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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Kandima Maldives celebrates Eid with Maldivian culture, dining and entertainment

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This Eid ul Adha, Kandima Maldives will be marking this meaningful time of the year with a three-day on-island programme, Eid at Kandima: A Maldivian Island Celebration, running from 25 to 28 May 2026. The programme brings together Maldivian cultural experiences, festive dining, and evening entertainment across the resort’s key venues.

The celebration opens on 25 May with Maldivian Mondays, the resort’s ongoing cultural series, anchored at Breeze Beach. The evening opens with Coconut Chronicles, an immersive storytelling performance rooted in Maldivian heritage, accompanied by a delicious spread of local snacks, fresh refreshments, and handcrafted coconut carts, alongside a live Bodu Beru performance, the traditional Maldivian drumming that has long been the heartbeat of island celebration.

Eid day itself, 26 May, begins at the table – where travellers will find a generous spread of Maldivian morning staples added to the special breakfast corner at Zest. Highlights include Barabo and Curry Leaf Mas Huni, alongside the classic preparation, served with both traditional Chapati and Coconut Chapati.

From that morning through to 28 May, guests can also enjoy a seasonal Baklava and Spanish Latte pairing at Deli and the lakeside Aroma cafe, a small but considered nod to the broader festive spirit running across the island.

Come evening, Zest will be transformed to host the Eid Special BBQ featuring seafood and meat selections, before moving to Breeze for an Arabian Night celebration, complete with a dazzling fire aerobatics and dance performance, live music from The Kabans, and a DJ set that keeps the energy flowing.

Special Culinary Spotlight: Chef Omar Allibhoy x Kandima

Omar Allibhoy, a celebrated chef and founder of the UK’s Tapas Revolution restaurant group and having worked at Gordon Ramsay’s Maze, will also be hosting a sunset live cooking demonstration on 27 May as a visiting partner. Working alongside Executive Chef Ivan, he will also be developing a limited-time-only Spanish-Maldivian fusion dish at Azure, Kandima’s atmospheric a-la-carte restaurant, which will continue to feature in Azure’s menu for three months following the collaboration, meaning guests travelling to Kandima through the summer can still experience a taste of the moment long after the visit itself.

As part of his visit, Omar will also join Kandima in unveiling the newly-renovated agricultural area of Fresh Labs, the resort’s on-island growing space with hydroponic planters, where freshly cultivated herbs and fruits will be incorporated into island cuisine and guest beverages as the space moves into full operation, where the resort is planning to also launch new foraging experiences and farm visits for guests.

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Canareef Resort highlights sea turtle conservation on World Turtle Day

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In celebration of World Turtle Day, Canareef Resort Maldives hosted an impactful marine conservation awareness talk last evening at the resort’s Dhoaraa Bar. The interactive session drew a passionate crowd of guests and team members eager to learn about protecting the fragile marine ecosystems surrounding the island.

Located in the highly biodiverse Addu Atoll—a designated UNESCO Biosphere Reserve—Canareef Resort sits directly upon one of the most vital sea turtle habitats in the entire Indian Ocean region. The surrounding pristine waters are home to over 1,200 marine species, including two distinct, endangered residents: the Green Turtle (Chelonia mydas) and the Hawksbill Turtle (Eretmochelys imbricata).

During the presentation, the conservation talk highlighted the fundamentally different and crucial ecological roles these two species play on the same reef:

  • Green Turtles serve as essential marine grazers, maintaining the health of seagrass beds. Their grazing promotes fresh seagrass growth, which absorbs carbon dioxide and acts as a vital nursery ground for juvenile fish. Without them, these essential seagrass beds can collapse.
  • Hawksbill Turtles, recognised by their narrow, pointed beaks, feed predominantly on sea sponges. By keeping fast-growing sponge populations in check, they prevent them from smothering coral colonies, giving the reef the valuable space it needs to regenerate.

The talk also directly addressed the modern challenges facing sea turtle survival, including plastic pollution, accidental entanglement in fishing gear (bycatch), and light pollution. Marine experts reminded the audience that while sea turtles have successfully navigated the Earth’s oceans for over 100 million years—long before the Maldivian islands even formed—their future survival now rests heavily on human action.

