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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Excursions

Holiday Inn Resort Kandooma Maldives reports rare whale shark encounter

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Divers from Holiday Inn Resort Kandooma Maldives recorded a whale shark sighting last month during a dive at Kandooma Thila in South Malé Atoll.

The encounter took place on 13 April during a guided dive led by Dive Centre Manager Ibrahim Shaan. The whale shark, estimated to be approximately six metres in length, is believed to be a juvenile aged between eight and 15 years. The animal remained in the vicinity of the divers for more than 30 minutes before leaving the area.

Shaan said the whale shark entered the dive site calmly, circled alongside the group and remained present for an extended period. He described the encounter as one of the most notable experiences observed at the site.

Whale shark sightings are considered uncommon in South Malé Atoll, where the species is not typically resident. They are more frequently associated with the South Ari Atoll Marine Protected Area, one of the primary aggregation areas for whale sharks in the country.

The Maldives is regarded as a key destination for whale shark encounters due to environmental conditions including warm waters, nutrient-rich currents and seasonal plankton blooms. Whale sharks are filter feeders and migrate across large distances, often following food sources.

The sighting at Kandooma Thila is understood to be linked to broader migratory movement through the atoll system, with the animal potentially following plankton concentrations or feeding opportunities created by ocean currents.

Kandooma Thila is known for its coral-covered structure, current-driven conditions and marine biodiversity, factors which may attract larger pelagic species on a temporary basis.

Following the sighting, the resort has submitted photographs and video footage to the Maldives Whale Shark Research Programme (MWSRP) for potential identification through its national database. Whale sharks can be identified through unique spot patterns located behind the gills and along their flanks.

The MWSRP’s Big Fish Network database has recorded more than 800 individual whale sharks in the Maldives, contributing to long-term research on migration patterns, population dynamics and species health.

Sharon Garrett, Director of Marketing and Sustainability at the resort, said the data collected would support ongoing research and conservation efforts. She noted that such information contributes to understanding seasonal movement patterns, assessing environmental conditions and informing marine protection measures.

The resort has also reiterated the importance of responsible interaction with marine wildlife. Recommended practices include maintaining distance, avoiding physical contact, refraining from flash photography and ensuring appropriate buoyancy control.

Boat strike incidents remain a recognised threat to whale sharks in Maldivian waters, highlighting the need for careful vessel operation in areas where marine life is present.

Holiday Inn Resort Kandooma Maldives is located approximately 45 minutes by speedboat from Velana International Airport and provides access to multiple dive sites in South Malé Atoll. The resort also operates a Dive Free programme, offering up to two complimentary dives per day for certified divers staying a minimum of three nights.

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JW Marriott Maldives Kaafu Atoll launches dining series featuring Chef Stéphan Paroche

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JW Marriott Maldives Kaafu Atoll Island has introduced an exclusive dining series beginning May 13, 2026, featuring Michelin-starred Chef Stéphan Paroche, bringing his contemporary culinary philosophy to the Maldives through a refined exploration of balance, seasonality, and soulful gastronomy.

Originally from Digne-les-Bains in Alpes-de-Haute-Provence in France, Chef Stéphan developed an early appreciation for ingredient-driven cuisine through his family’s hospitality roots. He later refined his craft across acclaimed European kitchens, shaping a disciplined yet expressive approach to modern dining. Guided by precision and restraint, his philosophy celebrates the purity of seasonal ingredients, allowing each creation to unfold with intention, harmony, and depth.

The three-evening culinary series will unfold across the resort’s signature venues, each offering a distinct interpretation of the chef’s culinary identity. On May 13 and 16, Veyo will present a seafood-led dining experience inspired by the surrounding Indian Ocean, where the locally sourced catches are elevated through contemporary French techniques and elegant simplicity. On May 15, Pure will host an immersive vegetarian tasting menu centered on vibrant produce, showcasing a thoughtful interplay of texture, nourishment, and natural balance. Chef Stéphan Paroche will also be curating a special menu for Pure as the resort further enhances the offerings at the restaurant.

Designed to be intimate and immersive, each evening invites guests to connect with the story behind every composition. Rooted in mindful craftsmanship and understated sophistication, the experience reflects a seamless harmony between culinary artistry and soulful wellbeing, a philosophy deeply aligned with the spirit of JW Marriott.

This collaboration further reflects JW Marriott Maldives Kaafu Atoll Island Resort’s continued commitment to curating elevated gastronomic experiences through partnerships with internationally recognized culinary talents, strengthening its position as a destination for meaningful luxury and refined dining in the Maldives.

“We are delighted to welcome Chef Stéphan Paroche to the resort,” said Srikanth Devarapalli, General Manager of JW Marriott Maldives Kaafu Atoll Island Resort. “His philosophy rooted in precision, balance, and respect approach to cuisine defined by precision, clarity, and respect for ingredients beautifully complements our vision of creating enriching culinary journeys that nourish both palate and soul.”

With limited seating available, advance reservations are highly recommended. For more information, visit the resort’s website.

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The St. Regis Maldives Vommuli Resort to host Marriott Luxury Dining Series 2026

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Marriott International has announced the return of its Luxury Dining Series for a third edition, with The St. Regis Maldives Vommuli Resort set to host the Maldives chapter of the regional culinary initiative from August 25 to 30, 2026.

The 2026 edition of the series is organised under the theme “Across the Table”, focusing on shared dining experiences, cultural storytelling, and culinary exchange across Asia Pacific. According to Marriott International, the programme aims to bring together chefs, guests, and destinations through immersive dining events designed around connection and hospitality.

The Maldives event at The St. Regis Maldives Vommuli Resort forms part of a wider regional series spanning six destinations, including Vietnam, Thailand, Indonesia, Japan, and The Ritz-Carlton Yacht Collection’s Luminara voyage across Japan.

Marriott International said the series will feature “world-class chefs and cultural storytellers” who will collaborate to create curated dining experiences that go beyond traditional restaurant settings. The company noted that chefs participating in the programme will engage directly with guests, presenting dishes designed for sharing while highlighting local ingredients, culinary traditions, and destination-driven narratives.

In addition to the dining events, Marriott International will introduce exclusive stay packages linked to the series. These packages will be available only during the Luxury Dining Series and are intended to combine culinary experiences with destination-focused stays across participating properties.

The St. Regis Maldives Vommuli Resort’s inclusion in the programme further positions the Maldives as a destination for luxury gastronomy and experiential travel, while reinforcing Marriott International’s focus on high-end culinary programming across its luxury portfolio.

Further details on chefs, menus, and programming are expected to be announced in the coming months.

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