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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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JW Marriott Maldives Resort & Spa welcomes Anshuka Parwani for exclusive wellness retreat

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To honour National Wellness Month, JW Marriott Maldives Resort & Spa has announced an exclusive partnership with India’s most celebrated holistic health pioneer and celebrity wellness mentor, Anshuka Parwani. Designed as an invitation for travellers to slow down, practice self-care, and immerse themselves in the healing power of nature, this bespoke collaboration introduces a transformative two-day wellness activation on August 14 & 15, 2026.

Anshuka Parwani’s journey from a commercial pilot to the founder of AnshukaYoga has made her one of the most trusted names in modern wellness. Certified in yoga therapy, restorative practices, and aerial yoga, she is renowned for her highly personalised, therapeutic approach to fitness and emotional alignment. As the go-to wellness mentor for Bollywood’s top elite, including Alia Bhatt and Deepika Padukone, Anshuka has built a formidable media presence as a TEDx speaker, magazine cover star, and global brand ambassador. Through her digital platforms, she passionately reveals traditional yogic philosophies, making holistic health feel both deeply aspirational and effortlessly accessible.

Set against the pristine, natural backdrop of the Shaviyani Atoll, the exclusive weekend itinerary is anchored by signature Sunrise and Sunset Yoga sessions hosted directly by Anshuka on August 14 & 15. Morning sessions will invite guests to greet the day with mindful breathwork and gentle, revitalising flows as the sun rises over the turquoise Indian Ocean. As twilight approaches, the evening rituals will transition into a soulful space for meditation, stillness, and deep inner reflection.

“True luxury is an environment where you can feel wholly present, nourished, and deeply connected to your surroundings,” said Mohit Dembla, General Manager. “We are incredibly proud to welcome Anshuka Parwani to our island sanctuary. Her therapeutic approach to well-being perfectly mirrors our commitment to delivering the legendary ‘JW Treatment.’ By fusing mindful movement with intentional, farm-to-table dining, we look forward to offering our guests a truly enriching environment to revitalise the mind, body, and spirit.”

Reflecting on the upcoming event, Anshuka Parwani shared, “I am absolutely thrilled to collaborate with JW Marriott Maldives Resort & Spa, a destination that beautifully embodies mindful luxury. I cannot wait to lead our beachfront sunrise and sunset flows, creating a shared space for mindfulness and renewal in one of the most serene sanctuaries in the world.”

Extending the philosophy of holistic well-being from the yoga mat to the palate, the collaboration also highlights an exceptional Chef Collaboration. Anshuka is working closely alongside the resort’s expert culinary team to co-curate a custom wellness menu. Guided by clean eating and the farm-to-table principles of the property’s JW Garden, these nourishing, nutrient-rich dishes are crafted to leave guests feeling entirely fulfilled and revitalised. For travellers visiting later in the season, this limited-edition culinary selection will remain integrated into the resort’s dining menus for an entire month, available until September 30, 2026.

Nestled on the tranquil, natural Vagaru Island in the Shaviyani Atoll, JW Marriott Maldives Resort & Spa is a sanctuary of mindful luxury. The resort features 60 elegantly appointed beach and overwater villas, each with a private pool and panoramic ocean views. Exceptional dining, rejuvenating spa rituals, and enriching activities for all ages are elevated by the attentive service of a dedicated Thakuru (butler), ensuring every detail is thoughtfully tailored to each guest’s needs.

For more information and bookings, please visit the resort’s website.

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Carne Diem Grill by Dharshan becomes Maldives’ sole entry in 50 Best Discovery 2026

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Carne Diem Grill by Dharshan has been named to the 50 Best Discovery 2026 collection, becoming the only restaurant in the Maldives to be featured in this year’s global selection. The listing places the restaurant before the global audience of travellers, luxury travel advisors and food enthusiasts who actively follow the 50 Best ecosystem.

Announced as part of the largest-ever expansion of 50 Best Discovery, the 2026 edition welcomed more than 650 new venues from around the world. The platform now showcases over 3,500 restaurants, bars, hotels and vineyards across more than 800 cities and towns, serving as one of the world’s most respected expert-curated hospitality guides.

Published by the organisation behind 50 Best Restaurants, 50 Best Discovery is not a platform that establishments can apply to join. Every venue is selected following votes cast by members of the independent 50 Best Academies, comprising more than 3,000 chefs, restaurateurs, food writers, critics and hospitality experts from across the globe.

For Carne Diem Grill by Dharshan, the recognition reflects the strength of a concept built on consistency, craftsmanship and a clear point of view. Since opening at The Marina at CROSSROADS Maldives in 2020, the restaurant has remained committed to refining its craft rather than chasing trends, steadily establishing itself as one of the destination’s standout dining experiences.

