News

Chinese become world’s biggest travel spenders

Published

13 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

News

Beach dinners, Santa and fireworks feature in Niva Dhigali festive line-up

Published

2 hours ago

June 3, 2026

m@ldives

Niva Dhigali has unveiled its comprehensive festive programme for the upcoming December Festive Season, inviting guests to experience a blend of traditional holiday charm and vibrant island celebrations. The resort’s itinerary features a classic Christmas theme, exclusive culinary events, and a dynamic New Year’s Eve celebration headlined by Hungarian celebrity DJ Liliana Reagan, offering a memorable end-of-year escape in the Maldives.

The festivities commence on 21 December 2026 with a heart-warming Tree Lighting Ceremony on the beach, setting a classic Christmas tone against a tropical backdrop. This is closely followed by an elegant Starlight Beach Dinner, where guests can enjoy a thoughtfully crafted culinary experience beneath the Maldivian night sky. The holiday spirit continues to build towards Christmas Day, highlighted by the highly anticipated arrival of Santa Claus, bringing joy and festive magic to the resort’s youngest visitors.

Throughout the festive period, guests can rejuvenate with a daily selection of Festive Elixirs. These refreshing, health-forward blends are expertly crafted to capture the vibrant energy of the island and support wellness during the holiday indulgences. Families and active guests are also encouraged to participate in a variety of engaging events, including outdoor chess competitions and spirited beach Olympics.

The seasonal celebrations culminate in a spectacular New Year’s Eve event titled: Where Freedom Celebrates. The evening transitions smoothly from an abundant gala dinner to an electrifying beach party, led by celebrity DJ Liliana Reagan. Her energetic performance, paired with a spectacular fire ritual and midnight fireworks, ensures a vibrant and unforgettable welcome to the new year.

For more information or reservations email: reservations@nivadhigali.com or call +960 6586060.

Cooking

Chef Nawal Alkhalawi leads Eid culinary programme at JOALI BEING

Published

4 hours ago

June 3, 2026

m@ldives

JOALI BEING has concluded its Eid al-Adha celebrations, which took place from 25 to 31 May 2026, bringing together families, culture, culinary discovery and shared experiences through a curated programme inspired by generosity, togetherness and reflection.

A central feature of this year’s celebrations was an exclusive culinary residency by Saudi chef Nawal Alkhalawi, who joined the island from Jeddah to present a series of dining experiences inspired by contemporary Saudi cuisine, heritage and storytelling.Throughout the residency, Chef Nawal introduced guests to the flavours, traditions and rituals that shape Saudi family life, using food as a platform for cultural exchange and connection.

One of the highlights of the programme was Chef Nawal Alkhalawi’s Dinner, held on 29 May at MOJO. The family-style sharing experience drew inspiration from the hospitality and flavours of Saudi Arabia, featuring signature dishes such as Whipped Date Butter with charcoal bread and her “Jewels of the Red Sea” selection.

The dinner continued with slow-roast lamb shoulder served with curated shawarma accompaniments, before concluding with a contemporary dessert of white peach, apricot rose and coconut yoghurt. Guests were also served a Saudi date and cheese platter showcasing regional flavours.

The following day, families gathered at the Culinary Learning Centre for Chef Nawal Alkhalawi’s Family Cooking Class. Designed as a hands-on experience for guests of different generations, the class explored the culinary meeting point between the Red Sea and the Indian Ocean.

Participants prepared Spiced Prawn Tartare with Lime and Black Lime Aioli in Tapioca-Wild Rice, reflecting the connections between the two regions through ingredients, techniques and shared coastal influences.

In addition to the residency, JOALI BEING’s Eid programme featured a range of family-focused culinary and lifestyle experiences. These included energy bar making, waffle and pizza workshops, afternoon tea rituals, chocolate masterclasses, destination dining experiences and the Eid Sunset Soirée, where guests gathered on FLOW Beach for a golden-hour celebration with music and ocean views.

Other experiences during the week included private villa dining, breakfasts at the Turtle Tree House and a special Eid edition of the Indian Ocean Dinner, offering families and loved ones opportunities to mark the occasion in different settings across the island.

JOALI BEING said the celebrations reflected its commitment to creating spaces where guests can reconnect with themselves and one another while embracing the island’s philosophy of the Joy of Well-Living.

Cooking

Taj Exotica introduces Sol & Sea, a new celebration of Indian coastal cuisine

Published

6 hours ago

June 3, 2026

m@ldives

Taj Exotica Resort & Spa, Maldives has introduced Sol & Sea.

Perched elegantly above the crystal-clear waters of the Indian Ocean, Sol & Sea is an exclusive overwater dining destination at Taj Exotica Resort & Spa, Maldives, offering an intimate culinary journey inspired by the rich coastal traditions of India.

Thoughtfully designed for only 16 guests, this refined dining experience combines uninterrupted sunset views, bespoke service, and the soulful flavours of India’s coastline in a setting defined by understated luxury and island serenity.

At Sol & Sea, the art of the traditional Indian coastal thali is elevated through sophisticated presentation and carefully curated regional flavours. Drawing inspiration from the coastal kitchens of Indian Western Coastline each menu celebrates the richness of Indian spices, the freshness of ocean harvests, and the depth of authentic culinary heritage.

As twilight settles over the lagoon and the horizon glows in hues of gold and amber, guests are invited to savour an immersive dining experience surrounded by the tranquil beauty of the Maldives. Every detail — from the gentle sea breeze and candlelit ambience to the thoughtfully paired flavours — has been designed to create moments of connection, indulgence, and lasting memory.

Elegant, intimate, and destination-led, Sol & Sea offers a distinctive expression of luxury dining where the warmth of Indian hospitality meets the timeless beauty of the ocean.

Experience highlights:

Exclusive 16-seater overwater dining venue
Signature Indian Coastal Thali experience (Vegetarian & Non-Vegetarian option)
Curated sunset dining atmosphere
Personalised and intimate guest experience
Ideal for couples, honeymooners, and celebratory occasions
Elevated luxury dining concept unique to the Maldives

As the sun sets over the Indian Ocean and the evening unfolds beneath the stars, Sol & Sea invites guests to discover a soulful expression of coastal India surrounded by the serenity of the Maldives.