News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Maagiri Hotel is set to celebrate the Independence Day of the Maldives with a series of special dining experiences, inviting guests, families, and the local community to come together and commemorate this significant national occasion.
To mark the celebrations, the hotel will host an Independence Day Special Breakfast Buffet from 24 to 26 July 2026. Guests can enjoy a generous selection of local and international breakfast favourites in a warm and welcoming setting, making it the perfect way to begin the holiday celebrations with family and friends.
The festivities will continue on 26 July 2026 with a Special Maldivian Dinner Buffet at Faru Restaurant. The dinner will feature a variety of authentic Maldivian dishes, carefully prepared by the hotel’s culinary team to showcase the rich flavours and traditions of the Maldives. From local delicacies to beloved national favourites, the buffet offers a memorable dining experience that celebrates the country’s culinary heritage.
Adding a sweet touch to the celebrations, Maagiri Hotel also features a selection of locally crafted artisan ice cream flavours with the support of Iceto, highlighting the creativity of local artisans and celebrating Maldivian craftsmanship through unique, handcrafted treats at the Rooftop Restaurant.
As part of the hotel’s commitment to celebrating national occasions, the Independence Day promotions are designed to bring people together through exceptional food, warm hospitality, and a shared appreciation for Maldivian culture and traditions.
Maagiri Hotel warmly welcomes guests to join the Independence Day celebrations and enjoy a memorable dining experience while honouring the spirit of the nation’s independence.
For reservations and bookings, please call 3318484 / 7228484 or text (Viber) 7228484.
As the year draws to a close, there’s nowhere quite like a private island in the Maldives to leave the old one behind. Niva Dhigali has unveiled its 2026 festive season programme, and the countdown to midnight comes with a familiar, electrifying face; Hungarian DJ Liliana Reagan is returning to headline the resort’s New Year’s Eve party.
A Festive Escape, Niva Dhigali Style
The season begins December 21 with a beachfront Tree Lighting Ceremony – barefoot, sun-warmed sand standing in for snow – followed by a Starlight Beach Dinner where the only ceiling is the night sky. Christmas brings its own island magic, with Santa making his arrival amid palm trees and turquoise water.
Where Freedom Celebrates
The season’s grand finale is New Year’s Eve itself, an event billed as “Where Freedom Celebrates.” The night unfolds slowly: a lavish gala dinner gives way to a beach party in full swing, fire dancers weaving through the crowd as the countdown builds. At the centre of it all is DJ Lili, spinning her soundtracks into the starlit night sky
It’s a homecoming of sorts for DJ Lili as she previously electrified the resort’s East Beach for its “Elemental” New Year celebration in 2025, wrapping her illusory, house-inflected sets around fire rituals and pyrotechnics for a night guests are still talking about.
Who Is Liliana Reagan?
Blue hair, boundless energy, and a sound that moves effortlessly between dreamy and galvanic. Known professionally as Regán Lili, she has been one of Hungary’s most in-demand DJs since 2016. From Sziget Festival to Balaton Sound, and a standing radio residency on Rádió 1 where listeners have crowned her DJ of the Year multiple times over. She has built a career on turning a night out into an unforgettable occasion.
For the full festive lineup and more on Niva Dhigali’s signature experiences, visit the resort’s website.
Forty-seven venues across the Maldives will take part in World Wellness Weekend from 18 to 20 September 2026, offering complimentary wellness activities for resort guests and local communities.
The three-day programme forms part of the 10th edition of World Wellness Weekend, a global initiative bringing together hotels, resorts, spas, fitness centres, municipalities and wellness professionals. The 2026 edition is expected to involve venues across 187 countries, with organisers targeting 15,000 participating venues and more than 20,000 free wellness experiences worldwide.
In the Maldives, all ELE|NA properties have confirmed their participation in the event. ELE|NA operates wellness facilities at several resorts in the country and will organise activities across its participating properties during the weekend.
Mandara Spa at Cinnamon Hakuraa Huraa Maldives, recognised as a Wellness Champion by World Wellness Weekend, will conduct a programme combining physical activity, wellness education and environmental action.
Its scheduled activities include an Island Rhythm Zumba session and an Art of Touch session focused on relieving tension, improving circulation and supporting general wellbeing.
The spa will also organise a herbal oil blending workshop, introducing participants to essential oils used for relaxation and rejuvenation. A beach clean-up challenge will connect the resort’s wellness programme with environmental responsibility and community participation.
RIU RENOVA SPA will also participate through Hotel Riu Atoll. The programme will include aquagym, aqua relaxation, aquafit, aqua boxing and sun salutation sessions.
Family-oriented activities, including yoga for children and dance classes, will also be offered. Hotel Riu Atoll is among more than 35 RIU properties expected to participate in World Wellness Weekend internationally.
The 2026 campaign is being held under the message, “Connect. Recharge. Wellness is Energy: Turn your Wellness ON.” Its programmes are structured around five areas: vitality and movement, serenity and mindfulness, nutrition and immunity, sleep and creativity, and purpose and solidarity.
World Wellness Weekend said the initiative seeks to make wellness activities accessible beyond spa and fitness services by encouraging participation in movement, mindfulness, education, nature experiences and community gatherings.
The event has also partnered with World Cleanup Day, linking personal wellbeing with environmental action. Participating venues around the world are expected to organise clean-ups in beaches, parks, neighbourhoods and other public areas alongside relaxation or meditation sessions.
Founder Jean-Guy de Gabriac said the initiative viewed wellness as a shared responsibility rather than an exclusive service.
“Wellness is not a luxury, but a collective responsibility. We need to think Global, act Local and make wellness Social,” he said.
The participation of resorts and spa operators across the Maldives reflects the hospitality sector’s increasing integration of wellness into guest experiences, employee programmes and community initiatives. The country’s natural environment also allows participating properties to combine fitness, mindfulness and wellness education with outdoor and marine-based activities.
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