News

Chinese become world’s biggest travel spenders

Published

13 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Awards

Tripadvisor recognises three Atmosphere resorts among global top 10%

Published

9 hours ago

June 24, 2026

m@ldives

Atmosphere Hotels & Resorts has announced that three of its standout properties—Atmosphere Kanifushi Maldives, RAAYA by Atmosphere, and VARU by Atmosphere—have been recognised by Tripadvisor as part of the top 10% of hotels worldwide, based on exceptional guest reviews and ratings over the past year. This builds on a strong legacy of Travellers’ Choice Awards, with Atmosphere Kanifushi Maldives consistently recognised over the years, RAAYA by Atmosphere marking its second consecutive win, and VARU by Atmosphere extending its streak of consecutive awards since 2021.

This prestigious recognition highlights the brand’s continued commitment to delivering elevated, guest-centric experiences rooted in authentic Maldivian hospitality, thoughtful design, and curated holiday plans and offerings.

The accolade reflects consistent positive feedback from travellers across the globe, celebrating everything from personalised service and culinary excellence to immersive island experiences. Each of the three awarded resorts offers a distinct identity while maintaining the brand’s positioning, “A New Experience Awaits.”

Atmosphere Kanifushi Maldives offers a vibrant island escape defined by spacious villas, lush natural surroundings, and a lively yet relaxed atmosphere. Known for its seamless Kanifushi Plan™, the resort delivers exceptional dining, engaging experiences, and warm, intuitive service that consistently resonates with guests seeking both comfort and adventure in the Maldives.

RAAYA by Atmosphere invites you into a luxurious world shaped by nature and imagination in Raa Atoll. Drift across crystal lagoons and indulge in a premium all-inclusive island escape where every detail is effortlessly taken care of. Relax in nature’s embrace surrounded by our architectural grace and embark on a journey of immersive experiences for couples, families, and friends alike.

VARU by Atmosphere is celebrated for its refined elegance and effortless experience, located just a short transfer from the airport. Combining modern architecture with authentic Maldivian warmth, the resort delivers personalised service, diverse dining options, and a tranquil yet sophisticated setting that continues to earn high praise from guests worldwide.

Building on this achievement, Atmosphere Hotels & Resorts continues to strengthen its portfolio across the Maldives and beyond, with a focus on innovation, sustainability, and authentic guest engagement.

Awards

Villa Nautica named among Maldives’ best resort pools by Travel + Leisure

Published

11 hours ago

June 24, 2026

m@ldives

Villa Nautica has once again been recognised by the Travel + Leisure Luxury Awards Asia Pacific, with its signature infinity pool named among the best resort pools in the Maldives. The recognition marks four consecutive years of Travel + Leisure honours for the resort’s pool experience, following its top spot win as Best Resort Pool in the Maldives in 2025.

Set along the edge of the island in North Malé Atoll, Villa Nautica’s 1,350-square-metre infinity pool has become one of the resort’s defining spaces. Designed not simply as a place to swim, but as a social and restorative heart of the island, the pool brings together open ocean views, relaxed lounging, shaded corners and a seamless connection to the sea beyond.

The space was curated with a sense of easy island living in mind. Mornings begin with slow swims and coffee from nearby Press & Pot, afternoons unfold between sun loungers and poolside refreshments, and by sunset, the water mirrors the changing sky. It is a setting made for both quiet pause and shared holiday moments.

What makes the pool stand out is its balance of scale and atmosphere. Expansive without feeling overwhelming, elegant without feeling formal, it captures Villa Nautica’s approach to contemporary Maldivian hospitality: stylish, effortless and deeply connected to its surroundings.

Located just 20 minutes by speedboat from Velana International Airport, Villa Nautica continues to appeal to travellers looking for a resort experience that feels both accessible and elevated. The latest recognition from Travel + Leisure further cements the resort’s infinity pool as one of the Maldives’ most memorable places to swim, gather and linger by the water.

Cooking

A culinary journey across the globe at Centara Grand Lagoon Maldives

Published

17 hours ago

June 24, 2026

m@ldives

Set within the tranquil waters of North Malé Atoll, just a short luxury speedboat journey from Velana International Airport, Centara Grand Lagoon Maldives presents a refined expression of contemporary Maldivian living. Elegant overwater and beachfront villas and residences are thoughtfully designed with modern amenities, offering privacy, comfort, and a seamless connection to the island’s breathtaking natural surroundings.

At the heart of the resort lies a curated culinary world defined by six distinctive restaurants and four chic bars, each elevating dining into an immersive journey of flavour, atmosphere, and discovery. From interactive live cooking stations and theatrical Teppanyaki and tandoor experiences at The Gallery, to the refined Mediterranean character of Bluefin, every venue offers a distinct interpretation of global and island-inspired cuisine. Suan Bua reimagines authentic Thai flavours through a contemporary lens, while Acqua brings the warmth of Italian coastal dining to the Maldives. The Sailhouse offers relaxed beachfront dining in an open-air setting, and The Club provides a refined space for breakfast, sundowners, and canapés, defined by curated culinary moments and elevated service.

Complementing these are four distinctive bars: Coco Drift, a swim-up bar with views of the horizon; Sunset Social, featuring catamaran-style seating where golden-hour views meet signature cocktails; Rum Bar, a relaxed tropical escape with infused spirits and island-inspired cocktails; and Dolphin Bar, a laid-back swim-up venue for light refreshments and all-day leisure.

Beyond dining, the resort offers a holistic lifestyle experience anchored by three distinctive wellness concepts: SPA Cenvaree Retreat and SPA Cenvaree, delivering restorative wellbeing journeys through signature Thai-inspired therapies rooted in traditional healing philosophies; and Candy Spa, a vibrant concept designed for younger guests. Multiple kids’ clubs and E-Zones create engaging environments for children and teens, while fully equipped fitness centres support active wellbeing throughout the stay. A curated selection of water sports and marine adventures further enriches the experience, inviting guests to explore the lagoon through movement, discovery, and connection with nature.

Together, these elements define a seamless and elevated island experience where refined living, culinary artistry, wellness, and recreation come together in harmony, positioning Centara Grand Lagoon Maldives as a distinctive expression of modern Maldivian hospitality.