News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Action
Sun Siyam Olhuveli unveils immersive night snorkelling experience with mantas
As part of its evolving lifestyle collection under the House of Siyam, Sun Siyam Olhuveli unveils a captivating new way to experience the Maldives after sunset with the launch of Night Snorkeling with Mantas, an immersive encounter that brings guests face to face with one of the ocean’s most graceful wonders in their natural rhythm.
Set against the stillness of the island’s house reef, this guided experience reveals the quiet drama of the underwater world at night. As darkness falls, powerful underwater lights draw in phytoplankton, creating a glowing stage that attracts manta rays as they arrive to feed. Guests float comfortably at the surface, watching as these gentle giants glide, loop, and turn beneath them in an effortless underwater ballet.
Led by the professional team at Sun Diving Dive Center, this experience is thoughtfully designed to maximise comfort and confidence in the water. Guests are guided through each step, and snorkelling vests provide ease and stability, allowing even first-time night snorkelers to relax. The result is a serene yet exhilarating encounter where time seems to slow and nature takes centre stage.
“Night snorkelling with mantas is one of those rare experiences that stays with you long after you leave the water,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “There is a quiet magic in seeing these incredible creatures up close, moving so effortlessly through the light. Our team is there every step of the way to make guests feel safe, relaxed, and fully present for what is truly a remarkable encounter.”
What makes this experience particularly remarkable is the proximity and clarity it offers. As manta rays perform their signature feeding loops, often turning belly-up just below the surface, guests are given a rare and unobstructed view of their unique spot patterns, markings so distinct they are used by researchers to identify individual mantas. It is both a visual spectacle and a quiet lesson in marine life.
Understanding Manta Ray Behaviour and Anatomy
Manta rays are among the ocean’s most intelligent and graceful creatures, known for their wide wingspan and gentle nature. Unlike many marine species, they feed on microscopic plankton, using coordinated movements to funnel food into their mouths. Their looping and barrel-rolling behavior during feeding is both efficient and mesmerising to witness. Each manta carries a unique pattern on its underside, much like a fingerprint, offering insight into ongoing conservation and research efforts across the Maldives.
Experience Highlights:
- Night snorkeling with manta rays in one of the most consistent viewing locations within the house reef
- Guidance and support from professional instructors at Sun Diving Dive Center
- Snorkeling Vest provided for ease and comfort in the water
- Full snorkel gear included, with prescription masks available for guests requiring vision support
Taking place between 19:00 and 20:00, this one-hour guest activity invites a discovery of a different side of island life, one that feels quieter, deeper, and profoundly moving. This new guest activity is available for experience at a special rate. Bookings can be made at the Dive Centre or through each guest’s Island Host.
Sun Siyam Olhuveli continues to craft meaningful, story-rich experiences, such as Night Snorkelling with Mantas, connecting guests to the natural beauty of the Maldives in unexpected and unforgettable ways. The resort remains dedicated to curating immersive island moments that feel both effortless and extraordinary.
To explore the various programmes offered by Sun Diving at Sun Siyam Olhuveli, visit their website.
Cooking
Michelin-starred chef Jérôme Banctel to headline Escapade Gourmande Maldives 2026
Constance Hotels & Resorts has announced the return of Escapade Gourmande in the Maldives from 17 to 21 August 2026, an exclusive gastronomic series designed to enhance the guest experience across its two Maldivian properties, Constance Moofushi and Constance Halaveli.
This year’s edition brings together an outstanding trio of talents: three-Michelin-starred French chef Jérôme Banctel, South African winemaker Donovan Rall of Rall Wines, and Italian pastry chef Cesare Murzilli, who also took part in the 19th edition of Constance Festival Culinaire in Mauritius. Together, they will deliver a curated programme of culinary moments, reinforcing Constance Hotels & Resorts’positioning in luxury and gastronomic excellence.
