News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Lifestyle
Through Foo’s eyes: Oaga Art Resort’s festive season celebrates soul of Maldives
This 2025-2026 festive season, Oaga Art Resort invites guests to experience the Maldives through the eyes of Foo, the island’s timeless and playful curator and storyteller. With every performance, every craft, and every meal, Foo brings the spirit of the islands to life, creating a celebration rooted in homegrown creativity, culture, and tradition.
A Celebration of Local Talent
Central to this year’s festivities is a line up of 100% Maldivian artists. From soulful solo performers and dynamic duos to vibrant bands and rhythm driven DJs, the resort’s programme showcases local creativity across multiple genres. This season, Maldivian artistry takes centre stage, allowing guests to connect with the islands’ authentic rhythm and spirit at every turn.
Flavours of the Maldives
Culinary storytelling forms the heart of the festive experience. Guests can savour local flavours and voyage around the Maldives through Mama’s Food Cart, a rotating palm leaf cart based at Kaa Kada, the main restaurant at Oaga Art Resort. Each week, a local woman from a different island shares her signature dish, bringing the unique tastes and traditions of her home to the table and offering a delicious journey across the atolls.
Hands On Cultural Experiences
In collaboration with Kiyavahi, a cultural studio dedicated to authentic Maldivian experiences, guests can engage directly with the living crafts of the islands. Workshops, open air installations, and interactive storytelling spaces bring traditional artistry to life, including kasabu gethun (embroidery), thundu kunaa (mat weaving), roanu veshun (coir rope making), fangi viyun (thatch weaving), and liyelaa jehun (lacquer work).
Beyond craft, the festive season comes alive with the rhythm of traditional Boduberu, presented in collaboration with Kiyavahi, giving guests a taste of Maldivian music and heritage.
Endless Artistry Across the Island
Oaga’s evolving Rahvehi artist team brings creativity to every corner of the resort. From visuals and dance to movement-based performances and more, guests will encounter pop-up shows throughout the festive period, each crafted to surprise, delight, and evoke the vibrant spirit of the Maldives. This multi-talented team ensures that artistry is not confined to a stage but woven into every step of the guest experience.
A Maldivian Story in Every Celebration
This festive season, Oaga Art Resort celebrates tradition and creativity with a Koadi-inspired Christmas Tree, a homage to Maldivian heritage. Koadi, a hand-crafted pole adorned with intricately woven palm leaves and flowers, is traditionally presented as an umbrella-like design during Eid Al -Adha. Alongside this, botanical Christmas trees across the island bring natural beauty and sustainability to the celebrations.
Guests can also look forward to a spectacular New Year’s Eve, with fireworks and a night-long celebration of music, performance, and storytelling. The festivities feature high-impact Boduberu and fire-led performances that feel both ancient and primal, theatrical dining experiences, and island storytelling that captivates and moves audiences. Curated musical nights and art-led shows create a rhythmic celebration where culture, creativity, and energy build continuously over the course of the season.
Step Into the Story
This festive season, Foo invites guests not merely to witness the Maldives, but to live it. Every melody, every handcrafted detail, and every culinary creation becomes part of a larger story, a celebration of individuality, creativity, and the timeless soul of the islands.
Some stories aren’t written. They are discovered, felt, and lived.
For art lovers and creative souls seeking a Maldivian escape, Oaga Art Resort’s Greatest All-Inclusive Plan re-defines the very essence of an all-inclusive holiday. Dive into Free Flow art sessions, find your rhythm with Dance Lab movement and dance experiences, savour Floating Meals through the day, embark on captivating excursions, enjoy thrilling motorised watersports, and so much more.
Nestled in North Malé Atoll, Oaga Art Resort is a 45-minute speedboat ride from Velana International Airport near Male’. This intimate island features 60 vibrant beach and overwater villas, unique cart-style dining experiences, and a spa deeply inspired by Maldivian traditional healing practices. Oaga Art Resort stands as a true creative hub, offering sensory-rich experiences thoughtfully curated by both local and visiting Maldivian artists and craftspeople.
Discover your next inspiration at www.oagaresorts.com and book your stay; an unforgettable artistic journey awaits!
Celebration
Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing
Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.
Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.
Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”
This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.
Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.
“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.
With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.
Cooking
Cooking with culture: Maldivian Kandu Kukulhu at Sun Siyam Vilu Reef
At Sun Siyam Vilu Reef, Maldivian cuisine is celebrated not simply as nourishment but as an expression of island heritage and identity. Among its most significant traditions is the preparation of Kandu Kukulhu, the Maldives’ signature rolled tuna curry. Rooted in local custom and passed down through generations, the dish forms the centrepiece of the resort’s weekly Maldivian cooking classes, offering guests an intimate introduction to the flavours, techniques, and narratives that shape the islands. As part of the resort’s signature culinary journey, it brings Maldivian culture to life through authentic tastes and thoughtful storytelling.
Deeply embedded in local tradition, Kandu Kukulhu reflects centuries of craftsmanship and care. At Vilu Reef, the cooking class is led by the resort’s Maldivian chefs, who demonstrate each stage with the precision and intuition inherited through long-standing practice. Guests learn how to slice the tuna, layer it with aromatic spices, and bind the rolls with coconut or pandan leaf. As the curry gently simmers in coconut milk, its aroma fills the air, offering a vivid portrayal of everyday island cooking—an experience that resonates long after the final tasting.
Kandu Kukulhu, which translates to “chicken of the sea,” is a quintessential Maldivian tuna curry and a powerful tribute to the nation’s enduring connection to the ocean.
“Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” said Chef de Cuisine Mohamed Hameed, known as Chef Printey. “It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”
The cooking class forms a key part of the Maldivian Roots Signature Experience, which highlights the flavours, crafts, and cultural expressions that define the Maldives. It reflects Sun Siyam’s philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. The experience is available to all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.
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