
-
News7 days agoFrom Shipwreck to Living Reef: Siyam World launches ambitious marine restoration project
-
News7 days agoGlobal Wellness Day at Joy Island features giant floating breakfast experience
-
Awards1 week agoOUTRIGGER Maldives Maafushivaru secures top global ranking in Tripadvisor awards
-
Cooking1 week agoBUBBLE offers immersive underwater dining at Meyyafushi Maldives