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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Transformative wellness retreat with Jono Castano at The St. Regis Maldives Vommuli Resort

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In the heart of the Maldives, where turquoise waters meet powder-white sands, The St. Regis Maldives Vommuli Resort is introducing an extraordinary wellness offering through a special collaboration with leading fitness expert Jono Castano and his premium fitness brand, ACERO. Renowned for his dynamic and holistic approach to training, Castano will bring his signature sessions—grounded in the ACERO philosophy of performance, lifestyle, and transformation—to one of the world’s most picturesque destinations.

During his visit, Castano will lead a series of exclusive sessions on 17 and 18 December, inviting guests to deepen their wellness journey. His Beach Boot Camp transforms the shoreline into a natural training ground, combining strength, endurance, and flexibility exercises with the elements of sand and sea breeze. Complementing this, the Aqua Fitness programme utilises the resistance of the crystal-clear waters to provide a low-impact, full-body workout suitable for all fitness levels.

This collaboration reflects not only Castano’s personal mission to inspire and empower, but also embodies the essence of the ACERO brand. The experience showcases ACERO’s core values of premium training, elevated lifestyle, and meaningful transformation—offering guests a unique opportunity to engage with the brand in an environment that naturally nurtures mind and body.

The partnership aligns seamlessly with the resort’s commitment to holistic wellbeing. In addition to its luxurious villas and exceptional service, The St. Regis Maldives Vommuli Resort is dedicated to promoting physical and mental wellness through its state-of-the-art fitness centre and the acclaimed Iridium Spa. These facilities provide a sanctuary where guests can rejuvenate, restore balance, and elevate their sense of wellbeing.

Castano’s sessions are designed to motivate and invigorate, catering to both seasoned athletes and those simply seeking a revitalising wellness experience during their stay. “The Maldives is the perfect place to reconnect with one’s body and mind,” says Castano. “Bringing my fitness philosophy and the ACERO brand to such a stunning location allows guests to experience true transformation, immersed in the beauty of nature.”

A vision of barefoot luxury and refined elegance, The St. Regis Maldives Vommuli Resort blends striking tropical modernist architecture with Maldivian inspiration. Its 77 villas—each offering sweeping views of either the Indian Ocean or lush jungle—are enhanced by the resort’s signature St. Regis Butler Service. Guests can balance invigorating fitness routines with indulgent spa treatments or embark on private yachting adventures aboard the resort’s exclusive Azimut Flybridge.

For those seeking a harmonious blend of indulgence, wellbeing, and natural splendour, this collaboration with Jono Castano and ACERO presents a rare opportunity to elevate their stay. Both fitness enthusiasts and wellness-minded travellers alike can anticipate a transformative experience, guided by one of the industry’s most respected figures and his renowned brand.

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Solo travel with purpose at Four Seasons Private Island Maldives at Voavah

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Long before solo travel became fashionable, certain discerning travellers understood a profound truth: the most transformative journeys are those taken within. At Four Seasons Private Island Maldives at Voavah, these seekers of introspection are not merely travelling alone—they are reserving an entire island to experience solitude, sanctuary, and the rare luxury of simply being.

Whether the purpose is healing, recalibration, or a retreat from the noise of everyday life, Voavah responds with five acres of secluded serenity in the Indian Ocean. Nestled within a protected UNESCO Biosphere Reserve, this private island offers more than just privacy—it offers presence. With no neighbours in sight and a dedicated team of 28 intuitive staff, each guest is welcomed with gentle, personalised care, entirely on their own terms.

The true magic of Voavah lies not only in its tranquillity but in the meaningful quality of connection it fosters.