At the heart of the restaurant is Ignis Maximus, Chef Dharshan Munidasa’s custom-engineered charcoal grill capable of reaching temperatures of up to 750°C. Developed specifically for Carne Diem Grill, it embodies the restaurant’s philosophy of Meat. Heat. Salt.–the belief that exceptional steak requires nothing more than outstanding ingredients, precise cooking and perfect seasoning.

That commitment to authenticity has attracted an international clientele, with guests from around the world sharing their experiences long after leaving the Maldives. Carne Diem Grill has also taken its signature live-fire cooking beyond the islands through acclaimed pop-up events in Colombo and Bangkok, each featuring an Ignis Maximus grill custom-built in the host country to faithfully recreate the restaurant’s distinctive cooking experience.

“To receive recognition from our peers through 50 Best Discovery is a tremendous honour–not only for Carne Diem Grill, but also for the Maldives as a culinary destination,” said Chef Dharshan Munidasa. “Carne Diem has always been about doing one thing exceptionally well. We have never tried to be another steakhouse. We’ve remained committed to our philosophy of exceptional ingredients, precision cooking and genuine hospitality, and it is incredibly rewarding to see that recognised on a global platform.”

The recognition also marks another significant chapter in Chef Dharshan Munidasa’s culinary journey. Following the international success of Nihonbashi–the first restaurant from Sri Lanka to be featured on Asia’s 50 Best Restaurants; and Ministry of Crab, which has maintained a presence on the Asia’s 50 Best rankings and extended list for more than a decade, Carne Diem Grill becomes the third restaurant created by Chef Dharshan to be recognised by the organisation behind the prestigious 50 Best rankings.

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Nova Maldives marks Women’s Dive Day with diving, education and reef restoration

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Nova Maldives has wrapped a three-day Women’s Dive Day (WDD) programme, running from 17 to 19 July, bringing together marine leaders, resort guests and local schoolgirls for a series of conversations, first dives and hands-on conservation work centred on women and the ocean.

A conversation on the water’s surface

The programme opened on 17 July with a fireside chat bringing together three women – Zoona Naseem, the Maldives’ first female PADI Course Director, Nova’s resident marine biologist Jenna Lehocki, and PADI AmbassaDiver, Maëlly Faure. The conversation moved beyond diving logistics to the culture of the sport itself, touching on the gender gap that still shapes the industry.

Breaking the mould: the existing gender gap comes down to a lack of visible role models, not interest, and normalising women at every level is what closes it, backed by PADI’s dive-learning community and annual WDD programmes building the networks women need to feel they belong, not just welcome.

From fear to fascination: the proliferation of diving content on social media have turned sharks and rays from something to dread into something to admire, and PADI’s Global Shark & Ray Census offer formalised ways for divers to help log sightings to track and protect species once misunderstood.

Marine careers don’t run in straight lines: science majors that became teachers, divers who became underwater photographers, instructors who now run dive centres of their own. The message to the next generation isn’t “pick a lane,” it’s that the lanes cross.

First breaths underwater

On the morning of 18 July, seven women took part in complimentary Discover Scuba Diving sessions, with five going on to complete their DSD experience in full. For many, it was a first introduction to breathing underwater, a small but significant step in an industry where women still make up a minority of certified divers.

Group first dives of this kind are one of the most effective on-ramps into the sport, giving participants a taste of the confidence and calm that experienced divers describe as transformative, without the commitment of a full certification course.

Inspiring the Next Generation

That afternoon, Nova also welcomed 15 pupils from Dhangethi School for a careers guidance workshop led by Zoona, who shared her own journey to becoming the Maldives’ first female PADI Course Director.

The workshop was followed by a coral planting session, where students and guests helped tie coral fragments onto metal frames before joining Nova’s dive team to take them out to the house reef for planting – offering the Dhangethi pupils a tangible link between the classroom conversation on careers in marine science and the practical, hands-on work of protecting the reef that surrounds their community.

Coral restoration of this kind has taken on real urgency in the Maldives: the archipelago has weathered major bleaching events in 1998, 2016 and again in 2024, when sea temperatures reached record highs and live coral cover fell sharply across several atolls.

Frame-based coral planting, of the kind Nova’s guests took part in, is one of the most widely used restoration methods across Maldivian resorts, giving damaged sections of reef a head start by anchoring young coral in place while it establishes itself.

This is only the start of Nova’s marine calendar this year, with the resort returning with AWARE Week with PADI in mid-September — a week-long programme spanning lagoon-based Dive Against Debris sessions, guided snorkelling for non-divers, and educational workshops. More details will be released in coming weeks.

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