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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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German winemaker Patrick Heitlinger to headline exclusive dinner at SO/ Maldives

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On 07th March, SO/ Maldives collaborates with Germany’s prestigious family wineries, Weingut Heitlinger and Burg Ravensburg, to present an intimate and stylish Winemaker’s Dinner a celebration of modern Pinot set against the breathtaking backdrop of the Maldives.

In a refined fusion of European heritage and island glamour, SO/ Maldives will host third-generation winemaker Patrick Jacklin Heitlinger and his wife Lilly for a singular evening dedicated to craftsmanship, storytelling, and exceptional wine.

At the heart of Weingut Heitlinger lies a philosophy of balance, tradition reimagined for the modern palate. As a proud VDP estate, the winery is known for its biodynamic approach and its expressive Pinot wines that range from vibrant estate selections to complex single-vineyard masterpieces.

Hosted in the fashion-forward surroundings of SO/ Maldives, the evening unfolds as an intimate encounter between vineyard and island. Guests will indulge in a meticulously curated five-course menu, each dish artfully paired with Heitlinger’s celebrated Pinot wines revealing layers of texture, minerality, and character.

Between courses, Patrick and Lilly will share personal stories of their heritage in Tiefenbach, of vineyards kissed by German sunshine, and of a family legacy that continues to evolve with grace and ambition.

SO Maldives

This collaboration is more than a dinner it is a meeting of worlds: German terroir and Maldivian glamour, biodynamic purity and contemporary luxury, heritage and haute living.

Seats are limited for this exclusive one-night affair.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100

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An invitation to savour the good life at Le Méridien Maldives

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There are Maldives resorts, and then there is Le Méridien Maldives Resort & Spa. Set on the pristine Thilamaafushi island in the Lhaviyani Atoll, the chic, eco-conscious retreat transforms the Maldivian escape into a journey of exploration, creativity and the art of savouring life’s simple pleasures. Surrounded by turquoise lagoons and a vibrant housereef, each day unfolds at the rhythm of the ocean, guided by elevated dining, meaningful experiences and moments crafted to inspire discovery, indulgence and lasting memories.

From extraordinary marine encounters and globally influenced gastronomy to year-round sun-soaked experiences and island living tailored for couples, families and friends, the resort embodies the hallmarks of meaningful travel today: authenticity, creativity and sustainability.

Nature as an experience, not a backdrop

At Le Méridien Maldives, nature is not observed, it is experienced. Through Good Travel with Marriott Bonvoy™, guests are invited to embrace intentional travel by participating in initiatives that support marine conservation and sustainable island living.

At the heart of the island’s conservation ethos is the Marine Conservation Hub. Led by the resident marine biologist, the programme delivers immersive, hands-on experiences that transform curiosity into contribution. Signature programmes include Turtle Quest, Seagrass Awareness, Reef Explorer, Ray Bay and Coral Awareness, each designed to deepen understanding of the Maldives’ fragile ecosystems while actively protecting them.

Sustainability extends onto land at one of the largest greenhouses in the Maldives. Guided by the resort’s head horticulturalist, guests discover how hydroponic farming supports year-round food production in land- scarce environments. This innovative system reduces water consumption while supplying fresh lettuce, herbs and leafy greens to the island’s restaurants, reinforcing the resort’s commitment to responsible island lifestyle.

A culinary journey across cultures

Dining at Le Méridien Maldives is a journey shaped by global flavours and refined technique. Five distinctive restaurants and bars offer a spectrum of culinary experiences, from Japanese precision and teppanyaki theatre at Tabemasu, to Spanish-inspired cuisine at Riviera, relaxed beachfront grills at Velaa Bar + Grill and international favourites at Turquoise.

As the sun begins to set, La Vie, the adults-only bar, celebrates French joie de vivre through curated roséwines and golden hour experiences defined by relaxed elegance, sociable energy and effortless style.

Au Soleil: where the spirit of summer never fades

At Le Méridien Maldives, summer is a state of mind. Through the brand’s signature Au Soleil programme, the resort invites guests to celebrate the spirit of endless summer inspired by the French Riviera. This philosophy comes to life through relaxed poolside moments, live DJ sessions and sunset soirées that blend laid-back glamour with tropical ease.

