News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
News
Sirru Fen Fushi hosts Earth Hour programme combining education and sustainability
Sirru Fen Fushi Private Lagoon Resort marked Earth Hour 2026 with a series of activities involving guests, families and the island community, focusing on environmental awareness, education and conservation.
The programme began with a tree-planting session led by the resort’s gardening team, where children planted young trees across the island. The activity introduced participants to environmental stewardship and the importance of long-term conservation efforts.

In the evening, the beach was set up to mark the 20th anniversary of Earth Hour. A “60+” symbol, created using coconut husks and lit with natural flames, was displayed. The event also featured boduberu performances, along with an Earth Hour quiz designed to increase awareness of environmental issues and local ecosystems.

Sustainability initiatives were also incorporated into the resort’s food and beverage offerings. At Onu Onu Bar, a Zero Mile Cocktail Menu was introduced, featuring drinks prepared using ingredients sourced within a one-mile radius of the resort.
Throughout the day, guests took part in a range of activities aimed at promoting environmental awareness. A guided turtle snorkelling tour allowed participants to observe marine life and learn about conservation efforts. Guests were also provided with underwater photographs from the experience.

Workshops included a “Paint Your Own Bag” session, a recycled art workshop for children using discarded materials, and a couples’ canvas painting activity. Recreational activities such as beach volleyball, water polo and social archery were also held.
General Manager Gerhard Stutz said Earth Hour at the resort extends beyond a symbolic gesture. “It is a chance for our guests and team to unite in appreciation of nature, learn something new and take steps towards a more sustainable future,” he said.

The resort stated that the initiative forms part of its broader approach to conservation, including marine research, waste reduction and environmental education for guests.
News
Banyan Tree Vabbinfaru hosts Earth Hour programme with marine focus
Banyan Tree Vabbinfaru marked Earth Hour with a thoughtful day of education, hands-on marine conservation and meaningful connection to nature, reflecting a commitment that extends far beyond a single hour.
The day began with a visit from teachers and students of Ahmadhiyya School in Malé for a full-day resort exposure trip across Banyan Tree Vabbinfaru and Dhawa Ihuru. Through this experience, they gained insight into sustainable resort operations, helping to shape a new generation of ocean stewards while fostering a closer connection to the Maldives’ natural heritage.
Centred at the event, at Our Marine Lab, students took part in an engaging Marine Talk led by the resort’s marine biologist, followed by a hands-on coral micro-fragmentation session. One of the main goals of the Marine Lab is to protect and preserve the two islands’ vibrant house reefs. Through this experience, the students learned about the importance of these fragile ecosystems and the threats they face, before planting their own coral fragments in the coral tanks – contributing to the ongoing regeneration of the reef.
As Earth Hour began, lights were turned off across Banyan Tree Vabbinfaru and Dhawa Ihuru for one hour, embracing the natural rhythm of the island. The evening continued with a serene gathering by the beach, where a symbolic fire-lit Earth Hour signage was revealed along the shoreline – a simple yet meaningful expression of the islands’ ongoing commitment to protect the nature. Under the starry sky, guests and associates came together in a shared moment of reflection, where the glow of the flames reflected a shared promise to care for the Earth, today and for generations to come.
“Earth Hour at Banyan Tree Vabbinfaru & Dhawa Ihuru is a reminder that even small, collective actions can create meaningful change for the Earth that we share. By engaging with our guests and the wider community, we hope to inspire current and future generations to value, protect, and take responsibility for the natural world around them. Together, we can bridge awareness and action for a better future.” said Alex Burden, Marine Lab & Sustainability Manager at Banyan Tree Vabbinfaru and Dhawa Iburu.
Rooted in Banyan Tree’s ethos of Embracing the Environment, Empowering People, the experience reflects the Banyan Group’s long-standing dedication to marine conservation, sustainability and regenerative travel – where small, mindful actions contribute to a lasting impact.
Cooking
NH Collection Maldives Reethi Resort launches Caravela dining concept
NH Collection Maldives Reethi Resort has announced the grand opening of Caravela, its signature fine dining restaurant, welcoming distinguished guests to an extraordinary culinary voyage that redefines gastronomy in the Maldives.

The launch was marked by a memorable and elegant opening evening, graced by guest of honour Loredana Groza, one of Romania’s most celebrated and influential artists. Renowned internationally for her iconic music career, enduring cultural impact, and dynamic stage presence, Loredana brought a touch of glamour and prestige to the occasion, elevating the celebration into a truly remarkable event.

A First-of-Its-Kind Culinary Concept
Caravela stands as a pioneering concept in the Maldives, as the first restaurant to seamlessly fuse Spanish and Maldivian cuisines into a cohesive and immersive fine-dining experience.
Inspired by the legendary maritime voyages that once connected Spain to the Indian Ocean, the restaurant draws its name and spirit from the historic caravels that charted these routes. The concept is built around a symbolic culinary journey, where flavours, ingredients, and techniques converge to tell a story of exploration, trade, and cultural exchange.

A Menu That Tells a Story
At the heart of Caravela lies a meticulously crafted multi-course tasting experience, where each dish represents a chapter in a historic voyage. The menu blends Iberian culinary heritage with the richness of Maldivian ingredients and local seafood, reflecting the evolution of flavours shaped by centuries of maritime discovery.

Caravela will ultimately present three distinct tasting menus, each inspired by the great routes of the Age of Discovery:
- The Atlantic voyages along the coast of Africa
- The Pacific crossings to the Americas and Asia
- The Indian Ocean route connecting Africa, Arabia, India, and the Maldives

Each menu unfolds as a chronological culinary journey, inviting guests to experience the spirit of exploration in sequence, much like the navigators who first charted these paths.
The current experience is presented as a seven-course degustation menu, thoughtfully curated to deliver depth, balance, and storytelling in every plate.

An Immersive Dining Experience
More than a restaurant, Caravela is conceived as an immersive narrative experience.
“We are building a bridge between two worlds that have shared a profound connection to the sea for centuries,” shares the resort’s leadership team. “This is not simply dinner. It is a living time capsule. From nautical map-inspired menus to curated storytelling woven into each course, guests are invited to relive the journeys of the São Cristóvão, Santa María, and São Gabriel, all while dining beneath the Maldivian stars.”

With limited seating and an intimate setting, the experience is designed to engage all senses, combining gastronomy, history, and atmosphere into a singular, unforgettable evening.
The Wine Pairing: A Journey in the Glass
Complementing the culinary narrative is a carefully curated wine pairing, designed to mirror the historic trade routes that defined the Age of Discovery.

From the crisp and expressive Cavas of Spain to the bold, structured reds of Stellenbosch, each selection reflects a stage of the journey, creating a parallel exploration in the glass that enhances and elevates the storytelling on the plate.
A New Benchmark in Maldivian Dining
With its innovative concept, refined execution, and strong narrative foundation, Caravela is poised to become one of the most distinctive and sought-after dining experiences in the Maldives.

Blending education, storytelling, and world-class cuisine, it offers guests far more than a meal. It delivers a voyage across time, cultures, and oceans.
As Caravela opens its doors, it sets a new benchmark for experiential dining, inviting guests to embark on a journey where Spanish passion meets Maldivian soul, and every course tells a story worth remembering.
For more information or bookings, please visit the resort’s website.
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