News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
News
CROSSROADS Maldives unveils seamless island-hopping concept across 3 resorts
CROSSROADS Maldives, the country’s first fully integrated lifestyle destination, unveils its new multi-destination experience “1 Journey, 3 Vibes” combining three distinct resort identities in a single, effortless stay. Launching this May, the programme removes the usual logistical hurdles of island-hopping by keeping everything within one connected destination, allowing guests to make the most of their time while eliminating the need for domestic flights or costly seaplane transfers. Guests arrive just 15 minutes by speedboat from Velana International Airport and begin their journey immediately.
Designed to cater to travellers of all generations, the experience unfolds across three distinct resort environments, each offering a different rhythm and perspective of the Maldives. Guests are invited to curate their journey with flexible stay options, from an immersive nine-night experience across all three resorts to a four-night escape across two. Each stay includes full board dining, complimentary return speedboat transfers, a dedicated personal butler, and a bespoke CROSSROADS Passport stamped at every resort.
The experience opens at SAii Lagoon Maldives, Curio Collection by Hilton, where holidaymakers ease into island living with family-focused moments and wellness, from yoga sessions to padel on the water’s edge. The tempo then shifts at Hard Rock Hotel Maldives, where a high-energy, music-driven atmosphere takes centre stage and the brand’s celebrated Sound of Your Stay programme immerses guests in signature Hard Rock experiences. The final chapter unfolds at the fashion-forward SO/ Maldives, where a more refined pace awaits. Here, design-led spaces, elevated overwater living and curated lifestyle experiences cater to style-conscious travellers and luxury seekers, offering a sophisticated contrast that completes the journey.
“Whether it’s honeymooners or families, travellers today want variety without the hassle,” said Alexander Traeger, General Manager, SAii Lagoon Maldives and The marina @ CROSSROADS. “The new concept solves a long-standing friction point in the Maldives: the desire to experience multiple resorts without the cost, complexity or time lost to transfers. With one booking and one seamless journey, guests can enjoy a full 360-degree Maldivian experience.”
Connecting all three resorts is The Marina @ CROSSROADS, a lively waterfront hub that adds a cosmopolitan dimension to the Maldivian escape. Guests can dine at more than a dozen restaurants, including Ministry of Crab and Hard Rock Cafe, explore the Marine Discovery Centre and Maldives Discovery Centre, browse boutique shops, unwind with spa treatments or drop little ones at the kids’ club.
The 1 Journey, 3 Vibes package is available for bookings through 31 October, for stays through 20 December 2026. The Standard Package (USD 7,780) includes three nights each in a SAii Beach Room, a Hard Rock Gold Beach Pool Villa and a SO/ Maldives Ocean Water Pool Villa. The Premium Package (USD 8,880) elevates the experience with three nights each in a SAii Beach Villa with Pool, a Hard Rock Platinum Overwater Pool Villa and a SO/ Maldives Ocean Water Pool Villa. Four-night stay options are also available, providing added flexibility to suit different travel preferences.
For reservations, please book directly via rsvn.lagoon@saiihotels.com.
News
Eid celebrations rooted in Maldivian culture headline Sun Siyam Resorts summer offers
This Eid Al Adha, Sun Siyam invites Gulf travellers to swap city skylines for turquoise lagoons, white-sand beaches, and immersive island celebrations across some of the Indian Ocean’s most sought-after destinations. From authentic Maldivian cultural festivities and elevated private villa experiences to family-friendly escapes and bespoke wellness retreats, Sun Siyam presents a collection of unforgettable Eid getaways tailored for couples, families, and groups seeking meaningful moments this festive season.

A Celebration Rooted in Maldivian Culture
At Sun Siyam Iru Veli, Eid Al Adha will be celebrated through a thoughtfully curated day dedicated to Maldivian heritage and island traditions. Guests can enjoy traditional evening tea gatherings at Magoodhoo Beach, experience the folklore-inspired story of Bodu Mas, and come together for Eid Farivalhu, a communal feast served on a traditional Malaafaiy platter. The celebrations continue with a special dinner buffet featuring local and international flavours, followed by the resort’s signature Maldivian Roots cultural show accompanied by the rhythmic sounds of Boduberu drumming.

