News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
News
Mandara Spa celebrates 30th anniversary with focus on Maldives growth
This May, Mandara Spa marks a landmark milestone — celebrating not only three decades of luxury spa management, but a sustained and growing commitment to the Maldives as one of the world’s premier wellness destinations.
Founded in Bali in 1996, Mandara Spa was built on the warmth, spirituality, and healing traditions of Bali. That same Balinese soul — rooted in genuine care, ritual, and human connection — remains at the heart of every Mandara Spa experience, from the shores of the Maldives to destinations across the globe.
A Landmark Presence in the Maldives
The Maldives has long been central to Mandara Spa’s international success. With a dedicated corporate office based in Malé and an established network across some of the country’s most prestigious resorts, Mandara Spa has helped define what luxury wellness looks like in the Indian Ocean — combining Balinese authenticity with world-class operational discipline.
As the Maldives continues to strengthen its position as one of the world’s most sought-after destinations for luxury travel, Mandara Spa’s model offers resort owners a proven framework for exceptional guest experience and sustainable commercial performance:
- Tailored spa concepts aligned with each property’s unique brand positioning
- Internationally trained therapists grounded in authentic Balinese healing traditions
- Revenue optimisation strategies that maximise treatment and retail performance
- Structured training, compliance, and quality assurance
- Pre-opening development support and spa design consultation
In Gratitude: Partners, Team, and Friends
Mandara Spa’s 30-year journey has been shaped, above all, by the people who have chosen to be part of it. The company extends its sincere appreciation to:
- Current resort partners, whose continued trust and collaboration sustain the highest standards of wellness and guest satisfaction every day
- Previous partners, whose vision and support laid the foundation for Mandara Spa’s presence across the region
- Future partners, whose ambition and shared belief in the power of wellness will help define the next chapter
- Our therapists, spa managers, and support teams — whose skill, warmth, and dedication are the true expression of what Mandara Spa stands for. Every treatment delivered, every guest welcomed, every standard upheld — that is their work, and this milestone belongs to them as much as anyone

Wellness as a Strategic Imperative
Over the past decade, the role of spa and wellness within the luxury resort experience has fundamentally shifted. For today’s discerning traveller, wellness is not an amenity — it is a deciding factor in resort selection. Mandara Spa’s operational model is built to meet this demand head-on, supporting owners with consistent EBITDA performance, transparent KPI reporting, and a globally recognised brand that resonates with high-value guests.
Mandara Spa’s operational model is built to meet this demand head-on, maximising spa revenues, enhancing guest capture and spend, and providing owners with transparent KPI reporting and a globally recognised brand that resonates with high-value guests.
An Invitation to the Next 30 Years
Mandara Spa warmly invites resort owners, developers, and hospitality groups who share a vision for exceptional wellness to connect. Whether at the concept stage or seeking to elevate an existing spa operation, Mandara Spa offers a partnership shaped by Balinese heritage, refined Asian influences, and global expertise — bringing decades of experience to every collaboration.
“This anniversary belongs as much to our partners as it does to us. The Maldives has been a cornerstone of our global success, made possible by the trust and collaboration of every resort we’ve worked with, and by the expertise and care of our spa teams who define the Mandara experience. As we look ahead, we remain deeply committed to building on that foundation and welcoming new partners into the Mandara Spa family,” said Trent Munday, Senior Vice President – International, Mandara Spa.
News
dusitD2 Feydhoo launches retro-themed island party event
dusitD2 Feydhoo Maldives is turning back time this May with an exciting collaboration with Uber Events and Artists to launch the Retro Island Weekend on 14th May 2026, a one-of-a-kind island celebration blending tropical luxury with the unforgettable sounds and style of the 80s, 90s and 2000s.
Guests can expect an electrifying evening of throwback hits, live DJ entertainment, immersive retro décor, themed activations, photography moments, and a lively Best Dressed Competition, all set against the stunning backdrop of the Maldives.
