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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Villa Park introduces Two-Bedroom Beach Pool House at top of villa collection

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Villa Park, the lush island escape in the South Ari Marine Protected Area (SAMPA), has unveiled its newest and most elevated accommodation category: the Two-Bedroom Beach Pool House. Spanning 456 square metres, this new addition becomes the highest category available at Villa Park, strengthening the resort’s position as a leading choice for family travel in the Maldives and expanding its reputation for offering one of the widest ranges of Beach Pool Villas.

Designed for families and groups who want space without sacrificing privacy, the Two-Bedroom Beach Pool House blends indoor comfort with open-air island living. Set within tropical greenery, it offers a private pool and generous outdoor areas that invite guests to slow down, reconnect, and settle into a true island rhythm, with the lagoon always close and the shoreline just beyond.

Inside, the layout is built around togetherness and ease. The master bedroom faces the pool and the beach, creating a calm, ocean-facing retreat, while the second bedroom features twin beds, making it ideal for children or additional guests. The villa also includes two bathrooms, ensuring everyone has room to move through the day comfortably, from early swims to post-sunset wind-downs.

A defining feature of the Beach Pool House is its sense of seclusion. Thoughtful spacing and natural landscaping create a private sanctuary, complemented by an elevated terrace balcony with views through the coconut palm canopy, a quiet perch for morning coffee, late-afternoon reading, or simply watching the light shift over the island.

The launch builds on Villa Park’s identity as one of the Maldives’ most family-friendly tropical getaways, known for its wide beaches, blue lagoons, and a full calendar of experiences designed for all ages. Located in SAMPA, Villa Park is also celebrated for year-round whale shark encounters, offering guests the chance to connect with one of the Maldives’ most iconic marine highlights as part of a relaxed island holiday.

Beyond the beach, Villa Park continues to be defined by variety, from its award-winning Araamu Spa to its signature dining moments, including ZERO, the resort’s treetop dining experience that celebrates island freshness and locally inspired flavours.

With the introduction of the Two-Bedroom Beach Pool House, Villa Park raises the bar for spacious, design-led family stays in the Maldives, offering a new standard of comfort, privacy, and island immersion at the very top of its accommodation collection.

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Sun Siyam Iru Fushi launches ‘She Is Hospitality’ to celebrate women

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In celebration of International Women’s Day 2026 and its global theme, “Give to Gain,” Sun Siyam Iru Fushi has unveiled “She Is Hospitality” at the resort this 8th of March. This photo portrait exhibition honours the unique personalities, skill sets, and values of the women who drive the resort’s success, highlighting how a culture of empowerment, guided by the Sun Siyam Care philosophy, fosters both professional excellence and personal autonomy.

At the Diving Centre, the manager, Danijela Podlipec, translates the language of the deep blue for those seeking adventure. With a joyful calm, she offers a sense of safety and a feeling of being at home beneath the sea. Nearby, in the sanctuary of the spa, Assistant Spa Manager Anna Vargas serves as a meticulous eye. With eighteen years of experience in the Maldives, she nurtures the next generation of therapists, teaching them that true wellness is a human centred art that begins with details, precision, and a refined attention to the unique needs of each guest.

In the quiet power of technical spaces working as Engineering Coordinator, Ofimaria Deliva proves that hospitality is built on a foundation of resilience. Having transitioned from the world of finance to the complexity of engineering, she stands as a reminder that no department is “too technical” for a heart driven by purpose. Similarly, Rabina Shrestha, Security Officer, navigates the male dominated world of security not by mirroring it, but by leading with a distinct femininity. She proves daily that softness and vigilance are not opposites, but a necessary, graceful balance.

The first light of morning at Sun Siyam Iru Fushi is met with the quiet commitment of Mia Sumiati, Kitchen Attendant, whose power lies in her presence and the simple, human value of a genuine smile. Guests encounter this gentle strength at breakfast, as she crafts their first energy drinks to begin the day with vitality. Fathimath Afaa, from the Front Office, radiates a confidence that stems from an inner grace, believing that a warm welcome is a reflection of one’s own radiant spirit. In the heart of operations as a Butler for nine years, Ameni Dahmene bridges worlds; her Tunisian heritage brings a blend of traditional values and a liberal, wandering soul that delights in meeting people from every corner of the earth.

For Nancy Castano, Kids Club Supervisor, dance is more than movement—it is a form of healing and expression that she shares with the youngest travellers, turning the Kids Club into a stage for joy. This same rhythm is found in Lyrio May, Human Resources Executive, who brings the soul of her department to life through music and Maldivian dance, fostering a workplace rooted in empathy. Meanwhile, in the world of Reservations, Radhika Sabharwal guides guests towards their dream holidays while pursuing her own. By travelling with her mother, she honours the path paved by past generations while standing tall as a symbol of the modern, independent woman.

Sun Siyam Iru Fushi, part of the Luxury Collection of Sun Siyam, serves as a sanctuary where talent is nurtured and the unique traits of every woman are celebrated. Beyond professional roles, the women stand as leaders of values, architects of atmosphere, and the very soul of hospitality.

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Awards

Baros Maldives honoured with Agoda Gold Circle Award 2025

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Baros Maldives has received the 2025 Agoda Gold Circle Award, recognising outstanding performance, service excellence and strong partnership with Agoda.

Presented annually, the award celebrates properties that consistently deliver exceptional guest experiences while maintaining competitive value and reliable availability. It recognises hotels that continue to adapt and innovate while upholding the highest standards of hospitality.

For Baros, this recognition reflects the dedication of its team, whose commitment to genuine Maldivian hospitality continues to shape memorable stays for guests from around the world.

“This recognition is a testament to the passion and professionalism of our team,” said Ibrahim Shijah, General Manager of Baros Maldives. “We are honoured to be acknowledged by Agoda and remain deeply grateful to our guests and partners whose trust inspires us to continually refine the Baros experience.”

The Agoda Gold Circle Award celebrates excellence in three key areas—superior service, competitive value and responsive availability—qualities that remain central to the Baros philosophy of hospitality.

Among the Maldives’ most iconic island resorts, Baros welcomes travellers seeking an intimate retreat defined by natural beauty, authentic service and timeless elegance.

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