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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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RAH GILI MALDIVES secures EarthCheck Bronze Benchmark following opening

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In recognition of Earth Day 2026, RAH GILI MALDIVES, the first operational island within the SIX & SIX PRIVATE ISLANDS collection, announces that it has achieved EarthCheck Bronze Benchmarked status under the EarthCheck Company Standard v4.1, following its opening in February this year.

The certification reflects a way of operating that has been in place from the outset. Across SIX & SIX PRIVATE ISLANDS, environmental performance is integrated into how each island is designed, built, and run, rather than introduced as an added layer. At RAH GILI MALDIVES, this approach is now active in daily operation.

Set across 8.7 hectares with 74 villas, the resort runs on infrastructure designed for continuity over time. Solar energy generation, supported by battery storage, contributes to the island’s energy needs. Water is produced and managed on-site through desalination and bottling systems. Waste is segregated and processed through structured practices that prioritise reduction and reuse. Materials have been selected for their ability to endure within the Maldivian climate, favouring longevity over short-term effect. These systems are not presented as features. They operate in the background, shaping the rhythm of the island and supporting a sense of ease without drawing attention to themselves.

In a destination such as the Maldives, where the natural environment defines the experience, this level of integration is essential. It requires consistency across all areas of operation—from engineering to housekeeping, from culinary practice to service delivery. EarthCheck, in this context, does not simply recognise infrastructure. It provides a framework to assess how effectively these systems are performing in practice.

As the first operational island within SIX & SIX PRIVATE ISLANDS, RAH GILI MALDIVES establishes the baseline for the collection. The certification signals that this foundation is in place, offering a clear reference point as future islands moves towards opening.

Beyond operations, the island remains grounded in its setting. Experiences are informed by Maldivian knowledge and ways of living, ensuring that what is offered remains connected to place rather than constructed apart from it. This is carried through the Rayyithun—the people of the islands—whose presence shapes how the island is cared for. Within this, an ethos of care is not expressed as an idea, but lived through daily practice, where responsibility is shared and sustained over time.

Harish Nair, Cluster General Manager for RAH GILI MALDIVES, commented: “EarthCheck provides a clear benchmark for how the resort is operating across energy, water, and waste. Achieving this early in our journey confirms that the foundations are in place. With Earth Day as a moment of reflection, the focus remains on how we continue to improve performance, consistently and over time.”

EarthCheck is one of the world’s leading scientific benchmarking and certification programmes for the travel and tourism industry, assessing performance across energy efficiency, water conservation, waste management, and community impact. For a newly opened resort to achieve Bronze Benchmarked status at this stage reflects an operational model that was established prior to opening and is now being tested in real conditions.

The announcement, aligned with Earth Day, offers a moment of reflection within a wider global conversation. For RAH GILI, however, the work sits in daily operation. It is found in monitoring systems, maintaining standards, and adjusting over time. The certification provides a point of reference, but not a conclusion.

As SIX & SIX PRIVATE ISLANDS continues to develop its portfolio, RAH GILI MALDIVES serves as a working model of how each island is intended to function—through clarity of design, consistency in operation, and a measured approach to impact.

For the resort, the EarthCheck Bronze Benchmarked status marks the beginning of a longer process—one defined by continuity, refinement, and sustained respect for the place in which the island exists.

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Grand Park Kodhipparu retains Green Globe Certification for seventh year

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Grand Park Kodhipparu, Maldives has received its seventh consecutive Green Globe Certification, attaining Gold Member status for the third time and continuing its sustainability programme across island operations.

The resort’s sustainability model is guided by the philosophy of “From Reef to Roof”, linking marine conservation with operational management to support both environmental protection and long-term guest experience.

A central part of this approach is the resort’s house reef, which supports corals, turtles and other marine life. Conservation work led by the resort’s Resident Marine Biologist includes coral restoration, reef clean-ups and guided snorkelling experiences aimed at helping guests engage more closely with the marine environment.

Sustainability measures are also integrated across the resort’s wider operations. These include renewable energy initiatives such as solar power, which help reduce dependence on diesel-generated electricity. The resort also operates an on-site desalination system that converts seawater into drinking water, alongside its own water bottling plant.

