News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
Amilla Maldives is hosting holistic wellness practitioner Nongluck Chuaychuang, known as Nikki, for a month-long residency at the resort’s Javvu Spa.
Running from 2 to 30 August 2026, the residency offers guests a collection of treatments focused on physical relaxation, energy alignment and mental wellbeing.
A Reiki Master and sound healing specialist, Nikki has practised at luxury wellness destinations around the world. During her residency at Amilla, she is offering treatments tailored to guests’ individual needs, with sessions designed to release physical tension, support energy flow and encourage relaxation.
“True healing begins when we give ourselves the space to slow down, listen within, and return to our natural rhythm,” Nikki said.
The programme includes The Nikki Essence, her signature holistic massage, as well as Reiki Energy Healing, which focuses on subtle body alignment.
Guests can also take part in sound bath journeys using Tibetan and crystal bowls, or book intuitive bodywork sessions designed to provide restorative release.
The residency forms part of Javvu Spa’s wellness programme, which incorporates treatments and practices intended to support physical and emotional balance.
Sessions are available at Javvu Spa throughout the residency, with advance reservations recommended.
This September, Milaidhoo Maldives invites guests to press pause and reconnect with what matters most. From 18th to 20th September, the boutique island retreat in Baa Atoll, a UNESCO Biosphere Reserve, will mark World Wellness Weekend with a thoughtfully curated programme of experiences celebrating movement, mindfulness and the simple joy of being immersed in nature.
At Milaidhoo, wellbeing isn’t centred on strict routines or quick fixes. It comes naturally through the island’s slower pace, the restorative power of the ocean, time spent outdoors and fresh, nourishing cuisine inspired by the Maldives. On the small island, guests are gently encouraged to switch off, breathe deeply and savour each moment.
This philosophy is reflected at Serenity Spa, where a dedicated team of therapists and wellness practitioners share a deeply personal approach to wellbeing. Every treatment is thoughtfully tailored, blending time-honoured healing traditions with genuine care to help guests relax and restore themselves.
To celebrate World Wellness Weekend, Milaidhoo has created a three-day programme of complimentary and signature experiences, from sunrise yoga and aqua meditation to aerial wellness sessions and a workshop on mental wellbeing led by visiting practitioner Dr Lim Xiang Jun, who combines traditional healing wisdom with modern medical knowledge. Guests and the Milaidhoo Family members will also come together for Moving Together, a relaxed community jog along the Water Villa Jetty, celebrating the wellbeing that comes from sharing experiences with others.
Programme of activities as follows for the World Wellness Weekend:
Friday, 18th September 2026
08.00 – Complimentary Morning Yoga
Yoga Pavilion
Begin the day with a gentle yoga practice surrounded by the peaceful sounds of the ocean.
11.00 – Mental Wellbeing and Stress Management Workshop
Yoga Pavilion | Complimentary | 45 minutes
Led by Dr Lim Xiang Jun, visiting practitioner at Milaidhoo. A Modern Traditional Doctor, Dr. Lim combines traditional healing practices with modern medical knowledge, sharing practical approaches to managing stress and supporting mental wellbeing.
19.00 – Moonlit Sound Journey
Yoga Pavilion | $35++ per person (minimum of 4 guests)
A calming evening experience using sound and vibration to encourage deep relaxation beneath the Maldivian night sky.
Saturday, 19th September 2026
08.00 – Complimentary Aqua Workout
Compass Pool
A refreshing water-based workout to energise the body and mind.
11.00 – Group Aerial Yoga Flow
$35++ per person (minimum 4 guests)
A guided aerial yoga session combining movement, balance and mindful breathing.
16:30 – Moving Together
Water Villa Jetty | Complimentary
A one-hour relaxed jog along the Water Villa jetty, open to all guests and Milaidhoo Family members, celebrating movement and connection.
Sunday, 20th September 2026
08.00 – Complimentary Morning Yoga
Yoga Pavilion
11.00 – Aqua Sonic Meditation
Compass Pool | Complimentary
A unique meditation experience combining the calming environment of water with soothing sounds.
15.00 – Aerial Thai Wellness
Yoga Pavilion | $35++ per person (minimum of 4 guests)
A gentle wellness session inspired by Thai therapeutic movement techniques.
At Milaidhoo, wellbeing is not something to be added to island life, it is naturally part of it.
This World Wellness Weekend, guests are invited to take time for themselves, discover new ways to unwind and enjoy the simple pleasures of being fully present.
Vakkaru Maldives, the award-winning private island resort set within the UNESCO Biosphere Reserve of the Baa Atoll, has revealed the launch of a new villa category: the Overwater Villa with Pool.
The new Overwater Villa with Pool is available to book now for stays from 22 October 2026 onwards. Combining the spacious, light-filled layout and direct lagoon access that define a stay at Vakkaru with the addition of a private pool suspended above the water, the new category offers an enhanced overwater experience. Each villa offers 165 sqm of villa space and a private pool of 23 sqm, creating an intimate sanctuary where the lagoon begins at the doorstep and the horizon stretches uninterrupted to the edge of the Indian Ocean.
Comprising odd-numbered villas 211 to 245, the new Overwater Villa with Pool category sits within Vakkaru’s carefully considered overwater collection, which also includes the resort’s signature Overwater Deluxe Pool Villa. The new category has been designed for guests who seek the freedom of private outdoor space alongside the calm and seclusion that only an overwater setting can offer.
Introductory rates for 2026 start from US$1,650++ per night in low season, with shoulder season rates from US$1,950++ and festive season rates from US$4,500++. All rates are combinable with current seasonal offers.
To better reflect the distinction within its overwater collection, Vakkaru Maldives will simultaneously rename the current Overwater Pool Villa category to Overwater Deluxe Pool Villa. This is a name change only, with no amendments to villa features, inventory or rates.
Vakkaru Maldives was recognised with one MICHELIN Key in the MICHELIN Guide Hotel Selection 2025 and was recently ranked No. 9 among the Best Resorts in Asia in the Travel + Leisure World’s Best Awards 2026. The resort was also named World’s Leading Private Island Resort and Indian Ocean’s Leading Resort at the World Travel Awards 2025, marking its sixth consecutive year of recognition.
For reservations, please visit vakkarumaldives.com or contact reservations@vakkarumaldives.com.
-
Action1 week agoManta Trust turns holiday photos into conservation science in Maldives
-
Cooking1 week agoWhere every meal becomes a memory at Machchafushi Island Resort
-
News1 week agoManhattan Grand Hotel aims to transform Maldives’ MICE industry
-
Awards1 week ago.Here Baa Atoll receives Forbes VERIFIED™ Responsible Hospitality recognition
-
Drink1 week agoSO/ Maldives introduces premium Dilmah Tea experience
-
News1 week agoBaros Maldives invites guests to slow down with ‘Baros Pause’ weekly wellness programme
-
Drink1 week agoKuda Villingili secures third consecutive Wine Spectator honour
-
News1 week agoCora Cora Maldives earns Green Globe Gold certification