News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Culture
Visit Maldives brings spirit of island Eid to worldwide audiences
The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.
Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.
Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.
Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.
The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.
Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.
The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.
Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.
“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.
He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.
Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.
Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.
Action
The Standard, Maldives launches guided manta ray excursions to Hanifaru Bay
The Standard, Maldives invites travellers to discover the magic of manta ray season, an extraordinary, time-limited spectacle set against one of the Maldives’ most sought-after marine destinations. With seamless access to the world-renowned Hanifaru Bay, guests can experience one of the ocean’s most mesmerising encounters, all from the comfort of a vibrant island escape.
Ideally located just a short distance from Baa Atoll, recognised as a UNESCO Biosphere Reserve, The Standard, Maldives effortlessly blends natural beauty with a playful, lifestyle-driven sense of escape. Surrounded by a thriving house reef, powder-soft white sands, and crystal-clear lagoons, the resort offers a vibrant gateway to the season’s most captivating experience: swimming alongside majestic manta rays.
Manta ray season transforms the waters near Hanifaru Bay into a global marine hotspot. Drawn by plankton-rich currents, these graceful giants gather in remarkable numbers, creating a rare opportunity for guests to witness, and more importantly swim with, one of the ocean’s most awe-inspiring species. Easily accessible from the resort, curated excursions ensure guests can experience this phenomenon in a safe, guided, and unforgettable way.
“Our location offers guests a rare gateway to one of the Maldives’ most iconic natural wonders,” said Carlos Pradas, Operations Director at Drift Dive Centre and Water Sports of The Standard, Maldives. “Manta season is truly special, it’s not just about seeing them, it’s about being in the water, sharing the moment. It’s an experience that stays with you long after you leave.”

Whether traveling as families, couples, or groups of friends, The Standard, Maldives offers something for every kind of traveller. Families can bond over snorkelling safaris, dolphin cruises, and beachside adventures, while couples can retreat to villas with private pools, indulge in intimate dining experiences, and soak in uninterrupted ocean views. To elevate the stay further, guests can enjoy a Premium All-Inclusive offering, designed for effortless island living, from diverse dining concepts and curated experiences to seamless access to excursions, allowing travellers to focus on what matters most: the experience.
Highlights include guided excursions to Hanifaru Bay during manta season, offering rare opportunities to swim alongside manta rays in their natural habitat. Guests can also enjoy direct access to a vibrant house reef from overwater villas and calm, swimmable lagoons from beach villas, alongside a dynamic mix of wellness, music, and immersive lifestyle experiences. Spacious villas are thoughtfully designed to deliver both comfort and privacy, creating a seamless island escape. Blending contemporary island culture with extraordinary natural encounters, The Standard, Maldives invites guests to embrace a season like no other. Limited season, limitless wonder. Book now to experience manta ray season before it ends.
News
Centara Mirage Lagoon Maldives introduces lagoon daycation package
Located within The Atollia by Centara Hotels & Resorts, Centara Mirage Lagoon Maldives, an underwater-themed, family-focused resort, invites guests to rediscover the joy of island living with the launch of The Mirage Escape Package, a thoughtfully curated day experience designed for families, friends, colleagues, and those seeking a refreshing change of pace surrounded by turquoise waters and vibrant island energy.
Set within a lagoon setting, the experience blends leisure, dining, relaxation, and shared moments into one seamless day by the sea. Guests are welcomed to enjoy sun-filled hours across the resort’s expansive recreational spaces, from its signature lazy river and water park to relaxed beachfront settings designed for connection and effortless island enjoyment.
At the heart of the experience is a leisurely lunch buffet at The Sailhouse, complemented by two rounds of beverages, along with water, coffee, and tea during meals. Guests also enjoy full access to the resort’s family-friendly facilities, including the swimming pool, lazy river, and water park, alongside exclusive savings on food and beverage experiences throughout the day.
For those looking to elevate their escape further, SPA Cenvaree offers a 60-minute Balinese Massage at a special rate, creating a moment of calm and restoration within the island setting. Day-use rooms are also available at an additional rate for added comfort and privacy, while groups of 20 guests or more will enjoy one complimentary day-use room as part of the experience.
To ensure a seamless journey, complimentary return ferry transfers are included, offering convenient access between Malé and the resort.
The Mirage Escape Package is priced at USD 110 net per person, with special pricing for children aged 6 to 11 years at 50% off the adult rate. Valid until 31 July 2026. For reservations and further information, guests may contact +960 931 0753 or fbmgrcmlm@chr.co.th.
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