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Chinese become world’s biggest travel spenders

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The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent).  Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.

According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*

Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.

Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.

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Maldives joins Hollywood’s biggest night with lavish retreats for Oscar nominees

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In an exciting fusion of cinematic excellence and tropical luxury, the 2025 Oscar nominees are set to receive an extraordinary gift: an indulgent escape to the Maldives. This lavish inclusion is part of the renowned ‘Everyone Wins’ gift bag, curated annually by Los Angeles-based marketing company Distinctive Assets. This year’s bag, valued at over $2 million, ensures that even those who don’t take home the iconic gold statue won’t leave empty-handed.

At the heart of this opulent assortment are two exceptional Maldivian retreats: JOALI Maldives and JOALI BEING. Nominees are invited to indulge in four-night stays at both resorts, a combined experience valued at $16,000.

  • JOALI Maldives: This art-immersive resort offers guests a harmonious blend of luxury and creativity. With 73 private beach and water villas, each space is adorned with curated artworks, transforming the island into a living gallery. Guests can savour innovative dining, engage in marine adventures, and rejuvenate at the world-class spa. The resort’s commitment to sustainability ensures that indulgence aligns with environmental consciousness.
  • JOALI BEING: As the Maldives’ first and only dedicated wellbeing island retreat, JOALI BEING offers a transformative journey centred on holistic wellness. Guests can immerse themselves in personalised programmes designed to rejuvenate the mind, body, and spirit. The resort features thoughtfully designed villas, each with stunning ocean views, and a plethora of wellness facilities, including hydrotherapy, sound healing, and culinary arts that promote vitality.

The inclusion of these Maldivian resorts in the Oscars gift bag underscores the archipelago’s status as a premier destination for luxury and tranquility. The Maldives’ pristine beaches, crystal-clear waters, and unparalleled hospitality continue to captivate the world’s elite, offering an idyllic escape from the spotlight’s glare.

As Hollywood’s finest prepare to celebrate cinematic achievements, the promise of a Maldivian retreat adds an extra layer of allure to the festivities. For the nominees, whether they secure an Oscar or not, the real victory lies in the opportunity to unwind in one of the world’s most breathtaking locales.

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March into world of colour, celebration at Angsana Velavaru

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This March, Angsana Velavaru invites travellers to experience a month full of vibrant celebrations and unforgettable moments. From vibrant colours Holi to the soulful celebration of women, the resort offers an array of event and experiences perfect for those seeking relaxation, adventure and an escape into paradise.

On 8 March, guests can indulge in a day of celebration dedicated to honouring the women in their lives. The experience begins with a Champagne & Chocolate Tasting at Kuredhi Beach, where the bubbles of champagne pair perfectly with rich sweetness of chocolate, set against the stunning Maldives backdrop.

Adventures can take part in the complimentary banana boat ride, an exciting experience offering the thrill of the sea and the warmth of camaraderie. For those seeking tranquillity, the Sunset Stretch & Relax session at Angsana Spa & Gallery invites guests to unwind as the sun sets. As the day draws to close, guests can enjoy the Sunset Happy Hour at Funa, followed by a Feast of Senses overlooking the ocean, where exquisite flavours and breathtaking views come together for a memorable experience.

To cap off the night, the Ladies Night Party at Kuredhi Pool Bar promises an evening of laughter, music and celebration under the stars.

Celebrate the vibrant festival of Holi with a week-long celebration from 10 to 17 March that invites guest to immerse themselves in colour and joy. Each moment offers an opportunity to embrace the artistry and vibrancy of the season, beginning with a Rangoli Making session at Kuredhi Pool Bar Beach, where guests can create intricate designs that capture the essence of the festival, surrounded by the tranquil beauty of the Maldives. The Colour Splash Extravaganza ignites the atmosphere with a spectacular burst of colours, offering a visually captivating experience that promises to be both joyful and exhilarating. For those seeking adventure, the resort invites guests to take part in Whale Shark Snorkelling, where encounters with these majestic gentle giants leave a lasting impression, blending awe with serenity in the crystal-clear waters.

The celebration of Indian culture continues with an elegant Indian Flavours Celebration at Kaani, where the rich tapestry of spices and delicacies transport guests to the heart of India’s culinary heritage. For a truly indulgent experience, guests can unwind with the soothing Holi Bliss at Angsana Spa & Gallery, a rejuvenating treatment designed to refresh both body and soul.

As the sun sets and the evening draws near, the DJ Party in Colours at Kuredhi Pool Bar fills the air with infectious beats and radiant neon hues, creating an unforgettable atmosphere that pulses with energy and excitement, ensuring the spirit of Holi continues long into the night.

Throughout March, Angsana Velavaru offers a variety of complimentary experience designed to enhances every traveller’s stay. Guest can explore the house reef through snorkelling, enjoy a fun-filled karaoke night, or relax during a laid-back movie night under the stars.

This march, Angsana Velavaru serve as the perfect setting for unforgettable moments.

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Awards

Waldorf Astoria Maldives Ithaafushi earns third Forbes five-star rating

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Waldorf Astoria Maldives Ithaafushi has once again secured the prestigious Forbes Travel Guide (FTG) Five-Star rating, marking its third consecutive year of recognition by the world’s only independent global rating system for luxury hospitality.

This accolade reinforces the resort’s reputation as a benchmark for unparalleled luxury, impeccable service and transformative guest experiences.

“This achievement is more than an award—it is a testament to the unwavering dedication of our team, who continuously redefine what luxury hospitality means in the Maldives,” said TJ Joulak, general manager of Waldorf Astoria Maldives Ithaafushi. “To be recognized for three consecutive years by Forbes Travel Guide reaffirms our promise to deliver an extraordinary level of service, ensuring that every moment spent at our resort is unforgettable.”

This highly coveted accolade underscores the resort’s unwavering commitment to elevating guest experiences, cementing its status among the world’s most luxurious destinations. The resort’s consistent excellence is further highlighted by its continued recognition for the third consecutive year, maintaining its place as a premier choice for discerning travellers.

The Forbes Travel Guide Star Rating is one of the industry’s most rigorous and respected distinctions, with properties evaluated against 900 exacting criteria that emphasise flawless service, exceptional facilities, and an unwavering commitment to excellence. Only properties that demonstrate consistently extraordinary experiences earn a Five-Star rating.

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