News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Love

From beachfront dining to spa rituals: Valentine’s Day at The Westin Maldives

Published

13 hours ago

February 7, 2026

m@ldives

As Valentine’s Day approaches, The Westin Maldives Miriandhoo Resort invites couples to celebrate their love story in one of the world’s most romantic settings. Nestled in the Maldives’ first UNESCO Biosphere Reserve, the resort has curated an exceptional collection of experiences, from intimate beachfront dining under the stars to rejuvenating couples’ spa rituals and exclusive romantic activities. Every detail has been thoughtfully designed to make Valentine’s Day a memory that lasts a lifetime.

For couples seeking the ultimate intimate experience, the resort’s Destination Dinner offers an unparalleled romantic journey by the beach. Set against the backdrop of the Indian Ocean, with the gentle sound of waves and a canopy of stars overhead, guests will indulge in a meticulously crafted seven-course premium tasting menu prepared by a dedicated private chef. This exclusive experience includes one bottle of premium champagne, a romantic beach setup, and a fresh flower bouquet to mark the special occasion. Each course is designed to delight the senses, combining fresh, seasonal ingredients that celebrate both international flavors and local Maldivian influences.

For those who appreciate the artistry of Japanese cuisine, The Pearl restaurant presents a special Valentine’s Day dinner featuring a five-course Japanese set menu showcasing premium ingredients and masterful preparation, complemented by one bottle of champagne to toast to love. Stunning ocean views add the perfect touch, creating a romantic atmosphere.

No romantic escape is complete without moments of pure relaxation and connection. The Westin Maldives’ Heavenly Spa Signature treatment for couples offers an immersive wellness experience designed to bring partners closer together. This treatment delivers effective and immediate relaxation through long, flowing movements and therapeutic techniques at various pressure levels, complemented by enriching oil blends that leave couples with an enhanced sense of well-being. In the tranquil sanctuary of the spa, surrounded by the natural beauty of the Maldives, couples can unwind together and reconnect on a deeper level.

The Valentine’s Day experience extends beyond dining and spa treatments. Couples can enhance their romantic getaway by embarking on a magical sunset cruise as the sun paints the sky in brilliant hues of orange and pink. Alternatively, couples can start the day with a private yoga session, where a wellness specialist guides them through mindfulness and movement.

To make this Valentine’s Day even more special, The Westin Maldives Miriandhoo Resort is offering the “Escape to More” package, featuring a complimentary upgrade to All-Inclusive meal plans with three meals per day, unlimited beverages, and minibar. Couples can retreat to expansive villas, each featuring the signature Westin Heavenly® Bed for restorative sleep, along with panoramic ocean views or direct lagoon access for private swimming and snorkelling.

Plan your romantic getaway at westin-maldives.com.

Love

Romance on the menu: Maagiri Hotel curates Valentine’s dining and desserts

Published

13 hours ago

February 7, 2026

m@ldives

This Valentine’s Day, Maagiri Hotel invites couples and food lovers to celebrate romance with an indulgent dining experience and beautifully crafted desserts, thoughtfully curated to make the day truly special.

Maagiri Hotel will be hosting a Valentine’s Dinner featuring a full-day set menu, available during two dining periods: 12:00 pm to 3:00 pm for lunch and 7:00 pm to 11:30 pm for dinner. The specially designed 5 course menu offers a wide variety of exquisite dishes, perfectly paired with an elegant ambiance for an unforgettable Valentine’s celebration. From a refreshing welcome drink and comforting starters to elegant seafood or premium grilled meats, each dish is crafted to celebrate love. The evening concludes with handcrafted chocolates and warm beverages, creating a memorable and intimate celebration for couples.

In addition to the dining experience, Maagiri Hotel is also offering exclusive Valentine’s Day dessert boxes, ideal for gifting or sharing with your loved ones. Guests may choose from dessert boxes, each crafted with premium ingredients and artistic presentation:

Mini Hearts Dessert Box–Four heart-shaped mini cakes featuring different exquisite flavours
Macaron Box–A box of six handcrafted macarons filled with silky chocolate ganache
Chocolate Covered Strawberries Box–Six fresh strawberries dipped in decadent silky chocolate

Celebrate love, indulgence, and togetherness this Valentine’s Day at Maagiri Hotel, where every detail is designed to create sweet memories.

Orders and reservations can be made by calling 331 8484 or 722 8484, or by texting via Viber on 722 8484.

Featured

Sun Siyam Resorts marks Valentine’s season with multi-resort celebrations

Published

21 hours ago

February 7, 2026

m@ldives

Sun Siyam Resorts is inviting couples to celebrate Valentine’s season across its collection of Maldivian island resorts, with each destination offering a distinct rhythm and character. From unhurried island experiences to celebrations shaped by nature and shared moments, the programme presents couples with a range of intimate ways to reconnect in settings designed to feel personal and considered.

At Sun Siyam Iru Fushi, Valentine’s celebrations will take place from 12 to 14 February, unfolding through a series of tailored experiences focused on togetherness. The programme includes floating breakfasts, sunset moments in private pool villas, secluded island picnics and snorkelling excursions. Evenings feature experiences such as Cinema by Moonlight on the water, live DJ sessions and couple-focused spa rituals, creating a balance between relaxed romance and private time.

From 11 to 14 February, Sun Siyam Iru Veli will present a Valentine’s programme centred on candle-lit dining, beachfront gatherings and personalised experiences across lagoon and sandbank locations. Live performances by Maldivian saxophonist Shahy Siraj will accompany sunsets and evening celebrations, offering couples a setting designed to feel relaxed and timeless.

Throughout February, Sun Siyam Vilu Reef will host a month-long Valentine’s journey inspired by coastal tones and slower-paced island living. The programme includes outdoor dining experiences, sunset performances, beachside theatre and personalised couple activities across dining, spa and excursions, inviting guests to engage with a more extended celebration of the season.

At Siyam World, Valentine’s Day on 13 and 14 February will be marked by a more expressive programme where romance is paired with music, performances and island-wide dining experiences. The celebrations culminate in a signature Valentine’s show, presenting a high-energy approach to the occasion.

From 13 to 20 February, Sun Siyam Olhuveli will offer a week-long Valentine’s escape focused on shared experiences, food and island life. The programme includes evening performances by DJ Slim Belghith and a culinary residency by Italian chef Francesca Gambacorta, alongside beachfront dining, wellness experiences and activities designed for couples to spend time together at a relaxed pace.

Across the Sun Siyam portfolio in the Maldives, Valentine’s season is defined by time spent together through shared meals, music, unhurried days and the natural island setting. Couples are invited to explore seasonal offers and programmes across the collection via the Sun Siyam Resorts website.