News

Chinese become world’s biggest travel spenders

Published

11 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

Family

Exciting Easter adventures await families at Kandooma Maldives

Published

11 hours ago

April 1, 2025

m@ldives

Holiday Inn Resort Kandooma Maldives invites families to embrace the spirit of Easter with an exciting line-up of activities and themed experiences from 18 to 24 April 2025. Set on a private island in the South Malé Atoll, the resort offers the perfect setting for a memorable tropical Easter escape.

A Week of Wholesome Adventures at Kandoo Kids’ Club

The Easter celebrations centre around the Kandoo Kids’ Club, open daily from 8:00 am to 8:00 pm for children aged 4 to 12. Supervised by a caring and energetic team, it will offer a rotating schedule of themed activities, including nature exploration, wellness-focused fun, traditional Maldivian experiences, Easter celebrations, and ocean discovery that little VIPs will surely enjoy.

Island-Wide Easter Fun

Families can enjoy a week full of island-wide Easter activities. On Easter Sunday, 20 April, guests can participate in Easter card making, egg painting and decoration, and a festive Easter Egg Hunt. The evening will conclude with an International Easter Dinner Buffet at Kandooma Café, showcasing a diverse selection of global flavours, from roast lamb and seafood to bunny-themed treats and indulgent desserts.

Throughout the week, guests can also participate in various recreational activities, including sunset cruises, snorkelling adventures, volleyball matches, and an Easter-themed movie night under the stars.

Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, shared: “Easter is a time for families to come together, and at Kandooma, we’re proud to offer a setting where guests of all ages can connect, celebrate, and create special memories. Our team puts great care into crafting meaningful experiences, especially for our younger guests, and we’re excited to welcome families for a truly unforgettable Easter week.”

Plan the Perfect Family Escape

Families looking to make the most of Easter at Kandooma Maldives are encouraged to take advantage of the Family Getaway package. This special offer includes family-friendly accommodation, thoughtful amenities, memorable island experiences, and the added benefit of kids staying and dining for free. Terms and conditions apply.

For bookings and more information, visit https://maldives.holidayinnresorts.com/hotel-offers/family-getaway/. For the full Easter 2025 Brochure, visit https://holidayinn.aflip.in/HIRKM_EasterBrochure.html.

News

Celebrate sustainability, exclusive offers, meaningful connections at Banyan Tree Vabbinfaru, Dhawa Ihuru

Published

11 hours ago

April 1, 2025

m@ldives

Banyan Tree Vabbinfaru and Dhawa Ihuru, renowned for their luxury hospitality and sustainability ethos, continue to set benchmarks in eco-luxury experiences, community engagement, and environmental stewardship.

Banyan Tree Vabbinfaru Named Top 10 Maldives Resort by DestinAsian 2025

Banyan Tree Vabbinfaru has been honoured as one of the Top 10 Best Maldives Resorts at the prestigious DestinAsian Readers’ Choice Awards 2025, voted by luxury travellers from Asia-Pacific region. This accolade underscores the resort’s commitment to delivering authentic barefoot eco-luxury experiences while championing environmental conservation and fostering deep connections within the local community.

Exclusive Offer: Stay More, Pay Less, Save up to 30%

Guests planning an extended tropical getaway can now take advantage of the enticing “Stay More, Pay Less” offer available at both Banyan Tree Vabbinfaru and Dhawa Ihuru. This special promotion invites travellers to indulge longer in unparalleled luxury and experience the Original Maldives while enjoying savings of up to 30%, 100 USD resort credits along with other additional exclusive benefits. Full details of these exceptional offers can be found on the resorts’ official websites:

A Memorable Media Iftar Gathering

On 20 March 2025, Banyan Tree Vabbinfaru and Dhawa Ihuru proudly hosted a special Media Iftar Gathering to express heartfelt appreciation for the immense contributions of local media partners. The evening commenced with a warm Iftar at Sangu Garden, followed by a tranquil gathering at Madi Hiyaa – paying tribute to the media’s vital role in shaping and promoting Maldivian tourism both locally and beyond.