  • For Those Seeking More Than Escape: Voavah presents solo travellers with a different kind of luxury—the luxury of space, stillness, and sovereignty. Here, the aim is not to retreat from the world, but to reconnect with oneself within it. Every detail is designed to be personal, purposeful, and curated with quiet thoughtfulness.
  • An Entire Island, Reserved: Seven bedrooms are spread across two private villas and a three-storey Beach House, offering expansive, unencumbered accommodation with no compromises and no intrusions.
  • Support, When Desired: A handpicked team—comprising butlers, chefs, marine biologists, and spa therapists—stands ready to offer whatever level of engagement is preferred, whether that be discreet companionship, insightful conversation, or complete privacy.
  • Wellbeing as a Way of Life: At the Ocean of Consciousness Spa, bespoke wellness experiences include sound healing, Ayurvedic therapies, and sunrise yoga sessions—each crafted to support inner renewal and reconnection.
  • A Yacht to Call One’s Own: Guests may enjoy private use of Voavah Summer, a 19-metre yacht available by day or night for manta snorkelling, contemplative journalling with the salt breeze, or silent moonlit sails across Maldivian waters.
  • Connection, On Their Own Terms: Whether through coral restoration dives with marine experts, intimate starlit dinners with the island’s chef, or simply unplugging from the digital world, Voavah offers connection in its purest and most personal forms.

At Voavah, solo travel is not about isolation—it is about reclaiming space in every sense: physical, emotional, and spiritual. It is a quiet return to the self, an invitation to move with intention and live with presence. For those ready to begin, the island quietly awaits.

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Ada Ooi brings integrative wellness to The Island Spa at Four Seasons Kuda Huraa

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This summer, The Island Spa at Four Seasons Resort Maldives at Kuda Huraa is set to welcome globally acclaimed integrative medicine practitioner Ada Ooi for a limited-time residency. From 9 to 20 August 2025, guests will have the rare opportunity to restore their nervous system, address underlying health concerns, and achieve radiant skin from within.

Ada Ooi, founder of the award-winning Harley Street clinic 001 London, will be bringing a bespoke menu of diagnostic-led treatments to the Maldives. Her integrative approach fuses Traditional Chinese Medicine (TCM), neuropsychology, and holistic skincare, offering transformative results for those seeking genuine and lasting wellbeing. The residency also marks a significant step forward in The Island Spa’s evolution as a hub for deeply personalised and results-focused wellness experiences.

Renowned for her diagnostic precision, Ada works to uncover and address the root causes of various conditions, including male and female fertility issues, hormonal imbalances, fatigue, skin concerns, digestive troubles, and emotional stress. Her method blends acupuncture, herbal pharmacology, tuina massage, and dietary therapy with contemporary neurobiological insights.

Set against the shimmering blues of the Indian Ocean, guests at Kuda Huraa will also have access to Ada’s signature MicroSculpt facial – a technique hailed by Harper’s Bazaar as part of the “Red Carpet League” of skincare. Trusted by celebrities and global wellness leaders alike, Ada’s revolutionary techniques offer a holistic approach to beauty and health.

“The modern traveller no longer seeks surface-level wellness,” says Didier Jardin, General Manager at Four Seasons Resort Maldives at Kuda Huraa. “They want science, soul and substance. Ada delivers all three. Her residency underscores our commitment to establishing The Island Spa as a sanctuary for true transformation.”

Treatment highlights include:

  • TCM Discovery (15 minutes, complimentary) – An introductory session to Traditional Chinese Medicine, perfect for first-timers.
  • INTEGRATV Health Consultation (30 minutes, USD 250) – A comprehensive diagnostic session resulting in a personalised roadmap encompassing nutrition, movement, mental health and more.
  • Express Acu-Facial Sculpt (30 minutes, USD 260) – A rapid lift and glow using scalp acupuncture and MicroSculpt techniques; ideal before an evening event or flight.
  • Bespoke INTEGRATV Health Recalibration (60/90 minutes, USD 380/480) – A customised session combining acupuncture, meridian massage, gua sha, cupping and infrared therapy to address physical and emotional imbalances.
  • Bespoke INTEGRATV Facial Resculpt & Nervous System Reset (60 minutes, USD 380) – A full-spectrum facial incorporating contouring, cranial acupressure, vagus nerve stimulation and LED infusion to lift facial contours and calm the nervous system.

Each treatment is informed by in-depth diagnostics and guided by Ada’s core philosophy: that true transformation occurs when mind, body, and skin are treated as an integrated whole. Nestled within the tranquil surroundings of The Island Spa, guests are invited to embark on a healing journey with lasting, resonant benefits.

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