News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Featured

Cinnamon Hotels & Resorts introduces curated all-inclusive getaways in Maldives

Published

2 hours ago

June 4, 2025

m@ldives

Cinnamon Hotels & Resorts is redefining stress-free travel with a trio of curated, all-inclusive offers across its Maldives properties. Each resort—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, and Cinnamon Velifushi Maldives—presents a unique experience, ranging from surfside excitement to secluded luxury, with every aspect of the stay carefully bundled for a seamless holiday.

At Cinnamon Dhonveli Maldives, guests are invited to enjoy five nights of barefoot luxury, with packages starting at USD 3,499 nett for double occupancy in a Water Bungalow or USD 3,999 nett in an Over Water Suite. Tailored for travellers seeking a balance of adventure and relaxation, the offer includes:

Return speed boat transfers
A 4-course beach dinner featuring steak or seafood
A 30-minute spa treatment
Snorkelling and swimming experiences
A local island visit
Unlimited laundry services
Premium All-Inclusive privileges

For those in search of tranquillity, the adults-only Platinum Wing at Cinnamon Hakuraa Huraa Maldives offers a refined escape. With a minimum stay of seven nights in a Platinum Water Bungalow, the package is available at USD 6,999 nett for double occupancy and features:

Return seaplane transfers with VIP lounge access
A 4-course steak or seafood dinner by the beach
A 45-minute spa treatment
An island-hopping adventure
A welcome bottle of wine, fruit basket, and bed decorations
Unlimited laundry services
Premium All-Inclusive privileges

At Cinnamon Velifushi Maldives, guests can indulge in serene overwater luxury with a seven-night stay starting from USD 6,999 nett for double occupancy in Water Bungalows and higher categories. The package highlights include:

Return seaplane transfers with VIP lounge access
Premium All-Inclusive privileges
A 4-course steak or seafood dinner by the beach
A 45-minute spa treatment
An island-hopping adventure
A dolphin-watching excursion
Unlimited laundry services

These exclusive offers are available for stays between 1 June and 31 October 2025, with bookings now open.

Whether it’s catching waves at the iconic Pasta Point at Cinnamon Dhonveli Maldives, enjoying a sunset over the tranquil lagoon at Cinnamon Hakuraa Huraa Maldives, or exploring the pristine waters surrounding Cinnamon Velifushi Maldives, each resort promises a distinct and immersive experience. Cinnamon Hotels & Resorts delivers three unforgettable all-inclusive escapes, designed for effortless relaxation with every detail expertly managed.

Featured

Travel that matters: indulge in sustainability at Coco Palm Dhuni Kolhu

Published

3 hours ago

June 4, 2025

m@ldives

With World Environment Day (5 June) and World Oceans Day (8 June) approaching, and Sir David Attenborough’s highly anticipated film Ocean igniting renewed interest in marine conservation, more travellers are seeking meaningful ways to turn environmental concern into impactful action.

Coco Collection, a leading luxury resort brand in the Maldives, demonstrates that responsible travel and indulgent island experiences can coexist harmoniously. At Coco Palm Dhuni Kolhu, located in the UNESCO-listed Baa Atoll, guests are offered the opportunity to actively engage in ocean conservation efforts while enjoying a tranquil tropical retreat.

Far more than a scenic escape, the resort serves as a centre for daily, impactful sustainability work. Conservation initiatives at Coco Palm Dhuni Kolhu include:

Coral restoration projects, led by the in-house marine biologist to regenerate local reef ecosystems.
Sea turtle rescue and rehabilitation, hosted at the Maldives’ first veterinary-run turtle rescue centre in partnership with the Olive Ridley Project. Visitors can tour the centre, observe turtle feedings, and register in advance to volunteer.
Turtle hatching monitoring, involving the observation of protected nests to ensure hatchlings can be safely guided back to the ocean.
Guided snorkelling and diving excursions in the Baa Atoll’s thriving marine ecosystem, which is home to tropical fish, vibrant coral gardens, and sea turtles.

Following World Turtle Day on 23 May, the resort also commemorates the beginning of turtle hatching season. Weekly marine talks and immersive conservation activities allow guests to deepen their understanding and connection to the ocean.

