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Shangri-La launches ‘Shangri-La Private Jet Journey’

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Shangri-La's Villingili

Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.

The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013.  It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.

In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.

“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts.  “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel.  We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience.  The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series.  In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”

Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests.  Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.

The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity.  In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.

Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands.  Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.

A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip.  The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience.  Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.

For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.

“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented.  “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future.  On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests.  This is also an important part of HHtravel’s branding strategy.”

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Michelin-starred Chef Rico Birndt to lead culinary residency at JW Marriott Maldives Resort & Spa

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The essence of the Bavarian Alps meets the pristine shores of the Shaviyani Atoll as JW Marriott Maldives Resort & Spa partners with Michelin-starred and Green Michelin-starred Chef Rico Birndt for a spectacular culinary residency. On October 24,2026, guests are invited to “Savour the Moment” through an intimate dining experience that bring his acclaimed, eco-conscious artistry to the Maldives for the very first time.

Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy.

Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy. His kitchen relies on patience, fermentation, and meticulous craftsmanship. Herbs and vegetables grow directly on his restaurant’s terrace, developing depth and complexity through house-made miso, shoyu, and aging techniques. At JW Marriott Maldives Resort & Spa, this mindset perfectly matches the resort’s own JW Garden, a signature brand sanctuary where fresh produce, edible flowers, and tropical herbs are harvested steps from the kitchen. Together, the two entities celebrate a shared dedication to conscious luxury, bridging alpine clarity with island purity.

Guests are invited to experience an exclusive, one-night-only dining event at Kaashi Restaurant on October 24, 2026. Set high above the island canopy, this breathtaking treetop venue will play host to a special six-course set menu. Chef Rico will personally orchestrate a symphony of flavours, beautifully marrying the vibrant bounty of the Indian Ocean with his precise, ingredient-led alpine cuisine. Throughout the evening, Chef Rico will engage in live culinary storytelling, personally guiding the guests through the inspiration behind each creation while highlighting his eco-conscious sustainability practices and the mindful sourcing of every ingredient.

As part of this collaboration, Marriott Bonvoy members will also have the chance to bid for an exclusive Marriott Bonvoy Moments: a Two-Night Culinary Experience with Chef Rico Birndt and a Four-Night Stay at JW Marriott Maldives Resort & Spa from October 21 to 26, 2026, for the bid winner and their guest. The immersive journey begins with an interactive Garden to Table cooking class utilizing fresh, estate-grown ingredients, followed by an intimate lunch where Chef Rico will share the unique stories, inspirations, and philosophy behind his signature dishes. The highlight of the experience is an exclusive 10-course wine-pairing dinner on October 23, personally presented by Chef Rico at RIHA. RIHA—meaning “curry” in Dhivehi, is the resort’s intimate, open-air destination dining concept, blending heritage flavors with modern culinary artistry in a secluded beachfront setting.

This ultimate Maldivian getaway also includes two nights in a luxurious Overwater Pool Villa and two nights in a Beach Pool Villa, daily breakfast at Aailaa, a rejuvenating 50-minute Aromatherapy Ritual at the Spa by JW, and shared seaplane transfers from Velana International Airport—masterfully combining culinary discovery with indulgent relaxation.

“I am incredibly excited to bring the culinary philosophy of Restaurant June to the JW Marriott Maldives Resort & Spa,” says Chef Rico Birndt. “Modern luxury lies in authenticity and a true connection to the land. Bringing our approach to fermentation and garden sourcing to an environment as beautiful as the island allows us to create imaginative creations infused with local ingredients, crafted to surprise and delight our guests.”

“This collaboration with Chef Rico Birndt reflects our deep commitment to mindful luxury, holistic well-being, and culinary excellence,” says Mohit Dembla, General Manager. “We are thrilled to invite our guests to be wholly present for this journey, to connect with the story behind each ingredient, and to experience the thoughtful, sustainable hospitality that defines the JW Marriott brand.”

Tucked away in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa is a multigenerational sanctuary where comfort, creativity, and exceptional service come together seamlessly. From curated experiences to thoughtful touches throughout, every stay is designed to inspire connection and lasting memories.

For more information, please visit the resort’s website.

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Outdoor adventures, football sessions planned for Velaa Kids Week

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Velaa Private Island will host Velaa Kids Week from 3 to 9 August 2026, bringing together outdoor activities, team challenges and sports sessions for young guests.

The programme will be delivered in partnership with Sharky & George, which specialises in activities and experiences for children. It has been designed to encourage creativity, curiosity and confidence through games and island-based exploration.

Activities will include outdoor adventures, interactive games, team challenges and opportunities to discover the resort’s natural surroundings. The programme will also provide children with opportunities to form friendships and develop teamwork skills during their stay.

World champion freestyle footballer Tobias Becs will join this year’s event, adding a sporting component to the programme. Becs will conduct sessions and demonstrations in which children can learn freestyle football skills, take part in physical activities and try new techniques.

His involvement is intended to introduce young guests to freestyle football in an accessible format, with sessions combining demonstrations, participation and play.

Velaa Kids Week forms part of the resort’s family programming and will offer a scheduled series of activities throughout the seven-day event.

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Japanese techniques meet Peruvian flavours in Tavaru’s new concept

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Velaa Private Island has introduced a new dining concept at Tavaru, combining Nikkei cuisine with the restaurant’s teppanyaki experience.

The revised concept brings together Japanese cooking techniques and Peruvian flavours, with dishes prepared and presented in front of guests. Seasonal ingredients will form the basis of the menu, with an emphasis on freshness and live preparation.

Under the new format, guests will be able to curate their own menu according to their tastes and preferences. The resort said the approach is intended to provide a more personalised dining experience while retaining teppanyaki as the central element of the meal.

The concept reflects the foundations of Nikkei cuisine, which developed through the interaction of Japanese culinary traditions and Peruvian ingredients. At Tavaru, these influences will be incorporated into dishes prepared at the teppanyaki counter.

Tavaru is also one of Velaa Private Island’s landmarks. The structure rises 22 metres above the island, with 110 steps leading to its dining space. Guests may also reach the restaurant by glass lift.

A wine cellar located beneath Tavaru houses more than 1,000 labels, including vintages and bottles sourced from several wine-producing regions. The resort describes it as one of the largest collections of its kind in South Asia.

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