News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
News
Sun Siyam Iru Veli organises tree planting activity for Earth Day
In celebration of Earth Day 2026, Sun Siyam Iru Veli, part of the Privé Collection within the House of Sun Siyam, hosted a purposeful evening inspired by this year’s global theme, Our Power, Our Planet. The evening brought together guests and team members for a meaningful tree planting ceremony along the shores of Magoodhoo Beach. It was an evening dedicated to celebrating the belief that everyday actions can lead to lasting environmental progress through collective, community-led effort.

The bamboo planted during this ceremony was chosen with purpose, representing more than a symbolic gesture. This fast-growing plant absorbs high levels of carbon dioxide, releases generous amounts of oxygen, and regenerates naturally from its root system. For small islands, it offers a thoughtful and space-efficient solution that supports greener landscapes while helping protect fragile coastlines. The planting also builds on a growing legacy at Magoodhoo Beach, where coconut trees planted during last year’s Eid celebrations are now thriving, adding new life and shade to the island’s natural beauty.

Sustainability at Sun Siyam Iru Veli is a year-round commitment shaped through everyday action. Earlier this April, 29 team members took part in a recycling training session led by the resort’s Training and Quality Assurance team, reinforcing environmental awareness across departments. Fresh herbs and produce grown on the island, including chillies, limes, coriander, rosemary, and pandan leaves, are incorporated into culinary experiences across the resort. Craftsmanship also plays a meaningful role, with statement planters, tabletops, and other design elements created in-house by the resort’s skilled engineers and carpenters using repurposed materials, reducing waste and transport impact while adding character and authenticity.

These initiatives reflect Sun Siyam Iru Veli’s year-round commitment to thoughtful hospitality, responsible island living, and the values of Sun Siyam Care. They are guided by a belief that meaningful progress is shaped through consistent action, and the resort remains dedicated to preserving the beauty of its surroundings while creating impactful experiences for the guests.
News
The Westin Maldives Miriandhoo Resort engages guests in Earth Day initiatives
The Westin Maldives Miriandhoo Resort marked Earth Day with a resort-wide celebration that brought guests closer to the destination’s natural environment and the sustainability practices that help preserve it. From coastal protection to responsible dining, the program was designed as a hands-on experience, reflecting the resort’s ongoing focus on sustainable operations and meaningful guest engagement.
The day began with a behind-the-scenes sustainability tour, inviting guests to step into the resort’s back of house to discover the facilities and initiatives that support its environmental efforts. The tour then led into a tree-planting activity, where guests planted Sea Lettuce and coconut trees. Selected for their strong root systems, Sea Lettuce trees can hold sand in place, making them particularly effective in reducing erosion and strengthening coastlines against wind and waves.

Guests were also invited to take part in a Lagoon Health Check, a guided coastal walk focused on monitoring shoreline conditions and collecting any waste found along the way. Nestled in the Baa Atoll UNESCO Biosphere Reserve, the island is surrounded by crystal-clear waters where vibrant marine life thrives, making the experience as much about appreciation as it is about care. Through this proactive check, guests helped ensure the surrounding environment remains healthy and free of waste, reflecting the idea that sustainability is strengthened through consistent attention.
The celebration concluded with Garden to Plate, an elevated dinner that officially launched the resort’s new garden dining experience. Set amid lush greenery at a beautifully styled table decorated with seedlings and a flowing water fountain, the evening showcased a menu inspired by local ingredients harvested from the garden and demonstrated how thoughtful sourcing can shape a more sustainable dining culture. The multi-course menu included the resort’s signature Garden Salad, Tuna Tartare featuring local catch, and Executive Chef Alberto’s signature Mushroom Risotto.
The Westin Maldives Miriandhoo Resort continues to advance broader environmental progress through efforts such as harnessing solar power and its recent Green Globe certification, reflecting the resort’s long-term commitment to sustainability across its operations.
To learn more about responsible travel at The Westin Maldives Miriandhoo Resort, or to plan a rejuvenating tropical escape, visit westin-maldives.com.
News
The Ritz-Carlton Maldives, Fari Islands expands Summer Collective programme for 2026
The Ritz-Carlton Maldives, Fari Islands has unveiled the return of its highly anticipated ‘Summer Collective’ for 2026, a season-long series of immersive moments designed to celebrate nature, wellness, culture, and creativity across the islands. Set against one of the world’s most extraordinary ocean landscapes, this year’s edition expands its programming with global talent, signature partnerships, and island-wide activations for all ages.
From June through August, the resort transforms into a living canvas of discovery bringing together celebrated wellness leaders, artists, chefs, and environmental advocates, creating opportunities for families to connect, explore, and learn together. Each element is thoughtfully curated to inspire curiosity, deepen connection, and foster meaningful engagement with the surrounding marine and island environment.

