News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Action

Niyama Private Islands enhances surf lifestyle with stylish new surf venue

Published

6 hours ago

January 8, 2026

m@ldives

Niyama Private Islands Maldives now offers what is considered the most luxurious surf experience in the Maldives, enhanced by the introduction of its new Surf Shack — a stylish beachfront hangout serving gourmet bites, drinks, sunset views and lively parties.

Known as Nature’s Playground, the resort has long attracted surf professionals from around the globe. Located in the southern Maldives, where swells are at their strongest, it is a preferred base during peak surf season. Waves break directly on shore, with additional surf spots accessible within minutes by speedboat.

Niyama’s signature waves roll in at Vodi Point, situated on the westernmost tip of its twin islands. It is here that the resort has unveiled the new Surf Shack, designed to make time off the waves equally appealing. The thatched-roof venue encourages a barefoot, relaxed atmosphere, offering an upper deck for sunset viewing and picnic-style seating below. Reflecting Niyama’s sustainability ethos, Area Chief of Engineering Michael Patrick Slevin notes that 75 per cent of construction materials were repurposed, blending beach casual with environmentally conscious design.

Guests can enjoy gourmet dishes served from service windows, with a menu inspired by iconic surf destinations worldwide: Australian fish and chips, Indonesian satay, Mexican nachos and Japanese takoyaki. The drinks list pays tribute to rum, featuring an extensive collection and signature cocktails inspired by renowned surf breaks.

While the Surf Shack maintains a laidback feel during the day, the beachfront transforms at dusk as the tides shift and the DJ elevates the atmosphere. The resort’s rum and reggae Sundays have already become a celebrated weekly event.

Surfers at Niyama can design their days as they wish — chasing waves or relaxing ashore. The Surf Centre offers equipment and guidance, while Drift by Niyama provides recovery treatments to soothe muscles, repair sun-exposed skin and restore energy. Resident professional surfers remain available to advise on technique and wave conditions.

“The new Surf Shack forms part of the renewed Niyama experience, which includes significant refurbishments across the resort, inventive culinary additions and a greater emphasis on active living and wellness,” said Hafidh Al Busaidy, General Manager of Niyama Private Islands Maldives. “With more developments on the way, we look forward to sharing what comes next.”

Featured

Intimate island experiences shape Valentine’s Day at InterContinental Maldives Maamunagau Resort

Published

6 hours ago

January 8, 2026

m@ldives

This Valentine’s Day, InterContinental Maldives Maamunagau Resort invites couples to celebrate love through a collection of carefully curated experiences designed to unfold in intimate moments across the island.

Framed by the natural beauty of Maamunagau Island, the resort’s Valentine’s programme centres on a series of limited-edition dining and wellness experiences created exclusively for the occasion. From private beachfront dining and moonlit dinners along Café Umi Beach to an elevated Valentine’s evening at the signature Lighthouse venue, romance is conveyed through setting, atmosphere and thoughtful detail rather than elaborate gestures.

Culinary experiences sit at the heart of the celebration, with bespoke Valentine’s menus intended to be savoured slowly, paired with curated wines and accompanied by uninterrupted ocean views. Each dining experience is crafted to feel personal, whether enjoyed beneath the night sky or in one of the island’s more private spaces.

Beyond dining, couples are encouraged to reconnect through shared wellness experiences at AVI Spa. Signature rituals and indulgent treatments offer a quieter expression of romance, giving guests the opportunity to unwind together in a calm, oceanfront environment. Those seeking complete privacy may opt for bespoke in-villa treatments, allowing the occasion to be marked within the comfort of their own surroundings.

Throughout Valentine’s Day, subtle touches across the resort—from crafted cocktails to curated wine moments—enhance the celebration without overwhelming it, reflecting InterContinental Maldives’ belief that genuine luxury is rooted in balance, intention and authenticity.

At InterContinental Maldives Maamunagau Resort, Valentine’s Day is shaped not by excess, but by considered, enduring moments that create shared memories long after the day has passed.

Entertainment

Avani+ Fares Maldives Resort sets stage for first music festival in May 2026

Published

10 hours ago

January 8, 2026

m@ldives

Avani+ Fares Maldives Resort will host Your Paradise Maldives from 11 to 16 May 2026, as the boutique, destination-led Your Paradise music festival makes its Maldives debut with a curated roster of global electronic tastemakers. Marking the resort’s inaugural music festival, the award-winning Avani+ Fares Maldives sets the stage for a lifestyle-led escape that pairs sun-soaked sets with easy-going island living.

Designed around the island’s natural rhythm, Your Paradise – with past editions in Fiji and a strong international following – will unfold across a series of open-air stages and social spaces, shifting from golden-hour sets by the lagoon to pop-up beach parties and after-dark sessions with seamless transitions from day to night.

The phase one line-up features Ayybo, Arielle Free, Coco & Breezy, Double Touch, Jordan Brando & William Kiss, Low Steppa, Melé, Niiko x Swae, Sarah Story, Sasha Spielberg, Tom & Collins and Tori Levett, with further names to be announced. Delivering everything from feel-good house through to deeper club sounds, the festival is a limited-ticket experience with dedicated travel packages available.

Set on the natural island of Fares on the western edge of Baa Atoll’s UNESCO Biosphere Reserve, Avani+ Fares Maldives Resort is ideal for festival crews, solo travellers and couples, with a mix of Beach Pool Villas and Over Water Villas, plus Two and Four-Bedroom Pavilions for groups of up to eight. For those going all in, the resort also offers two 287 sqm Two-Bedroom Overwater Pool Residences and a 368 sqm Three-Bedroom Overwater Pool Residence, each with an oversized terrace, infinity pool and seamless indoor-outdoor dining made for a private after-party. For sundowners with a local twist, the resort’s Ambaa Adventure sees a traditional dhoni cruise the lagoon, delivering handcrafted cocktails and mocktails direct to guests’ overwater pool decks.

Between sets, guests can lean into island life with watersports, diving and snorkelling on the house reef, then reset with sunrise yoga and meditation at AvaniFit and post-party recovery at AvaniSpa. The resort also offers easy access to the atoll’s marine highlights, including Hanifaru Bay, one of the world’s most celebrated manta ray hotspots.

Avani+ Fares has built strong momentum since opening in 2023, named Best Beach Resort 2025 at the TTM Awards, following its Best Dive Resort win in 2024, with General Manager Judd Rabbidge recognised as Resort Manager of the Year 2025 at the Global Hospitality ON Awards.

Rates for Your Paradise Maldives start from USD 2,599 per person, with solo, couple and group packages available. Each package includes five nights at Avani+ Fares Maldives on a half board basis, main stage performances and exclusive parties, as well as group yoga and meditation sessions. For more information and to book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call +960 660 1660.