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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Fushifaru Maldives unveils festive programme for Chinese New Year 2026

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Fushifaru Maldives has announced a special programme to mark Chinese New Year 2026, with a series of festive activities and dining experiences scheduled from February 15 to 17.

The resort said the celebrations are designed to offer guests a relaxed island escape focused on togetherness, wellness and shared dining. Throughout the three-day period, guests will be able to enjoy a daily Chinese Tea Corner at Fanihandhi Bar, providing a dedicated space to gather and unwind during the festivities. Selected spa treatments will also be offered with special savings during the celebration period.

The main event is planned for Lunar New Year’s Eve, when the resort will host a family BBQ dinner at Raakani Restaurant. The evening will conclude with a fire show, intended to mark the arrival of the Year of the Horse and symbolise renewal and prosperity.

In addition to the scheduled events, Fushifaru Maldives will make its signature dining experiences available throughout the holiday period. Options include private beach dinners, in-villa dining, sandbank picnics and sandbank hut experiences, offering guests a range of settings for family gatherings and couples.

The celebrations will conclude on Lunar New Year Day with family-oriented activities, including a Red Packet Hunt, followed by a Lunar New Year Hot Pot Night at Raakani Restaurant.

Fushifaru Maldives said the programme has been designed to suit both family holidays and romantic escapes, combining dining, leisure and island experiences in a festive setting. Further details on the full programme and offerings are available through the resort’s Chinese New Year brochure and online gallery.

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‘Endless Summer’ brings wellness and family escapes to Westin Maldives Miriandhoo Resort

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Known for its turquoise lagoons and impossibly soft white sands, the Maldives continues to rank high on the bucket lists of travellers in search of an ideal island escape. The Westin Maldives Miriandhoo Resort invites travellers to plan their next escape through its exclusive ‘Endless Summer’ offer, designed for those seeking perpetual sunshine, effortless island living, and holistic wellness.

For a limited time, guests can escape to this year-round summer paradise and recharge in the resort’s wellness sanctuary with a comprehensive package that transforms an ordinary vacation into an extraordinary wellness journey. This exclusive offer is valid for two guests and available to book from now until February 28, 2026, with a minimum four-night stay, for stays through December 20, 2026.

The Endless Summer offer features a Full Board meal plan that ensures guests are nourished throughout their stay, with daily breakfast at Island Kitchen and their choice of lunch and dinner at either Island Kitchen or Hawker. The culinary experience is further elevated with a one-time dinner at The Pearl, the resort’s signature Japanese restaurant, where guests can savour expertly crafted dishes while taking in breathtaking ocean views.

Families are especially welcome with this offer, as children under 12 eat free, making it an ideal choice for memorable multi-generational getaways. Each stay also includes USD 150 in resort credit, allowing guests to personalise their experience with spa treatments, excursions, or special dining.

The wellness-focused package invites guests to embrace the resort’s complimentary recharging activities, including rejuvenating Yoga sessions, invigorating scenic running routes, and fun-filled water volleyball. Young travellers can enjoy enriching experiences at the Westin Family Kids Club, while fitness enthusiasts have 24/7 access to the state-of-the-art WestinWORKOUT® Fitness Studio, ensuring wellness routines remain uninterrupted.

For those drawn to the Maldives’ legendary marine life, the package includes complimentary snorkelling equipment and one-hour kayaking sessions, perfect for exploring the vibrant underwater ecosystem of Baa Atoll. Guests can also enjoy the multipurpose court, offering additional opportunities for active recreation during their stay.

Nestled within the UNESCO Biosphere Reserve of Baa Atoll, The Westin Maldives Miriandhoo Resort presents a holistic wellness retreat inspired by nature and designed for shared moments of restoration. Contemporary overwater and beach villas provide generous space for couples and families, while nearby Hanifaru Bay draws marine enthusiasts each year with its seasonal gatherings of manta rays. Those seeking cultural immersion can join the resort’s weekly Liye Laajehun workshops, discovering traditional Maldivian craftsmanship as part of Good Travel with Marriott Bonvoy.

Whether planning a romantic escape, a family getaway, or a restorative solo retreat, the Endless Summer offer delivers an unforgettable island experience in one of the Maldives’ most pristine locations. Begin your journey at westin-maldives.com.

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Kandooma champions collaboration as cornerstone of sustainability progress

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At a time when the global tourism industry is being called upon to take greater responsibility for its environmental and social footprint, Holiday Inn Resort Kandooma Maldives is reinforcing a clear message: meaningful sustainability progress is not possible in isolation. Collaboration, transparency and partnerships are essential to achieving long-term impact.

