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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Four Seasons Resorts Maldives honoured for 25 years of marine conservation efforts at HICAP 2026

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Four Seasons Resorts Maldives has won the 2026 Sustainable Hotel Award for Biodiversity Action & Education from Hotel Investment Conference Asia Pacific (HICAP). The award recognises 25 years of conservation, research and training at Four Seasons Resort Maldives at Kuda Huraa (since May 1998) and Four Seasons Resort Maldives at Landaa Giraavaru (since November 2006).

Winners are selected by an expert judging panel for innovative sustainability practices that can be replicated across Asia Pacific. The Biodiversity Action & Education category emphasises measurable conservation and practical learning. Four Seasons Resorts Maldives was recognised for connecting sustained conservation and scientific advances with hands-on learning for guests, local schoolchildren and young Maldivians.

The resorts’ Reefscapers partnership, launched at Kuda Huraa in 2001, encompasses more than 9,000 coral frames across one of the Indian Ocean’s largest artificial reef restoration projects. Decades of monitoring have supported peer-reviewed, AI-assisted research into coral survival, informing restoration methods as environmental pressures increase. Corals on mature frames now reproduce naturally, while spawning and larval-settlement research advances methods to repopulate damaged reefs and increase diversity.

That research also supports practical conservation education. Since 2023, Landaa has hosted the Baa Atoll Marine Biology Internship Programme, a three-stage, three-year initiative introducing students across the atoll to marine science.

Furthermore, the resorts’ government-accredited Apprenticeship Programme has produced 1,058 Maldivian graduates since 2001 and currently offers 14 career pathways, including Marine Conservation. A new, fully funded four-year Marine and Environmental Science apprenticeship with Maldives National University combines academic study with fieldwork at both Kuda Huraa and Landaa Giraavaru. The pathway progresses towards a bachelor’s degree.

“This award belongs to the people who keep doing the work,” says Armando Kraenzlin, Regional Vice President and General Manager. “Our marine biologists, conservation partners, gardeners and trainers turn years of experience into knowledge others can use. Guests and young Maldivians contribute too, learning alongside our teams and helping carry that work forward.”

Science that informs action

Marine Savers, the resorts’ conservation programme, operates from Marine Discovery Centres at Kuda Huraa and Landaa Giraavaru, working with long-term partners including Reefscapers and The Manta Trust.

Reefscapers achieved a Maldives first by collecting coral reproductive cells in the wild, then fertilising them and settling larvae under controlled conditions. During severe bleaching in 2024, teams relocated 28,000 corals to deeper, cooler waters.

The Turtle Rehabilitation Centres at Kuda Huraa and Landaa Giraavaru have cared for over 500 sea turtles. To date, of the many injured by ghost fishing nets carried into Maldivian waters by wider Indian Ocean currents, more than 280 have been released.

Both resorts also support manta research, with studies by Landaa’s onsite Manta Trust scientists identifying the world’s largest-known reef manta population. Their research contributed to Baa Atoll’s designation as the Maldives’ first UNESCO World Biosphere Reserve in 2011.

Learning through participation

Guest coral sponsorship funds restoration, with guests transplanting fragments alongside marine biologists and following their development on MarineSavers.com.

Marine Discovery Centres connect guests and local schoolchildren with this conservation work. At Kuda Huraa, the Junior Marine Savers introduces younger children to ocean conservation through hands-on marine discovery activities. Landaa’s one-to-one Trainee Marine Biologist Programme gives teenagers practical experience across six specialist modules, while garden tours connect cultivation with food, wellness and composting.

All of the resorts’ research, field reports and findings are shared with the Maldives wider resort community, students, researchers and a global audience via MarineSavers.com. The Reefscapers programme’s selection as a World Sustainable Hospitality Alliance case study further extends its relevance to the hospitality industry.

For more information and ways to participate in award-winning biodiversity conservation and education at Four Seasons Resorts Maldives, visit MarineSavers.com or contact the Resorts at reservations.mal@fourseasons.com or call +960 66 00 888.

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Siyam World Maldives adds JetCar Cinema to collection of island experiences

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At Siyam World, part of the Lifestyle Collection of Sun Siyam, even movie night comes with a twist. The resort has introduced its latest experience. JetCar Cinema, taking the classic drive-in concept off the road and straight into the lagoon. Because apparently watching a movie from a normal seat was never going to be enough.

The experience invites guests to hop into a JetCar, cruise across the lagoon and settle in for a film on a floating big screen, surrounded by the warm Maldivian waters and open night sky. Yes, you drive to the cinema. On the water. Part JetCar adventure, part drive-in cinema and completely Siyam World, it is a movie night with a rather different kind of front-row seat.

Then again, doing things differently is hardly new territory for Siyam World. Home to the Maldives’ largest floating waterpark, the country’s first in-resort horse ranch and its very own electric go-kart track the resort has built a reputation for turning the familiar holiday experiences into something entirely unexpected. JetCar Cinema is simply the latest addition to an island where ordinary has never been part of the plan.

Whether it is a date night with a difference or another holiday story worth bringing home, this is one cinema experience where the journey is just as much fun as the movie itself.

Lights, camera, splash. Movie night just found a new address.

JetCar Cinema welcomes up to four guests per session, with the film, drinks and popcorn all part of the experience. Ready to experience your own lagoon-side movie night? Discover the latest offers here. After all, at Siyam World, even a quiet night in comes with a little more going on.

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Atmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026

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Atmosphere Core has been recognised with two prestigious honours at the South Asian Travel Awards (SATA) 2026, receiving the titles of Leading Resort/Hotel Brand and Leading Hospitality Development Company.

The recognition reflects Atmosphere Core’s continued contribution to the hospitality landscape across the Maldives and beyond, and its commitment to creating distinctive guest experiences through thoughtful hospitality, strong brand identities and responsible development.

With a growing portfolio spanning the Maldives and international destinations, Atmosphere Core continues to build a diverse collection of hospitality brands, each shaped by its own identity and approach to guest experience. As its brands expand, the company continues to evolve its portfolio while staying grounded in its philosophy of delivering heartfelt hospitality.

The Leading Hospitality Development Company title further recognises Atmosphere Core’s development journey, which has expanded beyond its established Maldivian portfolio into new destinations and concepts. Most recently, the company marked its debut in Europe with the opening of BORGO MONCHIERO HERITAGE by Atmosphere in Italy, while continuing to develop its pipeline of new hospitality projects across key markets.

Commenting on the recognition, Salil Panigrahi, Managing Director at Atmosphere Core, said: “We are honoured to receive these two recognitions at the South Asian Travel Awards 2026. They reflect the dedication of our teams across our resorts, offices and development projects, and the trust of our guests, partners and industry colleagues. As we continue to grow, our focus remains on creating meaningful hospitality experiences while developing brands and destinations with a clear sense of identity and purpose.”

The South Asian Travel Awards are among the region’s recognised platforms celebrating achievements across the travel, tourism and hospitality sectors. The 2026 awards recognise organisations and individuals demonstrating excellence and contribution to the industry across South Asia.

The two SATA 2026 recognitions add to Atmosphere Core’s growing list of industry accolades and mark another milestone in the group’s continued development as an international hospitality company.

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