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Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
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OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO earn Tripadvisor Travellers’ Choice honours
Tripadvisor has named OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO among the top 10% percent of hotels worldwide in its annual Travellers’ Choice Awards. Unlike honours determined by industry panels or internal juries, this recognition originates from a more direct source: the aggregated feedback of guests who have stayed, dined, and lingered on these island shores.
Over thousands of individual reviews, travellers from across the globe have shaped the reputation of both properties. Their collective voice, measured through rating consistency and recency of feedback, has placed THE OZEN COLLECTION alongside an elite cohort of international hospitality leaders.
Tripadvisor’s Travellers’ Choice Awards are unique in that no submission or nomination is required. Rankings are derived algorithmically from the volume, quality, and recency of guest reviews. For OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO, this translates to sustained excellence as measured not by a single visit, but by thousands of stays over time.

Where many ultra-luxury resorts operate on a model of à la carte pricing with added fees, THE OZEN COLLECTION pioneered an alternative approach. Both properties operate on all-encompassing holiday plans designed to eliminate unexpected charges and streamline the guest journey.
OZEN LIFE MAADHOO operates under the INDULGENCE™ Plan, which includes unlimited dining across multiple restaurants, premium wines and spirits, a signature spa treatment per guest, and curated excursions – all bundled into a single upfront rate. Guests have access to the underwater M6m restaurant, house reef snorkelling, and other activities without additional charges.
OZEN RESERVE BOLIFUSHI offers the RESERVE™ Plan, which adds a dedicated Hiyani butler operating 24 hours daily, private catamaran airport transfers, unlimited access to the CUVEÉ wine library, and bespoke dining experiences. All villas include private pools, with select overwater units featuring slides providing direct lagoon access.
As THE OZEN COLLECTION looks ahead, this recognition serves not as a final destination but as a quiet reaffirmation of purpose. To every guest who has taken the time to share their experience – whether a sentence or a story – we remain deeply grateful. Your words guide us. Your trust sustains us. And your return is the only accolade we continue to seek. We look forward to welcoming you back to our shores, again and again, for many years to come.
News
Niyama invites travellers to explore the Maldives with new summer escape package
With summer approaching, Niyama transformed, and the Maldives more stunning than ever, those in search of epic adventure and unfettered exploration are invited to visit the world’s most luxurious playground.
Niyama Private Islands Maldives launches its signature escape just in time for summer, with more and more benefits for longer bookings allowing guests to experience the Maldives in all its surreal beauty.
Stays in its sensual beach and overwater villas begin with a welcome bottle of champagne. Half-board dining is included, with nothing ordinary about either breakfast – with its mimosa and gelato bars – or dinner with its sizzling safari game one night and the world’s favourite street foods another. And guests are invited to surrender themselves to the most mesmerising of sunsets at the new Surf Shack with a complimentary cocktail.
Days drift by criss-crossing the resort’s two jungle islands by bicycle, kayaking across the dazzling lagoon in search of baby reef sharks, and snorkelling the outer reef where the corals bloom a riot of colour and the occasional sea turtles stop by to graze.
Stays in the resort’s pavilions are even more decadent, with not only everything bigger and better, but every detail personalised, from the warm welcome of a personalised board out front and a cool coconut waiting inside, to the luxury of breakfast in bed each day. A floating breakfast out in the full-sized pool, sunrise dappling on the water, is also quintessential Maldives in every way – yet out of this world.
For stays of five nights or more, Niyama amps things up with a magical movie night under the stars. Heading to a secret cove on the beach, guests settle into oversized beanbags for a private screening of their choice, a Thakuru (Villa Host) on hand throughout the night to bring icy drinks and unlimited amounts of popcorn.
And finally, for seven nights or more, the spa treatment of each guest’s choice lets any tension drift away with the tide and a sense of renewal to bathe them. Then as sunset paints the sky the most dramatic shades of ochre and flamingo, guests can embark on the adventure of a lifetime, cruising in search of dolphins that dance and play in the boat’s wake.
Nature’s Playground has never been more enticing, as across its two islands its facilities are refurbished, including all of its villas. Avant-garde restaurant Nest is unveiled as a treetop culinary dream, showcasing the fire and spice of Asia, while colourful beach bar Dune is an invitation to laidback lingering. Subsix, meanwhile, surrounded by nothing but open ocean, presents the world’s first and most exquisite underwater Nikkei tasting menu.
Signatures escapes begin at three nights priced at USD 730++ per night. For reservations or more information, call +960 676 22 22 or email reservations@niyama.com
News
Global Wellness Day at Joy Island features giant floating breakfast experience
Joy Island Maldives transformed Global Wellness Day into an unforgettable celebration of well-being, connection, and island living, bringing together wellness experiences, healthy cuisine, and joyful moments in a day designed to nourish the mind, body, and soul.
The celebrations began as the first rays of sunlight painted the Maldivian skies in shades of gold and pink. Guests were welcomed aboard a traditional Maldivian dhoni, gently anchored in the crystal-clear waters surrounding the island, for a serene Sunrise Gentle Hatha Flow Yoga Session. Surrounded by endless ocean views and the soothing rhythm of the sea, participants moved through a mindful practice focused on breath, balance, and connection with the natural elements. The gentle morning breeze, the warmth of the rising sun, and the calming sounds of the ocean created an atmosphere of complete tranquility, allowing guests to reconnect with themselves and the beauty of the world around them.
Following the yoga session, guests returned to the island for the highlight of the day: a spectacular wellness-inspired breakfast experience unlike anything ever seen before.
Taking centre stage at the resort’s Main Pool was a breathtaking 24-foot floating breakfast, believed to be the largest floating breakfast tray ever created in the world. Designed and curated by Joy Island Maldives’ Executive Chef and culinary team, the extraordinary floating display featured an abundant selection of wholesome breakfast favourites, freshly baked pastries, tropical fruits, nutrient-rich dishes, healthy refreshments, and a dedicated herbal tea station.
Beautifully arranged and adorned with the iconic Joy Island Maldives logo, the floating breakfast was more than a culinary experience, it was a celebration of wellness, creativity, and the joy of sharing meaningful moments together. Guests gathered around the impressive floating installation, enjoying nutritious cuisine while soaking in the vibrant atmosphere of the island.
The day continued with a lively Healthy Mocktail Making Competition, where members of the resort team showcased their creativity, passion, and talent through a collection of refreshing wellness-inspired beverages. Featuring fresh tropical ingredients, herbs, fruits, and innovative flavour combinations, the competition brought guests and team members together in a fun and interactive experience while highlighting the skill and personality of the Joy Island family.
“Global Wellness Day is about taking a moment to appreciate the importance of living well and embracing a healthier lifestyle,” said Ahmed Jihad (Jay), Chief Operating Officer of The Cocoon Collection. “At Joy Island Maldives, we wanted to create experiences that celebrate wellness in a joyful and memorable way. From greeting the sunrise through a peaceful Hatha Flow Yoga session on a traditional dhoni, to unveiling what we believe to be the world’s largest floating breakfast, and celebrating the creativity of our team through healthy mocktail creations, the day perfectly reflected the spirit of Joy.”
The Global Wellness Day celebrations formed part of Joy Island Maldives’ ongoing commitment to creating meaningful experiences that inspire guests to slow down, reconnect with nature, embrace wellness, and discover the simple joys of island life.
Surrounded by turquoise lagoons, pristine beaches, and endless shades of blue, Joy Island Maldives continues to redefine the art of hospitality through innovative experiences that bring people closer to themselves, to nature, and to one another.
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