News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Soneva’s Maldives waterslide reimagined as contemporary art in Stockholm
Long before waterslides became a familiar sight at luxury resorts in the Maldives, Soneva introduced them to its overwater villas with a simple belief: luxury should never become so serious that it forgets how to play.
Since then, this sweeping curve over the Indian Ocean has become unmistakably Soneva and an invitation to let go. Now, it takes on a new form.
For Soneva × Jacob Felländer: Joy Takes Form, the Swedish contemporary artist transformed the iconic Soneva slide into a sculptural exploration of movement, freedom and imagination. Unveiled on 23 September at Slakthusområdet, Stockholm’s historic Meatpacking District, the installation took centre stage in a raw industrial space reinvented for one night. Friends of Soneva and longstanding guests came together for an evening of art, food and conversation, bringing the spirit of the islands to the city: slowing down, connecting and seeing the familiar differently.

The slide unfolds in layers, with three materials flowing into one another in a continuous movement through time. Raw, weathered metal holds the past, carrying the beauty of memories and moments that endure. The mirrored surface captures the present, alive with reflection, light and movement. The final layer opens towards the future, lighter, freer and filled with possibility.
Together, they are a reminder that joy is not fixed in time. It carries the past, comes alive in the present and moves towards everything still to come.

Celebrated chefs Adam Dahlberg and Albin Wessman created a menu inspired by the elemental character of the three islands: Earth, evoking the lush jungle of Soneva Fushi; Water, the luminous world of Soneva Jani; and Air, the remoteness of Soneva Secret. The final course was simply Whimsy.
The partnership reflects Bare Luxury, the evolved philosophy that removes the unnecessary to leave more room for what matters: wonder, curiosity, discovery and connection.

“The slide was never just a slide. It is a reminder that luxury should make us feel something,” said Neil Gallagher, Chief Executive Officer of Soneva. “By reimagining the slide through his artistic lens, Jacob has captured the sense of curiosity, freedom and joy that has always been at the heart of Soneva.”
“In today’s world, it’s increasingly important that we remember and develop what makes us distinctly human: imagination, intuition, empathy and our capacity for play. Art has a vital role in this,” said Jacob Felländer. “I’m excited about my ongoing collaboration with Soneva, a hospitality brand that truly understands the need to create space for curiosity, connection and possibility.”

Placing something born in the Maldives in the hands of a creative force brings it into a wider cultural conversation, connecting hospitality naturally with art, design and food.
The installation remains at Slakthusområdet until 31 December 2026. The creative exchange continues in the Maldives from 12 to 24 November 2026, when Felländer will be in residence at Soneva Fushi as a Soneva Star, leading workshops that encourage guests to explore their own creativity and intuition through experimentation and play.
Awards
Kuda Villingili Resort earns highly commended honour at Family Traveller Awards
Kuda Villingili Resort Maldives has been named Highly Commended for Best Long-Haul Family Stay in the Family Traveller Awards 2026, recognising the resort’s thoughtful approach to family and multigenerational travel, where considered design, generous space and experiences for every generation allow families to holiday together while enjoying the freedom to create their own time and space.
Organised by Family Traveller, the UK’s leading family travel publication, the awards attracted hundreds of entries across 19 categories. An independent panel of expert family travel journalists selected the finalists before thousands of public votes determined the winners and highly commended properties, announced at an awards ceremony in London on 11 September 2026.

Just 30 minutes by luxury speedboat from Velana International Airport, Kuda Villingili combines easy accessibility with an island experience thoughtfully designed for families. Its 75 private-pool villas and residences include spacious multi-bedroom Villas, Residences and Retreats particularly suited to extended and multigenerational stays. Individual bedrooms and living areas feature separate external entrances alongside internal connecting doors. This allows families to stay together while retaining a sense of privacy and independence – particularly useful for grandparents, parents, couples and older children travelling together.
For younger guests, Kuda Fiyo Kids Club offers its own expansive beach beside the island’s shallow lagoon, giving children space to explore while parents enjoy time of their own. With supervised outdoor adventures, creative activities, games and island discoveries, the programme encourages young guests to experience the island independently. The daily Kuda Villingili train ride has become a much-loved ritual for little explorers.

