News
PER AQUUM unveils new brand identity

Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Drink
Huvafen Fushi to host iconic 17-course omakase by Japan’s Chef Setsuo Funahashi

Huvafen Fushi, the iconic resort in the Maldives, is set to host an exclusive one-night culinary residency with the renowned two-Michelin-starred restaurant, Nikaku.
On Monday, 11 August 2025, Huvafen Fushi’s overwater restaurant RAW will welcome celebrated Chef Setsuo Funahashi for a 17-course omakase dinner – a traditional Japanese dining experience where the chef selects each dish. This special evening will offer a rare insight into the world of authentic Edomae sushi, a style developed during Japan’s Edo period in the 1700s. Originally created as a method to preserve fish caught in Tokyo Bay before the advent of refrigeration, Edomae sushi involves techniques such as curing with vinegar or salt, simmering, and marinating in sauces.
Chef Funahashi, a third-generation sushi master and the owner of Nikaku in Kitakyushu, is widely respected for his dedication to traditional Japanese methods. He sources the freshest fish from the Kanmon Straits, which separate the islands of Honshu and Kyushu. For this occasion at Huvafen Fushi, every ingredient will be flown in directly from Japan to guarantee the highest standards of quality and authenticity.

Nikaku, which translates as “a pair of cranes” – a symbol of lasting prosperity – stands as a tribute to the enduring craftsmanship of Japanese cuisine. Chef Funahashi continues a two-century legacy, employing techniques such as hontegaeshi for forming nigiri, and refining the anbai – the precise balance of salt and vinegar in sushi rice. Each course will be presented with meticulous attention to detail, offering guests an experience where each dish becomes a work of art.
The evening’s dining will be highly exclusive, with two intimate seatings limited to eight guests per session. A curated selection of premium champagne, fine white wines, and exceptional sake will be available to complement the nuanced flavours of the omakase menu.
This exceptional collaboration exemplifies Huvafen Fushi’s commitment to delivering sophisticated, world-class culinary experiences. It is a celebration of two refined traditions – the serene luxury of the Maldives and the disciplined precision of Japanese cuisine – coming together for an unforgettable night of gastronomic artistry.
Dining at Huvafen Fushi has long been regarded as an elevated affair, with each venue offering distinctive culinary expressions against a backdrop of unspoiled natural beauty. Among them, SALT is considered one of the finest restaurants in the Maldives, blending elegant Japanese flavours with Latin flair in a relaxed Izakaya-style setting poised above the ocean. Designed for sharing and pairing with drinks, its offerings are best enjoyed as the sun sets over the water.
For a more health-conscious alternative, RAW presents a 100% organic, raw food menu in a bistro-inspired format, featuring fresh ingredients sourced from the chef’s own garden and served alongside energising juices. With panoramic views of the sea, RAW offers a tranquil yet refined setting – making it the perfect stage for Chef Funahashi’s rare residency.
Featured
Elevated wellbeing: seasonal healing journeys at Amilla Maldives

Amilla Maldives has announced the arrival of two esteemed Visiting Practitioners—Shyam from the Himalayas and Kattia Mendoza from Ecuador—who will offer distinctive wellness experiences across consecutive seasons in 2025.
From 8 August to 20 September, Shyam will share his profound lineage of Ayurvedic healing from Nepal, seamlessly integrating ancient Eastern practices with contemporary therapies. His holistic approach encompasses Ayurveda, yoga, sound healing, massage therapy, acupuncture, and energy work, all aimed at cultivating balance, clarity, and inner serenity. Guests may experience tailored treatments such as Massage Alchemy—a bespoke therapeutic blend—Ayurvedic Rebalancing with Sound Healing, Cupping Therapy Massage, Reiki Healing, and Himalayan Sound Healing. Complimentary mindful movement sessions, including Classical Hatha Yoga, meditation, and Aerial Yoga, will further support overall wellbeing. Shyam will also lead bespoke retreats focused on Detox and Rejuvenation, Stress Management, or Longevity, beginning with a personalised Ayurvedic wellness consultation.

