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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Amilla Maldives unveils first dedicated pottery and ceramics studio on the island

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Amilla Maldives has announced a groundbreaking partnership with The Clay Studio Maldives, introducing the island’s very first dedicated pottery and ceramic production space. This innovative studio will invite guests to embark on a grounding, tactile journey, deeply rooted in local artistry and mindfulness.

Set to provide an unhurried sensory experience, the upcoming studio aligns seamlessly with Amilla’s signature gentle rhythms and commitment to holistic well-being. Designed as a meditative retreat, this space will encourage guests to slow down, connect with the earth, and tap into the creative flow of working with clay.

Through this collaboration, the resort will further enrich its vibrant tapestry of cultural and artistic programming. The studio will offer a welcoming haven for all generations, featuring thoughtfully crafted workshops in wheel throwing, hand building, and pottery painting. Guided by skilled artisans, adults, couples, and inquisitive young minds from the Sultan’s Village kids club will have the opportunity to immerse themselves in the quiet satisfaction of creation.

Each session will empower guests to transform raw clay into personal narratives, crafting authentic, locally fired keepsakes. These unique creations will serve as meaningful mementos of their time on the island, tangible souvenirs that are truly “Made in Maldives.”

This partnership with The Clay Studio Maldives beautifully reflects our commitment to celebrating local creativity. By bringing this contemporary ceramic tradition to our shores, we look forward to honoring homegrown talent and offering our guests an intimate, immersive way to engage with Maldivian creative culture.

The forthcoming clay studio will add a tactile dimension to Amilla’s carefully curated blend of wellness, nature-led experiences, and the serene ease of island life.

For more information about Amilla Maldives, please visit www.amilla.com.

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InterContinental Maldives invites guests to reconnect through yoga and mindfulness

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With International Yoga Day fast approaching, InterContinental Maldives Maamunagau Resort invites guests to reconnect the mind, body and spirit through a curated programme of new wellness focused experiences at its award-winning AVI Spa. Celebrating the global day of mindfulness and movement, the resort will introduce a series of restorative spa activities designed to inspire balance and relaxation, and allowing guests to find their inner calm amidst the serenity of the Indian Ocean.

Guests can begin their days with Aqua Yoga at The Retreat, available from 6am–11am. This gentle, water-based yoga practice combines mindful movement with the soothing support of water, helping to improve flexibility and enhance balance. Guests are encouraged to welcome deep relaxation in the tranquil overwater setting. As evening falls, the 60-minute Floating Sound Therapy session begins at AVI Spa, running from 6pm–8pm. Floating effortlessly on water, participants are immersed in a deeply calming sensory journey as the soothing vibrations of Tibetan singing bowls and delicate chimes create a calming atmosphere of relaxation and renewal.

Wellness and mindfulness are at the heart of the InterContinental Maldives experience. Inspired by the turquoise waters that surround the island, the overwater AVI Spa serves as a sanctuary for restoration and rejuvenation. The award-winning spa features six tranquil overwater treatment villas, each designed to harness natural light, ocean sounds and the calming rhythm of the sea. From holistic therapies to immersive wellness rituals, expert therapists guide guests through transformative experiences that nurture both physical wellbeing and emotional balance, making InterContinental Maldives an idyllic destination for wellness-focused escapes.

AVI Spa is hosting a full-day wellness experience dedicated to mindful movement and wellness. The day will begin at sunrise with an energising yoga session designed to awaken the body and mind. Guests will then enjoy a nourishing breakfast to support their wellness journey. Throughout the day, guests can firstly immerse themselves in Floating Yoga, balancing across calm waters. Guests will have the opportunity to explore their strength, balance, and flexibility through Aerial Yoga, using suspension techniques to deepen movement and core engagement. As the day unfolds, guests will reconnect through guided breathwork, and meditation practices focused on clarity and mindfulness. The day will conclude with a restorative Yoga Flow and Sound Healing session, offering the perfect opportunity to unwind and end the day in a state of balance and renewal.

Aqua Yoga (45 minutes) from $85++ per person, Floating Yoga (45 minutes) from $85++ per person, Floating Sound Therapy (60 minutes) from $170++ per person and Aerial Yoga (60 minutes) from $50 ++ per person. Breathwork & Meditation (60 minutes) from $45++ per person.

Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions.

For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.

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Kandolhu Maldives unveils exclusive dining collaboration with Chef Benjamin Peifer

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This December, Kandolhu Maldives is set to host an extraordinary gastronomic event in collaboration with celebrated German Chef Benjamin Peifer. Recently named Chef of the Year 2025 by Gault & Millau, Peifer brings his highly distinctive culinary vision to the Maldives. His signature approach masterfully blends traditional Japanese techniques with carefully selected regional ingredients, with all dishes prepared over an open fire to create intense aromas and complex flavour profiles.

Benjamin Peifer’s journey from a baker’s apprentice to a two-star Michelin chef has forged a unique path in the world of high-end gastronomy. At his restaurant, Intense in Wachenheim, he creates an original fusion where traditional Palatinate pub fare meets Japanese haute cuisine. His goal is to deconstruct regional tastes into their core components and reimagine them, resulting in dishes that are both comforting and excitingly new.

Peifer’s culinary style is deeply connected to his personal history. After an unfulfilling start as a baker, he found his calling in the restaurant industry, drawn to its creativity and immediate feedback. He honed his skills at establishments like Zum Schwanen and Ketschauer Hof before opening Intense in 2017 with his wife, Bettina, who serves as the restaurant’s maître d’ and sommelier. He is known for reinterpreting everyday ingredients with exceptional technique and imagination, aiming to showcase the potential of what is readily available.

The collaboration features two distinct evenings of epicurean excellence, both beginning with a personal Meet & Greet. The first event on Saturday, 26 December, presents a bespoke four-course dinner, while the second evening on Tuesday, 29 December, offers an elevated five-course Wine & Dine experience. In keeping with Chef Peifer’s “no menu, trust the chef” philosophy, guests are invited to embrace a spontaneous and immersive culinary journey.

Discerning travellers and epicureans are encouraged to secure their reservations early to partake in this perfect blend of Maldives luxury and Michelin-starred artistry.

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