News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Sunny Leone and family experience island adventures at The Standard, Maldives
International actress, entrepreneur, and style icon Sunny Leone recently chose The Standard, Maldives for a relaxing and memorable family getaway, creating cherished moments alongside her husband Daniel Weber and their children. During their stay, Sunny and family enjoyed a range of signature experiences that highlight the resort’s appeal as an ideal destination for families. From an idyllic picnic on Baby Island, where pristine beaches and untouched nature offered a sense of discovery, to a quintessential Maldivian lagoon lunch set against crystal-clear turquoise waters, each moment reflected a blend of authenticity, relaxation, and adventure. These experiences allowed the family to connect not only with each other, but also with the natural surroundings that define the Maldives.

Adding a sense of excitement to the getaway, the family enjoyed exhilarating water activities, including Fun Tube rides across the lagoon, an adrenaline-filled yet accessible experience that brought laughter and energy to both adults and children alike. Snorkelling sessions further introduced them to the vibrant underwater world just steps from the shore, offering a glimpse into thriving marine life and colourful coral reefs, making it both an educational and awe-inspiring experience for all ages. The family also explored the resort’s floating water park, where endless hours of fun unfolded in the middle of the lagoon. Designed to cater to guests of all ages, it perfectly captures the playful energy that defines The Standard, Maldives, offering a seamless balance between relaxation and recreation for families travelling together.

Culinary experiences also played a memorable role throughout their stay, offering the family a journey through diverse flavours and settings across the island. At Onda, the resort’s signature overwater restaurant, they indulged in a refined menu inspired by Mediterranean flavours, where fresh, high-quality ingredients and bold culinary techniques come together in a vibrant yet relaxed atmosphere. With its open-air design and sweeping ocean views, Onda provided the perfect backdrop for leisurely family dining, turning each meal into a shared experience to remember. The family also embraced the island’s cultural roots at Guduguda, where they discovered authentic Maldivian cuisine rich in tradition and local character, offering a deeper connection to the destination through its flavours. Meanwhile, at BBQ Shak, they enjoyed a more casual dining experience with their feet in the sand, savouring freshly grilled dishes in a laid-back beachfront setting. Together, these culinary moments reflected The Standard, Maldives’ ability to cater to every mood and preference, making dining an integral part of the family’s unforgettable island escape.

Blending playful energy with laid-back island luxury, The Standard, Maldives continues to position itself as a leading destination for families, offering a diverse range of experiences that cater to every generation. From tranquil nature encounters and cultural dining moments to adventurous water activities and vibrant social spaces, the resort creates an environment where meaningful family connections and unforgettable memories naturally unfold.
Known for its distinctive approach to lifestyle hospitality, The Standard, Maldives continues to attract global travellers seeking enriching experiences, wellness, adventure, and above all, quality time together in paradise.
News
Amilla Maldives expands spa programme with natural therapies expert residency
Amilla Maldives has introduced a thoughtfully curated wellness offering at Javvu Spa, led by Dr Shagnika Pradhan, a certified doctor in natural therapies and a dedicated scholar of yogic philosophy.
With over a decade of experience, Dr. Shagnika brings a gentle, integrative approach to well-being, supporting guests through pain, stress, and sleep-related concerns. Her work weaves together Traditional Chinese Medicine, herbal remedies, lifestyle practices, and yoga therapy, creating personalised pathways that address the root of imbalance while nurturing long-term vitality and ease.

Dr Shagnika will be in residence from 22 May to 7 June 2026, offering guests the opportunity to experience her integrative approach within the calm, natural rhythm of island life, including during the Eid Al Adha celebrations from 27 to 30 May.
A curated menu of experiences includes Elemental Balance Acupuncture, Naturopathy Manipulative Therapy, Toksen Therapy, Cupping Therapy, Reiki Chakra Sound Healing, and Aqua Yoga. Each session is tailored through a private consultation, ensuring that every guest’s individual needs and natural rhythms are honoured. Set within the quiet rhythm of island life, these therapies invite guests to slow down and reconnect, guided by treatments that are both considered and restorative.

