News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Hideaway Beach Resort & Spa invites guests to celebrate the holiday season in true Maldivian style with its enchanting Festive Programme, running from 21 December 2025 to 7 January 2026. The line-up promises a perfect blend of culinary indulgence, world-class entertainment, fun-filled activities, and family moments to make this festive season one to remember.
The celebrations begin on 21 December with a lively Indian Ocean Themed Buffet Night and Fisherman’s Night, setting the stage for a week of gastronomic adventures. Guests can savour global flavours with themed dining evenings that include the Silk Road Buffet, North & Latin America Buffet, North Africa & Middle East Buffet, and a vibrant South Asia & Sri Lanka Buffet. Signature dining experiences such as the Lobster Dinner Under the Stars at Meeru Beach and a Seafood BBQ Night with Boduberu add unforgettable flair to the season.
Entertainment takes centre stage each evening, with acoustic sessions, karaoke nights, and energetic DJ parties at Meeru Bar. Traditional Maldivian Boduberu drumming performances, fire and LED shows, and live music provide guests with plenty of reasons to gather and celebrate beneath the stars.
Recreation and wellness meet festive cheer through activities such as Face the Gingerbread Man, Olympic Games, Hands-Free Ornament Hanging, and Draw a Snowman, designed for light-hearted fun with friends and family.
Families can expect a programme that keeps all ages entertained. Children have a dedicated series of activities including pizza-making workshops, gingerbread-house decorating, sandcastle competitions, “Pin the Nose on Rudolph,” henna and face painting, and more. Each activity is thoughtfully designed to encourage creativity and build anticipation as Christmas approaches.
Christmas Eve is set to be a highlight of the season. Santa makes his grand arrival at Meeru Beach before joining children for music, carols, and a festive treasure hunt across the island. Guests will then gather for the spectacular Christmas Eve Dinner and Set Menu Experience, paired with live entertainment to create a truly magical night. The celebrations continue into Christmas Day with a leisurely Christmas Breakfast, themed buffets, live music, and joyful children’s workshops.
The festive atmosphere carries through the week, blending Hideaway’s signature luxury with heartwarming traditions, ensuring guests of all ages enjoy memorable moments against the backdrop of the Maldives’ turquoise waters and white sandy beaches.
New Year’s Eve marks the pinnacle of the celebration. Guests are invited to an elegant New Year’s Eve Gala Dinner at Matheefaru, followed by an evening of island-style celebration including live music, a Boduberu performance, DJ entertainment, and a spectacular fireworks display as the clock strikes midnight — reflecting across the lagoon and lighting up the night sky.
The festive atmosphere continues into early January with relaxed beachside evenings, gourmet experiences, and light entertainment as guests ease into the new year amidst the serenity of the Maldives.
With its unique mix of fine dining, entertainment, and family-friendly experiences, Hideaway Beach Resort & Spa offers the ultimate destination for those seeking to celebrate the holidays in a tropical paradise.
For bookings, click here. For the detailed programme, click here.
This festive season, The Marina at CROSSROADS Maldives invites you to step into a world of celebration, where the warmth of Maldivian hospitality meets the magic of the holidays. Set against a backdrop of turquoise lagoons and island charm, The Marina becomes a vibrant gathering place filled with festive energy, shared moments, and unforgettable experiences.
From lively evenings and immersive activities to relaxed seaside strolls and joyful celebrations, the season unfolds with something for everyone. Whether you’re joining friends for a festive meal, discovering seasonal experiences, or simply soaking in the island atmosphere, The Marina offers a festive journey designed to bring people together.
As day turns to night, the Marina comes alive with music, lights, and a celebratory spirit that captures the essence of the season. It’s a place to connect, to celebrate, and to create memories that linger long after the holidays end.
Explore the full festive programme and seasonal highlights on the official website.
This festive season, Hard Rock Hotel Maldives turns up the volume on holiday celebrations with an island escape that blends tropical beauty with legendary entertainment. With savings of up to 15% and a calendar packed with live performances, themed dining, and iconic gala nights, this is your backstage pass to a festive getaway like no other.
From the moment you arrive, the rhythm of the island sets the tone. Days unfold with sun, sea, and laid-back luxury, while nights come alive with extraordinary dining and electrifying live shows. Celebrate Christmas Eve at the Baubles & Bells Gala, then count down to the New Year at an unforgettable New Year’s Eve Countdown where Maldivian soul meets unmistakable Hard Rock energy.
Every detail of the festive season is designed to keep you close to the music. Daily live entertainment, immersive performances, and vibrant social moments transform each evening into a headline act. Whether you’re travelling as a couple, with friends, or as a family, Hard Rock Hotel Maldives delivers a celebration that’s bold, playful, and effortlessly cool.
Guests can explore the complete festive programme, including gala nights and live performances, in the official festive brochure.
Festive Offer Details
- Booking Period: 17 December 2025 – 07 January 2026
Stay Period: 17 December 2025 – 10 January 2026
Inclusions:
- Up to 15% off room rates with daily breakfast and sparkling wine
- Complimentary nightly themed dinners for guests on Half Board, Full Board, or All-Inclusive plans
- 50% off Christmas Eve and New Year’s Eve Gala Dinners for guests on Half Board, Full Board, or All-Inclusive plans
- Complimentary use of snorkeling gear, kayaks, and pedal boats
- Early check-in and late check-out, subject to availability
- Kids under 12 stay and dine free from the kids’ menu
- 50% off adult menu items for kids ordering from the adult menu
- Daily live entertainment and performances to elevate your evenings
Ready to take centre stage this festive season? Turn your holiday into a headline act at Hard Rock Hotel Maldives.
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