News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Featured

JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

Published

9 hours ago

November 15, 2025

m@ldives

JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

CORE: a movement and fitness zone
AREKA: a transformative treatment centre
KAASHI: a hydrotherapy hall
SEDA: a sound-healing room
Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

News

Season of renewal: Noku Maldives unveils ‘Tides of Transformation’ celebrations

Published

1 day ago

November 14, 2025

m@ldives

Noku Maldives, Vignette Collection, has unveiled its Festive Season 2025/2026 celebrations under the evocative theme “Tides of Transformation.” Drawing inspiration from the natural rhythms of the island—the shifting tides, the coloured skies, and the soft glow of bioluminescence—the programme invites guests to embrace renewal, reflection, and meaningful celebration.

The theme is rooted in moments when the world appears to pause just long enough for change to unfold. At Noku Maldives, transformation is not rushed; it emerges gently, in harmony with nature. Beneath star-filled skies and glowing tidal waters, renewal takes shape through quiet awakenings, moments of stillness, and the subtle power of beginning anew.

This festive season, the resort celebrates not only the joy of togetherness but also the beauty of becoming. From the bioluminescent shimmer illuminating the lagoon at night to the delicate unfurling of petals at dawn, each element reflects the island’s reminder to return to one’s essence. As the tides shift and the stars realign, guests are invited to welcome the coming year with intention and clarity.

Guests will experience a carefully curated programme centred on renewal, reconnection, and elevated island living:\

Celestial Celebrations: Gala evenings inspired by celestial paths and cosmic rhythms, where music, artistry, and light converge beneath the open sky.
Ocean-Led Rituals: Signature experiences influenced by the ebb and flow of the tides, including moonlit beach walks, sunset ceremonies, and coastal gatherings.
Wellness Journeys: Mindful practices designed to restore and realign, from sunrise yoga and transformative spa treatments to meditative island rituals.
Elevated Festive Dining: Seasonal menus crafted with fresh island ingredients, bringing together flavours of the land and sea.
Family Moments & Island Adventures: A series of meaningful activities for families, including creative workshops, stargazing evenings, and island traditions that bring loved ones closer.

Each component has been designed to echo the central theme, encouraging guests to slow down, reconnect with themselves, and enter the new year with renewed purpose.

“Tides of Transformation” serves not only as a festive concept but also as an invitation to reflect, embrace gentle change, and step into the year ahead with renewed clarity. Whether through quiet moments by the lagoon, shared celebrations under the stars, or the simple joy of island life, guests will discover a season shaped by stillness, beauty, and the transformative rhythm of the tide.

Noku Maldives welcomes travellers from around the world to celebrate a festive season inspired by the serenity and natural wonder of its island setting.

For more information and reservations, guests may visit the resort’s website or contact noku.reservations@ihg.com.

Entertainment

Holiday Inn Kandooma confirms Missy Higgins’ 2026 Maldives residency

Published

2 days ago

November 14, 2025

m@ldives

Holiday Inn Resort Kandooma Maldives, together with event organisers Music in Paradise, have announced the return of one of Australia’s most celebrated singer-songwriters, Missy Higgins, for a series of intimate performances at the resort’s private island from 13–20 June 2026.

Following her inaugural 2025 Maldives concerts, which drew rave reviews from fans and media alike, Missy was quick to declare she had “unfinished business” in the tropics, promising to return for more music, surfing, diving, and island relaxation.

The week-long event blends all the magic of a Maldivian getaway with three exclusive sunset concerts, performed by Missy Higgins against the backdrop of swaying palms and turquoise waters. Guests will enjoy beachfront and rooftop Sunset Bar shows, plus unique meet-and-greet opportunities with the artist.

With 26 ARIA Award nominations and five Australian No. 1 singles to her name, Missy’s return to Kandooma promises to be one of the most sought-after events of 2026. Attendance is capped at just 200 guests, ensuring an intimate and unforgettable experience.

“There’s nothing better than great live music and a beach. Add in Missy Higgins and the Maldives, and you’ve got the ultimate getaway. Bring your mates, bring your family — this is one trip you’ll be talking about for years,” said Mark Eletr, General Manager, Holiday Inn Resort Kandooma Maldives.

“Imagine starting your day diving or snorkelling in the Maldives, then ending it with Missy Higgins singing just metres from the water’s edge. That’s what awaits at Kandooma in 2026, and after my experience at her last performance here, I can promise it’s an experience you’ll carry with you forever.”

The Gold Experience Package is selling fast at A$4,490 per person twin share including:

Entry to three exclusive evening events
Three intimate performances by Missy Higgins
Meet & greet session with Missy Higgins
Professional photo opportunity with the artist
Music in Paradise welcome bag, commemorative poster & t-shirt
Seven nights in a Beach View Villa (13–20 June 2026)
Daily buffet breakfast at Kandooma Café
Return shared speedboat transfers from Malé
Welcome drink & cold towel on arrival
Tea, coffee & bottled water in-villa, replenished daily
Complimentary snorkel trip & snorkelling gear
Two scuba dives per day for two (T&Cs apply, licensed divers only)
Music in Paradise Traveller Care Guarantee

Information about Premium packages, including the VIP Experience (Beach House) and Platinum Experience can be found here. The Ultimate Experience (Overwater Villa) and Family VIP Experience are already sold out.

Set in the South Malé Atoll, just 40-45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a tropical paradise of white-sand beaches, turquoise waters, and lush coconut palms.

Guests can choose from Garden and Beach Villas, two-storey Beach Houses, and the signature Overwater Villas. Families are well catered for with spacious 2- and 3-bedroom villas and the vibrant Kandoo Kids’ Club. Six dining outlets showcase international flavours, while Kandooma Spa by COMO Shambhala offers a tranquil escape for body and mind.