For those seeking shared moments of stillness, group sessions in chanting and sound healing meditation offer a gentle space for connection and reflection.
For more information about Amilla Maldives, please visit www.amilla.com.
Culture
Eid Al-Adha celebrations come alive at The Standard, Maldives
The Standard, Maldives invites guests to embrace a vibrant island celebration of Eid Al-Adha filled with rich cultural traditions, festive culinary experiences, and rejuvenating wellness rituals, all set against the breathtaking backdrop of the Indian Ocean. Blending playful energy with meaningful moments of connection, the resort creates a dynamic festive atmosphere where guests can truly celebrate, unwind, and immerse themselves in the spirit of the occasion.
The celebrations begin on 27 May 2026 with a Maldivian-inspired Eid Welcome Lunch at Kula, where guests are invited to indulge in a thoughtfully curated spread of fresh seafood, coconut-infused delicacies, and island spices that capture the essence of local flavours and the joy of togetherness. As the afternoon unfolds, the energy shifts to the Main Pool, where the lively Sip & Splash Pool Party brings the celebration to life. Set against an upbeat tropical atmosphere, guests can enjoy the vibrant rhythms of Bodumas and the captivating movements of Maali dance, creating an immersive cultural experience by the water. Throughout the day, specially curated alcohol-free elixirs are available across all outlets, offering refreshing creations that complement the festive spirit.

As evening arrives, the celebration continues with Surf & Turf Dinner at Kula, where an abundant spread of premium seafood and expertly grilled specialties creates a memorable culinary journey. The night then transitions into a rich cultural showcase at Todis Bar, where the rhythmic sounds of a traditional Boduberu performance, paired with local dance, bring Maldivian heritage to life in an energetic and captivating setting. For those seeking a more relaxed ambiance, the Shisha Lounge by the beach offers an inviting retreat, where guests can unwind with premium shisha, traditional Arabic coffee, and soft ambient lighting under a starlit sky. The experience is priced at USD 65 per person, inclusive of the shisha and coffee.

On 28 May 2026, the festivities continue with Bodu Eid, a celebration that pays tribute to authentic Maldivian traditions and local culture. Guests are invited to enjoy a Fisherman’s Catch dining experience at Kula, where freshly prepared seafood reflects the island’s deep-rooted connection to the ocean. As day transitions into evening, an Arabic-style seafood set dinner at Kula Beach unfolds into an elegant beachfront experience, where Middle Eastern flavours are seamlessly paired with the natural beauty of the Maldivian shores, complemented by a curated selection of hot and cold mezze. All set within a warm, inviting atmosphere enriched by traditional décor and coastal charm at USD 95 per person, served from 6:30 until 9:30 pm. The celebration concludes with a magical Cinema Under the Stars experience, where guests can relax on the beach and enjoy a film in an intimate and atmospheric setting beneath the night sky.

Complementing the festive programming, The Standard Spa introduces special wellness treatments available from 24 to 31 May 2026, offering guests a chance to reconnect through indulgent and restorative rituals. The Spa Indulgence Eid Edition is a thoughtfully curated 120-minute journey that begins with a gentle steam experience, preparing the body for a traditional Royal Hammam cleansing ritual. This is followed by a deeply relaxing full-body massage using fragrant frankincense oil, known for its calming and grounding properties, designed to ease tension and restore a sense of balance and well-being. Beyond spa treatments, guests can further enhance their stay through immersive wellness activities such as Healthy Drink Classes at the overwater Tonic Bar, where creativity and nutrition come together in a refreshing and engaging experience, as well as Traditional Yoga sessions tailored for modern living, inviting guests to reconnect with both body and mind in a serene island setting.

With its unique approach to lifestyle hospitality, The Standard, Maldives offers more than just a getaway, it presents a celebration of modern island living. By seamlessly blending cultural heritage, culinary creativity, wellness experiences, and laid-back luxury, the resort creates a distinctive and memorable setting for Eid Al-Adha. Guests are invited to embrace the festive spirit, connect with loved ones, and create unforgettable moments in a destination that redefines celebration in paradise.
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