News
Shangri-La launches ‘Shangri-La Private Jet Journey’
Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.
The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013. It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.
In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.
“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts. “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel. We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience. The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series. In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”
Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests. Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.
The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity. In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.
Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands. Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.
A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip. The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience. Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.
For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.
“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented. “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future. On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests. This is also an important part of HHtravel’s branding strategy.”
Featured
ELE|NA expands sustainable wellness approach for World Earth Day
This World Earth Day, ELE|NA is placing sustainability at the centre of its wellness approach through a programme led by Sustainability Ambassadors across its spa network. Through a set of circular practices and guest-facing initiatives, the brand is linking environmental responsibility with the spa experience.
At the centre of the programme are ELE|NA’s Sustainability Ambassadors, team members based in each resort spa who promote environmentally conscious practices. These ambassadors support both staff and guests in adopting sustainable actions, from daily operations to workshops designed to encourage participation and awareness.
Guests are invited to join hands-on sustainability workshops that combine learning with practical activities. These include the Juice Bike, sessions on making natural haircare products, the preparation of coconut and coffee scrubs and oils, and the making of coconut candy. Guests can also take part in a sand bundle workshop, where used spa linen is repurposed into handmade sand bundles later used in spa treatments.
ELE|NA’s sustainability model also extends to resource use within spa and hospitality operations. Apples previously used in infused water are turned into apple chips, while orange peel waste from the kitchen is made into sweets served to guests after treatments. Used herbal tea is repurposed as fertiliser for spa gardens, supporting a circular approach to materials and waste.
The brand is also aligning its Earth Day programming with the 2026 global theme, “Our Power, Our Planet”, by focusing on nature-based healing practices. ELE|NA says this includes reducing the use of synthetic tools and instead incorporating natural materials such as bamboo and coconut shells into treatments. The approach is intended to reflect a model of wellness built around renewal and lower-impact resource use.
This philosophy is also reflected in wellness experiences including Ocean Flow, Reiki, Sunrise Yoga and Floating Sound Bath sessions, which are designed to connect guests more closely with the natural environment. Through these programmes, ELE|NA is positioning wellbeing and environmental awareness as part of the same experience.
ELE|NA has also received Gold Standard accreditation from Sustainable Wellness, a non-profit organisation established in 2020 to provide independent sustainability guidance and benchmarking for the wellness sector. The accreditation marks a step in the brand’s sustainability programme and reflects its stated focus on responsible wellness practices.
Beyond its own spas, ELE|NA is presenting sustainable wellness as an operational model that can be applied across resort and spa settings. The brand says the framework is designed to support guest engagement, brand positioning and service delivery, while also being scalable for hospitality operators seeking to integrate sustainability standards, staff training and wellness programming into their own operations.
Featured
The Nautilus Maldives brings back Ocean Discovery Week
The Nautilus Maldives will host Ocean Discovery Week from 2 to 8 August 2026, offering guests a closer exploration of the marine environment in Baa Atoll’s UNESCO Biosphere Reserve. Set around the rhythms of the sea, the programme is designed to bring together ocean discovery, photography, storytelling and family participation.
This year’s edition will feature underwater photographer Tobias Friedrich, who will be joined by his wife Isidora and their two sons, Kian and Dorian. Together, they bring a family-based perspective to the programme, shaped by diving, marine advocacy and shared experience.
Tobias Friedrich is known for his underwater photography and his role as a jury member for the Underwater Photographer of the Year. His work has documented marine environments ranging from tropical reefs to Arctic waters. Isidora, a PADI AmbassaDiver, contributes through storytelling linked to ocean exploration, diving safety and conservation. Kian and Dorian, both certified junior divers, add a younger perspective to the programme through their own connection with the sea.

Throughout the week, guests will be able to take part in a range of activities including manta ray encounters in Hanifaru Bay, night dives and guided snorkelling on the house reef. The programme also includes photography sessions led by Tobias Friedrich, covering underwater composition, storytelling and image-making. These sessions will range from introductory poolside workshops to more advanced guidance.
Alongside this, Isidora will lead storytelling and engagement sessions, while also guiding children’s activities. Evening events will include outdoor cinema screenings focused on underwater phenomena, as well as talks aimed at giving guests a wider understanding of the marine world.
At Naiboli, an Ocean Gallery will display Tobias Friedrich’s work through books, calendars and selected pieces, some of which will be available for purchase. A portion of proceeds will go towards marine conservation initiatives.
For younger guests, Ocean Discovery Week will also be reflected in the Young Wonderers programme. Activities will include coral planting sessions with the resort’s resident marine biologist, along with ocean-themed art, storytelling and reef exploration.
The Nautilus Maldives is presenting Ocean Discovery Week as a programme shaped less by fixed schedules than by shared experiences in and around the sea. Through diving, photography, storytelling and conservation-based activities, the week is intended to deepen guests’ understanding of the marine environment while creating opportunities for connection across age groups.
Featured
Kandooma Maldives offers complimentary third night on premium villa stays
Holiday Inn Resort Kandooma Maldives is offering guests the opportunity to extend their stays through a promotional campaign in which every third night is complimentary across selected premium villa categories.
The offer applies to Beach Houses and Overwater Villas and extends beyond a standard Stay 3 Pay 2 structure. Guests can also book under Stay 6 Pay 4, Stay 9 Pay 6, and longer-stay formats, with every third night free for stays of up to 30 nights.
Available exclusively to IHG One Rewards members, the promotion forms part of IHG’s Asia Pacific “One More Moment” campaign. It is valid for bookings made before 1 May 2026, with travel available through to the end of the year, subject to blackout dates.
The offer also includes no upfront payment and free cancellation up to three days before arrival, giving travellers added flexibility when planning future stays.
Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives, said the offer builds on the appeal of a familiar stay incentive while giving guests more scope to extend their time at the resort.
“Our members really value the simplicity of a Stay 3 Pay 2 offer, but what makes this particularly appealing is the ability to extend that benefit across longer stays,” she said.
“It is about giving guests the freedom to enjoy one more dive, one more spa treatment, or simply one more unhurried day on the island.”
Located in South Malé Atoll, around 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is positioned as a private island resort with a focus on diving, family-friendly facilities and accessible Maldives holidays. The resort offers a range of accommodation categories, several dining venues, the Kandoo Kids’ Club, and Kandooma Spa by COMO Shambhala.
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