News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Drink
Eri Maldives helps couples fall in love all over again
Nobody needs a reason to fall in love with their partner all over again, but it’s romantic to keep finding one, season after season. UK wedding platform Bridebook found that a fifth of couples now wait until their first anniversary to take their honeymoon – giving finances time to settle after the wedding itself. Anniversary trips and vow renewals form a huge part of romantic travel as a result, with couples opting for longer stays than their wedding day ever allowed, now that joint finances can stretch further.
At Eri Maldives, it’s a moment that finally gets the spotlight it deserves – with a second telling to fit however couples want to approach it: planned in secret as an add-on, or built into a special occasion celebration.

Here’s our take to the occasions worth considering, and which of Eri’s three ceremonies suits each.
The Five-Year Reckoning
For couples who married between 2020 and 2022, this is an easy one. Many of those ceremonies were scaled back, livestreamed, or held with a guest list of two witnesses and a registrar on a screen. Five years on, that cohort is now reaching a natural milestone, Eri’s Waves of Love (from £1,235++) comes in as an overdue wedding they didn’t quite get: a proper beachfront ceremony led by the resort’s own Ceremony Master, Bodu Beru drummers announcing the moment, a ring exchange sealed with a symbolic certificate, and a champagne toast, closing with a romantic dinner set up right on the sand.
The New Chapter & the Quiet Comeback
Not every renewal is tied to a date on the calendar. Some follow a health scare, a stretch of distance, a difficult financial year. Others follow a quieter kind of shift altogether, whether it be an empty nest, a retirement, or relocation. For couples a little further along, Eternal Love (from £1,457++) builds on the same considered ceremony as Waves of Love, layer in touches this stage calls for: a candlelight dinner on the beach in place of the standard set-up, a rose petal shower, a bottle of Prosecco already waiting in the room, and a 45-minute healing aromatherapy treatment for the couple, with traditional Maldivian sarongs presented as a keepsake for having come through it together.

The Anniversary That Deserves an Upgrade
The 10th, the 25th, the one that ends in a zero – and milestones that carry real weight, for couples who’ve spent decades putting everyone else first. Ocean Kiss (from £1,755++) is Eri’s most extensive package, turning planned activities into day-to-night itineraries, with a five-course destination dining beachfront feast with lobster and wine, a floating or lagoon breakfast the morning after, and a full hour of Balinese massage for two.

Beyond the Ceremony
However the occasion is marked, each package can be tailored with additional romantic excursions and entertainments, including private sunset cruise with champagne and canapés, a duo band or DJ for the evening, a drone-filmed highlight reel of the day, and – for those chasing a truly out-of-this-world backdrop – a three-minute fireworks display.
Whether it’s booked quietly or planned together from the very start, the island simply asks one thing of its guests: turn up, and let the rest take care of itself. Visit erimaldives.com/renew-your-vows-in-paradise to start planning.
Action
Finolhu strengthens racquet sports programme with new tennis pro
As tennis and padel continue to shape the luxury travel landscape, Finolhu, a Seaside Collection Resort, has welcomed French-Mexican sports professional Stefano as its new Tennis Pro, further elevating the resort’s growing focus on world-class racquet experiences in the Maldives.
Originally from Mexico, Stefano arrives at Finolhu with an extensive background in both tennis and padel. A former competitive athlete who reached No. 4 nationally in Mexico, he has built an international career spanning Mexico, the French overseas region of Guadeloupe and the Maldives, where he has become a familiar figure across several of the country’s leading luxury resorts.
Prior to joining Finolhu, Stefano served as a Tennis and Padel Professional at Patina Maldives. He previously held similar roles at Anantara Kihavah and The St. Regis Maldives, coaching players of all ages and abilities, from first-time enthusiasts to seasoned competitors seeking to refine their game.
At Finolhu, Stefano will lead the resort’s tennis and padel programme, offering private coaching sessions, social matches and bespoke experiences for families, couples and sports enthusiasts. His arrival comes at a time when padel, one of the world’s fastest-growing sports, is increasingly finding a place alongside traditional wellness and recreation offerings at luxury destinations.
Known for its playful spirit and vibrant energy, Finolhu complements its two-kilometre sandbank, eclectic dining experiences and extensive activities with dedicated tennis and padel facilities, giving guests the opportunity to stay active while immersed in the natural beauty of Baa Atoll. Whether introducing newcomers to the fast-paced world of padel or helping experienced players perfect their serve, the resort’s racquet sports offering has become an increasingly popular part of the Finolhu experience.
The programme is delivered in partnership with LUX Tennis, the international tennis management company recognised for bringing premium coaching and curated sporting experiences to luxury resorts around the world. Through this collaboration, Finolhu offers guests access to professional instruction and tailored programmes that combine performance, wellness and leisure in an exceptional island setting.
For Stefano, whose journey has taken him from the courts of Mexico and the Caribbean to the Indian Ocean, Finolhu represents the latest chapter in a career dedicated to sharing a passion for racquet sports. Whether hosting friendly tournaments beneath the Maldivian sun or introducing guests to a new sport, his focus remains on creating memorable experiences that extend far beyond the court.
To learn more about Finolhu, a Seaside Collection resort, visit finolhu.com.
News
Sirru Fen Fushi unveils safari-inspired luxury glamping escape
Sirru Fen Fushi–Private Lagoon Resort invites travellers to rediscover the Maldives through an extraordinary new luxury glamping experience, where safari- inspired living, immersive nature encounters and five-star indulgence come together on one of the Indian Ocean’s most secluded islands.
The Maldives has long been synonymous with overwater villas and endless turquoise horizons. Now, Sirru Fen Fushi is inviting guests to experience the destination from an entirely new perspective with The Ultimate Glamping Experience in the Maldives–an exclusive stay that combines the spirit of adventure with the comforts of refined luxury.

