News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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InterContinental Maldives Maamunagau Resort launches ‘Swim with Nurse Sharks’ experience

Published

4 hours ago

February 9, 2026

m@ldives

Nestled in the pristine waters of the Raa Atoll, InterContinental Maldives Maamunagau Resort introduces Swim with Nurse Sharks, a new guided marine experience offering guests a rare opportunity to encounter these gentle creatures in their natural lagoon habitat.

Located just minutes from the island, the calm, shallow waters provide ideal conditions for observing nurse sharks at rest and in motion. The one-hour experience operates three times a week by speedboat and is designed for small groups, making it suitable for families and confident swimmers seeking a meaningful connection with the ocean.

Guided with care and respect for the environment, the experience reflects the resort’s ongoing commitment to marine awareness and responsible interaction with wildlife. Guests gain insight into the behaviour of nurse sharks while exploring one of the region’s few accessible snorkelling sites dedicated to this species.

Available at USD 95++ per person, with special rates for children under 12, Swim with Nurse Sharks adds a distinctive new chapter to the resort’s immersive ocean experiences.

For more information on “Swim with Nurse Sharks” at InterContinental Maldives Maamunagau Resort, please visit the resort’s website.

News

JW Marriott Maldives Resort & Spa invites families to celebrate Eid Al-Fitr in island luxury

Published

5 hours ago

February 9, 2026

m@ldives

This Eid Al-Fitr, JW Marriott Maldives Resort & Spa, a luxury multigenerational resort nestled on the serene shores of Vagaru Island in the Shaviyani Atoll, invites guests to celebrate Eid Mubarak through a crafted collection of experiences that honour tradition, connection, and the joy of togetherness.

To elevate the festive celebration, the resort presents its limited-time Eid Escape to Paradise offer, featuring USD 300 resort credit per stay, along with daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast, served in the privacy of the villa, adds an indulgent highlight to the experience. Families travelling with children under 12 enjoy complimentary accommodation and meals, creating the perfect setting for meaningful celebrations amid refined island luxury and warm hospitality.

With 60 spacious villas, each featuring a private pool and panoramic views of the turquoise waters. Guests can choose between beachfront serenity or the tranquillity of overwater living. Attentive service by a personal Thakuru (butler), ensuring every detail is tailored to their needs. Additionally Guests are also invited to explore the natural beauty of the island by bicycle, encouraging unhurried discovery across the island’s lush pathways.

Relax, Recharge, and Reconnect

To mark the festive occasion, JW Marriott Maldives Resort & Spa invites families to gather and celebrate through moments of connection and shared experience. Festivities begin with a curated “Around the World” buffet at Aailaa, our beachfront restaurant, bringing global flavors together in a warm, intended for loved ones to come together.

Dining remains at the heart of the guest experience across the resort’s five distinctive venues, each offering a refined expression of global cuisine. From the precision of Japanese artistry at Hashi and classic Western favourites at Fiamma, to the elevated treetop Thai dining experience at Kaashi, creating meaningful moments around the table throughout the Eid celebration.

Families are welcomed at Family by JW™ Little Griffins Kids’ Club, offering more than 100 immersive weekly activities, that encourage creativity and discovery, while teens enjoy their own dedicated space at the Teen Lounge. Parents may retreat to Spa by JW, an overwater sanctuary designed to soothe both body and mind, featuring six couple’s treatment rooms and a private deluxe suite

Guided by the JW philosophy of mindfulness, the resort presents experiences that bring families together, including hands-on cooking classes using fresh produce from the JW Garden, guided snorkelling through vibrant coral gardens, beachside cinema evenings, family yoga, sandcastle activities, and Maldivian cultural dinner.

This Eid, guests are invited to celebrate togetherness, presence, and meaningful moments, set against the tranquil rhythm of the Indian Ocean and the resort’s signature understated luxury.

The Endless Summer package elevates the stay with a USD 300 resort credit per stay, complemented by daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast served in the privacy of the villa adds an indulgent highlight, while a 60% reduction on food at Hashi and Shio invites guests to explore the resort’s culinary offerings. Complimentary non-motorised watersports provide effortless enjoyment on the lagoon, alongside the attentive service of a dedicated Thakuru (personal butler), complimentary bicycles, and a one-time 30-minute photography session with one printed keepsake to preserve moments in paradise.

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Avani+ Fares Maldives to host Michael Owen’s football camp for second year

Published

10 hours ago

February 9, 2026

m@ldives

Michael Owen’s Football Camp is returning to Avani+ Fares Maldives Resort for a second year, running from 31 March to 3 April 2026 as part of the resort’s Easter holiday programme. Following a strong debut in 2025, the camp will once again see children and teens join the former England striker for hands-on coaching sessions on Fares Island in Baa Atoll.

Designed for kids and teens aged 5 to 13, the four-day camp combines daily training sessions, skills development and team challenges, led by Michael Owen. The programme ends on a high with a celebratory finale, with certificates, medals and jersey signings for every participant. The camp is complimentary for all guests staying at Avani+ Fares Maldives during the event, and each registered participant will receive an official Football Kit, including two sets of customised jerseys, shorts and socks.

Building on the strong response from families last year, the 2026 Football Camp sits within Avani+ Fares Maldives’ broader Easter line-up, pairing structured sports sessions with relaxed island time. Beyond the pitch, younger guests can dip in and out of island adventures at AvaniKids and the Teens Club, with creative arts and crafts and dedicated spaces designed around their age group. Mealtimes are part of the fun too, with Petit Bistro, the resort’s kids-only restaurant, created just for younger guests.

For families keen to get out on the water together, Avani+ Fares Maldives is set within the UNESCO Biosphere Reserve of Baa Atoll, with snorkelling along the house reef right off the island and a full menu of water sports and dive experiences at this award-winning dive resort.

Commenting on the upcoming camp, Michael Owen said: “Coming back to Avani+ Fares Maldives feels like a natural next step after the energy and enthusiasm we saw at the first camp. It is a special environment for families and the camp is all about helping kids build confidence, develop their skills and most importantly enjoy the game together. I am really looking forward to being back on the island in 2026.”

Avani+ Fares Maldives is designed with families in mind, with a wide mix of accommodation styles to suit different group sizes and travel plans. Options range from interconnecting Pavilion rooms for easy togetherness, to Beach Pool Villas with outdoor space for daytime downtime, alongside over water villas set above the lagoon. For families travelling as a bigger group, the resort also offers spacious two and three bedroom Over Water Pool Residences, with generous living areas and room to spread out between activities.

Package rates start from USD 3,500 for a family of four, including accommodation, seaplane transfers and football camp registration. Based on two adults and two children sharing on a bed and breakfast basis, includes taxes and fees. To book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call  +960 660 1660.