A chilled glass of rosé, the signature rosé-inspired sorbet, a spontaneous game of backgammon and live music under an amber sky transform each afternoon into a celebration of the good life, framed by the endless blues of the Indian Ocean.

Movement, creativity and effortless wellbeing

For travellers seeking balance, the resort offers a harmonious blend of vitality and restoration. Sunrise and sunset yoga, Pilates, kayaking and stand-up paddleboarding energise the day, while the Art Gallery invites guests to explore their creative side through immersive experiences such as Sip & Paint.

The island’s padel court introduces one of the world’s fastest-growing sports to the Maldives, adding a contemporary, social dimension to island living. Beneath the surface, guided snorkelling, diving expeditions, night dives and dolphin cruises reveal the extraordinary biodiversity of the surrounding waters.

Suspended above the lagoon, the overwater Explore Spa completes the wellbeing journey. Glass-panelled floors reveal the coral garden below, creating a serene connection to the ocean. Personalised therapies and couples’ experiences restore balance, calm the mind and reconnect body and spirit to the rhythm of the sea.

Island living designed for families and friends

Le Méridien Maldives seamlessly caters to families and multi-generational travellers. Spacious villas, including two-bedroom beach and overwater havens, provide generous shared living areas alongside private spaces for rest and retreat.

Younger guests are welcomed at Le Méridien Family Kids Hub, where enriching programmes blend creativity, environmental awareness and island discovery. From hands-on crafts and culinary workshops to outdoor adventures and night camping, children experience the Maldives through their own lens of wonder, while parents enjoy uninterrupted moments of reconnection.

An invitation to Savour the Good Life

Rooted in the brand’s philosophy to Savour the Good Life, Le Méridien Maldives Resort & Spa offers more than a holiday, it is a place where culture meets conservation, creativity meets comfort, and each experience feels effortless yet intentional.

Whether travelling as a couple, with family or among friends, every stay brings inspiration and a renewed appreciation for the beauty of slow mornings, golden sunsets and meaningful connection.

For the ultimate island escape, the resort introduces a limited-time offer featuring an all-inclusive meal plan, seaplane transfers for two adults, complimentary stay and dining for children, access to Le Méridien Family Kids Hub and a wealth of curated adventures. The package is available for a minimum seven-night stay, with bookings and travel valid until 30 April 2026.

For more information about Le Méridien Maldives Resort & Spa, please visit lemeridien-maldives.com or contact the resort at reservations.maldives@lemeridien.com.

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Niva Dhigali Maldives to host wellness week with Gemma Merna this June

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This June, Niva Dhigali Maldives invites guests to experience wellbeing at its own pace. As part of Wellness Week with Gemma Merna, this private island becomes a space for calm, connection and renewal, with five days shaped to restore the body and mind in a setting that feels open, natural and alive.

Gemma Merna is a Master Intuitive Psychology Coach, hypnotherapist, yoga and Pilates teacher, sound healer, and founder of Mind and Wellness. She blends science-backed practices with intuition, movement, and mindfulness to guide guests in reconnecting with themselves, cultivating clarity, confidence, and calm in a deeply restorative way.

For this Maldives retreat, Gemma has curated a five-day programme combining mindful movement, meditation, sound healing, and reflective workshops. Guests can expect a nurturing yet empowering journey, supported by the island’s natural rhythm of light, sea and open space.

Each day begins framed by gentle ocean breeze and sunrise light, with revitalising yoga flows designed to awaken the body and calm the mind. Guided workshops explore simple tools for releasing tension and inviting ease, from Gua-Sha self-care techniques to sessions that encourage inner strength and mental clarity. Movement finds its own pace with Pilates sessions that balance breath and body, while sunset yoga flows and restorative soundbaths invite quiet reflection as day turns to evening.

Surrounded by the tranquil beauty of the Raa Atoll, Niva Dhigali offers a setting made for presence and renewal. Days are unhurried, horizons stretch endlessly, and the sea is a quiet companion to every moment. Whether practising on the jetty at sunrise or resting under palms after a soundbath on Haali Beach, each day unfolds with ease, allowing guests to reconnect with their body, mind and surroundings.

Pause. Breathe. Enjoy the simple rhythms of the island, carrying the feeling of this week with you long after departure.

View the full schedule here and booking information here.

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