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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Michelin-starred Chef Rico Birndt to lead culinary residency at JW Marriott Maldives Resort & Spa

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The essence of the Bavarian Alps meets the pristine shores of the Shaviyani Atoll as JW Marriott Maldives Resort & Spa partners with Michelin-starred and Green Michelin-starred Chef Rico Birndt for a spectacular culinary residency. On October 24,2026, guests are invited to “Savour the Moment” through an intimate dining experience that bring his acclaimed, eco-conscious artistry to the Maldives for the very first time.

Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy.

Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy. His kitchen relies on patience, fermentation, and meticulous craftsmanship. Herbs and vegetables grow directly on his restaurant’s terrace, developing depth and complexity through house-made miso, shoyu, and aging techniques. At JW Marriott Maldives Resort & Spa, this mindset perfectly matches the resort’s own JW Garden, a signature brand sanctuary where fresh produce, edible flowers, and tropical herbs are harvested steps from the kitchen. Together, the two entities celebrate a shared dedication to conscious luxury, bridging alpine clarity with island purity.

Guests are invited to experience an exclusive, one-night-only dining event at Kaashi Restaurant on October 24, 2026. Set high above the island canopy, this breathtaking treetop venue will play host to a special six-course set menu. Chef Rico will personally orchestrate a symphony of flavours, beautifully marrying the vibrant bounty of the Indian Ocean with his precise, ingredient-led alpine cuisine. Throughout the evening, Chef Rico will engage in live culinary storytelling, personally guiding the guests through the inspiration behind each creation while highlighting his eco-conscious sustainability practices and the mindful sourcing of every ingredient.

As part of this collaboration, Marriott Bonvoy members will also have the chance to bid for an exclusive Marriott Bonvoy Moments: a Two-Night Culinary Experience with Chef Rico Birndt and a Four-Night Stay at JW Marriott Maldives Resort & Spa from October 21 to 26, 2026, for the bid winner and their guest. The immersive journey begins with an interactive Garden to Table cooking class utilizing fresh, estate-grown ingredients, followed by an intimate lunch where Chef Rico will share the unique stories, inspirations, and philosophy behind his signature dishes. The highlight of the experience is an exclusive 10-course wine-pairing dinner on October 23, personally presented by Chef Rico at RIHA. RIHA—meaning “curry” in Dhivehi, is the resort’s intimate, open-air destination dining concept, blending heritage flavors with modern culinary artistry in a secluded beachfront setting.

This ultimate Maldivian getaway also includes two nights in a luxurious Overwater Pool Villa and two nights in a Beach Pool Villa, daily breakfast at Aailaa, a rejuvenating 50-minute Aromatherapy Ritual at the Spa by JW, and shared seaplane transfers from Velana International Airport—masterfully combining culinary discovery with indulgent relaxation.

“I am incredibly excited to bring the culinary philosophy of Restaurant June to the JW Marriott Maldives Resort & Spa,” says Chef Rico Birndt. “Modern luxury lies in authenticity and a true connection to the land. Bringing our approach to fermentation and garden sourcing to an environment as beautiful as the island allows us to create imaginative creations infused with local ingredients, crafted to surprise and delight our guests.”

“This collaboration with Chef Rico Birndt reflects our deep commitment to mindful luxury, holistic well-being, and culinary excellence,” says Mohit Dembla, General Manager. “We are thrilled to invite our guests to be wholly present for this journey, to connect with the story behind each ingredient, and to experience the thoughtful, sustainable hospitality that defines the JW Marriott brand.”

Tucked away in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa is a multigenerational sanctuary where comfort, creativity, and exceptional service come together seamlessly. From curated experiences to thoughtful touches throughout, every stay is designed to inspire connection and lasting memories.

For more information, please visit the resort’s website.

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Outdoor adventures, football sessions planned for Velaa Kids Week

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Velaa Private Island will host Velaa Kids Week from 3 to 9 August 2026, bringing together outdoor activities, team challenges and sports sessions for young guests.

The programme will be delivered in partnership with Sharky & George, which specialises in activities and experiences for children. It has been designed to encourage creativity, curiosity and confidence through games and island-based exploration.

Activities will include outdoor adventures, interactive games, team challenges and opportunities to discover the resort’s natural surroundings. The programme will also provide children with opportunities to form friendships and develop teamwork skills during their stay.

World champion freestyle footballer Tobias Becs will join this year’s event, adding a sporting component to the programme. Becs will conduct sessions and demonstrations in which children can learn freestyle football skills, take part in physical activities and try new techniques.

His involvement is intended to introduce young guests to freestyle football in an accessible format, with sessions combining demonstrations, participation and play.

Velaa Kids Week forms part of the resort’s family programming and will offer a scheduled series of activities throughout the seven-day event.

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Japanese techniques meet Peruvian flavours in Tavaru’s new concept

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Velaa Private Island has introduced a new dining concept at Tavaru, combining Nikkei cuisine with the restaurant’s teppanyaki experience.

The revised concept brings together Japanese cooking techniques and Peruvian flavours, with dishes prepared and presented in front of guests. Seasonal ingredients will form the basis of the menu, with an emphasis on freshness and live preparation.

Under the new format, guests will be able to curate their own menu according to their tastes and preferences. The resort said the approach is intended to provide a more personalised dining experience while retaining teppanyaki as the central element of the meal.

The concept reflects the foundations of Nikkei cuisine, which developed through the interaction of Japanese culinary traditions and Peruvian ingredients. At Tavaru, these influences will be incorporated into dishes prepared at the teppanyaki counter.

Tavaru is also one of Velaa Private Island’s landmarks. The structure rises 22 metres above the island, with 110 steps leading to its dining space. Guests may also reach the restaurant by glass lift.

A wine cellar located beneath Tavaru houses more than 1,000 labels, including vintages and bottles sourced from several wine-producing regions. The resort describes it as one of the largest collections of its kind in South Asia.

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