News
Shangri-La launches ‘Shangri-La Private Jet Journey’
Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.
The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013. It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.
In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.
“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts. “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel. We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience. The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series. In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”
Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests. Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.
The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity. In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.
Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands. Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.
A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip. The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience. Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.
For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.
“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented. “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future. On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests. This is also an important part of HHtravel’s branding strategy.”
Awards
.Here Baa Atoll recognised for landscape and suite design at AHEAD Asia 2026
.Here Baa Atoll has been named a winner in two categories at the AHEAD Asia 2026 Awards, receiving honours for Landscaping & Outdoor Spaces and Suite. The recognition celebrates the private island retreat’s distinctive approach to hospitality design, where architecture, interiors and landscape have been conceived as a unified response to one of the Maldives’ most extraordinary natural settings.
The wins follow .Here’s selection among the 2026 AHEAD Asia shortlist, which was drawn from a record field of more than 220 entries from across the region. The project was recognised alongside its creative collaborators Kulör Group, Muza Lab and Topo Design Studio.
Set within the UNESCO Biosphere Reserve of Baa Atoll, .Here takes an intentionally intimate approach to island hospitality, comprising just nine expansive residences across two natural islands, Somewhere and Nowhere. Rather than treating the landscape as a backdrop, the design places it at the centre of the experience, creating an architecture that responds to light, movement, material and the changing relationship between land and ocean.
The architectural vision was conceived by Christopher Chua of Kulör Group, with interiors by Inge Moore of London-based Muza Lab. The two disciplines were developed around a shared principle: spaces should feel grounded in their environment rather than imposed upon it. Indoor and outdoor areas flow into one another, while natural materials, muted tones and tactile layers create interiors that are deliberately restrained. Views towards the horizon, lagoon and sky become part of the composition, with architecture serving to frame rather than compete with the landscape.
That dialogue with nature extends through the residences themselves. Carefully considered proportions balance openness with intimacy, while transitions between beach and ocean, shade and sunlight, and interior and exterior spaces are designed to feel fluid. The architecture follows the contours of the islands, with residences positioned to maximise views and the experience of sunrise and sunset. Passive cooling strategies and responsibly sourced materials also form part of the project’s environmentally sensitive approach.
Inside, Muza Lab draws on the maritime character of the Maldives through bespoke furnishings, artisanal detailing and natural textures. References to traditional dhonis, celestial navigation and the shifting colours of the Indian Ocean are interpreted subtly rather than literally, creating spaces that feel contemporary while retaining a strong sense of place. Even the names of .Here’s residences look beneath the waterline for inspiration, referencing the coral reefs and marine formations that shape the ecosystem of Baa Atoll.
The Landscaping & Outdoor Spaces award places particular emphasis on another important element of the project: the relationship between the built environment and the existing island landscape. Working alongside Kulör Group and Muza Lab, Topo Design Studio approached the landscape as an extension of the architecture, retaining native vegetation and shaping pathways, gardens and shared spaces around the connection between land, sea and sky.
The Suite award, meanwhile, recognises the residential experience at the heart of .Here. Rather than conventional hotel accommodation, the retreat is composed entirely of large-scale private residences designed around space, privacy and a close relationship with the ocean. Across the project, architecture and interiors move between expansive living areas and quieter, more intimate spaces, allowing the experience of the surrounding landscape to remain ever-present.
The two awards mark a progression from .Here Baa Atoll’s earlier recognition as an AHEAD Asia finalist across multiple design disciplines and underscore the strength of the collaboration between Seaside Hotels & Resorts, Kulör Group, Muza Lab and Topo Design Studio. The official AHEAD shortlist credits the same project team across .Here’s Landscaping & Outdoor Spaces and Suite entries.
With the Asia winners now advancing to compete with winning projects from other regions, .Here Baa Atoll will progress to the next AHEAD Global edition, where the programme’s worldwide champions will be determined.
For .Here, the recognition ultimately reflects a design philosophy that is intentionally quiet: architecture that gives precedence to its surroundings, interiors informed by place rather than decoration, and a landscape allowed to retain its own identity. The result is a retreat where the experience of design is inseparable from the experience of Baa Atoll itself.
To learn more about .Here Baa Atoll, visit www.here-maldives.com.
Awards
Three years, three wins: Siyam World retains Most Innovative Resort title at TTM Awards
Siyam World Maldives, part of the Lifestyle Collection at Sun Siyam Resorts, a collection created for travellers looking for something less traditional. It probably explains a few things about us.
