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Shangri-La launches ‘Shangri-La Private Jet Journey’

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Shangri-La's Villingili

Maldives.net.mv – Shangri-La , in cooperation with Ctrip’s top travel brand, HHtravel, and Private Jet Journeys, announced the launch of the “Shangri-La Private Jet Journey” programme providing a personalised, high-quality luxury travel experience to China’s high-end leisure travellers. In so doing, Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.

The first flight of the “Shangri-La Private Jet Journey” series is set for the Maldives—the most favoured destination of China’s affluent. The “Maldives Double Villa Luxury Journey” will take off on Golden Week in October 2013.  It will be China’s first upscale travel group to enjoy a direct flight to a high-end island by private jet and the only group trip of its kind this year.

In the future, the program will introduce private jet journeys to Europe, the Americas and Australasia with travellers staying at Shangri-La’s global luxury hotels and savouring local cuisines and exploring the culture and heritage of the destinations. Among Chinese luxury travellers, Shangri-La was named the most preferred hotel brand for the second consecutive year in the 2013 Hurun Report – The Chinese Luxury Traveler.

“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” said Kent Zhu, chief marketing officer of Shangri-La Hotels and Resorts.  “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specialising in luxury travel services, to expand our cooperation to the field of high-end travel.  We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customised itineraries, and a private jet experience.  The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series.  In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”

Throughout the “Maldives Double Villa Luxury Journey,” guests will stay at Shangri-La’s Villingili Resort and Spa, Maldives. Boasting a six-kilometre coastline and two kilometres of fine white sand beach, it is the only hotel located in the southern part of the Maldives, nearest to the equator, and the only hotel in the entire country that has its own private executive airport terminal with an exclusive VIP lounge handling entry-exit and check-in procedures for guests.  Guests will stay a few nights each in a Water Villa and Tree House Villa while at the resort.

The Water Villas are built on top of the resort’s lagoon. Offering panoramic views and fresh sea air, this private haven is connected to the island by a timber walkway, with azure waters in close proximity.  In contrast, the hidden Tree House Villas are built on top of trees, over waters teeming with marine life, where guest can enjoy both the privacy and beautiful scenery with sweeping sea views unfolding like a canvas.

Shangri-La’s Villingili Resort and Spa, Maldives is also the country’s first hotel to have a nine-hole golf course, as well as the first to offer bike tours of the surrounding islands.  Located in the southern part of Villingili Island, the golf course occupies an area of 7.5 hectares and offers breathtaking views.

A BBJ Boeing Business Jet is slated to be chartered for the Maldives trip.  The jet aircraft is a high-performing derivative of a Boeing 737 and specifically designed for VIP customers; the 150 seats of a Boeing 737 are transformed into 26 seats allowing each customer a comfortable seating experience.  Moreover, with no overhead luggage rack, BBJ Boeing Business Jet is more spacious both horizontally and vertically.

For the Maldives trip, the private jet will land directly on Shangri-La’s exclusive airport strip, where the hotel’s attentive staff will immediately help guests check in, saving them from the hassles of waiting in the terminal.

“The launch of the Maldives trip, the first private jet travel series product, jointly with Shangri-La, is another major innovation by HHtravel in China’s high-end tourism market,” HHtravel CEO Jack You commented.  “With the experience of the Maldives private jet trip, HHtravel will launch more routes in the future.  On this occasion, cooperation with Shangri-La Hotels and Resorts can be termed as a ‘perfect match’—both sides have harmoniously identified proper interconnection to satisfy respective brand needs, while providing optimal services and products to our guests.  This is also an important part of HHtravel’s branding strategy.”

Awards

Atmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026

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Atmosphere Core has been recognised with two prestigious honours at the South Asian Travel Awards (SATA) 2026, receiving the titles of Leading Resort/Hotel Brand and Leading Hospitality Development Company.

The recognition reflects Atmosphere Core’s continued contribution to the hospitality landscape across the Maldives and beyond, and its commitment to creating distinctive guest experiences through thoughtful hospitality, strong brand identities and responsible development.

With a growing portfolio spanning the Maldives and international destinations, Atmosphere Core continues to build a diverse collection of hospitality brands, each shaped by its own identity and approach to guest experience. As its brands expand, the company continues to evolve its portfolio while staying grounded in its philosophy of delivering heartfelt hospitality.

The Leading Hospitality Development Company title further recognises Atmosphere Core’s development journey, which has expanded beyond its established Maldivian portfolio into new destinations and concepts. Most recently, the company marked its debut in Europe with the opening of BORGO MONCHIERO HERITAGE by Atmosphere in Italy, while continuing to develop its pipeline of new hospitality projects across key markets.

Commenting on the recognition, Salil Panigrahi, Managing Director at Atmosphere Core, said: “We are honoured to receive these two recognitions at the South Asian Travel Awards 2026. They reflect the dedication of our teams across our resorts, offices and development projects, and the trust of our guests, partners and industry colleagues. As we continue to grow, our focus remains on creating meaningful hospitality experiences while developing brands and destinations with a clear sense of identity and purpose.”

The South Asian Travel Awards are among the region’s recognised platforms celebrating achievements across the travel, tourism and hospitality sectors. The 2026 awards recognise organisations and individuals demonstrating excellence and contribution to the industry across South Asia.

The two SATA 2026 recognitions add to Atmosphere Core’s growing list of industry accolades and mark another milestone in the group’s continued development as an international hospitality company.

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Reethi Faru Resort reveals festive line-up of dining, entertainment and island experiences

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Reethi Faru Resort has welcomed the festive season with its annual Fruit Mixing Ceremony, marking the beginning of a programme of celebrations, activities and experiences for guests visiting the resort during the Christmas and New Year period.