Family-friendly thinking continues throughout the island. The resort’s spectacular 150-metre swimming pool features dedicated shallow areas for younger swimmers, while the surrounding lagoon opens the door to kayaking, stand-up paddleboarding and other ocean adventures.
Budding surfers can also take their first steps into the sport with certified surf instructors at Baby Chickens, the beginner-friendly section of the island’s renowned Surf Chickens break, where they can gradually build their confidence and skills in the ocean.
Older children and teenagers are equally considered, with tennis, padel, pickleball, futsal, volleyball, watersports, diving and other recreational experiences offering plenty of independence and adventure beyond the Kids Club years. Across eight distinctive restaurants, diverse cuisines provide something for every generation, with children under 12 dining complimentary, while parents can retreat to the overwater Spa or enjoy time of their own as younger guests explore the island.

This balance between togetherness and individuality lies at the heart of Kuda Villingili’s family experience. Families can share a villa without sacrificing privacy, pursue different experiences during the day, and come together again over dinner, beside the pool or for a Maldivian sunset – allowing each generation to experience the island in their own way.
Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives, said: “We are incredibly proud to be Highly Commended for Best Long-Haul Family Stay by Family Traveller. At Kuda Villingili, we have always believed that a family holiday should give everyone the freedom to enjoy the island in their own way – whether that means children discovering new adventures, parents finding time to unwind, or several generations coming together to share memorable experiences. This recognition is a wonderful acknowledgement of our team and the experiences we strive to create for every family who stays with us.”
The accolade further highlights Kuda Villingili’s family-focused offering in the Maldives, where “Time and Space Redefined” takes on a special meaning: more time to reconnect, space for every generation, and experiences designed to become part of the family story.
For more information and reservations, visit www.kudavillingili.com or contact reservations@kudavillingili.com.
News
Cora Cora Maldives welcomes guests back after planned island enhancements
Following a planned period of island rehabilitation and enhancements, Cora Cora Maldives has officially reopened, welcoming guests back to its natural island paradise as scheduled.
Surrounded by the turquoise waters of Raa Atoll, the five-star Premium All-Inclusive resort has always celebrated the beauty and character of its natural setting. The temporary closure provided an opportunity to carry out essential improvements and refresh the island’s surroundings, reflecting the resort’s continued commitment to caring for its natural environment while enhancing the guest experience.
With the planned works completed, guests can once again enjoy the island’s white-sand beaches, lush tropical surroundings, and signature spirit of freedom. Reopening as scheduled also honours the commitment made to the resort’s valued travel trade partners, reflecting the trust and confidence built through its longstanding partnerships.

Vishen Mootoo , Commercial Director of Cora Cora Maldives, said: “Cora Cora Maldives is blessed with a beautiful natural island, and taking the time to care for it was an important investment in its future. This planned rehabilitation allowed us to address the needs of the island while further enhancing the experience we offer our guests. We are delighted to reopen exactly as planned and deliver on the commitment we made to our valued travel trade partners. Their trust and continued support throughout this period have meant a great deal to us, and we look forward to continuing our partnership as we welcome guests back to our island.”
The reopening comes at a particularly meaningful time as Cora Cora Maldives prepares to celebrate its fifth anniversary on 1 October 2026. Since opening in 2021, the resort has developed a distinctive approach to Maldivian hospitality through its Premium All-Inclusive offering, bringing together culinary discovery, cultural preservation, wellness, and experiences for all ages, while remaining committed to sustainability.

Five years on, the resort enters this milestone with renewed energy and a continued commitment to creating memorable experiences and meaningful connections. The anniversary is also an opportunity to celebrate the people, partnerships, and shared moments that have shaped its journey.
As Cora Cora Maldives begins its next chapter, it remains dedicated to preserving the beauty of its island home and delivering the heartfelt hospitality and sense of freedom that guests have come to know and love.
Paradise is calling. Again. It’s Freedom Time.
For more information and bookings, please visit the resort’s website.
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