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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Machchafushi Island Resort integrates marine conservation, sustainable practices across operations

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Machchafushi Island Resort and Spa Maldives, part of the Centara Collection, offers an authentic Maldivian island experience that blends exceptional hospitality with dedicated environmental stewardship. Throughout the year, the resort reinforces its commitment to biodiversity protection, marine conservation, waste reduction, water management, and sustainable food practices, inviting guests to enjoy a meaningful holiday that creates lasting memories while making a positive impact.

Last year, the resort’s dedication to coral restoration and reef conservation has produced tangible results. Between March and November, the team planted five coral frames, each containing 80 coral fragments, restoring 20 to 25 square metres of reef. Throughout the year, a total of 35 frames in the coral nursery were monitored and nurtured, supporting the growth and survival of new coral fragments. With a 70% coral fragment survival rate, the resort actively cares for the surrounding lagoon, home to dozens of marine species. Guests can participate in these initiatives through coral gardening activities. In addition, guests contribute to the island’s reforestation efforts, supporting the national vision of planting five million trees across the Maldives by 2029, reflecting a long-term commitment to the environment. Programs such as World Coastal Cleanup Day include collaboration with the Dhangethi Island Council on tree planting initiatives, further strengthening environmental stewardship.

Keeping the seas clean remains a top priority, with regular lagoon clean-ups helping to preserve the pristine waters. Over 25 kilograms of mixed waste were removed during a recent clean-up, ensuring the lagoon remains vibrant and healthy. On land, responsible waste management practices include paper straws, bamboo cutlery, and reusable water bottles, eliminating single-use plastics entirely. Between January and October 2025, the resort recycled 6,305 kilograms of glass, 6,325 kilograms of plastic, and 5,795 kilograms of metal, demonstrating an ongoing commitment to a cleaner, more sustainable environment.

Water conservation is another key focus, with the resort’s Reverse Osmosis Plant producing 420 tons per 24 hours and daily water usage averaging 220 litres per guest. Reuse and recycling initiatives have grown significantly, with 3,000 cubic metres of water reused and 3,932 cubic metres recycled between January and October 2025, compared to 150 and 607 cubic metres in the previous year. Sustainable food practices are prioritised, with hydroponically grown produce including a variety of fruits, herbs, and vegetables accounting for 7 percent of onsite sourcing.

Sustainability is seamlessly integrated into every aspect of the guest experience. From overwater villas overlooking crystal-clear lagoons to immersive opportunities in marine and island conservation, guests can connect deeply with the natural beauty of the Maldives while making a positive impact. The island offers a truly authentic experience, where each moment is meaningful, and every encounter draws visitors closer to the sea, the land, and the thriving ecosystem.

Rainwater is carefully collected and stored, with both rainwater and treated water from the Sewage Treatment Plant efficiently used to irrigate gardens, nourishing plants while conserving freshwater resources. Lighting along the overwater walkways is fully powered by solar energy, reducing carbon footprint and reliance on conventional electricity.

Organic waste generated on-site is converted into rich, organic fertiliser through a composting system, which nourishes cultivated crops and garden plants while supporting sustainable agriculture in the surrounding community through donations to local farmers.

Within the villas, environmentally conscious choices are implemented, such as ceramic soap dispensers for guest amenities to minimise single-use plastics. Water boilers integrated with air conditioning units equipped with heat pump systems enable efficient production of hot water while optimising energy use.

Through these combined efforts, the resort not only minimises its environmental impact but also nurtures a lasting connection between guests, the community, and the natural world, creating experiences that are both memorable and responsible.

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Dhigali Maldives closes festive season with dynamic New Year’s Eve party

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The festive season at Dhigali Maldives concluded on a vibrant and memorable note, offering guests a series of celebrations that blended tradition, creativity, and island spirit. From a uniquely Maldivian take on Santa’s arrival to thematic experiences inspired by the elements, the resort transformed into a setting designed for joy and togetherness.

