News
Shangri-La launches ‘Shangri-La Private Jet Journey’
Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.
The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013. It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.
In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.
“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts. “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel. We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience. The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series. In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”
Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests. Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.
The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity. In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.
Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands. Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.
A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip. The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience. Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.
For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.
“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented. “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future. On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests. This is also an important part of HHtravel’s branding strategy.”
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W Maldives sets coral restoration benchmark with Sea of Stars activation
Following the launch of SEA OF STARS, W Maldives has successfully concluded a landmark week of sustainability-driven experiences that brought guests, marine experts, and the resort team together in celebration of ocean conservation and creativity.
The event kicked off on 26 October with an exclusive screening of Peixinho (Little Fish) at FIRE, hosted by award-winning wildlife filmmaker and conservation biologist, Kaushiik Subramaniam. The film, a moving story of ocean stewardship and intergenerational change, was followed by a mix-and-mingle session where guests connected with Kaushiik to discuss the power of storytelling in inspiring environmental action, along with the MARS Sustainable Solutions team on the reef restoration project.

The momentum carried into the following days as the W Maldives team, led by the resort’s Sustainability Manager, Harald Schaller, together with MARS Sustainable Solutions, completed the installation of 400 Reef Stars and 6,000 coral fragments across the resort’s house reef on 28 and 29 October. Guests joined the marine biologists in assembling and deploying the hexagonal reef structures, turning collaboration into tangible impact. The two-day reef star creation and installation marked a key milestone in one of the Maldives’ largest coral restoration projects.
“With all Reef Stars successfully installed, we’re excited to see this restored reef become a thriving ecosystem,” says Kate Janetski, Marine Program Lead for Maldives & Caribbean and Global Training Manager at MARS Sustainable Solutions. “The partnership with W Maldives shows what can happen when science, hospitality, and community come together for a shared purpose. Seeing guests and the resort team work side by side to restore this reef is a powerful reminder that protecting our oceans can be a collective and inspiring experience.”

With the success of SEA OF STARS, W Maldives is setting its sights even higher, Under the vision of Amila Handunwala, the resort’s General Manager and Chair of the Marriott Maldives Business Council, this activation marks just the beginning of a wider movement to make W Maldives, and eventually, Marriott International properties in the Maldives, a driving force in coral restoration across the archipelago.
“Our reef has always been the heart of W Maldives,” says Amila Handunwala. “SEA OF STARS is more than a single event, it’s the spark of a long-term journey. Our goal is to strengthen W Maldives’ stance as a leader in marine restoration and to extend this initiative to other Marriott resorts in the Maldives. Together, we can make a meaningful difference and set a new benchmark for sustainability in hospitality.”

