News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Action
Sun Siyam Olhuveli unveils immersive night snorkelling experience with mantas
As part of its evolving lifestyle collection under the House of Siyam, Sun Siyam Olhuveli unveils a captivating new way to experience the Maldives after sunset with the launch of Night Snorkeling with Mantas, an immersive encounter that brings guests face to face with one of the ocean’s most graceful wonders in their natural rhythm.
Set against the stillness of the island’s house reef, this guided experience reveals the quiet drama of the underwater world at night. As darkness falls, powerful underwater lights draw in phytoplankton, creating a glowing stage that attracts manta rays as they arrive to feed. Guests float comfortably at the surface, watching as these gentle giants glide, loop, and turn beneath them in an effortless underwater ballet.
Led by the professional team at Sun Diving Dive Center, this experience is thoughtfully designed to maximise comfort and confidence in the water. Guests are guided through each step, and snorkelling vests provide ease and stability, allowing even first-time night snorkelers to relax. The result is a serene yet exhilarating encounter where time seems to slow and nature takes centre stage.
“Night snorkelling with mantas is one of those rare experiences that stays with you long after you leave the water,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “There is a quiet magic in seeing these incredible creatures up close, moving so effortlessly through the light. Our team is there every step of the way to make guests feel safe, relaxed, and fully present for what is truly a remarkable encounter.”
What makes this experience particularly remarkable is the proximity and clarity it offers. As manta rays perform their signature feeding loops, often turning belly-up just below the surface, guests are given a rare and unobstructed view of their unique spot patterns, markings so distinct they are used by researchers to identify individual mantas. It is both a visual spectacle and a quiet lesson in marine life.
Understanding Manta Ray Behaviour and Anatomy
Manta rays are among the ocean’s most intelligent and graceful creatures, known for their wide wingspan and gentle nature. Unlike many marine species, they feed on microscopic plankton, using coordinated movements to funnel food into their mouths. Their looping and barrel-rolling behavior during feeding is both efficient and mesmerising to witness. Each manta carries a unique pattern on its underside, much like a fingerprint, offering insight into ongoing conservation and research efforts across the Maldives.
Experience Highlights:
- Night snorkeling with manta rays in one of the most consistent viewing locations within the house reef
- Guidance and support from professional instructors at Sun Diving Dive Center
- Snorkeling Vest provided for ease and comfort in the water
- Full snorkel gear included, with prescription masks available for guests requiring vision support
Taking place between 19:00 and 20:00, this one-hour guest activity invites a discovery of a different side of island life, one that feels quieter, deeper, and profoundly moving. This new guest activity is available for experience at a special rate. Bookings can be made at the Dive Centre or through each guest’s Island Host.
Sun Siyam Olhuveli continues to craft meaningful, story-rich experiences, such as Night Snorkelling with Mantas, connecting guests to the natural beauty of the Maldives in unexpected and unforgettable ways. The resort remains dedicated to curating immersive island moments that feel both effortless and extraordinary.
To explore the various programmes offered by Sun Diving at Sun Siyam Olhuveli, visit their website.
Cooking
Michelin-starred chef Jérôme Banctel to headline Escapade Gourmande Maldives 2026
Constance Hotels & Resorts has announced the return of Escapade Gourmande in the Maldives from 17 to 21 August 2026, an exclusive gastronomic series designed to enhance the guest experience across its two Maldivian properties, Constance Moofushi and Constance Halaveli.
This year’s edition brings together an outstanding trio of talents: three-Michelin-starred French chef Jérôme Banctel, South African winemaker Donovan Rall of Rall Wines, and Italian pastry chef Cesare Murzilli, who also took part in the 19th edition of Constance Festival Culinaire in Mauritius. Together, they will deliver a curated programme of culinary moments, reinforcing Constance Hotels & Resorts’positioning in luxury and gastronomic excellence.
The programme will unfold across both resorts, offering a series of immersive and high-value guest experiences. Constance Moofushi, known for its all-inclusive wine offering and recognised for Best All Inclusive Wine List, will bring a relaxed island spirit to the programme, while Constance Halaveli, recognised as one of the Maldives’ leading gastronomic addresses, will provide the backdrop for a programme shaped by haute cuisine and the exceptional range of its wine cellar, featuring over 22,500 bottles across more than 1,600 references.

Programme details are shared for information purposes and may be adjusted closer to the event.
Constance Moofushi:
- 17/08: Sommelier Masterclass hosted by Donovan Rall
- 17/08: Sand bank tasting / aperitif cocktail with Wines from Donovan Rall
- 18/08: Wine Dinner orchestrated by Jerome Banctel & Cesare Murzilli, paired with Wines from Donovan Rall
Constance Halaveli:
- 20/08: Sand bank tasting
- 21/08: Breakfast by Cesare Murzilli
- 21/08: Sommelier Masterclass hosted by Donovan Rall
- 21/08: Wine Dinner orchestrated by Jerome Banctel & Cesare Murzilli paired with Wines from Donovan Rall
By bringing together internationally acclaimed culinary and wine talents in the unique setting of the Maldives, Constance Hotels & Resorts continues to curate distinctive experiences for discerning travellers, while also strengthening internal expertise through dedicated masterclasses led by Donovan Rall for Constance Hotels & Resorts’ sommeliers.
Featured
Sheraton Maldives Full Moon Resort & Spa unveils family-focused Family Fun Summer package
Sheraton Maldives Full Moon Resort & Spa has introduced its Family Fun Summer offer, a family-focused package designed to encourage guests to spend time together through dining, leisure and recreational activities in a private island setting.
Located 15 minutes by speedboat from Velana International Airport, the resort is offering the package as a year-round experience, despite its summer branding. The programme is intended for families seeking a stay that combines accommodation, meals and activities in a single offering.
The experience includes daily breakfast at Feast, where guests can access buffet selections for adults and children. Lunch is served as a three-course beachside meal, while evenings include buffet dinners, à la carte options and access to the resort’s speciality restaurants.
As part of the package, adult guests receive a USD 45 dining credit per night, which can be used at selected outlets including Baan Thai and Sea Salt. The offer is designed to expand dining options within the resort’s full board arrangement.
The package also includes activities aimed at different age groups. Children have access to the Sheraton Adventure Club, while families can take part in pool activities, water sports, sunset dolphin cruises and guided snorkelling excursions.
For guests seeking wellness experiences, Shine Spa for Sheraton offers a range of treatments, with the package including 15 per cent savings on selected services. The resort has also introduced a spa experience designed for parent and child. Additional recreational options include sunrise beach yoga, as well as access to tennis and football facilities.
Other inclusions within the offer include a complimentary family photoshoot and dining benefits for children when eating with their parents.
Family Fun Summer is available for booking until 15 June 2026, for stays through to 20 December 2026. Through the package, Sheraton Maldives Full Moon Resort & Spa is presenting a family-oriented resort experience centred on dining, recreation and shared time together.
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