News

Chinese become world’s biggest travel spenders

Published

12 years ago

October 22, 2013

The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

News

Cinnamon Maldives updates book direct offer to let guests choose tailored experiences

Published

7 hours ago

December 12, 2025

m@ldives

Travellers continue to return to the Maldives in search of clear lagoons, warm hospitality and meaningful experiences that reflect both the destination and their personal interests. As visitor expectations evolve, research shows a growing preference for stays that feel tailored rather than standardised. A recent Mews survey reports that 68% of travellers prefer personalised experiences instead of generic rewards, with even stronger interest among Gen Z and affluent travellers.

Recognising these preferences, Cinnamon Hotels and Resorts Maldives has refined its Book Direct value offering. The updated structure allows guests who book directly to select two curated experiences from each resort’s personalised list while also receiving resort credits for stays of three nights or more. This credit can be used across dining, wellness and recreational activities, giving guests the freedom to shape their time on the island according to their interests and pace.

Members of Cinnamon Discovery, the brand’s loyalty programme, can access an expanded set of Book Direct benefits based on their membership tier. Silver members may select two experiences, Gold members may select three experiences and Platinum members receive all experiences listed at the resort they book.

Cinnamon Velifushi Maldives

Four course dinner by the beach
Island hopping adventure
Dolphin safari
45 minute spa treatment

Resort credit available: USD 150 per room per stay for bookings of three nights or more

Cinnamon Dhonveli Maldives

Four course dinner by the beach
Balinese massage
Island hopping adventure
Guided swim and snorkel session

Resort credit available: USD 100 per room per stay for bookings of three nights or more

Cinnamon Hakuraa Huraa Maldives

Sunset fishing
Island hopping adventure
Sparkling bottle of beverage
1 hour double kayak experience

Resort credit available: USD 100 per room per stay for bookings of three nights or more

Ellaidhoo Maldives by Cinnamon

Four course dinner by the beach
Balinese massage
Sunset fishing
Dolphin safari

Resort credit available: USD 100 per room per stay for bookings of three nights or more

For more information on Book Direct benefits, detailed terms and eligibility, guests are encouraged to visit Cinnamon Hotels & Resorts.

Cooking

Chef Frank Fol leads plant-based culinary programme at ananea Madivaru Maldives

Published

7 hours ago

December 12, 2025

m@ldives

ananea Madivaru Maldives is hosting Chef Frank Fol, founder of We’re Smart World and a recognised figure in plant-based gastronomy, for a dedicated culinary programme aimed at strengthening and refining the resort’s plant-based dining concepts.

Chef Fol is visiting the island from 8 to 14 December, working closely with the culinary team to develop and enhance plant-forward offerings across the resort’s dining experiences. The programme focuses on integrating contemporary plant-based techniques with locally relevant ingredients and presentation styles, aligning with evolving guest preferences for balanced and conscious dining.

As part of the visit, an internal tasting menu is scheduled to take place, bringing together Chef Fol and the resort’s senior leadership. During the session, Chef Fol will present a selection of plant-forward dishes developed throughout his stay, offering insight into his culinary philosophy and approach to modern vegetable-led cuisine.

ananea Madivaru Maldives stated that the collaboration is intended to support the continued development of its food and beverage concepts, with a particular emphasis on broadening high-quality plant-based options available to guests across its restaurants.

Following the tasting session, the resort will issue a formal press release outlining the programme outcomes, including details of the dishes, concepts, and future plans. Visual assets and supporting media materials will also be made available as part of the official announcement.

The visit forms part of ananea Madivaru Maldives’ wider efforts to evolve its culinary offerings in line with global dining trends while maintaining a strong focus on quality, creativity, and guest experience.

Featured

Kuramathi Maldives announces private wellness programmes with Imron Zulfikar

Published

2 days ago

December 11, 2025

m@ldives

Kuramathi Maldives has announced the arrival of esteemed holistic wellness practitioner Imron Zulfikar, who will undertake an exclusive residency at the resort from 15 December 2025 to 3 January 2026. During this period, guests will have the opportunity to participate in bespoke wellness experiences crafted by a recognised expert in integrative health.

Throughout his residency, Imron will conduct a series of private wellness sessions designed to restore balance, promote renewal, and enhance long-term wellbeing. His practice brings together ancient therapeutic traditions and contemporary fitness science, resulting in personalised programmes that support harmony, mobility, and emotional resilience. Signature offerings include:

Watsu Water Healing Journey: A restorative treatment conducted in warm water, combining elements of shiatsu, massage, and gentle movement to release deep tension, soothe the nervous system, and foster a sense of tranquillity.
Chakra Balance Therapy: A holistic session that aligns mind and body through crystal healing, guided meditation, and calming massage techniques.
Meridian Deep Release Massage: A therapeutic blend of deep tissue massage and acupressure aimed at easing chronic tension, improving flexibility, and stimulating energy flow.
Accu Glow Facial: A rejuvenating facial incorporating acupuncture and customised skincare to activate collagen production, detoxify the skin, and enhance natural luminosity.
Oriental Slim Detox Massage: A treatment grounded in Traditional Chinese Medicine, combining acupuncture and massage to promote lymphatic drainage and support detoxification.

Imron is an accomplished wellness lifestyle coach and holistic fitness specialist with more than ten years of experience in acupuncture, tension release therapies, yoga, Pilates, and personal training. His integrative methodology nurtures physical alignment, emotional balance, and overall vitality.

He has worked with numerous luxury resorts and an impressive roster of high-profile clients, including Serena Williams, Emma Watson, Richard Branson, and members of the UAE Royal Family. Celebrated for his intuitive approach and refined technique, Richard Branson has previously referred to Imron as having “golden hands.”

Kuramathi Maldives looks forward to offering guests this exceptional opportunity to engage in transformative, individually tailored wellness experiences during Imron’s residency.