Set within the resort’s distinctive Safari Tented Beach Villas with Pool and Safari Tented Jungle Villas with Pool, this immersive escape redefines glamping for discerning travellers. Spanning an impressive 525 square metres, each villa blends handcrafted safari-inspired design with elegant interiors, a private pool, dedicated Personal Villa Host service and seamless indoor-outdoor living, creating a rare sense of adventure without compromising comfort.
Designed for those seeking deeper connections with nature, the experience celebrates the simple pleasures of island life through a thoughtfully curated collection of signature moments that inspire exploration, relaxation and meaningful connection.

Guests enjoy daily breakfast either in the privacy of their villa or overlooking the lagoon at Raha Market. During their stay, they will also embark on a guided turtle research snorkelling experience alongside the resort’s marine team, offering a unique opportunity to discover the Maldives’ vibrant underwater world while supporting marine conservation efforts.
Among the in-villa signature experiences included during the stay are a private outdoor cinema experience and a private barefoot barbecue beneath the stars, offering two unforgettable ways to enjoy the magic of Maldivian evenings. Guests can also indulge in a signature 60-minute in-villa spa treatment, completing an experience that balances adventure with effortless relaxation.

Throughout their stay, a dedicated Personal Villa Host ensures every detail is seamlessly arranged, allowing guests to embrace the island’s slower rhythm while reconnecting with nature and with each other.
More than a holiday, The Ultimate Glamping Experience in the Maldives reflects the growing demand for experiential luxury, where authentic moments, wellness, sustainability and personal connection take centre stage. As travellers increasingly seek journeys that inspire rather than simply impress, Sirru Fen Fushi offers an experience unlike any other in the Maldives.
Hidden within one of the country’s largest natural lagoons in Shaviyani Atoll, Sirru Fen Fushi is renowned for its untouched natural beauty, iconic 200-metre infinity pool, vibrant nine-kilometre house reef and the Coralarium–the world’s first semi-submerged gallery installation that also serves as a coral regeneration project.

With the launch of this new experience, Sirru Fen Fushi continues to redefine luxury hospitality by inviting guests to swap the expected for the extraordinary, where jungle meets ocean, adventure meets serenity, and every moment is designed to awaken the spirit of exploration.
The Ultimate Glamping Experience includes:
- Accommodation in a Safari Tented Beach Villa with Pool or Safari Tented Jungle Villa with Pool
- Daily breakfast served in the villa or at Raha Market
- One private outdoor cinema experience in the villa
- One private barefoot barbecue beneath the stars in the villa
- One guided turtle research snorkelling experience
- One signature 60-minute in-villa spa treatment
- Dedicated Personal Villa Host throughout the stay
For further information and reservations, please visit the resort’s website or contact reservations@sirrufenfushi.com.
-
News1 week agoEmirates NBD cardholders receive exclusive savings at Centara Maldives Resorts
-
Culture1 week agoWhere Maldivian culture lives on: Inside Athireege at Sun Siyam Vilu Reef
-
Cooking1 week agoConstance unveils Escapade Gourmande 2026 in Maldives with Michelin-starred chef and winemaker
-
Awards1 week agoGrand Park Kodhipparu receives dual recognition at World Travel Awards 2026
-
News1 week agoBohemian Reverie brings a new festive experience to Sun Siyam Iru Fushi
-
News1 week agoHarriet Emily brings sound journeys wellness programme to Angsana Velavaru
-
Drink6 days agoJW Marriott Maldives Kaafu Atoll introduces Omakase cocktail experience
-
News1 week agoMaldives named one of the world’s happiest places to visit in new travel study