Younger visitors are welcomed through Ritz Kids, where interactive programming blends education, play, and purpose, while adults explore world-class wellness, culinary artistry, and cultural immersion across the resort’s iconic spaces.
June – Environment, Wellness, and Fifth Anniversary Celebrations
June marks the opening of the Summer Collective with a month dedicated to environment, ocean preservation, wellness, and celebration, anchored by the fifth anniversary of the resort’s opening. Throughout the month, guests can enjoy a dynamic lineup of island-wide bar takeovers from June 6-8 led by world-class mixology talent from Asia’s 50 Best Bars, such as The St. Regis Bar Jakarta, Punch Room Tokyo, and Bar Sathorn.

Environmental and ocean awareness programming offers immersive workshops, talks, and excursions led by the resort’s Naturalists, focusing on marine ecosystems, sustainability, and conservation that encourages families to discover and protect the ocean together. This is complemented by Visiting Hero eco-journalist Sarah Roberts from June 10-14, as well an ongoing collaboration with conservation partners, including the Olive Ridley Project, an official partner from June onwards.
The weekly Summer Collective calendar in June centres on restorative, nature-led experiences, with offerings such as a Kombucha Masterclass, daily fitness sessions, and engaging, educational environmental challenges designed for younger guests. Wellness takes center stage through Deep Blue Presence, the resort’s new emotional signature philosophy, brought to life through a three-day “Blue”-themed immersive journey led by yoga instructor Anabella Landa from June 20-22. The retreat, part of the Masters of Crafts:
Essence of Balance, honours both International Yoga Day and the launch of Deep Blue Presence with sunrise yoga, oceanfront breathwork, sound healing, and restorative spa rituals designed to align body, breath, and ocean energy.

July – Surf, Movement, and Adventure
July is dedicated to surf, movement, and ocean connection, highlighted by the return of world-renowned surfer Nic von Rupp, who will host a dedicated Surf Retreat from July 1-11. A great activity for families, guests of all ages are invited to engage in guided surf lessons across beginner, intermediate, and advanced levels, alongside inspiring talks on resilience and life in the ocean.

Building on this energy, the island’s weekly programming brings the theme to life through a dynamic mix of recreation, fitness, and marine exploration. Guests can take to the water with experiences such as turtle snorkelling, shark quests, and sunset dolphin cruises, or deepen their connection to the marine world through naturalist-led activities including coral regeneration, lagoon life discovery, and island ecosystem explorations. On land, sport-driven moments range from pickleball, padel, tennis clinics to beach volleyball, high-energy workouts, and sunrise yoga, encouraging movement at every pace. Creative workshops like surfboard painting and eco-craft sessions offer a more relaxed, yet still ocean-inspired, expression of the theme.
August – Art, Culture, and Vibrant Fari Islands Festival
August brings the Summer Collective to a creative and cultural crescendo, blending art, culinary innovation, wellness, and environmental storytelling. From August 13-15, the Fari Islands Festival presents a multidisciplinary cultural showcase featuring Wagyu Mafia’s culinary residency with three immersive beachfront dining moments at Beach Shack. Artist Tomislav Topic leads an expressive art collaboration through hands-on oil pastel workshops, alongside a curated island-wide exhibition and a site-specific installation at EAU Bar. The Olive Ridley Project will bring one Visiting Hero while wellness and lifestyle partnerships with Bamford and REFY by Jess Hunt, further enrich the stay through curated gifting, beauty rituals, and immersive wellness touchpoints.

Extending this creative spirit across the month, daily activities invite all ages to engage with art and nature in meaningful, hands-on ways. Experiences range from textured canvas painting, ceramic sculpting, and mosaic-making to playful workshops such as reef-inspired art, ocean slime creation, and tropical tie-dye. Marine discovery remains central, with naturalist-led sessions alongside interactive elements such as VR ocean adventures and guided lagoon snorkelling. Wellness continues with grounding rhythm of yoga, meditation, and beach fitness. Together, these elements create a thoughtfully layered program where artistic expression and environmental awareness come together in a distinctly island-inspired setting, designed to be enjoyed across generations.

To complete a summer of connection, the resort invites guests to experience the Maldives through its‘Embrace Island Life’ offer across its portfolio of private island resorts. Available to book now for stays through December 23, 2026, with a minimum four-night stay required, the offer is designed for a seamless and rewarding island escape. Inclusions such as daily breakfast and dinner, return transfers, create an effortless way to reconnect in one of the world’s most extraordinary destinations. More details are here.
For more information, please visit the resort’s website.
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