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Support builds for code of conduct to protect gentle giants of South Ari Marine Protected Area

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A campaign launched this week is urging tourists to choose tour operators who have signed up to a new whale shark code of conduct when visiting the Maldives’ magnificent marine wildlife.

Launched by Maldives Whale Shark Research Programme (MWRSP) and marine conservation charities Maldives Resilient Reefs (MRR) and Blue Marine Foundation, #BeGentleToGiants seeks to encourage both tour operators and marine wildlife visitors alike to protect this iconic gentle giant of the ocean from negative effects of marine encounters.

The South Ari Marine Protected Area (MPA), located in the Maldives, plays host to a unique and naturally occurring year-round aggregation, and to date, no whale shark found here has been recorded anywhere else in the world. Sadly, they are declining in abundance, reduced in numbers by at least 16 per cent since 2014.

Some 45 per cent of whale sharks in the South Ari MPA waters now show signs of major injury – many of which can be attributed to boat strikes. These happen when boats speed within the reef where whale sharks cruise in the warm, shallow waters to regain energy after long periods in deeper, colder water. The code of conduct requires operators to cruise below ten knots within the reef to reduce the risk of these collisions.

The code also recommends limiting disturbance to these filter-feeding sharks when swimming with them as encounters that are too crowded or noisy can alter their natural behaviour. The code of conduct promotes just one boat per shark, encouraging those in the water to give the whale sharks space and keep splashes and sudden movements to a minimum.

Shaha Hashim of Blue Marine and MRR said: “The current whale shark tourism in the South Ari MPA is not only unsustainable, but it is also dangerous for the whale sharks and the tourists. It is crucial that all tour operators who use the area sign up to the #BeGentleToGiants code of conduct and abide by it to safeguard the whale sharks and their businesses while providing an enjoyable experience to their guests. In the past, we have seen how the Maldives tourism industry can be a driver of conservation and it’s time for them to step up again.”

Maldives Whale Shark Research Programme said: “South Ari atoll MPA is desperately in need of better protection, and we can all agree that full-on enforcement of the regulations set in place can only be achieved through a proper management plan. That said, each and every one of us using the area for its various ecosystem services have a role in ensuring our individual impact on the area is minimal, and that our actions do not lead to the degradation of the population and habitat of these gentle giants.”

Ibrahim Usman, President of Dhigurah Council: “Dhigurah has always been a partner to protect South Ari Atoll MPA since the work began in Maldives by the Maldives whale shark research programme. Whale shark snorkelling is the most important marketing tool for the nearby resorts and our island guest houses as well. Therefore, protecting whale sharks is very vital to promoting tourism in South Ari and the Maldives. To protect whale sharks, we must give our commitment and support in all activities and practices that promote policies and regulations in the South Ari MPA. Dhigurah Council and the whole community will definitely support the campaign.”

John Rogers, General Manager of LUX* South Ari Atoll which is championing the code of conduct, said: “We actively promote and follow the code of conduct for swimming with the whale sharks during each excursion; educating our guests on the importance of respecting these amazing creatures by providing awareness sessions prior to entering the water. It would be great to see whale shark tourism in the Maldives carefully regulated to avoid losing sight of whale sharks completely. Proper regulations will not only protect the sharks but it will continue to attract the tourists to visit South Ari Atoll and benefit the tourist industry in the long term.”

Alexandra Jamaica at Scubaspa:  “With increasing number of tourist vessels entering SAMPA every day, we observe whale sharks being harassed by visitors and struck by speeding boats on a daily basis. Guides and operators need to take responsibility for the protection of our whale sharks, starting with extensive safety briefings and enforcing the simple Code of Conduct among their guests. Hopefully the Gentle to Giants campaign will reach many local and tourist ocean enthusiasts and inspire them to make a difference.”

