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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Easter comes alive at Amilla Maldives with family activities

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This Easter, Amilla Maldives invites families to enjoy a joyful island journey filled with creativity, discovery and shared moments in the heart of the Baa Atoll UNESCO Biosphere Reserve.

Taking place from 1 to 12 April 2026, the Easter programme follows the story of Paddy the Travelling Bear and his friend Bunny, guiding young explorers through a series of themed activities, playful challenges and creative workshops across the island.

Throughout the celebration, guests can take part in Easter egg hunts and treasure trails, discovering hidden surprises across sandy pathways and beneath the island’s banyan trees. Creative sessions invite little ones to paint, craft and build keepsakes, while interactive games and island adventures encourage curiosity and playful exploration.

The festive programme also includes a variety of family-friendly entertainment and wellness experiences, allowing guests of all ages to enjoy the island in their own way, whether through gentle moments of creativity, active outdoor play or shared family activities.

The festivities culminate on Easter Sunday, when the island comes alive with joyful celebrations, music and activities for the whole family, creating memories to treasure long after the holiday ends.

Surrounded by lush tropical greenery, white sand beaches and vibrant marine life, Amilla Maldives offers a naturally beautiful setting for a memorable Easter escape.

Guests can explore the full Easter programme here. For more information about Amilla Maldives, please visit www.amilla.com.

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TAPASAKE Maldives hosts Chef Norimasa Kosaka for four-hands dining collaboration

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TAPASAKE Maldives, the destination dining restaurant set in the private island of ultra-luxury resort One&Only Reethi Rah, will be welcoming back Japanese Owner Chef Norimasa Kosaka for exclusive dining experiences this March through a Four-Hands Dining Experience with resident Chef Ahmed Jameel, as well as a special sushi night at the iconic overwater restaurant.

The first of its kind since the inception of One&Only Reethi Rah, TAPASAKE Maldives features breathtaking Indian Ocean views, bold contemporary design, and dining experiences that unite the precision of Japan and the soul of the Mediterranean in a flowing exchange of flavour, texture, and culture. In addition to the restaurant in the Maldives, TAPASAKE also operates in Dubai, Mauritius, and Montenegro.

These exclusive collaborations will feature an exciting reunion between long-time colleagues and master-and-student, Chef Norimasa Kosaka and the restaurant’s resident Chef Ahmed Jameel. Chef Nori worked at One&Only Reethi Rah as a chef in TAPASAKE between 2007 to 2009 and now owns and operates the sushi restaurant Mimasaka NORIMASA in Okayama prefecture, Japan, which offers modern Japanese cuisine with a French twist. Originally from Osaka and with over 10 years of international experience, Chef Nori specialises in sushi and hot dishes and is well-loved for his contemporary Japanese style that can appeal to all palates. Chef Nori will be collaborating with resident Chef Ahmed Jameel, a native of the Maldives whose culinary style blends both traditional and contemporary Japanese techniques, a balance he learned under Chef Nori’s tutelage.

Chef Nori and Chef Jameel’s reunion represents a symbolic return of two chefs who were instrumental in shaping the identity of TAPASAKE’s cuisine, both having worked together during the restaurant’s pre-opening and seeing it through various evolutions. Originally a purely Japanese restaurant, both chefs played key roles in TAPASAKE’s turning points from traditional to contemporary Japanese and Peruvian-inspired cuisine to the current concept of Japanese with Mediterranean influences. Akin to a master-student relationship, Chef Jameel credits much of his training of Japanese cuisine to Chef Nori, including traditional Japanese and contemporary approaches, technical competencies like knife skills, and knowledge of and exposure to new produce and ingredients.

Set above crystal-clear Indian Ocean waters, Chef Nori’s Four-Hands Dining Experience offers an exclusive menu from two chefs who have greatly impacted TAPASAKE Maldives’ history. Chef Nori will feature modern Japanese cuisine through dishes like Sashimi Tartare and 5-Hour Steamed Abalone with Lobster, while Chef Jameel will demonstrate a harmonious blend of Japanese and Mediterranean flavours with his dish Truffle Crusted Spanish Sea Bass with Miso Foam. The two chefs will also collaborate on a Slow-Cooked Wagyu dish that will showcase both their unique specialties.

