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Chinese become world’s biggest travel spenders

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Arrival

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Awards

The Nautilus Maldives named to Condé Nast Traveler Gold List 2026

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The Nautilus Maldives has once again earned a place in Condé Nast Traveler’s The Gold List for 2026, standing as the only destination from the Maldives to receive this prestigious recognition. Curated by the publication’s global editors, The Gold List honours destinations that set new benchmarks in luxury and celebrates places that leave a lasting imprint on discerning travellers.

This latest distinction reflects Condé Nast Traveler’s continued recognition of The Nautilus’s singular character and its commitment to crafting unscripted, deeply meaningful journeys. The private island’s captivatingly free-spirited ethos, where moments unfold without hurry and guests embrace a world unbound by schedules, has long drawn admiration from international tastemakers and influential editors. The philosophy of Freedom Unscripted continues to define the island today, evolving through thoughtful craftsmanship and an intuitively personalised approach to luxury.

Since its debut, The Nautilus has emerged as a powerful voice within the ultra-luxury landscape. Its rise was first marked by its success in Condé Nast Traveler’s Readers’ Choice Awards, followed by further acclaim through honours such as Tatler’s Best Private Island Retreat and its earlier inclusion in The Gold List. With only twenty-six beach and ocean houses, the private island has since become an unexpected yet compelling benchmark for privacy, individuality and the art of unscripted luxury.

Today’s inclusion in The Gold List 2026 reflects not only sustained excellence but also the private island’s ongoing evolution. From pioneering marine conservation programmes and curating world-class Masters for Masters residencies to elevating its culinary, wellness and personalisation frameworks, The Nautilus continues to shape a new narrative of experiential luxury in the Maldives.

General Manager Adan Gomez shared, “We are honoured to be named once more in The Gold List. Very few resorts have the privilege of receiving this recognition twice in such a short time. It speaks to the passion of our island family and the trust of the guests who choose The Nautilus as their home in the Maldives. The Gold List recognises destinations that are truly exceptional. To be acknowledged again reinforces The Nautilus’s place among the world’s most inspiring luxury resorts. It is a moment of great pride, and a meaningful affirmation of our philosophy rooted in freedom, individuality and authenticity.”

As The Nautilus looks ahead, this accolade strengthens its resolve to remain a place where time slows, creativity thrives and every journey is curated entirely around the guest. A world shaped by them, and for them.

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Serenity Spa at Baros Maldives introduces new rituals, multi-day wellness journeys

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Baros Maldives unveils a renewed Serenity Spa menu this season, marking a thoughtful evolution of the island’s wellness offering. Designed for travellers seeking restoration with tangible results, the new menu positions Baros as a refined glowcation destination — where meaningful relaxation meets visible, lasting wellbeing.

Set within the lush heart of the island, Serenity Spa is reached by a winding sandy path, accompanied by birdsong, palms and the soft scent of tropical blooms. Here, wellness moves beyond passive pampering. Baros blends time-honoured Asian healing traditions with modern techniques, advanced skincare and potent natural actives, creating experiences that restore balance, enhance radiance and invite deeper rest.

Central to the new menu is a curated collection of island-inspired signature rituals. Baros Forest Therapy draws on the calming power of nature, combining grounding essential oils, guided inhalation, flowing massage, a mineral-rich mud mask and a soothing scalp massage to ease stress and reconnect body and mind. The Serenity Green Signature and Walk in the Garden rituals further reflect Baros’ forested landscape, using botanical actives, aromatherapy and intuitive bodywork for deeply sensory renewal.

Serenity Spa’s enhanced product portfolio brings together globally respected wellness brands. Natura Bissé introduces science-led facial and body therapies, while Aromatherapy Associates offers mood-enhancing massages designed to support sleep, relaxation and emotional wellbeing. Obsidian for Men delivers focused, mineral-rich treatments and Margaret Dabbs elevates hand and foot care into restorative rituals.

“Each product has been carefully selected for its efficacy and its ability to work in harmony with our nature-led environment,” says Tri Wardani, Cluster Director of Spa at Baros Maldives. “This allows us to offer treatments that are both sensorial and results-driven, without losing the calm, understated essence of Baros.”

Complementing the menu are two wellness journeys, offered over three, five and seven days. Each combines personalised therapies, advanced facials, daily movement practices and time in nature, designed to be experienced at a personal pace.

“This new chapter at Serenity Spa is a natural evolution of what Baros has always stood for,” shares Ibrahim Shijah, the General Manager of Baros Maldives. “It is about deepening the guest experience, with wellness that feels natural, intelligent and entirely in tune with our island.”

Please contact reservations@baros.com or +960 664 2672 for booking enquiries.

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Love

Month of romance: Dusit Thani Maldives sets out Valentine’s dining, private experiences

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This February, Dusit Thani Maldives invites couples to celebrate love through a thoughtfully curated Month of Romance, where intimate island settings, refined dining, and heartfelt moments come together in one of the Maldives’ most captivating natural environments.

Set on Mudhdhoo Island in Baa Atoll, a UNESCO World Biosphere Reserve, Dusit Thani Maldives transforms the spirit of Valentine’s Day into a month-long celebration, offering couples the opportunity to reconnect through meaningful experiences designed to be savoured at an unhurried pace.

Throughout February, guests are invited to enjoy bespoke romantic experiences across the island, from secluded beachfront moments to sunset settings overlooking the Indian Ocean. Each experience is carefully designed to celebrate togetherness, guided by the resort’s signature blend of Thai hospitality and Maldivian island warmth.

Whether shared beneath starlit skies or surrounded by tranquil lagoon views, the Month of Love Escape offers couples the space to pause, connect, and create lasting memories.

At the heart of the celebration is a collection of Valentine’s dining experiences, crafted to elevate the art of romantic dining through refined flavours and immersive settings.

Overlooking the ocean at sunset, Sea Grill presents A Truffle Romance, a five-course set menu inspired by the rich aromas and textures of truffle, available from 7 to 21 February. Thoughtfully curated to complement the restaurant’s panoramic views, the experience offers a sophisticated celebration of flavour in a relaxed yet refined setting, with optional wine pairing available.

Set against the raw beauty of a secluded sandbank, this intimate dining experience invites couples to enjoy an unforgettable evening surrounded by the stillness of the ocean. Featuring a discreet sunken table setup on powder-soft sands, the experience unfolds with a thoughtfully curated multi-course menu highlighting premium lobster and caviar, complemented by elegant wine selections and champagne. With attentive private chef service and the open sky above, the evening is designed to be unhurried, personal, and deeply atmospheric, allowing couples to savour both the flavours and the moment.

For a timeless expression of romance, couples may enjoy a four-course set menu served directly on the beach. Surrounded by soft candlelight and the gentle rhythm of the waves, this intimate dining experience is designed to capture the essence of a classic Valentine’s evening in the Maldives.

Beyond the dining experiences, the natural beauty of Dusit Thani Maldives provides the perfect backdrop for romance. Lush tropical gardens, expansive beaches, and tranquil lagoon vistas set the stage for moments that unfold effortlessly, guided by the island’s serene pace and sense of privacy.

At Dusit Thani Maldives, romance is found in the details, in the settings created, the flavours presented, and the moments shared together. The Month of Romance is designed to offer guests meaningful experiences that feel personal, intimate, and truly memorable.

The Month of Romance and Valentine’s dining experiences are available throughout February, with advance reservations recommended.

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