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W Hotels Worldwide Appoints Jenné Lombardo As New Global Fashion Director
Maldives Promotion House – W Hotels Worldwide has announced the appointment of Jenné Lombardo, entrepreneur and style maven, as its new Global Fashion Director. For more than 12 years, W Hotels has had a continuous commitment to fashion, and in 2010 appointed the first-ever Global Fashion Director for a hospitality brand – Amanda Ross. As the W brand continues to expand its international footprint and opens in fashion capitals around the world, Lombardo, a global trendsetter with a knack for identifying what’s new and next in fashion, will be instrumental in developing strategic initiatives and partnerships that showcase W’s innovative point of view on fashion.
“W Hotels has established itself as a brand that is constantly searching for ‘what’s new and next’ across music, design, and fashion,” Global Brand Leader of W Hotels Worldwide and Le Méridien, Eva Ziegler said. “Jenné Lombardo’s international outlook and connection to emerging talent makes her a perfect fit as both the W brand and the role of Fashion Director continues to grow.”
Jenné Lombardo’s intuitive approach to bringing like-minded brands together led her to the creation of M.A.C. & Milk, connecting the renowned beauty brand with a raw space to create a unique platform for emerging designers during New York Fashion Week. M.A.C. & Milk now serves as one of the premiere Fashion Week programs, providing space and other services to more than 40 designers per season.
Several high-profile designers have been showcased at these events, including Alexander Wang, Band of Outsiders, Lulu Frost, Matthew Ames, Proenza Schouler, Suno, and Vena Cava. Prior to working with M.A.C & Milk, Lombardo served as the Executive Director of Global Fashion, Talent, and Special Events at M.A.C., where she launched projects with celebrities and artists, including the Viva Glam campaign with Lady Gaga, on a global level.
“Throughout my career I have always looked at the unique ways in which artists, designers, and other innovators can work together,” Lombardo said. “With W Hotels, the possibilities are infinite. I am extremely excited and honored to be working with such a dynamic and global brand.”
In late 2010, Lombardo launched The Terminal Presents, a New York-based consultancy focusing on giving brands unparalleled access to unique talent across fashion, music, the arts, and pop culture. The company’s aim is to identify opportunities in the marketplace to allow brands to create, innovate, collaborate, and articulate an original customized vision. Past events have included after-parties for Alexander Wang and Gwen Stefani, a Gareth Pugh screening and dinner, and performances by Patti Smith, The National, Iggy Pop, Crystal Castles, MIA, and Santigold.
In anticipation of Mercedes-Benz Fashion Week in New York City, Lombardo has begun to identify the next group of designers for this season’s W Hotels Fashion Next program, which is an industry-first initiative that fosters and supports emerging designers. In her new role, Lombardo will seek to firmly establish the Fashion Next program on a global level.
The selected Fashion Next designers will make their debut at Mercedes-Benz Fashion Week in September, where they will show their collections at the Box space in Lincoln Center. She is also collaborating with fashion trendsetters in London and Moscow to indentify new and next designers to showcase their latest collections during those cities’ Fashion Weeks. Lombardo and the designers will then travel to fashion-forward cities around the globe as W Hotels provides a platform for support and brings its point of view on fashion to an international audience.
In early 2010, W Hotels first introduced the role of Global Fashion Director to the hospitality industry with the appointment of Amanda Ross, international stylist and fashion authority. During her time as Global Fashion Director, Ross steered W Hotels from backstage to “center stage” at Mercedes-Benz Fashion Week in New York, as the W VIP Backstage Lounge evolved into a full fashion presentation, showcasing the W Hotels Global Glam collection, a seasonal line inspired by the unique personalities of W Hotels and Retreats. Ross also identified emerging designers to support through the W Hotels Fashion Next program and served as the W spokesperson at international fashion weeks in cities such as New York, Bangkok, and Mexico City.
Throughout its 12 years, W Hotels has been engaged with the world of fashion, from its Backstage VIP Lounge at Mercedes-Benz Fashion Week to its various collaborations with fashion fixtures, including Simon Doonan, Michael Kors, and Diane von Furstenberg. W has also redefined traditional hotel retailing with the creation of W Hotels The Store, trendsetting boutique stores that sell designer apparel such as the aforementioned Global Glam collection as well as jewelry, accessories, home and design items in W Hotels around the world, online, and through the W Hotels iPhone application.
Beyond the brand initiatives, W Hotels around the globe have also been engaged in fashion over the past years, whether from the W Lounge at ELLE Fashion Week in Bangkok to the launch of the exclusive James Small-designed Insider belt for W London – Leicester Square, to Fashion Next designer trunk shows in Atlanta, Chicago and New York and the debut of Global Glam from Mexico City, Miami, Barcelona, and Los Angeles, among other destinations. The role of W Hotels in the fashion industry will only continue to grow as the brand expands worldwide, with a presence at fashion weeks across the globe, from New York to London, Paris, Milan, Moscow, and beyond.
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Sun Siyam Vilu Reef unveils expanded marine excursion portfolio
Sun Siyam Vilu Reef, part of the Sun Siyam Privé Collection, has introduced an expanded portfolio of water-based experiences designed to showcase the natural environment and marine life of the surrounding atolls. The enhanced programme combines exploration, activity and moments of calm, offering guests new ways to experience the Maldives through curated ocean journeys and personalised excursions.
Building on established activities such as Jet Car rides, SeaBob adventures and windsurfing, the resort has expanded its watersports offering to include private speedboat journeys and bespoke marine experiences. These additions are tailored for small groups seeking intimate and meaningful encounters with the ocean.
Available daily from the resort’s Watersports Centre, the new private speedboat excursions provide a personalised way to explore the hidden marine sites of Dhaalu Atoll. Designed for one to four guests, each journey offers flexibility and individual attention. Guests may choose from four-hour, five-hour or full-day itineraries, all of which include a freshly prepared barbecue lunch. From coral gardens to secluded sandbanks, the excursions highlight the region’s diverse marine landscapes.
The programme’s centrepiece is the Full Day Adventure Trip, which offers an extended exploration of key marine locations. Highlights include the Coral Garden, known for its biodiversity and reef formations; Turtle Point, where sea turtles are frequently sighted; and Nurse Shark Point, which provides opportunities to observe nurse sharks in their natural environment. The experience concludes with a beachside lunch on a private sandbank, set against uninterrupted views of the Indian Ocean.
For guests seeking a balance between activity and relaxation, the Waves of Adventure and Calmness experience combines a private two-hour snorkelling safari or Jet Ski safari with a full-body massage at the resort. The programme is designed to transition smoothly from ocean exploration to restorative island time, reflecting the relaxed pace that characterises Sun Siyam Vilu Reef.
As part of the Sun Siyam Privé Collection, Sun Siyam Vilu Reef continues to focus on personalised service and experiences rooted in the natural setting of the Maldives. Through its expanded watersports offering, the resort invites guests to engage with the marine environment while enjoying a sense of privacy, discovery and connection to the Maldivian seascape.
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Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
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