The programme will unfold across both resorts, offering a series of immersive and high-value guest experiences. Constance Moofushi, known for its all-inclusive wine offering and recognised for Best All Inclusive Wine List, will bring a relaxed island spirit to the programme, while Constance Halaveli, recognised as one of the Maldives’ leading gastronomic addresses, will provide the backdrop for a programme shaped by haute cuisine and the exceptional range of its wine cellar, featuring over 22,500 bottles across more than 1,600 references.

Programme details are shared for information purposes and may be adjusted closer to the event.
Constance Moofushi:
- 17/08: Sommelier Masterclass hosted by Donovan Rall
- 17/08: Sand bank tasting / aperitif cocktail with Wines from Donovan Rall
- 18/08: Wine Dinner orchestrated by Jerome Banctel & Cesare Murzilli, paired with Wines from Donovan Rall
Constance Halaveli:
- 20/08: Sand bank tasting
- 21/08: Breakfast by Cesare Murzilli
- 21/08: Sommelier Masterclass hosted by Donovan Rall
- 21/08: Wine Dinner orchestrated by Jerome Banctel & Cesare Murzilli paired with Wines from Donovan Rall
By bringing together internationally acclaimed culinary and wine talents in the unique setting of the Maldives, Constance Hotels & Resorts continues to curate distinctive experiences for discerning travellers, while also strengthening internal expertise through dedicated masterclasses led by Donovan Rall for Constance Hotels & Resorts’ sommeliers.
Featured
Sheraton Maldives Full Moon Resort & Spa unveils family-focused Family Fun Summer package
Sheraton Maldives Full Moon Resort & Spa has introduced its Family Fun Summer offer, a family-focused package designed to encourage guests to spend time together through dining, leisure and recreational activities in a private island setting.
Located 15 minutes by speedboat from Velana International Airport, the resort is offering the package as a year-round experience, despite its summer branding. The programme is intended for families seeking a stay that combines accommodation, meals and activities in a single offering.
The experience includes daily breakfast at Feast, where guests can access buffet selections for adults and children. Lunch is served as a three-course beachside meal, while evenings include buffet dinners, à la carte options and access to the resort’s speciality restaurants.
As part of the package, adult guests receive a USD 45 dining credit per night, which can be used at selected outlets including Baan Thai and Sea Salt. The offer is designed to expand dining options within the resort’s full board arrangement.
The package also includes activities aimed at different age groups. Children have access to the Sheraton Adventure Club, while families can take part in pool activities, water sports, sunset dolphin cruises and guided snorkelling excursions.
For guests seeking wellness experiences, Shine Spa for Sheraton offers a range of treatments, with the package including 15 per cent savings on selected services. The resort has also introduced a spa experience designed for parent and child. Additional recreational options include sunrise beach yoga, as well as access to tennis and football facilities.
Other inclusions within the offer include a complimentary family photoshoot and dining benefits for children when eating with their parents.
Family Fun Summer is available for booking until 15 June 2026, for stays through to 20 December 2026. Through the package, Sheraton Maldives Full Moon Resort & Spa is presenting a family-oriented resort experience centred on dining, recreation and shared time together.
-
Awards1 week agoAnantara Kihavah Maldives Villas named to 2026 T+L 500 list
-
News1 week agoGrand Park Kodhipparu introduces Maldives’ first resort membership concept
-
News1 week agoAngsana Velavaru introduces curated day visit packages
-
Awards1 week agoFamily Fun Summer returns to JW Marriott Maldives Resort & Spa
-
Action7 days agoDhawa Ihuru to celebrate marine heritage with Rannamaari Dive Fest this May
-
News1 week agoMeyyafushi Maldives opens with focus on premium all-inclusive travel
-
Lifestyle1 week agoNiva Kuramathi Maldives welcomes artist Sarah Smart for island residency
-
News1 week agoThe Standard, Maldives secures dual recognition from Condé Nast Traveller


