Insiders
Spas a key factor when consumers book hotels

Maldives Promotion House – The presence of a spa is an important factor for consumers when they are booking a hotel, according to a new international trends report published by Hilton Hotels and Resorts.
Emerging Global Spa Trends, the hotel operator’s new Hilton Blue Paper, indicated that more than half of the participants in a worldwide survey of 6,000 people said wellness facilities were an important factor when choosing a hotel. The report also indicated that the modern spa guest is increasingly savvy and that Chinese travelers find wellness facilities as the most important factor when booking a hotel, followed by travelers from Australia.
“Spa is a key differentiator for us within both the leisure and business travel segments today,” said Dave Horton, global head of Hilton Hotels & Resorts. “This new research emphasizes the importance of spas in the decision to book a hotel stay, particularly in the rapidly expanding Chinese market. Of particular note, we found that 69 percent of travelers said they were at least somewhat likely to visit the spa at their hotel,” Horton added.
As the company worked with its Hilton Hotels & Resorts brand to develop the Hilton Blue Paper, it looked back at data based on the creation and launch of eforea: spa at Hilton, the latest spa concept from Hilton Worldwide. The report indicates that travelers comparison shop and perceive hotels with spas as more upscale, regardless of whether they plan to use the spa or not. Hotels and resorts with spas are also more appealing to the local drive markets for “stay-cations” and weekend getaways that help retain rate and occupancy levels.
Spas becoming increasingly popular for men
Men are increasingly becoming an important part of the spa client mix, and the industry continues to adjust its offerings and marketing efforts accordingly. Especially in urban locations, the report said the male-and-female client mix is closer to 50-50, and in some cases, male spa clients outnumber female clients. The report indicated that men want to know the spa product or service was made specifically for them and that it’s not simply a woman’s product disguised in masculine packaging.
Industry is shifting to more refined treatment menus
Akin to the dining experience, the spa industry is seeing a global shift to more refined treatment menus, the report said. Prior to this, one measure of a great spa was an expansive menu of treatment offerings—bigger was better. In reality, this led to significant operational problems, most notably in the education of therapists and staff as well as in marketing. Today, there are more simplified, refined and targeted treatment menus. For example, the core menu for eforea: spa at Hilton includes 26 services.
Spa industry fragmented
The report also highlighted fragmentation in the spa industry. Historically, branded spas were more localized and regional in scope, often starting as mom-and-pop operations before multiplying in that same geographical area. Today, as people are traveling more frequently and to varying parts of the world, the industry has seen a greater demand for branded ancillary products on a global scale, not just in the spa space, but also in areas such as food and beverage and fitness, the report added.
To view the entire report, click here.
Action
Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola

Shark Expedition Fuvahmulah, renowned for its world-class scuba diving encounters, has announced an exciting expansion: the chance to freedive with tiger sharks in the Maldives’ southernmost atoll.
Fuvahmulah, often hailed as the “Tiger Shark Capital of the World,” is the only place on the planet where year-round encounters with tiger sharks are virtually guaranteed. With more than 280 identified resident tiger sharks, the island has become a bucket-list destination for divers and marine enthusiasts alike.

The newly introduced freediving experience offers a unique way to interact with these apex predators. Unlike scuba diving, freediving takes place without bubbles or heavy gear, allowing participants to connect with tiger sharks in a quieter, more natural way. This approach often makes the encounter more comfortable for the sharks and more intimate for the diver.
Guiding these expeditions is Andriana “Andy” Fragola, a marine biologist, shark diver, and conservationist currently based in Hawaii. Andy holds a Master’s Degree in Marine Conservation Biology with a focus on shark microbiology and has dedicated her career to shark research, conservation, and public education. Through her work in media and content creation, she strives to raise awareness about the importance of shark conservation and inspire people to take action to protect marine ecosystems.
“Freediving with tiger sharks is a raw and transformative experience,” says Andy. “Being eye-to-eye with these incredible animals without the barrier of scuba gear allows you to see them for what they truly are—powerful, intelligent, and essential to the health of our oceans.”
Shark Expedition Fuvahmulah ensures that all freediving activities are conducted under strict safety protocols. With experienced professionals like Andy leading the dives, participants can expect both an exhilarating and responsible adventure.

