News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Love
Angsana Velavaru unveils Valentine’s Day experiences
This Valentine’s Day, Angsana Velavaru invites couples to experience a romantic Maldives getaway designed for intimacy, connection, and unforgettable moments. Set within a private lagoon in the pristine South Nilandhe Atoll, the resort offers an idyllic Valentine’s Day escape for couples seeking privacy, wellbeing, and meaningful shared experiences.
On 14 February, Angsana Velavaru presents Valentine’s Day Under the Stars, a beachfront dining experience created exclusively for couples. Set along the shoreline, this elegant five-course dinner combines refined cuisine with ocean views, candlelit ambience, and personalised service, making it one of the most romantic Valentine’s Day dinners in the Maldives.
Beyond the evening celebration, the resort extends Valentine’s experiences throughout February with a curated programme of couples’ wellness and spa offerings. Designed to encourage relaxation and reconnection, these experiences include shared spa treatments at the award-winning Angsana Spa, private yoga sessions by the beach, and holistic rituals that promoted balance and wellbeing for couples.
Couples can enjoy sunset walks along white-sand beaches, floating breakfast in private pools, or tranquil time together in the resort’s signature beachfront and overwater villas. The iconic InOcean villas, offer exceptional privacy and panoramic ocean views, making them ideal for honeymooners and couples celebrating Valentine’s Day in the Maldives.
With its blend of romantic dining, couple’s spa experiences, and secluded island living, Angsana Velavaru offers one of the most distinctive Valentine’s Day resort experiences in the Maldives. Whether celebrating new love or deepening a lifelong bond, couples are invited to mark Valentine’s Day in a setting where romance feels natural, personal and timeless.
For more information on Valentine’s Day experiences and romantic stays at Angsana Velavaru, please visit the resort’s website.
News
COMO Maalifushi introduces new all-inclusive experience, Simply COMO
COMO Maalifushi, the only resort in the unspoiled Thaa Atoll, has announced the launch of a new all-inclusive plan – Simply COMO – available from February 1, 2026. Designed for depth over excess, this elevated experience brings together COMO Hotels and Resorts’ renowned culinary philosophy, transformative wellness, and bespoke ocean adventures into one effortless, thoughtfully curated journey.
Simply COMO reshapes the conventional all-inclusive approach. Dining spans multiple venues — from Mediterranean flavours at Thila to Japanese at Tai and the wellness-driven COMO Shambhala Kitchen — complemented by weekly chef-led themed dinners, beach BBQs and a curated beverage list including more than 50 labels of wines, variety of spirits, cocktails and non-alcoholic options, complemented by a daily restocked in-villa private bar. Offering oceanfront dining, barefoot lunches and dinner under the stars, each culinary experience showcases the resort’s dedication to quality, simplicity, and naturally sourced ingredients.
Simply COMO includes an enriching selection of island and marine activities that reveal the beauty and unique surrounding COMO Maalifushi including:
- Dolphin Sunset Cruise – a spectacle of nature creating a moment of wonder for guests they’ll never forget
- Splash Boat Cruise – a must for the family at sunset to hop onto our dhoni’s splash net and experience the thrill of being towed through the ocean
- Guided turtle and reef snorkeling safaris to experience the rich house reef in this remote atoll
- Offshore sunset drop-line fishing, for a moment of calm as the sky turns gold (one per guest)
Wellness forms the heartbeat of Simply COMO, with inclusion of a signature COMO Shambhala massage per guest as well as daily movement classes – ranging from yoga and stretching to meditation and functional strength – all supported and enhanced by COMO Shambhala Kitchen, for those guests looking to enrich their wellness experience.
For families, Play by COMO offers younger guests a world of discovery, with dedicated supervision that gives parents complete peace of mind. Children can dive into purposeful, creative play including treasure hunts, fort building, yoga sessions, and conservation projects, while parents embrace the island’s natural beauty and curated barefoot rituals. Thoughtful touches, from handcrafted afternoon tea to an all-day ice-cream bar, add a gentle sense of indulgence for little ones too.
Designed to meet the needs of every type of traveller, Simply COMO brings people together across generations – appealing to couples seeking privacy and reconnection, families looking for effortless bonding, and wellness seekers drawn to restorative practices – while inviting everyone to explore the Maldives’ extraordinary marine life and unique position of COMO Maalifushi.
“With Simply COMO, we focused on creating an experience that feels effortless yet elevated,” says Peter Nilsson, Managing Director, COMO Maldives. “Every element — from cuisine and wellness to our ocean-led adventures — has been crafted to feel distinctly COMO.”
Simply COMO all-inclusive plan is available to book now for stays from February 1, 2026, offered alongside the resort’s existing Half Board meal plan to provide guests with flexible choices tailored to their style of travel.
Cooking
Meera Sodha to host plant-forward dining experience at Kurumba Maldives
Kurumba Maldives has announced an exciting culinary collaboration with acclaimed food columnist and cookbook author Meera Sodha. Scheduled from 13 to 15 February 2026, this partnership brings Meera Sodha’s celebrated plant-forward cooking philosophy to the coral shores of Kurumba for a series of curated dining experiences.
This special activation sees Sodha join forces with Kurumba’s own esteemed culinary team. Together, they’ll craft and present a collection of dishes inspired by her acclaimed cookbooks ‘Fresh India’ and ‘Made in India’, which champion bold, vibrant, and accessible vegetarian and vegan cuisine. The collaboration promises to deliver an authentic Gujarati experience that will delight guests, food enthusiasts, and discerning travellers alike.
Throughout her residency, guests at Kurumba Maldives will discover plant-based dishes that reflect Sodha’s signature style. The event showcases the versatility of plant-based ingredients, presented through a series of thoughtfully crafted dining experiences including a Sunset Canapé Evening at Athiri Beach Bar on 15 February 2026.
The collaboration represents a significant moment for the Maldivian culinary scene – a rare chance to experience the creations of one of the UK’s most influential food writers in an iconic island setting. Travellers with a passion for creative and flavourful food will discover a fresh and inspiring take on vegetarian and vegan dining.
For more information or to make a booking, visit www.kurumba.com.
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