In 2024, the Olive Ridley Project’s Maldives Research team reported 168 new turtle nests, over 5,264 successful hatchings, and nearly 3,500 turtle sightings. Since 2013, the project has surpassed 40,000 recorded sea turtle encounters, with Coco Collection associates logging the highest number of turtle encounters in the Maldives.

In addition to marine conservation, the resort offers a broad range of water sports — including water skiing, parasailing, paddleboarding, and kayaking — along with cultural experiences through its Coco Experiences programme.

Recognised among the top resorts in the Indian Ocean by the Condé Nast Traveler Readers’ Choice Awards 2024, Coco Palm Dhuni Kolhu is celebrated for its authentic Maldivian heritage, breathtaking natural surroundings, and steadfast commitment to sustainability.

Whether visitors are nature enthusiasts, aspiring conservationists, or simply seeking a purposeful and mindful retreat, Coco Palm Dhuni Kolhu provides a rare opportunity to follow in the footsteps of Sir David Attenborough and contribute to lasting environmental stewardship.

As sustainability-focused holidays approach, the resort is preparing a range of experiences for both guests and staff. Planned activities include tree planting, Saifodhu (a traditional Maldivian high tea accompanied by a display of homemade goods), a sustainable dining experience, and a sustainability presentation led by the resort’s Marine Educator and the ORP team in celebration of World Environment Day. For World Oceans Day, the island is also set to host various sustainability-driven events and experiences.

Celebration

Escape to Banyan Tree Vabbinfaru and Dhawa Ihuru for Eid, wellness, and ocean adventures

Published

4 hours ago

June 4, 2025

m@ldives

This June, Banyan Tree Vabbinfaru and Dhawa Ihuru welcome guests to immerse themselves in a memorable Eid al-Adha celebration, enhanced by a range of wellbeing-focused experiences, sustainability activities, and exclusive seasonal offers. The resorts invite visitors to honour this special time while exploring the Maldives’ rich local culture and breathtaking natural environment.

Tripadvisor has recognised Banyan Tree Vabbinfaru as one of the Top 15 Best All-Inclusive Resorts in the World as part of the 2025 Travellers’ Choice Best of the Best Awards. This accolade reaffirms the resort’s status as a luxury sanctuary, celebrated for its dedication to excellence and delivering authentic, enriching guest experiences.

Throughout June, guests are invited to reconnect with mind, body, and spirit through a series of carefully curated wellbeing experiences offered at both resorts:

Wellbeing Wednesday: Barefoot Grounding Day – Inspired by walking meditation, this experience encourages guests to rebalance and reconnect with nature, promoting a healthier work-life harmony.
Global Wellness Day (14 June): Breathwork & Meditation – An intuitive workshop teaching effective breathing techniques to rejuvenate body and mind.
International Yoga Day (21 June): Guided Sunset Yoga – Held by the beach, this session offers a peaceful opportunity to embrace mindfulness amidst a stunning natural backdrop.

The resorts commemorate World Environment Week with a series of impactful activities that deepen guest engagement with nature and community:

Reef Awareness Day – Guided snorkelling sessions introduce guests to the vibrant marine life of the house reefs.
Citizen Science Snorkel & Culture Talk – A morning snorkel followed by an afternoon discussion exploring Maldivian cultural heritage.
World Environment Day – Guests can participate in a swim between the islands and join a reef clean-up effort.
World Ocean Day – Activities include the removal of coral predators from a nearby reef to protect marine biodiversity.
Environment Week Talk – An educational session at the Marine Lab, detailing the Maldives’ environmental narrative.

The resorts celebrate Eid al-Adha with a variety of exclusive experiences and promotions designed to enhance each guest’s stay:

Dive More, Pay Less – Guests can uncover the Maldives’ underwater wonders with a special diving promotion that offers increasing savings with each dive.
Banyan Tree Vabbinfaru: Stay 3, Pay 2 – A chance to enjoy an extended stay in a serene island retreat, with a complimentary third night.
Dhawa Ihuru: Special Eid al-Adha Dinner (6 June) – A festive culinary event celebrating local flavours, culture, and traditions.
Exclusive Discounts – Offers include 10% off arts and crafts, 30% off selected watersports and diving activities, and 20% off specially curated guest experiences—inviting travellers to rediscover the magic of the Maldives in unforgettable ways.