News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Hulhule Island Hotel marks World Coconut Day with culture and cuisine
Hulhule Island Hotel celebrated World Coconut Day with a lively programmes highlighting the coconut’s deep cultural significance, versatility and enduring place in Maldivian life.
Guests were welcomed with beautifully woven coconut-leaf creations, including traditional birds and other handcrafted pieces. Throughout the day, an assortment of coconut-based specialities and delicacies was served, offering guests an authentic taste of this treasured island ingredient.
The celebrations also featured a dedicated cultural display showcasing traditional practices associated with the coconut palm. Guests had the opportunity to discover how different parts of the coconut and its tree have long been transformed into food, household items, decorative crafts and other useful products within Maldivian communities.
Adding a spirited and interactive element to the occasion, team members participated in a coconut mocktail-making competition, presenting creative and refreshing beverages inspired by tropical flavors. A traditional coconut-scraping competition brought further excitement, celebrating a familiar skill that remains an important part of Maldivian culinary heritage.
The day concluded with a special dinner buffet featuring an extensive selection of coconut-inspired specialties and delicacies, thoughtfully prepared for guests to enjoy.
Through the celebration, Hulhule Island Hotel offered guests an engaging glimpse into Maldivian culture while recognizing the coconut palm as one of the country’s most cherished and versatile natural treasures.
News
Kuda Villingili marks Golden Week with Dragon Buffet, hot pot and family activities
Kuda Villingili Resort Maldives will celebrate Chinese Golden Week from 1–8 October 2026 with an eight-day programme of festive dining, cultural activities and family experiences. Coinciding with China’s National Day and Mid-Autumn Festival celebrations, the programme brings touches of Chinese tradition to the island while giving families time and space to reconnect in the Maldives.
At the heart of the celebrations is a series of specially curated dining experiences. On 3 October, The Restaurant will host a Dragon Buffet, bringing together Chinese dishes, live entertainment and a festive evening designed for families to enjoy together. Throughout the week, guests can also experience the resort’s signature Chinese Roast Duck and interactive Hot Pot Experience at East, alongside oceanfront Teppanyaki at Mar-Umi. Special Golden Week cocktails and mocktails will complement the celebrations across selected dining venues.

For younger guests, Kuda Fiyo Kids Club will host a dedicated eight-day programme inspired by the season. Through creative workshops, cultural activities, games and culinary experiences, children can discover elements of Chinese tradition while enjoying the outdoor adventures and island experiences that are part of life at Kuda Villingili.
“Golden Week is a special time for families to come together, and we wanted to create a celebration that feels both familiar and distinctly Maldivian. From shared dining experiences and cultural activities to simply having time together by the ocean, our programme is designed to allow families to celebrate traditions while creating new memories at Kuda Villingili,” said Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives.

Beyond the scheduled celebrations, families can make the most of the resort’s wide range of experiences. Days can be spent around the 150-metre pool, exploring the lagoon through watersports, surfing at the nearby Chickens Break, or enjoying tennis, padel, pickleball and other recreational activities. For those seeking a slower pace, the resort’s private-island spa offers a peaceful retreat, while the beach and ocean provide plenty of space to simply spend time together.
Kuda Villingili’s collection of 75 private pool villas and residences offers a choice of spacious accommodation for couples, families and larger multi-generational groups seeking a luxury holiday in the Maldives. The resort’s diverse dining collection gives guests the flexibility to enjoy familiar favourites alongside new culinary experiences throughout their stay.
Guests can discover Chinese and Asian favourites at East, gather around the interactive Wan Suk Hot Pot, experience Japanese-Peruvian cuisine and Teppanyaki at Mar-Umi, or opt for a private destination dining experience on the beach. Together with the resort’s wider international dining selection, the variety allows families and groups to experience something different throughout their Golden Week holiday.

Located in the North Malé Atoll, approximately 30 minutes by speedboat from Velana International Airport, Kuda Villingili is a five-star luxury resort in the Maldives offering private villas, family experiences, diverse dining and island activities.
This Golden Week, Kuda Villingili invites families to celebrate familiar traditions in a different setting — sharing meals, discovering new experiences and, above all, making time for one another.
View Kuda Villingili’s Golden Week Programme 2026 here. For more information and reservations, visit www.kudavillingili.com or contact reservations@kudavillingili.com
Awards
Kuredhivaru Resort and Spa named Best Beach Villa, Culinary Resort at TTM Awards 2026
Kuredhivaru Resort and Spa has been recognised with two TTM Awards 2026, receiving Best Beach Villa Resort 2026 and Best Culinary Resort 2026. The recognition highlights two important parts of the Kuredhivaru experience, from its beachfront villas and natural surroundings to its diverse culinary offering.
The TTM Awards 2026, organised by Travel Trade Maldives, recognise outstanding resorts and tourism businesses across the Maldives. The awards celebrate excellence across categories including villas, dining, wellness and guest experiences, bringing together recognition from the Maldives travel and hospitality industry.

The Best Culinary Resort 2026 award recognises the variety and care behind Kuredhivaru’s dining experiences. Across the resort, guests can explore different cuisines, flavours and settings, from fresh seafood and Japanese-inspired dishes to international favourites, wine pairings and personalised destination dining.

Each dining experience has its own character, with a focus on quality ingredients and considered menus. Together, they make food an important part of the Kuredhivaru stay and offer guests different ways to experience the flavours of the Maldives and beyond.

The Best Beach Villa Resort 2026 recognition reflects Kuredhivaru’s approach to creating private and comfortable beachfront stays. Set along the white-sand shores of Noonu Atoll, the resort’s beach villas offer private pools, direct access to the beach and views across the IndianOcean. The experience brings together space, privacy and the natural beauty of the island, supported by attentive service. Set along the white-sand shores of Noonu Atoll, the villas offer direct beach access and private pools, bringing the natural beauty of the island into everyday resort living.
The latest recognition builds on Kuredhivaru’s previous TTM achievements, including Best Culinary Resort 2024 and Best Beach Resort 2023, reflecting the continued work of the teams across the resort.

Together, Best Culinary Resort 2026 and Best Beach Villa Resort 2026 capture two defining sides of Kuredhivaru: dining that turns every meal into part of the island experience, and beachfront villas that put the Indian Ocean at the heart of the stay. It is a proud recognition of the team behind both, and of the guests and travel partners who continue to choose Kuredhivaru.
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