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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Banyan Tree Vabbinfaru marks Global Wellness Day with island wellbeing journey

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In celebration of Global Wellness Day, Banyan Tree Vabbinfaru invites guests to embrace a month of experiences inspired by the rhythms of island life. Guided by this year’s global theme, JoyMagenta, the programme celebrates joy through movement, creativity, connection and gratitude — from nourishing culinary experiences and mindful rituals to a reflective Full Moon gathering beneath the June Strawberry Moon.

Inspired by Banyan Tree Wellbeing’s eight pillars, the month’s experiences encourage guests to slow down, cultivate awareness, and discover simple practices that support a balanced and joyful way of life amidst the natural beauty of the Maldives, under the guidance of the resort’s resident wellbeing practitioner, Dr Sharma.

Celebrating Global Wellness Day

On 13 June, guests are invited to take part in a thoughtfully curated programme inspired by Banyan Tree’s integrated approach to well-living and this year’s Global Wellness Day theme, JoyMagenta.

The day begins with Sunrise Yoga and a Facelift Home-care Workshop, encouraging movement, mindfulness and self-care through simple practices that can be incorporated into everyday life.

At Sangu Garden, a Wellness Cooking Class celebrates nourishment through fresh, healthy ingredients, while a Wellness Mixology Class at Naiboli Bar explores creativity through wellness-inspired mocktails crafted with local ingredients such as butterfly pea flower, coconut water, turmeric, ginger and tropical fruits.

As the sun begins to soften, a Grounded Beach Walk Meditation by the beach invites guests to slow down, tune into the natural surroundings and embrace the calming pace of island life.

Together, these experiences reflect the spirit of JoyMagenta, celebrating joy through movement, creativity, connection and gratitude while encouraging small, intentional practices that enrich everyday life.

International Yoga Day

Building on the month’s focus on joyful movement and mindful living, the celebration continues on 21 June with International Yoga Day, marked by a special Sunset Yoga session on the beach.

As sunset settles across the lagoon and the sound of the ocean waves fills the air, guests are invited to move with intention, focus on their breath, and embrace the tranquillity of the moment. Guided by the natural rhythm of the island, the session creates space to slow down, cultivate awareness and arrive fully in the present moment.

The Fire Within Full Moon Ritual

The month unfolds on 29 June with The Fire Within, a special Full Moon Ritual taking place beneath the Strawberry Moon.

Known as a moon of warmth, rhythm and renewal, the June full moon arrives as the ocean responds to its gentle pull and moonlight shimmers across the lagoon. Inspired by themes of growth, courage and new possibilities, The Fire Within combines sound healing and reflective practices that encourage guests to pause, reconnect and create space for new intentions. Set beneath the moonlit sky and immersed in the natural beauty of the Maldives, the ritual offers a meaningful opportunity to slow down, listen inward and move forward with greater clarity and purpose.

Discover the Banyan Tree Wellbeing Sanctuary

To complement the Full Moon Ritual, Banyan Tree Vabbinfaru will offer a limited-time Full Moon Wellbeing Package from 26 to 30 June 2026. Designed for guests seeking a deeper immersion in the month’s experiences, the package combines a private yoga session, a personalised wellbeing treatment at Banyan Tree Spa, and participation in The Fire Within.

For guests wishing to extend their wellbeing journey, Banyan Tree Vabbinfaru also offers its Wellbeing Sanctuary experience — a curated retreat that brings together movement, mindful practices, nourishing cuisine and personalised spa therapies. Inspired by Banyan Tree Wellbeing’s philosophy of connection with self, others and nature, the experience invites guests to immerse themselves in a more intentional rhythm of island life while embracing the restorative qualities of the Maldives.

“Wellbeing often begins by paying attention to the present moment,” said Dr Sharma, Resident Wellbeing Practitioner of Banyan Tree Vabbinfaru. “Whether through movement, nourishment, time in nature or quiet reflection, these experiences invite guests to reconnect with what supports their wellbeing in ways that feel personal and meaningful.”

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Milaidhoo Maldives recognised by guests in Tripadvisor Best of the Best 2026

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Milaidhoo Maldives has announced that it has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026, placing the island among the top 1% of hotels worldwide based on traveller reviews and ratings.

