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Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
News
COMO Cocoa Island blends wellness and ocean experiences for guests
There is a moment, just after arrival at COMO Cocoa Island, when everything softens. Time loosens its grip. The horizon stretches and the only sound is the tide shifting gently beneath your villa.
At COMO Cocoa Island, experiences are not designed to impress, but to unfold. Each one invites guests to rediscover a slower rhythm—guided by water, light, and instinct.
Where the Ocean Becomes the Guide
The island’s house reef lies just steps from each villa—a living, breathing ecosystem that reveals itself gradually. Slip into the water, and the world shifts: parrotfish flicker past, reef sharks glide at a distance, and turtles move with unhurried grace.
Further afield, journeys into deeper waters bring guests face-to-face with nurse sharks in the nearby atolls—encounters that feel both grounding and quietly exhilarating.
For those who choose to dive, the surrounding sites offer dramatic topographies—caves, channels, and coral walls—each shaped by currents that have moved through these waters long before the first footprints touched the island.

Drifting Towards Stillness
Back above the surface, experiences take on a different pace.
A private sandbank emerges from the horizon—untouched, impossibly white. Here, lunch is served with nothing but the gentle rhythm of waves in the background. There are no interruptions, no schedules. Just a sense of being suspended between sea and open sky.
As the day fades, traditional dhoni boats set out across the lagoon. The light softens. The ocean reflects gold, then amber, then deep blue. Sometimes, dolphins appear—not as spectacle, but as part of the natural rhythm of the place.
Wellbeing, Without Boundaries
At COMO Cocoa Island, wellness is not confined within walls. It exists in the spaces between. Morning yoga unfolds overlooking the ocean. Breathing slows in time with the tide and sandbank meditation becomes instinctive—guided by wind, warmth, and the steady presence of the sea.
The COMO Shambhala Retreat complements this with therapies that are precise yet intuitive—designed not to transform, but to restore.

A Philosophy of Less, Perfected
“Cocoa Island has never been about doing more—it’s about feeling more, with less,”says Peter Nilsson, Managing Director, COMO Maldives. “What makes this island special is its restraint. We don’t try to fill every moment—we allow space for the ocean, for stillness, for genuine connection. Guests leave not because they’ve done everything, but because they’ve experienced something real.”
An Island That Stays With You
There are no grand gestures here. No overstatement.
Instead, COMO Cocoa Island offers something increasingly rare—an experience that lingers quietly, long after departure. Not defined by what you did, but by how it made you feel. Because here, in this small corner of the Maldives, the most meaningful moments are often the simplest ones.
For more information, please visit the resort’s website.
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Cinnamon Velifushi Maldives introduces indoor mini golf experience
Resort experiences are increasingly shaped by the need for flexibility, with guests seeking activities that can be enjoyed beyond peak sun hours, creating a natural demand for engaging indoor spaces and particularly in tropical destinations where brief, seasonal rain showers are part of the island rhythm.
Cinnamon Velifushi Maldives builds on this evolving guest preference with the introduction of its new 8-hole Indoor Mini Golf Centre, adding a playful and interactive dimension to the island’s leisure offering. The space was officially unveiled at a recent opening, where a guest was invited to mark the occasion, setting the tone for an experience centred around shared enjoyment and light-hearted moments.

The indoor mini golf course offers a relaxed, air-conditioned space where guests of all ages can take part, whether as a casual game between families, a friendly challenge among couples, or a fun addition to group stays. It provides a comfortable alternative to outdoor activities while maintaining the sense of energy and connection that defines time on the island, regardless of the weather.
The addition builds on the resort’s existing indoor facilities, including billiards, table tennis, and a dedicated kids’ playroom, creating a more rounded leisure experience that caters to different moods and moments. Outdoors, guests can continue to explore a wide range of activities, from beach volleyball and futsal to badminton, diving, and both motorised and non-motorised water sports.

As one of the first resorts in the area to introduce an indoor mini golf experience, Cinnamon Velifushi Maldives continues to evolve its offerings in line with how guests choose to travel today, blending activity, comfort, and shared experiences in a setting designed for both relaxation and discovery.
News
InterContinental Maldives Maamunagau Resort hosts Earth Day experiences
In celebration of Earth Day, InterContinental Maldives Maamunagau Resort invites guests to reconnect with nature through a carefully curated programme of experiences taking place on 22 April 2026.
Set within the natural beauty of Raa Atoll, the resort’s Earth Day programme reflects its ongoing commitment to environmental stewardship, offering guests meaningful ways to engage with the surrounding marine and island ecosystem.
Throughout the day, guests are invited to explore sustainability through immersive experiences designed to inspire awareness and connection. A guided snorkelling experience with the resort’s Marine Biologist introduces coral restoration efforts within the Maamunagau Lagoon, offering insight into reef rehabilitation and the marine life it supports.
A dedicated coral workshop, alongside a manta ray session led by the Manta Trust team, further highlights the importance of marine conservation in the Maldives, sharing knowledge on the protection and preservation of these remarkable species.
On land, the resort offers a behind-the-scenes sustainability tour, showcasing operational practices that support island life, from renewable energy systems to waste reduction initiatives. Younger guests are engaged through an interactive bottling plant tour, encouraging environmentally conscious habits from an early age.
Wellbeing remains an integral part of the experience, with a digital detox offering at AVI Spa designed to encourage disconnection from screens and reconnection with the present moment. Complementing this, a plant-based breakfast and zero-waste cooking class highlight simple, mindful approaches to sustainable living.
As the day unfolds, guests are invited to participate in a tree planting activity within the resort’s greenhouse, contributing to the growth of native vegetation and supporting long-term biodiversity on the island.
The celebration concludes with a relaxed beachfront evening, featuring a curated BBQ dining experience complemented by live music and a traditional Maldivian Bodu Beru performance, bringing together culture, community, and connection.
Through initiatives that blend conservation, education, and wellbeing, InterContinental Maldives continues to champion responsible luxury, where every experience is thoughtfully designed with both people and planet in mind.
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