The W Maldives team will continue to collaborate with MARS Sustainable Solutions to monitor coral growth and reef resilience in the coming months and years. Guests are also invited to be part of this journey by joining guided house reef snorkeling sessions with the resort’s marine biologist to learn more about the ongoing coral restoration program.
This initiative is part of W Maldives’ evolving and growing sustainability strategy, which extends beyond its reef restoration work. The resort continues to enhance its biogas plat, waste management system, and solar energy operations, building a more self-sustaining and environmentally conscious island ecosystem. Each initiative reflects the resort’s approach to modern luxury, one that connects guests to nature through innovation, community, and car.
News
Cinnamon Hotels & Resorts Maldives launches biggest Black Friday sale with up to 80% off, free transfers
Cinnamon Hotels and Resorts Maldives has launched its most significant Black Friday offer to date, giving travellers the chance to experience the Maldives with exceptional value. With up to 80% off stays and complimentary round trip transfers, the promotion brings the beauty of the Maldives within closer reach for guests seeking turquoise lagoons, soft white sands, and the signature warmth of the brand’s hospitality.
This year’s Black Friday promotion also includes a selection of Book Direct Benefits available once during the stay. Guests may choose from exclusive dining experiences, spa treatments, marine excursions, or resort credits depending on the property, enabling them to personalise their island holiday with added value.
Set in the sparsely populated Vaavu Atoll, Cinnamon Velifushi Maldives offers guests uninterrupted access to abundant marine life, a wide lagoon, and expansive ocean views. Its contemporary overwater villas and strong culinary positioning, including the acclaimed Marlin Restaurant, make it ideal for travellers seeking tranquillity with a touch of adventure. Guests booking direct can further enhance their stay with experiences such as a dolphin watching excursion, one of the resort’s available Book Direct Benefits, offering the chance to witness pods of spinner dolphins in their natural habitat. View offer.
Spanning a spacious island, Cinnamon Dhonveli Maldives is ideal for families and travellers seeking a lively atmosphere, offering a range of activities for both adults and children, from water sports to guided excursions. Its close proximity to Malé makes it a convenient choice for both long and short stays. Guests booking direct can enhance their experience with a swim and snorkel excursion, one of the available Book Direct Benefits, providing the chance to explore vibrant coral reefs and marine life. View offer.
Now elevated as a five star adults only island, Cinnamon Hakuraa Huraa Maldives offers a peaceful escape shaped by expansive white sand banks and a distinctive split island concept. Designed for travellers seeking quiet seclusion and an unhurried pace, it is an ideal choice for couples. Guests booking direct can indulge in a 45 minute spa treatment, one of the available Book Direct Benefits, for a rejuvenating experience that blends traditional techniques with ocean view serenity. View offer.
Recognised for its easily accessible house reef, Ellaidhoo Maldives by Cinnamon is well suited for divers and snorkellers eager to explore marine life directly from the resort. Its strong diving heritage and intimate island layout make it a favourite among underwater enthusiasts. Guests booking direct can enjoy a sunset fishing excursion, one of the available Book Direct Benefits, offering the chance to experience Maldivian waters as the sun sets over the horizon. View offer.
The Black Friday offer applies to a minimum stay of four nights. Booking is valid from 18 November to 4 December 2025 and stay dates run from 18 November 2025 to 30 November 2026. At Cinnamon Dhonveli Maldives, stay dates are available until 31 March 2026 due to renovation schedules.
Travellers seeking more information or wishing to make a reservation may visit the dedicated Black Friday page here.
News
Milaidhoo introduces new spa menu featuring exclusive, innovative treatments
Milaidhoo Maldives has announced the launch of its new Serenity Spa menu, introducing a collection of therapies designed to support physical and mental wellbeing. The refreshed menu encourages guests to relax, reconnect and experience moments of calm on the boutique island.
Set above the turquoise waters of the Baa Atoll UNESCO Biosphere Reserve, Serenity Spa offers an elevated setting for rest and renewal. With four overwater treatment suites and an oceanfront yoga pavilion, the spa provides an environment where guests can slow down and unwind. From facials and body treatments to massages, each experience is crafted to guide guests towards a sense of inner peace.
Wellbeing at Milaidhoo follows a holistic philosophy, drawing on natural elements and time-honoured healing traditions. The new therapies reflect this approach, offering intuitive, personalised care that aims to restore balance. Each treatment is designed with the understanding that wellness is individual, and the spa team tailors every session to meet the guest’s specific needs.
A highlight of the new menu is the LYMA Laser, a skin treatment available exclusively at Milaidhoo in the Maldives. Using advanced technology, the LYMA Laser promotes skin regeneration, reduces fine lines and improves overall tone, providing visible results without invasive procedures. Guests can enjoy the treatment while taking in the soothing atmosphere of the island.
The updated spa menu also features treatments using premium products from Natura Bissé, Aromatherapy Associates and Obsidian Skincare for Men, selected for their quality and effectiveness. Locally inspired remedies, informed by island traditions, complement the offering, bringing together authenticity and contemporary wellbeing. Milaidhoo has also partnered with Margaret Dabbs London to introduce its globally recognised nail and grooming services to the resort.
Personalisation remains central to Milaidhoo’s approach to wellbeing. This extends beyond the spa to include nourishing cuisine and opportunities for digital disconnection, encouraging guests to experience the island at an unhurried pace. The aim is to create an atmosphere where relaxation emerges naturally.
Serenity Spa is positioned not only as a place for pampering but as a refuge for reflection and reconnection. It offers guests the chance to engage with the island’s calming environment and rediscover a sense of equilibrium.
Guests wishing to explore the full menu of treatments can download the new Serenity Spa brochure, which outlines the complete range of offerings available at the spa.
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