Following Shyam’s residency, from 20 September to 7 December, Kattia Mendoza will offer restorative sessions rooted in somatic movement, osteo-Thai therapy, breath coaching, and conscious communication. With over a decade of international experience, her one-to-one sessions will include Osteo-Thai Therapy—a distinctive fusion of Thai massage, osteopathy, and acupressure—and The Nervous System Reset, a breath-led session incorporating acupressure and humming. She will also guide individual somatic movement practices such as Back in Shape and Hips Opening, in addition to Somatic Breath Meditation and Unmasking coaching to support emotional release. Group experiences and complimentary taster sessions will further encourage connection and self-awareness.
These residencies reflect Amilla Maldives’ continued dedication to providing meaningful, restorative wellness journeys designed to promote long-term wellbeing.
Celebration
Where time stands still: The Nautilus Maldives unveils unscripted holiday celebrations

This festive season, The Nautilus Maldives welcomes discerning travellers to leave the ordinary behind and step into a realm where time gently pauses and celebration flows without constraint. From 21 December 2025 to 6 January 2026, guests are invited to embark on Nomadic Journeys—an unhurried, soulful holiday experience set against the idyllic backdrop of the Maldives’ most liberating private island retreat.
Anchored in The Nautilus’s philosophy of boundless freedom and self-expression, Nomadic Journeys is an invitation to dreamers, seekers, and free spirits. The island transforms into a bohemian sanctuary where lanterns flicker in the ocean breeze, artisanal curiosities spark wonder, and barefoot sophistication blends with heartfelt connection.
The festive programme is a vivid mosaic of celebration, shaped by the universal languages of art, music, movement, and culinary discovery. Each element is crafted to awaken the senses and nourish the soul.
Evenings brim with artistic vibrancy, from the Christmas Boho Soirée to the Beachside New Year’s Eve Gala Dinner, where international flavours, captivating performances, and evocative music fill the night air. The Art of Bohemia brings together the rhythmic energy of traditional Maldivian Boduberu drumming and expertly mixed artisanal cocktails, complemented by live painting sessions that pay homage to island artistry.
Wellness is deeply woven into the journey, with sunrise yoga practices such as The First Flow and Stillness in Motion harmonising with the ocean’s rhythms. Meditative experiences include sound healing with crystal bowls, bespoke spa journeys like The Radiance of the Dunes, and elemental fire rituals such as Fireside Release, all designed to restore and renew.
Culinary exploration takes centre stage through a nomadic dining series curated by Executive Chef Christopher Terry and his award-winning team. Degustation dinners are paired with fine wines and tailored cocktails, with standout experiences including Chef’s Table by the Sea, Flavours of the Levant, and the Dom Pérignon Seafood Degustation at Zeytoun.
Families are also drawn into the spirit of connection, with activities such as family yoga, shared spa rituals, and the joyful arrival of The Wanderer in Red creating treasured holiday memories. Interactive workshops and live music sessions provide a creative platform for guests to shape their own festive narratives.
Throughout the season, The Nautilus embodies an eclectic spirit, celebrating individuality, culture, and imagination. From Maldivian handicraft sessions to Silk Road-inspired design, the island becomes a tapestry of contrasting yet harmonious expressions.
As General Manager Adan Gomez reflects, “This festive season is not a schedule. It’s a journey—a soulful escape crafted for those who dare to wander.” Guests are encouraged to explore freely, create meaningfully, and simply exist in a space where every moment feels spontaneous, personal, and unforgettable.
In a world that rarely slows down, The Nautilus Maldives offers a chance to pause, connect, and rediscover joy—inviting guests to find their rhythm, sanctuary, and story this festive season.
-
News1 week ago
SIX & SIX PRIVATE ISLANDS introduces Edhurun: New philosophy of personal hosting rooted in Maldivian culture
-
News1 week ago
Dusit opens dusitD2 Feydhoo Maldives: Vibrant new all-inclusive escape
-
Celebration1 week ago
Fari Islands Festival 2025: New chapter in cultural and creative luxury
-
News1 week ago
Amilla Maldives honoured by Travel + Leisure for family stays
-
Excursions1 week ago
OBLU NATURE Helengeli by SENTIDO hosts Dive Month for female journalists
-
Featured1 week ago
SAii Lagoon Maldives introduces brand signatures in wellness-led evolution
-
Featured1 week ago
Cinnamon Velifushi Maldives unveils ECO Park to champion sustainable hospitality
-
Featured6 days ago
Wellness visionaries unite for SOUL Festival 2025 at Soneva Fushi