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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Banyan Tree Vabbinfaru marks first Hawksbill turtle hatchling event since 2015

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Banyan Tree Vabbinfaru has recorded the return of a Hawksbill sea turtle to its shores for the first time since 2015, with eggs laid in January hatching on the afternoon of 23 March, marking a meaningful moment for the island and its surrounding marine environment.

The eggs, laid on 24 January, have now hatched, with tiny hatchlings emerging beneath sun-warmed sands and making their way across the beach into the lagoon. The moment was quietly witnessed by guests and resort associates, offering a precious and moving glimpse into one of nature’s most delicate life cycles.

The return comes alongside Banyan Tree Vabbinfaru’s ongoing marine conservation efforts, led by its on-site Marine Lab – one of the first resort-based marine conservation programmes in the Maldives. For over two decades, the Marine Lab has contributed to coral restoration, reef protection, marine biodiversity monitoring and environmental education.

The Banyan Tree Marine Lab actively engages guests and associates through ongoing conservation activities, including Marine Talks on turtle and shark conservation, reef restoration and monitoring, as well as ongoing turtle identification and monitoring initiatives that support broader research efforts across the country.

Hawksbill turtles, listed as critically endangered, continue to face threats across the Maldives from habitat loss, marine pollution and climate change. Their rare return to shore serves as a gentle yet powerful reminder of the responsibility we share in protecting these fragile species and the ecosystems they depend on.

“Moments like are truly special,” said Alex Burden, Marine Lab Manager at Banyan Tree Vabbinfaru. “The return of a sea turtle to our shores is a powerful reflection of what long-term commitment and genuine care for the marine environment can achieve.”

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Sun Siyam Iru Veli curates Easter experience with dining and live entertainment

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This Easter, Sun Siyam Iru Veli invites guests to enjoy a magical island programme from April 2nd to 6th, 2026, inspired by shimmering ocean blues and playful coastal elements. Part of Sun Siyam’s Privé Collection, the resort presents a five-day celebration where curated dining, family-friendly activities, wellness moments, and live entertainment come together to create an immersive Easter escape for couples and families alike.

At the heart of the celebration is Easter Day, when the island comes alive with experiences for all ages. Families can enjoy the Grand Easter Egg Hunt and Cocoa & Bunny moments, where little ones can meet and pet bunnies while sipping hot cocoa, while the Magical Splash Pool Party celebration brings together music, refreshments, and a lively island atmosphere. As evening falls, a Special Easter Buffet opens, followed by Wonders of the Ocean—a captivating live performance that brings a sense of magic to the lagoon setting.

The enchanting evening is brought to life through performances by magician Ahmed Shaman. Known for his engaging and interactive style, his work celebrates local talent while adding a sense of wonder to the island. From close-up illusions to playful mind-reading moments, each performance invites guests to become part of the experience, creating memories that feel both personal and unforgettable. His presence reflects the resort’s ongoing commitment to showcasing Maldivian artistry while enriching the guest journey.

Throughout the week, guests can explore a diverse lineup of experiences, including themed international buffets, beachfront lobster BBQ under the stars, cocktail nights, and live music. Younger guests are engaged through creative and playful activities, such as Easter card making, egg painting, kite flying, and musical games. The Ocean Spa welcomes all to unwind with special promotions that aim to bring a soft, seasonal glow to both mind and body. From sandbank picnics to sunset entertainment and wellness-led experiences, Easter 2026 at Sun Siyam Iru Veli invites guests to create lasting memories in a setting shaped by the shimmering lagoons and the rhythm of the ocean.

For more information and to book your Easter escape, please visit Sun Siyam Iru Veli Offers page

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TIME recognises Six Senses Laamu among World’s Greatest Places for 2026

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TIME Magazine has named Six Senses Laamu to its prestigious World’s Greatest Places of 2026 list, recognising destinations that offer extraordinary experiences, innovation, and meaningful impact around the globe. The accolade highlights the resort’s pioneering marine conservation initiatives and its immersive approach to sustainability-driven luxury in the Maldives.

“Being recognised by TIME as one of the world’s greatest places is an incredible honour for our team,” said Marteyne van Well, Regional General Manager. “Our vision has always been to demonstrate that hospitality and meaningful environmental stewardship can coexist. This accolade celebrates the dedication of our entire resort team, and local community who work every day to protect Laamu’s remarkable ecosystem.”

Situated in the remote Laamu Atoll, Six Senses Laamu is distinguished by its integration of environmental research into the guest experience. Central to this effort is the Sea Hub for Environmental Learning in Laamu (SHELL), a purpose-built marine research centre that hosts resident NGOs and one of the world’s most ambitious resort-based conservation programmes.

Through the creation of the Maldives Underwater Initiative (MUI) in collaboration with different NGOs, the resort has played a key role in reef restoration and marine research across the atoll. Following the global coral bleaching event of 2024, scientists released three million coral larvae grown in on-site laboratories onto damaged reefs while cloning vulnerable coral species to support ecosystem recovery.

The resort also supports groundbreaking research initiatives across the Laamu Atoll. The Manta Trust has catalogued more than 150 individual manta rays in the region and utilises the world’s first underwater contactless ultrasound scanner to monitor pregnant mantas, while the Olive Ridley Project leads critical sea turtle conservation programmes. Ongoing seagrass research has also identified previously undocumented species and confirmed these ecosystems as vital nurseries for reef fish.

A defining element of Six Senses Laamu is how these scientific initiatives are woven directly into the guest experience. Visitors can explore the laboratories and galleries at SHELL, participate in marine conservation initiatives, dive alongside working biologists, and earn specialty diving certifications focused on manta rays and reef ecosystems.

Surrounded by turquoise waters, Six Senses Laamu features overwater and beachfront villas built with sustainably sourced materials and is the only five-star resort in Laamu Atoll, Maldives. The resort continues to serve as a model for how hospitality can support scientific discovery and long-term environmental protection while delivering unforgettable guest experiences.

For more information, please visit the resort’s website.

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