Amir Schmidt at MV KEANA said: “It seems like whale sharks are home to Maldives before there were even humans. Over time human impact has reached alarming levels on the atoll ecosystems. Nobody actually wants to hunt down a whale shark together with a dozen different boats but it’s happening. Nobody wants to encircle a whale shark together with dozens of people not giving the fish its space but it’s happening. Nobody wants to ride over a whale shark with the boat but it’s happening. All stakeholders need to make a choice. Time is running out.”

Andre Horn at dive centre from resorts, EURODIVERS, said: “Whale sharks have roamed the oceans for over 70 million years and are an indicator of a healthy ocean itself. As whale sharks feed on ocean plankton, their role in regulating the ocean is as important as other species of sharks. These gentle giants are on the list of endangered species. Euro-Divers believes in the code of conduct as we are fortunate enough to visit the South Ari Marine Protected Area frequently with our guests and use these events to educate the various guests about the importance of whale sharks not only here in the Maldives but around the world.”

Tour operators who have signed up to the whale shark code of conduct can be found by visiting www.begentletogiants.org/maldives

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World-first overwater padel tennis court launched at Meyyafushi Maldives

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Meyyafushi Maldives, a new five-star premium all-inclusive boutique resort, has introduced what it describes as a world-first in resort recreation: a fixed overwater padel tennis court. Positioned above clear lagoons and framed by sweeping sunset views, the court offers guests an opportunity to play and unwind in a distinctive setting surrounded by panoramic ocean vistas.

Located in the Lhaviyani Atoll, the overwater court allows players to take part in a match while immersed in the natural calm of the surrounding seascape. Guests staying at the resort are offered one hour of complimentary padel tennis as part of the premium all-inclusive package. The setting provides a secluded and tranquil space for both beginners and experienced players to practise with the sound of the ocean beneath.

“Padel tennis has become one of the fastest-growing sports in the world, and we wanted to bring it to life in the most spectacular way possible,” said Ahmed Siaar, Cluster General Manager of BeKind Hotels & Resorts. “Playing on water, surrounded by endless blues, transforms the game into something transcendent – it’s active luxury at its finest.”

The overwater court forms part of Meyyafushi’s wider range of facilities, which include an underwater dining restaurant, an overwater wine cellar, water pool suites with slides, a mini bowling lane, and an adults-only sky bar featuring a glass-bottom infinity pool. Each facility has been created to offer experiences that encourage connection, exploration and wellbeing.

With uninterrupted sunset views and a distinctive overwater location, Meyyafushi Maldives’ padel tennis court marks a global first for the sport, bringing together physical activity, landscape and design in a single setting.

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Kuramathi Maldives to host 2-week Campioni football experience in 2026

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Kuramathi Maldives, available exclusively through Kuoni in the United Kingdom, has announced the return of the Campioni Soccer Academy next summer. The two-week programme, set once again against the turquoise expanse of the Indian Ocean, will transform the island’s football pitch into a world-class training ground for young players aged 4 to 16.

The 2026 edition will welcome two celebrated English football legends: Stuart Pearce MBE and Wes Brown, as well as UEFA ‘A’ licensed coach Adrian Whitbread. Together, they will lead two consecutive weeks of training sessions designed to inspire, challenge, and uplift children of all abilities.

  • Week One: 27 July – 1 August 2026: Led by Stuart Pearce MBE and Adrian Whitbread
  • Week Two: 3 – 8 August 2026: Led by Wes Brown and Adrian Whitbread

The experience begins with a beachfront welcome reception where families meet the visiting football icons, collect their bespoke training gear, and prepare for the week ahead. From Monday to Saturday, daily sessions will focus on essential skills, teamwork, strategy, and sportsmanship. Participants will receive consistent personal feedback from the professionals, offering a rare chance to learn directly from top-level athletes in an unforgettable setting.

Parents may use the opportunity to relax around the resort, confident that their children are safe, active, and engaged, or they may join the popular mid-week Parents’ Game — a light-hearted fixture that brings all ages together on the pitch.

