News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Niva Dhigali has unveiled its comprehensive festive programme for the upcoming December Festive Season, inviting guests to experience a blend of traditional holiday charm and vibrant island celebrations. The resort’s itinerary features a classic Christmas theme, exclusive culinary events, and a dynamic New Year’s Eve celebration headlined by Hungarian celebrity DJ Liliana Reagan, offering a memorable end-of-year escape in the Maldives.
The festivities commence on 21 December 2026 with a heart-warming Tree Lighting Ceremony on the beach, setting a classic Christmas tone against a tropical backdrop. This is closely followed by an elegant Starlight Beach Dinner, where guests can enjoy a thoughtfully crafted culinary experience beneath the Maldivian night sky. The holiday spirit continues to build towards Christmas Day, highlighted by the highly anticipated arrival of Santa Claus, bringing joy and festive magic to the resort’s youngest visitors.
Throughout the festive period, guests can rejuvenate with a daily selection of Festive Elixirs. These refreshing, health-forward blends are expertly crafted to capture the vibrant energy of the island and support wellness during the holiday indulgences. Families and active guests are also encouraged to participate in a variety of engaging events, including outdoor chess competitions and spirited beach Olympics.
The seasonal celebrations culminate in a spectacular New Year’s Eve event titled: Where Freedom Celebrates. The evening transitions smoothly from an abundant gala dinner to an electrifying beach party, led by celebrity DJ Liliana Reagan. Her energetic performance, paired with a spectacular fire ritual and midnight fireworks, ensures a vibrant and unforgettable welcome to the new year.
For more information or reservations email: reservations@nivadhigali.com or call +960 6586060.
JOALI BEING has concluded its Eid al-Adha celebrations, which took place from 25 to 31 May 2026, bringing together families, culture, culinary discovery and shared experiences through a curated programme inspired by generosity, togetherness and reflection.
A central feature of this year’s celebrations was an exclusive culinary residency by Saudi chef Nawal Alkhalawi, who joined the island from Jeddah to present a series of dining experiences inspired by contemporary Saudi cuisine, heritage and storytelling.Throughout the residency, Chef Nawal introduced guests to the flavours, traditions and rituals that shape Saudi family life, using food as a platform for cultural exchange and connection.
One of the highlights of the programme was Chef Nawal Alkhalawi’s Dinner, held on 29 May at MOJO. The family-style sharing experience drew inspiration from the hospitality and flavours of Saudi Arabia, featuring signature dishes such as Whipped Date Butter with charcoal bread and her “Jewels of the Red Sea” selection.
The dinner continued with slow-roast lamb shoulder served with curated shawarma accompaniments, before concluding with a contemporary dessert of white peach, apricot rose and coconut yoghurt. Guests were also served a Saudi date and cheese platter showcasing regional flavours.
The following day, families gathered at the Culinary Learning Centre for Chef Nawal Alkhalawi’s Family Cooking Class. Designed as a hands-on experience for guests of different generations, the class explored the culinary meeting point between the Red Sea and the Indian Ocean.
Participants prepared Spiced Prawn Tartare with Lime and Black Lime Aioli in Tapioca-Wild Rice, reflecting the connections between the two regions through ingredients, techniques and shared coastal influences.
In addition to the residency, JOALI BEING’s Eid programme featured a range of family-focused culinary and lifestyle experiences. These included energy bar making, waffle and pizza workshops, afternoon tea rituals, chocolate masterclasses, destination dining experiences and the Eid Sunset Soirée, where guests gathered on FLOW Beach for a golden-hour celebration with music and ocean views.
Other experiences during the week included private villa dining, breakfasts at the Turtle Tree House and a special Eid edition of the Indian Ocean Dinner, offering families and loved ones opportunities to mark the occasion in different settings across the island.
JOALI BEING said the celebrations reflected its commitment to creating spaces where guests can reconnect with themselves and one another while embracing the island’s philosophy of the Joy of Well-Living.
Taj Exotica Resort & Spa, Maldives has introduced Sol & Sea.
Perched elegantly above the crystal-clear waters of the Indian Ocean, Sol & Sea is an exclusive overwater dining destination at Taj Exotica Resort & Spa, Maldives, offering an intimate culinary journey inspired by the rich coastal traditions of India.
Thoughtfully designed for only 16 guests, this refined dining experience combines uninterrupted sunset views, bespoke service, and the soulful flavours of India’s coastline in a setting defined by understated luxury and island serenity.
At Sol & Sea, the art of the traditional Indian coastal thali is elevated through sophisticated presentation and carefully curated regional flavours. Drawing inspiration from the coastal kitchens of Indian Western Coastline each menu celebrates the richness of Indian spices, the freshness of ocean harvests, and the depth of authentic culinary heritage.
As twilight settles over the lagoon and the horizon glows in hues of gold and amber, guests are invited to savour an immersive dining experience surrounded by the tranquil beauty of the Maldives. Every detail — from the gentle sea breeze and candlelit ambience to the thoughtfully paired flavours — has been designed to create moments of connection, indulgence, and lasting memory.
Elegant, intimate, and destination-led, Sol & Sea offers a distinctive expression of luxury dining where the warmth of Indian hospitality meets the timeless beauty of the ocean.
Experience highlights:
- Exclusive 16-seater overwater dining venue
- Signature Indian Coastal Thali experience (Vegetarian & Non-Vegetarian option)
- Curated sunset dining atmosphere
- Personalised and intimate guest experience
- Ideal for couples, honeymooners, and celebratory occasions
- Elevated luxury dining concept unique to the Maldives
As the sun sets over the Indian Ocean and the evening unfolds beneath the stars, Sol & Sea invites guests to discover a soulful expression of coastal India surrounded by the serenity of the Maldives.
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