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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Villa Nautica turns reef into living classroom through coral restoration project

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Villa Nautica and diveOceanus, in partnership with The Hub 10 – Finland International School, have launched the first phase of a long-term coral restoration and citizen science programme, transforming the reef surrounding the resort into a living classroom.

Following an introductory marine biology session at the school, students visited Villa Nautica to work alongside the diveOceanus team. They learned how to identify coral species, measure coral fragments, assess coral health and record baseline scientific data before preparing five dedicated coral restoration frames.

The initiative extends beyond a traditional coral planting activity. Each coral fragment has been individually recorded through a Coral Tracker system, allowing students to follow its progress over time. When they return approximately six months later, they will compare new measurements with the data collected during their first visit, documenting coral growth, survival and the marine life beginning to establish around the frames.

Over time, students will be able to observe how initially bare structures develop into functioning reef habitats that support fish and other marine organisms. As each class graduates, responsibility for the monitoring programme will pass to the next group, creating a continuous citizen science project in which each generation builds on the work of those before them.

The initiative forms part of Villa Nautica’s wider coral restoration programme, established in 2024 and managed by diveOceanus. The resort currently maintains approximately 65 coral restoration frames, contributing to more than 130 frames established across Villa Resorts.

Mohamed Seeneen, Director of Operations at diveOceanus, explained that the team has gained valuable knowledge through years of reef restoration during periods of elevated sea temperatures.

“Over the years, we have experienced several marine heatwaves that have affected reefs throughout the Maldives. While our restoration sites have also experienced losses, they have shown encouraging resilience. Rather than continually introducing new donor colonies, we focus on propagating coral fragments that have naturally survived previous bleaching events, allowing these more resilient corals to form the foundation of future restoration.”

The team has already observed coral colonies beginning to develop into more natural reef formations. Species such as the Harlequin Filefish have also been seen returning regularly to the restoration sites, providing an encouraging indication that the developing habitats are supporting marine biodiversity.

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Reethi Faru Resort named among Tripadvisor’s top 10% worldwide

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Reethi Faru Resort has announced that it has been recognised as a winner of the Tripadvisor Travellers’ Choice Awards 2026, placing the resort among the top 10% of hospitality businesses worldwide on Tripadvisor.

As the world’s largest travel guidance platform, Tripadvisor has unparalleled authority among travellers. The Travellers’ Choice Awards are based entirely on genuine reviews and ratings submitted by guests over a 12-month period, recognising businesses that consistently deliver exceptional experiences.

Reethi Faru Resort is grateful to its guests for their continued support and for sharing their experiences on Tripadvisor. This recognition would not have been possible without their trust and valuable feedback. The resort also extends its heartfelt appreciation to its dedicated team, whose passion, professionalism, and commitment ensure that every guest enjoys a truly memorable stay.

Receiving this award once again is a proud milestone for Reethi Faru Resort and reflects the authentic Maldivian hospitality and exceptional service that define the resort. As one of the travel industry’s most respected accolades, the Tripadvisor Travellers’ Choice Award inspires the team to continue delivering excellence in every aspect of the guest experience.

“Congratulations to Reethi Faru Resort on its recognition in Tripadvisor’s Travellers’ Choice Awards for 2026,” said Matt Dacey, Chief Marketing Officer, Tripadvisor. “Ranking among the top percentage of businesses globally means you have made such a memorable impact on your visitors that many of them took time to go online and leave a glowing review about their experience. We hope this recognition continues to drive business to you in 2026 and beyond.”

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Niyama Private Islands unveils reimagined beach and overwater pavilions

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Niyama Private Islands has announced the highly anticipated reveal of its final chapter in its year-long evolution, its reimagined beach and overwater pavilions – playgrounds beyond compare for multigenerational getaways and celebrations of the surreal.

Nature’s Playground emerges from its metamorphosis reborn and more tantalising than ever. Its refurbished pavilions – sprawling from 350 to 770 sqm, and with one, two or three bedrooms – are light, bright and breezy, the epitome of Maldives living, with every luxury imaginable.

Each pavilion boasts a living room, dining room, pantry, full-sized pool and jacuzzi. Life flows from indoors to out seamlessly in the overwater pavilions, beckoning guests to dive right into ocean adventures. Beach pavilions, meanwhile, are hideaways in a secluded cove of soft white sands, with Niyama’s best snorkelling just offshore.

Reigning above them all is The Crescent, a quintet of pavilions far out to sea reached by private boardwalk. Here, parties of up to 22 enjoy three living rooms, five pools, all with jacuzzi, and a team of thakurus and housekeepers to see to every wish. The days are surreal, spent floating on the horizon, while nights are simply magical. Exclusive experiences include an unforgettable underwater Champagne breakfast, and a private barbecue on a deserted stretch of beach followed by a movie under the stars, waves lapping nearby.

As well as a complete refurbishment of Niyama’s accommodations, dining takes on new life. Guests can ascend to the treetops at Nest, where avant-garde Asian cuisine lights up the night sky, or six metres below the ocean’s surface at Subsix, where the world’s first underwater Nikkei tasting menu intrigues and delights.

Surfers from around the world, meanwhile, gather at the new thatched-roof Surf Shack for rum, reggae and spectacular sunsets. Adjacent to the surf and new marine centre, and overlooking the resort’s famed break, Niyama officially offers the Maldives’ most stylish way to conquer the waves.

Yet despite the evolution, Niyama’s raw beauty remains untouched, with jungle still alive with birdsong, makana still silhouetted at water’s edge, and sea turtles still sunbathing in the turquoise lagoon. Guests can criss-cross the two islands in exploration, with always something new to discover – free to roam, free to simply be, at one with nature and the unrivalled beauty of the Maldives.

“Niyama is a magical place, and it always has been – this remains unchanged”, says General Manager of Niyama Private Islands Maldives, Hafidh Al Busaidy. “Our evolution is merely a celebration of everything our guests have always loved, elevated to new heights”.

With its evolution now complete, Niyama Private Islands Maldives invites free spirits to come and reconnect – with the islands, with themselves, with nature in all its beauty.

For more information or reservations, visit www.niyama.com, call +960 676 22 22 or email reservations@niyama.com. 

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