The resort has prepared a series of festive events and activities catering to guests of different ages and interests. Families will have the opportunity to participate in Christmas tree decorating, creative workshops and gingerbread house making, while couples can enjoy evening walks along beaches decorated with festive lights.

The festive programme will include a Christmas dinner and a New Year’s Eve gala, followed by a DJ party to welcome 2027. Guests will also be able to participate in coral planting activities alongside a marine biologist, providing an opportunity to learn about the island’s marine ecosystem and contribute to conservation efforts.

For guests seeking relaxation, the resort will offer yoga sessions and spa treatments, while those interested in outdoor activities can participate in water sports, island excursions, sports challenges and PADI diving experiences conducted by certified instructors.

Other events scheduled during the festive period include Reethi Faru Resort’s anniversary celebration, a Christmas Tree Lighting Ceremony and the arrival of Santa Claus. The programme will also feature live music, Maldivian cultural performances, outdoor movie nights and a selection of dining experiences.

According to the resort, the festive programme has been designed to bring together traditional Christmas and New Year celebrations with activities that highlight the Maldives’ natural environment and cultural heritage.

Through its combination of festive events, recreational activities, marine conservation initiatives and dining experiences, Reethi Faru Resort aims to provide guests with opportunities to celebrate the holiday season while experiencing island life in the Maldives.

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Banyan Tree Vabbinfaru unveils ‘The Secret Underwater Garden’ festive celebrations

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This festive season, Banyan Tree Vabbinfaru unveils The Secret Underwater Garden, a celebration inspired by the extraordinary marine world flourishing beneath its shores. From 22 December 2026 to 7 January 2027, the resort invites travellers to celebrate above and beneath the surface through experiences that honour Maldivian cultural heritage, marine preservation, culinary delight and restorative wellbeing.

Celebrating Maldivian Heritage and Local Traditions

The festivities begin on 22 December with a Christmas tree decoration workshop led by resident artist Abdulla, celebrating local creativity, followed by a beachfront Christmas Tree Lighting Ceremony.

Throughout the season, cultural experiences offer a closer connection to traditions that have shaped island life for generations. From traditional sandbank shore fishing and Maldivian cooking classes to the powerful rhythms of Bodu Beru, each experience celebrates the country’s living heritage and the spirit of its people.

On 1 January, a Festive Maldivian Night with Bodu Beru brings together traditional island flavours and cultural performances, welcoming the New Year with the warmth of Maldivian hospitality.

Festive Culinary Celebrations Above the Surface

From the vibrant marine world beneath the surface to elegant celebrations overlooking the Indian Ocean, Banyan Tree Vabbinfaru brings the festive spirit to life throughout the island.

Culinary experiences celebrate the art of gathering, from refined Japanese gastronomy at the award-winning Madi Hiyaa and signature Thai flavours at Saffron to Maldivian-inspired dining, interactive cooking classes and festive mixology.

The festivities culminate in an elegant Christmas Eve Dinner and a glamorous New Year Gala Dinner on Naiboli Beach, where exquisite gastronomy, a cosy beachfront ambience and sparkling moments set the stage for a spectacular countdown to 2027 beneath the Maldivian stars.

Giving Back to the Ocean, Inspiring Future Guardians

At the heart of The Secret Underwater Garden is the resort’s longstanding commitment to marine conservation. Home to the Maldives’ first resort-based Marine Lab, established in 2004, Banyan Tree Vabbinfaru invites travellers to engage in meaningful preservation activities alongside its marine biologists.

A signature highlight, Christmas Tree Coral Planting on 25 December, transforms a festive symbol into a contribution towards restoring the island’s house reef. Other experiences include Save The Reef, Citizen Science snorkelling, educational marine talks and coral micro-fragmentation sessions, connecting travellers with the island’s marine ecosystem.

For little explorers, the new Junior Ocean Guardian programme introduces the wonders of marine life through educational workshops led by the Marine Lab team, inspiring curiosity, ocean awareness and a sense of environmental responsibility from an early age.

Ocean Adventures and Island Discoveries Under The Surface

Beyond the reef, the festive programme celebrates the natural beauty of the Maldives through ocean excursions and island adventures.

Festive Dolphin Cruises offer opportunities to see dolphins in their natural habitat, while Kahan’bhu sunset cruises reveal the beauty of the Maldivian horizon. Traditional fishing excursions, private big-game fishing and day cruises invite further exploration of the surrounding waters.

For adventure seekers, Christmas diving, windsurfing, sailing, jet skiing and Ride & Slide experiences bring excitement to the lagoon. An Island-to-Island Swim between Banyan Tree Vabbinfaru and its sister resort Dhawa Ihuru celebrates movement and connection with the ocean, while beach volleyball, football and playful island activities create moments of togetherness.

A Season of Wellbeing and Gratitude

Amid the festive celebrations, Banyan Tree Vabbinfaru offers moments to slow down, reconnect and restore inner balance. From sunrise and sunset yoga by the ocean to immersive outdoor wellbeing experiences, self-care massage workshops and personalised wellness rituals, each experience nurtures a deeper connection with oneself and nature.

On 31 December, the Year-End Gratitude Meditation offers a moment of reflection by the ocean, encouraging participants to appreciate the passing year and welcome new beginnings with mindfulness and intention.

The festive season draws to a close on 7 January 2027 with an Orthodox Christmas Party, marking the final chapter of The Secret Underwater Garden – a season of meaningful connections, cultural discovery, ocean preservation and gratitude, capturing the true essence of the Original Maldives.

For reservations and further information, visit the resort’s website or email reservations-vabbinfaru@banyantree.com.

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