For Milaidhoo, the recognition is especially meaningful as it comes directly from its guests. Their stories, shared experiences, and reviews have earned the island a place among travellers’ favourite destinations around the world.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo was created for guests seeking a more personal and authentic Maldivian experience. With just 50 villas surrounded by turquoise waters and flourishing coral reefs, the island offers a sense of intimacy and freedom, encouraging guests to reconnect with nature, with each other, and with themselves.

“We are deeply grateful to every guest who has chosen Milaidhoo and taken the time to share their experience,” said Paul van Frank. “To be recognised among Tripadvisor’s Best of the Best is an honour, but what means the most to us are the memories behind each review, the anniversaries celebrated, the friendships formed, the marine encounters discovered and the moments of joy shared on our island. This recognition also belongs to our Milaidhoo Family, whose warmth, care and genuine passion create the heartfelt experiences our guests remember long after they leave. We are proud to share this achievement with every member of our team and every guest who has become part of the Milaidhoo story.”

The Tripadvisor Travellers’ Choice Best of the Best Awards recognise the highest-rated hotels around the world, based on authentic reviews collected over a 12-month period. As one of the world’s most trusted travel guidance platforms, Tripadvisor’s recognition reflects the voices of travellers and the experiences that resonate most strongly with them.

As Milaidhoo continues to welcome guests from around the world, the recognition serves as a reminder of what has always mattered most to the island: creating meaningful experiences, sharing the beauty of the Maldives, and making every guest feel at home.

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The Standard, Maldives to ring in 2027 with ‘Reveal Your Glow’ beach party

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This festive season, The Standard, Maldives invites guests to escape to a sun-drenched celebration where island spirit meets holiday magic. Set against the turquoise waters of the Indian Ocean, the resort presents an effortlessly vibrant lineup of experiences designed for all ages, bringing together joyful moments, lively entertainment, and exceptional culinary offerings in one unforgettable setting.

The celebrations begin on 20 December 2026 with a beachfront Tree Lighting Ceremony, where festive tradition meets laid- back natural island charm. Set against the glow of the ocean at dusk, the evening is brought to life with sounds from resident DJ and live performances, adding a contemporary pulse to the occasion. Guests are then invited to continue the night with a Fire & Grill Dinner, a curated dining experience at Kula. Across Christmas Eve and Christmas Day, the resort embraces a lively blend of activity and indulgence. Days start on a playful note with energizing sessions by the pool and engaging classes, before easing into relaxed, flavour-forward dining experiences in the afternoon. As daylight fades, the atmosphere shifts, sunset cocktails set the tone, followed by immersive dinners and upbeat celebrations that stretch into the night.

Families and younger guests can enjoy beloved festive traditions reimagined with a tropical touch, while adults are invited to soak up the island’s vibrant social scene, think beachside gatherings, live acts, and high-energy performances that turn the shoreline into a dynamic backdrop of music, light, and movement. Throughout the festive period, Lil’ Shark Kids Club offers a variety of engaging activities, bringing together the warmth of Christmas with a playful island spirit.

Adding to the festive spirit, New Year’s Eve promises a dazzling grand finale. The seasonal celebrations culminate in a spectacular New Year’s Eve theme: Reveal Your Glow. The much-anticipated glow-up party will set the tone for the year ahead, headlined by internationally acclaimed DJ Kessaé Kimmi. Known for her magnetic stage presence and electrifying sets, the Thailand-based artist will take over the island with her signature sound, delivering vibrant beats, immersive visuals, and dance-floor euphoria that keeps the energy high until sunrise. Bringing the same high-octane energy that lights up full moon festivals, luxury hotspots, and global stages, she arrives with a suitcase full of irresistible beats, flawless mixes, and pure countdown magic. The night unfolds from an abundant gala dinner into an electrifying beach party, where music, fire performances, and captivating rituals ignite the shoreline. A midnight fireworks display lights up the Maldivian sky, creating a vibrant and unforgettable welcome to the new year.

Whether seeking relaxed holiday indulgence or high-energy celebrations, The Standard, Maldives offers the perfect balance of both, where good food, great company, and unforgettable moments come together in true island style.

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