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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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IHG signs Vaagali Maldives, Vignette Collection, opening in 2026

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IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has announced the signing of Vaagali Maldives, Vignette Collection with partner Vaagali Investment Pvt Ltd, a subsidiary of Gateway Maldives Pvt Ltd, a leading tourism development company in the Maldives.

Set to open in late 2026, the resort will feature 52 land and overwater villas, offering guests soulful, immersive stays on Vaagali island – a boutique jewel in the Indian Ocean shaped by the legacy and devotion of a Maldivian family. This treasured sanctuary will now welcome a new generation of travellers seeking one-of-a-kind stays.

Vaagali Maldives, Vignette Collection will expand IHG’s presence in the Maldives, joining Noku Maldives, Vignette Collection, and further building the company’s Luxury & Lifestyle portfolio in the region alongside its Six Senses and InterContinental brands.

Shi’ai Liang, Senior Director, Development, South East Asia & Korea, IHG, said: “In partnership with Vaagali Investment Pvt Ltd, we are delighted to introduce a beautiful new all-villa resort in the South Malé Atoll – a destination renowned for some of the best diving sites in the world, just a 30-minute speedboat ride from Velana International Airport.

Vaagali Maldives, Vignette Collection will invite travellers to rediscover the authentic Maldives of the past by seamlessly integrating luxury, design and cultural authenticity, while accentuating guest connection and purpose. Vignette Collection is the perfect brand to bring to life everything that makes this island extraordinary, creating an outstanding addition to IHG’s Luxury & Lifestyle footprint in the country.”

Statement from the Owners: “As a family, Vaagali has been part of our lives for decades a place of memory, discovery, and deep connection. For us, this island has always been a sanctuary, lovingly shaped by our parents and founders, Mr. Hussain Shareef and Mrs. Fathimath Naseema, whose vision, integrity, and devotion to Maldivian hospitality continue to guide and inspire us.”

Opening Vaagali Maldives, Vignette Collection to the world is profoundly meaningful. We are honoured to partner with IHG to share the island’s history and soul with guests who seek something personal, authentic, and rooted in place. Vaagali has always been defined by its raw beauty, quiet serenity, and the freedom it gave us as a family and we are committed to preserving these qualities in every detail of the guest experience. We look forward to welcoming travellers to Vaagali Maldives, Vignette Collection, where heartfelt hospitality, cultural heritage, and the natural essence of the Maldives come together in a way that is both refined and deeply authentic.”

Defined by its untouched natural beauty and intimate scale, the island features naturally formed underwater caves – a rare geological wonder that reveals its ancient origins and offers guests a remarkable marine exploration experience. Immersive nature encounters invite guests to reconnect with the environment, with themselves, and with the traditions that shape Maldivian island life.

The resort will spearhead initiatives including coral restoration, reef-health monitoring, responsible energy and waste management, reduced single-use plastics, and the protection and regeneration of native vegetation. Locally sourced materials and craft-led design elements further reinforce its commitment to responsible development.

Guests will choose from one-, two-, and three-bedroom pool villas all with a yoga pavilion, complemented by a 3,000-square-metre spa which includes aqua wellness facilities and wellness programmes, a natural freshwater swimming pool, a sports complex with paddle courts, kids club and five unique dining experiences.

Maldives tourism remains strong, with 1.7 million international arrivals from January to October 2025 – a 10% year-on-year increase, and placing the country on track to reach its target of 2.3 million arrivals this year.

Vaagali Maldives, Vignette Collection will be IHG’s sixth property in the Maldives, joining Six Senses Kanuhura Maldives, Six Senses Laamu, InterContinental Maldives Maamunagau Resort, Noku Maldives, Vignette Collection and Holiday Inn Resort Kandooma Maldives. Since its launch in 2021, Vignette Collection has attracted owners seeking the strength of IHG’s global platform while preserving each hotel’s individuality. Vaagali Maldives, Vignette Collection will join a growing portfolio of 68 open and pipeline properties, strengthened by recent openings in Dubai, Lima, Osaka, and Shanghai.

