News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
In celebration of PADI Women’s Dive Day on 18 July 2026, Coco Bodu Hithi invites certified women divers to come together for a meaningful morning beneath the surface, combining marine conservation with the joy of exploring the ocean in one of the Maldives’ most vibrant natural environments.
Inspired by this year’s global theme, “Celebrate Community. Create Change.”, the resort’s Women of the Ocean Reef Clean-Up Dive encourages to connect through shared passion for the underwater world while making a positive impact on the environment. Designed exclusively for certified women divers, the guided reef clean-up dive offers the opportunity to explore Coco Bodu Hithi’s biodiverse house reef while helping remove debris and protect its delicate ecosystem.
At the heart of it all is Coco Dive, the resort’s PADI-certified dive centre, where guests can discover the beauty and wonders of the Maldives through safe, personalised and memorable underwater adventures. Whether taking their very first breath below the surface or exploring advanced dive sites, guests are guided by an experienced, multilingual team of instructors dedicated to creating unforgettable diving experiences.
Just minutes from the resort, divers can access almost 30 renowned dive sites, home to vibrant coral reefs and an abundance of marine life, including hawksbill turtles, white-tip and grey reef sharks, eagle rays, barracuda, Napoleon fish, schools of blue-striped snappers, batfish and fusiliers. Guests looking to begin their marine adventures can also start their certification before arrival through PADI eLearning, allowing them to spend more time exploring the ocean once they reach the Maldives.
“At Coco Bodu Hithi, we believe every dive is an opportunity to build a deeper connection with the ocean,” said Jinn Hui, Dive Base Leader for Coco Bodu Hithi. “PADI Women’s Dive Day celebrates the growing community of women in diving while reminding us that small actions, such as removing debris, can make a meaningful difference to the health of our reefs.”
The activity is available at the resort’s standard single-dive rate and includes a personalised certificate of participation and a complimentary dive video, allowing guests to take home lasting memories of a meaningful day beneath the surface.
Rooted in Coco Collection’s truly Maldivian heritage, Coco Bodu Hithi continues to bring guests closer to nature through experiences that inspire a deeper appreciation for the Maldives and its fragile marine habitat.
Located in North Malé Atoll, just 35 minutes by speedboat from Velana International Airport, Coco Bodu Hithi invites guests to unwind in spacious villas with up to 30% savings through the Discover Coco offer or enjoy exclusive benefits with the Local & Expat Exclusives package. Visit cococollection.com or contact reservations@cococollection.com for further enquiries.
Baros Maldives has been named the No. 2 Resort in the World and No. 1 Resort in Asia in the 2026 Travel + Leisure World’s Best Awards, as voted by readers of one of the world’s most respected travel publications.
Now in its 31st year, the World’s Best Awards is one of the travel industry’s most respected accolades, with hundreds of thousands of well-travelled readers sharing their views on the world’s leading hotels, resorts, destinations and tour operators.
For Baros, the recognition is the latest milestone in a story that began over five decades ago. Since opening in 1973, the island has built its reputation through consistency and staying true to what guests value most: impeccable service that the island has never felt the need to reinvent and a natural setting of mature jungle, powder-soft sand and one of the Maldives’ most celebrated house reefs. Nearly 30% of bookings come from returning guests, most of whom feel like Baros is a second home.
Ibrahim Shijah, General Manager of Baros Maldives, commented: “To be recognised as the No. 2 resort in the world and the No. 1 resort in Asia by Travel + Leisure readers is an extraordinary honour. Baros has never chased trends, and we don’t intend to start now. What we’ve built over five decades is something more durable than that – a relationship with this island and with the guests who keep returning to it. This recognition is a reflection of that relationship, and we share it with our entire team and our guests.”
The award places Baros among an elite group of properties recognised globally and reinforces its position within the Versa Hospitality collection as the Maldives’ original luxury icon.
Lily Beach Resort & Spa has announced that AQVA restaurant has once again been recognised by Wine Spectator, receiving the prestigious 2026 Award of Excellence. Building on the restaurant’s previous recognition in 2023, this latest accolade reaffirms Lily Beach’s unwavering commitment to exceptional wine service, world-class gastronomy, and unforgettable dining experiences.
Presented annually by Wine Spectator, the Award of Excellence recognises restaurants whose wine lists offer a thoughtfully curated selection of quality producers, thematic consistency, and outstanding harmony with their culinary offerings. The award places AQVA restaurant among an elite group of dining establishments worldwide celebrated for their dedication to wine culture and excellence in hospitality.
Speaking about the win, General Manager, Laurent Driole said: “For 32 years, Lily Beach Resort & Spa has been celebrated for redefining luxury all-inclusive hospitality in the Maldives through exceptional gastronomy and one of the region’s most distinguished beverage offerings. Our renowned all-inclusive Platinum Plan has long allowed guests to enjoy premium wines and Champagnes as an integral part of the island experience rather than an indulgent extra.”
Explaining further, he said “Beyond this, our wine cellar invites gourmets to discover remarkable labels and rare vintages that accompany intimate culinary journeys in secluded corners of the resort, where romance, privacy and the beauty of the Maldives come together effortlessly. Because some moments deserve to be celebrated with a truly exceptional glass of wine, and life itself is certainly one of them.”
AQVA restaurant has become synonymous with refined island dining, where world-class cuisine is complemented by an internationally curated wine programme designed to elevate every guest experience. By day, AQVA restaurant welcomes guests for relaxed à la carte lunches overlooking the resort’s infinity pool. As evening falls, Les Turquoise d’Aqua at the AQVA deck transforms into Lily Beach’s signature fine dining venue, where bespoke menus featuring fresh lobster, premium tomahawk steaks, Kobe beef and refined tasting experiences are thoughtfully paired with exceptional wines and customised to each guest’s preferences.
At the heart of the programme is Lily Beach’s award-winning Platinum Plan, featuring more than 90 premium wines and champagnes carefully selected from the world’s most celebrated wine regions. The collection showcases a balanced selection of renowned Old-World appellations alongside distinguished New World producers, allowing guests to explore an exceptional diversity of varietals, styles and vintages throughout their stay.
Complementing the Platinum Plan is the resort’s Premium Wine Cellar, home to an extensive collection of more than 200 labels, including prestigious Champagnes, iconic Bordeaux and Burgundy, acclaimed wines from Italy, Spain, the United States, South Africa, Australia and New Zealand. Together, the collection offers one of the most comprehensive wine experiences available in the Maldives.
The resort’s Resident Sommelier plays an integral role in the guest journey, offering personalised recommendations, educational insights and expertly curated food and wine pairings tailored to individual tastes and preferences.
Receiving the Wine Spectator 2026 Award of Excellence once again reflects Lily Beach Resort & Spa’s unwavering dedication to continuously evolving its wine programme, refining its cellar, introducing new producers and vintages, and creating unforgettable dining experiences that seamlessly combine exceptional wines, innovative cuisine and warm Maldivian hospitality.
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