“We are thrilled to welcome Chef Nori back to TAPASAKE and the resort for these dining experiences,” say Jan B. Tibaldi, General Manager of One&Only Reethi Rah. “Bringing back one of the chefs behind the iconic concept of TAPASAKE’s cuisine will surely curate a truly special evening for our guests, especially our repeaters who knew Chef Nori from the restaurant’s early days.”

The Four-Hands Dining Experience will be held exclusively on 27 March and the Exquisite Night at the Sushi Bar will be held on 29 March, both at TAPASAKE Maldives, which will be open from 7.00pm to 10.30pm.

For pre-bookings and more information, please email guest.information@oneandonlyreethirah.com or call +960 664 8800. For more information about the resort, please visit oneandonlyreethirah.com

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JW Marriott Maldives Resort & Spa presents Easter season of dining, discovery

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Easter at JW Marriott Maldives Resort & Spa arrives as a season of renewal, set against a backdrop of turquoise waters and endless skies. From March 3 to 11, the resort unveils a carefully composed programme of culinary artistry and immersive experiences, designed for those seeking an elevated island retreat.

On this private sanctuary, Easter is reimagined as a time for gathering and reflection. For families, the resort’s Duplex Series, including the Two-Bedroom Duplex Beach Pool Villas and the Duplex Overwater Pool Villas, offers a sophisticated “home away from home.” These expansive, multi-level residences provide the space and privacy essential for multigenerational travel, ensuring that the joy of the season is shared in comfort beneath the open Maldivian skies.

The First Chapter: A Salutation to the Sea

The journey commences on Good Friday, April 3, with From the Sea. Hosted upon the Horizon Deck, this experience is less a dinner and more a sensory tribute to the Indian Ocean. As the sun dips below the lagoon, guests are invited to a ritual of purity

The Good Friday experience focuses on the simplicity of the sea. The menu features sustainably sourced seafood, prepared with precision to highlight natural flavours without pretence. Surrounded by panoramic lagoon views and the evening breeze, guests are invited to enjoy a rare moment of stillness, marking a serene start to the Easter season.

The Gathering: A Celebration of Togetherness

Easter Sunday on March 5 at Aailaa is a day defined by the ease of island life and the joy of a shared table. The morning begins with a celebratory breakfast featuring a curated selection of international specialties, followed by an evening Grand Buffet that balances traditional holiday favorites with modern, island-inspired creations.

Set against the backdrop of the turquoise lagoon, the day is designed for slow, meaningful moments. Whether it’s the lingering over seasonal desserts or the quiet comfort of a family dinner, the experience at Aailaa provides a refined space for guests to reconnect and celebrate the holiday in the heart of our tropical sanctuary.

Community by JW: A Garden-to-Table Journey

At the heart of the celebration lies a deeper connection to nature. Through the Community by JW initiative, guests are invited to reconnect with the land in the resort’s vibrant JW Garden.

Guided by the culinary team, participants harvest fresh herbs and seasonal ingredients before transforming them into interactive pastry creations. This immersive garden-led experience reflects the resort’s commitment to sustainability and mindful living, offering guests a meaningful way to engage with their surroundings while celebrating the essence of renewal.

A Sanctuary for Every Generation

The resort’s 60 private pool villas, each attended by a dedicated Thakuru (Butler), serve as a secluded base for the holiday. To explore the island’s natural beauty, guests of all ages are provided with complimentary bicycles, allowing families to wander the sandy paths at their own pace, from the quiet corners of the gardens to the water’s edge.

For younger explorers, the Family by JW Little Griffins’ Kids Club, one of the largest in the Maldives—offers a world of discovery with a rotating schedule of over 100 weekly activities. This allows parents the freedom to find their own balance through holistic wellbeing and island relaxation.

This Easter, JW Marriott Maldives Resort & Spa offers more than just a holiday; it provides a return to what matters most. It is a season defined by elegance, intention, and the simple, timeless beauty of life lived by the sea.

The Savor the Endless package elevates the stay with a USD 300 resort credit per stay, complemented by daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast served in the privacy of the villa adds an indulgent highlight, while a 60% reduction on food at Hashi and Shio invites guests to explore the resort’s culinary offerings. Earn up to 40,000 bonus points for Marriott Bonvoy® member. Additionally, guests can get complimentary non-motorised watersports provide effortless enjoyment on the lagoon, alongside the attentive service of a dedicated Thakuru (personal butler), complimentary bicycles, and a one-time 30-minute photography session with one printed keepsake to preserve moments in paradise.

For more information, visit the resort’s website.

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