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ONE Atmosphere: Atmosphere Core enters extended-stay market with fourth brand

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Leading hospitality company, Atmosphere Core has announced the launch of its fourth brand, ONE Atmosphere, marking its strategic entry into the extended-stay segment. Designed for today’s work–live–travel flow, ONE Atmosphere will offer fully serviced apartments that combine the freedom and expanse of residential living with the consistency of hospitality, including branded amenities, seamless concierge services, and thoughtful design details.

Speaking about the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “As travel becomes more fluid and work becomes borderless, guests expect more than a hotel room, they expect a lifestyle solution. They want a space that adapts as they move through different cities, work patterns, and rhythms of everyday life. ONE Atmosphere is designed to meet this shift by offering a reliable model of flexible living that blends the warmth of home with the precision of hospitality. Our spaces will be consistent, functional, design-led, and deeply attuned to how people live today.”

Building on this guest-centred philosophy, the design of ONE Atmosphere will focus on efficient layouts, layered with calming materials and curated local art to create intuitive environments that feel welcoming, practical, and visually inspiring. Every element will aim to enhance comfort and usability while reflecting a sense of place.

ONE Atmosphere apartments will be built for living, not simply staying overnight, with hotel-style services operating quietly in the background. Across all locations, the brand will deliver ‘ONE Experience’, a portable sense of home ideal for long stays, relocations, project assignments, holidays, and hybrid travel. This experience will be further strengthened by a comprehensive suite of amenities and leisure, work, and convenience features, under the ‘ONE Promise’, elevating intelligent serviced living into a lifestyle statement. Together, these amenities and services will create a holistic, flexible environment.

Commenting on the brand’s growth potential, Sandeep Ahuja, Managing Director, ONE Atmosphere, said, “The serviced apartment sector is expanding rapidly yet remains highly fragmented. With ONE Atmosphere, we aim to establish a unified standard that can scale with ease while delivering a consistent, comfortable, and efficient experience. By leveraging the operational discipline we’ve developed across our award-winning resorts in the Maldives, we are confident in our ability to set a new global benchmark for extended-stay hospitality”.

ONE Atmosphere’s launch pipeline features a mix of metropolitan, urban, and leisure destinations across South Asia, Southeast Asia, and Gulf countries, with further international markets under evaluation as part of the brand’s long-term global rollout.

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New Year’s Eve Gala at JEN Maldives Malé by Shangri-La to feature live performance by Nasooh

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JEN Maldives Malé by Shangri-La is preparing to host a vibrant New Year’s Eve Gala Night on 31 December 2025, inviting guests to welcome 2026 with an evening of fine dining, live entertainment, and festive celebration.

The event will be headlined by Mohamed Nasooh, one of the Maldives’ emerging musical talents whose voice has earned national recognition. Nasooh first rose to prominence as a former vocalist of the popular band 2ofus, which represented the Maldives internationally and achieved notable success as the 2nd Runner-Up at the Battle of the Bands International. His growing popularity on TikTok, combined with his expressive vocal performances, has made him a well-loved figure among audiences of all ages.

Guests attending the New Year’s Eve Gala Night can look forward to a memorable live performance from Nasooh, who will bring his distinctive vocal style and stage presence to the celebration as the country ushers in a new year.

Adding to the excitement, the evening will also include a special grand prize, with details set to be announced soon. The announcement has already generated anticipation and is expected to be a highlight of the event.

The Gala Night will offer an elegant dining experience and a festive atmosphere, providing an inviting setting for families, couples, and friends wishing to celebrate the start of 2026 in style. The full programme and menu will be shared in the coming days.

JEN Maldives Malé by Shangri-La welcomes guests to join this exceptional evening—an occasion filled with music, flavour, and celebration marking the arrival of the new year.

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