News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Awards
Centara Grand Lagoon Maldives secures Readers’ Choice honour in Condé Nast Traveller Middle East Awards
The inaugural Condé Nast Traveller Middle East Readers’ Choice Awards 2025 have been announced, and Centara Grand Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, has secured a place on the list. The resort has been recognised as a Favourite Overseas Leisure Hotel, marking an important milestone for the newly opened property. Known for its privacy, refined elegance, diverse dining options, and holistic wellness offerings, the resort has quickly emerged as one of the region’s most sought-after five-star retreats in the Maldives.
Centara Grand Lagoon Maldives has been designed to engage the senses, blending elevated elegance with uninterrupted seclusion. Its collection of beachfront and overwater villas and residences has been created for travellers seeking a peaceful Maldivian escape defined by natural surroundings. The contemporary design is softened by organic textures, muted tones, and Thai-inspired elements, resulting in an atmosphere that feels serene, relaxed, and discreetly luxurious.
Elegance and simplicity shape the experience across the island. Private decks offer quiet spaces for reflection, while an array of water sports and marine activities provide opportunities for exploration. The resort’s wellbeing philosophy is anchored by SPA Cenvaree Retreat, a dedicated sanctuary for holistic healing and restoration. Drawing on Thai wellness traditions, each treatment is designed to renew balance and nurture physical and mental wellbeing. Signature therapies, couples’ rituals, and restorative beauty treatments allow guests to slow down and reconnect with their natural rhythm.
Dining is a defining aspect of the resort’s appeal. Guests can enjoy tandoor and teppan live stations at The Gallery, savour Mediterranean-inspired seafood at Bluefin, or end the day with cocktails and sunset views at Sunset Social. For additional exclusivity, The Club offers gourmet breakfasts, curated grape pairings, and intimate culinary experiences, while Coco Drift provides relaxed poolside refreshments.
The recognition from Condé Nast Traveller Middle East highlights the rapid rise of Centara Grand Lagoon Maldives within the region. Securing such a prestigious title within months of opening underscores the resort’s commitment to service quality, guest satisfaction, and exceptional experiences. It also reflects Centara’s growing presence and increasing popularity among travellers to the Maldives.
“We are deeply honoured to be recognised by the Condé Nast Traveller Middle East community,” said Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives and Centara Mirage Lagoon. “This award reflects the genuine care and commitment our team puts into creating stays that feel calm and personal—experiences that are both distinctly Maldivian and authentically Thai. Our focus has always been on curated journeys, refined elegance, and a meaningful connection to the island’s natural beauty. It is incredibly rewarding to know that our guests feel this throughout their time with us.”
Centara Grand Lagoon Maldives continues to welcome guests from the GCC region and beyond, strengthened by the trust of travellers who value authenticity, elegance, and exceptional island experiences.
Celebration
Maldivian Christmas and New Year at Vakkaru Maldives: Timeless moments await
For many travellers, certain holidays transcend the ordinary and become memories retold for years to come. Christmas and New Year at Vakkaru Maldives fall firmly into that category. Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru offers an environment where time softens into the rhythm of turquoise waters and soft white sand. During the festive season, the resort adopts an added layer of understated elegance and island-inspired charm.
Guests waking on Christmas morning in an overwater villa are greeted by sunlight dancing across the lagoon. Instead of winter’s chill, there is only the warmth of a gentle tropical breeze and the soft sound of the ocean beneath the suite. Breakfast may be served on a private deck as manta rays pass in the distance and the day begins with quiet possibility.
Festive celebrations at the resort combine refinement with authenticity. Tree-lighting ceremonies unfold against pastel-coloured sunsets, live music moves through the palm groves, and seasonal dining features gourmet menus that incorporate Maldivian influences. The atmosphere is intimate and thoughtfully arranged, creating the sense that the island itself is sharing a moment with each guest. Younger travellers have much to enjoy as well, with holiday craft activities, island treasure hunts, and a dedicated visit from Santa that adds a playful touch to the celebrations.
As the year draws to a close, Vakkaru brings a renewed sense of celebration to its shores. New Year’s Eve features an open-air gala dinner beneath the stars, illuminated by lanterns while chefs prepare dishes showcasing the finest local produce. The resort’s signature barefoot-luxury spirit is fully present—relaxed yet refined, festive without excess. Entertainment continues into the night with live performances and DJ sets. Guests gather on the sand, cocktails in hand, as the countdown to midnight begins. When the clock strikes twelve, fireworks illuminate the lagoon, their reflections shimmering across the still water. The moment feels cinematic and memorable, marking the start of a new year in a spectacular setting.
Between the festivities, guests can enjoy the resort’s signature tranquillity. Merana Spa, positioned over the ocean, offers treatments that encourage rest and restoration. The surrounding reefs provide opportunities for snorkelling and diving, with the chance to encounter marine life that thrives in the atoll’s protected waters. Paddleboarding, dolphin cruises, and excursions in search of hammerhead sharks offer both gentle and adventurous options for exploration. For those seeking a quieter experience, a sunset dhoni cruise with a glass of champagne captures the classic romance of the Maldives.
Vakkaru Maldives presents Christmas and New Year as a blend of natural beauty, thoughtful experiences, and personalised celebration. Guests can savour every detail—from festive lights glowing through the coconut palms to holiday-inspired cocktails and candlelit dinners—while welcoming the new year from the heart of the Indian Ocean.
Vakkaru Dream Getaway – Early Bird Festive Offer includes:
- Complimentary daily breakfast
- Savings of over 10% on all villas and residences
- Up to 15% savings on round-trip seaplane transfers
- Complimentary access to selected non-motorised watersports
Those seeking a festive season that combines natural tranquillity with considered sophistication may find Vakkaru Maldives to be the ideal destination.
Featured
Villa Park now accessible via new Villa Air seaplane route
Villa Resorts has launched a new Villa Air seaplane service to Villa Park Maldives, offering an arrival experience that begins in the air with views across the Maldivian archipelago.
Operated by the sister brand Villa Air, the seaplanes serving Villa Park are fitted with some of the widest panoramic windows used in the Maldives. This allows passengers to observe reefs, sandbanks, and islands almost continuously from take-off to landing. Travellers see the colours of the ocean shift from deep blue to lighter turquoise and can trace the shape of atolls and lagoons well before reaching the resort.
The size of the windows ensures that most seats offer wide views, enabling couples, families, and groups to experience the scenery together without needing to change places. Capturing photographs and short videos becomes straightforward, and for many visitors this forms their first impression of the Maldives while still above the islands.
A notable feature of the Villa Air service is the experience of taking off from and landing on water. The gradual ascent from the lagoon near Malé and the final descent beside Villa Park bring a sense of calm and mild adventure, particularly for those new to seaplane travel. The sound of the floats touching the water and the sight of the resort appearing ahead create a natural transition to the island.
With unobstructed views, a relaxed pace, and the experience of stepping off an aircraft that has just landed on the ocean, the new Villa Air seaplane connection ensures that a stay at Villa Park effectively begins from the moment passengers depart Malé and follow the chain of islands south.
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