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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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‘Around the World in Wonder’ brings culture, cuisine, celebration to Amilla Maldives

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The festive season is in full swing at Amilla Maldives, where the island has come alive with Around the World in Wonder, a journey through global cultures, flavours and traditions. Inspired by Jules Verne’s Around the World in 80 Days, the celebration runs from 20 December 2025 to 6 January 2026, inviting guests to explore the world without leaving the island.

A meaningful early highlight of the programme was Amilla’s 11th anniversary on 21 December, marked by a festive cocktail and cake-cutting ceremony, followed by a Maldivian Night with bodu beru performances. The celebrations continued with the Tree Lighting Ceremony, which formed the glowing centrepiece of an Italian-themed Masquerade Ball. The evening unfolded with Viennese waltz performances and a fire show, while carolers filled the air with gentle festive melodies.

Christmas Eve turned its focus to France, featuring the lively Dance of the Can-Can, a festive buffet and aerial hoop performances. On Christmas Day, Argentina took centre stage as Santa arrived by yacht and rolled into the festive train buggy, leading a joyful island parade and gift-giving moments. The day continued with a festive brunch celebrating flavour, fun and festive cheer.

Festivities will build towards New Year’s Eve, with the Around the World in a Cocktail party and Global Carnival Event, including live performances from the Hamilton Band, bongo beats, soaring saxophone, acrobats and fire dancers, culminating in a countdown to 2026 under the Maldivian night sky.

Every detail has been thoughtfully prepared by the Amilla Maldives team, allowing guests to relax, explore and celebrate in a setting shaped by nature, warmth and wonder.

Click here to explore the full festive programme at Amilla Maldives. For more information about Amilla Maldives, please visit www.amilla.com.

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Christmas at Fushifaru Maldives begins with tree lighting, Boduberu, kids’ activities

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Fushifaru Maldives welcomed the Christmas season in grand style, beginning with a mesmerising tree lighting ceremony on 20 December set against the serene sunset at Thundi, accompanied by live music and tantalising canapés to mark the start of the celebrations. The holiday season runs from 20 December to 6 January, offering a variety of family-friendly activities, including cupcake decorating, pool parties, Boduberu classes, sandcastle making, and tennis classes for the little ones.

On Christmas Eve, 24 December, guests enjoyed a truly unforgettable celebration. The evening began with Santa’s arrival and a sunset aperitif with kids’ gift-giving, followed by a Christmas Gala Dinner featuring an extensive selection of international cuisines. Seafood lovers delighted in a live grilled station featuring jumbo prawns, lobsters, fishes, clams, octopus, and many more, all beautifully displayed on the Maldivian Dhoni boat, alongside a dedicated Japanese corner offering fresh sashimi, oysters, and other delicacies.

For dessert, the chefs presented a heavenly assortment including mousses, crème brûlée, tiramisu, macarons, meringues, soufflés, and many more, ensuring every guest indulged in a sweet finale. The night culminated in a vibrant disco by DJ Elton and a breathtaking performance by Anastasia Gordienko, a talented hula hoops, LED, and aerial gymnastics performer, leaving guests in awe and perfectly closing the Christmas Eve celebration.

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Villa Nautica hosts Bollywood filmmaker Farah Khan for holiday stay

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Bollywood filmmaker and celebrated choreographer Farah Khan marked the festive season with a holiday escape to the Maldives, staying at Villa Nautica and experiencing the island’s signature mix of warmth, privacy, and ocean-side celebration.

A defining creative force in Indian entertainment, Farah Khan has shaped some of Hindi cinema’s most recognisable on-screen moments, from iconic dance sequences to blockbuster storytelling. Widely regarded as one of Bollywood’s most influential choreographers, she has worked across more than 80 films and received major recognition for her craft, including India’s National Film Award for Best Choreography and multiple Filmfare Awards.

Farah’s impact extends beyond choreography. As a director, she is known for beloved mainstream hits including Main Hoon Na, Om Shanti Om, and Happy New Year, bringing together spectacle, humour, and heart with a style that audiences instantly connect with. She is also a familiar face to viewers through television and entertainment formats, where her sharp wit and straightforward personality have made her a standout on screen.

Villa Nautica is located on Lankanfinolhu Island in the North Malé Atoll, just 20 minutes by speedboat from Velana International Airport, making it an easy choice for travellers planning a festive season getaway in the Maldives. The resort is known for its yacht-life inspired spirit, shimmering lagoons, and a vibrant range of ocean experiences, including diving and watersports, paired with relaxed island luxury for all-day unwinding.

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