In 2025, the resort placed sustainability and regeneration firmly at the centre of its operations, taking the decisive step to be independently audited as part of the process to achieve Green Globe certification. According to General Manager Mark Eletr, the process underscored the importance of working alongside like-minded partners to tackle some of the Maldives’ most complex sustainability challenges – particularly waste management.

“Waste is one of the most difficult aspects of sustainability for any island resort, but it is also a destination-wide challenge,” said Eletr. “As an archipelago, the Maldives faces unique constraints, and no single resort can solve these issues alone. Collective effort and shared responsibility are critical.”

Eletr emphasises that guest education is a critical first step in effective waste management and resource conservation, alongside working closely with procurement partners to reduce packaging and replace materials such as polystyrene and single-use plastics with more sustainable alternatives.

“It’s an uncomfortable reality we face, but education is fundamental to addressing these challenges,” he said.

“Many visitors don’t always realise that the Maldives is an island nation where each resort operates like a self-contained village, responsible for everything from wastewater treatment and drinking-water production to the management of all waste streams. There are no quick fixes – only sustained action, cooperation, and a collective willingness to rethink how we operate.”

He cites a simple but powerful example: “In many of our guests’ home countries, waste systems are highly advanced, with compulsory recycling, careful sorting, and specialised collection for hazardous items such as batteries. Here in the Maldives, we do not yet have safe, large-scale facilities to process certain materials. That is why we ask guests to take used batteries home with them, where they can be disposed of responsibly through established recycling systems.”

Rather than viewing these challenges as insurmountable, Kandooma has embraced collaboration as a catalyst for progress. While the resort acknowledges it is still early in its journey, Eletr believes sharing both successes and lessons learned is vital.

“For us at Kandooma, building partnerships has been transformative. Even small wins matter if they encourage others to take their first steps, adapt our ideas, or find solutions that work for them,” he said. “Opening ourselves up to scrutiny and criticism is part of that process. If we keep our efforts behind closed doors, we miss the opportunity to inspire change or discover better solutions together.”

During the Green Globe audit, Kandooma’s partnerships were closely examined, highlighting the role collaboration plays in strengthening sustainability outcomes.

In 2024, the resort partnered with Parley for the Oceans, supporting the Maldives tourism industry’s commitment to Parley’s AIR strategy – Avoid, Intercept, Redesign. Through this ongoing partnership, Kandooma actively intercepts plastic waste, participates in clean-ups on uninhabited islands, and continues to reduce single-use plastics across its operations, something that IHG Hotels & Resorts embraces globally as part of its Journey to Tomorrow.

In 2025, the resort established a partnership with Secure Bag, a company that purchases waste materials and transforms them into new, usable products. Guided by the belief that every resource deserves a second life, this collaboration supports a circular economy approach, reducing landfill impact while giving materials renewed purpose and value.

As a four-star resort, Kandooma recognises it does not have the same resources as ultra-luxury properties. Instead, it has embraced creativity and collaboration to support causes aligned with its values. One such partnership is with the Manta Trust, an organisation dedicated to the conservation of manta rays and their habitats.

Unable to fund a full-time, tertiary-qualified marine biologist on-site, the resort developed an alternative approach that engages guests directly. Kandooma introduced a collection of silver and gold manta ray pendants, with US$5 from every piece sold, donated to the Manta Trust.

“It’s a modest contribution, but it’s realistic, sustainable for our business, and it sparks conversations with our guests,” Eletr explained. “It brings people into the story of what we’re trying to protect and why it matters.”

Beyond this donation based effort, the resort also hosts the annual “Manta Month” each September to draw more attention to the graceful creatures which can be observed in their natural environment in the waters surrounding Kandooma.

As part of its commitment to openness, Kandooma has developed a publicly available Sustainability Guide, outlining key initiatives, partnerships and actions across environmental, social and governance areas. The guide known as the Green Book is accessible online and designed to inform guests, partners and industry peers alike.

Holiday Inn Resort Kandooma Maldives is proud to be Green Globe certified, joining a global community of tourism businesses meeting one of the industry’s most respected sustainability standards. Green Globe certification requires verified compliance with more than 40 rigorous criteria covering environmental stewardship, social responsibility, cultural heritage and sustainable management, with a strong emphasis on transparency, continuous improvement and measurable outcomes.

Looking ahead, Kandooma remains committed to strengthening partnerships, engaging guests in responsible travel choices, and contributing positively to the protection of the Maldives’ unique natural and cultural heritage.

For more information, visit the resort’s website

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