News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Action
Villa Nautica turns reef into living classroom through coral restoration project
Villa Nautica and diveOceanus, in partnership with The Hub 10 – Finland International School, have launched the first phase of a long-term coral restoration and citizen science programme, transforming the reef surrounding the resort into a living classroom.
Following an introductory marine biology session at the school, students visited Villa Nautica to work alongside the diveOceanus team. They learned how to identify coral species, measure coral fragments, assess coral health and record baseline scientific data before preparing five dedicated coral restoration frames.
The initiative extends beyond a traditional coral planting activity. Each coral fragment has been individually recorded through a Coral Tracker system, allowing students to follow its progress over time. When they return approximately six months later, they will compare new measurements with the data collected during their first visit, documenting coral growth, survival and the marine life beginning to establish around the frames.

Over time, students will be able to observe how initially bare structures develop into functioning reef habitats that support fish and other marine organisms. As each class graduates, responsibility for the monitoring programme will pass to the next group, creating a continuous citizen science project in which each generation builds on the work of those before them.
The initiative forms part of Villa Nautica’s wider coral restoration programme, established in 2024 and managed by diveOceanus. The resort currently maintains approximately 65 coral restoration frames, contributing to more than 130 frames established across Villa Resorts.
Mohamed Seeneen, Director of Operations at diveOceanus, explained that the team has gained valuable knowledge through years of reef restoration during periods of elevated sea temperatures.

“Over the years, we have experienced several marine heatwaves that have affected reefs throughout the Maldives. While our restoration sites have also experienced losses, they have shown encouraging resilience. Rather than continually introducing new donor colonies, we focus on propagating coral fragments that have naturally survived previous bleaching events, allowing these more resilient corals to form the foundation of future restoration.”

The team has already observed coral colonies beginning to develop into more natural reef formations. Species such as the Harlequin Filefish have also been seen returning regularly to the restoration sites, providing an encouraging indication that the developing habitats are supporting marine biodiversity.
Awards
Reethi Faru Resort named among Tripadvisor’s top 10% worldwide
Reethi Faru Resort has announced that it has been recognised as a winner of the Tripadvisor Travellers’ Choice Awards 2026, placing the resort among the top 10% of hospitality businesses worldwide on Tripadvisor.
As the world’s largest travel guidance platform, Tripadvisor has unparalleled authority among travellers. The Travellers’ Choice Awards are based entirely on genuine reviews and ratings submitted by guests over a 12-month period, recognising businesses that consistently deliver exceptional experiences.
Reethi Faru Resort is grateful to its guests for their continued support and for sharing their experiences on Tripadvisor. This recognition would not have been possible without their trust and valuable feedback. The resort also extends its heartfelt appreciation to its dedicated team, whose passion, professionalism, and commitment ensure that every guest enjoys a truly memorable stay.
Receiving this award once again is a proud milestone for Reethi Faru Resort and reflects the authentic Maldivian hospitality and exceptional service that define the resort. As one of the travel industry’s most respected accolades, the Tripadvisor Travellers’ Choice Award inspires the team to continue delivering excellence in every aspect of the guest experience.
“Congratulations to Reethi Faru Resort on its recognition in Tripadvisor’s Travellers’ Choice Awards for 2026,” said Matt Dacey, Chief Marketing Officer, Tripadvisor. “Ranking among the top percentage of businesses globally means you have made such a memorable impact on your visitors that many of them took time to go online and leave a glowing review about their experience. We hope this recognition continues to drive business to you in 2026 and beyond.”
News
Niyama Private Islands unveils reimagined beach and overwater pavilions
Niyama Private Islands has announced the highly anticipated reveal of its final chapter in its year-long evolution, its reimagined beach and overwater pavilions – playgrounds beyond compare for multigenerational getaways and celebrations of the surreal.

Nature’s Playground emerges from its metamorphosis reborn and more tantalising than ever. Its refurbished pavilions – sprawling from 350 to 770 sqm, and with one, two or three bedrooms – are light, bright and breezy, the epitome of Maldives living, with every luxury imaginable.

Each pavilion boasts a living room, dining room, pantry, full-sized pool and jacuzzi. Life flows from indoors to out seamlessly in the overwater pavilions, beckoning guests to dive right into ocean adventures. Beach pavilions, meanwhile, are hideaways in a secluded cove of soft white sands, with Niyama’s best snorkelling just offshore.

Reigning above them all is The Crescent, a quintet of pavilions far out to sea reached by private boardwalk. Here, parties of up to 22 enjoy three living rooms, five pools, all with jacuzzi, and a team of thakurus and housekeepers to see to every wish. The days are surreal, spent floating on the horizon, while nights are simply magical. Exclusive experiences include an unforgettable underwater Champagne breakfast, and a private barbecue on a deserted stretch of beach followed by a movie under the stars, waves lapping nearby.

As well as a complete refurbishment of Niyama’s accommodations, dining takes on new life. Guests can ascend to the treetops at Nest, where avant-garde Asian cuisine lights up the night sky, or six metres below the ocean’s surface at Subsix, where the world’s first underwater Nikkei tasting menu intrigues and delights.

Surfers from around the world, meanwhile, gather at the new thatched-roof Surf Shack for rum, reggae and spectacular sunsets. Adjacent to the surf and new marine centre, and overlooking the resort’s famed break, Niyama officially offers the Maldives’ most stylish way to conquer the waves.

Yet despite the evolution, Niyama’s raw beauty remains untouched, with jungle still alive with birdsong, makana still silhouetted at water’s edge, and sea turtles still sunbathing in the turquoise lagoon. Guests can criss-cross the two islands in exploration, with always something new to discover – free to roam, free to simply be, at one with nature and the unrivalled beauty of the Maldives.

“Niyama is a magical place, and it always has been – this remains unchanged”, says General Manager of Niyama Private Islands Maldives, Hafidh Al Busaidy. “Our evolution is merely a celebration of everything our guests have always loved, elevated to new heights”.

With its evolution now complete, Niyama Private Islands Maldives invites free spirits to come and reconnect – with the islands, with themselves, with nature in all its beauty.
For more information or reservations, visit www.niyama.com, call +960 676 22 22 or email reservations@niyama.com.
-
News1 week agoEmirates NBD cardholders receive exclusive savings at Centara Maldives Resorts
-
Cooking1 week agoConstance unveils Escapade Gourmande 2026 in Maldives with Michelin-starred chef and winemaker
-
Culture1 week agoWhere Maldivian culture lives on: Inside Athireege at Sun Siyam Vilu Reef
-
Awards1 week agoGrand Park Kodhipparu receives dual recognition at World Travel Awards 2026
-
News1 week agoBohemian Reverie brings a new festive experience to Sun Siyam Iru Fushi
-
News1 week agoHarriet Emily brings sound journeys wellness programme to Angsana Velavaru
-
Drink7 days agoJW Marriott Maldives Kaafu Atoll introduces Omakase cocktail experience
-
News1 week agoMaldives named one of the world’s happiest places to visit in new travel study


