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Shameem Ali’s pioneering work at JOALI Maldives raises the bar for marine conservation
The Maldives, a tropical paradise known for its crystal-clear waters and vibrant marine life, is home to a dedicated and passionate individual who has made it his life’s mission to protect and restore the delicate coral reefs that surround these idyllic islands. Shameem Ali, Senior Marine Biologist at JOALI Maldives, has come a long way since his humble beginnings at Banyan Tree Vabbinfaru’s marine lab. Today, he leads the marine conservation efforts at JOALI Maldives, starting with the JOALI Reef Restoration Programme (JRRP), a groundbreaking initiative that reflects the resort’s commitment to coral restoration in the Maldives.
“I’ve always been fascinated by the ocean and its incredible biodiversity,” says Shameem. “Working in the field of marine biology has allowed me to combine my love for the environment with my passion for science and research. It’s been an incredible journey, and I’m proud to be the first and only local senior marine biologist in the Maldives.”
The JRRP is centred around the concept of “fragments of hope” – tiny corals that are planted in the resort’s own nurseries. Once these corals reach an appropriate size, they are outplanted onto the existing house reef to help it regenerate. This innovative approach to coral restoration has already shown promising results, with 70 grown colonies planted around the Arrival Centre since the outplanting phase began in November 2022.
Shameem explains, “Our goal is to assist in the natural recovery of our island’s surrounding reef by nurturing these coral fragments in our nurseries. We’ve developed a unique system that uses Mineral Accretion Technology (MAT) to enhance coral growth. By applying a low-voltage current, we can promote the accumulation of calcium carbonate – the mineral that forms the skeletal structure of corals – and help them grow faster.”
The MAT nursery can hold up to 113 fragments on each of its 24 tables, which means a minimum of 2,712 fragments are grown every year. After 10-12 months in the nursery, the coral fragments are ready to be outplanted onto the house reef.
In addition to the MAT nursery, JOALI Maldives also features spider frame and Christmas tree nurseries, which are planted by guests as a way to collaborate with the JRRP and be a part of the reef recovery effort. Through 2022, nine additional spider frames were created, holding 310 coral fragments.
“Guest involvement is a crucial aspect of our programme,” Shameem emphasises. “By allowing guests to participate in the planting process, we’re not only raising awareness about the importance of coral restoration but also creating a sense of ownership and responsibility for the health of our reefs.”
Despite some initial challenges, such as 10% of the coral fragments in the spider frames bleaching due to the adjustment phase and shallow waters, the JRRP team has adapted and moved the frames to slightly deeper waters in the same area.
Shameem’s dedication to coral restoration and his innovative approach to marine biology have made a significant impact on the Maldives’ underwater ecosystem. As the first and only Maldivian senior marine biologist, he serves as an inspiration to others in the field and a testament to the power of passion and perseverance.
“I believe that we all have a role to play in protecting our oceans and the incredible life that calls it home,” Shameem concludes. “Through the JOALI Reef Restoration Programme, we’re not only helping to restore our island’s surrounding reef but also inspiring others to take action and make a difference in their own communities.”
As the JOALI Reef Restoration Programme continues to make strides in coral restoration, Shameem Ali and his team are constantly exploring new methods and technologies to further enhance their efforts. With a focus on innovation and collaboration, the JRRP is poised to become a leading example of sustainable marine conservation in the Maldives and beyond.
“One of the most exciting aspects of working in marine biology is the opportunity to discover and implement new techniques that can help us better understand and protect our oceans,” says Shameem. “We’re always looking for ways to improve our coral restoration efforts and share our knowledge with other organisations and researchers.”
In addition to the ongoing expansion of the JRRP’s nurseries and outplanting efforts, Shameem and his team are also working on developing educational programmes for local communities and schools. By engaging with the next generation of Maldivians, they hope to inspire a lifelong passion for marine conservation and empower future leaders to take an active role in protecting their country’s precious coral reefs.
“We believe that education is a key component of our mission,” Shameem explains. “By teaching young people about the importance of coral reefs and the threats they face, we can help foster a sense of stewardship and responsibility for our environment. Our goal is to create a ripple effect that extends beyond JOALI Maldives and inspires positive change throughout the Maldives and beyond.”
As the JRRP continues to grow and evolve, Shameem Ali’s unwavering commitment to coral restoration serves as a beacon of hope for the future of the Maldives’ marine ecosystems. His pioneering work in the field of marine biology has not only made a tangible impact on the health of the country’s coral reefs but also inspired countless others to join the fight for a more sustainable and vibrant underwater world.
As Shameem puts it, “The ocean is a vast and mysterious world that still holds many secrets waiting to be discovered. By working together and embracing innovative solutions, we can help ensure that future generations have the opportunity to experience the wonder and beauty of our planet’s most precious resource.”
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.
A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.
BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”
Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.
BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.
The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.
Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.
Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.
The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.
The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.
Nestled in the pristine waters of the Raa Atoll, InterContinental Maldives Maamunagau Resort introduces Swim with Nurse Sharks, a new guided marine experience offering guests a rare opportunity to encounter these gentle creatures in their natural lagoon habitat.
Located just minutes from the island, the calm, shallow waters provide ideal conditions for observing nurse sharks at rest and in motion. The one-hour experience operates three times a week by speedboat and is designed for small groups, making it suitable for families and confident swimmers seeking a meaningful connection with the ocean.
Guided with care and respect for the environment, the experience reflects the resort’s ongoing commitment to marine awareness and responsible interaction with wildlife. Guests gain insight into the behaviour of nurse sharks while exploring one of the region’s few accessible snorkelling sites dedicated to this species.
Available at USD 95++ per person, with special rates for children under 12, Swim with Nurse Sharks adds a distinctive new chapter to the resort’s immersive ocean experiences.
For more information on “Swim with Nurse Sharks” at InterContinental Maldives Maamunagau Resort, please visit the resort’s website.
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