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Shangri-La launches ‘Shangri-La Private Jet Journey’

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Shangri-La's Villingili

Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.

The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013.  It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.

In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.

“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts.  “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel.  We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience.  The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series.  In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”

Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests.  Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.

The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity.  In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.

Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands.  Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.

A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip.  The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience.  Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.

For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.

“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented.  “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future.  On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests.  This is also an important part of HHtravel’s branding strategy.”

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Avani+ Fares Maldives introduces poolside reads under global book club programme

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Avani Hotels & Resorts has launched Avani Book Club, a global initiative designed to help travellers connect with destinations through books, local stories and shared reading experiences.

The programme is being introduced at selected Avani hotels and resorts worldwide, including Avani+ Fares Maldives Resort in Baa Atoll. It combines curated reading lists with book corners, book swaps, author-led events, children’s storytelling and destination-inspired food and beverage experiences.

Avani said the initiative was developed for travellers seeking slower and more meaningful ways to spend their time while away. It also responds to the growth of online reading communities such as BookTok and Bookstagram, which have influenced how readers discover books and incorporate literature into their travel experiences.

At the centre of Avani Book Club is a global list of 30 titles selected for 15 properties across Asia, Australia, Europe, the Middle East, Africa and the Indian Ocean. Each title has been chosen to reflect the culture, character or atmosphere of its destination.

At Avani+ Fares Maldives, guests can read Folk Tales of the Maldives, a collection linked to the country’s storytelling traditions. A mobile book buggy will offer poolside reading material, while wellness-focused titles will be available at the resort’s spa.

Other destination-based selections include Pitchaya Sudbanthad’s Bangkok Wakes to Rain at Avani+ Riverside Bangkok Hotel and Jessie Burton’s The Miniaturist at Avani Museum Quarter Amsterdam.

Avani Rio Novo Venice Hotel will feature Kacie Rose’s You Deserve Good Gelato, which explores food, travel and personal reinvention. Rose is also scheduled to participate in an Avani Book Club event and book signing in Venice during the European summer.

At Avani+ Barbarons Seychelles, the collection includes Katherine May’s Wintering, while Avani Victoria Falls Resort will feature Namwali Serpell’s The Old Drift, a novel tracing Zambia’s history across several generations. Australian titles in the programme include The Rosie Project and Big Little Lies.

Participating properties will complement the global reading list with locally developed activities and partnerships.

Avani Alonso Martínez Madrid Hotel regularly hosts local book clubs, while Avani Museum Quarter Amsterdam plans to hold a Book Swap and Reading Night during WorldPride in partnership with The Swap Club. The event will bring together guests and residents for readings, poetry and discussions centred on LGBTQ+ stories.

In Thailand, Avani Ratchada Bangkok Hotel will introduce “Sip the Story”, pairing books about the country with themed coffees, matchas and cocktails. Avani Ao Nang Cliff Krabi Resort will offer a story-inspired afternoon tea by the pool, with menus developed around selected titles.

Avani+ Koh Lanta Krabi Resort will focus on younger guests through stories about Gok and Gek, a pair of hornbills living at the property. Children can follow their story through the Hornbill Heroes activity booklet and When Gok Met Gek, a bedtime story illustrated by a Thai artist.

Avani Book Club is now available at participating Avani properties, with hotel-led events and activities scheduled to be introduced throughout the year.

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Awards

Anantara Kihavah, Niyama recognised in Travel + Leisure reader awards

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Minor Hotels’ properties in the Maldives have received seven accolades in the Travel + Leisure Luxury Awards Asia Pacific, with Anantara Kihavah Maldives Villas recognised in five categories and Niyama Private Islands Maldives securing two awards.

Anantara Kihavah Maldives Villas was ranked third among the Maldives’ Best Resorts and second in the Best House Reefs category. The resort also placed fourth in the Most Outrageous Villas, Best Resort Pools and Best Resort Spas categories.

Located in Baa Atoll, Anantara Kihavah is known for its private pool villas, surrounding reef and underwater restaurant. Anantara Spa at the resort was ranked fourth among the country’s resort spas.

