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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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InterContinental Maldives unveils luxury experiences designed for solo traveller

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InterContinental Maldives Maamunagau Resort has announced its brand-new, Solo Serenity collection — a curated suite of luxury experiences designed to celebrate the solo traveller. Inspired by the global rise in independent journeys, the collection blends personalised rituals, curated experiences, and deep restorative self-care amidst the shores of Maamunagau. The collection underscores that one does not need a partner to indulge in the Maldives; reimagining experiences traditionally designed for two into empowering, tailored-made moments for one. Highlights of the Solo Serenity collection include the resort’s signature floating breakfast, personalised wellness journeys at the Avi Spa, beachside reflection moments, and sunset excursions by ocean and land.

Available in 3-, 5-, and 7-day journeys, the Solo Serenity collection supports self-discovery through a renewed sense of clarity, confidence, and inner harmony. Each experience encourages guests to reconnect with themselves and embrace independence. Upon arrival, guests are invited to reset through a personalised wellness consultation with one of the resort’s leading practitioners at the AVI Spa, easing them into a week of self-indulgence. The consultation may be followed by the recently debuted Maldivian Essence Treatment – a locally inspired ritual rooted in Maldivian wellness traditions. Following a luxurious treatment, guests can explore the range of Astrology-Themed Gifts that make the ideal keepsake – from crystal water bottles, to zodiac stones, or jewellery inspired by their birthstone.

Culinary rituals and solo dining moments play an integral role in the Solo Serenity collection. Guests may begin the morning with a Floating Breakfast Date with a View, a serene experience set in the privacy of their own pool, complete with champagne, fresh pastries, fruit, savoury delights, and more. Intimate culinary moments continue with a Beach Dinner Date Night, wherein a private, chef-crafted meal under the stars offers local delicacies paired with champagne sips. For an indulgent evening wind-down, the resort can arrange a Personalised Outdoor Cinema Night, transforming the powder-white beach into a private movie setting, with gourmet snacks, tailored film selections, and soft lantern lighting. Additional options include a sunset dolphin cruise, wherein travellers can enjoy solitude amidst the waves, accompanied by a champagne sabering experience and friendly dolphin sightings.

The resort’s sense of adventure invites solo travellers to embrace unforgettable encounters as well, independently. Options include an exciting Manta Ray Experience with the resort’s Manta Trust team, allowing guests to see the gentle giants up close alongside a knowledgeable guide, and a serene Coral Diving Day Date, where travellers can explore the resort’s vibrant house reef at their own pace. Those seeking intentional movement can enjoy a sunrise yoga session, followed by a self-discovery hour, wherein a blanket is set up on the nearby sands with journaling tools, morning coffee, and a beachside breakfast to enrich the experience. For guests seeking a deeper connection with themselves and the local culture, holistic well-being rituals and experiences are available. A Cooking Class Date offers a hands-on way to learn Maldivian culinary traditions, such as flavorful local curry, prepared alongside one of the resort’s leading chefs.

With the launch of the Solo Serenity collection, InterContinental Maldives Maamunagau Resort takes a pioneering lead in the global rise of solo travel, reimagining a destination traditionally associated with couples’ escapes. The Solo Serenity collection empowers independent travellers to craft a journey entirely their own—selecting the rituals, experiences, and restorative moments that best align with their personal interests and intentions.

Rates start from USD 1,290++ per night for an Overwater Pool Villa, with a variety of inclusions. To book the curated personalised solo-luxury experiences or reservations, guests are invited to visit the resort’s website or email reservations.icmaldives@ihg.com.

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Love

Five days of Valentine’s experiences at Cinnamon Hakuraa Huraa Maldives

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In a place where the ocean stretches endlessly and time seems to soften, Cinnamon Hakuraa Huraa Maldives reimagines Valentine’s Day as more than a single celebration. This February, love unfolds across five thoughtfully curated days, inviting couples to slow down, reconnect and savour moments that feel instinctive, intimate and deeply personal. Each experience is designed to complement the rhythm of island life, allowing romance to emerge naturally from playful beginnings to a graceful finale by the sea.

The journey begins on 10 February with a couples’ pickleball tournament, setting a light-hearted tone for the days ahead. Designed to spark laughter and friendly competition, the experience offers couples a chance to share a moment of fun, ease and connection, a reminder that love is often found in the simplest joys.

As the celebrations continue on 11 February, couples are invited to sail into the golden hour on a sunset cruise across calm Maldivian waters. With the sky awash in warm hues and the ocean gently unfolding beneath, the evening offers space to pause, raise a toast and reconnect, framed by one of nature’s most romantic settings.

On 12 February, the pace slows further with an early morning couples’ yoga session led by the resort’s spa team. As the island awakens, partners move in quiet harmony, focusing on balance, relaxation and shared presence. The experience offers a mindful interlude, grounding both body and mind while strengthening togetherness.

As sunset approaches on 13 February, romance takes on a celebratory note at the Sunset White Party. Dressed in white, couples gather for an evening of music, movement and island elegance. As the sky deepens in colour, the atmosphere comes alive with laughter and rhythm, culminating in a special reward for the evening’s most spirited dancing couple.

The five-day celebration reaches its crescendo on Valentine’s Day, 14 February, with an elegant gala dinner at Coral Beach. Set against sweeping ocean views, the evening brings refined flavours and a carefully curated ambience together, offering couples a memorable and romantic conclusion to their Valentine’s journey.

At Cinnamon Hakuraa Huraa Maldives, Valentine’s is not confined to a single date on the calendar. It is a series of shared experiences, playful, peaceful and heartfelt, designed to linger in memory long after the island fades from view. Book your Valentine’s escape now and celebrate love with five days of meaningful moments in a truly serene island setting.

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Love

Angsana Velavaru unveils Valentine’s Day experiences

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This Valentine’s Day, Angsana Velavaru invites couples to experience a romantic Maldives getaway designed for intimacy, connection, and unforgettable moments. Set within a private lagoon in the pristine South Nilandhe Atoll, the resort offers an idyllic Valentine’s Day escape for couples seeking privacy, wellbeing, and meaningful shared experiences.

On 14 February, Angsana Velavaru presents Valentine’s Day Under the Stars, a beachfront dining experience created exclusively for couples. Set along the shoreline, this elegant five-course dinner combines refined cuisine with ocean views, candlelit ambience, and personalised service, making it one of the most romantic Valentine’s Day dinners in the Maldives.

Beyond the evening celebration, the resort extends Valentine’s experiences throughout February with a curated programme of couples’ wellness and spa offerings. Designed to encourage relaxation and reconnection, these experiences include shared spa treatments at the award-winning Angsana Spa, private yoga sessions by the beach, and holistic rituals that promoted balance and wellbeing for couples.

Couples can enjoy sunset walks along white-sand beaches, floating breakfast in private pools, or tranquil time together in the resort’s signature beachfront and overwater villas. The iconic InOcean villas, offer exceptional privacy and panoramic ocean views, making them ideal for honeymooners and couples celebrating Valentine’s Day in the Maldives.

With its blend of romantic dining, couple’s spa experiences, and secluded island living, Angsana Velavaru offers one of the most distinctive Valentine’s Day resort experiences in the Maldives. Whether celebrating new love or deepening a lifelong bond, couples are invited to mark Valentine’s Day in a setting where romance feels natural, personal and timeless.

For more information on Valentine’s Day experiences and romantic stays at Angsana Velavaru, please visit the resort’s website.

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