News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Featured

Dhigali Maldives closes festive season with dynamic New Year’s Eve party

Published

7 hours ago

January 5, 2026

m@ldives

The festive season at Dhigali Maldives concluded on a vibrant and memorable note, offering guests a series of celebrations that blended tradition, creativity, and island spirit. From a uniquely Maldivian take on Santa’s arrival to thematic experiences inspired by the elements, the resort transformed into a setting designed for joy and togetherness.

Christmas Eve brought guests to Capers, where a traditional buffet featuring a wide range of global flavours was accompanied by live music that set the festive tone. On Christmas Day, Santa Claus made his entrance not by sleigh but aboard a traditional bokkura, a gesture that delighted families gathered along the shoreline.

In the days leading up to New Year’s Eve, Dhigali Maldives presented a programme themed around “The Four Elements of Nature.” The series began on 27 December with Earth, featuring a jungle trail, grounded yoga sessions, and spa treatments. On 28 December, the celebrations moved to East for Water, highlighted by a floating bar and zorb ball acrobats performing across the pool. Air followed on 29 December with an aerial silk performance on the beach, and Fire brought the energy to a peak on 30 December with traditional Bodu Beru drumming and a fire dance illuminating the night sky.

The festivities culminated on New Year’s Eve at East Beach, where all four elements converged for an immersive celebration. Fire dancers, live performers, and a pyrotechnic display lit up the sky in vibrant colours. Hungarian DJ Regán Lili headlined the night with a set described as electric, her soundscapes resonating across the island and drawing guests to the dance floor as they welcomed the new year. It marked a striking finale to a season of celebration at Dhigali Maldives.

Love

Valentine’s at Milaidhoo: Collection of intimate island experiences

Published

1 day ago

January 4, 2026

m@ldives

In the heart of the Maldives, love finds its true rhythm. At Milaidhoo, a sanctuary for couples of all ages, romance isn’t forced, it’s allowed to unfold naturally. Whether you’re beneath a blanket of stars, beside the gentle waves of the ocean or in the peace of your own private hideaway, each moment is designed to help you reconnect with yourself, your partner and the unspoiled nature that surrounds you.

This Valentine’s, Milaidhoo invites you to write your own love story through an exclusive collection of experiences, each crafted to celebrate the beauty of togetherness.

Culinary moments

Lagoon Breakfast

Start your day in the most serene way with an indulgent breakfast served by the ocean, right in front of your villa. The soft morning light, calm waters and a bottle of Ruinart Rosé set the perfect tone for a day of love.

Chocolate-Making Class

Indulge your senses in a private chocolate-making experience with our talented pastry chef. Learn the art of crafting delicate chocolates, paired with M. Chapoutier Banyuls Bila-Haut Rimage for the perfect finish.

Sandbank Picnic

Escape to a secluded sandbank for a romantic picnic, complete with gourmet delights, chilled rosé and breathtaking views of the endless horizon.

Valentine’s Beach Dinner on 14th February 2026

Let the stars be your ceiling as you enjoy a four-course dinner by the ocean. From a 10-rose bouquet to champagne and a romantic flower bath awaiting you back at your villa, every detail is designed to make this night unforgettable.

Ocean Stories

Beneath the Blue

Swim hand-in-hand through the thriving marine world of Milaidhoo’s house reef, where colourful fish and graceful corals create an underwater backdrop for your love story.

Private Cruise on Saima

Set sail aboard Saima, Milaidhoo’s handcrafted Maldivian dhoni, for a private cruise through tranquil waters. The experience can be elevated with champagne and gourmet canapés.

Private Cinema on the Sandbank

Create your own private movie night beneath the stars. Soft sand beneath your feet, your favourite film playing and the ocean as your soundtrack. You can even add dinner to make the evening even more special.

Serenity Spa

Reconnection Ritual

A deeply rejuvenating 120-minute experience designed to bring you closer together. From a mindful arrival ritual to a signature couple’s massage using rose oil and finishing with a moment of recommitment over rosebud tea, this is the ultimate expression of love and connection.

Partner Yoga

Support each other in synchronised yoga poses designed to nurture trust, balance and connection.

Couples Floating Sound Bath

Float on warm waters as the soothing sounds of singing bowls and gongs deepen your connection, helping you to harmonise body, mind and spirit.

At Milaidhoo, Valentine’s isn’t just a day, it’s a feeling that lingers in every experience, every moment and every sunset. Amidst turquoise waters, white sands and the gentle hum of island life, couples are invited to slow down and rediscover what truly matters.

This Valentine’s, let Milaidhoo be the island where your love story is written.

News

Zara Larsson brings pop and tradition together at JOALI Maldives New Year event

Published

1 day ago

January 4, 2026

m@ldives

Swedish singer and songwriter Zara Larsson ushered in the New Year with a live performance at JOALI Maldives, marking the arrival of 2026 with an evening that blended international pop with Maldivian cultural expression.

Larsson performed as part of the resort’s New Year celebrations, held on 1 January 2026, delivering a set that included her fan-favourite track Symphony. A defining moment of the night saw the artist take to the stage wearing a traditional Maldivian feyli—a black-and-white striped sarong that holds cultural significance in the Maldives—adding a local touch to the festivities.

JOALI Maldives shared images and video highlights of the performance across its official social media channels, showing Larsson engaging with guests against the backdrop of the resort’s New Year programme. The singer also posted clips from her stay and celebrations on her own Instagram account, offering followers a glimpse into her Maldivian holiday.

Known for chart-topping tracks such as Lush Life and Never Forget You, as well as collaborations including This One Is for You and Ruin My Life, Larsson continues to enjoy strong global recognition. Her most recent single, Midnight Sun, was released in June 2025.

The New Year performance at JOALI Maldives adds to the resort’s growing profile as a destination for high-profile cultural and entertainment experiences, bringing together international artists and local traditions to mark key moments in the global festive calendar.