News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Sun Siyam Iru Veli debuts Wellness in Motion Week with beach runs and expert-led yoga

Published

11 hours ago

June 24, 2025

m@ldives

Sun Siyam Iru Veli recently hosted its inaugural ‘Wellness in Motion Week,’ welcoming guests, local wellness leaders, and global experts for a curated celebration of movement, mindfulness, and holistic reconnection in the heart of the Maldives. The week-long programme attracted over 150 participants, offering a series of transformative events aimed at promoting deeper wellbeing in harmony with nature.

To commemorate Global Wellness Day, the island held the first-ever Maldives Wellness Run in partnership with iRunners Maldives on June 14th. Set against the stunning backdrop of the shoreline, the 4-kilometre beach run featured over 85 guests and team members, who completed an invigorating course around the island. Embracing the theme #ReconnectMagenta, participants were encouraged to connect with themselves, their community, and the surrounding environment through intentional movement and breath.

Central to the week were intimate Mind & Body sessions led by two international wellness experts. Marina Violinha, a holistic women’s health and fitness specialist, conducted a sunset yoga session and an interactive talk at Magoodhoo Beach, guiding attendees in exploring feminine strength and emotional balance. Meanwhile, Shane Seery, an award-winning executive health coach, offered functional movement coaching on the resort’s tennis courts, combining personalised support with outdoor flow.

On June 20th, 88 team members took part in a sunrise yoga session led by the resort’s spa team. This gathering aligned with the global theme ‘Yoga for One Earth, One Health,’ highlighting the resort’s commitment to wellbeing as a shared value among both staff and guests.

The week concluded on International Yoga Day (June 21st) with a serene sunrise yoga and wellness ceremony at Turtle Beach. Facing the Indian Ocean, participants welcomed the day in stillness and unity.

Through Wellness in Motion Week, Sun Siyam Iru Veli underscored its dedication to offering meaningful, restorative experiences where nature, culture, and conscious living converge. From sunrise yoga sessions and barefoot beach runs to expert-led coaching and immersive spa rituals, the resort continues to redefine island wellness and rejuvenation.

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Hideaway Beach Resort unveils new indoor pickleball court for wellness enthusiasts

Published

11 hours ago

June 24, 2025

m@ldives

Hideaway Beach Resort & Spa, a multi-award-winning luxury destination located in the northern Maldives in Haa Alifu Atoll, has unveiled a new addition to its exceptional wellness and recreation amenities: an indoor pickleball court, housed within the newly established Hideaway Pickleball & Badminton Centre.

This latest enhancement further expands the resort’s impressive array of recreational activities, underlining its commitment to health, fitness, and the concept of active luxury living.

The indoor pickleball facility offers rental options for rackets, shoes, and balls, along with the flexibility to book the court either with or without a coach or hitting partner. The court has been professionally surfaced to ensure optimal playing conditions. As a chargeable experience, it guarantees premium quality, privacy, and personalised service.

This new addition complements a wide selection of fitness and recreational facilities already available at the resort, including badminton within a newly renovated, spacious fitness centre, a fully equipped games room with foosball, table tennis, and billiards, and a Fitness Bar serving protein shakes and other wellness beverages. These amenities ensure a wide range of engaging experiences, regardless of weather conditions.

The resort’s full spectrum of sporting and wellness offerings now includes:

Indoor Golf Simulator
Putting Green
Fitness Centre
Water Sports
Games Room
Wellness Studio
Basketball
Football
Beach Volleyball
Floating Aqua Park
Padel
Table Tennis
Pickleball
Badminton

These facilities place Hideaway among the top 5-star luxury resorts in the Maldives, distinguished by one of the most extensive sports offerings in the region.

In addition to its active pursuits, Hideaway also features the tranquil Hideaway Spa, nestled within the island’s lush tropical surroundings. Each spa treatment is designed as a holistic ritual, complemented by natural soundscapes—rustling palms, birdsong, and gentle breezes—to promote deep relaxation and rejuvenation for both body and mind.

Renowned for its 360-degree privacy, Hideaway Beach Resort & Spa is enveloped in verdant vegetation and offers expansive, well-separated villas. Each villa includes a personal butler to provide tailored service, reflecting the resort’s philosophy that true luxury lies in space and seclusion. Guests can also enjoy immediate access to the island’s double house reef, ideal for snorkelling and marine exploration just steps from the shore.

With its blend of untouched natural beauty, exclusive privacy, and heartfelt Maldivian hospitality, Hideaway Beach Resort & Spa continues to redefine luxury in the Maldives—offering exceptional experiences across wellness, adventure, and relaxation for the discerning traveller.

Featured

Kuda Villingili’s iconic pool honoured in Travel + Leisure Asia Pacific Awards

Published

1 day ago

June 23, 2025

m@ldives

Kuda Villingili Resort Maldives has been ranked among the Best Resort Pools in the Travel + Leisure Luxury Awards Asia Pacific 2025. This prestigious accolade, determined by votes from discerning travellers across the region, comes at a time of dual celebration for the resort as it marks its fourth anniversary.

Located in the picturesque North Malé Atoll, just 30 minutes by speedboat from Velana International Airport, Kuda Villingili has garnered a reputation for its seamless blend of design, immersive experiences, and strong sense of community. Central to the resort’s appeal is its iconic 150-metre swimming pool—the largest in the Maldives. This architectural masterpiece redefines leisure and stands as a social and visual centrepiece of the island.

Encircled by swaying palms, luxurious daybeds, and jacuzzis, the pool connects effortlessly to the resort’s trio of lively bars and eight globally inspired restaurants. It is more than a swimming area; it is a meticulously designed space offering distinct zones to cater to diverse guest preferences. These include a 50-metre Olympic-sized lap pool for fitness enthusiasts, dedicated areas for daily aqua fitness and yoga sessions, jacuzzis tucked beneath tropical greenery, and shallow zones tailored for children. The pool also transforms into a romantic setting for candlelit dinners beneath the stars, offering couples a unique dining experience under the Milky Way.

Deepa Manuel, General Manager of Kuda Villingili Resort Maldives, commented on the recognition, “This award is a testament to our commitment to creating unforgettable, design-led experiences with heartfelt Maldivian hospitality. The pool was designed to bring people together—from families and fitness lovers to couples and solo travellers. It’s where our guests laugh, connect, and relax. To be ranked among the top three Best Resort Pools by Travel + Leisure readers just as we celebrate our fourth anniversary is a beautiful affirmation of what we have created here.”

Further affirming its status, Kuda Villingili also recently received the Reader’s Favourite Overseas Hotel award at the Travel + Leisure China Travel Awards 2024, underscoring its growing popularity across key Asian markets.

Kuda Villingili continues to push the boundaries of luxury island living, rooted in wellness, connection, and authenticity. The resort boasts eight exceptional dining venues offering 11 global cuisines, including the signature beachfront Japanese-Peruvian restaurant Mar-Umi and Earth, which celebrates Maldivian and vegetarian dishes. Guests also enjoy access to a wellness-focused private island spa, an active surf culture with proximity to the famed Chickens Break, and 75 luxurious villas and residences—many featuring private infinity pools and offering spaces for both solitude and meaningful connection.

Whether guests are swimming laps at sunrise, soaking in a jacuzzi beneath the stars, or toasting during a floating dinner at dusk, the pool at Kuda Villingili offers more than just a recreational space—it embodies an experience. This recognition from the Travel + Leisure Awards reflects the heartfelt appreciation of guests who consistently celebrate not only the beauty of the resort but the soulful experiences it provides.