Christmas Eve brought guests to Capers, where a traditional buffet featuring a wide range of global flavours was accompanied by live music that set the festive tone. On Christmas Day, Santa Claus made his entrance not by sleigh but aboard a traditional bokkura, a gesture that delighted families gathered along the shoreline.

In the days leading up to New Year’s Eve, Dhigali Maldives presented a programme themed around “The Four Elements of Nature.” The series began on 27 December with Earth, featuring a jungle trail, grounded yoga sessions, and spa treatments. On 28 December, the celebrations moved to East for Water, highlighted by a floating bar and zorb ball acrobats performing across the pool. Air followed on 29 December with an aerial silk performance on the beach, and Fire brought the energy to a peak on 30 December with traditional Bodu Beru drumming and a fire dance illuminating the night sky.

The festivities culminated on New Year’s Eve at East Beach, where all four elements converged for an immersive celebration. Fire dancers, live performers, and a pyrotechnic display lit up the sky in vibrant colours. Hungarian DJ Regán Lili headlined the night with a set described as electric, her soundscapes resonating across the island and drawing guests to the dance floor as they welcomed the new year. It marked a striking finale to a season of celebration at Dhigali Maldives.

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Valentine’s at Milaidhoo: Collection of intimate island experiences

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In the heart of the Maldives, love finds its true rhythm. At Milaidhoo, a sanctuary for couples of all ages, romance isn’t forced, it’s allowed to unfold naturally. Whether you’re beneath a blanket of stars, beside the gentle waves of the ocean or in the peace of your own private hideaway, each moment is designed to help you reconnect with yourself, your partner and the unspoiled nature that surrounds you.

This Valentine’s, Milaidhoo invites you to write your own love story through an exclusive collection of experiences, each crafted to celebrate the beauty of togetherness.

Culinary moments

Lagoon Breakfast

Start your day in the most serene way with an indulgent breakfast served by the ocean, right in front of your villa. The soft morning light, calm waters and a bottle of Ruinart Rosé set the perfect tone for a day of love.

Chocolate-Making Class

Indulge your senses in a private chocolate-making experience with our talented pastry chef. Learn the art of crafting delicate chocolates, paired with M. Chapoutier Banyuls Bila-Haut Rimage for the perfect finish.

Sandbank Picnic

Escape to a secluded sandbank for a romantic picnic, complete with gourmet delights, chilled rosé and breathtaking views of the endless horizon.

Valentine’s Beach Dinner on 14th February 2026

Let the stars be your ceiling as you enjoy a four-course dinner by the ocean. From a 10-rose bouquet to champagne and a romantic flower bath awaiting you back at your villa, every detail is designed to make this night unforgettable.

Ocean Stories

Beneath the Blue

Swim hand-in-hand through the thriving marine world of Milaidhoo’s house reef, where colourful fish and graceful corals create an underwater backdrop for your love story.

Private Cruise on Saima

Set sail aboard Saima, Milaidhoo’s handcrafted Maldivian dhoni, for a private cruise through tranquil waters. The experience can be elevated with champagne and gourmet canapés.

Private Cinema on the Sandbank

Create your own private movie night beneath the stars. Soft sand beneath your feet, your favourite film playing and the ocean as your soundtrack. You can even add dinner to make the evening even more special.

Serenity Spa

Reconnection Ritual

A deeply rejuvenating 120-minute experience designed to bring you closer together. From a mindful arrival ritual to a signature couple’s massage using rose oil and finishing with a moment of recommitment over rosebud tea, this is the ultimate expression of love and connection.

Partner Yoga

Support each other in synchronised yoga poses designed to nurture trust, balance and connection.

Couples Floating Sound Bath

Float on warm waters as the soothing sounds of singing bowls and gongs deepen your connection, helping you to harmonise body, mind and spirit.

At Milaidhoo, Valentine’s isn’t just a day, it’s a feeling that lingers in every experience, every moment and every sunset. Amidst turquoise waters, white sands and the gentle hum of island life, couples are invited to slow down and rediscover what truly matters.

This Valentine’s, let Milaidhoo be the island where your love story is written.

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