Whether you’re reliving your favourite era or discovering the magic of retro culture for the first time, this event promises an unforgettable night of music, fashion and island energy.
Event Highlights:
- Retro party experience featuring the best hits of the 80s, 90s & 2000s
- Dress-up theme with prizes for best dressed guests
- Return speedboat transfers included for ticket holders
- Beachfront party atmosphere in paradise
- Exclusive food & beverage experiences available throughout the night
Exclusive Stay Offers
To make the weekend even more memorable, dusitD2 Feydhoo Maldives is offering special villa rates exclusively for Retro Island Weekend guests, perfect for those looking to turn one night into a full island escape.
Ticket Information:
- USD 55 / MVR 850 per person (includes return speedboat transfer)
- USD 30 for in-house resort guests
Get ready to dance, dress up, and party under the stars as Retro Island Weekend brings timeless hits to a modern island paradise. Limited spaces available. For bookings, please email info@uber-events.com or visit the resort’s website.
Featured
Four Seasons Resorts Maldives blend family travel with marine discovery
As family travel patterns continue to evolve, with multigenerational holidays and “schoolcations” becoming a growing part of the market, Four Seasons is positioning its Maldives resorts as destinations where families can combine leisure with learning, exploration and shared experiences. Through programmes at Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa, the brand is offering a Maldives-based approach to family travel that extends beyond the traditional resort stay.
In the Maldives, the focus is placed on experiences that allow families to spend time together while engaging with the natural environment in direct and practical ways. At Four Seasons Resort Maldives at Landaa Giraavaru, marine education forms a central part of the family offering. Children and teenagers can take part in hands-on initiatives alongside experts from The Manta Trust, learning about coral restoration, manta ray research and ocean conservation. The programme gives younger guests an opportunity to understand the marine ecosystems that define the Maldives while participating in activities linked to ongoing conservation work.
At Four Seasons Resort Maldives at Kuda Huraa, the family experience is also shaped by the surrounding lagoon and reef environment. Younger guests can take part in introductory diving, surfing and marine conservation activities designed to build early awareness of the ocean and its ecosystems. These experiences place the Maldives’ natural setting at the centre of the stay, allowing families to engage with the destination through activity as well as observation.
This emphasis on learning through travel reflects wider changes in family tourism, where parents are increasingly looking for holidays that combine recreation with educational value. In the Maldives, that approach has particular relevance, given the country’s dependence on marine ecosystems and its reputation as one of the world’s leading island destinations. By integrating conservation-focused experiences into resort programming, Four Seasons is presenting family travel not only as a period of rest, but also as an opportunity for younger travellers to develop a closer understanding of the environment around them.
The Maldives setting also supports multigenerational travel in practical terms. Resorts such as Landaa Giraavaru and Kuda Huraa are well suited to families travelling across age groups, where grandparents, parents and children may all be sharing the same holiday but looking for different forms of engagement. Accommodation, marine activities and wellness offerings can be structured in ways that allow families to spend time together while also catering to different interests and energy levels.
The family proposition is strengthened by the Maldives’ ability to combine relaxation with activities that are tied closely to place. Lagoon-based discovery, reef experiences and conservation work provide a clear alternative to more conventional beach holiday programming. Rather than limiting the stay to accommodation and dining, these activities allow the destination itself to shape the guest experience.
In this context, Four Seasons’ Maldives resorts reflect a broader shift in how luxury family travel is being positioned. The emphasis is no longer only on privacy and comfort, but also on engagement, shared discovery and experiences that carry value beyond the holiday itself. In the Maldives, where marine life and island environments remain central to the visitor experience, that model gives families a way to connect both with each other and with the destination.
Through Landaa Giraavaru and Kuda Huraa, Four Seasons is therefore presenting a Maldives offering that responds to changing family travel expectations. By combining marine education, outdoor activity and resort-based comfort, the brand is aligning its family travel strategy with the qualities that continue to set the Maldives apart. The result is a version of family travel that is shaped not only by where guests stay, but by what they are able to learn and experience together while they are there.
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