To bridge the gap between awareness and everyday action, Canareef Resort shared a practical roadmap detailing how everyone can directly assist in local conservation efforts:

  • In the Water: Swimmers and divers are advised to maintain a respectful three-meter distance from turtles, avoid flash photography, and never step on coral structures.
  • On the Beach: Everyone is encouraged to keep beaches completely clear of personal items like sunloungers and bags at night so nesting turtles and hatchlings face no obstructions. Additionally, avoiding the use of torches on the beach after dark helps prevent confusing hatchlings as they navigate toward the ocean using the natural bright horizon.
  • Active Reporting: Anyone on the island can support active tracking networks by reporting any distressed or entangled turtles directly to the resort’s reception or the Diverland dive centre team.

Canareef Resort Maldives continues to actively support regional environmental frameworks, highlighting the work of national turtle monitoring by the Maldives Marine Research Institute (MMRI) and regional protections like the Addu Biosphere rules. Through engaging educational sessions like the World Turtle Day talk, the resort reaffirms its commitment to sustainable tourism, preserving Addu Atoll’s breathtaking natural legacy for generations to come.

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ELE|NA named finalist in luxury and sustainability categories at global wellness awards

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ELE|NA has been announced as a finalist in two prestigious categories at the World Spa & Wellness Awards 2026, marking a significant achievement for both the brand and the Maldives wellness industry.

The categories include:

  • Worldwide Luxury Hotel / Resort Spa of the Year for ELE|NA Elements of Nature at OZEN RESERVE BOLIFUSHI
  • Sustainable Spa of the Year for ELE|NA Ayur at OBLU NATURE Helengeli by SENTIDO

Hosted annually in London, the World Spa & Wellness Awards (WSWA), launched in 2012 by the UK-based Professional Beauty Group, are regarded as one of the most prestigious accolades within the global wellness and hospitality industry. With over 30 years of expertise in spa and beauty industry awards, the Professional Beauty Group created the awards to recognise excellence in care, service, innovation, and industry standards across the global wellness sector.

Covering regions including Europe, the Middle East & Africa, North & South America, and Asia & Australasia, the awards celebrate outstanding luxury spas, wellness destinations, and sustainable wellness initiatives worldwide. Judged by an independent panel of industry experts and wellness leaders, the awards honour brands and properties that demonstrate exceptional guest experiences, operational excellence, and meaningful contributions to the evolving wellness landscape. Being shortlisted among leading international wellness brands further reinforces ELE|NA’s growing presence on the global wellness stage.

The nomination for Worldwide Luxury Hotel / Resort Spa of the Year recognises the exceptional wellness experiences offered at ELE|NA Elements of Nature at OZEN RESERVE BOLIFUSHI. Located in the serene island setting of the Maldives, the spa offers a holistic approach to wellbeing through thoughtfully designed spa journeys that integrate therapeutic traditions, modern wellness science, and immersive sensory experiences. With luxurious tranquil overwater treatment rooms and personalised wellness programmes, guests are invited to reconnect with balance, relaxation, and vitality.

The Sustainable Spa of the Year nomination for ELE|NA Ayur at OBLU NATURE Helengeli by SENTIDO, is the only representative from the Maldives that is shortlisted in this category. It highlights the brand’s commitment to conscious wellness practices, sustainability-led initiatives, and environmentally responsible spa operations. Sustainability is thoughtfully woven into the guest experience through interactive workshops and mindful activities. Further strengthening its commitment to responsible wellness, ELE|NA has achieved the Gold Standard accreditation from Sustainable Wellness, a non-profit organisation established in 2020 that provides independent sustainability guidance and benchmarking for the wellness industry.

Being recognised across both luxury wellness and sustainability categories reflects ELE|NA’s continued commitment to redefining holistic wellbeing experiences. This marks an important milestone in ELE|NA’s journey of creating meaningful, conscious, and transformative wellness experiences rooted in nature, innovation, and mindful hospitality.

Designed to be adaptable across resort and spa environments, ELE|NA’s Wellness Your Way™, philosophy and sustainability framework continue to demonstrate how mindful wellness practices can enhance both guest experience and long-term value creation. Through experiential workshops, responsible spa operations, and holistic wellbeing concepts rooted in nature, ELE|NA is helping shape the future of sustainable wellness hospitality in the Maldives, India and beyond.

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