News
Shangri-La launches ‘Shangri-La Private Jet Journey’
Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.
The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013. It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.
In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.
“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts. “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel. We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience. The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series. In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”
Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests. Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.
The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity. In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.
Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands. Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.
A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip. The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience. Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.
For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.
“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented. “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future. On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests. This is also an important part of HHtravel’s branding strategy.”
Awards
Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award
Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.
Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.
This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.
Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”
Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.
Featured
Blue Mind Theory brought to life at InterContinental Maldives Maamunagau
InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.
The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.
Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”
Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.
Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.
Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.
Featured
Noku Maldives unveils long-term Sea Turtle Conservation Programme
Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.
The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.
As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.
The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.
The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.
“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”
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