Why this experience stands out:
- Eye-to-eye encounters with tiger sharks in their natural habitat.
- A deeper, more personal connection with marine life.
- Expert-led guidance ensuring safety and conservation awareness.
In addition to freediving, Shark Expedition Fuvahmulah offers a range of packages, including accommodation options, making it easier for adventurers to fully immerse themselves in the island’s extraordinary marine environment.
For bookings and more information:
📧 Email: sales@scuba-expeditions.com
📱 WhatsApp: +960 9894653
🌐 www.scuba-expeditions.com
News
MIC appoints Ali Shakir as Group General Manager

Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.
Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.
Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.
Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”
Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”
Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.
MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.
Tips & Advice
Flying after scuba diving: Essential guidelines for safe travel

Scuba diving in the Maldives offers an unparalleled experience, with its vibrant coral reefs, diverse marine life, and crystal-clear waters. However, one crucial aspect that divers must consider is the timing of their flights after diving. Understanding the recommended waiting periods before flying is essential to ensure safety and prevent decompression sickness. Here’s what you need to know.
Understanding Decompression Sickness
Decompression sickness, also known as “the bends,” occurs when nitrogen bubbles form in the bloodstream and tissues due to rapid changes in pressure. This can happen if a diver ascends too quickly or flies too soon after diving. The reduced cabin pressure in an airplane can exacerbate the formation of these bubbles, leading to serious health risks.

Recommended Waiting Times
The waiting time before flying after scuba diving depends on the type and number of dives completed. Here are the general guidelines:
- Single Dive: If you have completed a single, no-decompression dive, it is recommended to wait at least 12 hours before flying. This allows sufficient time for the body to eliminate excess nitrogen.
- Multiple Dives or Multiple Days of Diving: For divers who have completed multiple dives or have been diving over several days, the recommended waiting period extends to 18 to 24 hours. This longer duration helps ensure that nitrogen levels in the body have decreased to safe levels.
- Dives Requiring Decompression Stops: If your dive profile included decompression stops, it is crucial to wait at least 24 to 48 hours before boarding a flight. Decompression dives involve higher nitrogen absorption, necessitating a longer off-gassing period.
Seaplane and Domestic Flights
Many tourists visiting resorts and other islands in the Maldives travel by seaplane or domestic flights. While these flights generally operate at lower altitudes compared to international flights, the same waiting time guidelines apply. The reason is that even at lower altitudes, the risk of decompression sickness remains significant due to the changes in pressure.
Practical Tips for Divers
- Plan Your Dives and Flights: When planning your diving trip, consider your flight schedule. Ensure that you have ample time between your last dive and your flight to adhere to the recommended waiting periods.
- Stay Hydrated: Proper hydration can aid in the elimination of nitrogen from the body. Drink plenty of water before and after your dives.
- Monitor Your Health: Pay attention to any symptoms of decompression sickness, such as joint pain, dizziness, or difficulty breathing. If you experience any of these symptoms, seek medical attention immediately.
- Use Dive Computers: Modern dive computers can help track your nitrogen levels and provide personalized recommendations for safe flying times based on your dive profile.
Flying after scuba diving requires careful consideration and adherence to safety guidelines to prevent decompression sickness. By following the recommended waiting times and taking necessary precautions, divers can enjoy their underwater adventures in the Maldives and travel safely. Always consult with dive professionals or medical experts if you have any concerns about your health and safety.
-
Action1 week ago
Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola
-
Featured1 week ago
Finolhu replants 1,200 coral colonies to strengthen house reef
-
Featured1 week ago
OZEN LIFE MAADHOO lunches Barefoot Bistro at Hudhu Bay
-
Featured1 week ago
Coco Bodu Hithi prepares for holiday season and New Year festivities
-
Featured1 week ago
Summer Island Maldives rewards guests with 10th anniversary holiday giveaway
-
Featured1 week ago
Emilie Channon brings holistic healing residency to Baros Maldives
-
Featured1 week ago
Centara Grand Lagoon Maldives offers added value for Saudi National Day getaways
-
Featured6 days ago
SO/ Maldives to host three-day wellness retreat with Anna Kanyuk