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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Pullman Maldives Maamutaa adds six Leopard Sharks to Maldives identification database

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Pullman Maldives Maamutaa continues its ongoing marine conservation journey with the identification of Six Individual Indo-Pacific Leopard Sharks along the resort’s house reef. The sharks were documented through photographic observation and submitted to the MIYARU, the Maldives’ national non-profit organisation and research network focused on collaborative shark research and conservation.

The six identified sharks namely Atlas (LS081), Aurelian (LS083), Kikongo (LS090), Ambala (LS091), Ingwe (LS096), and Fowler (LS097) – can each be recognized by their distinctive patterns of dots and spots. Similar to a human fingerprint, these natural markings are unique to every shark, enabling marine researchers to identify individuals when they are encountered again.

By documenting these individual sharks, Pullman Maldives Maamutaa is contributing to a growing body of knowledge about the species and how it uses local reef habitats. Each sighting adds another piece to the wider picture of leopard shark presence and movements in the Maldives, supporting continued awareness, research and conservation.

For Pullman Maldives Maamutaa, conservation is about creating meaningful connections with the natural world. From a passing encounter with a leopard shark to learning how individual animals can be recognized beneath the surface, every discovery can offer a new perspective on the living reef.

The identification of these six leopard sharks reflects the resort’s continued approach to marine conservation through attentive observation, responsible marine experiences and collaboration with conservation partners.

As monitoring continues, Pullman Maldives Maamutaa invites guests to discover its house reef not simply as a destination beneath the surface, but as a living environment shared with an extraordinary diversity of marine life.

With every sighting, every photograph and every new record, the resort continues to build a deeper understanding of the waters surrounding Maamutaa – inspiring greater appreciation for the wildlife that calls the Maldives home.

Kayla Shortt is Pullman Maldives Maamutaa’s in-house Marine Biologist and PADI IDC Staff Instructor, who coordinated the in-water observations, photographic documentation and identification submissions that resulted in the six individual records.

Originally from South Africa, she has worked across five-star resorts in the Maldives since 2021, bringing together her experience in marine tourism and practical conservation.

Her expertise spans reef-health monitoring, turtle rehabilitation and shark behavior, with a particular focus on creating greater awareness and understanding of the marine environment.

At Pullman Maldives Maamutaa, Kayla makes marine science engaging and accessible, connecting guests with the underwater world while supporting the resort’s ongoing conservation efforts. Through her work, she contributes to a deeper understanding of the Maldives’ marine environment and the remarkable wildlife that calls it home.

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‘The Age of Legends’ takes over Siyam World Maldives this festive season

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This festive season, Siyam World Maldives, part of the Lifestyle Collection at Sun Siyam, is entering The Age of Legends, as ancient kingdoms, dragons, warriors, enchanted forests and Viking seas find their way to the Maldives. Inspired by the worlds of Game of Thrones, The Lord of the Rings, The Witcher andVikings, The Age of Legends creates a story entirely of its own, with experiences unfolding across the island and guests becoming part of the action.

Because at Siyam World, simply watching was never really going to be enough. Beginning December 15th, the festive programme brings together fantasy-inspired entertainment, family adventures, sport and storytelling, with former Manchester United and Serbia captain Nemanja Vidić, an original production inspired by one of the Maldives’ best-known legends, and a New Year’s Eve celebration where four worlds collide. And there are still a few things Siyam World is not revealing just yet. Consider that your first quest.

Legends on the field

From 18 December, the football pitch gets its own chapter. Former Manchester United and Serbia captain Nemanja Vidić joins the festive line-up with a football camp focused on skill, confidence, discipline and teamwork. For young players, it is a rare opportunity to train with someone who spent years competing at the very highest level of the game.

Every great battle has its decisive moment. From 25–27 December, former AC Milan and Italy striker Alessandro Matri takes to the pitch with young players for three days of skill, confidence and teamwork, bringing a goalscorer’s instinct to the festive realm.

For parents, it is also a remarkably effective way to ensure football dominates the conversation for the rest of the holiday. Possibly the flight home, too.

When a Maldivian legend takes the stage

On 21 December, the story turns closer to home. Dhonhiyala and Alifulhu, one of the Maldives’ best-known legends, will be brought to life through an original musical inspired by its timeless tale of love, courage and destiny.Passed down through generations, the story finds a new stage and a new audience at Siyam World, bringing a distinctly Maldivian legend into a festive season inspired by legendary worlds from near and far. Because long before dragons and Vikings reached these shores, the Maldives had legends of its own.

Christmas Even

On 24 December, word arrives from the North. A certain Legend is making his way across the sea, carrying gifts after what we can only assume has been a very long journey. Exactly when and how he will arrive remains a closely guarded secret. The North has many Legends. This one wears red.

