News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Cooking

Baros Maldives’ The Lighthouse to present Duval-Leroy champagne pairing experience

Published

10 hours ago

February 10, 2026

m@ldives

Baros Maldives invites guests and discerning epicureans to an exclusive Champagne pairing dinner at The Lighthouse, the island’s iconic fine-dining restaurant, on 4 March 2026. Hosted for one evening only by Louis Duval-Leroy, family representative and Brand Ambassador of Maison Duval-Leroy, the intimate five-course experience celebrates the harmony between refined gastronomy and Champagne craftsmanship.

Perched above the Indian Ocean with panoramic ocean views, The Lighthouse is synonymous with Baros’ culinary philosophy. Long regarded as a benchmark for fine dining in the Maldives, the restaurant is known for its elegant setting, considered menus, and a focus on precision and technique. This one-night collaboration brings together Baros’ culinary team and the heritage of one of Champagne’s notable family-owned houses.

Founded in 1859, Maison Duval-Leroy is recognised for its Chardonnay-driven style, contemporary approach, and commitment to terroir and sustainability. Independent and family-owned for six generations, the House has been a pioneer in responsible viticulture, becoming the first Champagne house to achieve ISO 9002 certification in 1994, followed by Sustainable Viticulture in Champagne certification in 2015.

Representing the sixth generation, Louis Duval-Leroy brings both heritage and a modern perspective to the estate. With a background in business and extensive commercial experience, he has developed close relationships with chefs and sommeliers across the international fine-dining community. During the evening, he will personally guide guests through each cuvée, sharing insights into the philosophy, craftsmanship, and stories behind every Champagne.

The five-course menu has been carefully curated to complement the character of each pairing. Highlights include Smoked Goat Cheese Parfait with golden beets, paired with Duval-Leroy Brut Réserve; a Black Cod Mosaic matched with Brut Rosé Prestige Premier Cru; and a Lemon Meringue Tart served alongside Prestige Premier Cru Blanc de Blancs.

The Duval-Leroy Champagne Pairing Dinner offers an opportunity to experience Baros Maldives through destination dining, heritage Champagne, and an oceanfront setting.

With limited seating available, advance reservations are recommended. For bookings and enquiries, please contact +960 664 2672 or email reservations@baros.com.

Awards

Villa Park secures second straight HolidayCheck Award

Published

13 hours ago

February 10, 2026

m@ldives

Villa Park has been recognised with the HolidayCheck Award 2026 for the second consecutive year, reflecting continued guest trust and consistently strong feedback.

Set on one of the Maldives’ largest natural islands in the South Ari Marine Protected Area (SAMPA) region, Villa Park is a standout choice for families seeking a lush, activity-filled escape. With tropical greenery woven throughout the island, long stretches of beach, and a wide range of experiences to suit every age, the resort offers the space and variety that make family travel feel effortless. From active lagoon days to slower, restorative moments, families can shape each day around what matters most to them.

Villa Park is also home to an extensive range of Beach Pool Villas, offering picture-perfect settings designed for easy indoor-outdoor living. Surrounded by palms and gardens, these private stays deliver the bright, tropical backdrop guests return for and love to capture.

For families, the island experience is elevated further by Park Players, positioned as the Maldives’ largest kids’ club, with a dedicated world of play, creativity, and discovery. The combination of nature, space, and things to do across the island continues to shape Villa Park’s reputation as one of the Maldives’ most trusted family resorts.

Love

Azur rooftop at JEN Maldives sets stage for Valentine’s Day dining

Published

15 hours ago

February 10, 2026

m@ldives

JEN Maldives by Shangri-La is set to mark Valentine’s Day with a curated rooftop dining experience at Azur Rooftop, combining ocean views, live music and a specially designed menu for couples.

Taking place against the backdrop of the Malé skyline and the Indian Ocean, the Valentine’s Day dinner is designed for couples seeking an intimate yet lively evening. The experience begins with a Tropical Sweetheart welcome drink, blending strawberry, lime and honey, followed by an amuse-bouche served as a shared moment between partners, featuring romesco mousse in a rye tart.

The dinner continues with a selection of starters including Indonesian chicken satay with peanut sauce and a chilled watermelon coconut gazpacho. A passion fruit and mango sorbet is served as a palate cleanser ahead of the main courses.

For the main course, guests may choose between roasted chicken with thyme and beet jus, seared seabass with smoked paprika mashed potatoes, or beetroot risotto finished with burrata. The dining experience concludes with a dessert sequence titled Kiss Me Goodnight, accompanied by petit fours such as dark chocolate passion bites and strawberry rose macarons. Illy coffee, teas, chilled juices and soft drinks are also included.

Live music performances by Akku will accompany the evening, adding to the rooftop ambience created by soft lighting, décor and panoramic views.

The Valentine’s Day dinner at Azur Rooftop is priced at USD 110 per couple, inclusive of all taxes and service charges. Advance reservations are recommended and can be made by calling +960 330 0888.