Niyama Private Islands Maldives was recognised for The Crescent, its private island compound, which placed third in the Most Outrageous Villas category. Drift Spa at Niyama was ranked sixth among the Best Resort Spas in the Maldives.

The Crescent consists of a collection of villas located on a private section of the resort and is designed for families and groups travelling together. Drift Spa is situated within Niyama’s tropical surroundings and offers treatment rooms, relaxation spaces and wellness experiences.

The Maldives accolades contributed to a record 31 awards received by Minor Hotels across the Asia-Pacific region, compared with 26 in the previous year.

The group’s flagship luxury brand, Anantara Hotels & Resorts, was also named the region’s number-one Favourite Hotel Brand of the Year.

“The T+L readers have spoken and, with a record 31 awards, Minor Hotels stands among the region’s most celebrated hospitality groups,” said Nicholas Smith, Vice President Operations – Asia at Minor Hotels.

“I am particularly proud of Anantara being named the region’s favourite brand, and of our teams in Laos and Thailand for securing their number-one positions. These results reaffirm that our focus on innovation and on creating standout guest experiences continues to resonate with travellers.”

Elsewhere in the region, Avani+ Luang Prabang in Laos was named the Best Hotel, while its general manager, Max Chin, was ranked first in the Best General Managers category.

Anantara Chiang Mai Resort was voted Thailand’s Best Upcountry Hotel, while other Minor Hotels properties in Thailand, Vietnam, Cambodia, Indonesia and Malaysia were recognised across resort, city hotel, spa and pool categories.

Minor Hotels’ travel experiences also featured in the awards, with Mekong Kingdoms and Loy Pela Voyages ranked second and fourth, respectively, among the region’s Best River Cruises.

GHA DISCOVERY, the loyalty programme of the Global Hotel Alliance, was named the number-one Hotel Loyalty Programme. Minor Hotels participates in the programme through Minor DISCOVERY.

The Travel + Leisure Luxury Awards Asia Pacific are determined through a readers’ survey, with travellers voting across categories covering hotels, resorts, villas, spas, pools, cruises and loyalty programmes.

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JW Marriott Maldives Resort & Spa introduces immersive island escape across land and sea

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JW Marriott Maldives Resort & Spa invites discerning travellers to experience the ultimate island duality with its newly launched Overwater & Beach Villa Escape. Designed for those who refuse to choose between the lush tranquility of the shore and the iconic allure of the ocean, this curated package requires a minimum stay of four nights to offer an immersive, seamlessly woven journey through the very best of Maldivian luxury.

Rising from a stunning, untouched natural island in the azure waters of the Shaviyani Atoll, the resort stands apart for its vibrant, mature indigenous greenery and expansive sweeps of pristine shoreline. The Overwater & Beach Villa Escape has been meticulously structured to echo the core JW Marriott brand pillar of Mindful Living, allowing guests to pause, breathe, and feel entirely whole.

The Best of Both Worlds

The four-night journey begins with a sense of grounded tranquility during a two-night stay in a Duplex Beach Pool Villa. Hidden away by a lush canopy of native tropical flora, these private sanctuaries offer direct access to the powdery white sands and feature a private pool, allowing guests to immerse themselves entirely in the raw, natural beauty of the island.

Transitioning from the shore to the sea, the remaining two nights elevate the senses within a Duplex Overwater Pool Villa. Suspended over the crystal-clear lagoon, these iconic villas boast private infinity pools and steps leading directly into the rich marine life below, offering uninterrupted horizons of the Laccadive Sea and a seamless connection to the ocean.

Nourishing the Mind, Body, and Spirit

Beyond the architectural luxury, the package is anchored by the resort’s commitment to holistic wellbeing. Guests are invited to Nourish the Moment with farm-to-table dining across five distinct culinary venues, including hyper-local ingredients harvested daily from the on-site JW Garden.

From sun-kissed mornings spent practicing mindfulness on the overwater yoga pavilion to restorative treatments at the signature Spa by JW, far more than a standard holiday, the Overwater & Beach Villa Escape serves as a balanced journey that leaves travelers feeling revitalized, inspired, and profoundly connected to the surrounding environment.

For more information, visit the resort’s website.

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