News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
News
SAii Lagoon Maldives brings Retro Tropicana vibes to festive season
This festive season, SAii Lagoon Maldives, Curio Collection by Hilton, welcomes guests to a nostalgic island escape with “Retro Tropicana” — a celebration of timeless style, sun-soaked moments, and heartfelt connection. From December 20, 2025, to January 9, 2026, the resort transforms into a nostalgic tropical retreat, where every moment captures the beauty of connection and the warmth of the season.
The festivities begin with the Festive Tree Lighting Ceremony, an enchanting evening that marks the official start of the season. Guests gather on the beach as the first lights illuminate the resort, casting a warm, golden glow across the sand and reflecting in the gentle waves, setting a serene and celebratory tone for the weeks ahead.
Throughout the season, guests can indulge in themed dinners that celebrate global and local flavours, from Mediterranean-inspired evenings to authentic Maldivian feasts under the stars. Families will find a sense of play woven into each day, with creative activities, poolside fun, and a special visit from Santa for the little ones. Young guests can join the Treasure Quest and Masquerade, take part in the Gingerbread House Decorating Competition, and make new holiday memories filled with laughter and imagination.
As Christmas approaches, the island takes on a glow of its own. Guests are invited to gather for a Retro Eve: A Tropicana Christmas and enjoy a vibrant evening of festive flavours, tropical ambience, and live music under the stars. The celebrations continue on Christmas Day with a lavish Christmas Dinner Buffet, featuring an array of seasonal favourites and island-inspired delights in a relaxed beachfront setting.
Together, these moments capture the true essence of a Tropical Christmas, joyful, effortless, and warmly shared.
As the year draws to a close, the Retro Tropicana New Year’s Eve Gala Dinner and Countdown invites guests to welcome 2026 in true SAii style, surrounded by ocean breeze, glowing lanterns, and beautifully curated cuisine. It is a celebration that blends understated elegance with the relaxed rhythm of island life.
The season continues with experiences that celebrate renewal, connection, and the joy of being outdoors. Guests can join Roots of Hope, a meaningful tree-planting initiative that honours nature and community, or take part in the island’s spirited Padel Tennis Tournament, where friendly competition meets the carefree rhythm of the tropics.
As the festive season unfolds, SAii Lagoon Maldives invites guests to celebrate the season with warmth, laughter, and a sense of effortless joy. From sparkling evenings by the ocean to shared meals and lively gatherings, the festivities capture the spirit of the island — bright, welcoming, and full of memorable moments for every guest.
To learn more about SAii Lagoon Maldives, Curio Collection by Hilton and book your next mindful escape, visit saiihotels.com/lagoon-maldives.
News
Hard Rock Hotel Maldives strikes right chord this festive season with ‘Beach, Baubles & Beats’
Hard Rock Hotel Maldives is all set to celebrate the festive season in style with “Beach, Baubles & Beats”, a vibrant holiday experience running from 21st December 2025 to 10th January 2026. Nestled on the pristine shores of the Maldives, the resort will transform into a musical playground where sun, sand, flavors, and festive cheer come together in perfect harmony.
Guests can expect a symphony of experiences, from lively live band performances and soulful acoustic sets to high-energy DJ sessions under the stars. Every moment is designed to keep the rhythm alive, whether it’s an afternoon jam by the pool, a sunset beach party, or an electrifying New Year’s Eve countdown. Culinary delights set the stage with a range of themed feasts, from zesty Tostilocos and margaritas to indulgent seafood and lobster nights, turning every meal into a celebration of taste and creativity.
The little rockstars are not left out, with Roxity Kids Club offering festive crafts, cookie decorating, talent shows, scavenger hunts, and hands-on activities designed to spark imagination and holiday joy. From playful beach games to interactive performances, families can enjoy shared experiences that create lasting memories.
Signature events will light up the season, including magical tree lightings, Christmas Eve gala dinners, Santa’s grand arrival, and New Year’s Eve parties that combine mesmerizing performances, fire shows, and beachside beats. Each day and night blends music, movement, and festive spirit, creating a seamless celebration from dawn to dusk.
Whether guests are swaying to acoustic melodies, dancing poolside to DJ beats, or savoring a decadent festive feast, “Beach, Baubles & Beats” at Hard Rock Hotel Maldives promises a holiday season filled with rhythm, joy, and unforgettable moments.
For more information and reservations, please visit www.hardrockhotels.com/maldives.
News
The Westin Maldives Miriandhoo Resort unveils festive season programme with beachside Christmas, Gatsby-themed New Year
The Westin Maldives Miriandhoo Resort unveils its Festive Season programming with “Golden Nights, Timeless Lights,” a celebratory series inspired by the glamour and spirit of the Roaring Twenties. Running from December 22, 2025, through January 6, 2026, the calendar blends sparkling beachfront moments with wellness-forward experiences that capture the magic of the season in the heart of the Baa Atoll UNESCO Biosphere Reserve.
Festivities begin on December 22 with a tree-lighting ceremony that sets the tone for a fortnight of golden evenings and joyful gatherings. On December 24, a Christmas Eve Cocktail Party invites guests to dress to dazzle while sipping signature concoctions crafted by the resort’s mixologists. Christmas Day brings a special appearance from Santa Claus and a warm meet-and-greet for families, complemented by a full program at the Westin Family Kids Club, including gingerbread house decorating, Christmas bingo, and more.
The season crescendos on December 31 with The Great Gatsby New Year’s Eve Gala Dinner, a barefoot beach celebration where vintage elegance meets island flair. Guests can expect an exquisite international buffet, a live swing band, a mesmerizing fire dance performance, and a dazzling fireworks finale to welcome 2026 in an unforgettable way.
Throughout the holidays, the resort’s Move Well and Play Well ethos takes center stage. Sunrise yoga, energizing beach workouts, the scenic runWestin program, and various complimentary recharging activities offer restorative balance to evenings of celebration. Guests can also venture out on unforgettable excursions to explore an underwater world teeming with marine life, or paddle leisurely on complimentary ocean kayaks. For rejuvenation, guests are invited to indulge in a relaxing treatment at Heavenly Spa by Westin™, an overwater sanctuary with a glass floor and sweeping ocean views.
The resort’s five distinctive restaurants and bars will host a series of themed dinners, each showcasing fresh flavors and thoughtful pairings. Whether gathered for a sparkling cocktail at sunset or a family meal under the stars, guests will discover a season of connection and well-being wrapped in the tropical warmth of Maldivian nights.
To secure your year-end getaway and for more information, visit westin-maldives.com. Click here to see the full festive calendar at The Westin Maldives Miriandhoo Resort.
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