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Banyan Tree Group bolsters MarCom team to elevate Maldives Resorts
Strengthening the offline and online presence of Banyan Tree Vabbinfaru, Dhawa Ihuru and Angsana Velavaru across the globe
The Banyan Tree Group has recently announced the appointment of a new MarCom trio for its properties in the Maldives. This strategic move aims to elevate the marketing communications initiatives of three properties, Banyan Tree Vabbinfaru, Dhawa Ihuru, and Angsana Velavaru, by developing effective campaigns that resonate with a wider audience and ultimately boost revenue.
The newly formed team comprises three talented individuals, each bringing unique skills and experiences to the table. Ronalaine Fernandez Sato, the MarCom and PR Manager, brings with her 13 years of extensive experience in the hospitality, travel, and tourism sectors. Having worked in the Maldives and the Philippines, Ronalaine has a deep understanding of both markets and destinations. Her proficiency in creativity, attention to detail, adaptability, and ability to work under pressure played a pivotal role during the successful transformation and reopening of Finolhu Baa Atoll Maldives in 2020, where she previously served as the Assistant Manager – PR & Communications. Ronalaine’s expertise and warm personality make her a valuable addition to the team.
Joining Ronalaine is Riri Anggraheni Eka Rimandasari, the Ecommerce Manager, who brings over nine years of marketing experience to her role. Riri’s previous position as Customer Relationship Management, Ecommerce, and Digital Marketing Manager for Cornerstone Retail Management, a sister company of Sheraton Hotel Group Indonesia, equipped her with a strong background in driving digital marketing strategies. Riri’s journalism background, including working for national TV channels and online shows in Indonesia, adds an extra dimension to her skill set. Furthermore, her commitment to mental health advocacy through the establishment of Peduli ODGJ Indonesia demonstrates her dedication to promoting well-being within the workplace. Riri’s enthusiasm to explore the Maldives, coupled with her certification in PADI Open Water Diving, promises exciting adventures beyond her professional responsibilities.
Completing the trio is Khaled Jarrah, the Assistant Digital Marketing Manager, who has been with the Banyan Tree Group for nearly two years. Khaled’s journey began as a chef in renowned properties such as Crown Plaza® Hotels and Resorts, Holiday Inn – The Business Park, and IHG Hotels and Resorts in Qatar. His transition into sales and marketing showcased his creative prowess, ultimately leading him to his current role in digital marketing. Khaled’s track record in successfully implementing digital marketing strategies at Banyan Tree Doha resulted in substantial growth across social media platforms. A Jordanian native, Khaled’s passion for food extends beyond his professional life, as he loves to discover new culinary delights or cook for his loved ones.
The collaboration of these three individuals, each with their distinct backgrounds, forms a dynamic team united by the shared goal of enhancing the offline and online presence of Banyan Tree Vabbinfaru, Dhawa Ihuru, and Angsana Velavaru. By harnessing their collective expertise, the team aims to attract the right guests for each resort, strengthening the brand’s global reach and ensuring exceptional experiences for visitors.
With their diverse skills, experiences, and shared dedication to excellence, the new MarCom trio is poised to propel the marketing communications initiatives of the Banyan Tree Group’s Maldivian properties to new heights. Their appointment represents the group’s commitment to delivering exceptional design-led experiences while promoting stewardship and well-being—a combination that is sure to captivate and attract discerning travelers from around the world.
The Banyan Tree Group, one of the world’s leading independent, multi-branded hospitality groups, operates three luxurious resorts in the Maldives, each offering a unique and unforgettable experience for travelers. Banyan Tree Vabbinfaru is a picturesque island paradise surrounded by crystal-clear turquoise waters and pristine white sandy beaches. The resort boasts private villas with direct access to the beach, a stunning spa, and a range of water sports activities. Dhawa Ihuru, on the other hand, provides a tranquil and intimate retreat, nestled on a private coral island. Guests can immerse themselves in the beauty of the underwater world through snorkeling or diving adventures, indulge in rejuvenating spa treatments, and savor exquisite dining options. Lastly, Angsana Velavaru captures the essence of Maldivian luxury with its spacious villas suspended over the sparkling Indian Ocean. This idyllic resort offers a host of activities, including snorkeling, dolphin-watching, and sunset cruises, ensuring a truly magical experience for all who visit.
For more information about the Banyan Tree Group, visit www.banyantree.com.
Coco Bodu Hithi, a renowned boutique resort in the Maldives celebrated for its Maldivian-inspired elegance, has received recognition at the 2025 Condé Nast Johansens Awards for Excellence.
This prestigious accolade honours outstanding quality across recommended properties worldwide and serves as a trusted benchmark for travellers and industry professionals alike. Coco Bodu Hithi was awarded the title of ‘Best Service’ by Condé Nast Johansens for its exceptional hospitality, which seamlessly blends serene surroundings with meticulous, personalised service.
Additionally, the resort was recently recognised in the 2024 Condé Nast Traveler Readers’ Choice Awards as one of the top resorts in the Indian Ocean, cementing its position as a leader in luxury travel. Offering a thoughtfully curated guest experience, Coco Bodu Hithi continues to set itself apart within the industry.
The resort also excels in culinary innovation, boasting four exceptional restaurants. Renowned Michelin-starred chefs frequently collaborate with Group Culinary Director and Michelin-starred chef Martin Cahill to craft exquisite dining experiences, reflecting Coco Bodu Hithi’s unwavering commitment to service excellence and world-class gastronomy.
Oaga Art Resort has transformed its Sobi Bar into a Mixology Garden, showcasing a collaboration with internationally acclaimed Beverage Artist and Netflix’s ‘Drink Masters’ finalist, Tao Zrafi.
Far from the typical poolside bar, the revamped Sobi Bar offers a unique experience where artistic cocktails take centre stage. Standard drinks are replaced with Tao Zrafi’s creations, which expertly blend local Maldivian flavours with surprising twists, providing a sensory journey for visitors.
Each cocktail at Sobi Bar is a testament to Tao Zrafi’s creativity. His exclusive menu combines stunning visual presentation with complex, delightful flavours, elevating the drink experience into an art form.
The Mixology Garden caters to diverse tastes. In addition to Tao Zrafi’s signature creations, Sobi Bar offers a curated selection of international gins and artisanal beers, ensuring every guest finds the perfect beverage to suit their preferences.
To commemorate the launch of the Mixology Garden, Oaga Art Resort is hosting several special events:
- Cocktail Masterclasses (November 29 and December 6): Guests can learn from Tao Zrafi himself, discovering the secrets behind his innovative cocktails.
- The Grand Unveiling (December 5): This evening celebration features Tao’s signature cocktails, a buffet, live music, interactive mural painting, and spectacular fire shows. Guests can enjoy a sunset soiree combining art, music, and unforgettable flavours.
Sneak peeks of Tao Zrafi’s creations are available on Oaga Art Resort’s social media platforms, offering a teaser of the enchanting cocktails awaiting guests at Sobi Bar.
Whether seeking relaxation, artistic inspiration, or an elevated cocktail experience, the Mixology Garden at Sobi Bar promises something extraordinary. With its blend of stunning flavors, unique atmosphere, and unforgettable events, Oaga Art Resort ensures every visitor leaves with cherished memories of paradise.
Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.
The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.
Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”
Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.
In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.
The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.
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