According to the resort, this has enabled the complete removal of single-use plastic water bottles since 2020, marking a step in its waste reduction efforts.

Waste management is also structured around reducing, reusing and recycling materials where possible, with composting systems in place to reduce food waste and support day-to-day operations.

Like other island resorts in the Maldives, Grand Park Kodhipparu operates independently of mainland infrastructure, producing its own energy and water while managing waste on site. The resort says this model supports both lower environmental impact and greater operational resilience.

While Green Globe Certification provides international recognition of sustainability performance, the resort describes the certification as part of an ongoing process rather than a fixed milestone. Sustainability, it says, is embedded in operations, guest experiences and long-term planning.

Raffaele Solferino, General Manager of Grand Park Kodhipparu, Maldives, said the certification reflected the resort’s long-term direction. “From the very beginning, our vision was to create a resort that works in harmony with its environment. Achieving Green Globe Gold status for the seventh consecutive year reflects the consistency of that approach,” he said.

“‘From Reef to Roof’ connects everything we do — from protecting our marine life to how we generate energy and manage resources. It is a responsibility we take seriously, for both our environment and our guests.”

Quoting environmentalist Robert Swan, he added: “The greatest threat to our planet is the belief that someone else will save it. That idea resonates strongly with us — we believe it is our responsibility to act, here on our island, every day.”

The resort is also promoting a “Pay 4, Stay 6” package, aimed at encouraging longer stays and allowing guests more time to experience the property’s reef, wellness and nature-based activities.

Located around 20 minutes by speedboat from Velana International Airport, Grand Park Kodhipparu continues to position itself as a luxury resort with a focus on environmental responsibility and island-based guest experiences.

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ELE|NA expands sustainable wellness approach for World Earth Day

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This World Earth Day, ELE|NA is placing sustainability at the centre of its wellness approach through a programme led by Sustainability Ambassadors across its spa network. Through a set of circular practices and guest-facing initiatives, the brand is linking environmental responsibility with the spa experience.

At the centre of the programme are ELE|NA’s Sustainability Ambassadors, team members based in each resort spa who promote environmentally conscious practices. These ambassadors support both staff and guests in adopting sustainable actions, from daily operations to workshops designed to encourage participation and awareness.

Guests are invited to join hands-on sustainability workshops that combine learning with practical activities. These include the Juice Bike, sessions on making natural haircare products, the preparation of coconut and coffee scrubs and oils, and the making of coconut candy. Guests can also take part in a sand bundle workshop, where used spa linen is repurposed into handmade sand bundles later used in spa treatments.

ELE|NA’s sustainability model also extends to resource use within spa and hospitality operations. Apples previously used in infused water are turned into apple chips, while orange peel waste from the kitchen is made into sweets served to guests after treatments. Used herbal tea is repurposed as fertiliser for spa gardens, supporting a circular approach to materials and waste.

The brand is also aligning its Earth Day programming with the 2026 global theme, “Our Power, Our Planet”, by focusing on nature-based healing practices. ELE|NA says this includes reducing the use of synthetic tools and instead incorporating natural materials such as bamboo and coconut shells into treatments. The approach is intended to reflect a model of wellness built around renewal and lower-impact resource use.

This philosophy is also reflected in wellness experiences including Ocean Flow, Reiki, Sunrise Yoga and Floating Sound Bath sessions, which are designed to connect guests more closely with the natural environment. Through these programmes, ELE|NA is positioning wellbeing and environmental awareness as part of the same experience.

ELE|NA has also received Gold Standard accreditation from Sustainable Wellness, a non-profit organisation established in 2020 to provide independent sustainability guidance and benchmarking for the wellness sector. The accreditation marks a step in the brand’s sustainability programme and reflects its stated focus on responsible wellness practices.

Beyond its own spas, ELE|NA is presenting sustainable wellness as an operational model that can be applied across resort and spa settings. The brand says the framework is designed to support guest engagement, brand positioning and service delivery, while also being scalable for hospitality operators seeking to integrate sustainability standards, staff training and wellness programming into their own operations.

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