News
Chinese become world’s biggest travel spenders
The second annual Chinese International Travel Monitor reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 per cent of hoteliers globally say Chinese travellers now account for up to five per cent of their business and 45 per cent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 per cent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 per cent and almost half (47 per cent) anticipating an 11-50 per cent rise.
According to the Hotels.com report the majority of overseas Chinese travel (96 per cent) has been for leisure purposes, while just over half (52 per cent) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62 per cent) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 per cent of Chinese guests now travel independently, compared with a much more even split in 2012.
United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011*
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.
In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26 per cent) of Chinese travellers feel this is a key area for improvement.
Three quarters (75 per cent) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42 per cent) say that they would like more Mandarin speaking staff in hotels.
Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25 per cent) of hoteliers say they offer cultural awareness training to staff but only one in ten (11 per cent) offer welcome materials in Mandarin. Additionally, globally, just over half (56 per cent) of hotels have invested less than $10,000** in developing programmes and products specifically catering to Chinese guests over the past 12 months.
When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30 per cent) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.
More than a quarter of Chinese travellers (27 per cent) use social media to help them make decisions on holiday destinations, with this figure rising to 33 per cent among younger travellers under 35.
“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.
“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” Svanstrom concluded.
News
Banyan Tree Vabbinfaru, Dhawa Ihuru honour women with curated experiences
This International Women’s Day, Banyan Tree Vabbinfaru and Dhawa Ihuru celebrate the important women in our lives through meaningful island experiences inspired by connection with self, nature and our loved ones.
The celebration begins beneath the surface of the sea with a Women’s Snorkelling Session, bringing guests from both resorts together for a guided exploration of the house reef. Guided by the resorts’ Marine Lab, explore vibrant coral gardens and observe marine life flourishing within one of the Maldives’ most carefully preserved reefs – a reflection of Banyan Group’s long-standing commitment to environmental stewardship since the island first welcomed guests more than three decades ago.
Banyan Tree Vabbinfaru: A Day of Meaningful Connection to the Nature and Wellbeing
In the afternoon, Saffron presents a Women’s Day Cooking Class, where fragrant herbs and vibrant spices come together in a hands-on journey through authentic Thai flavours.
As the golden sunset colours the sky, a beachfront yoga session invites a moment of stillness. Guided by breath and gentle movement, the rhythm of the waves deepens your connection with nature and the beauty of being fully present.

In the evening, Sangu Garden, the resort’s beachfront restaurant, presents a Special Women’s Day Buffet Night, where live BBQ stations showcase freshly grilled seafood and international flavours beneath the evening sky. Ocean breezes, cosy ambience and the aroma of the grill create a warm tropical setting, while each female guest is welcomed with a special surprise gift during the evening.

Dhawa Ihuru: Vibrant Island Flavours
Across the lagoon, Dhawa Ihuru brings its lively island energy to the occasion with experiences designed for fun and connection.
Later in the day, after the snorkel safari to the house reef, savour a Women’s Day Special BBQ Lunch at Riveli Restaurant, where vibrant island flavours and international favourites come together in a lively beachfront setting.
In the afternoon, a Sri Lankan Cooking Class invites guests to discover bold spices and traditional techniques in a lively hands-on culinary experience.

Together, Banyan Tree Vabbinfaru and Dhawa Ihuru offer a meaningful way to celebrate the women who inspire us, through moments of exploring wellness, discovery and joyful connection surrounded by the natural beauty of the Maldives.
News
Fushifaru Maldives celebrates Women’s Day with art, community and ocean conservation focus
Fushifaru Maldives is marking International Women’s Day 2026 with a series of activities under the theme “Waves of Kindness – #GivetoGain,” celebrating empowerment, community and ocean conservation.
The programme reflects the resort’s message of being “Empowered by Kindness, Inspired by the Ocean,” bringing together guests and team members through art, appreciation and shared experiences.
As part of the celebrations, the resort will welcome artist Rachel Brooks, who will host a live art workshop on 7 March. During the session, Brooks will create a painting inspired by marine life, drawing attention to the colours and forms found beneath the ocean’s surface.
Her work highlights the connection between creativity and environmental awareness, emphasising the importance of protecting marine ecosystems. The workshop will also serve as an opportunity for guests and residents to engage with the artist and learn about the inspiration behind her work.
The celebrations will continue on 8 March with activities marking International Women’s Day alongside the resort’s residents and guests. The theme #GivetoGain focuses on mutual support, the creation of opportunities, and the empowerment of women through collaboration and shared encouragement.

In the evening, Fushifaru Maldives will host a Women’s Day Cocktail Party, where gentlemen will present roses to women on the island, including guests and team members. The gesture is intended as a sign of appreciation and respect.
The celebration will continue with a DJ evening, providing a setting for guests and staff to gather and mark the occasion together.
According to the resort, the event is also an opportunity to recognise the contribution of women within the Fushifaru community. Female guests, residents and team members from different backgrounds and cultures will be acknowledged as part of the celebrations.
The resort said the initiative reflects the diversity and individuality of the women who form part of the Fushifaru Maldives community, while reinforcing the broader message of kindness, empowerment and environmental awareness associated with this year’s International Women’s Day.
Drink
German winemaker Patrick Jacklin to host exclusive tasting at Constance Moofushi
Constance Moofushi Maldives is set to welcome Patrick Jacklin of Weingut Heitlinger, Germany, for an exclusive wine tasting experience on 9th March from 06:00pm to 07:30pm. Set on a sunset sandbank, this unique experience will feature a curated selection of biodynamic wines, paired with refined canapés in an unforgettable Indian Ocean setting. During his visit, Patrick Jacklin will also conduct a dedicated masterclass with the resort’s sommeliers, offering an opportunity to further expand their knowledge and understanding of biodynamic wines and viticulture.
At Constance Hotels & Resorts, wine is an integral part of the guest experience, shaped by passionate sommeliers and a long-standing culture of discovery. At Constance Moofushi, this dedication is reflected in Alizée Restaurant being recognized by The World of Fine Wine for its Best All-Inclusive Wine List, highlighting the resort’s carefully curated selection and pairing philosophy. This intimate tasting continues that spirit, celebrating terroir, craftsmanship, and meaningful encounters between guests and winemakers.
Raised in the Kraichgau region of Baden, Patrick Jacklin comes from a family deeply rooted in winemaking. Alongside his brother Philip, he represents the next generation of the Weingut Heitlinger bringing fresh energy and vision to the estate.

Passionate about biodynamic viticulture Patrick plays an active role in shaping the estate’s style and guiding its evolution in both cellar and vineyard.
Located in Östringen‑Tiefenbach, Weingut Heitlinger, is recognised among Germany’s leading organic and biodynamic estates. The winery is also part of the VDP (Verband Deutscher Prädikatsweingüter) Since 2012, Germany’s most respected association of top-quality wine estates — a distinction that reflects a shared commitment to origin, craft, and rigorous standards.
“This evening with Patrick Jacklin is a celebration of what we love most – exceptional wines, generous sharing, and the magic of a Maldivian sunset. We look forward to welcoming our guests for this intimate moment of discovery,” says Mevin Ramasamy, General Manager of Constance Moofushi.
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