News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
NH Maldives Kuda Rah celebrates World Ocean Day through hands-on marine conservation
In celebration of World Ocean Day on June 8th, NH Maldives Kuda Rah hosted a series of impactful environmental activities to protect and restore the surrounding marine ecosystems. The initiatives brought together guests, team members, and expert partners to actively preserve the natural beauty of our surroundings.
The day began with a collaborative Lagoon Cleaning Activity. Guests and resort teamed up with the resort’s dive centre, Dive & Sail Maldives to carefully clear the surrounding waters of debris. This joint effort ensures that the local house reef and lagoon remain a pristine and thriving habitat for marine life.

Following the clean-up, participants gathered at the Watersports beach for an interactive Coral Planting event. Earlier that morning, the marine team safely collected viable coral fragments from a nearby reef. During the event, guests had the unique opportunity to attach these rescued corals to metal pyramid frames. Once completed, the coral frames were submerged and placed into the resort’s expanding coral regeneration garden, creating a living legacy that will help to sustain a vibrant local ecosystem and enhance the liveliness of our house reef.

“We want to extend a huge thank you to Dive and Sail Maldives, our passionate staff , and the wonderful guests who participated in these events,” says the resort management. “Together, we are making a meaningful difference in preserving the underwater paradise of the Maldives for future generations.”
Through the “Live Local” initiative with Minor DISCOVERY, NH Hotels & Resorts brings authentic local experiences to every stay.
News
Four Seasons Maldives brings sporting legends and explorers together for summer programme
This summer, Four Seasons Resorts Maldives introduces an extraordinary new chapter in family travel: Learn with Legends. Running from July 20 to August 31, 2026, this next-generation summer camp brings together families and world-class mentors in a complimentary program of workshops, coaching sessions and guided adventures.
At the heart of the experience is a growing line-up of celebrated figures from sport, adventure and environmental science, each bringing their expertise, stories and energy to the islands.
The program unfolds across the distinct yet complementary islands of Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa. Here, expert coaching across football, surfing, mixed martial arts and conservation blends with immersive island living, offering a balance of activity, discovery and relaxed evening gatherings.
Designed to nurture confidence, curiosity and a sense of global connection, the summer camp creates an environment where learning feels natural and joyfully unforced; passions are sparked, perspectives broadened, and memories created to last far beyond the summer.
Where Legends Lead
The first wave of confirmed mentors includes former German captain Arne Friedrich, former England captain Casey Stoney, England centurion Jill Scott and championship-winning English midfielder Steve Sidwell, who will lead football sessions at Landaa Giraavaru. At Kuda Huraa, former elite professional surfer and world-class coach Ross Williams will be joined by South African former Championship Tour surfer Travis Logie, bringing technical insight and ocean energy to the waves.
Across martial arts and movement, Angela Lee Pucci, former six-time world champion and Brazilian Jiu-Jitsu black belt, joins at Landaa Giraavaru alongside Brazilian Jiu-Jitsu black belt and coach Bruno Pucci. Leo Vieira, Brazilian Jiu-Jitsu pioneer and multiple-time world champion, leads sessions at Kuda Huraa, while Indian Shaolin monk and Kung Fu master Hurssh Verma and national Kungfu champion Guo Jing bring discipline, philosophy and movement to both islands.
Award-winning filmmaker and ocean storyteller Craig Foster, best known for My Octopus Teacher, and world-record explorer Ash Dykes will join both resorts, sharing rare perspectives on the natural world through storytelling and field-based exploration. At Landaa Giraavaru, oceanographer Dr Phil Hosegood will bring added scientific depth through marine research and ocean-focused discovery.
With just a few more legends due to be announced, stay tuned for further updates or visit the website for more information.

Two Islands, Infinite Possibilities
The program comprises a complimentary schedule of workshops, coaching sessions and guided adventures, with select experiences offered in limited numbers and subject to availability. Young guests can gain pro-level insights from an ex-England football captain, ride waves with an elite former Championship Tour surfer, master techniques with a multiple-time Jiu-Jitsu Champion, and join field trips with an award-winning ocean storyteller.
For those seeking a more tailored experience, private one-to-one coaching sessions are also available, subject to availability and additional charge.
Inspiration at the Highest Level
“Learn with Legends offers a fresh perspective in luxury family travel, where world-class talent, meaningful experiences and exceptional surroundings come together to create something truly transformative,” says Armando Kraenzlin, Regional Vice President of Four Seasons Resorts Maldives. “What makes this program so powerful is the human connection: guests aren’t simply learning skills and participating in activities. They are engaging with some of the world’s leading figures in their fields and accessing high-level inspiration that will resonate well beyond their stay.”
Stay Longer Offer
Families can make the most of the summer with the Stay Longer offer at Kuda Huraa and Landaa Giraavaru. Guests receive a complimentary fifth night with every four consecutive paid nights, daily breakfast for two, one dinner for two at a choice of restaurants, and a shared island adventure, choosing between a Dolphin Cruise or Sunset Fishing. For stays during the Maldives Summer Camp, the offer adds even more reason to linger, with access to a complimentary daily program of coaching sessions, workshops and guided activities led by global figures across sport, movement and conservation, subject to availability.
For more information, please visit the official website.
News
Riteish Deshmukh and family discover the best of island life at Centara Maldives
Bollywood actor Riteish Deshmukh and his family recently swapped the rush of city life for sun drenched days and turquoise waters in the Maldives, enjoying a vibrant escape across Centara Grand Lagoon Maldives and Centara Mirage Lagoon Maldives.
Set within The Atollia by Centara Hotels & Resorts, the two resorts offered a contrasting yet perfectly balanced experience. One delivered refined island luxury and calm elegance, while the other brought vibrant energy, family fun and an imaginative underwater inspired setting. Together, they created a seamless journey of relaxation and adventure.

From thrilling marine encounters to relaxed island moments, Riteish Deshmukh, Genelia Deshmukh, their children and family immersed themselves in it all. Their days were filled with snorkelling across vibrant reefs, glass kayaking over crystal clear waters, seabob rides, jet ski adventures, and semi submarine explorations. Evenings brought a different rhythm with cinema under the stars, hands on Thai cooking experiences, and scuba diving moments that added to the sense of discovery.

The culinary experiences added another layer to the journey, with floating breakfasts, teppanyaki dining and a variety of flavours across Thai, Mediterranean, Italian and international cuisines, turning every meal into a memorable part of the stay.

Sharing his experience, Riteish Deshmukh said, “The Maldives gave us the most incredible family experience and Centara made it even better. This was a break we had been planning for a while and it turned into something truly special. The kids were constantly engaged with all the activities and there was never a dull moment in the best way possible. It had everything from fun and adventure to relaxation and quality family time. We cannot wait to return to Centara Grand Lagoon and Centara Mirage Lagoon soon.”

A celebration of laughter, discovery and togetherness, the Deshmukh family’s Maldivian escape reflects a simple truth that the best journeys are the ones that become lasting memories.
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