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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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NH Maldives Kuda Rah celebrates World Ocean Day through hands-on marine conservation

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In celebration of World Ocean Day on June 8th, NH Maldives Kuda Rah hosted a series of impactful environmental activities to protect and restore the surrounding marine ecosystems. The initiatives brought together guests, team members, and expert partners to actively preserve the natural beauty of our surroundings.

The day began with a collaborative Lagoon Cleaning Activity. Guests and resort teamed up with the resort’s dive centre, Dive & Sail Maldives to carefully clear the surrounding waters of debris. This joint effort ensures that the local house reef and lagoon remain a pristine and thriving habitat for marine life.

Following the clean-up, participants gathered at the Watersports beach for an interactive Coral Planting event. Earlier that morning, the marine team safely collected viable coral fragments from a nearby reef. During the event, guests had the unique opportunity to attach these rescued corals to metal pyramid frames. Once completed, the coral frames were submerged and placed into the resort’s expanding coral regeneration garden, creating a living legacy that will help to sustain a vibrant local ecosystem and enhance the liveliness of our house reef.

“We want to extend a huge thank you to Dive and Sail Maldives, our passionate staff , and the wonderful guests who participated in these events,” says the resort management. “Together, we are making a meaningful difference in preserving the underwater paradise of the Maldives for future generations.”

Through the “Live Local” initiative with Minor DISCOVERY, NH Hotels & Resorts brings authentic local experiences to every stay.

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Four Seasons Maldives brings sporting legends and explorers together for summer programme

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This summer, Four Seasons Resorts Maldives introduces an extraordinary new chapter in family travel: Learn with Legends. Running from July 20 to August 31, 2026, this next-generation summer camp brings together families and world-class mentors in a complimentary program of workshops, coaching sessions and guided adventures.

At the heart of the experience is a growing line-up of celebrated figures from sport, adventure and environmental science, each bringing their expertise, stories and energy to the islands.

The program unfolds across the distinct yet complementary islands of Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa. Here, expert coaching across football, surfing, mixed martial arts and conservation blends with immersive island living, offering a balance of activity, discovery and relaxed evening gatherings.

Designed to nurture confidence, curiosity and a sense of global connection, the summer camp creates an environment where learning feels natural and joyfully unforced; passions are sparked, perspectives broadened, and memories created to last far beyond the summer.

Where Legends Lead

The first wave of confirmed mentors includes former German captain Arne Friedrich, former England captain Casey Stoney, England centurion Jill Scott and championship-winning English midfielder Steve Sidwell, who will lead football sessions at Landaa Giraavaru. At Kuda Huraa, former elite professional surfer and world-class coach Ross Williams will be joined by South African former Championship Tour surfer Travis Logie, bringing technical insight and ocean energy to the waves.

Across martial arts and movement, Angela Lee Pucci, former six-time world champion and Brazilian Jiu-Jitsu black belt, joins at Landaa Giraavaru alongside Brazilian Jiu-Jitsu black belt and coach Bruno Pucci. Leo Vieira, Brazilian Jiu-Jitsu pioneer and multiple-time world champion, leads sessions at Kuda Huraa, while Indian Shaolin monk and Kung Fu master Hurssh Verma and national Kungfu champion Guo Jing bring discipline, philosophy and movement to both islands.

Award-winning filmmaker and ocean storyteller Craig Foster, best known for My Octopus Teacher, and world-record explorer Ash Dykes will join both resorts, sharing rare perspectives on the natural world through storytelling and field-based exploration. At Landaa Giraavaru, oceanographer Dr Phil Hosegood will bring added scientific depth through marine research and ocean-focused discovery.

With just a few more legends due to be announced, stay tuned for further updates or visit the website for more information.

Two Islands, Infinite Possibilities

The program comprises a complimentary schedule of workshops, coaching sessions and guided adventures, with select experiences offered in limited numbers and subject to availability. Young guests can gain pro-level insights from an ex-England football captain, ride waves with an elite former Championship Tour surfer, master techniques with a multiple-time Jiu-Jitsu Champion, and join field trips with an award-winning ocean storyteller.

For those seeking a more tailored experience, private one-to-one coaching sessions are also available, subject to availability and additional charge.

Inspiration at the Highest Level

“Learn with Legends offers a fresh perspective in luxury family travel, where world-class talent, meaningful experiences and exceptional surroundings come together to create something truly transformative,” says Armando Kraenzlin, Regional Vice President of Four Seasons Resorts Maldives. “What makes this program so powerful is the human connection: guests aren’t simply learning skills and participating in activities. They are engaging with some of the world’s leading figures in their fields and accessing high-level inspiration that will resonate well beyond their stay.”

Stay Longer Offer

Families can make the most of the summer with the Stay Longer offer at Kuda Huraa and Landaa Giraavaru. Guests receive a complimentary fifth night with every four consecutive paid nights, daily breakfast for two, one dinner for two at a choice of restaurants, and a shared island adventure, choosing between a Dolphin Cruise or Sunset Fishing. For stays during the Maldives Summer Camp, the offer adds even more reason to linger, with access to a complimentary daily program of coaching sessions, workshops and guided activities led by global figures across sport, movement and conservation, subject to availability.

For more information, please visit the official website.

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Riteish Deshmukh and family discover the best of island life at Centara Maldives

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Bollywood actor Riteish Deshmukh and his family recently swapped the rush of city life for sun drenched days and turquoise waters in the Maldives, enjoying a vibrant escape across Centara Grand Lagoon Maldives and Centara Mirage Lagoon Maldives.

Set within The Atollia by Centara Hotels & Resorts, the two resorts offered a contrasting yet perfectly balanced experience. One delivered refined island luxury and calm elegance, while the other brought vibrant energy, family fun and an imaginative underwater inspired setting. Together, they created a seamless journey of relaxation and adventure.

From thrilling marine encounters to relaxed island moments, Riteish Deshmukh, Genelia Deshmukh, their children and family immersed themselves in it all. Their days were filled with snorkelling across vibrant reefs, glass kayaking over crystal clear waters, seabob rides, jet ski adventures, and semi submarine explorations. Evenings brought a different rhythm with cinema under the stars, hands on Thai cooking experiences, and scuba diving moments that added to the sense of discovery.

The culinary experiences added another layer to the journey, with floating breakfasts, teppanyaki dining and a variety of flavours across Thai, Mediterranean, Italian and international cuisines, turning every meal into a memorable part of the stay.

Sharing his experience, Riteish Deshmukh said, “The Maldives gave us the most incredible family experience and Centara made it even better. This was a break we had been planning for a while and it turned into something truly special. The kids were constantly engaged with all the activities and there was never a dull moment in the best way possible. It had everything from fun and adventure to relaxation and quality family time. We cannot wait to return to Centara Grand Lagoon and Centara Mirage Lagoon soon.”

A celebration of laughter, discovery and togetherness, the Deshmukh family’s Maldivian escape reflects a simple truth that the best journeys are the ones that become lasting memories.

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