Guests visiting during Eid can also take advantage of the resort’s summer offer, including complimentary seaplane transfers, spa privileges, family benefits, and curated island experiences.
Refined Island Living for Couples and Families
At Sun Siyam Iru Fushi, Eid celebrations blend refined luxury with heartfelt island hospitality. From the moment guests arrive to the sound of Boduberu drumming and signature organic welcome drinks, the resort offers a seamless “home away from home” atmosphere. The newly renovated Water Villas with Pool provide enhanced privacy, expansive decks, and personalised butler service, creating the perfect setting for an indulgent Eid escape. Guests can enjoy floating breakfasts, wellness rituals at The Spa by Thalgo, Jet Car adventures with drone videography, elegant White Soirees, Lobster Barbecue Nights, and private cinema screenings beneath the stars.

The resort’s Premium All-Inclusive Dine Around experience includes access to 15 restaurants and bars, with flavours spanning authentic Maldivian cuisine, Italian favourites, and South-East Asian specialties. Families can also enjoy complimentary stays and dining for up to two children when accompanied by two paying adults.
Vibrant Island Energy and Family Escapes
For families and groups after a livelier Eid, Sun Siyam Olhuveli and Siyam World deliver on all fronts — beachside gatherings, sunset celebrations, island adventures, and a non-stop programme of entertainment spread across multiple islands. At Sun Siyam Olhuveli, guests can also look forward to special live performances by belly dancer Marianna alongside energetic sets by DJ Abo, bringing an added festive atmosphere to the Eid celebrations. Both resorts are built around togetherness, making them natural fits for larger parties celebrating the spirit of Eid.

Bespoke Summer Escapes in the Indian Ocean
For travellers seeking a more secluded retreat, Sun Siyam Vilu Reef offers an intimate island experience complete with complimentary seaplane transfers, floating breakfasts, dolphin cruises, spa credits, and private experiences including Cinema by Moonlight. Beyond the Maldives, Sun Siyam Pasikudah presents a serene coastal escape in Sri Lanka, combining wellness, adventure, and curated culinary experiences. Guests can enjoy complimentary spa sessions, kayaking, bicycle adventures, exclusive room upgrade savings, and romantic dining experiences designed for couples and families alike.

Your Eid Travels Awaits
Sun Siyam’s summer offers extend the celebration further, with exclusive savings and added benefits across the collection, available for bookings until 31 August 2026, for stays until 31 October 2027. Whether seeking barefoot luxury, cultural immersion, family adventures, or wellness escapes, Gulf travellers will find the perfect Eid setting across Sun Siyam’s Indian Ocean properties, with direct GCC connectivity and a collection of distinct island experiences to match every kind of celebration.

For reservations and more information, visit sunsiyam.com.
Drink
Sun Siyam Vilu Reef marks World Cocktail Day with sustainable cocktail experiences
Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, marks World Cocktail Day with a transformative celebration of Green Mixology blending creativity with a deep-rooted commitment to environmental stewardship with additional engaging activities.
The resort’s beverage philosophy centres on a zero-waste approach, where every ingredient is utilised to its full potential. Guests are welcomes to observe the sophisticated discipline of the bar team as they transform overlooked elements into artisanal accents, such as dehydrating organic citrus peels in-house to create fragrant, sustainable garnishes. By replacing industrial imports with these handcrafted touches, the sanctuary ensures that every drink remains an authentic reflection of its iridescent surroundings. Guests can join the expert bar team for immersive mixology lessons to master these sustainable creations firsthand.

In addition to traditional favourites, these liquid creations highlight a dedicated Island-to-Table ethos, incorporating seasonal greens and herbs harvested directly from the resort’s flourishing gardens. The celebration was further elevated by a spectacular Flair Bartending Show, showcasing technical precision and artistry in motion, choreographed to the energy of the island.

Each curated experience at Sun Siyam Vilu Reef invites guests toast to a future of mindful indulgence, where the luxury of the moment is perfectly balanced with the preservation of the surrounding environment.
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