News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Drink
Kuredhivaru Resort and Spa secures three Wine Spectator Awards of Excellence
Kuredhivaru Resort and Spa has been recognised by Wine Spectator with the 2026 Award of Excellence for all three of its dining venues: Oak Lounge Wine Cellar, Bodumas and Latitude 5.5.
The Wine Spectator Restaurant Awards recognise restaurants whose wine lists offer quality selections that complement their cuisine while meeting high standards for accuracy and presentation.The Award of Excellence is presented to restaurants whose wine lists feature at least 75 selections and provide guests with a well-balanced choice of producers, styles and price points.
Under the direction of Head Sommelier Sasho Petereski, the resort’s wine programme spans approximately more than 300 labels across the three restaurants. Each wine list has been carefully developed to complement the individual dining concept of each venue, while all wines are maintained in temperature-controlled storage to preserve their quality and character. The selections range from well-known international producers to rare vintages, offering choices for both casual wine enthusiasts and experienced collectors.
Each restaurant presents a distinct dining experience. Latitude 5.5 pairs Mediterranean-inspired cuisine with an extensive wine selection, Bodumas specialises in Japanese-inspired cuisine complemented by wines from renowned wine regions, while Oak Lounge WineCellar focuses on curated wine experiences, including wine pairing dinners.
Receiving the Award of Excellence for all three restaurants highlights the resort’s commitment to maintaining internationally recognised standards in wine selection, storage and food pairing, while providing guests with wine lists that complement the unique character of each dining venue.
News
NOOE Maldives Kunaavashi unveils new under-the-stars wellness ritual
Th.ari Spa at NOOE Maldives Kunaavashi has introduced Th.ari Under the Night Sky, a new signature outdoor wellness experience designed for couples seeking relaxation, connection, and memorable moments beneath the Maldivian stars.
Inspired by the serenity of the Maldives after sunset, the 90-minute experience invites guests to immerse themselves in a unique wellness journey surrounded by the sights and sounds of the island evening. Set on an open-air spa deck, the ritual combines soothing massage techniques, warm locally sourced Maldivian coconut oil, and the calming resonance of singing bowls to create an unforgettable experience of relaxation and wellbeing.
Set on an open-air spa deck, the ritual allows couples to relax beneath the stars while enjoying a thoughtfully curated wellness experience designed to calm the mind, ease physical tension, and encourage a deeper sense of wellbeing. As the day gives way to evening, the Maldives transforms into a peaceful sanctuary where gentle ocean breezes, starlit skies, and the calming rhythm of island life create the perfect setting for relaxation.
Th.ari Under the Night Sky was created to embrace this natural beauty, offering guests an opportunity to experience wellness in harmony with their surroundings. The experience begins with a welcoming foot ritual before continuing with a restorative full-body massage using nourishing Maldivian coconut oil. The journey concludes with the soothing vibrations of singing bowls, encouraging a deeper sense of calm, balance, and renewal.
By bringing wellness outdoors, the experience allows guests to fully connect with the atmosphere that makes the Maldives one of the world’s most sought-after destinations.
Modern luxury travellers are increasingly seeking meaningful experiences that create lasting memories alongside traditional resort offerings. Th.ari Under the Night Sky responds to this desire by offering couples a shared wellness journey designed to foster relaxation, presence, and connection.
Ideal for honeymooners, anniversary celebrations, romantic getaways, or simply quality time together, the experience encourages guests to slow down and appreciate the moment while enjoying the beauty of the Maldives after dark.
Combining wellness with the intimacy of a private outdoor setting, the ritual offers a memorable way for couples to celebrate special occasions or enhance their island escape.
Available exclusively at Th.ari Spa, Th.ari Under the Night Sky adds a distinctive dimension to the wellness and romance offering at NOOE Maldives Kunaavashi. Created specifically for the resort, the experience reflects the destination’s commitment to delivering memorable guest experiences inspired by the natural beauty and tranquillity of the Maldives.
More than a spa treatment, the experience has been thoughtfully designed to combine wellness, romance, and a strong sense of place. Whether celebrating a honeymoon, anniversary, or romantic getaway, couples are invited to reconnect beneath the stars while enjoying a unique wellness journey inspired by the island’s enchanting evening atmosphere.
For travel partners and luxury travel advisors, Th.ari Under the Night Sky offers an additional point of differentiation for couples seeking meaningful, destination-inspired experiences during their stay. The experience is available exclusively at Th.ari Spa by Mandara Spa at NOOE Maldives Kunaavashi.
Awards
.Here Baa Atoll earns four AHEAD Asia 2026 finalist nominations
.Here Baa Atoll, the ultra-luxury private island retreat from Seaside Collection, has been named as a finalist at the AHEAD Asia 2026 Awards, earning recognition across four distinguished categories: Resort, Restaurant, Spa & Wellness and Suite.
The achievement places .Here Baa Atoll among Asia’s most exceptional hospitality design destinations and celebrates a project where architecture, interiors, landscape, and guest experience have been conceived as a singular, harmonious vision.
Nestled within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll presents a bold new interpretation of luxury in the Maldives. Comprising just nine extraordinary residences across two private natural islands, Somewhere and Nowhere. The retreat is defined by its commitment to privacy, spatial generosity, and an immersive connection with nature. Eschewing scale in favour of exclusivity, the resort offers an experience where tranquillity, design, and the natural environment exist in perfect balance.
At the heart of the project is a remarkable collaboration between internationally acclaimed architecture practice KulörGroup, London-based interior design studio Muza Lab and landscape architects Topo Design Studio. Together, they have created a destination that reimagines contemporary island living through thoughtful design and a profound sense of place.
KulörGroup’s architectural vision embraces the natural contours of the islands, positioning each residence to capture both sunrise and sunset while maximising uninterrupted views across the Indian Ocean. Designed with a strong commitment to environmental sensitivity, the architecture incorporates passive cooling strategies, responsibly sourced materials and a seamless integration between indoor and outdoor living. Expansive private residences, each complete with generous living spaces and infinity pools, are carefully situated to preserve the islands’ pristine beauty while offering unparalleled comfort and seclusion.
Inside, Muza Lab has crafted a sophisticated design narrative inspired by the Maldives’ rich maritime heritage. Through bespoke furnishings, artisanal craftsmanship, and a refined palette of natural textures, the interiors evoke the spirit of traditional dhonis, celestial navigation, and the ever-changing hues of the ocean. The result is an atmosphere that feels both contemporary and deeply connected to its surroundings.
Completing the vision, Topo Design Studio has seamlessly integrated landscape and architecture, preserving native vegetation while creating immersive outdoor environments that encourage meaningful engagement with the natural world. Every pathway, garden, and communal space has been carefully curated to strengthen the relationship between land, sea, and sky.
The AHEAD Asia 2026 finalist recognition reflects not only the excellence of the individual design elements, but also the strength of the collective vision that defines .Here Baa Atoll. From its expansive residential suites and transformative wellness offerings to SAFAR, the resort’s signature culinary destination, every aspect of the retreat has been thoughtfully designed to deliver a new benchmark in contemporary luxury hospitality.
As the newest addition to the Seaside Collection portfolio, .Here Baa Atoll represents a significant milestone in the evolution of ultra-luxury travel in the Maldives. This recognition celebrates the extraordinary collaboration between Seaside Collection and its creative partners, affirming a destination that continues to redefine luxury through exceptional design, immersive experiences, and a deep connection to place.
To learn more about .Here Baa Atoll, visit www.here-maldives.com.
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