Honouring Earth Hour 2025

Reflecting a profound commitment to sustainability, Banyan Tree Vabbinfaru and Dhawa Ihuru joined millions worldwide in observing Earth Hour on 22nd March. Guests and associates began the evening with a serene sunset meditation. Following this peaceful reflection, a soulful acoustic performance illuminated by candlelight captivated attendees. As the resort lights dimmed, the shoreline came alive with beautifully illuminated 60+ signage, symbolising global unity in conservation and underscoring the powerful impact of collective, purposeful action.

Community Clean-up at Huraa Island

Reaffirming their dedication to environmental stewardship, associates and guests from both resorts joined the local community on Huraa Island for a significant clean-up effort. Working closely with the Huraa island council and local residents, the enthusiastic team collected nearly 100 kilograms of waste from critical mangrove areas. This monthly initiative reflects Banyan Tree Group’s ongoing commitment to “Embracing the Environment,” consistently demonstrated over the past 30 years.

Empowering Future Conservationists

In support of cultivating the next generation of marine conservationists, Banyan Tree Vabbinfaru hosted an educational visit from Himmafushi High School. Students and teachers participated in an interactive coral biology workshop, which included insightful sessions on the “Story of the Maldives,” marine conservation, and practical coral micro-fragmentation training. The programme concluded with students planting 110 coral fragments in the resort’s nursery, reinforcing their role as future environmental stewards.

Whether you’re seeking serene sanctuary, enriching experiences, or a deeper connection with the natural world and your loved ones, Banyan Tree Vabbinfaru and Dhawa Ihuru invite you to escape, explore, and rediscover the Original Maldives in barefoot eco-luxury.

Drink

Le Méridien Maldives Resort’s La Vie: Reimagined adults-only bar, pool experience

Published

11 hours ago

April 1, 2025

m@ldives

Le Méridien Maldives Resort & Spa unveils La Vie, a refreshed concept for its adults-only bar and pool, formerly known as Riviera Bar. Framed by breathtaking ocean views, La Vie embodies the French philosophy that “life is too short to drink bad wine,” offering a refined yet relaxed escape for guests to Savour The Good Life.

Nestled along the pristine shores of Thilamaafushi Island in the Lhaviyani Atoll, La Vie invites guests to indulge in a thoughtfully curated selection of rosé wines and rosé-inspired cocktails, perfectly capturing the vibrant essence of golden hour. Adding a touch of indulgence, the signature Sidecar Sorbet, a refreshing rosé-infused treat, offers a delicate balance of flavour and a cool escape from the tropical warmth.

At Le Méridien Maldives, every moment is worth savouring, from everyday connections to life’s most special celebrations. La Vie is an invitation to embrace the French joie de vivre and appreciate life’s simple pleasures. Whether lounging by the pool or soaking in the beachfront serenity with a crisp glass of Whispering Angel rosé, La Vie is a destination designed for leisurely indulgence.

For a more immersive experience, Rosé + Petit Plates introduces an experiential dining concept where bite-sized dishes are expertly crafted to pair with select rosé wines. Designed for sharing, this culinary journey encourages guests to discover a variety of flavours, from exquisite Gambas Al Pil, to sharing platters and Patatas Bravas with a signature twist — making each visit to La Vie a celebration of taste, connection, and discovery.

As the sun dips below the horizon, La Vie transforms into the ultimate golden hour retreat. Guests can sip on chilled rosé, soak in the stunning Maldivian sunset, and enjoy live music performances that set the tone for a sophisticated yet laid-back evening. Elevating the experience, exclusive happenings such as Sip & Paint sessions invite guests to unleash their creativity while enjoying handcrafted cocktails and curated offers.

Maintaining its adults-only exclusivity, La Vie provides a stylish yet effortless setting for guests to unwind and embrace the serene spirit of the Maldives. Whether seeking a tranquil afternoon or an enchanting evening under the stars, La Vie at Le Méridien Maldives Resort & Spa is where indulgence meets inspiration.

This summer, Le Méridien Maldives invites guests to embrace the season in an idyllic island setting. A tropical retreat where European elegance meets Maldivian charm, the resort caters to couples, families, and solo travellers alike, offering a perfect balance of relaxation and adventure. From world- class diving and marine discoveries to exceptional dining and cultural experiences, every guest can find their own slice of paradise. Amidst it all, La Vie stands as the ultimate serene escape, inviting guests to slow down, sip, and savour every golden moment.