Four worlds. One midnight.

New Year’s Eve brings The Age of Legends to its biggest night. Four fantasy worlds come together as ancient magic, fearless warriors, unexpected alliances and just the right amount of Siyam World chaos take over the island on the final night of 2026. Exactly what happens when those worlds collide is staying firmly under wraps. Mostly because spoilers are punishable by exile from the realm. Let’s just say Siyam World will not be entering 2027 quietly.

Little legends

For younger adventurers, The Dragon Rider Academy transforms Kidz World into a training ground for future dragon riders, with games, challenges and plenty of opportunities to prove themselves worthy of the realm. Judging by previous Siyam World adventures, they are likely to take their training extremely seriously. The dragons, thankfully, remain under control. For now.

One more legend

And there is still one name missing from the story. One final Legend is yet to be revealed to those following @siyamworld, joining an already packed festive line-up when the time is right.

Because some entrances deserve their own moment.

Now it is your turn 

Guests will also have the chance to create a legend of their own through the Share Your Siyam Legend Challenge.Throughout the season, guests can capture their own legendary Siyam World moment and share it as a Reel or carousel, tagging @siyamworld and using #ShareYourSiyamLegend and #AgeOfLegends.

The entry combining the most imagination, genuine engagement and a point of view all its own could win a seven-night stay for two at Siyam World, including WOW! Inclusive, applicable taxes and return shared seaplane transfers.Create the moment. Share the story. Become a Legend. The Age of Legends begins at Siyam World Maldives on 15 December 2026.

The realm is ready. The Legends are coming. Ready to enter The Age of Legends? Discover Siyam World’s latest offers and book your festive escape at sunsiyam.com/siyam-world/offers.

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The Standard, Maldives wins Best Family Resort title at Global Destination Awards

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The Standard, Maldives has been named Best Family Resort in the Maldives at the Global Destination Awards by World Fashion Channel, recognising the resort’s distinctive approach to family travel, where island adventures, meaningful connections, and experiences for all ages come together in an unforgettable setting.

The award was presented during the Global Destination Awards ceremony held in Moscow, Russia, bringing together leading hospitality brands, travel professionals, lifestyle media, and industry figures from around the world. The annual awards celebrate destinations and travel experiences that continue to make an impact on the international hospitality landscape.

Located in the idyllic Raa Atoll, The Standard, Maldives offers a fresh take on family-friendly island escapes. While couples, groups of friends, and solo travellers all find their own rhythm on the island, families are equally at home with a wide range of experiences designed to bring generations together.

From spacious two-bedroom villas and family-friendly dining venues to thoughtfully curated activities for younger guests, the resort offers countless opportunities for both shared adventures and individual exploration. The Lil’ Shark Kids Club features a daily program designed to keep children engaged and entertained, while experiences such as snorkelling excursions, marine discovery sessions, sushi-making classes, soda-making workshops, water sports, beach games, and outdoor activities encourage families to connect and create lasting memories together. Adding to the family-friendly experience, the recently introduced Teen Arcade Lounge provides a dedicated space tailored for teenage guests. Equipped with popular gaming consoles and interactive entertainment, it offers a fun retreat where teens can unwind, socialise, and enjoy their own downtime, whether taking a break from the tropical sun or simply seeking a little independence during their island stay.

Beyond family-focused activities, guests can experience The Standard’s signature mix of relaxation, entertainment, and connection through six distinct dining venues, The Standard Spa, wellness programming, and a lively calendar of seasonal events and celebrations. As one of the Maldives’ most social island escapes, the resort is known for bringing guests together through signature experiences such as Not Your Standard Bingo Night and Music Quiz, both of which have become guest favourites at Todis Bar. These playful, interactive events often see families, couples, and friends gathering in the same space to connect, share laughs, and create memorable moments together. Combined with a diverse offering of dining, wellness, recreation, and cultural experiences, the resort provides something for every generation, making it an ideal destination for families travelling together.

The recognition also highlights the resort’s commitment to creating an environment where families can reconnect away from everyday routines. Whether enjoying time by the beach, exploring the surrounding ocean, sharing meals, or celebrating special occasions, guests are invited to experience the Maldives in a way that feels both engaging and effortlessly relaxed.

Covering contemporary trends in fashion, beauty, travel, technology, and lifestyle, World Fashion Channel is recognized for its coverage of major industry events and influential personalities. The international television network also serves as an official media partner of Moscow Fashion Week and other leading fashion and lifestyle events.

Receiving the title of Best Family Resort in the Maldives further strengthens The Standard, Maldives’ position as one of the destination’s most dynamic island resorts, offering experiences that bring together adventure, wellness, dining, and family connection in one extraordinary setting.

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