News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Milaidhoo Maldives has announced its inclusion in the prestigious Tatler Travel Guide 2026, a coveted recognition celebrating the world’s most exceptional hotels. The island has been selected among Tatler 101: The World’s Best Hotels, an annual list that represents the pinnacle of excellence in global hospitality.
Curated by Tatler’s Travel Editor alongside an expert editorial team and an international network of contributors, the Tatler Travel Guide is renowned for its rigorous and discerning selection process. Each property is carefully evaluated to ensure that only those offering truly remarkable experiences earn a place on the list.
As one of the most established and influential society magazines in the world, Tatler’s endorsement is considered one of the highest honours in the travel industry. The guide speaks directly to a sophisticated and discerning audience, celebrating hotels that combine authenticity, character and outstanding service.
For Milaidhoo Maldives, the recognition is a meaningful affirmation of the island’s philosophy: a boutique, barefoot sanctuary where the essence of the Maldives is experienced in its most genuine form. Set within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo is known for its intimate atmosphere, thoughtful hospitality and deep connection to Maldivian heritage and culture.
“We are deeply honoured to be recognised in the Tatler Travel Guide 2026,” said Paul van Frank, General Manager. “At Milaidhoo, we strive to create experiences that feel personal, soulful and truly reflective of the Maldives. To be included among the world’s best hotels is a wonderful recognition of the passion and dedication of our team, the Milaidhoo Family.”
From the island’s iconic overwater restaurant Ba’theli, inspired by traditional Maldivian sailing vessels, to curated cultural and marine experiences, Milaidhoo offers guests an opportunity to slow down and connect with the natural beauty and traditions of the Maldives.
This recognition from Tatler further reinforces Milaidhoo’s reputation as one of the Indian Ocean’s most distinctive luxury escapes, where authenticity, intimacy and heartfelt service define every stay.
In recognition of World Sleep Day, ELE|NA highlights SleepSync, one of its Six Pillars of Vitality dedicated to restoration and circadian rhythm alignment, through the SleepSync Ritual, a deeply calming spa experience designed to guide guests toward profound, uninterrupted sleep. The ritual is implemented across all ELE|NA locations in both the Maldives and India, ensuring guests can reconnect with restorative sleep wherever they experience the brand.
In today’s always-connected world, restful sleep has become increasingly elusive. Within this ritual, the body is gently led from stimulation into stillness, releasing the tensions of the day, calming the nervous system and preparing the mind and body for restorative rest.
ELE|NA believes that sleep is not simply the absence of wakefulness, but an essential pillar of holistic wellbeing – where restoration, emotional balance and cellular renewal take place.
Supporting the Body’s Natural Sleep Rhythm
Sleep begins long before the moment the head meets the pillow. It is a gradual transition where the body releases the day and prepares for stillness.
Within ELE|NA’s SleepSync Rituals, this transition is approached with intention and calm. As evening settles, the body begins its quiet descent into rest with the following:
- Reduce blue light exposure before sleep
- Dim lighting to signal the body’s nighttime rhythm
- Create calm through mindful transitions away from daily activity
- Release thoughts through journaling
- Hydrate and support the body’s nighttime recovery
These small rituals help guide the body from stimulation to restoration.
Reclaiming the Night
World Sleep Day serves as an important reminder that quality sleep is not a luxury, but a foundation of health and longevity. When supported with mindful rituals and intentional slowing down, the night becomes a space for true renewal.
Through SleepSync Rituals, ELE|NA continues its commitment to nurturing holistic wellbeing, guiding individuals back to the natural rhythms that allow the body to rest, restore and awaken with clarity and vitality.
Swap traditional Easter routines for barefoot island celebrations as Holiday Inn Resort Kandooma Maldives unveils a vibrant Easter programme designed for families seeking adventure, connection and memorable island moments.
Set on a lush private island surrounded by turquoise lagoons and powder-white beaches, the resort’s Easter festivities blend family adventures, island experiences and indulgent dining in true Maldivian style.
“Easter is a wonderful time for families to come together and create special memories,” said Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives. “Our Easter programme has been designed to capture the spirit of the season while embracing the relaxed island lifestyle that makes the Maldives such a special place to celebrate.”
Guests can enjoy a week of fun-filled activities for all ages, from beach games, snorkelling adventures and creative craft sessions to relaxing spa rituals and sunset cocktails by the ocean. Younger guests will be happily entertained at the Kandoo Kids’ Club, where a dedicated Easter programme offers plenty of excitement for little explorers.
The highlight of the celebrations will be the Easter Sunday Dinner Buffet at Kandooma Café, a festive island feast bringing families together around a table filled with global flavours.
Guests can savour traditional Easter favourites from the carving station, vibrant salads and international cuisine, alongside chef-prepared dishes from live cooking stations. A dedicated Kids’ Corner ensures younger diners have their own fun selections, while a spectacular dessert spread, including Kandooma Café’s famous chocolate fountain and live crêpe station, provides a sweet finale to the evening.
Families planning an Easter holiday can choose from a range of holiday packages, including the resort’s popular All-Inclusive offer and a Family Getaway package packed with added extras for parents and children alike. More details can be found here.
The resort’s Easter Brochure outlines the full programme of island adventures and special experiences, including the Kandoo Kids’ Club Easter activities. View Easter Brochure here.
Located in the South Malé Atoll, just a 45-minute speedboat transfer from Velana International Airport, Holiday Inn Resort Kandooma Maldives is renowned for its beautiful beaches, crystal-clear lagoon and some of the Maldives’ best scuba diving experiences.
Accommodation ranges from garden and beach villas to spacious two-storey beach houses and overwater villas, offering options ideal for couples, families and groups. Guests can enjoy six dining venues, a vibrant activities programme and wellness experiences at Kandooma Spa by COMO Shambhala.
For more information, please visit: www.maldives.holidayinnresorts.com.
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