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Shangri-La launches ‘Shangri-La Private Jet Journey’

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Shangri-La's Villingili

Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.

The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013.  It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.

In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.

“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts.  “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel.  We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience.  The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series.  In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”

Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests.  Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.

The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity.  In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.

Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands.  Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.

A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip.  The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience.  Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.

For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.

“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented.  “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future.  On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests.  This is also an important part of HHtravel’s branding strategy.”

Food

JEN Maldives Malé by Shangri-La launches new culinary direction at Azur

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A newly reimagined menu at JEN Maldives Malé by Shangri-La’s Azur unfolds as a thoughtful expression of place, an exploration of flavour guided by nature, grounded in community, and elevated through a global perspective. More than a collection of dishes, it tells a story, one of origin, craftsmanship, and a philosophy that values authenticity as much as innovation.

The unveiling of the refreshed menu was marked by an intimate gathering of partners, brought together for an evening of tasting and discovery. Rather than a formal presentation, the experience was designed as a sensory journey, where each course revealed the intention, depth, and evolution behind the culinary direction.

Guests were guided through a curated tasting experience that reflected the menu’s defining principles: clarity of flavor, respect for ingredients, and a seamless balance between intention and quality. Each dish spoke not only of technique, but also of provenance, where it came from, who cultivated it, and why it mattered.

At the heart of the menu are Azur’s rooted in nature (RIN) dishes, created with sustainability as a guiding principle. By prioritizing locally sourced ingredients, these dishes reduce environmental impact while strengthening the connection between the kitchen and the community.

While deeply rooted in the Maldives, the menu draws inspiration from global culinary traditions, weaving familiar flavors into something distinctly its own. The result is cuisine that feels both comforting and refreshing, inviting guests to explore while remaining beautifully familiar.

This philosophy reflects the guiding principles of Shangri-La, where hospitality is defined by genuine care and attentiveness, and excellence is measured not only in precision, but in how responsibly and meaningfully it is delivered.

At the same time, it carries the vibrant, contemporary spirit of JEN, effortlessly connected to its surroundings, shaped by the people and place it belongs to, and rooted in modern travel experiences that feel both relaxed and meaningful.

Dining at Azur is shaped as much by its setting as by its cuisine. Open skies, the gentle rhythm of the water, and the ever present blue create a rooftop atmosphere that defines the experience at JEN Maldives Malé by Shangri-La. From this elevated space in the heart of the capital, dining feels open, relaxed, and naturally connected to its surroundings.

“Our menu is rooted in a sustainable philosophy, built around comforting, honest ingredients that connect with people on a deeper level. We focus on simplicity and flavour, letting each element shine without over complication. For me, creating a menu is about more than flavour and presentation. It’s about telling a story that respects both the environment and the community,” Chef Hardik Trehan said.

More than 50% of our produce is sourced locally from the Maldives, which allows us to work with fresher ingredients while supporting local farmers and fishermen. This not only enhances the quality of our dishes but also strengthens our connection to the community. For me, it’s about creating food that feels good, both in taste and in purpose bringing together comfort, sustainability, and a true sense of place.”

“The dessert selection at Azur beautifully blends locally sourced ingredients with refined international flavours, creating a unique and memorable experience. From Kashikeyo with screw pine, to the refreshing Tropical Wellness with coconut and fruits, and Dhonkeyo made from handpicked local bananas, each dessert reflects island authenticity,” added Pastry Chef Hameed.

“Thoughtfully crafted to suit every palate, the menu ranges from the richly indulgent Saffron Tres Leches to the decadent Molten Chocolate Lava. Whether light or indulgent, every guest is sure to find a favourite in this elegant collection.”

Here, above the rhythm of Malé, Azur finds its expression not as reinvention, but as refinement.

A space where nature, city, and cuisine come together effortlessly at the rooftop of JEN Maldives Malé. A place where dining feels unhurried, present, and deeply connected to its surroundings.

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Celebration

Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May

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Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.

The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.

A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.

The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.

In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.

Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.

In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.

Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.

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Featured

Reethi Faru Resort awarded Green Globe certification

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Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.

The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.

Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.

With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.

In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.

The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.

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