Reflecting on the 2025 edition, Stuart Pearce MBE commented: “This year’s Campioni Soccer Academy at Kuramathi was fantastic, and I can’t wait to return in Summer 2026 to meet a new group of families. The work we get to do with Campioni is always inspiring, in every training session I see potential. Campioni isn’t just about learning new football skills; it’s about inspiring young minds to dream big and work hard.”

Wes Brown added: “Seeing kids improve through the week of coaching is always what I enjoy most about Campioni. I can’t wait to be at Kuramathi next summer; the Maldives feels like the perfect destination for kids and families to have a great experience.”

The 2025 programme also welcomed young players from local Maldivian academies in Thoddoo and Rasdhoo for a special session with John Barnes MBE and Adrian Whitbread. Kuramathi and Campioni intend to continue this initiative in 2026, offering young Maldivian talents the chance to train with football greats.

More than a training camp, Campioni at Kuramathi is positioned as an immersive island experience. It is a place where childhood ambitions are nurtured, evening matches unfold under tropical skies, and young athletes are inspired by the magic of the Maldives.

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W Maldives sets coral restoration benchmark with Sea of Stars activation

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Following the launch of SEA OF STARS, W Maldives has successfully concluded a landmark week of sustainability-driven experiences that brought guests, marine experts, and the resort team together in celebration of ocean conservation and creativity.

The event kicked off on 26 October with an exclusive screening of Peixinho (Little Fish) at FIRE, hosted by award-winning wildlife filmmaker and conservation biologist, Kaushiik Subramaniam. The film, a moving story of ocean stewardship and intergenerational change, was followed by a mix-and-mingle session where guests connected with Kaushiik to discuss the power of storytelling in inspiring environmental action, along with the MARS Sustainable Solutions team on the reef restoration project.

The momentum carried into the following days as the W Maldives team, led by the resort’s Sustainability Manager, Harald Schaller, together with MARS Sustainable Solutions, completed the installation of 400 Reef Stars and 6,000 coral fragments across the resort’s house reef on 28 and 29 October. Guests joined the marine biologists in assembling and deploying the hexagonal reef structures, turning collaboration into tangible impact. The two-day reef star creation and installation marked a key milestone in one of the Maldives’ largest coral restoration projects.

“With all Reef Stars successfully installed, we’re excited to see this restored reef become a thriving ecosystem,” says Kate Janetski, Marine Program Lead for Maldives & Caribbean and Global Training Manager at MARS Sustainable Solutions. “The partnership with W Maldives shows what can happen when science, hospitality, and community come together for a shared purpose. Seeing guests and the resort team work side by side to restore this reef is a powerful reminder that protecting our oceans can be a collective and inspiring experience.”

With the success of SEA OF STARS, W Maldives is setting its sights even higher, Under the vision of Amila Handunwala, the resort’s General Manager and Chair of the Marriott Maldives Business Council, this activation marks just the beginning of a wider movement to make W Maldives, and eventually, Marriott International properties in the Maldives, a driving force in coral restoration across the archipelago.

“Our reef has always been the heart of W Maldives,” says Amila Handunwala. “SEA OF STARS is more than a single event, it’s the spark of a long-term journey. Our goal is to strengthen W Maldives’ stance as a leader in marine restoration and to extend this initiative to other Marriott resorts in the Maldives. Together, we can make a meaningful difference and set a new benchmark for sustainability in hospitality.”

The W Maldives team will continue to collaborate with MARS Sustainable Solutions to monitor coral growth and reef resilience in the coming months and years. Guests are also invited to be part of this journey by joining guided house reef snorkeling sessions with the resort’s marine biologist to learn more about the ongoing coral restoration program.

This initiative is part of W Maldives’ evolving and growing sustainability strategy, which extends beyond its reef restoration work. The resort continues to enhance its biogas plat, waste management system, and solar energy operations, building a more self-sustaining and environmentally conscious island ecosystem. Each initiative reflects the resort’s approach to modern luxury, one that connects guests to nature through innovation, community, and car.

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