News
PER AQUUM unveils new brand identity

Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
Awards
Kuda Villingili Resort Maldives celebrates second consecutive win in Readers’ Choice Awards 2025

Kuda Villingili Resort has announced that the leading five-star luxury resort in the Maldives has once again been recognized among the Top 10 Resorts in the Indian Ocean, securing the #7 ranking in the prestigious Condé Nast Traveler Readers’ Choice Awards 2025 (US). This marks the second consecutive year that the resort has earned a coveted place on the list, a testament to its unwavering commitment to redefining luxury hospitality and crafting experiences that truly “redefine time and space.”
The Readers’ Choice Awards are one of the longest-running and most respected accolades in the global travel industry, celebrating the world’s best destinations, hotels, resorts, and experiences as voted by passionate travelers. Standing tall among some of the leading luxury hospitality resort brands in the Maldives, Kuda Villingili’s repeat recognition reflects its growing reputation as a distinctive Maldivian sanctuary that blends island elegance, meaningful connection, and genuine hospitality.
Set within the tranquil waters of the North Malé Atoll, Kuda Villingili invites guests to rediscover balance and belonging through immersive island living. The resort’s 75 villas and residences—ranging from spacious beach sanctuaries to stunning overwater escapes—all feature private pools and panoramic views, offering an intimate connection to the ocean’s rhythm.
Whether unwinding at the 150-metre pool—the largest in the Maldives, indulging in eight distinct dining venues that span 12 global cuisines, or surrendering to bliss at the private island overwater Kuda Villingili Spa, guests are immersed in a seamless blend of luxury and authenticity.
The resort’s location near Chickens Break, one of the Maldives’ most renowned surf spots, also makes it a favorite for adventure-seekers—while curated experiences for couples, families, and wellness travelers ensure that every guest finds their own rhythm of paradise.
“This recognition is especially meaningful because it comes directly from our guests,” said Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives. “To be voted among the best in the Indian Ocean for two years in a row affirms our team’s passion and dedication to creating experiences that are both heartfelt and unforgettable. It’s a celebration of the people who bring Kuda Villingili to life each day.”
The achievement further reinforces Kuda Villingili’s position among the Maldives’ leading luxury resorts, setting it apart through its thoughtfully curated experiences, design aesthetics inspired by nature, and commitment to authentic Maldivian hospitality. With this renewed recognition, Kuda Villingili recommits to innovative experiences by expanding wellness, culinary and surf offerings, sustainability and community stewardship; maintaining eco-sensitive design and investing in local partnerships and by further enhancing personalization and connection redefining how guests feel at home, from pre-arrival to the final sunset.
A world where time and space are redefined, Kuda Villingili Resort Maldives offers an unparalleled blend of sophistication and serenity in the North Malé Atoll. From gourmet journeys and surf adventures to mindful wellness rituals and family-friendly activities, the resort curates every experience to inspire connection and celebration.
This second consecutive award is more than a badge of honor — it’s affirmation from the very people who matter most: past guests, returning visitors, and new patrons who found something unforgettable at Kuda Villingili.
Awards
Milaidhoo Maldives earns global recognition in prestigious Readers’ Choice Awards

Milaidhoo Maldives has been recognised as one of the world’s best resorts in the prestigious Condé Nast Traveler Readers’ Choice Awards 2025, earning a place among the top global destinations. This international recognition reflects the resort’s enduring commitment to creating soulful, personalised experiences that capture the true essence of island hospitality.
Nestled within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo Maldives represents more than just a luxury retreat—it is a sanctuary where time slows and nature takes the lead. Surrounded by crystal-clear waters and vibrant marine life, the island invites guests to rediscover life’s simplest pleasures and form a genuine connection with the natural world. For many, Milaidhoo is a journey of the heart—an intimate escape that celebrates authenticity, tranquillity, and human connection.
The resort extended its heartfelt appreciation to its guests for their votes and continued trust. “It is through the loyalty and support of our guests that we are able to grow, evolve, and refine what makes Milaidhoo so unique,” the team shared. “We are deeply grateful to those who have shared in our story and look forward to welcoming them back to create new memories together.”
Milaidhoo also paid tribute to its dedicated team—affectionately known as the Milaidhoo Family—whose passion and genuine Maldivian warmth lie at the core of every experience. The award, the resort stated, stands as a testament to their unwavering commitment to excellence and heartfelt service.
As pioneers of authentic Maldivian hospitality, Milaidhoo remains deeply rooted in the cultural heritage and natural beauty that define the Maldives, continuing to offer a timeless experience where every guest becomes part of the island’s story.
Meditation
Finding balance: Story of wellness at Ayada Maldives

At Ayada Maldives, wellness is not an add-on to the guest experience, it is part of the island’s natural rhythm. Surrounded by the soothing sounds of the ocean and the vibrant energy of the tropics, guests are invited to rediscover balance through yoga, movement, and mindfulness, guided by the resort’s resident instructor, Satyam.
Rooted in Tradition
Satyam’s journey to Ayada began far from the turquoise waters of the Maldives, in the Himalayan foothills of Rishikesh — a town revered as the birthplace of yoga. There, he trained under some of India’s most respected teachers, completing over 500 hours of certified practice. Satyam also studied naturopathy, Ayurvedic Panchakarma, and therapeutic yoga, equipping him with a holistic understanding of the connection between body, mind, and spirit.
This depth of knowledge now shapes the wellness offering at Ayada Maldives, where each session blends authentic yogic principles with the serene energy of the island.

An Inclusive Approach to Wellbeing
From sunrise yoga on the beach to sunset meditation at the Zero Degree Pagoda, Satyam’s classes are designed to meet guests wherever they are in their journey. His teaching philosophy is simple — yoga should be accessible to everyone.
Beginners are gently guided through foundational poses, while experienced practitioners can explore more advanced techniques and breathwork. Beyond yoga, Ayada’s wellness programme also includes reformer Pilates, Tai Chi, high-intensity interval training, and even children’s yoga, ensuring that every guest — regardless of age or ability — finds their place in the island’s rhythm of movement.
Where Nature Enhances the Practice
What makes Ayada’s approach truly special is its setting. For Satyam, the island itself plays an active role in every session. The ocean breeze, the scent of tropical flora, and the gentle sound of waves create an atmosphere that naturally calms the mind and deepens the practice.
“The energy here is different,” he explains. “You can feel it the moment you start to breathe — the island encourages you to slow down, to be present, to reconnect.”
Wellness at Ayada Maldives is more than a daily ritual — it is an invitation to reconnect with oneself, to find stillness in motion, and to rediscover the joy of balance.
For more on Ayada Maldives’ wellness offerings, visit www.ayadamaldives.com.
-
Featured1 week ago
Shangri-La Villingili Resort reopening announced for December 2025
-
Featured1 week ago
Minor Hotels to reopen NH Collection Maldives Reethi Resort in December 2025
-
Featured1 week ago
Karan Veer Mehra celebrates Bigg Boss success at Centara Grand Lagoon Maldives
-
Action1 week ago
Dive into inspiration: Alessia Zecchini at Sun Siyam Olhuveli
-
News1 week ago
Amilla Maldives announces special experiences for Autumn, year-end holidays
-
Featured1 week ago
Finolhu showcases Maldives’ only PADI Mermaid Instructor Trainer
-
Featured1 week ago
Ifuru Island Maldives brings New Orleans vibes to festive season
-
Featured1 week ago
Crafting memories: Sirru Fen Fushi and The Clay Studio Maldives collaborate