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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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W Maldives brings fast-growing sport of padel to the island

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W Maldives has introduced the FIT Padel Court, a dynamic open-air sporting space that brings one of the world’s fastest-growingsports to the island in signature W style.

Set within the resort’s lush greenery, the FIT Padel Court is more than just a game. Designed as both a sporting arena and social hub, it welcomes beginners and seasoned players alike to rally, connect, and compete in an effortlessly vibrant setting. Open daily and availablefor private bookings, the court brings a fresh rhythm to island days, blending movement with moments that matter.

Elevating the experience further, the resort’s FIT team completed an intensive training with the Asia Pacific Padel Academy (APPA), the region’s leading institution for padel education and coach development. Designed to sharpen both technical precision and on-court strategy, the program ensures that every guest interaction is guided by knowledge, confidence, and an intuitive understanding of the game.

Led by a certified coach and national athlete, Karyn Emeralda, the training immersed the team in the fundamentals of technique, tactical play, and smart positioning, equipping them to deliver engaging, high-quality sessions tailored to every level. From first-time players discovering the sport to those looking to refine their edge, guests can now tap into beginner-friendly sessions and social matches designed to spark both skill and connection.

“Padel is more than a sport, it is a social movement, and we are excited to bring that energy to the island,” said Amila Handunwala, General Manager of W Maldives. “With the launch of the FIT Padel Court and a team trained to guide and inspire, we are creating an experience that is equal parts playful, dynamic, and elevated. It is about giving our guests new ways to move, connect and feel the pulse of the destination.”

As part of W Maldives’ ever-evolvingapproach to fitness and lifestyle, the FIT Padel Court reflects a broader commitment to experiences that are immersive, social, and distinctly of the moment. Here, every serve is set against a soundtrack of ocean waves, every match unfolds under Maldivianskies, and every guest is invited to play their way.

For those looking to extend the experience, the Original Wave maker package offers the perfect invitation to stay longer and dive deeper. With a minimum stay of four nights, the package includes seaplane transfers and a half-board meal plan for two adults, ensuring a seamless and elevated island getaway.

For more information, visit www.wmaldives.com or connect with the resort’s team at reservations.wmaldives@whotels.com.

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Grand Park Kodhipparu celebrates nine years with immersive summer campaign

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Grand Park Kodhipparu Maldives marks its ninth anniversary with the launch of Summer Lagoon Living—a new seasonal campaign inspired by longer stays, meaningful connection, vibrant marine life and a slower rhythm of island living.

Designed to celebrate the soulful side of summer in the Maldives, the campaign repositions the season as a time for deeper experiences, restorative travel and immersive island living.

The celebration is intentionally timed to include World Oceans Day, as the campaign also reflects the resort’s continued commitment to ocean conservation and the protection of the house reef that has become central to the guest experience over the past nine years. Throughout the campaign, guests will also be encouraged to engage more consciously with the marine world surrounding the island, reinforcing the importance of protecting fragile reef ecosystems for future generations.

Summer Lagoon Living introduces a special anniversary stay featuring the ‘Every Third Night OnUs’offer, inviting both returning guests and first-time visitors to spend more time immersed in the lagoon lifestyle that defines the resort experience. Valid for new bookings with stays through to the end of October 2026, the offer has been intentionally designed to encourage greater flexibility for travellers seeking either shorter regional escapes or longer, more restorative island journeys.

Set just 20 minutes by speedboat from Velana International Airport, Grand Park Kodhipparu Maldives has evolved over the past nine years into one of the Maldives’ most recognised boutique island resorts—known for its contemporary overwater villas, award-nominated spa and restaurants, vibrant house reef and thoughtful approach to modern luxury hospitality.

The anniversary season also arrives as the resort awaits the results of multiple international travel award nominations recognising its boutique resort experience, vibrant house reef, award-nominated spa and restaurants, water villa stays and evolving philosophy of Connected Island Luxury.

“Our ninth anniversary feels especially meaningful because we are not only celebrating the journey of the resort itself, but also how luxury travel has evolved over that same time,” says General Manager, Raffaele Solferino.

“I have had the privilege of being part of Grand Park Kodhipparu Maldives since before the island welcomed its very first guests in 2017. Over the years, we have seen travellers increasingly seek something more intentional—experiences that create emotional value, genuine connection and a sense of wellbeing, rather than luxury defined purely by excess. Today, our vision of Connected Island Luxury reflects that evolution. It is about helping guests leave feeling better than when they arrived, while remaining deeply connected to the extraordinary natural environment surrounding the island—especially the ocean and house reef that make this destination so special.”

Throughout the Summer Lagoon Living season, guests will discover curated experiences inspired by island life at its most relaxed and immersive—from reef snorkelling and ocean adventures to sunset dining, wellness rituals, beach cinema evenings and moments designed to reconnect guests with both themselves and the natural beauty of the Maldives.

The resort’s house reef continues to play a central role within the campaign narrative, particularly as summer months in the Maldives are often associated with richer marine encounters, including turtles, reef sharks and stingrays frequently spotted close to shore and directly from many of the villas.

Flexible Island Escapes Through October 2026

“As travel patterns continue to evolve, we wanted to create an offer that provides guests with greater flexibility around how they choose to experience the Maldives,” says Director of Marketing Liz Smailes.

“The structure of the offer allows guests to extend their stay in a way that feels natural and rewarding. Because the offer can be repeated throughout the same reservation, it works equally well for both short-haul breaks and long-haul travel over six nights or more.”

As summer unfolds across the Maldives, Summer Lagoon Living positions the season not as an off-peak alternative, but as one of the most visually cinematic, emotionally restorative and naturally vibrant times to experience island life—where slower days, richer marine encounters and meaningful moments take centre stage.

Celebrate Summer in the Maldives

Designed for forward planning, Every Third Night On Us provides both immediate value and future flexibility, allowing travellers to secure more time, more experiences and a slower rhythm of island living well in advance.

For more information and bookings, please visit the resort’s website.

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Centara Ras Fushi Maldives offers relaxed daycation with dining and watersports

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Located in North Malé Atoll, just a short speedboat journey from Velana International Airport, Centara Ras Fushi Resort & Spa Maldives, an adults-only resort, has introduced a day escape shaped by turquoise waters, ocean breezes, and uninterrupted time together. Designed for those seeking a relaxed island setting away from the everyday, this adults-only daycation experience blends dining, leisure, and oceanfront indulgence into one seamless escape.

From the moment you arrive, the island unfolds at its own gentle rhythm. Spend the day moving between crystal-clear lagoons, beachfront moments, and shared dining experiences, while unlimited special beverages and all-inclusive lunch and dinner create an effortless atmosphere of connection and celebration.

Beyond the shore, guests may explore the surrounding waters with snorkelling gear, non-motorised watersports, and selected water activities included throughout the experience. For groups of ten guests or more travelling together, a complimentary day-use villa provides a private space to relax, refresh, and unwind between moments by the sea.

The day visit experience is designed for those looking to gather, unwind, and experience the beauty of the Maldives through a day of relaxed island living. The package is priced at USD 150 net per person, with return speedboat transfers available at USD 99 net per person.

For reservations and further information, contact +960 797 6851 or alimo@chr.co.th.

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