Apparently, once was not enough. Or twice.
For the third consecutive year, Siyam World Maldives has been named Most Innovative Resort at the TTM Awards 2026. We must be on to something here.
Three consecutive wins is starting to look less like a coincidence and more like a habit.
With one of the most extensive collections of experiences in the Maldives, there is a lot going on here. Guests can spend their entire holiday doing absolutely nothing.
They can also spend it doing almost everything.
The choice is rather the point.
Siyam World is home to 16 different villa categories, from Beach Villas with Pool to Over Water Villas with Slides, giving guests plenty of ways to find their own version of island life. Then there is the food. Guests can move around from one dining experience to another without feeling like they are eating at the same place twice. Different cuisines, different settings and enough choice to make deciding where to have dinner feel like a game of roulette.
And then there are the experiences.
This is where the Most Innovative Resort title starts to make a little more sense.

Siyam World is home to the largest floating water park in the Maldives, the first and only horse ranch in the country, and an ever-growing line-up of experiences that are not exactly what you would expect to find on a Maldivian island. There’s a Jetcar, a first-of-its-kind electric go-kart track, extensive sports facilities, overwater villas with slides and pools, and a 24-hour premium all-inclusive concept designed to keep the choice going long after dinner.
Even the reef has become part of the story, with the new Shipwreck project bringing together an unusual mix of adventure and reef restoration.
And the innovation does not stop at what is already here. Football camps have become a regular part of life at Siyam World, bringing international football legends to the island to work with young guests. The idea has always been bigger than a photo opportunity. It is about creating experiences that guests, especially the little ones, will actually remember.
Innovation at Siyam World has never been about introducing something new just for the sake of saying it is new. It is about asking what a Maldivian holiday could be if we stopped assuming there was only one way to do it.
Three years. Three wins.
Still doing things differently.
But an award for innovation comes with an interesting question.
What are they doing next?
With Halloween around the corner, the festive season already taking shape and another line-up of football camps on the horizon, one thing is certain, Siyam World is already busy dreaming up its next big idea.
News
GullivAir announces direct Maldives–Bulgaria service for winter 2026/27
Bulgarian airline GullivAir is set to launch direct scheduled flights between Malé and Sofia from 6 November 2026, establishing a new non-stop air connection between the Maldives and Bulgaria.
The service will operate throughout the 2026/27 winter season until 26 March 2027, using an Airbus A330-200 wide-body aircraft. The new route will provide Bulgarian travellers with direct access to the Maldives while allowing passengers departing from Malé to reach Bulgaria without an intermediate connection.
Under the announced schedule, flights from Malé to Sofia will operate every Friday, departing Malé at 4.30pm and arriving in the Bulgarian capital at 11.30pm local time. Flights from Sofia to Malé will operate every Saturday, departing at 7.45pm and arriving in the Maldives at 7.15am.
The flights will be operated using GullivAir’s Airbus A330-200, which is deployed on the airline’s long-haul services. Passengers will receive two hot meals and beverages during the flight, while baggage allowances and additional services will vary according to the fare selected at booking.
The launch provides the Maldives with a direct link to the Bulgarian market during the country’s main outbound winter travel period. At the same time, the route creates a new direct European connection for travellers from the Maldives.
Sofia, Bulgaria’s capital, serves as a gateway to a range of winter, cultural and wellness destinations. Bulgaria’s established ski areas include Bansko, Borovets and Pamporovo, while destinations such as Velingrad, Hisarya and Sandanski are known for mineral-water spas and wellness tourism.
The country also offers cultural and historical attractions including Sofia’s archaeological and religious sites, Plovdiv, Rila Monastery and Veliko Tarnovo. GullivAir said the direct connection would allow travellers from the Maldives to combine city stays, skiing, mountain experiences, spa visits and cultural tourism within one trip.
For the Maldivian tourism sector, the service adds another direct European connection for the 2026/27 winter season and provides easier access for travellers originating in Bulgaria. The route also broadens air connectivity between the Maldives and Southeast Europe at a time when direct services remain an important factor in facilitating leisure travel to the destination.
GullivAir is a Bulgarian airline operating international passenger services from Sofia. The airline said it is developing its scheduled network with a focus on direct connections between Bulgaria and international leisure and business destinations.
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